JP2013114448A - Leaflet creation system, leaflet creation method, and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an advertisement creation system and the like which can send leaflets that correspond to consumption propensities of respective consumers in detail and can enhance use efficiency for advertisers.SOLUTION: A leaflet creation system comprises: a leaflet management server 2 which outputs information required for creating an original copy of a leaflet; a leaflet original copy registration server 3 which registers original copy data of leaflets on the basis of information of each advertiser; a client database 4 which stores basic information and leaflet desire information for each client; a leaflet editing device 5 which selects appropriate advertisers among a plurality of advertisers registered in the leaflet management server on the basis of the client information, and transmits the selection result to a print data output device 6; and the print data output device 6 which generates print data of a common leaflet and transmits the print data to a printer. The leaflet creation system selects data of leaflets of the plurality of advertisers for each client, then creates a leaflet and distributes the leaflet to each client.

Description

  The present invention relates to a flyer creation system that creates a printed matter such as a flyer according to individual conditions.

  Since conventional newspaper leaflets are distributed on a regional basis, there is no room for consumers to choose and many leaflets are unnecessary for each consumer. As a result, recipients (consumers) of insert flyers sometimes find it difficult to find the necessary flyers or feel uncomfortable. On the other hand, because advertisers distribute leaflets in a uniform manner, it is necessary to print a large number of advertisements, but they are also distributed to consumers who can not expect demand, so the cost effect can not be improved, There was inefficiency in advertising costs.

  In addition, in the case of mail order companies, advertisements such as catalogs may be sent to registered members. In addition, in the case of an over-the-counter business owner, customer information may be obtained by registering a member of a customer who has visited the store in the past, and a flyer, etc. may be created and sent to the member for the purpose of visiting the store or inducing purchases. is there.

  As described above, flyers distributed by merchandise distributors such as supermarkets, department stores, and mail-order companies have daily special sale information, event information, and the like, and are effective in promoting customers' willingness to purchase. Such leaflet manuscripts are generally created using DTP (Desk Top Publishing) technology.

  For example, Patent Document 1 includes a combining unit that combines additional data with form data, which is common data for advertisements, when printing a large number of one paper pattern as a printed matter such as direct mail. An invention relating to a variable printing system in which a part of the paper surface is replaced is disclosed. Specifically, customer information (customer name, address, telephone number, etc.) to be replaced for each printed matter is stored in the database as variable data, and specific information such as area information included in the variable data is extracted. A variable printing system is disclosed in which additional data corresponding to specific information is selected and combined with form data to create advertisement data, which is transmitted to a printing apparatus.

  Patent Document 2 discloses a joint advertisement printing order that can accept an advertisement request using a user terminal that is communicably connected via a communication network, regarding creation of a joint advertisement for simultaneously placing a plurality of advertisements on the same sheet. A system is disclosed. Specifically, by displaying the plan information of the joint advertisement stored in advance on the user terminal, when an applicant who wishes to place the joint advertisement in the joint advertisement confirms the plan information and inputs the application information related to the desired plan information. , Application information is accumulated as order information for each project, and when the order information reaches a predetermined number, joint advertisement printing, printing, and printing are processed for the plan, and the joint advertisement printing order for delivering printed matter to a predetermined place A system is disclosed.

  Furthermore, in Patent Document 3, user terminals belonging to any group are connected to an advertisement creation server via a network, an advertisement product is selected based on information about users for each group, and individual advertisements for each group are displayed. An individual advertisement creation system that creates and transmits individual advertisements to user terminals of users belonging to each group is disclosed.

JP 2008-33635 A JP 2002-99794 A JP 2002-230414 A

  The technique disclosed in Patent Document 1 cannot collect manuscripts from a plurality of advertisers, and thus does not lead to a reduction in home delivery charges. In addition, with the technologies disclosed in Patent Literature 1 and Patent Literature 2, the customer cannot select the contents of the advertisement, cannot provide the advertisement according to the customer's propensity for consumption, and receives an advertisement that the customer does not want. Therefore, it was difficult for the advertiser to obtain a sufficient effect by the advertisement.

  Furthermore, in the technique disclosed in Patent Document 2, there is a possibility that an advertisement cannot be issued unless a predetermined advertisement space is filled, and a fine response to the needs cannot be made. In addition, since the technique of Patent Document 3 is a method for confirming an advertisement by accessing a predetermined website on the user terminal, the advertisement cannot be viewed unless the customer actively uses the user terminal. The effect expected by the Lord cannot be obtained sufficiently.

  That is, in the conventional techniques as disclosed in Patent Documents 1 to 3, it is possible to partially replace an advertisement corresponding to the needs of either the advertiser or the customer. It was difficult to respond specifically to the needs.

  In addition, in advertisements with insert flyers and direct mail, in order to prevent customers who receive the flyers from discarding without looking at the posted contents, it is desirable to have an appealing page that reads the contents of the advertisement and leads to purchase. It is. However, it has been very expensive to individually create the appealing space desired by the advertiser in response to the needs of each customer.

