KR20230067283A - Method and Apparatus for Analyzing Effect of Seller's SNS Sales - Google Patents

Abstract

A method and apparatus for analyzing the effect of seller's SNS sales are presented. A method of analyzing the effect of seller's SNS sales performed by a computer device according to an embodiment of the present invention includes the steps of: providing basic information about a seller when searching for the seller; and evaluating and indicating the marketing index of the seller. The marketing index may include an ER (Engagement Rate) index that represents the response to the post of the seller on SNS (Social Network Service).

Description

Method and Apparatus for Analyzing Effect of Seller's SNS Sales {Method and Apparatus for Analyzing Effect of Seller's SNS Sales}

Embodiments of the present invention relate to a method and apparatus for analyzing a seller's SNS sales effect, and more particularly, to a method and apparatus for analyzing a seller's SNS sales effect for effective matching between a selling product or a brand of a selling product and a seller. It is about.

Recently, product sales through influencers are in the limelight. Influencer is an influential individual, and the content of an influencer has the advantage of providing information tailored to the customer's needs, being reliable, and providing content as it is. Influencers on SNS (Social Network Service) have a strong influence on their followers and have many advantages in terms of sellers.

As a result, influencers can promote products to various customers and induce sales. For example, through the seller's SNS sales effect analysis platform, sales products of sellers located in the country can be sold to local customers by overseas sellers excluding the country.

Korean Patent Publication No. 10-2020-0097544 describes a technology related to a content curation marketing platform system for such resellers.

Korean Patent Publication No. 10-2020-0097544 Korean Patent Application No. 10-2021-0020578

Embodiments of the present invention describe a method and apparatus for analyzing the seller's SNS sales effect, and more specifically, provide a technique for analyzing the seller's SNS sales effect for effective matching between the selling product or the brand of the selling product and the seller. do.

Embodiments of the present invention provide effective matching between a sold product or a brand of a sold product and the seller by evaluating and providing the seller's basic information and marketing index, thereby increasing the seller's SNS sales effect, which can increase sales for the sold product. It is to provide an analysis method and apparatus.

A method for analyzing a seller's SNS sales effect performed by a computer device according to an embodiment of the present invention includes providing basic information of the seller when searching for a seller; and evaluating and indicating a marketing index of the seller, wherein the marketing index may include an engagement rate (ER) index representing a response to a post on a social network service (SNS) of the seller.

By evaluating the seller's marketing index and analyzing the seller's SNS sales effect, matching of the sold product or the brand of the sold product with the seller can be induced.

In the step of providing basic information of the seller, basic information about a response to a post and the number of followers may be provided.

In the step of evaluating and displaying the marketing index of the seller, the evaluated marketing index of the seller may be displayed as a graph for each post within a predetermined period.

In the step of evaluating and indicating the seller's marketing index, the seller's marketing index is determined by reflecting at least one of the number of positive responses to posts, the number of comments on posts, the number of impressions of posts, and the number of followers of the seller. can be evaluated

In the step of evaluating and displaying the seller's marketing index, the seller's marketing index may be evaluated by dividing a section according to the number of followers of the seller and applying a different formula for calculating the ER index.

The method may further include adjusting and displaying the size of letters for each frequency of hashtags used by the seller within a predetermined period.

Apparatus for analyzing the seller's SNS sales effect according to another embodiment of the present invention includes a basic information provider for providing basic information of the seller when searching for a seller; And a marketing index providing unit that evaluates and indicates the marketing index of the seller, wherein the marketing index may include an engagement rate (ER) index representing a response to a post on a social network service (SNS) of the seller. .

By evaluating the seller's marketing index and analyzing the seller's SNS sales effect, matching of the sold product or the brand of the sold product with the seller can be induced.

The basic information providing unit may provide basic information about a response to a post and the number of followers.

The marketing index providing unit may display the evaluated marketing index of the seller as a graph for each posting within a predetermined period.

The marketing index provider may evaluate the seller's marketing index by reflecting at least one of the number of positive responses to posts, the number of comments on posts, the number of impressions of posts, and the number of followers of the seller.

The marketing index providing unit may evaluate the marketing index of the seller by dividing the interval according to the number of followers of the seller and applying a different formula for calculating the ER index.

A hashtag providing unit may be further included to adjust the size of letters for each hashtag frequency within a predetermined period used by the seller.

According to the embodiments of the present invention, seller's SNS sales, which can increase sales of sold products by providing effective matching between sold products or brands of sold products and sellers by evaluating and providing basic information and marketing index of sellers. A method and apparatus for analyzing the effect can be provided.

