WO2019244863A1 - Information processing method, program, and information processing device - Google Patents

Information processing method, program, and information processing device Download PDF

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Publication number
WO2019244863A1
WO2019244863A1 PCT/JP2019/024023 JP2019024023W WO2019244863A1 WO 2019244863 A1 WO2019244863 A1 WO 2019244863A1 JP 2019024023 W JP2019024023 W JP 2019024023W WO 2019244863 A1 WO2019244863 A1 WO 2019244863A1
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WO
WIPO (PCT)
Prior art keywords
information
terminal
code
company
user
Prior art date
Application number
PCT/JP2019/024023
Other languages
French (fr)
Japanese (ja)
Inventor
一樹 松田
正樹 国京
彰二 藤原
俊介 藤原
千鶴 大枝
Original Assignee
Line株式会社
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Line株式会社 filed Critical Line株式会社
Priority to KR1020207036813A priority Critical patent/KR20210022580A/en
Priority to CN201980039339.3A priority patent/CN112262401A/en
Publication of WO2019244863A1 publication Critical patent/WO2019244863A1/en

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F13/00Interconnection of, or transfer of information or other signals between, memories, input/output devices or central processing units
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F13/00Interconnection of, or transfer of information or other signals between, memories, input/output devices or central processing units
    • G06F13/38Information transfer, e.g. on bus
    • G06F13/382Information transfer, e.g. on bus using universal interface adapter
    • G06F13/385Information transfer, e.g. on bus using universal interface adapter for adaptation of a particular data processing system to different peripheral devices
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • GPHYSICS
    • G07CHECKING-DEVICES
    • G07GREGISTERING THE RECEIPT OF CASH, VALUABLES, OR TOKENS
    • G07G1/00Cash registers
    • G07G1/12Cash registers electronically operated

Definitions

  • the present disclosure relates to an information processing method, a program, and an information processing device.
  • an information processing method using an information processing device wherein a terminal displaying information by a first company transmits the information in response to an operation performed on the terminal by a user of the terminal.
  • a communication unit that receives information for communicating between the terminal and the information processing apparatus from the terminal, transmits code information to the terminal by the communication unit, and stores information related to the code information;
  • the code transmitted from an information processing terminal of a second company different from the first company based on that the code information displayed on the display area of the terminal is read by a code reader in association with information about the company.
  • Information related to information is received by the communication unit, and an amount to be paid to the first company is set based on the reception of the information related to the code information.
  • a program executed by a computer of an information processing apparatus wherein a terminal displaying information by a first company is transmitted in response to an operation on the terminal by a user of the terminal.
  • a second company different from the first company based on the process of associating the information to be performed with the information on the first company and the code reader reading the code information displayed on the display area of the terminal.
  • a process of receiving information related to the code information transmitted from the information processing terminal by the communication unit based on the reception of the information related to the code information, To execute a process of setting the amount paid to the serial first company.
  • an information processing apparatus wherein the terminal for displaying information by the first company transmits the terminal in response to an operation performed on the terminal by a user of the terminal.
  • Information for communicating with the processing device is received from the terminal, code information is transmitted to the terminal, based on that the code information displayed in the display area of the terminal is read by a code reader,
  • a communication unit that receives information related to the code information transmitted from an information processing terminal of a second company different from the first company, and associates information related to the code information with information related to the first company.
  • An associating unit and a control unit that sets an amount to be paid to the first company based on reception of information related to the code information.
  • FIG. 1 is a diagram illustrating a configuration of a communication system according to an embodiment of the present disclosure.
  • FIG. 5 is a diagram illustrating an example of a processing sequence of the communication system according to the embodiment.
  • FIG. 4 is a diagram illustrating an example of barcode management data according to the embodiment.
  • FIG. 4 is a diagram illustrating an example of user management data according to the embodiment. It is a figure showing an example of a display screen of a barcode and an expiration date in a terminal concerning an embodiment. It is a figure explaining an example of a barcode displayed on a terminal concerning an embodiment. It is a figure showing an example of merchandise management data concerning an embodiment. It is a figure showing an example of the receipt concerning an embodiment. It is a figure showing an example of sales management data concerning an embodiment.
  • FIG. 5 is a diagram illustrating an example of a report according to the embodiment.
  • FIG. 5 is a diagram illustrating an example of a report according to the embodiment.
  • FIG. 1 is a diagram illustrating a configuration of a communication system 1 according to an embodiment of the present disclosure.
