JP2009157609A - Brick-and-mortar store affiliate system, brick-and-mortar store affiliate method, communication apparatus and affiliate management device and electronic coupon - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To validly achieve an affiliate program about the purchase of a brick-and-mortar store. <P>SOLUTION: A Web page containing content for introducing merchandise is linked to an electronic coupon. When a user who has visited a brick-and-mortar store after looking at the Web page, and downloading the electronic coupon purchases the merchandise, the linked electronic coupon is verified with information related with the electronic coupon downloaded in the brick-and-mortar store, and it is recognized that affiliate is established. Even in purchasing the merchandise in the brick-and-mortar store based on mouth-to-mouth information in a community site or the like, an affiliate program can be applied. The use of the electronic coupon increases an incentive of carrying it to the brick-and-mortar store, and increases such possibility that affiliate is established. Furthermore, the downloading of the electronic coupon to a communication apparatus such as a mobile telephone which is always carried by the user increases such possibility that affiliate is established. Also, the affiliate program can be used even for ordinary individuals. <P>COPYRIGHT: (C)2009,JPO&INPIT

Description

  The present invention relates to an actual store affiliate system, an actual store affiliate method, a communication device, an affiliate management device, and an electronic coupon. The present invention relates to a communication device, an affiliate management device, and an electronic coupon.

  In general, affiliate programs link websites, email magazines, etc. to corporate sites, and users who view them link to the website via the links to perform certain transactions (for example, product purchases, questionnaires). This is an advertising method in which a reward is paid to the user who hosts the link source site when entry, membership registration, and the like are performed.

  The specific processing procedure of the affiliate program using the Web page is as follows. First, a user's browser accesses a web site that publishes a web page that serves as an advertising medium, and accesses the merchant site by instructing a link to the advertiser's site (merchant site) set in this site. To do. If the user generates a transaction at the merchant site, a reward is paid according to the content of the transaction.

By the way, there is a demand for realizing an affiliate program in which a reward is paid not only for a transaction on a Web site but also for a case where a product is purchased at a real store. With regard to this request, for example, in the affiliate program described in Patent Document 1, an affiliate is established when a mail order is placed or a purchase is made at an actual store with a publication. , And.
JP 2005-78109 A

According to the technique described in Patent Document 1, a reward is paid for purchase at an actual store. However, it is inconvenient from the standpoint of a user who wants to purchase because it is necessary to bring a publication to establish an affiliate for purchase at an actual store. In this case, there is a problem that an affiliate program for actual store purchase cannot be effectively realized.
In addition, the technique described in Patent Document 1 applies an affiliate program for a specific member, and there is a problem that the affiliate program cannot be applied to general individuals.

The present invention has been made to solve the above-mentioned problems of the prior art, and the purpose thereof is an actual store affiliate system, an actual store affiliate method capable of effectively realizing an affiliate program for actual store purchase, It is to provide a communication device, an affiliate management device, and an electronic coupon.
Another object of the present invention is to provide an actual store affiliate system, an actual store affiliate method, a communication device, an affiliate management device, and an electronic coupon that can apply an affiliate program to general individuals.

  The invention of claim 1 of the present invention is a means for acquiring information relating to the first electronic coupon via a Web page introducing products, and information relating to the second electronic coupon at the actual store upon purchase of the goods. According to the result of the collation by the collating means, the collating means for collating the information on the first electronic coupon and the information on the second electronic coupon, and rewarding the creator of the Web page And an actual store affiliate system characterized by including a payment means for performing a process for paying.

  According to the invention of claim 1, when the information about the first electronic coupon and the information about the second electronic coupon are in a predetermined relationship, such as when the coupon IDs match as a result of the collation, the reward Processing to pay is performed. That is, a process for paying a reward according to the result of the collation is performed. In this way, since the information about the two electronic coupons is collated, the affiliate program can be applied at the actual store, and since the electronic coupon is used, the store can be urged and the possibility of establishing an affiliate is increased. Can do.

