JP5425613B2 - Advertisement management server, method and system for distributing advertisement fee - Google Patents

Description

  The present invention relates to an advertisement management server, method, and system for distributing advertisement charges.

  Conventionally, consumer behavior research has been conducted in the marketing field, and factors that influence purchasing behavior have been analyzed and elucidated through modeling of consumer behavior (Non-Patent Document 1). In such consumer behavior research, in recent years, information processing models that handle consumers as the subject of information processing have attracted attention, and short-term memory is cited as one of the factors that affect purchasing behavior. That is, according to the model, the consumer considers the meaning of the information and follows the rules of satisfaction rather than the optimization of the purchasing behavior, and the short-term memory for the collected information and the long-term memory based on past purchasing experience, etc. Use the to perform purchasing behavior.

  Conventionally, an electronic commerce system that tracks user activity is known (Patent Document 1). The electronic commerce system is provided with a tracking server for tracking the activity (purchasing behavior) of a user (purchaser) in addition to a business transaction server that performs product sales and a partner server that performs sales cooperation.・ Get data.

  Furthermore, in the past, when presenting advertisements on a web page, sales cooperation technology called success-related advertising, known as affiliates, is known, increasing browsing opportunities to affiliate websites themselves, and finally purchasing behavior based on advertisements There is known a computer system or the like that can increase the chance of occurrence of a transaction due to (Patent Document 2).

JP 2002-157494 A JP 2007-114954 A

Naru Uchida, "Consumer Behavior-History and Prospect", Bulletin of Faculty of Business Administration, Saitama Gakuen University, pages 31-43, December 2008

  However, according to these conventional techniques, the advertising fee as an affiliate reward is determined according to the visitor of the site operated by the affiliate participant viewing or clicking the advertisement, or the visitor concerned. After the user clicks on the advertisement, it is only distributed to one affiliate participant who posted the advertisement clicked by the visitor in accordance with the final purchase of goods or services.

  That is, even if the visitor collects information by clicking a plurality of related advertisements on a site operated by another affiliate participant other than the above one affiliate participant, It is not possible to distribute advertising fees to those other affiliate participants who may have brought information to memory and influenced their purchasing behavior.

  Accordingly, an object of the present invention is to provide an advertisement management server, method, and system capable of distributing an advertisement fee to a plurality of affiliate participants who may have influenced the purchase behavior of site visitors. And

  The present invention provides the following solutions.

  (1) An advertisement management server connected to be communicable with a user terminal, wherein information specifying an advertisement and information specifying an affiliate participant are received from the user terminal together with information specifying the user terminal. Correspondingly, a page browsing history storage unit for storing and storing in the browsing history storage unit information for specifying the advertisement in association with information for specifying the user terminal and information for specifying the affiliate participant, and the user terminal A user terminal specifying information extracting means for extracting the received information for specifying the user terminal from the browsing history storage unit in response to receiving the information for specifying the purchase completion page together with the information for specifying the purchase completion page, and the user terminal Information for identifying the advertisement associated with the information for identifying the user terminal extracted by the specific information extracting means and the advertisement An advertisement extracting means for extracting information identifying an affiliate participant from the browsing history storage unit, and information for identifying the advertisement extracted by the advertisement extracting means and the affiliate participant based on a predetermined retroactive step An advertisement management server comprising: advertisement fee distribution means for storing advertisement fees distributed in association with information.

  By doing so, the advertisement management server according to the present invention stores that the web page including the success-reward-type advertisement is displayed by the user terminal and that the advertisement page is displayed by the user terminal, Based on this storage and the purchase completion page displayed by the user terminal, the success fee type having the same attribute as the purchased product from the web page including the success fee type advertisement in the number of retroactive steps Identify things that contain advertisements. Therefore, the advertisement management server according to the present invention can identify the success-reward-type advertisement displayed on the user terminal, which can be included in the motivation for purchase determination, and distribute the advertisement fee to the affiliate participants.

  (2) The advertisement management server according to (1), wherein the advertisement extraction unit extracts the advertisement based on an attribute of a product or service purchased on a purchase completion page.

  In this way, the advertisement management server according to the present invention distributes the advertisement fee to a plurality of affiliate participants who can be included in the motivation for purchase determination based on the attribute of the purchased product or service. Information can be stored and used.

  (3) In response to receiving, from the user terminal, information for specifying the user terminal and information for specifying an advertisement page associated with the purchase completion page by information for specifying the user terminal, the user terminal is The advertisement management server according to (1), further comprising an advertisement page browsing history storage unit that stores and stores information for specifying the advertisement page in association with information to be specified in a browsing history storage unit.

  By doing in this way, the advertisement management server according to the present invention can further store and use information for specifying an advertisement page associated with the user terminal for which purchase decision has been made.

  (4) A method for managing an advertisement by connecting a user terminal and an advertisement management server so as to be communicable, wherein information for identifying an advertisement is specified together with information for identifying the user terminal from the user terminal to the advertisement management server. And, in response to receiving information specifying an affiliate participant, information for specifying the advertisement in association with information for specifying the user terminal and information for specifying the affiliate participant are stored in the browsing history storage unit. In response to receiving the information for specifying the purchase completion page together with the information for specifying the user terminal and the page browsing history accumulation and storage step, the information for specifying the received user terminal is extracted from the browsing history storage unit. And identifying the user terminal extracted by the user terminal specifying information extracting step and the user terminal specifying information extracting step. The advertisement extraction step of extracting information specifying the advertisement associated with the information and information specifying the affiliate participant from the browsing history storage unit, and the advertisement extraction step extracted based on a predetermined retroactive step An advertisement fee distribution step of storing an advertisement fee to be distributed in association with information identifying an advertisement and information identifying the affiliate participant.

  By doing in this way, the method which can anticipate the effect similar to (1) can be provided. The method according to the present invention can be provided by being stored in an appropriate storage medium as a program for performing the method using an advertisement management server.

  (5) An advertisement management system in which a user terminal and an advertisement management server are communicably connected, and the user terminal, an affiliate server, and an advertiser server are communicably connected, and the user terminal receives from the affiliate server A means for transmitting information identifying an advertisement and information identifying an affiliate participant to the advertisement management server together with session identification information identifying the user terminal, and a purchase completion page received from the advertiser server Means for transmitting information to the advertisement management server together with the session identification information, the advertisement management server, from the user terminal, together with the session identification information, information identifying the advertisement, and the affiliate participants In response to receiving the information to be specified, the user terminal is specified. A page browsing history storage unit for storing and storing in the browsing history storage unit information for specifying the advertisement in association with information to be performed and information for specifying the affiliate participant, and information for specifying the user terminal, and a purchase completion page. User terminal specifying information extracting means for extracting the information for specifying the received user terminal from the browsing history storage unit in response to receiving the specifying information, and the user terminal extracted by the user terminal specifying information extracting means The advertisement extracting means for extracting the advertisement associated with the information for specifying the advertisement from the browsing history storage section, the information for specifying the advertisement extracted by the advertisement extracting means based on a predetermined retroactive step, and the affiliate participant Advertising fee distribution means for storing an advertising fee to be distributed in association with the information specifying the advertisement management system. Temu.

  By doing so, the advertisement management system according to the present invention is provided as a computer system connected to each other by communication.

  ADVANTAGE OF THE INVENTION According to this invention, the server, method, and system which can distribute an advertisement fee with respect to the some affiliate which can be included in the motive of purchase determination of a buyer can be provided.

