KR20200097544A - Platform system for resellers in contents curation marketing - Google Patents

Abstract

The present invention relates to a marketing platform system and a marketing platform method. With the present invention, resellers can perform content curation in a digital marketing region. More particularly, the present invention relates to a content curation marketing platform system in which an online reseller can selectively sort content containing product-related information, send the content to a social network service or an application of a person who selected a designated product price, and obtain the margin of the designated price as a profit in the event of purchase. A supplier of the content curation marketing platform system of the present invention can select content containing multiple products, product content, and relevant information, determine a sale price based on the margin determined by the reseller between the supply price suggested by the supplier and a consumer′s desired price, and send an advertising/promotion message including a link for purchase to the consumer through a social media service or an application. In addition, regarding the product content, the product supplier can efficiently analyze sale data through the tag management units of main purchasing and interested groups and product-related information can be added by the reseller through a relevant information management unit. The information-contained content in the curation marketing platform system can be exposed with a higher ranking on a real-time search ranking list of a search engine through potential customers searching for similar information content by using a link via the search engine.

Description

Contents curation marketing platform system for resellers {Platform system for resellers in contents curation marketing}

The present invention relates to a system and method for a reseller platform through curation content marketing, and more particularly, a novel by a person who selects product content and related information content selectively by a reseller at a price specified between the supply price and the consumer. It relates to a reselling platform system through curation content marketing, characterized in that it can be sent to a network service or a message app, and accordingly, when a purchase occurs, a margin according to a specified price is calculated as a profit.

With the recent development of information and communication technology, various business models using online such as the Internet have been developed, and various technologies have been proposed for services that trade or rent products online.

In addition, the Internet is playing a role as a new media that enables real-time communication between companies and individuals, and between individuals and individuals, rather than a network between computers and computers. Accordingly, interest in various advertisements on the Internet is increasing day by day.

As described above, due to the development of the Internet, electronic commerce using the Internet is also increasing explosively. However, as the amount of information provided through the Internet increases exponentially, there is a problem that a user must spend a lot of time and effort to search, search, and compare information. In other words, with the advent of the era of information excess, consumers have to spend more time making choices and decisions due to the excess of information, services, and production.

Recently, with the development of social commerce, various social commerce sites have been created. However, such conventional social commerce does not properly utilize the merits of social network services, and has many problems, so it is not active as expected.

On the other hand, as a technology related to a service using social commerce, Korean Patent Application Publication No. 2012-0033560 "A method for providing a social commerce service and a computer-readable recording medium storing a program therefor (BC Card Co., Ltd.)" Receive product information corresponding to pre-registered keywords through a mobile terminal periodically, recommend product purchases to other social network service users who have registered similar keywords, and evaluate purchased products to their social network service. A method of providing a social commerce service registering in real time is disclosed.

However, such conventional e-commerce services using social commerce only provide fragmentary information, and have limitations in that they do not provide comprehensive and effective product information desired by the user.

In addition, the above method is not suitable for a system that promotes through resellers and provides payback (compensation) to resellers when purchases occur through them, and the reseller cannot directly select and provide appropriate information to consumers. There is this.

The problem to be solved by the present invention is to overcome the above problem, and a product supplier provides a plurality of product contents and basic related information contents related to individual product contents to a reseller, and the reseller selects product contents, and Content-related information Selects the content and sets the selling price according to the margin set by the reseller between the supply price suggested by the product supplier and the consumer price, and sends a promotional message including a link to induce purchase to the consumer through SNS or a message app. It is to provide a reselling platform system through curation content marketing.

In addition, in the above product content, the main purchase layer set in advance by the product supplier may be displayed as a tag or the main purchase layer analyzed through sales data may be displayed as a tag. It allows the depth to be marked with tags.

Also, the related information content can be added by the reseller.

In addition, the search engine is temporarily searched by a large number of unmeasured consumers who inquire about the above-described related information content, so that a high ranking in the real-time search ranking provided by the search engine can be exposed.

