JP2014170419A - Sales promotion apparatus, sales promotion system, sales promotion method, and sales promotion program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an end user, a real store, and a servicer with benefits, while concealing personal information of the end user.SOLUTION: A sales promotion apparatus transmits purchase schedule information formed by associating information received from a user terminal and specifying a commodity to be purchased by the user with user identification information for identifying the user without specifying who the user is, to a terminal of a real store which deals with the commodity to be purchased, and transmits sales promotion information to the user terminal in place of the real store terminal when receiving a request from the real store terminal to transmit the sales promotion information to the user identified based on the user identification information.

Description

  The present invention relates to a sales promotion device, a sales promotion system, a sales promotion method, and a sales promotion program for promoting sales.

  With the widespread use of the Internet, Internet shopping has become popular, so consumers are no longer able to purchase things at actual stores.

  More specifically, the trend of showrooming in actual stores is progressing, and after consumers compare prices on the Internet, the flow of confirming the actual items in the actual stores and purchasing on the Internet shopping has become established. Sales at actual stores are decreasing.

  In order to overcome this situation at actual stores, advertisements were posted on the homepage and mail magazines for consumers were distributed, but the effect was not good.

  On the other hand, in restaurants, etc., in recent years, coupons are acquired in advance on the Internet, and by using coupons when eating and drinking at actual stores, you can receive predetermined services such as discounts on meal prices and drink services. Is generally done. However, consumers need to browse a lot of sites or search for sites to find a site, and in fact, there have been cases where sales promotions using coupons or the like have not been properly utilized.

  In view of such a situation, a technique for facilitating a commercial transaction between a purchaser and a seller has been proposed.

  For example, in the technology described in Patent Document 1, a business operator that mediates between a product purchaser and a seller performs an intermediation, thereby efficiently negotiating between the product purchaser and the seller via the network. A business transaction method that can be performed well is disclosed.

JP 2003-196508 A

  By using the technique and the like described in Patent Document 1 as described above, the purchaser of the product can easily purchase the product according to the wish.

  However, when these technologies are used in general, it is necessary to register the member by allowing the purchaser to input personal information such as address and name. Therefore, the purchaser's processing becomes complicated, and there is a problem that personal information may be leaked. Furthermore, with these general techniques, it is possible to promote sales by distributing coupons and advertisements to the purchaser, but it is not known whether the purchaser actually used the coupon or the like.

  In addition, with regard to the “online to offline (hereinafter referred to as“ O2O ”)” business that encourages buyers to visit stores using online coupons and advertisements, the following problems have been raised by actors: .

<End user (consumer) perspective>
* I have been using coupons and other services so far, but I can't get the information I really want due to the increase in extra mail magazines due to user registration.

  * We were considering measures to improve end-users' willingness to purchase (for example, e-mail magazines), but we cannot judge that they are really smart. Even if you think that you are smart, it is only a story that it is smart as an e-mail magazine etc., and it is difficult to actually lead to purchase.

<Issues of actual stores (member stores)>
* There is little return on investment of sales promotion and advertising expenses.

  * It is not possible to raise the cost of investing in new sales promotions and advertising activities.

  * Promotion methods have become diversified and it is difficult to plan truly effective promotion measures.

  * Information on the thoughts directly related to the purchase by the end user (for example, purchase schedule, monthly spending amount, etc.) cannot be obtained. In other words, in the case where purchase is not performed because the presented product is too high than the budget, appeal from the actual store side that presents another inexpensive product as an alternative cannot be made.

<Servicer (intermediary operator) issues>
* It is difficult to propose measures to increase sales and profits for stores.
* Servicer strength is weak and standing position is unclear.

  Therefore, the present invention provides a sales promotion device, a sales promotion system, a sales promotion method, and a sales promotion program that can provide benefits to each of the end user, the actual store, and the servicer while hiding the personal information of the end user. The purpose is to provide.

  According to the first aspect of the present invention, it is a sales promotion device, and the information received from the user's terminal that identifies the product that the user is planning to purchase and the user who cannot be identified, but which user Is transmitted to a terminal of an actual store that handles the product to be purchased, and the user identification information is transmitted from the terminal of the actual store. When a request for transmission of sales promotion information for a certain user identified based on the above is received, the sales promotion is made to the terminal used by the certain user on behalf of the terminal of the actual store. There is provided a sales promotion device characterized by transmitting information.

  According to a second aspect of the present invention, there is provided a sales promotion program for causing a computer to function as a sales promotion device, the information received from the user's terminal specifying the product that the user plans to purchase, and who the user is The user identification information that can be identified as to which user cannot be identified is transmitted to the terminal of the actual store that handles the product that is planned to be purchased. When a request for transmission of sales promotion information for a certain user identified based on the user identification information is received from the terminal of the store, the terminal of the certain user is represented on behalf of the terminal of the actual store. There is provided a sales promotion program that causes a computer to function as a sales promotion device that transmits the sales promotion information to a terminal to be used.

  According to a third aspect of the present invention, the sales promotion method is performed by the sales promotion device, and the information received from the user's terminal that identifies the product that the user intends to purchase and the user is identified. Although it is not possible to identify which user is the user identification information that can be identified, the purchase schedule information that is the linked information is transmitted to the terminal of the actual store that handles the product that is planned to be purchased, from the terminal of the actual store, When a request to send sales promotion information to a certain user identified based on the user identification information is received, the terminal used by the certain user is used on behalf of the terminal of the actual store. The sales promotion method is characterized by transmitting the sales promotion information.

  According to a fourth aspect of the present invention, there is provided a sales promotion system including a user terminal, a terminal of a real store, and a sales promotion device connected to both of them, and the user terminal purchases the sales promotion device by the user. Although it is not possible to identify the means for transmitting the information for identifying the product to be scheduled, the information for identifying the product to be purchased by the user that the sales promotion device has received from the user's terminal, and who the user is. Means for transmitting user identification information that can identify which user is associated, purchase schedule information that is linked information to the terminal of the actual store that handles the product that is planned to be purchased, and a terminal of the actual store, A means for transmitting a sales promotion information transmission request to the sales promotion device for a certain user identified based on the user identification information, and the sales promotion device from the terminal of the actual store, When a request to send sales promotion information to a certain user identified based on the user identification information is received, the terminal used by the certain user is used on behalf of the terminal of the actual store. A sales promotion system comprising: means for transmitting the sales promotion information.

  According to a fifth aspect of the present invention, there is provided a sales promotion method performed by a sales promotion system including a user terminal, a terminal of an actual store, and a sales promotion device connected to both of them, and the user terminal is connected to the sales promotion device. A step of transmitting information identifying a product that the user is planning to purchase; information identifying the product that the user is planning to purchase received by the sales promotion device from the user's terminal; and who the user is A user identification information that cannot be identified but identifiable as to which user, purchase schedule information that is linked information to the terminal of the actual store that handles the product that is planned to be purchased, The terminal of the store transmits a request for transmitting sales promotion information to the sales promotion device for a certain user identified based on the user identification information; and When a request for transmitting sales promotion information is received from a terminal of the actual store to a certain user identified based on the user identification information, the certain store And a step of transmitting the sales promotion information to a terminal used by a user.

