JP2007323523A - Campaign notification method, campaign notification program and campaign notification system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a campaign notification method, a campaign notification program and a campaign notification system, capable of effectively appealing campaign information to invite a customer's buying intention by dynamically displaying only campaign information for a commodity desired by the customer. <P>SOLUTION: An order commodity inputted by a user and the order number thereof are compared with campaign information preset by a seller, the information containing campaign object commodities, and privilege application conditions and privilege contents thereof. When the order commodity is set as such a campaign object commodity, privilege application information for privilege application condition for the campaign object commodity concerned and the privilege content therefor are notified to the user. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

  The present invention relates to a campaign notification method in order sales of photographic prints and other products using a communication network such as the Internet, a program for causing a computer to execute the method, and a campaign notification system.

With the spread of communication networks such as the Internet, sales of products on the Internet, distribution of information for sales promotion, and the like are now widely performed.
As a sales promotion method for product sales using the Internet, for example, Patent Document 1 discloses a list of specific products that are sales promotion targets, specific points and target periods applied to the specific products, in an order reception screen. Is displayed, and a method for encouraging customers to purchase a specific product in a specific period is described.
However, in this method, for example, all of the products (product materials) in the category selected by the customer, such as “home appliances”, for which a specific point is set are always displayed. If the desired product is not the target product, the display becomes annoying for the customer. In addition, it is not known whether the product to be ordered is the target of a specific point unless the customer confirms it by looking at the list, but the search for the target product is performed when the number of target products is large. Is particularly troublesome, and if it cannot be found, the customer will not be satisfied even though a specific point is applied.

On the other hand, in various stores, in order to encourage customers to visit the store, points corresponding to the purchase amount are given and services are provided according to the number of accumulated points. In Patent Document 2, regarding the provision of a service using such a point system, the customer can confirm the number of points owned by the customer and the service contents available at the number of points via the Internet. A method is described.
In this method, a customer's availability condition is taken into consideration, and only a service corresponding to the number of points held by the customer among a plurality of services is displayed. However, in this method, the number of points used for each service does not change according to the order quantity and the benefit is not set for a service that can be exchanged for points.

Further, in Patent Document 3, as a method for carrying out a campaign for a customer through a corporate alliance, the campaign operation server accepts campaign information provided by the campaign alliance partner from the campaign alliance partner, and the user (company, etc.) When setting up a campaign based on an alliance agreement, the user can benefit by listing the campaigns available to the user, including their content and participation conditions, on the affiliate agreement preparation screen. It describes how to operate the campaign so that you can collaborate with other companies.
In this method, when a plurality of campaigns are set, the customer can select application of a desired campaign from various campaigns according to the contents of the order.
However, on the order screen used by the customer, the entire screen is used for displaying various information such as the contents, provision destination, application conditions, period, etc. of each of a large number of campaigns. Therefore, when the campaign for the desired order content is not set, such display is only troublesome for the customer.

JP 2002-063465 A JP 2002-352326 A JP 2004-287820 A

  The present invention solves the above-mentioned problems of the prior art, and dynamically displays only campaign information related to the products desired by the customer, thereby effectively appealing the campaign information and incentivizing customers to purchase. It is an object to provide a campaign notification method, a campaign notification program, and a campaign notification system.

In order to solve the above problems, the present invention is a campaign notification method in order sales of products using a network,
Compare the order product entered by the user and the number of orders with campaign information including the campaign target product, privilege application conditions, and privilege content preset by the seller,
Provided is a campaign notification method for notifying the user of privilege application information relating to the privilege application condition and the privilege content for the campaign target product when the ordered product is set as the campaign target product. .

Here, it is preferable that the privilege application information indicates the number of remaining orders for satisfying the privilege application condition when the number of orders does not satisfy the privilege application condition.
Moreover, it is preferable that the privilege application information indicates that the privilege content corresponding to the privilege application condition is applied when the number of orders satisfies the privilege application condition.
Further, the notification of the privilege application information is preferably performed by display on the user terminal, and is preferably performed by pop-up display on the user terminal.

  Moreover, this invention provides the program for making a computer perform the campaign alerting | reporting method in any one of the said.

Furthermore, the present invention provides a network order server that accepts orders for products via a network;
A user terminal that accepts input of order materials from the user and the number of orders,
When the network order server transmits the order screen information managed by the network order server in response to a connection request from the user terminal, the network order server sends the campaign information and the campaign notification method described above to a computer. Sending a program to be executed to the user terminal;
The user terminal provides a campaign notification system that executes any one of the campaign notification methods according to the program.

The present invention also includes a network order server that accepts orders for products via a network;
A user terminal that transmits information on the order product input by the user and the number of orders to the network order server;
The network order server provides a campaign notification system that executes the campaign notification method according to any one of the above, based on information on the order product and the number of orders transmitted from the user terminal.

  According to the present invention, since only the campaign information related to the product desired by the customer is dynamically displayed, the campaign information can be effectively appealed, and the customer can easily obtain useful campaign information. In addition, since it is possible to notify the customer of campaign information according to the order contents that the customer wants to order, the customer's willingness to purchase can be stimulated, and the customer can efficiently consider the application conditions of the campaign. You can place an order.

  A campaign notification method, a campaign notification program, and a campaign notification system according to the present invention will be described below in detail based on preferred embodiments shown in the accompanying drawings.

FIG. 1 is a conceptual diagram showing a schematic configuration of an image network system using the campaign notification method of the present invention.
The image network system 10 in the illustrated example (hereinafter referred to as the network system 10) receives orders for (photo) prints and the like from customers using a communication network such as the Internet, and creates products according to the orders. This is a system for developing a so-called net print service (online print service). The network system 10 also provides a so-called electronic album service that allows images (image data) transferred from customers to be stored / managed and viewed.
The network system 10 implements the campaign notification method of the present invention in the processing of accepting print orders made by customers. That is, the network system 10 also functions as a campaign notification system of the present invention.

Such a network system 10 basically includes a network center 12 that is a network order server (center server) of the present invention that supervises / manages the network system 10, and a customer (system user) orders prints. The order channel 14 (14a, 14b), which is a user terminal to perform, a lab system 16 possessed by a printing company (hereinafter referred to as a lab), and a retailer that functions as a retailer serving as an intermediary between the customer and the lab. And a tailor system 18 (18a, 18b).
In the illustrated network system 10, the network center 12, the order receiving channel 14, and the retailer system 18 are connected to each other via a public communication network such as the Internet, and the lab system 16 is connected to the network center 12. Connected with a dedicated communication line. The lab system 16 may be connected not by a dedicated line but by a communication network such as the Internet.

  In the network system 10, the retailer system 18 can search for customer information (member information) stored in the network center 12, and the network center 12 can search from the retailer system 18. The customer information (member information) regarding the retailer system 18 can be downloaded in response to the request of the retailer. Therefore, the retailer system 18 and the network center 12 are generally You may connect by URL different from URL which a user (customer) can use.

