KR101766843B1 - Social network service based electronic commerce system and apparatus for operating applications running on the system - Google Patents

Abstract

The present invention relates to a social network service based electronic commerce system and a device for operating an application applied to the same. The social network service based electronic commerce system comprises: a user client providing and receiving a user interface; a web server supporting a service request transmitted from the user client; an application operating device consisting of a social network interface managing user information, social information, and message information according to the service request transmitted from the user client and electronic commerce interface managing product information, product information searching and purchasing, and payment information, and integrating and operating thereof; and a database server storing data processed by the application operating device.

Description

TECHNICAL FIELD [0001] The present invention relates to an electronic commerce system based on a social network service, and an application operating device applied to the electronic commerce system.

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a service-based electronic commerce system and an application operating device applied thereto, and more particularly to a service-based electronic commerce system, The present invention relates to an electronic commerce system based on a social network service that enables electronic commerce based on exchanges and purchases, and an application operating device applied thereto.

Recently, a number of social networking websites have been introduced, and social network services have been provided to support the personal ties among people in various fields.

In the past, if a desktop-based social network service has become mainstream, a mobile-based social network service is now widely used among many people. For example, mobile and web-based social networking services such as facebook, twitter, kakaotalk, and line.

As these social network services become more and more popular among people, the contents of services provided by networking companies are becoming more and more widespread than they were at the beginning. As a natural phenomenon, the types and requirements of users who use social network services are also diversified. There are also a growing number of companies that provide their own social network services in accordance with demand in the society or market.

For example, social networks can be used to promote sales products for commercial purposes. In this case, however, there are different issues to be resolved in the general commodity trading market.

In the general commodity trading market, various liability insurance systems and liability insurance systems are well established for the transactions that occur between various consumers and producers.

However, when products are exchanged among members of a social network, aspects may be developed differently. The reason is that social networks are not created for commodity trading from the start and are not suitable for commodity trading. For example, when a consumer purchases a product through a social network, the payment function is not supported in most social network systems. In many cases, the buyer manually transfers the account by bank transfer. In the case of a defective product, Consumers can be harmed during the exchange process. Therefore, it is necessary to provide e-commerce function more systematically in social network system in order to reduce the damage to consumers that may occur in the commerce process in the social network.

As a conventional technique for solving such a problem, Korean Patent Laid-Open No. 10-2012-0071687 (an inter-personal electronic commerce system using a social network service and a method thereof, hereinafter referred to as "prior art") is available.

The present invention relates to an inter-personal electronic commerce system and method using a social network service capable of increasing reliability by performing electronic commerce in a state in which information between individuals is shared using a social network service, A product information server that manages the information of the sales person and the social information of the sales person when the information of the sales commodity of the sales prospective person is registered in the SNS site through the goods registration server, And a product search server for searching for a sale item of a salesperson having a social relationship in which at least one of social information of the purchaser's wishes and social information of the salesperson is matched with the goods information server, The salesperson who sells or purchases the product, It characterized in that it includes the social information server to collect and store social information of each applicant.

In the prior art, when a seller registers an item, the information is registered in the goods information server, and at the same time, the related goods information is registered in the external SNS site such as Facebook for the purpose of promoting the object. However, since external SNS sites do not provide e-commerce functions, it is impossible to purchase promotional items through the site. In addition, the social information (social information) in the system includes information such as school, residence, workplace, and age, and is used only for the purpose of improving the reliability of product retrieval. For example, when a buyer searches for a desired item through a goods search server, the system selects a seller's product having social information matching the buyer's social information, and provides the search result. Therefore, in the system, the target of publicity (friends of the seller registered in the external SNS site) and the potential purchase object (the buyers recommended by the goods search server) for a specific sale item are different, There is a problem that can cause confusion in effective publicity and sales activities.

Korean Patent Laid-Open No. 10-2012-0071687 (Inter-personal electronic commerce system and method using social network service, disclosed on July 03, 2012)

The present invention has been made to solve the above problems, and it is an object of the present invention to provide an electronic commerce system in which an individual constituting a social network can register commodity information for sale or exchange, A commercial transaction system and an application operating device applied thereto.

