KR20160006300A - Apparatus And Method For providing advertisement exposure detection - Google Patents

Abstract

The present invention relates to an apparatus and a method for determining exposure of advertisement. A user device according to the present invention receives advertisement data through an advertisement service device, when a page is displayed on a screen when an application program is executed, and inserts the advertisement data on the page. The user device also verifies a subject of access and, when it is determined that the page is accessed by a user, determines whether an exposure ratio of an advertisement inventory, which is displayed on the screen, is not less then a preset exposure ratio. When the advertisement inventory is exposed not less than the preset exposure ratio, the user device measures an exposure time of the exposed advertisement inventory, and, when it is determined that the exposed advertisement inventory is exposed not less than the preset exposure reference time, a user device determines that the advertisement is actually exposed to the user, and transmits advertisement exposure information to the advertisement service device.

Description

[0001] Apparatus and method for determining advertisement exposure [

The present invention relates to an apparatus and method for determining an advertisement exposure, and more particularly, to an apparatus and method for determining an advertisement exposure for determining that an actual advertisement is exposed only to an advertisement exposure through a user's connection, And methods.

Recently, due to the improvement of performance of portable user terminals and the rapid development of wireless network technology, portable user terminals have been used for various purposes beyond the conventional simple telephone, and they have been used for various applications such as games, music, The services that can be provided are also increasing.

In accordance with such trends, a variety of application programs that can be executed by a portable user terminal as well as a general user and a manufacturer and a communication company of the portable user terminal are developed and distributed.

In addition, various attempts have been made to provide advertisements through mobile user terminals in the field of existing online advertising. In particular, in recent years, a technology capable of outputting an advertisement suitable for a user through an application program executed in a user terminal including a portable user terminal has received attention.

In order to output the advertisement through the application program, the user terminal first transmits the advertisement request information to the advertisement service apparatus that provides the advertisement data when the application program is executed. After receiving the advertisement request information, the advertisement service apparatus analyzes the advertisement request information, extracts advertisement data suitable for the user terminal, and provides the advertisement data to the user terminal. The user terminal can output the advertisement by outputting the advertisement data received from the advertisement service apparatus through one area of the application program.

On the other hand, actual advertisement exposure in on-line advertisement is one of the important evaluation indicators. Recently, various M2M (Machine to Machine) interface and Internet of Things (IoT) have appeared, including a search engine. Even though the pages of the actual media are not exposed, There are a growing number of cases affecting. According to data from specific media, 60% of online advertisements are exposed, and the rest are not actually exposed. This is the case where a software development kit (SDK) is called by a media page access through a search engine or the like, and when an actual user is connected but the advertisement is considered to be viewed at the bottom of the entire page structure . In addition, when the user clicks on a click, the click through ratio (CTR) increases when the actual advertisement exposure is increased to 5 seconds 10 seconds rather than 1 second exposure. That is, as the advertisement exposure time increases, the CTR increases.

In this way, the advertisement exposure statistics according to the exposure of the user through the access of the user is a very important index to the advertiser and the ad network provider in data analysis and cost estimation, .

Therefore, it is required to develop a technique for extracting statistics only for advertisement exposure through user access.

Korean Published Patent No. 2009-0000611, published on March 23, 2009 (Name: Analysis and statistical method of Internet-exposed advertisement and its system)

As described above, it is an object of the present invention to provide an apparatus and method for determining advertisement exposure that can extract statistics only for advertisement exposure through a user's connection.

It is another object of the present invention to provide an apparatus and method for determining an advertisement exposure that can determine an advertisement exposed to an actual user based on an exposure ratio or an exposure time of advertisement inventory exposed on a user device screen.

According to an aspect of the present invention, there is provided a user equipment comprising: a communication unit for communicating with an advertisement service apparatus; A display unit for displaying data; When the page is displayed on the screen according to the execution of the application program, the advertisement data is received through the advertisement service device and is inserted on the page. After checking the connection subject of the page, if the page connection subject is a connection through the user, Determining whether the inventory ratio of the inventory is greater than a preset exposure ratio, measuring the exposure time of the exposed advertisement inventory when the advertisement inventory is exposed to a predetermined exposure ratio or more, And a control unit which determines that the advertisement is actually exposed to the user when the advertisement is exposed.