1 is a diagram for explaining an analysis result of a seller's SNS sales effect according to an embodiment of the present invention.
2 is a diagram to conceptually explain the detailed configuration of an apparatus for analyzing a seller's SNS sales effect according to an embodiment of the present invention.
3 is a flowchart illustrating a method of analyzing a seller's SNS sales effect according to an embodiment of the present invention.
4 is a diagram illustrating an example of a terminal screen provided by an apparatus for analyzing a seller's SNS sales effect according to an embodiment of the present invention.
5 is a diagram showing another example of a terminal screen provided by an apparatus for analyzing a seller's SNS sales effect according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described with reference to the accompanying drawings. However, the described embodiments may be modified in many different forms, and the scope of the present invention is not limited by the embodiments described below. In addition, several embodiments are provided to more completely explain the present invention to those skilled in the art. The shapes and sizes of elements in the drawings may be exaggerated for clarity.

Embodiments of the present invention have a technology for analyzing the sales effect of a seller's SNS for effective matching between a selling product or a brand of the selling product and the seller as a gist.

According to embodiments of the present invention, it is possible to analyze the promotion and/or sales effect of a product through a seller on SNS using a seller's SNS sales effect analysis platform, which is a non-face-to-face online platform. The seller's SNS sales effect analysis platform is in the form of a mobile application (Application), and can provide a seller of a product or a seller on an SNS to effectively match a sold product or a brand of a sold product with the seller. For example, embodiments of the present invention use the seller's SNS sales effect analysis platform to provide product information about sales products to sellers on SNS, and customers to sell products of the seller through content information uploaded by the seller. If you want to purchase, you can ship the product to the customer, and provide the sales revenue to the seller and the seller who uploaded the content. For example, a seller of a product may use a seller's SNS sales effect analysis platform to select a seller on SNS that has a good product promotion and/or sales effect for a sold product. In addition, sellers on SNS may analyze their product promotion and/or sales effect using the SNS sales effect analysis platform.

Meanwhile, a non-face-to-face online promotion platform for promoting and selling products through sellers on SNS may be provided, and the seller's SNS sales effect analysis platform may analyze the seller's SNS sales effect in the non-face-to-face online promotion platform. The non-face-to-face online promotion platform is in the form of a mobile application and can provide sellers, sellers and customers with services such as selling products, sending products, and providing profits. For example, product information on sales products is provided to sellers using a non-face-to-face online promotion platform, and when a customer wants to purchase a seller's sales product through content information uploaded by the seller, the product is sent to the customer. And sales revenue can be provided to the seller and seller who uploaded the content.

The apparatus for analyzing the seller's SNS sales effect according to an embodiment of the present invention can increase sales of the sold product by providing effective matching between the sold product or the brand of the sold product and the seller by controlling such an operation.

1 is a diagram for explaining an analysis result of a seller's SNS sales effect according to an embodiment of the present invention.

Referring to FIG. 1 , a seller on an SNS may promote and sell a product, and an analysis result 130 may be derived by analyzing the seller's live broadcast 110 and SNS 120 .

First, the seller's live broadcast 110 may be analyzed. For example, in the case of a seller's live broadcast, broadcast frequency, broadcast time, hourly sales trends, and major sales items can be analyzed.

In addition, the seller's SNS 120 can be analyzed. For example, the seller's SNS 120 may analyze the number of posts related to the item, keyword frequency analysis, post posting period, and the like.

The analysis result 130 of the seller's live broadcast 110 and the SNS 120, and the effect compared to the marketing cost can be derived. In addition, live and SNS marketing strategies for each item can be derived, and sales volume compared to broadcast time and SNS posting period can be derived.

2 is a diagram to conceptually explain the detailed configuration of an apparatus for analyzing a seller's SNS sales effect according to an embodiment of the present invention.

Referring to FIG. 2, the apparatus 100 for analyzing the seller's SNS sales effect according to an embodiment of the present invention analyzes the selling product or the brand of the selling product and the seller 20 via the seller's SNS sales effect analysis platform. can be matched.

To this end, the apparatus 200 for analyzing the seller's SNS sales effect according to an embodiment of the present invention may provide a basic information providing unit 210 and a marketing index providing unit 220, and according to the embodiment, a hashtag A provision unit 230 may be further included.

