JP2015028685A - Information processing apparatus, information processing method and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an information processing apparatus, an information processing method and a program capable of generating page information that can display the most effective information in a display area having a high probability in which a user first pays attention without increasing management man-hours of a site operator.SOLUTION: Attribute information to be associated with a browsing request of page information, custom display information and display position information of the custom display information are associated in advance for storage, the custom display information stored in association with the attribute information acquired when a request to browse the page information is made and the display position information of the custom display information are read, page information is newly generated so as to display custom display information in an area corresponding to the read display position information, and the page information is displayed in a user terminal.

Description

  The present invention relates to an information processing apparatus, an information processing method, and a program, and more specifically, to processing of display information such as a banner and a menu according to a browsing requester and an attribute of display content on a website.

  With the spread of the Internet, it is possible to analyze and analyze user preferences and the like based on user behavior on the user terminal by using cookie information of the web browser. However, when pages are generated for each attribute, for example, for pages of the same product and the same service according to various attributes such as the user's various preferences, the generation man-hours become enormous, and in response to changes in preferences Change processing must also be performed, which increases the workload and cost burden on the site operator.

Therefore, in order to effectively achieve the purpose such as product sales using the website, there is a process of efficiently changing a predetermined portion of the display page of the website in response to the browsing request of the user terminal. It was sought after.

  For example, when receiving the product identification information and the cart generation program acquisition request from the user terminal, the product information storage means for storing the product information associated with the product identification information is referred to, and the product purchase related to the received product identification information is used. An information processing apparatus that generates a shopping cart and transmits it to a user terminal has been proposed (see, for example, Patent Document 1). According to this configuration, since the cart is generated based on the data stored in the information processing device, it is possible to update the product information stored in the information processing device without rewriting the HTML of the shopping site. Product information can be updated. Further, when there is a correction or change in the product information, the corrected or changed product information is automatically reflected in the cart without having to rewrite the HTML.

  Also, the first recommended product information is extracted from the browsing history information, the latest browsing history products and services are displayed in the pane of the frame displaying the first recommended product information on the web page, and the first recommended product information is displayed. A recommendation information generating device has been proposed in which the second recommended product information is displayed in a display form such as a balloon when the pointer is hovered over a place where is displayed (for example, see Patent Document 2). According to this configuration, the product group that the user is expected to be interested in is presented to the user as the first recommended product information, and the second recommended product information related to the first recommended product information is displayed according to the user's operation. By presenting the information, the relevance of the product information is generated, the appeal power of the product is increased, and the recommendation effect for the user can be improved.

Further, in order to present information customized for each shop site visitor on the electronic commerce site, configuration data generated in advance by the administrator is generated, and in response to a request for an HTTP request to the electronic commerce site. A system for generating a custom store page based on the configuration data has been proposed (see, for example, Patent Document 3). According to this configuration, it is possible to provide an electronic commerce site specially customized for a predetermined group.

JP 2007-233466 A JP 2011-065217 A Japanese Patent No. 4142296

  In all of the above prior arts, a predetermined location in the display page is changed based on product identification information, user identification information, etc., but the user notices the changed contents quickly and participates in a campaign, etc. Did not necessarily lead to purchasing behavior. In other words, depending on the user's attributes, especially the number of visits and the number of purchases, which display area to pay attention to at the beginning differs greatly. For example, even if campaign information for repeaters is displayed as a banner, repeater attributes The user of [2] did not pay attention to the banner display part and sometimes lost a business opportunity for the repeater.

In addition, it is well known that purchasing behavior varies greatly depending on gender and age group. However, if the display of “selling-selling ranking” to connect to the purchasing behavior of users does not differ depending on gender or age group, There was a possibility of loss.

In response to the above-mentioned problem, it may be possible to generate display information so that campaign information or the like is displayed in a display area with a high probability that a user having the attribute first pays attention, according to the attribute of the user. If all display information is created in advance according to gender, age group, purchase history, and attributes that combine these, the granularity more than the user preference attribute as in the conventional technology is required. There is a possibility that the work load and the cost burden increase, and the management load and the management cost also increase.