The control unit of the user device according to the present invention is characterized in that advertisement exposure information is transmitted to the advertisement service apparatus through the communication unit when the advertisement is actually exposed to the user.

If the user agent field included in the web page includes a word indicating a machine when the page connection subject is determined, the control unit of the user apparatus determines that the connection is made by the machine. If the word is not included And determines that the connection is through the user.

The control unit of the user device according to the present invention is characterized by checking the resolution of the entire page and the current scroll position information according to the execution of the application program and determining the exposure ratio of the advertisement inventory according to the current scroll position.

According to another aspect of the present invention, there is provided a method for determining advertisement exposure, the method comprising: displaying a page on a screen according to execution of an application program; Checking the connection subject of the displayed page; Determining whether an exposure ratio of the advertisement inventory displayed on the screen is equal to or greater than a preset exposure ratio when the page connection entity is a connection through a user; Measuring the exposure time of the exposed advertisement inventory if the advertisement inventory is exposed to a predetermined exposure ratio or more; And judging that the advertisement is actually exposed to the user when the exposed advertisement inventory is exposed for a predetermined exposure time or more.

In the method for determining the advertisement exposure according to the embodiment of the present invention, the process of checking the connection subject may include checking whether the user agent field included in the web page includes a word indicating a machine, It is determined that the connection is made by the machine, and if the word is not included, it is determined that the connection is made through the user.

In the method for determining advertisement exposure according to an exemplary embodiment of the present invention, the process of determining whether the exposure ratio of the advertisement inventory is equal to or greater than a predetermined exposure ratio may include determining a resolution of an entire page, Checking the current scroll position information; Determining an exposure ratio of the advertisement inventory according to a current scroll position; And determining whether an exposure ratio of the determined advertisement inventory is equal to or greater than a preset exposure ratio.

Furthermore, the present invention can provide a computer readable recording medium on which a program for executing a method for determining advertisement exposure according to an embodiment of the present invention as described above is recorded.

According to the present invention, it is possible to determine an advertisement exposed to an actual user on the basis of an exposure ratio or an exposure time of advertisement inventory exposed on a screen of a user device, thereby extracting statistics only for advertisement exposure through actual user access .

1 is a block diagram illustrating a main configuration of an advertisement service system according to an embodiment of the present invention.
2 is a block diagram illustrating a main configuration of a user apparatus according to an embodiment of the present invention.
3 is a block diagram illustrating a main configuration of an advertisement service apparatus according to an embodiment of the present invention.
4 is a flowchart illustrating a process for controlling advertisement exposure determination in a user apparatus according to an exemplary embodiment of the present invention.
5 is a diagram illustrating an example of a user device screen for determining advertisement exposure according to an advertisement inventory exposure degree according to an embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. However, the detailed description of known functions and configurations incorporated herein will be omitted when it may unnecessarily obscure the subject matter of the present invention. This is to omit the unnecessary description so as to convey the key of the present invention more clearly without fading. While the invention is susceptible to various modifications and alternative forms, specific embodiments thereof are shown by way of example in the drawings and will herein be described in detail. However, it should be understood that the invention is not limited to the specific embodiments thereof, It is to be understood that the invention is intended to cover all modifications, equivalents, and alternatives falling within the spirit and scope of the invention.

In addition, when referring to an element as being "connected" or "connected" to another element, it means that it can be connected or connected logically or physically. In other words, it is to be understood that although an element may be directly connected or connected to another element, there may be other elements in between, or indirectly connected or connected.

Also, the terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. The singular expressions include plural expressions unless the context clearly dictates otherwise. It is also to be understood that the terms such as " comprising "or" having ", as used herein, are intended to specify the presence of stated features, integers, It should be understood that the foregoing does not preclude the presence or addition of other features, numbers, steps, operations, elements, parts, or combinations thereof.

