JP2012208573A - Review utilization system with coupon and review management server with coupon - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a system for giving an incentive for a review contributor to write a review by giving a privilege to the review contributor in response to the utilization of a coupon added to the review.SOLUTION: When a review contributor contributes a review from a contributor terminal 200, a review management server with coupon 100 adds a coupon to the review in accordance with an instruction inputted to a shop terminal 400 by a shop manager. A user who utilizes a user terminal 300 retrieves shops on the basis of the user's own review with a coupon utilization history, a location or time using the user terminal 300, a budget and the like and selects a review with a coupon while referring to reviews from reviews with coupons for the retrieved shops. When the selected review with a coupon is utilized by the user, the review management server with coupon 100 gives the privilege to the review contributor. For example, as the privilege, a commission (advertisement income) is paid to the review contributor.

Description

  The present invention relates to a review using system with coupon that gives a privilege according to the use of a coupon added to a review, and a review management server with coupon.

  Advertising is important to promote product sales and service usage. In addition, by distributing coupons with advertisements, it is possible to further promote the sale of products and the use of services.

For example, Patent Document 1 discloses an advertisement information management system that can analyze which site an advertisement has been purchased by a user in an electronic commerce on the Internet. This advertisement information management system accumulates user behavior histories and enables efficient advertisement distribution.
Moreover, patent document 2 discloses the sales promotion system which distributes a coupon to a third party, and gives a point as a reward to the original distributor by using the distributed coupon. With this sales promotion system, it is possible to promote word-of-mouth and increase the purchase rate of consumers.

JP 2002-32659 A JP 2003-187140 A

However, although the advertisement information management system disclosed in Patent Document 1 can place an additional advertisement only for the user (terminal) who viewed the advertisement, it may spread the advertisement to other users with the same preference. Can not.
Moreover, the sales promotion system currently disclosed by patent document 2 cannot distribute a coupon efficiently to the third party who is likely to use a coupon. Distributing coupons to third parties who are not interested in the products being sold is no different from spam emails and has little effect.
On the other hand, reviews posted by purchasers of products and users of services have advertising and advertising effects, and third parties who see reviews are considered interested in the reviewed products and services.

  The present invention provides a review use system with a coupon and a review management server with a coupon that can give a privilege to a review poster according to the use of a coupon attached to a review and give an incentive to write a review to the review poster. The purpose is to provide.

In order to achieve the above object, the review using system with coupons of the present invention includes:
A poster terminal that is used by a review contributor, a store terminal that is used by a store manager, and a coupon that is added to the review according to instructions input to the store terminal by the store manager A review use system with a coupon configured by a review management server with a coupon as a review and a user terminal used by a user of the review with the coupon,
The review management server with coupon is
A store database storing store information of each store for a plurality of stores;
A review database for storing review information for each store in which store information is stored in the store database;
Review accepting means for accepting reviews about each store posted on the contributor terminal, and storing review information about the accepted reviews in the review database;
In accordance with an instruction input to the store terminal by a store administrator, a coupon is added to the review stored in the review database, and the review is set as a review with a coupon.
In response to an instruction by a user of the user terminal, store search means for searching each store in which a review with a coupon is stored in the review database;
The user of the user terminal is made to select a review with a coupon to be used from reviews with a coupon for each store searched by the store search means, and responds to the use of the selected review with a coupon. And a review-with-coupon use means for giving a predetermined privilege to a contributor who has submitted a review that is a source of the selected review with a coupon,
Is provided.

Moreover, the review management server with a coupon of the present invention includes:
A store database storing store information of each store for a plurality of stores;
A review database for storing review information for each store in which store information is stored in the store database;
Review accepting means for accepting reviews for each store posted on the poster terminal, and storing review information about the accepted reviews in the review database;
In accordance with an instruction input to the store terminal by the store manager, a coupon is added to the review stored in the review database, and the review is a coupon setting unit that sets the review as a review with a coupon;
Store search means for searching each store in which reviews with coupons are stored in the review database in response to an instruction from the user of the user terminal,
The user of the user terminal is made to select a review with a coupon to be used from reviews with a coupon for each store searched by the store search means, and responds to the use of the selected review with a coupon. And a review-with-coupon use means for giving a predetermined privilege to a contributor who has submitted a review that is a source of the selected review with a coupon,
Is provided.

