JP2010191140A - Leaflet terminal and leaflet distribution system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a leaflet terminal and a leaflet distribution system which display a leaflet adapted to the taste of a customer. <P>SOLUTION: The leaflet terminal 4, receiving leaflet data from the outside and displaying it, includes a customized information setting part 65 presetting customized information for processing leaflet data; a leaflet data receiving part 57 receiving leaflet data from the outside, a leaflet data processing part 68 processing received leaflet data based on the customized information; and a display part 72 displaying processed leaflet data. <P>COPYRIGHT: (C)2010,JPO&INPIT

Description

  The present invention relates to a flyer terminal and a flyer distribution system for displaying an electronic folded flyer.

  2. Description of the Related Art Conventionally, electronic distribution systems for leaflets are known in which folded leaflets (hereinafter simply referred to as “flyers”) are converted into data and distributed to customers (flyer distribution applicants) via the Internet. This system includes a processing server that creates and distributes leaflets, a requester-side terminal that requests creation of leaflets, and a customer-side terminal that browses leaflets. The processing server creates a flyer based on the flyer information (characters and images) transmitted from the client side terminal. Then, the created flyer is distributed to a customer whose address matches the desired delivery area designated by the client, or to a customer whose delivery desired area designated by the client matches the desired delivery area desired by the customer ( For example, see Patent Document 1).

JP 2003-196542 A

  By the way, the above flyers are sent to customers having the same distribution desired area. However, since the object of interest varies from customer to customer, there is a problem that provision of a fleeting information flyer cannot always meet the needs of individual customers.

  The present invention has been made in view of the above problems, and an object of the present invention is to provide a leaflet terminal and a leaflet distribution system capable of displaying a leaflet according to customer preferences.

  The flyer terminal of the present invention is a flyer terminal that receives and displays flyer data from the outside, a customization information setting unit for presetting customization information for processing the flyer data, and a flyer from the outside. A flyer data receiving unit that receives data, a flyer data processing unit that processes the received flyer data based on customization information, and a display unit that displays the processed flyer data.

  According to this configuration, the flyer data can be processed based on the customization information set by the customer, and the processed flyer data can be displayed. As a result, it is possible to display (provide) flyers that meet the needs of individual customers.

  In the flyer terminal of the present invention, the customization information is information indicating a product category, and the flyer data processing unit preferably enlarges and displays the product corresponding to the set product category among the products included in the flyer data. .

  According to this configuration, the product corresponding to the set product category is displayed in an enlarged manner. Thereby, since the product which a customer is interested in can be displayed conspicuously, it is possible to provide a leaflet that is easy to see for the customer.

  The flyer terminal of the present invention further includes an image recognition unit for recognizing a person's face image included in the flyer data, the customization information is an arbitrary face image, and the flyer data processing unit Is preferably replaced with an arbitrary set face image.

  According to this configuration, for example, the face of a model of clothing or decoration can be replaced with his / her face and displayed. Thereby, it can be judged by the flyer whether or not the clothes and decorations are actually suitable for the user, which is convenient.

  In the handbill terminal of the present invention, an extraction condition setting unit for setting an extraction condition for extracting specific flyer data, and the corresponding flyer data is extracted from the received flyer data based on the set extraction condition. It is preferable to further include a leaflet data extraction unit, and the display unit displays the extracted leaflet data.

  According to this configuration, for example, flyer data of a store at a predetermined distance from home, flyer data on which a product of interest to a customer is posted, or flyer data in which the amount of a specific product is within a predetermined range Can only display. That is, the customer can display only the leaflet data having the desired content, and as a result, the leaflet data useful for the customer can be provided.

  The flyer terminal of the present invention further includes a product designating unit for designating a predetermined product and a condition setting unit for setting a predetermined condition for determining a display order of a store that sells the designated product. It is preferable to display a store that sells the designated product in accordance with the display order determined based on the set predetermined condition.