The present invention for solving the above problems relates to a reselling platform system that enables product sales and publicity among product suppliers, resellers, and consumers, and product information, supply price, and general consumer through a product supplier terminal. The product information management unit and the product supplier terminal that stores the input product information in the product information database can receive input of the price, and related information related to the product information can be input, and related information related to the product information can also be provided through the reseller terminal. The reseller can be entered and registered through the product supplier terminal and the related information management unit that stores the related information in the related information database, and the information of the registered reseller can be modified through the product supplier terminal or the reseller terminal. A reseller information management unit that stores reseller information in a reseller information database, a consumer information management unit that allows you to input consumer information related to each reseller through a reseller terminal, and stores the consumer information in a consumer information database; and the product information management unit. The sales price of the product selected by the reseller terminal in the product information list provided by the reseller can be entered between the supply price and the general consumer price, and the product-related information is provided by the related information management department and selected by the reseller. Related information can be input, the consumer or consumer group selected by the reseller can be input, the reseller text written by the reseller can be input, the time of sending the promotional text can be input by the supplier or reseller, and the above input It is composed of a customer-specific curation processing unit that stores information in a customer-specific curation database, and the customer-specific curation processing unit allows the consumer who has selected the product information, related information, sales price, and reseller phrase received above to be checked with the consumer terminal. Create a customer-specific curation page, and the customer-specific curation processing unit is included in the consumer information at the time of sending the promotional text. Reseller text and promotional text including a link to a customized curation page can be sent to the designated messenger destination and SNS address.

In addition, the product information management unit may store consumer information of consumers who have purchased when the product is sold in a purchase history database together with the sold product information, and the related information management unit may store related information through a customized curation page in the consumer terminal. The history of accessing to can be stored in the visit history database, and the main purchase floor can be input for each product through the product supplier terminal, and the main purchase floor is derived based on the purchase consumer information of each product stored in the purchase history database. When retrieving the product list from the reseller terminal, the subjective layer can be input for each related information through the tag management unit of the main purchase floor, which displays the main purchase floor of the product as a tag along with product information, and the product supplier terminal or reseller terminal. , A subjective layer tag that derives the subjective layer based on the visited consumer information in each relevant information stored in the visit history database, and displays the subjective layer of the relevant information as a tag along with the related information when searching the list of related information in the reseller terminal. It may further include a management unit.

In addition, the customized curation processing unit may convert related information to be displayed on a consumer terminal into a link value via a search engine and display it.

In the reselling platform system of the present invention, a product supplier provides a plurality of product contents and basic related information contents related to individual product contents to a reseller, and the reseller selects product contents and selects related information contents related to the selected product contents. A promotional message containing a link that induces purchases to consumers can be sent through SNS or a message app by setting the selling price according to the margin set by the reseller between the supply price suggested by the product supplier and the consumer price.

In addition, in the above-described product content, the main purchasing layer previously set by the product supplier through the main purchasing layer tag management unit and the subjective layer tag management unit may be displayed as a tag, or the main purchasing layer analyzed through sales data may be displayed as a tag. In the related information content, the subjective level of interest previously set by the product supplier may be displayed as a tag.

Also, related information content may be added by a reseller through the related information management unit.

In addition, the customized curation processing unit sends out promotional texts at the time of sending the promotional texts set in advance, and the above related information contents use a link via a search engine to inquire about the above related information contents. This is to allow consumers to search temporarily in a search engine, so that a high ranking in the real-time search ranking provided by the search engine can be exposed.

1 is a diagram illustrating a relationship between terminals connected to a reselling platform system according to an embodiment of the present invention.
2 is a block diagram showing the configuration of a reselling platform system according to an embodiment of the present invention.
3 is a block diagram showing the configuration of a database of a reselling platform system according to an embodiment of the present invention.
4 is a flowchart illustrating a method of using a reseller terminal connected to a reseller platform system according to an embodiment of the present invention.
5 is a view showing a screen displayed on a consumer terminal connected to a reselling platform system according to an embodiment of the present invention.

Hereinafter, various embodiments of the present invention will be described with reference to the accompanying drawings.

In the present invention, specific embodiments are illustrated in the drawings and detailed descriptions thereof are described, but various modifications may be made and various embodiments may be provided. Therefore, the present invention is not intended to be limited to a specific embodiment, it is to be understood to include all changes or equivalents or substitutes included in the spirit and scope of the present invention. In connection with the description of the drawings, similar reference numerals have been used for similar elements. In addition, detailed descriptions of known functions and configurations that may obscure the subject matter of the present invention will be omitted. In the following description, it should be noted that only parts necessary to understand functions according to various embodiments of the present invention will be described, and descriptions of other parts will be omitted so as not to obscure the gist of the present invention.

Expressions such as "include" and "may include" that may be used in the present invention refer to the existence of the invented corresponding function or component, and do not limit one or more additional functions or components. In addition, in the present invention, terms such as "comprise" or "have" are intended to designate the presence of features, numbers, steps, actions, components, parts, or combinations thereof described in the specification, but one or more It is to be understood that other features or possibilities of the presence or addition of numbers, steps, actions, components, parts, or combinations thereof are not preliminarily excluded.

Although the reselling platform system through curation marketing according to the present invention is intended to be used in a general reselling platform system, it can be used for internet shopping malls, open markets, and closed malls.