  According to the present invention, it is possible to provide benefits to each of the end user, the actual store, and the servicer while hiding the end user's personal information.

It is a figure showing the basic composition of the whole sales promotion system which is an embodiment of the present invention. It is a conceptual diagram for demonstrating the business model implement | achieved by embodiment of this invention. It is a block diagram showing the functional block of the user side terminal contained in the sales promotion system which is embodiment of this invention. It is a block diagram showing the functional block of the provider server contained in the sales promotion system which is embodiment of this invention. It is a conceptual diagram for demonstrating the category of goods in embodiment of this invention. It is a block diagram showing the functional block of the shop side terminal contained in the sales promotion system which is embodiment of this invention. It is a flowchart showing the basic operation | movement of the whole sales promotion system which is embodiment of this invention. It is a figure showing the purchase prospective person list in the 1st Example of embodiment of this invention. It is a figure showing the in-store merchandise information in the 1st Example of embodiment of this invention. It is a figure showing the purchase prospective person list | wrist in the 2nd Example of embodiment of this invention. It is a figure showing the in-store information in the 2nd Example of embodiment of this invention. It is a figure showing the purchase prospective person list in the 2nd modification of embodiment of this invention.

  Next, embodiments of the present invention will be described in detail with reference to the drawings.

  The sales promotion system 1000 according to the present embodiment includes a user side terminal 100-1, a user side terminal 100-2, a user side terminal 100-n, an operator server 200, a store side terminal 300-1, a store side terminal 300-2, The store side terminal 300-m and the network 400 are included. Here, n and m are arbitrary integers of 1 or more. That is, the number of the user side terminal 100 and the shop side terminal 300 in the present embodiment is arbitrary and is not particularly limited.

  Each of the user side terminal 100-1, the user side terminal 100-2, and the user side terminal 100 -N performs communication with the provider server 200 via the network 400. Similarly, each of the store-side terminal 300-1, the store-side terminal 300-2, and the store-side terminal 300-M communicates with the business operator server 200 via the network 400.

  The user side terminal 100 is a terminal used by an end user. Here, the “end user” refers to a consumer who actually purchases a product or considers purchasing using the sales promotion system 1000.

  Here, the “product” in the present embodiment includes provision of some service in addition to the retail goods themselves. Further, “purchasing a product” is a concept that includes not only purchasing goods by paying money and the like, but also paying money or the like as consideration for providing the service.

  In other words, in the following explanation, if you say that you want to purchase a product, for example, you will be charged for purchasing daily necessities and clothing, paying for food at restaurants, and receiving massage treatments at massage stores. Or paying a fee for using a certain facility.

  The company server 200 is a server installed by a servicer. Here, the “servicer” refers to a business that provides the sales promotion system 1000. As a specific example of the servicer, a communication carrier, a real estate agent, a railway company, a local government, and the like are assumed.

  The store side terminal 300 is a terminal used by an actual store. Here, “actual store” refers to a store that actually provides a product. The actual store may be any store and its size is not limited. As an example, suppose an actual store operated by a company with a high ratio of advertising / promotional expenses. As companies with a high ratio of advertising / sales promotion expenses, for example, the restaurant industry, daily / life goods industry (clothing, food drinks, cosmetics, etc.), leisure industry, etc. are assumed.

  Next, a business model provided by the sales promotion system 1000 according to the present embodiment will be described.

  An embodiment of the present invention is a method for collecting and accumulating consumer schedules and connecting them to sales promotion activities in an actual store, in order to realize one of O2O business models for sending consumers from online to offline. belongs to. Therefore, in this embodiment, unlike a general vague marketing analysis result, it leads to a sales promotion activity in an actual store based on a schedule of things, amount, time, etc. that a consumer actually purchases. Specifically, consumer schedules are collected / accumulated via a network such as the Internet, and the aggregated results are provided to actual stores for use in actual promotional activities. The servicer, which is the main entity that collects / accumulates consumer schedules and provides the aggregated results to the actual store, does not collect charges from the consumer, but the actual store pays the information usage fee to the servicer. In addition, the actual store can send the consumer information such as coupons and advertisements based on the information provided by the servicer to promote the consumer's consumption. Furthermore, the consumer can make a profit by using the coupon. In addition, it is possible to acquire an appropriate advertisement at an appropriate timing for a product or the like that is being considered for purchase.

  That is, according to this embodiment, a consumer can purchase a desired product at a lower price than usual. Moreover, it can purchase based on the advertisement sent at an appropriate timing. Furthermore, servicers can easily develop their business by storing data that is difficult to collect at individual stores. In addition, the actual store will be able to carry out effective promotional activities that can directly approach consumers. As described above, in the present embodiment, each of the entities using the present embodiment can enjoy the benefits.

  The overall flow will be described with reference to the conceptual diagram of FIG. In FIG. 2, an end user 510 that uses the user-side terminal 100, a servicer 520 that uses the business server 200, and a real store 530 that uses the store-side terminal 300 are represented as the operating entities.

  The end user 510 using the user terminal 100 uses the user terminal 100 to input the name and price of a product to be purchased via the network 400 (step A501). For example, a product name “setter” and a budget are input. In addition, when the end user 510 who uses the user-side terminal 100 desires a meal, for example, a meal genre, a budget, and a schedule of a drinking party correspond to this.

  Information input by the end user 510 using the user-side terminal 100 is managed by a serial number so as not to specify personal information, and gathers under a servicer 520 that uses the provider server 200. The servicer 520 that uses the business server 200 creates a list of prospective purchasers for each product from the collected information, and provides this information to the actual store 530 that uses the store side terminal 300 (step A502). As will be described later in a modification of the present embodiment, in the present embodiment, the prospective purchaser list itself may be transmitted, but only a part of the information included in the prospective purchaser list is transmitted. May be. For example, vague information such as “There are Δ people who want a certain product” may be transmitted.

  The actual store 530 that uses the store-side terminal 300 pays the information usage fee to the servicer 520 that uses the business server 200 (step A503). This usage fee is covered by, for example, a part of sales promotion / advertisement expenses.

  Further, the actual store 530 using the store-side terminal 300 transmits a coupon or advertisement of the corresponding product to the end user using the user-side terminal 100 based on the purchaser schedule list (step A504). Discounts by coupons will be covered by allocating a part of sales promotion / advertisement costs and inventory disposal costs. Here, the coupon in the present embodiment is any benefit provided from the store to the end user, and improves the end user's willingness to purchase. The specific contents of the coupon may be arbitrary, such as discounts on the amount of goods, improvement of service contents, extension of service provision time, presents of some goods, purchase rights of limited goods, and the like. Moreover, it may replace with transmission of a coupon or may be made to perform other sales promotion activities, such as transmitting an advertisement with transmission of a coupon. In this way, when the advertisement is transmitted, the intended advertisement arrives when the end user just wants it, and the actual store can appeal the product without reducing the price. Moreover, it becomes possible for end users to acquire advertisements regarding products and the like that they are considering to purchase, and the products can be examined in more detail. As a result, it becomes possible to improve the purchasing motivation of the end user.

