JP3535123B2 - Personal purchasing information management system linked to POS system - Google Patents

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a personal purchase information management system linked to a POS system, and in particular, it creates personal purchase tendency data by linking personal information of a product purchaser with product sales data. It relates to a system that can be effectively used for marketing and product development.

[0002]

2. Description of the Related Art A POS system (point-of-sale system) has been introduced in many retail sales businesses and service businesses such as restaurants and accommodation facilities. Each time sales are made, the store number entered from the POS terminal and the POS cash register Sales data including a number, a date, a product name (product code), an amount of money, and the like are transmitted to a system server that centrally manages the POS system.
Further, the receipt issued from the POS terminal is given to the purchaser.

Since sales data from a large number of POS terminals are stored in the system server, the sales data are correlated with factors such as region, store, season, day of the week, and the type and price of the purchased product. You can find sex.

[0004]

However, in the conventional POS system, since only the sales data at the store is used as basic data, the above-mentioned data originating from the store and the data such as season and day of the week are used. Although it was possible to refer, it was completely impossible to refer to the data regarding the personal attributes of the purchaser. For effective marketing and product development in the future for distributors and manufacturers, not only correlation data that can be created by conventional POS systems, but also correlation data that associates the purchaser's personal attributes with sales data Is desired to be obtained.

In addition, in recent recession, it has been widely practiced to give various discounts or incentives to purchasers for sales promotion.
For example, the receipt issued from a POS terminal describes the benefits that can be used at the time of the next purchase (the so-called incentive receipt issuance), which is a great merit for the purchaser. For me, there was only the merit of making the customer a repeater, and in some cases the disadvantages of discounting became larger, so it was not a very effective means of sales and it was not related to future marketing. It was the one.

[0006]

Therefore, according to the present invention, by linking with an existing POS system, personal purchase tendency data in which personal information of a product purchaser and product sales data are linked to each other to create future purchase or marketing. The purpose is to provide a system that can be effectively used for product development.

In order to achieve this object, the present invention according to claim 1 provides a product sales database provided with a member database storing personal information of members and also provided in a system server for comprehensively managing a POS system. It is accessible and available at retailers that are members of the POS system.
The first privilege information that can be received when purchasing goods,
The sale processed by the POS terminal when the member purchases the product
Enter and send the sales number unique to the above process together with the member ID information
The second privilege information that can be received when
Displayed on the device carried by the member via
When a member actually purchases a product by using one privilege information
Input screen prompting you to enter the sales number and member ID information
The surface is displayed on the terminal carried by the member via the communication network.
Sales number entered by the member on this input screen
And member ID information via a communication network, and using the received member ID information as a search key to refer to the member database to read the personal information of the member, and the received sales number as a search key to refer to the product sales database Personal purchase information linked with the POS system, characterized in that the product sales data corresponding to the sales number is read out, and personalized purchase tendency data is created by linking the read out member personal information with the product sales data. It is a management system.

According to a second aspect of the present invention, in the personal purchase information management system according to the first aspect, the communication means is provided on the display means of the mobile communication terminal which is equipped with at least a display means carried by the member, an input means, and a communication means. A message prompting the user to input the sales number and the member ID information is displayed, the sales number and the member ID information are input through the input unit, and the input data are transmitted through the communication unit.

According to a third aspect of the present invention, in the personal purchase information management system according to the second aspect, when the member inputs and transmits the sales number and the member ID information, the member uses the information in future product purchase. It is characterized by giving possible incentive information.

According to a fourth aspect, in the personal purchase information management system according to any one of the first to third aspects, the sales number unique to the sales process processed by the POS terminal when the member purchases the product is the POS terminal. It is characterized by a receipt number unique to the receipt issued from the machine.

In the present invention, "commodity" means not only a product as a tangible product sold at a product store (including a virtual product store in a shopping mall on the Internet) but also a so-called intangible service. It is a concept that includes. For example, food and drinks provided at restaurants, services associated with staying at lodging facilities such as hotels and inns, haircuts provided at barber shops and beauty salons, photography at photo studios, movies shown at movie theaters, rentals. Various software such as video / CDs lent at shops, various devices such as video cameras, etc.
Various services exemplified in classes 42 to 42 are also included in the "commodity" of the present invention. In this case, “purchasing a product” means receiving the service.

