JP4812891B1 - Product sales system - Google Patents

Abstract

【Task】
The business can perform effective sales promotion activities, the user can purchase the product at a low price, and the operator of the product sales site can sell the product to the user at a low price.
[Solution]
A product sales system in which a user accesses a user terminal via the Internet and provides a site where the product can be purchased while putting the product in a virtual shopping cart. Affiliate content corresponding to the contents of the virtual shopping cart is extracted from the content storage unit, a total amount confirmation screen is displayed that displays the extracted affiliate content together with the total amount of the product, is transmitted to the user terminal, and the displayed affiliate content In accordance with the designation, the discount amount of the affiliate content is subtracted from the total amount, and a total amount confirmation screen for displaying the total amount after subtraction is generated and transmitted to the user terminal.
[Selection] Figure 2

Description

The present invention relates to a merchandise sales system that provides a site where a user can purchase merchandise through a communication network such as the Internet using a user terminal.

  The user accesses a product sales website (hereinafter referred to as “product sales site”) using a user terminal, and selects the selected product (in this specification, “product” includes tangible objects, It is a common practice to purchase products while putting intangible objects such as information and services in a virtual shopping cart. Specifically, when a user accesses a product sales site via the Internet using a user terminal, a product information screen is displayed from the product sales site. When a product desired to be purchased is selected on the product information screen, the selected product is added to the virtual shopping cart. Further, when the user newly selects another product desired to be purchased, the newly selected product is also added to the virtual shopping cart. Repeat this. At the time of settlement, a cart content screen that displays the product name of the product and the total price of the product is displayed, and a purchase procedure is performed by specifying a purchase button (see Patent Document 1).

JP 2003-122971 A

  By the way, there is a strong demand for users to purchase products at a lower price on a product sales site. On the other hand, business operators publish e-mail magazines and provide various materials in order to make them interested in their products. We also conduct questionnaires to improve our products. These are carried out on the website of the operator, and by placing advertisements on websites with high access, the website of the operator is accessed from there, and users are attracted to the company's website. . For this reason, business owners are strongly demanding that advertisements such as e-mail magazine registration, data request, and questionnaire filling be posted on the product sales site as a contributor, and to conduct sales promotion activities using the product sales site.

  As a system that realizes such demands, businesses can conduct effective sales promotion activities at product sales sites, users can purchase products at low prices, and operate product sales sites. A system that enables a person to sell products to users at a low price is desired.

  In order to sell a product to a user at a low price, conventionally, when a user purchases a product, a predetermined percentage of the product price, for example, 10% is given to the user as a point. In this case, for example, when a point is set in advance such that 1 point is 1 yen, and the user purchases a product on the website from the next time onward, the point is used to determine the product price. In some cases, a point system that can be applied to all or part of the company is introduced.

  However, the point system can only be used for purchasing products from the next time. That is, the user will not be able to take advantage of the discount unless he / she has purchased the item at least once. As described above, the point system has a merit because the user who sells the product can enclose the user, but has a demerit that the user cannot use it on the spot. Therefore, the user wants to receive a discount even for the first product purchase.

  The present invention is proposed in view of the above-described problems, and allows a business operator to perform effective sales promotion activities, and allows a user to purchase a product at a low price even if the user has no previous purchase experience. An object of the present invention is to provide a product sales system in which an operator of a product sales site can sell products to users at a low price.

The present invention is a product sales system that provides a site where a user can access a product via a communication network using a user terminal and purchase the product while putting the product in a virtual shopping cart. A product information screen transmitting unit that transmits a product information screen that displays possible products to the user terminal, and a total amount confirmation screen that displays a total amount of products stored in the storage area of the virtual shopping cart, A total amount confirmation screen generation unit to be transmitted to the user terminal, a user information storage unit for storing the user's characteristic information, and a content storage unit for storing affiliate content for displaying the discount amount and the contents necessary for receiving the discount The total price confirmation screen generation unit includes the product server and the user. While the and The terminals are established session by the same session ID, the said user characteristic information, before Symbol virtual shopping and products or product categories stored in the cart corresponding to the affiliate content the content storage unit And generating a total amount confirmation screen for displaying the total amount of products stored in the storage area of the virtual shopping cart and the extracted affiliate content, and transmitting the generated total amount confirmation screen to the user terminal. Among them, when a predetermined operation corresponding to the affiliate content designated by the user is performed from the user terminal, the discount amount of the designated affiliate content is subtracted from the total amount, and the discount amount and the product after the subtraction The total amount of the virtual shopping Together it is stored in the cart storage area, and generates a total amount confirmation screen for displaying the total amount after the subtraction is transmitted to the user terminal, if the previous SL session ceases to exist, the extinction session session By deleting the discount amount information of the affiliate content from the storage area of the virtual shopping cart of the user corresponding to the ID, the product stored in the storage area of the virtual shopping cart to which the discount amount is not applied is deleted. A merchandise sales system that generates a total amount confirmation screen for displaying a total amount and transmits the screen to the user terminal. Note that the products in the present invention include services (services) that can be purchased by paying in addition to products as goods, and the same applies to the inventions described later.