Now, an apparatus and method for determining advertisement exposure according to an embodiment of the present invention will be described in detail with reference to the drawings. Here, the same reference numerals are used for similar functions and functions throughout the drawings, and a duplicate description thereof will be omitted.

Now, the main configuration of the advertisement service system according to the embodiment of the present invention will be described with reference to FIG.

1 is a block diagram illustrating a main configuration of an advertisement service system according to an embodiment of the present invention.

Referring to FIG. 1, an advertisement service system according to an embodiment of the present invention includes a user terminal 100, an advertisement service apparatus 120, an advertiser apparatus 130, and a communication network 110 Lt; / RTI >

First, the user device 100 refers to a terminal capable of transmitting and receiving various data via the communication network 110 according to a key operation of a user, and may be implemented in various forms. For example, the user device 100 described herein may be a smart phone, a tablet PC, a PDA (Personal Digital Assistants), a MID (Mobile Internet Device), a PMP (Portable Multimedia Player) MP3 players, etc., as well as fixed terminals such as smart TVs, desktop computers, etc. may be used.

The user apparatus 100 according to the present invention can not enumerate all of the variations of the portable apparatus according to the convergence trend of the digital apparatus. However, the unit equivalent to the above- And may be used as the user device 100. If the terminal is capable of transmitting and receiving information to and from the advertisement service apparatus 120 through the communication network 110 and outputting the advertisement data provided by the advertisement service apparatus 120, Are also applicable to the user device 100 of the present invention.

The user device 100 is a terminal that performs voice or data communication using the communication network 110 and stores a browser, a program and a protocol for communicating with the advertisement service device 120 via the communication network 110 A memory, and a microprocessor for executing and controlling various programs. That is, the user device 100 is a broad concept including a communication computer apparatus such as a notebook computer, a mobile communication terminal, and a PDA that is capable of server-client communication with the advertisement service apparatus 120. Meanwhile, the user device 100 is preferably formed with a touch screen, but is not limited thereto.

In particular, the user device 100 according to an embodiment of the present invention executes one or more various application programs according to a request of a user, and can display a user-available device capable of outputting various pieces of advertisement data through an application program being executed it means.

The one or more various application programs may be various types of application programs such as a game related application program, a multimedia playback application program, and a schedule management application program, which are executable in the user device 100.

Such an application program may be downloaded from a specific service device (not shown) and installed in the user device 100, and even if the user device 100 does not install the application program, it may execute various application programs in a cloud service manner have.

When the application program is executed, the user device 100 generates advertisement request information and transmits the advertisement request information to the advertisement service apparatus 120. At this time, the generated advertisement request information may include at least one of terminal information, application program information, and user information.

After receiving the corresponding advertisement data from the advertisement service apparatus 120, the user apparatus 100 inserts the received advertisement data into the user interface of the application program and outputs the inserted advertisement data. This allows the user to view various advertising data while the application is running.

Also, it is preferable that the user device 100 according to the embodiment of the present invention is installed in advance in the user device 100 with a SDK (Software Development Kit) provided from the advertisement service device 120. [ These SDKs allow you to embed web ads in mobile ads. The specific internal configuration and operation of the user device 100 will be described in detail with reference to FIG.

Next, the advertisement service apparatus 120, as an advertisement platform, provides advertisement data according to an advertisement request from the user apparatus 100 while collecting and storing at least one advertisement data from at least one advertiser.

The advertisement service apparatus 120 according to the present invention transmits advertisement data according to an advertisement request from the user apparatus 100 and stores and manages exposure information of the transmitted advertisement when the user apparatus 100 receives the information .

The advertiser device 130 registers the advertisement data from the advertisement service device 120 with the advertiser's device.

The user apparatus 100, the advertisement service apparatus 120 and the advertiser apparatus 130 are interworked through the communication network 110. The communication network 110 may be an Internet network, an intranet network, a mobile communication network, It is a network that can transmit and receive data using internet protocol using communication technology. The communication network 110 may be a closed network such as a LAN (Local Area Network) or a WAN (Wide Area Network), an open network such as the Internet, a CDMA (Code Division Multiple Access), a WCDMA The concept is called the next generation network and computing network that will be implemented next, such as Multiple Access, Global System for Mobile Communications (GSM), Long Term Evolution (LTE) and Evolved Packet Core (EPC)

Hereinafter, a configuration of a user apparatus according to an embodiment of the present invention will be described in detail with reference to FIG.