  ADVANTAGE OF THE INVENTION According to this invention, a privilege can be given to the contributor of review according to utilization of the coupon added to the review, and the incentive to write a review can be given to the contributor of review.

It is a figure which shows an example of a structure of the review utilization system with a coupon which concerns on embodiment of this invention. It is a figure which shows an example of a structure of the review management server 100 with a coupon. It is a figure which shows an example of the user profile 171 stored in account DB. It is a figure showing an example of store information 181 stored in store DB180. It is a figure which shows an example of the review amount information 182 stored in store DB180. It is a figure which shows an example of the review information 191 stored in review DB190. It is a figure which shows an example of the review history information 192 stored in review DB190. It is a figure which shows an example of the screen which inputs the advertising cost per coupon minimum discount rate of the own store displayed on a store terminal, a coupon minimum amount, and 1 coupon. It is a figure which shows an example of the review contribution screen displayed on a contributor terminal. FIG. 10 is a diagram showing an example of a posting completion screen that is displayed after the “Post” button is pressed on the review posting screen of FIG. 9 and that notifies that posting has been completed. It is a figure which shows the flowchart of an example of the review reception process in a review reception part. It is a figure which shows an example of the review list screen displayed on a shop terminal. It is a figure which shows an example of the coupon setting screen displayed on a shop terminal. It is a figure which shows the flowchart of an example of the coupon setting process in a coupon setting part. It is a figure which shows an example of the keyword search screen displayed on a user terminal. It is a figure which shows an example of the recommendation search screen displayed on a user terminal. It is a figure which shows an example of the shop list screen displayed on a user terminal. It is a figure which shows an example of the map screen displayed on a user terminal. It is a figure which shows the flowchart of an example of the recommendation search process in a shop search part. It is a figure which shows an example of the review display screen with a coupon displayed on a user terminal. It is a figure which shows an example of the review evaluation screen with a coupon displayed on a user terminal. It is a figure which shows the flowchart of an example of the review utilization process with a coupon in a review utilization part with a coupon.

  The review utilization system with a coupon which concerns on embodiment of this invention is demonstrated concretely below, referring drawings.

FIG. 1 shows an example of the configuration of a coupon-based review utilization system according to an embodiment of the present invention.
The review use system with coupon includes a review management server with coupon 100, a contributor terminal 200, a user terminal 300, and a store terminal 400. Review management server 100 with a coupon, contributor terminal 200, user terminal 300, and store terminal 400 are connected to network 500 and can communicate with each other.

As will be described later, the review management server with coupon 100 stores user account information, store information, review information, and the like, as well as posting reviews, adding coupons to reviews, and using reviews with coupons, etc. to manage.
The poster terminal 200 is used when a review is posted by a review poster.
User terminal 300 is used by a user of a review with a coupon.
The store terminal 400 is used when a store manager adds a coupon to a review.

As the poster terminal 200 and the user terminal 300, for example, an in-vehicle terminal such as a car navigation device or a portable terminal such as a mobile phone can be considered, but it can be connected to a network and cooperates with the review management server 100 with a coupon. Any device that operates can be used.
For example, a personal computer may be used as the store terminal 400, but any device that can be connected to the network in the same manner as the poster terminal 200 or the user terminal 300 and operates in cooperation with the review management server 100 with coupons. Not limited to this.

In the review use system with coupon according to the embodiment of the present invention, when a product purchaser or a service user (that is, a review poster) posts a review from the poster terminal 200, the review management server with coupon 100 A coupon is added to the review in accordance with an instruction input to the store terminal 400 by the store manager (hereinafter, the review with the coupon added is referred to as a review with a coupon).
The user using the user terminal 300 searches for a store based on the use history of his / her review with a coupon, the position, time, budget, etc. of using the user terminal 300, and a review with a coupon for each searched store Select a review with a coupon from among the reviews. When the selected review with coupon is presented to the store, the user can receive a coupon discount. And if the review with a coupon is utilized by the user, the review management server 100 with a coupon will give a privilege to the contributor of the review. For example, a reward (advertisement revenue) is paid to a review poster as a privilege.