It is another object of the present invention to provide an electronic commerce system based on a social network service and an application operating device applied to the system, which can directly purchase related products in the articles related to the registered product information.

According to an aspect of the present invention, there is provided a social network service based e-commerce system comprising: a user client providing and receiving a user interface; A web server for supporting a service request transmitted from the user client; A social network interface for managing user information, social information, and message information according to a service request transmitted from the user client, and an electronic commerce interface for managing product information, product information search, purchase and payment information, Device; And a database server for storing data processed by the application operating device.

Also, the database server may include a user information DB storing data according to a user registration, modification and deletion request, a social DB storing data according to a friend add and delete request using a social network service, an SNS message registration, A message information DB storing data corresponding to the deletion request, and a product information DB corresponding to the product information registration, modification, and deletion request.

According to another aspect of the present invention, there is provided an apparatus for managing an application of a social network service, the method comprising: registering, modifying and deleting user information transmitted from a user client; adding and deleting a friend; A social network sub-unit configured and operating an interface according to a service request of at least one of deletion, friend list view, and full list view; And an interface according to a service request of at least one of product information registration, correction and deletion, product information search, product detail information provision, purchase and payment, provision of purchase and interest product list, and sales list transmitted from the user client And an electronic commerce sub-section for operating the electronic commerce sub-section.

When the user information registration, modification, or deletion request is received from the user client, the social network sub-unit transmits a request for storing, modifying, and deleting the transferred user information to the user information DB of the database server A user information management unit; A social information manager for delivering a request for adding and deleting the transmitted friend information to the social information DB of the database server when any one of the friend information addition and deletion requests is transmitted from the user client; And a message information manager for delivering a request for registering, modifying and deleting the delivered SNS message information to the message information DB of the database server when any one of the SNS message information registration, modification and deletion requests is received from the user client .

The user information includes at least one of a name, an ID, an e-mail address, a password, an address, and a telephone number. The friend information includes at least one of a friend's ID and a request date. An ID, an article to be written, an image list, and a creation date.

Also, the social network sub-unit may include a friend list providing unit that receives the friend list stored in the social information DB of the database server and delivers the friend list to the user client when the friend list viewing request is received from the user client. And a whole list providing unit for receiving a popular list and a list of created lists from the message information management unit and delivering the list to the user client when a full list view request is received from the user client.

Here, the full list providing unit is provided with the popular message list based on the recommendation number of the SNS message stored in the message information managing unit, and is provided with the list of the created messages according to the N message lists recently stored in the message information managing unit .

In addition, the electronic commerce sub-unit may further include a commodity information DB for transmitting a request for storing, modifying and deleting the transferred commodity information to the commodity information DB of the database server when any of the commodity information registration, An information management unit; A product information search unit for requesting a product search for a product in the product information DB of the database server when the product search request is received from the user client, And a product detailed information requesting unit for providing the detailed product detailed data to the product information DB of the database server when receiving the detailed product information viewing request from the user client, Study;

The product information searching unit receives a product search request from the user client according to an input keyword input by a user.

At this time, the product detail information providing unit receives a product detail information request from the user client when the user clicks a written article related to the specific product.

The e-commerce sub-unit may further include: a purchase and settlement unit for performing a settlement operation using a predetermined external settlement system when a product purchase request is received from the user client; When a request to view a purchase product list or a list of items of interest is received from the user client, it is requested to provide and receive a purchase product list or a list of items of interest corresponding to the buyer ID in the product information DB of the database server, And a list of items of interest; And providing a sales product list corresponding to a seller ID to the product information DB of the database server when the sales client list viewing request is received from the user client and delivering the sales product list to the user client; .

At this time, the purchase and payment unit receives a purchase request from the user client when the user clicks the purchase button.

The social network service based electronic commerce system and the application operating device applied thereto according to the present invention having the above configuration can register product information for the purpose of sale or exchange by individuals constituting the social network, Is shared on a social network, so that e-commerce can be performed even if the seller does not operate a separate web site.

In addition, the present invention allows the buyer to directly purchase related products through written articles related to the goods information registered on the social network, so that the transactions are made in a state in which the individual information is shared through the social network service, Can be improved.