1 is a diagram showing a relationship between terminals connected to a reselling platform system according to an embodiment of the present invention, and FIG. 2 is a block diagram showing a configuration of a reselling platform system according to an embodiment of the present invention. 3 is a block diagram showing the configuration of a database of a reselling platform system according to an embodiment of the present invention, and FIG. 4 is a method of using a reseller terminal connected to the reseller platform system according to an embodiment of the present invention. 5 is a flowchart illustrating a screen displayed on a consumer terminal connected to a reselling platform system according to an embodiment of the present invention.

In the present invention, the reselling platform system 1 through curation marketing is a reselling platform system that enables product sales and promotion for the product among product suppliers, resellers, and consumers. According to the drawings, the parts represented by suppliers, resellers, consumers, etc. actually represent the terminals used by each user, and the corresponding terminals are connected to the reselling platform system through a wired/wireless Internet network or directly through an internal network. In addition, the terminal may be in various forms, such as a personal computer, a tablet computer, and a smart phone.

The product information management unit 150 can receive product information, supply price, and general consumer price through the product supplier terminal, and stores the input product information in the product information database 100. Registration of new products is performed by the supplier by the terminal. It is configured to be possible only through and may include a function of storing consumer information of a purchased consumer when a product is sold in a purchase history database together with the sold product information.

The related information management unit 250 may receive related information 201 related to the product information through a product supplier terminal, and may receive related information related to product information through a reseller terminal. As a part to be stored in the information database 250, when the consumer terminal accesses related information through a customized curation page, it may include a function of storing the consumer information of the consumer and the visited related information in the visit history database.

The reseller information management unit 350 can register a reseller through the product supplier terminal 10, and allows the information of the registered reseller to be modified through the product supplier terminal or reseller terminal 20, and stores the reseller information in the reseller information database. As a part to store, a reseller recommender can be inputted through a reseller terminal, displayed on the inputted supplier terminal, and registered as a reseller.

The consumer information database 400 allows the user to input consumer information related to each reseller through a reseller terminal and stores the consumer information in the consumer information database 400.

The customer-specific curation processing unit 550 provides the supply price and the general consumer price of the product selected by the reseller terminal from the product information 101 list provided by the product information management unit 150, plus the supply price plus the reseller's margin. It can be input between the product and the related information related to the product is provided from the related information management unit, and the relevant information selected by the reseller can be input, the consumer or consumer group selected by the reseller can be input, and the reseller phrase written by the reseller is input. It can be received, the time of sending the promotional text can be inputted by the supplier or the reseller, and the input information is stored in the customized curation database 500.

At this time, the customized curation processing unit 550 creates a customized curation page that the consumer who has selected the product information, related information, selling price, and reseller phrase received above can check with the consumer terminal 30, and sends the promotional text. At the time, you can send a promotional text containing a reseller phrase and a link to a customized curation page to the messenger destination and SNS address included in the consumer information.

At this time, the customized curation processing unit 550 may convert relevant information to be displayed on the consumer terminal into a link value via a search engine and display it, and in combination with the function of sending the promotional text at the time of sending the promotional text, it is not measured. By sending a message or SNS content to multiple consumers at a time, it induces consumers to check related information at a time, and accordingly, the relevant information is exposed as a higher value in the real-time search ranking provided by the search engine, and the real-time search ranking to search engine users It is possible to maximize the promotional effect by providing information.

Meanwhile, the main purchase floor tag management unit 115 may receive the main purchase floor for each product through the product supplier terminal, and derive the main purchase floor based on the purchase consumer information of each product stored in the purchase history database, and use the reseller terminal. This is a part that displays the main purchase floor of the product as a tag along with product information when searching a product list.

In addition, the subjective level tag management unit 125 can receive the subjective level for each related information through the product supplier terminal or the reseller terminal, and derive the subjective level based on the visited consumer information in each related information stored in the visit history database to obtain a reseller terminal. When retrieving a list of related information in, the subjective level of the related information is displayed as a tag along with the related information.

In addition, the subjective layer tag management unit may add up visited consumer information to each related information for a product to display the subjective layer for a corresponding product as a tag in the product information.

On the other hand, when the consumer terminal purchases the product through a customized curation page, the difference between the supply price and the sale price of the product is transmitted as a reseller allowance to the reseller information management unit through the customized curation processing unit 550, and the reseller The information management unit stores the reseller allowance in the reseller information database. A method of using the reseller platform system of the present invention in a reseller terminal goes through the following steps.

First, a step of selecting a product from the product list (S21) is performed.