FIG. 2 shows an example of the configuration of the review management server 100 with coupon.
The coupon-based review management server 100 includes a processing unit 110 and a storage unit 160.
The processing unit 110 includes a CPU (Central Processing Unit) 120, a memory 130, and a network I / F (interface) unit 150.
The memory 130 includes a RAM (Random Access Memory), a ROM (Read Only Memory), and the like. The memory 130 stores a review use program 140 with coupons. When the CPU 120 executes the review use program with coupon 140, the account setting unit 141, the store information setting unit 142, the review receiving unit 143, the coupon setting unit 144, the store search unit 145, the review use unit with coupon 146 and the transmission / reception unit 147. Each function is realized.
The review management server with coupon 100 is connected to the network 500 via the network I / F unit 150.
Using the network I / F unit 150, the transmission / reception unit 147 transmits / receives data (information) to / from the poster terminal 200, the user terminal 300, and the store terminal 400. The transmission / reception unit 147 functions as, for example, a Web server.
In addition, each function of the account setting part 141, the shop information setting part 142, the review reception part 143, the coupon setting part 144, the shop search part 145, and the review utilization part 146 with a coupon is mentioned later.

The storage unit 160 includes a hard disk device and an optical disk device. The storage unit 160 stores an account DB (database) 170, a store DB 180, and a review DB 190.
The account DB 170 stores the user profile 171 shown in FIG.
The user profile 171 includes a user ID (Identification), a password, a nickname, a gender, an age, a hobby, a preference, and an email address.

The store DB 180 stores store information 181 shown in FIG. 4 and review amount information 182 shown in FIG.
The store information 181 includes a store ID, a password, a store name, an address, a telephone number, the nearest station, a product / service handled, a catch phrase, a store introduction message, store coordinates, and business hours. It consists of.
The review amount information 182 includes a store ID, an advertising cost / 1 coupon usage, a coupon minimum discount rate, and a coupon minimum amount. The store ID of the review price information 182 stores information corresponding to the store ID of the store information 181. The advertising cost / 1 coupon use, the coupon minimum discount rate, and the coupon minimum amount will be described later.

The review DB 190 stores the review information 191 shown in FIG. 6 and the review use history information 192 shown in FIG.
The review information 191 includes a contributor ID, a store ID, a review comment, a review image displayed on the review screen, a store evaluation, a posting date, and a coupon amount / discount rate. The contributor ID of the review information 191 stores information corresponding to the user ID of the user profile 171. Further, the store ID of the review information 191 stores information corresponding to the store ID of the store information 181. Store evaluation stores the evaluation value of the store input by the contributor. The date when the review is posted is stored in the posting date. In the coupon amount / discount rate, a discount amount or discount rate per coupon use set by the store manager is stored.
The review usage history information 192 includes a user ID, a contributor ID, a store ID, a review evaluation, and a usage date. The user ID of the review usage history information 192 stores information corresponding to the user ID of the user profile 171. The contributor ID and store ID of the review use history information 192 store items corresponding to the contributor ID and store ID of the review information 191, respectively. In the review evaluation, an evaluation value of a review (that is, a store) input by the user is stored. The use date stores the date when the review with coupon was used in the store.

Each of the poster terminal 200 and the user terminal 300 includes a CPU, a memory, a display unit such as a display, an input unit such as a keyboard and a touch panel, and a position acquisition unit including a GPS (Global Positioning System) receiver. Have.
The store terminal 400 includes a CPU, a memory, a display unit such as a display, and an input unit such as a keyboard and a mouse.
In these memories, an application program for transmitting / receiving data (information) to / from the transmission / reception unit 147 of the review management server with coupon 100 is stored. The CPU executes the application program, transmits the information input from the input unit to the review management server with coupon 100, and displays the information received from the review management server with coupon 100 on the display unit. In addition, when the transmission / reception part 147 of the review management server 100 with a coupon functions as a Web server, this application program is a Web browser program.
In the following, the operations of the poster terminal 200 and the user terminal 300 are assumed to be input in a touch panel format, but may be input using any alternative means such as a button attached to the main body or a remote control.

