CN109522141B

CN109522141B - Information pushing method and device, server, equipment and storage medium

Info

Publication number: CN109522141B
Application number: CN201811429032.8A
Authority: CN
Inventors: 杨昊
Original assignee: Suzhou Wode Dagong Human Resources Co ltd
Current assignee: Suzhou Wode Dagong Human Resources Co ltd
Priority date: 2018-11-27
Filing date: 2018-11-27
Publication date: 2023-07-25
Anticipated expiration: 2038-11-27
Also published as: CN109522141A

Abstract

The embodiment of the invention discloses an information pushing method and device, a server, equipment and a storage medium. The method comprises the following steps: acquiring first user data and first operation data corresponding to a user in a first application program; acquiring first category information according to the first user data and the first operation data; and determining and pushing the information of the second category according to the information of the first category. The technical scheme of the embodiment of the invention solves the technical defect that the application program in the prior art can only push information based on the user data of the user in the application program and can not push related information based on the user information of the user in other application programs, and realizes that the information which is closer to the attention content of the user in the application program is pushed to the user timely, quickly and accurately based on the user information of the user in other application programs.

Description

Information pushing method and device, server, equipment and storage medium

Technical Field

The embodiment of the invention relates to the technical field of information pushing, in particular to an information pushing method and device, a server, equipment and a storage medium.

Background

Nowadays, intelligent mobile terminals are indispensable articles in life, and various application programs installed in the intelligent mobile terminals can provide various services for people.

Generally, after an application is installed and after information pushing rights are opened, the application will push information to the user at regular time, or according to data changes of the user, or according to changes of own information. For example, the shopping class application may push discounted information for the relevant merchandise to the user based on the type of item recently purchased by the user; the travel application program can push recently discounted travel products to the user at regular time; news class applications may push up-to-date news information to users at regular intervals, and so on.

The inventors have found that the following drawbacks exist in the prior art in the process of implementing the present invention: the application program can only push information based on the user data of the user in the application program, and can not push related information based on the user information of the user in other application programs.

Disclosure of Invention

In view of this, the embodiments of the present invention provide an information pushing method and apparatus, a server, a device, and a storage medium, so as to optimize the existing information pushing method, so that the application program can push information to a user based on information of the user in other application programs.

In a first aspect, an embodiment of the present invention provides an information pushing method, including:

acquiring first user data and first operation data corresponding to a user in a first application program;

acquiring first category information according to the first user data and the first operation data;

and determining and pushing information of a second category according to the information of the first category.

In the above method, optionally, the acquiring the first user data and the first operation data corresponding to the user in the first application program specifically includes:

acquiring first login information of a user in a first application program, and acquiring first user data and first operation data corresponding to the user in the first application program according to the first login information.

In the above method, optionally, further comprising:

acquiring updated first user data and/or updated first operation data;

acquiring updated first category information according to the updated first user data and/or the updated first operation data;

and determining and pushing the updated information of the second category according to the updated information of the first category.

In the above method, optionally, further comprising:

and acquiring second user data and second operation data corresponding to the user, and sending the second user data and/or the second operation data to the first application program.

In the above method, optionally, the sending the second user data to the first application program and/or the second operation data specifically includes:

and when the second user data is determined to be different from the first user data, sending the second user data and the second operation data to the first application program, otherwise, only sending the second operation data.

In the above method, optionally, the first user data and the second user data each include:

the login IP address of the user, the current geographic location of the user and the personal information of the user.

In a second aspect, an embodiment of the present invention provides an information pushing method, including:

acquiring first user data and first operation data of a user;

transmitting the first user data and the first operation data to a second application program;

receiving second user data and/or second operation data of the user, which are sent by the second application program;

Acquiring second category information according to the second user data and/or the second operation data;

and determining and pushing the information of the first category according to the information of the second category.

In the above method, optionally, before the acquiring the first user data and the first operation data of the user, the method further includes:

and acquiring first login information of the user.

In the above method, optionally, further comprising:

acquiring updated first user data and/or updated first operation data;

and sending the updated first user data and/or the updated first operation data to the second application program.

In a third aspect, an embodiment of the present invention provides an information pushing method, including:

acquiring first user data and first operation data of a user in a first application program;

transmitting the first user data and the first operation data to a first server;

and receiving information of a second category corresponding to a second application program, which is pushed by a second server according to the first user data and the first operation data.

In the above method, optionally, before the step of obtaining the first user data and the first operation data in the first application program, the method includes:

and acquiring first login information of the user, and sending the first login information to a first server.

In the above method, optionally, further comprising:

the updated first user data and/or first operation data are/is sent to a first server;

and receiving second category information corresponding to a second application program and pushed by a second server according to the updated first user data and/or the first operation data.

In the above method, optionally, further comprising:

acquiring second user data and second operation data of a user in the second application program;

transmitting the second user data and the second operation data to the second server;

and receiving first category information corresponding to the first application program and pushed by the first server according to the second user data and the second operation data.

In the above method, optionally, after receiving the second category of information corresponding to the second application program pushed by the second server according to the first user data and the first operation data, the method further includes:

And judging whether the terminal installs or uses the second application program, if so, starting the second application program to display the second category of information, otherwise, recommending the user to install or use the second application program to display the second category of information.

the user's login IP address, the user's current geographic location, or the user's personal information.

In a fourth aspect, an embodiment of the present invention provides an information pushing apparatus, including:

the first user data acquisition module is used for acquiring first user data and first operation data corresponding to a user in a first application program;

the first category information acquisition module is used for acquiring first category information according to the first user data and the first operation data;

and the second category information determining module is used for determining and pushing the second category information according to the first category information.

