JP2001256277A - Leaflet advertisement distribution system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To solve a problem such that the aspect of efficiency in advertisement is poor since a leaflet advertisement distribution system has no means for easily grasping the needs of a person to purchase an advertised article by watching that advertisement. SOLUTION: The person to purchase the article by watching the leaflet advertisement is called consumer but this system is provided with a means for storing the requests of consumers and enabling an advertiser to watch these requests. The requests of consumers contain the information of a concerned area for consumers, concerned article category or the both.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

[0001] The present invention relates to a flyer advertisement distribution system for distributing a flyer advertisement.

[0002]

2. Description of the Related Art A flyer advertisement is issued to an advertiser's trade area.
It is a non-discriminatory drop. In order to increase the efficiency of dropping, traffic conditions such as roads and railroads, geographical conditions such as hills and rivers, nearby commercial facilities, distribution of residents in commercial areas (based on census, etc.), and school supplies In some cases, a variety of information, such as school locations, is analyzed to predict consumer trends and control the effective drop range and density.

As another means, a membership ticket or a coupon is used. In the case of a membership ticket, various information such as the address, purchase item, purchase price, and time of the participating consumer can be obtained, and these are analyzed and used for controlling the advertisement drop. In the case of a coupon, by analyzing the area where the coupon was dropped and the store where the coupon was used, the consumption trend can be grasped and used for controlling the drop.

[0004]

[0005] In such a flyer advertisement, information necessary for a person who views the advertisement (hereinafter, referred to as a consumer of information, in the present invention, a consumer) does not always arrive.

[0005] In recent years, the means of transportation has been developed, and the area around the city has been expanding, so that the distance between the work area and the living area has been expanding. A flyer advertisement represented by a newspaper insert advertisement does not always match such a current lifestyle.

[0006] This is also undesirable for advertisers in terms of the efficiency of leaflet advertising.

[0007]

Means for Solving the Problems A first structure of the present invention is as follows.
It comprises means for collecting the needs of each consumer, means for totalizing the needs and transmitting them to the advertiser, means for printing flyer advertisements, and means for distributing flyer advertisements.

[0008] Each consumer's needs include information on a field of a product of interest (hereinafter, referred to as a product field of interest) and information on a target area (hereinafter, interest area). Either one of the product fields may be used.
In the following, such consumer needs are referred to as advertisement needs information.

The second configuration is a means for collecting advertising needs information, a means for collecting information and needs (hereinafter collectively referred to as advertiser information) of business of each advertiser, and a means for collecting advertising needs information. It comprises means for collating advertiser information to determine the destination of the flyer advertisement, means for printing the flyer advertisement based on the determination, and means for distributing the flyer advertisement.
Note that the business information of the advertiser includes at least information of a product field to be advertised and a business area (namely, trade area). The advertiser's needs include the target number of ads to distribute, the geographic area in which the
The allowable number of copies, allowable conditions, etc. The permissible condition here is a condition in the case of distribution exceeding the target number of copies, for example, a condition that a request is made when there is a request for 100 or more copies outside the assumed commercial area.

[0010]

FIG. 1 shows an entire flyer advertisement distribution system according to a first embodiment of the present invention. The present invention
Advertising on demand system 1 and advertising consumers 3a-3
d, advertisers 5a to 5c and a printing office 6 for printing advertisements. In FIG. 1, an advertisement on demand system 1
Is composed of regional stations 4a and 4b that collect requests from consumers and deliver advertisements to consumers, and a consumer information processing station 2 that accumulates and discloses consumer information.

The local office 4a receives advertising needs source information from consumers 3a, 3b and the like located in the delivery area of the local office 4a. The advertising needs source information includes at least one or more pieces of identification information of an area of interest (eg, a region name) and information for identifying a consumer (eg, name, telephone, address, etc.).

In the local station 4a which has received the advertising need source information from the consumers 3a and 3b, the information inputting means 7a inputs the advertising need source information to the information storage means 7b. As the information to be input, in addition to the advertising needs source information, the delivery groups to be circulated in one delivery and the delivery order in the delivery groups are entered. FIG. 2 shows an example of this input information (hereinafter referred to as advertisement needs information).