Hereinafter, each function of the review management server 100 with a coupon is demonstrated.
A poster who posts a review and a user who uses a review with a coupon set his / her user profile 171 from the poster terminal 200 or the user terminal 300 in advance. In addition, the contributor about a certain store may be a user about another store.
The account setting unit 141 receives the user profile 171 transmitted from the poster terminal 200 or the user terminal 300 and stores it in the account DB 170.

A store that uses the coupon-based review utilization system sets store information 181 from the store terminal 400 in advance.
The store information setting unit 142 receives the store information 181 transmitted from the store terminal 400 and stores it in the store DB 180.
FIG. 8 shows an example of a screen for inputting a coupon minimum discount rate, a coupon minimum amount, and an advertising cost per coupon displayed on the store terminal 400.
The coupon minimum discount rate, the coupon minimum amount, and the advertising cost per coupon entered from the screen of FIG. 8 are set to the coupon minimum discount rate, the coupon minimum amount, and the advertising cost / one coupon usage of FIG. The coupon minimum discount rate and the coupon minimum amount input here are used to confirm the minimum coupon discount rate or the minimum coupon discount amount at this store for the user of the review with coupon. Further, the use of the advertising cost / 1 coupon is used to confirm the minimum incentive by review posting to the review poster. The payment amount to the review poster is determined by the advertising cost / use of one coupon used by the store, and is, for example, 80% of the advertising cost / use of one coupon. The remaining 20% is charged as business expenses of the business owner who operates the review use system with coupons.

A contributor who posts a review uses the contributor terminal 200 to input a review. The poster terminal 200 transmits a review to the review management server 100 with coupon.
The review receiving unit 143 receives a review transmitted from the poster terminal 200 and stores it in the review information 191 of the review DB 190.
FIG. 9 shows an example of a review posting screen displayed on the poster terminal 200. The contributor can reach the review posting screen by searching for a store to be reviewed from the store search screen.
On the review posting screen, it is possible to write a review comment, attach a review image, and set an evaluation value for store evaluation. When these items are set and the “Post” button is pressed, the poster terminal 200 transmits a review to the review management server 100 with coupon.
The use of one coupon of 40 yen is an amount paid to this contributor when the review with coupon is used by the user. This amount is determined by the amount of advertising expenses / coupon usage set on the screen of FIG. 8 by the store, and is determined by the allocation such as review contributor = 80%, service business owner = 20%.

  FIG. 10 shows an example of a posting completion screen that is displayed after the “Post” button is pressed on the review posting screen of FIG. 9 and notifies that the posting has been completed. Since the review can be used as a coupon after the authorization is completed by the store terminal 400, the fact is displayed on the screen.

FIG. 11 shows a flowchart of an example of review acceptance processing in the review acceptance unit 143.
When the review contributor inputs a user ID and password from the contributor terminal 200 and logs in, the review reception unit 143 first acquires a nickname associated with the user ID input from the user profile 171 of the account DB 170. (S101). Next, when a review poster inputs a store name from the contributor terminal 200, the review receiving unit 143 acquires the advertising cost / 1 coupon usage from the review amount information 182 of the store DB 180 (S102).
The review accepting unit 143 displays the review posting screen of FIG. 9 on the contributor terminal 200, and prompts the contributor to input the review and the evaluation value of the store (S103). When the contributor inputs the review and the evaluation value of the store on the review posting screen and the contributor terminal 200 transmits information including the review and the evaluation value, the review receiving unit 143 receives the information (S104).
When the contributor presses the “Submit” button on the review posting screen and the review management server 100 with coupon is notified that the posting has been completed (S105), the review receiving unit 143 determines whether all necessary items have been input. Is determined (S106). If there is a necessary item that has not been input (S106: No), the review receiving unit 143 returns to Step S103, and causes the display unit of the contributor terminal 200 to display the review posting screen of FIG. When all necessary items have been input (S106: Yes) and the “OK” button is pressed on the review posting screen (S107), the review receiving unit 143 displays the posting completion screen of FIG. Let

When the review is posted, the store manager determines whether to add a coupon to the review. When it is determined that a coupon is to be added, the store manager uses the store terminal 400 to store the discount amount or discount rate per coupon use in the coupon amount / discount rate of the review information 191. When the discount amount or discount rate is stored in the coupon amount / discount rate of the review information 191, the review becomes a coupon coupon.
When the coupon setting unit 144 receives the information including the discount amount or the discount rate transmitted from the store terminal 400, the coupon setting unit 144 stores the discount amount or the discount rate in the coupon amount / discount rate of the review DB 191.

