JP5091609B2 - Delivery area decision support system - Google Patents

Description

The present invention provides a delivery area determination support system that makes it possible to select a more effective delivery area in consideration of data such as a national census when, for example, an advertisement letter is delivered uniformly to a predetermined area by mail. About.

Conventionally, for example, a delivery agent such as a post office or the like collectively sends an advertisement letter (parcel) to all households in a predetermined area (delivery of advertisement direct mail). At that time, the distribution of residents in the trade area (based on national census) is analyzed, consumer trends are predicted, and the effective range and density of direct mail are set (Patent Document 1). reference). In general, when a delivery subject is requested to distribute the advertisement direct mail uniformly, the delivery cost depends on the number of delivery locations. Therefore, the number of delivery locations in the area where delivery is desired, or how many regions can be distributed if the number of delivery locations is set in advance. It is important to know the actual number of deliveries in the region as accurately as possible. Therefore, the census data of the delivery area is an effective material for grasping the number of delivery points. This is because the national census data includes data on the total number of households for each administrative division, and it can be considered that the data on the total number of households and the number of deliveries coincide.
JP 2001-256277 A

  However, there are a considerable part of the prescribed administrative area that is the unit of the census and the delivery area that is determined by the delivery entity such as the post office or postal service (for example, the postal service or postal service division). Often there are areas that match but do not match. As mentioned above, when the census survey area and the delivery allocation area match, the number of deliveries can be determined fairly accurately from the data such as the total number of households of the census, but they do not match. In this case, even if the number of deliveries is predicted from the data on the total number of households in the census, the actual number of deliveries in the area where the delivery is scheduled cannot be accurately grasped. For this reason, it is difficult to make a budget as a delivery cost, and there is an inconvenience that the budget is exceeded or an unsettled part is generated without reaching the budget.

  Even if there is a discrepancy between the area used as the standard for such census and the area used as the standard for delivery, the present invention eliminates the adverse effect of the mismatch (unmatch) and the actual delivery location in direct mail distribution, etc. The purpose is to provide a technology that enables accurate grasp of numbers and a more effective distribution strategy such as direct mail.

Means for Solving the Problems and Effects of the Invention

In order to solve these problems, the present invention provides a survey area serving as a geographical reference for household surveys such as a national census, and a delivery area serving as a geographical reference for delivering advertisement letters and other deliveries to the survey area. A delivery area determination support system that assumes that they match or at least partially overlap on a map,
Map data storage means for storing map data including the survey area;
Delivery point number storage means for storing the number of delivery points set in advance corresponding to the delivery area in association with the survey area that matches or partially overlaps the delivery area;
Data display means for displaying at least the map data;
Target distribution number input means for inputting the target distribution number of the delivery item;
Input means for inputting a center point of the delivery area on the map data;
Distance calculating means for calculating the distance from the central point of the survey area;
Designating the survey area as the delivery area in the order of the distance from the center point, and accumulating the number of delivery points, when the accumulated number of delivery points becomes a maximum value less than the target distribution number, or A delivery area designation means for ending designation of a delivery area when the minimum value is equal to or greater than the target number of distributions;
For the designated delivery area , the number of delivery locations stored in association with the survey area is read from the delivery location number storage means and displayed on the data display means or another display means. Means,
It is characterized by including.

  In this way, the map data of the survey area, which is the geographical standard for household surveys such as the national census, and the number of delivery locations of the delivery area, which is the standard of delivery, are linked in the data, and the delivery area based on the above survey area standard Based on the designation input or automatic designation of the system, the actual delivery point number data of the delivery area corresponding to the survey area (completely matched or partially matched) is displayed. Therefore, as a result of the above-mentioned designation input or automatic designation of the system, it is possible to accurately grasp in advance the number of deliveries actually delivered, even if the survey area where data such as census data is generated and the post office etc. Even when the actual delivery area based on the delivery base is not geographically coincident, the actual number of delivery points in the delivery area corresponding to the designated survey area can be grasped. Therefore, for example, it is possible to easily formulate a budget when distributing an advertisement direct mail or the like uniformly, and to expect an actual delivery cost that matches the set budget.