  According to the present invention, the business operator can carry out effective sales promotion activities, and the user can purchase the product at a low price even if the user has no previous purchase experience. Can sell products to users at a low price.

In product sales system of the present invention, the total amount confirmation screen generating unit, and the characteristic information of the user, before Symbol discount of more than one affiliate content corresponding to the products or product categories are stored in a virtual shopping cart, When the total amount exceeds the setting limit, the product sales system generates a total amount confirmation screen by extracting a plurality of affiliate contents in descending order of the discount amount within the setting limit.

  According to the present invention, it is possible to avoid discounts without restrictions and to comply with laws and regulations with discounts within the limits.

  In the product sales system of the present invention, the total price confirmation screen generation unit generates a total price confirmation screen so that the plurality of extracted affiliate contents are arranged and arranged in descending order of discount amount. .

  According to this invention, the user can receive a higher discount more easily.

  In the merchandise sales system of the present invention, the total amount confirmation screen generation unit generates a total amount confirmation screen for displaying the extracted affiliate content, excluding the affiliate content that has already been specified or being incapable of being specified, on the user terminal This is a product sales system for transmission.

  According to the present invention, it is possible to prevent the already designated affiliate content from being designated again by the same user, and the publisher of the affiliate content can reliably carry out effective sales promotion activities.

  The product sales system of the present invention enables the business operator to carry out effective sales promotion activities, allows the user to purchase the product at a low price even if the user has no previous purchase experience, and further sells the product. It is possible to simultaneously realize the merits of the three parties that the site operator can sell products to users at a low price.

1 is a configuration diagram illustrating a hardware configuration of a product sales system according to an embodiment of the present invention and an overall configuration of a system in which the product sales system is used. It is a flowchart which shows the flow of the process of the goods sales system (goods sales server) of embodiment. It is a figure which shows the example of a cart content screen. It is a figure which shows the example of a total amount confirmation screen. It is an example of the total amount confirmation screen on which the total amount of the product after the discount amount is subtracted is displayed.

  A product sales system according to an embodiment of the present invention will be described. The merchandise sales system of the present embodiment is a merchandise sales server 1 in the overall system configuration shown in FIG. This overall system configuration inputs and registers the product sales server 1, the user terminal 3 used by the user, and the affiliate content that can be accessed via the product sales server 1 and the Internet 2 as a communication network. And a manuscript input person terminal 4. In addition to the publisher of the affiliate content, the publisher input includes those who input and register on behalf of the publisher.

  The product sales server 1 may be a website (hereinafter simply referred to as “site”) where a product can be purchased while adding the product to the virtual shopping cart to the user terminal 3 accessed via a network such as the Internet 2. Is provided).

  The merchandise sales server 1 includes an arithmetic device such as a CPU that executes arithmetic processing of a program, a storage device such as a RAM and a hard disk that stores information, and processing results of the arithmetic device and information stored in the storage device such as the Internet and a LAN. And a communication device that transmits and receives via the network. Moreover, you may have display devices, such as a display, and input devices, such as a keyboard, a mouse | mouth, and a numeric keypad. Each function (each unit) realized on the merchandise sales server 1 is executed when a unit (program, module, etc.) for executing the process is read into the arithmetic unit. When each function uses the information stored in the storage device in the processing, each function reads the corresponding information from the storage device, and uses the read information for processing in the arithmetic device as appropriate. In addition, the merchandise sales server 1 may be comprised by one unit, the function may be distributed and it may be comprised from several units | sets. Moreover, although expressed as a server, it is not limited to a server, What is necessary is just a computer.