  According to this structure, the store which sells the designated goods can be displayed in the display order according to a predetermined condition. For example, a list of stores that sell a certain product is listed in ascending order of the price of the product (or in descending order), or a list of stores that sell that product is listed in order of the distance from their home. Therefore, the customer can easily determine where to purchase the necessary product, which is convenient.

  In the flyer terminal of the present invention, a product price acquisition unit that acquires the product price of the predetermined product specified by the product specification unit, a price storage unit that stores the product price of the predetermined product in a nonvolatile manner, and the stored predetermined product It is preferable to further include a graph generation unit that graphs the price transition of a predetermined product based on the product price, and the display unit displays the generated graph.

  According to this configuration, by displaying the price transition of the product in a graph, the customer can grasp the price transition of the product at a glance, which is convenient.

  The flyer terminal of the present invention further includes a notifying unit for notifying that the product price of the predetermined product included in the received flyer data has become a bottom price in the price transition of the predetermined product based on the graph. It is preferable.

  According to this configuration, since the notification that the product has reached the bottom price, the customer can know when the product was purchased. Note that the notification means may be voice, or may be displayed on the screen.

  The flyer delivery system of the present invention includes the above-described flyer terminal and a flyer delivery server that transmits flyer data to the flyer terminal.

  According to this configuration, it is possible to provide a flyer distribution system that can receive flyer data from a flyer distribution server, process the flyer data, and display flyer data that meets the needs of individual customers.

It is a system configuration figure of a handbill delivery system concerning this embodiment. It is a control block diagram of each component of a handbill delivery system. It is a functional block diagram of each component of a handbill delivery system. It is a figure which shows an example which displays goods according to the display order based on predetermined conditions. It is a figure which shows the graph of price transition of goods. It is a figure explaining an example which expands and displays the goods used as object. It is a figure explaining an example which replaces and displays the face image of a flyer.

  Hereinafter, a leaflet terminal and a leaflet distribution system according to the present embodiment will be described with reference to the accompanying drawings. The flyer distribution system according to the present embodiment is a system for distributing an electronic leaflet to a distribution target person of the leaflet.

  As shown in FIG. 1, a flyer distribution system 1 of the present invention includes a flyer request terminal 2 installed on an advertiser side (business owner side) who desires distribution of flyer data (flyer), and a flyer data distribution service. The leaflet distribution server 3 installed in the company that provides the leaflet and the leaflet terminal 4 installed on the customer side that has signed the distribution contract for the leaflet data, and these are connected via the network NT (Internet). Yes.

  Although FIG. 1 shows a case where there are three leaflet request terminals 2 and leaflet terminals 4 connected to the leaflet distribution server 3, advertisers and customers who have contracts for leaflet distribution services. The number of terminals is not limited. Further, the leaflet distribution system 1 in the claims includes the leaflet distribution server 3 and the leaflet terminal 4 as constituent elements.

  The flyer request terminal 2 is a terminal for requesting (consigning) delivery of flyer data to a customer from the flyer distribution server 3. The flyer request terminal 2 creates flyer data such as products handled by the advertiser and transmits it to the flyer distribution server 3 together with various information (details will be described later) such as customer attribute information to be distributed.

  The leaflet distribution server 3 is a server that distributes leaflet data to customers based on a distribution request from the leaflet request terminal 2. The leaflet distribution server 3 distributes the leaflet data to the customer's leaflet terminal 4 having attribute information that matches the attribute information of the leaflet data.

  The leaflet terminal 4 receives leaflet data from the leaflet distribution server 3 and displays it. The flyer terminal 4 can process and display the received flyer data according to individual customers (details will be described later).

  Next, the control configuration of each component of the leaflet distribution system 1 will be described with reference to the control block diagram of FIG.

  The flyer request terminal 2 has a hardware configuration mounted on a general personal computer in addition to the control unit 11, HDD 12 (Hard Disk Drive), and communication unit 13. The control unit 11 includes a CPU 15 (Central Processing Unit), a ROM 16 (Read Only Memory), and a RAM 17 (Random Access Memory), and controls the flyer request terminal 2 as a whole. The ROM 16 stores a control program and control data for the CPU 15 to execute various processes. The RAM 17 is used as a work area when the CPU 15 executes various processes.