  • the server 10 the terminals 20 (terminals 20A, 20B, and 20C) and the POS (Point Of Sales) systems 50-1 and 50- (Hereinafter, simply referred to as “POS system 50” when there is no need to distinguish between them) and external servers 60-1, 60-2,. If there is no need to distinguish between them, it is simply referred to as “external server 60”).
  • the number of terminals 20, POS system 50, and external server 60 connected to network 30 is not limited.
  • the network 30 has a role of connecting one or more terminals 20, one or more servers 10, one or more POS systems 50, and one or more external servers 60. That is, the network 30 means a communication network that provides a connection path so that data can be transmitted and received after the terminal 20 connects to the server 10 or the like.
  • the network 30 may be a wired network or a wireless network.
  • the network 30 may be, for example and without limitation, an ad hoc network (ad @ hoc @ network), an intranet, an extranet, a virtual private network (virtual @ private @ network: VPN), a local area network (local @ area @ network: LAN), and wireless.
  • Network 30 may include one or more networks 30.
  • the terminal 20 may be any terminal as long as it is an information processing terminal capable of realizing the functions described in each embodiment.
  • Terminal 20 may include, but is not limited to, a smartphone, a mobile phone (feature phone), a computer (eg, but not limited to, a desktop, laptop, tablet, etc.), a media computer platform (eg, but not limited to, a cable, satellite set, etc.). Top box, digital video recorder), handheld computer device (personal digital assistant (e.g., by way of example and not limitation), e-mail client, etc.), wearable terminal (eyeglass device, watch device, etc.), or other type of computer , Or a communication platform. Further, the terminal 20 may be expressed as an information processing terminal.
  • the terminal 20 Since the configurations of the terminal 20A, the terminal 20B, and the terminal 20C are basically the same, the terminal 20 will be described in the following description.
  • the terminal used by the user X is expressed as a terminal 20X
  • user information in a predetermined service associated with the user X or the terminal 20X is expressed as user information X.
  • the user information is information of a user associated with an account used by the user in a predetermined service.
  • the user information is, by way of example and not limitation, a user's name, a user's icon image, a user's age, a user's gender, a user's address, and a user's hobby, input by the user or given by a predetermined service. It includes information associated with the user, such as the user's preference and the user's identifier, and any one of these or a combination thereof may be used.
  • the server 10 has a function of providing a predetermined service to the terminal 20.
  • the server 10 may be any device as long as the information processing device can realize the functions described in each embodiment.
  • the server 10 includes, but is not limited to, a server device, a computer (for example, but not limited to, a desktop, laptop, tablet, etc.), a media computer platform (for example, but not limited to, a cable, a satellite set-top box, a digital video recorder). ), A handheld computing device (such as, but not limited to, a PDA, an email client, etc.), or any other type of computer, or communication platform.
  • the server 10 may be expressed as an information processing device. When it is not necessary to distinguish between the server 10 and the terminal 20, the server 10 and the terminal 20 may be expressed as information processing devices, respectively.
  • the POS system 50 (an example of an information processing terminal of a second company, without limitation) is, for example, a POS system operated by a company affiliated with a company (company) that operates the server 10.
  • the POS system 50 includes a barcode reader 50A (not limited, but an example of a code reader), a cash register (POS register, cash register) 50B, an office server 50C, and the like.
  • the barcode reader 50A reads a barcode such as a product package.
  • the cashier 50B acquires the unit price of the product corresponding to the barcode read by the barcode reader 50A from the product management data 511 stored in the office server 50C, and calculates the total amount of the transaction (sales) of one or more products.
  • the office server 50C notifies the server 10 of the transaction contents related to the server 10 among the transaction contents stored in the sales management data 512.
  • the barcode reader 50A and the cash register 50B in the POS system 50 may be, for example, known ones installed in existing stores.
  • the server 10 may be operated by, for example, a company that provides services such as an advertising agency business.
  • the POS system 50 may be operated by a company that sells products and services such as clothing, food, cosmetics, and financial products, for example.
  • the external server 60 provides, for example, a messaging service for transmitting and receiving contents such as messages and images between the terminals 20 to the terminals 20 owned by the user via the network 30.
  • the external server 60 distributes, for example, to the terminal 20 an advertisement related to an actual store where the POS system 50 is installed, using a service such as a Web site, a search site, mail, or SNS.
  • HW Hardware
  • the terminal 20 includes a control unit 21 (CPU: central processing unit (CPU)), a storage unit 28, a communication I / F 22 (interface), an input / output unit 23, and a display unit 24.
