KR20090001421A - System of providing advertising date using advertisement widget application and method thereof - Google Patents

Abstract

An advertisement providing system and an advertisement providing method using an advertisement widget application are provided to detect an advertisement keyword in a widget service server and transmit the detected advertisement keyword to users, thereby linking an advertisement fitting for the keyword of contents from the users regardless of a contents provider to provide global advertizing effects to the users. A mobile terminal(100) includes plural widget applications including an advertisement widget application and operates the plural widget applications. A widget contents server(300) provides contents data provided to a user through the widget applications. An advertisement contents server(400) provides advertisement data provided to the user through the advertisement widget application. A widget service server(200) provides the contents data and the advertisement data to the mobile terminal through a communications network.

Description

System of Providing Advertising Date Using Advertisement Widget Application and Method Thereof}

1 is an exemplary view of a widget application execution screen of a mobile terminal.

2 is an exemplary view of an execution screen of an advertisement widget application according to an embodiment of the present invention.

3 is a system configuration diagram showing an advertisement providing system using an advertisement widget application according to an embodiment of the present invention.

4 is a block diagram showing a detailed configuration of a widget service server according to an embodiment of the present invention.

5 is a block diagram showing a detailed configuration of a mobile terminal according to an embodiment of the present invention.

6 is an exemplary view of an execution screen showing navigation between a plurality of widget applications of a mobile terminal.

7 is an exemplary view of an execution screen of an advertisement widget application according to navigation between a plurality of widget applications according to an embodiment of the present invention.

8 is an exemplary view of an execution screen of an advertisement widget application according to a plurality of advertising keywords in a single widget application according to an embodiment of the present invention.

9 is an exemplary view of an execution screen of an advertisement widget application by the advertisement statistics calculation module according to an embodiment of the present invention.

10 is an exemplary view of an execution screen by the advertisement widget control module according to an embodiment of the present invention.

11 is a process flow diagram illustrating an advertisement providing method using an advertisement widget application according to an embodiment of the present invention.

<Description of the symbols for the main parts of the drawings>

100: mobile terminal 132: widget monitoring module

134: advertising widget driving module 138: advertising data request module

140: Ad widget application 142: Ad data database

150: widget application 200: widget service server

216: advertising link insertion module 218: data transmission module

222: keyword extraction module 224: keyword ad data request module

300: widget content server 400: advertising content server

The present invention relates to an advertisement providing system and an advertisement providing method using an advertisement widget application, and more particularly, to an advertisement providing system and an advertisement providing method using an advertisement widget application that can effectively provide a keyword advertisement to a user in a mobile widget environment.

Widget application refers to a small program having a small data size, and refers to various applications that are provided as desktop icons in an environment such as a PC and occupy a small space on a background screen. Widget applications are widgets that perform a variety of functions, from widget applications that provide decorative effects such as clock and frame functions to informative widget applications such as email notifications, RSS reception of specific homepage information, real-time weather information, and real-time breaking news information. The application is still being developed.

On the other hand, with the development of IT technology, the data processing capacity and storage capacity of mobile terminals such as mobile communication terminals such as CDMA or GSM, information IT devices such as PDAs or laptops that provide wireless data access functions, expansion of display size, and With the advancement of the mobile terminal, a service for executing various widget applications on the standby screen has been proposed. In particular, in the "smart pass" provided by the applicant "intromobile", as shown in Figure 1 as a standby screen application of the terminal, a plurality of information-type widget applications (152, 154) simultaneously on the screen of the mobile terminal 100 It provides the ability to drive.

For example, the news widget application 152 receives the updated news from a news providing server, such as a newspaper, news portal or broadcaster site, which is provided through a communication network such as the Internet, and provides the user with data push or data pull. More specifically, the title and the summary of the news can be transmitted to the mobile terminal through a data push method, and when the user selects the news title, the details can be updated by the data pool method.

The blog widget application receives data updated to its blog from a blog service server providing a user's blog site in a data push method or a data pull method, and provides the user with the weather widget application 112 according to an update cycle. The weather information service server receives the weather information and provides it to the user.

Despite such various application possibilities, such mobile-based widget applications have difficulty in providing a large amount of various information due to performance limitations of general PC environments and other mobile terminals. In particular, the advertisement service through the communication network is not activated because the size of the display screen of the mobile terminal is limited, and the rate of data transmitted and received through the wireless communication network is high.

The advertisement service in a mobile environment may be provided through a method of including advertisement data in the content data itself transmitted to the mobile terminal. However, in this method, since the advertising data is included in each content data, the user is charged with unnecessary communication fees, and the advertising effects are provided only to the mobile terminal receiving the content data including the advertising data. There was a problem that the volume of the mobile advertising market, which is very difficult and thus formed, is also difficult to grow.