  In FIG. 1, in order to simplify the drawing and clearly show the configuration of the network system 10, two order receiving channels 14 (14a, 14b), two retailer systems 18 (18a, 18b), and one Although the lab system 16 is shown, the present invention is not limited to this. Usually, a large number of order channels 14 and retailer systems 18 are connected to a communication network, and a number of lab systems 16 corresponding to the order quantity from them are provided.

  Next, with reference to FIG. 2, the structure and function of each part of the network system 10 and the order processing in the network system 10 will be described.

The network center 12 is the core of the network system 10, and provides services directly to the order receiving channel 14, support for providing services to the order receiving channel 14 of the retailer system 18, and management of order processing in the laboratory system 16. Etc.
The network center 12 has a program for executing the campaign notification method of the present invention in the network center 12 or causing the retailer system 18 to execute the program.

The order receiving channel 14 receives a print order by a customer, and is basically installed in a personal computer (hereinafter referred to as a PC) that can be connected to the communication network possessed by the customer or in a print order reception store. It is configured using a print ordering terminal connected to a network.
The order channel 14 is a network center 12 (managed by the network center 12) using a known web browser such as Microsoft's Internet Explorer ^TM and Netscape Communicator ^TM. The web site (published on the communication network) is accessed (connected) and print order processing is performed.
The order receiving channel 14 is not connected to the network center 12 from the beginning, but first, a web screen (web screen serving as an entrance for accessing the network center 12) that the retailer system 18 discloses on the communication network (on the web). And access to the network center 12 (a front end described later) from this web screen.

In addition to this, the order receiving channel 14 may be provided using a general-purpose application (software) or a web site or using order software that is an ordering application dedicated to the network system 10. . The above web sites include "OPW (Online Printing Wizard)" of Microsoft Windows XP ^TM , "FinePix viewer" of Fuji Photo Film, "PictureIt (PictureIt Express)" of Microsoft, Germany of Fuji Photo Film Examples include “Foto Factory” which is an image-related site managed / operated by a corporation, “MSN (Europe)” which is a web site managed / operated by Microsoft.
One order receiving channel 14 may correspond to one of web browser, software such as OPW, and dedicated order software, or may correspond to two or more of these.

A customer who uses the order receiving channel 14 belongs to any one of a plurality of retailer systems 18 and is classified into a center member and a retailer member according to the type of the retailer system 18 to which the customer belongs. A member who belongs to the retailer system 18 that does not manage member information but entrusts the management to the network center 12 is a center member, and a member that belongs to the retailer system 18 that manages member information is a retailer member. It is.
Regarding the campaign notification system of the present invention, information regarding the campaign is notified to both the center member and the retailer member in the same manner.

  The retailer system 18 is a system that acts as an intermediary between a customer and a lab, and includes, for example, a PC, a workstation (hereinafter referred to as WS), a server device, and the like.

For example, in the European photographic print industry, there is an intermediary called a retailer that mediates between a customer and a lab. The retailer contracts with the lab, sets up a reception desk for print orders by requesting a cosmetic store or drug store, accepts print orders from customers, delivers the received print orders to the lab, and if necessary The finished print is received from the lab, sent to a store such as the designated reception desk, and sent to the customer's home.
That is, in this distribution system, the customer feels like ordering prints from the retailer without being conscious of the laboratory at all.

The retailer system 18 plays the role of this retailer in the network system 10, and is, for example, a system (apparatus) possessed by the retailer, which is the aforementioned broker.
As described above, the retailer system 18 is connected to the network center 12 and the order receiving channel 14 by a communication network such as the Internet (see FIG. 1).

  The retailer who is the administrator of the retailer system 18 has established his own home page 26 as shown in FIG. 5 on the communication network (on the web). On the home page 26 of the retailer system 18, information related to the print service and information related to merchandise handled at the store (including product production and ready-made processing services, etc.) are posted. Moreover, the homepage 26 can be differentiated from other stores by having a unique design and configuration including the retailer's own logo, regional information, and the like. The homepage 26 of the retailer system 18 may be on a homepage service on the Internet, or the retailer itself may operate a web server in the retailer system 18 or the like.

  In addition, the retailer stores order screen information and campaign information related to the net print service in the net center 12 separately from the home page. The order screen information stored in the network center 12 can be set as a template by the retailer. On the retailer home page 26, an order button 28 for placing a print order is arranged, and the home page 26 is linked to the retailer order screen stored in the network center 12 by the order button 28.

In the network system 10, the order receiving channel 14 using a web browser cannot directly access the network center 12 (a front end described later). When using the order receiving channel 14 using a web browser, the customer accesses the network center 12 from a web screen such as a home page that the retailer system 18 discloses on the communication network.
When using the order receiving channel 14 using OPW or the like, the customer basically accesses the network center 12 after selecting a retailer. Further, when using the order receiving channel 14 using order software, the retailer is uniquely determined, or similarly, after selecting the retailer, the network center 12 is accessed.
Therefore, also in the network system 10 of the present invention, the customer can place an order such as a print with the sense of ordering from the retailer without being aware of the network center 12 and the laboratory (lab system 16).

  As described above, the retailer system 18 does not manage the member information, but entrusts the management to the network center 12 (for example, the retailer system 18a), and the retailer system 18 manages the member information. There is a tailor system 18 (for example, a retailer system 18b). Each retailer system 18 is pre-selected as to which type (whether or not to manage member information at its own store), and is registered in the network center 12 with its contents. The type is determined by selection of an administrator (retailer) of each retailer system 18.

  The retailer system 18a that does not manage member information does not perform authentication when a member registered there, that is, a center member (for example, corresponding to the order receiving channel 14a) accesses the network center 12 for print ordering. Also, member information is not acquired. Accordingly, the order information and member information from the center member order receiving channel 14a are transmitted to the network center 12 as they are.

On the other hand, the retailer system 18b for managing member information has the same function and member information database as member registration / authentication of the network center 12 to be described later, and registers its own members (retailer members) in its own system. Then, the member information is registered in the member information database 19. Further, when the own member accesses the network center 12, the member is authenticated in the own system.
That is, when the retailer member accesses the network center 12 from the order receiving channel 14b for the print order, the retailer system 18b obtains the member information after the authentication and stores it in the member information database 19. At the same time, a unique order code that can be identified in the own system is added to the order information that the order receiving channel 14 b transmits to the network center 12.

  In the network system 10 of the present invention, the retailer system 18 and a lab system 16 described later may be configured as one system.

The network center 12 supervises the network system 10 and, as an example, is configured by combining a PC, WS, network device, server device, storage device, and the like.
The network center 12 stores / manages images and various information such as images sent from customers, order information such as member information, prints, and information for managing and operating the network system 10. It has a file server (DB / FS) 12a.
As a center server connected to the Internet, the net center 12 manages order page information and campaign information of a plurality of retailer systems 18 and stores images uploaded by customers from the order receiving channel 14 for print orders. To do.

As conceptually shown in FIG. 2, the network center 12 includes a front end that is a system (production environment) that actually operates and a back end that is a setting / operation check system (evaluation environment).
The front end is a site for receiving customer orders and can be accessed through the order receiving channel 14. That is, the front end provides a function such as a user interface for a customer to order a print, upload an image, and the like.

