CN104866544A - Information pushing method and device - Google Patents
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- CN104866544A CN104866544A CN201510229359.0A CN201510229359A CN104866544A CN 104866544 A CN104866544 A CN 104866544A CN 201510229359 A CN201510229359 A CN 201510229359A CN 104866544 A CN104866544 A CN 104866544A
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Abstract
The embodiment of the invention provides an information pushing method and a device. The information pushing method and the device acquire network requests sent by a client, thereby determining target pages in accordance with the network requests and feature information of a user who utilizes the client. Furthermore, data of the target page is pushed to the client in order to bring convenience for the client to display the target pages according to data of the target pages. Accordingly, the technical scheme provided by the embodiment of the invention is capable of pushing the pages satisfying the need of a user and helps to increase conversion rate of the pushed target pages.
Description
[technical field]
The present invention relates to technical field of internet application, particularly relate to a kind of information-pushing method and device.
[background technology]
At present, access device can be redirected the network request that client sends.Needing to pre-set the target pages needing to push, then when there being client to send network request to access device, can be redirected this network request, then by the data-pushing of target pages that pre-sets to this client.
But, in this information-pushing method based on being redirected, the content of the target pages pushed is more single, do not consider the otherness of user, therefore, at present based in the information-pushing method be redirected, often can not meeting consumers' demand of the target pages of propelling movement, causes the conversion ratio of the target pages pushed lower.
[summary of the invention]
In view of this, embodiments provide a kind of information-pushing method and device, the page of meeting consumers' demand can be pushed, improve the conversion ratio of the target pages pushed.
The one side of the embodiment of the present invention, provides a kind of information-pushing method, comprising:
Obtain the network request that client sends;
According to the characteristic information of described network request with the user of the described client of use, determine target pages;
To the data of target pages described in described client push, so that described client target pages according to the data exhibiting of described target pages.
Aspect as above and arbitrary possible implementation, provide a kind of implementation further, described according to the characteristic information of described network request with the user of the described client of use, determines target pages, comprising:
According to the mark of the described client comprised in described network request, determine the characteristic information of the user using described client;
According to the characteristic information of the user of the described client of use, determine described target pages.
Aspect as above and arbitrary possible implementation, provide a kind of implementation further, the mark of the described described client according to comprising in described network request, and before determining the characteristic information of the user using described client, described method also comprises:
When user utilizes described client place terminal to carry out on-line payment operation, record the consumption details of described user; Wherein, described consumption details comprise the consumption information of described user and consume at least one in geographical location information;
According to the consumption details of described user, generate the characteristic information of the user using described client.
Aspect as above and arbitrary possible implementation, there is provided a kind of implementation further, the characteristic information of described user comprises the consumption feature information of described user, the characteristic information of the described user according to the described client of use, determine described target pages, comprising:
According to the consumption feature information of described user, obtain the degree of correlation of the user of each described candidate page and the described client of use at least one candidate page;
Obtain the candidate page that the described degree of correlation is the highest, using as described target pages.
Aspect as above and arbitrary possible implementation, there is provided a kind of implementation further, the characteristic information of described user comprises the consumption geographic location feature information of user, the characteristic information of the described user according to the described client of use, determine described target pages, comprising:
Obtain the current geographic position information of described client place terminal;
According to the current geographic position information of described client place terminal and the consumption geographic location feature information of described user, obtain in candidate page corresponding to the consumption geographic location feature information of described user, with described client candidate page corresponding to nearest consumption geographic location feature information between the terminals, using as described target pages.
Aspect as above and arbitrary possible implementation, provide a kind of implementation further, the information acquisition request that described acquisition client sends, and comprising:
Obtain the access device described network request that utilizes redirecting technique to send, described network request is that described client place terminal request sends to described access device when accessing described access device; Or,
Obtain the network request that access device sends, described network request sends according to the HTTP request that described client sends for described access device.
The one side of the embodiment of the present invention, provides a kind of information push-delivery apparatus, comprising:
Acquisition request unit, for obtaining the network request that client sends;
Page acquiring unit, for the characteristic information of the user according to described network request and the described client of use, determines target pages;
Information pushing unit, for the data to target pages described in described client push, so that described client target pages according to the data exhibiting of described target pages.