In a fifth aspect, an embodiment of the present invention provides an information pushing apparatus, including:

the first operation data acquisition module is used for acquiring first user data and first operation data of a user;

A first operation data transmitting module for transmitting the first user data and the first operation data to a second application program;

the second operation data receiving module is used for receiving second user data of the user and/or second operation data sent by the second application program;

the second category information acquisition module is used for acquiring second category information according to the second user data and/or the second operation data;

and the information determining module of the first category is used for determining and pushing the information of the first category according to the information of the second category.

In a sixth aspect, an embodiment of the present invention provides an information pushing apparatus, including:

the data acquisition module is used for acquiring first user data and first operation data of a user in a first application program;

the data sending module is used for sending the first user data and the first operation data to a first server;

and the information receiving module is used for receiving the second category of information corresponding to the second application program and pushed by the second server according to the first user data and the first operation data.

In a seventh aspect, an embodiment of the present invention provides a server, including:

One or more processors;

a storage means for storing one or more programs;

when the one or more programs are executed by the one or more processors, the one or more processors implement the information pushing method according to the embodiment of the present invention.

In an eighth aspect, an embodiment of the present invention provides a terminal, including:

one or more processors;

a storage means for storing one or more programs;

In a ninth aspect, embodiments of the present invention provide a storage medium containing computer-executable instructions, which when executed by a computer processor, are for performing an information push method according to embodiments of the present invention.

The embodiment of the invention provides an information pushing method, an information pushing device, a server, equipment and a storage medium, which are used for acquiring pushing information to a user in an application program according to user data and operation data corresponding to the user in other application programs, solving the technical defects that the application program in the prior art can only push information based on the user data in the application program and can not push related information based on the user information in other application programs, and realizing that the information which is closer to the attention content of the user in the application program is timely, quickly and accurately pushed to the user based on the user information in other application programs.

Drawings

Fig. 1 is a flowchart of an information pushing method according to a first embodiment of the present invention;

fig. 2 is a flowchart of an information pushing method according to a second embodiment of the present invention;

fig. 3 is a flowchart of an information pushing method according to a third embodiment of the present invention;

fig. 4 is a flowchart of an information pushing method according to a fourth embodiment of the present invention;

fig. 5 is a flowchart of an information pushing method provided in a fifth embodiment of the present invention;

fig. 6 is a flowchart of an information pushing method provided in a sixth embodiment of the present invention;

fig. 7 is a block diagram of an information pushing device according to a seventh embodiment of the present invention;

fig. 8 is a block diagram of an information pushing device according to an eighth embodiment of the present invention;

fig. 9 is a block diagram of an information pushing device according to a ninth embodiment of the present invention;

fig. 10 is a block diagram of an apparatus according to a tenth embodiment of the present invention.

Detailed Description

In order to make the objects, technical solutions and advantages of the present invention more apparent, the following detailed description of specific embodiments of the present invention is given with reference to the accompanying drawings. It is to be understood that the specific embodiments described herein are merely illustrative of the invention and are not limiting thereof.

It should be further noted that, for convenience of description, only some, but not all of the matters related to the present invention are shown in the accompanying drawings. Before discussing exemplary embodiments in more detail, it should be mentioned that some exemplary embodiments are described as processes or methods depicted as flowcharts. Although a flowchart depicts operations (or steps) as a sequential process, many of the operations can be performed in parallel, concurrently, or at the same time. Furthermore, the order of the operations may be rearranged. The process may be terminated when its operations are completed, but may have additional steps not included in the figures. The processes may correspond to methods, functions, procedures, subroutines, and the like.

Example 1

Fig. 1 is a flowchart of an information pushing method according to a first embodiment of the present invention, where the method of the present embodiment may be performed by an information pushing device, and the device may be implemented by hardware and/or software, and may be generally integrated into a computer device, such as a server. The method of the embodiment specifically comprises the following steps:

s101, first user data and first operation data corresponding to a user in a first application program are obtained.

In this embodiment, the first user data may specifically include a login IP address, a current geographic location, personal information, and the like of the user. The personal information includes the sex, age, hobbies, etc. of the user. It will be appreciated that push information sometimes changes depending on the nature of the user, the geographic location of the user, or the IP address used by the user.

In this embodiment, the first operation data specifically refers to operation data of the user when using the first application program, and specifically may include data such as a search record, order content, article browsing duration, article browsing times, and article browsing depth of the user. It will be appreciated that the application program will generally store the usage behavior data of the user (for example, by means of a log), so that the first operation data can be obtained relatively easily.

Further, since the application program generally confirms the identity of the user according to the identification information of the user, in this embodiment, the first user data and the first operation data corresponding to the user in the first application program may also be accurately searched according to the identification information of the user.

Further, the user identification information of the same user in the application program may be the same as or different from the user identification information in the first application program. When the two user identification information are different, the first user data and the first operation data corresponding to the user in the first application program can be found according to the known corresponding relation of the identification information.

S102, acquiring first category information according to the first user data and the first operation data.

In this embodiment, the first category of information may specifically be information that matches the function of the first application program. In particular, if the first application is a shopping class application, the first category of information may be a category of items (e.g., food, cleaning supplies, clothing, etc.) that the user often purchases; if the first application is a video-type application, the first category of information may be a category of movie works that the user frequently views (e.g., suspense, thrill, or fun, etc.); if the first application is a takeaway type application, the first category of information may be a food category (e.g., japanese cooking, barbecue, chinese meal, etc.) that is often purchased by the user.