  An end user who uses the user terminal 100 visits an actual store and purchases a product using a coupon. And / or the end user using the user terminal 100 purchases a product with reference to the advertisement (step A505).

  Note that A501, A502, and A504 are information exchanges and are represented by solid lines. On the other hand, A503 and A505 are money exchanges and are represented by broken lines.

  Next, functional blocks of each device included in the present embodiment will be described in detail with reference to the block diagrams of FIGS. 3, 4, and 6.

  First, referring to FIG. 3, the user side terminal 100 includes a communication unit communication unit 101, a user side terminal control unit 102, a display unit 103, and an operation reception unit 104. Here, the user-side terminal 100 is realized by a device that can access the network 400 and transmit and receive data, such as a mobile phone (including both feature phones and smartphones), a tablet terminal, and a personal computer.

  The communication unit 101 includes a function for the user side terminal 100 to communicate with the provider server 200 via the network 400.

  The user side terminal control unit 102 includes a function for controlling the user side terminal 100. The user side terminal control unit 102 is configured so that each arithmetic processing device included in the user side terminal 100 performs arithmetic processing based on a program unique to the present embodiment and other general-purpose programs, thereby causing each hardware included in the user side terminal 100 to This is realized by controlling the wear. Here, the program specific to the present embodiment is realized by application software installed in the user terminal 100, for example. Further, the program specific to the present embodiment may be realized not only by application software that operates alone on the platform of the user terminal 100 but also by a Web application. Here, the “Web application” refers to an application that runs on a browser, and is an object regardless of the type or language of the browser. In addition, the platform of the user side terminal 100 is a target regardless of the type. For example, if the user-side terminal 100 is realized by a smartphone, the platform is for iOS (registered trademark), Android (registered trademark), WindowsPhone (registered trademark), or the like. Further, if the user terminal 100 is realized by a personal computer, the platform is Windows (registered trademark), MacOS (registered trademark), Linux (registered trademark), or the like.

  The display unit 103 includes a function for displaying information to the end user. Specifically, the display unit 103 is realized by a liquid crystal display (LCD) or an organic electro-luminescence display (Organic Electro-Luminescence Display).

  The operation receiving unit 104 includes a function of receiving an operation from an end user. Specifically, the operation reception unit 104 is realized by a hard key provided on a mobile phone, a mouse or a keyboard connected to a personal computer. The end user refers to the screen displayed on the display unit 103 and inputs and transmits the name and price of the product to be purchased using the operation receiving unit 104. As information to be input and transmitted, it is also possible to add incidental information such as a desired purchase date in addition to the name and price of the product to be purchased. Further, the display unit 103 and the operation receiving unit 104 may be realized as an integrated touch panel.

  Next, referring to FIG. 4, the business server 200 includes a communication unit 201, business server control unit 202, planned purchaser information database 203, and actual store information database 204.

  The communication unit 201 includes a function for the business server 200 to communicate with the user side terminal 100 and the shop side terminal 300 via the network 400.

  Further, the business server control unit 202 includes a function for controlling the business server 200. The operator server control unit 202 is configured so that each arithmetic processing device included in the operator server 200 performs arithmetic processing based on a program unique to the present embodiment and other general-purpose programs, so that each hardware included in the operator server 200 is This is realized by controlling the wear. The provider server 200 is realized by using hardware called a server device, but this server device may be a device designed exclusively for this embodiment, or may be a general-purpose server device. . Moreover, although the provider server 200 may be implement | achieved by the single server apparatus, a some server apparatus may implement | achieve.

  The prospective purchaser information database 203 is a database that stores information transmitted from an end user who is a prospective purchaser and information on purchase results of the end user, and is managed by the business server control unit 202. Specifically, in the prospective purchaser information database 203, information such as the name and price of a product scheduled for purchase transmitted from the user terminal 100 and a desired purchase date, and communication with the user terminal 100 of the transmission source are performed. Information such as information, information for identifying the end user, and information indicating the purchase record of the end user are stored in association with each end user.

  Here, the information for communicating with the transmission source user terminal 100 differs depending on what communication method is employed, but is, for example, an e-mail address or a telephone number used for SMS (short message service). . Alternatively, the business server 200 may issue a “session ID” in order to save the previous login information, and transmit it to the user terminal 100 as a cookie. After that, the user terminal 100 may transmit the session ID to the provider server 200 so that the provider server 200 and the user terminal 100 communicate with each other.

  In addition, although this is information for identifying an end user, the purpose of this embodiment is not to spread personal information. Thus, information that cannot identify an individual is used as information for identifying an end user. Specifically, information such as a serial number that is unique but cannot identify which person each end user is is used. Further, information such as the end user's sex and age group is not handled in this embodiment. Thereby, personal information is concealed. Further, in the present embodiment, the purpose is to urge the store to visit the store, and mail-order sales are not assumed. Therefore, even if the personal information such as address and name is concealed, no problem occurs. Furthermore, in this embodiment, it is only necessary to identify the user-side terminal 100 that has accessed the provider server 200 and assign a serial number to each user-side terminal 100, so that the end user uses the user-side terminal 100 to become a member. There is no need for registration.

  The information indicating the purchase record of the end user is, for example, a combination of the number of times a coupon or advertisement is transmitted to the user terminal 100 used by a certain end user and the number of times the transmitted coupon is actually used. Is. In this embodiment, since the coupon is relayed through the business server 200 and transmitted, the number of times the coupon is transmitted at the time of relaying is counted up. Further, when the end user uses the coupon at the actual store, the store side terminal 300 is notified to that effect, and when this notification is given, the number of times the coupon is actually used is counted up. By doing in this way, although personal information is concealed, it is possible to accumulate information as to which user has used a coupon or an advertisement.

  The actual store information database 204 is a database that stores information related to actual stores, and is managed by the company server control unit 202.

  Specifically, in the actual store information database 204, products handled at each actual store, information for communicating with each store-side terminal 300, and information for identifying each actual store are stored in association with each other.

  It is the information showing the handling goods in each real store. For example, if an actual store using a certain store-side terminal 300 is a supermarket, each food item handled in the store is registered.

  Here, in this embodiment, the products may be managed by individual product names, but each product may be managed in a hierarchy by category. In other words, management is performed not by individual product names but by product categories. For example, instead of “onion” and “carrot”, management may be performed by collectively referring to “vegetables”.