On the other hand, the back end is a site for managing the network system 10 and the network center 12.
In other words, the back end is an environment prepared for customization when the retailer makes changes to the template of his homepage, etc., and the retailer changes the design of the order screen template of his store in the back end and confirms it. And set a due date to be reflected on the front end. The net center 12 copies the back-end order screen to the front end at a predetermined time on the designated date. The retailer can set the date to be reflected on the front end so that the retailer can add a sense of the season to the ordering screen or incorporate its own anniversary.

Only the system that manages / operates the network system 10 such as the management system 24 that manages the network center 12, the retailer system 18, and the laboratory system 16 can access the back end, and cannot be accessed by the order receiving channel 14.
When the retailer changes his home page template, the retailer system 18 is connected to the back end via a line different from the line connected to the front end. In this way, by using a separate line for connection to the back end, the back end cannot be accessed from the order channel 14 of a general user (customer), so the security of the back end of the network center 12 can be improved. it can.

  When a customer who wants to request a network print service browses the retailer's homepage through the order receiving channel 14 as a user terminal and clicks an order button on the homepage, the retailer in the production environment in the linked net center 12 is displayed. The order page of the retailer in the net center 12 is displayed on the order receiving channel 14. The user (customer) can upload an image or place an order without being aware of the network center 12, that is, while staying within the familiar retailer site.

In the net center 12, the front end includes a store search site block, a member registration / authentication block, an album function block, a share box function block, an order web block, and a campaign provision block. These provide functions that can be used by the order receiving channel 14 using a web browser.
The customer uses the order receiving channel 14 to access the front end of the network center 12 from a web screen such as a home page published by the retailer system 18 on the communication network, and uses the following functions provided by the above blocks. can do.

  The store search site block provides a search web site for a customer who has not yet received a store for receiving a commercial product such as a print to search for an available store. For example, by accessing a store search site through the order receiving channel 14 and specifying a country, a list of stores available in that country, information on each store, and the like are displayed.

The member registration / authentication block provides functions such as member registration of the center member, change of registered member information, and member authentication (sign-in). In the illustrated network center 12, authentication is performed using a member ID (identification information, for example, an identification number) and a password set for each member. Member information is managed by a back-end member management block which will be described later.
The retailer system 18b also has a member registration / authentication function based on this, and the retailer system 18b performs member registration, information management, authentication, and the like for the retailer order channel 14b. Is as described above. Therefore, access from the retailer order channel 14b is made to the network center 12 after authentication by the retailer system 18b, and the member is not authenticated at the front end.

The album function block includes a function for uploading images through the order receiving channel 14, a function for storing images as albums (electronic albums) for each member, and a function for members to display album images on the web browser 14a (for members' own albums). Browsing function), and functions such as rotation and slide show of displayed album images. That is, the album function provides a function of an electronic album by a communication network.
In the network system 10 in the illustrated example, albums provided by the album function of the network center 12 include a system album and a my album. The system album stores images uploaded by members. The system album is an album automatically created by the network center 12 at the initial stage, for example, for each member at the time of member registration. All images uploaded by the members are stored in the system album. On the other hand, “My Album” is an album that is created arbitrarily by a member and stores images selected by the member. Members can arbitrarily select images from uploaded images and store them in the created My Album.

  The image uploaded by the order receiving channel 14 is an image including information such as an image code for specifying an image, a member ID, a retailer ID, a file format type, a storage file size, a storage file name, an upload date, and the latest order date. Managed by information.

In the network system 10 of the illustrated example, the member can perform various album operations and album image editing by the album function.
As an example of the album operation, a new album can be created, the name of the album can be set / changed, the album list can be displayed, and the album can be deleted. System albums cannot be deleted by members.
On the other hand, as an example of album image editing, as an example, slide show display of all images in the album, thumbnail display of images, enlarged display of images, rotation display of images, addition of images, change of image display order, change of image names Copy and move images to different albums (multiple selection and batch selection are possible), delete images (multiple deletions and batch deletion are possible), order products such as prints using images stored in albums, etc. Can do.

  The share box function block provides a function for a member to release an image of his / her album to a third party. Using this share box function, a member can select any number of images from the album and create a share box (or multiple images) for sharing the images with third parties. By providing a URL for browsing an image in the box to an acquaintance or the like, it can be disclosed to a third party.

The member can operate various share boxes by using the share box function.
Specifically, as an example, to create a share box by selecting images in one album (multiple selection and batch selection are possible), and sharing the share box (for example, by sending an e-mail, etc.) URL provision), share box publishing password setting, share box name setting, share box publishing stop, share box list display, thumbnail image list display of images in share box, image in share box It is possible to perform slide show display, enlargement display of images in the share box, saving / deleting / editing of the transmission mail address when the share box is opened.

In addition, a third party can perform various operations on the public share box using the share box function.
Specifically, as an example, display of images in a share box (browsing a share box), password authentication for browsing the share box, slide show display of images in the share box, and enlargement display of images in the share box Then, it is possible to place a product order such as a print using an image selected from the share box.

  The images stored in the album and the share box can be displayed (viewed) only for a predetermined period, and the images stored in the album and the share box are also stored for a predetermined period. This period can be set by the retailer system 18 or the like using a function of a back-end album management block described later.

  In addition to the album and share box, the front end of the network center 12 has been uploaded by non-members for ordering in order to accept orders for prints from non-members (non-members). It is also preferable to have a photo storage that provides a function of storing images for a predetermined period. The image stored in the photo storage can be displayed during the ordering operation, but cannot be displayed after the order is completed.

The order web block provides an order receiving function for merchandise such as prints, goods such as mugs and T-shirts that record images, and CDs that record images.
In the order receiving channel 14, this order web is accessed to select a product (print, goods, CD, etc.), select an image for ordering the product, and input a print size or number of copies when ordering a print / Instruct. In addition, input / instructions such as a receiving destination (receiving store), a delivery destination, and a payment method of the merchandise are also performed by the order web as necessary.

In the network system 10 in the illustrated example, an order by a member using an order web, that is, selection of an image for ordering merchandise includes an album method and a menu method.
The album method is a method for selecting an image to order from the images stored in the album. On the other hand, the menu method is a method of selecting an image to order from images uploaded through the order receiving channel 14. Regardless of whether there is an order or not, images uploaded by members are stored in the system album. That is, the order web also provides an image upload function.
Furthermore, in the network system 10, it is also possible to select an image from the images stored in the share box and order a product through the order receiving channel 14. However, as described above, the display of the image in the share box is based on the premise that the URL is provided as described above. Therefore, the order of the image is also premised on the provision of the URL.

The campaign providing block is a function for providing the customer with various campaigns performed by the retailer or the lab. “Campaign” is a general term for specific services for orders such as discounts on order fees and gifts of various goods.
In the present invention, the campaign providing block dynamically displays information related to the campaign according to the contents of the order during order entry on the order receiving channel 14 for accessing the order web and inputting / instructing the order. Inform. For example, when the order quantity is input on the order screen 30 in FIG. 7, the remaining quantity until the campaign privilege is applied is displayed in a pop-up manner as shown in FIG. 9, or as shown in FIG. Pop-up displays the details of the benefits that will be played. This notification method will be described in detail later.
Campaign provision can be applied / set for each retailer (retailer system 18) or lab (lab system 16) by back-end campaign management, which will be described later.