In addition, since the area allocated to the content data and the area allocated to the advertisement data are divided in the display screen of the narrow mobile terminal, the content data is not sufficiently displayed by the occupied area of the advertisement data, causing inconvenience to the user.

The present invention is to solve the above problems, the widget service server detects an advertising keyword in the content data transmitted to the user and transmits the corresponding advertising data to the user, provided from a plurality of content providers regardless of the content provider The purpose of the present invention is to provide an advertisement providing system and an advertisement providing method using an advertisement widget application which can easily expect global advertisement effects for a plurality of users by easily linking advertisement data corresponding to keywords of various kinds of content data. It is done.

According to an embodiment of the present invention, since advertisement data is provided through an advertisement widget application that is executed and terminated separately from a widget application that provides content data to a user, the advertisement data is effectively displayed despite the display screen of the narrow mobile terminal. Another object is to provide an advertisement providing system and an advertisement providing method using an advertisement widget application that can be delivered.

According to another embodiment of the present invention, the widget service server inserts an advertisement link for linking advertisement data corresponding to an advertisement keyword to the content data, and transmits the content data, and the mobile terminal transmits the content data including the advertisement link. Advertisement providing system and advertisement using the Ad Widget application that can detect the advertisement when provided to the user and automatically run the Ad Widget application to provide the corresponding advertisement data to the user, thereby improving the effect of the advertisement and the quickness of the advertisement exposure to the user. It is another object to provide a method.

According to another embodiment of the present invention, even if a plurality of widget applications each include a different advertising keyword, or even if one widget application includes a plurality of advertising keywords, the advertising widget application detects this and matches the advertisement keywords. Another object is to provide an advertisement providing system and an advertisement providing method using an advertisement widget application that can provide data to a user quickly and effectively.

Finally, according to another embodiment of the present invention, the statistical data on the advertising data provided to the user by the advertising widget application is calculated, the advertisement providing system analyzes the advertising effect in real time using the advertising statistics data and advertised to the advertiser It is another object of the present invention to provide an advertisement providing system and an advertisement providing method using an advertisement widget application that performs charging according to and provides a reward according to advertisement exposure to a mobile terminal user.

In order to achieve the above object, an advertisement providing system according to the present invention includes a mobile terminal including a plurality of widget applications including an advertisement widget application, and capable of driving a plurality of widget applications; A widget content server providing content data provided to a user through the widget application; An advertisement content server providing advertisement data provided to a user through the advertisement widget application; And a widget service server for providing the content data and the advertisement data to the mobile terminal through a communication network, wherein the widget service server is transmitted to the mobile terminal. Extracts an advertisement keyword from content data and requests the advertisement content server corresponding to the advertisement keyword to the advertisement content server to transmit the advertisement data to the mobile terminal, and the mobile terminal transmits the advertisement data to the widget application activated by the user. The advertisement data corresponding to the advertisement keyword included in the text of the displayed content data is output to the user through an advertisement widget application.

An advertisement providing method according to an exemplary embodiment of the present invention provides an advertisement widget application including a mobile terminal capable of driving a plurality of widget applications including an advertisement widget application, a widget content server, an advertisement content server, and a widget service server. An advertisement providing method using an advertisement providing system, comprising: a first step of the widget service server extracting an advertisement keyword by receiving the content data from the widget content server; A second step of the widget service server requesting advertisement data corresponding to the advertisement keyword from the advertisement content server; A third step of the widget service server transmitting the content data and the advertisement data to a mobile terminal; A fourth step of the mobile terminal receiving the content data and the advertisement data; A fifth step of monitoring whether the advertisement keyword is included in content data of the widget application in which the mobile terminal is activated; And a sixth step of providing the advertisement data corresponding to the advertisement keyword to a user by driving the advertisement widget application when it is determined that the advertisement keyword is included as the determination result of the fifth step. do.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

3 illustrates an advertisement providing system according to an embodiment of the present invention. The advertisement providing system according to the present invention includes a mobile terminal 100, a widget content server 300, an advertisement content server 400, and a widget service server 200.

The mobile terminal 100 includes a plurality of widget applications 150 including an advertisement widget application 140, and includes a function capable of driving the plurality of widget applications 150. The mobile terminal 100 is a terminal capable of accessing a wireless data network such as a wireless LAN, a wireless Internet (Wibro, Wimax, HSDPA), a mobile communication network-based wireless data network, and a mobile communication terminal equipped with a communication device, PDA, or notebook. It can be implemented by a portable wireless terminal device such as a book computer. In this case, the mobile terminal 100 should include a widget driving function for simultaneously driving the plurality of widget applications 152 and 154 on the screen as shown in FIG. 1.