In addition, according to the present invention, whether the survey area that serves as the geographical reference for household surveys such as the national census matches the delivery area that serves as the geographical reference for delivering advertising letters and other deliveries to the survey area on the map. A delivery area determination support system that assumes that at least a part of them overlaps,
Map data storage means for storing map data including the survey area;
Household data storage means for storing household data generated corresponding to the survey area and reflecting the result of the household survey;
Delivery point number storage means for storing the number of delivery points set in advance corresponding to the delivery area in association with the survey area that matches or partially overlaps the delivery area;
Data display means for displaying at least the map data;
Search input means for inputting predetermined search conditions for the household data;
Search that displays the survey area that matches the search condition input by the search input means, or the degree to which the search condition is satisfied for each search area, on the map data displayed on the data display means. A result output means;
Target distribution number input means for inputting the target distribution number of the delivery item;
Input means for inputting a center point of the delivery area on the map data;
Distance calculating means for calculating the distance from the central point of the survey area;
Designating the survey area as the delivery area in the order of the distance from the center point, and accumulating the number of delivery points, when the accumulated number of delivery points becomes a maximum value less than the target distribution number, or A delivery area designation means for ending designation of a delivery area when the minimum value is equal to or greater than the target number of distributions;
For the designated delivery area , the number of delivery locations stored in association with the survey area is read from the delivery location number storage means and displayed on the data display means or another display means. Means,
It is characterized by including.

  In this way, using household data such as the national census, search based on the above survey area criteria, for example, focusing on specific age groups, sexes, and specific households, etc. By displaying the information of the survey area on the map data in multiple layers, it becomes easy to determine what area should be designated as the delivery area. Further, if the delivery area is designated by the survey area criteria with reference to the search result, the number of delivery points stored in association with the delivery area corresponding to the designated survey area is read as described above. Since it is displayed, it is possible to grasp in advance the actual number of deliveries when the survey area is designated, and it is easy to make a distribution strategy such as advertising direct mail.

The present invention also provides boundary contour data for the survey area, such as latitude / longitude coordinate data forming the geographical center of the survey area that coincides with or partially overlaps the delivery area, with one-dimensional coordinate data. Specific coordinate data which is one latitude / longitude coordinate data set in the survey area is set, and the specific coordinate data which is one latitude / longitude coordinate data set in the survey area, and the delivery area Linkage storage means for storing the number of reference delivery locations in association with each other;
Along with designation input of the delivery area, the specific coordinate data of the survey area is read, and further, a cooperative reading means for reading the number of delivery locations of the delivery area associated with the specific coordinate data,
It is characterized by providing.

  In this way, the boundary contour data of the originally two-dimensional survey area is replaced (represented) with the one-dimensional latitude / longitude coordinate data (specific coordinate data), and the simplified latitude / longitude coordinate data is converted into the simplified latitude / longitude coordinate data. Since the number of delivery points in the delivery area is incorporated in association with each other, the actual number of delivery points in the delivery area corresponding to each survey area can be easily and easily stored and managed. Moreover, when setting the latitude / longitude coordinates of the geographical center of the survey area to the specific coordinates, for example, the geographical center coordinates of the predetermined survey area can be easily obtained by a known method / function of GIS. Can be easily set.

  The present invention also provides the number of delivery points for each delivery area displayed on the display means and the total number of delivery points for each delivery area, the delivery base such as a post office in each delivery area and / or the area address of the delivery area. It is characterized by comprising printing means for printing out as a delivery breakdown of delivery items together with the data.

Thus, when requesting it to determine the delivery zone to the delivery entity so as to correspond to the post office or which, because the sender can use a breakdown incorporated by delivery instructions, delivery instructions This makes it easier to carry out paperwork and saves costs and time.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings.

  FIG. 1 shows the overall system configuration of the present invention. It is assumed that a server 1 in which the system of the present invention is incorporated is connected to each user terminal 3 (for example, a personal computer) via the Internet 2. To do. FIG. 2 shows a block diagram of the server 1. The server 1 includes an I / O port 10 that transmits and receives signals to the Internet 2, a CPU 11, a ROM 12, a RAM 13, a hard disk (HDD) 14 as a mass storage device, and an input device 15 that performs necessary input operations in the server 1. I have. In the ROM 12, a map data display program 12a for displaying map data to be described later on the monitor of the user terminal 3, a household data search program 12b for inputting a predetermined search for household data obtained by the national census and leading the search results, and the search A search result output program 12c for displaying the result on the user terminal 3, a delivery number display program 12d for displaying on the user terminal 3 the number of deliveries in the delivery area based on a delivery base such as a predetermined post office, and the delivery area designation After that, based on the designation of the center point on the map, the delivery delivery document printing program 12e that prints out what delivery area is designated and, as a result, how many delivery locations will be printed as a delivery breakdown Necessary of a delivery area automatic setting program 12f etc. in which the system automatically designates delivery areas in the order of short distance from there Program is stored.

  The HDD 14 has a storage area 14a for storing map data having a GIS (Geographic Information System) function, and household data (for example, the total number of households, populations by rank, etc.) that is a section of the national census. Storage area 14b for storing household data by survey area, which is data generated in (2), and a storage area 14c for storing data of central latitude / longitude coordinates (specific coordinates) for each area of the survey area (machichome area) A necessary database such as a storage area 14d for storing delivery area number data for each delivery area with reference to a delivery base such as a post office is provided.

