JP2006011676A - Electronic advertisement distribution system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an electronic advertisement distribution system capable of timely and quickly distributing advertisement information instead of that of inserted advertisements or the other paper medium, and reducing the waste of resources, the destruction of an environment, employment cost and the other expenses. <P>SOLUTION: This electronic advertisement distribution system is composed of: electronic advertisement display means 2, 2,... which are installed in respective users and displays advertisement information distributed through a communication means 12 for reception/distribution, a communication line and a communication means 2b separately of an advertisement information display column 3a for displaying the solid contents information of the advertisements and a retrieval column 3b enabling a user to retrieve desired advertisement information from a lot of advertisement information; and an electronic advertisement distribution management center 1 for preparing the solid contents information of the advertisements for each advertisement information from a plurality of advertisement information requested by a plurality of advertising main bodies, and for extracting the retrieval indexes, and for transmitting each of them to those electronic advertisement display means 2, 2 and so on. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  The present invention relates to an electronic advertisement distribution system that electronically distributes advertisement information from an electronic advertisement distribution management center to an electronic advertisement display means distributed to a user through wired or wireless transmission means.

  Large-scale advertisements such as nationwide or prefectural units by large corporations are often communicated by daily newspaper, television, and radio. However, advertisements by nearby stores, dealers, department stores, etc. are widely used as advertisements using paper media such as insert advertisements using a newspaper sales network, flyers that are individually placed in a mailbox, or direct mail by mail.

  Paper media advertisements, such as insert advertisements and leaflets that are individually inserted in the mailbox, are printed in advance with the required design on the manuscript, and are delivered in newspapers before delivery, or It is delivered individually without being folded, and paper costs, printing costs, folding costs, and labor costs required for delivery are large, and in addition, only a small portion is useful from the receiving user's point of view. It's not easy. In order to prevent environmental pollution, incineration in individual households is prohibited in most areas in the city. Therefore, it is entrusted to garbage disposal by local governments, which increases the labor and cost.

  The inventor of the present application discloses an advertisement display device that electronically transmits advertisement information to a movable advertisement display device such as a vehicle body, a ship, an aircraft, etc., and broadcasts it at a desired location for a desired time ( Patent Document 1).

  The main configuration is: “A client who places an advertisement creates an advertisement content to be posted according to a pre-prepared format, and transmits it to a single computer using the Internet or the like from a mobile phone or a computer. The first computer automatically determines the content and conditions of the advertisement requester's request for publication, and after starting the accounting management system etc., the requester enters the movable advertisement display device incorporating the second computer. The advertisement information is distributed as data, and the advertisement is repeatedly broadcast within the prescribed conditions such as specifying the broadcast location and the posting time. "

  This system focuses on the relationship between the content of the advertisement and the area where the advertisement should be displayed, so that the advertisement can be displayed only in the area where the advertising effect is higher. It can be said that However, as described above, this advertising system is a system that uses an advertisement display device that can move like a vehicle, and stores and shops in a limited specific area that conduct sales activities in the neighborhood with customers as customers. Or it is not necessarily suitable for advertising activities by sales offices that provide various services.

Japanese Unexamined Patent Publication No. 2002-63331

  The present invention provides an electronic advertisement distribution system that can be distributed in a timely and prompt manner in place of insertion advertisements or other paper-based advertisements, avoids waste of resources and environmental destruction, and can reduce labor costs and other expenses. This is the issue.

1 of the present invention is an electronic advertisement display unit that is installed under an individual user and electronically displays advertisement information distributed via a wired or wireless transmission unit, and a request from an advertising subject. An electronic advertisement distribution system comprising an electronic advertisement distribution management center for transmitting and displaying advertisement information to the electronic advertisement display means,
The electronic advertisement distribution management center creates advertisement entity content information to be displayed in the advertisement information display column of the electronic advertisement display means for each advertisement information from a plurality of advertisement information requested by a plurality of advertising entities, and Extract the search index to be displayed in the search field, and configure each to transmit to each electronic advertisement display means,
The electronic advertisement display means can display at least an advertisement information display field for displaying the actual content of the advertisement and a search field for the user to retrieve a desired one from a large number of advertisement information on the advertisement display unit. An electronic advertisement distribution system configured as described above.