  This point will be described with reference to FIG. FIG. 5 is a diagram illustrating an example where each product is categorized and hierarchized. “Food” is located at the top of the hierarchy described here. The subordinate categories include generated products and processed products. Similarly, fish, vegetables, meat,... Furthermore, onions below the vegetables include onions, carrots, and so on. In this embodiment, it is also possible to manage products according to categories in this way.

  The user and the side terminal 100 may input “onion” or “carrot” as the product to be purchased. For example, “fresh” may be input. On the other hand, in the actual store information database 204, “fresh products” may be associated with products handled by a certain actual store, and specific products such as “onion”, “carrot”,. You can keep it.

  Next, information for communicating with each store side terminal 300 will be described. There is no particular restriction on this information, for example, an e-mail address or a telephone number used for SMS. Also, a method using a session ID may be employed as in the communication with the user terminal 100.

  Next, information for identifying each actual store will be described. In this embodiment, it is not necessarily assumed that the information of the actual store is concealed. Therefore, the store name of the actual store can be used as identification information. Further, it may be identified by a serial number or the like as in the user terminal 100.

  Next, referring to FIG. 5, the store-side terminal 300 includes a communication unit 301, a store-side terminal control unit 302, a display unit 303, an operation receiving unit 304, and a product information management unit 305.

  The store-side terminal 300 is realized by a device that can access the network 400 and transmit / receive data, such as a personal computer installed in an actual store. Similar to the user-side terminal 100, the store-side terminal 300 may be realized by, for example, a mobile phone (including both a feature phone and a smartphone) or a tablet terminal.

  The communication unit 301 includes a function for communicating with the business operator server 200 via the network 400.

  The store side terminal control unit 302 includes a function of controlling the store side terminal 300. The store-side terminal control unit 302 is configured so that each arithmetic processing device included in the store-side terminal 300 performs arithmetic processing based on a program unique to the present embodiment and other general-purpose programs, thereby causing each hardware included in the store-side terminal 300 to This is realized by controlling the wear. Similar to the user-side terminal 100, the program unique to the present embodiment is realized by application software or a web application that operates alone on the platform of the store-side terminal 300.

  The display unit 303 is a display unit that displays information for employees who work at an actual store. In addition, the operation reception unit 304 includes a function of receiving an operation from an employee who works at an actual store. The realization method of the display unit 303 and the operation reception unit 304 and the point that the display unit 303 and the operation reception unit 304 can be realized integrally are the same as those of the display unit 103 and the operation reception unit 104, and thus description thereof is omitted.

  The merchandise information management unit 305 is a part that manages merchandise handled at an actual store. The merchandise information management unit 305 manages the types of merchandise that can be sold at the actual store where the store-side terminal 300 is installed and the inventory thereof. If the actual store is a restaurant, the reservation status of the actual store is managed. The management contents are appropriately corrected by employees using the display unit 303 and the operation receiving unit 304 so as to keep the latest information. Alternatively, the latest information is maintained by linking with a POS system (point of sales system) installed in the actual store.

  Information managed by the merchandise information management unit 305 is transmitted to the business server 200 periodically by the store side terminal control unit 302 or triggered by an operation or information update by an employee. The business server 200 appropriately modifies the actual store information database 204 to the latest content based on the received information.

  For example, when a certain merchandise is handled at a certain actual store, the merchandise information management unit 305 is modified and the contents of the actual store information database 204 are also updated. Become. As a result, after that, this certain real store becomes a target for sending information of an end user who considers the purchase of this newly handled product.

  Next, the operation of this embodiment will be described with reference to the flowchart of FIG.

  First, the operation reception unit 104 of the user terminal 100 receives an application activation operation for using the present embodiment from an end user. The user-side terminal control unit 102 that has detected the acceptance of the operation displays a user interface screen of an application displayed on the display unit 103. Then, the operation reception unit 104 receives an input of the name of a product scheduled to be purchased and the budget amount from the end user referring to the user interface screen (step S11). In addition, for example, when a restaurant is desired to be used, an input of a desired date and time or the number of customers is accepted.

  Information input from the end user is transmitted to the operator server 200 via the network 400 when the user-side terminal control unit 102 uses the communication unit 101. However, at this time, information relating to the end user is not specified by giving a serial number or the like so that personal information is not disclosed.

  The business entity server control unit 202 that has received the information input by the end user using the communication unit 201 stores the received information in the prospective purchaser information database 203. Thereby, the provider server control unit 202 accumulates information input by each end user (step S12).

  On the other hand, the company server control unit 202 uses the communication unit 201 to receive the product information managed by the product information management unit 305 of each actual store from the store side terminal 300, and the received product information is stored in the actual store. Store in the information database 204.

  Thereafter, the business server control unit 202 refers to both the prospective purchaser information database 203 and the actual store information database 204, so that each user / each purchase planned product and each product that is handled at the store are handled. Based on the match, a list of prospective purchasers of products related to the actual store is created (step S13).

  For example, it is assumed that the purchase schedule for the product “carrot” and the product “setter” is stored in the purchase purchaser information database 203 for the end user managed by the first serial number. Further, it is assumed that the purchase schedule for the product “shoes” is stored in the purchase prospective person information database 203 for the end user managed by the first serial number. On the other hand, in the actual store information database 204, it is assumed that the handled product is “groceries” for the first actual store and the handled product is “clothing” for the second actual store.

  In this case, the purchase schedule of the product “carrot” relating to the end user managed by the first serial number is included in the planned purchaser list transmitted to the first actual store. On the other hand, the second physical store stores the purchase schedule of the product “setter” related to the end user managed by the first serial number and the purchase schedule of the product “shoes” related to the end user managed by the second serial number. Include in prospective buyer list sent to.

  The creation of the prospective purchaser list may be performed periodically, or may be performed when the information is stored in the prospective purchaser information database 203 a predetermined number of times or more.

  The business server 200 provides a list of prospective purchasers of merchandise to an actual store having a high degree of association with the merchandise to be purchased. For example, the list of prospective purchasers including end users whose products to be purchased are vegetables and end users who are meats is stored in the store-side terminal 300 of a real store that handles fresh produce or the store-side terminal 300 of a real store that handles groceries. Is transmitted (step S14).

  In the communication unit 301 of the store-side terminal 300, the prospective purchaser list is received, and the store-side terminal control unit 302 that has detected the reception displays the received prospective purchaser list on the display unit 303. And the operation reception part 304 receives the information which identifies the end user of the object which should be the transmission destination of a coupon from the employee who referred the prospective purchaser list (step S15). The received information identifying the coupon transmission destination is transmitted to the store-side terminal control unit 302.

  Moreover, the employee of a real shop pays money with respect to the provider who operates the company server 200 as a usage fee of a prospective purchaser list of goods. The specific method of payment is not the gist of the present embodiment, so there is no particular limitation, and money may be exchanged electronically via the network 400, or a bank or other financial institution network is used. You may pay by transfer.