  FIG. 3 shows a schematic block diagram of the user terminal 3. The user terminal 3 is configured as a general personal computer (personal computer), and is connected to the Internet 2 to transmit / receive, an I / O port 20, a CPU 21, a ROM 22, a RAM 23, a hard disk (HDD) 24 as a mass storage device, and necessary. A keyboard and a mouse 25 functioning as input means for performing various input operations and as a specification input means for specifying and inputting a delivery area, a monitor 26 as a display means for displaying necessary data such as map data and the number of delivery locations, and the like. ing. The ROM 22 accesses various programs stored in the ROM 12 of the server 1 or various databases stored in the HDD 14, operates the programs, and loads the database into the user terminal 3 to display the programs. Necessary programs such as 22a are stored. In the RAM 23, a storage area 23a for storing a user ID or a password for accessing the server 1 is set.

FIG. 4 illustrates the concept of a delivery area determination support system of the present invention or a database therefor. The map data having a known GIS function includes 30a, 30b, 30c, 30d, 30e, etc. corresponding to the survey areas (generally XX city, △△ town, □□ chome town) that are the census areas.・ It is divided into etc. The survey areas (hereinafter also referred to as “machi chome areas”) 30a to 30e are defined by latitude / longitude data on the GIS, in other words, by geometric figures called polygons. In the present invention, latitude and longitude coordinates (hereinafter also referred to as center coordinates) (x ₁ , y ₁ ), (x ₂ , y ₂ ), (x ₃ , y ₃ ), (x ₄ , y ₄ ), (x ₅ , y ₅ ),... Are set, and the two-dimensional polygons in each town chome area are the one-dimensional center coordinates (x, y) to be represented. If FIG. 4 is displayed, the center coordinates (x _n , y _n ) conceptually indicate that the center coordinates (x _n , y _n ) are set in each town chome area 30a-30e. However, it is not actually displayed.

In general, the delivery area based on a delivery base such as a post office and the census survey area (town chome area) often coincide. However, as shown in FIG. 5, the town chome area 30a may not match the delivery area. In the example of FIG. 5, the delivery area based on the delivery base such as a post office is an area where 30a and 30a ′ are combined with respect to the town street area 30a. The partial delivery area 30a ′ is an example of a form protruding from the town chome area 30a in this example. In this case, a polygon that defines the outer edge (boundary) of the town chome area 30a (this figure is different from a “polygon” in computer graphics in a strict sense, but in the following, in order to avoid complicated explanation) , Each of the survey areas (town chome areas) is also referred to as “polygon” for convenience) is specified by the above-mentioned central coordinates (x ₁ , y ₁ ), and the delivery area is 30a + 30a ′. As will be described later, the number of delivery points in the complex delivery area that is considered as a thing is stored in advance in predetermined storage means as fixed data of a delivery base such as a post office. For example, the center coordinates (x ₁ , y ₁ ) of the town chome area (polygon) 30a in FIG. 5 are presupposed that the GIS map data itself has (or can be given to the map data) in advance. Regarding the setting (or generation) of the center coordinates (x ₁ , y ₁ ), for example, the boundary (graphic form) of the town chome area (polygon) 30a in FIG. It can be specified by latitude and longitude coordinates. The center latitude and longitude coordinates (x _a , y _a ), (x _b , y _b ), (x _c , y _c ), (x _d , y _d ) are used to calculate the center by coordinate calculation (calculation). Coordinates (x ₁ , y ₁ ) can be defined. That is, the center coordinates (x ₁ , y ₁ ) are defined as a relationship between these by geographical calculation based on the plurality of top coordinates of the polygon (which is of course an example).

FIG. 6 shows the above description more visually and conceptually. FIG. 6A is a polygon of the survey area (town chome area) 30a (a figure defining the outer edge (boundary) of the area). Thus, the region indicated by the center coordinates (x ₁ , y ₁ ) is shown. On the other hand, (B) shows a delivery area 31a. In this case, the delivery area is a combination of 30a + 30a ′. The number of delivery locations N1 is stored for the delivery area 31a as described above. In the example of FIG. 6, the survey area 30a and the delivery area 31a do not completely coincide and partially overlap, but the delivery area 31a is wider than the town chome area 30a by the delivery area 30a ′. Become.