The information disclosing means 7d totals the number of the advertising needs information among the information of the information storing means 7b for each region of interest (therefore, the number of the advertising needs information is the number of persons interested in each region (or How many (or how many) households
Represents. 3), together with the information for identifying the regional station, a record as shown in FIG. 3 (hereinafter referred to as a regional station total record), and records for the number of regions of interest are stored in the consumer information processing station 2 To be transmitted. The transmission means 14a may be any communication means as long as it is capable of performing data communication and capable of bidirectionally communicating with a specific number of users. For example, a digital leased line or the Internet (this can be used by the unspecified majority, but the unspecified majority includes the specified majority)
And so on. Data management processing 8a of consumer information processing station 2
Accumulates the regional station total records from the regional stations 4a and 4b in the data storage means 8b.

The record transmission from the local stations 4a and 4b to the consumer information processing station 2 is performed by the local stations 4a and 4b.
This is performed each time data is collected (including update) in b. For a new consumer, the advertising needs source information is acquired when the advertising distribution contract is concluded. In order to respond to changes in needs, for example, the regional bureaus 4a and 4b periodically take a questionnaire to consumers. Update information. There is also a method of updating data at the request of a telephone or the like from a consumer to a local station. In this embodiment, the information obtained from the consumer is the identification information of the area of interest and the consumer. Therefore, in the case of updating, only the identification information of the area of interest needs to be acquired.

Next, two examples of the data management processing 8a in the consumer information processing station 2 will be described.

First, a case where all data are transmitted from each of the local stations 4a and 4b each time will be described. The source regional station is identified from the transmitted regional station totals record, and if there is a record of the relevant regional office among the regional office totals records stored in the data storage means 8b, all records of the local office are deleted. And register the transmitted record.

Another example is a case where only the difference data is transmitted from each of the local stations 4a and 4b. In this case, of the accumulated regional office total records, only the record whose regional office identification information of the transmitted record matches the region of interest information is deleted, and the transmitted regional total record is registered.

Next, a method in which the advertisers 5a to 5c obtain information of the consumer information processing station 2 using the consumer tendency search means 9A will be described.

The advertisers 5a to 5c make search requests using the search request means 9a. This request includes at least the identification information of the commercial area of the advertiser. The identification information of the trade area, the identification area of the area of interest of the consumers 3a to 3d, and the identification information of the area where the regional bureau is located have the same defined area, and any information can be uniquely identified for each area. It can be anything. For example, as in the case of the address, a combination of a prefecture, a city, a municipality, and (in some cases, a further street) is used.

In response to a search request including such trade area identification information, the data management means 8a of the consumer information processing station 2
The number of requests to the trade area for each regional station is counted and transmitted. That is, a record in which the information of the area of interest of each record in the accumulated regional station totals record matches the commercial area in the search request is transmitted as the search result.

Search request means 9 of consumer tendency search means 9A
a stores the search result (hereinafter, referred to as customer tendency data) in the data storage unit 9b. The advertisers 5a to 5c output the data to a medium 9c such as paper as necessary. The advertisers 5a to 5c formulate an advertising amount for each regional office based on the customer tendency data thus obtained, print the required number of copies at the printing office 6a, and print the printed advertisement based on the customer tendency data. , To the regional offices 4a and 4b.

Next, an example will be given regarding the determination of the amount of advertising drop.
For example, in a department store or the like, the number of copies to be printed is determined in the same manner as in the related art for the commercial area of the advertiser, and the other areas do not exist in the commercial area (or are not distributed to the area). Print based on the number of requests to the relevant trade area at the regional bureau (customer tendency data is a set of regional bureau total records (FIG. 3) for the relevant trade area, from which the number of requests for each regional bureau can be obtained) The number of copies is determined, and based on this, it is delivered to the regional office.

As another method, the number of requests for each regional station is also obtained for the commercial area of the advertiser based on the customer tendency data and distributed to the regional station based on this.

Further, if the amount of customer needs to the area considered by the advertiser as a trade area is less than a certain value (this value depends on the merchandise and business scale of the advertiser), The number of copies to be printed is determined for the commercial area of the advertiser only by the conventional method, and based on the determined number of copies, is delivered to the regional office.

Next, an example of the processing in the local stations 4a and 4b will be described with reference to FIG. In the regional stations 4a and 4b, the delivered advertisements 12a and 12b are sorted by the commercial area identification information of the advertiser. In the local stations 4a and 4b, the information of the information storage means 7b is stored in advance by the data output means 7c in a medium 7e such as paper.
Output to The output to the medium 7e is the names of the consumers 3a and 3b and the names of the regions of interest sorted in the order of delivery for each delivery group, and the regional bureaus 4a and 4b partially copy the advertisement having the region name written here. Create a bunch of advertisements according to consumer needs. Since the output to the medium 7e is sorted in the delivery order, the advertisements sorted in this order are bundled and delivered to the consumer.

