KR20070029389A - Method and system for providing advertisement service using core keyword and record media recorded prgram for realizing the same - Google Patents

Abstract

A method and a system for providing advertisement service using a core keyword, and recording medium storing a program for realizing the same are provided to increase an advertisement effect by providing only the advertisement matched with the core keyword among the keywords included in a content text made from a user and offer diverse advertisements by providing the advertisement matched with a similar keyword even if the keyword included in the content text is not stored in a database. A web server(102) is connected to a user client(100) through the network and provides an advertisement application for extracting the keyword and determining the core keyword. An advertisement keyword database server(104) stores detail information for the keywords extracted from the content text according to a request of the advertisement application. An advertisement database server(106) provides an advertisement list according to the determined core keyword. An advertisement result management server(108) monitors whether one of exposing the contents including the advertisement, clicking an advertisement link included in the contents and performing goods purchase activity is realized, and calculates result statistics by using monitored information.

Description

TECHNICAL AND SYSTEM FOR PROVIDING ADVERTISEMENT SERVICE USING CORE KEYWORD AND RECORD MEDIA RECORDED PRGRAM FOR REALIZING THE SAME}

1 is a diagram showing the configuration of a keyword advertising service system according to an embodiment of the present invention.

2 is a diagram showing the module configuration of the advertising application according to an embodiment of the present invention.

3 is a diagram illustrating a content generation process in which an advertisement is inserted according to an embodiment of the present invention.

4 is a diagram illustrating a field configuration of a search keyword DB according to an exemplary embodiment of the present invention.

5 is a diagram showing a field configuration of a category DB according to an embodiment of the present invention.

6 is a diagram showing the field configuration of the first keyword DB according to an embodiment of the present invention.

7 is a flowchart illustrating a process of providing a keyword advertising service according to an exemplary embodiment of the present invention.

8 is a flowchart illustrating the operation of the advertising keyword DB server according to an embodiment of the present invention.

9 is a flowchart illustrating an advertisement registration process according to an exemplary embodiment of the present invention.

10 is a flowchart illustrating an advertisement performance tracking process according to an exemplary embodiment of the present invention.

The present invention relates to a method for providing an advertisement service using a key keyword, a system, and a recording medium on which a program for implementing the same is recorded. More specifically, the present invention can provide an optimal advertisement using a key keyword among keywords included in content. The present invention relates to a method, a system for providing an advertisement service using a key keyword, and a recording medium in which a program for implementing the same is recorded.

In the past, the advertisement of a certain product was mostly carried out through a broadcasting medium such as a TV or a paper such as a newspaper. However, in recent years, as the population of computers increases due to the widespread use of PCs and the rapid development of the Internet, the advertisement service through the Internet is an advertiser. The situation is attracting popularity.

Internet advertisements are provided by displaying advertisements in a predetermined area of a portal site or displaying a banner advertisement connected to a specific website when accessing a specific website. However, in recent years, advertisements matching keywords included in a specific web page are provided. The use of the service is increasing in that the user has a high interest and has a high purchase conversion rate.

The keyword advertising method as described above is a method of extracting a keyword included in a specific content text such as a web page through morphological analysis, and extracting an advertisement matching a keyword from a predetermined advertisement database and providing the same to a user.

Here, morphological analysis is a first step of natural language analysis, which means analyzing a sentence or a word in a minimum meaning unit, and morphological analysis is performed through a predetermined software program.

In the conventional keyword advertising method, when there are a plurality of advertisements matching the extracted keywords, a link is set for all the advertisements without determining the priority of the plurality of advertisements.

However, providing all advertisement lists has a problem in that the user's interest is distributed to reduce the efficiency of the advertisement.

On the other hand, there is a keyword advertising method that allows the content creator to select an advertisement that matches the entire keyword included in the text. However, this could not be an efficient advertising method because it is necessary to select an advertisement from the subjective viewpoint of the content creator. While checking a large number of advertisements one by one, there was a problem of increasing the burden on the content creator.

