JP5796983B2 - Insert flyer distribution system and method - Google Patents

Description

  The present invention relates to an inserted leaflet distribution system and method for efficiently distributing an attached leaflet to an information medium such as a newspaper or a town information magazine having a delivery area.

  Conventionally, in order to effectively carry out leaflets inserted into information media such as newspapers and town information magazines having delivery areas, it is necessary to grasp the trade area.

In general, a store (for example, a supermarket, a convenience store, etc.) or a store that provides services for a fee (for example, a travel agency, etc.) (hereinafter referred to as a visitor, customer, member, purchase candidate) (Referred to as a person, etc.) is defined as a trade area.
However, from a practical point of view, for each region, (a) a uniform trade area is set according to store facilities such as the distance from a specific store in the corresponding region, the arrival time, the sales floor area, and the number of parking lots. Or (b) using a sample survey such as a questionnaire survey to determine the address information of customers visiting a specific store in the relevant area, and the range and time range based on the acquired address information as a trade area (C) Set a distance zone and time zone based on the member address registered as a member at a specific store in the relevant area as a trade zone, or (d) national census data or private survey In many cases, an area having a high possibility of coming to a specific store existing in the corresponding area is estimated from area information such as area data created by a company or the like and set as a trade area.

  Conventionally, within the trade area set as described above, a delivery area of an information medium (hereinafter referred to as “media”) such as a newspaper or a town information magazine having a delivery area, and a medium are selected. In order to deliver a media with an insert flyer attached to the media, the insert flyer is distributed to a delivery person (for example, a newspaper dealer in the case of a newspaper) having a delivery area in the trade area.

JP 2004 362246 A JP 2006018595 A

It is a schematic block diagram which shows the structure of one suitable Example of the insert leaflet distribution system by this invention. It is a schematic flowchart of the process sequence of the suitable insert leaflet distribution method for demonstrating the operation | movement by the insert leaflet distribution system of FIG. FIG. 1 is an explanatory diagram for schematically explaining information input to the inserted leaflet distribution system and information output from the system.

  However, in the conventional method for distributing the inserted flyers described above, in a uniform trade area set by store facilities such as distance from a specific store, arrival time, sales area, and the number of parking lots in a certain area. For example, it is not possible to grasp the trade area that keeps changing due to the seasons, products, liveliness of customers, etc., and the address information of customers who visit stores in the corresponding area Even if the distance zone and the time zone based on the address information grasped temporarily by the sample survey are set as the trade zone, not only the changing trade zone can not be caught, but also the error due to the small number of samples In addition, the survey itself was expensive and time consuming.

  Even if you set a distance zone or a time zone based on the member address registered as a member at a specific store in the relevant area as a trade zone, you are only registered as a member who will actually lead to repeated sales Since the member is evaluated as the same member, it could not be regarded as a trade area that leads to purchasing.

  Even when setting the trade area by estimating the area that is likely to visit a specific store in the area from regional information such as national census data or regional data created by private research companies, etc. The survey point in time, such as survey data and regional data created by private research firms, was several years ago and could not reflect the current situation.

  For this reason, there is a problem that when an area that is likely to visit a specific store in these areas is estimated and set as a trade area, it does not lead to efficient purchase of products. .

  Further, in the above conventional method, since a media such as a newspaper, a town information magazine, etc. having a trade area set and a delivery area in the corresponding trade area has a different delivery area for each medium (medium), There is no way to determine whether the media is more effective media, it is not possible to determine the effective media that leads to the actual customer visit, and the purchase of the products listed in the insert flyer The insert flyer is not effectively delivered to the candidate, and as a result, the insert flyer is not efficiently distributed to media such as newspapers, town information magazines, etc. that have a delivery area for a limited budget or number of copies. There was a problem.

  Also, paper-based calculations when the insert price varies depending on the delivery area and medium, the delivery date is different, and the delivery destinations are dispersed throughout the country, so that it fluctuates according to restrictions such as the budget and the number of copies to be implemented. However, there is a problem that a lot of time and labor costs are spent.

  The present invention has been made in view of the problems in the above-described conventional method for distributing an insert flyer, and there is a probability that a purchase candidate who should be a target of a product posted on the insert flyer will see the insert flyer. To provide an insert leaflet distribution system and method configured to efficiently distribute insert leaflets by selecting a medium having a delivery area so as to be maximized, attaching an insert leaflet to the selected medium. Is the subject.