  And as a means for performing the above-mentioned processing, the merchandise sales server 1 has a merchandise information screen transmission unit 11 that transmits a merchandise information screen that displays commodities that can be purchased to the user terminal 3, and the user has put it in a virtual shopping cart. A cart content screen generation unit 12 that generates a screen of the content of the product before the purchase procedure and transmits it to the user terminal 3, a user verification unit 13 that checks the user ID and password, and a product in the virtual shopping cart A total amount confirmation screen generation unit 14 that generates a total amount confirmation screen for displaying the total amount and transmits it to the user terminal 3, a user information database 15, and a content database 16 that stores a plurality of affiliate contents. In the present embodiment, the content database 16 is on a different server from the user information database 15 and the like.

  The virtual shopping cart is a storage area for storing information related to products purchased by the user, such as identification information such as a user ID for purchasing products, product identification information for identifying products that the user desires to purchase, and purchase. The amount of merchandise, the total amount thereof, the discount amount from the total amount, transaction identification information, and the like are stored in association with each other.

  Each means in the present invention is only logically distinguished in function, and may be physically or practically the same area.

  When the total amount confirmation screen generation unit 14 transmits the total amount confirmation screen to the user terminal 3, the characteristic information of the user in the user information database 15 and / or the contents of the virtual shopping cart (for example, put in the virtual shopping cart). Affiliate content corresponding to the product or its category) is extracted from the content database 16 to be described later, and a total amount confirmation screen for displaying the extracted affiliate content is generated and transmitted to the user terminal 3. When the user's predetermined operation is performed on the website linked to the affiliate content by specifying the affiliate content displayed on the total amount confirmation screen, the discount amount of the specified affiliate content is The total amount is subtracted from the total amount, and a total amount confirmation screen for displaying the total amount after the subtraction is generated and transmitted to the user terminal 3.

  The total amount confirmation screen generation unit 14 is preferably configured to display the affiliate content when confirming the total amount, so that the affiliate content is displayed on the total amount confirmation screen, but the affiliate screen is displayed on other screens. Content may be displayed. In this case, a predetermined screen generation unit (not shown) is provided in place of / in addition to the total amount confirmation screen generation unit 14, and the same processing as the screen generation processing in the total amount confirmation screen generation unit 14 is performed there. It will be.

  The user information database 15 stores user characteristic information, and the characteristic information is attribute information such as the user's age, sex, and residential area. The user information database 15 stores a user ID and a password corresponding to the user characteristic information.

  The content database 16 stores a plurality of affiliate contents in which the discount amount and the contents necessary for receiving the discount are displayed. This affiliate content is stored when the merchandise sales server 1 accepts an application for registration of the affiliate content from the manuscript input person terminal 4 accessed via a network such as the Internet 2. The affiliate content data includes the identification information of the publisher, the discount amount and discount rate (hereinafter simply referred to as “discount amount”), the image data of the affiliate content displayed on the total amount confirmation screen, and the affiliate content (preferably When “image data” is selected, contents to be accessed by the user terminal 3, URLs to websites (information indicating access destinations), and the like are appropriately stored corresponding to display conditions. The display condition is associated with, for example, user characteristic information and / or attribute information of a product placed in the virtual shopping cart. That is, when the gender is “female” or “20s” as the user characteristic information, and the product type is “diet food” as the product attribute information, the affiliate content is displayed. Stores the conditions for displaying the affiliate content.

  In the description of the present specification, each database is simply described as “database”, but other forms such as a data file may be adopted as long as it is a storage means that stores information without being a database. .

  Furthermore, the merchandise sales server 1 implements a working storage area for executing the processing according to the present invention using a storage device. For example, when a virtual shopping cart storage area, which will be described later, or when an order confirmation process is performed, the discount amount in the order confirmation process, the identification information of the discounted partner, the information entered by the discounted partner, and the discount amount A storage area for storing the identification information of the publisher of the affiliate content and the like are appropriately realized.

  In addition, the user terminal 3 and the manuscript input person terminal 4 are stored in an arithmetic device such as a CPU that executes arithmetic processing of a program, a storage device such as a RAM or a hard disk that stores information, and processing results of the arithmetic device or a storage device. A communication device that transmits and receives information to be transmitted via a network such as the Internet or a LAN, a display device such as a display, and an input device such as a keyboard, a mouse, or a numeric keypad. For example, a portable communication terminal such as a personal computer, a mobile phone, a PHS, or a PDA can be used as appropriate.