Here, the electronic coupon is composed of text data or image data, and presents a state displayed on a screen of a communication device such as a mobile phone, thereby discounting the selling price when purchasing a product, novelty This means that benefits such as presentation can be obtained. Benefits such as granting of reward points that can be used for shopping and an increase in the grant rate may be obtained (the same applies to the following description).
The “Web page creator” to be paid includes a person who created an article introducing the product, a person who took a photograph of the product, and the like (the same applies to the following description). ).

The invention according to claim 2 of the present invention is the step of acquiring information relating to the first electronic coupon via a web page that introduces the product, and the second electronic coupon at the actual store when the product is purchased. A web page creator according to a step of obtaining information on the collation, a collation step of collating information on the first electronic coupon with information on the second electronic coupon, and a collation result in the collation step And a payment step for performing a process for paying a reward.
According to the invention of claim 2, since the information about the two electronic coupons is collated, the affiliate program can be applied at the actual store, and since the electronic coupon is used, the store can be urged, and the affiliate The possibility of establishment can be increased.

According to a third aspect of the present invention, there is provided a means for acquiring information relating to a first electronic coupon via a web page introducing a product, and a second electronic coupon at an actual store when the product is purchased. And a means for acquiring information related to the first electronic coupon, and a process for collating the information about the first electronic coupon with the information about the second electronic coupon.
According to invention of Claim 3, the affiliate program in a real shop is realizable by collating the information regarding two electronic coupons. In addition, the process for collation is a concept including not only the collation process itself but also a process of transmitting an electronic coupon to the apparatus for collation processing by another apparatus.

Invention of Claim 4 of this invention, The acquisition means which acquires the information regarding the said 1st electronic coupon acquired in the communication apparatus of Claim 3, and the information regarding the said 2nd electronic coupon, A collation unit that collates information about the first electronic coupon acquired by the acquisition unit and information about the second electronic coupon, and the creator of the Web page according to the collation result of the collation unit And a payment means for performing a process for paying a reward.
According to invention of Claim 4, the affiliate program in a real shop is realizable by collating the information regarding two electronic coupons.

The invention according to claim 5 of the present invention is an electronic coupon that can be obtained via a web page on which word-of-mouth information introducing a product is described, and identifies a user who created the web page An electronic coupon characterized in that it includes a user ID for the purpose.
According to the invention of claim 5, by using the electronic coupon, it is possible to prompt a store visit and to increase the possibility of establishing an affiliate in an actual store.
In short, affiliates who purchase information from a community store based on word-of-mouth information on a community site by collating information about electronic coupons downloaded from a community site with information related to electronic coupons downloaded from a physical store.・ Apply the program.

  In the present invention, since information on two electronic coupons is collated, the affiliate program can be applied at the actual store, and since the electronic coupon is used, the store can be urged and the possibility of establishing an affiliate can be obtained. There is an effect that it can be increased. Moreover, since the electronic coupon acquired based on the word-of-mouth information is used, the affiliate program can be applied to general individuals.

Hereinafter, embodiments of the present invention will be described with reference to the drawings. In the drawings referred to in the following description, the same parts as those in the other drawings are denoted by the same reference numerals.
(System configuration)
FIG. 1 is a block diagram showing a configuration example of an actual store affiliate system according to an embodiment of the present invention. In the same figure, the actual store affiliate system of this example publishes the communication device 1 used by the user who transmits the word-of-mouth information, the communication device 2 used by the user who purchases the product based on the word-of-mouth information, and the word-of-mouth information. It is configured to include a community site management server 3 having a function of managing a community site, a management center device 4 that manages an affiliate program, and a store terminal 5 provided in an actual store that sells products.

In such a configuration, an electronic coupon is linked to a Web page including content introducing a product. A person who views the Web page and downloads the electronic coupon (hereinafter abbreviated as “DL” as appropriate) purchases the product at an actual store is considered affiliated. Hereinafter, the operation of this system will be described in more detail.
First, a coupon is registered in the community site management server 3 by the seller (step S100). The registration of the coupon may be performed from the store terminal 5 or may be performed from another device such as a server that manages the store terminal 5.

  Next, word-of-mouth information including the reputation of the product and the store of purchase is written on the community site by the word-of-mouth communication transmission user (step S101). For example, the word-of-mouth information is written on a well-known blog or a website explained by an individual. This word-of-mouth information registration is performed by an instruction from the communication device 1 used by the word-of-mouth communication user. It is also conceivable that word-of-mouth information is written by a seller or community site operator in addition to a word-of-mouth communication user.