The widget content server 300 performs a function of providing contents data (contents_data) provided to the user through the widget application 150. The widget content server 300 is a news widget content server specialized for each widget application 150 to provide news data corresponding to a news widget application, for example, a weather widget content server providing weather information corresponding to a weather widget application, and the like. As a result, the plurality of widget content servers 300 may be constructed, or a single widget content server 300 may be constructed to correspond to the plurality of widget applications 150. The contents data (contents_data) may be generated in the form of a data packet, and may include various multimedia data such as a video, text, image, and sound, and the like to designate a corresponding widget application 150 of the mobile terminal 100. It may be constructed including additional information such as a widget application identifier. The contents data (contents_data) may be provided to the mobile terminal 100 through a transmission method such as data push by the widget content server 300 and a data pool by the mobile terminal 100.

The advertisement content server 400 performs a function of providing advertisement data (ad_data) provided to the user through the advertisement widget application 140. The advertisement data ad_data is content data specialized for the advertisement widget application 140 and may be in the form of a banner advertisement including an image, text, etc. displayed by the advertisement widget application 140 as shown in FIG. 2. In addition, it may be generated by including data according to various formats such as a multimedia advertisement type provided as a video, sound, and the like.

The widget service server 200 provides a function of providing content data (contents_data) and advertisement data (ad_data) to the mobile terminal 100 through a communication network. As shown in FIG. 3, the widget service server 200, the widget content server 300, and the advertisement content server 400 may be implemented in a manner of being connected to each other through a communication network as separate components, but each server ( It is apparent to those skilled in the art that the functions of 200, 300, and 400 may be integrated and implemented as a single server or a server performing a complex function.

In order to provide an advertisement service according to the advertisement keyword (ad_keyword) according to the present invention, the widget service server 200 extracts the advertisement keyword (ad_keyword) from the contents data (contents_data) transmitted to the mobile terminal 100 and the advertisement keyword (ad_keyword). The advertisement data (ad_data) corresponding to) is requested to the advertisement content server 400 to transmit the advertisement data (ad_data) to the mobile terminal 100.

<Configuration and Operation of Widget Service Server>

4 shows a detailed configuration of a widget service server 200 according to an embodiment of the present invention. The widget service server 200 will be described in detail with reference to FIG. 4 as follows.

The widget service server may include a keyword extraction module 222, a keyword advertisement data request module 224, an advertisement link insertion module 216, and a data transmission module 218. The keyword extraction module 222 determines whether an advertisement keyword (ad_keyword) exists in the contents data (contents_data) received from the widget content server 300. For example, the keyword extraction module 222 may store a list of advertisement keywords (ad_keyword) to which keyword advertisements are assigned, and search for whether an advertisement keyword (ad_keyword) exists in a text data field among contents data (contents_data). ) Can be extracted.

The keyword advertisement data request module 224 performs a function of requesting (ad_request) the advertisement content server 400 to transmit the advertisement data ad_data corresponding to the extracted advertisement keyword ad_keyword to the mobile terminal 100.

According to this embodiment, the system for providing an advertisement service is built separately from the widget content server 300, and the advertisement in the content data (contents_data) to be transmitted from the widget service server 200, not the widget content server 300 Since the keyword (ad_keyword) is extracted and the corresponding advertisement data (ad_data) is transmitted, the widget service provider can generate additional revenue through the advertisement service separately from the content provider, and the advertisement data (ad_data) for the advertisement keyword (ad_keyword) can be obtained. ) Can be provided by the advertisement service provider to transmit other advertisement data (ad_data) to the same content data.

When the advertisement keyword (ad_keyword) data is extracted from the received content data (contents_data), the advertisement link insertion module 216 is configured to link the advertisement data (ad_data) corresponding to the advertisement keyword (ad_keyword) to the corresponding content data (contents_data). A function of inserting an advertisement link field ad_link_field into the advertisement data ad_data is performed. The advertisement link field (ad_link_field) serves as a field constituting a data packet of contents data (contents_data). When the mobile terminal 100 provides the corresponding contents data (contents_data), whether the linked advertisement data (ad_data) exists. Make it easy to judge. On the other hand, the ad link field (ad_link_field) may include only whether or not linked with the advertisement data (ad_data) according to the developer's design, or move by further including an advertisement data identifier (ad_data_id) for specifying the advertisement data (ad_data) It is possible for the terminal 100 to quickly search the advertisement data (ad_data) corresponding to the advertisement keyword (ad_keyword) more quickly, and by further including the advertisement keyword (ad_keyword), the mobile terminal (100) includes the corresponding keyword. The advertisement data ad_data may be requested from the advertisement content server 400 or retrieved from the advertisement data database 142 through (ad_keyword).