  A second aspect of the present invention employs a wired telephone line or a wireless telephone line including PHS or Air H as the transmission means in the electronic advertisement distribution system according to the first aspect of the present invention.

  The third aspect of the present invention is the electronic advertisement distribution system according to the first or second aspect of the present invention, wherein the search index includes an initial or code number of the name of the advertising subject, a type of business, a product or service, a super store or a convenience store. Or a special sales form including special discount sales, time service or limited-time events.

  According to the fourth aspect of the present invention, in the electronic advertisement distribution system according to the first or second aspect of the present invention, an index having a plurality of hierarchical structures from a large concept to a small concept is adopted as the search index.

  According to the fifth aspect of the present invention, in the electronic advertisement distribution system according to the first, second, third, or fourth aspect of the present invention, one of a search result in the search column of the electronic advertisement display means and a display result in the advertisement information display column. Alternatively, both are configured to be sent back from the electronic advertisement display means to the electronic advertisement distribution management center.

  According to a sixth aspect of the present invention, in the electronic advertisement distribution system according to the fifth aspect of the present invention, the electronic advertisement distribution center is configured to receive one or both of a search result in the received search field and a display result in the advertisement information display field. It is configured so that data processing can be performed and one or both of customer needs and usage rates for each user can be investigated.

  According to the seventh aspect of the present invention, in the electronic advertisement distribution system according to the fifth aspect of the present invention, the electronic advertisement distribution center is configured to receive one or both of a search result in the received search field and a display result in the advertisement information display field. Use this to process data, calculate the usage rate for each user, and based on the obtained usage rate for each user, distribute this electronic advertisement for each user instead of the paper media advertisement The system is configured so that a profit return coefficient for returning profits can be calculated using the difference in advertising costs due to the adoption of the system as a source.

  According to the electronic advertisement distribution system of 1 of the present invention, it is possible not only to continuously distribute the latest advertisement but also to distribute abundant and useful advertisement information as compared with a printed advertisement on a paper medium. it can. Naturally, paper, ink, and other materials such as printing advertisements are not required, waste of resources is eliminated, and expenses required for printing and distribution are also unnecessary. This is advantageous from the user's point of view because it eliminates the need for disposal of unnecessary paper media advertisements, and also has the advantage of reducing the burden on the environment.

  Advertisement distribution is performed immediately, and the handling of the time service and the like on the provider side can be finely performed. It is possible to provide services tailored to the circumstances of each day, such as the time of the honorary gift sale, festivals and other events, and local services, as well as meticulous services that take into account the weather conditions and other variable conditions of the day.

  According to the second electronic advertisement distribution system of the present invention, it is possible to employ a wired or wireless free line as the transmission means, and it is possible to effectively use a relatively inexpensive one.

  According to the electronic advertisement distribution system 3 of the present invention, the user can easily find a provider that provides a target product or service by a search operation.

  According to the four-electronic advertisement distribution system of the present invention, the user can easily know the provider of the target product or service efficiently.

  According to the electronic advertisement distribution system 5 of the present invention, data for knowing the tendency on the consumer side can be obtained.

  According to the electronic advertisement distribution system 6 of the present invention, it is possible to know the trend on the consumer side.

  According to the electronic advertisement distribution system of 7 of the present invention, it is possible to return profits to the user in cashback and other various forms based on the profit return coefficient calculated according to the utilization rate of the system. Therefore, it is possible to increase the incentive for promoting the use to the user, thereby further enhancing the advertising effect by this system.

  The present invention is basically installed in the presence of an individual user, electronic advertisement display means for electronically displaying advertisement information, and advertisement information requested by the advertising subject is transmitted to the electronic advertisement display means. And an electronic advertisement distribution management center to be displayed.