  The user who sees the review information (that is, the purchase user) determines a purchase product / purchase store based on the review information. After this determination, the purchase user downloads the electronic coupon to the communication device used by the purchase user (step S102). Information on the electronic coupon such as a coupon ID, a user ID for identifying a user who created a Web page on which word-of-mouth information introducing a product is described, a purchase planned shop ID, and an expiration date are added to the electronic coupon. ing. In addition, about the user who DLed the electronic coupon, the user ID is memorize | stored in the management center apparatus 4. FIG.

  A user visits a store and purchases a target product. Payment at the time of purchase is made by a method using an electronic money function or a credit function built in the communication device 2. A reader / writer 5 a is connected to the store terminal 5, and predetermined data is exchanged between the reader / writer 5 a and the IC chip built in the communication device 2, so that an electronic money function or credit can be obtained. Function is realized.

  When purchasing this product, the electronic coupon that has been downloaded to the communication device 2 is used (step S103a). Thereby, the purchase user can obtain the privilege according to the contents of the electronic coupon. At the same time, an electronic coupon is downloaded from the store terminal 5 to the communication device 2 (step S103b). Information related to the electronic coupon such as a purchase store ID for identifying the purchased store and an expiration date is added to the electronic coupon. Note that step S103a and step S103b may be performed simultaneously (that is, with one action).

  When the user purchases a product as described above, two types of electronic coupons are matched inside the communication device 2. That is, the information regarding two electronic coupons is collated. As a result, if it is known that the site has been guided by the site, such as when the coupon IDs match, purchase information indicating the purchase fact is transmitted from the communication device 2 to the management center device 4 (step S104a). This purchase information includes a purchase user ID for identifying the user, a word-of-mouth information source user ID, and a coupon ID. Further, purchase price information relating to the purchase price is transmitted from the communication device 2 to the management center device 4 (step S104b). Note that the purchase information in step S104a and the purchase price information in step S104b may be transmitted simultaneously.

  The management center device 4 that has received the purchase information and the purchase price information refers to the DL history of the electronic coupon stored in the community site management server 3 and determines whether the electronic coupon is genuine or has an expiration date. It is determined whether or not there is any (step S105). At this time, the user ID and the coupon ID are confirmed, and billing processing is performed by discounting the coupon fee.

  Thereafter, the management center device 4 transmits purchase information to the community site management server 3 (step S106a). This purchase information includes a purchase user ID for identifying the user, a word-of-mouth information source user ID, and a coupon ID. In addition, the management center device 4 transmits information on the invitation fee to the community site management server 3 (step S106b). Note that the purchase information at step S106a and the information about the invitation fee at step S106b may be transmitted simultaneously.

The management center device 4 that has received the purchase information and the information related to the attraction fee pays the attraction fee to the word-of-mouth transmission user (step S107).
Further, the management center device 4 pays the manager of the actual store, etc., the amount obtained by subtracting the attraction fee and the settlement agent fee from the purchase price (step S108).
In the above description, the payment of the attraction fee or the like is performed by transfer to a bank account or the like, and steps S107 and S108 are notification processes indicating that the payment process has been completed.

Hereinafter, a configuration example of each device for realizing the above-described processing described with reference to FIG. 1 will be described.
(Community site management server)
FIG. 2 is a functional block diagram showing a configuration example of the community site management server 3 in FIG. In this figure, the community site management server 3 of this example is composed of a coupon / review information management unit 31 and a coupon DL history management unit 32.

  The coupon / review information management unit 31 includes a coupon registration unit 311 that performs processing for registering an electronic coupon sent from the store terminal 5, a coupon information storage unit 312 that functions as a database related to the electronic coupon, and a communication device for a review registration user. A review information registration unit 313 that performs a process of registering review information sent from 1, a review information storage unit 314 that functions as a database related to review information, and a coupon that performs a process of issuing an electronic coupon to the communication device 2 of a purchasing user The issuing unit 315 is configured.