Therefore, the present invention is capable of generating display information that can display the most effective information in a display area with a high probability that the user first pays attention without increasing the management man-hours of the site operator. It is an object to provide a processing device, an information processing method, and a program.

In order to achieve the above object, an information processing apparatus according to the present invention provides:
An information processing apparatus that provides predetermined display information in response to a browsing request for display information,
Page information storage means for storing various page information constituted by a plurality of display areas as the display information;
Communication processing means for performing data transmission / reception processing with a user terminal via a network communication network such as the Internet;
Page information reading means for reading page information from the page information storage means in response to a browsing request from the user terminal;
Attribute information acquisition means for acquiring attribute information of a user associated with the browsing request via the network communication network from the user terminal that has made the browsing request;
For each page information, a plurality of user category information defined by one or more attribute information acquired from the attribute information acquisition means, custom display information stored in association with each user category information, Display control information storage means for storing display position information for specifying the display position of the custom display information in any of the plurality of display areas;
The attribute information acquired by the attribute information acquisition means identifies the user category information for the page information requested to be browsed, and reads the custom display information and the display position information according to the identified user category information. Custom display information generation means for newly generating page information requested to be browsed so that the read custom display information is displayed at a position corresponding to the read display position information,
The most important feature is that the page information newly generated is displayed on the user terminal that has requested the browsing by the communication processing means.

According to this configuration, when there is a page information browsing request from the user terminal, the attribute information is acquired from the user terminal, user classification information corresponding to the acquired attribute information is specified, and the user classification is specified in the user terminal. New page information generated by displaying custom display information corresponding to the information at a predetermined display position is displayed.

  In the attribute information, in addition to user attribute information associated with the browsing request, in response to a browsing request from the user terminal, content information storage means for storing attribute information of the content that is the target of the browsing request You may make it the structure containing the attribute information of the content read.

In addition, the said invention may provide a computer as a program for functioning as each means of the said information processing apparatus.

In order to achieve the above object, an information processing method according to the present invention is an information processing method for providing display information in response to a display information browsing request,
Storing the display information as various page information configured by a plurality of display areas;
Receiving a page information browsing request from a user terminal via a network communication network such as the Internet;
Obtaining user attribute information associated with the browsing request via the network communication network from the user terminal that has made the browsing request;
Reading the stored page information in response to the browsing request;
For each page information, a plurality of user category information defined by the acquired one or more attribute information, custom display information stored in association with each user category information, and display of each custom display information Storing in advance display position information for designating a position in any of the plurality of display areas;
Identifying the user category information for the page information requested to be browsed by the acquired attribute information, and reading the custom display information and the display position information by the identified user category information;
A step of newly generating the page information requested to be browsed so that the read custom display information is displayed at a position corresponding to the read display position information;
And displaying the newly generated page information on the user terminal that has requested the browsing by the network communication network.

  An information processing apparatus, an information processing method, and a program according to the present invention are displayed with a high probability that a user first pays attention without increasing the management man-hour of a site operator (administrator) that manages various page information on a website. There is an effect that the most effective information can be displayed in the area.

  In other words, when the administrator wants to display a customized screen according to multiple different user attributes as if they were actually serving customers, the correspondence between the attributes, the custom display information, and the display position information of the custom display information In other words, the association between the attribute and the additional information may be registered for each display area.

For example, on the product purchase page, the display area is the main area in the center of the screen, the horizontal band-shaped content upper and lower areas located above and below the main area, and the vertical band on the left and right of the main area and the content upper and lower areas. In the case of the right navigation area and the left navigation area, the product information is displayed for the first purchaser attribute while the purchaser attribute is not displayed twice or more. Set to display the message of the first purchase discount campaign and the link to the campaign page in the upper area of the content above the main area, and the left navigation area displays the best selling ranking of the same attribute for each attribute by gender Can be set to display.

