JP7351946B2 - Server equipment and trading target introduction method - Google Patents

Description

The present invention relates to a method for presenting coupons online.

BACKGROUND ART Conventionally, it has become common for consumers to purchase transaction objects such as products and services using e-commerce sites such as online shopping malls and reservation sites. A user determines which transaction object to purchase by viewing the contents of various transaction objects sold on an electronic commerce site. On such sites, efforts are made to provide benefits to users who take specific actions, such as purchasing the relevant transaction object, with the aim of increasing sales of a specific category of transaction object or increasing overall sales. may be carried out. One example of such efforts is the distribution of coupons. For example, a coupon is displayed on an electronic commerce site on a screen or other screen where information about the transaction to which the benefit is applied is posted. By purchasing the transaction object using the displayed coupon, the user can receive the benefits indicated by the coupon. An example of a benefit that can be received by using a coupon is a discount on the purchase price of a transaction. By presenting the coupon, it is expected that the user's desire to purchase the transaction object will increase.

For example, Patent Document 1 discloses an electronic shopping system that displays service coupons in an electronic basket in which product data selected by a client is temporarily registered. This electronic shopping system compares the product data of the product selected by the client with a rule file that stores rules for additional services regarding product data for each electronic store, and if the product data and rules match, the service coupon A service coupon database for managing tickets is searched, and a page for displaying an electronic basket reflecting the search results is sent to the client.

Furthermore, social networking services (SNS) that allow users to post are currently becoming quite popular. Information posted on an SNS can be viewed by all users of the SNS, or can be shared within a specific group, for example. Therefore, it is conceivable that a user posts on SNS to introduce a specific transaction object sold on an electronic commerce site.

For example, Patent Document 2 discloses a fusion system that automatically registers subscribers of a mail magazine published by a specific person as members of a virtual community hosted by that person. This fusion system pays rewards to a specific person and the organization to which they belong when a product introduced by a specific person is purchased in a virtual community.

Japanese Patent Application Publication No. 11-134408 Japanese Patent Application Publication No. 2010-165244

As the poster who introduced the transaction object, it would be pleasing if other users who saw the information introducing the transaction object purchased the transaction object. If a coupon can be used for the transaction object, the possibility that the transaction object will be purchased increases. However, sites outside of e-commerce sites do not manage information about coupons distributed on e-commerce sites, and do not have the ability to present coupon information for transactions introduced on that site. Ta. Therefore, the user who views the posted information needs to access the electronic commerce site and check whether there are coupons available for the introduced transaction object.

To avoid this situation, the poster may, for example, access an electronic commerce site and check whether there is a coupon. The poster may then post information introducing the transaction object along with information regarding the coupon. However, since the presence or absence of coupons changes depending on the time of year, etc., the poster needs to periodically check the presence or absence of coupons, and also needs to update or make additional posts as necessary.

The present invention has been made in view of the above points, and one example of the problem is that depending on the presence or absence of a coupon for a transaction object introduced on a site where posting for introducing the transaction object is available, the transaction It is an object of the present invention to provide a server device and a transaction object introduction method capable of automatically displaying information about coupons together with information introducing objects.

In order to solve the above problem, the invention according to claim 1 is a site different from an electronic commerce site where a plurality of transaction objects are traded, and which introduces any one of the plurality of transaction objects. In a server device of a transaction object introduction site where introduction information can be posted, in response to a request sent from the terminal device when the terminal device displays the introduction information , the transaction object introduced by the introduction information By transmitting transaction object identification information for identifying the coupon on the e-commerce site to a management device that manages coupons distributed within the e-commerce site, acquisition means for acquiring coupon status information indicating the presence or absence of the coupon available for the transaction object from the management device; and when the acquired coupon status information indicates that the coupon is available , the displayed The present invention is characterized by comprising a coupon information transmitting means for transmitting the coupon information to the terminal device so that the coupon information indicating the coupon is displayed together with the introduction information.

According to this invention, when introduction information posted on a transaction object introduction site is displayed, information indicating whether there is a coupon available for the transaction object introduced in the introduction information is obtained from a device that manages coupons. be done. If there is a coupon available, the coupon information is displayed together with the introduction information. Therefore, depending on the presence or absence of a coupon for a transaction object introduced in a social networking service, information regarding the coupon can be automatically displayed together with information introducing the transaction object.

In the invention according to claim 2, in the electronic commerce site, coupons that can be used or not are distributed depending on users, and the acquisition means collects the transaction object identification information and the introduction information. and user identification information for identifying a user of the terminal device that displays the above , to the management device, and the acquired coupon status information is about the transaction object identified by the transmitted transaction object identification information, The present invention is characterized in that it indicates the presence or absence of a coupon that can be used by the user identified by the transmitted user identification information.

According to this invention, when there is a coupon for a user viewing introduction information, the coupon information can be displayed.

In the invention according to claim 3, the acquired coupon status information indicates, as the type of the coupon, a type corresponding to the conditions of a user who can use the coupon, and the coupon information transmitting means The present invention is characterized in that the coupon information indicating the type is transmitted.

According to this invention, it is possible to inform the user who views the introduction information for what reason the user can use the coupon.

In the invention according to claim 4, the user of the electronic commerce site can use the coupon by performing an operation to acquire the coupon presented within the electronic commerce site, and the acquiring means , transmitting the transaction object identification information and user identification information identifying the user of the terminal device displaying the introduction information to the management device, and the acquired coupon status information is based on the transaction object identification information transmitted. The coupon information transmitting means further indicates whether the user identified by the transmitted user identification information has acquired the coupon available for the transaction object identified by the identification information, and the coupon information transmitting means The present invention is characterized in that the coupon information indicating whether the coupon has been acquired is transmitted based on coupon status information.

According to this invention, when there is a coupon available, coupon information is displayed indicating whether the user viewing the introduction information has already acquired the coupon. Therefore, when coupon information indicating that a coupon has already been acquired is displayed, the user does not need to take any action to acquire the coupon.

In the invention according to claim 5, the user of the electronic commerce site can use the coupon by performing an operation to acquire the coupon presented within the electronic commerce site, and the management device , an operation receiving means that stores acquisition information indicating a user who has acquired the coupon, and accepts an operation to acquire the coupon indicated by the coupon information displayed by the terminal device on a screen where the introduction information is displayed. further comprising: transmitting user identification information identifying the user who performed the operation to the management device in response to acceptance of the operation, thereby obtaining the information indicating the user identified by the user identification information; It is characterized by further comprising a second transmitting means for storing information.

According to this invention, if there is a coupon available, the user can perform an operation to obtain the coupon on the screen where the introduction information is displayed. Through this operation, the management device that manages the coupons stores information indicating that the user has acquired the coupons. By storing this information, the user can use the coupon. Therefore, the user can obtain coupons without accessing the electronic commerce site.

In the invention according to claim 6, the operation receiving means is a web page in the transaction target introduction site as the screen on which the introduction information is displayed, the web page including the coupon information and the introduction information. The page is characterized by accepting an operation for acquiring the coupon.
In the invention according to claim 7, the acquired coupon status information includes advantageousness information indicating the degree to which the coupon is advantageous to the user, and the acquiring means provides the coupon status information indicating that there is a plurality of the coupons. When the situation information is acquired , it is determined which of the plurality of coupons to prioritize and display the coupon information based on the advantageous degree of each of the plurality of coupons indicated by the advantageous degree information. The method further includes determining means, and the coupon information transmitting means transmits the coupon information indicating the advantageous degree in accordance with the determination.

According to this invention, when a plurality of coupons are available for the transaction target introduced in the introduction information, a coupon indicating the degree of advantage of one of the coupons is based on the degree of advantage of each of the coupons to the user. Information is displayed preferentially. Therefore, coupon information can be displayed to encourage the user to use the coupon.

In the invention according to claim 8 , the advantage information indicates a degree of discount for the purchase amount of the transaction object, and the determining means determines the priority coupon to be the coupon with the highest degree of discount. The characteristics to be determined.

According to this invention, coupon information indicating a coupon with the highest degree of discount among a plurality of available coupons is displayed. Therefore, the user can be informed that the transaction object can be purchased at a lower price.

In the invention according to claim 9 , the advantage information indicates the expiration date of the coupon, and the determining means selects the priority coupon as the coupon with the shortest number of days remaining until the expiration date. Characterized by deciding.

According to this invention, coupon information indicating a coupon with the shortest remaining number of days until expiration among a plurality of available coupons is displayed. Therefore, in order to avoid a reduction in the number of available coupons due to expiration of the expiration date, the user can be motivated to use coupons with short expiration dates.

The invention according to claim 10 is a site different from an electronic commerce site where a plurality of transaction objects are traded, and is capable of posting introduction information introducing any one of the plurality of transaction objects. In a transaction object introduction method executed by a computer of a transaction object introduction site, the transaction object introduced by the introduction information in response to a request sent from the terminal device when the terminal device displays the introduction information. By transmitting transaction object identification information for identifying the coupon on the e-commerce site to a management device that manages coupons distributed within the e-commerce site, an acquisition step of acquiring coupon status information indicating the presence or absence of the coupon that can be used for the transaction object from the management device; and when the acquired coupon status information indicates that the coupon is available, the displayed The present invention is characterized in that it includes a coupon information transmitting step of transmitting the coupon information to the terminal device so that the coupon information indicating the coupon is displayed together with the introduction information.

According to the present invention, depending on the presence or absence of a coupon for a transaction object introduced on a site where posting for introducing the transaction object is possible, information regarding the coupon is automatically displayed together with information introducing the transaction object. be able to.

