JP2002117114A - Advertisement procuration method and system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a method and a system by which a home delivery enterpriser, who visits customer's house for the purpose of his/her own business activity, carries an advertisement medium demanded from an advertiser and delivers the medium to customer's house. SOLUTION: This system is composed of a main processing part 1, a terminal equipment 2, a customer database 3, an advertisement medium database 4, a store database 5 and a surprise history database 6. On the basis of the identification information of a customer or store, the customer database 3 or the advertisement medium database 4 is retrieved. Then, identified customer information or advertisement medium information assigned to an identified store is extracted and such information is displayed on the terminal equipment 2. Besides, on the basis of the surprise history database 6, each of stores is evaluated.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a method and a system for a home delivery company, who visits a customer's home for the purpose of their own business activities, to deliver an advertising medium requested by an advertiser to the customer. And a method and system for delivering a suitable advertising medium using the same.

[0002]

2. Description of the Related Art In various industries, particularly in the manufacturing industry, we want to develop products that incorporate the opinions and ideas of consumers in order to make our products more suited to the needs of consumers. It seems. Simply put, they seem to believe that they can survive if they can create products that are more acceptable to consumers than competing products.

[0003] Therefore, in order to achieve good communication with consumers, all companies are searching for this entrance by all means, but it seems that no definitive one has been found.

[0004] In other words, in order to make products that are better than the competitors, each company seems to want consumers to provide open opinions or impressions on their products and reflect them in future products. is there. For this reason, marketing and advertising activities are being carried out at a high cost.

For example, sampling, which is one of the main means of sales promotion, and distribution of questionnaires are performed. Sampling is an activity that uses a sample of a product to intentionally create a trial experience group, which includes distribution at stores, distribution to applications,
There are attachments to products. Sampling makes it possible to obtain consumer opinions and impressions on a sample of a product.

[0006]

However, the current sampling or questionnaire methods at each company are considered from the consumer's point of view, such as those based on the establishment of stores, arrangements on the street, and catches that stop pedestrians on the street.
There is a problem that the situation tends to be intrusive and it is difficult to achieve good communication.

[0007] As a result, there is a high possibility that the distributed sample or the like is discarded, and there is a problem that the reliability of taking the sample back to the consumer's home and using it for trial is low.

[0008] Further, in the method performed in stores and streets,
It is not an environment that consumers can respond to in a calm situation, and there is a problem that it is difficult to obtain necessary information because the opinions and impressions obtained there are less likely to come out of the consumer's heart. .

[0009] Further, in a method of visiting a consumer's home for the purpose of sales activity or marketing activity itself, the consumer is often alerted, and it is very difficult to communicate.

[0010] Thus, there is a problem that sufficient results cannot be obtained despite enormous costs and labor being spent in marketing, advertising and sales promotion activities.

An object of the present invention is to obtain better opinions and impressions of consumers by using a home delivery business for distribution of advertising media such as product samples and questionnaires.

Another object of the present invention is to improve the effects of marketing activities and the like by delivering an appropriate advertising medium corresponding to each customer.

Still another object is to provide a system for auditing and evaluating the distribution status of advertising media, and
The purpose is to improve the certainty of distribution of advertising media.

[0014]

Therefore, according to the present invention, a home delivery business is used as a means for distributing advertisement media,
Advertising media is now delivered to consumer homes.

[0015] More specifically, the present invention is designed so that a home delivery company visiting a customer's home for the purpose of their own business activities carries an advertisement medium requested by an advertiser and delivers it to the customer's home. And advertising media include product samples,
Includes questionnaires, product advertisements, and the like.

[0016] Thus, the advertisement medium can be delivered to the customer's hand without causing the customer's distrust.

[0017] In addition, the home delivery business uses its own customer information to deliver an appropriate advertising medium to each customer.

More specifically, the present invention refers to customer information possessed by a home delivery company, selects a more appropriate advertisement medium for the customer, and delivers it.

Thus, it becomes possible to deliver an appropriate advertisement medium to a customer, and the effect of advertisement medium distribution can be reliably improved.

In these cases, the present invention audits whether or not the advertisement medium has been correctly delivered based on the delivery history of the delivered advertisement medium.

As a result, it is possible to suppress fraud that occurs during the delivery of the advertisement medium, such as illegal take-out, and it is possible to improve the reliability of the distribution of the advertisement medium.

According to the present invention, a predetermined evaluation of the home delivery company is performed based on the result of the above-mentioned inspection, whereby each home delivery company can be easily managed. Advertiser trust can be improved.

Further, the terminal device of the home delivery company provided with the display device is provided with processing means for outputting the customer information and the advertisement medium information, and the home delivery company refers to the displayed customer information and displays the displayed advertisement. The present invention provides a system for selecting an appropriate advertising medium from the medium.

This system identifies each home delivery company based on a value for identifying a store, which is input from a terminal device or the like, and uses the value as a key value to store an advertisement medium database in which advertisement medium information is stored. There is provided a product search means for searching for and extracting advertisement medium information relating to the advertisement medium assigned to the identified home delivery company as a search result, and outputting the extracted advertisement medium information to a terminal device.

By doing so, it is possible to easily confirm the advertising medium to be distributed at each store.

In addition, the system identifies each customer based on a value for identifying the customer, which is input from a terminal device or the like, and searches the customer database in which customer information is stored by using the value as a key value, and identifies the customer. Customer information relating to the retrieved customer as a search result and outputting the retrieved customer information to a terminal device.

By doing so, in each store,
Detailed customer information can be easily obtained, and the advertisement medium to be delivered to each customer can be quickly selected by referring to the customer information.

In this case, the present system determines whether or not predetermined elements such as the customer's age and gender included in the extracted customer information satisfy distribution conditions included in the extracted advertising medium information. There is a distribution condition determining means for selecting an advertisement medium satisfying the distribution condition and outputting information for identifying the selected advertisement medium to the terminal device.

As a result, it is possible to save the labor for determining whether or not each advertisement medium is distributed to each customer.