  • the input / output unit 23 may include a microphone 25, a speaker 26, a camera 27, a touch panel 29, and the like.
  • the components of the HW of the terminal 20 are interconnected via a bus B as an example and not by way of limitation.
  • the touch panel 29 is an example of an operation unit, and may be a keyboard hardware key, a pointing device such as a mouse, or the like instead of or in addition to the touch panel 29. Note that it is not essential that the HW configuration of the terminal 20 include all components. As an example and not by way of limitation, the terminal 20 may be configured to have no individual components or multiple components, such as a microphone 25, a camera 27, and the like.
  • the communication I / F 22 transmits and receives various data via the network 30.
  • the communication may be performed by wire or wirelessly, and any communication protocol may be used as long as mutual communication can be performed.
  • the communication I / F 22 has a function of executing communication with the server 10 via the network 30.
  • the communication I / F 22 transmits various data to the server 10 according to an instruction from the control unit 21. Further, the communication I / F 22 receives various data transmitted from the server 10 and transmits the data to the control unit 21. Further, the communication I / F 22 receives a radio wave from the beacon 40.
  • the communication I / F 22 may include a separate circuit for each communication standard, for example.
  • the communication I / F 22 may include a first wireless communication unit (first communication circuit) using BLE and a second communication unit (second communication circuit) performing communication using LTE.
  • the communication I / F 22 may communicate with the beacon 40 using the first communication unit and communicate with the server 10 via the network 30 using the second communication unit.
  • This configuration may be changed as appropriate, and any configuration described in at least the embodiments may be adopted.
  • the communication I / F 22 may be simply referred to as a communication unit. Further, when the communication I / F 22 is configured by a physically structured circuit, it may be expressed as a communication circuit.
  • the input / output unit 23 includes an input unit which is a device for inputting various operations on the terminal 20 and an output unit which is a device for outputting a processing result processed by the terminal 20.
  • the input unit and the output unit may be integrated, or may be separated into the input unit and the output unit.
  • the input unit is realized by any one or a combination of all types of devices that can receive an input from a user and transmit information related to the input to the control unit 21.
  • the input unit includes, for example and without limitation, hardware keys such as a touch panel, a touch display, and a keyboard, a pointing device such as a mouse, a camera (operation input via a moving image), and a microphone (operation input by voice).
  • the output unit is realized by any one or a combination of all types of devices capable of outputting the processing result processed by the control unit 21.
  • the output unit includes, for example and without limitation, a touch panel, a touch display, a speaker (audio output), a lens (for example, without limitation, 3D (three dimensions) output and a hologram output), and a printer.
  • the display unit 24 is realized by any one or a combination of all types of devices capable of displaying according to the display data written in the frame buffer.
  • the display unit 24 includes, for example and without limitation, a touch panel, a touch display, a monitor (for example, but not limited to, a liquid crystal display and an OELD (organic electroluminescence display)), a head mounted display (HDM: Head Mounted Display), a projection mapping, and a hologram. And a device capable of displaying an image, text information, or the like in the air or the like (or may be a vacuum). Note that these display units 24 may be capable of displaying display data in 3D.
  • the input / output unit 23 is a touch panel
  • the input / output unit 23 and the display unit 24 may be arranged to face each other with substantially the same size and shape.
  • the control unit 21 includes a physically structured circuit for executing a function realized by a code or an instruction included in a program, and includes, for example and without limitation, a data processing device built in hardware. Is realized by: Therefore, the control unit 21 may be expressed as a control circuit.
  • the control unit 21 includes, for example and without limitation, a central processing unit (CPU), a microprocessor, a processor core, a multiprocessor, an ASIC (application-specific integrated circuit), and an FPGA (field programmable). gate array).
  • CPU central processing unit
  • microprocessor a processor core
  • ASIC application-specific integrated circuit
  • FPGA field programmable gate array
  • the storage unit 28 has a function of storing various programs and various data required for the operation of the terminal 20.
  • the storage unit 28 includes, without limitation, various storage media such as a hard disk drive (HDD), a solid state drive (SSD), a flash memory, a random access memory (RAM), and a read only memory (ROM). Further, the storage unit 28 may be expressed as a memory.
  • the terminal 20 stores the program P in the storage unit 28 and executes the program P so that the control unit 21 executes processing as each unit included in the control unit 21. That is, the program P stored in the storage unit 28 causes the terminal 20 to realize each function executed by the control unit 21.