  The electronic advertisement display means includes an advertisement display unit of about A4 or more, and communication means for exchanging electronic advertisement information to be displayed, storage means for holding the received electronic advertisement information, and for displaying the electronic advertisement information And display means for searching or selecting advertisement information to be displayed on the advertisement display section, and a notebook personal computer having such a capability. Other small terminals can be employed. In addition, the electronic advertisement display means separates the advertisement display part from other parts, and when this is used in a vehicle such as a taxi or a bus, which will be described later, the advertisement display part is installed on a rear window or the like and faces the outside. To be able to deal with usage that allows advertisements to be displayed. Of course, even a vehicle such as a taxi may have only an internal advertisement display unit for customers, or may have both. In short, the advertisement display unit does not necessarily have to be integrated with other parts, and a plurality of advertisement display units may exist. In any case, when the advertisement display unit is configured to be directed to the outside, it is necessary to configure a display unit for a user's advertisement search operation close to the operation unit as necessary.

  As described above, such electronic advertisement display means is installed under individual users. As individual users, each individual home, hair salon, barber shop, hotel and Various offices or vehicles such as buses and taxis are assumed. This electronic advertisement display means is expected to be installed in such a form that the operating entity that operates the electronic advertisement distribution management center distributes the vehicle to each home, office, taxi or the like. Of course, it goes without saying that the user may install it at his own expense. And in such an electronic advertisement display means, the contents to be displayed in the advertisement display unit are generally searched and selected and displayed for the user himself / herself in each home, etc. As shown above, when displaying the advertisement display part outside on a vehicle, etc., or when displaying it for a guest, etc. at a hotel, etc., the user becomes an administrator and sees this Therefore, operation management is performed so that appropriate advertisement contents are displayed by searching for appropriate advertisement contents.

  Further, the electronic advertisement display means displays at least an advertisement information display field for displaying the actual content of the advertisement and a search field for the user to search for a desired one from a large number of advertisement information. Configure to get. Such an advertisement information display field and a search field are obtained by applying such processing to the advertisement information sent from the electronic advertisement distribution management center using a tag language or various script languages or other languages. The electronic advertisement display means interprets this information and displays it as such, or the advertisement information sent from the electronic advertisement distribution management center includes the actual content display of the advertisement and the search index corresponding thereto. On the other hand, the electronic advertisement display means for receiving the information can be configured so that the former is displayed in the advertisement information display column and the latter is displayed in the search column by software provided for the electronic advertisement display means.

  Note that the actual content display of the advertisement is information related to a product to be sold or a service to be provided, and information related to a seller or a provider (advertisement subject). Information related to products and services is related to the type, appearance, quality or grade, consideration, time of sale or provision of products and services, etc. Information related to sellers and providers (advertising entities) is their name, logo mark , Shop name, location (including map), telephone number, fax number, e-mail address, URL, etc. These pieces of information include image information in addition to character information, and can also use moving images.

  The search index is a keyword for searching the actual content of an advertisement that the user wants to see or show to a related third party. For example, the initial of the name of the advertising subject, a code number or a name, an advertisement All or part of the main business type, types of products or services handled, sales forms including superstores or convenience stores, or special sales forms including special discount sales, time services or limited-time events, etc. .

  Such a search index can be searched by arranging all the indexes in the same column without using a hierarchical structure. However, a hierarchical structure (tree structure) can efficiently access the target advertisement information. It becomes possible. For example, the search index can be classified into a large concept and a small concept, or an intermediate concept between them, and the search column can be configured in a plurality of hierarchical structures from an upper large concept to a lower small concept.

  Such a hierarchical structure advances, for example, from a genre display (clothing, food, electrical appliances, ceramics, stationery) indicating a large concept to a store form indicating a medium concept, a small concept location block, and the like. When selected, a specific name of one or more stores belonging to the store can be displayed. By adopting a search method that sequentially searches from large concepts to small concepts in this way, it becomes a tree-like search that reaches the target product or service, so it can easily cover a wide range of products and services and select efficiently It becomes possible to do.

  Such a hierarchical structure should be configured as, for example, normal advertising information related to a product or service that is a large concept, more advanced attention information that is a medium concept, more advanced special information that is a small concept, etc. Is also possible. Alternatively, it is possible to adopt a structure such as general information relating to purchase and service use as a large concept, production area information / producer information as a medium concept, and listening information as a small concept.

  The electronic advertisement display means is configured to send back one or both of the search result in the search field and the display result in the advertisement information display field from the electronic advertisement display means to the electronic advertisement distribution management center. You can also.