Here, the structural example of the coupon information storage part 312 is shown by FIG. Referring to the figure, coupon information stored in the coupon information storage unit 312 includes “coupon ID”, “store ID”, “coupon content” indicating the content of a privilege obtained by presenting the coupon, “expiration date”, It consists of each information.
A configuration example of the word-of-mouth information storage unit 314 is shown in FIG. Referring to the figure, the word-of-mouth information stored in the word-of-mouth information storage unit 314 includes information of “user ID”, “coupon ID”, and “comment” that is word-of-mouth information.

  On the other hand, when a coupon is issued from the coupon issuing unit 315, the coupon DL history managing unit 32 functions as a coupon DL history registering unit 321 that registers that a DL has been downloaded, and a database relating to the DL history of the electronic coupon. DL history storage unit 322 to perform, DL history inquiry unit 323 for inquiring about the DL history of the electronic coupon registered in the DL history storage unit 322, and a fee for receiving and distributing a fee for the communication device 1 of the word-of-mouth registered user The receiving / distributing unit 324 is configured.

Here, a configuration example of the DL history storage unit 322 is shown in FIG. Referring to the figure, DL history information stored in the DL history storage unit 322 includes “date / time”, “coupon ID”, “purchasing user ID”, “review registration user ID” indicating the date and time of DL, It consists of each information.
The community site management server 3 described above can be realized by using a known server device. And the function of each part is realizable when CPU runs software or firmware.

(Management center device)
FIG. 6 is a functional block diagram showing a configuration example of the management center apparatus 4 in FIG. In the figure, the management center device 4 of this example has two functions: a payment collection agent payment settlement infrastructure 41 and a purchase fact verification infrastructure 42.
The payment collection agency payment settlement infrastructure 41 includes a billing reception unit 411 that receives coupon ID, purchase store ID, and purchase date information from the store terminal 5, and a price collection unit 412 that collects the product price from the communication device 2 of the purchase user. , A payment history storage unit 413 that stores the payment price, a price payment unit 414 that pays the price to the store terminal 5, a payment history verification unit 415 that performs verification related to the payment history, a coupon ID, a word-of-mouth communication user ID, A fee collection / payment unit 416 that transmits information related to the purchase user ID and collects and pays fees to the community site management server is configured.
Here, a configuration example of the settlement history storage unit 413 is shown in FIG. Referring to the figure, the payment history information stored in the payment history storage unit 413 indicates “user ID”, “date and time” indicating purchase date and time, “store ID” indicating purchased store, and purchase amount. It consists of each information of “amount”.

On the other hand, the purchase fact collation base 42 inquires the DL history related to the electronic coupon to the purchase history UL reception unit 421 that receives upload of information related to the purchase history (hereinafter abbreviated as UL as appropriate) and the community site management server 3. A DL history inquiry unit 422; a payment history inquiry unit 423 that makes a payment history inquiry to the payment history verification unit 415; a purchase history, a DL history, and a purchase-payment-DL history verification unit 424 that checks the payment history. , A purchase certificate issuance unit 425 that issues a purchase certificate according to the result of collation by the purchase-settlement-DL history collation unit 424.
The management center device 4 described above can be realized using a known server device. And the function of each part is realizable when CPU runs software or firmware.

(Communication device)
FIG. 8 is a functional block diagram illustrating a configuration example of the communication device 2 of the purchase user in FIG. In the figure, the communication device 2 of the present example is stored in a communication unit 21 that communicates with other devices, a coupon storage unit 22 that stores an electronic coupon downloaded via the communication unit 21, and a coupon storage unit 22. For the electronic coupon that is downloaded from the community site management server 3 and the coupon verification unit 23 that compares the DL downloaded from the store terminal 5 when visiting the store, and the electronic coupon, various data are displayed. The display unit 24 includes a control unit 25 that controls each unit in the apparatus.

For this communication device 2, a mobile phone having a function of DL electronic coupons can be used. A movable notebook computer may be used as the communication device 2.
The communication device 2 described above can be realized using a known server device. And the function of each part is realizable when CPU runs software or firmware.
As for the communication device 1 of the word-of-mouth registered user, if it has a function of describing word-of-mouth information including the reputation of the product and the store of purchase on the community site, either a mobile phone or a portable notebook computer can be used. It may be used.