FIG. 7 conceptually shows an example of the contents and structure of the delivery area determination support database according to the present invention. This database includes household data (national census data) generated by the national census corresponding to the above-mentioned survey areas (town chome areas) 30a-30e,..., And those town chome areas 30a-30e,. Are stored in association with each area. For household data, for example, the total number of households in the survey area, the number of general households, the number of households per person, the number of households of two people, the number of households of three, or the population in increments of 5 years by gender. Household data according to the item is stored (the number of establishments is the total number of households minus the number of general households). Further, the central latitude / longitude coordinates (center coordinates: (x ₁ , y ₁ ), etc.) set for the survey areas (town chome areas) 30a to 30e, etc. identify the respective areas 30a to 30e,. Stored as

The central coordinates or specific coordinates (x, y) are intended to simplify the database by imagining a polygon that originally shows a predetermined surface spread as a single point. It can also be regarded as virtual delivery base data such as the survey area (town chome area) 30a. In addition, a delivery value 31a to 31e,... Based on a delivery base such as a post office or the like is shown in advance as a fixed value N1 to N5,. Data on the number of locations is stored in association with each delivery area. In addition, the central coordinates (specific coordinates: (x ₁ , y ₁ )) of the survey area (town chome area) 30a and the like are stored in association with the delivery area 31a, and thus the central coordinates of the survey area 30a and the like. When (x ₁ , y ₁ ) is read, it is possible to read the number N1 of delivery points such as the delivery area 31a associated with the area 30a or the like (at least partially overlaps). This database structure reads out the corresponding center coordinates (x ₁ , y ₁ ) when a desired delivery area is designated and input based on the survey area (town chome area) 30a and the like. The number of delivery locations N1 and the like can be read out in association with it.

FIG. 8 conceptually shows the correspondence. If, for example, (x ₁ , y ₁ ) is read as the center coordinates of the survey area (town chome area), the number N1 of delivery locations in the delivery (post office standard) area is derived in conjunction with it. Similarly, if the center coordinates (x ₂ , y ₂ ) are read, the number of delivery locations N2 is derived correspondingly, and if the center coordinates (x ₃ , y ₃ ) are read, the number of delivery locations is linked accordingly. N3 is read out.

  The above-described delivery area determination support database shown in FIG. 7 includes the map data 14a, household data 14b by survey area, central latitude / longitude coordinates (specific coordinates) data 14c by survey area, and delivery locations by delivery area in the HDD 14 shown in FIG. In the present invention, when selecting / determining the delivery area, the selection / determination operation is performed on the map data attached with the household data of the national census. Therefore, a search process is performed on the household data generated by the national census under a predetermined search condition, and a town-chome area that matches the search condition is extracted (this can be said to be a primary rough selection). ), A desired one can be selected (designated input) from the extracted areas.

  For example, in the example shown in FIG. 9, in order to uniformly distribute an advertisement direct mail to a predetermined area at a beauty salon store, when the delivery subject such as a post office is requested for the delivery, the target virtual customer layer Is set for women living alone, for example in their 20s to 30s. As search conditions in that case, the population of women classified in 5-year increments, such as 20-24 years old, 25-29 years old, 30-34 years old, 35-39 years old, etc. in the household data generated by the census Given a search condition that multiplies the condition of being a single-person household with an AND condition, a predetermined number of survey areas (machichome area) with a large proportion of women in their 20s to 30s living alone are extracted. Become.

  For example, when a nursing care provider wants to distribute advertising direct mail related to nursing care uniformly in a predetermined area, the target customer group is assumed to be, for example, a male or female 70 years or older and two or more households. For example, the search condition is a search condition obtained by multiplying, for example, a population condition of men or women 70-84 years old or older and two or more households under AND conditions. When a search is performed under such conditions, it is possible to extract and display an area in which, for example, a male or female 70 years or older and a ratio of two or more households is high. The operator can appropriately select whether all the extracted items are selected as delivery areas or whether to further narrow down the selection.

  FIG. 10 conceptually shows an example of a form in which the search condition as described above is given to narrow down the survey area (machi chome area) on the map and the search result is displayed on the monitor 26 of the user terminal 3 in FIG. It shows. The map data shown in FIG. 10 corresponds to the map data shown in FIG. 4. For example, when a beauty salon store shown in FIG. 9 performs a search under the search conditions described above, search areas (town chome areas) 30a to 30a. In this example, the polygons 30e,... Are displayed after being subjected to color separation processing due to high and low density with respect to the search condition. If FIG. 10 is a specific example of the display screen of the monitor 26 of FIG. 3, the color classification at the top most matches the search condition, and a predetermined search condition explanation (for example, residents who satisfy the search condition) Explanatory data such as that there is more than XX% of the total, or that the absolute number of inhabitants satisfying the search condition is more than △△). It should be noted that such a mode that the data display of the search condition explanation is not performed may be possible. As a search method, any known search method such as AND search or cross-ranking search can be employed. Cross-ranking, as well known as a GIS term, is not only a single item such as “total population” but also “total population”, “number of households”, etc. This means that the correlation between the two items is displayed in gradation (color-coded display). For example, the vertical axis indicates the “number of households axis” and the horizontal axis indicates the “total population axis”. Can be color-coded.

