JP2013030000A - Purchase support server, purchase support method, purchase support program and computer readable recording medium with the program stored thereon - Google Patents

Abstract

PROBLEM TO BE SOLVED: To enable a real shop to grasp what kinds of article information a user watched on the Internet in advance prior to visiting the stop.SOLUTION: A mediation server 40 comprises a shop list providing section 42 which extracts a real shop handling articles published on an article page browsed by a user and transmit shop information indicating that real shop to a portable terminal 10 of the user, a visit information providing section 43 which transmits article information (including a first price) of the published article to a shop terminal 20 of the real shop in response to a visit notification indicating that the user visited the real shop, price list providing section 44 which transmits price information indicating a second price to the portable terminal 10 in accordance with instruction information transmitted from the shop terminal 20 in response to that article information, and a commission registration section 45 which registers commission information indicating a commission that the real shop pays to a provider of the article page on the basis of a purchase notification indicating that the user purchased the published article in the real shop in accordance with the second price.

Description

  One embodiment of the present invention relates to a purchase support server, a purchase support method, a purchase support program, and a computer-readable recording medium storing the program.

  Conventionally, many electronic commerce sites (EC sites) exist on the Internet, and a user can purchase a product or obtain information about the product via the site. Various methods are considered for the mechanism of the EC site (see, for example, Patent Document 1 below).

  As one mode of using such an EC site, there is a case where a user purchases a product at an actual store (an actual store in the real world) after confirming product information sold on the EC site. For example, there is a user (consumer) who confirms the price of a product sold on an EC site, confirms the price of the same product at an actual store, negotiates the price as necessary, and purchases the product. .

JP 2001-266011 A

  However, at the actual store side, it is not possible to distinguish whether or not the visiting user has previously examined product information on the Internet. Therefore, such a user's trend cannot be captured, and the trend cannot be utilized for marketing or the like. The user is convenient if understand that whether a real shop has been visited after having seen what kind of product information in advance on the Internet.

  A purchase support server according to an aspect of the present invention is a purchase support server that is accessible to a product storage unit that stores product information associated with a store and a product and includes a price of the product. A store extracting unit that extracts a real store that handles the posted product by referring to the product storage unit based on browsing information indicating that the user has browsed the product page on which the price is indicated, and store information that indicates the actual store The store information transmitting unit that transmits to the user's mobile terminal, the visit notification acquiring unit that acquires the visit notification indicating that the user has visited the actual store indicated by the store information, and the first price according to the visit notification The product extraction unit that extracts the product information of the posted product including the product information from the product storage unit, the product information transmission unit that transmits the product information extracted by the product extraction unit to the store terminal of the actual store, and the product information transmission unit An instruction receiving unit that receives instruction information transmitted from the store terminal according to the received product information, the instruction receiving unit indicating an instruction related to the second price of the posted product at the actual store; In response to the instruction information, a price transmitting unit that transmits price information indicating the second price to the mobile terminal, and a purchase notification indicating that the user has purchased the posted product in the actual store in accordance with the second price. A purchase notification acquisition unit and a reward registration unit that registers, in the reward storage unit, reward information indicating a reward that the actual store pays to the provider of the product page based on the purchase notification.

  A purchase support method according to an aspect of the present invention is a purchase support method that is executed by a purchase support server that is accessible to a product storage unit that stores product information associated with a store and a product and includes the price of the product. A store extracting step of extracting an actual store that handles the posted product by referring to the product storage unit based on browsing information indicating that the user has browsed the product page on which the first price of the posted product is displayed; A store information transmitting step for transmitting store information indicating the actual store to the user's mobile terminal, a visit notification acquiring step for acquiring a visit notification indicating that the user has visited the actual store indicated by the store information, and a visit notification. In response, the product extraction step of extracting product information of the posted product including the first price from the product storage unit, and the product information extracted in the product extraction step as the store of the actual store A product information transmission step to be transmitted at the end, and an instruction reception step for receiving the instruction information transmitted from the store terminal according to the product information transmitted in the product information transmission step, wherein the instruction information is posted in the actual store The instruction receiving step indicating an instruction related to the second price of the product, a price transmitting step of transmitting price information indicating the second price to the mobile terminal according to the instruction information, and a user according to the second price A purchase notification acquisition step for acquiring a purchase notification indicating that a product has been purchased at a real store, and based on the purchase notification, remuneration information indicating a remuneration paid to the provider of the product page by the real store is registered in the reward storage unit And a reward registration step.

  A purchase support program according to an aspect of the present invention is a purchase support program that causes a computer to function as a purchase support server that is associated with a store and a product and can access a product storage unit that stores product information including the price of the product. The store extracting unit extracts the actual store that handles the posted product by referring to the product storage unit based on the browsing information indicating that the user has browsed the product page on which the first price of the posted product is displayed. A store information transmission unit that transmits store information indicating the actual store to the user's mobile terminal, a visit notification acquisition unit that acquires a visit notification indicating that the user has visited the actual store indicated by the store information, and a visit notification In response, the product extraction unit that extracts the product information of the posted product including the first price from the product storage unit, and the product information extracted by the product extraction unit to the store terminal of the actual store A product information transmitting unit that receives the command information transmitted from the store terminal according to the product information transmitted by the product information transmitting unit, the command information being a The instruction receiving unit that indicates an instruction related to the second price, a price transmission unit that transmits price information indicating the second price to the mobile terminal in accordance with the instruction information, and a user that performs the actual operation according to the second price. A purchase notification acquisition unit that acquires a purchase notification indicating that a product has been posted at a store, and a reward that registers, based on the purchase notification, remuneration information indicating a remuneration paid by the actual store to the provider of the product page in the reward storage unit A registration unit is executed by a computer.