12 and 13 show an example of a review list screen and an example of a coupon setting screen displayed on the store terminal 400, respectively.
A list of posted reviews is displayed on the review list screen of FIG. When the store manager touches (touches) the review to which the coupon is added on the touch panel, the screen transits to the coupon setting screen shown in FIG.
On the coupon setting screen, either the amount or the discount rate can be selected as the coupon type. The value that can be set on the coupon setting screen is not less than the coupon minimum discount rate of the review amount information 182 or not less than the coupon minimum amount.

FIG. 14 shows a flowchart of an example of a coupon setting process in the coupon setting unit 144.
When the store manager inputs the store ID and password from the store terminal 400 and logs in, the coupon setting unit 144 acquires the store name associated with the input store ID from the store information 181 of the store DB 180 (S201). ). Next, the coupon setting unit 144 acquires all reviews associated with the store ID input from the review information 191 of the review DB 190 (S202).
The coupon setting unit 144 displays the review list screen of FIG. 12 on the store terminal 400, shows the list of reviews acquired in step S202 to the store manager, and prompts the store manager to select a review to which a coupon is added. (S203). When the store manager taps a review to which a coupon is to be added on the review list screen, the store terminal 400 transmits information specifying a review to which a coupon is to be added to the review management server with coupon 100 (S204). . When receiving the information, the coupon setting unit 144 transmits the review information 191 corresponding to the review specified by the information to the store terminal 400, and causes the store terminal 400 to display a coupon setting screen (S205). At this time, nothing is stored in the coupon amount / discount rate of the review information 191.

  The store terminal 400 accepts the input of the discount amount when the discount amount is selected when the store manager selects either the discount amount or the discount rate as the coupon type on the coupon setting screen (S206). S207) When the discount rate is selected, the input of the discount rate is accepted (S208). When the “set” button is pressed on the coupon setting screen, the store terminal 400 transmits information indicating the discount amount or the discount rate to the coupon management review management server 100 (S209). When the information indicating the discount amount or the discount rate is received, the coupon setting unit 144 determines whether the discount amount is the minimum coupon amount of the review amount information 182 or the discount rate is the minimum coupon discount rate of the review amount information 182 or more. It is determined whether or not. When there is no error in the input value (S210: Yes), the coupon setting unit 144 stores the discount amount or the discount rate in the review information 191 of the review DB 191. If there is an error in the input value (S210: No), the coupon setting unit 144 returns to step S205 and causes the store terminal 400 to display the coupon setting screen again.

When using a review with a coupon, the user of the review with a coupon first searches for a store to be used. There are two types of store search methods: keyword search and recommendation search.
The store search unit 145 searches the store information 181 by keyword search or recommendation search, and displays a store list screen showing a list of searched stores on the user terminal 300.

FIG. 15 shows an example of a keyword search screen displayed on the user terminal 300.
The user inputs a search keyword and presses the “search” button. The search keyword is information stored in the store information 181. As the search keyword, for example, a store name, an address, a telephone number, the nearest station, a product / service, a term included in a catch phrase, or a term included in a store introduction message is used. be able to.
The search keyword is transmitted from the user terminal 300 to the review management server with coupon 100. The store search unit 145 searches the store information 181 in the store DB 180 and acquires the store ID of the store in which the search keyword and the information stored in the store information 181 match each other.
Then, the store search unit 145 causes the user terminal 300 to display a store list screen on which a list of stores where the review information 191 associated with the acquired store ID exists is displayed.