  The present invention has been made in view of such problems, and can send a flyer corresponding to the consumer's propensity for consumption, individual action ranges, etc., and can improve the efficiency of advertisement use for advertisers. An object is to provide an advertisement creation system, an advertisement creation method, and a program that can be enhanced.

  In order to solve the above-described problems, the first invention is a flyer creation system that selects and creates and distributes a plurality of advertiser flyers for each customer, and inputs basic information and advertisement information of the advertiser. A flyer management server that outputs information necessary for creating a flyer manuscript, and registering the product data of the summary part of the flyer and the manuscript data of the detailed part based on the information of each advertiser acquired from the flyer management server A flyer manuscript registration server, a storage means for storing basic information of each customer and desired information of the flyer, and a plurality of advertisers registered in the flyer management server based on the information stored in the storage means. The flyer selection means for selecting an appropriate advertiser from the above, the flyer manuscript data of the advertiser corresponding to the selection result is acquired from the flyer manuscript registration server, and the quotient of the selected advertiser is obtained. Based on the data and the manuscript data, in addition to the detailed part display field of the flyer, the print data of the individual joint flyer including the summary display field that displays the summary part of each advertiser's leaflet in a list form is created on the printing machine. A flier creation system comprising print data generation means for transmission.

According to the first aspect, a flyer having a high degree of matching between customer information including desired information of a flyer by a customer and advertisement information of an advertiser can be created and provided to the customer. As a result, it is possible to reduce the number of flyers that are discarded without confirming the content of the advertisement, and it is possible to efficiently create and provide a flyer.
And a customer can receive a flyer with high possibility that a customer is interested, and can suppress the receipt of a flyer of an advertiser who is not interested. In addition, since only flyers that match the customer's wishes are created, the advertiser can compare with advertisements such as newspaper inserts or posted leaflets distributed to all households regardless of the customer's propensity to consume. The number of printed sheets can be reduced to the required number, and the advertising cost such as printing cost can be greatly reduced. In addition, in the case of direct mail where an advertiser plans, creates and distributes a flyer alone, the advertiser needs to consider area marketing independently, but in the present invention, the advertiser's area marketing effort is saved. Therefore, it is possible to reduce the burden on small and medium-sized advertisers who are particularly burdensome in area marketing.

  In addition, according to the first invention, in addition to the detailed part display field of the advertisement of the selected advertiser, the summary display field displaying the summary part so that it can be listed is also printed. It is easy to create flyers that make it easy for customers to understand the outline. For the advertiser, it is possible to provide a highly appealing flyer that pays attention to the detailed part of the advertisement, thereby enhancing the effectiveness of the advertisement.

  Furthermore, in the first invention, the flyer selection means calculates an adaptability of an advertiser adapted to the information stored in the storage means, and selects an arbitrary number of advertisers in descending order of the adaptability. It is desirable.

  In this way, by limiting the number of advertisers in descending order of fitness, it will be printed preferentially from the flyers that are most likely to be interested, reducing the number of unnecessary flyers and attracting customer interest It is easy to do, and waste that is thrown away without looking at information is reduced.

Further, in the first invention, the print data generation means includes summary display selection means for selecting a product to be placed in the summary section and creating print data based on the desired information of the leaflet stored in the storage means. It is desirable to provide.
As a result, for example, a product that matches information desired by the customer such as a product that an individual customer is considering purchasing can be posted on the summary part of the flyer. As a result, it is possible to provide a flyer that is easy for the customer to understand and for the advertiser to show the customer's interest.

  Further, in the first invention, the print data generation means includes a print position acquisition means for extracting a print position of a detailed part of the leaflet, and the print data summarizes the print position information of the extracted detailed part of the leaflet. It is desirable to include it as a publication item of the department.

  In the case of a joint advertising flyer corresponding to an individual customer, the placement position of the advertisement detail portion of each advertiser varies from leaflet to leaflet. However, according to the present invention, the leaflet detail portion is printed as information to be posted in the summary portion. Print data including position information can be generated. As a result, an easily viewable flyer can be easily created and provided.

  A second invention is a flyer creation method for selecting and distributing flyers of a plurality of advertisers for each customer, wherein a flyer management server inputs basic information and advertisement information of advertisers, A step of outputting information necessary for preparing a manuscript, and a leaflet manuscript registration server outputs product data of a summary portion of a leaflet and manuscript data of a detail portion based on information of each advertiser acquired from the leaflet management server. The step of registering, the step of storing the basic information of each customer and the desired information of the leaflet, and the leaflet selecting unit are registered in the leaflet management server based on the information stored in the storage unit. A step of selecting an appropriate advertiser from a plurality of advertisers, and a print data generating means for sending the flyer manuscript data of the advertiser corresponding to the selection result to the flyer manuscript registration server; And a summary display field for displaying the summary part of each advertiser's flyer in a listable manner in addition to the display field of the flyer's detail part based on the product data and the manuscript data of the selected advertiser. Creating a print data of an individual collaborative flyer and transmitting it to a printing machine.

  According to the second invention, since the flyer of the advertiser who is not interested in the customer is not distributed, the distribution efficiency is high, and there is no fear that the useful flyer is buried in the flyer which the customer is not interested in. We can expect to increase the rate. Also, the advertiser can reduce the advertising cost and increase the effect on the advertising cost.