In addition, by displaying various customized screens as if they were actually serving customers, it would motivate users to revisit the website, and combined with screen displays that match user attributes, for example, e-commerce If it is a site, the number of transactions increases, which can lead to an increase in sales. In addition, for example, even on the same product, by providing uniquely customized display information to the user, it is possible to have a unique customer service like a real store, and the transaction on the web that tends to be uniform anyway. In this case, it is possible to achieve differentiation from competitors. In addition, since customer service corresponding to the attributes of the user is possible, the conversion rate can be improved. Furthermore, providing the information considered necessary by the user has the effect of improving customer satisfaction.

FIG. 1 is an overall schematic diagram of a system including an information processing apparatus according to the present invention. FIG. 2 is a block diagram of the information processing apparatus according to the present invention. FIG. 3 is a diagram showing a product information table. FIG. 4 is a diagram showing a vendor (site manager) information table for selling products. FIG. 5 is a diagram showing a page information table. FIG. 6 is a diagram showing segment information stored in the display control information storage unit. FIG. 7 shows an attribute condition table. FIG. 8 is a diagram showing a display control information table. FIG. 9 is a diagram schematically showing the display area. FIG. 10 is a sequence diagram showing the attribute information generation step. FIG. 11 is a sequence diagram showing an outline of the display control information registration step. FIG. 12 is a flowchart showing a display control information registration step. FIG. 13 is a diagram illustrating an example of a setting screen displayed on the supplier terminal. FIG. 14 is a sequence diagram illustrating a process of generating page information. FIG. 15 shows an example of a display screen that causes the newly generated page information to be displayed on the user terminal. (A) is an example of a display screen corresponding to “male first purchase segment,” (b) Is an example of a display screen corresponding to a “woman twice or more purchase segment”.

  Referring to FIG. 1, reference numeral 1 denotes an information processing apparatus according to the present invention. The information processing apparatus 1 is connected to a trader terminal 2, a web server 3, and a user terminal 4 so as to be able to communicate with each other via a network communication network such as the Internet, and constitutes a system as a whole. Hereinafter, in the present embodiment, the network communication network will be described by taking Internet communication as an example.

The merchant terminal 2 is a terminal used by a merchandise seller or service provider. This trader terminal 2 can be constituted by, for example, a so-called personal computer, and may be at least a computer capable of executing Internet communication by executing a web browser. The supplier terminal 2 also includes an input or output means such as a display, mouse and keyboard for inputting / outputting data via the Internet, and a printer (not shown) for outputting shipping slips, invoices, receipts and the like. Have. In this embodiment, sales of products are described as an example. However, the present invention is not limited to this, and any service that can be displayed to a user on a website in addition to providing a service can be applied. It is.

The web server 3 is a computer that distributes a markup language (for example, HTML data, XML data, etc.) of a web page in a WWW (World Wide Web) system. The web server 3 can open a website of a store that sells products on the Internet and distribute page information provided on the website to the user terminal 4. Here, “page information” refers to display information of each web page constituting a specific website, and “specific website” refers to various page information such as a TOP page, a product detail page, and a search page, for example. Consists of Each page displayed by the page information is configured to be displayed by a plurality of display areas on the screen of the user terminal 4.

The user terminal 4 is a terminal used by a user who accesses a store website opened on the web server 3 and purchases a product on the Internet. The user terminal 4 can be constituted by, for example, a so-called personal computer, a mobile phone, etc., and at least a display capable of performing Internet communication by a predetermined web browser and inputting and outputting data via the Internet. Have a mouse, keyboard and so on.

The information processing apparatus 1 is a computer that manages product information in electronic commerce and provides page information according to the present invention, and functions as a page information providing apparatus.

The information processing apparatus 1 has the functional blocks shown in FIG. 2 by an external storage device such as a CPU (Central Processing Unit) (not shown), a computer program executed by the CPU, a RAM (Random Access Memory) that stores the computer program and predetermined data, and a hard disk drive. Configure.

The information processing apparatus 1 includes a product information storage unit 11, a supplier information storage unit 12, a display control information storage unit 13, an update processing unit 14, a program generation unit 15, a communication processing unit 16, a page information storage unit 17, and custom display information generation. The unit 18 and the attribute information acquisition unit 19 are configured.