In another embodiment of the present invention, consumers 4a-4
The case where the information on the product field is included in the advertising need source information from d will be described.

FIG. 4 shows the advertising needs information input at the local station 4a which has collected the advertising needs source information from the consumers 3a and 3b.
Shown in The advertising needs information includes the names of the consumers 3a and 3b,
There is a delivery group that circulates in a single delivery, a delivery order within the delivery group, and a set of a region of interest and a product field of the number of customer requests. The information disclosing means 7d totalizes the advertising needs information stored in the information storing means 7b for each set of the area of interest and the product field, and transmits the totalized data to the consumer information processing station 2 together with the identification information of the area station. I do.

In the process of the data management process 8a in the consumer information processing station 2, as in the first embodiment, the source station is identified from the transmitted information, and if there is data of the area station, , Delete the data of the local station and register the transmitted data.

The advertisers 5a to 5c use the consumer tendency search means 9
The information of the consumer information processing station 2 is acquired using A. In this example, the advertisers 5a to 5c perform a search by inputting their own trade area and product field, and in response to this search request, the data management unit 8a of the consumer information processing station 2 sends the requested area In addition, the number of customer requests in the product field is counted for each regional station and transmitted. The advertisers 5a to 5c can grasp not only the trade area in which they operate, but also the information needs concerning the product field to be handled, so that a more strategic advertisement can be dropped than in the first embodiment.

For example, in the case of an advertisement for real estate, the purpose is not to make the user want to buy land or a house by advertisement, but to provide consumers who have such a purchase desire with information on a property that meets the conditions. These ads are an important source of information for consumers in need, but have no value to others. Moreover, consumers who require such information are widely and thinly distributed. Therefore, although the original trade area is wide, it is inefficient to distribute advertisements to all consumers in the trade area (the probability of distribution to consumers who want information on real estate is low). There is a problem that it must be set smaller than the original business area.

According to the present embodiment, it is possible to know how much the need for the product field exists in each region constituting the original business area, and furthermore, the advertisement is distributed to the individual consumers who have issued the need. , Wide and thin relative to the original trade area,
Ads can be distributed accurately.

The regional offices 4a and 4b send the flyer advertisements 12a and 12b delivered based on such information to the consumers 3a.
To 3d. For distribution, we deliver to customers based on a combination of product area and region.

In the following, a specific example of a method of delivering to a customer based on a set of a region and a product field will be described.

For example, options of a product field and an area of interest are determined in advance, and customer requests are heard. The product field is, for example, as shown in FIG. This is a classification generally performed in the advertising industry. A unique number is given to each of such a product classification and a region classification, and customer needs are managed by these two types of numbers or a set of the two types of numbers (numbers) for each customer. On the other hand, advertisements are similarly managed by product classification and region classification. In this way, when distributing advertisements at the regional bureau, as shown in FIG. 6, the advertisements are arranged so that they can be identified by this information, advertisements having the same number as the customer's needs information are collected and bundled for each customer, and You only need to distribute them in the order of delivery.

The third embodiment of the present invention is a hybrid type of the first embodiment and the second embodiment. The advertisement need information has information of a product field and an area of interest. Will be distributed only based on the areas of interest to consumers. According to this, the effect from the consumer point of view is the same as in the first embodiment, but from the viewpoint of the advertiser, as in the second embodiment, the distribution of needs (commercial and regional) ), It is possible to determine a more effective drop strategy than in the first embodiment. In addition, since the regional bureau can create a bundle of advertisements without considering the information on the product field, the sorting work is easier than in the second embodiment.

A fourth embodiment of the present invention will be described with reference to FIG. In FIG. 7, the means for collecting the advertising needs information of each consumer is mail, the means for collecting the advertiser information for each advertiser is the communication means 14b, and the means for delivering the flyer advertisement to the regional office is trucking. In the same manner as in FIG. 1, the distribution is made to the consumers at the regional bureau.

The consumers 3a to 3d mail the request information by mail,
It is sent to the advertising agency 20. Like the first and second embodiments, the request information includes information on the product field of interest and the region of interest for each consumer, as well as the identification information of the local station to be delivered, It contains information needed by the regional office to deliver, such as the consumer's address and name. The advertising agency 20 transmits such request information to the customer information management unit 21.
Input to A.