  And the shop side terminal control part 302 is the user who uses the cheap coupon etc. of the applicable product included in the prospective purchaser's list based on the information for identifying the transmission destination of the transmitted coupon. To the terminal 100. This transmission is performed via the business server 200. By doing so, it is not necessary to convey information to be transmitted to the user terminal 100 to the store terminal 300, and information for communicating with the user terminal 100 of the transmission source can be prevented from leaking to the actual store.

  An end user using the user side terminal 100 uses the coupon transmitted from the store side terminal 300, and purchases a product he / she plans to purchase at an actual store. Information indicating that the purchase has been made is sent to the business server 200 from the store-side terminal 300 as purchase record information. As a result, the purchase record information stored in the prospective purchaser information database 203 is updated (step S16).

  In the present embodiment described above, there is an effect that the personal information of the end user can be concealed. The reason is that the end user is managed with information such as a serial number that cannot identify an individual, and the prospective purchaser list does not include information that can identify an individual.

  Further, in the present embodiment, there is an effect that the end user does not need to input personal information, and the user only needs to install a specific application (including a web application). This is also because the end user manages information such as a serial number that cannot identify an individual.

  In addition, in the present embodiment described above, there is an effect that benefits can be provided to each of the end user, the actual store, and the servicer as listed below.

<Effects to end users>
* You can get coupons cheaper than usual just by entering your purchase / use schedule and budget.

  * Accurate information can be obtained by collecting information on search sites. Moreover, since it is not necessary to input a search item, less labor is required.

  * You don't have to enter personal information, so you can rest assured.

<Effects on actual stores (member stores)>
* Because it costs less than existing advertisements, even the same coupons will make more money.

  * Expenditure is not required because part of existing sales promotion and advertising costs are used.

  * By sending a part of the sales promotion and advertising expenses to the sales promotion system according to this embodiment, it is possible to effectively reach the prospective purchaser.

* Directly approach consumers <Effects to servicers>
* A list of prospective purchasers that are difficult to collect at individual stores can be accumulated, and business can be developed based on the accumulated data.

  * By accumulating the results of whether the user actually purchased / used, it is possible to have information on good users. Also, having this data is a strength.

In addition, in this embodiment, the utilization to the following field | area which considered the organization superior in a user's appeal as a servicer can be considered.
* Electric Railways: Use for the purpose of sending customers to railways and department stores / large supermarkets.
* Real estate: Use for the purpose of sending customers to the department store.
* Local government: Use for the purpose of sending customers to a shopping district for the purpose of regional revitalization.
* Communication carrier: Use for the purpose of providing benefits to communication carrier users. In addition, when applied to Internet services provided by telecommunications carriers as servicers, telecommunications carriers do not need to analyze specialized marketing and collect information that is more directly linked to end-user purchases than marketing analysis results. Therefore, information that promotes effective promotion can be passed to the actual store, and the usage fee can be obtained.

  Subsequently, the above-described embodiment will be described as an example based on a specific example. In the first embodiment, it is assumed that the actual store using the store-side terminal 300 is a clothing store.

  First, the information input by the end user in step S11 and step S12 and the product information of the actual store are accumulated.

  Thereafter, a prospective purchaser list is created in step S13. Since this is a list of prospective purchasers related to clothing, the prospective purchaser list is sent to a store selling apparel that is highly related to the product.

  FIG. 8 shows an example of a prospective purchaser list displayed on the display unit 303 of the store-side terminal 300 of the actual store in the present embodiment.

  The information included in the prospective purchaser list 601 is a sending flag, a serial number, a purchase desired product, a desired purchase price, a desired purchase date, and a purchase record. Note that the prospective purchaser list 601 in FIG. 8 is merely an example, a part of the information may be deleted, a part of the information may be replaced with another information, and another information is additionally added. May be.

  The sending flag is an item for inputting a result of determining whether or not an employee of a real store sends a coupon. The serial number is a number for identifying an end user without specifying personal information. In the purchase desired product, the product name or category of the product that the user desires to purchase is described. The color, size, etc. can be specified or not specified.

  As the desired purchase price, the range of the price that the end user is willing to pay at the time of purchase is described.

  The desired purchase date may be a specific date, but a plurality of dates may be designated. The purchase results are expressed as the numerator of the number of times the coupon is transmitted using the sales promotion system as the denominator and the number of times the coupon is actually used at the actual store. Other percentages may be displayed, or ranks may be displayed according to predetermined criteria based on purchase results, for example, A to D, and the ranks may be displayed.

  The store of the actual store selects the prospective purchaser who transmits the coupon while referring to the product information in the actual store managed by the product information management unit 305 on the display unit 303.

  Here, in-store merchandise information 701 that is an example of in-store merchandise information displayed on the display unit 303 is shown in FIG. In this example, the number of products in stock, product number, product type, desired price, and arrival schedule are included.

  The number of items in stock is the number of items currently in the actual store. The product number is a number for identifying the product. The desired price is the desired sales price at the actual store. The arrival schedule is information indicating the next arrival date and the number of arrivals.

  The employee of the actual store refers to the in-store product information 701 to determine whether or not there is a product that matches the purchaser's wishes included in the planned purchaser list 601. If they match, an operation is performed such as checking a sending flag in the prospective purchaser list 601 in order to transmit a coupon. In addition, when there are a large number of matches, there is a case in which a coupon or the like should not be sent to some prospective purchasers due to a balance with the number of stocks. In such a case, the prospective purchaser who is the target of sending coupons is narrowed down with reference to the purchase record.

  Then, by performing an operation for finally executing transmission, a coupon or an advertisement is transmitted to the prospective purchaser whose sending flag is checked.

Subsequently, Example 2 will be described.
In Example 2, it is assumed that the actual store using the store side terminal 300 is a restaurant.

  First, the information input by the end user in step S11 and step S12 and the product information of the actual store are accumulated.

  Thereafter, a prospective purchaser list is created in step S13. Since this is a list of prospective purchasers related to food and drink, the prospective purchaser list is sent to restaurants that have a high degree of association with products.

  FIG. 10 shows an example of a prospective purchaser list displayed on the display unit 303 of the store-side terminal 300 of the actual store in the present embodiment.

  Information included in the prospective purchaser list 602 includes a sending flag, a serial number, a desired genre, a desired price, a desired visit date, the number of customers, and a purchase record. Note that the prospective purchaser list 602 in FIG. 10 is merely an example, a part of the information may be deleted, a part of the information may be replaced with another information, and other information is added separately. May be.

  The contents of the sending flag, serial number, and purchase record are the same as those of the prospective purchaser list 601, and the description thereof is omitted.

  In the desired genre, the product name or category of the genre of the dish that the user wants to eat and drink this time is described. The desired genre may also be a specific product name such as “sushi” or a product category such as “Japanese food”.

  As the desired price, the price range that the end user thinks may pay for the current food and drink is described.

  The desired date of visit may be a specific day, but a plurality of days may be designated. Moreover, you may make it include the store visit time. For example, it is possible to request a certain time before or after a certain time. Furthermore, it is also possible that time does not matter.