  The HDD 12 has a leaflet data storage area 18. The flyer data storage area 18 includes flyer data to be distributed (including the advertiser name (store name) and the advertiser location (store location)), and is included in the flyer data (published on the flyer). Information on each product (product category, product name, price, etc., hereinafter referred to as “product information”), flyer data validity period information, and customer attribute information (gender, age, Occupations, family structures, etc.) are stored in association with each other.

  The communication unit 13 functions as a communication unit for transmitting leaflet data to be distributed to the leaflet distribution server 3. At this time, the product information, valid period information, and attribute information (hereinafter collectively referred to as “attached information”) are added to the leaflet data and transmitted.

  The flyer distribution server 3 has a hardware configuration mounted on a general personal computer in addition to the control unit 21, the HDD 22, and the communication unit 23. The control unit 21 includes a CPU 25, a ROM 26, and a RAM 27, and controls the leaflet distribution server 3 as a whole. The ROM 26 stores a control program and control data for the CPU 25 to execute various processes. The RAM 27 is used as a work area when the CPU 25 executes various processes.

  The HDD 22 has a customer information database 28. In the customer information database 28, customer information of each customer who wishes to distribute flyer data is registered. The customer information includes an address, name, destination information of flyer data, and customer attribute information (gender, age, occupation, family structure, etc.).

  The communication unit 23 functions as a communication unit for communicating with the leaflet request terminal 2. The CPU 25 receives leaflet data and attached information to be distributed from the leaflet request terminal 2 via the communication unit 23.

  The communication unit 23 also functions as a communication unit that communicates with the leaflet terminal 4. Based on the attribute information (attached information) received from the leaflet requesting terminal 2 and the customer attribute information registered in the customer information database 28, the CPU 25 applies the leaflet only to customers whose attribute information matches. Data, validity period information, product information, and distance information from the customer's home to the store are transmitted. The distance information is calculated based on the store location and the customer address.

  The flyer terminal 4 includes a control unit 31, an HDD 32, a communication unit 33, a clock unit 34, an input unit 35, and a display unit 36. The control unit 31 includes a CPU 41, a ROM 42, and a RAM 43, and controls the flyer terminal 4 as a whole. The ROM 42 stores a control program and control data for the CPU 41 to execute various processes. The RAM 43 is used as a work area when the CPU 41 executes various processes.

  The communication unit 33 functions as a communication unit for communicating with the leaflet distribution server 3. The CPU 41 receives leaflet data, valid period information, product information, and distance information from the leaflet distribution server 3 via the communication unit 33.

  The HDD 32 has a leaflet data storage area 45, a face image storage area 46, and a product price storage area 47 (price storage section). The leaflet data storage area 45 stores the validity period information, product information, and distance information in association with each leaflet data received from the leaflet distribution server 3. On the other hand, the face image storage area 46 stores a face image used when processing leaflet data. The product price storage area 47 stores, for each product designated by the customer, the product name, the product price for a predetermined period of the product (for example, the product price for one week or one month for each product. ) And the store name of the leaflet data on which the product is posted are associated (stored). If the specified product is listed in multiple leaflet data, the lowest product price among them and the store name of the leaflet data where the product (the product with the lowest price) is posted Remember.

  The clock unit 34 is a so-called RTC (Real Time Clock) and is used for measuring the date and time. In this embodiment, it is used when determining whether or not the flyer data is flyer data within the valid period.

  The input unit 35 is used for inputting and setting various information, and includes a keyboard and a mouse as main parts. In this embodiment, setting of information for processing flyer data (product category, face image, etc., hereinafter referred to as “customized information”) and setting of extraction conditions for extracting flyer data desired by the customer are set. Used for etc.

  The display unit 36 functions as a means for displaying various information. In the present embodiment, a flyer data, a graph showing the price transition of the product, and the like are displayed.