The data transmission module 218 transmits content data (contents_data) and advertisement data (ad_data) to the mobile terminal 100. The data transmission module 218 transmits each data in the form of a data packet conforming to the protocol of the communication network used by the mobile terminal 100.

<Composition and operation of mobile terminal>

As illustrated in FIG. 2, the mobile terminal 100 receives the advertisement data ad_data corresponding to the advertisement keyword ad_keyword included in the text of the contents data contents_data displayed on the widget application 150 activated by the user. The advertisement widget application 140 performs a function of outputting to the user.

5 shows a detailed configuration of a mobile terminal 100 according to an embodiment of the present invention. The mobile terminal 100 includes an advertisement data database 142, a widget monitoring module 132, and an advertisement widget driving module 134.

The advertisement data database 142 stores the received advertisement data ad_data for each advertisement keyword. The advertisement data database 142 functions to prevent repeated transmission and reception of the same advertisement keyword ad_keyword by storing advertisement data ad_data according to the advertisement keyword ad_keyword in advance, and for one advertisement keyword ad_keyword. The advertisement data ad_data may be stored and configured to provide one advertisement data ad_data according to the specification of the widget service server 200 or arbitrarily.

Meanwhile, in order to use the storage capacity of the mobile terminal 100 more efficiently, the advertisement data database 142 automatically deletes the advertisement data ad_data that has elapsed for a predetermined time like a buffer, or exceeds the designated storage capacity. If (ad_data) is stored, the stored time may be configured to delete the oldest advertisement data (ad_data).

The widget monitoring module 132 determines whether the advertisement link field ad_link_field is included in the content data contents_data provided by the currently activated widget application 150. The widget monitoring module 132 may be implemented as a program that automatically resides in memory when the widget application 150 is driven to perform a corresponding function without a separate user operation.

 Meanwhile, as illustrated in FIG. 1, the widget applications 152 and 154 may be provided, for example, in a form overlapping on the screen of the mobile terminal 100. However, even in such a case, the user's manipulation command input through the keypad only directly affects the widget application 152 currently activated by the user. The activated widget application 150 defined in the present specification is the highest among the widget applications 152 and 154 that are normally superimposed as the widget application 152 to which a user manipulation command directly operates among the plurality of widget applications 152 and 154. Widget application 152 is indicated by.

The advertisement widget driving module 134 performs a function of driving the advertisement widget application 140 when the widget monitoring module 132 detects the advertisement link field ad_link_field. According to such an embodiment, since the advertisement widget application 140 does not always occupy the screen but occupies the screen only when it is driven by the advertisement widget driving module 134, it is necessary to provide indiscriminate advertisement data (ad_data). Minimize the user's rejection by the user, and the advertisement data (ad_data) related to the contents included in the content data (contents_data) that the user is currently viewing is provided so that the user's ad response can be enhanced as an informative advertisement rather than a simple advertisement. To provide.

In this case, the advertisement widget application 140 receives the advertisement data ad_data linked to the advertisement link field ad_link_field from the advertisement data database and provides the advertisement data to the user.

For example, if the word "PMP" is designated as an ad keyword (ad_keyword), and the user is provided with a news article containing the text "mobile phone, MP3, PMP, etc." through the news widget application 152, First, the widget monitoring module 132 recognizes that the text "PMP" included in the contents data (contents_data) provided by the currently activated news widget application 152 is an advertisement keyword (ad_keyword), and then, the advertisement widget driving module 134 automatically drives the advertisement widget application 140. The advertisement widget application 140 searches the advertisement data (ad_data) linked to the advertisement keyword "ad_keyword" through the advertisement data database 142 and displays the corresponding advertisement related to "PMP" as shown in FIG. To the user.

Meanwhile, components of the mobile terminal 100 as shown in FIG. 5 are functionally divided for convenience of description of the present invention, and are not necessarily physically distinguished, but each component in an actual implementation. It will be apparent to those skilled in the art that the present invention can be implemented by integrating a single component or separately by dividing each component into more detailed configurations.

Preferably, the mobile terminal 100, if there is no advertising data (ad_data) corresponding to the advertising keyword (ad_keyword) included in the widget application 150, the advertising data (ad_data) to the advertising content server 400 It can be configured to further include an advertisement data request module 138. According to this embodiment the mobile terminal 100 directly requests the advertisement data (ad_data) to the limit on the storage capacity of the advertisement data database 142 As a result, even when a large amount of advertisement data (ad_data) cannot be stored, there is an effect of providing an advertisement providing service smoothly.