The above-mentioned problem of the present invention is an insert flyer distribution system that efficiently distributes an insert flyer attached to a medium whose delivery area is a region where a purchase candidate of a product or a family of the purchase candidate lives.
For a purchaser who purchased a product at a store that sells the product in a specific region, product information about the purchased product, store information about the store that sold the product, period information about the period during which the product was sold, and the A trade area information processing device for obtaining the trade area information of the store by processing the regional information about the area where the purchaser who purchased the product resides,
A delivery area information processing apparatus that processes each delivery area information of one or more media having a delivery area in the specific area and obtains influence information by medium; and acquired by the trade area information processing apparatus Inserted into each delivery member of one or more media having a delivery area in the specific area based on the trade area information and the influence information by medium acquired by the delivery area information processing device A distribution information processing device for creating insert leaflet distribution information for efficiently distributing leaflets,
One or two having a delivery area in the specific area so that the number of buyers is maximized with respect to the number of insert leaflets based on the insert leaflet distribution information created by the distribution information processing apparatus. This is achieved by an insert flyer distribution system characterized by attaching an insert flyer to each of two or more media.

Further, the above-mentioned problem of the present invention is an insert flyer distribution method for efficiently distributing an insert flyer attached to a medium whose delivery area is a region where a purchase candidate of a product or a family of the purchase candidate lives.
For a purchaser who purchased a product at a store that sells the product in a specific region, the product information related to the purchased product, the store information that sold the product, the period information that the product was sold, and the product was purchased Processing the regional information where the buyer resides to obtain the trade area information of the store;
Processing each delivery area information of one or more media having a delivery area in the specific area to obtain medium-specific influence information; and the trade area information and the medium-specific influence information. Creating distribution information for efficiently distributing insert leaflets to each delivery member of one or more media having a delivery area in the specific area based on,
Insert into each of one or more media having a delivery area in the specific area so that the number of buyers is maximized with respect to the number of insert flyers based on the created insert flyer distribution information This is achieved by a method of distributing a leaflet that includes attaching a leaflet.

  In the inserted leaflet distribution system according to the present invention, the distribution information processing device is configured such that each distribution of one or more media having a delivery area in the specific area from the business area information processed by the business area information processing apparatus. And the number of households in the specific area is obtained, and the household penetration rate of one or more media having a delivery area in the specific area is calculated by the relational expression of number of copies / number of households = household penetration rate And a customer number acquisition device for acquiring the number of customers of one or more media having a delivery area in the specific area from the trade area information processed by the trade area information processing device. And based on the household penetration rate calculated by the household penetration rate calculation device and the number of customers acquired by the customer number acquisition device, the relational expression of household penetration rate × number of customers = customer index A customer index calculating device for calculating a customer index, and each of one or more media having a delivery area in the specific area based on the customer index calculated by the customer index calculating device The insert flyer distribution information may be calculated.

  In the inserted leaflet distribution system according to the present invention, the distributed information processing apparatus counts the number of customers in a period from the insertion to the validity of the insertion, and has a delivery area in the specific area for the total customer index in the period. The coverage ratio representing the ratio of the corresponding media customer index for each of two or more media is calculated by the relational expression of the corresponding media customer index / total customer index = coverage ratio, and based on the calculated coverage ratio, It further comprises a contribution contribution degree acquisition device for obtaining a contribution contribution degree as an index for verifying the effect of an insert flyer implemented in each of one or more media having a delivery area in a specific area. Also good.

  In the insert leaflet distribution system of the present invention, the product information related to the product purchased by the buyer, the store information related to the store that sold the product, and the product sold at the store are installed at the cash register of the store. A POS data acquisition device for acquiring POS data including the period information on a period; a member data acquisition device for acquiring member data including either an address or a zip code of the purchaser who purchased the product at the store; You may comprise.

  In the insert leaflet distribution system of the present invention, the trade area information processing device totals each information acquired by the POS data acquisition device and the member data acquisition device by period and purchased product, and calculates the number of customers by region. You may comprise and comprise the customer number production apparatus according to the area to produce.

  In the inserted leaflet distribution system according to the present invention, the delivery area information processing device includes a number-of-folding counter that counts the number of copies of one or more media having a delivery area in the specific area, and the specific area. The polygon acquisition device for acquiring each area polygon of one or two or more media having a delivery area, the data acquired by the regional customer number creation device and the data acquired by the polygon acquisition device are input. Each of the one or more media having a delivery area in the specific area based on the geographic information data obtained by the geographic information processing apparatus and the geographic information data acquired by the geographic information processing apparatus. And a household number counter that counts the number of households.