FIG. 16 shows an example of a recommendation search screen displayed on the user terminal 300.
Only the “recommend nearby” button exists on the screen, and a recommended search request is transmitted to the review management server 100 with coupon by pressing the “recommend nearby” button.
When the store search unit 145 receives the recommendation search request, the store search unit 145 displays various information (user profile 171, review use history information 192, time at the time of search, coordinates of the current location acquired by the position acquisition unit of the user terminal 300, etc.). By performing collaborative filtering (mining), the store ID is acquired from the store information 181 of the store DB 180.
Then, the store search unit 145 causes the user terminal 300 to display a store list screen on which a list of stores where the review information 191 associated with the acquired store ID exists is displayed.

FIG. 17 shows an example of a store list screen displayed on the user terminal 300. On the store list screen, a list of stores in which review information is stored in the review information 191 of the review DB 190 (that is, reviews have been posted by contributors) is displayed.
The order displayed on the store list screen is the default in order of the distance between the current location and the store when searching for a keyword, but may be rearranged by the user. During recommended searches, the items are displayed in descending order of the degree of recommendation to users in a store within a radius of 5 km. However, this may also be sorted by the user.
Further, the store search unit 145 displays information about the recommendation degree and coupon discount for each store in the review list screen. The recommendation degree is, for example, an average value of the store evaluation value (evaluation value by the contributor) of the review information 191 and the review evaluation value (evaluation value of the store by the user) of the review use history information 192. The information about the coupon discount is the coupon amount / discount rate stored in the review information 191.

FIG. 18 shows an example of a map screen displayed on the user terminal 300. On the map screen, the position of the store displayed on the store list screen of FIG. 17 is displayed on the map.
Immediately after displaying the map, the store search unit 145 displays the coordinates of the current location acquired by the position acquisition unit of the user terminal 300 as the center of the map and is displayed at the top of the store list screen in FIG. Display the store as a balloon.
A “recommend” button and a “map button” are displayed at the top of the store list screen and the map screen. When the “Map” button is pressed on the store list screen, the screen transitions to the map screen, and when the “Recommend” button is pressed on the map screen, the screen transitions to the store list screen.

FIG. 19 shows a flowchart of an example of a recommendation search process in the store search unit 145.
When the user of the review with coupon inputs the user ID and password from the user terminal 300 and logs in, the store search unit 145 first nicknames associated with the user ID input from the user profile 171 of the account DB 170 Is acquired (S301). Next, the store search unit 145 causes the user terminal 300 to display a screen (not shown) for selecting either a keyword search or a recommendation search. When the user selects a recommended search, the user terminal 300 displays a recommended search screen. When the user presses a “recommend nearby” button on the recommended search screen, the user terminal 300 transmits a recommended search request to the review management server 100 with coupon.

Upon receiving the recommended search request, the store search unit 145 performs collaborative filtering based on, for example, the review use history information 192 of the user who uses the user terminal 300 and the review use history information 192 of the third party (S304). . The store search unit 145 determines whether or not a user having a similar review use history (hereinafter referred to as a similar user) has been found by collaborative filtering (S305).
When it is determined that a similar user has been found (S305: Yes), the store search unit 145 refers to the review use history information 192 and is a store where the similar user has used a review with a coupon, and is used. A store where the user has never used a review with a coupon is extracted (S306). On the other hand, when it is determined that a similar user has not been found (S305: No), the store search unit 145 refers to the review use history information 192 and extracts stores with high use frequency of reviews with coupons ( S307).

  Further, the store search unit 145 extracts only the stores that are open at the time of the search with reference to the business hours of the store information 181 from the stores extracted in step S306 or step S307 (S308). Next, the store search unit 145 extracts, from the stores extracted in step S308, only stores within a radius of 5 km from the coordinates at the time of search acquired using the position acquisition unit (S309). Next, the store search unit 145 obtains the direction viewed from the coordinates of the user terminal 300 at the time of search for each store extracted in step S309 (S310). Then, the store search unit 145 displays a store list screen including each store extracted in step S309 on the user terminal 300 (S311).

In step S306 and step S307, the store is extracted with reference to the review use history information 192. Therefore, each store extracted in step S306 or step S307 stores a review of the store in the review information 191.
On the other hand, when a keyword search is performed, the store search unit 145 searches the review information 191 using the store ID of the searched store as a key. Then, the store search unit 145 causes the user terminal 300 to display a store list screen on which a list of stores where the review information 191 exists is displayed.