  Further, in this example, the area 30a and the area 30b correspond to polygons with the highest density of search conditions to which the specific color is assigned, and the total number of delivery locations (N1 + N2) = Nx is displayed. . For example, if the town chome areas 30a and 30b are designated as delivery areas, the user terminal 3 can recognize that the total number of delivery locations is Nx. Further, in this example, a description of a predetermined search condition is added to the town-chome area 30d that is color-coded with the second highest search condition density, and data N3 of the number of delivery points when this is designated as a delivery area. Is displayed. In addition, for the third and fourth search condition density areas 30c and 30e, explanations of the respective search conditions are added, and the number of delivery locations N4 and N5 corresponding to these areas are displayed. As a result, the user who uses this delivery area determination support system assigns an eye to an area that is a candidate for delivery in advance in the first stage, and then considers the number of delivery points, and finally determines a definite delivery area. Can be determined. In this way, the candidates for the delivery area can be narrowed down step by step, so that the user can easily determine the delivery area.

  When the final delivery area is designated and input in the example of FIG. 10, if a designation (such as a check mark) to be determined as the delivery area is designated and entered in the designation input field, the designated and entered town chome area is displayed. It will be confirmed as a delivery area. However, as described above, the town chome area 30a and the like do not always match the actual delivery area, and if they do not match (for example, the delivery area is wider than the town chome area), for example, the town chome area In order for 30a and 30b to be delivered without fail, it will be understood how many actual delivery points must be scheduled. The example of FIG. 10 shows an example in which the areas 30a and 30b and the area 30d are designated and input as delivery areas, and the number of delivery points in this case is Nx + N3 = Nz.

  Next, specific examples of the map data display program 12a, the household data search program 12b, the search result output program 12c, the delivery location number display program 12d, and the delivery item distribution breakdown printing program 12e stored in the ROM 12 of FIG. Will be described based on the flowchart shown in FIG. This flowchart is shown as a flow in which the above-described plurality of programs stored in the ROM 12 are executed synergistically. The actual specific flow starts when the user accesses the server 1 via the Internet 2 from the user terminal 3 shown in FIG.

  In step S1 of FIG. 11 (hereinafter, simply expressed as S1. The same applies to other steps), a password or ID for permitting access to the server 1 is input at the user terminal 3, and the input signal is correct at the server 1. If it is verified, login is permitted in S2, and a map area selection input screen is displayed on the monitor 26 of the user terminal 3 in S3. For example, you will be guided along the hierarchy where you want to deliver advertising direct mail, etc. As a result of entering by selecting the area you want to search by prefecture, city, town, or even town, In S4, a map of the corresponding area is displayed on the monitor 26 of the user terminal 3.

  Here, as shown in S5 to S7, after performing a predetermined search process on the household data obtained from the national census, it is possible to move to the step of specifying the delivery area in S8. It is also possible to move to the step of specifying the delivery area in S8 without performing the process (skip). When the search input is performed in S5, the process proceeds to S6 and the search process corresponding to the search condition is executed. A specific example is as shown in FIG. Then, the search result is output in S7. For example, as described above, the color-coded map is displayed on the user terminal 3 in the form shown in FIG.

In the delivery area designation input step of S8, for example, a delivery area can be selected from the search result output and the color-coded map displayed as shown in FIG. If the search process of S5 to S7 is not executed, for example, the polygon of the town chome area as shown in FIG. 4 is displayed and the mouse or the like is clicked on the town chome polygon to be delivered. Then, the polygon is designated and input. In any case, when a delivery area designation input is made in some form in S8, the center latitude / longitude coordinates (center coordinates: x, y) preset for the polygon of the designated town chome area are read out. It is. In the reading process, for example, in the example of FIG. 10, the central coordinates (x ₁ , y ₁ ), (x ₂ , y ₂ ), (x ₄ , y ₄ ) of the areas 30a, 30b, and 30d are read. Become.

  In addition, when the coordinates in an arbitrary polygon in FIG. 4 are designated with a mouse or the like, the coordinates are designated in any case as a result of processing such as replacing all the coordinates with the center coordinates (x, y). The center coordinates of the town chome area are read out. In S10, the number N of delivery points in the corresponding delivery area is read out from the center coordinates (x, y) of the survey area (town chome area). That is, when the CPU 11 in FIG. 2 reads out the central coordinates of the survey areas (town chome areas) 30a, 30b, and 30d in FIG. 10, for example, the CPU 11 correlates with the delivery area 31a stored in the database in FIG. , 31b and 30d, the number of delivery locations N1, N2 and N4 is read from the database, and the read delivery location number N data is read in S11 on the monitor 26 of the user terminal 3 by area and total number (total). Is displayed. For example, in the display area 26a of the monitor 26 in FIG. 10, the number of delivery locations N1 + N2 = Nx for each area, the total delivery location number Nz, and the like are displayed.