  A computer-readable recording medium according to an aspect of the present invention is a purchase support that causes a computer to function as a purchase support server that can access a product storage unit that stores product information including a store and a product and stores the product price. A computer-readable recording medium for storing a program, the product storage unit based on browsing information indicating that the purchase browsing program has browsed the product page on which the first price of the posted product is displayed on the computer The store extraction unit that extracts the actual store that handles the posted product, the store information transmission unit that transmits the store information indicating the actual store to the user's mobile terminal, and the actual store where the user is indicated by the store information A visit notification acquisition unit for acquiring a visit notification indicating that the customer has visited, and in response to the visit notification, the product information of the posted product including the first price is From the store terminal according to the product information transmitted by the product extraction unit extracted from the storage unit, the product information transmission unit that transmits the product information extracted by the product extraction unit to the store terminal of the actual store, and the product information transmission unit An instruction receiving unit that receives the transmitted instruction information, wherein the instruction information indicates an instruction relating to a second price of the posted product at the actual store, and the second instruction unit receives the second instruction according to the instruction information; A price transmission unit that transmits price information indicating a price to the mobile terminal, a purchase notification acquisition unit that acquires a purchase notification indicating that the user has purchased the posted product in the actual store according to the second price, and a purchase notification Based on the above, a reward registration unit that registers, in the reward storage unit, reward information indicating a reward that the actual store pays to the provider of the product page is executed.

  According to such a form, when a user who has browsed the product page in advance visits a store (actual store) of the product indicated on the page, information on the product (the first price is displayed) indicated on the product page. Is included) at the actual store. Therefore, the actual store, the user can figure out what had been visited on as seen in advance what kind of product information on the Internet. In addition, the actual store can present a unique price (second price) for the user. In this case, it can be said that the provider of the product page introduced the user to the actual store, but the provider can obtain a reward corresponding to the contribution from the actual store.

  In the purchase support server according to another aspect, the product page is provided with a user interface for acquiring information on an actual store that handles the posted product, and the store extraction unit has a user interface in the product page. Depending on the operation, a real store that handles the posted product may be extracted.

  By providing such a user interface, the user can easily obtain an actual store that handles the posted products.

  The purchase support server according to another embodiment further includes a sequence storage unit that stores sequence information indicating stores belonging to the same sequence, and the reward registration unit further refers to the sequence storage unit to the actual store and the product page. It is determined whether or not the corresponding virtual store belongs to the same series, and when the real store series and the virtual store series are different, the reward information indicating the remuneration paid to the virtual store by the real store is rewarded. You may register into a memory | storage part.

  In this case, the relationship between the actual store and the virtual store of the product page is determined, and when both stores belong to different series, a reward is provided from the actual store to the virtual store. In this case, it can be said that the virtual store introduced the user to the actual store, but the virtual store can obtain a reward corresponding to the contribution from the actual store.

  The purchase support server according to another aspect further includes a sequence storage unit that stores sequence information indicating stores belonging to the same sequence, and the store extraction unit further handles the posted product with reference to the sequence storage unit. And you may extract the real store which is the same series as the virtual store shown on a goods page.

  In this case, since only the real store of the same series as the virtual store of the product page browsed by the user is presented to the user, it is possible to prevent the user (potential purchaser) from flowing to another series. .

  In the purchase support server according to another embodiment, the product information includes the number of products in the store, the store extraction unit handles the posted products, and the number of the listed products in stock is one or more. It may be extracted.

  In this case, only the actual store having the inventory of the posted product is presented to the user. Therefore, the possibility that the user can immediately obtain the posted product at the visited store increases, and convenience for the user increases.

  In the purchase support server according to yet another aspect, the product extraction unit further extracts product information of the posted product corresponding to another virtual store different from the virtual store of the product page, and the product information transmission unit further includes: The product information of another virtual store extracted by the product extraction unit may be transmitted to the store terminal.

  In this case, not only the price at the virtual store of the product page but also the price at another virtual store is provided to the actual store. Therefore, the reference information increases for the actual store that presents the second price, and convenience is enhanced.

  Further, the purchase support server according to another aspect extracts browsing information indicating a product page browsed in the past by a user who purchased the posted product or purchase information indicating a product purchased in the past from a predetermined storage unit, You may further provide the additional information provision part which transmits the extracted browsing information or purchase information to a shop terminal.

  In this case, since the browsing information or purchase information of the user who purchased the posted product is provided to the actual store, the actual store can perform various subsequent sales promotion activities with reference to the information.

  According to one aspect of the present invention, a real store, the user can figure out what had been visited on as seen in advance what kind of product information on the Internet.

It is a figure which shows the whole structure of the purchase assistance system which concerns on 1st Embodiment. It is a block diagram which shows the function structure of the portable terminal shown in FIG. It is a figure which shows an example of a goods page. It is a figure which shows the example of a display of a shop list. It is a figure which shows the example of a display of a price list. It is a block diagram which shows the function structure of the shop terminal shown in FIG. It is a figure which shows the example of shop information. It is a figure which shows the example of merchandise information. It is a figure which shows the example of browsing information. It is a figure which shows the example of purchase information. It is a figure which shows the example of attention product information. It is a figure which shows the example of reward information. It is a figure which shows the hardware constitutions of the mediation server shown in FIG. It is a block diagram which shows the function structure of the mediation server shown in FIG. It is a sequence diagram which shows operation | movement of the purchase assistance system shown in FIG. It is a sequence diagram which shows operation | movement of the purchase assistance system shown in FIG. It is a sequence diagram which shows operation | movement of the purchase assistance system shown in FIG. It is a block diagram which shows the structure of the purchase assistance program which concerns on 1st Embodiment. It is a figure which shows the whole structure of the purchase assistance system which concerns on 2nd Embodiment. It is a figure which shows the example of series information. It is a block diagram which shows the function structure of the mediation server shown in FIG.

  Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the description of the drawings, the same or equivalent elements are denoted by the same reference numerals, and redundant description is omitted.

(First embodiment)
First, the function and configuration of the purchase support system 1 according to the first embodiment will be described with reference to FIGS. The purchase support system 1 provides a function of providing a virtual shopping street website (online shopping site) to a user and a visit to a real store when a user who has viewed a product page on the site visits the store. This is a computer system having a function of notifying an actual store. The purchase support system 1 includes a mobile terminal 10 of a user, a store terminal 20 installed in a store, a database group 30, a mediation server (purchase support server) 40, a shopping server 50, and a settlement server 60. ing.

  The shopping server 50 is a computer that provides an online shopping site. The user can access a site provided by the shopping server 50 to browse product information and purchase products. The payment server 60 is a computer that provides an online payment site, and a user can make a credit payment through the payment site when purchasing a product at an actual store.

  The mobile terminal 10, the store terminal 20, the database group 30, the mediation server 40, the shopping server 50, and the payment server 60 communicate with each other via a communication network N configured by the Internet, a wireless LAN, a mobile communication network, or the like. Is possible. In FIG. 1, three mobile terminals 10 and three shop terminals 20 are shown, but the number of these devices in the purchase support system 1 is arbitrary.