(Store terminal)
FIG. 9 is a functional block diagram showing a configuration example of the store terminal 5 in FIG. In the figure, the store terminal 5 of this example includes a communication unit 51 that communicates with other devices, a coupon storage unit 52 that stores electronic coupons for DL to be transmitted to the communication device of the user who visited the store, The control part 53 which controls each part of these is comprised.
The store terminal 5 transmits an electronic coupon to the communication device via the communication unit 51 when there is a DL request from the communication device of the user when the user visits the store.

(Operation sequence example 1)
FIG. 10 is a sequence diagram showing an operation example 1 of the present system. In the figure, an electronic coupon (store ID / content / expiration date) is registered from the seller to the community site management server 3 (step S100). The coupon / word-of-mouth information management unit of the community site management server 3 pays out a coupon ID and notifies the seller (step S100 ′).
The user of the communication apparatus 1, the dealer, or the community operator registers the word-of-mouth information (comment / coupon ID) in the community site (step S101). The coupon / review information management unit of the community site management server 3 records review information together with the user ID.

  The user of the communication device 2 who has determined the product / purchase store based on the review information in the community site receives the electronic coupon (including the coupon ID, the review transmission user ID, the store ID, and the expiration date) from the community site management server 3 (Step S102). Coupon issued users and the like (DL user ID, word-of-mouth communication user ID, coupon ID, DL date) are stored in the management center device 4.

When the user visits the store, the target product is purchased using the electronic coupon (step S103a). Simultaneously with this purchase, an electronic coupon (including store ID / coupon ID / purchase date) is transmitted to the user's communication device 2 (step S103b). The electronic coupon transmitted at the time of purchase functions as purchase certification information.
The purchase price is charged from the store terminal 5 to the management center (payment collection agent payment settlement base) (store ID, purchase user ID, amount, purchase date, coupon ID).

  In the communication device 2, two types of electronic coupons are collated (step S 103 ′), and if it is known that the purchase has been made based on the word-of-mouth information, the purchase user ID / word-of-mouth communication user ID / coupon is sent to the management center device 4. The ID and purchase date are reported (step S104a). Further, processing for paying the purchase price from the communication device 2 to the management center device 4 is performed (step S104b). In the management center apparatus 4, an inquiry (coupon ID / word-of-mouth communication user ID / purchased user ID) is made from the purchase fact verification base to the coupon DL history management unit (step S105). And the validity of a coupon is confirmed by whether it corresponds with the notification content from a user's communication apparatus 2. FIG.

The purchase fact collation base in the management center apparatus 4 notifies the purchase user ID / coupon ID / date to the settlement base such as the charge collection agency (step S106a).
The payment collection agent payment settlement platform in the management center apparatus 4 confirms the purchase user ID and coupon ID, discounts the fee for the coupon, and collects the charge from the user (step S106b). The community site management server 3 pays an invitation fee to the user who has written the review information (step S107).
The management center device 4 subtracts the settlement agency fee and the attraction fee from the collected price and pays it to the store (step S108).
If the operation sequence as described above is adopted, the information about the two electronic coupons is collated, so the affiliate program can be applied at the actual store and the electronic coupon is used, so the store visit can be encouraged. , Increase the possibility of establishing an affiliate.

(Operation sequence example 2)
FIG. 11 is a sequence diagram showing an operation example 2 of the present system. In the figure, the processing from step S100 to step S103b is the same as in the case of the operation sequence example 1 described above with reference to FIG.
The difference between the operation sequence example 2 and the operation sequence example 1 is that an electronic coupon matching process (step S103 ′) is performed in the management center device 4. That is, after information about two electronic coupons is reported from the communication device 2 to the management center device 4 (step S104a) and an inquiry to the coupon DL history management unit is made (step S105), two types of electronic coupons Are collated (step S105 ′).
The subsequent operations are the same as those in the operation sequence example 1 described above with reference to FIG.