The merchandise information storage unit 11 is a database of information related to merchandise provided by electronic commerce. In the product information storage unit 11, as shown in FIG. 3, a product ID 111, a product name 112, a product description 113 such as a product specification, etc. issued for each product and identifying one product from other products, The image data 114 such as the appearance of the product, the unit price 115 of the product set by the supplier, the number of available stocks 116, the product genre 117, the campaign target identification flag 118, and the supplier ID 119 for identifying the supplier who registered the product information. It is stored in association.

Here, the stock quantity 116, the merchandise genre 117, and the campaign target identification flag 118 correspond to attribute information representing the attributes of the merchandise described later. The image data may be moving image data such as Flash in addition to image data such as jpeg and PNG. The number of stocks that can be sold is stored every time a preset quantity is stored and sold.

The trader information storage unit 12 is a storage unit that can store information on a trader who sells products. As shown in FIG. 4, the merchant information storage unit 12 has a merchant ID 121 issued for each merchant to identify each merchant, a password 122 for authenticating the merchant, an e-mail address 123, a merchant name 124, An address 125, a telephone number 126, and the like are stored.

The update processing unit 14 overwrites the product information related to the update request received from the trader terminal 2 with respect to the corresponding data in the product information storage unit 11, and displays the display control information related to the update request received from the trader terminal 2 as the display control information. A process of overwriting the corresponding data in the storage unit 13 is performed. Further, as described above, a process of overwriting and storing the number of stocks that have fluctuated due to the product purchase by the user with respect to the corresponding data in the product information storage unit 11 is performed.

The program generation unit 15 performs processing for generating a web application program such as a cart generation program or an image editing program based on a program generation request from the user terminal 4. The web application program is generated by, for example, JavaScript (registered trademark) or PHP.

The communication processing unit 16 performs data transmission / reception processing with the supplier terminal 2, the web server 3, and the user terminal 4 according to a predetermined protocol via the Internet. The communication processing unit 16 transmits, for example, page information generated by a custom display information generation unit 18 to be described later to the web server 3, program data generated by the program generation unit 15 via the web server 3, etc. Is sent to the trader terminal 2 and the user terminal 4, and data input by the trader terminal 2 and the user terminal 4 is received via the web server 3. The display information generation unit 18 also functions as a page information reading unit that reads page information necessary for generation from a page information storage unit 17 to be described later when generating page information.

The attribute information acquisition unit 19 acquires the attribute of the user terminal 4 from the cookie stored in the user terminal 4 that has requested browsing to the web server 3. The page information storage unit 17 includes a screen display design necessary for generating page information in response to a request from the user terminal 4, the attribute of the user who requested the page information, and the attribute of the product information included in the page information. It stores source code and image information that can be switched in response to a database of source code and image data such as campaign information displayed at the top of the page and ranking information displayed on the left sidebar. is there.

As in the example shown in FIG. 5, the page information storage unit 17 includes a display information ID 171 for identifying one page information from other page information, and on which screen display the page information is used. A screen identification 172 for identifying the page information, a display area identification 173 for identifying to which part of the screen display the page information is used, a display source code 174 that is the page information, and an initial screen display. An initial setting identification 175 for identifying the setting is associated and stored. When a display source code is added by the administrator of the trader terminal 4 or the information processing apparatus 1, a new display information ID 171 is issued to the display source code, and a screen identification 172 and a display area identification 173 are displayed. Added. In the present embodiment, one page information is composed of a plurality of display information IDs 171. For example, ID1000 to ID9001 are product details page information, and IDA000 to IDC001 are top page information. However, the method of assigning the display information ID is not limited to this form as long as it can be uniquely distinguished for each display area for one page information.

In the present embodiment, for example, two types of display information of ID2000 and ID2001 are stored in the “main top” display area of the product detail page, and the initial setting identification 175 of “DEFAULT” is stored in the initial setting. The display information of ID 2000 to which is added is included in the page information. Further, not only the display information for each display area but also display information for the entire page (for example, the ID9001 of the product detail page or the IDC001 of the top page) is stored, and the display control information described later is set. You may make it selectable.