1 is a diagram illustrating an example of a schematic configuration of an information communication system S according to an embodiment. FIG. 1 is a block diagram showing an example of a schematic configuration of an SNS server 1 according to an embodiment. 3 is a diagram showing an example of information stored in a database of the SNS server 1. FIG. 2 is a diagram showing an example of information stored in a database of the online shopping mall server 2. FIG. 3 is a diagram showing an example of information stored in the database of the coupon server 3. FIG. 1 is a block diagram showing an example of a schematic configuration of a user terminal 4 according to an embodiment. FIG. 1 is a diagram showing an example of functional blocks of a system control unit 11 in an SNS server 1. FIG. 4 is a diagram showing an example of functional blocks of a system control unit 41 in a user terminal 4. FIG. It is a figure showing an example of a search result screen. It is a figure showing an example of a post details screen. It is a figure showing an example of a product screen. FIG. 2 is a sequence diagram illustrating a processing example of the information communication system S according to an embodiment. It is a figure showing an example of information stored in coupon DB31. It is a figure which shows the example of a display of coupon information. FIG. 2 is a sequence diagram illustrating a processing example of the information communication system S according to an embodiment. 1 is a diagram showing an example of functional blocks of a system control unit 11 in an SNS server 1. FIG. It is a figure which shows the example of a display of coupon information. FIG. 2 is a sequence diagram illustrating a processing example of the information communication system S according to an embodiment. 4 is a diagram showing an example of functional blocks of a system control unit 41 in a user terminal 4. FIG. It is a figure which shows the example of a display of coupon information. It is a diagram showing an example of how a coupon is acquired on a shopping SNS site. FIG. 2 is a sequence diagram illustrating a processing example of the information communication system S according to an embodiment. FIG. 2 is a sequence diagram illustrating a processing example of the information communication system S according to an embodiment.

Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings. In embodiments, coupons available for trading objects are distributed at a given e-commerce website for trading the objects. The transaction object may be something that is the object of a commercial transaction. Examples of transaction objects include products and services. Examples of products include data such as articles and digital content. Examples of services include providing accommodation facilities, providing sports facilities, arranging tickets, beauty services, etc. Examples of electronic commerce sites include shopping sites, online shopping malls, service reservation sites, and the like.

The coupon may be an exchange ticket for the user who purchases or uses the transaction object to receive some kind of benefit. Examples of benefits include discounts on purchase or usage fees, cash back, points or electronic money, prizes, and free provision of additional services. When a user performs a specific action regarding a transaction object on an electronic commerce site, a benefit indicated by a presented coupon may be provided to the user. The specific action may be, for example, purchasing a product or reserving a service. Alternatively, the specific action may be applying for a pamphlet about the transaction object, making an appointment to receive explanations about the transaction object, etc. When a user performs an operation to obtain a coupon presented on an electronic commerce site, the user may be able to use the coupon. Distributing a coupon may include displaying information about the coupon within an online shopping mall and allowing a user to acquire the coupon.

A user of an electronic commerce site can use a predetermined transaction object introduction site different from the electronic commerce site. A user can post, on this transaction object introduction site, introduction information that introduces any of the products that can be traded on the electronic commerce site. The user can post information to the transaction target introduction site and view the posted information. This transaction object introduction site may provide users with a function for posting information introducing products of the electronic commerce site. In addition, on transaction target introduction sites, it may be possible to post only information introducing products, or it may be possible to post information for other purposes in addition to information introducing products. There may be. The transaction object introduction site may be an SNS site that is a website that provides social networking services. Alternatively, the transaction target introduction site may be an affiliate site. When another user who has viewed the introduction information posted by the poster on the affiliate site trades the introduced transaction object on the electronic commerce site, the poster may be compensated. For example, a reward corresponding to a predetermined percentage of the transaction amount may be provided. Examples of rewards to be given include cash, points in a point program, electronic money, and the like. The transaction object introduction site may be both an SNS site and an affiliate site.

In the embodiment described below, an SNS site that focuses on posting for introducing products sold on an electronic commerce site will be described as an example.

[1. First embodiment]
[1-1. Information and communication system configuration]
First, the configuration and functional outline of the information communication system S according to this embodiment will be explained with reference to FIG. 1. FIG. 1 is a diagram showing an example of a schematic configuration of an information communication system S according to this embodiment.

As shown in FIG. 1, the information communication system S includes an SNS server 1, an online shopping mall server 2, a coupon server 3, and a plurality of user terminals 4. The SNS server 1, the online shopping mall server 2, the coupon server 3, and each user terminal 4 are connected to the network NW. The network NW is constructed of, for example, the Internet, a dedicated communication line (for example, a CATV (Community Antenna Television) line), a mobile communication network (including base stations, etc.), a gateway, and the like.

The SNS server 1 is a server device that manages a shopping SNS site that allows posting for introducing products sold at a predetermined online shopping mall. The SNS server 1 provides a function for easily posting product introductions. For example, a user who is an introducer or poster searches for products in an online shopping mall, selects any product from the searched products, and displays the product screen for that product. The product screen is a web page on which detailed information about products is posted in an online shopping mall. The user selects posting to the shopping SNS site on the product screen. Alternatively, the user selects a product from the user's purchase history or favorites. In response to the selection of posting or the selection of the product to be posted, the SNS server 1 displays a posting screen for posting on the user terminal 4 of the user. The posting screen includes, for example, a comment input field and a product image selection field. The user enters a comment such as a sentence introducing the selected product into the input field. In the product image selection field, a list of images posted on the product screen of the selected product is displayed as candidates for posting. The user selects an image to post as necessary. Note that it may also be possible for the user to post a photo image taken by the user in relation to the product being introduced. The user then selects a post. Then, the SNS server 1 associates and registers the input comment, information identifying the selected image, and information regarding the selected product.

A user who wants to view posted information selects one of the posts on the shopping SNS site. In response to this selection, the user terminal 4 transmits a post details screen corresponding to the selected post to the user terminal 4. The posting details screen is a screen on which information about introduced products is posted. The posting details screen includes product images, comments, product description excerpts, prices, and the like. If a coupon is distributed at the online shopping mall for the introduced product, the posting details screen includes coupon information indicating the coupon. For example, coupon information may indicate that coupons are being distributed at an online shopping mall. When the user selects to view the introduced product in the online shopping mall on the posting details screen, the user terminal 4 displays the product screen for that product. If the user likes the product, he or she can purchase the product at an online shopping mall.

The online shopping mall server 2 and the coupon server 3 constitute an online shopping system. The online shopping system is a system for providing various services related to the online shopping mall described above. Note that the online shopping mall server 2 may also serve as the coupon server 3.

The online shopping mall server 2 is a server device that manages an online shopping mall. In online shopping malls, products are sold by multiple stores. Each store handles one or more products. In response to requests from user terminals 4, the online shopping mall server 2 performs processing to search for products, send a web page containing information about products, and complete the purchase and sale of products. The online shopping mall server 2 also presents coupons. For example, the user terminal 4 displays a product screen of a product selected by the user. If a coupon has been distributed for the selected product, the online shopping mall server 2 may cause the user terminal 4 to display information indicating that the coupon can be obtained on the product screen. When the user performs an operation to obtain a coupon on the product screen, the user can use the coupon. Thereafter, when the user performs a purchase procedure for a product for which the acquired coupon can be used, the online shopping mall server 2 discounts the purchase price of the product according to the coupon.

Coupon server 3 manages coupons distributed at online shopping malls. For example, the coupon server 3 stores information about each coupon, the acquisition status of coupons by each user, and the like. Further, the coupon server 3 provides the SNS server 1 and the online shopping mall server 2 with an API (application interface) for accessing information regarding coupons.

Each user terminal 4 is a terminal device used by a user who uses a shopping SNS site or an online shopping mall. Examples of the user terminal 4 include a smartphone, a mobile information terminal such as a tablet computer, a mobile phone, a PDA (Personal Digital Assistant), a personal computer, a set-top box, and the like. Each user terminal 4 may store a web browser. Via a web browser, users can use shopping SNS sites and online shopping malls. When the user terminal 4 is a portable terminal device, it may be possible to install an application dedicated to a shopping SNS site or an application dedicated to an online shopping mall. Through a dedicated application, users can use shopping SNS sites or online shopping malls.

[1-2. Device configuration]
[1-2-1. SNS server configuration]
Next, the configuration of the SNS server 1 will be explained with reference to FIGS. 2 and 3. FIG. 2 is a block diagram showing an example of a schematic configuration of the SNS server 1 according to the present embodiment. As shown in FIG. 2, the SNS server 1 includes a system control section 11, a system bus 12, an input/output interface 13, a storage section 14, and a communication section 15. The system control unit 11 and the input/output interface 13 are connected via a system bus 12.

The system control unit 11 includes a CPU (Central Processing Unit) 11a, a ROM (Read Only Memory) 11b, a RAM (Random Access Memory) 11c, and the like.

The input/output interface 13 performs interface processing between the storage section 14 and the communication section 15 and the system control section 11.

The storage unit 14 includes, for example, a hard disk drive. This storage unit 14 stores databases such as an SNS member DB 14a, a posting DB 14b, and a product mirror DB 14c. "DB" is an abbreviation for database.

FIG. 3 is a diagram showing an example of information stored in the database of the SNS server 1. The SNS member DB 14a stores SNS member information regarding users of the shopping SNS site for each user. For example, the SNS member DB 14a may store information such as an SNS user ID and user name in association with each other as SNS member information. The SNS user ID is identification information for identifying a user on a shopping SNS site.

Posting information posted by users to introduce products is stored in the posting DB 14b. For example, the posting DB 14b may store posting information such as posting IDs, posting user IDs, store IDs, product IDs, product image IDs, comments, etc. in association with each other. The post ID is identification information for identifying a post. The posting user ID is an SNS user ID that identifies the user who posted as the introducer. The store ID is identification information for identifying the store that sells the introduced product in the online shopping mall. The product ID is identification information for identifying the introduced product within the store of the seller. A specific product of a specific store can be identified by a combination of store ID and product ID. The product image ID is identification information that identifies the product image posted on the posting details screen among the product images posted on the product screen of the introduced product. The comment is character information input by the introducer. This comment may be information introducing a product. Note that if the user is able to post a photo image that he or she has taken, the photo image is further stored in the posting DB 14b. Comments, product images, and photographic images are examples of introduction information that introduces products.