  In addition, the person (business person) who manages the database group 30, the mediation server 40, the shopping server 50, and the settlement server 60 may be the same, or may be different from each other.

  First, the mobile terminal 10 will be described. As illustrated in FIG. 2, the mobile terminal 10 includes a page acquisition unit 11, a registration request unit 12, a store list acquisition unit 13, a visit notification unit 14, a price list reception unit 15, and a display unit (display) 16 as functional components. It has. Examples of the mobile terminal 10 include a high-function mobile phone (smart phone) and a personal digital assistant (PDA), but the type of mobile terminal is not limited to these. The store list acquisition unit 13, the visit notification unit 14, and the price list reception unit 15 are realized by operating a predetermined application program (hereinafter referred to as “dedicated application”) installed in advance on the mobile terminal 10. .

  The page acquisition unit 11 is a means for acquiring a product page in an online shopping site. When the user performs an operation such as clicking a link to a product page, the page acquisition unit 11 transmits an HTTP (Hypertext Transfer Protocol) request including a URL (Uniform Resource Locator) of the page to the shopping server 50. The page acquisition unit 11 receives the product page sent from the shopping server 50 in response to the HTTP request, and outputs the page to the display unit 16.

  As shown in FIG. 3, product information such as the name, model number, handling store, and price (first price) of the posted product is posted on the product page. Also, on the product page, you can see and write a shopping cart button to select the product as a purchase candidate, a link to introduce the product to a friend by email, a link to add the product to favorites, a review, etc. A link to do so is displayed. In addition, the product page also displays a button (hereinafter referred to as “registration button”) to be clicked when it is desired to know the actual store that handles the posted product. In the following, the posted product for which the registration button has been pressed is referred to as “Featured Product”.

  The registration request unit 12 is means for requesting the mediation server 40 to register the product of interest. When the registration button on the product page is pressed, the registration request unit 12 generates a registration request including product information and a user ID shown on the product page, and transmits the registration request to the mediation server 40. The transmitted product information includes a product ID for identifying the product, a store ID for identifying the store handling the product, a product name, a price, and a URL of the product page.

  The store list acquisition unit 13 is a means for acquiring a list of actual stores that handle the product of interest (hereinafter referred to as “store list”). When the user performs an operation for searching for his / her attention product after starting the dedicated application, the dedicated application requests the mediation server 40 for information on the user's attention product. In response to this request, the mediation server 40 transmits a list of products of interest corresponding to the user to the mobile terminal 10 with reference to the product of interest database 35 described later. If the user performs an operation for searching for a store that deals with one product of interest, on the premise of acquiring such a product of interest, the store list acquisition unit 13 generates a list request including the product ID of the product of interest and acts as an intermediary Send to server 40. The store list acquisition unit 13 receives the store list sent from the mediation server 40 in response to the list request, and outputs the list to the display unit 16.

  As shown in FIG. 4, the store list may be displayed by detailed information (address, telephone number, URL, etc.) by a mark and text on a map. At this time, the mobile terminal 10 may first display an actual store located around the current position of the terminal itself. Further, the store list may be displayed only in text in a form such as a list. If the location of the actual store is known to the user, the display method of the store list is not limited at all.

  When the registration button on the product page is pressed and the attention product is registered in the mediation server 40 and the registration completion event is received from the mediation server 40, the store list acquisition unit 13 sets the product ID of the attention product. The list request including this may be automatically transmitted to the mediation server 40. In this case, the user can view the store list screen simply by pressing the registration button. Further, the store list acquisition unit 13 may automatically inquire the intermediary server 40 periodically to acquire a store list without waiting for user input, and may display an actual store close to the current position.

  The visit notification unit 14 is means for transmitting a visit notification indicating that the user has visited one real store indicated in the store list to the mediation server 40. When a user who visits a real store activates a dedicated application and performs an operation for notifying that a visit has been made, the visit notification unit 14 includes a user ID and store-related information for specifying the visited store. A visit notice is transmitted to the mediation server 40. The notification operation includes an operation of approving a notification of a visit to the mediation server 40. The store-related information may be position information (latitude and longitude) acquired by the GPS (Global Positioning System) function of the mobile terminal 10 or may be obtained by scanning an IC tag at the store using the barcode reader function of the mobile terminal 10. It may be a store ID.

  Note that the visit notification unit 14 may automatically generate and transmit a visit notification without requiring a user operation. For example, when a user visits an actual store with a dedicated application running, the visit notification unit 14 may automatically acquire location information and send a visit notification including this location information to the mediation server 40. . In this case, the dedicated application may be configured so that the user can select whether or not to permit automatic transmission of the visit notification.

  The price list receiving unit 15 is a means for acquiring the price of the product of interest presented from the visited store. The price list receiving unit 15 receives the price list sent from the mediation server 40 in response to the above visit notification and outputs the information to the display unit 16. A display example of the price list is shown in FIG. In FIG. 5, the price list is displayed below the product information of the liquid crystal television displayed at the top of the screen, and is shown for comparison with the price (second price) presented by the visited store A. It consists of prices at virtual stores X, Y, and Z. That is, the price list is information for the user to compare the price of the product between the real store and the virtual store that is the competitor. The purchase button provided in the column of each store is an interface for purchasing the product of interest at the selected store through online payment processing.

  Next, the store terminal 20 will be described. The store terminal 20 is a computer that is provided for each store and manages information such as sales and stock in the store. As shown in FIG. 6, the store terminal 20 includes a visit information receiving unit 21, a price instruction unit 22, and a display unit (display) 23 as functional components.

  The visit information receiving unit 21 is means for receiving visit information corresponding to a user who has visited the store and outputting it to the display unit 23. This visit information is information related to the product of interest selected by the user, and includes the price of the product of interest displayed on the product page and the price of the product of interest at another virtual store. Therefore, the store clerk of the visited store can know the price that the user knows by browsing the product page and the price at another store regarding the product handled at the store.

  The price instruction unit 22 is means for transmitting price instruction information related to a price (second price) to be presented to a user who has visited the store to the mediation server 40 in response to an input by a store clerk who has confirmed the visit information. The store clerk may decide and input the suggested price, or may input an instruction for causing the mediation server 40 to determine the suggested price. Based on the input content, the price instruction unit 22 generates price instruction information including either a specific offered price or a price determination instruction, and transmits this price instruction information to the mediation server 40.