As a result, it can be an effective means of promoting and selling products from a small business owner's point of view.

1 is a view for explaining a configuration of a social network service based electronic commerce system according to the present invention.
2 is a diagram for explaining a configuration of a social network sub-part of an application operating apparatus applied to an e-commerce system based on a social network service according to the present invention.
3 is a view for explaining a configuration of an electronic commerce sub-part of an application operating apparatus applied to a social network service based electronic commerce system according to the present invention.
4 to 11 are views for explaining a screen of a user terminal provided through an application operating device applied to a social network service based electronic commerce system according to the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings in order to facilitate a person skilled in the art to easily carry out the technical idea of the present invention. . First, in adding reference numerals to the constituents of the drawings, it is to be noted that the same constituents are denoted by the same reference symbols as possible even if they are displayed on different drawings. In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear.

1 is a view for explaining a configuration of a social network service based electronic commerce system according to the present invention.

1, a system to which a social network service based application operating device according to the present invention is applied includes a user client 10, a web server 20, an API server 30, an application operating device 100, And a database server (40).

The user client 10 has a basic user interface in the form of an HTML-based web interface. That is, the user client 10 supports a reactive web and provides a user interface optimized for various screen sizes including a PC, a mobile, and the like.

Accordingly, the user client 10 may be a PC client providing a PC user interface, a mobile client providing a mobile user interface, and an application client according to an external system or an application program.

The web server 20 is a server supporting a PC client and a mobile client, and processes a service request transmitted in the form of HTTP.

The API server 30 processes the service request of the application program client.

The application operating device 100 receives a service request from a web server or an API server, and configures a user interface for the request.

More specifically, the application operating device 100 has a social interface for processing social network related functions such as personal information management, social information management such as a friend list, and message information management for each user, registration, search, purchase, And establishes an electronic commerce interface for supporting functions such as settlement.

In addition, the application operating device 100 supports abstraction to the database server.

The application operating device 100 may include the social network sub-part 110 and the electronic commerce sub-part 120 as described above.

Accordingly, the application operating device 100 provides functions such as user registration, modification and deletion, friend addition and deletion, SNS message registration, modification and deletion, product information registration, modification and deletion in connection with data generation and update The user can view a list of items, a list of items to be sold, a list of friends to be displayed, and other information View) can be provided. This will be described in detail later with reference to FIG. 2 and FIG.

The database server 40 is a server that provides a function for storing and retrieving a large amount of data, and a conventional commercial database or a distributed file system can be utilized.

To this end, the database server 40 may include a database interface for providing access to data, a user information DB, a social information DB, a message information DB, and a product information DB.

2 is a diagram for explaining a configuration of a social network sub-part of an application operating apparatus applied to an e-commerce system based on a social network service according to the present invention.

2, the social network sub-section 110 of the social network service-based application operating apparatus 100 according to the present invention includes a user information managing unit 111, a social information managing unit 112, a message information managing unit 113 A friend list providing unit 114, and a full list providing unit 115. [

The user information management unit 111 performs user registration, modification and deletion functions.

When a user information registration request is received from a user client, the user information management unit 111 delivers a storage request for storing the transferred user information to the user information DB to the database server. At this time, the user information may include basic information such as a name, an ID, an e-mail, a password, an address, and a telephone number, as well as a business name and financial information for commodity sales activities.

In addition, when the user information management unit 111 receives a user information modification and deletion request from the user client, the user information management unit 111 transmits a modification and deletion request to the database server to modify or delete the user information in the user information DB.

The social information management unit 112 performs a function of adding and deleting a friend.

When the friend information addition request is transmitted from the user client, the social information management unit 112 transmits a storage request for storing the friend information in the social information DB to the database server. At this time, the friend information may include the user's ID, the friend's ID, the request date, and the like.

In addition, when the friend information deletion request is transmitted from the user client, the social information management unit 112 transmits a delete request for deleting the friend information from the social information DB to the database server.

The message information management unit 113 performs SNS message registration, modification and deletion functions.

When the SNS message information registration request is received from the user client, the message information management unit 113 transmits a registration request for registering the corresponding SNS message information to the message information DB to the database server. At this time, the SNS message information includes a creator ID, a written article, an image list, a creation date, and the like.