Aspect as above and arbitrary possible implementation, provide a kind of implementation further, described page acquiring unit, specifically for:
According to the mark of the described client comprised in described network request, determine the characteristic information of the user using described client;
According to the characteristic information of the user of the described client of use, determine described target pages.
Aspect as above and arbitrary possible implementation, provide a kind of implementation further, described device also comprises:
Feature generation unit, when carrying out on-line payment operation for utilizing described client place terminal user, records the consumption details of described user; Wherein, described consumption details comprise the consumption information of described user and consume at least one in geographical location information; And, for the consumption details according to described user, generate the characteristic information of the user using described client.
Aspect as above and arbitrary possible implementation, a kind of implementation is provided further, the characteristic information of described user comprises the consumption feature information of described user, described page acquiring unit is according to the characteristic information of the user of the described client of use, when determining described target pages, specifically for:
According to the consumption feature information of described user, obtain the degree of correlation of the user of each described candidate page and the described client of use at least one candidate page;
Obtain the candidate page that the described degree of correlation is the highest, using as described target pages.
Aspect as above and arbitrary possible implementation, a kind of implementation is provided further, the characteristic information of described user comprises the consumption geographic location feature information of user, described page acquiring unit is according to the characteristic information of the user of the described client of use, when determining described target pages, specifically for:
Obtain the current geographic position information of described client place terminal;
According to the current geographic position information of described client place terminal and the consumption geographic location feature information of described user, obtain in candidate page corresponding to the consumption geographic location feature information of described user, with described client candidate page corresponding to nearest consumption geographic location feature information between the terminals, using as described target pages.
Aspect as above and arbitrary possible implementation, provide a kind of implementation, described request acquiring unit further, specifically for:
Obtain the access device described network request that utilizes redirecting technique to send, described network request is that described client place terminal request sends to described access device when accessing described access device; Or,
Obtain the network request that access device sends, described network request sends according to the HTTP request that described client sends for described access device.
As can be seen from the above technical solutions, the embodiment of the present invention has following beneficial effect:
The technical scheme that the embodiment of the present invention provides, can utilize the characteristic information of the user using client, obtains and needs the target pages being pushed to user.With prior art, push the mode presetting the page and compare, the technical scheme that the embodiment of the present invention provides can realize pushing the page of meeting consumers' demand, thus improves the conversion ratio of the target pages pushed, and achieves the accurate propelling movement of target pages.
[accompanying drawing explanation]
In order to be illustrated more clearly in the technical scheme of the embodiment of the present invention, be briefly described to the accompanying drawing used required in embodiment below, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skill in the art, under the prerequisite not paying creative work, other accompanying drawing can also be obtained according to these accompanying drawings.
Fig. 1 is the exemplary system figure of the technical scheme use that the embodiment of the present invention provides;
Fig. 2 is the schematic flow sheet of the information-pushing method that the embodiment of the present invention provides;
Fig. 3 is the exemplary plot of the characteristic information of the acquisition that provides of the embodiment of the present invention and user application;
Fig. 4 is the functional block diagram of the information push-delivery apparatus that the embodiment of the present invention provides.
[embodiment]
Technical scheme for a better understanding of the present invention, is described in detail the embodiment of the present invention below in conjunction with accompanying drawing.
Should be clear and definite, described embodiment is only the present invention's part embodiment, instead of whole embodiments.Based on the embodiment in the present invention, those of ordinary skill in the art, not making other embodiments all obtained under creative work prerequisite, belong to the scope of protection of the invention.
The term used in embodiments of the present invention is only for the object describing specific embodiment, and not intended to be limiting the present invention." one ", " described " and " being somebody's turn to do " of the singulative used in the embodiment of the present invention and appended claims is also intended to comprise most form, unless context clearly represents other implications.
Should be appreciated that term "and/or" used herein is only a kind of incidence relation describing affiliated partner, can there are three kinds of relations in expression, and such as, A and/or B, can represent: individualism A, exists A and B simultaneously, these three kinds of situations of individualism B.In addition, character "/" herein, general expression forward-backward correlation is to the relation liking a kind of "or".