On the other hand, when there are a plurality of extracted keywords, there is a method of providing an advertisement only for the most frequent keywords, but the most frequent keywords may not be keywords that many other users have in common interest. There was a problem that the effect was not high.

In the present invention, in order to solve the problems of the prior art as described above, a method, system for providing an advertisement service using a core keyword that can provide an optimal keyword advertisement by analyzing keywords included in the content text, and a program for implementing the same We would like to propose a recorded recording medium.

It is another object of the present invention to provide a method, a system for providing an advertisement service using a key keyword and a program for implementing the same, which can provide an advertisement matching a similar keyword even if a keyword included in the content text is not stored in a database. To provide a medium.

Another object of the present invention is to select a key keyword that can induce the insertion of the content creator, and also enhance the advertising effect by allowing the content creator to select an advertisement having a high advertising effect and commission among a plurality of keywords extracted from the content text. The present invention provides a recording medium in which a method, system, and program for implementing the same are used.

In order to achieve the above object, according to a preferred embodiment of the present invention, a program of instructions that can be executed by a digital processing device to provide a keyword advertising service using a core keyword is tangibly implemented and digitally processed. A recording medium readable by a device, the method comprising: extracting a keyword by analyzing a morpheme of content text; Determining a key keyword through interfacing with an advertisement keyword DB server (b); (C) receiving an advertisement list matching the key keyword through interfacing with an advertisement DB server; And a recording medium in which a program for performing step (d) of inserting at least one of the advertisements included in the advertisement list into the content text is provided.

According to another aspect of the present invention, a method for providing a keyword advertising service in a system connected to a user client network, the method comprising the steps of: (a) receiving a request for detailed information on a keyword extracted from content text generated from the user client; (B) extracting detailed information on the extracted keyword and transmitting the extracted detailed information to the user client; (C) receiving an advertisement list transmission request matching the key keyword determined according to the keyword detail information from the user client; And (d) extracting an advertisement list matching the core keyword and transmitting the extracted advertisement list to the user client, wherein the advertisement application installed in the user client determines the core keyword by using the keyword details. According to the selection of the keyword advertising service providing method for inserting at least one advertisement included in the advertisement list in the content is provided.

According to another aspect of the present invention, a web server connected to a network with a user client and providing an advertising application for keyword extraction and key keyword determination; An advertisement keyword DB server providing detailed information on a keyword extracted from content text according to a request of the advertisement application; And an advertisement DB server providing an advertisement list according to the key keyword determined in the advertisement application.

On the other hand, according to another aspect of the present invention, a web server connected to the network with the user client and determines the keyword extraction and key keywords; An advertisement keyword DB server providing detailed information on the keyword extracted from the content text in response to a request of the web server; And an advertisement DB server providing an advertisement list according to the key keyword determined by the web server, wherein the web server transmits the advertisement list to a user client and generates content into which an advertisement is inserted according to selection information of a content creator. Provided is a keyword advertising service providing system for uploading.

Hereinafter, with reference to the accompanying drawings will be described in detail a preferred embodiment of a method, system for providing an advertisement service using a key keyword according to the present invention, and a recording medium on which a program for implementing the same is recorded.

1 is a diagram showing the configuration of a keyword advertising service system according to an embodiment of the present invention.

As shown in FIG. 1, the keyword advertisement service system according to the present invention may include a web server 102, an advertisement keyword DB server 104, an advertisement DB server 106, and an advertisement performance management server 108. .

In the system according to the present invention, the user client 100 may be connected through a network, where the network may include both a wired network such as an internet network and a private network, as well as a wireless network such as a wireless internet network and a mobile communication network. will be.

The user client 100 may communicate through a network, such as a general desktop PC, a notebook computer, a mobile communication terminal, and a PDA, and may include all terminals capable of processing digital information.

According to an embodiment of the present invention, an advertisement application for using a keyword advertisement is installed in the user client 100. The advertisement application extracts a keyword from the created content, a key keyword determination process among extracted keywords, and the keyword advertisement according to the present invention. When the service system provides the optimal advertisement list, the process of displaying the optimal advertisement list to the content creator is performed.