  Further, if there is an instruction to print the outgoing breakdown in S12, the outgoing breakdown printing process is executed in S13. For example, it is possible to print out a paper as a postal item (delivery item) delivery breakdown (equivalent to a post office) as shown in FIG. In the example of FIG. 12, the postal code description column and the corresponding delivery area are specified in units of city, town, and chome town chome areas, and the total number of delivery locations in each delivery area is printed and output as a real number. In addition, a delivery post office (delivery base) is displayed. In this example, Shiroyama △△ post office is the common delivery base, a delivery area is selected based on a predetermined number of town chome districts, and the total number of Shiroyama △△ post office delivery locations is 10863 in this example This can be confirmed by the printed submission breakdown. For example, if a delivery budget for advertising direct mail is assumed within and outside the total number of delivery locations of 10,000, in this example, this is generally appropriate. In FIG. 11, if there is no instruction to print the outgoing breakdown in S12, the processing flow is temporarily ended.

In the unmatched situation where the survey area (town chome area) shown in FIG. 5 and FIG. 6 and the actual delivery area partially overlap but do not completely match, the center coordinates (x ₁ , y ₁ ) is set, and the number of delivery locations is N ₁ corresponding to this (x ₁ , y ₁ ). Accordingly, if the user designates and inputs the area 30a as the delivery area, for example, the center coordinates (x ₁ , y ₁ ) are read, and the number of delivery points is N1. However, if the user rarely designates and inputs only 30a ′ as a delivery area candidate, the center coordinates (x ₁ , y ₁ ) are not set in this area 30a ′. In this case, the number of delivery points is output as 0 (zero) even though 30a ′ is actually a delivery area with the number N1 of delivery points.

Although these cases are extremely rare, in order to deal with this more precisely, for example, as shown in FIG. 13, the center coordinates (x, y) are respectively shown in the town chome area 30a and the area 30a ′ deviating from the town chome area 30a. ), That is, the center coordinates (x ′ ₁ , y ′ ₁ ) of the polygon can be set and assigned not only to the town chome area 30a but also to the area 30a ′ protruding from the area 30a ′. 30a 'becomes the shape linked to the area 30a which is a main body. That is, the center coordinates (x ₁ , y ₁ ) of the main area 30a with respect to the delivery area 31a are so-called main center coordinates (virtual delivery base coordinates), that is, the center coordinates (x ′ ₁₎ set in the area 30a ′ other than the main area. , Y ′ ₁ ) can be regarded as sub-center coordinates (virtual delivery extended base coordinates). Then, as conceptually shown in FIG. 14, the main center coordinates (x ₁ , y ₁ ) of the survey area (town chome area) and the delivery extended sub-center coordinates (x ′ ₁ , y ′ ₁ ) are associated with each other. In addition, the number N1 (the number of delivery points corresponding to 31a = 30a + 30a ′) of the delivery area is stored in the database in association with them.

As described above, the main center coordinates (x ₁ , y ₁ ) of the main area 30a and the sub-center coordinates (x ′ ₁ , y ′ ₁ ) subordinate to this are associated (linked) to each other. When the area 30a is designated and inputted as a delivery area, the number of delivery points is N1, and even if the subordinate area 30a 'is designated and inputted directly to the delivery area, its central coordinates (x' ₁ , y ′ ₁ ), the actual delivery location number N 1 when it is designated is read out and can be displayed on the user terminal 3. In any case, in order to set the center coordinates, the map data of GIS or the program originally has a function to calculate such center coordinates. The center coordinates can be set automatically.

In the example shown in FIG. 15, there is a case where there are a plurality of delivery points such as a post office in one town chome area 30a (in this case, two of A1 and A2), and this area 30a is a delivery area 31a (delivery by the A1 post office) The number of places Na) and the delivery area 31b (number of places delivered Nb) by the A2 post office are divided. In this case, since _one center coordinate (x ₁ , y ₁ ) of the area 32a is set, Na + Nb = Na + b is delivered as the total number of delivery points corresponding to the center coordinate (x ₁ , y ₁ ). The number of locations is stored in association with the center coordinates (x ₁ , y ₁ ) (see FIG. 16).

  FIG. 17 shows another embodiment of the present invention (embodiment corresponding to the delivery area automatic setting program 12f of FIG. 2), and the flowchart showing the processing flow shown in FIG. 11 is S1-S4 and S12. ˜S13 is the same, and S′5 to S′11 are different. Steps similar to those in FIG. 11 are denoted by the same step symbols and description thereof is omitted, and only different portions will be described. In this embodiment, with the GIS map data displayed on the screen of the monitor 26 of the user terminal 3, a desired delivery area is not selected by a user's designated input operation, but a certain promise (algorithm). Based on this, the delivery side will automatically select the delivery area.

