JP2010165048A - Method for supporting commercial transaction via network, server apparatus, program, and recording medium - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a means which allows a person desiring to purchase an item to easily obtain information on a person desiring to sell the item, almost without changing an existing mechanism, in a commercial transaction via a network. <P>SOLUTION: A seller of an item uses a terminal apparatus 14 to access a management server apparatus 13, and registers information about a sales item. The management server apparatus 13 generates a part for sales for displaying information on the sales item in a Web page, and causes source code of the part to be displayed on the terminal apparatus 14. The seller of the item copies and pastes the source code of the part displayed on the terminal apparatus 14 into source code of a display page of own CGM content. In a display page of the seller's CGM content, a part for displaying sales information of the item is included, and a reader of the CGM content clicks the part to perform purchase procedures for the item. <P>COPYRIGHT: (C)2010,JPO&INPIT

Description

  The present invention relates to a technology for supporting a commercial transaction via a network, and more specifically, to a technology for supporting a commercial transaction utilizing CGM (Consumer Generated Media).

  With the spread of the Internet and mobile phones, in recent years, commercial transactions via public networks have been widely used. Purchase and sale of goods and services between individuals using the auction site (hereinafter, items, data, services, etc. that can be subject to commercial transactions via the Internet are collectively referred to as “items”) via public networks Is a form of commercial transaction.

  On the other hand, in recent years, CGM has become widespread. CGM is a general term for media that are disclosed through the Internet and the like, and for which general consumers generate content. Blogs and SNS (Social Network Service) are representative.

  For example, Patent Document 1 is a prior art document that proposes a system that associates a business transaction via an auction site with a blog.

  In the system described in Patent Document 1, a user who has a blog site (user site) individually sets a keyword related to a product he / she wants to collect information and a keyword related to a product he / she sells at an auction site (main site) ). The auction site matches those keywords registered by individual users, and collects information related to the auction site related to the matched product, that is, information such as product listing, bid, successful bid, evaluation, etc. Send it to your desired blog site. As a result, a user who wishes to collect information browses the exhibition information automatically acquired from the auction site on his blog site and writes his / her opinion on the information on the auction site. Transmission can be performed easily.

JP 2006-031658 A

  When a person who wants to purchase an item in a commercial transaction through an auction site decides whether or not to purchase the item, information such as the hobby / preference of the seller and the reliability of the seller Is often emphasized. However, in the existing auction site, information such as the hobby / preference, reliability, etc. of the seller of the item is the history of the items sold by the seller in the past, the evaluation of the seller by the buyer of those items, That is, it can be obtained only from information on the behavior of the seller on the auction site.

  On the other hand, in CGM, personal opinions and information of the sender of CGM content (hereinafter referred to as “CGM content”) are disclosed. Therefore, regarding a sender of CGM content that has been maintained for a long period of time, information such as the sender's hobbies / preferences and reliability is often obtained by browsing the sender's CGM content.

  In the case of the system described in Patent Document 1, since the exhibition information on the auction site is automatically posted on the blog site, the sender of the blog writes his / her opinion on the automatically posted exhibition information on his / her blog. , It is possible to easily provide the reader of his / her blog with information for determining whether or not to purchase a product related to the exhibition.

  As described above, according to the system described in Patent Document 1, a person who desires to purchase an exhibit can easily obtain an opinion of a blog sender (not an exhibitor) regarding the exhibit. However, in the case of the system described in Patent Document 1, a person who wishes to purchase an exhibit cannot easily obtain information such as hobbies / preferences and reliability of the exhibitor himself / herself. The same is true for other conventional techniques.

  In view of the above situation, the present invention makes it easy for a person who wants to purchase an item to easily obtain information about the person who wants to sell the item, with little change to the existing mechanism in a commercial transaction via a network. It is an object of the present invention to provide a means that makes it possible.

In order to achieve the above object, the present invention provides:
Transmitting item data indicating information about the item from the terminal device of the item seller to the management server device;
The management server device storing the item data;
The management server device is data for instructing display of parts constituting a part of a Web page, and includes item identification data for instructing display of at least a part of the item data and identifying the item, Generating part data which is data including address data indicating a location in the network of the management server device as link information;
The management server device generates page data for part data delivery, which is data instructing display of a Web page and is data instructing display of a source code of the part;
The method includes: a step of transmitting page data for parts data delivery from the management server device to the seller's terminal device (first embodiment).

The present invention also provides:
Transmitting item data indicating information about the item from the terminal device of the item seller to the management server device;
The management server device storing the item data;
The management server device is data for instructing display of parts constituting a part of a Web page, and includes item identification data for instructing display of at least a part of the item data and identifying the item, Generating part data which is data including address data indicating a location in the network of the management server device as link information;
The management server device is data instructing display of a Web page, and the source code of the part in a storage area for temporarily storing data to be pasted included in the device that displays the Web page Generating page data for parts data delivery, which is data including copy instruction data for instructing storage;
(2nd embodiment) providing the step of transmitting the page data for parts data delivery from the management server device to the terminal device of the seller.

The present invention also provides:
Transmitting item data indicating information about the item from the terminal device of the item seller to the management server device;
The management server device storing the item data;
The management server device is data for instructing display of parts constituting a part of a Web page, and includes item identification data for instructing display of at least a part of the item data and identifying the item, Generating part data which is data including address data indicating a location in the network of the management server device as link information;
The management server device is data for instructing display of a Web page, and is data including paste instruction data for instructing addition of the source code of the part to one data stored in the device for displaying the Web page. Generating page data for parts data delivery;
The method includes a step of transmitting the part data delivery page data from the management server device to the seller's terminal device (third embodiment).

In the above third embodiment,
The paste instruction data includes an object displayed as a part of a Web page displayed according to the part data delivery page data, and the user of the device that displays the Web page uses the pointing device to When dragging and dropping from a page to a location other than the Web page displayed on the device, the source code of the part is added to the one data identified by the location to which the drag and drop is dropped. A configuration for instructing may be used (fourth embodiment).

In any of the first to fourth embodiments described above,
The part data includes update request instruction data for instructing a request for update data to the management server device when a predetermined condition is satisfied for an apparatus that displays parts according to the part data,
The part data instructs display of the part including a display part corresponding to the update data transmitted from the management server device in response to a request for the update data,
Receiving the purchase instruction data for instructing the purchase process of the item from one apparatus in which the management server apparatus displays parts according to the part data;
The management server device updating the item data stored in the management server according to the purchase instruction data;
The management server device receiving the update data request from the same or different device as the one device that displays parts according to the part data;
Transmitting the update data indicating the content of the item data stored in the management server and updated in accordance with the purchase instruction data from the management server device to a device that has transmitted the update data request. It is good also as a structure provided (5th embodiment).

In any of the first to fifth embodiments described above,
A step of storing information transmission page data for instructing display of a Web page including a part displayed in accordance with the part data as an information transmission server device;
Transmitting the page data for information transmission from the information transmission server device to the purchaser's terminal device;
The purchaser's terminal device displaying a Web page according to the information transmission page data;
The purchase process of the item from the purchaser's terminal device to the management server device in accordance with an operation performed by the purchaser on the parts included in the Web page displayed according to the page data for information transmission Sending purchase instruction data for instructing;
The management server device performing a predetermined process related to settlement according to the purchase instruction data;
Data for notifying that the purchase of the item has been performed from the management server device to the seller's terminal device or the seller's email address when the predetermined processing related to the settlement is completed, A step of transmitting purchase completion notification data not including purchaser information (sixth embodiment).

In the sixth embodiment above,
The purchase completion notification data includes the item identification data,
Transmitting address data indicating the purchaser's address from the purchaser's terminal device to the management server device;
A step of transmitting the item identification data and the address data from the management server device to the delivery management server device when the predetermined processing relating to the settlement is completed (seventh embodiment) .

In the sixth or seventh embodiment,
The predetermined process related to the settlement is a process related to an authorization process for securing a payment amount associated with the purchase of the item from a credit limit of the purchaser's credit card,
Transmitting receipt notification data notifying that the purchaser has received the item from the purchaser's terminal device to the management server device;
When the management server device receives the receipt notification data, the management server device performs processing related to sales processing for charging the payment amount secured in the authorization processing to the purchaser's credit card settlement operator. It is good also as a structure provided with a step (8th embodiment).

In any one of the first to eighth embodiments described above,
The item data transmitted from the terminal device of the seller to the management server device includes media address data indicating a location in the network of the media for publishing the content provided by the seller,
The management server apparatus receives search condition data indicating a predetermined condition for searching for item data satisfying a predetermined condition from one or more item data stored in the management server apparatus from an arbitrary apparatus. And steps to
Searching the item data stored in the management server device for item data satisfying the condition indicated by the search condition data by the management server device;
A step of transmitting media address data included in the item data searched in the searching step from the management server device to a transmission source device of the search condition data (Ninth Embodiment) ).

  The present invention also provides a management server device according to the first to ninth embodiments. The present invention also provides a program for causing a computer to execute the processing performed by the management server device according to the first to ninth embodiments described above. Furthermore, the present invention provides a recording medium in which a program that causes a computer to execute the processing performed by the management server device in the first to ninth embodiments is recorded in a computer-readable manner. I will provide a.

  According to any one of the first to third embodiments, for example, the seller of the item displays the information on the sales item on the media such as a blog for which the content is provided, and the purchaser It is possible to easily add a part that guides the purchaser to a Web page for performing a procedure for purchasing a sales item in accordance with a simple operation such as clicking by.

  According to the fourth embodiment, for example, the item seller can easily perform the above-described parts by drag-and-drop operation on the medium on which the content is provided.