In the advertisement application according to the present invention, when the user client 100 accesses the web server 102 through a network, the advertisement application may be provided in the form of Active X control, but is not limited thereto. It may be provided in a variety of ways.

The web server 102 according to the present invention determines whether an application for keyword advertisement is installed in the user client 100 and provides an advertisement application when the application is not installed.

When creating the content, the advertisement application performs a process of extracting a keyword included in the content text through morphological analysis, and a list of words included in the content text and the frequency thereof by keyword extraction (first keyword of FIG. 3). List) can be created.

According to an embodiment of the present invention, the advertisement keyword DB server 104 stores detailed information on various keywords, and when there is a query request for a keyword extracted by the advertisement application, providing detailed information on each keyword. Perform the function.

The advertisement application determines key keywords using the provided keyword details. Here, the key keyword determination is to analyze keywords that have high advertising effect and benefit the content creator among the extracted keywords. Detailed information may be made using keyword search counts, clickthrough rates, and unit price information on a portal site (search engine).

Here, the number of views is the number of times a user inputs a predetermined keyword in the search engine, and the click rate is defined as the number of clicks on the advertisement link of the user with respect to the number of exposures of the advertisement link matching the specific keyword.

If the number is high, the number of users are interested in the corresponding keyword, and this may mean that the user is also interested in the advertisement exposed by the keyword search.

Meanwhile, cost per click (CPC) may be an amount that an advertiser (merchant) rewards the content creator when a user clicks on an advertisement link that matches a predetermined keyword. Can benefit.

Here, the unit price per click may be an example of a commission provided by the advertiser to the content creator by accomplishing the desired purpose, and the commission may be a CPM (Cost Per Mill) that rewards per thousand impressions, and a CPA that compensates for the user's actions. (Cost Per Sales) and the CPS (Cost Per Sales) rewarded per sale amount can vary.

In the keyword keyword DB server 104 according to the present invention, a keyword index corresponding to the hit number, click rate, and unit price per click is stored. The keyword index is set higher as the number of hits, click rate, and unit price per click are higher.

In addition, the number of views, the click rate, and the unit price information per click may be continuously changed, and are updated at regular intervals. Accordingly, the keyword index may be updated.

The advertisement DB server 106 stores a keyword registered by an advertiser, stores an advertisement produced by the advertiser or itself, and provides an advertisement when an advertisement application requests an advertisement matching a key keyword. Perform the process.

The advertisement stored in the advertisement DB server 106 may have various media types such as standard banner link, individual product link, product search result window, and link search search window.

When the advertisement DB server 106 provides the advertisement application with a matching list of key keywords to the advertisement application, the advertisement application enables the content creator to check the advertisement list, and inserts an advertisement selected by the content creator, for the keyword. Create linked content.

The advertisement application according to the present invention may sort the advertisement list provided by the advertisement DB server 106 according to the request of the content creator. For example, the advertisements may be ordered by a plurality of advertisements included in the advertisement list, and keyword frequency. Alternatively, the content may be classified into association with the entire content so that the content creator can easily select an advertisement of the desired content.

The advertisement application uploads the generated content to a specific website designated by the content creator.

The ad performance management server 108 monitors each activity when the keyword included in the content is exposed to the user, or when the user clicks on the keyword, or when the user clicks on the site through the keyword click to purchase an item. Based on the number of clicks and the purchase behavior, the content creator can receive a predetermined commission.

As described above, according to the present invention, since a key keyword is extracted using various statistical information and commission information for a keyword included in a predetermined content text, the advertisement effect can be enhanced and a high profit can be guaranteed to the content creator. To activate keyword ads.

Meanwhile, according to an exemplary embodiment of the present invention, an advertisement matching the keyword that is not defined in the advertisement keyword DB server 104 may be provided.