  Further, when the order receiving channel 14 using OPW is provided as the order receiving channel 14, a block for providing various functions necessary for receiving orders from the order receiving channel 14 is provided in the front end of the network center 12, and the order is received. When the order receiving channel 14 using order software is provided as the channel 14, a block for providing various functions necessary for receiving an order in the order software 14c is provided in the front end of the network center 12.

  On the other hand, in the net center 12, the back end is a site for managing the net system 10 and the net center 12, as described above, and includes a member management block, an album management block, a basic information management block, and a merchandise management block. , A site management block, an order management block, a workflow block, a campaign management block, a lab order receiving server, and a settlement block.

  The member management block is a member information management function for managing member information of center members (including registration of new members, changing / adding / updating various information, etc.), searching for member information, and downloading member information. provide.

Examples of the member information of the center member include information such as a member ID, a password, an E-mail address, a merchandise receiving store ID (selected store ID), a name, an address, a telephone number, and a delivery destination. In addition, the center member's member information is also assigned a retailer ID indicating a retailer to which the member belongs, such as a retailer (retailer system 18) that mediates member registration.
As described above, regarding the retailer member, the member information is managed by the retailer system 18. However, in the member management of the network center 12, the member ID (member ID attached to the network center 12) and member registration are also registered. The retailer ID of the retailer in charge and the member ID (retailer unique ID) assigned by the retailer for each member are managed in association with each other.

  The member information search provides a function for the retailer system 18 to search for a center member that meets a certain arbitrary condition. Furthermore, downloading of member information provides the function that the retailer system 18 downloads information on the center member related to itself.

The album management block provides management functions such as storage capacity such as the above-described album, share box, and photo storage, and the storage period and display period of images.
Album management sets the album capacity, image storage period, and image display period for each member for each retailer system 18 or lab system 16 in response to requests from the retailer system 18 or lab system 16. To do. That is, the retailer system 18 and the lab system 16 can set the album capacity, the image display period, and the storage period. Note that the display period and the storage period may be the same or different.
Also, the album management stops displaying the images that have passed the display period, deletes the images that have passed the storage period, and informs the member of the album that has exceeded the capacity by a warning or the like. Furthermore, the member may be notified by e-mail or the like of the expiration of the display period.

  Also, album management periodically deletes my albums, photo storages, and share boxes that do not store images. Furthermore, the album management forcibly stops sharing the share box that stores images that are offensive to public order and morals.

The basic information management block provides a management function for basic information of the lab system 16, the retailer system 18, and the receiving store.
In the basic information management, a retailer system 18 (retailer having the retailer system 18) affiliated with each lab system 16 (lab having the lab system 16) and a receiving store affiliated with each retailer system 18 Are registered / managed in association with each other, manage basic information of each laboratory system 16, retailer system 18, and receiving store, and change / update basic information as required or necessary. To do.

The information of the lab system 16 includes a lab ID (lab ID), a name, a telephone number, a country where the lab is provided, a country where the service is provided, and a password required for the lab system 16 to access the network center 12 (lab authentication). Code) and the like.
Examples of the information of the retailer system 18 include the retailer ID, name, abbreviation, country where the service is deployed, the country where the service is deployed, the language to be supported, the lab ID (affiliated lab ID) of the affiliated lab.
The information of the receiving store includes the store ID, name, telephone number, country of residence, postal code, affiliated retailer ID (affiliated retailer ID), lab ID to which the affiliated retailer belongs (affiliated lab ID), lab Examples include a unique management code (lab management store code) assigned to a receiving store, a unique management code (retailer management store code) assigned by a retailer to a receiving store, and the like. A retailer may also serve as a receiving store.

The product management block provides a management function for a lab having a lab system 16, a retailer having a retailer system 18, and a product handled by a receiving store.
In the illustrated network system 10, as an example, a (photo) print that reproduces an image received from a customer (member), a CD that stores the image, and goods that reproduce the image, such as a mug or a T-shirt. Etc. are provided to customers. The merchandise management provides functions such as setting of merchandise (goods) handled by each retailer system 18 and lab system 16, setting of the price of merchandise, display of merchandise in the order web, and the like. In addition, in the product management, in response to an order for a product (order input instruction) by a customer using the order receiving channel 14, order setting information that is information related to the order, for example, an image, a type of product, a print size, It also provides functions for generating numbers and so on.
The merchandise to be handled and the price of the merchandise can be applied / set for each retailer system 18 or each lab system 16 by the merchandise management function. That is, the retailer or the laboratory can set the price of the handled merchandise and the merchandise.

The site management block provides various management functions for operating the network system 10 such as information for notifying customers, statistical information, and application download information. Specifically, in the network system 10, in order to operate and manage the network system 10 corresponding to each of the retailer system 18, the lab system 16, and the network center 12, it is intended for an administrator who manages each system. Various management functions are set, and site management provides these management functions.
The operation management by the center manager (operator) managing the net center 12 is performed by, for example, a management system (management web) 24 for managing the net center operation connected to the net center 12 by a communication network. In addition, the center manager serves as a contact point with the laboratory operator.

The order management block provides order management functions such as order information generation, search and display.
As described above, when an order is placed by a customer, order setting information is generated by the product management block. In the order management block, the order is confirmed by the customer, the customer selects the method of receiving the goods and the settlement method, and the order is completed (order confirmed). Necessary calculations are performed to generate predetermined information, and order information is generated. When the payment method is credit payment or debit payment (cash card payment), an authorization (credit) result by a payment block (to be described later) is also added to the order information.

  The generated order information is sent to the laboratory order receiving server and stored. The order management block stores and manages the generated order information in the database / file server (DB / FS) 12a. Order information stored in the DB / FS 12a and converted into a database can be searched and displayed by the lab system 16 or the retailer system 18.

In the network system 10, the order information includes three pieces of associated information: “order”, “order details”, and “order details image”.
“Order” includes an order code specifying this order (order information), an order date and time, a terminal ID indicating an ID of an order receiving channel 14 (including a print order terminal dedicated to a print order operated by a customer), a retailer ID, and a member ID, lab ID, information on charges (basic charges, delivery charges, etc.), information on receiving methods, store ID, information on delivery destinations and delivery of goods, information on payment methods, and the like. The “order” includes campaign discount information, campaign ID, campaign name, and campaign type as information about the campaign. FIG. 3 shows an example of a table (order table) for managing orders using these pieces of information. The order table manages orders based on various information starting from the order code.

“Order details” includes an order detail code that identifies the order details, product type, product ID, product name, total order price, price system type (price setting information set for each lab or retailer), etc. Information is included.
Further, the “order detail image” includes information such as an image code and an order quantity.