When the SNS message modification and deletion request is received from the user client, the message information management unit 113 transmits a modification request and a deletion request to the database server to modify or delete the corresponding SNS message in the message information DB.

When the friend list providing request is received from the user client, the friend list providing unit 114 transmits a view request for providing the friend list to the social information DB to the database server. At this time, the input parameter of the friend list view request may be a user ID.

The friend list providing unit 114 receives the friend list corresponding to the user ID transmitted from the social information DB and delivers the friend list to the user client.

On the other hand, the full list provider unit 115 provides a full page provided to the main page which is first displayed when the user logs in to the application. At this time, the application interface for the wholegame can provide a header, a menu, a popular article list, a written article list, and a friend list to the user client.

That is, when the login information of the user is transmitted through the user client, the full list provider unit 115 receives the popular message list from the message information management unit to provide the popular article list, And the friend list can be provided from the friend list providing unit in order to provide the friend list.

3 is a view for explaining a configuration of an electronic commerce sub-part of an application operating apparatus applied to a social network service based electronic commerce system according to the present invention.

3, an electronic commerce sub-section 120 of an application operating apparatus 100 applied to a social network service based electronic commerce system according to the present invention includes a goods information managing unit 121, a goods information searching unit 122 A purchase and payment unit 124, a purchase and interest goods list providing unit 125, and a sales list providing unit 126.

The product information management unit 121 performs a function of registering, modifying, and deleting product information that the seller intends to sell.

When the product information registration request is transmitted from the user client, the product information management unit 121 transmits a registration request for registering the product information to the product information DB to the database server. At this time, the product information includes a seller ID, a product name, a price, a description article, an image list, a registration date, and the like.

In addition, when the product information management unit 121 receives the product information modification and deletion request from the user client, the product information management unit 121 transmits a modification request and a deletion request to the database server to modify or delete the product information in the product information DB.

In addition, the product information registered, modified and deleted through the product information management unit 121 is shared on the social network.

When the product search request is transmitted from the user client, the product information searching unit 122 transmits a search request for searching the product information DB to the database server. At this time, it is assumed that the input parameter of the product search request is a search keyword.

The goods information searching unit 122 receives the goods list corresponding to the search keyword transmitted from the goods information DB and delivers the list to the user client.

The detailed product information providing unit 123 provides a page which is displayed when a user clicks a written article related to a specific product.

When the detailed product information viewing request is received from the user client, the detailed product information providing unit 123 transmits a view request for providing the detailed product detail data to the product information DB to the database server. At this time, the input parameter of the product detail information request may be a product ID.

The detailed product information providing unit 123 receives the detailed product data corresponding to the product ID transmitted from the product information DB, and transmits the detailed product data to the user client.

Here, the application interface for the product detail information includes a header and a menu, a product detail information view, and a product purchase view, and the product detail information view includes information such as detailed information view, product QnA, A tab for viewing, and the like. In addition, the product purchase view can provide price information, discount rate, purchase and interest product registration button, and the like to the user client.

The purchasing and payment unit 124 provides a page generated when the user clicks the purchase button.

When the purchase request is received from the user client, the purchasing and settlement unit 124 performs a settlement operation using a predetermined external settlement system. When the settlement job is successfully completed, the purchase and settlement unit 124 transmits a storage request to the database server to save the history of the merchandise purchase information in the log information DB.

When the purchasing item list or the interested goods list viewing request is received from the user client, the purchase and interest product list providing unit 125 delivers a viewing request for providing the product list corresponding to the user ID to the product information DB to the database server . At this time, the input parameter of the list view request is assumed to be the buyer ID.

The purchase and interest goods list supplier 125 receives the goods list corresponding to the buyer ID transmitted from the goods information DB and delivers the goods list to the user client.

When the sales list provider view request is received from the user client, the sales list provider 126 delivers a view request for providing a product list corresponding to the user ID to the product information DB to the database server. At this time, the input parameter of the list view request may be the seller ID.

The sales list provider 126 receives the merchandise list corresponding to the merchant ID transmitted from the merchandise information DB and delivers the merchandise list to the user client.