  The insert flyer distribution system of the present invention acquires subscriber information including the address, gender, and age of a subscriber who subscribes to each of one or more media having a delivery area in the specific area. You may comprise further providing a subscriber information acquisition apparatus.

  In the insert leaflet distribution system according to the present invention, the trade area information processing device aggregates the respective information acquired by the POS data acquisition device, the member data acquisition device, and the subscriber information acquisition device by period and purchased product. And an area-specific store visitor information processing device that processes information regarding the number of store visitor by area, personal information of the store visitor, and each of one or more media subscribed to by the store visitor. May be configured.

  In the inserted leaflet distribution system of the present invention, the distribution information creation device includes unit price data, print data for each replacement version, and delivery data for each selection data of one or more media ranked by the customer index. , The output of the insert instruction, the output of the print instruction for each replacement version, the output of the delivery instruction, and the output of the cost may be respectively created.

  Further, in the insert leaflet distribution method of the present invention, the number of copies is acquired from each of the trade area information, the number of copies of one or more media having a delivery area in the specific area and the number of households in the specific area. ÷ Calculating the household penetration rate of each of one or more media having a delivery area in the specific area by the relational expression of the number of households = household penetration rate, and the specific area from the trade area information Obtaining the number of customers of each of one or more media having a delivery area, and based on the household penetration rate and the number of customers, the relationship between household penetration rate × number of customers = customer index, Calculating a customer index; and calculating each handbill distribution information of one or more media having a delivery area in the specific area based on the customer index; You may comprise so that it may comprise.

  In the insert flyer distribution method of the present invention, one or more media having a delivery area in the specific area with respect to the total customer index in the period by counting the number of customers in the period from the insertion to the validity of the insert. The coverage ratio indicating the ratio of each corresponding media customer index is calculated using the relational expression of the corresponding media customer index / total customer index = coverage ratio, and delivery to the specific area based on the calculated coverage ratio. The method may further comprise the step of acquiring each contribution degree of insertion serving as an index for verifying the effect of an inserted leaflet implemented on each of one or more media having an area.

  In the insert leaflet distribution method of the present invention, product information related to the product purchased by the purchaser in the store, store information related to the store where the product was sold to the purchaser, and the product purchased by the purchaser in the store Acquiring POS data including period information relating to a period during which the product was sold, and acquiring member data including either the address or zip code of the purchaser who purchased the product at the store. May be configured.

  The insert flyer distribution method of the present invention further comprises a step of totaling the respective information of the POS data and the member data for each period and for each purchased product, and creating customer number data by region. Also good.

  In the handbill distribution method of the present invention, the step of counting the number of copies of each of one or more media having a delivery area in the specific area, and one or two having a delivery area in the specific area. Obtaining area polygon data for each of two or more media; inputting and processing the customer data for each region and the area polygon data to obtain geographic information data; and based on the geographic information data The method may further comprise a step of counting the number of households of one or more media having a delivery area in the specific area.

  In the inserted leaflet distribution method of the present invention, subscriber information including the address, gender, and age of a subscriber who subscribes to each of one or more media having a delivery area in the specific area is acquired. Further stages may be provided.

  In the insert flyer distribution method of the present invention, the POS data, the member data, and the subscriber information are totaled by period and purchased product, and the number of visitors by area, the personal information of the visitor, and the visitor The method may further comprise processing information regarding each of one or more media subscribed to by the user.

  In the handbill distribution method of the present invention, by associating unit price data, print data for each replacement version, and delivery data to each selection data of one or more media ranked in the customer index, You may comprise so that the output of a folding instruction | indication, the output of the printing instruction for every replacement version, the output of a delivery instruction | indication, and the output of expense may each be provided.

  Hereinafter, a leaflet distribution system and method according to the present invention will be described in detail with reference to the accompanying drawings.

  The leaflet distribution system and method according to the present invention uses a “area × medium ranking” based on a customer index, which is one of the features of the present invention, to supermarkets, automobile stores, home appliance stores, clothing mass stores, hamburgers. In a chain store such as a shop, restaurant, etc., a flyer relating to a specific store in the chain store in a predetermined region is sent to a media delivery person having a delivery area such as a newspaper store in the predetermined region. On the other hand, it is configured to distribute efficiently.

  FIG. 1 is a schematic configuration diagram showing the configuration of an embodiment of a flyer distributing system according to the present invention.