  A third invention is a program that is executed in the flyer creation system of the first invention and is described in a computer-readable format, and each computer is connected to the flyer management server, the flyer document registration server, and the storage. And a program for causing the leaflet selection means and the print data generation means to function.

  According to the third invention, it is possible to construct the leaflet creation system of the first invention by a general-purpose computer.

According to the present invention, the advertisement that the advertiser wants to provide and the advertisement that the customer wants to receive can be individually and specifically matched, and the advertisement corresponding to the individual can be posted, and the advertisement summary section A flyer creation system, a flyer creation method, and a program capable of automatically creating a flyer that displays a list of items can be provided. As a result, it is possible to create an easy-to-read flyer that individually responds to the needs of advertisers and customers, and it is possible to provide a highly efficient flyer.
In other words, since a great deal of labor is required to create a conventional flyer, it is possible to easily create and provide a highly appealing flyer that can respond to each customer who has been difficult to realize.

Schematic configuration diagram of a flyer creation system 1 according to the present invention Block diagram showing the hardware configuration of the computer Functional block diagram of a flyer creation system 1 according to the present invention Flowchart for explaining the flow of customer data registration processing executed in the flyer creation system 1 Flowchart for explaining the flow of advertiser data registration processing executed in the flyer creation system 1 Flowchart explaining the flyer creation procedure Flow chart explaining the procedure for selecting leaflet information for each customer Flowchart for explaining a procedure for generating print data of a leaflet by the print data output device Figure showing an example of the summary display field created

  Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the drawings.

First, with reference to FIG. 1, a flyer creation system 1 to which the present invention is applied will be described.
FIG. 1 is a diagram showing an outline of a leaflet creation system 1 according to the present invention.
The leaflet creation system 1 includes a leaflet management server 2, a leaflet document registration server 3, a customer database 4, a leaflet editing device 5, a print data output device 6, a printing machine 7, and a terminal for inputting customer information ( A customer terminal or customer administrator terminal) 8 and a terminal (advertiser terminal or advertiser administrator terminal) 9 for inputting advertiser information, and are connected for communication via networks 10a and 10b as necessary. Composed.

The flyer creation system according to the present invention is a flyer creation system that selects and creates and distributes flyers of a plurality of advertisers for each customer.
Here, the leaflet referred to in the present invention refers to, for example, a printed material including advertisement information such as catalogs, bargain information, and event information, and is a booklet that is bound to a printed material of a single page or a plurality of pages. Alternatively, it may be a multi-page printed material folded into a newspaper form, a postcard, or the like.
Moreover, in this invention, it applies to the joint handbill which publishes the advertisement of several advertisers collectively on a part of handbill among flyers.

  The flyer management server 2 is a computer that receives the advertiser's basic information and advertisement information and outputs information necessary for creating a flyer manuscript. The flyer management server 2 receives the name, location, identification number (ID), product genre, business information that the advertiser wants to advertise (business days, special sales date, etc.), product information, which is input from the advertiser terminal 9. It stores flyer basic information that describes (sale products, recommended products, etc.).

  In the leaflet manuscript registration server 3, “flyer manuscript data” and “product data” posted in the summary section (digest version) are registered for each advertiser. In the flyer creation system according to the present invention, a summary part (digest version) is created by arranging product data of an advertiser that matches the user's conditions on a template of a summary part (digest version) prepared in advance. The flyer data is created by combining the (digest version) and the flyer manuscript data.

  Next, the customer database 4 (storage means) is a database that accumulates and stores basic information of each customer and desired information of leaflets input from the customer terminal 8. A customer is a customer who wishes to receive a delivery service for an individual collaborative flyer created by the flyer creation system according to the present invention, and performs customer registration when using the service. The customer database 4 is realized, for example, as a computer in which software of DBMS (DataBase Management System: database management system) is installed. The storage means is not limited to the customer database 4 and may be a simple file, for example.

The customer's basic information includes an address, name, and identification number (ID) necessary for delivery of the leaflet, and information that can be referred to when providing the leaflet, such as age and sex, may be added as necessary.
The customer's desired information is the information that the customer wants for the flyer received, for example, stores with high intent to use, regions with high intent to use, products with intent to purchase, advertisers and industries with low priority to receive flyers. The information can be arbitrarily registered by the customer.

The customer terminal 8 and the advertiser terminal 9 are computers in which an application for using a web browser or a flyer creation system is installed. Further, when the advertiser terminal 9 logs in to the leaflet management server 2, the advertiser operation screen information is received and displayed on the display unit. The advertiser terminal 9 and the flyer management server 2 are related to the search and acquisition of advertiser data from the flyer management server 2, confirmation of the advertisement information list, addition and correction of the advertisement information list, etc., using the operation screen for advertisers. Various processes are executed.
In the same way, the customer terminal 8 also executes various processes related to registration, confirmation, addition, correction, etc. of customer information.