On the other hand, the advertisers 5a to 5c that have made a contract with the advertising agency 20 use the advertiser information requesting means 23 to
Advertiser information is notified to the advertising agency 20 via the communication line 14b or the like. This information is stored in the advertiser information management means 22A.
Registered in.

The advertiser information includes, in addition to the date on which the advertisement is to be placed, the business area (hereinafter, assumed business area) considered by the advertiser, the product field, the target value of the number of copies of the advertisement, the allowable error and the allowable condition of the number of copies (for example, The basic strategy of distribution such as whether it is a trade area entity or a desired entity (explains in the example of a department store, the example of a desired entity is real estate) Described).

In the advertisement agency 20, the advertiser information stored in the advertiser information management means 22A and the customer information management means 21
Based on the consumer's request information stored in A, the number of print copies of the advertisement and the delivery destination consumer for each regional office are determined, and the printing offices 6a, 6
Ask b to print and ship.

The advertisement drop study support means 24 obtains customer request information and advertiser information from the customer information management means 21A and the advertiser information management means 22A, respectively. The advertiser information is searched by the advertiser identification information. For the customer request information, it is necessary to be able to search by the identification information of the product field of interest, the region of interest, and the area bureau desired for delivery. This can be realized by storing data in a general DB.

The advertisement agency 20 searches for advertiser information and request information for each contracted advertiser by using the advertisement drop study support means 24, sets an advertisement distribution strategy, and distributes the advertisement. For example, from a search result of advertiser information on an advertiser, if the advertiser desires a basic strategy of a trade area, the consumer is interested in the advertisement of the trade area, the product field, and Consumers who desire delivery are searched for from regional stations that are not included in the assumed commercial area, and the number is counted for each desired area office to determine the number of copies to be distributed to areas other than the assumed commercial area. The number of copies to be distributed in the assumed trade area is determined in the same manner as before, and if these match the target value of the number of copies to be distributed or the permissible error and the permissible number of copies, the required number of copies (the desired number of copies from outside the assumed trade area and Print the total number of dropouts to the assumed commercial area).

In addition, the advertisement drop study support means 2 for shipping
In step 4, sorting information is also created. The sorting information is composed of the number of copies to be delivered for each regional station and the identification information of the advertisement. The regional stations other than the assumed commercial area can be easily created from the search results.
The search result is request information from the consumer having the designated product field of interest, and the regional stations that do not exist in the trade area are the regional stations that want to distribute. Is acceptable. For the assumed commercial area, the number of copies to be distributed is determined for each regional station according to a conventional example (for example, a result of a census), which is equivalent to determining the sorting information itself. Thereafter, regardless of the assumed commercial area or not, the identification information of the advertisement described later may be added. The advertising agency 20 notifies the printing office including this sorting information.

The printing bureaus 6a and 6b print a predetermined number of copies and bundle them for each required number of copies of the regional bureau.
To deliver to the regional office. The identification information of the advertisement is information used by the local station of the delivery destination in the manner as described in FIG. 4 or FIG. However, the identification numbers shown in FIG. 6 may be used.

In addition, the advertising agency 20 notifies delivery instruction information at each regional office in response to a print / shipment request. This delivery instruction information includes consumer identification information (name, address, etc.)
And the identification information of the advertisement for determining which advertisement is to be distributed. Each regional bureau checks the identification information of the delivered advertisement with the delivery instruction information for each consumer at the delivery destination,
Bundle ads and sort them in delivery order for delivery.

A fifth embodiment of the present invention will be described with reference to FIG. This embodiment is a hybrid embodiment of the fourth embodiment and the first to third embodiments. In this embodiment, similar to the first, second or third embodiment, the collection of the advertising needs information of the consumer is carried out in the regional bureau, and the collected information is notified to the advertising agency 20. I do.

The local station 4a collects advertising needs source information from the consumers 3a, 3b and the like located in the delivery area of the local station 4a, and inputs the information to the information storing means 7b by the information input means 7a. . The information to be input includes the names of the consumers 3a and 3b as shown in FIG.
r and the delivery order therein.