More preferably, as illustrated in FIG. 9, the mobile terminal 100 may include at least one of impression information of the advertisement data ad_data or exposure time information of the advertisement data ad_data provided to the user by the advertisement widget application 140. And further comprising an advertising statistics calculation module 136 for calculating advertising statistics data (ad_stat_data) including one or more, wherein the advertisement providing system receives the advertising statistics data (ad_stat_data) from the mobile terminal 100 to receive each advertisement data ( A mobile terminal that charges the advertiser of the advertisement data (ad_data) or transmits the advertisement statistics data (ad_stat_data) according to the advertisement execution statistics unit 500 and the advertisement statistics data (ad_stat_data) for analyzing the effects of advertisement execution for each ad_data). Billing processing unit 60 for providing a reward to the user of the (100) including at least one of cyber money or data access fee discounts (60) It is preferable to further include 0).

Since the mobile terminal 100 has a smaller screen size and less unnecessary information than a normal PC environment, the mobile terminal 100 may provide a user with a stronger impression than the normal online advertisement in a PC environment. According to the embodiment using the ad statistic data (ad_stat_data), a series of processes for immediately analyzing the provision of advertisements and the effects of the advertisements and providing rewards for the advertisement costs and the exposure of the advertisements are all automated. In addition to enhancing the advertising effect on the advertisers and advertisers to enhance the reliability of the service provided services.

<Specific features of the Ad Widget application>

6 illustrates a navigation process between a plurality of widget applications 152, 154, and 156. The user may sequentially select the widget applications 152, 154, and 156 that are activated using, for example, direction keys of the mobile terminal. Each widget application 152, 154, 156 may be configured to include an image, text, or the like, and each text may include a widget application 154, 156 that includes an advertisement keyword ad_keyword, or a widget application 152 that does not.

7 illustrates the operation of the advertisement widget application 140 by navigation between a plurality of widget applications 152, 154, 156. The advertisement widget application 140 drives a plurality of widget applications 152, 154, and 156 by the user of the mobile terminal 100, and each widget application 154, 156 includes a different advertisement keyword (ad_keyword). Preferably, the advertisement data ad_data corresponding to the advertisement keyword ad_keyword included in the widget application 150 is first provided to the user.

For example, as shown in FIG. 7, when the first widget application 154 that provides contents data (datas_data) including the first advertisement keyword (Keyword 1) is activated, the advertisement widget application 154 is driven and the advertisement is activated. The widget application 154 displays the advertisement data (ad_data) corresponding to the first advertisement keyword (Keyword 1) on the screen. If the user activates the second widget application 156 during activation of the first widget application 154, the advertisement widget application 154 may include a second advertisement included in the contents data (contents_data) provided by the second widget application 156. The advertisement data (ad_data) corresponding to the keyword (Keyword 2) is displayed on the screen.

According to such an embodiment, the advertisement data (ad_data) related to the widget application 150 currently activated according to the navigation process between the user's widget application 150 can be immediately changed and provided to provide an effect of increasing the advertising effect. do.

8 illustrates an embodiment in which a single widget application 154 includes a plurality of advertisement keywords (Keyword 1, Keyword 2). In this case, the advertisement widget application 140 sequentially provides the advertisement data (ad_data) corresponding to the plurality of advertisement keywords to the user, or the advertisement data (ad_data) corresponding to the advertisement keyword (ad_keyword) included in the item selected by the user. It is desirable to provide preferentially.

That is, the advertisement widget application 140 corresponds to each advertisement keyword (ad_keyword) when the widget application 150 currently activated by the user of the mobile terminal 100 includes at least two different advertisement keywords (ad_keyword). The advertisement data ad_data may be sequentially provided to the user at predetermined time units.

An operation in the case where each advertisement keyword ad_keyword is divided into a plurality of selectable items on the screen of the widget application 140 will be described as follows. The advertisement widget application 140 includes at least two different advertisement keywords (ad_keyword) in the widget application 150 currently activated by the user of the mobile terminal 100 and is provided on the screen provided by the widget application 150. When each of the advertisement keywords ad_keyword constitutes a separate item, it is more preferable to preferentially provide the user with the advertisement data ad_data corresponding to the advertisement keyword ad_keyword included in the item selected by the current user.

According to this embodiment, since a plurality of advertisement data (ad_data) can be linked even in a single content data (contents_data), an advertisement effect can be enhanced through more detailed advertisements.

On the other hand, in order to prevent the user from being smoothly provided with the desired contents data (contents_data) due to the advertisement, it is preferable to set the screen of the advertisement widget application 140 to be relatively large. However, in this case, there is a problem in that detailed information about the advertisement target cannot be delivered to the user.