According to the present invention, the advertisement keyword DB server 104 includes a category DB that stores various keywords classified by category, and when the keyword extracted from the content text is not stored in the advertisement keyword DB server 104. The category of a keyword not defined in advance is determined by referring to the category DB, and other similar keywords belonging to the determined category are extracted.

Accordingly, the user client 100 may receive information about the similar keyword from the advertisement keyword DB server 104, and receive an advertisement matching the similar keyword from the advertisement DB 106 and insert it into the content.

In the above description, the keyword is extracted through an advertisement application installed in the user client 100, an advertisement matching the extracted keyword is inserted, and the content of the final advertisement is uploaded to a site desired by the content creator. In the case of allowing users to freely create content in a web server, such as media, media, user review sites, price comparison sites, and various portal sites, the web server 102 is provided without providing a separate advertisement application to the user client 100. ) It can process the morphological analysis itself, check the key keywords through linkage with the advertisement keyword DB server 104 and receive the optimal advertisement list through linkage with the advertisement DB server 106, and finally receive the optimal advertisement list. To the user client 100, and the user's selection Accordingly, it may be possible to generate content containing an advertisement.

In this case, a web browser installed in the user client 100 outputs a page for content creation, and the web browser performs only an interface output process for inserting an advertisement according to the advertisement list transmitted by the web server 102. It will be possible to create content inserted with an advertisement matching the keyword.

2 is a diagram showing the module configuration of the advertising application according to an embodiment of the present invention.

As shown in FIG. 2, the advertisement application according to the present invention includes a keyword extraction module 200, a key keyword determination module 202, an advertisement list request module 204, an advertisement selection window output module 206, and an advertisement insertion module. 208 may include.

Detailed description of each module illustrated in FIG. 2 will be described with reference to FIG. 3, which illustrates a process of generating advertisement insertion content according to an exemplary embodiment of the present invention.

When the keyword extraction module 200 completes the creation of the content text, the keyword extraction module 200 performs a process of extracting a keyword included in the text.

As shown in FIG. 3, the content text 300 includes a plurality of words. The keyword extraction module 200 analyzes the morphemes of the content text 300 to extract keywords, and includes the keywords included in the content text. A first keyword list 302 including the frequency of each keyword is created.

The user client 100 requests detailed information of the keywords included in the first keyword list from the advertisement keyword DB server 104, and the advertisement list DB server 104 sends the detailed information of the requested keyword to the user client 100. send.

The keyword detail information may include a keyword index calculated using commission information such as presence or absence of a sponsor (advertisement), category and views, click rate, and unit price per click.

The second keyword list 304 of FIG. 3 is a list including some of the detailed keyword information. The second keyword list 304 includes sponsor existence, category, and advertisement amount only in the second keyword list 304. However, this is only an example and various other information. A second keyword list 304 may be created that includes all of them.

Meanwhile, the core keyword determination module 202 performs a process of determining the core keyword through the keyword detail information transmitted from the advertisement keyword DB server 104.

As described above, the core keyword may be determined as a keyword having a high keyword index among the keywords extracted from the content text.

Preferably, the key keywords may include one or more, and the key keyword determination module 202 may determine the ranking for the plurality of key keywords together.

The advertisement list request module 204 performs a function of requesting advertisement information matching the key keyword determined by the advertisement DB server 106.

 In this case, the request for the advertisement information may be made for the core keyword up to a predetermined rank among those determined as the core keyword.

When the advertisement DB server 106 receives the advertisement request, the advertisement DB server 106 determines whether the corresponding advertisement exists and extracts an advertisement list matching the requested key keyword and transmits it to the user client 100, and outputs an advertisement selection window. Module 206 outputs the list of received advertisements for viewing by the content creator.

The advertisement selection window may be output in a popup form, but is not limited thereto.

As shown in FIG. 3, the advertisement selection window 306 may include merchants, categories, site descriptions, commissions, and keyword information, but is not limited thereto. A button 310 is provided.

Meanwhile, the advertisement selection window output module 206 according to the present invention may sort the advertisement list in a predetermined manner according to a user request. For example, as shown in FIG. 3, the advertisement list may be sorted in commission order. Alternatively, the advertisement list may be sorted by applying various criteria such as keyword frequency and association with content text.