It is a figure which shows the whole structure containing the advertisement management server 40 which concerns on this embodiment. It is a figure which shows the data structure of the browsing history database which concerns on this embodiment. It is a figure which shows the data structure of the advertisement fee distribution destination database which concerns on this embodiment. It is a figure which shows the various steps of the method of managing advertisement based on this embodiment.

  Hereinafter, embodiments of the present invention will be described. This is merely an example, and the technical scope of the present invention is not limited to this. The term page described in this specification is synonymous with a web page unless otherwise specified.

  This embodiment is applied to a computer and its peripheral devices. Each unit in the present embodiment is configured by hardware included in a computer and its peripheral devices, and software that controls the hardware.

  The hardware includes a storage unit, a communication device, a display device, and an input device in addition to a CPU (Central Processing Unit) as a control unit. Examples of the storage unit include a memory (RAM: Random Access Memory, ROM: Read Only Memory, etc.), a hard disk drive (HDD: Hard Disk Drive), and an optical disk (CD: Compact Disc, DVD: Digital Versatile Drive, etc.). Can be mentioned. Examples of the communication device include various wired and wireless interface devices. Examples of the display device include various displays such as a liquid crystal display and a plasma display. Examples of the input device include a keyboard and a pointing device (mouse, tracking ball, etc.).

  The software includes a computer program and data for controlling the hardware. The computer program and data are stored in the storage unit, and are appropriately executed and referenced by the control unit. The computer program and data can be distributed via a communication line, or can be recorded on a computer-readable medium such as a CD-ROM and distributed.

[overall structure]
FIG. 1 shows the overall configuration including the advertisement management server 40 according to the present embodiment. In FIG. 1, a user terminal 10, an affiliate server 20, an advertiser server 30, and an advertisement management server 40 are connected to be communicable with each other. The mutual communication connection in these apparatuses can be implemented via a wide area network such as the Internet. As a connection form, wired, wireless, or a combination thereof can be arbitrarily used.

(User terminal 10)
A user terminal 10 illustrated in FIG. 1 is a terminal device on which a browser operates, such as a commercially available personal computer or mobile phone. The user terminal 10 includes a display unit 18, an input unit 19, a storage unit, and the like (not shown). The user terminal 10 includes a browser operation area 17. This browser operation area 17 is a memory space for the operation of the browser allocated to the main memory or the like of the user terminal 10, and is typically provided by memory allocation of the operating system of the user terminal 10. The browser operation area 17 includes a page request transmission unit 11, a page display unit 12, an advertisement click operation reception unit 13, an advertisement page request transmission unit 14, an advertisement page display unit 15, and a purchase completion page display unit 16. These components can be arbitrarily assigned a screen display function or an input / output function of a known browser. A user or the like who operates the user terminal 10 can view the screen display from the browser operation area 17 via the display unit 18 and can perform an input operation on the browser operation area 17 via the input unit 19.

  The page request transmission unit 11 transmits a page request from the user terminal 10 to the affiliate server 20. The page request is specifically a web page transmission request.

  The page display unit 12 displays a page transmitted from the affiliate server 20 to the user terminal 10 on the display unit 18 of the user terminal 10 in response to the page request. In this display, the page transmitted from the affiliate server 20 is a web page including an advertisement banner 23 with a web beacon described later. The advertisement banner 23 with a web beacon is a success-reward-type advertisement including information on an advertisement linked to a specific advertiser server 30.

  In addition to the page, the affiliate server 20 can transmit a session ID as session identification information known in the art to the user terminal 10 as information for managing a session with the user terminal 10. The session ID is information for the affiliate server 20 to identify the user terminal 10, and is stored in a storage medium (not shown) provided in the user terminal 10. Furthermore, the session ID is transmitted from the user terminal 10 to the advertiser server 30 or the advertisement management server 40 in response to a request from the advertiser server 30 or the advertisement management server 40 as described later. Therefore, the session ID is also used for the advertiser server 30 and the advertisement management server 40 to identify the user terminal 10.

  The user terminal 10 may access a plurality of different affiliate servers 20, and may receive and store separate session IDs for identifying the user terminal 10 from each of the different affiliate servers 20.

  The advertisement click operation accepting unit 13 accepts a click operation on the advertisement banner 23 with web beacon included in the page displayed on the display unit 18. The click operation is performed, for example, when a pointing device such as a mouse is provided as the input unit 19 of the user terminal 10 and the user clicks a mouse button.

  The advertisement page request transmission unit 14 transmits an advertisement page request from the user terminal 10 to the advertiser server 30 in response to the click operation received by the advertisement click operation reception unit 13. At this time, the user terminal 10 uses, for example, a known cookie method, the session ID received together with the web beacon-added advertisement banner 23 from the specific affiliate server 20 to the advertiser corresponding to the web beacon-added advertisement banner 23. It can be sent to the server 30. The advertiser server can identify the user terminal 10 using the session ID.

  The advertisement page display unit 15 displays the web beacon-attached advertisement page 33 transmitted from the advertiser server 30 to the user terminal 10 on the display unit 18 of the user terminal 10 in response to the advertisement page request. The web beacon-attached advertisement page 33 will be described later.

  The purchase completion page display means 16 displays the purchase completion page 35 with a web beacon transmitted from the advertiser server 30 to the user terminal 10 on the display unit 18 of the user terminal 10. The purchase completion page 35 with a web beacon will be described later.

  The purchase completion page display means 16 displays the purchase completion page 35 with the web beacon on the display unit 18 when the user operating the user terminal 10 purchases a specific product or service. Therefore, the advertisement management server 40 according to the present embodiment can handle information having relevance with the display as information indicating that the user has purchased a specific product or service. Information relating to the display will be described later as a description of a web beacon accompanying the purchase completion page 35 with a web beacon.

  In addition to these, the browser operation area 17 of the user terminal 10 may include various input information receiving means for the user to purchase products online, but is omitted in the description of the present embodiment.

(Affiliate server 20)
The affiliate server 20 illustrated in FIG. 1 is configured using a known server device and a program for a web server. The affiliate server 20 includes a page request receiving unit 21 and a page transmitting unit 22. In FIG. 1, an example of one affiliate participant is shown as the affiliate server 20, but the affiliate server 20 is not limited thereto, and the affiliate server 20 can include a plurality of affiliate implementation servers having the same configuration. . Hereinafter, information for identifying one affiliate participant is referred to as an affiliate ID (identifier, affiliate ID 62 in FIG. 2 as information for identifying the affiliate participant, or affiliate ID 72 in FIG. 3). Further, an affiliate participant identified by one affiliate ID 62 or 72 may provide a plurality of advertisements to an unspecified number of users. Each advertisement is identified by an advertisement ID 63 (FIG. 2) as information specifying the advertisement.

  The page request receiving unit 21 receives the page request transmitted by the page request transmitting unit 11 of the user terminal 10.

  In response to the reception of the page request by the page request reception unit 21, the page transmission unit 22 transmits the page together with the advertisement banner 23 with the web beacon to the user terminal 10 that has transmitted the page request. At this time, the page transmission unit 22 transmits the session ID to the user terminal 10 in order to identify the user terminal 10. The session ID usually has a form such as a known cookie and is stored in the user terminal 10.