The customer terminal 8 and the advertiser terminal 9 can be realized by a digital television, a mobile phone, a mobile terminal, a game machine equipped with a communication function, or the like, instead of a general-purpose computer.
Further, the customer terminal 8 and the advertiser terminal 9 described above are not limited to the case where the customer himself or the advertiser himself operates through the networks 10a and 10b. For example, a customer may provide information necessary for using the service to a printing company, and a customer administrator of the printing company may register by operating the terminal. The same applies to advertisers.

  Next, the flyer editing device 5 prints a selection result and a function for selecting an appropriate advertiser from a plurality of advertisers registered in the flyer management server 2 based on information stored in the customer database 4. It is a computer having a function of transmitting to the data output device 6.

  The print data output device 6 obtains from the flyer manuscript registration server 3 the manuscript data of the advertiser corresponding to the selection result transmitted from the leaflet editing device 5 and the manuscript data of the advertiser corresponding to the selection result. Based on the function to create the detailed part and the summary part of the advertisement based on the above, the function to create the print data by editing the print position of the advertisement detail part and the summary part of each advertiser, and to generate the print data of the created joint flyer This is a computer having a function of transmitting to the printing machine 7. The print data output device 6 has a DTP work function for producing a flyer manuscript, and a DTP application program or the like is installed to perform manuscript production processing.

  The printer 7 includes a control unit, an operation unit, a communication unit, a double-sided printing device, and the like, and performs printing according to input print output data. The print data output device 6 corresponds to an output device such as a printer 7 that outputs an image, and collects information including a plurality of images by using a profile incorporated in the image or an associated profile. To convert and output.

Next, FIG. 2 is a hardware configuration diagram of a computer (a leaflet management server 2, a leaflet document registration server 3, a leaflet editing device 5, a print data output device 6, a customer terminal 8, an advertiser terminal 9, etc.). Note that the hardware configuration in FIG. 2 is an example, and various configurations can be adopted depending on the application and purpose.
As shown in FIG. 2, the computer 100 includes a control unit 101, a storage unit 102, an input unit 103, a display unit 104, a media input / output unit 105, a communication control unit 106, a peripheral device I / F unit 107, and the like. Connected through.

The control unit 101 includes a CPU (Central Processing Unit), a ROM (Read Only Memory), a RAM (Random Access Memory), and the like. The CPU calls a program stored in the storage unit 102, ROM, recording medium or the like to a work memory area on the RAM, executes it, drives and controls each device connected via the bus 109, and the processing performed by the computer 100 Is realized.
The ROM is a non-volatile memory and permanently stores a boot program for the computer 100, a program such as BIOS, data, and the like.
The RAM is a volatile memory, and temporarily stores a program, data, and the like loaded from the storage unit 102, ROM, recording medium, and the like, and includes a work area used by the control unit 101 for performing various processes.

  The storage unit 102 is an HDD (hard disk drive), and stores a program executed by the control unit 101, data necessary for program execution, an OS (operating system), and the like. With respect to the program, a control program corresponding to an OS (operating system) and an application program for causing a computer to execute processing described later are stored.

The input unit 103 inputs data and includes, for example, a keyboard, a pointing device such as a mouse, and an input device such as a numeric keypad. An operation instruction, an operation instruction, data input, and the like can be performed on the computer 100 via the input unit 103.
The display unit 104 includes a display device such as a liquid crystal panel, and a logic circuit (a video adapter or the like) for realizing a video function of a computer in cooperation with the display device.

The media input / output unit 15 (drive device) performs data input / output, for example, a CD drive (-ROM, -R, -RW, etc.), DVD drive (-ROM, -R, -RW, etc.), MO drive, etc. And other media input / output devices.
The communication control unit 106 includes a communication control device, a communication port, and the like, and is a communication interface that mediates communication between the computer 100 and the networks 10a and 10b. The communication control unit 106 communicates with other computers 100 via the networks 10a and 10b. Perform communication control.

A peripheral device I / F (interface) unit 107 is a port for connecting a peripheral device to the computer 100, and the computer 100 transmits and receives data to and from the peripheral device via the peripheral device I / F unit 17. The peripheral device I / F unit 17 is configured by USB, IEEE 1394, RS-232C, or the like, and usually includes a plurality of peripheral devices I / F. The connection form with the peripheral device may be wired or wireless.
The bus 109 is a path that mediates transmission / reception of control signals, data signals, and the like between the devices.

Next, with reference to FIGS. 3 to 8, the flow of creating an individual joint flyer in the flyer creating system 1 will be described.
FIG. 3 is a block diagram for explaining the outline of the function for creating an individual joint leaflet in the leaflet creation system 1, FIG. 4 is a flowchart for explaining the flow of customer data registration processing executed in the leaflet creation system 1, and FIG. FIG. 6 is a flowchart for explaining the flow of advertiser data registration processing executed in the leaflet creation system 1, FIG. 6 is a flowchart for explaining the leaflet creation procedure, and FIG. 7 is a procedure for selecting leaflet information for each customer. It is a flowchart to do. FIG. 8 is a flowchart for explaining a procedure for the print data output device to generate print data for a leaflet.