[0012]

1 is a schematic block diagram showing the configuration of a POS system that cooperates with a personal purchase information management system according to the present invention. Each POS terminal (POS cash register) 1
Is a main control unit (CPU) 2, a keyboard 3 for inputting a product code, an amount of money, etc., a bar code reader 4 for reading a bar code attached to a product, a printer 5 for outputting a receipt 6, and a POS. It is configured to have a communication control unit 7 for enabling data communication with a POS system server 10 that comprehensively manages the system via a communication line 8 such as a telephone line.

When a product is sold, the product information (product code, amount of money, etc.) is input to the CPU 2 by operating the keyboard 3 and / or the bar code reader 4, and the printer 5 issues a receipt 6. Give to the buyer.

An example of the receipt 6 output from the printer 5 is shown in FIG. This receipt 6 has a store display column 6
a, sales date and time display column 6b, product display column 6c, price display column 6d, deposit amount display column 6e, change amount display column 6f,
In addition to person in charge name display field 6g, receipt number display field 6h
Is provided. The receipt number displayed in the receipt number display field 6h is unique to each receipt in a specific POS system, and generally has a number of about 8 to 15 digits. In the POS system of this example, each receipt is given a 10-digit receipt number, the upper 3 digits “011” identifies the store, the lower 2 digits “08” identifies the POS cash register, and the last 5 digits. The P at the digit "73889"
The serial number of the sales processed at the OS cash register is specified. Since there is only one combination of a specific store, a specific POS cash register of the store, and a specific sales by the POS cash register, this receipt number “011087388”
9 ”is unique. Note that the above is merely an example, and as long as a unique receipt number is given to each receipt, the specific mode is not limited.

The CPU 2 receives the input of the product information by operating the keyboard 3 and / or the bar code reader 4, and receives this product information as the receipt number "01108738".
89 ”, and other necessary data such as sales date and time obtained from a built-in calendar and clock (not shown), are transmitted to the POS system server 10 via the communication control unit 7. The POS system server 10 accumulates the product sales data thus transmitted from each POS terminal 1.

The personal purchase information management system according to the present invention is preferably operated as a part of a product information distribution system. As shown in FIG. 3, a system center 11 for managing and operating the entire system,
The system center is composed of a client 12 which requests distribution of product information (advertisement) and a large number of member users 13 who carry a terminal (hereinafter, referred to as a mobile phone) capable of browsing the product information of the client.

The system center 11 opens a home page 14 on the Internet and posts product information according to the request of each client on this home page. Each member user 13 can access this homepage through the contract provider 15, and can display the product information on the display 22 (FIG. 4) of the mobile phone 20 and browse it.

Since the product information of a large number of clients can be posted on the home page, the information of the product or service desired by the user (hereinafter simply referred to as a product) can be easily and quickly browsed as a hierarchical structure. It is preferable. For example, a user first opens an index page and selects the type of product or service that they want to browse. For example, if "automobile" is selected, then each contract manufacturer's automobile manufacturer is displayed in a menu, and if one of the automobile manufacturers is selected, the vehicle type of that manufacturer is displayed in the menu. When one vehicle type is selected, information on that vehicle type is displayed.

In order to use this service, the user generally needs to register as a member. Member registration is possible on the website. At the time of registration, the user's address, name, gender, date of birth, telephone number, email address,
Ask the user to enter his / her occupation, annual income, family structure, hobbies, etc. Such personal information of the member user is stored in the server 17 provided in the system center 21 as a member database.

When the personal information is input and transmitted, a unique member ID number is given to the user, and the password entered by the user is transmitted, whereby the member registration of the user is completed.