  According to the fifth embodiment described above, for example, even when the information related to the sales item registered in the management server device is updated due to the purchase of the sales item, it is added to the media. The updated information is automatically displayed on the selected part.

  According to the sixth embodiment, for example, the seller sends out the purchased item to the management company that manages the management server device, and the management company sends out the item to the purchaser. By doing so, the seller and the purchaser can buy and sell items without exchanging personal information with each other.

  According to the seventh embodiment, for example, the seller requests the delivery company that manages the delivery management server device to deliver the purchased item together with the item identification data, and the delivery company sends the item to the item. By delivering to the address indicated by the address data received from the management server device together with the identification data, an anonymous transaction between the seller and the purchaser is possible without involving multiple shipping processes.

  According to the eighth embodiment, for example, in the case where the purchased item does not reach the purchaser for some reason or is damaged and arrives, the purchaser suspends transmission of the receipt notification data. Thus, the purchaser can suspend payment for the item.

  According to the ninth embodiment, for example, a prospective purchaser who wishes to purchase an item can enter a desired keyword being sold by any seller by entering a search keyword at a site provided by the management server device. Finding an item and easily accessing media such as the blog of the seller of that item.

FIG. 1 is a diagram schematically showing the overall configuration of an online sales system according to an embodiment of the present invention. FIG. 2 is a diagram schematically showing the configuration of the user DB according to the embodiment of the present invention. FIG. 3 is a diagram schematically showing the configuration of the item DB for sale according to the embodiment of the present invention. FIG. 4 is a diagram schematically showing the configuration of the purchased item DB according to the embodiment of the present invention. FIG. 5 is a flowchart showing the operation of the online sales system when an item to be sold is registered in the online sales system according to the embodiment of the present invention. FIG. 6 is a diagram schematically showing a part data delivery page according to an embodiment of the present invention. FIG. 7 is a flowchart showing the operation of the online sales system when an item is purchased in the online sales system according to the embodiment of the present invention. FIG. 8 is a flowchart showing the operation of the online sales system when an item is purchased in the online sales system according to the embodiment of the present invention. FIG. 9 is a flowchart showing the operation of the online sales system when an item is purchased in the online sales system according to the embodiment of the present invention. FIG. 10 is a flowchart showing the operation of the online sales system when an item is purchased in the online sales system according to the embodiment of the present invention. FIG. 11 is a flowchart showing the operation of the online sales system when an item is purchased in the online sales system according to the embodiment of the present invention.

[1. Embodiment]
[1.1. Constitution]
FIG. 1 is a diagram schematically showing the overall configuration of an online sales system 1 according to an embodiment of the present invention. When the sender of CGM content wants to sell an item such as goods, data, or service, the online sales system 1 displays a tool for displaying the item information and facilitating the purchase procedure of the item in its own CGM content. It is a system that makes it possible to sell an item via CGM by pasting it on.

  The online sales system 1 manages a terminal device group 11 used by an item seller (hereinafter simply referred to as “seller”), an information distribution server device group 12 that distributes CGM, and the online sales system 1. Management server device 13, terminal device group 14 used by the purchaser of the item (hereinafter simply referred to as “purchaser”), payment server device 15 that performs payment processing for the purchase price of the item, and the item is an article A delivery management server device 16 for managing information associated with delivery of the article.

  1 shows a case where the terminal device group 11 includes terminal devices 11a to 11c, the information distribution server device group 12 includes information distribution server devices 12a to c, and the terminal device group 14 includes terminal devices 14p to r. Is an example, and the number of devices included in each device group varies arbitrarily. Hereinafter, when it is not necessary to distinguish these same types of devices, they are called, for example, “terminal device 11”.

  It is assumed that the sellers who are users of the terminal devices 11a to 11c use the information distribution server devices 12a to 12c as distribution sources of their own CGM contents.

  FIG. 1 shows a case where each of the management server device 13, the settlement server device 15, the delivery management server device 16, and the information distribution server device 12 is realized by one device, but these are examples. These devices may be realized by a plurality of devices that operate in cooperation with each other.

  The terminal device 11 or the terminal device 14 is a general terminal device having a Web browser function, and is in any form such as a PC (Personal Computer), a PDA (Personal Digital Assistant), and a mobile phone. Also good.

  The information distribution server device 12 is a general Web server device that distributes Web pages including CGM content. The sender of the CGM content can access the information distribution server device 12 using the terminal device 11 and freely edit his / her CGM content.

  The management server device 13 is a server device that manages information related to item sales via the Internet, performs processing associated with item purchase, and provides a sales tool that can be added to the CGM content of the item seller. . The management server device 13 is realized, for example, by causing a general-purpose server device to execute processing according to the application program according to the present invention. The management server device 13 has at least the following functional configuration.

  Receiving means: receiving item data indicating information related to the item to be sold from the terminal device 11. Purchase instruction data for instructing item purchase processing is received from the terminal device 14. A request for update data indicating the content of the updated item data is received from the terminal device 14. Address data indicating the purchaser's address is received from the terminal device 14. Reception notification data for notifying that the purchaser has received the purchased item is received from the terminal device 14. Search condition data indicating the predetermined condition for searching for item data satisfying a predetermined condition from one or more item data is received from the terminal device 14.

Storage means: Stores item data transmitted from the terminal device 11.
Part data generation means: Generates part data indicating a part that is added to the CGM content and supports the sale of the item.
Page data generation means: generates page data for part data delivery, which is page data indicating a web page for delivering the part source code to the terminal device 11.

  Transmitting means: transmits page data for parts data delivery to the terminal device 11. In response to the update data request, the update data is transmitted to the terminal device 14. In response to the completion of the predetermined process associated with the settlement of the purchase price of the item, a purchase completion notification e-mail notifying that the item has been purchased is transmitted to the e-mail address of the user of the terminal device 11. In response to the completion of the predetermined process associated with the settlement of the purchase price of the item, item identification data for identifying the purchased item and address data indicating the purchaser's address are transmitted to the delivery management server device 16. In response to the reception of the search condition data transmitted from the terminal device 14, the media address data included in the item data searched according to the search condition data is sent to the terminal device 14 (the storage location of the item seller's CGM content on the Internet). Send).

Update means: The item data stored in the storage means is updated in accordance with the purchase instruction data transmitted from the terminal device 14.
Settlement processing means: in cooperation with the settlement server device 15, performs a predetermined process associated with settlement of the purchase price of the item.
Search means: In response to the reception of the search condition data transmitted from the terminal device 14, the item data stored in the storage means is searched for item data that satisfies the conditions indicated by the search condition data.

  The settlement server device 15 performs data communication with the server devices of various credit card companies in response to a request from the management server device 13, and processing associated with the settlement using the credit card of the purchase price by the purchaser of the item It is a server device acting on behalf of.

  The delivery management server device 16 is a server device that is used by a delivery company to manage the delivery of goods.

  The storage means of the management server device 13 includes a user DB (Database) for storing user data, which is data of sellers and purchasers who use the net sales system 1, and a sale that is data relating to items currently on sale. An on-sale item DB that stores item data and a purchased item DB that stores purchased item data that is data related to purchased items are stored.

  FIG. 2 is a diagram schematically showing the configuration of the user DB. Each user data included in the user DB has the following fields.

User ID: A user ID for identifying a user is stored.
Password: Stores the password for user authentication.
Name data: Name data indicating the name of the user is stored.
Address data: Stores address data indicating the user's address.
E-mail address: Stores the user's e-mail address (including the mobile mail address including the mobile phone number).

Payment ID: When a user becomes a purchaser, a payment ID, which is an ID used for identifying the user between the management server device 13 and the payment server device 15 when the purchase price is paid, is stored.
Account information: When the user becomes a seller, the user receives payment of the sales price from the management business operator of the network sales system 1 (the business operator who manages the management server device 13, hereinafter simply referred to as “management business operator”). Store bank account information to receive.

Evaluation for seller: Stores the number of each of the five-level evaluations (any number of 1 to 5, a larger number indicates a better evaluation) for the seller by the purchaser of the item regarding items sold by the user in the past. .
Evaluation for purchaser: Stores the number of each of the five-level evaluations (any one of 1 to 5, a larger number indicates better evaluation) for the purchaser by the seller of the item with respect to the items purchased by the user in the past. .

  FIG. 3 is a diagram schematically showing the configuration of the item DB for sale. Each item data for sale included in the item DB for sale has the following fields.

Item ID: An item ID for identifying an item is stored.
Merchant ID: Stores the merchant's user ID.
Item name: Stores data indicating the name of an item.
Item introduction information: Stores data indicating an item description.
Image data: Stores the file name of image data indicating the picture of the item.
Number of remaining sales: Stores the number of items currently available for purchase (inventory count).
Number sold: Stores the number of items already sold.

Sales method: Stores “auction” or “specified price” indicating whether the sales are based on the auction method or the sales price specified by the seller.
Sales start price: Stores data indicating the sales start price. When the sales method is the designated price, the sales start price indicates the sales price designated by the seller.
Current price: Stores data indicating the current price. When the sales method is the designated price, the current price is always the sales price designated by the seller.
Handling of postage: “Including postage” indicating that the postage is included in the sales price, “payment on delivery” that the buyer bears by cash on delivery, postage is added to the sales price after the amount is confirmed, and the seller One of “payment additional payment” to be stored in is stored. If the item is data or service, empty data is stored in this field.
Shipping area: When the item is an article and the handling of the shipping cost is other than “including shipping cost”, data indicating the shipping area of the item is stored.

Payment agent: Stores “Yes” or “No” indicating whether or not to use the payment agent by the net sales system 1.
Two-step payment: In payment, a payment method where the purchase price is not confirmed when the purchase offer is made by the purchaser, and the purchase price is deducted after the purchaser receives the item (hereinafter referred to as “ “Yes” or “No” indicating whether to use “two-stage settlement”) is stored.