  The search result in the search column is an index including a table of contents of the advertisement information obtained by searching the user for access. That is, the information related to the specific advertisement information that the user tried to access, the specific advertisement information searched one or more times and the number of times the search was performed. The display result in the advertisement information display column is information related to the advertisement information actually displayed by the user in the advertisement information display column. The specific advertisement information displayed one or more times and the number of times the information is displayed It is.

  In addition, as described above, the electronic advertisement distribution management center transmits the advertisement information requested by the advertisement main body to the electronic advertisement display means, and displays the information directly from the advertisement main body or through an advertising agent. The requested advertisement information received indirectly is processed into electronic advertisement information that can be displayed by the advertisement display means and transmitted, and depending on the configuration, feedback of search result information etc. transmitted from the electronic advertisement display means It also receives information and processes it.

  The advertisement information handled by this electronic advertisement distribution system should be distributed throughout the year by the advertising entity, or by specifying seasonal, monthly, weekly, or other regular or irregular sale dates, etc. This is advertisement information related to the requested product or service. Such advertisement information includes information such as a winning thanks sale for which it is difficult to specify the date and time in advance, a sale related to a special event limited in due date, information on sales of a product or a service provided due to weather conditions, etc. In the electronic advertisement distribution management center, it is appropriate to create and manage the advertisement information by creating a database related to the advertising subject information and a database related to the advertising entity content information.

  The processing of the requested advertisement information is roughly divided into two, one of which is in the advertisement information display column of the electronic advertisement display means for each advertisement information from a plurality of advertisement information requested by a plurality of advertising entities. The actual content information of the advertisement to be displayed is created, and the other is to extract the search index to be displayed in the search field of the electronic advertisement display means. Note that the actual content information and the search index of the advertisement are as described above.

  Further, as described above, the advertisement content information and the search index are related to the configuration of the electronic advertisement display means by using a tag language or various script languages or other languages. It is processed so that the advertisement information display column and the search column are displayed while forming the advertisement information display section, or the formation of the advertisement information display column and the search column is left to the electronic advertisement display means, and the electronic advertisement distribution management center Based on the information from the above, it is only necessary to divide the display into the actual content display of the advertisement and the corresponding search index.

  When the electronic advertisement distribution management center is configured to send back one or both of the search result in the search column and the display result in the advertisement information display column from the electronic advertisement display unit as described above. As a matter of course, one or both of the received search results and display results can be used to perform data processing so that one or both of the customer needs and the usage rate for each user can be investigated.

  Alternatively, the data processing is performed by using one or both of the search result in the received search field and the display result in the advertisement information display field, the usage rate for each user is calculated, and the obtained use obtained Based on the usage rate for each user, a profit reduction coefficient is calculated for each user to return the profit using the difference in advertising costs as a result of adopting this electronic advertisement distribution system instead of paper media advertisement Can be configured.

  More specifically, by creating a database based on the information sent back and processing it in various ways, the current needs for products or services, comparison of the number of accesses for each advertising entity that handles similar products or services, It is possible to obtain results from various viewpoints such as a regional difference between advertising entities that handle products or services, a relationship between a user's age group and an access target, and the like. It is also possible to count the number of accesses for each user.

  The profit reduction coefficient calculated based on the usage rate for each user is a coefficient for determining the amount and amount when cashback or premiums are provided to the user. It is a numerical value proportional to.

  The transmission means for exchanging electronic advertisement information and other information between the electronic advertisement distribution management center and the electronic advertisement display means can adopt a wired telephone line or a wireless telephone line including PHS and Air H. . As the transmission means, either wired or wireless can be used depending on the location conditions or scale.

  Therefore, according to the electronic advertisement distribution system of the present invention, the user who has installed the electronic advertisement display means browses the advertisement information based on the request of the advertising subject by the electronic advertisement display means as needed or as needed. It is possible to efficiently select products or services provided by the advertising subject and actually purchase them. Or, if necessary, the advertisement information based on the request of the advertising body can be browsed by a third party by the electronic advertisement display means at the appropriate time or at any time, and the product or service provided by the advertising body to the third party can be efficiently performed. You can choose and provide a chance to buy them in reality.