4 to 11 are views for explaining a screen of a user terminal provided through an application operating device applied to a social network service based electronic commerce system according to the present invention.

FIG. 4 is a schematic diagram of a start page shown when a user logs in, and FIG. 5 is a diagram showing an exemplary start page. That is, it shows the 'Market News' page. This page is composed of market news, popular items, written articles, friends, coupons, sales items, and tabs according to order processing. Market news is a full list. In other words, the popular article and product information can be provided in the form of image tiles, and a list of friends' written articles and registered friends can be displayed. At this time, when each item (product information, compose article, friend name, etc.) in the list is clicked, detailed information about the related item is displayed.

FIG. 6 shows the 'popular items' page when the user clicks on the popular items tab. The list of all the products registered in the market is displayed in the order of popularity or latest, and a function of searching and searching by curry ring is provided. Further, when selecting a product in the list, specific information is provided, and a product can be ordered. At this time, concrete information is provided as shown in FIG.

FIG. 8 shows a page of a 'created article' when a user clicks a written article tab. Product information registered by the user is provided in the form of an image tile. In addition, the created articles created by the user himself / herself are provided as a list, and a friend list of registered friends is provided. At this time, if the user clicks the name or the photograph or the homepage button of a specific friend in the friend list, it is moved to the friend's homepage. On the other hand, if a message button is clicked, a page as shown in FIG. 9 is generated and a message can be exchanged with the friend or chatted.

FIG. 10 shows a "product information registration / modification" page for registering and modifying sales product information when the user operates the seller as a seller when the user clicks the sales product tab. In this tab, a list of the goods information registered by the user is provided, and in addition to the registration button of the sale item, a management button for editing and deleting the registered goods, a discount rate and discount period information for the registered goods, A coupon issue button is provided. The screen is displayed when the user acts as a seller, and related settings can be viewed from the personal information view. In addition, a popular item (recommended number of purchasers) among the products in the list can be provided as an image tile of the written article viewing screen.

FIG. 11 shows the 'view sales history' page when the user clicks the order processing tab. Provides a list of current order details, provides daily and monthly sales force view, and when the user completes an order confirmation or processing completion, the related message is automatically delivered to the consumer who purchased the product. The screen is displayed when the user acts as a seller, and related settings can be viewed from the personal information view.

In the social network service based e-commerce system according to the present invention, an embodiment of a registration, a publicity, and a purchase procedure of a product can be described as follows with reference to the accompanying drawings. First, the seller A registers product information through FIG. The registered product information is automatically transmitted to the seller's friends through the system. When a user (potential purchaser) B registered as a friend of the seller subsequently logs in to the system, a page as shown in FIG. 4 is provided, and the product information registered by the friend A is displayed on the corresponding page. (More specifically, the article information related article in which A is registered in the popular article list in the image tile format (the upper left part of FIG. 4) and the compose list (the lower left part in FIG. 4) If you are interested in a registered product, you can click on the article to view detailed information of the product. At this time, a page shown in FIG. 6 is provided, and a sale item can be registered or purchased as a product of interest from the page.

As described above, in the social network service based e-commerce system according to the present invention, individual members of the social network can register product information for sales or exchange purposes, and registered product information is shared on a social network, You can do e-commerce without running a website.

Further, according to the present invention, a buyer directly purchases a related product through written articles related to product information registered on a social network, thereby improving the reliability of electronic commerce by making transactions in a state where individual information is shared through a social network service .

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is evident that many alternatives, modifications, and variations will be apparent to those skilled in the art without departing from the scope of the appended claims. As will be understood by those skilled in the art.

10: User Client
20: Web server
30: API server
40: Database server
100: Application operating device
110: Social network sub-
120: Electronic Commerce Subpart

Claims (12)