  Next, the database group 30 will be described. The database group 30 is means for storing various information used in the purchase support system 1. The database group 30 includes a store database 31, a product database (product storage unit) 32, a browsing history database 33, a purchase history database 34, an attention product database 35, and a reward database (reward storage unit) 36.

  The store database 31 is means for storing store information. As shown in FIG. 7, the store information includes a store ID for identifying the store, a store type indicating whether the store is a virtual store or a real store, store attributes (store name, location or map information, telephone number, online shopping URL, use delivery company, settlement method, etc.). In addition, you may decide the kind of store attribute arbitrarily. A single company may have both a virtual store and a real store, or may have only one of these.

  The merchandise database 32 is means for storing merchandise information related to merchandise handled at each store. As shown in FIG. 8, the product information includes a store ID for identifying a store, a product ID for identifying a product handled by the store, and various attribute information of the product. The attribute information includes a product name, a product page URL, a price, a catalog ID, a stock quantity, and the like. The product ID is a code uniquely assigned to the product by the handling store, whereas the catalog ID is a code (for example, a model number) that uniquely identifies the product itself regardless of the handling store, and there is a product that does not have a catalog ID. Can do. The type of product attribute may be arbitrarily determined. The merchandise information is updated based on information (for example, information on new merchandise or information indicating an update of the stock quantity) sent from each store terminal 20 or the shopping server 50 at a predetermined timing.

  The browsing history database 33 is means for storing browsing information indicating that the user has browsed the product page. The browsing information is registered by the shopping server 50 when the page acquisition unit 11 of the mobile terminal 10 acquires the product page. As illustrated in FIG. 9, the browsing information includes a user ID, a store ID, a product ID, a product attribute (a product name, a product page URL, a catalog ID, a price, and the like), and a browsing date and time. The type of product attribute to be included in the browsing information may be arbitrarily determined.

  The purchase history database 34 is means for storing purchase information indicating that a user has purchased a product at an online shopping site. Purchase information is registered by the shopping server 50. As shown in FIG. 10, the purchase information includes a purchase ID for identifying a single purchase process, and information related to the purchase process (user ID, store ID, product ID, product attribute (product name, product page URL, catalog). ID, price, etc.)) and purchase date and time. The type of product attribute included in the purchase information may be arbitrarily determined.

  The attention product database 35 is means for storing attention product information indicating the attention product specified by the user. The product information of interest is registered by the mediation server 40 based on a registration request sent from the mobile terminal 10 to the mediation server 40 when the user clicks a registration button on the product page. Therefore, it can be said that attention product information is information indicating that the user has browsed the product page, similarly to the browsing information. As shown in FIG. 11, the noticed product information includes a user ID, a store ID, a product ID, a product attribute (product name, product page URL, catalog ID, price, etc.), and registration date and time. The type of product attribute included in the product information of interest may be arbitrarily determined.

  The reward database 36 is a means for storing reward information related to a reward paid by an actual store that sells the product to the user by presenting the suggested price of the product of interest to the user. As shown in FIG. 12, the reward information includes a reward ID given in correspondence with one purchase procedure, a store ID indicating a payer of pay (visited store), and a store ID indicating a payee recipient. The product ID of the sold product, the remuneration amount generated by the product purchase, and the registration date (also referred to as purchase date) are included. “EC” in the “store ID on receiving side” field in FIG. 12 is an identifier for identifying an operator of an online shopping site that provides various product pages.

  The configuration of each database is not limited to the above example, and each database may be normalized or made redundant according to an arbitrary policy. For example, the store database 31 may be divided into a real store database and a virtual store database.

  Based on the above, the mediation server 40 will be described. The mediation server 40 is a computer that executes various processes for supporting transactions between a user who registers a product of interest and visits an actual store and a visited store.

  As shown in FIG. 13, the mediation server 40 includes a CPU 401 that executes an operating system, application programs, and the like, a main storage unit 402 that includes a ROM and a RAM, an auxiliary storage unit 403 that includes a hard disk, The communication control unit 404 includes a network card, an input unit 405 such as a keyboard and a mouse, and an output unit 406 such as a display.

  Each functional component of the mediation server 40 described later reads predetermined software on the CPU 401 or the main storage unit 402, and operates the communication control unit 404, the input unit 405, the output unit 406, and the like under the control of the CPU 401. This is realized by reading and writing data in the main storage unit 402 and the auxiliary storage unit 403. Data and a database necessary for processing are stored in the main storage unit 402 and the auxiliary storage unit 403. Although FIG. 13 shows that the mediation server 40 is configured by one computer, the functions of the mediation server 40 may be distributed to a plurality of computers.

  As illustrated in FIG. 14, the mediation server 40 includes functional product components of an attention product registration unit 41, a store list provision unit (store extraction unit, store information transmission unit) 42, and a visit information provision unit (visit notification acquisition unit, product extraction). Unit, product information transmission unit) 43, price list provision unit (instruction reception unit, price transmission unit) 44, and reward registration unit (purchase notification acquisition unit) 45.

  The attention product registration unit 41 is means for generating attention product information and storing it in the attention product database 35. When receiving the registration request from the registration request unit 12 of the mobile terminal 10, the attention product registration unit 41 generates the attention product information by associating the product information and the user ID in the registration request. The attention product registration unit 41 stores the attention product information in the attention product database 35.

  The store list providing unit 42 is a means for providing the user with a list of actual stores that handle the product of interest viewed by the user. The store list providing unit 42 extracts product information corresponding to the product ID included in the list request received from the mobile terminal 10 and having the store type “actual store” from the product database 32. Alternatively, in order to extract only the actual stores where the products are in stock, the store list providing unit 42 corresponds to the list-requested product ID, the store type is “actual store”, and the number of stocks is 1 or more. Product information is extracted from the product database 32. By considering the number of stocks, the user is more likely to be able to obtain the posted product immediately at the visited store. Subsequently, the store list providing unit 42 extracts store information corresponding to the store ID of the extracted product information from the store database 31, and generates a store list using the extracted store information. Then, the store list providing unit 42 transmits the store list to the mobile terminal 10.

  The visit information providing unit 43 is means for providing the product information of the product of interest viewed by the user to the actual store visited by the user. The visit information providing unit 43 acquires the user ID and the store related information from the visit notification received from the mobile terminal 10. Subsequently, if the store-related information is location information, the visit information providing unit 43 searches the store database 31 to obtain a store ID corresponding to the location information. If the store-related information is a store ID, the visit information providing unit 43 uses the ID as it is. Hold.