As shown in FIG. 1, the insert flyer distribution system 1 of the present embodiment is installed at a cash register of a store that sells products in a specific area, and sells product information (POS) related to the products purchased by the buyer and the products. POS data acquisition device 12 for acquiring store information related to the store and the period information for selling the product,
A member data acquisition device 13 which is a member data acquisition device for acquiring a member's address or postal code information relating to the purchaser from a member card (may be a point card, credit card, etc.) in which the member information is stored;
Customer number data by region created by the customer number data creation device by region from product information, period information, store information and member information acquired by the POS data acquisition device 12 and member data acquisition device 13, depending on the product and period. A trade area information processing apparatus 10 for grasping actual trade area information of different stores;
A trade area information storage device 11 that is connected to the trade area information processing device 10 and stores actually measured business area information processed by the trade area information processing device 10;
Number of copies, number of customers, and households for each media ("delivery area x by media") such as one or more newspapers, town information magazines, etc. that have a delivery area such as a newspaper store in a specific area A delivery area information processing device 20 for processing number information;
A delivery area information storage device which is connected to the delivery area information processing device 20 and stores each area information of media such as one or more newspapers, town information magazines, etc. processed by the delivery area information processing device 20 21 and
Each delivery member of media such as one or more newspapers, town information magazines, etc. that are connected to the trade area information processing device 10 and the delivery area information creation device 20 and have a delivery area such as a newspaper store in a specific area. Insert flyer distribution information for efficiently distributing insert leaflets to the commercial area information stored in the commercial area information storage device 11 and one or more of the two or more stored in the delivery area information storage device 21 And a leaflet distribution information processing device 30 that processes distribution information for a limited budget and the number of copies using each delivery area information of media such as newspapers and town information magazines.

  As shown in FIG. 1, the insert leaflet distribution system 1 of the present embodiment is connected to the insert leaflet distribution information processing apparatus 30 and stores the insert leaflet distribution information created by the insert leaflet distribution information processing apparatus 30. Further provided is a folded leaflet distribution information storage device 31 which is a distribution information storage device.

  Connected to the insert leaflet distribution information processing device 30 and the insert leaflet distribution information storage device 31, an insert leaflet distribution information creation device 40 as a distribution information creation device is configured.

  Furthermore, the inserted leaflet distribution information creation device 40 is configured so that the inserted leaflet distribution information processing device 30 can change the inserted leaflet distribution information stored in the inserted leaflet distribution information storage device 31.

  Then, the insert flyer distribution information creating device 40 creates the insert flyer distribution information created by the insert flyer distribution information processing device 30 and stored in the insert flyer distribution information storage device 31, and the newspaper dealer corresponding to the insert flyer distribution information. And the like, and can be sent to a delivery person of media having a delivery area such as a printing place, a printing place that prints a leaflet inserted therein, and a carrier that transports to a delivery person.

  Hereinafter, each of the above components will be described in detail.

  The trade area information processing apparatus 10 is installed at a cash register of a store in a specific area, and stores POS data including information about a product purchased by a purchaser and information about a store where the product is purchased, as a POS that is a first information storage medium. POS data acquisition device 12 acquired from the member and the member data acquired from the member card data which is the second information storage medium owned by the member, the address or zip code of the member who purchased the product at the store An acquisition device 13.

  The trade area information processing apparatus 10 obtains information aggregated by period and purchase product for each store by the POS data acquisition apparatus 12 and the member data acquisition apparatus 13 and totals the number of customers by area. A creation device 14 is provided.

  The delivery area information processing device 20 counts the number of copies of one or more newspapers, town information magazines, and other media having a delivery area such as a newspaper store in a specific area including the corresponding store. Based on the copy counter 22, a polygon acquisition device 23 that acquires each area polygon of media such as one or more newspapers, town information magazines, and the like, and the area polygon acquired by the polygon acquisition device 23, Geographic information processing device 25 for inputting data acquired by customer data generation device 14 by region and regional statistical data acquisition device 24 of trade area information processing device 10 and data acquired by polygon acquisition device 23; Based on the data entered in 25, each customer of media such as one or more newspapers, town information magazines, etc. A customer number counter 26 for counting the, the number of households counter 27 for counting the number of households is performed by.