Category: Stores “article”, “data” or “service” indicating the category of an item.
Anonymous sales: Stores “Yes” or “No” indicating whether to use anonymous sales.

Keyword: Stores data indicating a keyword related to the item.
Sales period: Stores data indicating the sales period of the item.
Purchaser condition: Stores data indicating a condition to be satisfied by the purchaser.
URL: A URL (Uniform Resource Locator) for the purchaser to access the CGM content transmitted by the seller is stored.
Bidder ID: Stores the user ID of the purchaser (bidder) who is bidding for the highest bid at that time for an item whose sales method is “auction”.

Data stored in one of the fields of the item data being sold is limited by the data stored in the other fields. The restrictions are shown below.
You can select “Yes” for the payment agent only if the handling of the shipping cost is “including shipping cost”, “cash on delivery”, or empty data.
For two-stage payment, “Yes” can be selected only when the payment agent is “Yes” and the category is goods.
For anonymous sales, “Yes” can be selected only when the category is “article” or “data” and the handling of the shipping cost is “including shipping cost”, “payment on delivery”, or empty data.

  FIG. 4 is a diagram schematically showing the configuration of the purchased item DB. Each purchased item data included in the purchased item DB has the following fields.

Item ID: An item ID for identifying an item is stored.
Sub ID: When a plurality of the same items are sold, a sub ID for identifying the items from each other is stored.
Purchase time: Stores data indicating the time when the purchase of the item is established.
Delivery completion time: When the item is an article, data indicating the time when the item was delivered to the purchaser is stored.
Sales time: Stores data indicating the time when the sales request for the purchase price of the item was made.

Merchant ID: Stores the merchant's user ID.
Purchaser ID: Stores the purchaser's user ID.
Category: Stores “article”, “data” or “service” indicating the category of an item.
Anonymous sales: Stores “Yes” or “No” indicating whether the sales are anonymous sales.

Evaluation for seller: Stores data indicating a five-level evaluation of the seller by the purchaser (any number of 1 to 5, a larger number indicates better evaluation).
Comments for sellers: Stores data indicating comments on sellers by buyers.
Evaluation for purchaser: Stores data (any number of 1 to 5, a larger number indicates better evaluation) indicating a five-level evaluation of the purchaser by the seller.
Comments for purchasers: Stores data indicating comments by buyers on purchasers.

[1.2. Operation]
Users (sellers and purchasers) who use the online sales system 1 need to register user data (see FIG. 2) when using the online sales system 1. The user accesses the user registration page provided by the management server device 13 using the terminal device 11 or the terminal device 14 (hereinafter collectively referred to simply as “terminal device”). After inputting the settlement ID, the field information excluding the evaluation for the seller and the evaluation for the purchaser among the data fields, the transmission operation is performed. In response to the operation, information input by the user is transmitted from the terminal device to the management server device 13.

  After confirming that the information transmitted from the terminal device satisfies a predetermined condition, the management server device 13 newly creates user data in the user DB (see FIG. 2), and the corresponding field of the newly created user data Store the received information. Here, the predetermined conditions include, for example, that the same user ID is not already registered in the user DB as the user ID of another user, that the e-mail address is in accordance with the correct rules, and information on essential fields. And so on.

  When the storage of the information received from the terminal device with respect to the user data is completed, the management server device 13 redirects the connection request from the terminal device to the payment information registration page managed by the payment server device 15. At that time, the management server device 13 notifies the settlement server device 15 of the session ID with the terminal device.

  The terminal device displays a redirect destination payment information registration page. On the payment information registration page, the user inputs payment information (credit card company name, card name, expiration date, card number, security code) and performs a transmission operation. In response to the operation, the payment information input by the user is transmitted from the terminal device to the payment server device 15.

  After confirming the consistency of the settlement information transmitted from the terminal device, the settlement server device 15 allocates a settlement ID for identifying the settlement information from other settlement information to the settlement information, and settles them. It is stored in the settlement information DB managed by the server device 15. Thereafter, the settlement server device 15 transmits the allocated settlement ID to the management server device 13 together with the session ID received at the time of redirection.

  The management server device 13 stores the settlement ID received from the settlement server device 15 in the field “settlement ID” of the user data of the user specified by the session ID received from the settlement server device 15. The above is description of operation | movement of the net sales system 1 accompanying registration of user data.

  As described above, in the net sales system 1, the payment information is directly exchanged between the user terminal device and the payment server device 15, and the management server device 13 does not receive the payment information. And in the process accompanying the purchase of the item demonstrated below, the management server apparatus 13 performs the process accompanying payment with the payment server apparatus 15 using payment ID. Since such a configuration is adopted, there is no risk that payment information is leaked to the outside from the management server device 13 due to some accident.

  In the operation flow described above, the settlement server device 15 allocates a settlement ID, but the management server device 13 allocates a settlement ID and transmits the allocated settlement ID to the settlement server device 15. Good. The management server device 13 may relay data communication between the terminal device and the payment server device 15 when the payment information is registered. In this case, if the management server device 13 is configured to receive payment information transmitted from the terminal device once and transfer the received payment information to the payment server device 15 and then discard the payment information, the management server device 13 leaks payment information, etc. The risk that this problem will occur can be reduced. Further, if the payment information communicated between the terminal device and the payment server device 15 via the management server device 13 is encapsulated and kept secret from the management server device 13, the management server device 13 relays the payment information. Even in this case, it is possible to eliminate the risk of problems such as leakage of payment information from the management server device 13.

  When the sender of the CGM content uses the net sales system 1 as a seller, the seller accesses the management server device 13 using the terminal device 11 and registers the item data being sold (see FIG. 3) regarding the item to be sold. Then, the item sales tool generated in the management server device 13 is added to the own CGM content.

  Hereinafter, as an example, a seller a who is a user of the terminal device 11a who transmits his / her blog using the information distribution server device 12a sells three bicycles of the same type using the net sales system 1. Therefore, the operation of the online sales system 1 when registering item data for sale and adding a part to a blog page will be described with reference to FIG.

  In the following description, as an example, it is assumed that the domain name of the information distribution server device 12a is “hellolog.com” and the domain name of the management server device 13 is “cmgsale.com”. Further, it is assumed that the URL of the blog page (blog content display page) released by the seller a using the information distribution server device 12a is “http://soyokaze.hellolog.com”.

  The seller a accesses the seller site provided by the management server device 13 using the terminal device 11a, and logs in to the site by entering the user ID and password on the displayed login page ( Step S101).

  When the login to the seller site of the seller a using the terminal device 11a is completed, the management server device 13 transmits the page data of the sales item registration page to the terminal device 11a (step S102). The sales item registration page includes data input objects such as text boxes, check boxes, and list boxes corresponding to the fields of the item data being sold (see FIG. 3).

The terminal device 11a displays a sales item registration page according to the page data received from the management server device 13. On the sales item registration page, the seller a inputs the item to be sold, that is, data relating to three bicycles (hereinafter referred to as “item data”) (step S103). Hereinafter, as an example, it is assumed that the seller a inputs the following data.
Item name: "Cross bike (new)"
Item introduction information: “ABC cross bike (model name: XYZ-001). Color is blue. New.”
Image data: “crossbike001.jpg / crossbike002.jpg”
Number of sales: “3”
Sales method: "specified price"
Sales start price: “32,000 yen”
Handling of postage: "cash on delivery"
Shipping area: “Tokyo”
Payment agent: “Yes”
Two-stage settlement: “Yes”
Category: "Goods"
Anonymous Sales: “Yes”
Keywords: “Sports / Outdoor / Bicycle / Cross bike”
Sales period: “January 10, 2009, 12: 00 to January 24, 2009, 12:00”
Purchaser condition: “Overseas shipping is not possible / Users with a rating of 1 for the purchaser cannot purchase”
URL: “http://soyokaze.hellolog.com”

  In response to the operation of the seller a, the terminal device 11a transmits the item data input on the sales item registration page to the management server device 13 (step S104). Upon receiving item data from the terminal device 11a, the management server device 13 first creates new item data for sale (see FIG. 3), and newly creates item data for each item included in the received item data. Stored in the corresponding field. However, the number of sales included in the item data is stored in the number of remaining sales in the item data being sold.

The management server device 13 stores the following data in the following fields of the newly created item data for sale.
Item ID: Any item ID that is unused in the item DB for sale. As an example, it is assumed that “200901038171908” is stored.
Merchant ID: the user ID of the merchant a transmitted along with the password from the terminal device 11a in the login process in step S101. As an example, “soyokaze0001” is stored.
Purchased number: “0”
Current price: Data indicating the same amount as the sales start price. In this case, “32,000 yen”

  When the management server device 13 stores the data in the item data for sale newly created as described above, the item data for sale is registered in the item for sale DB (see FIG. 3) (step S105).

  Subsequently, the management server device 13 generates part data for instructing display of a part, which is an object constituting a part of the Web page, using the item data for sale registered in the item DB for sale in step S105 ( Step S106). Here, the parts are generic names of items called by names such as blog accessories, blog stickers, blog plug-ins, blog widgets, blog gadgets, and the like.

  The part data generated in step S106 includes data for instructing the following processes (1) to (7) to an arbitrary terminal device that displays a Web page including parts generated according to the part data.

(1) An image indicated by image data of file names “crossbike001.jpg” and “crossbike002.jpg” and a command button “purchase / bid” are displayed.