A user client for providing and receiving a user interface;
A web server for supporting a service request transmitted from the user client;
A social network interface for managing user information, social information, and message information according to a service request transmitted from the user client, and an electronic commerce interface for managing product information, product information search, purchase and payment information, Device; And
A database server for storing data processed by the application operating device;
Lt; / RTI >
Wherein the application operating device comprises:
The merchandise information registered by the merchant is transmitted to the user registered as the friend of the merchant and the merchandise information registered by the merchant at the login of the user registered as the friend is displayed on the login page,
And when the user registered as the friend clicks the item information displayed on the logged-in page, detailed information of the product capable of purchasing the item is displayed. The method according to claim 1,
The database server includes a user information DB storing data according to a user registration, modification and deletion request, a social DB storing data according to a friend add and delete request using a social network service, a SNS message registration, modification and deletion request And a product information DB in response to a request for product information registration, modification, and deletion. The e-commerce system according to claim 1, A social network constituting and operating an interface according to a service request of at least one of registration, modification and deletion of user information transmitted from a user client, addition and deletion of a friend, registration, modification and deletion of an SNS message, A network sub-section; And
An interface according to a service request of at least one of product information registration, correction and deletion transmitted from the user client, product information search, product detailed information provision, purchase and payment, An electronic commerce subdivision;
Lt; / RTI >
The merchandise information registered by the merchant is transmitted to the user registered as the friend of the merchant and the merchandise information registered by the merchant at the login of the user registered as the friend is displayed on the login page,
And when the user registered as the friend clicks the item information displayed on the logged-in page, detailed information of the product capable of purchasing the item is displayed. The method of claim 3,
The social network sub-
A user information management unit for transmitting a request for storing, modifying and deleting the transferred user information to the user information DB of the database server when any one of the user information registration, modification and deletion requests is received from the user client;
A social information manager for delivering a request for adding and deleting the transmitted friend information to the social information DB of the database server when any one of the friend information addition and deletion requests is transmitted from the user client; And
A message information manager for delivering a request for registering, modifying and deleting the delivered SNS message information to the message information DB of the database server if any of the SNS message information registration, modification and deletion requests is received from the user client;
And an application management unit for managing the application of the application to the social network service based e-commerce system. 5. The method of claim 4,
Wherein the user information includes at least one of a name, an ID, an e-mail, a password, an address, and a telephone number, the friend information includes at least one of a friend's ID and a request date, And a creation date, a creation date, an image list, and a creation date of the application. 5. The method of claim 4,
The social network sub-
A friend list provider for receiving a friend list stored in a social information DB of a database server and delivering the friend list to the user client when a friend list view request is received from the user client; And
Receiving a list of popular posts and a list of posts from the message information manager and delivering the list to the user client when a request to view the list is received from the user client;
And an application management unit for managing the application of the application to the social network service based e-commerce system. The method according to claim 6,
Wherein the full list providing unit is provided with the popular posts list based on the recommended number of SNS messages stored in the message information managing unit and is provided with the list of created posts according to the N list of messages recently stored in the message information managing unit Application operating device applied to e - commerce system based on social network service. The method of claim 3,
The electronic commerce sub-
A merchandise information manager for delivering a request for storing, modifying and deleting the delivered merchandise information to the merchandise information database of the database server when any of the merchandise information registration, modification and deletion is received from the user client;
A product information search unit for requesting a product search for a product in the product information DB of the database server when the product search request is received from the user client, And
When receiving the product detail information request from the user client, requests the product detail data to be provided to the product information DB of the database server, receives the product detail data corresponding to the product detail data, and transmits the product detail data to the user client ;
And an application management unit for managing the application of the application to the social network service based e-commerce system. 9. The method of claim 8,
Wherein the product information search unit receives a product search request from the user client according to an input keyword input by a user. 9. The method of claim 8,
Wherein the product detail information providing unit receives a product detail information request from the user client when the user clicks a written article related to a specific product. The method of claim 3,
The electronic commerce sub-
A purchase and settlement unit for performing a settlement operation using a preset external settlement system when a product purchase request is received from the user client;
When a request to view a purchase product list or a list of items of interest is received from the user client, it is requested to provide and receive a purchase product list or a list of items of interest corresponding to the buyer ID in the product information DB of the database server, And a list of items of interest; And
Receiving a sales item list request corresponding to a seller ID in a product information DB of the database server when the sales client list viewing request is received from the user client, and delivering the sales product list to the user client;
And an application management unit for managing the application of the application to the social network service based e-commerce system. 12. The method of claim 11,
Wherein the purchase and payment unit receives a purchase request from the user client when the user clicks the purchase button.

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