式中、「ｋｏｕｋｏｋｕｋａｎｒｉ」という文字列は広告管理サーバ４０を表すドメインの例であり、「ａｆｆｉｌｉａｔｅ−ｂｅａｃｏｎ．ｇｉｆ」という文字列は、アフィリエイトサーバ２０が送信したウェブビーコン付き広告バナー２３に伴って送信される、小さな画像のファイル名の例である。すなわち、当該小さな画像は、広告管理サーバ４０を表すドメインにファイルとして存在する。ユーザ端末１０は、上式を含むウェブページを受信して当該小さな画像を表示部１８に画面表示するときに、広告管理サーバ４０を表すドメインに存在するファイルを参照する。この参照において、広告管理サーバ４０は、特定のユーザ端末１０から広告管理サーバ４０へのアクセスが行われたことの情報を取得できる。 The advertisement banner 23 with a web beacon typically includes information on a web beacon in addition to an advertisement banner that is a success-reward-type advertisement. The web beacon refers to a mechanism known in the art in which the advertisement management server 40 collects information that the user terminal 10 has browsed the web page by embedding a small image in the web page. As a small image, for example, a one-pixel transparent image or the like can be cited. The web beacon has an association between such a small image and information indicating a link destination to the advertisement management server 40. For example, the web beacon associated with the information indicating the link destination to the advertisement management server 40 according to the present embodiment is an HTML (hypertext markup language) tag such as Represented as:

In the formula, the character string “kokukokukanri” is an example of a domain representing the advertisement management server 40, and the character string “affiliate-beacon.gif” is transmitted along with the advertisement banner 23 with web beacon transmitted by the affiliate server 20. This is an example of a small image file name. That is, the small image exists as a file in the domain representing the advertisement management server 40. When the user terminal 10 receives a web page including the above expression and displays the small image on the display unit 18, the user terminal 10 refers to a file that exists in the domain representing the advertisement management server 40. In this reference, the advertisement management server 40 can acquire information indicating that the advertisement management server 40 has been accessed from a specific user terminal 10.

  Thus, since the page display means 12 of the user terminal 10 refers to the advertisement management server 40 according to the above-described tag included in the advertisement banner 23 with the web beacon, the advertisement management server 40 that receives this refers to Using the page browsing notification receiving means 41, information indicating that the user terminal 10 has accessed the advertisement management server 40 is acquired.

  Each web beacon-attached advertising banner 23 may be accompanied by an attribute 66 (FIG. 2) representing the field of goods or services. The attributes 66 may be distinguished from each other by a predetermined field such as “food”, “travel”, or “car”, for example.

  Further, the web beacon illustrated in the above formula is stored in the user terminal 10 using a known method such as session management via a cookie or embedding of session management information in a reference address such as the above formula. The session ID, the IP address of the user terminal 10, the affiliate ID 62 and the affiliate ID 72, which are information for identifying the affiliate server 20 that has transmitted the advertisement banner 23 with the web beacon, and the advertisement ID 63 displayed on the user terminal 10 are arbitrarily selected. Can be included in combination. In FIG. 1, these pieces of information are transmitted from the page display unit 12 of the user terminal 10 to the page browsing notification receiving unit 41 of the advertisement management server 40.

(Advertiser server 30)
The advertiser server 30 illustrated in FIG. 1 is configured using a known server device and a program for a web server. The advertiser server 30 includes an advertisement page request receiving unit 31, an advertisement page transmitting unit 32 and a purchase completion page transmitting unit 34. Unlike the above-described affiliate server 20, the advertiser server 30 can provide services for purchasing products to the user. That is, the advertiser server 30 can transmit an advertisement for a specific product or the like to the user terminal 10 as well as the affiliate server 20, and can transmit information for the user to purchase the product to the user terminal 10. .

  In FIG. 1, the advertiser server 30 by one advertiser is illustrated as the advertiser server 30, but is not limited thereto, and the advertiser server 30 includes a plurality of advertiser servers having the same configuration. be able to. Hereinafter, information for identifying one web beacon-attached advertisement page 33 is referred to as an advertisement page ID (advertisement page ID 64 in FIG. 2). One advertiser server 30 can include a plurality of advertisement pages 33 with web beacons identified by advertisement page IDs 64.

  The advertisement page request receiving unit 31 receives the advertisement page request transmitted by the advertisement page request transmitting unit 14 of the user terminal 10. This advertisement page request may be accompanied by a session ID for identifying the user terminal 10 transmitted by the advertisement page request transmission unit 14. The advertiser server 30 can also identify the user terminal 10 for each received advertisement page request by using the session ID.

  In response to the reception of the advertisement page request by the advertisement page request reception unit 31, the advertisement page transmission unit 32 transmits the advertisement page 33 with a web beacon to the user terminal 10 that has transmitted the advertisement page request.

式中、「ｋｏｕｋｏｋｕｋａｎｒｉ」という文字列は、前述と同様に広告管理サーバ４０を表すドメインの例であり、「ｋｏｕｋｏｋｕｎｕｓｈｉ−ｂｅａｃｏｎ．ｇｉｆ」という文字列は、広告主サーバ３０が送信したウェブビーコン付き広告ページ３３に伴って送信される、小さな画像のファイル名の例である。前述と同様に、広告管理サーバ４０は、特定のユーザ端末１０から広告管理サーバ４０へのアクセスが行われたことの情報を、広告管理サーバ４０に対するアクセスのセッションＩＤを含む情報として取得できる。 The web beacon-added advertisement page 33 includes information indicating a link destination to the advertisement management server 40, similarly to the above-described web beacon-added advertisement banner 23. For example, the web beacon associated with the information indicating the link destination to the advertisement management server 40 according to the present embodiment can be expressed by the following expression with respect to the web beacon-added advertisement page 33.

In the formula, the character string “kokukokukanri” is an example of a domain representing the advertisement management server 40 as described above, and the character string “kokukokunishi-beacon.gif” is an advertisement with a web beacon transmitted by the advertiser server 30. It is an example of the file name of a small image transmitted along with the page 33. Similarly to the above, the advertisement management server 40 can acquire information that an access to the advertisement management server 40 from a specific user terminal 10 has been performed as information including a session ID of access to the advertisement management server 40.

  Thus, since the page display means 12 of the user terminal 10 refers to the advertisement management server 40 according to the above-mentioned tag included in the web beacon-added advertisement page 33, the advertisement management server 40 that receives this refers to Using the advertisement page browsing notification receiving means 43, information indicating that the user terminal 10 has accessed the advertisement management server 40 is acquired.

  Each web beacon-attached advertisement page 33 may be accompanied by an attribute 66 (FIG. 2) representing the field of goods or services. The attributes may be distinguished from each other by a predetermined field such as “food”, “travel”, or “car”.

  Furthermore, the web beacon illustrated in the above formula includes the above-described session ID stored by the user terminal 10, the IP address of the user terminal 10, and the advertiser that transmitted the web beacon-attached advertisement page 33 using a known tag format or the like. The identification information of the server 30 or the advertisement page ID 64 can be included in any combination. In FIG. 1, these pieces of information are transmitted from the advertisement page display unit 15 of the user terminal 10 to the advertisement page browsing notification reception unit 43 of the advertisement management server 40.

  In addition, the purchase completion page transmission means 34 of the advertiser server 30 transmits to the user terminal 10 a purchase completion page 35 with a web beacon indicating that the purchase procedure has been completed based on an instruction to purchase a product by the user. .