  • the microphone 25 is used for inputting audio data.
  • the speaker 26 is used for outputting audio data.
  • the camera 27 is used for acquiring moving image data.
  • the server 10 includes a control unit 11 (CPU), a storage unit 15, a communication I / F 14 (interface), an input / output unit 12, and a display (display unit) 13.
  • the components of the HW of the server 10 are interconnected via a bus B, for example and not limitation.
  • the HW of the server 10 does not necessarily include all components as a configuration of the HW of the server 10.
  • the HW of the server 10 may be configured to have no display 13.
  • the control unit 11 includes a physically structured circuit for executing a function realized by a code or an instruction included in a program, and includes, for example and without limitation, a data processing device built in hardware. Is realized by:
  • the control unit 11 is typically a central processing unit (CPU), and may be a microprocessor, a processor core, a multiprocessor, an ASIC, or an FPGA. However, in the present disclosure, the control unit 11 is not limited to these.
  • the storage unit 15 has a function of storing various programs and various data necessary for the operation of the server 10.
  • the storage unit 15 is realized by various storage media such as an HDD, an SSD, and a flash memory.
  • the storage unit 15 is not limited to these. Further, the storage unit 15 may be expressed as a memory.
  • the communication I / F 14 transmits and receives various data via the network 30.
  • the communication may be performed by wire or wirelessly, and any communication protocol may be used as long as mutual communication can be performed.
  • the communication I / F 14 has a function of executing communication with the terminal 20 via the network 30.
  • the communication I / F 14 transmits various data to the terminal 20 according to an instruction from the control unit 11. Further, the communication I / F 14 receives various data transmitted from the terminal 20 and transmits the data to the control unit 11.
  • the communication I / F 14 may be simply referred to as a communication unit. Further, when the communication I / F 14 is configured by a physically structured circuit, it may be expressed as a communication circuit.
  • the input / output unit 12 is realized by a device that inputs various operations to the server 10.
  • the input / output unit 12 is realized by any one or a combination of all types of devices that can receive an input from a user and transmit information related to the input to the control unit 11.
  • the input / output unit 12 is typically realized by a hardware key represented by a keyboard or the like, or a pointing device such as a mouse.
  • the input / output unit 12 may include, for example, but not limited to, a touch panel, a camera (operation input through a moving image), and a microphone (operation input by voice). However, in the present disclosure, the input / output unit 12 is not limited to these.
  • the display 13 is typically realized by a monitor (a liquid crystal display or an OELD (organic electroluminescence display) by way of example and not limitation).
  • the display 13 may be a head-mounted display (HDM) or the like.
  • HDM head-mounted display
  • these displays 13 may be capable of displaying display data in 3D.
  • the display 13 is not limited to these.
  • the server 10 stores the program P in the storage unit 15 and executes the program P so that the control unit 11 executes processing as each unit included in the control unit 11. That is, the program P stored in the storage unit 15 causes the server 10 to realize each function executed by the control unit 11.
  • the hardware configuration of the office server 50C and the external server 60 of the POS system 50 may be the same as the hardware configuration of the server 10.
  • the terminal 20, the office server 50 ⁇ / b> C, the external server 60, and / or the CPU of the server 10 will be described as being implemented by executing the program P.
  • control unit 21 of the terminal 20 and / or the control unit 11 of the server 10 are not only a CPU but also a logic circuit formed on an integrated circuit (IC (Integrated Circuit) chip, LSI (Large Scale Integration)) or the like. Each processing may be realized by (hardware) or a dedicated circuit. In addition, these circuits may be realized by one or a plurality of integrated circuits, and the plurality of processes described in each embodiment may be realized by one integrated circuit. Further, the LSI may be referred to as a VLSI, a super LSI, an ultra LSI, or the like, depending on the degree of integration. Therefore, the control unit 21 may be expressed as a control circuit.
  • the program P (software program / computer program) of each embodiment of the present disclosure may be provided in a state stored in a computer-readable storage medium.
  • the storage medium can store the program in a “temporary tangible medium”.
  • the storage medium is, where appropriate, one or more semiconductor-based or other integrated circuits (ICs), such as, but not limited to, a field programmable gate array (FPGA) or an application specific IC (ASIC). ), Hard disk drive (HDD), hybrid hard drive (HHD), optical disk, optical disk drive (ODD), magneto-optical disk, magneto-optical drive, floppy diskette, floppy disk drive (FDD), magnetic It may include a tape, a solid state drive (SSD), a RAM drive, a secure digital card or drive, any other suitable storage medium, or a suitable combination of two or more.