Depend on linguistic context, word as used in this " if " can be construed as into " ... time " or " when ... time " or " in response to determining " or " in response to detection ".Similarly, depend on linguistic context, phrase " if determination " or " if detecting (the conditioned disjunction event of statement) " can be construed as " when determining " or " in response to determining " or " when detecting (the conditioned disjunction event of statement) " or " in response to detection (the conditioned disjunction event of statement) ".
The system that the technical scheme that the embodiment of the present invention provides uses can be as shown in Figure 1, mainly comprise client, access device and server, the method and apparatus that the embodiment of the present invention provides realizes at server side, described server mainly obtains network request from described access device, then according to the characteristic information of described network request with the user of the described client of use, determine target pages, and then to the data of target pages described in described client push, so that described client target pages according to the data exhibiting of described target pages.
It should be noted that, described access device refers to the equipment wirelessly carrying out with terminal being connected to each other, as WAP (Access Point, AP).
It should be noted that, in the embodiment of the present invention, described client can be positioned at the application of local terminal, or can also for being arranged in plug-in unit or SDK (Software Development Kit) (the SoftwareDevelopment Kit of the application of local terminal, the functional unit such as SDK), the embodiment of the present invention is not particularly limited this.
Be understandable that, described application can be mounted in the application program (nativeApp) in terminal, or can also be a web page program (webApp) of browser in terminal, and the embodiment of the present invention does not limit this.
It should be noted that, terminal involved in the embodiment of the present invention can include but not limited to personal computer (Personal Computer, PC), personal digital assistant (Personal Digital Assistant, PDA), radio hand-held equipment, panel computer (Tablet Computer), mobile phone, MP3 player, MP4 player etc.
Embodiment one
The embodiment of the present invention provides a kind of information-pushing method, please refer to Fig. 2, the schematic flow sheet of its information-pushing method provided for the embodiment of the present invention, and as shown in the figure, the method comprises the following steps:
S201, obtains the network request that client sends.
S202, according to the characteristic information of described network request with the user of the described client of use, determines target pages.
S203, to the data of target pages described in described client push, so that described client target pages according to the data exhibiting of described target pages.
Embodiment two
Based on the information-pushing method that above-described embodiment one provides, the embodiment of the present invention is specifically described the method obtaining the network request that client sends in S201.This step specifically can comprise:
Illustrate, in the embodiment of the present invention, the method that described server obtains the information acquisition request that client sends can include but not limited to following two kinds of methods:
The first: described server obtains the described network request that access device utilizes redirecting technique to send, and described network request is that described client place terminal request sends to described access device when accessing described access device.
Such as, described client place terminal can send network request to described access device, as Wireless Fidelity (Wireless Fidelity, Wi-Fi) connection request, in order to the described access device of request access.Access device, after receiving this network request, is redirected this network request, and this network request is redirected to described server, and like this, described server just can obtain the network request that described receiving equipment utilizes redirecting technique to send.
The second: described server obtains the network request that access device sends, described network request is that HTML (Hypertext Markup Language) (Hyper Text TransferProtocol, the HTTP) request that described access device sends according to described client sends.
Such as, when open any browser client in the terminal that user uses, during this browser client first time calling party specified page, browser client can to the HTTP request of access device transmission for this page URL, and this HTTP request is in order to the data of accession page required for acquisition request.Like this, described access device is after the HTTP request receiving the transmission of described browser client, need to utilize redirecting technique, the page that described browser client is represented is that active push is to described browser client, instead of described browser client needs the page of access, therefore, described access device is according to this HTTP request, send described network request to described server, realize described HTTP request to be redirected to described server.