  According to such an electronic advertisement distribution system, it is possible to search for advertisement information according to the user's wishes, and to freely browse and browse only the advertisement information that the user wants to view or want to view. There is no need to find the desired advertisement information from a large amount of paper media such as advertisements, and from the viewpoint of individual users, a lot of printed advertisement information other than some advertisements required by the users There is no problem of wasting resources that produce wasted advertising prints. Therefore, the problem of having to process such a large amount of unnecessary printed matter does not occur.

  In addition, as described above, the advertisement information transmitted from the electronic advertisement distribution management center determines the period of time that should be displayed on the electronic advertisement display means according to the application of the advertising subject and the rules of compliance, etc. Is not limited to once / day as in a newspaper insert. In other words, it can be set freely, whether in hours or days, and the necessary advertisement information can be transmitted to the electronic advertisement display means at the required time, and can be deleted when the contract period expires It is.

  Therefore, the advertising subject can make his / her advertisement information on the electronic advertisement display means displayable when it is useful or necessary for it, and disable it when it becomes unusable or unnecessary. It is possible to concentrate costs only on useful times. Furthermore, the user can access only information that is currently valid, and can also access new advertisement information quickly.

  For example, when a user wants to receive or want to receive some kind of shopping or service, the user can use the electronic advertisement display means installed in his / her home, office or vehicle, etc. It is possible to check or check advertisement information of a product or a service desired to be received, and use it for selection of an appropriate product or service by oneself or a third party.

  In this case, first, only the advertisement information related to the product or service is retrieved and retrieved in the search field of the advertisement display unit, and the advertisement information is displayed in the advertisement information display field. This search is performed by, for example, searching for the type of product or service, and further narrowing down some areas obtained by the provider of the product or service (advertisement subject) (such as an area close to the user's home). It can be limited to the advertisement information of the provider (advertisement subject). As described above, the search method can be configured in various ways. The search is performed according to a specific configuration, and in any case, the provider (advertisement subject) of the target product or service is selected. It can be easily found.

  If there is only one advertisement information such as the target product found in this way, only that information can be displayed, and if there are a plurality of advertisement information, it can be displayed sequentially. In the search field, a list of advertisement information of the provider (advertisement subject) related to the product or service hit by the search is displayed, and the corresponding advertisement information is selected by selecting a desired one from these or by clicking sequentially. Can be displayed in the advertisement information display field.

  In the advertisement information display column, information on the product or service and information on the provider (advertisement subject) are displayed. The way of display depends on how the advertisement information is processed. For example, all information is displayed on one screen, and information that does not fit in the advertisement information display field can be browsed while sequentially scrolling. Alternatively, only the index is displayed on the initial screen, and the user can browse individual information by clicking on the desired one. The contents of the information are as described above.

  In this way, the user can easily or quickly obtain information on a desired product or service together with information on the provider (advertisement subject).

  In addition, as described above, the user can search in various modes using various search indexes, such as providing various types of stores and providing limited-time products or services, as described above. And the search purpose can be achieved.

  Further, as described above, the search result by the user and the display result of the advertisement information based on the search result are configured such that one or both of them are sent back from the electronic advertisement display means to the electronic advertisement distribution management center. In such a configuration, the electronic advertisement distribution management center can perform various profitable operations using one or both of the search result information and the display result information. .

  For example, the electronic advertisement distribution management center incorporates necessary software, performs data processing using one or both of the received search results and display results, customer needs, usage rate for each user, It is also possible to compare the number of accesses for each product or service, and investigate the relationship between the user's age group and the access target. In addition, the profit reduction coefficient is calculated based on the usage rate for each user, and the profit from the difference in advertising costs due to the adoption of this electronic advertisement distribution system instead of paper-based advertising is provided to each user. Can also be reduced. More specifically, the return of profit is to provide each user with a cashback, giveaway, etc. after determining the amount and amount according to the profit return coefficient. Such cashback becomes an incentive for the user to use the system, and the advertising effect of the system can be further improved.

As shown in FIG. 1, the electronic advertisement distribution system of this embodiment comprises an electronic advertisement distribution management center 1 and a plurality of electronic advertisement display means 2, 2,.
Among the above, the electronic advertisement distribution management center 1 similarly includes a management computer 11 and a receiving / distribution communication means (transmission means) 12, as shown in FIG. 11a, a storage unit 11b, and an input / output unit 11c.