式中、「ｋｏｕｋｏｋｕｋａｎｒｉ」という文字列は、前述と同様に広告管理サーバ４０を表すドメインの例であり、「ｋａｎｒｙｏｕ−ｂｅａｃｏｎ．ｇｉｆ」という文字列は、広告主サーバ３０が送信したウェブビーコン付き購入完了ページ３５に伴って送信される、小さな画像のファイル名の例である。前述と同様に、広告管理サーバ４０は、特定のユーザ端末１０から広告管理サーバ４０へのアクセスが行われたことの情報を、広告管理サーバ４０に対するアクセスのセッションＩＤを含む情報として取得できる。 The purchase completion page 35 with a web beacon includes information indicating a link destination to the advertisement management server 40, similarly to the advertisement banner with web beacon 23 and the advertisement page with web beacon 33 described above. For example, the web beacon associated with the information indicating the link destination to the advertisement management server 40 according to the present embodiment can be expressed by the following equation with respect to the purchase completion page 35 with the web beacon.

In the formula, the character string “kokukokukanri” is an example of a domain representing the advertisement management server 40 as described above, and the character string “kanryou-beacon.gif” is a purchase with a web beacon transmitted by the advertiser server 30. It is an example of the file name of the small image transmitted with the completion page 35. Similarly to the above, the advertisement management server 40 can acquire information that an access to the advertisement management server 40 from a specific user terminal 10 has been performed as information including a session ID of access to the advertisement management server 40.

  Thus, since the page display means 12 of the user terminal 10 refers to the advertisement management server 40 according to the above-described tag included in the purchase completion page 35 with the web beacon, the advertisement management server 40 that receives this refers to the advertisement management server 40. Using the purchase completion page browsing notification receiving means 45, information indicating that the user terminal 10 has accessed the advertisement management server 40 is acquired.

  As described above, the information received from the user terminal 10 by the advertisement management server 40 using the purchase completion page browsing notification receiving unit 45 is related to the fact that the purchase completion page 35 with web beacon is displayed on the display unit 18. Have. Therefore, when the advertisement management server 40 uses the purchase completion page browsing notification receiving unit 45 to acquire information that the user terminal 10 has accessed the advertisement management server 40, this information is displayed by the user. It can be handled as information indicating that a specific product or service has been purchased. Thereby, the advertisement management server 40 can specify the session ID and the IP address of the user terminal 10 associated with the purchase of a specific product or service.

  Each purchase completion page 35 with a web beacon may be accompanied by an attribute 66 (FIG. 2) representing the field of goods or services. The attributes may be distinguished from each other by a predetermined field such as “food”, “travel”, or “car”.

  Further, in the web beacon illustrated in the above formula, the advertisement that transmitted the above-described session ID stored by the user terminal 10, the IP address of the user terminal 10, and the purchase completion page 35 with web beacon using a known tag format or the like. The identification information of the main server 30 or the identification information of the purchase completion page can be included in any combination. In FIG. 1, these pieces of information are transmitted from the purchase completion page display unit 16 of the user terminal 10 to the purchase completion page browsing notification reception unit 45 of the advertisement management server 40.

  In this way, the user terminal 10 receives a page with the above-described web beacon from the affiliate server 20 or the advertiser server 30, thereby accessing a corresponding receiving unit of the advertisement management server 40 for each page reception. To do. The advertisement management server 40 can acquire information indicating that the user terminal 10 has accessed the advertisement management server 40 as information including the session ID of each access.

(Advertising management server 40)
The advertisement management server 40 illustrated in FIG. 1 is a server that can distribute an advertisement fee to a plurality of affiliate participants that can be included in the motive of the user's purchase decision, according to an embodiment of the present invention. The advertisement management server 40 includes a page browsing notification receiving unit 41, a page browsing history storage unit 42, an advertisement page browsing notification receiving unit 43, an advertisement page browsing history storage unit 44, a purchase completion page browsing notification receiving unit 45, and a purchase completion page. It includes browsing storage means 46, user terminal specifying information extracting means 47, advertisement extracting means 48, retroactive step number extracting means 49, and reward target specifying means 50 as advertising fee distribution means. Further, the advertisement management server 40 includes a browsing history DB (database) 60 and an advertising fee distribution destination DB 70 as a browsing history storage unit. Each of the browsing history DB 60 and the advertisement fee distribution destination DB 70 may be allocated to a storage device or the like that the advertisement management server 40 includes as appropriate, or any of them may be an independent database server and can be designed as appropriate.

  When the page display means 12 of the user terminal 10 refers to the information included in the web beacon of the advertisement banner 23 with the web beacon for the screen display on the display unit 18 of the user terminal 10, the page browsing notification receiving means 41 The information that the advertisement management server 40 has been accessed is acquired. The information includes the session ID stored by the user terminal 10, the IP address of the user terminal 10, the affiliate ID 62 that transmitted the advertisement banner 23 with the web beacon, and the advertisement ID 63 that is identification information of the advertisement displayed on the user terminal 10. Etc. can be included.

  The page browsing history accumulation storage means 42 accumulates and stores the information received from the user terminal 10 via the above-described web beacon-attached advertisement banner 23 in the browsing history DB 60. In the advertisement management server 40 of FIG. 1, this stored and stored information is indicated as “information A”. “Information A” includes a session ID, an IP address of the user terminal 10, an affiliate ID 62, and an advertisement ID 63 as information that the advertisement banner is displayed on the user terminal 10.

  The advertisement page browsing notification receiving means 43 refers to the information contained in the web beacon of the advertisement page 33 with the web beacon for the advertisement page display means 15 of the user terminal 10 to display the screen on the display unit 18 of the user terminal 10. Sometimes, the information that the advertisement management server 40 has been accessed is acquired. The information can include the above-described session ID stored by the user terminal 10, the IP address of the user terminal 10, the identification information of the advertiser server 30 that transmitted the advertisement page 33 with the web beacon, the advertisement page ID 64, and the like.

  The advertisement page browsing history accumulation storage unit 44 accumulates and stores the information received from the user terminal 10 via the advertisement page 33 with the web beacon described above in the browsing history DB 60. In the advertisement management server 40 of FIG. 1, this stored and stored information is indicated as “information B”. “Information B” includes the session ID stored by the user terminal 10, the IP address of the user terminal 10, and the advertisement page ID 64 as information that the advertisement page has been displayed on the user terminal 10. Therefore, the advertisement management server 40 can store and use information specifying an advertisement page associated with the user terminal for which purchase decision has been made in the browsing history DB 60.

  The purchase completion page browsing notification receiving means 45 is information that the purchase completion page display means 16 of the user terminal 10 includes in the web beacon of the purchase completion page 35 with web beacon for screen display on the display unit 18 of the user terminal 10. When referring to, the information that the advertisement management server 40 has been accessed is acquired. The information is the session ID stored by the user terminal 10, the IP address of the user terminal 10, the identification information of the advertiser server 30 that has transmitted the purchase completion page 35 with the web beacon, or the purchase information that is the purchase completion page. A completion page ID 65 (FIG. 2) or the like can be included. The advertisement management server 40 specifies the session ID and the IP address of the user terminal 10 associated with the purchase of the specific product or service using the information indicating that the user has purchased the specific product or service. Further, the purchase completion page browsing notification receiving unit 45 instructs the subsequent user terminal specifying information extracting unit 47 to extract the user terminal specifying information associated with the purchase completion page 35 with web beacon. The user terminal specifying information will be described later.