Here, the seller 10 may be a company or an individual that produces and sells products for at least one of beauty, clothing, furniture, home appliances, accessories, and hair. In addition, the seller 20 on the SNS may be an influencer who conducts marketing or a seller 20 who directly sources products as an individual entrepreneur and sells and sends them through the SNS.

In addition, the seller 10, the seller 20, and the customer 30 have identification information, activity information, and sales through at least one of a smartphone, a desktop PC, a mobile terminal, a PDA, a laptop computer, and a tablet PC. You can select and enter a product or purchase a sponsored product according to content information. At this time, the present invention can receive information according to the selection input of the seller 10, the seller 20, and the customer 30 through an application, and through a screen including a touch-sensing area, a predetermined It may include a display in the form of a touch screen capable of performing a set of functions, and may be a device including one or more physical buttons or virtual buttons, so the type and form are not limited thereto.

The basic information providing unit 210 may provide basic information of the seller 20 when searching for the seller 20 . The basic information provider 210 may provide basic information about a reaction to a post and the number of followers.

The marketing index provider 220 may evaluate and display the marketing index of the seller 20 . Here, the marketing index may include an engagement rate (ER) index representing a response to a post on a social network service (SNS) of the seller 20 .

At this time, the marketing index providing unit 220 may display the marketing index of the evaluated seller 20 as a graph for each post within a predetermined period. The marketing index providing unit 220 reflects at least one or more of the number of positive reactions to the post, the number of comments on the post, the number of impressions of the post, and the number of followers of the seller 20 to determine the marketing index of the seller 20. can be evaluated In particular, the marketing index providing unit 220 may evaluate the marketing index of the seller 20 by dividing the interval according to the number of followers of the seller 20 and applying a different formula for calculating the ER index.

The hash tag providing unit 230 may adjust the size of letters for each hashtag frequency within a predetermined period used by the seller 20 to display them.

In this way, according to the embodiments, by evaluating the marketing index of the seller 20 and analyzing the SNS sales effect of the seller 20, matching between the sold product or the brand of the sold product and the seller 20 may be induced.

The seller 10 may provide the seller 20 with at least one product information of a product image, detailed product information, product effect, and product sample for a product for sale. For example, the seller 10 registers product information including a product image, product detailed information, product effect, product sample, and price information for a product to be sold on the platform, and the seller 10 according to an embodiment of the present invention The device 200 for analyzing the SNS sales effect of may provide product information registered by the seller 10 to the seller 20 .

At this time, the apparatus 200 for analyzing the seller's SNS sales effect according to an embodiment of the present invention sells products in the same category as the sales product that the seller 10 wants to sell or sells products in the same category as the sales product. A seller 20 having a high marketing index may be selected. At this time, the apparatus 200 for analyzing the seller's SNS sales effect may recommend one or more selected sellers 20 to the seller. Moreover, the apparatus 200 for analyzing the seller's SNS sales effect according to an embodiment of the present invention is based on at least one or more of the number of followers, the number of content posts, SNS activity, the degree of influence, the number of likes, and the number of content shares. (20) can be selected. Depending on the embodiment, there may be a plurality of sellers instead of one, and the apparatus 200 for analyzing the seller's SNS sales effect according to the embodiment of the present invention is a wide marketing strategy for products sold through a plurality of sellers 20 can also unfold.

In addition, the apparatus 200 for analyzing the selling effect of the seller's SNS according to an embodiment of the present invention may receive feedback on products for sale from the seller 20 and provide the same to the seller 10 . The seller 10 may select and improve a suitable product for sale from among a plurality of products for sale in the same category based on the feedback from the seller 20 .

When a product for sale is sold through content information on a product for sale posted by the seller 20 , the product for sale may be sent to the customer 30 .

The seller 20 uploads content information including at least one photo, comment, and hash-tag of the product for sale on SNS, and customers 30 who have encountered the content information are interested in the product for sale. can request the purchase of Accordingly, when the customer 30 who has access to content information purchases a product for sale, the product for sale may be sent to the customer 30 .

The apparatus 200 for analyzing the seller's SNS sales effect according to an embodiment of the present invention controls the activities and access of the seller 10, the seller 20, and the customer 30 in the seller's SNS sales effect analysis platform. A controller 240 may be further included.

The control unit 240 controls the basic information providing unit 210, the marketing index providing unit 220, and the hashtag providing unit 230, collects and analyzes the basic information of the seller 20, provides basic information, The marketing index of the seller 20 may be analyzed and provided, and hashtag information of the seller 20 may be collected, analyzed, and provided.