(1) Registration of customer information As shown in FIGS. 3 and 4, a customer who wants to deliver an individual collaborative flyer by the flyer creation system of the present invention has no customer data registered (Yes in step S <b> 1). The terminal 8 registers customer information, customer ID, etc. in the customer database 4 (step S2).
The customer's basic information includes an address, name, and identification number (ID) necessary for delivery of the leaflet, and information that can be referred to when providing the leaflet, such as age and sex, may be added as necessary.
The customer's desired information is information that the customer desires for the leaflet received by the customer, for example, information that can be arbitrarily registered by the customer, such as a store with a high intention to use, a product with a purchase intention, a product field with a high purchase frequency, etc. is there.

(2) Registration of Advertiser Information, Flyer Manuscript Data, and Product Data As shown in FIGS. 3 and 5, when the advertiser information is not registered (Yes in Step S11), the advertiser terminal (advertiser manager terminal) 9 is the name, location, identification number (ID) of each advertiser, basic information such as product genre, business information that the advertiser wants to advertise (business days, sale dates, etc.), product information (sale products, recommended products) Product etc.) is registered in the leaflet management server 2 (step S12).

The advertiser terminal 9 registers “flyer manuscript data” and “product data” posted in the summary section (digest version) in the leaflet manuscript registration server 3.
From the input "flyer manuscript data" and "product data", according to the delivery date of the leaflet, the manuscript data of the specified paper size and the summary part (digest version) by the date specified by the printing company The product data to be posted in is created by the leaflet manuscript registration server 3 and is registered with the advertiser ID. Alternatively, the advertiser can send the manuscript data of the DTP data (ai, indd, pdf format, etc.) that can be DTP printed from the advertiser terminal (advertiser manager terminal) 9 and the product data to be posted in the summary section (digest version). It is transmitted in association with the ID, and registered in the leaflet document registration server 3 (step S13). Further, “product data” posted in the summary section (digest version) is registered in association with product information (sale products, recommended products, etc.). This is to reflect the intention of the customer or advertiser in the summary section (digest version) in steps S210 and S212 of FIG.

(3) Flyer creation process The procedure of an individual flyer creation process suitable for each customer information will be described with reference to FIGS. 1, 3 and 6. FIG. In addition, the process (step S105) which collates customer information and advertiser information is further demonstrated using FIG.

  First, DTP data creation instruction information for individual collaborative leaflets is input (step S101). Here, the number of pages created for the individual joint leaflet, the size of the printing paper, and the form of the leaflet (one double-sided printing, booklet form, form for folding a large sheet, etc.) are designated. Further, information regarding the basic configuration of the flyer layout, such as an advertisement placement location, a cover in the case of a multi-page flyer, and a portion that is visible from the outside and a portion that cannot be seen in the case of folding one sheet of paper is input.

  Next, the leaflet editing apparatus 5 designates a customer ID to be sent a leaflet (step S102). A customer to whom a flyer is to be sent can also designate a specific customer using a printing company terminal. However, in order to quickly create more individual joint leaflets, the control unit 101 of the leaflet editing device 5 sequentially specifies customer IDs from a list of customer information stored in the customer database 4 according to predetermined conditions. It is desirable to perform processing. In addition, for example, a method of regularly selecting by rotation number, planning according to the advertiser's wishes, planning for specific demands such as mid-year and year-end gifts, marketing planning, etc. It is also conceivable to perform a process of designating a customer ID after narrowing down the customers to be a certain degree.

  Next, the leaflet editing device 5 acquires the customer address and desired information corresponding to the customer ID from the customer database (customer DB) 4 (step S103). The information on the customer's address can be used as information for creating a cover sheet for sending the created individual collaborative flyer, and can also be used as a condition for narrowing down the advertiser.

  Next, the leaflet editing device 5 acquires the advertiser's basic information and advertisement data from the leaflet management server 2 (step S104).

Subsequently, the acquired customer information and advertiser information are collated, and flyer posting information is selected for each customer ID (step S105).
Step S105 will be described in detail with reference to FIG.

First, as shown in FIG. 7, the leaflet editing apparatus 5 sets a region as an advertiser narrowing-down condition based on the acquired customer address and desired information (step S <b> 201).
For example, if the acquired customer's address is in the Kanto region, it is considered unlikely that even if an advertiser from a remote location such as Hokkaido or Kyushu is offered, it is unlikely that the store can be visited. The advertisers are narrowed down by setting to exclude those belonging to remote areas from the location information of the stores.
Here, for example, if the customer is planning a trip to such a remote location and the customer's desired information has registered that the remote advertiser's information is desired to be provided, the advertisement Even in narrowing down the main, it is only necessary to create an individual collaborative flyer reflecting the desired information.

  On the other hand, customer-desired information is information that the customer wants to receive flyers. For example, stores with high intent to use, regions with high intent to use, products with intent to purchase, advertisers and industries with low priority to receive flyers The information can be arbitrarily registered by the customer. As a specific example, if you select a store with a high intention to use from a list of advertisers who use the flyer creation service, or if you specify a business type with a high intention to use, A case may be considered where a customer frequently specifies an area.