  The purchase completion page browsing storage means 46 indicates the information received from the user terminal 10 through the purchase completion page 35 with web beacon as “information C”. “Information C” includes the session ID, the IP address of the user terminal 10 and the purchase completion page ID 65 stored by the user terminal 10 as information indicating that the purchase completion page is displayed on the user terminal 10.

  The user terminal specifying information extracting unit 47 extracts the user terminal specifying information associated with the purchase completion page with web beacon 35 in response to an instruction from the purchase completion page browsing notification receiving unit 45. Here, user terminal specific information points out the information for specifying the user terminal 10 which transmitted the purchase completion page 35 with the said web beacon. Specifically, the user terminal specifying information is a session ID associated with the purchase completion page 35 with web beacon and the IP address of the user terminal 10. That is, the user terminal specifying information is related to the purchase completion page 35 with the web beacon and transmitted from the page display means 12 to the page browsing notification receiving means 41, the purchase completion page 35 with the web beacon, From the purchase completion page display means 16 having the relation to the information transmitted from the advertisement page display means 15 to the advertisement page browsing notification receiving means 43 and the purchase completion page 35 with web beacon. These are the session ID and the IP address of the user terminal 10 that are included in the information transmitted to the purchase completion page browsing notification receiving means 45 in common. The user terminal identification information extraction unit 47 transmits the extracted user terminal identification information to the subsequent advertisement extraction unit 48. Further, the user terminal identification information extraction unit 47 extracts information associated with the extracted user terminal identification information from the browsing history DB 60 and transmits the extracted information to the subsequent advertisement extraction unit 48. In addition, the user terminal specific information extraction unit 47 may store this association in the form of a flag or the like in an appropriate area in the browsing history DB 60.

  The advertisement extracting means 48 is associated with the user terminal specifying information from the information in the browsing history DB 60 extracted by the user terminal specifying information extracting means 47, and has the same attribute as the purchased product corresponding to the purchase completion page 35 with the web beacon. Extract ads with The data structure of the browsing history DB 60 will be described later with reference to FIG. As this attribute, an attribute stored in a predetermined area in the browsing history DB 60 is used. For example, when the purchased product is a travel service, the advertisement extraction unit 48 extracts an advertisement having a travel service attribute from information in the browsing history DB 60 associated with a specific session ID and the IP address of the user terminal 10. .

  The retroactive step number extraction means 49 is associated with the user terminal identification information from the information in the browsing history DB 60 extracted by the advertisement extraction means 48 and can be retroactive from the point of time when the purchase completion page 35 with web beacon is displayed. Extract web pages that contain advertising banners within the range of steps. That is, the retroactive step number extraction means 49 extracts the advertising banner 23 with a web beacon that originates from the affiliate server 20 and is within a range of predetermined retroactive steps. The predetermined number of steps that can be retroactively set can be a predetermined number of steps such as three steps, four steps, or five steps. Furthermore, the predetermined number of steps that can be retroactively may have an appropriate time limit. For example, the retroactive step number extraction means 49 calculates a predetermined number of steps within a time limit of 30 minutes, 1 hour or 2 hours from the time when the user terminal 10 displays the purchase completion page 35 with the web beacon. Alternatively, it may be handled as a predetermined number of steps that can be retroactively performed.

  The reward target specifying means 50 specifies the affiliate participant who distributes the advertising fee for the information extracted from the browsing history DB 60 by the retroactive step number extracting means 49. Further, the reward target specifying means 50 calculates an advertising fee to be distributed according to a predetermined method in association with the identified affiliate participant, and the affiliate participant information and the calculated advertising fee are stored in the advertising fee distribution destination DB 70. Remember. The predetermined method can be determined in advance based on the fact that the advertisement banner of the advertisement has the same attribute as the purchased product according to the number of steps described above. An example of calculating the advertisement fee will be described later with reference to FIG.

The browsing history DB 60 can store the following information in association with specific user terminal identification information, that is, in association with a specific session ID and the IP address of the user terminal. Details of the data structure of the browsing history DB 60 will be described later with reference to FIG.
(Browsing History Information-1) Affiliate Participant Affiliate ID 62 that has transmitted the advertising banner 23 with a web beacon to the user terminal 10;
(Browse History Information-2) Advertisement ID 63 for identifying a plurality of advertisements included in the advertisement banner 23 with web beacon,
(Browsing history information-3) Advertisement page ID 64 for identifying the advertisement page 33 with web beacon, and (Browsing history information-4) Purchase completion page ID 65 for identifying the purchase completion page 35 with web beacon.

The advertising fee distribution destination DB 70 can store the following information in association with specific user terminal identification information, that is, in association with a specific session ID and the IP address of the user terminal. Details of the data structure of the advertisement fee distribution destination DB 70 will be described later with reference to FIG.
(Advertisement fee distribution information-1) Affiliate participant's affiliate ID 72 that transmitted the advertising banner 23 with web beacon to the user terminal 10,
(Advertising fee distribution information-2) 73 retroactive steps used by the retroactive step number extraction means 49,
(Advertising fee distribution information-3) Information related to calculation of advertising fees by the reward target specifying means 50, and (Advertising fee distribution information-4) Information of advertising charges calculated by the reward target specifying means 50.

  Thus, the user terminal 10 refers to the advertisement management server 40 according to each tag by displaying the advertisement banner 23 with a web beacon, the advertisement page 33 with a web beacon, and the purchase completion page 35 with a web beacon. The advertisement management server 40 according to the present embodiment identifies an affiliate participant in a range of a predetermined number of steps that is associated with information for identifying the user terminal 10 and can be retroactive in response to the reference by the user terminal 10. Thus, the advertising fee distributed based on the product purchase can be calculated. Therefore, according to the invention described in the present embodiment, it is possible to provide the advertisement management server 40 that manages the advertisement by connecting to the user terminal 10 so as to be communicable. Further, according to the invention described in the present embodiment, a system in which such an advertisement management server 40 and the user terminal 10 are connected so as to communicate with each other can be provided.

[Browsing history]
FIG. 2 shows a data structure of the browsing history DB 60 according to the present embodiment. The data structure of the browsing history DB 60 illustrated in FIG. 2 includes a history number 61, an affiliate ID 62, an advertisement ID 63, an advertisement page ID 64, a purchase completion page ID 65, and an attribute 66 in association with each other.

  The following description describes information stored in the browsing history DB 60 in association with specific user terminal identification information, that is, in association with a specific session ID and a specific user terminal IP address. Even if the information is associated with the IP address of the same user terminal and stored in the browsing history DB 60, if the session ID is different, the advertisement management server 40 according to the present embodiment relates the information to each other. It can be treated as non-sexual information.

  The history number 61 is a number representing the order in which information stored in the browsing history DB 60 in association with a specific session ID and a specific user terminal IP address is typically arranged over time. For example, the history number 61 is represented by an integer in ascending order such as 1, 2, 3,..., And indicates that time has elapsed in this order, but is not limited thereto.

  In the example illustrated in FIG. 2, the information of the history numbers “1” to “4” represents that the web beacon-added advertisement banner 23 is displayed on the specific user terminal 10. The information of the history number “5” represents that the web beacon-added advertisement page 33 is displayed on the specific user terminal 10. The information of the history number “6” represents that the purchase completion page 35 with the web beacon is displayed on the specific user terminal 10.