Further, a method for acquiring the first category of information according to the first user data and the first operation data is specifically exemplified:

if the first user data includes the current geographic location of the user, the first application program is a food type application program, and the first operation data includes restaurant information frequently visited by the user, then a favorite restaurant category (such as Chinese meal, japanese cooking or western meal) of the user can be determined according to the first operation data, then a restaurant near the current geographic location of the user is searched, and finally the found restaurant information with the restaurant Chinese meal drink category being the same as the favorite restaurant category of the user is used as the information of the first category.

S103, determining and pushing information of a second category according to the information of the first category.

In this embodiment, the information of the second category may be information matched with the function of the application program, and the information of the second category and the information of the first category may be information of different categories.

Illustratively, the first category of information is information of a book purchased by a user, such as A-land, english-for-children drawing books, and the second category of information can be the English training institutions of children with the first A-land rank, bilingual kindergarten of A-land, apparel of children and the like.

The embodiment of the invention provides an information pushing method, which acquires pushing information to a user in an application program according to user data and operation data corresponding to the user in other application programs, solves the technical defects that the application program in the prior art can only push information based on the user data in the application program and can not push related information based on the user information in other application programs, and realizes that information closer to attention content of the user in the application program is timely, quickly and accurately pushed to the user based on the user information of the user in other application programs.

Example two

Fig. 2 is a flowchart of an information pushing method according to a second embodiment of the present invention. The present embodiment is optimized based on the above embodiment, and in the present embodiment, a specific implementation of adding the steps of transmitting the second user data and the second operation data is given.

Correspondingly, the method of the embodiment specifically comprises the following steps:

s201, first login information of a user in a first application program is obtained, and first user data and first operation data corresponding to the user in the first application program are obtained according to the first login information.

In this embodiment, the first login information specifically refers to information including user identification information, and may specifically be combination data of a mobile phone number and a random verification code of a user, fingerprint information of the user, combination data of an account number and a password of the user, and the like. It can be appreciated that when the application program stores the user data, the application program generally stores the user data in groups based on the identification information of the user, so that the user data respectively corresponding to different users can be conveniently and quickly invoked later. Therefore, in this embodiment, first login information of the user is obtained first, and then the first user data and the first operation data can be accurately and quickly found according to the first login information.

S202, acquiring first-class information according to first user data and first operation data.

S203, determining and pushing information of a second category according to the information of the first category.

S204, second user data and second operation data corresponding to the user are obtained, and the second user data and/or the second operation data are sent to the first application program.

In this embodiment, the second user data may specifically include a login IP address, a current geographic location, personal information, and the like of the user. The first user data and the second user data may include the same or different data contents.

In this embodiment, the second operation data specifically refers to operation data of the user when using the application program, and specifically may also include data such as a search record, order content, article browsing duration, article browsing times, and article browsing depth of the user. The first operation data may be the same as or different from the second operation data. Further, since the content change frequency of the user data is low, the content of the user data acquired two times before and after is mostly the same. Therefore, in this embodiment, if the content of the second user data acquired this time is the same as that of the second user data acquired last time, and the second user data acquired last time has been sent to the first application program, the second user data may not be sent to the first application program this time. That is, the second user number may be transmitted to the first application only when the second user data is changed.

Further, since the operation data acquired two times before and after is the same if the user does not use the application for a long time. Therefore, in this embodiment, if the content of the second operation data acquired this time is the same as that of the second operation data acquired last time, and the second operation data acquired last time has been sent to the first application program, the second operation data may not be sent to the first application program this time. That is, the second operation data may be transmitted to the first application only when the second operation data is changed.

When the first application program receives the second user data and/or the second operation data, the first application program can acquire the information of the first category corresponding to the first application program according to the second user data and/or the second operation data, and then push the acquired information of the first category to the user.

The embodiment of the invention provides an information pushing method, which specifically increases the steps of sending second user data and second operation data, so that a first application program can push information which more accords with the attention point of a user to the user according to the user information of the user in the second application program.

On the basis of the above embodiments, the method further includes: acquiring updated first user data and/or updated first operation data, for example, the address of the user becomes B-site or the exercise apparatus is purchased again; acquiring updated first category information according to the updated first user data and/or the updated first operation data; according to the updated information of the first category, determining and pushing updated information of a second category, for example, changing the address of a user to B place, wherein the information of the second category can be a child English training mechanism with the top B place, a bilingual kindergarten with the top B place, child clothes and the like; the second category of information may be a floor care center and club, a short video of fitness class, athletic apparel, etc., depending on the user's purchase of the exercise device.

In this embodiment, after the first user data and/or the first operation data of the user are updated, the second type of information may be redetermined according to the updated first user data and/or the updated first operation data, and the redetermined second type of information may be pushed to the user.

The advantages of this arrangement are: the information pushed to the user by the application program can be matched with the current requirement of the user in real time.

On the basis of the above embodiments, the second user data and/or the second operation data are sent to the first application program, which is embodied as: and when the second user data is determined to be different from the first user data, sending the second user data and the second operation data to the first application program, otherwise, only sending the second operation data.

The advantages of this arrangement are: the data transmission quantity of computer equipment such as a server is reduced, and the effective rate of data transmission is improved.

Example III

Fig. 3 is a flowchart of an information pushing method according to a third embodiment of the present invention, where the method of the present embodiment may be performed by an information pushing device, and the device may be implemented by hardware and/or software, and may be generally integrated into a computer device, such as a server. The method of the embodiment specifically comprises the following steps:

S301, acquiring first user data and first operation data of a user.