The advertisement insertion module 208 performs a process of inserting the selected advertisement into a predetermined region of the content when the content creator selects the insertion of a specific advertisement through the advertisement selection window.

Ad insertion may be performed by a method of link setting a keyword included in the content text. Alternatively, when the mouse cursor is moved to the keyword, the advertisement insertion may be applied in various ways such as activating a banner advertisement.

The inserted content may be in the form of the predetermined screen 308 of FIG. 3, and the content creator may upload the final generated content to a desired site or upload a bulletin board provided by the web server 102. Can be.

As described above, the key keyword according to the present invention is determined according to the keyword detail information provided by the advertisement keyword DB server 104, and the keyword detail information is provided by the search keyword DB included in the advertisement keyword DB server 104. Can be.

4 is a diagram illustrating a field configuration of a search keyword DB according to an exemplary embodiment of the present invention. As shown in FIG. 4, the search keyword DB according to the present invention includes a period field 400 and a site field 402. ), A keyword field 404, a hit field 406, a CPC (Unit Price Per Click) field 408, a click rate field 410, a category field 412, and a QP field 414.

The period field 400 is a field in which a period for updating statistical information about a keyword is recorded, and a period (for example, a monthly unit) for updating the number of views and a click rate of the keyword is recorded.

The site field 402 is a field in which information about a portal site providing information such as the number of user views on a keyword and the click rate according to the present invention is recorded.

The keyword field 404 is a field in which keywords which can be included in the content text are recorded. For example, all keywords operated in each portal site may be recorded.

The hit number field 406 is a field in which information on the number of times a user requests a search for a predetermined keyword is recorded, and the hit number may be provided at the portal site.

The CPC field 408 is a field in which the amount information paid to the content creator who inserted the advertisement when the user clicks the advertisement link is recorded.

In general, a general portal site charges a high unit price per click for keywords with high user views, but this is not always the case, and there are many competing ads for popular keywords, so the rate at which a product is viewed after a keyword High cost per click may be assigned to keywords with high conversion rates.

The clickthrough rate field 410 is a field in which information about the number of times a user clicks among the ad links exposed on the result page after the keyword view is recorded. A high clickthrough rate means that the user is interested in an advertisement matching the keyword viewed by the user. Means that.

Meanwhile, the search keyword DB according to the present invention includes a category field 412 and a QP field 414.

The category field 412 is a field in which category classification information of a keyword is recorded.

5 is a diagram illustrating a field configuration of a category DB according to an exemplary embodiment of the present invention. As shown in FIG. 5, an upper classification field 500, a lower classification field 502, and a category description field 504 are illustrated. ) May be included.

The category DB according to the present invention classifies categories for various keywords into upper and lower hierarchies, and stores an identifier for each keyword.

For example, as shown in FIG. 5, when the keywords computer and monitor exist, the computer is recorded in the upper category field 500, and the sub concept monitor A0101 is stored in the lower category field 502. Is recorded.

At this time, the identifier A01 is assigned to the computer, and the identifier A0101 is assigned to the monitor as it is, thereby distinguishing the upper and lower concepts.

As such, when the category DB is maintained separately, even if a keyword extracted from the content text is not stored in the search keyword DB, the category of the keyword can be determined by referring to the category DB, and the same category as the determined category. Other similar keywords with can be extracted.

The extracted similar keyword information may be provided to the user client 100, and the advertisement application may insert various advertisements into the content text by requesting an advertisement DB server corresponding to the similar keyword.

In the above description, only the upper and lower fields 500 and 502 are provided in the category DB, but this is only an example and may further include a plurality of fields for distinguishing upper and lower hierarchies.

Meanwhile, keywords not defined in the search keyword DB among the keywords extracted from the content text may be stored in the first keyword DB according to the present invention.

6 is a diagram illustrating a first keyword DB according to an embodiment of the present invention. As shown in FIG. 6, the first keyword DB according to the present invention includes a keyword division field 600 and a name field 602. ) And category fields 604.