2 is a block diagram illustrating a main configuration of a user apparatus according to an embodiment of the present invention.

 2, the user apparatus 100 may include a control unit 20, a communication unit 22, an input unit 24, an output unit 26, and a storage unit 28.

The control unit 20 performs overall control of the user device 100, and particularly performs control for receiving and displaying advertisements. For this, the control unit 20 may be configured to include an advertisement service control module 21.

The advertisement control module 21 according to the embodiment of the present invention can control the process of inserting the received advertisement data into the currently running application program and outputting the received advertisement data when the advertisement data is received from the advertisement service device 120 do.

The advertisement control module 21 may be a software development kit (SDK) provided from the advertisement service apparatus 120 and the advertisement control module 21 is preferably installed in the user apparatus 100 in advance.

The advertisement control module 21 according to the present invention generates advertisement request information according to a request of an application program and, when advertisement data is received from the advertisement service device 120, inserts the received advertisement data on the application program execution screen And the like can be controlled. Hereinafter, in the description of the present invention, a page displayed on the screen according to execution of an application program will be described as an example of a web page.

Particularly, according to the present invention, the advertisement control module 21 checks the page connection subject when a web page is displayed on the screen according to the execution of the application program. That is, it is determined whether the page connection entity is a connection through a machine or a user. At this time, the determination operation can be distinguished by using values included in the user agent field (User-Agent Field) included in the corresponding web page. That is, if the user agent field includes a word indicating a specific machine, the page connection can be determined as a connection by a machine. However, if the user agent field does not contain a word indicating a particular machine, it can be determined that the connection is made by the user. A specific example of determining the connection subject in this way will be described in detail in the description of FIG. 4 below.

If it is determined that the subject of connection to the page is connected through the user, the advertisement control module 21 checks whether the exposure ratio of the advertisement displayed on the screen is equal to or greater than a predetermined exposure ratio. In other words, if the page is not connected by the machine, it is first verified against the area where the advertisement is exposed.

If it is determined that the advertisement exposure ratio displayed on the screen is equal to or greater than the preset ratio, the advertisement control module 21 measures the exposure time of the exposed advertisement on the screen. At this time, if the measured exposure time is equal to or longer than a predetermined exposure reference time, it is determined that the advertisement is actually exposed to the user, otherwise it is determined that the advertisement is not exposed.

Thereafter, when it is determined that the advertisement included in the current web page is actually exposed to the user, the advertisement control module 21 transmits the advertisement exposure information to the advertisement service apparatus 120 through the communication unit 22.

The communication unit 22 communicates with the advertisement service apparatus 120 through the communication network 110 to transmit and receive messages for advertisement.

The communication unit 22 can transmit and receive data through various communication methods as well as wired and wireless methods. In addition, the communication unit 22 may transmit and receive data using one or more communication methods. For this purpose, the communication unit 22 may include a plurality of communication modules that transmit and receive data according to different communication methods, respectively. In particular, the communication unit 22 according to the embodiment of the present invention transmits an advertisement request message to the advertisement service apparatus 120 and receives advertisement data from the advertisement service apparatus 120.

The input unit 24 can generate a user input signal corresponding to a request or information of a user according to a user's operation and can be implemented by various input means that are currently commercialized or can be commercialized in the future. , A joystick, a touch screen, and a touch pad, gesture input means for sensing a user's motion to generate a specific input signal, and voice recognition means for recognizing the user's voice.

The output unit 26 is a means for providing a user with an operation result or status of the user apparatus 100. The output unit 26 includes a display unit for visually outputting the result through the screen or a speaker for outputting an audible sound can do.