In this embodiment, the first user data specifically refers to user data of the user in the application program, and the first user data specifically may include a login IP address, a current geographic location, personal information, and the like of the user.

Similarly, the first operation data specifically refers to operation data of a user when using the application program, and specifically may include data such as a search record, order content, item browsing duration, number of item browsing times, and item browsing depth of the user.

S302, the first user data and the first operation data are sent to the second application program.

In this embodiment, the application program may actively or passively send the first user data and the first operation data to the second application program, so that the second application program may determine, according to the first user data and/or the first operation data, information pushed by the second application program to the user.

Specifically, the present application may send the first user data and the first operation data to the second application at regular time, may send the first user data and the first operation data to the second application after receiving the data acquisition request of the second application, or may send the changed first user data and/or the first operation data to the second application when detecting that the first user data and/or the first operation data are changed.

S303, receiving second user data and/or second operation data of the user sent by the second application program.

In this embodiment, the second application program also sends the second user data and/or the second operation data corresponding to the user in the second application program to the present application program. Similarly, the second application may send the second user data and the second operation data to the application at regular time, may send the second user data and the second operation data to the application after receiving the data acquisition request of the application, or may send the changed second user data and the changed second operation data to the application when detecting that the second user data and the second operation data are changed.

In this embodiment, the second user data specifically refers to user data of the user in the second application program, and the second user data specifically may include a login IP address, a current geographic location, personal information, and the like of the user.

Similarly, the second operation data specifically refers to operation data of the user when using the second application program, and specifically may include data such as a search record, order content, item browsing duration, number of item browsing times, and item browsing depth of the user.

S304, acquiring second category information according to the second user data and/or the second operation data.

In this embodiment, the second category of information may specifically be information that matches the function of the second application.

S305, determining and pushing the information of the first category according to the information of the second category.

In this embodiment, the information of the first category may be information matched with the function of the application program, and the information of the second category and the information of the first category may be information of different categories. For example, the second category of information is: a, land and hotel consumption; the first category of information is either a tourist attraction ticket at a location or a short video associated with a location.

In particular, the content and the acquisition method of the first category information and the second category information may be referred to in the description of the implementation one, and will not be described in detail herein.

On the basis of the foregoing embodiments, before acquiring the first user data and the first operation data of the user, the method further includes: and acquiring first login information of the user.

Because the login information generally includes the identification information of the user, and the application program generally performs grouping storage on the user data based on the identification information of the user, the first user data and the first operation data can be accurately acquired according to the first login information of the user.

The advantages of this arrangement are: the first user data and the first operation data can be acquired more accurately, quickly and conveniently.

On the basis of the above embodiments, the method further includes: acquiring updated first user data and/or updated first operation data; and sending the updated first user data and/or the updated first operation data to the second application program.

The advantages of this arrangement are: the information pushed to the user by the second application program can be matched with the current requirement of the user in real time.

Example IV

Fig. 4 is a flowchart of an information pushing method according to a fourth embodiment of the present invention, where the method according to the present embodiment may be performed by an information pushing device, and the device may be implemented by hardware and/or software, and may be generally integrated in a terminal, for example, an intelligent mobile terminal. The method of the embodiment specifically comprises the following steps:

S401, first user data and first operation data of a user in a first application program are acquired.

In this embodiment, the first user data specifically refers to user data of the user in the first application program, and the first user data specifically may include a login IP address, a current geographic location, personal information, and the like of the user.

Similarly, the first operation data specifically refers to operation data of the user when using the first application program, and specifically may include data such as a search record, order content, item browsing duration, number of item browsing times, and item browsing depth of the user.

In this embodiment, the first application program and the second application program may specifically be two different application programs installed or running in the same terminal, and information pushed to the user by the two different application programs may be different kinds of information.

In this embodiment, the terminal may send the first user data and the first operation data to the first server at regular time, or after receiving the data acquisition request of the first server (or the first server may actively send the data acquisition request to the terminal at this time, or the first server may send the data acquisition request to the terminal after receiving the data acquisition request of the second server), and then send the first user data and the first operation data to the first server, or may send the first user data and/or the first operation data to the first server when detecting that the first user data and/or the first operation data are changed.

S402, first user data and first operation data are sent to a first server.

In this embodiment, the first server may be a server corresponding to the first application program, and may be specifically configured to receive, store, and output relevant data of the first application program, and may be further configured to analyze and process the relevant data of the first application program, determine and push information of the first category to the first application program, and may be further configured to analyze and process received user data and operation data of other application programs, determine and push information of the first category to the first application program. The first category of information may specifically be information that matches the function of the first application program. The content of the first category of information and the second category of information and the method of obtaining the same may be referred to in the description of the implementation one, and will not be described in detail herein.

S403, receiving information of a second category corresponding to the second application program, which is pushed by the second server according to the first user data and the first operation data.

In this embodiment, the first server, after receiving the first user data and the first operation data, transmits the first user data and the first operation data to the second server. The second server may be a server corresponding to the second application program, and may be used for receiving, storing and outputting relevant data of the second application program, analyzing and processing the relevant data of the second application program, determining and pushing second category information to the second application program, analyzing and processing received user data and operation data of other application programs, determining and pushing second category information to the second application program. The information of the second category may be information matched with the function of the second application program, and the information of the second category and the information of the first category may be information of different categories.