In the illustrated example, the image information of the ordered image is associated with the order information by the image code of the “order detail image”.
As described above, the image information includes information such as an image code for specifying an image, a member ID, a retailer ID, a file format type, a storage file size, a storage file name, an upload date, and the latest order date.

The workflow block provides a workflow function for changing a setting of a price, a product, and the like when operating and managing the network system 10.
The workflow is changed from the tailor system 18 or the lab system 16 to the retailer or lab information, for example, basic information or change of detailed information, change of charge, change to check the information of the store, registration or update of the campaign to be executed, When a change of web screen is applied, it is determined whether or not this application is appropriate, and approval or rejection is decided. In the case of approval, the requested change is confirmed, and this change content is changed. This is applied to the network system 10.

The campaign management block provides management functions such as registration / search for various campaigns, cancellation, and coupon issue.
In the network system 10 in the illustrated example, the campaign content includes, for example, a charge discount and an appendix present, and the charge discount includes a direct charge discount and a unique ID for providing the discount. There is a coupon issue. Further, the campaign can be performed by selecting the target order receiving channel 14. The retailer system 18 or the lab system 16 can arbitrarily set and register a campaign by using a campaign management function, and reflect it in the campaign provision of the front end.

For example, as shown in FIG. 8, in the case of a discount for a charge, a campaign target product, a privilege application condition, and a discount rate as a privilege content are set and registered by the retailer system 18 or the lab system 16. The
Further, the retailer system 18 or the lab system 16 uses the campaign management to search / display the campaign, change the campaign before the execution, cancel the campaign being executed or update the campaign, delete the campaign information, delete the coupon, Issuing can be performed.

The lab order receiving server provides an order receiving function for ordering in the lab system 16 such as order information and image transmission to the lab system 16 via a lab order receiving module to be described later.
As described above, the order information is sent to the lab order receiving server, and the image data corresponding to the order information is also sent to the lab order receiving server (hereinafter, one order information and the corresponding image data are collected. Order job). In response to a request from the lab system 16, the lab order receiving server transfers order list information to the lab system 16, and transfers an order job for one order requested from the lab system 16 to the lab system 16. To do.

The payment block provides a function of obtaining a payment authorization (credit) from the payment site 20 when the payment method is credit payment or debit payment.
The payment site 20 is a web site for performing a known online payment connected to the network center 12 via a communication network. The net center 12 only obtains an authorization for this settlement site.

The lab system 16 is a system installed in a lab (printing company) that includes a PC, WS, server equipment, and the like, and is connected to a digital photographic printer, a printing device for various goods, and the like. Or these are comprised integrally.
The lab system 16 is installed with order receiving software, which is an application for taking in product orders from the network center 12. The order receiving software includes an order receiving module that provides an interface for the lab system 16 to acquire an order job from the network center 12 (lab order receiving server).
The lab system 16 acquires a list of order information using this order receiving module, requests transfer of an order job corresponding to itself, and acquires it. In the lab (lab system 16), a product corresponding to the order job is created, and the product is delivered to a delivery destination or a receiving store corresponding to the order information. Further, the lab system 16 determines credit settlement confirmation / cancellation and debit settlement cancellation according to the authorization information added to the order information, and sends the result to the settlement site 20.

  The network system 10 is basically configured as described above.

Next, an order processing flow in the network system 10 when an order is placed from the order receiving channel 14 by a customer will be described. FIG. 4 is an order processing flowchart in the network system 10.
The customer accesses the web site created and managed by the retailer system 18 from the order receiving channel 14 such as a personal computer owned by the customer, and browses the retailer's home page.
First, in order to use the net print service, the order receiving channel 14 accesses a home screen of a desired retailer, that is, a web screen opened on the communication network by the retailer system 18 (from the order receiving channel 14 in FIG. 4). “Homepage request” to the retailer system 18).
On the other hand, the retailer system 18 publishes a homepage (“homepage display” from the retailer system 18 to the order receiving channel 14 in FIG. 4).
If the customer is a retailer member, the retailer system 18 authenticates the customer when the order receiving channel 14 connects to the retailer system 18.

FIG. 5 is an example of a home page displayed on the order receiving channel 14. On the home page 26, characters for displaying the retailer, information on the retailer, and other information according to the selection of the administrator of the retailer system 18 are posted.
On the home page 26, an order button 28 linked to an order web on the front end of the network center 12 is arranged.

When a customer uploads an image at hand to the network center 12 and orders a print product, or when a customer orders a print product from an image previously uploaded and stored in the album function block of the network center 12 Click the order button 28 in the retailer home page 26. As a result, the order receiving channel 14 is connected to the web site of the net center 12 (“order screen request” from the order receiving channel 14 to the net center 12 in FIG. 4).
Here, when the customer is a center member, the customer authentication is performed at the network center 12 when the order receiving channel 14 is connected to the network center 12.

When the order receiving channel 14 is connected to the network center 12, the network center 12 displays an order screen on the order receiving channel 14 in response to an order screen request from the order receiving channel 14 (from the network center 12 in FIG. 14 “Display order screen”).
A new order screen browser is displayed on the display of the order receiving channel 14 by the order web function of the network center 12. In the order web block of the network center 12, customer information and the like for each retailer contracted with the server itself is managed, and the order screen uniquely set by the retailer is also stored and managed in the network center 12.

  Therefore, an order screen for the retailer system 18 connected previously is displayed in the browser newly displayed on the display of the customer order channel 14. The customer can upload images, set up grouping of images in the album and make settings for third-party disclosure, and place print orders for images stored on the server according to instructions on the order screen.

  In other words, the customer uploads an image to the system album through the order channel of the network center 12 from the order receiving channel 14 and selects an image from the image album (menu method) or calls an album of previously uploaded images. Then, an arbitrary image can be selected from the album (album method) and a product for reproducing the image can be ordered to receive a network print service ("order operation" for the network center 12 from the order receiving channel 14 in FIG. 4). ).

  In such order processing, when the retailer or lab has set a campaign and the notification of the campaign information in the order screen is set, the retailer system 18 and the lab system 16 are managed by the network center 12. It is possible to display unique campaign information for the customer through the order screen, guide the campaign to the customer, and promote the order of the print product.

As described above, the network center 12 manages the campaign information together with the order screen for each retailer using the campaign management block. The network center 12 has a program for causing the order receiving channel 14 to execute the following processing.
When there is an access from the order receiving channel 14, a program for causing the order receiving channel 14 to read the order screen and the campaign information of the retailer system 18 through which the order receiving channel 14 has passed and to execute the following processing on the order receiving channel 14 is executed. The information is read into the order receiving channel 14 and the campaign information is notified in the order receiving channel 14 during order input. Below, the notification method of such campaign information is demonstrated.

FIG. 6 shows a flowchart from display of the order screen to notification of campaign information in the print order process.
First, when the customer clicks the order button 28 on the home page 26 of the retailer system 18 displayed in the order receiving channel 14, the order processing flow is started.
When the order receiving channel 14 is connected to the network center 12 in step S11, the order receiving channel 14 acquires campaign information by the campaign providing function of the front end of the network center 12 in step S12.