  Next, the function of each component in the leaflet distribution system 1 will be described with reference to the functional block diagram of FIG. The flyer request terminal 2 has a flyer data creation means 51 and a flyer data distribution request means 52. The flyer data creation means 51 creates flyer data to be distributed. The flyer data distribution request means 52 transmits flyer data (created flyer data) to be distributed and attached information to the flyer distribution server 3.

  The leaflet distribution server 3 includes a leaflet data acquisition unit 53, a distribution target extraction unit 54, a distance calculation unit 55, and a leaflet data distribution unit 56. The leaflet data acquisition means 53 acquires the leaflet data and the attached information transmitted from the leaflet request terminal 2 (flyer data distribution request means 52).

  Based on the attribute information included in the attached information acquired from the leaflet request terminal 2 and the customer attribute information registered in the customer information database 28, the distribution target extracting means 54 is at least a part of these attribute information. Extract customers that match. That is, a customer who is a delivery destination of leaflet data is extracted.

  The distance calculating unit 55 calculates the distance (distance information) from the customer's home to the store based on the store location of the advertiser and the customer address extracted by the distribution target extracting unit 54. The flyer data distribution unit 56 transmits the received flyer data, the attached information (product information and validity period information), and the distance information calculated by the distance calculation unit 55 according to the customer transmission destination information extracted by the distribution target extraction unit 54. To do.

  The flyer terminal 4 includes a flyer data receiving unit 57 (flyer data receiving unit), a validity period determining unit 58, an extraction condition setting unit 59 (extraction condition setting unit), a flyer data extracting unit 60 (flyer data extracting unit), and a product designating unit. 61 (product specification unit), display condition setting unit 62 (condition setting unit), product price acquisition unit 63 (product price acquisition unit), graph generation unit 64 (graph generation unit), customization information setting unit 65 (customization information setting unit) ), Flyer data processing means 68 (flyer data processing section), image recognition means 71 (image recognition section), and display means 72.

  The flyer data receiving means 57 receives the flyer data distributed by the flyer distribution server 3 (flyer data distribution means 56), attached information (product information and valid period information), and distance information.

  The valid period determining means 58 determines whether or not the flyer data is within the valid period based on the valid period information of the received flyer data and the date / time information acquired from the clock unit 34. Only the flyer data within the valid period is displayed on the display unit 36 by the display means 72, and the flyer data other than the valid period is deleted.

  The extraction condition setting means 59 sets an extraction condition for extracting specific flyer data. As the extraction condition, for example, a distance from home, a specific product (a product that the customer is interested in), and the like can be set. The setting of these extraction conditions may be input directly from the keyboard by the customer, or may be selected from a list format option (the same applies to the specification and setting of various information thereafter).

  The leaflet data extraction unit 60 extracts leaflet data that matches the extraction condition set by the extraction condition setting unit 59. Then, the extracted flyer data is displayed on the display unit 36 by the display means 72. For example, by setting the extraction condition as “within 1 km from home” by the extraction condition setting means 59, the flyer data extracting means 60 allows only the flyer data whose distance information received by the flyer data receiving means 57 is within 1 km. Extract. In this way, by extracting flyer data based on the extraction conditions set by the customer, the customer can display only the flyer data of the desired content, and as a result, provide useful flyer data for the customer Can do.

  The product designation means 61 is a means for designating a specific product by the customer. The display condition setting unit 62 sets a condition for determining the display order of the stores that sell the product for the product specified by the product specifying unit 61. As this condition, it is possible to set the order from the lowest price (highest order) or the order from the shortest distance from home (distant order). And the display means 72 displays the designated goods on the display part 36 according to the display order determined based on the set conditions.

  For example, as shown in FIG. 4 (a), when the designated product is “salad oil” and is set to be displayed in order from the lowest price, the store name of the leaflet on which “salad oil” is posted is displayed on the display unit 36. And the price of salad oil at the store is listed in ascending order of price. Then, by selecting one from the list, the leaflet data of the store is displayed.