The keyword division field 600 is a field in which the contents of a keyword not defined in advance are recorded, and contents relating to whether a keyword is a brand name, a brand name, or a company name (site name) are recorded.

The name field 602 is a field in which the name of a keyword or the like is recorded.

The category field 604 is a field in which category information of keywords classified through the category DB is recorded.

If there is a detailed request for a keyword that is not defined in the search keyword DB later through the management of the first keyword DB, the advertisement keyword DB server 104 may check category information of the keyword with reference to the first keyword DB. This allows similar keyword information to be provided to the user.

The key keyword determination module 202 may perform a process of determining key keywords for all keywords and similar keywords included in the text.

The QP field 414 is a field in which keyword indexes are recorded according to the aforementioned number of views, click rate, and unit price per click.

QP (Quality Point, or `` keyword index '') can be an important factor in determining key keywords, and the higher the number of views, click rate, and cost per click, the greater the number.

This is because the higher the number of views and the click rate, the more a user's interest is a keyword, and the higher the unit price per click is beneficial to the content creator.

7 is a flowchart illustrating a keyword advertising service providing process according to an exemplary embodiment of the present invention.

Referring to FIG. 7, when a content creator creates content (S700), an advertisement application installed in a user client performs a process of extracting a keyword included in content text (S702).

The user client requests detailed information on the extracted keyword from the advertisement keyword DB server 104 (S704).

Here, the request for keyword detail information may be made by a method of transmitting a predetermined search query.

The advertisement keyword DB server 104 transmits detailed information on the requested keyword to the user client 100 (S706).

The keyword detailed information may include sponsor existence, view count, click rate, and unit price information per click. However, it may also include keyword index information calculated according to the number of views, click rate, and cost per click.

The advertisement application determines a key keyword through the received keyword detail information (S708).

The key keyword may include one or more, and the key keyword may be ranked according to the suitability and importance of the content.

The user client 100 requests the advertisement list matching the key keyword from the advertisement DB server 106 (S710), and the advertisement DB server 106 transmits the optimal advertisement list to the user client 100 (S712).

Subsequently, the advertisement application installed in the client 100 outputs an advertisement selection window according to the advertisement list (S714). When the content creator requests insertion of a predetermined advertisement displayed on the advertisement selection window, an advertisement link is generated. The advertisement is inserted into a predetermined region of the content by the method to complete the generation of the content (S716).

The content generated as described above may be uploaded to a specific site designated by the user. Alternatively, the generated content may be posted on a specific bulletin board provided by the web server 102.

8 is a flowchart illustrating an operation process of an advertisement keyword DB server according to an exemplary embodiment of the present invention, and illustrates a process performed by the advertisement keyword DB server when receiving a keyword detail information request from a user client.

Referring to FIG. 8, the advertisement keyword DB server receives a detailed information request of the keyword extracted from the content text from the user client 100 (S800), and performs a process of searching the search keyword DB in response (S802). .

The advertisement keyword DB server determines whether the extracted keyword exists in the search keyword DB (804), and if not, determines again whether the keyword exists in the first keyword DB (S806).

As described above, the first keyword DB is a database in which keywords not registered in the portal site and the like are stored.

If the keyword is not stored in the search keyword DB in step S806, the advertisement keyword DB server performs a process of classifying the category of the keyword with reference to the category DB (S808) and stores it in the first keyword DB. (S810).

After storing in the first keyword DB, the advertisement keyword DB server 104 performs a process of extracting detailed information of another keyword having a category similar to the above keyword (S812).

However, if the keyword is present in the first keyword DB in step 806, the advertisement keyword DB server 104 uses the category information stored in the first keyword DB to provide detailed information on other similar keywords identical to the corresponding category. Extract from the search keyword DB (S812)

On the other hand, if the extracted keyword exists in the search keyword DB in step S804, the advertisement keyword DB server 104 extracts detailed information of the keyword from the search keyword DB (S812).