  The leaflet distribution information processing device 30 is obtained from the number-of-folders counter 22 and stored in the delivery area information storage device 21 based on the number of copies data and the number of households data. A household penetration rate calculating device 32 for calculating a median degree of influence on a delivery area of a medium having a delivery area including each newspaper store, a household penetration rate calculating device 32 for calculating a household penetration rate for each medium, and a delivery area Based on the data input to the geographic information processing device 25 of the information processing device 20 and stored in the delivery area information storage device 21, the delivery area of each media having a delivery area including each newspaper store × by medium The customer number data acquisition device 33 for acquiring the number of customers and the household penetration rate calculated by the household penetration rate calculation device 32 and the customer number data acquisition device 33 Or, by multiplying the number of customers of each media such as two or more newspapers, town information magazines, etc., the customer index that is the efficiency base for the limited budget and number of copies is calculated. A customer index calculating device 34.

  Next, with reference to the flowchart of FIG. 2, a method for distributing a leaflet by the leaflet distribution system 1 in FIG. 1 will be described.

  The insert flyer distribution method according to the present embodiment acquires information (product information) about a product purchased by a purchaser from a POS by the POS data acquisition device 12 constituting the trade area information processing device 10, and sells the product. The stage (step S1) of acquiring information (store information) related to the purchased store and information (period information) regarding the period during which the product was sold, and the member data acquisition device 13 constituting the trade area information processing device 10 The area where the member who purchased the product lives is acquired from the membership card (point card, credit card, etc.) data owned by the purchaser (step S2), and the trade area information processing apparatus 10 is configured. The number of customers in each media such as one or more newspapers, town information magazines, etc. by the regional customer data creation device 14 Comprising the step of creating a (step S3), and the step of storing the acquired regional customer count information by commercial area information processing apparatus 10 in the commercial area information storage unit 11 (step S4), and the.

  In order to effectively implement newspaper leaflets, it is necessary to grasp the trade area. In general, the range of residence of those who come to a store is defined as a trade area, but the trade area continues to change depending on, for example, the season and the product.

  Therefore, by linking the continuously changing trade area with the data (POS data) obtained by executing the POS in step S1 and S2 and linked to the actual sales by the POS and the member data such as the point card, That is, based on the measured data, it is grasped as a measured trade area.

  In the inserted leaflet distribution method of the present embodiment, the delivery area information processing device 20 then creates a delivery area information of media having a delivery area such as a newspaper store based on a predetermined scheme (step S5). It has.

  Here, the predetermined scheme will be described. In the predetermined scheme, the number of copies of one or more newspapers, town information magazines, etc. is counted by the folding number counter 22, and the media having delivery areas including newspapers are counted by the polygon acquisition device 23. The delivery area polygon is acquired, and based on the area polygon acquired by the polygon acquisition device 23, the geographic information processing device 25 generates the regional customer number data creation device 14 and stores it in the trade area information storage device 11. The customer number counter 26 counts the number of customers for each medium delivery area x medium having a delivery area such as a newspaper store by the customer number counter 26, and the data acquired by the regional statistical data acquisition device 24. Based on the area polygon acquired by the polygon acquisition device 23, the data input to the geographic information processing device 25 is displayed. Based on, the number of households counter 27, and is configured by including one or more newspapers, town information magazine, the step of counting each of the households of the media and the like.

  Next, the flyer distributing method of the present embodiment includes the step of storing the processed delivery area information in the delivery area information storage device 31 (step S6).

  Then, based on the commercial area information processed by the commercial area information processing apparatus 10 and the delivery area information processed by the delivery area information processing apparatus 20 by the distribution information processing apparatus 30 which is a folded flyer distribution processing apparatus, Media with a delivery area such as a newspaper dealer by selecting each of one or more media such as newspapers, town information magazines, etc. so that the number of buyers is maximized with respect to the number A step (step S7) of efficiently distributing the inserted leaflets to the delivery persons.

  The distributed leaflet distribution method of the present embodiment is stored by the distribution information processing device 30 in the actual trade area information stored in the storage device 11 of the trade area information processing device 10 and in the storage device 21 of the delivery area information processing device 20. Select one or more media such as newspapers, town information magazines, etc. to maximize the number of buyers for a limited budget or number of copies. Thus, insert flyer distribution information for efficiently distributing insert flyers to each delivery member of media such as one or two or more newspapers, town information magazines, and the like is created.

  Further, the distribution information processing device 30 is based on the customer index calculated by the customer index calculation device 34, and each of media such as one or more newspapers, town information magazines, etc. having a delivery area such as a newspaper store. You may comprise so that the number of delivery of an insert flyer and ranking for every media in each delivery area may be calculated.