Example five

Fig. 5 is a flowchart of an information pushing method provided in a fifth embodiment of the present invention. The present embodiment is optimized based on the above embodiment, and in the present embodiment, a specific implementation manner of adding an acquisition step of the first category of information and adding a relevant processing step of the second application program is provided.

s501, first user data and first operation data of a user in a first application program are acquired.

S502, first user data and first operation data are sent to a first server.

S503, receiving information of a second category corresponding to the second application program, which is pushed by the second server according to the first user data and the first operation data.

S504, judging whether the terminal installs or uses the second application program, if yes, executing step 505, and if not, executing step 506.

In this embodiment, after receiving the second type of information sent by the second server, it is first determined whether the second application program is installed in the terminal or whether the second application program is being used in the terminal (it can be understood that some application programs may be run in the terminal by way of an applet or a web page, etc. even if not installed in the terminal), so as to ensure that the second type of information can be effectively pushed as much as possible.

S505, starting a second application program to display the information of the second category.

In this embodiment, the second application may be started in the foreground by triggering by the user, and the second category of information is displayed in the started second application.

S506, recommending that the user install or use the second application program to display the second category of information.

In this embodiment, the user may be recommended to install or use the second application in a dialog box, a floating window, or push information, etc.

S507, second user data and second operation data of the user in the second application program are acquired.

In this embodiment, after the user installs or uses the second application, the terminal may acquire second user data and second operation data of the user in the second application.

And S508, sending the second user data and the second operation data to a second server.

In this embodiment, the terminal may send the second user data and the second operation data to the second server at regular time, or after receiving the data acquisition request of the second server (or the second server may actively send the data acquisition request to the terminal at this time, or the second server may send the data acquisition request to the terminal after receiving the data acquisition request of the first server), and then send the second user data and the second operation data to the second server, or may send the second user data and/or the second operation data to the second server when detecting that the second user data and/or the second operation data change.

S509, receiving information of a first category corresponding to the first application program, which is pushed by the first server according to the second user data and the second operation data.

In this embodiment, the second server transmits the second user data and the second operation data to the first server after receiving the second user data and the second operation data. After receiving the second user data and the second operation data, the first server generates information of a first category corresponding to the first application program according to the two data, and sends the information of the first category to the terminal.

Further, after receiving the information of the first category, the terminal pushes the information of the first category through the first application program.

The embodiment of the invention provides an information pushing method, which specifically increases the steps of acquiring the first category of information, so that the information matched with the use data of the second application program by the user in the first application program can be pushed to the user, and the related processing steps of the second application program are also specifically increased, so that the success rate of pushing the second category of information is improved.

Example six

Fig. 6 is a flowchart of an information pushing method according to a sixth embodiment of the present invention. The present embodiment is optimized based on the foregoing embodiment, and in this embodiment, a specific implementation manner of adding a first login information obtaining step and adding an update data sending step is provided.

s601, acquiring first login information of a user, and sending the first login information to a first server.

In this embodiment, the first login information is generated when the user logs in to the first application program, and the first login information specifically refers to information including user identification information, and may specifically be combination data of a mobile phone number and a random verification code of the user, fingerprint information of the user, combination data of an account number and a password of the user, and the like. It can be appreciated that when the application program stores the user data, the application program generally stores the user data in groups based on the identification information of the user, so that the user data respectively corresponding to different users can be conveniently and quickly invoked later. Therefore, in this embodiment, first login information of the user is obtained first, and then the first user data and the first operation data can be accurately and quickly found according to the first login information.

S602, first user data and first operation data of a user in a first application program are acquired.

In this embodiment, after the first login information is acquired, the first user data and the first operation data in the first application program are acquired according to the first login information.

And S603, sending the first user data and the first operation data to the first server.

S604, receiving information of a second category corresponding to the second application program, which is pushed by the second server according to the first user data and the first operation data.

S605, whether the terminal installs or uses the second application program is judged, if yes, step 606 is executed, and if not, step 607 is executed.

S606, starting a second application program to display the information of the second category.

S607, recommending that the user install or use the second application to expose the second category of information.

S608, second user data and second operation data of the user in the second application program are acquired.

S609, the second user data and the second operation data are transmitted to the second server.

S610, receiving first category information corresponding to the first application program and pushed by the first server according to the second user data and the second operation data.

S611, updated first user data and/or first operation data are sent to the first server.

In this embodiment, the update of the information of the second category is achieved through step 611 and step 612. The present embodiment is merely exemplary to provide step 611 and step 612 after step 605 to step 610, and in actual operation, step 611 and step 612 may be performed before step 605 to step 610.

It will be appreciated that the first operational data will change after the user has operated the first application, and likewise the first user data will change after the user's geographic location, login IP address or personal information has changed. Since the second category of information is determined by the first user data and the first operation data, the second category of information should be sent to the second server after the first user data or the first operation data is changed, so that the second server can more accurately push the second category of information to the second application program.

S612, receiving second category information corresponding to the second application program and pushed by the second server according to the updated first user data and/or the first operation data.

In this embodiment, after receiving the updated first user data and/or the first operation data, the second server generates new second category information and pushes the new second category information to the second application program.

The embodiment of the invention provides an information pushing method, which is added with a first login information acquisition step, can acquire first user data and first operation data more accurately, quickly and conveniently, and is added with an update data transmission step, so that information pushed to a user by a second application program can be matched with the current requirement of the user in real time.