The user taps a store on which a review is to be viewed on the store list screen displayed on the user terminal 300. And the review displayed on the review display screen with a coupon of user terminal 300 is looked at, and it is judged whether the store is used. When the user likes the review, the user uses the review with coupon and evaluates the review on the review evaluation screen with coupon in FIG.
When receiving the store selection information indicating the store that the user wants to see the review from the user terminal 300, the review-with-coupon use unit 146 acquires information on the review with the coupon for the store from the review information 191 and displays the review display screen with the coupon. It is displayed on the user terminal 300. The review using part 146 with a coupon will display the review evaluation screen with a coupon on the user terminal 300, if the evaluation request | requirement for evaluating a review from the user terminal 300 is received. Upon receiving review evaluation information indicating the evaluation of the review by the user from the user terminal 300, the review using history with coupon 146 stores the evaluation value included in the review evaluation information in the review evaluation of the review use history information 192.

FIG. 20 shows an example of a review display screen with coupons displayed on the user terminal 300. The user can use this screen as a coupon by presenting the screen to the store.
The review display screen with coupon is displayed when a store is tapped on the store list screen of FIG. 17 and when a coupon display in a balloon is tapped on the map screen of FIG. On the review display screen with coupon, the discount value or discount rate stored in the evaluation value (evaluation value by the contributor) stored in the store evaluation of the review information 191, the review, and the coupon amount / discount rate of the review information 191 Is displayed. In addition, an “evaluation” button and a “store list” button are displayed at the bottom of the review display screen with coupons. When the “evaluation” button is pressed, the screen transitions to the review display screen with coupons of FIG. 21, and when the “store list” button is pressed, the screen returns to the store list screen of FIG.
There may be cases where a plurality of reviews are posted for one store. In such a case, for example, a screen (not shown) for selecting one of a plurality of reviews is first displayed on the user terminal 300, and the user is allowed to select a review with a coupon on the screen and then selected. Is displayed on the review display screen with coupon. Or you may display a review with a coupon with the highest evaluation value in store evaluation of review information 191 on a review display screen with a coupon, for example.

FIG. 21 shows an example of a review evaluation screen with coupon displayed on the user terminal 300.
The review evaluation screen with coupon is displayed after the “evaluation” button in FIG. 20 is pressed. The user can evaluate the review on this screen.
The evaluation value stored in the store evaluation of the review information 191 is displayed on the upper part of the review evaluation screen with coupon. In the lower part, for example, a “want to use” button, a “normal” button, and a “do not use” button are displayed. When the “I want to use again” button is pressed, 5 points are stored as the evaluation value of the store in the review evaluation of the review use history information 192. When the “ordinary” button and the “no longer used” button are pressed, 3 points and 0 points are stored in the review evaluation of the review use history information 192, respectively.

FIG. 22 shows a flowchart of an example of a review using process with coupon in the review using section 146 with coupon.
The review use process with coupon is executed following the keyword search process or the recommended search process.
When the user taps a store on which the review is to be viewed on the store list screen displayed on the user terminal 300, the user terminal 300 transmits store selection information indicating the store on which the review is to be viewed to the review management server with coupon 100. To do. Upon receipt of the store selection information from the user terminal 300, the coupon-based review utilization unit 146 acquires information on the review with coupon for the store indicated by the store selection information from the review information 191 of the review DB 190 (S401). The attached review display screen is displayed on the user terminal 300 (S402).
A user sees the review displayed on the review display screen with a coupon of the user terminal 300 and determines whether to use the store. When it is determined that the user does not use the store (S403: No), the user presses the “store list” button on the review display screen with coupon. Thereby, it returns to step S401 and a store list screen is displayed again.

When the user sees the review and decides to use the store (S403: Yes), the user presses the “evaluation” button on the review display screen with coupon. When the “evaluation” button is pressed, the user terminal 300 transmits an evaluation request to the review management server 100 with coupon. The review using part 146 with a coupon will display the review evaluation screen with a coupon on the user terminal 300, if an evaluation request is received from the user terminal 300 (S404).
When the user presses any of the three buttons for evaluation on the review evaluation screen with coupon, the user terminal 300 displays the review evaluation information including information indicating which button has been pressed with the review management server with coupon. To 100. Upon receiving review evaluation information including the evaluation value of the review by the user from the user terminal 300, the coupon-based review using unit 146 stores the evaluation value in the review evaluation of the review use history information 192 (S405).