The information disclosing means 7d tallies the number of items of interest product area and area of interest out of the information stored in the information storage means 7b, and sends the area totaling record to which the identification information of the area station is added to the advertising agency station 20. The transmission is performed using the transmission unit 14c. The data management process 27a of the advertising agency 20 is
a, 4b, the area totaling record is stored in the data storage unit 27.
b.

On the other hand, the advertisers 5a to 5c that have made a contract with the advertising agency 20 notify the advertising agency 20 of the advertiser information via the communication line 14b or the like as in the fourth embodiment.

In the advertisement agency station 20, based on the advertiser information from the advertisers 5a to 5c, the advertisement drop study support means 2
6, a search is made for a regional station total record in which the assumed commercial area and the product field of the advertiser information match the target area and the target product field. Formulation of an advertising investment strategy using search results and creation of sorting information based on the strategy are the same as in the fourth embodiment.

At the printing office, a predetermined number of copies are printed, bundled for each required number of local offices, and delivered to the local office by the delivery truck 25.

In the fifth embodiment, unlike the fourth embodiment,
No delivery instruction is issued to each regional office in response to the print / shipment request. Since each regional bureau has the request of each consumer, if there is information on the product type and region in the delivered advertisement, it is determined from the advertising agency 20 which consumers should distribute it. It is not necessary to be instructed.

A sixth embodiment of the present invention will be described with reference to FIG. This embodiment is the same as the fifth embodiment up to the collection of consumer request information, the collection of advertiser advertiser information, and the printing of advertisements, but the advertisement is dispatched by the advertisement agency 20. .

The flyer advertisement 11 that has been printed and printed is once returned to the advertisement proxy means 20, and the flyer advertisement 11 is returned to the regional offices 4a and 4b based on the search result that is the basis of the print request.
Deliver to.

A seventh embodiment of the present invention will be described with reference to FIG. Basically, it is the same as the sixth embodiment, except that the advertising agency 20
5c to exchange information by telephone, and determine the distribution area and the number of copies of the advertisement. In this case, for example, using a call from the advertiser as a trigger, information having the same content as the advertiser information is heard, and based on the information, the information is searched from the regional totaling record management unit 27A, and the strategy for dropping the advertisement is consulted with the advertiser. Decide while doing. The method of setting the investment strategy is the same as that of the fourth, fifth, and sixth embodiments. However, since the advertiser can provide timely feedback on the consumer's needs, the responsibility of the advertising investment strategy is clarified, and Speeds up planning.

The eighth embodiment of the present invention has the same configuration as the first to seventh embodiments, except that the regional offices 4a and 4b are newspaper shops, and the consumers 3a to 3d are newspaper subscribers. Is the case. In this case, advertisement needs source information is collected (including updated) at the timing of collecting money from the subscriber, for example, using a questionnaire as shown in FIG. In the case of a newspaper store, information such as an address, a name, and a telephone is acquired at the time of a newspaper subscription contract, so that only the name or surname is generally used as the identification information of the consumer. However, if there is a consumer with the same last name in the delivery group, a combination of the name of the house, the name of the housing complex, or the street number may be used.
Advertisement delivery is carried out together with newspaper delivery (delivery between newspapers). Other than that, it is the same as the first to seventh embodiments. In this embodiment, the entire advertisement distribution system is newly constructed, and there is no need to make a contract with the consumer.
It is more feasible than other embodiments.

Incidentally, also in the first to seventh embodiments,
The collection of the advertising needs source information can be carried out using a questionnaire sheet in the same format as in FIG.

Next, the structure of the trade area information serving as a search condition will be supplemented. In the description of the first embodiment, the search request from the advertiser using the search request unit 9a has been described as follows. "The trade area identification information and the consumer 3a,
The identification information of the area of interest, such as 3b, 3c, 3d, and the area where the regional station exists, may have any definition as long as they have the same definition area and can be uniquely identified for each area. For example, as in the case of the address, a combination of a prefecture, a city, a municipality, and (in some cases, a further street) is used. Here, using the same format of information as the address, the correspondence (coincidence) between the local station identification information of the local station total record, the area of interest, and the commercial area of the advertiser (or the assumed commercial area of the advertiser information). An example of a method for judging whether or not they match or whether they are included or not included) will be described.

In general, the trade area and the area of interest are larger areas than the delivery area of the regional office. Therefore, when a search is performed using information such as prefectures, municipalities, and chomes, in order to enable simple search, the trade area or the combination of the area identification information expressed by the resolution of the delivery area of the local station is used. A method of representing an area of interest is one embodiment. Consumers and advertisers may be burdened with requests in such detailed units (for consumers, filling out questionnaires, etc. For advertisers, search requests and entering advertiser information). It is desirable for consumers and advertisers to be able to specify regions at any level, such as prefectures, municipalities, and so on.