The product mirror DB 14c stores product information regarding products whose introductions have been posted by users on shopping SNS sites. This product information may be a copy of product information stored in a product DB 23 (described later) of the online shopping mall server 2. The product mirror DB 14c may store, as product information, store IDs, product IDs, product codes, category IDs, product names, product images, product descriptions, prices, inventory quantities, etc., in association with each other. The store ID is identification information for identifying the store that sells the product. The product ID is identification information for identifying the product at the store where the product is sold. The product code is identification information for uniquely identifying the product. The difference between a product code and a product ID is that even if the same product is sold by a different store, the product ID will be different; This is the point assigned. An example of a product code is a JAN (Japanese Article Number) code. The category is identification information that identifies the category to which the product belongs. A product image is an image representing the product or an image related to the product.

When a post is made on a shopping SNS site, the SNS server 1 may acquire product information of the product introduced in the post from the online shopping mall server 2 and store it in the product mirror DB 14c. Thereafter, the online shopping mall server 2 may update the product information stored in the product mirror DB 14c with the product information stored in the online shopping mall server 2 at any time.

The storage unit 14 further stores various programs such as an operating system, a DBMS (Database Management System), and a server program. The server program is a program that causes the system control unit 11 to execute processing related to the shopping SNS site. For example, the server program may be obtained from another device via a network NW, or may be recorded on a recording medium such as a magnetic tape, an optical disk, or a memory card and read via a drive device. Good too.

The communication unit 15 is composed of, for example, a network interface card. The communication unit 15 connects to the online shopping mall server 2, the coupon server 3, the user terminal 4, etc. via the network NW, and controls the communication state with these devices.

[1-2-2. Configuration of the database of the online shopping mall server]
Next, the configuration of the database of the online shopping mall server 2 will be explained with reference to FIG. 4. FIG. 4 is a diagram showing an example of information stored in the database of the online shopping mall server 2. As shown in FIG. 4, the online shopping mall server 2 stores databases such as a member DB 21, an identification information DB 22, a product DB 23, and a purchase history DB 24.

The member DB 21 stores member information regarding users of the online shopping mall for each user. For example, the member DB 21 stores, as member information, user ID, name, gender, date of birth, postal code, address, telephone number, member rank, e-mail address, etc. in association with each other. A user ID is identification information for identifying a user in an online shopping mall. The user ID and SNS user ID given to the same user may be the same or different. The member rank indicates the user's rank in the online shopping mall. A membership rank is given to the user according to the user's usage status or behavior history of the online shopping mall. The higher the member rank, the more valuable benefits the user to whom the member rank is assigned can receive.

The identification information 24b stores information for linking the user and the user terminal 4 for each user terminal 4. For example, the identification information 24b may store a terminal ID and a user ID in association with each other. The terminal ID is identification information that identifies the user terminal 4. The user ID stored in the identification information 24b indicates the user who uses the user terminal 4. Since the terminal ID is associated with the user ID, the terminal ID is also essentially identification information for identifying the user. When a user terminal 4 accesses the online shopping mall for the first time, the online shopping mall server 2 issues a new terminal ID to the user terminal 4. The online shopping mall server 2 transmits an HTTP (HyperText Transfer Protocol) cookie containing this terminal ID to the user terminal 4, and the user terminal 4 stores this cookie. As a result, the terminal ID is added to requests sent from the user terminal 4 to the online shopping mall server 2 in the future. Thereafter, the user logs into the online shopping mall or registers as a member of the online shopping mall. Thereby, the online shopping mall server 2 identifies the user ID of the user or issues the user ID. The online shopping mall server 2 associates the terminal ID transmitted from the user terminal 4 with the user ID of the user, and stores it in the identification information 24b. The SNS server 1, the online shopping mall server 2, and the coupon server 3 may belong to the same domain. Thereby, the terminal ID may also be added to a request sent from the user terminal 4 to the SNS server 1 or the coupon server 3.

The product DB 23 stores product information regarding products sold at the online shopping mall for each product sold by each store. Product information is registered by each store. For example, the product DB 23 may store store IDs, product IDs, product codes, category IDs, product names, product images, product descriptions, prices, inventory quantities, etc. in association with each other as product information.

The purchase history DB 24 stores a purchase log of products in an online shopping mall every time a product is ordered. For example, the purchase history DB 24 may store order numbers, order dates and times, user IDs, store IDs, product IDs, purchase quantities, shipping charges, coupon IDs, discount amounts, payment amounts, etc. in association with each other. The order number is identification information for identifying the order. The user ID indicates the user who purchased the product. The store ID indicates the store where the purchased product is sold. The product ID indicates the purchased product. The purchased quantity indicates how many pieces of the item were purchased. The coupon ID and discount amount may be stored only when the purchaser uses the coupon. The coupon ID is identification information for identifying the used coupon. The discount amount indicates the amount discounted from the purchase amount by using the coupon. The payment amount indicates the amount that the purchaser ultimately pays. The online shopping mall server 2 calculates the purchase amount by multiplying the price of the purchased item by the number of items purchased. The online shopping mall server 2 calculates the payment amount by adding the shipping fee to the purchase amount. When the coupon is used, the online shopping mall server 2 subtracts the discount amount from the purchase amount and then calculates the payment amount.

[1-2-3. Coupon server database configuration]
Next, the configuration of the database of the coupon server 3 will be explained with reference to FIG. 5. FIG. 5 is a diagram showing an example of information stored in the database of the coupon server 3. As shown in FIG. 5, the coupon server 3 stores databases such as a coupon DB 31 and an acquisition status DB 32.

Coupon management information regarding coupons distributed at online shopping malls is stored in the coupon DB 31 for each coupon. For example, the coupon DB 31 may store a coupon ID, applicable product information, applicable store information, usage conditions, discount information, expiration date, etc. in association with each other as coupon management information. Coupon ID is identification information for identifying a coupon. The applicable product information may indicate products for which the coupon can be used by the user. For example, if a coupon can be used for all products, the applicable product information may indicate no restrictions. When the products for which the coupon can be used are limited, the applicable product information may include the product code or product ID of one or more products for which the coupon can be used. When the categories of products for which the coupon can be used are limited, the applicable product information may include category IDs of one or more categories for which the coupon can be used. Alternatively, the applicable product information may indicate products or categories for which the coupon cannot be used. The applicable store information may indicate stores where the coupon can be used by the user. For example, if the coupon can be used at all stores, the applicable store information may indicate no restrictions. When the stores where the coupon can be used are limited, the applicable store information may include store IDs of one or more stores where the coupon can be used. Alternatively, the applicable store information may indicate a store where the coupon cannot be used. Based on the product information of the product selected by the user and the combination of applicable product information and applicable store information, the online shopping mall server 2 determines whether or not to present the coupon to the user. The usage conditions indicate the conditions that the user must meet in order to use the coupon after acquiring the coupon. For example, the usage conditions may indicate a minimum purchase amount for using a coupon, a minimum quantity of products to be purchased, and the like. If there are no particular conditions, the usage conditions may indicate no restrictions. The discount information indicates the degree of discount of the purchase amount by the coupon. The discount degree may be a discount rate or a discount amount. The expiration date indicates the date on which the coupon can be used.

The acquisition status DB 32 stores acquisition information indicating the coupon acquisition status each time a coupon is acquired. For example, the acquisition status DB 32 may store, as acquisition information, a user ID, a coupon ID, a usage flag, etc. in association with each other. The user ID indicates the user who acquired the coupon. The coupon ID indicates the acquired coupon. The usage flag indicates whether the acquired coupon was used by the user.

[1-2-4. User terminal configuration]
Next, the configuration of the user terminal 4 will be explained with reference to FIG. 6. FIG. 6 is a block diagram showing an example of a schematic configuration of the user terminal 4 according to this embodiment. As shown in FIG. 6, the user terminal 4 includes a system control section 41, a system bus 42, an input/output interface 43, a storage section 44, a communication section 45, a display section 46, and an input section 47. We are prepared. The system control unit 41 and the input/output interface 43 are connected via a system bus 42.

The system control unit 41 includes a CPU 41a, a ROM 41b, a RAM 41c, and the like.

The input/output interface 43 performs interface processing between the storage section 44 and the communication section 45 and the system control section 41.

The storage unit 44 includes, for example, a flash memory or a hard disk drive. The storage unit 14 stores various programs such as an operating system and a web browser. Further, the storage unit 14 may store an application dedicated to a shopping SNS site or an application dedicated to an online shopping mall. For example, the web browser or application may be obtained from a predetermined application distribution platform via the network NW, or may be recorded on a recording medium such as a magnetic tape, optical disk, or memory card and read via a drive device. You can do it like this.

The communication unit 45 is composed of, for example, a network interface card. The communication unit 45 connects to devices such as the SNS server 1, the online shopping mall server 2, and the coupon server 3 via the network NW, and controls the state of communication with these devices.

The display unit 46 displays information such as images and characters under the control of the system control unit 41. Examples of the display section 46 include a liquid crystal display, an organic EL display, and the like.

The input unit 47 accepts an operation by the user and outputs a signal corresponding to the operation content to the system control unit 41. Examples of the input unit 47 include buttons, switches, touch panels, keyboards, mice, and the like. Note that the user terminal 4 does not need to be directly provided with at least one of the display section 46 and the input section 47. For example, the display section 46 and the input section 47 may be connected to the user terminal 4 by wire or wirelessly.