The database unit 250 includes personal information of the seller 20 and the customer 30 who follows the seller 20, activity information on SNS, information about preferred products, product information about products sold by the seller 10, and A database according to operator information and information on products preferred by local customers 30 in the corresponding country can be built, and sales information on products based on content information updated in real time and activity information on SNS can be stored and maintained. In addition, the database unit 250 may store basic information of the seller 20, store a marketing index of the seller 20, and store hashtag information of the seller 20.

The apparatus 200 for analyzing the seller's SNS sales effect according to an embodiment of the present invention establishes a series of signal connection relationships with the seller 10, the seller 20, and the customer 30 via the interface module 260. It is possible to receive various related information (eg, information related to the seller's SNS sales effect analysis platform, etc.), transmit the corresponding information, and reliably store and manage the received data in the database unit 250.

Referring to FIG. 2, the seller 10, the seller 20, and the customer 30 are shown as a single terminal, but this is for more concise explanation of the present invention, and thus the seller's SNS sales according to the embodiment of the present invention. The apparatus 200 for analyzing the effect may include a plurality of sellers 10 , a plurality of sellers 20 , and a plurality of customers 30 .

In this way, the apparatus 200 for analyzing the seller's SNS sales effect according to an embodiment of the present invention provides a platform of an SNS type application so that the seller of the product can select or receive a recommendation from the seller 20 on the SNS. You can increase your sales by doing this. In particular, in the case of product sales using the seller 20 on SNS, the customer 30 who follows the seller 20 is likely to be a customer 30 with a high degree of interest in products within the category sold by the seller 20. Accordingly, when the seller 20 is selected or recommended using the device 200 for analyzing the seller's SNS sales effect, sales can be increased.

3 is a flowchart illustrating a method of analyzing a seller's SNS sales effect according to an embodiment of the present invention.

Referring to FIG. 3, the method for analyzing the seller's SNS sales effect performed by a computer device according to an embodiment of the present invention includes providing basic information of the seller when searching for a seller (S110), and It may include evaluating and displaying the marketing index (S120).

In addition, according to the embodiment, a step (S130) of adjusting and displaying the font size for each frequency of hashtags used by the seller within a predetermined period may be further included.

The method for analyzing the seller's SNS sales effect according to an embodiment of the present invention can be described by taking the device for analyzing the seller's SNS sales effect according to the embodiment of the present invention described in FIG. 2 as an example.

In step S110, the basic information providing unit 210 may provide basic information of a seller when searching for a seller. The basic information providing unit 210 may provide basic information such as the seller's profile, the number of likes and responses to posts, and the number of followers.

In step S120, the marketing index providing unit 220 may evaluate and indicate the marketing index of the seller. Here, the marketing index may include an ER index representing a reaction to a post on the seller's SNS.

At this time, the marketing index providing unit 220 may display the marketing index of the evaluated seller as a graph for each recent post within a predetermined period. For example, the marketing index providing unit 220 may display the last five marketing indexes of the seller as a graph for each post.

The marketing index provider 220 may evaluate the seller's marketing index by reflecting at least one of the number of positive reactions to the post, the number of comments on the post, the number of impressions of the post, and the number of followers of the seller. In particular, the marketing index providing unit 220 may evaluate the seller's marketing index by dividing the interval according to the number of followers of the seller and applying a different formula for calculating the ER index.

More specifically, the seller's marketing index, which analyzes the seller's SNS sales effect, can be calculated using the following basic analysis formula.

[Equation 1]

Application of ER (Engagement Rate) index by scenario + sales volume + frequency of live sales (hours)

Here, an engagement rate (ER) index for each scenario may be applied differently according to the number of followers of the seller. At this time, different formulas may be applied by dividing the number of followers of the seller into sections, and for example, the following formula may be applied.

For example, sellers with more than 5,000 followers can apply the following equation.

[Equation 2]

Engagement Rate = (Number of Likes + Number of Comments) / Number of Impressions X 100

In addition, sellers with 1,000 to less than 5,000 followers can apply the following equation.

[Equation 3]

Engagement Rate = (Number of Likes + Number of Comments) / Number of Followers X 100

And, the initial start seller who starts selling can apply the following equation.

[Equation 4]

Engagement Rate = (Number of Likes + Number of Comments + Number of Shares) / Number of Impressions X 100

Here, the engagement rate represents the ER index for each scenario, and the number of likes represents the number of 'likes' selected by followers and/or users.

Meanwhile, although the section of the number of followers of the seller is arbitrarily divided, the section according to the number of followers can be changed, and the number of sections can also be changed.