  Subsequently, the visit information providing unit 43 acquires attention product information corresponding to the user ID and the store ID from the attention product database 35. Further, the visit information providing unit 43 extracts the price of the product of interest at a virtual store other than the actual store as additional information from the product database 32. Then, the visit information providing unit generates visit information including attention product information and additional information, and transmits the visit information to the store terminal 20. The visit information includes the price of the product of interest at each store. However, since this visit information does not include information that can identify the user (visitor), it is possible to protect the privacy of the user when the user visits the actual store.

  The price list providing unit 44 is a means for transmitting to the mobile terminal 10 a price list (price information) indicating the price (second price) presented by the visited store for the product of interest. When the price instruction information received from the store terminal 20 includes a suggested price, the price list providing unit 44 generates a price list using the suggested price. On the other hand, when the price instruction information includes a price determination instruction, the price list providing unit 44 determines the presentation price based on a preset presentation rule. For example, the price list providing unit 44 uses either the discount rate set for each store, the discount rate set for each combination of store and product, or the discount rate set for each combination of store and user as the target product. The suggested price may be obtained by multiplying the price.

  Subsequently, the price list providing unit 44 extracts the price of the product of interest at a virtual store other than the actual store from the product database 32. Then, the price list providing unit 44 generates a price list including the suggested price of the actual store and the price of another virtual store, and transmits this price list to the mobile terminal 10 together with the product information of the product of interest. In addition, the price list providing unit 44 may transmit coupon information for facilitating sales at the actual store at the suggested price together with the price list. In this case, the coupon information is transmitted to the mobile terminal 10 in a barcode format that can be scanned by the store terminal 20.

  The reward registration unit 45 is means for registering in the reward database 36 reward information indicating a reward that the actual store pays to a predetermined recipient. The reward registration unit 45 receives from the mobile terminal 10 or the store terminal 20 a purchase notification indicating that the user has purchased the product of interest at the actual store. The purchase notification includes the user ID, the store ID of the actual store, the product ID, the store ID corresponding to the product page browsed by the user, and the payment amount. The store ID corresponding to the product page can be acquired from the product information of interest in the mobile terminal 10 and the store terminal 20. Since it is sufficient for the mediation server 40 to be able to acquire that the product of interest has been purchased, either the mobile terminal 10 or the store terminal 20 may be the transmission source of the purchase notification.

  The reward registration unit 45 holds in advance information indicating the relationship between stores (information indicating whether the store belongs to the same series) and a payment rule, and determines a payee and a reward amount based on the information. . When the series is different between the actual store and the store corresponding to the product page, the reward registration unit 45 sets the store of the product page (virtual store of another series) and the operator of the online shopping site as a recipient. . On the other hand, when both stores are in the same series, the reward registration unit 45 sets only the operator of the online shopping site as the recipient, so that no reward is generated for the virtual stores in the same series.

  Subsequently, the reward registration unit 45 determines a reward amount based on the payment rule. For example, the remuneration registering unit 45 uses the remuneration rate set for each payer, the remuneration rate set for each payee, or the remuneration rate set for each combination of payer and payee as the settlement amount. The amount of reward may be obtained by multiplying. When the payee and the remuneration amount are determined in this way, the remuneration registration unit 45 newly generates the remuneration ID, the store ID of the actual store, the store ID of the recipient, and the ID of the purchased product (attention product). The reward information is generated by associating the reward amount with the registration date and time obtained from the system time, and the reward information is stored in the reward database 36. The stored reward information is periodically aggregated, and the reward amount is paid to the online shopping site operator and the virtual store based on the aggregation result.

  Next, the operation of the purchase support system 1 will be described using FIGS. 15 to 17 and the purchase support method according to the present embodiment will be described.

  When the user performs an operation for requesting a product page (step S11), the page acquisition unit 11 transmits an HTTP request to the shopping server 50 (step S12), and the shopping server 50 responds to the request and selects a product page. Transmit (step S13). The page acquisition unit 11 displays the product page on the display unit 16 (step S14), so that the user can view desired product information.

  When the user presses a registration button on the product page (step S15), the registration request unit 12 transmits a registration request including the user ID and product information to the mediation server 40 (step S16). In the mediation server 40, the note product registration unit 41 generates note product information based on the registration request and stores it in the note product database 35 (step S17).

  Thereafter, when the user performs an operation for acquiring a store list that handles the product of interest (step S18), the store list acquisition unit 13 transmits a list request including the product ID of the product of interest to the mediation server 40 (step S19). . In the mediation server 40, the store list providing unit 42 refers to the product database 32 and the store database 31 based on the list request, thereby acquiring store information of an actual store that handles the product of interest, and uses the store information to store the store information. A list is generated (step S20, store extraction step). Then, the store list providing unit 42 transmits the store list to the mobile terminal 10 (step S21, store information transmitting step). In the mobile terminal 10, the store list acquisition unit 13 receives the store list and displays it on the display unit 16 (step S22). This allows the user to know the location of the actual store that handles the product of interest.

  Note that, as described above, the store list acquisition unit 13 may automatically transmit a list request when an event indicating completion of attention product registration is received from the mediation server 40 without waiting for a user operation. In this case, as a result, the store list providing unit 42 generates a store list and transmits it to the mobile terminal 10 in response to pressing of the registration button.

  Thereafter, when the user actually visits one of the presented actual stores and performs an operation for notifying that the visit has been made (step S23), the visit notification unit 14 obtains the user ID and the store related information. The visit notification including the request is transmitted to the mediation server 40 (step S24).

  In the mediation server 40, the visit information providing unit 43 receives the visit notification (visit notification acquisition step), and generates visit information based on the visit notification (step S25, product extraction step). Specifically, the visit information providing unit 43 first acquires the store ID of the visited store based on the store related information, and extracts the note product information corresponding to the store ID and the user ID from the note product database 35. Moreover, the visit information provision part 43 extracts the product information of the attention product in a competition store by referring to the product database 32 using the product ID of the attention product information. And the visit information provision part 43 produces | generates visit information using these extracted information. The visit information providing unit 43 transmits the visit information to the store terminal 20 (step S26, product information transmission step). As described above, since this visit information does not include information (for example, user ID) that identifies the user, the privacy of the user can be protected.