[1-3. Functional overview]
[1-3-1. Functional overview of the system control unit of the SNS server]
Next, with reference to FIG. 7, an overview of the functions of the system control unit 11 in the SNS server 1 will be described. FIG. 7 is a diagram showing an example of functional blocks of the system control unit 11 in the SNS server 1. As shown in FIG. 7, the CPU 11a reads and executes various program codes included in the server program, so that the system control unit 11 includes a posted information transmitting unit 1101, an identification information transmitting unit 1102, a coupon status information receiving unit 1103, It functions as a coupon presence/absence information transmitting unit 1104 and the like.

The posted information transmitting unit 1101 transmits posted information about any product among the products that can be traded at the online shopping mall to the user terminal 4 of the user using the shopping SNS site.

For example, on a shopping SNS site, a user inputs search conditions and requests a search for posts. The search condition may be, for example, a keyword. The posted information transmitter 1101 may search the posted DB 14b for posted information that matches the search conditions, or search the product mirror DB 14c for product information whose product information of the introduced product matches the search conditions. The posted information transmitting unit 1101 may transmit posted information and product information corresponding to the searched post to the user terminal 4. The user terminal 4 may display a search result screen based on posted information and product information. The search result screen is a screen on which a list of searched posts is posted. When the user selects any post from the search result screen, the user terminal 4 may display a post details screen based on the posted information and product information of the selected post. Note that the posted information transmitting unit 1101 may generate a web page showing a search result screen and a web page showing a posting details screen, respectively, based on the posted information and product information. The posted information transmitting unit 1101 may then transmit the generated web page to the user terminal 4.

The identification information transmitting unit 1102 transmits to the coupon server 3 identification information that identifies the product introduced by the comment included in the posting details screen displayed on the user terminal 4. The identification information transmitting unit 1102 may transmit this identification information when transmitting a comment or the like to the user terminal 4 in response to a request from the user terminal 4. For example, when the user selects any post from the search result screen, the post ID of the selected post may be transmitted from the user terminal 4 to the SNS server 1. The identification information transmitter 1102 may acquire the combination of store ID and product ID associated with the posted ID received from the user terminal 4 from the posted DB 14b. The identification information transmitting unit 1102 may then transmit the combination of the store ID and product ID to the coupon server 3 as identification information. Alternatively, the store ID and product ID of the product introduced on the search result screen may be transmitted from the user terminal 4 to the SNS server 1. The identification information transmitting unit 1102 may transmit the store ID and product ID received from the user terminal 4 to the coupon server 3.

The coupon status information receiving unit 1103 receives from the coupon server 3 coupon status information indicating whether there is a coupon available for the product identified by the identification information transmitted to the coupon server 3 by the identification information transmitting unit 1102. The usable coupon in this case may be a coupon that can be used on condition that the coupon is acquired. The coupon server 3 transmits coupon status information in response to receiving the identification information. For example, the coupon server 3 that receives the combination of store ID and product ID from the SNS server 1 acquires product information associated with this combination. The coupon server 3, for example, based on the store ID, product ID, product code, category ID included in the product information, and the applicable product information and applicable store information included in each coupon management information stored in the coupon DB 31, Search for coupons that can be used for products introduced on the post details screen. If at least one applicable coupon exists, the coupon server 3 may generate available coupon information for each applicable coupon. For example, the usable coupon information may include a coupon ID, discount information, expiration date, usage conditions, and the like. The coupon server 3 transmits coupon status information including available coupon information to the SNS server 1. Coupon status information including available coupon information may indicate that a coupon is available. If the applicable coupon does not exist, the coupon server 3 transmits coupon status information that does not include any available coupon information to the SNS server 1. Coupon status information that does not include available coupon information may indicate that there are no coupons.

The coupon presence/absence information transmitting unit 1104 sends to the user terminal 4 coupon presence/absence information indicating whether there is a coupon available for the product introduced by the comment included in the posting details screen displayed on the user terminal 4 . Here, when the coupon status information indicates that there is a coupon, the coupon presence/absence information transmitting unit 1104 may transmit the coupon presence/absence information so that the coupon information is displayed on the user terminal 4 along with the comment. For example, the coupon presence information transmitting unit 1104 may determine the presence or absence of a coupon based on the coupon status information received from the coupon server 3 by the coupon status information receiving unit 1103. Then, the coupon presence/absence information transmitting unit 1104 may transmit coupon presence/absence information indicating this determination result. The coupon presence/absence information may further include discount information and expiration dates of available coupons. Alternatively, the coupon presence/absence information may be the coupon status information itself. When the coupon status information indicates that a coupon exists, the coupon presence/absence information may be the coupon information itself.

[1-3-2. Functional overview of the system control unit of the user terminal]
Next, with reference to FIG. 8, an overview of the functions of the system control unit 41 in the user terminal 4 will be described. FIG. 8 is a diagram showing an example of functional blocks of the system control unit 41 in the user terminal 4. As shown in FIG. The system control unit 41 is configured so that the CPU 41a reads and executes various program codes included in an application dedicated to a shopping SNS site, or includes various program codes included in a web browser and a web page sent from an SNS server. By reading and executing the script, it functions as a posted information display control section 4101, a coupon information reception section 4102, a coupon information display control section 4103, etc., as shown in FIG.

Posted information display control section 4101 causes display section 46 to display information posted on the shopping SNS site. For example, the posted information display control unit 4101 displays a posted details screen based on the posted information and product information transmitted from the SNS server 1. The post details screen includes comments by the introducer and information regarding the introduced product. The information displayed on the posting details screen regarding a product may include, for example, at least one of a product name, a product image, a product description, and a price.

The coupon presence/absence information receiving unit 4102 receives from the SNS server 1 coupon presence/absence information indicating the presence or absence of a usable coupon for the product introduced in the post selected by the user. For example, the coupon presence/absence information receiving unit 4102 may transmit the posting ID of the posting selected by the user to the SNS server 1. As described above, the coupon presence/absence information receiving unit 4102 may receive the coupon presence/absence information transmitted from the SNS server 1 in response to the transmission of the posting ID.

When the coupon presence/absence information received by the coupon presence/absence information receiving section 4102 indicates that there is a coupon, the coupon information display control section 4103 causes the display section 46 to display information indicating the coupon together with the posted information. For example, the coupon information display control unit 4103 may display coupon information on the posting details screen. The displayed coupon information may be information indicating that coupons are being distributed at an online shopping mall. Further, the coupon information may further indicate a discount rate or a discount amount, may indicate a product price after discount, or may further indicate an expiration date of the coupon.

In this embodiment, coupon information is displayed on the post details screen. However, the coupon information display control unit 4103 may display coupon information on the search result screen. For example, the SNS server 1 acquires coupon status information from the coupon server 3 for products introduced in each searched post, and sends coupon presence/absence information to the user terminal 4. Of these, coupon information may be displayed in association with posts that introduce products for which coupons can be used.

[1-4. Screen transition]
Next, examples of screen transitions will be described with reference to FIGS. 9 to 11. FIG. 9 is a diagram showing an example of a search result screen. As shown in FIG. 9, the search result screen 100 includes a plurality of pieces of search posted information 110. Each searched post information 110 is information indicating a searched post and a product introduced in the post. When the user performs a scrolling operation, other search posted information 110 is displayed on the display unit 46. Each search posted information 110 may include, for example, a product image 111, a poster name 112, a comment excerpt 113, a price 114, and the like. The comment excerpt 113 is a part of the comment input by the poster. When the user selects any search posted information 110 from the search result screen 100, the posted information display control unit 4101 displays a posted details screen for the selected post.

FIG. 10 is a diagram showing an example of a posting details screen. As shown in FIG. 10, the posting details screen 200 includes a product name 210, a store name 220, a product image 230, a comment 240, a price 250, and a view button 260. The viewing button 260 is a button for displaying the product screen of the online shopping mall for the introduced product. When the user performs a scrolling operation, other information regarding the product, such as an excerpt of the product description, is displayed on the display unit 46. If there is a coupon that can be used for the introduced product, coupon information 270 is further displayed on the posting details screen 200. In the coupon information 270, for example, a message "Coupons are being distributed at R Market" may be displayed. "R Market" is the name of an online shopping mall. When the user selects the browse button 260, the online shopping mall server 2 transmits the product screen page to the user terminal 4, and the user terminal 4 displays the product screen on the display unit 46. If the SNS site also functions as an affiliate site, the browse button 260 may have an affiliate link embedded therein, for example. When the user selects the browse button 260, the online shopping mall server 2, for example, collects identification information (e.g., user ID) of the poster and viewer, identification information of the introduced product (e.g., store ID, etc.) based on the affiliate link. (product ID) may be stored. When the introduced product is purchased by the viewer, the online shopping mall server 2 may perform a process of providing a reward to the poster based on the stored information.

FIG. 11 is a diagram showing an example of a product screen. As shown in FIG. 11, the product screen 300 includes a product name 310, a store name 320, a product image 330, an add to cart button 340, a purchase procedure button 350, and the like. When the user performs a scrolling operation, other information regarding the product, such as price, product description, etc., is displayed on the display unit 46. The add to cart button 340 is a button for adding products whose information is posted on the product screen to the shopping cart. After the items are placed in the shopping cart, the user terminal 4 can display a screen listing the items placed in the shopping cart in response to an operation by the user. The user can proceed to the product purchase procedure from this screen. The purchase procedure button 350 is a button for directly proceeding to a purchase procedure for a product whose information is posted on the product screen. If there is a coupon available for the listed product, coupon information 360 is further displayed on the product screen 300. Coupon information 360 indicates that it is possible to obtain a coupon that can be used for the product for which the information is posted. When the user performs an operation of selecting coupon information 360, the user can acquire a coupon. For example, when the user selects the coupon information 360, the discount rate or amount of the coupon and the expiration date may be displayed on the product screen 300. Then, the coupon may be acquired by the user selecting acquisition. If there are multiple coupons available, the user may be able to select the coupon to acquire. Furthermore, it may be possible to obtain multiple coupons for the same product.