The storage unit 28 stores information necessary for operation of the user device 100. [ In particular, the storage 28 of the present invention may store one or more application programs 27. [ In addition, the advertisement data received from the advertisement service apparatus 120 can be permanently or temporarily stored. When the application program is temporarily stored, the advertisement data may be deleted from the storage unit 28 at the same time as the application program is terminated. Alternatively, if the application program is stored for a predetermined period of time, The advertisement data stored in the storage unit 28 can be output on the application program even if there is no advertisement data received from the device 120. [

 The storage unit 28 may be an optical recording medium such as a magnetic medium such as a hard disk, a floppy disk and a magnetic tape, a CD-ROM (Compact Disc Read Only Memory), a DVD (Digital Video Disk) A magneto-optical medium such as a floppy disk and a ROM, a random access memory (RAM), and a flash memory.

In addition, the storage unit 28 may store an application program necessary for the functional operation according to the embodiments of the present invention, a screen image to be output to the display unit, and the like. The storage unit 28 may store a key map or a menu map for operating the touch screen when the display unit is configured as a touch screen. Here, the key map and the menu map may be various types. That is, the key map may be a keyboard map, a 3 * 4 key map, a QWERTY key map, or the like, and may be a control key map for controlling the operation of the currently activated application program. In addition, the menu map may be a menu map for currently operating application program control. The storage unit 28 may include an operating system (OS) for operating the user device 100 and operating the respective components as described above, various user functions such as a user for supporting the call function of the user device 100, An MP3 user function for reproducing other sound sources, an image output function for reproducing images such as photographs, and an application program for supporting a moving image playback function, respectively.

The main configuration and operation method of the user device 100 have been described with reference to FIG. However, not all of the components shown in FIG. 2 are required, and the user device 100 may be implemented by more components than the illustrated components, and the user device 100 ) May be implemented. It should also be appreciated that the location of the major components of the user device 100 shown in FIG. 2 may be varied for convenience or for other reasons. In addition, although only one advertisement control module 21 is shown as a module configuring the control unit 20, the present invention is not limited thereto, and the control unit 20 may be composed of various modules performing various functions.

The main configuration and the operation method of the user device 100 according to the embodiment of the present invention have been described above.

Next, a configuration of an advertisement service apparatus according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings.

3 is a block diagram illustrating a main configuration of an advertisement service apparatus according to an embodiment of the present invention.

3, the advertisement service apparatus 120 according to the embodiment of the present invention may include a service communication unit 33, a service control unit 30, and a service storage unit 34.

The service communication unit 33 is capable of transmitting and receiving various information to and from one or more user devices 100 through the communication network 110. In particular, the service communication unit 33 receives advertisement request information from any one of the user devices 100, And transmits advertisement data to the device 100. In addition, the service communication unit 33 according to the embodiment of the present invention may receive advertisement exposure information from the user device 100. [ And may also receive advertisement data from advertiser device 130. [

The service control unit 30 is responsible for the overall control of the advertisement service apparatus 120. In particular, the service control unit 30 collects at least one advertisement data from at least one advertiser and stores the collected advertisement data in the service storage unit 34. [ Thereafter, the service control unit 30 receives the advertisement request message from the user device 100 through the service communication unit 33. [

The service control unit 30 of the present invention may include an advertisement collection module 300, an advertisement delivery control module 302, and an advertisement exposure statistics module 304 to support the operation as described above.

The advertisement collection module 300 plays a role of collecting advertisement data from one or more advertisers. At this time, when the advertisement data is transmitted from the advertiser device 130 for registration, the advertisement collection module 300 transmits the advertisement characteristic information for the advertisement to the service storage 34 (34) based on the target group selected by the advertiser for target setting ).

The advertisement transmission module 302 supports the process of searching for the appropriate advertisement data and transmitting the retrieved advertisement data to the user device 100 as the advertisement request information is received from the user device 100. [

When the advertisement exposure statistics module 304 receives the advertisement exposure information from the user device 100 through the service communication unit 33, the received advertisement exposure information is stored in the service storage unit 34 and the advertisement exposure statistics .

The service storage unit 34 receives at least one advertisement data from the advertiser and stores the received advertisement data 35. [ Also, the advertisement exposure information is stored. The service storage unit 34 may include all kinds of storage media such as a RAM, a ROM, a hard disk, a flash memory, a CD-ROM, a DVD, as well as a network access storage.