9 is a flowchart illustrating an advertisement registration process according to an exemplary embodiment of the present invention, and illustrates a process of constructing an advertisement DB server according to the present invention.

Referring to FIG. 9, the advertisement DB server registers the advertisement keyword input by the advertiser (S900), and stores the payment method and the advertisement media determined by the advertiser (S902).

Here, the advertiser's payment method is a method of providing a commission to the content creator when the advertisement achieves the desired purpose, and the payment method may be variously determined such as CPC, CPM, CPA, and CPS.

The advertisement DB server 106 according to the present invention analyzes the keyword registered by the advertiser to determine the category (S904).

The determination of the category may be performed by referring to the category DB through the interworking of the advertisement DB server 106 and the advertisement keyword DB server 108.

Thereafter, when there is a request for providing an advertisement list from the user client, the advertisement DB server 106 extracts an advertisement list matching the key keyword (S906), and transmits the same to the user client.

10 is a flowchart illustrating an advertisement performance tracking process according to an exemplary embodiment of the present invention.

FIG. 10 is a diagram illustrating a process of providing a reward to a content creator in a case where general users check an inserted content and access an advertiser's site through an advertisement link exposure, a link click, and a purchase. The user client in is understood as a terminal used by a user exposed to an advertisement, and the web server should be understood as including a portal site, a news site, and a product review site that publishes previously generated content.

Referring to FIG. 10, the user client requests transmission of a web page to a web server according to a user's request (S1000), and the web site transmits the requested web page to the user client (S1002).

Here, the web page means a web page into which a keyword advertisement is inserted, and the web server transmits the exposure traffic to the advertisement performance management server 108 according to the present invention (S1004).

On the other hand, when the user who checks the web page clicks on a predetermined advertisement included therein (S1006), the user client accesses an advertiser server (or may be an agency server that publishes an advertiser site) (S1008).

According to the access of the user client, the advertiser server transmits user click information to the advertisement performance management server (S1010).

Then, when the user selects the purchase of a specific product of the advertiser (S1012), the user client transmits the user's selection information to the advertiser server (S1014), the advertiser server transmits the purchase traffic to the advertising performance management server 108 (S1016).

The advertisement performance management server according to the present invention calculates performance statistics by statistically processing impression traffic, user click information, and purchase traffic (S1018), and compensates the content creator who inserts the corresponding advertisement according to the calculated performance statistics. Perform the process (S1020).

Preferred embodiments of the present invention described above are disclosed for purposes of illustration, and those skilled in the art will be able to make various modifications, changes, and additions within the spirit and scope of the present invention. Additions should be considered to be within the scope of the following claims.

As described above, according to the present invention, since only advertisements matching the key keywords are provided among the keywords included in the content text created by the user, there is an advantage of increasing the advertisement effect.

In addition, according to the present invention, even if a keyword included in the content text is not stored in the database, it is possible to provide an advertisement matching a similar keyword, thereby providing various advertisements.

In addition, according to the present invention, since the key keyword is determined not only by the advertisement effect, but also by the amount of compensation provided to the content creator, there is an advantage of activating the content in which the advertisement is inserted.

Claims (19)