  After the map display of the corresponding area in S4, the target distribution number is input in S'5. For example, if you want to send 10,000 direct mails, the target number of distributions (target value) is 10000. The target distribution number input by the user is temporarily stored in the target distribution number memory 13a set in the RAM 13 in the server 1, as shown in FIG. Alternatively, the target distribution number may be temporarily stored in a storage area set in the RAM 23 of the user terminal 3.

  In S′6 in FIG. 17, the mode selection of the processing method for determining the delivery area is performed. For example, the mode is selected by the user when the number of delivery locations reaches the maximum value less than the target value or when the delivery area designation process is terminated when the number of delivery locations reaches the minimum value equal to or greater than the target value. Further, in S'7, the center point is designated by an input means such as a mouse on the map displayed on the screen of the user terminal 3. Thereby, the coordinates of the center point are temporarily stored in, for example, the center point coordinate memory 13b of the RAM 13 in FIG. As the meaning of the center point, for example, it is conceivable to designate, as the center point, coordinates on a map where a user's store that wants to issue an advertisement direct mail or the like is located.

Further, in S′8, the CPU 11 in FIG. 2 calculates the distance from the center point, and the process of automatically setting the town-chome polygon to the delivery area in the order of the distance from the center point is executed. That is, the delivery area is preferentially designated from the town-chome polygon adjacent to the designated center point. In the processing of S′8, for example, in the database shown in FIG. 7, center coordinates (x ₁ , y ₁ ) and the like are set and stored for each of the polygons 30a,. The distance between the coordinates of the center point specified in the above and the center coordinates of each polygon is calculated, and the delivery area is automatically set from the nearest polygon.

In S'9, the number of delivery locations stored corresponding to the designated polygon is accumulated. For example, in the database shown in FIG. 7, the number N1 of delivery locations is stored in association with the center coordinates (x ₁ , y ₁ ) for each town chome area 30a,... As a polygon, and the CPU 11 in FIG. Data on the number of delivery points is read and accumulated. For this integration, for example, as shown in FIG. 18, this can be done in a delivery location number integration counter 13 c. As described above, similarly to the target distribution number memory 13a, the center point coordinate memory 13b and the delivery point number counter 13c can be set not in the server 1 but in the RAM 23 of the user terminal 3 in FIG. is there.

  Returning to FIG. 17, in S′10 after S′9, the integrated value of the number of delivery points integrated in S′9 reaches the target distribution number (target value) set in S′5 or an approximate value thereof. It is judged whether or not. Here, in the mode selection of the processing method of S′6, if the maximum value less than the target value is selected, the integrated value of the number of delivery locations is the maximum value less than the target value (if the target value is 10,000). For example, 9800), and when the next polygon is added, if it exceeds 10000, 9800 is set as the maximum value, and the automatic setting of the delivery area ends here. On the other hand, if the minimum value is equal to or greater than the target value (if the target value is 10,000, the automatic setting of the delivery area will be performed when the integrated value of the number of deliveries reaches the minimum value exceeding that (for example, 10200). finish.

  Here, in the process of integrating the number of delivery locations in S′9, if viewed differently, the number of delivery locations corresponding to the automatically set polygon is sequentially subtracted from the target distribution number in S′5, and the rest It can be considered that the automatic setting of the delivery area is finished when becomes zero or a value close thereto. When the automatic setting of the delivery area is completed in S′10, the delivery area selection result is displayed on the monitor 26 of the user terminal 3 in S′11. For example, the area address data of the automatically set survey area (town chome area), the number of individual delivery points, the total number of delivery points, and the like are displayed. S12 and subsequent steps are the same as the flow in FIG.

  As described above, when the center point is set and the polygons in the delivery area are automatically set from the closest order, the designation input operation by the user's hand is omitted. As shown in the embodiment shown in FIG. 17, when the delivery area designation input by the user is omitted, the map data storage means, delivery location number storage means, and data display means of claim 1 are required, and the household The data storage means displays an arbitrary requirement, and the delivery location number display means displays the number of delivery locations as a result of designation including the automatic setting process.

  In the above description, the household data (national census data) 14b for each survey area stored in the HDD 14 in FIG. 2 is used for calculation of the search condition. It is possible to designate and output the household data of the census corresponding to the designated (chome area). Then, the user may visually check the household data and decide whether to select the area (polygon) as the delivery area.