  Further, as shown in FIG. 4B, when the designated product is “salad oil” and is set to be displayed in the order of the distance from the home, a flyer on which “salad oil” is posted is displayed on the display unit 36. Store names and distances to the stores are displayed in a list in order of increasing distance. Then, by selecting one from the list, the leaflet data of the store is displayed. In this way, by displaying a list of designated products in order of price or distance, the customer can easily determine where to purchase the necessary products, which is convenient.

  The distance from the home to each store is compared based on the distance information received from the leaflet distribution server 3. In the above description, the specified products are listed in the order of price or distance, but the present invention is not limited to this.

  The merchandise price acquisition means 63, for the merchandise designated by the customer, the lowest merchandise price (lowest price) among all the flyer data received on the same day, and the store name of the flyer data (store name selling) ) To get. The product price and the store name are accumulated in the product price storage area 47 for a predetermined period.

  The graph generation means 64 graphs the price transition of the product based on the product price accumulated in the product price storage area 47. For example, as shown in FIG. 5, when “banana” is designated as the target product, a graph G showing the price transition for the week (from 1/31 to 2/6 in the figure) is displayed on the display unit 36. Is displayed. At this time, the lowest price and sales store name for each day are displayed on the graph G. And if today's product price (here, 2/6 product price 97 yen) is the bottom (lowest price) throughout the week, on the screen, “Today is the time to buy“ banana ”!” A message indicating that the price is the bottom price is displayed, and the time of purchase is notified to the customer (notification unit).

  Thus, by displaying the price transition of the product with the graph G, the customer can grasp the price transition of the product at a glance, which is convenient. In addition, since the customer is notified that the price of the product has reached the bottom price, the customer can know when the product was purchased. The notification at the time of purchase may be displayed on the screen as described above, or may be notified by voice.

  The customization information setting unit 65 sets customization information for processing flyer data, and includes a product category setting unit 66 and a face image setting unit 67. The flyer data processing means 68 processes flyer data based on the customization information set by the customization information setting means 65, and has an enlarged display means 69 and an image replacement means 70.

  The merchandise category setting means 66 sets a merchandise category to be enlarged and displayed as customization information. The enlarged display means 69 enlarges and displays the products corresponding to the product category set by the product category setting means 66 among the products included in the flyer data.

  The face image setting means 67 sets an arbitrary face image as customization information. This face image is selected from the face images stored in the face image storage area 46. The image replacement means 70 displays the face image of a person (for example, a clothing model) included in the flyer data by replacing it with the face image set by the face image setting means 67. The face image of the person included in the leaflet data is recognized by the image recognition means 71.

  Here, an example of an enlarged display of a product will be described with reference to FIG. FIG. 6A shows flyer data when customization information (product category) is not set on the display unit 36 (flyer display area 36a). In this state, when an enlarged display operation (for example, pressing of an enlarged display button) of a product is executed by the input unit 35, the enlarged display unit 69 displays a product category (here, the product category setting unit 66). The product category “fruit”) is identified. Then, flyer data obtained by enlarging the products “banana”, “apple”, and “mandarin” corresponding to the product category “fruit” is displayed (see FIG. 6B). In this way, by displaying in an enlarged manner, products that the customer is interested in (products corresponding to the set product category) can be displayed conspicuously, so that a flyer that is easy to see for the customer can be provided.

  In addition, in FIG.6 (b), although enlargedly displayed on the basis of the position where the target goods are published, it is not restricted to this. For example, regardless of the posting position of the target product, it may be enlarged and displayed in the center of the flyer display area 36a, or may be enlarged and displayed in the entire flyer display area 36a. Further, as shown in FIG. 6C, the target products may be displayed in an enlarged manner in a region 36b different from the leaflet display region 36a.