FIG. 8 is an example of campaign information. The campaign information is information including campaign target products, privilege application conditions and privilege contents corresponding to each product, set for each retailer in the network center 12, and back-end by the retailer system 18 or the lab system 16. Registered for campaign management.
In this campaign information, the application conditions corresponding to the merchandise and the privilege contents when applied are represented as a table, for example, and read into the order receiving channel 14 together with the order screen.

Next, when the image of the customer who orders printing is already uploaded to the network center 12, the network center 12 acquires the album of the customer by the album function of the front end in step S13, and in step S14, The album is displayed in the order receiving channel 14.
If the image to be ordered has not yet been uploaded, the image is uploaded and stored in the album prior to step S13.

  Here, if there is no instruction to end order input (order confirmation), it is determined in step S15 that the order is not ended (No determination), and if Yes is selected in step S16 as to whether or not an image is selected, step S17 is performed. The network center 12 displays the order screen on the order receiving channel 14.

  The customer orders an image print product on the order screen displayed on the order receiving channel 14 without being aware of the campaign product. In ordering an order for a print product, a desired image is selected from an image list of albums registered by the customer, and the order screen 30 for setting the order contents of the selected image is displayed. As shown in FIG. 7, the order screen 30 is provided with a selected image, an order input field 32 for inputting order information of the image, an order confirmation button, an order cancel button, and the like. In FIG. 7, the image selected for ordering the print product is displayed on the left side of the screen, and the product list is arranged on the right side of the selected image. However, the layout of the screen is not limited to this.

When order information is input from the customer on the order screen 30, Yes is selected in the determination of whether or not an order is input in step S18, and the process proceeds to step S19.
In step S19, the contents of the order entered on the order screen 30, that is, the product and the number of orders entered are compared with the set campaign information (for example, the information shown in FIG. 7).

  If, as a result of the comparison, the order-entered product has been set as a campaign target product, a determination of Yes is made in step S20 based on the presence / absence of the corresponding campaign. If the input order contents do not satisfy the campaign application conditions, a determination of No is made in step S21, and the remaining conditions necessary to satisfy the application conditions are notified in step S22.

For example, in the list of products in the order screen 30 of FIG. 7, when the customer inputs 7 sheets in the order column of the L version print, the program monitoring the input information in the order receiving channel 14 is as shown in FIG. Referring to the campaign information, search whether the input product is the target of the campaign. This program is created by, for example, JavaScript.
If it is a campaign target, the benefit application conditions for the campaign are read, and the conditions are compared with the numerical values entered for the order. Here, since the application condition of the campaign is the L version and the number of input sheets is 7 with respect to 10 sheets, an order of 3 sheets is required to apply the 10% discount.

  In such a case, a display area like a balloon appears near the input part of the order screen 30 and a pop-up message such as “3 sheets will be reduced by 10%” is displayed. Thereby, the customer can know the campaign information only about the desired product. In addition, the customer can immediately know how much of the product he wants to order and how much the campaign will be applied, so the purchase of the customer, especially when gaining benefits by adding a small quantity, etc. Can motivate.

On the other hand, if the input order content satisfies the application conditions of the campaign, a determination of Yes is made in step S21, and in step S23, the benefit is applied and the content of the applied privilege is notified to the customer. Notice.
For example, in the list of products in the order screen 30 of FIG. 7, when the customer inputs 10 sheets in the order column for the L version print, comparison with campaign information is performed by the internal program of the order receiving channel 14 in the same manner as described above. , It is determined that the 10 bonus application conditions have been cleared, and a message such as “10% discount has been applied” is displayed in a pop-up.
As a result, even if the customer enters an order without knowing the campaign information, the customer can know that the campaign score has been applied and the details of the applied benefits, so the customer can be further encouraged to purchase. At the same time, customer satisfaction can be obtained.

As described above, according to the present invention, a list of campaign information is not displayed, but the corresponding campaign is searched for the selected product according to the input order contents, and the conditions until the application is applied. Is displayed, which is advantageous for the customer in that only useful campaign information can be easily obtained for the customer, and further motivation for purchase can be stimulated.
Also, customers do not need to be aware of the campaign when placing an order, and can obtain campaign information only for the product they are about to order. You don't have to miss it, and you don't need to order unnecessary merchandise.
Further, since the campaign information is displayed in a pop-up only when necessary, it is not necessary to always display it, and the screen can be used effectively.

In addition to the pop-up display on the order screen 30, the campaign information notification method may be a banner display or other dynamic display on a specific area of the order screen 30. The dynamic display means that the campaign information corresponding to the input order information is changed according to the order input and is not displayed in a steady list display.
In addition to the display method, the campaign information notification method may be voice display or a combination of notification sound and display.

In addition, as another example of dynamic display of campaign information, it is preferable to display a campaign selected in consideration of a customer's campaign usage tendency.
As described above, customer order information is stored in the DB / FS 12 a of the network center 12. As shown in FIG. 3, the order information includes information related to the campaign such as the campaign type. The order receiving channel 14 reads out the campaign type information used by the customer in the previous order (or a plurality of times until the previous time) from the network center 12, grasps the campaign usage trend of the customer, and inputs the grasped campaign information this time. Select the recommended campaign based on the ordered information. Then, only the selected campaign may be displayed. Or you may make it display the said selected campaign preferentially among all the applicable campaigns.

After the privilege application information and the privilege details of the campaign in step S22 or step S23 are notified, the process returns to step S18.
When the customer who sees the benefit application information of the campaign by the message of FIG. 9 re-enters the order information, a determination of Yes is made in step S18, and the processing in step S19 and subsequent steps is performed again. Then, the customer can confirm again whether or not the campaign is applied.

In the illustrated example, it is possible to order printing on a plurality of types of merchandise for one selected image at the same time. Each time an order is input for the selected image, the processing from steps S18 to S23 is repeated.
If the merchandise that has been ordered by the customer is not targeted for the campaign, No is determined in step S20 based on the result of the comparison process with the campaign data in step S19, and the process returns to step S18. .

If no order has been input, a determination of No is made in step S18, and the process proceeds to step S24. If it is not instructed to exit the order screen 30 for the currently selected image, such as when the “next” or “back” button is clicked on the order screen 30, the determination in step S24 is No, and step Return to S18. While the subroutines of step S18 and step S24 are executed, the input wait state is entered.
When the “next” or “return” button is clicked on the order screen 30, the determination in step S 24 is “Yes” and the process returns to step 15. The order input for the selected image ends.

If the next image has been selected, the determination of No is made in step S15, Yes is selected in step S16 for the determination of the presence or absence of image selection, and the processing in step S17 and subsequent steps is performed in the same manner.
When the customer gives an instruction to end the order input, a determination of Yes is made in step S15, and the order flow display and campaign information notification processing flow for the order input shown in FIG. 6 ends.

In the present embodiment, the order receiving channel 14 that has accessed the network center 12 acquires campaign information set together with the order screen 30 for the retailer that has passed through, and further acquires a program that executes the campaign notification method. Therefore, the campaign notification method described above is executed in the order receiving channel 14.
In this embodiment, once the order receiving channel 14 obtains the campaign information, the campaign application conditions can be determined in the order receiving channel 14 and the campaign information can be notified without communicating with the network center 12. Therefore, the load on the network center 12 can be reduced, and the application information of the campaign can be promptly notified, so that the customer can make a speedy selection.