  Next, the process flow of the product sales system (product sales server) of this embodiment will be described with reference to FIG.

  When the user terminal 3 used by the user accesses the product sales server 1 via a network such as the Internet 3, the product sales server 1 uses the product information screen transmission unit 11 to display a product information screen for displaying products that can be purchased. A site where the product can be purchased is provided while being transmitted to the terminal 3 and added to the virtual shopping cart (S101). The user inputs a desired product from the product information screen into the virtual shopping cart by designating and inputting a “add to cart” button or the like on the product information screen (S102). At this time, necessary information such as the product identification information of the selected product, the price of the product, and the total price of the product to be purchased is stored in the storage area of the virtual shopping cart of the user so that the product is stored in the virtual shopping cart. Will be added. In addition, what is necessary is just to extract the information regarding goods, such as goods identification information and money amount, from the database which memorize | stores the information regarding the goods which are not shown in figure, or a predetermined | prescribed server. The product before the purchase procedure added to the virtual shopping cart is transmitted to the user terminal 3 so that it can be confirmed by referring to the storage area of the virtual shopping cart by the cart content screen generation unit 12 of the product sales server 1. It is displayed as a cart content screen (see FIG. 3).

  Thereafter, in response to the input of the “Order Form” button or the like on the cart content screen (S103), the user verification unit 13 of the merchandise sales server 1 transmits a screen for inputting the user ID and password to the user terminal 3, The user ID and password are received from the user terminal 3 and collated with the user ID and password stored in the user information database 13 to confirm that the user is a registered member (S104). The verification process for determining whether the user is a registered member may be performed at any stage.

  When the user is confirmed to be a registered member, necessary information such as the product identification information of the selected product, the price of the product, and the total price of the product to be stored, stored in the storage area of the virtual shopping cart as described above. In addition, the information of the user ID is further correlated and stored in the storage area. Thereby, the user of the user ID can specify the product added to the virtual shopping cart, the price of the product, the total price of the product to be purchased, and the like.

  When the merchandise sales server 1 confirms that the user is a registered member, the total price confirmation screen generation unit 14 extracts the total price information stored in the storage area of the virtual shopping cart and displays the total price of the merchandise. A total amount confirmation screen is generated and transmitted to the user terminal 3 (S106).

  At this time, the merchandise sales server 1 associates the user's characteristic information and / or affiliate content corresponding to the contents of the virtual shopping cart such as the merchandise of the merchandise identification information or the category of the merchandise stored in the storage area of the virtual shopping cart. Is extracted from the content database 16 based on the display conditions (S105), a total amount confirmation screen (see FIG. 4) on which the extracted affiliate content is displayed is generated and transmitted to the user terminal 3. The image data of the affiliate content displayed on the user terminal 3 is a link to a registration screen including the discount amount and contents necessary for discount such as e-mail magazine registration, document request, questionnaire entry, etc., such as image or text Is displayed.

  Specifically, when generating the total amount confirmation screen, characteristic information (age, gender, residence area, etc.) based on the user ID, product attribute information (product type (cosmetics, food, Electrical appliances, etc.) and target characteristic information, etc.). Then, the corresponding affiliate content is extracted from the content database 16 by collating with the display conditions of the affiliate content. Then, the extracted affiliate content is displayed in a predetermined area of the total amount confirmation screen generated by the total amount confirmation screen generation unit 14.

  The affiliate content is preferably an image linked to the content of a predetermined website (arbitrary content such as questionnaire input screen, e-mail magazine registration screen, document request screen, member registration screen) It is not limited to that.

  The total amount confirmation screen in the example of FIG. 4 is a screen that displays information on the delivery destination of the ordered product, and is a screen that displays the total amount of the product added to the virtual shopping cart. In addition, a plurality of affiliate contents are displayed that prompt the user to register an e-mail magazine, fill in a questionnaire, register a member, request a material request, and the like. The total price confirmation screen is appropriate as long as it is a screen that can display the total price of the product and the affiliate content. For example, the screen may be a screen on which the user inputs personal information.

  Here, when the total amount confirmation screen generation unit 14 extracts affiliate content, it is also possible to extract and display all affiliate content corresponding to conditions such as the user characteristic information and the contents of the virtual shopping cart. However, when there are many affiliate contents, the visibility of a screen will fall. Therefore, a configuration may be adopted in which the affiliate content discount amount extracted in S105 is recognized, and the recognized affiliate content is displayed in a predetermined order in descending order of the discount amount. When a plurality of affiliate contents are extracted and displayed in descending order of the discount amount, the user can easily receive a higher discount.