In this case, the information of the area is described up to the designated level in the order of prefecture, city, municipal, and chome, and a match / mismatch determination is made in order from the head of the area identification information (name of the prefecture). When short identification information (area identification information that specifies only at the level of prefecture or city is short, identification information that specifies to the end is long) is included in long (or the same length) identification information, It is sufficient that the area is included in the area of the short identification information.

[0061] Regional information is not represented by prefectures, municipalities, chomes, etc., but spatial information (for example, a plurality of reference positions (for example, stations, prefectural government buildings, government office buildings, ports, etc.) and the For example, a method of evaluating the inclusion relation on map data can be used.

[0062]

According to the present invention, it is possible to selectively obtain a flyer advertisement in a field in which the consumer is interested or an area in which the consumer is interested. By setting the area of interest not only as a consumer's living area but also as a work area, it becomes possible to acquire advertising information according to the actual living conditions. Further, for example, there is a usage method such as designating an area which is being considered as a moving destination when acquiring a house.

For the advertiser, information can be distributed to interested persons without being limited to only the area, and the cost effectiveness of the flyer advertisement can be improved.

In general, advertisements are not entered in sports newspapers, economic newspapers, and English newspapers, but consumers who only subscribe to such newspapers can also acquire advertisements.

[Brief description of the drawings]

FIG. 1 is a configuration diagram of a flyer advertisement distribution system according to a first embodiment of the present invention.

FIG. 2 is a diagram showing an input format of consumer request information in local stations 4a and 4b.

FIG. 3 is a diagram showing a transmission data record from the local stations 4a, 4b to the consumer information processing station 2.

FIG. 4 is an explanatory diagram of a sorting method for distributing advertisements to consumers in local stations 4a and 4b.

FIG. 5 is a diagram showing an example of product classification.

FIG. 6 is an explanatory diagram of a sorting method for distributing advertisements to consumers in the regional stations 4a and 4b.

FIG. 7 is a configuration diagram of a flyer advertisement distribution system according to another embodiment of the present invention.

FIG. 8 is a configuration diagram of a flyer advertisement distribution system according to another embodiment of the present invention.

FIG. 9 is a configuration diagram of a flyer advertisement distribution system according to another embodiment of the present invention.

FIG. 10 is a configuration diagram of a flyer advertisement distribution system according to another embodiment of the present invention.

FIG. 11 is a diagram illustrating an example of a format of a questionnaire sheet.

[Explanation of symbols]

1 ... Advertisement on demand system, 2 ... Consumer information processing station, 3a-3d ... Consumer, 4a, 4b ... Regional station, 5a-
5c: Advertiser, 6a: Printing office.

Claims (6)

[Claims] 1. A regional office that distributes advertisements to consumers, an advertiser who places advertisements, a printing office that prints advertisements at the request of the advertisers, and a delivery unit that delivers the printed advertisements to the regional offices. What is claimed is: 1. A flyer advertisement distribution system, comprising: means for acquiring information on a region of interest of a consumer receiving an advertisement. 2. A flyer comprising a regional bureau for distributing advertisements to consumers, an advertiser who places advertisements, a printing bureau for printing advertisements at the request of the advertisers, and a delivery means for delivering the printed advertisements to the regional bureaus. What is claimed is: 1. An advertisement distribution system, comprising: means for acquiring information on a product field in which a consumer receiving an advertisement is interested. 3. A flyer comprising a regional bureau that distributes advertisements to consumers, an advertiser who places advertisements, a printing bureau that prints advertisements at the request of the advertisers, and a delivery unit that delivers the printed advertisements to the regional bureaus. What is claimed is: 1. An advertisement distribution system, comprising: means for acquiring information on a region of interest and a product field of interest of a consumer. 4. A flyer advertisement distribution system according to claim 1, further comprising means for publishing information acquired from a consumer receiving the advertisement to an advertiser. 5. A flyer advertisement distribution system according to claim 1, further comprising means for acquiring information on an advertiser's product field, trade area, and advertisement date. 6. A flyer advertisement distribution system according to claim 1, further comprising means for distributing an advertisement of the type requested by the consumer to the individual consumer who issued the request.