As another example, the order receiving channel 14 does not acquire the campaign information and the campaign notification program from the network center 12, and the network center 12 itself executes the program, so that the order contents and the campaign information input in the order receiving channel 14 are obtained. The network center 12 may make a comparison and send the result to the order receiving channel 14 so that the order receiving channel 14 notifies the result.
In this embodiment, since the campaign application condition is determined by the network center 12, there is no need to send campaign information to the order receiving channel 14, and even if the order receiving channel 14 is a low-spec PC, Stress due to slowness can be reduced.

  When the order from the customer is confirmed, information on the confirmed order is sent from the order receiving channel 14 to the network center 12, and the network center 12 executes order processing.

In the net center 12, order setting information is generated by merchandise management in response to an order from the order receiving channel 14, and when the order is confirmed, the order management generates order information and an order job (order information and corresponding image data). ) To the lab order server.
The lab system 16 browses a list of order information in the lab order receiving server using the order receiving module, requests transfer of an order job related to itself, and prints a product such as a print according to the order information of the transferred order job. Create and deliver materials.

Therefore, according to the network system 10, as in the case of conventional print commerce in Europe, the customer orders the retailer as if it were a print from the retailer without being aware of the lab or the network center 12. It feels like receiving.
In addition, because it uses a communication network such as the Internet, it is possible to order merchandise from anywhere without worrying about business hours. In addition, it provides electronic album services and offers public album services to third parties. Provision is also possible.
In addition, what can be shared by retailers and laboratories is shared, and the interface function for customers and the management function of the network system 10 are consolidated in the network center 12, so the collection and delivery operations, customer management, and payment processing are simplified. In addition, the system operation can be simplified and the operation cost can be reduced. Moreover, in many cases, troubles and version upgrades of the network system 10 can be dealt with intensively by the network center 12, so that operation can be stabilized and trouble shooting can be speeded up.

In the above description, the method of notifying the application of the campaign provided by the retailer when the retailer of the order destination such as the retailer that the customer likes or the nearest retailer is determined has been described.
By the way, in a plurality of retailers that handle similar products, there are many cases in which different campaigns are performed for each retailer. For this reason, there is a demand for customers to place orders with retailers who are conducting campaigns that are as advantageous as possible with respect to the products they order and the contents of the orders.

As a prior art for such a request, Japanese Patent Application Laid-Open No. 2001-283091 specifies a search area that is area information, searches for price information of a desired product in the area, and in ascending order of price. A method for displaying store information is described. In this method, a plurality of products are specified to search which store is the cheapest and displayed in ascending order of price.
Japanese Patent Application Laid-Open No. 2002-197544 describes searching for stores and service information that can be used with the current points with an electronic point service that does not require a point card.

  In any of the above technologies, the customer searches directly by connecting to the search server. However, in the case of a network print order service in which a print order is made by connecting to a retailer's home page, the retailer does not bother to search and display price information of other retailers. Therefore, in a system for ordering network prints via a retailer, the retailer information of the connection destination is all for the customer, and even if the retailer near the retailer of the connection destination is conducting a campaign that is more advantageous for the customer, Customers often use ordinary retailers without knowing it, and do not necessarily benefit the customer.

On the other hand, a method for searching prices and campaign information from a retailer homepage that is always connected will be described below.
FIG. 11 is a search processing flowchart for performing a campaign search for a plurality of retailers in the network system 10.

When using the network system 10, the customer selects a convenient retailer such as closest to the place of residence and accesses the home page (web site) of the selected retailer (from the order receiving channel 14 in FIG. 11 to the retailer system 18. "Homepage request"). On the other hand, the retailer system 18 publishes its own homepage (“homepage display” from the retailer system 18 to the order receiving channel 14 in FIG. 11).
FIG. 12A shows an example of a retailer home page. On the retailer's home page, an order button for net print ordering and a search button for searching for campaign information related to the net print service are arranged.

  As described above, when the customer clicks on the order button in the retailer home page displayed on the order receiving channel 14 that is his / her terminal, the user jumps to the page of the net center 12 linked to the order button, and the net center 12 The order screen set for the retailer is displayed on the order receiving channel 14.

  Similarly, when the customer clicks the campaign button in the retailer home page displayed in the order channel 14, the customer jumps to the net center 12 linked to the campaign button (from the order channel 14 to the net center 12 in FIG. 11). The network center 12 displays a campaign search screen for designating search conditions on the order receiving channel 14 (“search screen display from the net center 12 to the order receiving channel 14 in FIG. 11)”. . FIG. 12B is an example of this campaign search screen. As in the above example, the URL of the network center 12 is not displayed on the campaign search screen.

It is desirable that the search condition designation input form on the campaign search screen presents selection candidates to the customer in a pull-down manner. As a condition to be input by the customer, there is at least merchandise information such as a print size, but it may be possible to include a quantity specification.
When the customer inputs the search condition and clicks the search button, the order receiving channel 14 transmits the retailer information of the retailer system 18 connected previously and the search instruction information including the search condition to the network center 12. ("Retailer information + search condition" from the order receiving channel 14 to the network center 12 in FIG. 11).

The net center 12 executes a search process by the front-end store search site function. FIG. 14 is a flowchart of this search process.
The network center 12 that has received the search instruction information uses the retailer information and search conditions included therein as a search key, and stores the campaign information that can be applied to the customer's order contents for a predetermined range of retailer systems including the retailer system 18. Perform a search.

  The network center 12 first separates retailer information and search conditions from search instruction information. In step S31 of FIG. 14, the network center 12 first identifies the position where the retailer exists from the retailer information, and narrows down the retailers in the search target area. That is, the retailers to be searched are narrowed down to retailers existing within a predetermined distance from the retailer system 18 used by the accessing customer. In step S32, the retailer thus obtained is set as a search target retailer.

  Next, in step S33, for the first retailer among the retailers set as the search target, the campaign information for the product that matches the search information input by the customer is searched from the campaign information. In the network system 10 of the present embodiment, the search information is, for example, a size designation such as L size or quadrilateral or a print target such as a mug in a photographic print.

As a result of the search, if there is no campaign information corresponding to the campaign information of the retailer, the determination in step S33 is No, the process proceeds to step S37, and if there is a next retailer, the process returns to step S32 to determine the next retailer. A similar search is performed.
If there is a corresponding product campaign, the determination in step S33 is Yes, and the process proceeds to step S34.

In step S34, it is confirmed whether or not the quantity condition is included in the search condition input in the order receiving channel 14.
If the quantity condition is not included, the determination in step S34 is No, the process proceeds to step S36, and the search results so far are stored as extraction information. Next, the process proceeds to step S37, and if there is a next retailer, the process returns to step S32 and the same search is performed for the next retailer.