  Here, the efficiency with respect to the limited budget and the number of implementations will be described. The efficiency with respect to the limited budget and the number of copies to be executed is obtained by the copy number counter 22 by the household penetration rate calculation device 32 constituting the distribution information processing device 30, and the storage device of the delivery area information processing device 20 21 based on the number of copies data stored in 21 and the number of households counter 27 and stored in the storage device 21 of the delivery area information processing device 20 according to the relation of number of copies / number of households. A step of calculating a delivery area of media having a delivery area such as a newspaper dealer capable of estimating the media influence on the delivery area of the media having the delivery area and the household penetration rate for each medium; Input to the geographic information processing device 25 constituting the delivery area information processing device 20 by the customer number data acquisition device 33 constituting the distributed information processing device 30, Based on the data stored in the storage device 21 of the delivery area information processing apparatus 20, a stage for obtaining the delivery area of the media having the delivery area including each newspaper store × the number of customers in the medium unit, and the customer index The household penetration rate calculated by the household penetration rate calculation device 32 by the calculation device 34 and the delivery area of the media having a delivery area such as a newspaper store acquired by the customer number data acquisition device 33 × the number of customers in a medium unit. And multiplying the number of customers data to calculate a customer index that is an efficiency base for a limited budget and the number of copies to be implemented.

  FIG. 3 is an explanatory diagram schematically showing information (input data) input to the inserted leaflet distribution system of FIG. 1 and information (output) output from the system. If FIG. 3 is referred, the process by the insert leaflet distribution method of FIG. 1 mentioned above can be understood easily.

  In general, media having a delivery area including a plurality of newspapers issued by media having a delivery area including different newspapers are delivered to the same specific area. The delivery area of one or more media that you have also varies within the same specific region.

  Moreover, even if the actual trade area obtained based on the actual measurement data is grasped, the penetration rate of each medium having a delivery area such as a newspaper is different. As a result, the newspapers and town information magazines having the delivery area are different. , Etc., the degree of media influence on the actual trade area varies.

  Therefore, in the planning according to the present invention, the number of households (household number data) of media such as one or more newspapers, town information magazines, etc. having a delivery area such as a newspaper dealer is counted, and the delivery area is counted. The media influence for each newspaper is estimated from the household penetration rate for each newspaper.

  Furthermore, by calculating an index (customer index) obtained by multiplying the number of customers in the delivery area unit (customer number data) and the household penetration rate, that is, household penetration rate × customer number data = customer index, Obtain media rankings for each delivery area to select and insert media with delivery areas such as newspapers with greater influence in the trade area with more customers, and limited based on the ranking By selecting one or more media such as newspapers, town information magazines, etc. until the budget and the number of copies are met, the number of buyers will be maximized with respect to the number of flyers. Distribute to one or more media such as newspapers, town information magazines, etc.

  In the planning to distribute to each of one or more newspapers, town information magazines, etc. having a delivery area such as a newspaper store efficiently for a limited budget and the number of copies according to the present invention. In addition, it is possible to realize a fold-in plan that matches the purpose, and it is possible to verify the effect of verifying how much the inserted fold has contributed to the store visit.

  That is, in the inserted leaflet distribution system 1 according to the present invention, as the effect verification, the distribution information creation device 30 and the inserted contribution distribution calculation device 50 connected to the inserted leaflet distribution information storage device 31 perform the insertion within the period from the execution of the insertion to the insertion validity. The number of customers is aggregated, and the contribution ratio is calculated based on the coverage ratio (coverage ratio = applicable customer index ÷ total customer index) calculated by calculating the ratio of the number of inserts to the total customer index within the period and the total index of the medium (applicable customer index). Can be estimated. By looking at the coverage ratio figures for each insert plan, it is possible to grasp the latest purchaser trends and make further improvements.

  Further, the data for which the planning according to the present invention is executed can rank the selection for each medium in each effective delivery area by the customer index. Therefore, in the handbill distribution system and method according to the present invention, the unit price data is associated with the selection data for each medium in each effective delivery area, so that not only the output of the insert instruction but also the printing instruction for each replacement version can be performed. Output, delivery instruction output, and cost output are possible.

  This is one of the effects of the present invention that can be dealt with by the insert flyer distribution system and method of the present invention when a large number of replacement versions are generated at the time of printing of the insert flyer at a large chain store or the like.

  Furthermore, even if changes in the restrictions such as the budget and the number of copies are added to the above contents, it is possible to instantly select each medium in each more effective delivery area, and it is possible to change distribution information in a short time. In the method of distributing leaflets, the price varies depending on the area and the media newspaper, the delivery time is different, and the delivery destinations are distributed across the country. The fact that much time and labor costs are spent on paper-based calculations to meet the limitations can also be overcome by the insert flyer distribution system and method of the present invention.