[1-5. Operation of information and communication system]
Next, the operation of the information communication system S will be explained with reference to FIG. 12. FIG. 12 is a sequence diagram showing a processing example of the information communication system S according to this embodiment.

For example, the user terminal 4 activates a shopping SNS site dedicated application based on a user's operation and requests the SNS server 1 to search for posts. The posted information transmitting unit 1101 of the SNS server 1 searches for posts in response to a request from the user terminal 4. Then, the posted information transmitting unit 1101 transmits posted information and product information corresponding to each searched post to the user terminal 4, as shown in FIG. 12 (step S101).

The posted information display control unit 4101 of the user terminal 4 that has received the posted information and product information generates search posted information corresponding to each post based on this information. Then, the posted information display control unit 4101 displays a search result screen including searched posted information (step S102). The user selects the search posted information of any post from the search result screen (step S103). In response to this selection, the posted information display control unit 4101 displays a posted details screen based on the posted information and product information corresponding to the selected post (step S104). Further, in response to the user's selection of a post, the coupon presence/absence information receiving unit 4102 transmits a coupon inquiry including the post ID of the selected post to the SNS server 1 (step S105).

The identification information transmitting unit 1102 of the SNS server 1 that has received the coupon inquiry acquires the store ID and product ID associated with the posting ID included in the coupon inquiry from the posting DB 14b. Then, the identification information transmitting unit 1102 transmits a coupon inquiry including the acquired store ID and product ID to the coupon server 3 (step S106).

The coupon server 3 that has received the coupon inquiry acquires product information including the combination of the store ID and product ID included in the inquiry from the product DB 23. The coupon server 3 searches the coupon DB 31 for available coupons based on the product information (step S107). For example, the coupon server 3 acquires a store ID, a product ID, a product code, and a category ID from the product information. The coupon server 3 specifies that the product indicated by the product ID or product code, or the category of the product indicated by the category ID matches the conditions indicated in the applicable product information, and the store indicated by the store ID matches the applicable store information. Search for coupon management information that matches the conditions shown in . Next, the coupon server 3 acquires the coupon ID, discount information, expiration date, and usage conditions from the coupon management information of each searched coupon. The coupon server 3 generates usable coupon information using the acquired information. The coupon server 3 transmits the coupon status information including the generated available coupon information to the SNS server 1 (step S108).

The coupon presence/absence information transmitting unit 1104 of the SNS server 1 that has received the coupon status information determines the presence or absence of a coupon (step S109). For example, the coupon presence/absence information transmitting unit 1104 determines that there is a coupon when the coupon status information includes available coupon information, and determines that there is no coupon when the coupon status information does not include available coupon information. The coupon presence/absence information transmitting unit 1104 transmits coupon presence/absence information indicating the determination result of the coupon presence/absence to the user terminal 4 (step S110).

The coupon information display control unit 4103 of the user terminal 4 that has received the coupon presence/absence information determines the presence or absence of a coupon based on the coupon presence/absence information (step S111). If there is no coupon (step S111: NO), the coupon information display control unit 4103 does not display coupon information. On the other hand, if there is a coupon (step S111: YES), the coupon information display control unit 4103 displays the coupon information on the posting details screen (step S112). In the example shown in FIG. 12, the user terminal 4 displays the coupon information after starting to display the posting details screen. However, the user terminal 4 may display the coupon information at the same time as starting to display the post details screen.

It is assumed that the user then selects the view button on the post details screen. In response to this selection, the user terminal 4 receives, from the online shopping mall server 2, the product screen page of the product introduced on the posting details screen and displays it, using a browser function within a shopping SNS site application, for example. Alternatively, the user terminal 4 may display the product screen using a web browser or an online shopping mall dedicated application. On the product screen, the user performs an operation to obtain a coupon, for example. In response to this operation, the user terminal 4 transmits an acquisition request including the coupon ID of the coupon to be acquired and the terminal ID of the user terminal 4 to the coupon server 3. The acquisition request may be transmitted to the coupon server 3 via the online shopping mall server 2. The coupon server 3 that has received the acquisition request acquires the user ID associated with the terminal ID included in the acquisition request from the identification information DB 22 of the online shopping mall server 2. Then, the coupon server 3 stores the acquisition information including the coupon ID and the user ID in the acquisition status DB 32.

After that, it is assumed that the user selects, for example, a purchase procedure button on the product screen and proceeds to the purchase procedure. The user then performs an operation to complete the purchase procedure. In response to this operation, the online shopping mall server 2 performs processing to generate a purchase log. For example, the online shopping mall server 2 calculates the purchase amount by multiplying the price of the product by the number of items purchased. The online shopping mall server 2 acquires product information including the store ID and product ID of the product to be purchased from the product DB 23. The online shopping mall server 2 acquires coupon status information from the SNS server 1 using a method similar to the method shown in FIG. Further, the online shopping mall server 2 transmits an acquisition coupon request including the purchaser's user ID to the SNS server 1. The SNS server 1 searches the acquisition status DB 32 for acquisition information including a combination of the purchaser's user ID and a usage flag indicating unused status. The SNS server 1 transmits the coupon ID included in the retrieved acquisition information to the online shopping mall server 2. The online shopping mall server 2 compares the coupon ID of each available coupon information included in the coupon status information with the coupon ID received from the SNS server 1 to determine the coupon acquired by the purchaser for the product to be purchased. Identify. Furthermore, the online shopping mall server 2 identifies coupons that can be used with the current purchase content from among the coupons acquired by the purchaser based on the usage conditions of the acquired coupons. Then, the online shopping mall server 2 subtracts an amount corresponding to the discount rate or discount amount based on the available coupon from the purchase amount. Then, the payment amount is calculated by adding the shipping fee to the purchase amount. The online shopping mall server 2 generates a purchase log including the user ID of the purchaser, the store ID and product ID of the purchased product, the number of purchased items, the coupon ID of the coupon used, the discount amount, the payment amount, etc. Then, the online shopping mall server 2 stores the purchase log in the purchase history DB 24.

As explained above, according to this embodiment, the user terminal 4 displays posted information posted on a shopping SNS site. Further, the SNS server 1 transmits to the coupon server 3 the combination of the store ID and product ID of the product introduced by the displayed posted information. The SNS server 1 also receives coupon status information from the coupon server 3 indicating whether there is a coupon available for the product identified by the combination of the transmitted store ID and product ID. Further, when the received coupon status information indicates that there is a coupon, the user terminal 4 displays the coupon information together with the posted information. According to these processes, when posted information posted on a shopping SNS site is displayed, information indicating whether there is a coupon available for the product introduced in the posted information is acquired from the coupon server 3. If there is a coupon available, the coupon information is displayed together with the posted information. Therefore, depending on the presence or absence of a coupon for a product introduced on a social networking service, information regarding the coupon can be automatically displayed together with information introducing the product.

In this embodiment, the display control of the posting details screen, the sending of coupon inquiries to the coupon server 3, the reception of coupon status information from the coupon server 3, and the display control of coupon information are performed between the SNS server 1 and the user terminal 4. This is done in collaboration with However, these processes may be executed by the SNS server 1 alone or the user terminal 4 alone. When the process is executed by the SNS server 1 alone, for example, the SNS server 1 transmits to the user terminal 4 a web page showing the post details screen or other information for the user terminal 4 to display the post details screen. , a posting details screen may be displayed on the user terminal 4. In addition, when there is a coupon available, the SNS server 1 generates a web page containing coupon information, for example, as a web page showing a posting details screen, and sends this web page to the user terminal 4 to display the coupon. The information may be displayed on the user terminal 4. In this case, the means in the SNS server 1 for transmitting a web page or the like showing the posting details screen to the user terminal 4 corresponds to the information display control means of the present invention. Further, the means for transmitting a web page showing a posting details screen including coupon information to the user terminal 4 in the SNS server 1 corresponds to the coupon information transmitting means of the present invention, and also corresponds to the coupon information display control means of the present invention. . Note that as a result of the SNS server 1 transmitting coupon presence/absence information indicating that a coupon exists to the user terminal 4, the coupon information is displayed on the user terminal 4. Therefore, the means for transmitting coupon presence/absence information or other information indicating a coupon in the SNS server 1 may correspond to the coupon information display control means of the present invention. When the process is executed by the user terminal 4 alone, the user terminal 4 may receive coupon status information by directly transmitting a coupon inquiry to the coupon server 3, for example.

[2. Second embodiment]
Next, a second embodiment will be described with reference to FIGS. 13 to 15. The second embodiment may be the same as the first embodiment, except as described below. In this embodiment, even if the coupons are the same (or coupons that can be used for the same product), coupons that can be used or not depending on the user are distributed within the online shopping mall. That is, the coupon may or may not be presented within the online shopping mall depending on the user. Correspondingly, the SNS server 1 and the user terminal 4 display coupon information only when there is a coupon that can be used by the user viewing the posting details screen.