The service storage unit 23 according to an embodiment of the present invention may be a repository within the advertisement service apparatus 120 or may store data that is located outside the advertisement service apparatus 120 and can transmit and receive data with the advertisement service apparatus 120 A storage server, and the like.

The advertisement service apparatus 120 as described above has the same hardware configuration as that of a typical Web server or a network server. However, the software includes a program module implemented through a language such as C, C ++, Java, Visual Basic, Visual C, or the like. The advertisement service apparatus 120 may be implemented in the form of a web server or a network server. The web server is generally connected to an unspecified number of clients and / or other servers through an open computer network such as the Internet, Means a computer system that accepts a request to perform an operation of a server and derives a result of the operation, and computer software (a web server program) installed for the computer system. However, in addition to the above-described web server program, it should be understood as a broad concept including a series of application programs running on the web server and various databases built up in some cases. The advertisement service apparatus 120 is a web server program that is provided variously according to operating systems such as DOS, Windows, Linux, UNIX, and Macintosh for general server hardware. (Internet Information Server) used in a window environment, CERN, NCSA, and APPACH used in a UNIX environment can be used as typical examples. In addition, the advertisement service apparatus 120 can classify service subscription information, store and manage the subscription information in a member database, and the database can be implemented inside or outside the service apparatus 120. At this time, the database implemented in the advertisement service apparatus 120 may be the service storage unit 34. Such a database is a general data structure implemented in a storage space (hard disk or memory) of a computer system using a database management program (DBMS), and can be used to freely search (extract), delete, edit, (RDBMS) such as Oracle, Informix, Sybase, and DB2, as well as Gemston, Orion, (OODBMS) such as O2 and O2, and an XML Native Database such as Excelon, Tamino, Sekaiju, etc., can be implemented for the purpose of this embodiment. And may have appropriate fields or elements to achieve its function.

In addition, the advertisement service apparatus 120 of the present invention may be implemented as one or more servers operating in a cloud manner. In particular, the information transmitted and received through the system according to the present invention may be provided through a cloud computing function that may be permanently stored in a cloud computing device on the Internet. Here, cloud computing utilizes Internet technology in digital terminals such as desktops, tablet computers, laptops, netbooks and smart phones to provide virtualized IT (Information Technology) resources such as hardware (server, storage, (Database, security, web server, etc.), service, data, etc. on demand. In the present invention, all information transmitted between the user device 100 and the advertisement service device 120 is stored in the cloud computing device on the Internet, and can be transmitted anywhere, anytime.

Now, referring to FIG. 4, a description will be made of a process of controlling advertisement exposure determination in a user apparatus according to an embodiment of the present invention.

4 is a flowchart illustrating a process for controlling advertisement exposure determination in a user apparatus according to an exemplary embodiment of the present invention.

The user device 100 executes one or more various application programs at the request of the user. When the advertisement data is required at the time of execution, the user device 100 requests the advertisement service device 120 to receive the advertisement data and inserts the advertisement data into the user interface of the application program. And outputs it. This allows the user to view various advertising data while the application is running.

Referring to FIG. 4, when displaying a web page according to the execution of an application program, it is determined whether the corresponding page connection entity is a connection through a machine or a user connection (S400 to S402).

At this time, the judgment operation can be distinguished through the user-agent field included in the web page. For example, if a user agent field contains a word that identifies a specific machine, such as "bot," that page connection can be determined by a machine connection.

For example, if you're using Google for "Mozilla / 5.0 (compatible; Googlebot / 2.1; + http: //www.google.com/bot.html)" then "Mozilla / 4.0 (compatible; MSIE is not me; Daum Communications Corp., Korea) "for Microsoft," msnbot-media / 1.0 (+ http: //search.msn.com/msnbot.htm): msnbot-media "for DAUMOA / 1.0.0 An example would be the case of user-agent use.

In the case of the Yahoo crawler, the user-agent use "Mozilla / 5.0 (compatible; Yahoo! Slurp; http://help.yahoo.com/help/us/ysearch/slurp)" can be an example will be.