  In the shop terminal 20, the visit information receiving unit 21 receives the visit information and displays it on the display unit 23 (step S27). As a result, the store clerk of the visited store can know that the user who has collected information in advance at the online shopping site has visited the store, and which products in the store the user is interested in. In addition, the store clerk can know how much the product of interest is sold at the competing store. The store clerk operates the store terminal 20 and inputs the price of the product of interest shown to the user, or inputs an instruction for causing the mediation server 40 to determine the price, thereby giving an instruction regarding price determination (step S28). . In response to this operation, the price instruction unit 22 generates price instruction information and transmits it to the mediation server 40 (step S29).

  In the mediation server 40, the price list providing unit 44 receives the price instruction information (instruction receiving step), and generates a price list based on this information (step S30). Specifically, the price list providing unit 44 adopts the presented price input at the store terminal 20 as it is, or determines the presented price based on the predetermined rule as described above. Further, the price list providing unit 44 extracts the price of the product of interest in the competing store by the same method as the processing in the price list providing unit 44. Then, the price list providing unit 44 generates a price list including the suggested price of the visited store and the price of the competing store. The price list providing unit 44 transmits this price list to the mobile terminal 10 (step S31, price transmission step). As a result, the actual store can negotiate with the user by presenting the preferential price of the product of interest to the user who has examined the price of the product of interest on the Internet.

  In the mobile terminal 10, the price list receiving unit 15 receives the price list and displays it on the display unit 16 (step S32). As a result, the user can know how much the product of interest can be purchased at the visited actual store. In addition, the user can purchase the product of interest at a price lower than the normal price at the visited store if he / she registers the product of interest as the product of interest and visits the actual store without negotiating by himself / herself. it can. In addition, since personal information does not pass to the visited store, the user can easily use the purchase support system 1.

  When a user who visits an actual store purchases a product of interest at the actual store (step S33), either the mobile terminal 10 or the store terminal 20 transmits a purchase notification to the mediation server 40 (step S34a or step S34b). In addition, the payment method at the time of purchase is not limited at all, Cash payment or credit payment in a real store may be sufficient, and the internet payment via the portable terminal 10 may be sufficient. It is also possible for the store terminal 20 to scan the coupon information received by the mobile terminal 10 to purchase at the suggested price.

  In the mediation server 40, the reward registration unit 45 receives the purchase notification (purchase notification acquisition step). Then, the reward registration unit 45 determines a reward amount that the actual store pays to the operator of the online shopping site and a reward amount that the actual store pays to the virtual store corresponding to the product page viewed by the user. Is registered in the reward database 36 (step S35, reward registration step).

  Next, a purchase support program for causing a computer to function as the mediation server 40 will be described with reference to FIG.

  The purchase support program P1 includes a main module P10, an attention product registration module P11, a store list provision module P12, a visit information provision module P13, a price list provision module P14, and a reward registration module P15.

  The main module P10 is a part that comprehensively controls the purchase support function. The functions realized by executing the noted product registration module P11, the store list providing module P12, the visit information providing module P13, the price list providing module P14, and the reward registration module P15 are the noted product registration unit 41, the store, respectively. The functions of the list providing unit 42, the visit information providing unit 43, the price list providing unit 44, and the reward registration unit 45 are the same.

  The purchase support program P1 is provided in a form that is fixedly recorded on a recording medium such as a CD-ROM or a DVD-ROM or a semiconductor memory, for example. The purchase support program P1 may be provided via a communication network as a computer data signal superimposed on a carrier wave.

  As described above, according to the present embodiment, when a user who has browsed a product page in advance visits a store handling the product shown on the page, information on the product (the first item shown on the product page) Are included in the actual store. Therefore, the actual store, the user can figure out what had been visited on as seen in advance what kind of product information on the Internet. In addition, the actual store can present a unique price (second price) for the user. In addition, it can be said that the operator of the online shopping site (provider of the product page) introduced the user to the actual store, but the operator and the virtual store can obtain a reward corresponding to the contribution from the actual store. it can. In addition, the user can receive a price presentation from the visited store without negotiating with the store clerk.

  In the present embodiment, by providing a registration button on the product page, the user can easily obtain an actual store that handles the posted product.

  In this embodiment, when the actual store and the virtual store on the product page belong to different series, a reward is provided from the actual store to the virtual store. In this case, it can be said that the virtual store introduced the user to the actual store, but the virtual store can also receive a reward from the actual store according to the contribution.

  In the present embodiment, not only the price at the virtual store of the product page but also the price at another virtual store is provided as a price list to the actual store, so reference information is available for the actual store trying to present the price to the user. This will increase the convenience of the actual store.

(Second Embodiment)
Next, the purchase support system 2 according to the second embodiment will be described with reference to FIGS. The second embodiment is different from the first embodiment in that the store list presented to the user includes only real stores of the same series as the virtual store corresponding to the browsed product page. The reward is paid only to the operator of the online shopping site. Below, the description about the same or equivalent matter as in the first embodiment is omitted.

  As shown in FIG. 19, in this embodiment, the database group 30 further includes a sequence database (sequence storage unit) 37. The series database 37 is means for storing series information indicating a group of stores belonging to the same series. As illustrated in FIG. 20, the series information includes a series ID that identifies a series and a store ID of a store that belongs to the series.

  Next, the mediation server 40A in this embodiment will be described. As shown in FIG. 21, the mediation server 40A includes a store list providing unit 42A and a reward registration unit 45A instead of the store list providing unit 42 and the reward registration unit 45 in the first embodiment. Since other functional components are the same as those in the first embodiment, these two functional components will be described below.

  The store list providing unit 42A is a means for providing the user with a list of the same series of real stores that handle the product of interest specified by the user. The store list providing unit 42A acquires a store ID and a product ID from the product information included in the list request received from the mobile terminal 10. Subsequently, the store list providing unit 42A reads the sequence information corresponding to the store ID from the sequence database 37, thereby specifying a store in the same series as the virtual store indicated on the product page.

  Subsequently, the store list providing unit 42A extracts product information corresponding to the product ID and the same series of store IDs and having the store type “actual store” from the product database 32. Alternatively, in order to extract only the actual stores in which the product is in stock, the store list providing unit 42A corresponds to the product ID and the same series of store IDs, the store type is “actual store”, and the number of stocks is 1. The product information as described above is extracted from the product database 32. Subsequently, the store list providing unit 42A extracts store information corresponding to the store ID of the extracted product information from the store database 31, and generates a store list using the extracted store information. Then, the store list providing unit 42 </ b> A transmits the store list to the mobile terminal 10.