  Further, when extracting and displaying a plurality of affiliate contents, the total amount confirmation screen generation unit 14 generates a total amount confirmation screen so that the plurality of extracted affiliate contents are arranged and arranged in descending order of the discount amount. Then, for example, the affiliate contents are arranged in order from left to right of the first stage located on the upper side of FIG. 4 and from left to right of the second stage. According to this configuration, the user can receive a higher discount more easily.

  Thereafter, when the affiliate content displayed on the total amount confirmation screen is designated on the user terminal 3 (for example, the affiliate content image is selected by clicking on the input device), the merchandise sales server 1 Is received (S107). Then, based on information such as the URL associated with the affiliate content, the corresponding content, for example, a mail magazine registration screen, a material request screen, a questionnaire response screen, a member registration screen, etc. is transmitted to the user terminal 3. Is done. Note that these contents may be stored in the content database 16 of the product sales server 1, may be other databases, or may be stored in a server different from the product sales server 1.

  When information is input to the content from the user terminal 3 and a predetermined operation indicating information registration, for example, “data registration” or “transmission” is selected on the screen, the merchandise sales server 1 In the predetermined storage area or the predetermined storage area of the predetermined server (the server that has transmitted the screen to the user terminal 3), information input by the user is registered in the content. At this time, in addition to the identification information of the publisher of the affiliate content, the user ID, the registered information, information such as a discount amount may be stored together. The information stored here, particularly the information input by the user, may be transmitted to the manuscript input person terminal 4 in real time based on the identification information of the manuscript of the manuscript. It may be sent to the manuscript input person terminal 4 by batch processing at a predetermined timing, such as every month. In addition, when the manuscript input person is acting as a proxy of a publisher, it is configured to transmit the above information to a computer terminal used by the publisher.

  On the other hand, the total price confirmation screen generation unit 14 of the merchandise sales server 1 performs an operation indicating information registration on the above screen (if it is performed on a predetermined server, information indicating that the operation is performed from that server). Or subtract the discount amount of the specified affiliate content from the total price of the items in the virtual shopping cart, and the discount amount and the total price of the items after the subtraction are stored in the storage area of the virtual shopping cart. A total amount confirmation screen for displaying the total amount after subtraction is generated and transmitted to the user terminal 3 (S108). When a plurality of affiliate contents are extracted and displayed as in the total amount confirmation screen of FIG. 5, the corresponding discount amount is subtracted according to the designation of any of the affiliate contents. The user is given a plurality of affiliate contents as options. For example, the user can select the affiliate contents desired by the user, such as registration of an e-mail magazine, request for materials, and questionnaire filling.

  The total amount confirmation screen in the example of FIG. 5 displays the total amount of products obtained by subtracting the discount amount associated with “registration of e-mail magazine” from the total amount of products on the total amount confirmation screen of FIG. In addition, in the screen of FIG. 5, the already specified affiliate content of “Register Mail Magazine” is excluded and displayed. In this example, the total amount confirmation screen generation unit 14 excludes the already specified affiliate content. Thus, a total amount confirmation screen for displaying the extracted affiliate content is generated and transmitted to the user terminal 3. According to this configuration, it is possible to prevent the already designated affiliate content from being designated again by the same user, and it is possible for the publisher of the affiliate content to reliably carry out effective sales promotion activities.

  As shown in FIG. 5, the affiliate content that has already been specified may be excluded as described above, or may be processed such that the button cannot be pressed or grayed out so that it cannot be selected. When an input process or the like is performed on an affiliate content that has already been specified, the product sales server 1 receives the input information from the target server (a server that has received input of information based on the affiliate content). In response to this, the merchandise sales server 1 excludes the affiliate content that has already been designated, or prevents it from being selected. In this way, once designated affiliate content can be designated again.

  Further, in the example of FIG. 5, the total amount confirmation screen generation unit 14 can also specify a plurality of affiliate contents. In other words, when the user specifies a plurality of affiliate contents, the total amount of discounts corresponding to them is subtracted from the total amount of the product. For example, in addition to “e-mail magazine registration”, “member registration” ", The total amount of these combined is discounted from the total amount of the product.