On the other hand, in the present system, each advertising medium included in the extracted advertising medium information is transmitted to each identified customer.
It has a duplicate distribution determining means for determining whether or not the advertisement medium has already been delivered and outputting information for identifying the advertising medium already determined to have been delivered to the terminal device.

Thus, it is possible to prevent the same advertisement medium from being distributed twice.

Further, the present system creates and accumulates a delivery record in which the delivery information is recorded for each delivery of the advertising medium by the home delivery company, and stores the delivery record in the result of the audit of the delivery information of the accumulated delivery record. An evaluation means for evaluating the home delivery company is provided on the basis of this, so that it becomes easy to manage each home delivery company.

Further, the present system is provided with a tallying means for reflecting the result of the audit on the delivery information in the tallying process of the accumulated delivery records, thereby providing the advertiser with an objective information on the ad media distribution results. The judgment can be presented.

In this specification, the term “means” does not simply mean physical means, but also includes the case where the functions of the means are realized by software. Further, the function of one unit may be realized by two or more physical units, or the function of two or more units may be realized by one physical unit.

Further, the invention of the above-mentioned system is realized as a program for causing a computer to realize a predetermined function or a recording medium on which the program is recorded.

Here, the recording medium includes, for example, a hard disk (HD), a DVD-RAM, a flexible disk (FD), a CD-ROM, etc.
Includes memory such as OM.

In this specification, the advertisement medium means an object to be delivered to a customer at the request of an advertiser, and includes a product sample, a questionnaire, an article for sales promotion, and the like. The advertisement medium also includes a product.

The advertisement medium information means information about the advertisement medium, and includes an advertiser of the advertisement medium, an advertiser code, a product name, a product code, distribution conditions of the product, and the like.

Further, the customer information means information about the customer, and includes information about the customer itself, such as the customer's address, name, age, and gender, or a response history of a questionnaire, a product order history, and an advertisement medium. Information about the history, such as the delivery history, is also included.

[0040]

Embodiments of the present invention will be described below with reference to the drawings.

FIG. 1 is a block diagram showing a system configuration. As shown in FIG. 1, the system according to the embodiment of the present invention includes a main processing unit 1, a terminal device 2, a customer database 3, an advertisement medium database 4, a store database 5, and a punching history database 6. It is composed of

The main processing unit 1 is also called processing means,
U and a main storage device. The main processing unit 1 includes a key value and delivery information input unit, a search unit that searches for customer information and advertising medium information based on the key value and sends the information to the terminal device 2, and a storage unit that stores delivery information.
Counting means for performing a counting process based on the accumulated delivery information.

The terminal device 2 has a display device such as a display for displaying customer information and the like, and input means such as a touch panel and a keyboard for inputting key values, delivery information and the like.
Here, the key value means information serving as a key used for searching for customer information or searching for an advertising medium, and corresponds to a value for identifying a customer, a value for identifying a store, and the like.

The value for identifying the customer corresponds to, for example, the telephone number of the customer. The customer is uniquely identified as a family unit, the customer is uniquely identified in a household unit, or the customer is uniquely identified in an individual unit. For example, it is sufficient that the customer is uniquely identified for each predetermined unit based on a predetermined standard.

The value for identifying a store corresponds to, for example, a store code assigned in advance to each store, but uniquely identifies the store, such as a telephone number or an identification number of a terminal device installed in the store. Anything should do.

Further, the store identified by this value only needs to have a function of delivering an advertisement medium, and does not necessarily need to be a single physical building. For example, a business that manages multiple stores may be a unit,
It can be set arbitrarily in management.

The value for identifying the store may be input to the input unit of the main processing unit 1 and is not necessarily input using the input unit of the terminal device 2. For example, the input unit of the main processing unit 1 is provided with a terminal device recognizing unit. When the terminal device 2 and the main processing unit 1 perform communication, the terminal device recognizing unit recognizes the terminal device 2 and recognizes the terminal device. The store code of the store where 2 is installed may be input to the input unit.

The customer database 3 stores customer information and is realized by a storage device such as a magnetic disk storage device.

The advertisement medium database 4 stores information on advertisement medium, and is realized by a storage device such as a magnetic disk storage device. The advertisement medium database includes an advertiser database 4a, a product database 4b, and a history database 4c.

The store database 5 stores information on stores and is realized by a storage device such as a magnetic disk storage device. The store database 5 includes an FC headquarters database 5a for the headquarters of the franchise (hereinafter referred to as “FC”) and a member store database 5
b.

The punching history database 6 stores information on punching check for delivery information, and is realized by a storage device such as a magnetic disk storage device.

The terminal device 2, the customer database 3, the advertisement medium database 4, the store database 5, and the punching history database 6 are connected to the main processing unit 1.

FIG. 2 is a diagram showing an example of the data structure of the customer database 3. The customer database 3 is composed of a customer index part that collects the telephone numbers of customers, a member part related to information on the members of the customer, and a history part related to the delivery history.

The customer index part is the telephone number 11
, A district code 12 and an address 13. The members are phone number 11, personal name 15, gender 1
6, the date of birth 17 and the age 18 and are linked to the index part using the telephone number 11 as a key value. The history part includes a telephone number 11, a store code 71,
It is composed of a product code 31, a delivery date 82, and the presence or absence of a response to a questionnaire or the like 100, and is linked to the index portion using the telephone number 11 as a key value.

Based on this answer presence / absence 100, it is possible to know the presence / absence status of each customer's answer and to analyze the answer trend.

In this specification, the term “customer” is not limited to a general household, but includes a corporation such as a company. For example, when the customer is a general individual, the data is configured in units of family, the index is set in units of family, and the family is input in the member portion.

FIG. 3 is a diagram showing a configuration example of the advertiser database 4a. The advertiser database 4a stores an advertiser code 21 composed of business types (A, B, C...) And identification numbers.
Advertiser name 22, advertiser address 23, advertiser telephone number 24, advertising agent contract date 25, contract form 26 including advertising agent contract conditions, etc., and contract end date 27
And the contract termination reason 28.