As described above, since the screen identification 172, the display area identification 173, and the display source code 174 are stored in association with each other, when custom setting of page display is performed from the vendor terminal 4, which display area of which screen display is displayed. It is possible to easily identify what kind of display is possible, and to perform custom settings for displaying page information with a simple operation.

Based on the display control information corresponding to the attribute information acquired by the attribute information acquisition unit 19 among the display control information stored in the display control information storage unit 13, the custom display information generation unit 18 starts from the page information storage unit 17. The read page information is generated as new page information.

The display control information storage unit 13 stores control information for the custom display information generation unit 18 to read out necessary information from the page information storage unit 17 and generate desired page information. For example, as illustrated in FIG. 6, the display control information storage unit 13 includes a plurality of segments 130 a to 130 d with the segment 130 that classifies the user based on the attribute acquired by the attribute information acquisition unit 19 as one display control information group. Remember.

One segment 130 includes an attribute condition table 131 that stores a search condition for searching for an attribute that satisfies a predetermined condition for the attribute acquired by the attribute information acquisition unit 19 in order to identify the segment 130, and a display screen Control information on which information is displayed in which area of the screen, a screen display unit 132 including a display control information table for storing each display screen, and what information is displayed in which area of the print screen And a printing unit 133 that stores control information for each print screen.

The screen display unit 132 has a display control information table for each page information display screen. In this embodiment, the top page 1321, the product detail page 1322, the product search page 1323, the settlement page 1324, and the feature page. A display control information table is provided for five types of display screens 1325. Similarly to the screen display unit 132, the printing unit 133 also has a print control information table for each printing screen. In this embodiment, the delivery form is packaged with the product and delivered to the user at the time of product packaging. Has a print control information table 1331 for a delivery note for printing.

As illustrated in FIG. 7, the attribute condition table 131 includes at least a segment name 1311, attribute target information 1312, attribute item information 1313, and attribute condition information 1314.

The attribute target 1312 is information indicating what the attribute corresponding to the segment 131 is extracted, that is, what the target of the condition specified by the segment 131 is associated with. In the present embodiment, for example, “user” is an attribute of the user transmitted from the user terminal 2, and “product” is a target of the request when display of product information is requested from the user terminal 2, for example. The product attribute stored in the product information storage unit 11 in association with the product information. In this way, the attributes include product attributes in addition to user attributes, so the segment 131 can be specified in a multifaceted and detailed manner. It can be realized on the site.

As described above, in the present embodiment, the description is given on the assumption that the product is sold, but all information that can be provided on the website, such as services, is targeted. Therefore, the attribute information other than the user attribute information may be collectively stored as content attribute information, for example.

The attribute item 1313 is information that determines which attribute of the user attribute or product attribute is to be subject to condition extraction. For example, in this embodiment, the user's sex, age group, birthday, and past purchases The number of times, the number of purchases, the member rank that varies depending on the total purchase amount, and the product genre are attribute items.

The attribute condition 1314 is a condition for extracting an attribute from an attribute item corresponding to a predetermined segment, that is, information indicating an attribute threshold. For example, in this embodiment, the attribute item “gender” as a user attribute is “male”. ”,“ Age ”,“ Birthday ”,“ Last Purchase Date ”are unlimited (All), the attribute item“ Number of Purchases ”is“ 1 ”, and the attribute item“ Product Genre ”is“ Fashion ” Is shown. In this way, the attribute condition 131 is set from the dealer terminal 4 for each segment 130.

FIG. 8 is a display control information table of a product detail page shown as an example of the display control information table 1322. The display control information for the product detail page includes display position information 13221 and custom display information 13222.

The display position information 13221 is information for identifying the position of the custom display information corresponding to the position on the product detail page. In this embodiment, the product detail page includes a header 181 as shown in FIG. , Main upper 182, content upper 183, main 184, left navigation 185, right navigation 186, content lower 187, main lower 188, and footer 189, so that information to be displayed for each area is displayed. Custom display information 13222 for identification can be associated. Further, the display position information 13221 may be assigned information for identifying “the whole” for the entire display page in addition to the area divided as described above.