(Example of electronic coupon verification process)
An example of the electronic coupon matching process in step S103 ′ in FIG. 10 and step S105 ′ in FIG. 11 will be described with reference to FIG. In the description of FIG. 12, information related to the electronic coupon downloaded from the community site management server is referred to as “coupon information”, and information related to the electronic coupon downloaded from the store terminal is referred to as “purchase proof information”.
In the figure, first, coupon information is read (step S801). This coupon information includes information related to a coupon ID, a word-of-mouth registration user ID, a planned purchase store ID, and an expiration date.
Next, purchase proof information is read (step S802). The purchase proof information includes information regarding the store ID, coupon ID, and date of visiting the store.

  Then, it is determined whether or not the purchase planned store ID of the coupon information matches the store ID of the purchase certification information (step S803). If they do not match as a result of the determination, the purchase certificate and the coupon are irrelevant (steps S803 → S807), and the affiliate is not established. Note that even if the purchase planned store ID does not completely match, it may be determined as “match” if a part of the ID completely matches. For example, if a plurality of stores have a certain relationship (for example, affiliated stores by the same manager, etc.), if part of the ID (for example, a number common to affiliated stores) matches, “match” May be determined.

If the IDs match as a result of the determination in step S803, it is next determined whether the date of visiting the store is within the expiration date included in the coupon information (step S804). As a result of the determination, if it is not within the expiration date, the purchase certificate information and the coupon information are irrelevant (steps S804 → S807), and the affiliate is not established.
If the result of determination in step S804 is that it is within the expiration date, it is then determined whether the coupon ID of the coupon information matches the coupon ID of the purchase certificate information (step S805). As a result of the determination, if it is not within the expiration date, the purchase certificate information and the coupon information are irrelevant (steps S805 → S807), and the affiliate is not established.
If the IDs match as a result of the determination in step S805, it is determined that the purchase has been performed using the coupon (step S805 → S806), and the affiliate is established.

(Actual store affiliate method)
In the system described above, the following actual store affiliate method is adopted. That is, a step (step S102 in FIG. 10 and FIG. 11) of acquiring information on the first electronic coupon via a Web page that introduces the product, and a second electronic in the actual store when the product is purchased. A step of acquiring information related to the coupon (step S103b in FIGS. 10 and 11), and a verification step of verifying the information related to the first electronic coupon and the information related to the second electronic coupon (step S103 in FIG. 10) ', Step S105' in FIG. 11) and a payment step (Step S107 in FIGS. 10 and 11) for performing a process of paying a reward to the creator of the Web page according to the result of matching in the matching step. ) And the actual store affiliate method is adopted.
If such an actual store affiliate method is adopted, information on two electronic coupons is collated, so the affiliate program can be applied at the actual store and the electronic coupon is used, so that the store visit is encouraged. And increase the possibility of establishing an affiliate.

(Electronic coupon)
In the system described above, the following electronic coupons are used. That is, an electronic coupon that can be acquired via a web page on which word-of-mouth information introducing a product is described and includes a user ID for identifying the user who created the web page is used. It has been. By using such an electronic coupon, it is possible to encourage a visit to the store and increase the possibility of establishing an affiliate at the actual store.

(Summary)
In the present invention, when an electronic coupon is linked to a web page including content introducing a product, and the person who viewed the web page and downloaded the electronic coupon purchases the product at an actual store, An affiliate is established. Since an electronic coupon is used, there is a high incentive to bring it to an actual store, and there is a high possibility that an affiliate will be established. Furthermore, since electronic coupons are always downloaded to a communication device such as a mobile phone that is carried around, the possibility of establishing an affiliate is also high in this respect. Therefore, the affiliate program can be effectively applied to the purchase of goods at the actual store.

As mentioned above, although embodiment of this invention was described, this invention is not limited to the said embodiment, A various deformation | transformation is possible within the range of the technical thought. As modifications, for example, the following can be considered.
(1) Electronic coupons related to the same product, to which different user IDs are added, are DLed multiple times, and the product may be purchased at an actual store. In such a case, the reward for establishing an affiliate may be distributed to all the users corresponding to the user IDs. In this distribution, the distribution ratio may be different according to the order in which the electronic coupons are downloaded or the order in which the word-of-mouth information is written on the Web page.
Also, instead of distributing to all the users corresponding to those user IDs, only the user corresponding to the user ID that is added to the latest electronic coupon that was DL or the electronic coupon that was first DL is rewarded by affiliate establishment You may make it give.