DESCRIPTION OF SYMBOLS 1 Insert flyer distribution system 10 Trade area information processing apparatus 11 Trade area information storage apparatus 12 POS data acquisition apparatus 13 Member data acquisition apparatus 14 Customer number data preparation apparatus 20 according to area Delivery area information processing apparatus 21 Delivery area information storage apparatus 22 Insert number counter 23 Polygon acquisition device 24 Regional statistical data acquisition device 25 Geographic information processing device 26 Customer number counter 27 Household number counter 30 Distribution information processing device 31 Insert flyer distribution information storage device 32 Household penetration rate calculation device 33 Customer number data acquisition device 34 Customer index calculation Device 40 Folding leaflet distribution information creation device 50 Folding contribution calculation device

Claims (18)

An insert flyer distribution system that efficiently distributes insert flyers attached to media whose delivery area is a region where a purchase candidate of the product or a family of the purchase candidate's family resides,
For a purchaser who purchased a product at a store that sells the product in a specific region, product information about the purchased product, store information about the store that sold the product, period information about the period during which the product was sold, and the A trade area information processing device for obtaining the trade area information of the store by processing the regional information about the area where the purchaser who purchased the product resides,
A delivery area information processing apparatus that processes each delivery area information of one or more media having a delivery area in the specific area and obtains influence information by medium; and acquired by the trade area information processing apparatus Inserted into each delivery member of one or more media having a delivery area in the specific area based on the trade area information and the influence information by medium acquired by the delivery area information processing device A distribution information processing device for creating insert leaflet distribution information for efficiently distributing leaflets,
One or two having a delivery area in the specific area so that the number of buyers is maximized with respect to the number of insert leaflets based on the insert leaflet distribution information created by the distribution information processing apparatus. Insert flyer distribution system characterized by attaching an insert flyer to each of two or more media. The distributed information processing apparatus includes:
From the trade area information processed by the trade area information processing apparatus, obtain the number of copies of one or more media having a delivery area in the specific area and the number of households in the specific area, the number of copies / the number of households = Household penetration rate calculation device for calculating the household penetration rate of each of one or more media having a delivery area in the specific area by the relational expression of household penetration rate;
From the trade area information processed by the trade area information processing apparatus, a customer number acquisition device that acquires the number of customers of each of one or more media having a delivery area in the specific area;
A customer index for calculating a customer index according to the relational expression of household penetration rate × number of customers = customer index based on the household penetration rate calculated by the household penetration rate calculation device and the number of customers acquired by the customer number acquisition device A calculation device;
With
The insert flyer distribution information for each of one or more media having a delivery area in the specific area is calculated based on the customer index calculated by the customer index calculation device. Item 1. A flyer distribution system according to item 1.   The distributed information processing apparatus totals the number of customers in the period from the insertion to the validity of the insertion, and each of the one or more media having a delivery area in the specific area with respect to the total customer index in the period The coverage ratio indicating the ratio of the corresponding media customer index is calculated according to the relational expression of the corresponding media customer index / total customer index = coverage ratio, and based on the calculated coverage ratio, the coverage area has a delivery area in the specific area. The insert flyer according to claim 1 or 2, further comprising an insert contribution degree acquisition device that acquires an insert contribution degree that serves as an index for verifying the effect of an insert flyer executed on each of two or more media. Distribution system. POS data that is installed at the cash register of the store and includes the product information related to the product purchased by the purchaser, the store information related to the store that sold the product, and the period information related to the period during which the product was sold at the store A POS data acquisition device for acquiring
Member data acquisition device for acquiring member data including either the address or zip code of the buyer who purchased the product at the store;
The flyer distribution system according to any one of claims 1 to 3, further comprising:   The trade area information processing device includes a region-by-region customer number creation device that aggregates each piece of information acquired by the POS data acquisition device and the member data acquisition device by period and purchase product, and creates the number of customers by region. The flyer distribution system according to claim 4, further comprising: The delivery area information processing apparatus includes a folding number counter that counts the number of copies of one or more media having a delivery area in the specific area;
A polygon acquisition device for acquiring each area polygon of one or more media having a delivery area in the specific area;
Geographic information processing apparatus for inputting and processing the data acquired by the regional customer number creation apparatus and the data acquired by the polygon acquisition apparatus, and acquiring geographical information data;