  The reward registration unit 45A is means for registering, in the reward database 36, reward information indicating a reward that an actual store pays to an online shopping site operator (product page provider). The reward registration unit 45A receives from the mobile terminal 10 or the store terminal 20 a purchase notification indicating that the user has purchased the product of interest at the actual store. Subsequently, the remuneration registration unit 45A determines a remuneration amount that the actual store pays to the operator of the online shopping site based on a predetermined payment rule (for example, a remuneration rate set for each combination of the store and the product). . Then, the remuneration registration unit 45A generates remuneration information by associating the newly generated remuneration ID, the store ID of the actual store, the ID of the purchased product (attention product), the remuneration amount, and the registration date and time. Information is stored in the reward database 36.

  In the present embodiment as well, basically the same processing as in the first embodiment is executed, so that the same effect as in the first embodiment can be obtained. In addition, in this embodiment, since only the real store of the same series as the virtual store of the product page browsed by the user is presented to the user, the user (potential purchaser) is prevented from flowing to another series. be able to.

  The present invention has been described in detail based on the embodiments. However, the present invention is not limited to the above embodiment. The present invention can be variously modified without departing from the gist thereof.

  In the above embodiment, the product designated by pressing the registration button is processed as the product of interest, but the product registered as a favorite (a product for which the “Add to Favorites” link has been clicked) may be processed as the product of interest. .

  The user may browse the product page and register the ordered product on a terminal other than the mobile terminal 10. For example, the user can browse a product page and register an ordered product on a personal computer (PC) at home, and then obtain a store list and a price list using the mobile terminal 10 when going out. In this case, the series of processes shown in FIG. 15 (the processes in steps S11 to S16) are performed using the user's home PC instead of the mobile terminal 10, and the series of processes shown in FIGS. Processing) is performed using the mobile terminal 10. Since the noticed product information is stored not on the user's terminal but on the server side (the featured product database 35), even in this case, the transmission of the store list and price list to the mobile terminal 10 can be executed in the same manner as in the above embodiment. .

  The store list acquisition unit 13 may request an actual store corresponding to a plurality of attention products. In this case, the store list providing units 42 and 42A may extract a real store corresponding to each product of interest in response to the request, and generate and transmit a store list indicating the extracted real store. The display method of the actual store in this case may be arbitrarily determined. For example, when displaying a store on a map, the store may be displayed in different colors for each product of interest, or when a store on the map is clicked, a list of products of interest handled by the store is displayed. Or you may. Or you may display the handling store of each attention product by tab selection etc., with a map displayed. With such a store list, the user can confirm a plurality of handling stores corresponding to a plurality of attention products at a time and decide a store to visit.

  The price list providing unit 44 may transmit a price list including only the suggested price of the actual store to the mobile terminal 10. Alternatively, the price list providing unit 44 may transmit to the mobile terminal 10 a price list that includes only the suggested price of the actual store and the price of the product of interest viewed by the user.

  In the above embodiment, the mobile terminal 10 transmits a visit notification to the mediation servers 40 and 40A. However, a predetermined device in the actual store that can communicate with the mobile terminal 10 (a device different from the store terminal 20) may notify the visit. You may transmit to the mediation server 40, 40A.

  The visit information providing unit 43 may include user information to the extent that the actual store cannot identify an individual in the visit information and transmit it to the store terminal 20. For example, the visit information providing unit 43 may transmit user information consisting only of member ranks (such as platinum members and gold members) to the store terminal 20 as a part of the visit information. As a result, the store clerk at the actual store can determine the suggested price in consideration of the user attributes.

  When the mediation server 40, 40A performs a reward registration process upon completion of the purchase procedure at the actual store, in parallel with this registration process, the broker server 40, 40A sends arbitrary additional information regarding the user (purchaser) to the store terminal 20. You may send it. For example, the user's personal information or the user's past browsing history or purchase history may be transmitted to the store terminal 20 as additional information. In this case, the mediation servers 40 and 40A further include an additional information providing unit. The additional information providing unit extracts browsing information and / or purchase information corresponding to the user ID indicated in the purchase notification from the browsing history database 33 and / or the purchase history database 34, and generates additional information based on the extracted information. . Then, the additional information providing unit transmits the additional information to the store terminal 20.

  By providing the additional information in this way, the actual store can obtain the browsing information or purchase information of the user, so that the actual store can perform various sales promotion activities with reference to the information. For example, the purchaser can be encouraged to purchase another product, or the product assortment and price setting can be examined after grasping the user's needs.

  DESCRIPTION OF SYMBOLS 1 and 2 ... Purchase support system, 10 ... Portable terminal, 11 ... Page acquisition part, 12 ... Registration request part, 13 ... Store list acquisition part, 14 ... Visit notification part, 15 ... Price list reception part, 16 ... Display part, DESCRIPTION OF SYMBOLS 20 ... Store terminal, 21 ... Visit information receiving part, 22 ... Price instruction | indication part, 23 ... Display part, 30 ... Database group, 31 ... Store database, 32 ... Merchandise database, 33 ... Browsing history database, 34 ... Purchase history database, 35 ... Featured product database, 36 ... Reward database, 37 ... Series database, 40 and 40A ... Mediation server, 41 ... Featured product registration unit, 42 and 42A ... Store list providing unit, 43 ... Visit information providing unit, 44 ... Price list Providing unit, 45 and 45A ... reward registration unit, 50 ... shopping server, 60 ... settlement server, P1 ... purchase support program, P 0 ... the main module, P11 ... attention product registration module, P12 ... shop list providing module, P13 ... visit information providing module, P14 ... price list providing module, P15 ... reward registration module.