(2) The following information is displayed.
"Item name: Cross bike (new)"
"Item introduction information: ABC cross bike (model name: XYZ-001). The color is blue.
"Sales method: specified price"
"Sales start price: 32,000 yen"
"Handling of shipping: cash on delivery"
“Ship from: Tokyo”
"Payment agency: Yes"
"Two-step payment: Yes"
"Anonymous sale: Yes"
“Sales period: January 10, 2009, 12: 00 to January 24, 2009, 12:00”
“Purchaser condition: Overseas shipping is not allowed / Users with a rating of 1 for the buyer cannot purchase”

(3) Immediately before displaying the part, it is determined whether the current time at that time is (a) before the sales period starts, (b) during the sales period, (c) after the sales period ends, In this case, the message “Before sales start” is displayed, and in the case of (c), the message “Sales ended” is displayed.

(4) If the determination result of (3) above is (b), the current remaining sales number, sold number, current price, and the URL “http://cmgsale.com/update/20090110281271908” A request for update data indicating is sent.

(5) When the determination result of (3) is (b), the above (3) and (4) are repeated at a predetermined time interval (for example, 1 minute interval).

(6) “Remaining number of sales: ##” and “Number of already sold: ##” in accordance with the update data transmitted in response to the request for update data transmitted in (4) or (5) above, “Current price: ##, ### yen” (where “##” is a numerical value indicated by the update data) is displayed. Further, when the numerical value indicating the number of remaining sales included in the update data is “0”, the message “Sold out” is displayed.

(7) When the command button “Purchase / Bid” displayed in the part is clicked with a pointing device such as a mouse, the above (3), (4) and (6) are performed, and the determination of (3) above Only when the result is (b) and the numerical value indicating the remaining number of sales included in the update data in (6) is not “0”, for the URL “http://cmsmale.com/buy/20090103817271908” The purchase instruction data for instructing the item purchase process is transmitted.

  In the part data, for example, a code for instructing the processing of (3) to (6) described by a Java (registered trademark) script or the like (a code for instructing the processing of (4) is referred to as “update request instruction data”. "). In addition, in order to realize the function (7), the part data includes the URL “http://cmgsale.com/buy/200901038171908” as link information for displaying parts.

  Note that “cmgsale.com” in the above (4) and (7) is a domain name indicating the location (address) of the management server device 13 on the Internet, and “200901038171908” is an item ID.

Subsequently, the management server device 13 uses the generated part data to generate page data for handing over part data instructing the following processes (1) to (4) (step S107).
(1) Display the part source code (ie, part data).
(2) A preview of a part generated according to the part data is displayed.
(3) In response to the click operation of the command button by the user of the terminal device that displays the Web page (hereinafter referred to as “part data delivery page”) generated according to the page data for part data delivery, the terminal device The source code of the part is temporarily stored as pasting data in the work area.
(4) The user of the terminal device that displays the part data delivery page drags the display portion of the preview described in (2) above, and any one of the source codes of the CGM content displayed on the terminal device When an operation of dropping to a position is performed, the source code of the part is added to the position of the drop according to the operation.

  The page data for parts data delivery includes, for example, a code (hereinafter referred to as “copy instruction data”) for instructing the process (3) described by a Java (registered trademark) script or the like. The page data for parts data delivery includes a code (hereinafter referred to as “paste instruction data”) for instructing the process (4) described by a Java (registered trademark) script, for example. .

  The management server device 13 transmits the generated page data for parts data delivery to the terminal device 11a (step S108). The terminal device 11a displays a part data delivery page according to the part data delivery page data received from the management server device 13 (step S109).

  FIG. 6 is a diagram schematically showing a part data delivery page displayed on the terminal device 11a in step S109. On the part data delivery page, a preview display box 21 for displaying a part preview, a text box 22 for displaying the part source code, and a command for temporarily storing the part source code as pasting data Button 23 is included.

  Returning to FIG. 5, the description of the operation of the online sales system 1 will be continued. The seller a uses the terminal device 11a to access the blog management site provided by the information distribution server device 12a, and logs in to the site by entering the user ID and password on the displayed login page ( Step S201).

  When the login to the blog management site of the seller a using the terminal device 11a is completed, the information distribution server device 12a transmits page data of an edit page for editing the blog page of the seller a to the terminal device 11a. (Step S202). The terminal device 11a displays the edit page of the blog page of the seller a according to the page data received from the information distribution server device 12a (step S203).

  The edit page of the blog page of the seller a displays the source code of the blog page of the seller a. The seller a can freely edit the source code of his blog page by operating the terminal device 11a. it can. The seller a performs any of the following operations (1) to (3), and adds the source code of the part to the desired position of the source code of his / her blog page (step S204).

(1) After all the source codes of the parts displayed in the text box 22 on the part data delivery page (see FIG. 6) are selected by dragging or the like, the data of the part selected by a predetermined operation is stored in the terminal device 11a. The data is temporarily stored (copied) in the means, the cursor is moved to the desired position in the source code of the blog page displayed on the edit page, and then the previously stored data is moved to the cursor by a predetermined operation. Add (paste) to the position.

(2) By clicking the command button 23 on the part data delivery page (see FIG. 6), the source code of the part is temporarily stored (copied) in the storage means of the terminal device 11a and displayed on the edit page. After the cursor is moved to a desired position in the source code of the blog page, the previously temporarily stored data is added (pasted) to the cursor position by a predetermined operation.

(3) By dragging the preview display box 21 of the part data delivery page (see FIG. 6) and dropping it at the desired position of the source code of the blog page displayed on the edit page, the part source code is dropped. Add (paste) to the position.

  The terminal device 14a performs the copy process in (2) according to the copy instruction data included in the part data. Further, the terminal device 14a performs the paste processing in (3) according to the paste instruction data included in the part data.

  Subsequently, when the seller a performs an editing completion operation on the edit page of the blog page, the terminal device 11a displays the source code of the edited blog page to which the source code of the part is added in the part in step S204. Together with the image data indicating the image to be transmitted to the information distribution server device 12a (step S205).

  The information distribution server device 12a stores the image data received from the terminal device 11a in a predetermined folder (for example, a folder corresponding to the blog page of the seller a), and the blog page of the seller a received from the terminal device 11a. The blog page of the seller a is updated by overwriting the source code of the blog page of the seller a stored in the information distribution server device 12a with the source code (step S206). The blog page updated in this way can be accessed from any terminal device.

  The above is the description of the operation of the net sales system 1 when the seller registers information of the item that the seller wants to sell in the management server device 13 and adds a part for selling the item to the display page of his / her CGM content. is there.

  When the reader of the CGM content uses the net sales system 1 as a purchaser, the purchaser accesses the management server device 13 by clicking a part included in the display page of the CGM content displayed on the terminal device 14 and logs in. You only need to perform a confirmation operation later.

  Hereinafter, as an example, a purchaser p who is a reader of the blog contents of seller a looks at the tool for selling the item described above on the blog page of seller a and purchases one item. The operation of the sales system 1 will be described with reference to FIGS. In the following description, it is assumed that the purchaser p uses the terminal device 14p.

  The purchaser p inputs the URL “http://soyokaze.hellolog.com” of the blog page of the seller a in the Web browser of the terminal device 14p, and performs a predetermined operation for instructing page display. In response to the operation, the terminal device 14p requests the information distribution server device 12a identified by the domain name “hellog.com” to transmit the page data of the blog page identified by “soyokaze” according to the input URL. Data is transmitted (step S301).

  In response to this transmission request data, the information distribution server device 12a transmits the page data of the blog page of the seller a to the terminal device 14p (step S302). The terminal device 14p displays the blog page of the seller a according to the received page data (Step S303). On the blog page displayed on the terminal device 14p, in addition to the blog content of the seller a, parts for supporting the purchase of items sold by the seller a are displayed.

  Subsequently, the terminal device 14p determines whether the current time is (a) before the start of the sales period, (b) during the sales period, or (c) after the end of the sales period, according to the code included in the part data ( Step S304).

  If the determination result in step S304 is (a), the terminal device 14p displays the message “Before starting sales” in the part, and if the determination result in step S304 is (c), the part. The message “Sales ended” is displayed in (step S305). When the message “Before sale” or “End of sale” is displayed in step S305, the purchaser p cannot purchase the item at that time, so the operation described below is performed. I will not.

  If the result of the determination in step S304 is (b), the terminal device 14p follows the update request instruction data included in the part data, and the domain name “http://cmsgsale.com/update/20090103817271908” The update request transmission data for the item identified by the item ID “200901038171908” is transmitted to the management server device 13 identified by “cmgsale.com” (step S306).

In response to the transmission request data, the management server device 13 searches the item data for sale including the item ID “2009011038271908” from the item DB for sale (see FIG. 3), and the number of sales items remaining in the sale item data that has been searched. Update data indicating the completed number and the current price is transmitted to the terminal device 14p (step S307). As an example, here, update data having the following contents is transmitted.
Number of remaining sales: “2”
Number sold: “1”
Current price: “32,000 yen”

  The terminal device 14p displays the above information indicated by the update data received from the information distribution server device 12p in the part (step S308).

  Subsequently, according to the code included in the part data, the terminal device 14p determines whether or not the remaining sales number indicated by the update data received in step S307 is 0 (step S309). If it is determined in step S309 that the number of remaining sales is 0, the terminal device 14p displays a message “SOLD OUT” in the part (step S310). In that case, since the purchaser p cannot purchase the item, the operation described below is not performed.

  In this case, since the remaining sales number is 2, it is not determined that the remaining sales number is 0 in the determination in step S309.

  After that, according to the code included in the part data, the terminal device 14p repeats the processing from step S304 to step S310 at a predetermined time interval (for example, every one minute) (not shown).