Embodiment three
The information-pushing method provided based on above-described embodiment one and embodiment two, the embodiment of the present invention in S202 according to described network request and the characteristic information of user using described client, determine that the method for target pages is specifically described.This step specifically can comprise:
Illustrate, please refer to Fig. 3, the exemplary plot of the characteristic information of its acquisition provided for the embodiment of the present invention and user application, as shown in the figure, in the embodiment of the present invention, server, according to the characteristic information of described network request with the user of the described client of use, determines that the method for target pages can include but not limited to:
First, server, according to the mark of the described client comprised in described network request, determines the characteristic information of the user using described client.Then, server, according to the characteristic information of the user of the described client of use, determines described target pages.
Preferably, the mark of described client can be carried in described network request.
Such as, HTTP request comprises header, and the user agent (User-Agent, UA) comprised in this header can as the mark of described client.
Preferably, described server can obtain the characteristic information of the user of a large amount of use clients in advance, like this, after described server obtains described network request, the mark of described client just first can be extracted from described network request, then utilize being identified in the characteristic information of the user obtained in advance of described client, search the characteristic information of the user corresponding with the mark of this client.
Illustrate, in the embodiment of the present invention, obtain and use the method for the characteristic information of the user of client to include but not limited to:
First, as shown in Figure 3, when user utilizes described client place terminal to carry out on-line payment operation, the consumption details of described user are recorded.Then, according to the consumption details of described user, generate the characteristic information of the user using described client.
Preferably, described consumption details can include but not limited to: in the consumption information of described user and consumption geographical location information at least one.Wherein, the consumption information of described user can include but not limited to: in the price of the classification of consumer objects, the brand of consumer objects and consumer objects at least one.Described consumption geographical location information refers to the geographical location information of described client place terminal when consumer behavior occurs, can be outdoor geographical location information, as the coordinate in certain market, or, also can be indoor geographical location information, as the coordinate etc. of certain retail shop in market.
Wherein, described client place terminal is carried out on-line payment and is referred to when user carries out scene consumption, user utilize described client the delivery operation carried out of payment software in the terminal.
Preferably, according to the consumption information of described user, data analysis can be carried out, to excavate the characteristic information of the user using described client.
Such as, can according to the classification of the consumer objects of described user, the classification that counting user is most interested, classification user be most interested in is as the characteristic information of the user of the described client of use.
Again such as, can according to the brand of the consumer objects of described user, the brand that counting user is most interested, brand user be most interested in is as the characteristic information of the user of the described client of use.
Again such as, can according to the price of the consumer objects of described user, between the consumption area of counting user, using between the consumption area of user as the characteristic information of user using described client.
Again such as, can according to the consumption geographical location information of user, the consumption place that counting user is most interested.
Illustrate, as shown in Figure 3, in the embodiment of the present invention, described server, according to the characteristic information of the user of the described client of use, determines that the method for described target pages can include but not limited to following two kinds:
The first: when the characteristic information of described user comprises the consumption feature information of described user, according to the consumption feature information of described user, the degree of correlation of the user of each described candidate page and the described client of use at least one candidate page can be obtained; Then, obtain the candidate page that the described degree of correlation is the highest, using as described target pages.
Preferably, for at least one candidate page preset, can according to the consumption feature information of user, calculate the degree of correlation of the user of each candidate page and the described client of use, then according to the order that the degree of correlation is descending, at least one candidate page is sorted, and obtain at least one the highest candidate page of the wherein degree of correlation, using at least one the highest for degree of correlation candidate page as described target pages.
It should be noted that, candidate page and the essence of the degree of correlation using the user of described client are the content of candidate page and the degree of correlation of the user of the described client of use.
Such as, the classification that can be most interested according to user, obtains the candidate page that the classification degree of correlation that is most interested in user is the highest, using as the candidate page the highest with using user's degree of correlation of described client.
Again such as, the brand that can be most interested according to institute user, obtains the candidate page that the brand degree of correlation that is most interested in user is the highest, using as the candidate page the highest with using user's degree of correlation of described client.
Again such as, can according between the consumption area of user, obtain the candidate page met between this consumption area, using as the candidate page the highest with using user's degree of correlation of described client.
In this method, by the feature of the user according to use client, obtain and use the maximally related candidate page of the user of client, thus the page meeting the user's request using described client can be obtained, and then after the page of acquisition is exported to user, the conversion ratio improving the page can be realized.