In general, when viewing a web page, when the viewer looks at the entire screen starting from the upper left of the screen, the line of sight moves in the Z-shape of the alphabet, and when reading the text on the screen, the alphabet F It is said that the line of sight moves, and is said to be the Z-line law and the F-line law, respectively. FIG. 9 shows the screen divided based on these rules, but the way of dividing is not limited to this.

The custom display information 13222 stores a custom display information ID so that a desired display can be performed in each display area. The custom display information generation unit 18 refers to the page information storage unit 17, reads the display source code 174 associated with the display information ID 171 that matches the custom display information ID, and creates a new one according to the acquired attribute. Generate page information for the product detail page.

For example, in the display control information table 1322 shown in FIG. 8, the product detail page is displayed as “DEFAULT” in the header 181, the main 184, the footer 189, and the right navigation 186 in FIG. In this case, the display area is not customized. On the other hand, the display information ID 171 associated with the custom display information ID 2001 is displayed on the main upper 182, and the display information ID 171 associated with the custom display information ID 3001 is displayed on the content 183. Since the custom display information ID is set for each area, “NULL” indicating that page information for the entire page is not associated is input to the page information corresponding to the “entire” area. .

The processing executed by the information processing apparatus 1 will be described using FIG. 10 to FIG. 15 as an example of page information generation at an electronic commerce site.
(Generation of attribute information)
As shown in the sequence diagram of FIG. 10, the generation of attribute information is performed by inputting attribute information from the user terminal 4 (step S103). For example, attribute information such as date of birth, sex, and residence is input from the user terminal 4 and transmitted to the information processing apparatus 1 via the web server 3 (step S104), and a login ID is stored in a user information storage unit (not shown). Are held in association with each other (step S105). In step S105, the browsing history of the web server 3 and the number of product purchases may be stored as attribute information in the user information storage unit. The attribute information held in the user information storage unit is generated a cookie including attribute information every time the user logs in to the electronic commerce website via the web server 3 (step S106), and is transmitted to the user terminal 4 ( Step S107) is stored (Step S108). Since the cookie stored in the user terminal 4 is transmitted to the information processing apparatus 1 through the web server 3 together with a browsing request (page request) to the web server 3, the information processing apparatus 1 can be used by the user without performing a login operation. The attribute information can be acquired from the cookie stored in the terminal 4.

(Register display control information)
As shown in the sequence diagram of FIG. 11, the display control information is registered from the vendor terminal 2 via the web server 3. Information stored in the display control information storage unit 13 is updated by a registration operation performed at the supplier terminal 2. Hereinafter, it will be described in detail with reference to the flowchart of FIG.

By logging in with an administrator ID from the trader terminal 4 and selecting “segment page setting” from a management menu (not shown), a list of default segments is displayed (step S01). When the logged-in administrator selects to use the default segment (step S02; YES), one segment is selected from the list-displayed default segments, and the process proceeds to step S05. In the case of registration (step S02; NO), a segment setting screen as shown in FIG. 13 is displayed on the vendor terminal 4, and attribute information corresponding to the new segment is input from the vendor terminal 4 (step S03). ). In the information processing apparatus 1, the attribute information table 131 of the new segment 130 is generated and stored in the display control information storage unit 13, thereby registering the new segment (step S04).

In step S05, the administrator selects a display screen to be subjected to display control in the default segment selected in step S01 or the segment newly registered in step S04. If the display screen selected in step S05 is selected to perform custom display settings (step S06; YES), the process proceeds to step S07. If custom display settings are not performed (step S06; NO), a registration process is performed in step S10, and the process ends.

For example, when page information is set for each area as shown in FIG. 9 for the display screen for which the custom display setting is selected in step S06 (step S07; YES), the display screen selected in step S05 is displayed in advance. The set display area is selected (step S08). When setting page information for the entire page (step S07; NO), the process proceeds to step S09.