In order to solve this problem, the advertisement data ad_data further includes URL information for obtaining detailed advertisement data detail_ad_data including detailed advertisement information about an advertisement object, and requesting transmission of detailed advertisement data detail_ad_data. The method may further include at least one of a method including data access information for performing the method, or a method including detailed advertisement data (detail_ad_data) identification information for identifying the detailed advertisement data (detail_ad_data) transmitted together with the advertisement data (ad_data). It is preferable to further include the advertisement data (detail_ad_data) acquisition information.

In this case, the advertisement widget application 140 may deliver more detailed advertisement information to the user by providing the corresponding detailed advertisement data detail_ad_data when the user who receives the advertisement data ad_data requests the detailed information.

On the other hand, if the user does not want to receive the advertisement data (ad_data) through the advertising widget application 140, it is preferable to disable the corresponding function. To this end, the mobile terminal 100 further includes an advertisement widget control module (not shown) for controlling to activate or deactivate a function of providing advertisement data (ad_data) by the advertisement widget application 140 as shown in FIG. 10. Can be configured to

Meanwhile, the advertisement widget application 140 may further perform a top-most function so that the advertisement widget application 140 is not covered by the occupied area of the other widget application 150 on the screen of the mobile terminal 100. To this end, the advertisement widget application 140 may be configured to be executed on the screen so as not to be overlapped by the occupied area of another widget application 150 executed on the screen when the advertisement data ad_data is provided.

<Method of Providing Ads Using Ad Widget Application>

11 illustrates an advertisement providing method using an advertisement widget application 140 according to an embodiment of the present invention.

Including a mobile terminal 100, a widget content server 300, an advertisement content server 400, and a widget service server 200 capable of driving a plurality of widget applications 150 including an advertisement widget application 140. In the advertisement providing method using the advertisement providing system using the advertisement widget application 140 configured, first, the widget service server 200 receives content data (contents_data) from the widget content server 300 to receive an advertisement keyword (ad_keyword). A first step S10 of extraction is performed.

Next, the widget service server performs a second step (S20) of requesting the advertisement data (ad_data) corresponding to the advertisement keyword (ad_keyword) from the advertisement content server 400, the widget service server and the content data (contents_data) and A third step S30 of transmitting the advertisement data ad_data to the mobile terminal 100 is sequentially performed.

Next, the fourth step (S40) in which the mobile terminal 100 receives the contents data (contents_data) and the advertisement data (ad_data), to the contents data (contents_data) of the widget application 150 in which the mobile terminal 100 is activated. If it is determined that the ad keyword ad_keyword is included in the determination of the fifth step S50 and the fifth step S50 of monitoring whether the advertisement keyword ad_keyword is included, the advertisement widget application 140 may be driven. As illustrated in FIG. 2, a sixth step S60 of sequentially providing the advertisement data ad_data corresponding to the advertisement keyword ad_keyword to the user is sequentially performed.

In order to link the content data (contents_data) and the advertisement data (ad_data) through the advertisement link field (ad_link_field), the third step (S30) may include an advertisement keyword in the first content data (contents_data) received from the widget content server 300. When the (ad_keyword) data is extracted, the contents data (contents_data) is transmitted by inserting an advertisement link field (ad_link_field) for linking with the advertisement data (ad_data) corresponding to the advertisement keyword (ad_keyword) in the contents data (contents_data). The fifth step S50 determines whether the advertisement keyword ad_keyword is included according to the existence of the advertisement link field ad_link_field, and the sixth step S60 uses the advertisement link field ad_link_field to advertise. More preferably, the advertisement data ad_data corresponding to the keyword ad_keyword is provided to the user.

In addition, in order to provide detailed advertisement information to the user, the third step S30 may include detailed advertisement data detail_ad_data for obtaining detailed advertisement data detail_ad_data including detailed information about an advertisement target in the advertisement data ad_data. Further including and transmitting the acquisition information, the advertisement providing method further includes a seventh step (not shown) in which the advertisement widget application 140 obtains the detailed advertisement data detail_ad_data according to the detailed advertisement data detail_ad_data acquisition information. It is desirable to.

Finally, in order to monitor the effect of the advertisement by the advertisement widget application 150 and to perform the charging accordingly, the advertisement providing method may be performed by the advertisement widget application 140 by the mobile terminal 100 as shown in FIG. 9. An eighth step S70 of calculating advertisement statistics data ad_stat_data including at least one of impression information of the advertisement data ad_data or exposure time information of the advertisement data ad_data provided to the user, the advertisement execution statistics unit ( The ninth stage (not shown) system and the billing processing unit 500 collects the advertisement statistics data (ad_stat_data) from the plurality of mobile terminals 100 through a communication network and analyzes the effect of advertisement execution for each advertisement data (ad_data). The user of the mobile terminal 100 that charges the advertiser of the advertisement data ad_data or transmits the advertisement statistics data according to the advertisement statistics data ad_stat_data. More preferably, the method further includes a tenth step (not shown) of providing a reward including at least one of cyber money and data discount rate.