Example seven

Fig. 7 is a block diagram of an information pushing device according to a seventh embodiment of the present invention. As shown in fig. 7, the apparatus includes: a first user data acquisition module 701, a first category of information acquisition module 702, and a second category of information determination module 703, wherein:

a first user data obtaining module 701, configured to obtain first user data and first operation data corresponding to a user in a first application program;

a first category information obtaining module 702, configured to obtain first category information according to first user data and first operation data;

the second category information determining module 703 is configured to determine and push the second category information according to the first category information.

The embodiment of the invention provides an information pushing device, which firstly acquires first user data and first operation data corresponding to a user in a first application program through a first user data acquisition module 701, then acquires first category information according to the first user data and the first operation data through a first category information acquisition module 702, and finally determines and pushes second category information according to the first category information through a second category information determination module 703.

The device solves the technical defects that an application program in the prior art can only push information based on user data of a user in the application program and can not push related information based on user information of the user in other application programs, and realizes that information which is closer to attention content of the user in the application program is timely, quickly and accurately pushed to the user based on the user information of the user in other application programs.

On the basis of the above embodiments, the first user data acquisition module 701 may specifically be configured to:

On the basis of the above embodiments, the method may further include:

the updating first user data acquisition module is used for acquiring updated first user data and/or updated first operation data;

the information acquisition module is used for acquiring updated first category information according to the updated first user data and/or the updated first operation data;

and the updated second category information determining module is used for determining and pushing the updated second category information according to the updated first category information.

On the basis of the above embodiments, the method may further include:

and the second user data acquisition module is used for acquiring second user data and second operation data corresponding to the user, and sending the second user data and/or the second operation data to the first application program.

On the basis of the above embodiments, the second user data acquisition module may specifically be configured to:

On the basis of the above embodiments, the first user data and the second user data may each include:

the user's login IP address, the user's current geographic location, and the user's personal information.

The information pushing device provided by the embodiment of the invention can be used for executing the information pushing method provided by any embodiment of the invention, has corresponding functional modules and achieves the same beneficial effects.

Example eight

Fig. 8 is a block diagram of an information pushing device according to an eighth embodiment of the present invention. As shown in fig. 8, the apparatus includes: a first operation data acquisition module 801, a first operation data transmission module 802, a second operation data reception module 803, a second category information acquisition module 804, and a first category information determination module 805, wherein:

A first operation data acquisition module 801, configured to acquire first user data and first operation data of a user;

a first operation data transmission module 802 for transmitting the first user data and the first operation data to the second application program;

a second operation data receiving module 803, configured to receive second user data of a user and/or second operation data sent by a second application program;

a second category information obtaining module 804, configured to obtain second category information according to second user data and/or second operation data;

the first category information determining module 805 is configured to determine and push the first category information according to the second category information.

The embodiment of the invention provides an information pushing device, which firstly acquires first user data and first operation data of a user through a first operation data acquisition module 801, then transmits the first user data and the first operation data to a second application program through a first operation data transmission module 802, then receives second user data and/or second operation data of the user transmitted by the second application program through a second operation data receiving module 803, acquires second-class information through a second-class information acquisition module 804 according to the second user data and/or the second operation data, and finally determines and pushes the first-class information through a first-class information determination module 805 according to the second-class information.

On the basis of the above embodiments, the method may further include:

the login information acquisition module is used for acquiring first login information of the user before acquiring first user data and first operation data of the user.

On the basis of the above embodiments, the method may further include:

the first operation data updating module is used for acquiring updated first user data and/or updated first operation data;

and the updated first operation data sending module is used for sending the updated first user data and/or the updated first operation data to the second application program.

Example nine

Fig. 9 is a block diagram of an information pushing device according to a ninth embodiment of the present invention. As shown in fig. 9, the apparatus includes: a data acquisition module 901, a data transmission module 902, and an information reception module 903, wherein:

a data acquisition module 901, configured to acquire first user data and first operation data of a user in a first application program;

a data sending module 902, configured to send first user data and first operation data to a first server;

the information receiving module 903 is configured to receive a second category of information corresponding to the second application program, which is pushed by the second server according to the first user data and the first operation data.

The embodiment of the invention provides an information pushing device, which firstly acquires first user data and first operation data of a user in a first application program through a data acquisition module 901, then sends the first user data and the first operation data to a first server through a data sending module 902, and finally receives second category information which is pushed by a second server according to the first user data and the first operation data and corresponds to the second application program through an information receiving module 903.

The device solves the technical defect that an application program in the prior art can only push information based on user data of a user in the application program and cannot push related information based on user information of the user in other application programs, and realizes that the related information of the application program is timely, quickly and accurately pushed to the user based on the user information of the user in other application programs.

On the basis of the above embodiments, the method may further include:

the first login information acquisition module is used for acquiring first login information of a user before acquiring first user data and first operation data of the user in the first application program, and sending the first login information to the first server.

On the basis of the above embodiments, the method may further include:

the updating data sending module is used for sending updated first user data and/or first operation data to the first server;

and the second category information receiving module is used for receiving second category information corresponding to the second application program and pushed by the second server according to the updated first user data and/or the first operation data.

On the basis of the above embodiments, the method may further include:

The second operation data acquisition module is used for acquiring second user data and second operation data of a user in a second application program;

the second operation data sending module is used for sending second user data and second operation data to the second server;

and the first category information receiving module is used for receiving the first category information corresponding to the first application program and pushed by the first server according to the second user data and the second operation data.

On the basis of the above embodiments, the method may further include:

the judging module is used for judging whether the terminal installs or uses the second application program after receiving the second type of information corresponding to the second application program and pushed by the second server according to the first user data and the first operation data, if yes, the second application program is started to display the second type of information, and if not, the user is recommended to install or use the second application program to display the second type of information.