  The number of visitors is the number of end users who visit the restaurant and eat and drink. A specific number of people may be used, but if the number of people is uncertain, the number of people may be widened.

  The store of the actual store selects the prospective purchaser who transmits the coupon while referring to the product information in the actual store managed by the product information management unit 305 on the display unit 303.

  Here, in-store information 702 that is an example of product information in the actual store displayed on the display unit 303 is shown in FIG. In this example, the in-store information 702 is displayed on a daily basis.

  The in-store information 702 includes information such as the total number of vacant seats, business hours, two-seater seat, four-seater seat, and private room.

  This is used for grasping the number of seats that are not reserved at each business hour and are vacant. For example, in business hours “18:00 to 20:00”, there are four seats for two people, ten seats for four people, and one private room for twelve people. It can be seen that is 60.

  The employee of the actual store determines whether or not he / she can meet the request of the prospective purchaser included in the prospective purchaser list 602 while referring to the in-store information 702. For example, since the total number of seats is vacant but the private room is not vacant, a determination is made that a coupon is not transmitted to an end user who visits with 10 people, but a coupon is transmitted to an end user who visits with 4 people. Do. Furthermore, the purchase prospective person who becomes a target which transmits a coupon with reference to a purchase performance etc. is narrowed down. In addition, narrowing down may be performed according to the purchase status of the day and the attendance status of employees.

  Then, by performing an operation for finally executing transmission, a coupon or an advertisement is transmitted to the prospective purchaser whose sending flag is checked.

  Moreover, although the embodiment and each example described above are preferable embodiments and examples of the present invention, the scope of the present invention is not limited only to the above-described embodiments and examples, and the gist of the present invention is described. Implementation in various forms without departing from the scope is possible.

  Here, two specific modifications will be described.

  In the first modification, the process in step S13 is corrected. Specifically, when transmitting the prospective purchaser list from the business server 200 to the store side terminal 300, the transmission is divided into two stages. In the present embodiment, as shown in A502 and A503 in FIG. 2, the actual store using the store-side terminal 300 pays a fee as a consideration for transmitting the prospective purchaser list. However, the list of prospective purchasers may not always be necessary depending on the congestion situation of actual stores and the situation of sales promotion / advertisement expenses. For example, in a busy season, it is not possible to deal with customers, so there may be a situation where it is not necessary to distribute coupons. On the other hand, there may be a case where the number of customers is decreasing and it is desired to actively distribute coupons.

  Therefore, when transmitting the prospective purchaser list, first, only a part of information on the prospective purchaser list is transmitted. Some of the information includes, for example, the number of end users included in the prospective purchaser list and the desired date of visit. The partial information does not include information for identifying the end user such as a serial number. By doing so, it is not possible to actually transmit a coupon or the like with only this part of information. For example, a part of the prospective purchaser list is transmitted free of charge. Whether employees of the actual store using the store side terminal 300 receive the remaining unsent portion of the prospective purchaser list, that is, all information of the prospective purchaser list, based on some information in the prospective purchaser list Judging. Then, when the store-side terminal 300 makes a transmission request for the remaining unsent information to the business server 200, and receives a reply for the unsent data, the servicer using the business server 200 is paid.

  In addition, you may make it the fixed amount system that it is a fixed amount regardless of how much a purchase prospective person list is received, like this modification.

  Next, Modification 2 will be described. In this embodiment, while repeating Steps S11 to S16, it becomes possible to grasp the end user's tendency such that the use frequency of the coupon is high and the purchase rate of the product is actually high. That is, a servicer that uses the business server 200 provides information to the actual store by collecting such information and collecting it in a list. Specifically, as shown in FIG. 8 and FIG. 10, it can be included as a purchase record in the prospective purchaser list.

  Thereby, the employee of the real store using the store side terminal 300 can determine a user's royalty. Specifically, a plurality of coupons are prepared. For example, if the content of the coupon is discount, a coupon with a discount rate of 10% and a coupon with 5% are prepared.

  Then, based on the purchase record, the operation reception unit 304 is configured so that a coupon with a discount rate of 10% is transmitted to an end user with a good purchase record, and a coupon with a discount rate of 5% is transmitted to other users. Use to operate. Thereby, the actual store can give royalty according to the purchase result, and it becomes possible to connect to a sales promotion activity to secure a repeater.

  FIG. 12 shows a prospective purchaser list 603 that is an example of a prospective purchaser list when this modification is adopted. As shown in FIG. 12, two types of coupons can be selected instead of the sending flag. For example, a coupon with a discount rate of 10% is transmitted to a purchaser who has checked coupon A, and a coupon with a discount rate of 5% is transmitted to a purchaser who has checked coupon B. Also, coupons are not transmitted to purchase prospects who are not checked. As a result, the actual store can give royalty according to the purchase record.

  In the above example, two types of coupons are prepared, but three or more types of coupons may be prepared. Moreover, you may make it select a coupon based on information other than purchase results (for example, a purchase desired price is high etc.).

  The above sales promotion system can be realized by hardware, software, or a combination thereof. Further, the sales promotion method performed by the above sales promotion system can also be realized by hardware, software, or a combination thereof. Here, “realized by software” means realized by a computer reading and executing a program.

  The program may be stored using various types of non-transitory computer readable media and supplied to the computer. Non-transitory computer readable media include various types of tangible storage media. Examples of non-transitory computer readable media include magnetic recording media (for example, flexible disks, magnetic tapes, hard disk drives), magneto-optical recording media (for example, magneto-optical disks), CD-ROMs (Read Only Memory), CD- R, CD-R / W, and semiconductor memory (for example, mask ROM, PROM (Programmable ROM), EPROM (Erasable PROM), flash ROM, RAM (random access memory)). The program may also be supplied to the computer by various types of transitory computer readable media. Examples of transitory computer readable media include electrical signals, optical signals, and electromagnetic waves. The temporary computer-readable medium can supply the program to the computer via a wired communication path such as an electric wire and an optical fiber, or a wireless communication path.

  A part or all of the above-described embodiment can be described as in the following supplementary notes, but is not limited thereto.

(Appendix 1) A sales promotion device,
Information obtained by associating the information received from the user's terminal with the product that the user is planning to purchase and the user identification information that cannot be identified but who can identify the user. Is sent to the terminal of the actual store that handles the product to be purchased,
When a request for transmission of sales promotion information is received from a terminal of the actual store to a certain user identified based on the user identification information, the certain store A sales promotion device, wherein the sales promotion information is transmitted to a terminal used by a user.

(Supplementary note 2) The sales promotion device according to supplementary note 1,
By receiving information related to the purchase history at the actual store for the user identified based on the user identification information from the terminal at the actual store, the purchase history of the user is grasped, and then the terminal at the corresponding actual store When the purchase schedule information to be transmitted includes the user identification information of the user who can grasp the purchase history, the purchase history associated with the user identification information is also included in the purchase schedule information. A sales promotion device that transmits the purchase schedule information to the terminal of the corresponding actual store.