  In the case where the total amount confirmation screen generation unit 14 extracts a plurality of affiliate contents and displays them on the total amount confirmation screen, a setting restriction on the total amount of discounts (for example, a predetermined ratio of the original total amount ( 30%) or a predetermined amount) is stored and stored, and if the total amount of discounts for multiple affiliate contents corresponding to the user's characteristic information and the contents of the virtual shopping cart exceeds the set limit, the discount amount is within the set limit. It is preferable to generate a total amount confirmation screen by extracting a plurality of affiliate contents in descending order. According to this configuration, it is possible to avoid an unlimited discount and to comply with laws and regulations with a discount within the limit amount.

  Also, when calculating the discount amount, the total amount of purchased products is compared with the total amount of discounts stored in the virtual shopping cart storage area, and the total amount of discounts does not exceed the limit amount (The upper limit of the total discount amount is set as the limit amount). For example, suppose that a user purchases a product for 1000 yen and the setting limit is 30% of the purchase amount. In this case, if the user selects affiliate content with a discount amount of 500 yen and performs membership registration, for example, 500 yen will be discounted originally, but the upper limit is 30%. Therefore, only 300 yen will be discounted. This can be similarly processed even when a plurality of affiliate contents are designated.

  Thereafter, when the order confirmation process is performed for the total price after discount, the purchase of the product is confirmed with the total price after discount (S109). That is, the information stored in the storage area of the virtual shopping cart such as the user ID, purchased product identification information, product price, product total price (prior price before discount), discount price, actual total price, etc. By extracting information from the storage area and moving the information to a database (not shown) for managing sales and sales, the information is managed as sales and sales records, and information is deleted from the virtual shopping cart.

  In addition, when the order confirmation process is performed, the identification information of the publisher, the actual discounted amount, the discounted partner (information input must be entered) so that the publisher of the affiliate content can be charged for the discount. Identification information such as the user ID of the user who has received the information), information input by the discounted partner, and the like are associated and stored in a predetermined storage area. Then, at a predetermined billing timing, based on the advertiser identification information, at least the actual discount amount information is extracted from this storage area, the total amount of the extracted discount amount is calculated, and it is sent to the publisher. Request by mail or e-mail. In addition to extracting information on the actual discount amount, other information may also be extracted and transmitted to the manuscript input person terminal 4.

  On the other hand, the operator of the merchandise sales server 1 uses the usual method based on the sales and sales management database, and gives the discount amount to the merchant of the merchandise purchased by the user in the same manner as before. pay. Further, based on the sales and sales management database, the user is charged for the discounted payment amount by the usual method.

  For example, when the user purchases a product of 1000 yen and receives a discount of 300 yen, the operator of the product sales server pays 1000 yen to the seller of the product by the same method as before. On the other hand, 700 yen is received from the user. The discount amount is charged to the publisher of affiliate content designated by the user, and 300 yen is received from the publisher of affiliate content. At this time, the operator of the product sales server may deduct a predetermined fee. Further, the operator of the product sales server and the seller of the product may be the same.

  By configuring as described above, the publisher, the publisher, can perform effective sales promotion activities with affiliate content, and the user can purchase the product at a low price. The operator can sell the product to the user at a low price. That is, the merchandise seller can receive the same amount as usual, and the user can purchase the item at a lower price than usual. The publisher of the affiliate content can obtain the user's information on the affiliate content by paying the discount amount.

  Information input by the user selecting the affiliate content stored in the merchandise sales server 1 or a predetermined server is transmitted to the manuscript input person terminal 4 at a predetermined timing. Note that the information may be deleted after being transmitted to the manuscript input person terminal 4.

  In addition, in the merchandise sales server 1 of the present invention, there is a case where the merchandise once put in the virtual shopping cart is deleted. In that case, the setting limit may be recalculated based on the total amount at the time of order confirmation.

  Further, in the present invention, since a discount when purchasing a product can be received, there is a possibility that a malicious user who enters appropriate information and wants to receive only a discount may occur. In order to prevent such a situation, not only the information on the total amount of the discount amount based on the discount amount information is transmitted to the publisher at the billing timing, but also the user ID borne by the publisher, The information input by the user and the discount amount for each user may be transmitted to the manuscript input person terminal 4. Accordingly, if there is a user who inputs appropriate information, it can be specified by the publisher, so that the operator of the product sales server 1 can be notified by notifying the malicious user ID to the operator. Can perform sanctions such as suspension of use and deletion of the user ID.