Examples ten

Fig. 10 is a schematic structural diagram of an apparatus according to a tenth embodiment of the present invention, where the apparatus in this embodiment may be a server or a terminal. Fig. 10 shows a block diagram of an exemplary device 12 suitable for use in implementing embodiments of the present invention. The device 12 shown in fig. 10 is merely an example and should not be construed as limiting the functionality and scope of use of embodiments of the present invention.

As shown in fig. 10, device 12 is in the form of a general purpose computing device. Components of device 12 may include, but are not limited to: one or more processors or processing units 16, a system memory 28, a bus 18 that connects the various system components, including the system memory 28 and the processing units 16.

Bus 18 represents one or more of several types of bus structures, including a memory bus or memory controller, a peripheral bus, an accelerated graphics port, a processor, and a local bus using any of a variety of bus architectures. By way of example, and not limitation, such architectures include Industry Standard Architecture (ISA) bus, micro channel architecture (MAC) bus, enhanced ISA bus, video Electronics Standards Association (VESA) local bus, and Peripheral Component Interconnect (PCI) bus.

Device 12 typically includes a variety of computer system readable media. Such media can be any available media that is accessible by device 12 and includes both volatile and nonvolatile media, removable and non-removable media.

The system memory 28 may include computer system readable media in the form of volatile memory, such as Random Access Memory (RAM) 30 and/or cache memory 32. Device 12 may further include other removable/non-removable, volatile/nonvolatile computer system storage media. By way of example only, storage system 34 may be used to read from or write to non-removable, nonvolatile magnetic media (not shown in FIG. 10, commonly referred to as a "hard disk drive"). Although not shown in fig. 10, a magnetic disk drive for reading from and writing to a removable non-volatile magnetic disk (e.g., a "floppy disk"), and an optical disk drive for reading from or writing to a removable non-volatile optical disk (e.g., a CD-ROM, DVD-ROM, or other optical media) may be provided. In such cases, each drive may be coupled to bus 18 through one or more data medium interfaces. Memory 28 may include at least one program product having a set (e.g., at least one) of program modules configured to carry out the functions of embodiments of the invention.

A program/utility 40 having a set (at least one) of program modules 42 may be stored in, for example, memory 28, such program modules 42 including, but not limited to, an operating system, one or more application programs, other program modules, and program data, each or some combination of which may include an implementation of a network environment. Program modules 42 generally perform the functions and/or methods of the embodiments described herein.

Device 12 may also communicate with one or more external devices 14 (e.g., keyboard, pointing device, display 24, etc.), one or more devices that enable a user to interact with device 12, and/or any devices (e.g., network card, modem, etc.) that enable device 12 to communicate with one or more other computing devices. Such communication may occur through an input/output (I/O) interface 22. Also, device 12 may communicate with one or more networks such as a Local Area Network (LAN), a Wide Area Network (WAN) and/or a public network, such as the Internet, via network adapter 20. As shown, network adapter 20 communicates with other modules of device 12 over bus 18. It should be appreciated that although not shown, other hardware and/or software modules may be used in connection with device 12, including, but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, data backup storage systems, and the like.

The processing unit 16 executes various functional applications and data processing by running a program stored in the system memory 28, for example, both the information push method provided by the embodiment of the present invention, that is: acquiring first user data and first operation data corresponding to a user in a first application program; acquiring first category information according to the first user data and the first operation data; determining and pushing information of a second category according to the information of the first category; the information pushing method provided by the embodiment of the invention can also be realized, namely: acquiring first user data and first operation data of a user; transmitting the first user data and the first operation data to a second application program; receiving second user data and/or second operation data of the user, which are sent by the second application program; acquiring second category information according to the second user data and/or the second operation data; determining and pushing information of a first category according to the information of the second category; the information pushing method provided by the embodiment of the invention can also be realized, namely: acquiring first user data and first operation data of a user in a first application program; transmitting the first user data and the first operation data to a first server; and receiving information of a second category corresponding to a second application program, which is pushed by a second server according to the first user data and the first operation data.

Example eleven

An eleventh embodiment of the present invention further provides a storage medium containing computer executable instructions, where the computer executable instructions when executed by a computer processor are configured to perform the information pushing method according to the embodiment of the present invention, that is: acquiring first user data and first operation data corresponding to a user in a first application program; acquiring first category information according to the first user data and the first operation data; determining and pushing information of a second category according to the information of the first category; the information pushing method provided by the embodiment of the invention can also be realized, namely: acquiring first user data and first operation data of a user; transmitting the first user data and the first operation data to a second application program; receiving second user data and/or second operation data of the user, which are sent by the second application program; acquiring second category information according to the second user data and/or the second operation data; determining and pushing information of a first category according to the information of the second category; the information pushing method provided by the embodiment of the invention can also be realized, namely: acquiring first user data and first operation data of a user in a first application program; transmitting the first user data and the first operation data to a first server; and receiving information of a second category corresponding to a second application program, which is pushed by a second server according to the first user data and the first operation data.

The computer storage media of embodiments of the invention may take the form of any combination of one or more computer-readable media. The computer readable medium may be a computer readable signal medium or a computer readable storage medium. The computer readable storage medium can be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or a combination of any of the foregoing. More specific examples (a non-exhaustive list) of the computer-readable storage medium would include the following: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In this document, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.

The computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, either in baseband or as part of a carrier wave. Such a propagated data signal may take any of a variety of forms, including, but not limited to, electro-magnetic, optical, or any suitable combination of the foregoing. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device.

Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.