In addition, in the case of a connection via RSS (Really Simple Syndication), if the RSS is also included, the page connection can be judged as a connection by a machine

As a result of the determination in step S402, it is determined whether the area where the advertisement is exposed on the displayed web page is exposed on the screen to a predetermined exposure reference value or more (S404). In the embodiment of FIG. 4, Although the exposure ratio is set at 50% as an example, the predetermined exposure ratio can be changed in design.

Specifically, when the advertisement inventory (inventory), which is an area for displaying the advertisement, is located at the bottom of the entire web page, the user scrolls from the state where the web page is displayed on the screen of the user device 100 to the area where the advertisement inventory is located If you do not scroll, the ad will not be exposed. At this time, the scroll position information is checked with reference to the resolution of the entire media page to determine the degree of exposure of the advertisement. If the resolution of the entire page is 320 * 800, if the location of the advertisement inventory is at the lowest position, it is possible to determine whether the advertisement is exposed by checking the current scroll position information among the entire 800 pages. In addition, if the exposure ratio of the advertisement inventory is 50, if the advertisement exposure rate is 50% or more of the total advertisement, it can be determined by considering the advertisement exposure. Assuming that the advertisement is 320 * 50 and the position is exposed at the bottom of 50 pixels, it is judged that the advertisement is exposed when the entire vertical size 800 is scrolled by the area from 725 to 750.

For example, referring to FIG. 5, if the preset exposure ratio is set to 50% or more, it is determined that the advertisement is not exposed if the advertisement inventory is exposed only on the screen as shown in FIG. 5 (a) do. 5 (b), if the advertisement inventory 60% is exposed on the screen, it is determined that the advertisement is exposed.

If the ratio of the advertisement inventory on the screen is equal to or greater than the preset exposure ratio, it is determined that the advertisement is exposed.

If it is determined that the advertisement inventory area has been exposed on the screen at a predetermined threshold value or more, it is checked whether the exposure time of the exposed advertisement inventory area is equal to or greater than a predetermined exposure reference time (S406). At this time, In the fourth embodiment, the case where the preset exposure reference time is set to 1 second is described as an example, but the exposure reference time is a design changeable matter.

S406 As a result of the test, if the exposed advertisement inventory area is exposed for more than one second on the screen, it is recognized as an advertisement exposure.

Then, if all of the determination conditions of S402, S404, and S406 are satisfied, the user device 100 counts the advertisement exposure and provides the advertisement exposure information to the advertisement service apparatus 120. In operation S408,

As described above, according to the present invention, the advertisement exposure amount (Impression), that is, the exposure count of the advertisement, can be extracted only for the advertisement exposure through the connection of the general user.

The method for determining advertisement exposure of the present invention as described above may be provided in the form of a computer readable medium suitable for storing computer program instructions and data. At this time, a computer-readable medium suitable for storing computer program instructions and data includes, for example, a magnetic medium such as a hard disk, a floppy disk and a magnetic tape, a compact disk read only memory (CD-ROM) Optical media such as a DVD (Digital Video Disk), a magneto-optical medium such as a floppy disk, and a ROM (Read Only Memory), a RAM , Random Access Memory), flash memory, EPROM (Erasable Programmable ROM), and EEPROM (Electrically Erasable Programmable ROM). The processor and memory may be supplemented by, or incorporated in, special purpose logic circuits. Examples of program instructions may include machine language code such as those generated by a compiler, as well as high-level language code that may be executed by a computer using an interpreter or the like. Such a hardware device may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

While the specification contains a number of specific implementation details, it should be understood that they are not to be construed as limitations on the scope of any invention or claim, but rather on the description of features that may be specific to a particular embodiment of a particular invention Should be understood. Certain features described herein in the context of separate embodiments may be implemented in combination in a single embodiment. Conversely, various features described in the context of a single embodiment may also be implemented in multiple embodiments, either individually or in any suitable subcombination. Further, although the features may operate in a particular combination and may be initially described as so claimed, one or more features from the claimed combination may in some cases be excluded from the combination, Or a variant of a subcombination.