The reward to the contributor (for example, 80% of the amount of advertising expenses / use of one coupon) is, for example, when any of the “I want to use again” button, “Normal” button, and “No longer use” button is pressed Paid. That is, it is paid when the review utilization unit with coupon 146 receives the review evaluation information.
Alternatively, when the user uses a review with a coupon, the store terminal 400 transmits confirmation information confirming that it has been used to the review management server with coupon 100, and the review management server with coupon 100 has received the confirmation information. Sometimes rewards for contributors are paid.
The accumulated reward amount for each contributor is stored in a predetermined area of the storage unit 160, and each time the review using unit 146 with coupon receives the review evaluation information or the confirmation information, the reward amount is stored. It is also possible to pay the posters the accumulated remuneration amount at the end of the month.

According to the present invention, the contributor of the review does not just post the review (if the store accepts it, it becomes a review with a coupon), but the third party uses the review as a coupon. (Or reward) will be given and incentives will be introduced, so the willingness to post reviews will increase.
Further, since the review posted by the user becomes an advertisement and the store only has to pay an advertisement fee for the amount used in the store, the cost effectiveness of the advertisement is expected to increase.
Furthermore, it is expected that reviews for minor stores will increase as reviews are energized by incentives, and it is expected that reviews covering various stores will be posted.

DESCRIPTION OF SYMBOLS 100 ... Review management server with coupon, 110 ... Processing part, 120 ... CPU, 130 ... Memory, 140 ... Review utilization program with coupon, 141 ... Account setting part, 142 ... Store information setting part, 143 ... Review reception part, 144 ... Coupon setting unit, 145 ... store search unit, 146 ... review use unit with coupon, 147 ... transmission / reception unit, 150 ... network I / F unit, 160 ... storage unit, 170 ... account DB, 171 ... user profile, 180 ... store DB 181 ... store information, 182 ... review price information, 190 ... review DB, 191 ... review information, 192 ... review use history information, 200 ... contributor terminal, 300 ... user terminal, 400 ... store terminal, 500 ... network

Claims (2)

A poster terminal that is used by a review contributor, a store terminal that is used by a store manager, and a coupon that is added to the review according to instructions input to the store terminal by the store manager A review use system with a coupon configured by a review management server with a coupon as a review and a user terminal used by a user of the review with the coupon,
The review management server with coupon is
A store database storing store information of each store for a plurality of stores;
A review database for storing review information for each store in which store information is stored in the store database;
Review accepting means for accepting reviews about each store posted on the contributor terminal, and storing review information about the accepted reviews in the review database;
In accordance with an instruction input to the store terminal by a store administrator, a coupon is added to the review stored in the review database, and the review is set as a review with a coupon.
In response to an instruction by a user of the user terminal, store search means for searching each store in which a review with a coupon is stored in the review database;
The user of the user terminal is made to select a review with a coupon to be used from reviews with a coupon for each store searched by the store search means, and responds to the use of the selected review with a coupon. And a review-with-coupon use means for giving a predetermined privilege to a contributor who has submitted a review that is a source of the selected review with a coupon,
Comprising
A review utilization system with a coupon characterized by that. A store database storing store information of each store for a plurality of stores;
A review database for storing review information for each store in which store information is stored in the store database;
Review accepting means for accepting reviews for each store posted on the poster terminal, and storing review information about the accepted reviews in the review database;
In accordance with an instruction input to the store terminal by the store manager, a coupon is added to the review stored in the review database, and the review is a coupon setting unit that sets the review as a review with a coupon;
Store search means for searching each store in which reviews with coupons are stored in the review database in response to an instruction from the user of the user terminal,
The user of the user terminal is made to select a review with a coupon to be used from reviews with a coupon for each store searched by the store search means, and responds to the use of the selected review with a coupon. And a review-with-coupon use means for giving a predetermined privilege to a contributor who has submitted a review that is a source of the selected review with a coupon,
The review management server with a coupon characterized by comprising.

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