(Appendix 3) The sales promotion device according to appendix 1 or 2,
The sales promotion information is information for improving purchase motivation, and the sales promotion information is selected for each user of a transmission destination.

(Appendix 4) The sales promotion device according to any one of appendices 1 to 3,
First information management means for receiving the purchase schedule information from the user terminal and storing the purchase schedule information;
Second information management means for receiving product information, which is information for specifying a product handled at the actual store where the terminal is used, from the terminal of the actual store, and storing the product information;
By comparing the information accumulated by the first and second information management means, the purchase based on the match between the product planned for purchase and the product handled at the store for each user / each product planned for purchase. Transmitting means for collecting schedule information for a plurality of users and transmitting it to the terminal of the actual store to be transmitted;
A sales promotion device comprising:

(Supplementary note 5) The sales promotion device according to supplementary note 4,
When the product handled at the actual store where the actual store terminal is used is changed, the change content transmitted from the terminal is reflected in the product information accumulated by the second information management means Further comprising means,
The sales promotion device, wherein the transmission unit uses the product information after the reflection as information to be collated from the second information management unit.

(Appendix 6) The sales promotion device according to any one of appendices 1 to 5,
When transmitting the purchase schedule information to a terminal of an actual store, firstly, information obtained by removing at least the user identification information from the purchase schedule information is transmitted to the terminal of the actual store, and then a request for untransmitted A sales promotion device that transmits an unsent portion of the purchase schedule information to a terminal of the actual store when it is transmitted from the terminal of the actual store.

(Appendix 7) A sales promotion program for causing a computer to function as a sales promotion device,
Information obtained by associating the information received from the user's terminal with the product that the user is planning to purchase and the user identification information that cannot be identified but who can identify the user. Is sent to the terminal of the actual store that handles the product to be purchased,
When a request for transmission of sales promotion information is received from a terminal of the actual store to a certain user identified based on the user identification information, the certain store A sales promotion program for causing a computer to function as a sales promotion device that transmits the sales promotion information to a terminal used by a user.

(Supplementary note 8) The sales promotion program according to supplementary note 7, wherein the promotional device includes:
By receiving information related to the purchase history at the actual store for the user identified based on the user identification information from the terminal at the actual store, the purchase history of the user is grasped, and then the terminal at the corresponding actual store When the purchase schedule information to be transmitted includes the user identification information of the user who can grasp the purchase history, the purchase history associated with the user identification information is also included in the purchase schedule information. A sales promotion program for transmitting the purchase schedule information to the terminal of the corresponding actual store.

(Supplementary note 9) The sales promotion program according to supplementary note 7 or 8,
The sales promotion information is information for improving purchase motivation, and the sales promotion information is selected for each user of a transmission destination.

(Supplementary note 10) The sales promotion program according to any one of supplementary notes 7 to 9, wherein the promotional device includes:
First information management means for receiving the purchase schedule information from the user terminal and storing the purchase schedule information;
Second information management means for receiving product information, which is information for specifying a product handled at the actual store where the terminal is used, from the terminal of the actual store, and storing the product information;
By comparing the information accumulated by the first and second information management means, the purchase based on the match between the product planned for purchase and the product handled at the store for each user / each product planned for purchase. Transmitting means for collecting schedule information for a plurality of users and transmitting it to the terminal of the actual store to be transmitted;
A sales promotion program characterized by comprising.

(Supplementary note 11) The sales promotion program according to supplementary note 10, wherein the promotional device includes:
When the product handled at the actual store where the actual store terminal is used is changed, the change content transmitted from the terminal is reflected in the product information accumulated by the second information management means Further comprising means,
The transmission means uses the product information after the reflection as information to be collated from the second information management means.

(Supplementary note 12) The sales promotion program according to any one of supplementary notes 7 to 11, wherein the promotional device includes:
When transmitting the purchase schedule information to a terminal of an actual store, firstly, information obtained by removing at least the user identification information from the purchase schedule information is transmitted to the terminal of the actual store, and then a request for untransmitted A sales promotion program characterized by transmitting an unsent portion of the purchase schedule information to a terminal of the actual store when transmitted from the terminal of the actual store.

(Additional remark 13) It is the sales promotion method which a sales promotion apparatus performs,
Information obtained by associating the information received from the user's terminal with the product that the user is planning to purchase and the user identification information that cannot be identified but who can identify the user. Is sent to the terminal of the actual store that handles the product to be purchased,
When a request for transmission of sales promotion information is received from a terminal of the actual store to a certain user identified based on the user identification information, the certain store A sales promotion method characterized by transmitting the sales promotion information to a terminal used by a user.

(Supplementary note 14) The sales promotion method according to supplementary note 13,
By receiving information related to the purchase history at the actual store for the user identified based on the user identification information from the terminal at the actual store, the purchase history of the user is grasped, and then the terminal at the corresponding actual store When the purchase schedule information to be transmitted includes the user identification information of the user who can grasp the purchase history, the purchase history associated with the user identification information is also included in the purchase schedule information. A sales promotion method, wherein the purchase schedule information is transmitted to the terminal of the corresponding actual store.

(Supplementary note 15) The sales promotion method according to supplementary note 13 or 14,
The sales promotion information is information that improves purchase motivation, and the sales promotion information is selected for each user of a transmission destination.

(Supplementary note 16) The sales promotion method according to any one of supplementary notes 13 to 15,
A first information management step of receiving the purchase schedule information from the user terminal and storing the purchase schedule information;
A second information management step of receiving product information, which is information for specifying a product handled at a real store where the terminal is used, from the terminal of the real store and storing the product information;
By comparing the information accumulated in the first and second information management steps, the purchase based on the agreement between the product planned for purchase and the product handled at the store for each user / each product planned for purchase. A transmission step of collecting schedule information for a plurality of users and transmitting it to the terminal of the actual store to be transmitted;
A sales promotion method characterized by comprising:

(Supplementary note 17) The sales promotion method according to supplementary note 16,
When the product handled at the actual store where the actual store terminal is used is changed, the change content transmitted from the terminal is reflected in the product information accumulated in the second information management step. Further comprising a step,
In the sales promotion method, the transmission step uses the product information after the reflection as information to be collated from the second information management step.

(Supplementary note 18) The sales promotion method according to any one of supplementary notes 13 to 17,
When transmitting the purchase schedule information to a terminal of an actual store, firstly, information obtained by removing at least the user identification information from the purchase schedule information is transmitted to the terminal of the actual store, and then a request for untransmitted A sales promotion method characterized by transmitting an unsent portion of the purchase schedule information to a terminal of the actual store when the information is transmitted from the terminal of the actual store.