The second: when the characteristic information of described user comprises the consumption geographic location feature information of user, obtain the current geographic position information of described client place terminal; Then, according to the current geographic position information of described client place terminal and the consumption geographic location feature information of described user, obtain in candidate page corresponding to the consumption geographic location feature information of described user, with described client candidate page corresponding to nearest consumption geographic location feature information between the terminals, using as described target pages.
Preferably, location technology can be utilized to position operation to described client place terminal, to obtain the current geographic position information of described client place terminal.
Such as, described location technology can include but not limited to: architecture technology, based on GPS (Global Positioning System, GPS) location technology or the location technology etc. based on Wireless Fidelity (Wireless Fidelity, Wi-Fi).
Such as, can according to the consumption geographic location feature information of user, in at least one candidate page preset, select the candidate page that the consumption geographic location feature information of described user is corresponding, then, in the candidate page that the consumption geographic location feature information of described user is corresponding, calculate the distance between consumption geographical location information corresponding to each candidate page and the current geographic position information of client place terminal, by the candidate page corresponding to wherein nearest consumption geographical location information, as described target pages.
In this method, first utilize the consumption geographic location feature information of the user excavated, at least one candidate page preset is screened; Then, for the candidate page obtained after screening, the distance between itself and user is calculated, using the candidate page corresponding to consumption geographical location information nearest for distance users as target pages.Therefore, the page meeting the user's request using described client can be obtained, and then after the page of acquisition is exported to user, the conversion ratio improving the page can be realized.
Embodiment four
Based on information-pushing method, embodiment two and embodiment three that above-described embodiment one provides, the embodiment of the present invention in S203 to the data of target pages described in described client push so that the method for described client target pages according to the data exhibiting of described target pages is specifically described.This step specifically can comprise:
Preferably, as shown in Figure 3, described server, after determining described target pages, generates the data of described target pages, and the data of described target pages are sent to described client.Like this, described client just can utilize Page Template to carry out front end to the data of described target pages and play up, and realizes representing described target pages to user.
Such as, the data of described target pages can include but not limited to HTML (Hypertext Markup Language) (Hyper Text Markup Language, the HTML) file of described target pages.
The embodiment of the present invention provides the device embodiment realizing each step and method in said method embodiment further.
Please refer to Fig. 4, the functional block diagram of its information push-delivery apparatus provided for the embodiment of the present invention.As shown in the figure, this device comprises:
Acquisition request unit 401, for obtaining the network request that client sends;
Page acquiring unit 402, for the characteristic information of the user according to described network request and the described client of use, determines target pages;
Information pushing unit 403, for the data to target pages described in described client push, so that described client target pages according to the data exhibiting of described target pages.
Preferably, described page acquiring unit 402, specifically for:
According to the mark of the described client comprised in described network request, determine the characteristic information of the user using described client;
According to the characteristic information of the user of the described client of use, determine described target pages.
Optionally, described device also comprises:
Feature generation unit 404, when carrying out on-line payment operation for utilizing described client place terminal user, records the consumption details of described user; Wherein, described consumption details comprise the consumption information of described user and consume at least one in geographical location information; And, for the consumption details according to described user, generate the characteristic information of the user using described client.
Preferably, the characteristic information of described user comprises the consumption feature information of described user, described page acquiring unit 402 according to the characteristic information of user using described client, when determining described target pages, specifically for:
According to the consumption feature information of described user, obtain the degree of correlation of the user of each described candidate page and the described client of use at least one candidate page;
Obtain the candidate page that the described degree of correlation is the highest, using as described target pages.
Preferably, the characteristic information of described user comprises the consumption geographic location feature information of user, described page acquiring unit 402 according to the characteristic information of user using described client, when determining described target pages, specifically for:
Obtain the current geographic position information of described client place terminal;
According to the current geographic position information of described client place terminal and the consumption geographic location feature information of described user, obtain in candidate page corresponding to the consumption geographic location feature information of described user, with described client candidate page corresponding to nearest consumption geographic location feature information between the terminals, using as described target pages.