In addition, in the conventional newspaper leaflet or posting leaflet, a leaflet of an advertiser having a store around the customer's address is distributed. However, depending on the customer, there are cases where shopping is often performed in a region away from the place of residence, and the advertising effect of the flyer can be obtained even in regions that are not related to the geographical distance of the place of residence or the administrative region classification. there is a possibility. Conventionally, the distribution of leaflets to such distant commercial areas has not been done because it is difficult to determine the distribution area and the response rate is reduced, and direct customer registration at stores that have been used by customers. In that case, the flyer was delivered directly from the store.
However, in the present invention, since the customer himself / herself can specify the desired advertiser, regardless of the distance between the advertiser's store location and the customer's address, the advertiser's advertisement corresponding to the request can be received in a lump in a flyer. .

  Thus, after setting the area of the advertiser's store location based on the customer address and the desired area, the flyer editing device 5 next acquires the advertiser data that matches the narrowing conditions from the flyer management server 2. Processing is performed (step S202).

The flyer editing device 5 performs a process of determining whether or not an advertiser having a low reception priority and an advertiser having a high reception priority are specified in the customer's desired information (steps S203 to S208).
Here, the advertiser data may be enormous when creating flyers for all advertisers that match the customer's conditions. Therefore, the present invention calculates the adaptability of the advertiser that adapts to the customer information stored in the customer database 4 for the advertiser data that matches the narrowing-down conditions, and an arbitrary number of advertisers in descending order of the adaptability. It is desirable to select
Advertisers that can be received as individual collaborative flyers are prioritized from the flyers most likely to be of interest to customers by prioritizing them in order of increasing fitness and selecting an arbitrary number of advertisers from the highest priority. Therefore, it is possible to reduce the number of leaflets that are thrown away without the customer viewing the information, and to improve the quality of the individual joint leaflets provided.

  First, when the customer's desired information includes an advertiser with a low receiving priority (Yes in step S203), the flyer editing apparatus 5 is applicable to the advertiser acquired after narrowing down based on the desired information. Processing for lowering the output priority of the advertiser and storing it is performed (step S204).

Further, the leaflet editing apparatus 5 determines whether or not an advertiser or business type with a high intention to use is specified in the customer's desired information (step S205).
In other words, when an advertiser with a high intention to use is specified in the customer's desired information (Yes in step S205), the flyer editing device 5 selects the corresponding advertiser based on the desired information in the acquired advertiser list. The output priority is increased and the process of storing this is performed (step S206).

Further, the leaflet editing apparatus 5 determines whether or not the customer's desired information is designated as a highly motivated product or its genre (step S207).
In other words, when the customer's desired information includes a product with a future purchase plan (Yes in step S207), the flyer editing device 5 selects the corresponding product based on the desired information in the acquired advertiser list. The output priority of the advertiser who handles is raised and the process of storing it is performed (step S208).

  The flyer editing device 5 performs the processing from step S203 to step S208 according to the number of pieces of customer's desired information, calculates and ranks the output suitability of the advertiser, and ranks the output priority in the top n (from the first) n) advertisers will be selected as the advertisers to be posted on individual flyers.

Next, the leaflet editing device 5 further collates the products handled by the selected advertiser with the desired customer's desired information stored in the customer database 4.
For example, when the desired information associated with the customer ID includes a store with a high intention to use, the leaflet editing apparatus 5 collates with basic information of n advertisers (step S209). When the selected target advertiser corresponds to a store designated by the customer and having a high intent to use (Yes in step S209), the flyer editing device 5 places an advertisement in the advertisement information list stored in the flyer management server 2. Among the target products, the advertisement data of the products designated in advance by the advertiser as the products having a high priority for advertisement placement are acquired (step S210).

  Further, the leaflet editing device 5 collates a product with a high purchase intention of the customer with a product handled by the advertiser (step S211). That is, out of the customer information stored in the customer database 4, merchandise with high purchase intention is included in the desired information of the customer to whom the flyer is sent, and the product with high purchase intention is stored in the flyer management server 2. If it is included in the product handled by the target advertiser (Yes in step S211), the flyer editing device 5 acquires the advertisement data of the product from the flyer management server 2 (step S212). Above, the process of step S105 shown in FIG. 6 is complete | finished.

  Next, as shown in FIG. 6, the flyer editing device 5 associates the advertiser ID of the selected advertiser with the customer ID and transmits it to the print data output device 6 (step S106). The process ends.

Next, print data generation processing in the print data output device 6 will be described with reference to FIGS. 1, 3, and 6.
First, the print data output device 6 acquires the address and name of the customer corresponding to the customer ID received from the leaflet editing device 5 from the customer database 4 (step S107), and creates print data for the invoice for the individual joint leaflet (step S107). Step S108).

  Next, the print data output device 6 acquires manuscript data of the corresponding advertiser's leaflet from the advertisement information list of the leaflet manuscript registration server 3 based on the acquired advertiser IDs of n advertisers (step S109).

  The print data output device 6 generates leaflet print data based on the acquired document data (step S110). That is, according to predetermined printing conditions such as the paper size of the individual joint leaflet to be created and the printing position and range assigned to each advertiser, the flyer manuscript data is laid out by DTP processing to generate the flyer print data. . The procedure in which the print data output device 6 generates the flyer print data will be described with reference to FIG.