(Supplementary note 19) A sales promotion system including a user terminal, a terminal of a real store, and a sales promotion device connected to both of them,
Means for transmitting information identifying the product that the user is planning to purchase to the sales promotion device, the user terminal;
The promotional device receives information received from the user's terminal that identifies the product that the user is planning to purchase, and user identification information that cannot identify who the user is but can identify which user. Means for transmitting purchase schedule information that is linked information to a terminal of the actual store that handles the product that is planned to be purchased;
Means for transmitting, to the sales promotion device, a request for transmitting sales promotion information for a user identified by the terminal of the actual store based on the user identification information;
If the sales promotion device receives a request for transmission of sales promotion information from a terminal of the actual store to a certain user identified based on the user identification information, the sales promotion device acts as a proxy for the terminal of the actual store. Means for transmitting the sales promotion information to a terminal used by the certain user;
A sales promotion system characterized by comprising:

(Supplementary note 20) A sales promotion method performed by a sales promotion system including a user terminal, a terminal of a real store, and a sales promotion device connected to both of the terminal,
The user's terminal sending information identifying the product that the user is planning to purchase to the sales promotion device;
The promotional device receives information received from the user's terminal that identifies the product that the user is planning to purchase, and user identification information that cannot identify who the user is but can identify which user. Sending purchase schedule information that is linked information to the terminal of the actual store that handles the product that is planned to be purchased;
The terminal of the actual store transmits a sales promotion information transmission request to the sales promotion device for a certain user identified based on the user identification information;
If the sales promotion device receives a request for transmission of sales promotion information from a terminal of the actual store to a certain user identified based on the user identification information, the sales promotion device acts as a proxy for the terminal of the actual store. Transmitting the sales promotion information to a terminal used by the certain user;
The sales promotion method characterized by having.

  The present invention is suitable for application to O2O business.

DESCRIPTION OF SYMBOLS 100 User side terminal 101 Communication part 102 User side terminal control part 103 Display part 104 Operation reception part 200 Business server 201 Communication part 202 Business server control part 203 Planned purchaser information database 204 Actual shop information database 300 Shop side terminal 301 Communication Unit 302 Store side terminal control unit 303 Display unit 304 Operation receiving unit 305 Product information management unit 400 Network

Claims (10)

A promotional device,
Information obtained by associating the information received from the user's terminal with the product that the user is planning to purchase and the user identification information that cannot be identified but who can identify the user. Is sent to the terminal of the actual store that handles the product to be purchased,
When a request for transmission of sales promotion information is received from a terminal of the actual store to a certain user identified based on the user identification information, the certain store A sales promotion device, wherein the sales promotion information is transmitted to a terminal used by a user. The sales promotion device according to claim 1,
By receiving information on the purchase history at the actual store for the user identified based on the user identification information from the terminal at the actual store, grasp the purchase history of the user and then send it to the terminal at the actual store If the purchase schedule information includes user identification information of the user who can grasp the purchase history, the purchase history associated with the user identification information is also included in the purchase schedule information, and the purchase A sales promotion device that transmits schedule information to the terminal of the corresponding actual store. The sales promotion device according to claim 1 or 2,
The sales promotion information is information for improving purchase motivation, and the sales promotion information is selected for each user of a transmission destination. The sales promotion device according to any one of claims 1 to 3,
First information management means for receiving the purchase schedule information from the user terminal and storing the purchase schedule information;
Second information management means for receiving product information, which is information for specifying a product handled at the actual store where the terminal is used, from the terminal of the actual store, and storing the product information;
By comparing the information accumulated by the first and second information management means, the purchase based on the match between the product planned for purchase and the product handled at the store for each user / each product planned for purchase. Transmitting means for collecting schedule information for a plurality of users and transmitting it to the terminal of the actual store to be transmitted;
A sales promotion device comprising: The sales promotion device according to claim 4,
When the product handled at the actual store where the actual store terminal is used is changed, the change content transmitted from the terminal is reflected in the product information accumulated by the second information management means Further comprising means,
The sales promotion device, wherein the transmission unit uses the product information after the reflection as information to be collated from the second information management unit. The sales promotion device according to any one of claims 1 to 5,
When transmitting the purchase schedule information to a terminal of an actual store, firstly, information obtained by removing at least the user identification information from the purchase schedule information is transmitted to the terminal of the actual store, and then a request for untransmitted A sales promotion device that transmits an unsent portion of the purchase schedule information to a terminal of the actual store when it is transmitted from the terminal of the actual store. A sales promotion program for causing a computer to function as a sales promotion device,
Information obtained by associating the information received from the user's terminal with the product that the user is planning to purchase and the user identification information that cannot be identified but who can identify the user. Is sent to the terminal of the actual store that handles the product to be purchased,
When a request for transmission of sales promotion information is received from a terminal of the actual store to a certain user identified based on the user identification information, the certain store A sales promotion program for causing a computer to function as a sales promotion device that transmits the sales promotion information to a terminal used by a user. A sales promotion method performed by a sales promotion device,
Information obtained by associating the information received from the user's terminal with the product that the user is planning to purchase and the user identification information that cannot be identified but who can identify the user. Is sent to the terminal of the actual store that handles the product to be purchased,
When a request for transmission of sales promotion information is received from a terminal of the actual store to a certain user identified based on the user identification information, the certain store A sales promotion method characterized by transmitting the sales promotion information to a terminal used by a user. A sales promotion system including a user terminal, a terminal of a real store, and a sales promotion device connected to both,
Means for transmitting information identifying the product that the user is planning to purchase to the sales promotion device, the user terminal;
The promotional device receives information received from the user's terminal that identifies the product that the user is planning to purchase, and user identification information that cannot identify who the user is but can identify which user. Means for transmitting purchase schedule information that is linked information to a terminal of the actual store that handles the product that is planned to be purchased;
Means for transmitting, to the sales promotion device, a request for transmitting sales promotion information for a user identified by the terminal of the actual store based on the user identification information;
If the sales promotion device receives a request for transmission of sales promotion information from a terminal of the actual store to a certain user identified based on the user identification information, the sales promotion device acts as a proxy for the terminal of the actual store. Means for transmitting the sales promotion information to a terminal used by the certain user;
A sales promotion system characterized by comprising: A sales promotion method performed by a sales promotion system including a user terminal, a terminal of a real store, and a sales promotion device connected to both,
The user's terminal sending information identifying the product that the user is planning to purchase to the sales promotion device;
The promotional device receives information received from the user's terminal that identifies the product that the user is planning to purchase, and user identification information that cannot identify who the user is but can identify which user. Sending purchase schedule information that is linked information to the terminal of the actual store that handles the product that is planned to be purchased;
The terminal of the actual store transmits a sales promotion information transmission request to the sales promotion device for a certain user identified based on the user identification information;
If the sales promotion device receives a request for transmission of sales promotion information from a terminal of the actual store to a certain user identified based on the user identification information, the sales promotion device acts as a proxy for the terminal of the actual store. Transmitting the sales promotion information to a terminal used by the certain user;
The sales promotion method characterized by having.

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