Preferably, described request acquiring unit 401, specifically for:
Obtain the access device described network request that utilizes redirecting technique to send, described network request is that described client place terminal request sends to described access device when accessing described access device; Or,
Obtain the network request that access device sends, described network request sends according to the HTTP request that described client sends for described access device.
Because each unit in the present embodiment can perform the method shown in Fig. 2, the part that the present embodiment is not described in detail, can with reference to the related description to Fig. 2.
The technical scheme of the embodiment of the present invention has following beneficial effect:
In the embodiment of the present invention, by obtaining the network request that client sends; Thus, according to the characteristic information of described network request with the user of the described client of use, determine target pages; And then, to the data of target pages described in described client push, so that described client target pages according to the data exhibiting of described target pages.
The technical scheme that the embodiment of the present invention provides, can utilize the characteristic information of the user using client, obtains and needs the target pages being pushed to user.With prior art, push the mode presetting the page and compare, the technical scheme that the embodiment of the present invention provides can realize pushing the page of meeting consumers' demand, thus improves the conversion ratio of the target pages pushed, the accurate propelling movement of the realize target page.
In addition, in the technical scheme that the embodiment of the present invention provides, consider the otherness of user when pushing the page, thus the target pages that can push can meet the individual demand of user.
Those skilled in the art can be well understood to, and for convenience and simplicity of description, the system of foregoing description, the specific works process of device and unit, with reference to the corresponding process in preceding method embodiment, can not repeat them here.
In several embodiment provided by the present invention, should be understood that, disclosed system, apparatus and method, can realize by another way.Such as, device embodiment described above is only schematic, such as, the division of described unit, is only a kind of logic function and divides, and actual can have other dividing mode when realizing, such as, multiple unit or assembly can in conjunction with or another system can be integrated into, or some features can be ignored, or do not perform.Another point, shown or discussed coupling each other or direct-coupling or communication connection can be by some interfaces, and the indirect coupling of device or unit or communication connection can be electrical, machinery or other form.
The described unit illustrated as separating component or can may not be and physically separates, and the parts as unit display can be or may not be physical location, namely can be positioned at a place, or also can be distributed in multiple network element.Some or all of unit wherein can be selected according to the actual needs to realize the object of the present embodiment scheme.
In addition, each functional unit in each embodiment of the present invention can be integrated in a processing unit, also can be that the independent physics of unit exists, also can two or more unit in a unit integrated.Above-mentioned integrated unit both can adopt the form of hardware to realize, and the form that hardware also can be adopted to add SFU software functional unit realizes.
The above-mentioned integrated unit realized with the form of SFU software functional unit, can be stored in a computer read/write memory medium.Above-mentioned SFU software functional unit is stored in a storage medium, comprising some instructions in order to make a computer installation (can be personal computer, server, or network equipment etc.) or processor (Processor) perform the part steps of method described in each embodiment of the present invention.And aforesaid storage medium comprises: USB flash disk, portable hard drive, ROM (read-only memory) (Read-Only Memory, ROM), random access memory (Random Access Memory, RAM), magnetic disc or CD etc. various can be program code stored medium.
The foregoing is only preferred embodiment of the present invention, not in order to limit the present invention, within the spirit and principles in the present invention all, any amendment made, equivalent replacement, improvement etc., all should be included within the scope of protection of the invention.
Claims (12)
1. an information-pushing method, is characterized in that, described method comprises:
Obtain the network request that client sends;
According to the characteristic information of described network request with the user of the described client of use, determine target pages;
To the data of target pages described in described client push, so that described client target pages according to the data exhibiting of described target pages.
2. method according to claim 1, is characterized in that, described according to the characteristic information of described network request with the user of the described client of use, determines target pages, comprising:
According to the mark of the described client comprised in described network request, determine the characteristic information of the user using described client;
According to the characteristic information of the user of the described client of use, determine described target pages.
3. method according to claim 2, is characterized in that, the mark of the described described client according to comprising in described network request, and before determining the characteristic information of the user using described client, described method also comprises:
When user utilizes described client place terminal to carry out on-line payment operation, record the consumption details of described user; Wherein, described consumption details comprise the consumption information of described user and consume at least one in geographical location information;
According to the consumption details of described user, generate the characteristic information of the user using described client.