In the advertisement providing system and the advertisement providing method using the advertisement widget application according to the present invention, the widget service server detects an advertisement keyword from the content data transmitted to the user and transmits the corresponding advertisement data to the user, regardless of the content provider. Easily link advertisement data corresponding to keywords of various types of content data provided from multiple content providers to provide global advertisement effects for multiple users.

Since the advertisement providing system and the advertisement providing method using the advertisement widget application according to the embodiment of the present invention provide advertisement data through the advertisement widget application executed and terminated separately from the widget application providing the content data to the user, Despite the display screen of a mobile terminal, it provides an effect that can effectively deliver advertising data.

In an advertisement providing system and an advertisement providing method using an advertisement widget application according to another embodiment of the present invention, the widget service server inserts an advertisement link for linking advertisement data corresponding to an advertisement keyword into the contents data, and transmits the contents data. In addition, the mobile terminal detects when the content data including the corresponding advertisement link is provided to the user and automatically runs the advertisement widget application to provide the corresponding advertisement data to the user, thereby improving the advertisement effect and the promptness of the advertisement for the user. It provides an effect that can be done.

In the advertisement providing system and the advertisement providing method using the advertisement widget application according to another embodiment of the present invention, a plurality of widget applications include different advertisement keywords, or one widget application includes a plurality of advertisement keywords. The widget application detects this and provides the effect of quickly and effectively providing the user with advertising data that matches each keyword.

Lastly, the advertisement providing system and the advertisement providing method using the advertisement widget application according to another embodiment of the present invention calculate statistical data on advertisement data provided to the user by the advertisement widget application, and the advertisement providing system includes the advertisement statistics data. By using to analyze the effect of the advertising in real time, the advertiser performs the billing according to the advertisement and provides the effect of providing the reward according to the advertisement exposure to the mobile terminal user.

In addition, preferred embodiments of the present invention are disclosed for the purpose of illustration, those skilled in the art will be able to make various modifications, changes, additions, etc. within the spirit and scope of the present invention, such modifications and modifications belong to the scope of the claims You will have to look.

Claims (16)