(2) The affiliate program may be applied not only to the purchase of goods but also to the case where a service is provided. In this case, the user who DLs the electronic coupon on the terminal after seeing the word-of-mouth information may establish the affiliate by collating with the electronic coupon downloaded from the store terminal when receiving the service at the actual store. it can.
(3) In the above description, the case where payment is made by the method using the electronic money function or credit function built in the communication device has been described. However, the case where the price is paid in cash. Alternatively, an affiliate program may be applied. Even in this case, it is necessary to exchange predetermined data between the reader / writer 5 a and the IC chip built in the communication device 2 and DL the electronic coupon to the communication device 2. In this case, neither electronic money consumption nor credit settlement processing is performed.

  INDUSTRIAL APPLICABILITY The present invention can be used when an affiliate program is effectively applied for product purchase at an actual store.

It is a block diagram which shows the structural example of the real shop affiliate system which concerns on embodiment of this invention. It is a functional block diagram which shows the structural example of the community site management server in FIG. It is a figure which shows the structural example of a coupon information storage part. It is a figure which shows the structural example of a review information storage part. It is a figure which shows the structural example of a DL log | history storage part. It is a functional block diagram which shows the structural example of the management center apparatus in FIG. It is a figure which shows the structural example of a payment log | history storage part. It is a functional block diagram which shows the structural example of the communication apparatus of the purchase user in FIG. It is a functional block diagram which shows the structural example of the shop terminal in FIG. It is a sequence diagram which shows the operation example 1 of this system. It is a sequence diagram which shows the operation example 2 of this system. It is a flowchart which shows the example of the collation process of an electronic coupon.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1, 2 Communication apparatus 3 Community site management server 4 Management center apparatus 5 Store terminal 5a Reader / writer 21 Communication part 22 Coupon storage part 23 Coupon collation part 24 Display part 25 Control part 31 Coupon / review information management part 32 History management part 41 Charge collection agency payment infrastructure 42 Purchasing fact verification infrastructure 51 Communication unit 52 Coupon storage unit 53 Control unit 311 Coupon registration unit 312 Coupon information storage unit 313 Review information registration unit 314 Review information storage unit 315 Coupon issue unit 321 Coupon DL history registration unit 322 DL history storage unit 323 DL history inquiry unit 324 Fee reception / distribution unit 411 Request reception unit 412 Price collection unit 413 Payment history storage unit 414 Payment payment unit 415 Payment history collation unit 416 Commission collection / payment unit 421 Purchase history UL reception unit 422 DL History inquiry section 423 Payment history inquiry section 424 Purchasing-settlement-DL history matching section 425 Purchasing certificate issuing section

Claims (5)

  Means for acquiring information on the first electronic coupon via a web page introducing the product, means for acquiring information on the second electronic coupon at the actual store when the product is purchased, and the first Collating means for collating information related to the electronic coupon with information related to the second electronic coupon, and payment means for performing processing for paying the creator of the Web page according to the result of collation by the collating means; Real store affiliate system characterized by including   Obtaining information about the first electronic coupon via a web page introducing the product, obtaining information about the second electronic coupon at a real store when purchasing the product, and the first A collation step for collating information on an electronic coupon with information on the second electronic coupon, and a payment step for performing a process for paying the creator of the Web page according to the collation result in the collation step; An actual store affiliate method characterized by including:   Means for acquiring information on the first electronic coupon via a web page introducing the product, and means for acquiring information on the second electronic coupon at the actual store when purchasing the product, A communication apparatus that performs processing for collating information related to one electronic coupon and information related to the second electronic coupon.   The acquisition means which acquires the information regarding the said 1st electronic coupon acquired in the communication apparatus of Claim 3 and the information regarding the said 2nd electronic coupon, The said 1st electronic coupon acquired by the said acquisition means A payment unit that performs a process for paying the creator of the Web page according to a result of the verification by the verification unit, and a verification unit that collates information on the second electronic coupon and information on the second electronic coupon Affiliate management device characterized by including.   An electronic coupon that can be obtained via a web page on which word-of-mouth information that introduces a product is described, and includes an electronic coupon that identifies a user who created the web page coupon.

Images