  When the purchaser p who is viewing the blog page of seller a does not display any of the messages "Before sale start", "Sales ended" and "Sold out" in the part When the command button “Purchase / Bid” displayed in the part is clicked, the terminal device 14p follows the code included in the part data, and the domain name “ The purchase instruction data for instructing the purchase processing of the item identified by the item ID “2009011038271908” is transmitted to the management server device 13 identified by “cmgsale.com” (step S401).

  The management server device 13 that has received the purchase instruction data transmits the page data of the login page to the terminal device 14p, and the purchaser p inputs the user ID and password on the login page displayed on the terminal device 14p according to the page data. As a result, personal authentication by the management server device 13 is received (step S402).

  When the login process in step S402 is completed, the management server device 13 searches the user DB (see FIG. 2) for user data including the user ID of the purchaser p received from the terminal device 14p in step S402. In addition, the management server device 13 searches the item data for sale including the item ID “200901038171908” from the item DB for sale (see FIG. 3) according to the purchase instruction data. The management server device 13 determines whether or not the attribute (address, evaluation of the purchaser, etc.) of the purchaser p indicated by the searched user data satisfies the condition indicated by the purchaser condition of the searched item data being searched. (Step S403).

  If the attribute of the purchaser p does not satisfy the condition indicated in the purchaser condition in the determination in step S403, the management server device 13 displays a message indicating that the item desired to be purchased cannot be purchased on the terminal device 14p. Data is transmitted, and the terminal device 14p displays a message page according to the page data (not shown). In that case, the following operations are not performed.

  In this case, it is assumed that the attribute of the purchaser p satisfies the condition indicated in the purchaser condition in the determination in step S403. In that case, the management server device 13 subsequently determines whether or not the sales method of the item data being sold searched in step S403 is a designated price (step S404).

  The operation in the case where the sales method is not the designated price in the determination in step S404, that is, the operation in the case where the sales method is an auction will be separately described later. In this case, in the determination in step S404, it is determined that the sales method is the designated price.

  If it is determined in step S404 that the sales method is the specified price, the management server device 13 transmits the page data of the purchase confirmation page to the terminal device 14p (step S405). The terminal device 14p displays a purchase confirmation page according to the page data received from the management server device 13 (step S406).

  On the purchase confirmation page, information such as the item name and purchase price (current price) included in the on-sale item data searched in step S403, and the command button “OK” are displayed. When the purchaser p clicks the command button “OK”, the terminal device 14p transmits purchase confirmation data notifying the management server device 13 that purchase has been confirmed (step S407).

  In response to the receipt of the purchase confirmation data, the management server device 13 determines whether or not the settlement agent of the item data for sale searched in step S403 is “Yes” (step S408). The processing when it is determined in step S408 that the payment agent is not “Yes” will be described later.

  In this case, it is determined in step S408 that the payment agent is “Yes.” In this case, the management server device 13 has “Yes” for the two-stage payment of the item data being sold searched in step S403. It is determined whether or not (step S409). The process when it is determined in step S409 that the payment agent is not “Yes” will be described later.

  In this case, it is determined in step S409 that the two-stage payment is “Yes.” In this case, the management server device 13 is searched for in the payment ID included in the user data searched in step S403, in step S403. The authorization processing request data including the item ID included in the item data being sold, the number obtained by adding 1 to the sold number (sub ID), and the current price is transmitted to the settlement server device 15 (step S410).

  The settlement server device 15 performs an authorization process according to the authorization process request data (step S411). The authorization process is a process for securing the payment amount indicated by the current price from the credit limit of the purchaser's credit card identified by the settlement ID.

  If the payment server device 15 fails in the authorization process because the payment amount indicated by the current price exceeds the credit limit of the purchaser p, the payment server device 15 sends error notification data to notify that to the management server. It transmits to the apparatus 13 (not shown). When the error notification data is received, the management server device 13 sends a message to the terminal device 14p, for example, “Payment processing by credit card could not be performed. Please confirm with the credit card company and then perform the purchase operation again”. The page data of the error message page to be displayed is transmitted (not shown). In accordance with the page data, the terminal device 14p displays an error message page (not shown). In that case, the process described below is not performed.

  Here, it is assumed that the settlement server device 15 has succeeded in the authorization process. In that case, the settlement server device 15 transmits completion notification data for notifying the completion of the authorization process to the management server device 13 (step S412).

  In response to the authorization processing completion notification data, the management server device 13 updates the remaining sales number by dividing 1 from the remaining sales number of the item data being sold searched in step S404, and adds 1 to the sold number. The sold number is updated with the number obtained (step S413).

Subsequently, the management server device 13 newly creates purchased item data in the purchased item DB (see FIG. 4), and stores the following data in the newly created purchased item data (step S414).
Item ID: Item ID “2009010381271908” included in the purchase instruction data received from the terminal device 14p in step S401
Sub ID: Number of items for sale searched in step S403 (updated in step S413) “2”
Purchase time: Data indicating the current time at the time when step S413 is performed. As an example, “January 15, 2009 22:15” is stored.
Vendor ID: Vendor ID of item data being sold searched in step S403. As an example, “23181254” is stored.
Purchaser ID: User ID of purchaser p received from terminal device 14p in step S402. As an example, “31012312” is stored.
Category: Category “article” of item data being sold searched in step S403
Anonymous sale: Anonymous sale “Yes” of item data under sale searched in step S403

  Of the newly created field of item data for sale, empty data is stored in fields other than the above fields.

Subsequently, the management server device 13 transmits the page data of the purchase processing completion notification page to the terminal device 14p (step S415). The terminal device 14p displays a purchase processing completion notification page in accordance with the page data received from the management server device 13 (step S416). The completion notification page displayed in step S416 includes the contents of the item data being sold searched in step S403 or the data stored in the newly created purchased item data in step S414. A message is displayed.
“The purchase process for the item you purchased is complete.
Item ID: 2009011038271908
Sub ID: 2
Item name: Cross bike (new)
Payment amount: 32,000 yen Purchase time: January 15, 2009 22:15
Anonymous sale: Yes
Seller email address: (not notified) "

In addition, the management server device 13 searches the user DB (see FIG. 2) for user data including the seller ID of the item data being sold searched in step S403, and purchases it to the e-mail address of the searched user data. A completion notification mail is transmitted (step S417). The purchase completion notification email transmitted in step S417 includes the contents of the data stored in the item data on sale searched in step S403 or the purchased item data newly created in step S414. Message is displayed.
"The item you were selling was purchased.
Item ID: 2009011038271908
Sub ID: 2
Item name: Cross bike (new)
Payment amount: 32,000 yen Purchase time: January 15, 2009 22:15
Anonymous sale: Yes
Buyer email address: (not notified) "

  When the anonymous sale of the item data for sale searched in step S403 is “Yes”, the page data of the completion notification page of the purchase process transmitted to the terminal device 14p in step S415 is included in the seller a as described above. And the purchase completion notification email sent to the e-mail address of the seller a in step S417 does not include the information of the purchaser p.

  On the other hand, when the anonymous sale of the item data for sale searched in step S403 is “No”, the management server device 13 stores the user data including the seller ID of the item data for sale searched for in step S403 in the user DB ( The email address of the retrieved user data is included in the page data of the purchase processing completion notification page transmitted to the terminal device 14p in step S415.

  If the anonymous sale of the item data being sold searched in step S403 is “No”, the management server device 13 sells the e-mail address of the user data of the purchaser p searched in step S403 in step S417. Included in the purchase completion notification email sent to the email address of person a.

  As a result, in the case of non-anonymous sales, the seller a and the purchaser p send e-mail to the e-mail address of the other party, for example, account information used for confirming the postage and settlement of the price, address of the item destination・ Information such as names can be exchanged.

  When the process of step S417 is completed, the management server device 13 determines whether the anonymous sale of the item data being sold searched in step S403 is “Yes” and the category is “article” (step S418). .

  If it is determined in step S418 that the anonymous sale of the item data being sold searched in step S403 is “Yes” and the category is “article”, the management server device 13 is searched in step S403. Delivery destination data including the name data and address data of the user data and the item ID and sub ID of the purchased item data newly created in step S414 are transmitted (step S419).

  The delivery management server device 16 stores the delivery destination data received from the management server device 13 (step S420).

  Upon receiving the purchase completion notification email transmitted from the management server device 13 in step S417, the seller a determines whether the item described in the received purchase completion notification email is anonymous sale, and the category of the item is an article. Depending on whether it is data or service, the following processing is performed.

(Case 1: anonymous sale = No, category = article) By sending an email to the email address of the purchaser p described in the purchase completion notification email, information such as the delivery destination of the product is exchanged. If it is not a settlement agent, after confirming payment of the price by the purchaser p, the goods are sent directly to the purchaser p.

(Case 2: Anonymous sales = No, category = data) In the case of settlement agency, data is directly transmitted to the e-mail address of the purchaser p described in the purchase completion notification mail. If you are not a payment agent, send the e-mail to the e-mail address of the purchaser p described in the purchase completion notification e-mail to exchange the payment destination account information, etc., and confirm the payment by the purchaser p The data is directly transmitted to the e-mail address of the purchaser p described in the purchase completion notification mail.

(Case 3: Anonymous sales = No, category = service) By exchanging information such as service provision location by sending an email to the email address of purchaser p described in the purchase completion notification email, If it is not a settlement agent, after confirming payment of the price by the purchaser p, a service for the purchaser p is provided.

(Case 4: Anonymous sales = Yes, category = article) Request delivery of goods to a designated delivery company (a delivery company using the delivery management server device 16). At that time, the name and address of the destination are not described in the shipping slip, but the item ID and sub ID described in the purchase completion notification mail are described instead.