  The arithmetic unit 11a reads the main program and other programs stored in the program area 11b1 of the later-described storage unit 11b, executes the program, and automatically executes the advertisement information including the requester information received from the advertiser. Display advertisement data (display data relating to products or services) displayed on the post-display advertisement display unit 2a1 by the electronic advertisement display means 2, 2... Create provider data (provider 4 corresponding to the product or service to be provided, that is, display data related to the advertising subject) and search index data, and store each in the display data area 11b3 of the storage unit 11b, Further, based on the contents of the received order, the customer database (database about the advertising subject) in the database area 11b2 and the received order data Display advertisement data and display provisions that should be displayed after the present time through the communication means 12 for receiving / delivering based on the order data in the order database. The person data and the search index data are read from the storage unit 11b and distributed to the electronic advertisement display means 2, 2,...

  In addition, the calculation unit 11a displays a display result of the advertisement information transmitted from the electronic advertisement display means 2, 2... (Which advertisement information is currently displayed in the advertisement information display column 3a after the advertisement display unit 2a1). Information), register them in the display result database of the database area 11b2, and operate this display result database to change the consumer's preference for goods or services, the preference tendency by region, and the overall needs And the result is stored in the result storage unit in the database area 11b2. Needless to say, the administrator can refer to the information stored in the result storage unit at any time.

  As described above, the storage unit 11b has the program area 11b1, the database area 11b2, and the display data area 11b3, and stores the data described above.

  The input / output unit 11c is a communication for exchanging data via the keyboard for inputting commands and small data for the administrator to operate the management computer 11 and the communication means 12 for receiving and delivering. Interface, a drive device for reading and writing data on a flexible disk, a drive device for reading and writing data on a magneto-optical disk, and the like.

  The receiving / distributing communication means 12 is a communication means for exchanging the above-mentioned data between the management computer 11 and the electronic advertisement display means 2, 2,... Adopted means to exchange them through.

  Further, as shown in FIG. 2, the electronic advertisement display means 2, 2,... Employ a notebook personal computer 2a and a PHS as a communication means (transmission means) 2b attached to the notebook personal computer 2a as main components in this embodiment. It is a thing.

  As shown in FIG. 2, the notebook personal computer 2a is a commercially available one, and a liquid crystal display having a size corresponding to A4 is in charge of the advertisement display unit 2a1, and the personal computer 2a2 communicates with the communication means according to a program incorporated therein. 2b, the display advertisement data, the display provider data and the search index data transmitted therethrough are stored, and the advertisement display section 2a1 is displayed on the right wide advertisement information display column 3a and its display It is displayed in the form of a narrow search field 3b on the left side, and further, the latter search field 3b is controlled to display a search index for a user search. In addition, the personal computer main body 2a2 performs a search operation according to the user's operation, displays the search result, and displays the advertisement data for display and display in the advertisement information display field 3a according to the user's selection based on the search result. Control to display provider data and the like. The display result in the advertisement information display field 3a is also transmitted to the management computer 11 of the electronic advertisement distribution management center 1 through the communication means 2b.

  The personal computer main body 2a2 functions as an input means for the user to operate the keyboard KB and the connected mouse M provided on the upper surface of the personal computer main body 2a2. Further, the front surface of the liquid crystal display constituting the advertisement display unit 2a1 is used. The touch panel arranged in the above is also configured to function as input means. Therefore, the search operation for the advertisement information can be performed by using the keyboard KB or mouse M or by touching the corresponding part of the advertisement display unit 2a1 using the touch panel. The display operation of advertisement information can also be performed by them.

  Therefore, according to the electronic advertisement distribution system of this embodiment, the electronic advertisement display means 2, 2... Receive the advertisement information processed as described above from the electronic advertisement distribution management center 1. 2... Is transmitted via the receiving / delivery communication means (transmission means) 12, the communication line and the communication means 2 b before the start of the period that should be displayed in 2..., And the electronic advertisement display means 2, 2. It is stored in the personal computer main body 2a2 and can be displayed. Further, information whose display period has elapsed is deleted on the electronic advertisement display means 2, 2,.