Computer program code for carrying out operations of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, smalltalk, C ++ and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to an external computer (for example, through the Internet using an Internet service provider).

Note that the above is only a preferred embodiment of the present invention and the technical principle applied. It will be understood by those skilled in the art that the present invention is not limited to the particular embodiments described herein, but is capable of various obvious changes, rearrangements and substitutions as will now become apparent to those skilled in the art without departing from the scope of the invention. Therefore, while the invention has been described in connection with the above embodiments, the invention is not limited to the embodiments, but may be embodied in many other equivalent forms without departing from the spirit or scope of the invention, which is set forth in the following claims.

Claims

1. An information pushing method is characterized by comprising the following steps:

acquiring first category information matched with the function of a first application program according to the first user data and the first operation data;

determining and pushing information of a second category matched with the function of the application program according to the information of the first category;

acquiring second user data and second operation data corresponding to the user, and sending the second user data and/or the second operation data to the first application program;

the sending the second user data to the first application program and/or the second operation data specifically includes:

when the second user data is determined to be different from the first user data, sending the second user data and the second operation data to the first application program, otherwise, only sending the second operation data;

when the first application program receives the second user data and/or the second operation data, the first application program acquires the corresponding first category information according to the second user data and/or the second operation data, and then pushes the acquired first category information to the user.

2. The method according to claim 1, wherein the obtaining the first user data and the first operation data corresponding to the user in the first application program specifically includes:

3. The method as recited in claim 1, further comprising:

acquiring updated first user data and/or updated first operation data;

4. The method of claim 1, wherein the first user data and the second user data each comprise:

5. An information pushing method is characterized by comprising the following steps:

acquiring first user data and first operation data of a user;

receiving second user data of the user and/or second operation data sent by the second application program, wherein the second user data and the second operation data are sent when the second application program determines that the second user data are different from the first user data, and the second operation data are sent when the second application program determines that the second user data are not different from the first user data;

acquiring second category information matched with the function of a second application program according to the second user data and/or the second operation data;

determining and pushing information of a first category matched with the function of the first application program according to the information of the second category;

6. The method of claim 5, wherein prior to the obtaining the first user data and the first operation data of the user, further comprising:

And acquiring first login information of the user.

7. The method as recited in claim 5, further comprising:

acquiring updated first user data and/or updated first operation data;

8. The method of claim 5, wherein the first user data and the second user data each comprise:

9. An information pushing method is characterized by comprising the following steps:

receiving second category information corresponding to the function of a second application program and pushed by a second server according to the first user data and the first operation data;

the method further comprises the steps of: transmitting second user data and second operation data to a second server; the second user data and the second operation data are sent when the second user data are determined to be different from the first user data, and the second operation data are sent when the second user data are determined to be not different from the first user data;

10. The method of claim 9, wherein the acquiring the first user data and the first operation data of the user prior to the first application comprises:

11. The method as recited in claim 9, further comprising:

12. The method as recited in claim 9, further comprising:

acquiring second user data and second operation data of the user in the second application program;

And receiving first category information corresponding to the first application program and pushed by the first server according to the second user data and/or the second operation data.

13. The method of claim 9, wherein the receiving the second category of information corresponding to the second application pushed by the second server according to the first user data and the first operation data further comprises:

14. The method of claim 10, wherein the first user data and the second user data each comprise:

15. An information pushing apparatus, characterized by comprising:

the first category information acquisition module is used for acquiring first category information matched with the function of the first application program according to the first user data and the first operation data;

The second category information determining module is used for determining and pushing second category information matched with the function of the application program according to the first category information;

the information pushing device further includes:

the second user data acquisition module is used for acquiring second user data and second operation data corresponding to the user, and sending the second user data and/or the second operation data to the first application program;

the second user data acquisition module is used for:

when the second user data is determined to be different from the first user data, sending the second user data and second operation data to the first application program, otherwise, only sending the second operation data;

the device is further used for acquiring the information of the first category corresponding to the first application program according to the second user data and/or the second operation data when the first application program receives the second user data and/or the second operation data, and then pushing the acquired information of the first category to the user.

16. An information pushing apparatus, characterized by comprising:

the second operation data receiving module is used for receiving second user data of the user and/or second operation data sent by the second application program, wherein the second user data and the second operation data are sent when the second application program determines that the second user data are different from the first user data, and the second operation data are sent when the second application program determines that the second user data are not different from the first user data;

the second category information acquisition module is used for acquiring second category information matched with the function of a second application program according to the second user data and/or the second operation data;

the first category information determining module is used for determining and pushing the first category information matched with the function of the first application program according to the second category information;

17. An information pushing apparatus, characterized by comprising:

the information receiving module is used for receiving second category information corresponding to the functions of a second application program and pushed by a second server according to the first user data and the first operation data;

the information pushing device is also used for: transmitting second user data and second operation data to a second server; the second user data and the second operation data are sent when the second user data are determined to be different from the first user data, and the second operation data are sent when the second user data are determined to be not different from the first user data;

18. A server, the server comprising:

one or more processors;

a storage means for storing one or more programs;

the one or more programs, when executed by the one or more processors, cause the one or more processors to implement the information push method of any of claims 1-4 or 5-8.

19. A terminal, the terminal comprising:

one or more processors;

a storage means for storing one or more programs;

the one or more programs, when executed by the one or more processors, cause the one or more processors to implement the information push method of any of claims 9-14.

20. A storage medium containing computer executable instructions for performing the information push method of any of claims 1-4 or 5-8 or 9-14 when executed by a computer processor.