Further, the advertiser database 4a has a reason master for the reason for terminating the contract, and this reason master is composed of a reason code 29 and its contents 30. The reason master is not exclusively used by the advertiser database 4a, but may be used in common by another database, provided in another database, or stored in another storage device (not shown).

As a result, the reason why the contract has been completed can be easily managed, and useful information that can be used for fine-grained follow-up can be provided.

FIG. 4 is a diagram showing an example of the data structure of the product database 4b. The product database 4b includes a product portion relating to basic information of the product itself and a distribution condition portion relating to distribution conditions of the product.

The merchandise portion includes an advertiser code 21, a merchandise code 31, a merchandise name 32, a type 33 of a merchandise type, a distribution unit 34 for distribution to customers, and a distribution unit price 35 per case. It is composed of

The distribution condition part includes an advertiser code 21, a product code 31, an advertiser name 22, a product name 32, a district code 36, a store code 71, and a target period 38 indicating a distribution period of the product. And the gender 39 of the target customer,
And the age of the target customer.

The distribution conditions are not limited to those listed, but can be set arbitrarily such as the order frequency, hobbies, or occupations of customers.

By providing such a distribution condition part, the distribution condition can be displayed on the terminal device 2. Each store can check the distribution condition and select whether or not to deliver the advertising medium. Becomes possible. Further, the search means of the main processing unit 1 may include a distribution condition determining means for determining whether the sex, age, etc. of the customer information satisfies the predetermined distribution conditions, and selecting a product satisfying the predetermined distribution conditions. It may be.

FIG. 5 is a diagram showing a configuration example of the history database 4c. The history database 4c stores the advertiser code 21, the product code 31, the district code 36, the store code 71, the period 41 during which each product is distributed, the number of shipments 42 from the advertiser to each store, It is composed of the actual number of distributions 43 delivered to the customer and the actual amount 44 obtained by multiplying the actual number of distributions by the distribution unit price 35.

With such a history database, it is possible to manage the advertisement medium distribution results of each store as information.

FIG. 6 is a diagram showing a configuration example of the FC headquarters database 5a. FC headquarters database 5a
Headquarters code 51, headquarters name 52, headquarters address 53,
The telephone number 54 of the headquarters, the business category 55 of the FC, the number of stores 56 affiliated with the FC, the contract date 57 of the advertising agency,
Contract end date 58 and contract end reason (code display) 5
9 and contract conditions 61 such as a dividend (percentage) or a margin of the FC headquarters with respect to the distribution unit price paid to the FC member store.

With such a FC headquarters database,
Not only at each affiliated store, but also at the FC headquarters with affiliated stores,
Can make and manage advertising agency contracts.

FIG. 7 is a diagram showing a configuration example of the member store database 5b. The member store database 5b stores a store code 71, a store name 72, a store address 73, a store telephone number 74, an advertising agency contract date 75, a contract end date 76, and a contract end reason (code). Display) 77, the type of business form 78, the district code 36, the FC headquarters code 51, the frequency 79 of fraudulent advertisement delivery, and the evaluation 80 of fraud.

The business form type 78 is, for example, self-employed:
A, FC directly managed store: B, FC member store: C, area franchisor: D, etc. Evaluation 8
In the case of 0, the grades of A to E are displayed based on, for example, the percentage of the number of frauds with respect to the delivery result of the advertising medium.

By using such a member store database, it is possible to easily manage or evaluate the distribution of advertisement media for each store. Further, by linking the FC headquarters code with the FC headquarters database using the FC headquarters code as a key value, for example, fraud can be evaluated not only for each store but also for each FC headquarters.

The search means of the main processing unit 1 has a product search means. When a store code which is a key value is input to the input unit of the main processing unit 1, the search means of the product database 4
The distribution condition part b is searched for, the merchandise allocated to the store is taken out, and output to a storage device (not shown) provided in the main processing unit 1 or the terminal device 2.

The search means of the main processing unit 1 includes a customer information search means. When the customer telephone number which is a key value is input from the terminal device 2, the search means of the customer database 3 is searched. And retrieves the corresponding customer information and outputs it to the terminal device 2. The customer information to be output may include information on members, or may include information on a history.

Further, in this case, the search means of the main processing section 1 includes a distribution condition determining means, and the distribution condition determining means determines that a predetermined element such as an age in the extracted customer information is, It is determined whether the distribution condition is satisfied.

The type of product to be taken out may be either one type or a plurality of types, for example, when only PW cream is applicable, or when PW cream and P water are applicable. Further, when there is no target product, it is preferable to output and display “not applicable” information.

FIG. 8 is a diagram showing a configuration example of a delivery record. The delivery record records information on the delivery of the advertising medium for each case. Delivery record is district code 3
6, a store code 71, a reference number 81, a delivery date 82, a delivered advertisement medium product code 31, and a customer telephone number 11.

When the delivery information of the advertisement medium is input from the terminal device 2, the storage means of the main processing section 1 creates a delivery record as shown in FIG. 8 and stores it in a storage device (not shown).

Further, the main processing unit 1 includes an updating unit, and the updating unit updates the history portion of the customer database 3 based on the delivery information or the information indicating whether or not the customer has answered the advertisement medium.

The totalizing means of the main processing unit 1 performs totalizing processing using the accumulated delivery records. Then, the history database 4c is updated.

(Operation of Embodiment) The operation of the embodiment of the present invention will be described below with reference to the drawings. Here, FIGS. 9 and 10 are flowcharts illustrating the operation of the embodiment.

For example, when the store code is input to the input unit of the main processing unit 1 by inputting the store code from the input unit of the terminal device 2 (step S201), the commodity search unit of the main processing unit 1 The product database 4b is searched (step S202), and it is determined whether or not there is a product assigned to the store (step S203).

At the time of this determination, it is preferable that the determination as to whether or not the assigned product falls within the target period is also made.