When requesting distribution of product information to the system center, the client sets a browsing point to be given to the member user when the member user browses the information.
This browsing point is displayed on the product information browsing screen that can be browsed on the homepage, and the member user who has browsed the product information can recognize the specific number of browsing points acquired thereby. .

How to set the browsing point is left to the selection of the client. If the browsing point is set to be relatively high, the merit when the user purchases the product is increased, and the effect of motivating the purchase is considered to be increased. Browsing points are given for a single browsing of product information of a specific product or a specific client, but whether or not browsing points can be accumulated for multiple browsing, and the addition rate when accumulating Alternatively, the upper limit setting or the like is also optional for the client.

Further, the browsing point can have an expiration date. It is practical that the expiration date is within a few months to a year from the issue date (viewing date). By setting the expiration date in this way, it is possible to increase the user's willingness to purchase products, and the client is more likely to be able to recover the cost required for information distribution in a short period of time.

The client can classify the browsing points. That is, as the browsing point, it is possible to arbitrarily set either a limited point that is effective only when a specific product or a product provided by a specific client is purchased, or a non-limited point that does not specify the product or the client. . Here, the limited points are called closed money, and the non-limited points are called open money.

In this case, in the memory 23 (FIG. 4) built in the mobile phone 22 of each user, when the product information targeted for the close money is viewed, the product or the client related to the information is closed. A first storage area for storing money, and a second storage area for storing open money when viewing product information targeted for open money
And a storage area of. The closed money stored in the first storage area for each product or each client is effective only when the user purchases the specific product or the product provided by the specific client.
The open money stored in the second storage area is widely effective for non-limited product purchase.

FIG. 4 shows a mobile phone 2 carried by each member user.
2 is a block diagram showing a schematic configuration of 0, a main control unit (CPU) 21 that performs data processing and operation control of each unit, a display 22 and a memory 2 connected to the CPU 21.
3 and an input device 24. In addition, the CPU 21
A communication control device 26 is connected to the antenna via an interface (I / F) 23, and a telephone line connects to an antenna 27.
The received data (advertising viewing data) received by the CPU 21
The data processed by the CPU 22 is displayed on the display 22 and stored in the memory 23, and the data processed by the CPU 21 is transmitted from the antenna 27 through the telephone line.

In the mobile phone 20, the display 2
2 is generally configured as a liquid crystal display device, the memory 23 is generally configured as a memory chip or an IC card, and the input device 24 is generally configured as a key array including ten keys or other operation keys, a jog dial, a touch panel, and the like. Not limited. As described above, the memory 23 includes the area 23a for storing closed money and the area 23b for storing open money. The stored contents (closed money balance and open money balance and history) stored in the areas 23a and 23b of the mobile phone memory 23 of each user are also stored in the server 17 of the system center 11 with the same contents.

The member user is the input device 2 of the mobile phone 20.
Area 23 of the memory 23 by the required operation in 4.
The current balance of the closed money and the open money accumulated in a and 23b can be displayed on the display 22 and confirmed.

On the home page 14, in addition to the product information of each client, there is a shopping mall in which various products of each client can be purchased online. Alternatively, when the user is accessing the specific product information, the product related to the information may be purchased on the display screen. When the member user 13 purchases a product through the input device 24 of the mobile phone 20, the order is transmitted to the system center 11. System center 11
Creates delivery data corresponding to a product order and requests the distribution center 16 to deliver the product. The distribution center 16 receives the merchandise from the client 12 or an affiliated company, and delivers the merchandise to the user's house of the orderer or another designated place.

In the above product information distribution system,
The description has been made on the premise that a predetermined browsing point is given to the member user 13 who has browsed the product information as a privilege at the time of purchasing the product, and that this is used when purchasing the product from the next time onward. In the case of receiving and displaying on the display 22, the mobile phone is always carried by the user, and therefore the corresponding product information (with privilege) is immediately available at the store or the like where the product is purchased or the service is provided. It is considered more practical to provide an embodiment in which the product can be presented and the product can be purchased or the service can be provided with the privilege.