Claims (10)

A purchase support server that is accessible to a product storage unit that stores product information associated with a store and a product and includes a price of the product,
A store extracting unit that extracts an actual store that handles the posted product by referring to the product storage unit based on browsing information indicating that the user has browsed the product page on which the first price of the posted product is displayed; ,
A store information transmitting unit that transmits store information indicating the actual store to the mobile terminal of the user;
A visit notification acquisition unit for acquiring a visit notification indicating that the user has visited the actual store indicated by the store information;
In response to the visit notification, a product extraction unit that extracts product information of the posted product including the first price from the product storage unit;
A product information transmitting unit that transmits the product information extracted by the product extracting unit to the store terminal of the actual store;
An instruction receiving unit that receives instruction information transmitted from the store terminal according to the product information transmitted by the product information transmitting unit, wherein the instruction information relates to a second price of the posted product in the actual store An instruction receiving unit for indicating an instruction;
A price transmitter that transmits price information indicating the second price to the mobile terminal according to the instruction information;
A purchase notification acquisition unit that acquires a purchase notification indicating that the user has purchased the listed product in the actual store according to the second price;
A purchase support server, comprising: a reward registration unit that registers, in a reward storage unit, reward information indicating a reward that the actual store pays to the provider of the product page based on the purchase notification. The product page is provided with a user interface for acquiring information on a real store that handles the posted product,
In response to the operation of the user interface in the product page, the store extraction unit extracts an actual store that handles the posted product.
The purchase support server according to claim 1, wherein: A sequence storage unit for storing sequence information indicating stores belonging to the same sequence;
The reward registration unit further refers to the sequence storage unit to determine whether the actual store and the virtual store corresponding to the product page belong to the same sequence, and the actual store sequence and the virtual store When the actual store is different, the reward information indicating the reward that the actual store pays to the virtual store is registered in the reward storage unit.
The purchase support server according to claim 1 or 2, wherein A sequence storage unit for storing sequence information indicating stores belonging to the same sequence;
The store extraction unit further refers to the sequence storage unit to extract the actual store that handles the listed product and is in the same series as the virtual store indicated on the product page;
The purchase support server according to any one of claims 1 and 2. The product information includes the number of products in the store,
The store extraction unit extracts the actual store that handles the listed product and the number of the listed product in stock is one or more;
The purchase support server according to any one of claims 1 to 4, wherein: The product extraction unit further extracts product information of the posted product corresponding to another virtual store different from the virtual store of the product page,
The product information transmitting unit further transmits product information of the another virtual store extracted by the product extracting unit to the store terminal;
The purchase support server according to any one of claims 1 to 5, wherein   The browsing information indicating the product page browsed in the past by the user who purchased the listed product or the purchase information indicating the product purchased by the user in the past is extracted from a predetermined storage unit, and the browsed information or purchase information extracted is extracted from the predetermined storage unit. The purchase support server according to any one of claims 1 to 6, further comprising an additional information providing unit that transmits the information to the store terminal. A purchase support method executed by a purchase support server that is accessible to a product storage unit that stores product information including a store and a product, and stores product information including a price of the product,
A store extraction step of extracting an actual store that handles the posted product by referring to the product storage unit based on browsing information indicating that the user has browsed the product page on which the first price of the posted product is displayed; ,
A store information transmission step of transmitting store information indicating the actual store to the mobile terminal of the user;
A visit notification acquisition step of acquiring a visit notification indicating that the user has visited the actual store indicated by the store information;
A product extraction step of extracting product information of the posted product including the first price from the product storage unit in response to the visit notification;
A product information transmission step of transmitting the product information extracted in the product extraction step to a store terminal of the actual store;
An instruction receiving step of receiving instruction information transmitted from the store terminal according to the product information transmitted in the product information transmitting step, wherein the instruction information relates to a second price of the posted product at the actual store An instruction receiving step for indicating an instruction;
A price transmission step of transmitting price information indicating the second price to the mobile terminal according to the instruction information;
A purchase notification acquisition step of acquiring a purchase notification indicating that the user has purchased the listed product at the actual store according to the second price;
The purchase support method characterized by including the reward registration step which registers the reward information which shows the reward which the said actual store pays to the provider of the said product page based on the said purchase notification into a reward memory | storage part. A purchase support program that causes a computer to function as a purchase support server that is accessible to a product storage unit that stores product information including a store and a product, and stores product information including the price of the product,
A store extracting unit that extracts an actual store that handles the posted product by referring to the product storage unit based on browsing information indicating that the user has browsed the product page on which the first price of the posted product is displayed; ,
A store information transmitting unit that transmits store information indicating the actual store to the mobile terminal of the user;
A visit notification acquisition unit for acquiring a visit notification indicating that the user has visited the actual store indicated by the store information;
In response to the visit notification, a product extraction unit that extracts product information of the posted product including the first price from the product storage unit;
A product information transmitting unit that transmits the product information extracted by the product extracting unit to the store terminal of the actual store;
An instruction receiving unit that receives instruction information transmitted from the store terminal according to the product information transmitted by the product information transmitting unit, wherein the instruction information relates to a second price of the posted product in the actual store An instruction receiving unit for indicating an instruction;
A price transmitter that transmits price information indicating the second price to the mobile terminal according to the instruction information;
A purchase notification acquisition unit that acquires a purchase notification indicating that the user has purchased the listed product in the actual store according to the second price;
A purchase support program that causes the computer to execute a reward registration unit that registers, in a reward storage unit, reward information indicating a reward that the actual store pays to the provider of the product page based on the purchase notification. A computer-readable recording medium that stores a purchase support program that causes a computer to function as a purchase support server that can access a product storage unit that stores product information including a store and a product and includes product prices,
The purchase support program is stored in the computer.
A store extracting unit that extracts an actual store that handles the posted product by referring to the product storage unit based on browsing information indicating that the user has browsed the product page on which the first price of the posted product is displayed; ,
A store information transmitting unit that transmits store information indicating the actual store to the mobile terminal of the user;
A visit notification acquisition unit for acquiring a visit notification indicating that the user has visited the actual store indicated by the store information;
In response to the visit notification, a product extraction unit that extracts product information of the posted product including the first price from the product storage unit;
A product information transmitting unit that transmits the product information extracted by the product extracting unit to the store terminal of the actual store;
An instruction receiving unit that receives instruction information transmitted from the store terminal according to the product information transmitted by the product information transmitting unit, wherein the instruction information relates to a second price of the posted product in the actual store An instruction receiving unit for indicating an instruction;
A price transmitter that transmits price information indicating the second price to the mobile terminal according to the instruction information;
A purchase notification acquisition unit that acquires a purchase notification indicating that the user has purchased the listed product in the actual store according to the second price;
Based on the purchase notification, a reward registration unit that registers reward information indicating a reward that the actual store pays to the provider of the product page in a reward storage unit is executed.
A computer-readable recording medium.

Images