When the allocated product exists, the data (advertising medium information) of the product is extracted and output to the main processing unit 1 or a storage device (not shown) provided in the terminal device 2. The product data includes the advertiser name, product name, target period, distribution conditions, and the like. On the other hand, if the corresponding product does not exist, information indicating that there is no corresponding item is output (step S205), and the corresponding terminal device displays that there is no corresponding item.

Next, when a customer telephone number is input to the terminal device 2 (step S301), the customer information search means of the main processing section 1 searches the customer database 3 (step S3).
02). Then, it is determined whether or not the corresponding customer information exists (step S303). If there is the corresponding customer information, it is extracted and sent to the terminal device. The content of the customer information is a member portion or a history portion of the customer database 3.

If there is product data retrieved by the search means, it is displayed on the terminal device 2 together with the product data (step S306).

On the other hand, if there is no corresponding customer information, the fact is displayed on the terminal device 2 (step S30).
4) Prompt input of customer information.

As described above, in each store, with reference to the customer information and the advertisement medium information displayed on the terminal device 2, it is determined whether or not to deliver to the customer for each advertisement medium. Then, for the advertising medium delivered to the customer, the terminal device 2
Enter delivery information from.

The distribution condition determining means of the main processing unit 1
Based on the retrieved customer information or the customer information input from the terminal device 2, it may be determined whether or not the element of the customer information satisfies a predetermined distribution condition of the retrieved product (step S305). . The customer information elements are the gender, age, etc. of the customer.

When the distribution condition is satisfied, information for identifying a product that satisfies the distribution condition is sent by the distribution condition determination means, and customer information and product data that satisfies the distribution condition are displayed on the terminal device 2 ( Step S306).
In this case, only product data that satisfies the distribution condition may be displayed, or may be displayed together with product data that does not satisfy the distribution condition, and an indicator that can identify a product that satisfies the distribution condition may be displayed. On the other hand, if there is no product that satisfies the distribution condition, “not applicable” is displayed (step S307).

Thus, in each store, the labor for determining whether or not the displayed advertising medium should be delivered can be omitted. Then, delivery information is input for the advertisement medium to be delivered.

Further, the main processing section 1 may have a duplicate distribution determining means for determining whether or not the target product has been delivered to the customer based on the customer information. The duplicate distribution determining means refers to the history portion of the customer information and determines whether the target product has been delivered.

If the target product is an overlapped delivery, the information for identifying the delivered product is output to the terminal device 2 and the data of the duplicated product is not displayed or the duplicated product is identified. Display an indicator.

By doing so, it is possible to prevent each store from mistakenly delivering the same advertising medium to the same customer repeatedly.

When the delivery information of the advertisement medium is input from the terminal device 2, the storage means of the main processing unit 1 creates a delivery record using the date, the product code, and the telephone number as items, and stores the delivery record in the storage device. Then, the updating unit updates the history part of the customer database 3.

The totalizing means of the main processing unit 1 performs totalizing processing at predetermined intervals by using the accumulated delivery records and the master of each database, and creates a bill, a billing statement, etc. to the advertiser. . Then, the history database 4c is updated.

In another embodiment, the tallying means of the main processing unit 1 adds a punching history indicating whether or not the advertising medium has been securely delivered to the customer, to the delivery information held in the delivery record. To perform aggregation processing.

FIG. 11 is a diagram showing a configuration example of the punching history database 6. As shown in FIG. The punching history database 6 includes a district code 36, a store code 71, a serial number 81, a product code 31, a date 85 at which a punching check was performed, a punching check result 86, and a punching check result. If the fraud is found, the reason is 87.

The punching history database 6 has a fraudulent master, and the fraudulent master includes a fraudulent code 88 and fraudulent contents 89.

The overhaul confirmation is performed by a home delivery business headquarters, such as the FC headquarters integrating the stores, or another business operator who has concluded an advertising agency contract with the FC headquarters, confirming the contents of the delivery information by telephone to the customer. Done.

The totalizing means of the main processing unit 1 performs totalizing processing at predetermined intervals using the accumulated delivery records, the punching history database 6 and the master file of each database, and provides a bill to the advertiser. , Make a billing statement, etc.

The tabulation processing means has an evaluation means, and the evaluation means performs an evaluation based on a punching check result of the punching history database 6. This evaluation counts, for example, the number of cases where the fact that the advertisement medium was distributed is denied as a result of the punching check, calculates the fraud rate, and assigns the ranks A to E to each store in ascending order of the fraud rate. To do.

The tabulation processing means reflects the punching check result or evaluation of the punching history database 6 in the tabulation process. For example, as a result of the punch-out check, if the fact that the advertisement medium is distributed is denied, the payment amount corresponding to the number is deleted. Alternatively, the payment amount may be multiplied by a predetermined payment rate based on the evaluated rank.

In this way, a fee according to the entity can be paid to the store for the advertising medium actually delivered to the customer. In addition, it is possible to improve the credibility of the advertiser and improve the certainty of the distribution of the advertisement medium to the store.

(Other Configuration Example) FIG. 12 is a block diagram showing the configuration of another system. In the above embodiment, the main processing unit 1 is configured to include the search unit, the storage unit, the update unit, and the tally processing unit, but the present invention is not limited to this.

For example, as shown in FIG. 12, a system configuration in which a total processing unit 8 is connected to the main processing unit 1 via a communication control unit 7 may be adopted. In the system of FIG. 12, the tallying processing unit 8 includes the punching history database 6 and tallying processing means, and has an output unit 9 that outputs a tallying processing result.

In this case, the main processing unit 1 may or may not include the tally processing unit.

With this configuration, it is possible to separate the function from the input of the store code to the creation of the delivery information record from the function of the tabulation processing including the punching history. By using this system, a third party different from the business entity that distributed the advertising medium can confirm the delivery information, and it is possible to ensure the objectivity of the punching confirmation.

[0108]

Embodiments of the present invention will be described below with reference to the drawings.

FIG. 13 is a diagram schematically showing an embodiment of the present invention. In the present embodiment, a description will be given assuming a sushi home delivery business as an example.