Likewise, although the operations are depicted in the drawings in a particular order, it should be understood that such operations must be performed in that particular order or sequential order shown to achieve the desired result, or that all illustrated operations should be performed. In certain cases, multitasking and parallel processing may be advantageous. Also, the separation of the various system components of the above-described embodiments should not be understood as requiring such separation in all embodiments, and the described program components and systems will generally be integrated together into a single software product or packaged into multiple software products It should be understood.

It should be noted that the embodiments of the present invention disclosed in the present specification and drawings are only illustrative of specific examples for the purpose of understanding and are not intended to limit the scope of the present invention. It will be apparent to those skilled in the art that other modifications based on the technical idea of the present invention are possible in addition to the embodiments disclosed herein.

The present invention relates to an apparatus and method for determining an advertisement exposure, and more particularly, to an apparatus and method for determining an advertisement exposure for determining that an actual advertisement is exposed only to an advertisement exposure through a user's connection, And methods.

According to the present invention, it is possible to determine the advertisement exposed to the actual user based on the exposure ratio or the exposure time of the advertisement inventory exposed on the screen of the user device, so that the statistics can be extracted only for the advertisement exposure through the actual user's connection have.

In addition, since the present invention is not only possible to be marketed or operated, but also can be practically and practically carried out, it is industrially applicable.

100: user equipment 110: communication network 120: advertising service device
130: Advertiser device 20: Control part 21: Advertisement control module
22: communication unit 24: input unit 26: output unit
27: application program 28: storage unit 30: service control unit
300: advertisement collection module 302: advertisement transmission module 304: advertisement exposure statistics module
33: service communication unit 34: service storage unit 35: advertisement data

Claims (8)

A communication unit for communicating with the advertisement service apparatus;
A display unit for displaying data;
When the page is displayed on the screen in accordance with the execution of the application program, the advertisement data is received through the advertisement service apparatus and inserted into the page, the connection subject of the page is checked, and if the page connection subject is a connection through the user Determining whether an exposure ratio of the advertisement inventory displayed on the display unit is equal to or greater than a preset exposure ratio, measuring an exposure time of the exposed advertisement inventory when the advertisement inventory is exposed for a predetermined exposure ratio or more, The control unit judges that the advertisement is actually exposed to the user if the user is exposed for a predetermined exposure time or more;
≪ / RTI > The apparatus of claim 1,
And transmits the advertisement exposure information to the advertisement service apparatus through the communication unit when the advertisement is actually exposed to the user. The apparatus of claim 1,
If the user agent field included in the web page includes a word indicating a machine when the page connection subject is determined, it is determined that the connection is made by the machine. If the word is not included in the user agent field, / RTI > The apparatus of claim 1,
Wherein the control unit checks the resolution of the entire page and the current scroll position information according to the execution of the application program and determines the exposure ratio of the advertisement inventory according to the current scroll position. Displaying the page on the screen according to the execution of the application;
Checking the connection subject of the displayed page;
Determining whether an exposure ratio of an advertisement inventory displayed on the screen is equal to or greater than a preset exposure ratio when the page connection entity is a connection through a user;
Measuring an exposure time of the exposed advertisement inventory if the advertisement inventory is exposed for a predetermined exposure ratio or more;
Determining that the advertisement is actually exposed to the user if the exposed advertisement inventory is exposed for a predetermined exposure standard time or more;
The method comprising the steps of: 6. The method of claim 5, wherein the checking of the connection subject comprises:
A user agent field included in the web page is checked whether or not a word indicating a machine is included, and if the word is included, it is determined that a connection is made by the machine. If the word is not included, And determining that the connection is a connection. The method of claim 5, wherein the step of determining whether the exposure ratio of the advertisement inventory is equal to or greater than a preset exposure ratio comprises:
Confirming the resolution of the entire page and the current scroll position information according to the execution of the application program;
Determining an exposure ratio of the advertisement inventory according to the current scroll position;
Determining whether the determined exposure ratio of the advertisement inventory is equal to or greater than a preset exposure ratio;
The method comprising the steps of: A program for executing the method for judging advertisement exposure according to at least one of claims 5 to 7.

Images