The system diagram of the system of this invention. The block diagram of the server in FIG. The block diagram of the user terminal in FIG. The figure which shows notionally an example of an investigation area (town chome area). The conceptual diagram which shows the example of the unmatch where a survey area (town chome area) and a delivery area partially overlap, but do not correspond completely. The conceptual diagram which decomposes | disassembles and shows FIG. The conceptual diagram which shows an example of the delivery area determination assistance database of this invention. The figure which shows notionally the memory | storage form which linked | related the center coordinate of the investigation area (town chome area), and the data of the delivery location number of the delivery area corresponding to it. The figure which shows the specific example in the case of searching using household data, such as a national census. The figure which shows the result output of such a search notionally and simply. The flowchart which shows an example of the program memorize | stored in ROM of FIG. The figure which shows an example of a sending breakdown. The conceptual diagram at the time of setting up center coordinates to each of a main polygon and a subordinate polygon, while conceptually showing the relationship between a survey area (town chome area) and a partially overlapping delivery area. The figure which shows notionally the example which linked | related and memorize | stored the data of the center coordinate in the case of FIG. 13, and the number of delivery locations. The conceptual diagram in case a some delivery base exists in the polygon of one investigation area (town chome area). The conceptual diagram of the memory | storage form corresponding to FIG. 12 is a flowchart showing a processing example of a program different from FIG. The figure which shows the memory etc. which are used at the processing step of FIG.

Explanation of symbols

1 Server 3 User terminals 30a, 30b, 30c, 30d, 30e Survey area (machichome area)
31a Delivery area

Claims (4)

The survey area that serves as the geographic standard for household surveys such as the national census and the delivery area that serves as the geographic standard for delivering advertising letters and other deliveries to the survey area match or at least partially overlap on the map A delivery area determination support system that assumes that
Map data storage means for storing map data including the survey area;
Delivery point number storage means for storing the number of delivery points set in advance corresponding to the delivery area in association with the survey area that matches or partially overlaps the delivery area;
Data display means for displaying at least the map data;
Target distribution number input means for inputting the target distribution number of the delivery item;
Input means for inputting a center point of the delivery area on the map data;
Distance calculating means for calculating the distance from the central point of the survey area;
Designating the survey area as the delivery area in the order of the distance from the center point, and accumulating the number of delivery points, when the accumulated number of delivery points becomes a maximum value less than the target distribution number, or A delivery area designation means for ending designation of a delivery area when the minimum value is equal to or greater than the target number of distributions;
For the designated delivery area, the number of delivery locations stored in association with the survey area is read from the delivery location number storage means and displayed on the data display means or another display means. Means,
A delivery area determination support system characterized by including: The survey area that serves as the geographic standard for household surveys such as the national census and the delivery area that serves as the geographic standard for delivering advertising letters and other deliveries to the survey area match or at least partially overlap on the map A delivery area determination support system that assumes that
Map data storage means for storing map data including the survey area;
Household data storage means for storing household data generated corresponding to the survey area and reflecting the result of the household survey;
Delivery point number storage means for storing the number of delivery points set in advance corresponding to the delivery area in association with the survey area that matches or partially overlaps the delivery area;
Data display means for displaying at least the map data;
Search input means for inputting predetermined search conditions for the household data;
Search that displays the survey area that matches the search condition input by the search input means, or the degree to which the search condition is satisfied for each search area, on the map data displayed on the data display means. A result output means;
Target distribution number input means for inputting the target distribution number of the delivery item;
Input means for inputting a center point of the delivery area on the map data;
Distance calculating means for calculating the distance from the central point of the survey area;
Designating the survey area as the delivery area in the order of the distance from the center point, and accumulating the number of delivery points, when the accumulated number of delivery points becomes a maximum value less than the target distribution number, or A delivery area designation means for ending designation of a delivery area when the minimum value is equal to or greater than the target number of distributions;
For the designated delivery area, the number of delivery locations stored in association with the survey area is read from the delivery location number storage means and displayed on the data display means or another display means. Means,
A delivery area determination support system characterized by including: Set within the survey area to replace the boundary contour data of the survey area with one-dimensional coordinate data, such as latitude / longitude coordinate data forming the geographic center of the survey area that coincides with or partially overlaps the delivery area Specific coordinate data that is one latitude / longitude coordinate data set is set, the specific coordinate data that is one latitude / longitude coordinate data set in the survey area, and the delivery location based on the delivery area Cooperative storage means for storing numbers in association with each other;
Along with designation input of the delivery area, the specific coordinate data of the survey area is read, and further, a cooperative reading means for reading the number of delivery locations of the delivery area associated with the specific coordinate data,
A delivery area determination support system according to claim 1 or 2.   The number of delivery points for each delivery area displayed on the delivery point number display means and the total number of delivery points totaled for each delivery area, the delivery base of each delivery area such as a post office and / or area address data of the delivery area. The delivery area determination support system according to any one of claims 1 to 3, further comprising a printing unit that prints out a delivery breakdown of delivery items.

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