As shown in FIG. 13, this embodiment includes a home delivery business headquarters, a member store, a customer, and an advertiser. The relationship between each entity will be explained, focusing on the home delivery business headquarters.

(Between Home Delivery Business Headquarters and Member Stores) In addition to the home delivery business contract, an advertising agency contract as an advertising agency business is concluded between the home delivery business headquarters and each member store. The home delivery business headquarters allocates the advertising media requested by the advertiser to be distributed to customers to each member store. This assignment is based on the advertiser's wishes.
When a member store directly concludes an advertising agency contract with an advertiser, the allocation of advertising media is performed by the advertiser.

Then, the home delivery business headquarters uses the server,
This server has a main processing unit 1, a customer database 3, an advertisement medium database 4, a store database 5, and a punching history database 6. The member store has the terminal device 2, and the terminal device 2 and the server are connected by the Internet, LAN,
Etc. are connected via a network. Then, information of each member store is registered and managed in the store database 5 (A in the figure).

The home delivery business headquarters checks whether the advertisement medium has been reliably delivered to the customer.

(Between the home delivery business headquarters and the advertiser) The home delivery business headquarters makes an advertising agency contract with the advertiser. Then, based on a request from the advertiser, necessary data is registered in each item of the advertisement medium database (B in the figure). Necessary data includes a product code, an advertiser code, a product name, an advertiser name, distribution conditions, and the like.

(Between the home delivery business headquarters and the customer) The home delivery business headquarters registers and holds customer information on customers of each member store in the customer database 3. This customer database is updated by customer information collected by the member store or by customer information independently collected by the home delivery business headquarters (C in the figure).

The advertiser sends a questionnaire, a product sample, or the like, which is an advertising medium, to each affiliated store via the home delivery business headquarters or directly, and stocks at each affiliated store (1 in the figure).

When each member store receives an order from a customer,
Sushi, which is the original product sold in the home delivery business, and an advertisement medium are delivered to the customer's home (2 in the figure). Then, at the time of collecting the sushi tub on the next day, a questionnaire or the like entered by the customer can be collected (3 in the figure).

The home delivery business headquarters accumulates various data returned from the customer, such as impressions and opinions, ideas and requests, and reaction status of the product (4 in the figure).

[0119] The home delivery business headquarters sums up the advertising agency fees and charges the advertiser. It also aggregates the accumulated data,
It is analyzed and presented to the advertiser (5 in the figure).

(Display Screen) FIG. 14 is a diagram showing an example of a display screen displayed on the terminal device 2.

This display screen shows an example of an input screen at the time of receiving an order, and includes a customer information section, an order history section, an advertisement medium section, a remarks section, and a take-out section 112. Each column with a reference number inputs or displays the divided data.

The customer information section has a telephone number section 101, an address section 102, a last name section 103, a name section 104, a gender section 105, and an age section 106. The order history section includes an order history section. 107.

The address field 102 may display a relevant town and a street at the time of inputting the postal code. For the name, the surname and the name are displayed separately, followed by gender and age.

The advertising medium section has an advertiser name section 108, an advertising medium section (product name section) 109, and a check section 110 for checking the advertising medium to be delivered. In the advertisement medium section, the advertiser name and the product name are displayed separately, and a check box 11 is displayed.
Numeral 0 is a column for inputting a check for the advertisement medium when the member store brings the advertisement medium, and a delivery record is created based on the input in this column.

[0125] The order history column 107 displays the date on which the customer previously placed an order and the details of the order. Based on this date and the target period of each advertising medium, it can be confirmed whether or not the same advertising medium has already been delivered.

For example, the target period is from June 1, 1999 to
In the case of July 31, 1999, the last order date is 199
On June 28, 9 it can be determined that the advertising medium has been delivered.

Further, if the details (product name, product code, etc.) of the previously delivered advertisement medium are displayed in the order history column 107, the effect of preventing duplicate delivery of the same advertisement medium can be improved.

The take-out column 112 is used when the member store delivers the advertisement medium for a reason different from the usual distribution conditions. For example, even if the delivery of the advertising medium is duplicated, the advertising medium may have to be delivered to the customer in response to a request from the customer. In such a case, when the member store touches the take-out column 112 of the input screen at the time of order reception shown in FIG. 14, a take-out reason screen (not shown) is displayed. The member store inputs the product code, the reason for taking out, the number of items to be taken out, and the like on this taking out reason screen.

FIG. 15 is a diagram showing a configuration example of a take-out master. The carry-out master is provided in the terminal device 2, the main processing unit 1, the tabulation processing unit, or the like together with or separately from the carry-out master updating unit. The take-out master is store code 7
1, a product code 31, a customer telephone number 11, a carry-out quantity 91, a carry-out reason 92 indicated by a code,
And the date of taking out 93. In addition, it has a take-out reason master, and the take-out reason master has a code 94.
And a take-out reason 95.

When the product code, the reason for taking out the product, and the like are input, the take-out master is updated by the take-out master updating means, and the taken-out master is used for a totaling process or for checking the inventory of the advertising medium in each store. By doing so, the member store can flexibly respond to the customer's request, and the management of the advertising media stocked in each store can be performed reliably.

(Data input and tabulation at the home delivery business headquarters)
FIG. 16 is a diagram illustrating an outline of the tallying process. As shown in FIG. 16, the home delivery business headquarters uses a master such as a customer master, a district master, a date master, and a store master, and various data such as an advertiser code, a product code, and product name data to perform a totaling process. I do.

For example, the home delivery business headquarters inputs the advertiser master at the time of conclusion of the advertising agency contract with the advertiser.
The customer master is entered or updated at any time by the home delivery business headquarters or by a member store.

As described above, by inputting each master in advance in the home delivery business headquarters, information can be displayed on the order reception screen on the terminal device 2 of the member store.

(Report Data) FIG. 17 is a diagram showing an example of report data created by the tallying process. As shown in FIG. 17, the report data includes an index part, a data part, and a counting part.