A mobile terminal including a plurality of widget applications including an advertisement widget application, the mobile terminal capable of driving a plurality of widget applications; A widget content server providing content data provided to a user through the widget application; An advertisement content server providing advertisement data provided to a user through the advertisement widget application; And In the advertisement providing system using an advertising widget application comprising a; widget service server for providing the content data and advertising data to the mobile terminal through a communication network, The widget service server extracts an advertisement keyword from the content data transmitted to the mobile terminal, requests the advertisement content server corresponding to the advertisement keyword, and transmits the advertisement data to the mobile terminal. The mobile terminal outputs the advertisement data corresponding to the advertisement keyword included in the text of the content data displayed on the widget application activated by the user to the user through an advertisement widget application. Advertising providing system using. The method of claim 1, wherein the widget service server, A keyword extraction module that determines whether the advertisement keyword exists in the content data received by the widget service server; And a keyword advertisement data request module for requesting the advertisement content server to transmit the advertisement data corresponding to the extracted advertisement keyword to the mobile terminal. The widget service server of claim 2, wherein the widget service server comprises: An advertisement link insertion module that inserts, in the advertisement data, an advertisement link field for linking with the advertisement data corresponding to the advertisement keyword to the advertisement data when the advertisement keyword data is extracted from the contents data; And a data transmission module configured to transmit the content data and the advertisement data to the mobile terminal. The method of claim 3, wherein the mobile terminal, An advertisement data database for storing the received advertisement data for each advertisement keyword; A widget monitoring module that determines whether the advertisement link field is included in the content data provided by the widget application currently activated; And an advertisement widget driving module configured to drive the advertisement widget application when the widget monitoring module detects the advertisement link field. And the advertisement widget application receives the advertisement data linked to the advertisement link field from the advertisement data database and provides the advertisement data to a user. The method according to any one of claims 1 to 4, wherein the advertising widget application, The advertisement data corresponding to the advertisement keyword included in the widget application currently activated by the user when the user of the mobile terminal drives a plurality of the widget applications, and each widget application includes the different advertisement keyword. Advertisement providing system using the advertisement widget application, characterized in that to provide the user first. The method according to any one of claims 1 to 4, wherein the advertising widget application, When the user of the mobile terminal includes at least two different advertising keywords in the widget application currently activated, the advertisement data corresponding to each of the advertising keywords are sequentially provided to the user on a predetermined time basis. Advertising providing system using an advertising widget application. The method according to any one of claims 1 to 4, wherein the advertising widget application, At least two different advertisement keywords are included in the widget application currently activated by the user of the mobile terminal, and the advertisement keywords are selected by the current user when each of the advertisement keywords constitutes a separate item on the screen provided by the widget application. Advertisement providing system using the advertisement widget application, characterized in that to provide the user with the advertisement data corresponding to the advertisement keyword included in the item first. The mobile terminal of claim 1, wherein the mobile terminal comprises: The advertisement data request module may further include an advertisement data request module for requesting the advertisement data from the advertisement content server when the advertisement data corresponding to the advertisement keyword included in the widget application does not exist. system. The method according to any one of claims 1 to 4, The advertisement data may further include URL information for obtaining detailed advertisement data including detailed advertisement information on the advertisement object, a method including data access information for requesting transmission of the detailed advertisement data, or the The method further includes the detailed advertisement data acquisition information by at least one of the methods including detailed advertisement data identification information for identifying the detailed advertisement data transmitted together with the advertisement data. The advertisement widget application further provides the corresponding detailed advertisement data when the user who receives the advertisement data requests the detailed information. The method according to any one of claims 1 to 4, The mobile terminal further includes an advertisement statistics calculation module for calculating advertisement statistics data including at least one of impression information of advertisement data provided by the advertisement widget application or exposure time information of advertisement data. The advertisement providing system may charge the advertiser of the advertisement data according to the advertisement execution statistics unit and the advertisement statistics data which receive the advertisement statistics data from the mobile terminal and analyze the effects of advertisement execution for each advertisement data. And a billing processor configured to provide a reward including at least one of cyber money or data access fee discount to a user of the mobile terminal which has transmitted the advertisement statistics data. . The mobile terminal of claim 1, wherein the mobile terminal comprises: And an advertisement widget control module for controlling to activate or deactivate a function of providing advertisement data by the advertisement widget application. The method according to claim 1 or 4, wherein the advertising widget application, The advertisement providing system using the advertisement widget application, characterized in that executed on the screen so as not to be overlapped by the occupied area of another widget application executed on the screen when providing the advertisement data. An advertisement providing method using an advertisement providing system using an advertisement widget application configured to include a mobile terminal capable of driving a plurality of widget applications including an advertisement widget application, a widget content server, an advertisement content server, and a widget service server. A first step of the widget service server receiving the content data from the widget content server and extracting an advertisement keyword; A second step of the widget service server requesting advertisement data corresponding to the advertisement keyword from the advertisement content server; A third step of the widget service server transmitting the content data and the advertisement data to a mobile terminal; A fourth step of the mobile terminal receiving the content data and the advertisement data; A fifth step of monitoring whether the advertisement keyword is included in content data of the widget application in which the mobile terminal is activated; And And a sixth step of providing the advertisement data corresponding to the advertisement keyword to a user by driving the advertisement widget application when it is determined that the advertisement keyword is included as the determination result of the fifth step. How to provide advertisement using Ad Widget application. The method of claim 13, In the third step, when the advertisement keyword data is extracted from the first content data received from the widget content server, an advertisement link field is inserted into the content data to link the advertisement data corresponding to the advertisement keyword. Transfer content data, In the fifth step, it is determined whether the advertisement keyword is included according to the existence of the advertisement link field. In the sixth step, the advertisement providing method using the advertisement widget application, characterized in that to provide the user with the advertisement data corresponding to the advertisement keyword using the advertisement link field. The method according to claim 13 or 14, In the third step, the advertisement data may further include detailed advertisement data acquisition information for acquiring detailed advertisement data including detailed information about the advertisement target object. The advertisement providing method may further include a seventh step of the advertisement widget application acquiring the detailed advertisement data according to the detailed advertisement data acquisition information. The method of claim 13 or 14, wherein the advertisement providing method, An eighth step of the mobile terminal calculating advertisement statistical data including at least one of impression information of advertisement data provided by the advertisement widget application and exposure time information of advertisement data; A ninth step of analyzing, by an advertisement execution statistics unit, the advertisement statistics data from a plurality of mobile terminals through a communication network and analyzing the effect of advertisement execution for each advertisement data; And The billing processing unit may provide a reward including at least one of cyber money or data access rate discount to a user of the mobile terminal who charged the advertiser of the advertisement data or transmitted the advertisement statistics data according to the advertisement statistics data. 10. The method of claim 1, further comprising an advertisement widget application.

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