  The affiliate ID 62 is information for identifying an affiliate participant. The affiliate ID 62 is used as information for identifying an affiliate participant in one affiliate server 20. In the example shown in FIG. 2, any information whose history number 61 is “1” to “4” has a specific affiliate ID 62. For example, information whose history number 61 is “1” is associated with an affiliate participant whose affiliate ID 62 is “abc”, and so on. Information whose history numbers are “5” and “6” does not have a specific affiliate ID 62, indicating that they are not affiliate participants.

  The advertisement ID 63 is information for identifying an advertisement included in a web page included in the affiliate server 20. The advertisement ID is used as information for identifying an advertisement included in a web page transmitted from the affiliate server 20 to the user terminal 10. In the example illustrated in FIG. 2, the advertisement ID 63 of information whose history number 61 is “2” is associated with “# 3”, and so on. The notation of the advertisement ID 63 can be designed as appropriate. For example, the notation “# 3” may represent the third of a plurality of advertisements.

  The advertisement page ID 64 is information for identifying an advertisement page that the advertiser server 30 has. The advertisement page ID 64 is used as information for identifying the advertisement page transmitted from the advertiser server 30 to the user terminal 10. In the example shown in FIG. 2, the advertisement page ID 64 of the information whose history number 61 is “5” is “klm”, and the information whose history number 61 is “5” is the advertisement page of the advertiser server 30. It represents that.

  The purchase completion page ID 65 is information for identifying a purchase completion page displayed on the user terminal 10. The purchase completion page ID 65 is used as information for identifying a purchase completion page transmitted from the advertiser server 30 to the user terminal 10. In the example shown in FIG. 2, information whose history number 61 is “6” corresponds to the fact that the purchase completion page 35 with web beacon is displayed on the user terminal 10, and information “pqr” as the purchase completion page ID 65. including.

  The attribute 66 is an attribute of an advertisement included in an advertisement banner transmitted from the affiliate server 20 to the user terminal 10 or an advertisement page transmitted from the advertiser server 30 to the user terminal 10. The attributes 66 may be distinguished from each other by a predetermined field such as “food”, “travel”, or “car”, for example.

  Such an attribute 66 is used for the advertisement extraction means 48 to extract an advertisement having the same attribute as the purchased product corresponding to the purchase completion page 35 with the web beacon. In the example illustrated in FIG. 2, the attribute 66 associated with the information whose history number 61 is “6” is “travel”, and the attribute 66 indicates that the purchase completion page 35 with web beacon is the specific user terminal 10. Has an association with what is displayed. The information with the history number 61 of “6” and the information with the other history number 61 having the same attribute 66 are extracted by the advertisement extraction means 48 as information having relevance for the purchase completion. That is, the information of the history number “1” and the information of the history number “4” are obtained by the advertisement extracting unit 48 as information of another history number 61 having the same attribute 66 as the information having the history number 61 “6”. Extracted.

  By doing in this way, browsing history DB60 concerning this embodiment is related with specific session ID and the IP address of specific user terminal 10, history number 61, affiliate ID62, advertisement ID63, advertisement page ID64, purchase completion A page ID 65 and an attribute 66 can be stored. The browsing history DB 60 can also accumulate and store these information in association with a specific session ID and a specific user terminal 10 IP address.

[Advertising fee distribution destination]
FIG. 3 shows a data structure of the advertisement fee distribution destination DB 70 according to the present embodiment. The data structure of the advertising fee distribution destination DB 70 illustrated in FIG. 3 includes a history number 71, an affiliate ID 72, a retroactive step number 73, an effect weight 74, and a distributed advertising fee 75 in association with each other.

  The following description describes information stored in the advertisement fee distribution destination DB 70 in association with specific user terminal identification information, that is, in association with a specific session ID and a specific user terminal 10 IP address. Even if the information is associated with the IP address of the same user terminal 10 and stored in the advertisement fee distribution destination DB 70, if the session ID is different, the advertisement management server 40 according to the present embodiment It can be treated as unrelated information.

  The history number 71 is a number for arranging the information of the affiliate participant who is the target for distributing the advertisement fee specified by the reward target specifying means 50 described above. The history number 71 is a number representing the order in which information of affiliate participants who distribute such advertising fees is typically arranged over time. For example, the history number 71 is represented by an integer in ascending order such as 1, 2, 3,..., And indicates that time has passed in this order, but is not limited thereto. In the example shown in FIG. 3, the smaller history number 71 is the information that precedes in time.

  The affiliate ID 72 is the same information as the affiliate ID 62 in the data structure (FIG. 2) of the browsing history DB 60 described above. The affiliate ID 72 is stored in the advertisement fee distribution destination DB 70.

  The retroactive step number 73 is the number of steps extracted by the retroactive step number extracting means 49 described above. The number of steps represents, for example, the number of page transitions that have elapsed before the purchase of the product for the web page including the advertisement banner displayed on the user terminal 10. Contrary to the above-mentioned history number 71, there are cases where a web page displayed in advance in time is represented by a large retroactive step number 73. In the example illustrated in FIG. 3, four pieces of information having retroactive step numbers 73 of “4”, “3”, “2”, and “1” are illustrated. These correspond to the pieces of information having the history numbers 61 “1”, “2”, “3”, and “4” shown in FIG. 2 in the same order.

  The effect weight 74 is weighting information used when the above-described reward target specifying unit 50 distributes an advertisement fee to a plurality of affiliate participants. For example, the effect weight 74 is set so that the higher the advertising fee is distributed to the affiliate participant who has transmitted the advertisement banner considered to be highly relevant to the product purchase to the user terminal 10. The relevance is that the attribute 66 in the browsing history DB 60 matches completely or partially between the attribute 66 associated with the web beacon-added advertisement banner 23 and the attribute 66 associated with the web beacon-added purchase completion page 35. It may be based on matching. Alternatively, the effect weight 74 is set so that a higher advertising fee is distributed to a web page having a smaller retroactive step number 73 among the web pages extracted by the retroactive step number extracting means 49. However, the effect weight 74 can be appropriately designed.

  In the example shown in FIG. 3, the effect weight 74 can be set based on the complete match or partial match of the attribute 66 in the browsing history DB 60 and the retroactive step number 73 in the advertisement fee distribution destination DB 70.

  For example, information whose history numbers 71 are “1” and “4” both include information “travel” as the same attribute 66 as the purchase completion page in the browsing history DB 60, so history numbers that do not include such information are included. It is possible to have an effect weight 74 that is larger than information in which 71 is “2”.

  Further, the attribute 66 of the information whose history number 71 is “3” is “car” and does not completely match “travel”. However, the effect weight 74 may be calculated as appropriate based on, for example, partial matching with the attribute 66 of the purchase completion page based on the co-occurrence of phrases in a predetermined web corpus or the like. Specifically, the effect weight 74 may be appropriately calculated based on the fact that the co-occurrence of the words “car” and “travel” is greater than or equal to a predetermined value in a predetermined web corpus.

  Further, the attribute 66 of the information whose history number 71 is “1” is “travel”, but the retroactive step number 73 is larger than the information of other history numbers 71. For this reason, the value of the effect weight 74 of the information whose history number 71 is “1” may be set smaller than the information whose history number 71 is “3”, for example.