(Case 5: Anonymous sales = Yes, category = data) After accessing the data upload page provided by the management server device 13 and performing a login process, a predetermined operation is performed on the data upload page. Upload the item data to the management server device 13. At that time, in the data upload page, the item ID and the sub ID described in the purchase completion notification mail are input and transmitted to the management server device 13.

  In the case 5 described above, the management server device 13 searches the purchased item DB (see FIG. 4) for purchased item data including the item ID and the sub ID input by the seller a, and the retrieved purchased item. User data including the purchaser ID of the data is searched from the user DB (see FIG. 2), and the data uploaded by the seller a is transmitted to the e-mail address of the searched user data.

  The case assumed in the description of the operation of the online sales system 1 corresponds to the above case 4 (in the case of anonymous sales = Yes, category = article). In case 4, when the delivery company receives a request for delivery of the article from the seller a, it includes the item ID and sub ID described in the delivery slip from the delivery destination data stored in the delivery management server device 16. The requested item is retrieved, and the requested article is delivered to the name and address indicated by the name data and address data included in the retrieved destination data.

  When the delivery company completes the delivery of the article, it inputs the item ID and sub ID of the delivered article to the delivery management server device 16 and performs a predetermined operation. In response to the operation, the delivery management server device 16 transmits delivery completion notification data including the input item ID and sub ID to the management server device 13 (step S501).

  Upon receiving the delivery completion notification data, the management server device 13 searches the purchased item DB (see FIG. 4) for the purchased item data including the item ID and sub ID included in the received delivery management notification data. The data indicating the current time at that time is stored in the delivery completion time of the purchased item data (step S502).

  The purchaser p who has successfully received the item (article) from the delivery company uses the terminal device 14p to access the item receipt notification page provided by the management server device 13 and performs the login process (step S601). The item ID and the sub ID are input on the item receipt notification page displayed on the terminal device 14p. In response to the predetermined operation of the purchaser p, the terminal device 14p transmits receipt notification data including the input item ID and sub ID to the management server device 13 (step S602).

  In response to receiving the receipt notification data, the management server device 13 searches the user DB (see FIG. 2) for user data including the user ID of the purchaser p received from the terminal device 14p in the login process in step S601, and is searched. The sales processing request data including the settlement ID included in the user data and the item ID and sub ID included in the receipt notification data is transmitted to the settlement server device 15 (step S603).

  The settlement server device 15 performs sales processing in accordance with the sales processing request data (step S604). The sales process is a process for requesting sales for the payment amount secured in the authorization process. When the sales process is completed, the settlement server device 15 transmits completion notification data for notifying the management server device 13 of the completion of the sales process (step S605).

  In accordance with the sales process completion notification data, the management server device 13 searches the purchased item DB (see FIG. 4) for purchased item data including the item ID and sub ID included in the receipt notification data received in step S602. The data indicating the current time at that time is stored in the sales time of the searched purchased item data (step S606).

  The settlement operator transfers the payment amount processed in step S604 to the bank account designated by the management entity. At that time, the settlement operator writes the item ID and sub ID relating to the payment amount in the summary column of the transfer. The management company searches the purchased item DB (see FIG. 4) for the purchased item data including the item ID and the sub ID described in the summary column of the payment received from the settlement company. User data including the seller ID of the completed item data is searched from the user DB (see FIG. 2).

  In accordance with the account information included in the user data searched as described above, the management company transfers, for example, an amount obtained by subtracting a predetermined fee from the amount transferred from the settlement company to the bank account of the seller a. The payment process from the settlement operator to the management company and the payment process from the management company to the seller are automatically performed by data communication with the settlement server device 15, the management server device 13, and the server device managed by the bank. May be performed automatically.

  If the purchaser p wishes to return the item because the item has not arrived at the purchaser p due to some accident or the item has arrived but is damaged, the purchaser p performs the processing of step S601 and step S602. Without doing so, the management company will be inquired or returned. In that case, since the sales process by the settlement server device 15 is not performed, the purchaser p does not receive a withdrawal of the price related to the item.

  By the above-described processing, in any case of cases 1 to 5, the buying and selling of items between the seller a and the buyer p is completed.

  In the case described above, the item sales method is the specified price (step S404; Yes). However, when the item sales method is an auction, it is replaced with the above-described steps S405 to S407 in FIG. As shown, the following processing is performed.

  The management server device 13 transmits the page data of the bid page to the terminal device 14 (step S421). The terminal device 14 displays a bid page according to the page data received from the management server device 13 (step S422).

  On the bid page, information such as the item name and current price included in the item data for sale searched in step S403, a text box for inputting a bid price, and a command button “OK” are displayed. When the purchaser inputs a bid price on the bid page and then clicks the command button “OK”, the terminal device 14 transmits bid data including data indicating the input bid price to the management server device 13 (step S423). ). Note that you cannot enter a bid price below the current price displayed on the bid page.

  Upon receiving the bid data, the management server device 13 updates the bidder ID of the item data for sale searched in step S403 with the purchaser's user ID received from the terminal device 14 in step S402, and bids the current price. The bid price is updated with data included in the data (step S424).

  The management server device 13 sets the end of the sales period every predetermined time (for example, every 1 second) even though the sales method is auction and the purchase time is empty data among the item data being sold included in the item DB for sale. Compared with the current time at that time, it is determined whether or not the sales period has ended (step S425).

  Until it is determined in step S425 that the sales period has ended, the item being sold is bid from various purchasers, and steps S301 to S310 and step S401 are performed according to the bid. Steps S404 and S421 to Step S424 are repeated.

  For the item determined to have reached the end of the sales period in the determination in step S425, the user identified by the bidder ID stored in the item data for sale at that time is determined by the data stored in the current price. The item has been sold (i.e. purchased) at the indicated price. Accordingly, the management server device 13 performs the processing (authorization processing, etc.) of Steps S408 to S414 described above.

  After the process of step S414, instead of the process of step S415 (transmission of page data of the purchase process completion notification page), the management server device 13 includes the purchaser ID of the item data on sale related to the item for which a successful bid is made. Data is retrieved from the user DB (see FIG. 2), and a successful bid notification mail indicating the item name, successful bid price, etc. of the successful bid item is transmitted to the email address of the retrieved user data. The purchaser who has made a successful bid for the item knows that he / she has made a successful bid for the target item through a successful bid notification mail instead of the purchase processing completion notification page in step S416, and that the purchase processing has been completed.

  Thereafter, the processing after step S417 described above is performed as in the case where the sales method is the designated price.

  In the case described above, the payment agent is “Yes” (step S408; Yes), but when the payment agent is “No”, the above-described steps S409 to S412 (authorization processing, etc.) are not performed. Steps S413 to S417 (purchase processing completion notification or the like) are performed. If the settlement agent is “No”, anonymous sales are not permitted, and therefore, the processing after step S418 is not performed.

  In the case described above, the two-stage settlement is “Yes” (step S409; Yes). However, if the two-stage settlement is “No”, the process proceeds to step S410 to step S412 (authorization process or the like). Instead, step S603 to step S605 (sales processing or the like) are performed. Further, in the two-stage settlement, the purchase item data update (sales time storage) performed in step S606 is performed simultaneously with the purchase item data update (purchase time storage) performed in step S414. And step S601 and step S602 which are performed in the two-stage settlement are not performed.

  The above is the description of the operation of the online sales system 1 when the purchaser who is the reader of the seller's CGM content purchases an item sold by the seller.

  Note that the seller who has finished delivering the item and the purchaser who has finished receiving the item can each evaluate the trading partner.

  When the seller evaluates the purchaser, the seller accesses the purchaser evaluation page provided by the management server device 13, performs the login process, and then item IDs relating to items sold on the purchaser evaluation page. , Sub ID, evaluation for purchaser and comment for purchaser are entered.

  The management server device 13 searches the purchased item DB (see FIG. 4) for the purchased item data including the item ID and the sub ID input by the seller, and sells in the corresponding field of the searched purchased item data. The evaluation for the purchaser inputted by the purchaser and the comment for the purchaser are stored.

  Further, the management server device 13 searches the user DB (see FIG. 2) for user data including the purchaser ID included in the searched purchased item data, and evaluates the purchaser of the searched user data for the seller. It updates according to the evaluation for the purchaser input by.

  Similarly, when the purchaser evaluates the seller, the purchaser accesses the seller evaluation page provided by the management server device 13, performs the login process, and then purchases the item purchased on the seller evaluation page. Item ID, sub ID, evaluation for seller, and comment for seller are input.

  The management server device 13 searches the purchased item DB (see FIG. 4) for the purchased item data including the item ID and sub ID input by the purchaser, and purchases the purchased item data in the corresponding field of the searched purchased item data. Stores the rating for the seller and the comment for the seller entered by the seller.

  The management server device 13 searches the user DB (see FIG. 2) for user data including the seller ID included in the searched purchased item data, and evaluates the seller of the searched user data for the purchaser. It is updated according to the evaluation for the seller input by.

  The above is description of operation | movement of the net sales system 1 when a seller and a buyer evaluate a trading partner.

  The case described above is a case where a reader of the seller's CGM content becomes a purchaser. The online sales system 1 has a mechanism that allows a person who is not a reader of the seller's CGM content to purchase items sold by the seller. As an example, the operation of the online sales system 1 when a purchaser q who is not a reader of the blog content of the seller a purchases an item sold by the seller a will be described with reference to FIG. In the following description, it is assumed that the purchaser q uses the terminal device 14q.

  The purchaser q inputs the URL of the item search site provided by the management server device 13 in the Web browser of the terminal device 14q. In response to the operation, the terminal device group 14q transmits a page data transmission request for the item search page to the management server device 13 (step S701). In response to the page data transmission request, the management server device 13 transmits the page data of the item search page to the terminal device 14q (step S702).