  In the present invention, it is preferable that the process for purchasing a product in the virtual shopping cart, the process for confirming the order, and the process for specifying the affiliate content are performed in a network connection using the same session ID. That is, the above-described discount processing of the present invention may be performed while the product sales server 1 and the user terminal 3 are established with the same session ID.

  In this case, the correspondence between the session ID with the user terminal 3 and the user ID of the user of the user terminal 3 is stored in an arbitrary storage area. Then, the merchandise sales server 1 monitors the session ID used in the session with the user terminal 3 used by the user ID. If the session ID disappears, the user is retrieved from the storage area of the virtual shopping cart. This can be realized by deleting the discount amount information for the ID. This makes it possible to emphasize “off-the-spot discounts”.

  In other words, by placing a certain product in a virtual shopping cart, specifying affiliate content and performing a predetermined operation, even if a discount is applied, it is left as it is without order confirmation processing, and the network connection is disconnected. Then, the session ID between the user terminal 3 of the user and the product sales server 1 disappears. Then, the information on the discount amount of the user ID corresponding to the session ID stored in the storage area of the virtual shopping cart is deleted. Therefore, even if the user with the user ID purchases the product placed in the virtual shopping cart in the subsequent access, the discount is applied because the discount amount information is erased from the storage area of the virtual shopping cart. First, payment is made with the amount of the product.

  Of course, even if the session ID disappears, the discount amount may be applied without deleting the discount amount from the storage area of the virtual shopping cart.

The present invention can be used in a merchandise sales site where a user can purchase merchandise while putting the merchandise in a virtual shopping cart.

1: Product sales server 2: Internet 3: User terminal 4: Manufacture input person terminal 11: Product information screen transmission unit 12: Cart content screen generation unit 13: User verification unit 14: Total amount confirmation screen generation unit 15: User information database 16: Content database

Claims (4)

A product sales system that provides a site where a user can access a user terminal via a communication network and purchase a product while putting the product in a virtual shopping cart,
The product sales system includes:
A product information screen transmitting unit that transmits a product information screen for displaying products that can be purchased to the user terminal;
A total amount confirmation screen generation unit that generates a total amount confirmation screen that displays the total amount of products stored in the storage area of the virtual shopping cart and transmits the total amount confirmation screen to the user terminal;
A user information storage unit for storing characteristic information of the user;
A merchandise sales server having a content storage unit for storing an affiliate content in which a discount amount and details necessary for receiving the discount are displayed;
The total amount confirmation screen generation unit
While the product server and the user terminal are established with the same session ID,
Extracting the characteristic information of the user, the previous SL virtual shopping products or product categories are stored in the cart, the affiliate content corresponding to the content storage unit,
Generate a total price confirmation screen for displaying the total price of the products stored in the storage area of the virtual shopping cart and the extracted affiliate content, and send it to the user terminal.
When a predetermined operation corresponding to the affiliate content designated by the user among the displayed affiliate content is performed from the user terminal, the discount amount of the designated affiliate content is subtracted from the total amount, and the discount Store the total amount and the total amount of the product after subtraction in the storage area of the virtual shopping cart, generate a total amount confirmation screen that displays the total amount after the subtraction and send it to the user terminal,
Before Symbol If the session has disappeared from the virtual shopping cart of the storage area of the user corresponding to the session ID of the defunct session, by erasing the information of the discount amount of the affiliate content, the discount amount Generating a total price confirmation screen that displays the total price of the products stored in the storage area of the virtual shopping cart without application of and transmitting to the user terminal,
Product sales system characterized by that. The total amount confirmation screen generation unit
If the total amount of the discount amount of the plurality of affiliate content corresponding to the characteristic information of the user, and the products or product categories have been stored before the SL virtual shopping cart, it exceeds the set limit, discount amount within set limits Extract multiple affiliate contents in descending order to generate a total amount confirmation screen,
The product sales system according to claim 1. The total amount confirmation screen generation unit
Generating a total amount confirmation screen so that the plurality of extracted affiliate contents are arranged and arranged in descending order of discount amount;
The product sales system according to claim 2, wherein: The total amount confirmation screen generation unit
Generate the total amount confirmation screen to display the extracted affiliate content, excluding the affiliate content that has already been specified or not being specified,
Transmitting to the user terminal;
The merchandise sales system according to any one of claims 1 to 3, wherein:

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