FIG. 13 is a diagram showing an example of information stored in the coupon DB 31. As shown in FIG. 13, the coupon DB 31 of this embodiment includes coupon ID, coupon type, applicable product information, applicable store information, applicable user information, usage conditions, discount information, expiration date, etc. as coupon management information. They may be stored in association with each other. Coupon type indicates the type of coupon. For example, the coupon type may correspond to the type of user conditions under which the coupon can be used. Examples of coupon types include coupons for users whose birthday falls within a specific period, coupons for users whose membership rank is above a specific rank, coupons for users whose age is within a specified range, and coupons for users whose purchase history is a specified condition. Examples include coupons for users who satisfy the following criteria. Examples of the fact that the purchase history satisfies the predetermined condition include that the user has purchased a specific product, a product in a specific category, or a product from a specific store, or that the purchase history has never purchased a product. Another example of the purchase history satisfying the predetermined condition is that the number of purchases or the purchase frequency of a specific product, product in a specific category, or product from a specific store is equal to or greater than a predetermined threshold. The coupon type of a coupon that can be used by all users may indicate no type. Applicable user information indicates specific conditions of users who can use the coupon. Applicable user information is valid when the coupon type is set to other than no type. The applicable user information indicates conditions according to the coupon type. For example, applicable user information corresponding to a coupon for a user whose birthday falls within a specific period may indicate that period. Applicable user information corresponding to a coupon for a user whose membership rank is a specific rank or higher may indicate the specific rank. Applicable user information corresponding to a coupon for users whose age is within a predetermined range may indicate the range. Applicable user information corresponding to a coupon for a user whose purchase history satisfies a predetermined condition may indicate the condition.

In this embodiment, the identification information transmitting unit 1102 of the SNS server 1 sends user identification information that identifies the user of the terminal device that displays the posting details screen in addition to identification information that identifies the product introduced on the posting details screen. , and send it to the coupon server 3. This user identification information may be, for example, a user ID or a terminal ID.

The coupon status information receiving unit 1103 determines whether or not there is a coupon that can be used by the user identified by the user identification information sent by the identification information sending unit 1102 for the product identified by the identification information sent by the identification information sending unit 1102. The coupon status information indicating the coupon status information is received from the coupon server 3. For example, the coupon server 3 may identify coupons that can be used by the user identified by the user identification information transmitted by the identification information transmission unit 1102, among the coupons that can be used for the introduced product. Then, the coupon server 3 may generate usable coupon information for the specified coupon and transmit coupon status information including the available coupon information to the SNS server 1. At this time, the coupon server 3 may include the coupon type in each available coupon information.

The coupon presence/absence information transmitting unit 1104 of the SNS server 1 may include the coupon type in the coupon presence/absence information when transmitting the coupon presence/absence information to the user terminal 4.

The coupon information display control unit 4103 of the user terminal 4 displays the coupon information on the display unit 46 if there is a coupon that can be used by the user. At this time, the coupon information display control unit 4103 may display coupon information indicating the coupon type of the coupon. The coupon information only needs to indicate the coupon type in a way that allows the user to roughly recognize what kind of conditions are met. If a plurality of coupons having different coupon types can be used, the coupon information display control unit 4103 may display the coupon information to indicate any coupon type, or display all coupon types. Coupon information may be displayed as shown.

FIG. 14 is a diagram showing a display example of coupon information. For example, suppose that a coupon is distributed to a user whose birthday is in November for a certain category product. User A, whose birthday is in November, causes the user terminal 4 to display a posting details screen 200 for products in that category, as shown in FIG. 14(a). This posting details screen 200 includes coupon information 271. In the coupon information 271, for example, a message "Birthday coupons are being distributed at R market" may be displayed. The coupon information 271 allows user A to recognize that the user's birthday satisfies the conditions. On the other hand, user B whose birthday is in a month other than November causes the user terminal 4 to display a posting details screen 200 for the product, as shown in FIG. 14(b). This posting details screen 200 does not include coupon information 271. Examples of messages in coupon information using other coupon types include ``We are distributing coupons that can be used by users with high membership ranks'', ``We are distributing coupons for first-time shoppers at R Market'', Examples include "We are distributing coupons to customers of the target stores."

FIG. 15 is a sequence diagram showing a processing example of the information communication system S according to this embodiment. In FIG. 15, the same processes as in FIG. 12 are given the same reference numerals.

As shown in FIG. 15, steps S101 to S104 are first executed. Further, the coupon presence/absence information receiving unit 4102 transmits a coupon inquiry including the posting ID of the selected posting and the terminal ID of the user terminal 4 to the SNS server 1 (step S201).

The identification information transmitting unit 1102 of the SNS server 1 that has received the coupon inquiry acquires the store ID and product ID associated with the posting ID included in the inquiry from the posting DB 14b. The identification information transmitting unit 1102 also obtains the user ID associated with the terminal ID included in the inquiry from the identification information DB 22. Then, the identification information transmitting unit 1102 transmits a coupon inquiry including the store ID, product ID, and user ID to the coupon server 3 (step S202).

The coupon server 3 that has received the coupon inquiry searches for coupons that can be used for the introduced product (step S107). Next, the coupon server 3 extracts coupons that can be used by the user viewing the posting details screen from among the searched coupons (step S203). For example, the coupon server 3 uses the user ID included in the coupon inquiry to acquire information regarding the user, such as member information and purchase log, from the online shopping mall server 2. The coupon server 3 uses applicable user information included in the coupon management information of the searched coupon and information regarding the user to extract coupons that can be used by the user. Next, the coupon server 3 generates usable coupons for coupons that can be used by the user, and transmits coupon status information to the SNS server 1 (step S204). At this time, the coupon server 3 includes the coupon type of the extracted coupon in the available coupons.

The coupon presence/absence information transmitting unit 1104 of the SNS server 1 that has received the coupon status information determines the presence or absence of a usable coupon (step S109), and transmits the coupon presence/absence information indicating the determination result to the user terminal 4 (step S109). S205). If there is a usable coupon, the coupon presence/absence information transmitter 1104 includes the coupon type of the coupon in the coupon presence/absence information.

The coupon information display control unit 4103 of the user terminal 4 that has received the coupon presence/absence information determines the presence or absence of a coupon (step S111). If there is no coupon (step S111: NO), the coupon information display control unit 4103 does not display coupon information. On the other hand, if there is a coupon (step S111: YES), the coupon information display control unit 4103 displays coupon information indicating the coupon type included in the coupon presence/absence information on the posting details screen (step S206).

As described above, according to this embodiment, when there is a coupon for a user who views posted information, coupon information can be displayed. Therefore, it is possible to prevent a situation where the user accesses the online shopping mall and is unable to use the coupon even though the coupon information is displayed on the shopping SNS site.

Furthermore, when displaying coupon information indicating the coupon type, it is possible to inform the user viewing the posted information of the reason for which the coupon can be used.

[3. Third embodiment]
Next, a third embodiment will be described with reference to FIGS. 16 to 18. The third embodiment may be the same as the first embodiment or the second embodiment, except as described below. In this embodiment, coupon information indicating at least one of discount information and expiration date of available coupons is displayed. Further, when there are a plurality of usable coupons, the coupon information is displayed with priority given to one of the plurality of coupons based on predetermined conditions.

FIG. 16 is a diagram showing an example of functional blocks of the system control unit 41 in the user terminal 4 according to the present embodiment. In FIG. 16, the same elements as in FIG. 7 are given the same reference numerals. As shown in FIG. 16, the system control unit 11 functions as a posted information transmitting unit 1101, an identification information transmitting unit 1102, a coupon status information receiving unit 1103, a coupon presence/absence information transmitting unit 1104, a priority display determining unit 1105, and the like.

In this embodiment, the coupon status information receiving unit 1103 receives coupon status information from the coupon server 3 including advantageousness information indicating the degree to which the available coupons are advantageous to the user. The advantage information may be, for example, at least one of discount information and expiration date. The higher the discount rate or discount amount by the coupon, the more advantageous it is for the user. The longer the number of days until expiry of the coupon, the more advantageous it is to the user.

When coupon status information indicating that there are multiple coupons is received by the coupon status information receiving unit 1103, the priority display determining unit 1105 selects each of the multiple coupons indicated by the advantage information included in the coupon status information. Based on the degree of advantage, it is determined which of the plurality of coupons should be given priority for displaying coupon information.

For example, if the advantage information is discount information, the priority display determining unit 1105 may determine the coupon with the highest discount as the coupon to give priority to. The discount degree may be, for example, a discount rate or a discount amount. When a coupon indicating a discount on the purchase price as a discount rate and a coupon indicating as a discount amount coexist, the priority display determining unit 1105 calculates the discount amount by multiplying the price of the introduced product by the discount rate, for example. Good too. The priority display determining unit 1105 may then determine which coupon to prioritize using the discount amount. Furthermore, the priority display determining unit 1105 may set the priority of displaying coupon information to be higher for a coupon with a higher discount degree.

When the advantage information is an expiration date, the priority display determining unit 1105 may determine the priority coupon to be the coupon with the shortest number of days remaining from today until the expiration date. Furthermore, the priority display determining unit 1105 may set the priority of displaying coupon information higher for a coupon with a shorter number of days remaining until its expiration date.

When determining the priority coupon as the coupon with the highest discount degree, if there are multiple coupons with the same discount degree, the priority display determining unit 1105 selects the expiration date among the coupons. Priority may be given to the coupon with the shortest number of days remaining. Furthermore, when determining the priority coupon as the coupon with the shortest remaining number of days until the expiration date, if there are multiple coupons with the same number of remaining days, Among these coupons, priority may be given to the coupon with the highest degree of discount.

Note that in this embodiment, the SNS server 1 functions as the priority display determining section 1105, but the user terminal 4 may function as the priority display determining section 1105.

The coupon presence/absence information transmitting unit 1104 transmits coupon presence/absence information including advantageousness information of available coupons to the user terminal 4. For example, the coupon presence/absence information transmitting unit 1104 may include only advantageousness information about a coupon with the highest priority for displaying coupon information in the coupon presence/absence information. Alternatively, the coupon presence/absence information transmitting unit 1104 may include advantageousness information for all coupons in the coupon presence/absence information. In this case, the coupon presence/absence information transmitting unit 1104 may arrange the advantageousness information of the coupons according to the display priority of the coupon information, for example.