In step S09, page information is selected for the entire display area or display page selected in step S08. The page information is selected, for example, from the page information stored in the page information storage unit 17 in advance, the screen identification 172 of the display screen selected in step S05 and the display area selected in step S08 or the entire display screen. It is preferable that the administrator can set the page information associated with the area identification 173 while previewing the display screen on the trader terminal 4 so that the page information can be selected.

In step S10, the display control information table for the target screen selected in step 05 (for example, top page 1321, product detail page 1322, product search page 1323, settlement page 1324, and special feature page 1325 in FIG. 6) The result processed in step S09 is updated, stored in the display control information storage unit 17, and the process ends.

(Generate page information)
A process of generating new page information will be described with reference to a display information generation sequence diagram shown in FIG.

When a page information display request is requested from the user terminal 4 to the web server 3 (step S201), the web server 3 requests the cookie information from the user terminal 4 (step S202) and is transmitted from the user terminal 4. The cookie information is transmitted to the attribute information acquisition unit 19 of the information processing apparatus 1 together with the page information request in step S201 (step S203), and the attribute information acquisition unit 19 acquires attribute information from the transmitted cookie information (step S204). .

The custom display information generation unit 18 of the information processing apparatus 1 refers to the attribute condition 131 of each segment 130 stored in the display control information storage unit 13, and the attribute acquired by the attribute information acquisition unit 19 sets the attribute condition 131. It is determined whether or not the attribute condition 131 is satisfied. When the attribute condition 131 is satisfied, the display control information table 132 corresponding to the display screen requested to be displayed is selected from the display control information table corresponding to the attribute condition 131. Read from the display control information storage unit 13 (step S205). Next, the custom display information generation unit 18 reads page information from the page information storage unit 17 based on the custom display information ID 13222 included in the read display control information table 1322 (step S206), and display position information that is display position information. Referring to 13221, new page information is generated (step S207). That is, based on the custom display information ID 13222 included in the control information table 1322, the display source code 174 associated with the display information ID 171 that matches the custom display information ID 13222 is read from the page information storage unit 17, and the display position information New page information is generated so that custom display information corresponding to the source code 174 is displayed in an area corresponding to 13221. The generated display information is transmitted to the user terminal 2 via the web server 3 (step S208), and a screen display based on the transmitted page information is performed on the web browser of the user terminal 2 (step S209).

Here, the display screen displayed on the user terminal 2 based on the new page information generated in step S207 of FIG. 14 will be described with reference to FIG. FIG. 15A is an example of a display screen of a product detail page corresponding to the “male first purchase” segment.

The attribute condition of the segment “male first purchase” satisfies gender: male and number of purchases: 1 time. In the information display control table 1322 of the product detail page, the main upper 182, content upper 183, left navigation The page information of 185 and the lower content 187 is custom-set. That is, in FIG. 15A, the main 182-1 is a link to information on the best-selling products for the first purchaser and a detailed page, and the content 183-1 is a link to the privilege and the detailed page for the first purchaser. In the left navigation 185-1, a sales ranking of male visitors and a link to a detailed page are displayed, and in the lower part 187-1, a link to a member registration page is displayed. On the other hand, the header 181, the main 184, the main lower 188, the left navigation 186, and the footer 189 are displayed as initially set (DEFAULT display).

FIG. 15B is an example of a display screen of a product detail page corresponding to the segment “Purchase 2 or more women”.

The attribute condition of the segment “Purchase two or more women” satisfies gender: female and the number of purchases: two or more. In the information display control table 1322 of the product detail page, the segment “Men first purchase” Similarly, the page information of the main upper 182, the content upper 183, the left navigation 185, and the content lower 187 is custom-set. That is, in FIG. 15B, the main 182-2 has links to information and details pages of popular products for women, and the contents 183-2 has links to benefits and details for buyers more than once. In the left navigation 185-2, a link to a sales ranking and a detailed page of female visitors is displayed, and a link to a detailed page of a payment method and a delivery fee is displayed in the lower part 187-2. On the other hand, the header 181, the main 184, the main lower 188, the left navigation 186, and the footer 189 are displayed as in the initial setting (DEFAULT display) as in FIG.