A household number counter that counts the number of households of one or more media having a delivery area in the specific area based on the geographic information data acquired by the geographic information processing apparatus. The insert leaflet distribution system according to claim 5.   A subscriber information acquisition device that acquires subscriber information including the address, sex, and age of a subscriber who subscribes to each of one or more media having a delivery area in the specific area. The inserted leaflet distribution system according to any one of claims 4 to 6.   The trade area information processing device totals each information acquired by the POS data acquisition device, the member data acquisition device, and the subscriber information acquisition device by period and purchased product, and the number of visitors by area, 8. The insert according to claim 7, further comprising an area-specific store visitor information processing device that processes personal information of the store visitor and information on each of one or more media subscribed to by the store visitor. Flyer distribution system.   The distribution information processing device associates the unit price data, the print data for each replacement version, and the delivery data with each selection data of one or more media ranked by the customer index. 9. The inserted leaflet distribution system according to claim 1, wherein an output, an output of a printing instruction for each replacement version, an output of a delivery instruction, and an output of an expense are created. An insert flyer distribution method for efficiently distributing insert leaflets attached to media whose delivery area is a region where the purchase candidate of the product or the family of the purchase candidate's family resides,
For a purchaser who purchased a product at a store that sells the product in a specific region, the product information related to the purchased product, the store information that sold the product, the period information that the product was sold, and the product was purchased Processing the regional information where the buyer resides to obtain the trade area information of the store;
Processing each delivery area information of one or more media having a delivery area in the specific area to obtain medium-specific influence information; and the trade area information and the medium-specific influence information. Creating distribution information for efficiently distributing insert leaflets to each delivery member of one or more media having a delivery area in the specific area based on,
Insert into each of one or more media having a delivery area in the specific area so that the number of buyers is maximized with respect to the number of insert flyers based on the created insert flyer distribution information A method for distributing folded leaflets characterized by attaching leaflets. From the trade area information, obtain the number of copies of one or more media having a delivery area in the specific area and the number of households in the specific area, and the relation of the number of copies / the number of households = the household penetration rate Calculating a household penetration rate for each of one or more media having a delivery area in the specific area;
Obtaining the number of customers of each of one or more media having a delivery area in the specific area from the trade area information;
Based on the household penetration rate and the number of customers, calculating a customer index according to the relational expression of household penetration rate × number of customers = customer index;
Calculating each leaflet distribution information of one or more media having a delivery area in the specific area based on the customer index;
The method of distributing leaflets according to claim 10 comprising: Aggregate the number of customers in the period from insertion to insertion, and the ratio of the corresponding media customer index for each of one or more media that have a delivery area in the specified area to the total customer index for the period Calculating a coverage ratio that represents a media customer index / total customer index = coverage ratio,
Obtaining each of the contribution contributions serving as an index for verifying the effect of the inserted leaflet implemented in each of one or more media having a delivery area in the specific area based on the calculated coverage ratio; The flyer distributing method according to claim 10 or 11, further comprising: Product information relating to the product purchased by the purchaser at the store, store information relating to the store where the product was sold to the purchaser, and period information relating to a period during which the product purchased by the purchaser was sold at the store Acquiring POS data;
The distribution of a leaflet according to any one of claims 10 to 12, further comprising: obtaining member data including either an address or a zip code of the purchaser who has purchased the product at the store. Method.   14. The method of distributing insert leaflets according to claim 13, further comprising the step of totaling information on each of the POS data and the member data for each period and each purchased product to create customer number data for each region. Counting the number of folded copies of each of one or more media having a delivery area in the specific area;
Obtaining each area polygon data of one or more media having a delivery area in the specific area;
Inputting and processing the customer data by area and the area polygon data to obtain geographical information data;
The method according to claim 14, further comprising: counting each household number of one or more media having a delivery area in the specific area based on the geographic information data. . 14. The method of claim 13 , further comprising: obtaining subscriber information including an address, sex, and age of a subscriber who subscribes to each of one or more media having a delivery area in the specific area. Insert flyer distribution method described.   The POS data, the member data, and the subscriber information are aggregated by period and purchased product, and the number of visitors by area, personal information of the visitor, and one of the visitor subscribed The method of distributing leaflets according to claim 16, further comprising: processing information about each of the two or more media.   By associating unit price data, print data for each replacement version, and delivery data with selection data for one or more media ranked in the customer index, output of insert instructions, for each replacement version 12. The method of distributing leaflets according to claim 11, further comprising the steps of creating a print instruction output, a delivery instruction output, and a cost output.

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