The coupon information display control unit 4103 of the user terminal 4 causes the display unit 46 to display coupon information indicating the degree of advantage of the available coupons, according to the determination by the priority display determining unit 1105. For example, the coupon information display control unit 4103 may display coupon information only for the coupon with the highest priority. Alternatively, the coupon information display control unit 4103 may display coupon information indicating a plurality of coupons at the same time, for example, according to the priority. For example, the coupon information display control unit 4103 may display the coupon information by arranging the coupons from top to bottom in descending order of priority.

FIG. 17 is a diagram illustrating a display example of coupon information. For example, as shown in FIG. 17(a), it is assumed that there are coupons 410, 420, and 430 as coupons that can be used for introduced products. Coupon 410 is a 500 yen discount coupon. Coupon 420 is a 2,000 yen discount coupon. Coupon 430 is a 1,000 yen discount coupon. Therefore, among these coupons, coupon 420 has the highest discount amount. Therefore, the coupon presence/absence information transmitter 1104 displays coupon information 272 indicating the coupon 420. In the coupon information 272, for example, a message "Coupon distribution at R market. 2,000 yen discount" may be displayed. The higher the degree of discount by the coupon presented to the user, the greater the user's desire to purchase the product introduced on the post details screen. Therefore, sales can be promoted by displaying the coupon.

For example, as shown in FIG. 17(b), it is assumed that there are coupons 440, 450, and 460 as coupons that can be used for the introduced product. Coupon 440 is a coupon whose expiration date is November 30th. Coupon 450 is a coupon whose expiration date is November 20th. Coupon 460 is a coupon whose expiration date is December 15th. Therefore, among these coupons, coupon 450 has the shortest expiration date. Therefore, the coupon presence/absence information transmitter 1104 displays coupon information 273 indicating the coupon 450. In the coupon information 273, for example, a message "Coupon distribution at R market. Until November 20th" may be displayed. The shorter the expiration date of the coupon presented to the user, the earlier the user can be encouraged to purchase. Furthermore, displaying coupon information that is seemingly disadvantageous to the user may actually be advantageous to the user. In the example of FIG. 17(b), it is assumed that coupon information indicating coupon 440 or 460 is displayed, for example. In that case, the user may take purchasing action after November 20th. In that case, the user may be able to redeem coupons 440 and 460, but coupon 450 is no longer available. On the other hand, if coupon information indicating coupon 450 is displayed, there is a probability that the user will take purchase action by November 20th. In that case, coupon 450 may be available and coupons 440 and 460 may also be available at the same time or later.

FIG. 18 is a sequence diagram showing a processing example of the information communication system S according to this embodiment. In FIG. 18, the same processes as in FIG. 12 are given the same reference numerals.

As shown in FIG. 18, steps S101 to S109 are first executed. If there are multiple available coupons, the priority display determining unit 1105 of the SNS server 1 determines the coupon with the highest discount amount, for example, based on the discount information included in each available coupon information (step S301). If there are multiple coupons with the highest discount amount, the priority display determining unit 1105 selects the coupon with the longest number of days until the expiration date from among those coupons based on the expiration date included in each available coupon information. A short coupon is determined (step S301). Next, the coupon presence/absence information transmitting unit 1104 transmits the coupon presence/absence information including the determination result of the presence or absence of a coupon, and the discount information and expiration date of the coupon with the highest discount amount to the user terminal 4 (step S302).

The coupon information display control unit 4103 of the user terminal 4 that has received the coupon presence/absence information determines the presence or absence of a coupon (step S111). If there is no coupon (step S111: NO), the coupon information display control unit 4103 does not display coupon information. On the other hand, if there is a coupon (step S111: YES), the coupon information display control unit 4103 displays coupon information indicating the discount information and expiration date included in the coupon presence/absence information on the posting details screen (step S303). Here, as in the case of the second embodiment, the coupon information may be displayed to indicate the coupon type of the coupon with the highest discount rate.

As explained above, according to the present embodiment, when multiple coupons are available for a product introduced in posted information, one of the coupons is selected based on the degree to which each of the coupons is advantageous to the user. Coupon information indicating the degree of advantage is displayed preferentially. Therefore, coupon information can be displayed to encourage the user to use the coupon.

Further, when using the degree of discount for the purchase price of the introduced product, coupon information indicating the coupon with the highest degree of discount among the plurality of available coupons is preferentially displayed. Therefore, the user can be informed that the product can be purchased at a lower price.

Further, when using the expiration date of a coupon, coupon information indicating a coupon with the shortest number of days remaining until expiration of the expiration date among a plurality of available coupons is preferentially displayed. Therefore, in order to avoid a reduction in the number of available coupons due to expiration of the expiration date, the user can be motivated to use coupons with short expiration dates.

[4. Fourth embodiment]
Next, a fourth embodiment will be described with reference to FIGS. 19 to 23. The fourth embodiment may be the same as any of the first to third embodiments except for the points described below. In this embodiment, coupon information indicating the coupon acquisition status is displayed. Further, an operation for acquiring a coupon indicated by the coupon information may be possible within the shopping SNS site.

In this embodiment, the identification information transmitting unit 1102 of the SNS server 1 sends user identification information that identifies the user of the terminal device that displays the posting details screen in addition to identification information that identifies the product introduced on the posting details screen. , and send it to the coupon server 3. This point may be the same as the second embodiment.

The coupon status information receiving unit 1103 receives coupons that can be used for the product identified by the identification information sent to the coupon server 3 by the identification information sending unit 1102, as indicated by the user identification information sent by the identification information sending unit 1102. Coupon status information indicating whether the user has acquired the coupon is received from the coupon server 3. For example, the coupon server 3 generates available coupon information including coupon acquisition status and transmits the coupon status information to the SNS server 1. When the coupon server 3 searches for a usable coupon, it searches the acquisition status DB 32 for acquisition information including a combination of the coupon ID of the coupon and the user ID of the user. If there is corresponding acquisition information, the coupon server 3 sets the acquisition status to already acquired. If there is no corresponding acquisition information, the coupon server 3 sets the acquisition status to not acquired.

When there is a usable coupon, the coupon presence/absence information transmitting unit 1104 transmits coupon presence/absence information indicating whether the coupon has been acquired or not to the user terminal 4.

FIG. 19 is a diagram showing an example of functional blocks of the system control unit 41 in the user terminal 4. As shown in FIG. In FIG. 19, the same elements as in FIG. 8 are given the same reference numerals. As shown in FIG. 19, the system control unit 41 functions as a posted information display control unit 4101, a coupon presence/absence information reception unit 4102, a coupon information display control unit 4103, an acquisition operation reception unit 4104, an acquisition request transmission unit 4105, and the like.

The coupon information display control unit 4103 displays coupon information indicating whether or not a coupon has been acquired based on the coupon status information received by the coupon status information receiving unit 1103. For example, the coupon presence/absence information receiving unit 4102 receives coupon presence/absence information including the acquisition status acquired from the coupon status information from the SNS server 1. The coupon information display control unit 4103 refers to the acquisition status included in the coupon presence/absence information, determines whether or not a coupon has been acquired, and displays coupon information according to the determination result. When available coupons include coupons that the user has acquired and coupons that the user has not yet acquired, the coupon information display control unit 4103 may display coupon information that indicates that the user has not acquired the coupons.

FIG. 20 is a diagram illustrating a display example of coupon information. If the user viewing the post details screen 200 has not acquired a coupon that can be used for the product introduced on the post details screen, as shown in FIG. 20(a), the post details screen 200 will display coupon information. 270 is displayed. In the coupon information 270, for example, a message "Coupon distribution at R market" may be displayed. If the user has acquired a coupon that can be used for the product, coupon information 274 is displayed on the posting details screen 200, as shown in FIG. 20(b). In the coupon information 274, for example, a message "Coupon has been obtained" may be displayed.

The acquisition operation accepting unit 4104 accepts, via the input unit 47, an operation to acquire the coupon indicated by the coupon information displayed on the posting details screen. For example, the acquisition operation accepting unit 4104 may accept an operation to acquire a coupon by detecting an operation to select displayed coupon information. Alternatively, in response to the user selecting coupon information, the coupon information display control unit 4103 displays a pop-up window containing at least one of discount information, expiration date, and coupon type of the coupon, and an acquisition button. You can. The acquisition operation accepting unit 4104 may accept an operation to acquire a coupon by detecting selection of an acquisition button by the user. If a plurality of coupons have not been acquired, the acquisition operation accepting unit 4104 may accept an operation to select a coupon to acquire. For example, in response to the user selecting coupon information, the coupon information display control unit 4103 may display a list of obtainable coupons. This list may display, for example, at least one of discount information, expiration date, and coupon type for each coupon. The acquisition operation accepting unit 4104 may accept the user's selection of a coupon from this list.

In response to the acquisition operation being accepted by the acquisition operation receiving unit 4104, the acquisition request transmitting unit 4105 transmits user identification information for identifying the user who performed the operation to the coupon server 3. Thereby, the acquisition request transmitting unit 4105 causes the acquisition status DB 32 to store acquisition information indicating the user identified by the user identification information. The user identification information may be a user ID or a cookie ID. At this time, the acquisition request transmitting unit 4105 may further transmit a coupon ID for identifying the coupon to be acquired to the coupon server 3. The coupon server 3 generates acquisition information including the user ID of the user identified by the user identification information, and stores this acquisition information in the acquisition status DB 32.

In this embodiment, the user terminal 4 functions as the acquisition request transmitter 4105, but the SNS server 1 may function as the acquisition request transmitter 4105. For example, when the acquisition operation reception unit 4104 accepts the acquisition operation, the user terminal 4 may transmit the terminal ID and coupon ID to the SNS server 1. The SNS server 1 may transmit the terminal ID and coupon ID received from the user terminal 4 to the coupon server 3. The SNS server 1 may transmit a user ID instead of the coupon ID.