  Individual flyers are different from flyers in which the same flyers are printed in large quantities, and advertise advertisements of a plurality of different advertisers for each customer. For this reason, basic editing conditions for the individual collaborative flyers, such as an advertisement detail section display column and a summary display column placement position, are registered in advance in the print data output device 6 (step S301).

Next, the print data output device 6 acquires the flyer manuscript data of each selected advertiser from the flyer manuscript registration server 3 (step S302), and the detailed portion of the flyer displayed in the area allocated for each advertiser. The position of the display column is determined (step S303).
Predetermined conditions for the detailed portion display column assignment process are registered in the print data output device 6, and the print data output device 6 performs processing according to the conditions. As a method for assigning the detail portion display column, a method of determining the arrangement according to the output priority order of the advertiser registered in the processing from step S203 to step S208 in FIG.

  In addition, the details section display field of the flyer contains the basic information such as the advertiser's store name, location, business hours, etc., as well as new product information, special sales information, etc. in the area allocated to each advertiser. The information you want to publish is displayed. The print data output device 6 receives the advertisement information acquired from the leaflet management server 2 by the leaflet editing device 5 through the processing of steps S101 to S105 shown in FIG. Based on this, the print data of the detailed part display column is generated (step S304).

Next, the posting position of the summary part of each advertiser is determined (step S305).
Here, the summary part and the summary display column will be described.
For example, in addition to the name of each advertiser (store name), the summarizing section provides an overview of matters that the advertiser wants to announce, the price and name of special priced products, product images, and information on where each advertisement is placed on the flyer. The main part etc. is published and it plays a role as a table of contents and an index in the book. The summary display column is a summary display of each advertiser's summary section that can be listed in one place. The summary display column can also be expected to induce the customer to confirm the advertisement placed in the detail portion display column. Therefore, if the individual collaborative flyer has multiple pages, or if the large format paper is folded, the summary display field should be displayed on the outside surface of the individual collaborative flyer, such as the cover, so that the customer can It becomes easy to recognize the contents of the joint leaflet. A template for the summary section is prepared in advance. The print data output device 6 arranges the product data of the advertiser that matches the user's conditions, creates a summary section, and creates flyer data by combining flyer manuscript data.

FIGS. 9A and 9B show examples of the summary display column 11.
The example of the summary display column 11 shown in FIG. 9A is a case where the individual joint flyer is composed of a plurality of pages, and the detail portion display column is different for each advertiser. , B store, D store), advertisement product name (air conditioner, side dish) of each store, product image, price, and placement position (P1, P2, P3) of the detail display column of the advertisement of each store.
The example of the summary display column 11 shown in FIG. 9B is an example in which the detailed part display column of the advertisement is posted on one sheet, and the store name (A store, B store, C store, D store) ), Advertisement headlines (“Recommended Air Conditioner”, “Fresh Foods Great Sale”, “Good value after 16:00”), product images, prices, and details of each store ’s advertisement The location is posted. In the example shown in FIG. 9B, the summary section 12 of each store is arranged at the same position as the layout of the detail display column of the advertisement of each store, and the posting position of the detail display column of the advertisement of each store is transmitted. It is configured.

  The print data output device 6 performs a process of determining the posting position of the summary unit 12 in accordance with a predetermined condition registered in advance, similarly to the assignment of the display column of the detail unit (step S306). As shown in FIG. 9B, the conditions of the posting position of the summary section 12 include, in addition to the method according to the posting position in the detail section display column, the output priority order of each advertiser, the method according to customer desired information, and the like. Conceivable.

Next, the print data output device 6 selects the posting information of each summary unit 12 (step S307). Here, the print data output device 6 acquires the product data obtained by the leaflet editing device 5 in the processing shown in steps S209 to S212 shown in FIG. 7, and refers to this.
That is, the summarizing unit 12 has an effect of providing information serving as a clue for the customer to confirm the detailed unit. Therefore, information such as high-priority products to be posted on the summary unit 12 is registered in advance in the flyer manuscript registration server 3 from the advertiser terminal 9 as content that the advertiser wants to particularly notify the customer. The print data output device 6 performs processing for preferentially displaying the contents on the summary unit 12 if there is information such as a high-priority product to be posted on the summary unit in the leaflet document registration server 3.
Further, as a result of step S211 shown in FIG. 7, the print data output device 6 has an advertiser ID and product data of an advertiser who handles products that match products desired to be purchased in the desired information of the target customer in the customer database 4. If there is, it replaces with the product with the high output priority designated by the advertiser, and selects information related to the product with a willingness to purchase as information to be displayed on the summary unit 12.

  Furthermore, the summary portion 12 can include the placement position information in the detail portion display column. Since the individual collaborative flyer is a collection of advertisements of n advertisers selected according to the above-described procedure, the advertiser and advertisement detail portion display fields are different for each flyer. Therefore, the print data output device 6 includes a print position acquisition unit that extracts the print position of the detailed part of the flyer after determining the posting position of the advertiser and the detailed part display field of the advertisement, A process of adding the print position information to the posted items in the summary section 12 is performed.