  The terminal device 14q displays the item search page according to the page data received from the management server device 13 (step S703). In the item search page, a text box and a list box for inputting a condition for searching for an item to be purchased from items before sale in the online sales system 1 and a command button “Search” are displayed. The

  The purchaser q is a text box or list box displayed on the item search page, for example, “includes“ bicycle ”as a keyword”, “settlement agent = Yes”, “user with a rating of 1 for the seller as a seller. Enter a condition such as “Does not include item to be performed”. Thereafter, when the purchaser q clicks the command button “search”, the terminal device 14q transmits search condition data indicating the input condition to the management server device 13 (step S704).

  The management server device 13 does not pass the end of the sales period from the item data for sale included in the item DB for sale, and the item data for sale satisfying the condition indicated by the search condition data received from the terminal device 14q. Is searched (step S705). For example, when the condition indicated by the search condition data includes a condition “includes“ bicycle ”in the keyword”, the management server device 13 searches for item data on sale including “bicycle” in the field “keyword”.

  Further, for example, when the condition indicated by the search condition data includes a condition “does not include an item having a user whose evaluation is 1 for the seller as a seller”, the management server device 13 sets the field “seller ID”. The user data including the user ID stored in “” is retrieved from the user DB (see FIG. 2), and the data stored in the field “evaluation for seller” of the retrieved user data is the number of evaluation 1 If it is 1 or more, the item data for sale is excluded from the search result.

  The management server device 13 includes the item name, item introduction information, sales remaining number, sales method, current price, handling of shipping cost, settlement agent, two-stage settlement, sales period and purchase included in the item data for sale searched in step S705. The user condition is displayed as a list, and page data of the search result page including the URL included in the item data for sale searched as link information with respect to the information regarding each item included in the list is generated (step S706).

  The management server device 13 transmits the generated page data to the terminal device 14q (step S707). The terminal device 14q displays the search result page according to the received page data (step S708).

  If there is information about the item that interests the purchaser q in the list displayed on the search result page, the purchaser q clicks the display of the information. In response to the operation, the terminal device 14q transmits a page data transmission request for the display page of the CGM content to the URL linked to the clicked information. In this case, the purchaser q clicks on information related to the item being sold by the seller a, and the terminal device 14q transmits a page data transmission request for the blog page of the seller a to the information distribution server device 12a ( Step S709).

  In response to the transmission request, the information distribution server device 12a transmits the page data of the blog page of the seller a to the terminal device 14q (step S710). The terminal device 14q displays the blog page of the seller a according to the received page data (step S711).

  The purchaser q reads the blog content of the seller a on the blog page of the seller a displayed on the terminal device 14q, and is a person whom the seller a can trust as a seller and the hobby / preference of the seller a. It is possible to obtain information for determining whether or not. When the purchaser q decides to purchase the item of the seller a based on the information, the purchaser q clicks the command button “Purchase / Bid” on the part in the blog page displayed on the terminal device 14q. By doing so, it is possible to perform a procedure required to purchase the item.

  The above is the description of the operation of the online sales system 1.

[2. Modified example]
The above-described embodiments can be variously modified within the scope of the technical idea of the present invention. A modification is shown below.

  In the above-described embodiment, the part data delivery page (see FIG. 6) used for the item seller to add the item sales part to the display page of his / her CGM content includes (1) sales. Display of the source code of the part, (2) a command button for temporarily storing the source code of the part in the terminal device 11 as pasting data, and (3) the source code of the part in the CGM content A preview of the part as an object to be dragged and dropped in the source code of the display page is displayed. The part data delivery page does not need to include all of (1) to (3), and may include any one of these.

  In addition, using the part preview display as an object for dragging and dropping the source code of the part is an example. For example, the part data delivery page includes an icon display for drag and drop, and the seller displays the icon. A configuration may be adopted in which the source code of the part can be added by dragging the display and dropping it on the display position of the data to which the data is added.

  The drag and drop is an example of an operation method for adding the source code of the part to the source code of the display page of the CGM content, and other operation methods may be adopted.

  In addition, the information distribution server device 12 that distributes the CGM content provides a CGM content sender with an interface that enables so-called WYSIWYG (What You See What You Get) editing on the edit page of the display page of the CGM content. If dragging and dropping objects (parts preview display, etc.) displayed on the part data delivery page are dragged and dropped on the interface, the item sales for the display page of the CGM content can be performed. It is good also as a structure which enables addition of parts.

  In the embodiment described above, when the item sales part is displayed on the display page of the CGM content, the number of sold items, the remaining number of items sold, and the current price are updated and displayed on the part. The number of sold items, the remaining number of items sold, and the current price are examples of information types that are updated and displayed. For example, other types of information such as comments from sellers of items to sellers are updated and displayed on the parts. It is good also as a structure.

  In the above-described embodiment, when an item sales part is displayed on the display page of the CGM content, an update display of the current price or the like is not performed on the part for an item that is not in the sales period. This is merely a design matter, and for example, an update display of the current price or the like may be performed on the part even for an item that is not in the sales period.

  In the online sales system 1 according to the above-described embodiment, a part for selling items related to items that are no longer necessary, such as items that have been sold or items that have been sold for a predetermined period of time, can be displayed on a CGM content display page. You may add a function to automatically delete or hide from.

  The function of automatically deleting parts related to items that are no longer necessary from the display page of the CGM content is, for example, the source of a part that satisfies a predetermined condition when the display page is displayed in the source code of the display page of the CGM content. This is realized by including a code for instructing to delete the code part from its own source code.

  In addition, the function of hiding parts related to items that are no longer needed on the CGM content display page is available as part of the source code, information such as the sales period included in the source code of the part, or update data when the part is displayed. When a predetermined condition regarding information acquired from the management server device 13 is satisfied, it is realized by including a code instructing to hide the part.

  In the above-described embodiment, the management server device 13 functions as a device that performs processing associated with item sales and purchases such as payment processing in cooperation with the payment server device 15. The above-described embodiment is modified so that exhibition information and evaluation information on a plurality of third party sites (auction site, EC site, etc.) that perform processing associated with item purchase / sale are collected for each seller, and the information is collected. The management server device 13 may be configured as a device that provides the seller with parts that can be provided on the display page of the seller's CGM content.

  In a system having such a configuration, for example, when a seller a who is a blog content sender sells five cross bikes of the same type at two EC sites, EC site a and EC site b, the management server device 13 Acquires information on cross bikes sold by seller a from the server device providing EC site a and the server device providing EC site b, and updated information if there is an update. And manage the acquired information.

The seller a pastes a part for displaying the following information generated by the management server device 13 on his blog page. In addition, the following information regarding the number of stocks is a part that is updated and displayed. The URL of each sales site is linked to the display of each sales site.
"Item name: Cross bike (new)
Amount: 32,000 yen Sales site: EC site a 5 in stock Sales site: EC site b, 4 in stock

  A person who wants to purchase an item by looking at the blog page of the seller a clicks on the “sales site: EC site a” or “sales site: EC site b” displayed on the part, and thereby the EC. It is possible to access the site a or the EC site b and purchase a desired item on either EC site.

  According to the system configured as described above, a sender of a CGM content that sells the same kind of item via a plurality of sales sites can not only transmit the sales information of the item on the display page of the CGM content, It is possible to collectively manage information such as the number of items sold by the user by browsing the display page of his / her CGM content.

  In addition, according to the system configured as described above, the purchaser of an item can receive information on which sales site is in stock when the same item is sold at multiple sales sites by the same seller. Can be listed on the CGM content display page.

  In the embodiment described above, the management server device 13 may have a part or all of the functional configurations of the settlement server device 15 and the delivery management server device 16.

  In the embodiment described above, the management server device 13 is realized by causing a general-purpose server device to execute processing according to a program, but a combination of hardware that realizes each functional configuration provided in the management server device 13 Thus, the management server device 13 may be realized.

  DESCRIPTION OF SYMBOLS 1 ... Net sales system, 11 ... Terminal device group, 12 ... Information distribution server device group, 13 ... Management server device, 14 ... Terminal device group, 15 ... Settlement server device, 16 ... Delivery management server device, 21 ... Preview display box , 22 ... text box, 23 ... command button.

Claims (22)