As described above, even when a request for browsing the same page information is made from the user terminal 2, the attribute information included in the cookie transmitted from the user terminal 2 is different. The display contents of the upper content 183, the left navigation 185, and the lower content 187 can be different. In particular, by performing display based on page information corresponding to a segment made up of a plurality of attribute conditions in the main top 182, content top 183, and left navigation 185 areas that are easily noticed by the user in the initial stage of viewing the screen, it is as if the page The user can quickly reach the information he / she wants to obtain, as if he / she was serving customers.

DESCRIPTION OF SYMBOLS 1 Information processing apparatus 2 Trader terminal 3 Web server 4 User terminal 11 Merchandise information storage part 12 Trader information storage part 13 Display control information storage part 14 Update processing part 15 Program generation part 16 Communication processing part 17 Page information storage part 18 Custom display information Generation unit 19 Attribute information acquisition unit

Claims (6)

An information processing apparatus that provides predetermined display information in response to a browsing request for display information,
Page information storage means for storing various page information constituted by a plurality of display areas as the display information;
Communication processing means for performing data transmission / reception processing with a user terminal via a network communication network such as the Internet;
Page information reading means for reading page information from the page information storage means in response to a browsing request from the user terminal;
Attribute information acquisition means for acquiring attribute information of a user associated with the browsing request via the network communication network from the user terminal that has made the browsing request;
For each page information, a plurality of user category information defined by one or more attribute information acquired from the attribute information acquisition means, custom display information stored in association with each user category information, Display control information storage means for storing display position information for specifying the display position of the custom display information in any of the plurality of display areas;
The attribute information acquired by the attribute information acquisition means identifies the user category information for the page information requested to be browsed, and reads the custom display information and the display position information according to the identified user category information. Custom display information generation means for newly generating page information requested to be browsed so that the read custom display information is displayed at a position corresponding to the read display position information,
An information processing apparatus that causes the communication processing means to display the newly generated page information on a user terminal that has made the browsing request. Content information storage means for storing attribute information of content to be browsed from the user terminal;
The attribute information acquired by the attribute information acquisition unit includes content attribute information read from the content information storage unit in response to the browsing request of the user terminal, in addition to the user attribute information associated with the browsing request. The information processing apparatus according to claim 1.   For the attribute acquired by the attribute information acquisition means, the user category information includes at least target information indicating a target for extracting the attribute corresponding to the user category, and an attribute item to be extracted among the target information. Information and condition information for extracting an attribute corresponding to each user category for the item information, and the custom display information generating means sets a predetermined condition from the target information, the item information, and the condition information. The information processing apparatus according to claim 1, wherein a user attribute is specified by searching for a satisfied attribute. An information processing method for providing display information in response to a display information browsing request,
Storing the display information as various page information configured by a plurality of display areas;
Receiving a page information browsing request from a user terminal via a network communication network such as the Internet;
Obtaining user attribute information associated with the browsing request via the network communication network from the user terminal that has made the browsing request;
Reading the stored page information in response to the browsing request;
For each page information, a plurality of user category information defined by the acquired one or more attribute information, custom display information stored in association with each user category information, and display of each custom display information Storing in advance display position information for designating a position in any of the plurality of display areas;
Identifying the user category information for the page information requested to be browsed by the acquired attribute information, and reading the custom display information and the display position information by the identified user category information;
A step of newly generating the page information requested to be browsed so that the read custom display information is displayed at a position corresponding to the read display position information;
And displaying the newly generated page information on the user terminal that has requested the browsing by the network communication network. Storing in advance the attribute information of the content that is the target of the browsing request from the user terminal,
The step of acquiring the attribute information includes acquisition of attribute information of the stored content in response to the browsing request of the user terminal, in addition to acquisition of user attribute information associated with the browsing request. The information processing method according to claim 4. A program for causing a computer to function as each unit of the information processing apparatus according to any one of claims 1 to 3.

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