The index section has an advertiser name 201, a product name 202, a district name 203, a store name 204, and a target period 205.

The data section has a reference number 206, a customer name 207, a telephone number 208, a zip code 209, an address 210, a delivery date 211, and a check 212 for a result of a random survey. The check 212 checks only the items that have been confirmed to be punched out.

The counting section has a total number of distributions 213, a billing amount 214, a stock information display field 215 of the product, and a punching check result 216 for displaying a punching confirmation result.

The unit price indicated in the number of distributions 213 is
The distribution unit price 35 of the product database is reflected.

(Operation of Embodiment) Next, the operation of this embodiment will be described in detail with reference to the drawings.

When the terminal device 2 of the member store is started up, for example, a store code is input to the input section of the main processing section 1 by inputting a password or the like, and the product search means of the main processing section 1 sets distribution conditions of the product database 4b. Search for the part and take out the product assigned to this store. Then, the data of the product is stored in the storage device of the terminal device 2 or the storage device of the main processing unit 1 (not shown).

The input means of the terminal device 2 is a touch panel. When the member store receives an order for sushi from the customer and inputs the customer's telephone number on a screen (not shown),
The input screen at the time of order reception shown in FIG. 14 is displayed. If the customer has not been registered, the customer information is registered in the customer database as a new customer.

When the telephone number of the customer is input, the customer information search means of the main processing section 1 of the server searches the customer database, retrieves the customer information of the customer concerned, and displays it on the terminal device 2 together with the product data. I do. The customer information may be only information on members, and may include a delivery history.

The member store selects the advertisement medium to be delivered to the customer with reference to the information on the family members. As an example, when the cosmetic sample is an advertisement medium, it is determined whether or not the gender of any family member is a woman and whether or not the age of using the cosmetics.

In this case, the distribution conditions of the advertising medium are as follows:
When gender, age, or the like is set, the distribution condition may be displayed together with the corresponding advertisement medium. For example, a gender column is provided, a female or age column is provided here, and 17 to 30 years old is displayed here.

Thus, the member store can appropriately and easily select the advertisement medium.

[0146] The distribution condition judging means may judge whether the element of the customer information satisfies the distribution condition of the product allocated to the store, and take out only the advertisement medium satisfying the distribution condition. In this case, the member store can save labor for selecting the advertisement medium. For example, among the family members, the gender is female and the age is 17 to 3 years.
When there is a corresponding customer during the age of 0 and the distribution condition of the predetermined cosmetic sample is satisfied, the advertisement medium is taken out and displayed on the terminal device 2.

Next, the member store refers to the order history column 107. The order history column 107 displays the date on which the customer previously placed an order and the details of the order. By comparing the previous order date with the target period data in the advertisement medium column, the previous order date falls within the target period. In such a case, it can be determined that the advertisement medium will be delivered repeatedly.

[0148] Further, when the information of the previously delivered advertisement medium is displayed in the order history column 107 as detailed information based on the history part of the customer database 3, it is possible to prevent the advertisement medium from being repeatedly delivered.

The presence or absence of duplicate delivery is determined based on the history portion of the customer database and the target period of the product.
It may be possible to have an overlap distribution determining means for judging whether or not the product is duplicated for the customer and displaying a non-duplicated product.

The member store inputs into the terminal device 2 the delivery information on the advertising medium to be delivered to the customer. Specifically, FIG.
Is touched, the delivery information is input. In parallel, the merchant receives an order for sushi and delivers the selected advertising medium to the customer along with the sushi.

When collecting sushi boxes on the day after delivery, collection of questionnaires delivered the day before, collection of empty containers for samples, and the like may be performed to reduce the questionnaire collection rate or customer It is preferable because convenience can be improved. The collected questionnaire or the like is input or processed at the member store or the home delivery business headquarters, or passed directly to the advertiser.

At this time, a bar code or the like may be attached to the questionnaire or the like in advance, and the presence or absence of the answer 100 in the customer database 3 may be updated by reading the bar code or the like.

When the delivery information is input to the terminal device 2, the storage means of the main processing unit 1 of the server creates a delivery record and stores it. Then, the updating means updates the history portion of the customer database.

[0154] The home delivery business headquarters
Based on a predetermined criterion or at random, a sampling check is performed to determine whether or not the advertising medium has reached the customer's home without fail, and the punching history database 6 is updated.

At a predetermined date, for example, at the end of the month, the tallying means of the main processing unit 1 performs tallying processing using the delivery record, the product code, each master, etc., and creates report data as shown in FIG. ,Output.

This report data reflects the punching history database 6. For example, the number of times the delivery was affirmed is divided by the total number of times the check was performed, and the value of the percentage is used as the accuracy, and the punching check result 216 in FIG.
Can also be displayed.

Then, the number of cases where the fact of delivery was denied,
It is also possible to calculate the billing amount after subtracting from the number of deliveries.

Further, each store can be evaluated by the evaluation means for evaluating the store based on the punching check result. For example, an evaluation such as a five-level evaluation 80 of A to E in the member store database 5b is performed. Then, this may be displayed on the report data.

As a result, it is possible to effectively use the audit for the member stores, and to improve the reliability of distribution of the advertising medium which is distributed free of charge to the customer and therefore easily misappropriated. Further, it is possible to present the evaluation material of the reliability of the distribution of the advertisement medium to the advertiser.

[0160] A penalty may be imposed on a member store for a negative result of the punching check in the punching history database 6. As a result, the reliability of the distribution of the advertising medium can be further improved.

In this embodiment, the server having the main processing unit 1 and each database is used by the home delivery business headquarters. However, as another embodiment, a server having the main processing unit 1 and each database is installed in a member store. And the home delivery business headquarters uses an information processing apparatus including the tallying processing unit 8 and the punching history database 6.

In this case, the home delivery business headquarters performs a punching check on the delivery record created by the server of the FC headquarters, and performs a tabulation process using the punching history database.