In order to provide a keyword advertising service using a core keyword, a program of instructions that can be executed by a digital processing apparatus is tangibly implemented and can be read by the digital processing apparatus. Extracting a keyword by analyzing the morpheme of the content text; Determining a key keyword through interfacing with an advertisement keyword DB server (b); (C) receiving an advertisement list matching the key keyword through interfacing with an advertisement DB server; And And a program for performing step (d) of inserting at least one of advertisements included in the advertisement list into the content text. The method of claim 1, (E) outputting an advertisement selection window in which one or more advertisements included in the advertisement list are arranged in a predetermined manner. The method of claim 2, In the step (e), at least one advertisement information is arranged and output according to a request of a content creator using at least one of a commission, a keyword frequency, and a goodness of fit with the content text. The method of claim 1, The key keyword is determined using keyword detail information provided from the advertisement keyword DB server, and the keyword detail information includes keyword index information calculated by at least one of a hit count, a click rate, and commission information. The method of claim 4, wherein The commission information is a recording medium that is the amount of information determined according to at least one of CPC, CPM, CPA and CPS. The method of claim 4, wherein The key keyword information is ranked according to the keyword index information, and the advertisement list includes the advertisement information that matches the keyword belonging to a predetermined rank among the key keywords. A method of providing a keyword advertising service in a system connected to a user client and network. (A) receiving a request for detailed information on a keyword extracted from content text generated from the user client; (B) extracting detailed information on the extracted keyword and transmitting the extracted detailed information to the user client; (C) receiving an advertisement list transmission request matching the key keyword determined according to the keyword detail information from the user client; And (D) extracting an advertisement list matching the core keyword and transmitting the extracted advertisement list to the user client, The advertisement application installed in the user client determines a key keyword using the keyword detail information, and inserts at least one advertisement included in the advertisement list into the content according to the selection of the content creator. The method of claim 7, wherein The keyword detailed information includes keyword index information calculated by at least one of a hit number, a click rate, and commission information. The method of claim 8, The advertising application determines the ranking of key keywords according to the keyword index information, In the step (d), the keyword advertisement service providing method of extracting advertisement information matching a keyword belonging to a predetermined rank among the key keywords. The method of claim 7, wherein In step (b), Determining whether the extracted keyword is predefined in an advertisement keyword DB server (b1); Classifying the category of the keyword according to a preset algorithm when the extracted keyword is not predefined (b2); And And extracting detailed information of another similar keyword which is the same as the category of the keyword (b3). The method of claim 7, wherein Receiving exposure traffic information of the content from a website where the content where the advertisement is inserted is posted; Receiving user click information from the advertiser site when the user selects an advertisement link embedded in the content to access an advertiser site; Receiving purchase traffic information from the advertiser site when the user purchases a product; And Calculating performance statistics using at least one of the impression traffic information, user click information, and purchase traffic information, The keyword advertising service providing method for providing a predetermined commission to the creator of the content in accordance with the calculated performance statistics. The method of claim 10, The commission is determined by at least one of the CPC, CPM, CPA and CPS. A web server connected to a network with a user client and providing an advertisement application for keyword extraction and key keyword determination; An advertisement keyword DB server providing detailed information on a keyword extracted from content text according to a request of the advertisement application; And Keyword advertising service providing system comprising an advertising DB server for providing a list of advertisements according to the key keywords determined in the advertising application. The method of claim 13, The ad keyword DB server, A search keyword DB for storing detailed information on a predefined keyword; A category DB for classifying and storing a plurality of keywords by category; And Keyword advertising service providing system comprising a first keyword DB for storing the keyword that is not predefined. The method of claim 14, The keyword keyword information is stored in the search keyword DB according to the number of views, click rate and commission of a predetermined keyword, the advertising application determines a key keyword according to the keyword index information of the extracted keyword. The method of claim 15, The advertisement application determines the ranking of the key keyword, the advertising DB server is a keyword advertising service providing system for extracting the advertisement information matching the keyword belonging to a predetermined ranking. The method of claim 14, If a keyword extracted from the advertisement application is not defined in the search keyword DB, the category of the keyword is determined by referring to the category database, and the advertisement keyword DB server detailed information about other similar keywords belonging to the determined category. Keyword advertising service providing system to extract the. The method of claim 13, The method further includes an advertisement performance management server for monitoring whether at least one of the exposure of the inserted content, the click of the advertisement link inserted in the user's content, and the purchase of the product is made, and calculating performance statistics using the monitored information. Keyword advertising service provision system. A web server connected to the user client network and determining keyword extraction and key keywords; An advertisement keyword DB server providing detailed information on the keyword extracted from the content text in response to a request of the web server; And Including an advertisement DB server for providing a list of advertisements according to the key keywords determined in the web server, The web server transmits the advertisement list to a user client, and generates and uploads a content into which an advertisement is inserted according to selection information of a content creator.

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