  Therefore, a user who installs these electronic advertisement display means 2, 2... In his / her own home may request the provider (advertisement subject) 4 by the electronic advertisement display means 2 as needed. It is possible to browse the advertisement information based on the information, and to select the goods or services that are effective at that time and provide them effectively and purchase them.

  For example, when a user wants to receive some kind of shopping or service, as described above, the electronic advertisement display means 2 installed in his / her home is used to purchase a product or a receipt target. The advertisement information of the service can be checked, and can be used for appropriate selection in terms of the perspective of the location of the provider 4, the price or price of the product or service, or the quality thereof.

  In this case, first, it is possible to search for advertisement information related to the product or service in the search field 3b of the advertisement display unit 2a1. This search is performed by clicking the corresponding button in the search field 3b with the mouse M of the personal computer main body 2a2, and performing the same operation with the keyboard KB, or the button arranged on the front of the advertisement display unit 2a1. This can be done by touching the upper touch panel.

  This search is, in terms of content, for example, searching by product or service type, and further narrowing down the location of the product or service provider 4 and repeating the search operation to one or more appropriate number of providers. 4 advertising information. Since a list of advertising information such as hit products for each search operation is displayed, it is only necessary to repeat the search operation by changing the keyword (search index) until the number reaches an appropriate number while checking the number . Of course, it is needless to say that the search operation may be stopped when a large number of pieces of advertisement information are hit, the list is listed, and one of the advertisement information is selected and displayed. In any case, the target product or service provider 4 can be easily found.

  The advertisement information can be displayed by clicking a button attached to each advertisement information in the list with the mouse M or touching a part on the button of the touch panel. Needless to say, this display is performed in the advertisement information display field 3a of the advertisement display unit 2a1. The display contents are the display advertisement data and display provider data corresponding to the advertisement information display selected by the click operation of the list, etc., and are received via the communication means 2b in advance as described above. It is that stored in the main body 2a2.

  In the advertisement information display field 3a, first, display advertisement data that is information relating to goods or services is displayed, and then a specific button shown in a part of the display is clicked with the mouse M or a corresponding part of the touch panel is displayed. Display provider data that is information about the provider 4 is displayed by touching. When both display amounts are small, they are displayed at once. Each of the display advertisement data and the display provider data displays all of the information on a single screen, and a portion that does not fit in the advertisement information display field 3a can be browsed while sequentially scrolling.

  The content of the information is information related to a product or service that is displayed in a general insert advertisement with respect to the display advertisement data, and the type and quality, and further, the price or the consideration. Also includes product photos. A limited-time product indicates the period of its offer, and if it is sold at a specific price only during that period, the price is shown. Or a discount rate etc. are shown. If a product or service is offered in a special way, it is indicated. As described above, all information that can be displayed in a general insert advertisement is included.

  The display provider data is data relating to the merchandise seller or service provider 4, and the name, shop name, location, telephone number, FAX number, e-mail address or URL, and further the location of the provider 4. The map etc.

  It should be noted that the advertisement information can be displayed as long as there is only one piece of advertisement information such as a hit product, and it can be sequentially displayed if there is a plurality of advertisement information. Of course, it is also free to display only a part of many. The display operation is as described above.

  Thus, the user can easily and quickly obtain information on the desired product or service together with information on the provider 4.

  In this embodiment, the display result of the advertisement information by the user is sent back from the electronic advertisement display means 2 to the electronic advertisement distribution management center 1. The meaning of the display result is as described above. The electronic advertisement distribution management center 1 receives these display results via the receiving / distributing communication means 12, the communication line and the communication means 2b, and displays them in the display result database of the database area 11b2 in the storage unit 11b of the management computer 11. As described above, the display result database is operated to perform the operation of calculating the tendency of preference for each individual product or service, the tendency of preference by region, and the needs of the whole. It operates so as to be stored in the result storage unit in the database area 11b2. Of course, the information stored in the result storage unit can be referred to by the administrator at any time.