Transmitting item data indicating information about the item from the terminal device of the item seller to the management server device;
The management server device storing the item data;
The management server device is data for instructing display of parts constituting a part of a Web page, and includes item identification data for instructing display of at least a part of the item data and identifying the item, Generating part data which is data including address data indicating a location in the network of the management server device as link information;
The management server device generates page data for part data delivery, which is data instructing display of a Web page and is data instructing display of a source code of the part;
Transmitting the part data delivery page data from the management server device to the seller's terminal device. Transmitting item data indicating information about the item from the terminal device of the item seller to the management server device;
The management server device storing the item data;
The management server device is data for instructing display of parts constituting a part of a Web page, and includes item identification data for instructing display of at least a part of the item data and identifying the item, Generating part data which is data including address data indicating a location in the network of the management server device as link information;
The management server device is data instructing display of a Web page, and the source code of the part in a storage area for temporarily storing data to be pasted included in the device that displays the Web page Generating page data for parts data delivery, which is data including copy instruction data for instructing storage;
Transmitting the part data delivery page data from the management server device to the seller's terminal device. Transmitting item data indicating information about the item from the terminal device of the item seller to the management server device;
The management server device storing the item data;
The management server device is data for instructing display of parts constituting a part of a Web page, and includes item identification data for instructing display of at least a part of the item data and identifying the item, Generating part data which is data including address data indicating a location in the network of the management server device as link information;
The management server device is data for instructing display of a Web page, and is data including paste instruction data for instructing addition of the source code of the part to one data stored in the device for displaying the Web page. Generating page data for parts data delivery;
Transmitting the part data delivery page data from the management server device to the seller's terminal device. The paste instruction data includes an object displayed as a part of a Web page displayed according to the part data delivery page data, and the user of the device that displays the Web page uses the pointing device to When dragging and dropping from a page to a location other than the Web page displayed on the device, the source code of the part is added to the one data identified by the location to which the drag and drop is dropped. The method of claim 3. The part data includes update request instruction data for instructing a request for update data to the management server device when a predetermined condition is satisfied for an apparatus that displays parts according to the part data,
The part data instructs display of the part including a display part corresponding to the update data transmitted from the management server device in response to a request for the update data,
Receiving the purchase instruction data for instructing the purchase process of the item from one apparatus in which the management server apparatus displays parts according to the part data;
The management server device updating the item data stored in the management server according to the purchase instruction data;
The management server device receiving the update data request from the same or different device as the one device that displays parts according to the part data;
Transmitting the update data indicating the content of the item data stored in the management server and updated in accordance with the purchase instruction data from the management server device to a device that has transmitted the update data request. A method according to any one of claims 1 to 4. A step of storing information transmission page data for instructing display of a Web page including a part displayed in accordance with the part data as an information transmission server device;
Transmitting the page data for information transmission from the information transmission server device to the purchaser's terminal device;
The purchaser's terminal device displaying a Web page according to the information transmission page data;
The purchase process of the item from the purchaser's terminal device to the management server device in accordance with an operation performed by the purchaser on the parts included in the Web page displayed according to the page data for information transmission Sending purchase instruction data for instructing;
The management server device performing a predetermined process related to settlement according to the purchase instruction data;
Data for notifying that the purchase of the item has been performed from the management server device to the seller's terminal device or the seller's email address when the predetermined processing related to the settlement is completed, The method according to any one of claims 1 to 5, further comprising the step of transmitting purchase completion notification data not including purchaser information. The purchase completion notification data includes the item identification data,
Transmitting address data indicating the purchaser's address from the purchaser's terminal device to the management server device;
The method according to claim 6, further comprising: transmitting the item identification data and the address data from the management server device to a delivery management server device when a predetermined process related to the settlement is completed. The predetermined process related to the settlement is a process related to an authorization process for securing a payment amount associated with the purchase of the item from a credit limit of the purchaser's credit card,
Transmitting receipt notification data notifying that the purchaser has received the item from the purchaser's terminal device to the management server device;
When the management server device receives the receipt notification data, the management server device performs processing related to sales processing for charging the payment amount secured in the authorization processing to the purchaser's credit card settlement operator. The method according to claim 6 or 7, comprising the steps of: The item data transmitted from the terminal device of the seller to the management server device includes media address data indicating a location in the network of the media for publishing the content provided by the seller,
The management server apparatus receives search condition data indicating a predetermined condition for searching for item data satisfying a predetermined condition from one or more item data stored in the management server apparatus from an arbitrary apparatus. And steps to
Searching the item data stored in the management server device for item data satisfying the condition indicated by the search condition data by the management server device;
The method according to any one of claims 1 to 8, further comprising: transmitting the media address data included in the item data searched in the searching step from the management server device to a transmission source device of the search condition data. the method of. Receiving means for receiving item data indicating information on the item from the terminal device of the item seller;
Storage means for storing the item data;
Part data generation means for generating part data which is data for instructing display of a part constituting a part of a Web page and which is an instruction for displaying at least a part of the item data;
Page data generation means for generating page data for instructing display of a web page, and part data delivery data that is data for instructing display of a source code of the part;
A server device comprising: transmission means for transmitting the page data for parts data delivery to the terminal device of the seller,
The part data includes item identification data for identifying the item, and includes address data indicating a location of the server apparatus in a network as link information. Receiving means for receiving item data indicating information on the item from the terminal device of the item seller;
Storage means for storing the item data;
Part data generation means for generating part data which is data for instructing display of a part constituting a part of a Web page and which is an instruction for displaying at least a part of the item data;
Copy instruction for instructing storage of the source code of the part in a storage area for temporarily storing data to be pasted, which is data for instructing display of the Web page and the apparatus for displaying the Web page has Page data generation means for generating page data for parts data delivery that is data including data;
A server device comprising: transmission means for transmitting the page data for parts data delivery to the terminal device of the seller,
The part data includes item identification data for identifying the item, and includes address data indicating a location of the server apparatus in a network as link information. Receiving means for receiving item data indicating information on the item from the terminal device of the item seller;
Storage means for storing the item data;
Part data generation means for generating part data which is data for instructing display of a part constituting a part of a Web page and which is an instruction for displaying at least a part of the item data;
A page for handing over part data, which is data for instructing display of a Web page and includes paste instruction data for instructing addition of the source code of the part to one data stored in an apparatus for displaying the Web page Page data generation means for generating data;
A server device comprising: transmission means for transmitting the page data for parts data delivery to the terminal device of the seller,
The part data includes item identification data for identifying the item, and includes address data indicating a location of the server apparatus in a network as link information. The paste instruction data includes an object displayed as a part of a Web page displayed according to the part data delivery page data, and the user of the device that displays the Web page uses the pointing device to When dragging and dropping from a page to a location other than the Web page displayed on the device, the source code of the part is added to the one data identified by the location to which the drag and drop is dropped. The server device according to claim 12, wherein the server device is indicated. The part data includes update request instruction data for instructing a request for update data to the server device when a predetermined condition is satisfied for a device that displays parts according to the part data,
The part data instructs display of the part including a display part corresponding to the update data transmitted from the server device in response to the update data request,
The receiving means receives purchase instruction data for instructing the purchase process of the item from one device that displays parts according to the part data,
Updating means for updating the item data stored in the storage means according to the purchase instruction data;
The receiving means receives a request for the update data from the same or different device as the one device that displays parts according to the part data,
When the receiving means receives the update data request, the transmitting means indicates the content of the item data stored in the storage means and updated by the updating means to the request source device The server device according to claim 10, further comprising: transmitting update data. The receiving means, from the terminal device of the purchaser of the item that displays the Web page according to page data for information transmission instructing display of a Web page including a part displayed according to the part data as a part, Receiving purchase instruction data instructing purchase processing of the item transmitted from the terminal device in accordance with an operation performed by the purchaser on the parts included in the Web page;
Payment processing means for performing predetermined processing related to payment according to the purchase instruction data;
The transmission means is data for notifying that the purchase of the item has been performed to the seller's terminal device or the email address of the seller when the predetermined processing by the settlement processing means is completed. The server apparatus according to claim 10, wherein purchase completion notification data not including the purchaser information is transmitted. The purchase completion notification data includes the item identification data,
The receiving means receives address data indicating the address of the purchaser from the purchaser's terminal device;
The server device according to claim 15, wherein the transmission unit transmits the item identification data and the address data to a delivery management server device when the predetermined processing by the settlement processing unit is completed. The predetermined process related to the settlement is a process related to an authorization process for securing a payment amount associated with the purchase of the item from a credit limit of the purchaser's credit card,
The receiving means receives receipt notification data notifying that the purchaser has received the item from the purchaser's terminal device;
The payment processing means performs processing related to sales processing for charging the payment amount secured in the authorization process to the payment company of the purchaser's credit card when the receipt notification data is received by the receiving means. The server apparatus according to claim 15 or 16. The item data received from the seller's terminal device by the receiving means includes media address data indicating the location in the network of the media for publishing the content provided by the seller,
The receiving means receives search condition data indicating a predetermined condition for searching for item data satisfying a predetermined condition from one or more item data stored in the storage means from an arbitrary device. ,
When the search condition data is received by the receiving means, the search means includes search means for searching for item data satisfying a condition indicated by the search condition data from one or more item data stored in the storage means,
The server device according to any one of claims 10 to 17, wherein the transmission unit transmits the media address data included in the item data searched by the search unit to a transmission source device of the search condition data. Processing for receiving item data indicating information on the item from the terminal device of the item seller;
Storing the item data;
Processing for generating part data which is data for instructing display of a part constituting a part of a Web page, and which is an instruction for displaying at least a part of the item data;
Processing for generating page data for instructing the display of a web page, which is data for instructing the display of the source code of the part,
A program for causing a computer to execute processing for transmitting the page data for parts data delivery to the terminal device of the seller,
The part data includes item identification data for identifying the item, and includes address data indicating a location of the computer in a network as link information. Processing for receiving item data indicating information on the item from the terminal device of the item seller;
Storing the item data;
Processing for generating part data which is data for instructing display of a part constituting a part of a Web page, and which is an instruction for displaying at least a part of the item data;
Copy instruction for instructing storage of the source code of the part in a storage area for temporarily storing data to be pasted, which is data for instructing display of the Web page and is included in the apparatus for displaying the Web page Processing to generate page data for parts data delivery that is data including data;
A program for causing a computer to execute processing for transmitting the page data for parts data delivery to the terminal device of the seller,
The part data includes item identification data for identifying the item, and includes address data indicating a location of the computer in a network as link information. Processing for receiving item data indicating information on the item from the terminal device of the item seller;
Storing the item data;
Processing for generating part data which is data for instructing display of a part constituting a part of a Web page, and which is an instruction for displaying at least a part of the item data;
A page for handing over part data, which is data for instructing display of a Web page and includes paste instruction data for instructing addition of the source code of the part to one data stored in an apparatus for displaying the Web page Processing to generate data;
A program for causing a computer to execute processing for transmitting the page data for parts data delivery to the terminal device of the seller,
The part data includes item identification data for identifying the item, and includes address data indicating a location of the computer in a network as link information.   A recording medium recording the program according to any one of claims 19 to 21 so as to be readable by a computer.

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