  The distributed advertising fee 75 is information on the advertising fee that is weighted using the effect weight 74 described above. The distribution advertisement fee 75 may be a product of the amount of a predetermined advertisement fee and the effect weight 74, or may be a product of the number of points exchangeable for monetary value and the effect weight 74. For example, the distribution advertisement fee 75 is determined based on the predetermined amount and effect of the predetermined advertisement fee for each of the information having the history number 71 for each of the complete match, partial match or mismatch of the attribute 66. Calculated as the product of the weight 74.

  FIG. 3 also shows an example of a predetermined advertising fee that is determined in advance for calculating the distributed advertising fee 75. The amount of the predetermined advertisement fee is appropriately set, for example, 10,000 yen for the complete match of the attribute 66, 1000 yen for the partial match of the attribute 66, and 0 yen for the attribute 66 not matching. It may be set. Therefore, when the attribute 66 is completely matched to the purchase completion page (information with the history number 71 being “1” and “4”), the distributed advertising fee 75 is the amount of the predetermined advertising fee for the complete match. Calculated as the product of a certain 10,000 yen and the effect weight 74. In the case of partial match (information whose history number 71 is “3”), the distributed advertising fee 75 is calculated as the product of 1000 yen that is the amount of the predetermined advertising fee for partial matching and the effect weight 74. The If they do not match (information whose history number 71 is “2”), the distributed advertising fee 75 is calculated as a product of 0 yen, which is the amount of a predetermined advertising fee for not matching, and the effect weight 74.

  By doing in this way, the advertising fee distribution destination DB 70 according to the present embodiment matches the attribute of the purchased product completely with respect to the success-reward type advertisement within the range of the number of steps that can be retroactively determined from the purchase decision of the purchased product. Alternatively, information for distributing a predetermined advertisement fee can be generated based on the partial match and the number of steps until purchase decision. Therefore, the advertisement management server 40 or the like according to the present invention can distribute the advertisement fee to a plurality of affiliate participants that can be included in the motivation for purchase determination.

[How to manage ads]
FIG. 4 shows the steps of the method for managing advertisements according to this embodiment. FIG. 4A is a flowchart showing the steps in which the advertisement management server 40 stores the access information via the web beacon-added advertisement banner 23 by the user terminal 10 in the browsing history DB 60. FIG. 4B is a flowchart illustrating the steps in which the advertisement management server 40 stores access information via the web beacon-attached advertisement page 33 by the user terminal 10 in the browsing history DB 60. FIG. 4C shows various stages in which the advertisement management server 40 stores the access information via the purchase completion page 35 with the web beacon by the user terminal 10 in the browsing history DB 60 and identifies the reward object to which the advertisement fee is distributed. FIG.

  The affiliate server 20 and the advertiser server 30 that are communicably connected to the user terminal 10 will be described by using one affiliate server 20 and one advertiser server 30 as representatives. However, the advertisement according to the present embodiment is managed. The method is not limited to this, and may include operations by any number of affiliate servers 20 and any number of advertiser servers 30.

  First, FIG. 4A will be described. 4A, for example, the user of the user terminal 10 desires to browse a web page such as a blog, and the web page including the web banner with the web beacon 23 is displayed on the display unit 18 of the user terminal 10. Executed when trying to display.

  In step S <b> 11, the user terminal 10 transmits a page request to the affiliate server 20. The page request is specifically a web page transmission request. Such a transmission request is transmitted, for example, when a user operating the user terminal 10 desires a screen display of a specific web page.

In step S <b> 12, the affiliate server 20 receives a page request from the user terminal 10.
In step S <b> 13, the affiliate server 20 transmits a web page including the web beacon-added advertisement banner 23 together with the session ID to the user terminal 10.

In step S <b> 14, the user terminal 10 receives a web page including the advertisement banner 23 with a web beacon from the affiliate server 20 together with the session ID.
In step S <b> 15, the user terminal 10 accesses the advertisement management server 40 in order to display a web page including the advertisement banner 23 with the web beacon. The display unit 18 is used for the display.

In step S <b> 16, the advertisement management server 40 uses the page request from the user terminal 10 (request for a 1-pixel colorless transparent image; for example, the above-described image “affiliate-beacon.gif”) to the information that the user terminal 10 has accessed. Request).
In step S <b> 17, in response to receiving such a page request from the user terminal 10, the advertisement management server 40 stores the page browsing notification in the browsing history DB 60 in association with the identification information of the user terminal 10. The page browsing notification corresponds to “information A” shown in FIG.

  As known in the art, the affiliate server 20 can transmit a session ID for identifying the user terminal 10 to the user terminal 10 as information for managing a session with the user terminal 10. . The transmitted session ID is stored in the user terminal 10. The user terminal 10 refers to a file such as a small image stored in a predetermined area of the advertisement management server 40 via the web beacon by the process of step S15. At this time, the user terminal 10 transmits the session ID received from the affiliate server 20 to the advertisement management server 40. The advertisement management server 40 can identify the user terminal 10 using the session ID and the IP address of the user terminal 10 as identification information of the user terminal 10.

  Next, FIG. 4B will be described. 4B, for example, the user of the user terminal 10 is interested in the advertisement banner 23 with a web beacon displayed on the display unit 18 and browses an advertisement page linked to the banner. This is executed when the web beacon-attached advertisement page 33 is to be displayed on the display unit 18 of the user terminal 10.

In step S <b> 21, the user terminal 10 transmits an advertisement page request to the advertiser server 30. This advertisement page request is executed by, for example, a click operation on the above-described web beacon-added advertisement banner 23.
In step S <b> 22, the advertiser server 30 receives an advertisement page request from the user terminal 10.
In step S <b> 23, the advertiser server 30 transmits the web beacon-attached advertisement page 33 to the user terminal 10.

In step S <b> 24, the user terminal 10 receives the web beacon-added advertisement page 33 from the advertiser server 30.
In step S <b> 25, the user terminal 10 accesses the advertisement management server 40 in order to display the web beacon-added advertisement page 33.

In step S <b> 26, the advertisement management server 40 receives information that the user terminal 10 has accessed as a page request (request for a 1-pixel colorless transparent image; for example, request the above-mentioned image “kokukunushi-beacon.gif”). .
In step S27, in response to receiving such a page request from the user terminal 10, the advertisement management server 40 stores the advertisement page browsing notification in the browsing history DB 60 in association with the identification information of the user terminal 10. The advertisement page browsing notification corresponds to “information B” shown in FIG.

  The user terminal 10 accesses the advertisement management server 40 through the web beacon in the same manner as in step S15 by the process in step S25. At this time, the user terminal 10 also transmits the session ID received from the affiliate server 20 to the advertisement management server 40. The advertisement management server 40 can identify the user terminal 10 using the session ID and the IP address of the user terminal 10 as identification information of the user terminal 10.

  Furthermore, FIG. 4C will be described. In the steps shown in FIG. 4C, for example, the user of the user terminal 10 proceeds with the purchase procedure of a product or service based on the advertisement page 33 with web beacon, and the purchase completion page 35 with web beacon is displayed on the user terminal 10. This is executed when the image is displayed on the display unit 18.

In step S <b> 31, the advertiser server 30 transmits a purchase completion page 35 with a web beacon to the user terminal 10. This transmission is performed based on, for example, a user of the user terminal 10 instructing purchase of a product or service by a click operation or the like.
In step S <b> 32, the user terminal 10 receives the purchase completion page 35 with a web beacon from the advertiser server 30.
In step S33, the user terminal 10 accesses the advertisement management server 40 in order to display the purchase completion page 35 with the web beacon.