For example, a member user who wants to eat French food in Ginza receives the information of the corresponding restaurant on the mobile phone, and "5% discount on food and drink" is received from the information.
Select a restaurant with the privilege, go to the restaurant, and present the information screen. As a result, the member user can receive a benefit of 5% discount on the food and drink charge at the restaurant.

In the personal purchase information management system of the present invention described below, in the product information distribution system of the above embodiment, the system center 11 and the POS system server 10 and data in the POS system of FIG. The personal information of the member user, which is connected for transmission and can access the trademark purchase data stored in the system server 10 and is provided in the server 17 of the system center 11 as a member database, is POS.
The system configuration is such that personal purchase tendency data is created by linking with the product sales data of the system server 10, and when a member user purchases a product at a store that is a member of the POS system of FIG. The receipt number described in the receipt number display field 6h of the receipt 6 issued from the printer 5 of the terminal 1 and his / her own member ID number are input via the input device 24, and this is input to the communication control device 2
6 and the antenna 27 to transmit to the system center 11 via a telephone line.

5 to 7 exemplify the flow of screens displayed on the display 22 of the mobile phone 20 carried by the member user 13 at this time.

On the screen 28 shown in FIG. 5, among the product information distributed from the system center 1 in the above-mentioned product information distribution system, when purchasing a product at a store (ABC department store) which is a member of the POS system of FIG. The privilege information that can be received is displayed in the first privilege display field 28a, and the privilege information that can be received when the receipt number and the member ID number are input and transmitted is displayed in the second privilege display field 28b. There is. When trying to obtain the latter benefit, click "Forward" 28c. As a result, the display screen is changed to the screen 29 shown in FIG.

In the screen 29 of FIG. 6, enter the receipt number in the field 29a.
And the member ID number in the field 29b and click "Send" 29c. As a result, the receipt number and the member ID number are transmitted to the system center 11. The system center 11 accesses the member database of the server 17 by using the received member ID number as a search key, confirms that the member is a valid existing member, and updates the open money and closed money balances thereof. The data for displaying the coupon confirmation screen 30 as shown is returned. This screen is displayed for member users.
After confirming the privilege (acquisition of 100 points of open money), the user clicks "End" 30c to end this processing. As shown in FIG. 7, it is preferable to provide columns 30a and 30b for displaying the updated open money balance and closed money balance on the coupon confirmation screen 30.

Hereinafter, with reference to the flowchart of FIG.
Upon receiving the receipt number and the member ID number in S1, the system center 11 further reads the personal information of the member user from the member database of the server 17 using the member ID number as a search key (S2), and accesses the POS system server 10. Then, using the receipt number as a search key, the merchandise sales data of this member user's purchase is read from the merchandise sales database provided in the server (S
3) The personal purchase tendency data is created by linking these (S4) and transmitted to the POS system server 10 (S5). The personal purchase tendency data may be created each time a member user purchases a product, or may be created after being accumulated to some extent. As described above, the member database of the server 17 stores personal information such as the sex, date of birth, occupation, annual income, and family structure of each member user. By linking with sales data, it is possible to narrow down the main purchase class for a specific product by gender, age, occupation, annual income, family composition, etc. Details that could not have been achieved by conventional POS system alone sales management. You can conduct various marketing research.

Although one embodiment of the present invention has been described in detail above, the present invention is not limited to this, and different embodiments can be adopted within the scope of the invention described in the claims. For example, in the above-described embodiment, the receipt of the paper medium is output from the printer at the cash register of the store,
The receipt number peculiar to this receipt is input together with the member ID information and transmitted to the system center. However, the member ID of the member is stored in advance in a mobile communication terminal such as a mobile phone carried by each member. Alternatively, when the receipt number is input and transmitted, the member ID information may be automatically added and the receipt number and the member ID information may be transmitted to the system center.