In step S130, the hash tag providing unit 230 may adjust the size of the letters for each frequency of the hashtag within a predetermined period used by the seller.

For example, the hashtag providing unit 230 indicates a large font size for hashtags with high frequency of use and a small font size for hashtags with low recent use frequency, thereby determining the frequency of recent use according to the font size. can indicate

In this way, according to the embodiments, matching between the selling product or the brand of the selling product and the seller may be induced by analyzing the seller's SNS sales effect by evaluating the seller's marketing index.

4 is a diagram illustrating an example of a terminal screen provided by an apparatus for analyzing a seller's SNS sales effect according to an embodiment of the present invention. 5 is a diagram showing another example of a terminal screen provided by an apparatus for analyzing a seller's SNS sales effect according to an embodiment of the present invention.

4 and 5, when the seller inputs the seller's SNS account, the following result values may be derived, which may be displayed on the terminal screen.

First, basic information of the seller may be indicated. At this time, the seller's basic information may include information such as followers, likes, and following.

In addition, a graph for each recent post of the seller's marketing index may be displayed. For example, a graph for each of the last 10 posts of the seller's marketing index may be displayed.

At this time, the seller's marketing index may include the ER index. For example, the ER index can be calculated by (Number of Likes + Number of Comments)/Number of Impressions X 100, (Number of Likes + Number of Comments)/Number of Followers X 100, or (Number of Likes + Number of Comments + Number of Shares)/Number of Impressions X 100. can be calculated.

In addition, the font size can be adjusted for each frequency of recently used hashtags. For example, the recent use frequency can be indicated according to the font size by displaying a large font size for hashtags with high recent use frequency and displaying small font size for hashtags with low recent use frequency.

The present invention may provide a technique for analyzing the seller's SNS sales effect for effective matching between the seller's sale product or the brand of the sale product and the seller. As an example, below is a non-face-to-face promotion that sells products sold by a seller located in the country to local customers by a local SNS seller outside the country through the non-face-to-face online promotion platform disclosed in (Patent Document 2). The system and method may provide, for example, a technique for analyzing the seller's SNS sales effect for effective matching between the seller's sale product or the brand of the sale product and the seller. Meanwhile, the following describes a technique for analyzing the effect of SNS sales by a local SNS seller to overseas customers. can include

For example, embodiments of the present invention provide product information on sales products to a local SNS seller using a non-face-to-face online promotion platform, and customers purchase products sold by the seller through content information uploaded by the SNS seller. If desired, the product can be shipped to the customer, and sales revenue can be provided to the SNS seller and seller who uploaded the content. By controlling such an operation, the non-face-to-face promotion system according to an embodiment of the present invention can promote and sell the sales product of the seller to overseas local customers, and increase local sales through feedback from the local SNS seller.

Unlike general influencer marketing, the non-face-to-face promotion system and method according to an embodiment of the present invention is characterized by selling through overseas local SNS sellers. Due to these advantages, sellers can pay marketing costs but generate sales until actual sales by overcoming the limitations of existing influencer marketing that cannot be linked to actual selling. In addition, from the point of view of local SNS sellers, they are in charge of sourcing, sending and CS in the non-face-to-face online promotion platform of the present invention, which was previously responsible for sourcing, selling, sending and CS of products, so they only sell, Commissions from sales can be generated as revenue.

The devices described above may be implemented as hardware components, software components, and/or a combination of hardware components and software components. For example, devices and components described in the embodiments may include, for example, a processor, a controller, an arithmetic logic unit (ALU), a digital signal processor, a microcomputer, a field programmable array (FPA), It may be implemented using one or more general purpose or special purpose computers, such as a programmable logic unit (PLU), microprocessor, or any other device capable of executing and responding to instructions. A processing device may run an operating system (OS) and one or more software applications running on the operating system. A processing device may also access, store, manipulate, process, and generate data in response to execution of software. For convenience of understanding, there are cases in which one processing device is used, but those skilled in the art will understand that the processing device includes a plurality of processing elements and/or a plurality of types of processing elements. It can be seen that it can include. For example, a processing device may include a plurality of processors or a processor and a controller. Other processing configurations are also possible, such as parallel processors.

Software may include a computer program, code, instructions, or a combination of one or more of the foregoing, which configures a processing device to operate as desired or processes independently or collectively. The device can be commanded. Software and/or data may be any tangible machine, component, physical device, virtual equipment, computer storage medium or device, intended to be interpreted by or provide instructions or data to a processing device. can be embodied in Software may be distributed on networked computer systems and stored or executed in a distributed manner. Software and data may be stored on one or more computer readable media.