  The user terminal 10 accesses the advertisement management server 40 through the web beacon in the same manner as Step S15 and Step S25 by the process of Step S33. At this time, the user terminal 10 also transmits the session ID received from the affiliate server 20 to the advertisement management server 40. The advertisement management server 40 can identify the user terminal 10 using the session ID and the IP address of the user terminal 10 as identification information of the user terminal 10.

In step S34, the advertisement management server 40 requests the information that the user terminal 10 has accessed the page request from the user terminal 10 (request for a 1-pixel colorless transparent image; for example, the above-mentioned image “kanryou-beacon.gif”). ).
In step S <b> 35, in response to receiving such a page request from the user terminal 10, the advertisement management server 40 stores the purchase completion page browsing notification in the browsing history DB 60 in association with the identification information of the user terminal 10. The purchase completion page browsing notification corresponds to “information C” shown in FIG.

  In step S36, the advertisement management server 40 extracts user terminal specifying information. The user terminal specifying information is the session ID and the IP address of the user terminal 10 corresponding to the purchase completion page browsing notification.

  In step S37, the advertisement management server 40 extracts an advertisement having the same attribute as the purchased product from the browsing history DB 60. Thereby, the advertisement of the affiliate server 20 that has posted the advertisement banner having the same attribute as the purchased product is specified.

  In step S38, the advertisement management server 40 extracts the number of retroactive steps. Since this advertisement is associated with the affiliate ID 62 by the browsing history DB 60, the advertisement management server 40 can specify the affiliate ID 62 associated with the extracted advertisement. The predetermined number of steps that can be retroactively may have an appropriate limit so that the higher the price, the higher the number of steps that can be retroactively, depending on the price of the product or service for which purchase is accepted. Or you may make longer the period retroactively based on the browsing of a purchase completion page.

  In step S39, the advertisement management server 40 specifies a reward target. The identification is performed using the affiliate ID 62 extracted in step S38. Thereby, the advertisement management server 40 calculates an advertisement fee to be distributed according to a predetermined method in association with the identified affiliate participant, and the affiliate participant information and the calculated advertisement fee are stored in the advertisement fee distribution destination DB 70. Can be remembered. The predetermined method can be determined in advance according to the number of steps described above, for example.

  By doing in this way, the method for managing the advertisement according to the present embodiment can be retroactively performed for the product purchase associated with the specific session ID and the IP address of the user terminal 10 using the advertisement management server 40. Affiliate participants within a predetermined number of steps can be identified, and the advertising fee distributed based on the product purchase can be calculated.

  As mentioned above, although demonstrated using embodiment of this invention, the technical scope of this invention is not limited to the range as described in the said embodiment. Various modifications or improvements can be added to the above embodiment. It is apparent from the scope of the claims that the embodiments added with such changes or improvements can be included in the technical scope of the present invention.

DESCRIPTION OF SYMBOLS 10 User terminal 20 Affiliate server 23 Advertising banner with web beacon 30 Advertiser server 33 Advertising page with web beacon 35 Purchase completion page with web beacon 40 Advertising management server 42 Page browsing history storage unit 44 Advertising page browsing history storage unit 47 User Terminal specifying information extracting means 48 Advertisement extracting means 49 Retroactive step number extracting means 50 Reward target specifying means 60 Viewing history DB
70 Advertising fee distribution DB

Claims (5)

An advertisement management server that is communicably connected to a user terminal,
User terminal identification information for identifying the user terminal, advertisement identification information for identifying an advertisement, and affiliate from the user terminal at the stage of browsing each of a plurality of pages including advertisements provided by the affiliate server by the user terminal First receiving means for receiving a first notification including affiliate specifying information for specifying a participant;
First storage means for storing the information included in the received first notification in association with each other;
A second receiving means for receiving a second notification including the user terminal specifying information and the purchase completion page specifying information for specifying the purchase completion page at the stage of completion of the purchase by the user terminal;
The plurality of pages provided by the affiliate server corresponding to the affiliate specifying information associated with the user terminal specifying information included in the second notification received by the second receiving means in the first storage means based from each is displayed on the user terminal stage and said the order of page transition that elapsed between purchase by the user terminal, wherein the threshold value of an ad for a product or service is more largely set large, advertising An advertising fee distribution means for identifying an affiliate participant to whom a fee is to be distributed and distributing an advertising fee to the identified affiliate participant;
An advertisement management server comprising: The advertisement specifying information is an attribute of an advertisement product or service.
The advertisement management server according to claim 1. Third receiving means for receiving, from the user terminal, third notification including the user terminal specifying information and the advertising page specifying information at the stage of browsing the advertisement page provided by the advertiser server by the user terminal; ,
Second storage means for storing information included in the received third notification in association with each other;
The advertisement management server according to claim 1, further comprising: A method of managing advertisements by connecting a user terminal and an advertisement management server so that they can communicate with each other,
In the advertisement management server,
User terminal identification information for identifying the user terminal, advertisement identification information for identifying an advertisement, and affiliate from the user terminal at the stage of browsing each of a plurality of pages including advertisements provided by the affiliate server by the user terminal A first receiving step of receiving a first notification including affiliate specifying information for specifying a participant;
A storage step of storing the information included in the received first notification in association with each other;
A second receiving step of receiving a second notification including the user terminal specifying information and the purchase completion page specifying information for specifying the purchase completion page at the stage of purchase completion by the user terminal;
The plurality of pages provided by the plurality of affiliate servers corresponding to the affiliate specifying information associated in the storing step with the user terminal specifying information included in the second notification received in the second receiving step. An advertising fee based on the order of page transitions that have elapsed from the time each is displayed on the user terminal to the purchase of the product by the user terminal, and a threshold that is set larger as the price of the advertisement product or service increases. An advertising fee distribution step of identifying affiliate participants who are to be distributed, and distributing advertising fees to the identified affiliate participants;
To execute,
How to manage ads. An advertisement management system that connects a user terminal and an advertisement management server so that they can communicate, and further connects the user terminal, an affiliate server, and an advertiser server so that they can communicate with each other.
The user terminal is
A first notification including session identification information for identifying the user terminal received from the affiliate server, advertisement identification information for identifying an advertisement, and affiliate identification information for identifying an affiliate participant is provided by the affiliate server. First transmitting means for transmitting to the advertisement management server at the stage of browsing each of a plurality of pages including;
A second notification including purchase completion page information specifying the purchase completion page received from the advertiser server and the session identification information is transmitted to the advertisement management server at the stage of purchase completion by the user terminal. A transmission means,
The advertisement management server
First receiving means for receiving the first notification;
First storage means for storing the information included in the received first notification in association with each other;
Second receiving means for receiving the second notification;
A plurality of pages provided by the plurality of affiliate servers corresponding to the affiliate specifying information associated with the session identification information included in the second notification received by the second receiving unit in the first storage unit based from each is displayed on the user terminal stage and said the order of page transition that elapsed between purchase by the user terminal, wherein the threshold value of an ad for a product or service is more largely set large, advertising An advertising fee distribution means for identifying an affiliate participant to whom a fee is to be distributed and distributing an advertising fee to the identified affiliate participant;
Comprising
Advertising management system.

Images