By doing so, the FC headquarters owning their own customer information can utilize this separately from the customer information of the home delivery business headquarters. On the other hand, the home delivery business headquarters can audit the distribution of the advertising medium to the FC headquarters, and can improve the reliability of the distribution of the advertising medium.

(Accumulation of Various Data) As another example, a server or an information processing device used by the home delivery business headquarters is a data accumulation means for accumulating various data or an analysis means for analyzing based on the accumulated various data. Having.

[0165] The various data includes impressions or opinions, ideas and requests, reaction situations, and the like regarding the products and the like.

By doing so, the opinion of the customer,
Alternatively, useful information such as impressions can be collected and processed and provided to the advertiser.

The data stored here includes both data based on the request of the advertiser and data collected by the home delivery business headquarters itself.

Further, by using the history database, the home delivery business headquarters can obtain the performance data of the advertising agency system, and can use the performance data for contracts with the advertisers.

(Access to Homepage) As an example of an advertisement medium, an advertiser's homepage address is added to the advertisement medium. The method of attaching is not limited, such as printing directly on the advertising medium or printing and attaching to a separate object. By doing so, it becomes easy for the customer to access the advertiser's home page, and the collection rate of opinions and impressions of many customers can be improved.

Note that each means disclosed in the present invention,
The function or the database may be configured to be entirely included in one piece of hardware, or may be configured to be distributed and provided in a plurality of pieces of hardware.

For example, one server device may be provided with each means and each database, and another terminal device may have some of the functions of the search means, such as product search. Further, the server may be a database server, and the terminal device may include each unit. In addition, the terminal device here includes the terminal device used by the member store.

In this embodiment, the sushi delivery business has been described as an example, but the present invention is not limited to this. The home delivery business includes:

[0173] Pizza and soba,
Chinese, Italian, French, lunch, nursing care meal, rice cooker,
Eel, bowl, fried food, stone-roasted bibimbap, cafe, hors d'oeuvre, restaurant, international restaurant, Japanese restaurant, takoyaki,
Okonomiyaki, ramen delivery / stalls, oden stalls, izakaya stalls, grilled potatoes, crepe stalls, chef business trip restaurants, catering, catering, fast food, etc.

As a retail business, there are a liquor store, a rice shop, a convenience store, a fish shop, a bakery, a grocery store, a food delivery service (co-op, etc.), a pet shop, a flower, a book, a CD, a department store, various specialty mail order stores, supermarkets, beverage manufacturers, Various mobile stores, large furniture, etc.

[0175] Repair work includes rod and glass repair, knife repair, shoe repair, wallpaper repair and sales, curtain and other repairs and sales,
Bran repair / sales, tatami repair / sales, vehicle repair / vehicle inspection, duplicate key / key repair, etc.

The construction industry includes interior renovation, exterior renovation, painting, large industry, and other repairs related to architecture.
Plumber business includes plastering and water works.

The electrician business includes electric power companies, electric wiring work, electric equipment installation, and the like. Gas-related business includes gas-related construction. Telephone related work such as telephone related works.

The gardening business includes gardeners, gardening and the like.
Transportation includes moving, merchandise delivery, kerosene, piano, home delivery (general), home delivery (commercial), motorcycle delivery, bicycle delivery, trunk room, taxi, etc.

The insurance business includes life insurance, property and casualty insurance. Real estate related business, such as real estate leasing. As a door-to-door sales,
Medicines, pharmaceuticals, health foods, jewelry, fur, futons, teaching materials, cosmetics, etc.

The leasing business includes general household goods such as mats, coffee makers, office supplies, care products, and the like. House cleaning service, house cleaning, maid service, cleaning, etc.

As a machine maintenance business, general household goods, office supplies, vendors (vending machines), and the like. As an information service business, newspapers, cable TV, NHK, and other information media that involve collecting money. Detective business as an investigation and information service.

[0182] Medical treatment and medical treatment include medical treatment, various treatments (needle, moxibustion, manipulative treatment, chirotech, etc.), various massages, various therapies, home care, veterinarians, and the like. Mobile beauty salons, barbers, etc.

[0183] Travel related as travel related. Service-related, such as advertising agency and store decoration (florists, etc.). Tutoring, business lecturers, culture, etc. as learning related.

As described above, according to the present invention, the home delivery industry itself has existing customers (that is, there is customer information).
Therefore, the customer information can be utilized. There is very little rejection of advertising media because it is recognized by customers. It is very easy to bring other products apart from your own products. Bringing other products can differentiate services from competitors in the home delivery industry. Since various consumers are ordered, a wide variety of opinions can be gathered. Necessary information can also be notified to the delivery staff. Advertising effects can be increased by printing and utilizing each item used in the home delivery business. Since we often place orders with family and friends, we can make the most of the characteristics of the home delivery business that can be advertised to many people at once.

[0185] Further, from the consumer's point of view, by ordering a product for home delivery, an advertisement medium is attached as a bonus and can be enjoyed. In addition, most of these advertising media are up-to-date, which makes them very exciting. In addition, because you can get the latest ones, you can have an advantage over others. Since it is not a distribution or questionnaire that is made or stopped on the streets, etc., it is possible to participate in a mentally comfortable environment. You can try them at home, so you can calm down on your thoughts and opinions.
Since there are many cases where family and friends are together, the effect of exchanging opinions with those people can be obtained.

Further, in the present invention, a plurality of databases, records, or masters are used, but a data warehouse can be constructed based on data stored in these databases, and utilization in data mining is activated. it can.

[0187]

As described above, according to the present invention,
Advertisement media can be distributed without giving customers distrust or discomfort. Also, an appropriate advertisement medium can be distributed to each customer. As a result, the response of the customer to the advertising medium can be improved, and better opinions and impressions of the consumer can be obtained.

[0188] Further, an advertisement medium such as a product sample can be reliably distributed to a customer's home or workplace, and by presenting this certainty as data, the trust of the advertiser can be obtained.

Further, the present invention can provide many advantages for each of the home delivery business, the advertiser, and the consumer. By taking full advantage of these benefits, manufacturers can provide an important stepping stone to understanding consumer needs for new product creation.