The method according to the embodiment may be implemented in the form of program instructions that can be executed through various computer means and recorded on a computer readable medium. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. Program commands recorded on the medium may be specially designed and configured for the embodiment or may be known and usable to those skilled in computer software. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks and magnetic tapes, optical media such as CD-ROMs and DVDs, and magnetic media such as floptical disks. - includes hardware devices specially configured to store and execute program instructions, such as magneto-optical media, and ROM, RAM, flash memory, and the like. Examples of program instructions include high-level language codes that can be executed by a computer using an interpreter, as well as machine language codes such as those produced by a compiler.

As described above, although the embodiments have been described with limited examples and drawings, those skilled in the art can make various modifications and variations from the above description. For example, the described techniques may be performed in an order different from the method described, and/or components of the described system, structure, device, circuit, etc. may be combined or combined in a different form than the method described, or other components may be used. Or even if it is replaced or substituted by equivalents, appropriate results can be achieved.

Therefore, other implementations, other embodiments, and equivalents of the claims are within the scope of the following claims.

Claims (14)

In the method for analyzing the seller's SNS sales effect performed by a computer device,
Providing basic information of the seller when searching for the seller; and
Evaluating and displaying the seller's marketing index
including,
The marketing index is,
Including an ER (Engagement Rate) index representing the reaction to the post on the seller's SNS (Social Network Service)
Characterized by, how to analyze the seller's SNS sales effect. According to claim 1,
Evaluating the seller's marketing index and analyzing the seller's SNS sales effect to induce matching between the sold product or the brand of the sold product and the seller
Characterized by, how to analyze the seller's SNS sales effect. According to claim 1,
The step of providing basic information of the seller,
To provide basic information about reactions to posts and number of followers
Characterized by, how to analyze the seller's SNS sales effect. According to claim 1,
The step of evaluating and indicating the marketing index of the seller,
Displaying the evaluated seller's marketing index as a graph for each post within a predetermined period
Characterized by, how to analyze the seller's SNS sales effect. According to claim 1,
The step of evaluating and indicating the marketing index of the seller,
Evaluating the seller's marketing index by reflecting at least one of the number of positive reactions to the post, the number of comments on the post, the number of impressions of the post, and the number of followers of the seller
Characterized by, how to analyze the seller's SNS sales effect. According to claim 1,
The step of evaluating and indicating the marketing index of the seller,
Evaluating the seller's marketing index by dividing the interval according to the number of followers of the seller and applying a different formula for calculating the ER index
Characterized by, how to analyze the seller's SNS sales effect. According to claim 1,
Adjusting and displaying the size of the letters for each frequency of hashtags within a predetermined period used by the seller
Further comprising, how to analyze the seller's SNS sales effect. A basic information providing unit providing basic information of the seller when searching for a seller; and
Marketing index providing unit that evaluates and indicates the marketing index of the seller
including,
The marketing index is,
Including an ER (Engagement Rate) index representing the reaction to the post on the seller's SNS (Social Network Service)
Characterized by, a device for analyzing the seller's SNS sales effect. According to claim 8,
Evaluating the seller's marketing index and analyzing the seller's SNS sales effect to induce matching between the sold product or the brand of the sold product and the seller
Characterized by, a device for analyzing the seller's SNS sales effect. According to claim 8,
The basic information providing unit,
To provide basic information about reactions to posts and number of followers
Characterized by, a device for analyzing the seller's SNS sales effect. According to claim 8,
The marketing index providing unit,
Displaying the evaluated seller's marketing index as a graph for each post within a predetermined period
Characterized by, a device for analyzing the seller's SNS sales effect. According to claim 8,
The marketing index providing unit,
Evaluating the seller's marketing index by reflecting at least one of the number of positive reactions to the post, the number of comments on the post, the number of impressions of the post, and the number of followers of the seller
Characterized by, a device for analyzing the seller's SNS sales effect. According to claim 8,
The marketing index providing unit,
Evaluating the seller's marketing index by dividing the interval according to the number of followers of the seller and applying a different formula for calculating the ER index
Characterized by, a device for analyzing the seller's SNS sales effect. According to claim 8,
Hashtag providing unit that adjusts the size of letters for each hashtag frequency within a predetermined period used by the seller
Device for analyzing the seller's SNS sales effect further comprising a.

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