Further, when a product is purchased in an electronic transaction form using an IC card or the like, by processing it through a data processing device connected to a POS terminal, a settlement process according to the purchase amount is performed. At the same time, the sales number unique to the sales process processed by the POS terminal is recorded in the memory of the IC card. This sales number has the same function as the receipt number in the above embodiment, and is sent to the system center together with the member ID information. The input in this case can take various forms according to the data transfer function (contact type / non-contact type) of the IC card and the data reception function of the mobile communication terminal carried by the member. For example, the IC card The “input” can be performed by transferring the sales number recorded in the memory to the built-in memory of the mobile communication terminal by touching or approaching the data receiving unit of the mobile communication terminal.

[0039]

As described above, according to the present invention, the personal purchase tendency data in which the personal information of the product purchaser and the product sales data are linked is created in cooperation with the existing POS system. The effect is that it can be effectively used for future marketing and product development.

[Brief description of drawings]

FIG. 1 is a schematic block diagram showing a configuration of a POS system that cooperates with a personal purchase information management system of the present invention.

FIG. 2 is a diagram illustrating a receipt output from a printer of the POS system of FIG.

FIG. 3 is a schematic block diagram showing a configuration of a product information distribution system which is a premise of the personal purchase information management system in the embodiment of the present invention.

4 is a schematic block diagram showing a configuration of a mobile phone carried by a member user in the system of FIG.

FIG. 5 is a diagram showing an example of a screen displayed on a display of a mobile phone carried by a member user as one embodiment of the system of the present invention.

6 is a diagram showing an example of the next screen displayed when "Forward" is clicked on the screen of FIG.

7 is a diagram showing an example of the next screen displayed when "send" is clicked on the screen of FIG.

FIG. 8 is a flowchart illustrating a process in the system center when an ID number and a receipt number are received from a member user who purchased a product.

[Explanation of symbols]

1 POS terminal 2 CPU 3 keyboard 4 Bar code reader 5 printers 6 receipt 6a Receipt number display field 7 Communication control unit 8 communication lines 10 POS system server (product sales database) 11 System Center 12 clients 13 Member users 14 homepage 15 Provider 16 distribution centers 17 servers (member database) 10 CPU (memory rewriting means) 20 mobile phones 21 CPU 22 Display 23 memory 24 Input device 25 interfaces 26 Communication control device 27 antenna

─────────────────────────────────────────────────── ─── Continuation of front page (51) Int.Cl. ⁷ Identification code FI G06F 17/60 506 G06F 17/60 506 G07G 1/06 G07G 1/06 B 1/14 1/14 (58) Fields investigated (58) Int.Cl. ⁷ , DB name) G07G 1/12 G06F 17/60 G07G 1/06

Claims (4)

(57) [Claims] 1. A commodity sales database provided with a member database storing personal information of members and having access to a system server for centrally managing the POS system.
The first privilege information that can be received when purchasing goods,
The sale processed by the POS terminal when the member purchases the product
Enter and send the sales number unique to the above process together with the member ID information
The second privilege information that can be received when
Displayed on the device carried by the member via
When a member actually purchases a product by using one privilege information
Input screen prompting you to enter the sales number and member ID information
The surface is displayed on the terminal carried by the member via the communication network.
Sales number entered by the member on this input screen
And the member ID information via the communication network, refer to the member database by using the received member ID information as a search key to read the personal information of the member, and refer to the product sales database by using the received sales number as a search key. Personal purchase information linked with the POS system, characterized in that the product sales data corresponding to the sales number is read out, and personalized purchase tendency data is created by linking the read out member personal information with the product sales data. Management system. 2. A message for prompting the input of a sales number and member ID information is displayed on the display means of a mobile communication terminal equipped with at least a display means carried by a member, an input means and a communication means via the communication means. The personal purchase information management system according to claim 1, characterized in that the sales number and the member ID information are inputted through the input means, and these input data are transmitted through the communication means. 3. When the sales number and member ID information are input and transmitted from a member, the member is provided with incentive information that can be used in future product purchases. Personal purchase information management system described. 4. The sales number unique to the sales process performed by the POS terminal when the member purchases the product is a receipt number unique to the receipt issued from the POS terminal. Item 4. The personal purchase information management system according to any one of Items 1 to 3.