If the quantity condition is included, the determination in step S34 is “Yes”, the process proceeds to step S35, and the campaign information close to the specified quantity is extracted from the campaign information of the retailer being searched and stored as extraction information. .
For example, if the designated quantity is 15, and the retailer campaign application condition is 10 sheets, 20 sheets, and 30 sheets, information on the case of 10 sheets and 20 sheets is extracted. Remember as. By doing this, if a higher discount rate is set for 20 sheets than 10 sheets, it can be shown to the customer that the discount rate will increase further with a few additional orders, As a result, it leads to customer's purchase motivation. Also, unnecessary conditions (30 sheets in this case) that will not be selected are not displayed.
When useful campaign information is extracted in step S35, the process proceeds to step S37, and if there is a next retailer, the process returns to step S32 and the same search is performed for the next retailer.

When the search is completed for all the retailers set as search targets, it is determined in step S37 that there is no next retailer (No determination), and the process proceeds to step S38.
In step S38, it is determined whether or not the extracted information has been obtained in the search so far. If the extracted information is obtained, the process proceeds to step S39, where the information is organized and displayed on the order receiving channel 14 ( “Search result display” from the network center 12 to the order receiving channel 14 in FIG. 11). Information may be organized by, for example, sorting in order of discount rate, order by retailer, etc. for the same product. FIG. 12C shows an example of a search result display.

If the extracted information is not obtained, the process proceeds to step S40, and a message “No corresponding campaign” is displayed on the order receiving channel 14 (“search result display” from the network center 12 to the order receiving channel 14 in FIG. 11).
When the search result is displayed on the order receiving channel 14, the search processing flow in the network center 12 is completed.

  The customer sees the displayed search results, accesses the home page of the retailer that places the order, and can place an order for the merchandise in the same manner as described above.

  In the example of FIG. 11, retailer information and search conditions are transmitted to the network center 12 at the time of a search instruction. However, as shown in the example of FIG. When connected to the center 12, the retailer information is transmitted to the network center 12. After that, when the order receiving channel 14 transmits the search condition, the network center 12 starts the search using the retailer information previously acquired. You may make it do.

As described above, in this embodiment, the retailer system 18 accessed by the customer includes the information on the retailer in the search key, and searches for the campaign information for other retailers. Therefore, even if the customer is on the homepage of one store, it is possible to search for campaign information of other stores, and information that is advantageous to the customer can be provided.
In addition, when searching for a campaign, it is possible to identify the search target area from the retailer information of the retailer you are accessing, so customers can specify their own area, even while traveling, etc. By connecting to, it is possible to exclude retailer information from areas farther than necessary without being aware of it.

In addition, since it is possible to obtain campaign information only for the product desired by the customer without displaying all the product information set by the retailer, it is possible to reduce unnecessary display for the customer on the search result screen. It is also easy to search for desired campaign information.
In addition, campaigns may be applied with a slight increase in the customer's desired order quantity, or campaigns that are more advantageous than current ones may be applied. By presenting such information to the customer, further orders are promoted. it can.

In the above, from the homepage of the store (retailer) accessed by the customer, it is also possible to search for campaign information of other stores in the vicinity. However, as an aspect of the present invention, for example, a homepage of a local community, etc. By placing the above-mentioned order button and search button on a homepage that does not sell products directly, and performing a campaign search similar to the above, it is possible to search for campaign information provided at multiple stores in the area Also good.
The order button and the search button are linked to the network center 12, and the order screen and the search screen provided from the network center 12 are displayed on the personal computer used by the customer. Processing can be performed.

As another example, a search key corresponding to the purpose of the order target product may be acquired from a homepage accessed by a customer to perform a campaign search.
For example, when an application for a photo contest is accepted on a certain homepage, an order button and a search button are arranged on the homepage, and a print order campaign search and order can be performed from the page. When the search button is clicked, information specifying the photo size for the photo contest is sent as a search key from the homepage to the network center 12, and the network center 12 conducts a campaign for printing the photo size. The retailer system 18 is searched.

  With this configuration, the customer can place a print order at a store that has a more advantageous campaign for photo prints for photo contests. Further, it is possible to simplify the input of the order size and the like.

  As described above, the campaign notification method, the campaign notification program, and the campaign notification system of the present invention have been described in detail. However, the present invention is not limited to the above-described embodiments, and various improvements and modifications can be made without departing from the spirit of the present invention. Of course, changes may be made.

It is a conceptual diagram which shows schematic structure of the image network system using the campaign alerting | reporting method of this invention. FIG. 2 is a conceptual schematic diagram for explaining functions of the network system of FIG. 1. It is an example of the order table for managing an order in the image network system shown in FIG. FIG. 2 is an order processing flowchart in the network system of FIG. 1. It is an example of the homepage displayed on an order receipt channel. It is a flowchart from the display of an order screen to alerting | reporting of campaign information. It is an example of an order screen. It is an example of campaign information. It is an example of an order screen. It is an example of an order screen. It is a search processing flowchart which performs a campaign search for a plurality of retailers. (A) is an example of a retailer's home page, (B) is an example of a campaign search screen, and (C) is an example of display of a search result. It is a flowchart of the other example of the order process in the network system of FIG. It is a flowchart of a search process.

Explanation of symbols

10 Net System 12 Net Center 14 Order Channel 16 Lab System 18 Retailer System 20 Settlement Site 24 Management System 26 (Retailer's) Home Page 28 Order Button 30 Order Screen 32 Order Input Field 34 Benefit Information Display

Claims (8)

A campaign notification method for order sales of products using a network,
Compare the order product entered by the user and the number of orders with campaign information including the campaign target product, privilege application conditions, and privilege content preset by the seller,
A campaign notification method for notifying the user of privilege application information regarding the privilege application condition and the privilege content for the campaign target product when the ordered product is set as the campaign target product.   The campaign notification method according to claim 1, wherein the privilege application information indicates a remaining order number for satisfying the privilege application condition when the order number does not satisfy the privilege application condition.   The campaign according to claim 1 or 2, wherein the privilege application information indicates that the privilege content corresponding to the privilege application condition is applied when the number of orders satisfies the privilege application condition. Notification method.   The campaign notification method according to any one of claims 1 to 3, wherein the privilege application information is notified by display on a user terminal.   The campaign notification method according to claim 4, wherein the notification of the privilege application information is performed by pop-up display on a user terminal.   The program for making a computer perform the campaign alerting method in any one of Claims 1-5. A network order server that accepts merchandise orders over the network;
A user terminal that accepts input of order materials from the user and the number of orders,
The campaign information and the campaign according to any one of claims 1 to 5, wherein the network order server transmits the order screen information managed by the network order server in response to a connection request from the user terminal. Sending a program for causing a computer to execute the notification method to the user terminal;
The said user terminal is the campaign alerting | reporting system which performs the campaign alerting | reporting method in any one of Claims 1-5 by the said program. A network order server that accepts merchandise orders over the network;
A user terminal that transmits information on the order product input by the user and the number of orders to the network order server;
The said network order server is the campaign alerting | reporting system which performs the campaign alerting | reporting method in any one of Claims 1-5 based on the information of the said order merchandise and the order number transmitted from the said user terminal.

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