  Next, an example in which the face image of a person in the flyer data is replaced and displayed will be described with reference to FIG. FIG. 7A shows the flyer data when the customized information (face image) is not set on the display unit 36 (flyer display area 36a). In this state, when a face image replacement operation (for example, pressing of a face image replacement button) is executed by the input unit 35, the image recognition means 71 is displayed on the display unit 36 (flyer display area 36a). The face of the person (face image 81) in the flyer data is recognized. Subsequently, the image replacement means 70 reads the face image 91 set in advance by the face image setting means 67 from the face image storage area 46, and displays flyer data in which the recognized face image 81 is replaced with the face image 91 ( (Refer FIG.7 (b)).

  For example, by setting a face image of the user by setting the face image setting means 67, the face of the model of clothing or decoration can be replaced with the face of the user and displayed. Thereby, it can be judged by a flyer whether the clothes and decorations published on the flyer are actually suitable for me, which is convenient.

  As described above, according to the present embodiment, flyer data can be processed based on customization information set by a customer, and the processed flyer data can be displayed. As a result, it is possible to display (provide) flyers that meet the needs of individual customers.

  The flyer terminal 4 of the present embodiment may be a general personal computer or a dedicated terminal for displaying a flyer.

  Further, regardless of the above-described embodiments, the device configuration and processing steps of each component of the leaflet distribution system 1 can be appropriately changed without departing from the gist of the present invention.

  DESCRIPTION OF SYMBOLS 1 ... Flyer delivery system 2 ... Flyer request terminal 3 ... Flyer delivery server 4 ... Flyer terminal 47 ... Merchandise price storage area 57 ... Flyer data receiving means 59 ... Extraction condition setting means 60 ... Flyer data extraction means 61 ... Product designation means 62 ... Display condition setting means 63 ... Product price acquisition means 64 ... Graph generation means 65 ... Customized information setting means 66 ... Product category setting means 67 ... Face image setting means 68 ... Flyer data processing means 69 ... Enlargement display means 70 ... Image replacement means 71 ... Image recognition means 72 ... Display means

Claims (8)

A flyer terminal that receives and displays flyer data from outside,
Customization information setting unit for presetting customization information for processing the flyer data;
A flyer data receiving unit for receiving the flyer data from the outside;
A flyer data processing unit that processes the received flyer data based on the customization information;
A flyer terminal comprising: a display unit that displays the processed flyer data. The customization information is information indicating a product category,
The flyer data processing unit
2. The flyer terminal according to claim 1, wherein among the products included in the flyer data, a product corresponding to the set product category is enlarged and displayed. An image recognition unit for recognizing a face image of a person included in the flyer data;
The customization information is an arbitrary face image,
The flyer data processing unit
3. The flyer terminal according to claim 1, wherein the face image of the person in the flyer data is displayed by being replaced with the set arbitrary face image. 4. An extraction condition setting unit for setting an extraction condition for extracting the specific flyer data;
A leaflet data extraction unit that extracts the corresponding leaflet data from the received leaflet data based on the set extraction condition;
The display unit
4. The leaflet terminal according to claim 1, wherein the leaflet data extracted is displayed. A product designating unit for designating a predetermined product;
A condition setting unit for setting a predetermined condition for determining a display order of a store that sells the specified product,
The display unit
The flyer terminal according to any one of claims 1 to 4, wherein a store that sells the designated product is displayed in accordance with the display order determined based on the set predetermined condition. A product price acquisition unit for acquiring a product price of the predetermined product specified by the product specification unit;
A price storage unit for storing the product price of the predetermined product in a nonvolatile manner;
A graph generation unit that graphs the price transition of the predetermined product based on the stored product price of the predetermined product;
The display unit
The flyer terminal according to claim 5, wherein the generated graph is displayed.   The information processing apparatus further includes a notifying unit for notifying that the price of the predetermined product included in the received flyer data is a bottom price in the price transition of the predetermined product based on the graph. The flyer terminal according to claim 6. A flyer terminal according to any one of claims 1 to 7,
A flyer distribution system comprising: a flyer distribution server that transmits the flyer data to the flyer terminal.

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