[Brief description of the drawings]

FIG. 1 is a block diagram showing a system configuration.

FIG. 2 is a diagram illustrating a data configuration example of a customer database 3;

FIG. 3 is a diagram illustrating a configuration example of an advertiser database 4a.

FIG. 4 is a diagram showing a data configuration example of a product database 4b.

FIG. 5 is a diagram illustrating a configuration example of a history database 4c.

FIG. 6 is a diagram illustrating a configuration example of an FC headquarters database 5a.

FIG. 7 is a diagram showing a configuration example of a member store database 5b.

FIG. 8 is a diagram illustrating a configuration example of a delivery record.

FIG. 9 is a flowchart illustrating the operation of the embodiment.

FIG. 10 is a flowchart illustrating the operation of the embodiment.

11 is a diagram showing a configuration example of a punching history database 6. FIG.

FIG. 12 is a block diagram showing a configuration of another system.

FIG. 13 is a diagram schematically showing an example of the present invention.

FIG. 14 is a diagram showing an example of a display screen displayed on the terminal device 2.

FIG. 15 is a diagram illustrating a configuration example of a take-out master.

FIG. 16 is a diagram showing an outline of a tallying process.

FIG. 17 is a diagram illustrating an example of report data created by the tallying process.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 Main processing part 2 Terminal device 3 Customer database 4 Advertising medium database 5 Store database 6 Die punching history database 7 Communication control part 8 Total processing part 9 Output part

Claims (20)

[Claims] 1. A delivery agent visiting a customer's home for the purpose of their own business activities, carrying an advertisement medium requested by an advertiser, and delivering the carried advertisement medium to the customer's home. Method. 2. The method according to claim 1, further comprising the step of selecting an appropriate advertising medium for each customer from the advertising media requested by the advertiser using customer information on the customer. Advertising agency method described in. 3. The method according to claim 1, further comprising the step of auditing whether or not the advertisement medium has been correctly delivered based on the delivery history of the delivered advertisement medium.
Advertising agency method described in. 4. The advertisement proxy method according to claim 3, further comprising a step of performing a predetermined evaluation for the home delivery company based on a result of the inspection. 5. An advertisement proxy system comprising processing means for outputting customer information on a customer and advertisement medium information on an advertisement medium. 6. The advertisement proxy system according to claim 5, wherein the advertisement medium information includes a distribution condition that is a condition for distributing the advertisement medium. 7. The processing means identifies each home delivery company based on a value for identifying a store, searches an advertisement medium database in which the advertisement medium information is stored, and assigns it to the identified home delivery company. The advertisement proxy system according to claim 5, further comprising a product search unit that extracts advertisement medium information regarding the obtained advertisement medium as a search result and outputs the extracted advertisement medium information. 8. The processing means identifies each customer based on a value for identifying the customer, searches a customer database in which the customer information is stored, and extracts customer information relating to the identified customer as a search result. The advertisement proxy system according to any one of claims 5 to 7, further comprising customer information retrieval means for outputting the extracted customer information. 9. The advertisement medium that satisfies a distribution condition by determining whether a predetermined element included in the extracted customer information satisfies a distribution condition included in the extracted advertisement medium information. 9. The advertisement proxy system according to claim 8, further comprising a distribution condition judging means for selecting the advertisement medium and outputting information for identifying the selected advertisement medium. 10. The processing means determines whether or not each advertising medium included in the extracted advertising medium information has already been delivered to the identified customer, and it has been determined that the advertising medium has already been delivered. The advertisement proxy system according to claim 8, further comprising a duplicate distribution determination unit that outputs information for identifying an advertisement medium. 11. A delivery unit according to claim 5, further comprising a storage unit for creating and storing a delivery record in which delivery information for each delivery is recorded with respect to delivery of the advertising medium by the home delivery company. Advertising agency system described in. 12. The advertisement proxy system according to claim 11, further comprising evaluation means for evaluating a home delivery company based on a result of an audit on delivery information of the stored delivery record. 13. The system according to claim 11, further comprising: a totalizing unit for reflecting a result of the inspection on the delivery information in a totalizing process of the accumulated delivery records.
Or the advertising agency system according to 12. 14. Identifying each home delivery company based on a value for identifying a store, searching an advertisement medium database in which advertisement medium information is stored, and searching for an advertisement related to the advertisement medium assigned to the identified home delivery company. A computer-readable recording medium which records a program for causing a computer to execute a process of extracting medium information as a search result and outputting the extracted advertisement medium information. 15. A method for identifying each customer based on a value for identifying the customer, searching a customer database storing customer information, extracting customer information relating to the identified customer as a search result, 15. The computer-readable recording medium according to claim 14, wherein a program for causing a computer to execute a process of outputting information is recorded. 16. A determination is made as to whether a predetermined element included in the extracted customer information satisfies a distribution condition included in the extracted advertisement medium information, and an advertisement medium satisfying the distribution condition is selected. The computer-readable recording medium according to claim 15, wherein a program for causing a computer to execute a process of outputting information for identifying the selected advertising medium is recorded. 17. Determine whether each advertising medium included in the retrieved advertising medium information has already been delivered to the identified customer, and identify the advertising medium already determined to have been delivered. 17. The computer-readable recording medium according to claim 15, wherein a program for causing a computer to execute a process of outputting information is recorded. 18. A program according to claim 14, wherein a program for causing a computer to execute a process of creating and accumulating a delivery record in which delivery information for each case is recorded with respect to delivery of an advertisement medium by a home delivery company is recorded. The computer-readable recording medium according to any one of the above. 19. The computer-readable program according to claim 18, wherein a program for causing a computer to execute a process of evaluating a home delivery company based on a result of an audit on delivery information of the accumulated delivery record is recorded. recoding media. 20. A computer-readable computer according to claim 18 or 19, wherein a program for causing a computer to execute a process of reflecting the result of the audit on the delivery information in a process of counting the accumulated delivery records is recorded. recoding media.