4. according to the method in claim 2 or 3, it is characterized in that, the characteristic information of described user comprises the consumption feature information of described user, the characteristic information of the described user according to the described client of use, determines described target pages, comprising:
According to the consumption feature information of described user, obtain the degree of correlation of the user of each described candidate page and the described client of use at least one candidate page;
Obtain the candidate page that the described degree of correlation is the highest, using as described target pages.
5. according to the method in claim 2 or 3, it is characterized in that, the characteristic information of described user comprises the consumption geographic location feature information of user, the characteristic information of the described user according to the described client of use, determines described target pages, comprising:
Obtain the current geographic position information of described client place terminal;
According to the current geographic position information of described client place terminal and the consumption geographic location feature information of described user, obtain in candidate page corresponding to the consumption geographic location feature information of described user, with described client candidate page corresponding to nearest consumption geographic location feature information between the terminals, using as described target pages.
6. method according to claim 1, is characterized in that, the information acquisition request that described acquisition client sends, and comprising:
Obtain the access device described network request that utilizes redirecting technique to send, described network request is that described client place terminal request sends to described access device when accessing described access device; Or,
Obtain the network request that access device sends, described network request sends according to the HTTP request that described client sends for described access device.
7. an information push-delivery apparatus, is characterized in that, described device comprises:
Acquisition request unit, for obtaining the network request that client sends;
Page acquiring unit, for the characteristic information of the user according to described network request and the described client of use, determines target pages;
Information pushing unit, for the data to target pages described in described client push, so that described client target pages according to the data exhibiting of described target pages.
8. device according to claim 7, is characterized in that, described page acquiring unit, specifically for:
According to the mark of the described client comprised in described network request, determine the characteristic information of the user using described client;
According to the characteristic information of the user of the described client of use, determine described target pages.
9. device according to claim 8, is characterized in that, described device also comprises:
Feature generation unit, when carrying out on-line payment operation for utilizing described client place terminal user, records the consumption details of described user; Wherein, described consumption details comprise the consumption information of described user and consume at least one in geographical location information; And, for the consumption details according to described user, generate the characteristic information of the user using described client.
10. device according to claim 8 or claim 9, it is characterized in that, the characteristic information of described user comprises the consumption feature information of described user, and described page acquiring unit is according to the characteristic information of the user of the described client of use, when determining described target pages, specifically for:
According to the consumption feature information of described user, obtain the degree of correlation of the user of each described candidate page and the described client of use at least one candidate page;
Obtain the candidate page that the described degree of correlation is the highest, using as described target pages.
11. devices according to claim 8 or claim 9, it is characterized in that, the characteristic information of described user comprises the consumption geographic location feature information of user, and described page acquiring unit is according to the characteristic information of the user of the described client of use, when determining described target pages, specifically for:
Obtain the current geographic position information of described client place terminal;
According to the current geographic position information of described client place terminal and the consumption geographic location feature information of described user, obtain in candidate page corresponding to the consumption geographic location feature information of described user, with described client candidate page corresponding to nearest consumption geographic location feature information between the terminals, using as described target pages.
12. devices according to claim 7, is characterized in that, described request acquiring unit, specifically for:
Obtain the access device described network request that utilizes redirecting technique to send, described network request is that described client place terminal request sends to described access device when accessing described access device; Or,
Obtain the network request that access device sends, described network request sends according to the HTTP request that described client sends for described access device.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510229359.0A CN104866544A (en) | 2015-05-07 | 2015-05-07 | Information pushing method and device |
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| CN106649446A (en) * | 2016-09-19 | 2017-05-10 | 腾讯科技（深圳）有限公司 | Information pushing method and device |
| CN107231361A (en) * | 2017-06-12 | 2017-10-03 | 北京佰才邦技术有限公司 | A kind of information-pushing method, system, server and the first client |
| CN107729537A (en) * | 2017-10-31 | 2018-02-23 | 阿里巴巴集团控股有限公司 | page data processing method and device, client, server |
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Application publication date: 20150826 |