FIG. 21 is a diagram illustrating an example of how coupons are acquired on a shopping SNS site. As shown in FIG. 21(a), coupon information 270 is displayed on the posting details screen 200. For example, if the display of the user terminal 4 is a touch panel, the user taps the coupon information 270 with the finger 400. Then, as shown in FIG. 21(b), the coupon information 270 changes to coupon information 274.

22 and 23 are sequence diagrams showing processing examples of the information communication system S according to this embodiment. In FIG. 22, the same processes as those in FIG. 12 are given the same reference numerals.

As shown in FIG. 22, steps S101 to S104 are first executed. Further, the coupon presence/absence information receiving unit 4102 of the user terminal 4 transmits a coupon inquiry including the post ID of the selected post and the terminal ID of the user terminal 4 to the SNS server 1 (step S401).

The identification information transmitting unit 1102 of the SNS server 1 that has received the coupon inquiry acquires the store ID and product ID associated with the posting ID included in the inquiry from the posting DB 14b. The identification information transmitting unit 1102 also obtains the user ID associated with the terminal ID included in the inquiry from the identification information DB 22. Then, the identification information transmitting unit 1102 transmits a coupon inquiry including the store ID, product ID, and user ID to the coupon server 3 (step S402).

The coupon server 3 that has received the coupon inquiry searches for coupons that can be used for the introduced product (step S107). Next, the coupon server 3 determines the acquisition status of each searched coupon. For example, the coupon server 3 searches the acquisition status DB 32 for acquisition information including a combination of the coupon ID of the searched coupon and the user ID included in the coupon inquiry. The coupon server 3 determines the acquisition status depending on the presence or absence of the corresponding acquisition information. The coupon server 3 generates available coupon information including the acquisition status for each coupon, and transmits the coupon status information including the available coupon information to the SNS server 1 (step S403).

The coupon presence/absence information transmitting unit 1104 of the SNS server 1 that has received the coupon status information determines whether there is a usable coupon (step S109). Next, the coupon presence/absence information transmission unit 1104 transmits the coupon presence/absence information including this determination result, the coupon ID of the unobtained coupon, and the acquisition status to the user terminal 4 (step S404).

The coupon information display control unit 4103 of the user terminal 4 that has received the coupon presence/absence information determines the presence or absence of a coupon (step S111). If there is no coupon (step S111: NO), the coupon information display control unit 4103 does not display the coupon information and the process ends. On the other hand, if there is a coupon (step S111: YES), the coupon information display control unit 4103 determines whether the coupon has been acquired based on the acquisition status (step S405). If the coupon has been acquired, the coupon information display control unit 4103 displays coupon information indicating that the coupon has been acquired on the posting details screen (step S406), and the process ends. On the other hand, if the coupon has not been acquired, the coupon information display control unit 4103 displays coupon information indicating that the coupon has not been acquired on the posting details screen (step S407).

Thereafter, as shown in FIG. 23, when the acquisition operation reception unit 4104 detects an operation to acquire a coupon by the user on the posting details screen (step S501), the acquisition request transmission unit 4105 sends the terminal ID of the user terminal 4, And an acquisition request including the coupon ID included in the coupon presence/absence information is transmitted to the coupon server 3 (step S502). The coupon server 3 that has received the acquisition request acquires the user ID associated with the terminal ID included in the acquisition request from the identification information DB 22 of the online shopping mall server 2. The coupon server 3 generates acquisition information including the acquired user ID, the terminal ID included in the acquisition request, and a usage flag indicating unused status. Then, the coupon server 3 stores the acquisition information in the acquisition status DB 32 (step S503). Note that the coupon server 3 does not provide acquisition information after confirming that the coupon can be used for the introduced product or after confirming that the coupon can be used by the user who performed the acquisition operation. It may be memorized. Next, the coupon server 3 transmits an acquisition response to the user terminal 4 (step S504). The coupon information display control unit 4103 of the user terminal 4 that has received the acquisition response displays coupon information indicating that the coupon has been acquired on the posting details screen, instead of coupon information indicating that the coupon has not been acquired.

As described above, according to the present embodiment, if there is a coupon available, coupon information indicating whether the user viewing the posting details screen has already acquired the coupon is displayed. Therefore, when coupon information indicating that a coupon has already been acquired is displayed, the user does not need to take any action to acquire the coupon.

Furthermore, when there is a coupon available and the user is enabled to acquire the coupon on the posting details screen, the coupon server 3 stores acquisition information indicating that the user has acquired the coupon. Storing this information allows the user to use the coupon. Therefore, the user can obtain coupons without accessing an online shopping mall. For example, this is useful when a user wants to obtain a coupon but does not want to visit an online shopping mall right away.

1 SNS server 2 Online shopping mall server 3 Coupon server 4 User terminal 11 System control unit 12 System bus 13 Input/output interface 14 Storage unit 14a SNS member DB
14b Post DB
14c Product Mirror DB
15 Communication Department 21 Member DB
22 Identification information DB
23 Product DB
24 Purchase history DB
31 Coupon DB
32 Acquisition status DB
41 System control section 42 System bus 43 Input/output interface 44 Storage section 45 Communication section 46 Display section 47 Input section 1101 Posted information transmission section 1102 Identification information transmission section 1103 Coupon status information reception section 1104 Coupon presence/absence information transmission section 1105 Priority display determination section 4101 Posted information display control section 4102 Coupon presence/absence information reception section 4103 Coupon information display control section 4104 Acquisition operation reception section 4105 Acquisition request transmission section NW network

Claims (10)

In a server device of a transaction object introduction site that is different from an electronic commerce site where a plurality of transaction objects are traded, and is capable of posting introduction information introducing any one of the plurality of transaction objects,
In response to a request sent from the terminal device when the terminal device displays the introduction information , transaction object identification information for identifying the transaction object introduced by the introduction information on the e-commerce site is provided. , a coupon status indicating the presence or absence of the coupon that can be used for the transaction object identified by the transmitted transaction object identification information by transmitting it to a management device that manages coupons distributed within the e-commerce site; acquisition means for acquiring information from the management device;
When the acquired coupon status information indicates that the coupon exists, coupon information is sent to the terminal device so that coupon information indicating the coupon is displayed together with the displayed introduction information. a transmission means;
A server device comprising: On the e-commerce site, coupons are distributed depending on whether they can be used or not, and
The acquisition means transmits the transaction object identification information and user identification information that identifies a user of the terminal device that displays the introduction information to the management device,
The acquired coupon status information indicates the presence or absence of a coupon that can be used by the user identified by the transmitted user identification information for the transaction object identified by the transmitted transaction object identification information. The server device according to claim 1. The acquired coupon status information indicates, as the type of the coupon, a type corresponding to conditions of a user who can use the coupon,
3. The server device according to claim 2, wherein the coupon information transmitting means transmits the coupon information indicating the type of the coupon. The user of the e-commerce site can use the coupon by performing an operation to acquire the coupon presented within the e-commerce site,
The acquisition means transmits the transaction object identification information and user identification information that identifies a user of the terminal device that displays the introduction information to the management device,
The acquired coupon status information indicates that the user identified by the transmitted user identification information has already acquired the coupon available for the transaction object identified by the transmitted transaction object identification information. further indicate whether or not;
4. The coupon information transmitting means transmits the coupon information indicating whether or not the coupon has been acquired based on the coupon status information. server equipment. The user of the e-commerce site can use the coupon by performing an operation to acquire the coupon presented within the e-commerce site,
The management device stores acquisition information indicating a user who acquired the coupon,
further comprising operation accepting means for accepting an operation for acquiring the coupon indicated by the coupon information displayed by the terminal device on a screen on which the introduction information is displayed;
In response to acceptance of the operation, transmitting user identification information for identifying the user who performed the operation to the management device, thereby storing the acquired information indicating the user identified by the user identification information. The server device according to any one of claims 1 to 4, further comprising second transmitting means for transmitting. The operation receiving means is configured to perform an operation for acquiring the coupon on a web page in the transaction target introduction site as the screen on which the introduction information is displayed, the web page including the coupon information and the introduction information. 6. The server device according to claim 5, wherein the server device receives: The acquired coupon status information includes advantage information indicating the degree to which the coupon is advantageous to the user,
When the coupon status information indicating that there are a plurality of coupons is acquired by the acquisition means, the number of coupons is determined based on the advantageous degree of each of the plurality of coupons indicated by the advantageous degree information. Further comprising determining means for determining which of the coupon information should be displayed with priority,
7. The server device according to claim 1, wherein the coupon information transmitting means transmits the coupon information indicating the advantageous degree in accordance with the determination. The advantage information indicates the degree of discount for the purchase price of the transaction object,
8. The server device according to claim 7, wherein the determining means determines that the priority coupon is the coupon with the highest degree of discount. The advantage information indicates the expiration date of the coupon,
The server device according to claim 7 or 8, wherein the determining means determines the priority coupon to be a coupon with the shortest remaining number of days until the expiration date. A site that is different from an electronic commerce site where multiple transaction objects are traded, and is executed by a computer of a transaction object introduction site that is capable of posting introduction information introducing any one of the plurality of transaction objects. In the transaction target introduction method,
In response to a request sent from the terminal device when the terminal device displays the introduction information , transaction object identification information for identifying the transaction object introduced by the introduction information on the e-commerce site is provided. , a coupon status indicating the presence or absence of the coupon that can be used for the transaction object identified by the transmitted transaction object identification information by transmitting it to a management device that manages coupons distributed within the e-commerce site; an acquisition step of acquiring information from the management device;
When the acquired coupon status information indicates that the coupon exists, coupon information is sent to the terminal device so that coupon information indicating the coupon is displayed together with the displayed introduction information. a sending step;
A transaction target introduction method characterized by including.

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