  As shown in FIG. 1, the electronic advertisement distribution management center 1 always receives an advertisement request directly from a product or service provider 4, 4,... Or indirectly through an advertising agent 5, 5,. , Receiving advertisement information including information on the providers 4, 4... And using the management computer 11, automatically processing the advertisement information or processing it with the assistance of the operator while receiving assistance. The display advertisement data (display data related to products or services) displayed on the advertisement display section 2a1 of the electronic advertisement display means 2, 2..., Display provider data (advertisements corresponding to the provided products or services, etc.) Display data related to the subject) and search index data are created, and the operations are performed to store them in the display data area 11b3 of the storage unit 11b.

  Also, based on the contents of the received order, registration or updating of data in the customer database (provider: database on the advertising subject) and the received order database in the database area 11b2 and other processes are performed, and received based on the received order data in the received order database. Display advertisement data, display provider data, and search index data that should be displayed after the present time are transmitted from the storage unit 11b to the electronic advertisement display means 2, 2,. The delivery operation is performed.

Therefore, according to such an electronic advertisement distribution system, it is possible to search advertisement information according to the user's wishes, and to freely and efficiently browse only the advertisement information that is currently desired to be browsed.
The providers 4, 4... Allow the advertisement information on the electronic advertisement display means 2, 2... To be displayed when it is useful or necessary for the provider, and cannot be displayed when it becomes unusable or unnecessary. It is possible to concentrate costs only on useful times.

  In addition, the display result of the advertisement information of the user can be fed back to be a useful material for subsequent sales activities.

The block diagram which shows the structure of the electronic advertisement delivery system of one Example. Schematic explanatory drawing which shows an electronic advertisement display means.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Electronic advertisement delivery management center 2 Electronic advertisement display means 2a Notebook computer 2a1 Advertisement display part 2a2 Personal computer body 2b Communication means (transmission means)
3a Advertising information display field 3b Search field 4 Provider (Advertising entity)
5 advertising agent 11 management computer 11a arithmetic unit 11b storage unit 11b1 program area 11b2 database area 11b3 display data area 11c input / output unit 12 communication means for transmission / reception (transmission means)
KB Keyboard M Mouse

Claims (7)

Electronic advertisement display means for electronically displaying advertisement information distributed via a wired or wireless transmission means installed under each user, and advertisement information requested by the advertising subject. An electronic advertisement distribution system comprising an electronic advertisement distribution management center to be transmitted and displayed on a display means,
The electronic advertisement distribution management center creates advertisement entity content information to be displayed in the advertisement information display column of the electronic advertisement display means for each advertisement information from a plurality of advertisement information requested by a plurality of advertising entities, and Extract the search index to be displayed in the search field, and configure each to transmit to each electronic advertisement display means,
The electronic advertisement display means can display at least an advertisement information display field for displaying the actual content of the advertisement and a search field for the user to retrieve a desired one from a large number of advertisement information on the advertisement display unit. An electronic advertisement distribution system configured as described above.   The electronic advertisement distribution system according to claim 1, wherein a wire telephone line or a wireless telephone line including PHS and Air H is adopted as the transmission means.   As the search index, the initial name or code number of the advertising subject, the type of business, the type of goods or services, the business form including the superstore or convenience store, or the special sales including special discount sales, time service or limited-time events The electronic advertisement distribution system according to claim 1 or 2, wherein all or part of the form is adopted.   The electronic advertisement distribution system according to claim 1 or 2, wherein an index having a plurality of hierarchical structures from a large concept to a small concept is adopted as the search index.   A configuration in which one or both of a search result in the search column of the electronic advertisement display means and a display result in the advertisement information display column is sent back from the electronic advertisement display means to the electronic advertisement distribution management center. 2, 3 or 4 electronic advertisement distribution system.   The electronic advertisement distribution center performs data processing using one or both of the search result in the received search column and the display result in the advertisement information display column, and either one of the customer needs and the usage rate for each user. Alternatively, the electronic advertisement distribution system according to claim 5 configured to be able to investigate both.   The electronic advertisement distribution center performs data processing using one or both of the search result in the received search column and the display result in the advertisement information display column, calculates the usage rate for each user, and Based on the obtained utilization rate for each user, for each user, to return profits by using the difference in advertising costs as a result of adopting this electronic advertisement distribution system instead of paper media advertisement The electronic advertisement distribution system according to claim 5, configured to calculate a profit reduction coefficient.

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