  Subsequently, the print data output device 6 performs a process of generating print data of each advertiser's leaflet based on the extracted information of the summary unit 12 (step S307).

  Through the processing described above, the print data output device 6 merges the flyer print data and the invoice print data including the detail portion display field and the summary portion 12 into print data (step S308). The above is the detail of the process (step S110) which produces | generates flyer print data.

Subsequently, the print data output device 6 outputs the print data to the printing machine 7 (step S111) and ends the process.
The printing press 7 that has received the print data transmitted from the print data output device 6 prints an invoice including the individual joint flyer and the address, name, etc. of the customer of the destination by on-demand printing. The individual collaborative flyer is sent to the customer by the printing company.
The printing company aggregates information such as the number of print data used in the individual collaborative flyers and the printing space for each advertiser, and charges the advertiser for a printing fee and a delivery fee.

As described above, according to the flyer creation system 1 of the present embodiment, only the flyers with high customer interest that meet the needs of each customer are printed and delivered, so the loss of the home delivery flyer is suppressed and the response rate is reduced. And an efficient service for advertising costs can be provided.
In addition, since the creation of individual collaborative flyers with different contents for each customer requires a lot of labor when performed by the editing work of the editor, it has been difficult to put it into practical use. However, according to the present invention, it is possible to quickly process the determination of the compatibility between the advertiser and the customer, the selection of the items to be posted, the selection of the contents to be displayed in the summary display column, etc. by the advertisement creation system. It is possible to make practical use of a service that provides individual collaborative flyers that are capable of responding to the customer's wishes in detail and that are highly appealing to customers.

  In addition, what is described in the above-described embodiment is an application example of the present invention, and is not limited to this. In addition, it is obvious that those skilled in the art can come up with various changes and modifications within the scope of the technical idea disclosed in the present application, and these naturally belong to the technical scope of the present invention. It is understood.

DESCRIPTION OF SYMBOLS 1 ... Flyer creation system 2 ... Flyer management server 3 ... Flyer manuscript registration server 4 ... Customer database 5 ... Flyer editing device 6 ... Print data output device 7 ... Printing machine 8 ... Customer terminals (customer administrator terminals)
9 ... Advertiser terminal (Advertiser administrator terminal)
10a, 10b ... Network 11 ... Summary display column 12 ... Summary section

Claims (6)

A flyer creation system that creates and distributes multiple advertiser flyers for each customer,
A flyer management server that inputs the advertiser's basic information and advertisement information, and outputs the information necessary when creating a flyer manuscript,
A flyer manuscript registration server for registering product data of a summary portion of a flyer and manuscript data of a detailed portion based on information of each advertiser acquired from the flyer management server;
Storage means for storing basic information of each customer and desired information of the leaflet;
Based on the information stored in the storage means, a flyer selection means for selecting an appropriate advertiser from a plurality of advertisers registered in the flyer management server,
Acquire the flyer manuscript data of the advertiser corresponding to the selection result from the flyer manuscript registration server, based on the product data and manuscript data of the selected advertiser, Print data generation means for creating print data of individual collaborative flyers including a summary display field for displaying a summary of an advertiser's flyer in a listable manner, and transmitting the print data to a printing machine;
A flyer creation system characterized by comprising:   2. The flyer selecting means calculates an adaptability of an advertiser adapted to the information stored in the storage means, and selects an arbitrary number of advertisers in descending order of the adaptability. The flyer creation system described in 1.   The print data generation means includes summary display selection means for selecting a product to be posted in the summary section and creating print data based on desired information on the leaflet stored in the storage means. The leaflet creation system according to claim 1 or claim 2. The print data generation means includes a print position acquisition means for extracting the print position of the detailed part of the leaflet,
The flyer creation system according to any one of claims 1 to 3, wherein the print data includes print position information of the extracted detailed portion of the leaflet as a posting item of the summary portion. A flyer creation method that creates and distributes flyers of multiple advertisers for each customer,
The flyer management server inputs the advertiser's basic information and advertisement information, and outputs the information necessary for creating the flyer manuscript,
A flyer manuscript registration server, registering product data of a summary part of a flyer and manuscript data of a detail part based on information of each advertiser acquired from the flyer management server;
A storage means for storing basic information of each customer and desired information of the leaflet;
A step of selecting an appropriate advertiser from a plurality of advertisers registered in the flyer management server, based on information stored in the storage unit,
Print data generating means acquires the flyer manuscript data of the advertiser corresponding to the selection result from the flyer manuscript registration server, and based on the product data and manuscript data of the selected advertiser, In addition to the display field, a step of creating print data of an individual joint flyer including a summary display field that displays a summary section of each advertiser's flyer in a listable manner and sending it to a printing machine;
A flyer creation method characterized by comprising: A program that is executed in the leaflet creation system according to claim 1 and that is written in a computer-readable format,
A program for causing each computer to function as the leaflet management server, the leaflet document registration server, the storage unit, the leaflet selection unit, and the print data generation unit.

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