The product information of the product is displayed, a list of related information is exposed, and related information determined to be appropriate to be sent by the reseller to the consumer is selected from among the related information (S22).

At this time, if the reseller determines that it is appropriate to add blog content created by the reseller or news materials found by the reseller (S22), the data may be added as relevant information (S23).

The reseller goes through a step (S25) of setting a selling price by adding a margin determined by the reseller between the supply price set by the supplier and the general consumer price to the supply price.

The reseller may select some of the consumers entered through the consumer information management unit or a consumer group in which consumers are grouped (S26).

Meanwhile, at this time, the time of sending the promotional text entered by the supplier or reseller can be entered, and if there is no special sending time, the promotional text is immediately sent (S27).

After passing through the above process, the consumer checks the promotional text through the consumer terminal and checks the customer-customized curation page with the content as shown in FIG. 2 through a link included in the promotional text.

At this point, you can check product information and make a purchase, and you can also check related information.

The embodiments of the present invention described in the present specification and drawings are merely provided with specific examples to easily explain the technical content of the present invention and to aid understanding of the present invention, and are not intended to limit the scope of the present invention. Therefore, the scope of the present invention should be construed as including all changes or modified forms derived based on the technical idea of the present invention in addition to the embodiments of the present invention to be included in the scope of the present invention.

1: platform system
10: supplier terminal
20: reseller terminal
30: consumer terminal
100: product information database
101: product information
110: purchase history database
115: Main purchasing floor tag management unit
120: visit history database
125: subjective level tag management unit
150: product information management unit
200: database of related information
201: Related information
250: related information management department
300: Reseller information database
350: Reseller Information Management Department
400: consumer information database
450: Consumer Information Management Department
500: Customized curation database
501: Sales price
550: Customized curation processing unit
S21: Product selection step
S22: Step of selecting relevant information
S23: Deciding to enter additional related information
S24: Step of adding related information
S25: Selling price setting step
S26: Consumer or consumer group selection step
S27: Step of sending promotional text

Claims (1)

In the reselling platform system (1) that enables product sales and publicity between product suppliers, resellers, and consumers, product information, supply price, and general consumer price can be input through the product supplier terminal. A product information management unit 150 for storing product information in the product information database 100;
Related information 201 related to the product information may be input through the product supplier terminal, and related information such as blog content and news reports related to product information may be input through the reseller terminal, and the input related information is related to the information. A related information management unit 250 stored in the database 250;
A reseller information management unit 350 for registering a reseller through a product supplier terminal, allowing information on the registered reseller to be modified through a product supplier terminal or a reseller terminal, and storing the reseller information in a reseller information database;
A consumer information management unit 450 for inputting consumer information related to each reseller through a reseller terminal and storing the consumer information in the consumer information database 400;
In the product information list provided by the product information management unit, the sales price of the product selected by the reseller terminal, plus the supply price plus the reseller's margin, can be entered between the supply price and the general consumer price, and related information related to the product is provided by the related information management unit You can receive and receive relevant information selected by the reseller, the consumer or consumer group selected by the reseller can be input, the reseller text written by the reseller can be input, and the time of sending the promotional text can be input by the supplier or reseller. , Consisting of a customized curation processing unit 550 that stores the input information in a customized curation database 500, and the customized curation processing unit 550 includes product information, related information, and sales price inputted above. , Creates a customized curation page that the consumer who has selected the reseller phrase can check with the consumer terminal, and the customized curation processing unit 550 uses the messenger destination included in the consumer information at the time of sending the promotional phrase, SNS address, etc. Reseller text and a promotional text including a link to a customized curation page are sent, and the product information management unit may store consumer information of consumers who purchase when a product is sold in a purchase history database along with the sold product information. The related information management unit may store a history of accessing related information through a customer-customized curation page in a consumer terminal in a visit history database, and receive the main purchase floor for each product through a product supplier terminal, and the purchase history A main purchasing layer tag management unit for deriving a main purchasing layer based on the purchasing consumer information of each product stored in the database and displaying the main purchasing layer of the corresponding product as a tag along with the product information when a product list is retrieved from a reseller terminal;
The subjective layer can be input for each related information through the product supplier terminal or the reseller terminal, and when a list of related information is retrieved from the reseller terminal by deriving the subjective layer based on the visited consumer information in each related information stored in the visit history database It further includes a subjective level tag management unit that displays the subjective level of the related information as a tag along with related information, and the customer-specific curation processing unit converts and displays the related information to be displayed on the consumer terminal into a link value via a search engine. And, the customer-specific curation processing unit is a reselling platform system through the content curation marketing, characterized in that at the time of sending the input promotional text to send a promotional text including the link value via the search engine collectively.

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