  • a storage medium may be volatile, non-volatile, or a combination of volatile and non-volatile, where appropriate.
  • the storage medium is not limited to these examples, and may be any device or medium as long as the program P can be stored. Further, the storage medium may be expressed as a memory.
  • the server 10 and / or the terminal 20 read the program P stored in the storage medium and execute the read program P to realize the functions of the plurality of functional units described in each embodiment.
  • the program P of the present disclosure may be provided to the server 10 and / or the terminal 20 via an arbitrary transmission medium (a communication network, a broadcast wave, or the like) capable of transmitting the program.
  • the server 10 and / or the terminal 20 realize the functions of the plurality of functional units described in each embodiment by executing the program P downloaded via the Internet or the like without limitation.
  • the embodiments of the present disclosure can also be realized in the form of a data signal embedded in a carrier wave, in which the program P is embodied by electronic transmission.
  • At least a part of the processing in the server 10, the office server 50C, the external server 60, and / or the terminal 20 may be realized by cloud computing including one or more computers.
  • the server 10 may perform at least a part of the processing in the office server 50C, the external server 60, the terminal 20, and the external server 60. In this case, the server 10 may perform at least a part of the processing of each functional unit of the office server 50C, the external server 60, and the control unit 21 of the terminal 20.
  • the server 20, the office server 50 ⁇ / b> C, and the external server 60 may be configured to perform at least a part of the processing by the terminal 20.
  • the terminal 20 may be configured to perform at least a part of the processing of the functional units of the control unit 11, the office server 50C, and the external server 60 of the server 10.
  • the configuration of the determination in the embodiment of the present disclosure is not essential, and a predetermined process is performed when the determination condition is satisfied, or a predetermined process is performed when the determination condition is not satisfied. May be.
  • the program of the present disclosure includes, without limitation, script languages such as ActionScript and JavaScript (registered trademark), object-oriented programming languages such as Objective-C and Java (registered trademark), and markup languages such as HTML5.
  • script languages such as ActionScript and JavaScript (registered trademark)
  • object-oriented programming languages such as Objective-C and Java (registered trademark)
  • markup languages such as HTML5.
  • the input / output unit 23 receives various operations from the user of the terminal 20 and outputs the operation to the control unit 21. For example, but not limited to, a user operation is received by the touch panel 29 of the terminal 20 and output to the control unit 21.
  • the control unit 21 performs control to display the content received from the server 10 on the display unit 24 based on the received operation by the user.
  • the control unit 21 performs a process for using various services provided by the external server 60, such as SNS (Social Networking Service).
  • SNS Social Networking Service
  • the communication I / F 22 (communication unit) transmits and receives data to and from the server 10 and the like according to the instruction of the control unit 21.
  • the server 10 stores the barcode management data 151, the user management data 152, the privilege data 153, the advertisement total data 154, and the like in the storage unit 15. Each data stored in the storage unit 15 will be described later.
  • the control unit 11 restricts the number of the barcode of a predetermined standard for merchandise management that can include the ID of the business entity supplying the merchandise and the ID of the merchandise to a predetermined period, Assign to users.
  • the control unit 11 associates the user ID of the user of the terminal 20 (an example of identification information of the terminal without limitation) with the assigned number or the like and stores the user ID in the user management data 152.
  • control unit 11 assigns one of the bar code numbers included in the transaction data received from the POS system 50 to the user ID of the user of the terminal 20. Convert.
  • control unit 11 converts the predetermined privilege included in the transaction data received from the POS system 50 according to the transaction amount, the transaction store, and the transaction company by the conversion unit 112. Is given to the user associated with the given user ID. Further, the control unit 11 sets the amount to be paid from the business operator of the POS system 50 to the business operator of the external server 60 based on the effect of the advertisement by the external server 60 which has triggered the barcode allocation. .
  • the communication I / F 14 (communication unit) communicates with the terminal 20, the office server 50C of the POS system 50, and the external server 60 according to the instruction of the control unit 11.
  • the terminal 20 receives an advertisement from the external server 60 while using the service provided by the external server 60.
  • the server 10 stores, for example, a barcode for merchandise management based on a standard that is widely used in physical stores. Are assigned to the user of the terminal 20 within a predetermined period. Then, the server 10 determines the user who has made the transaction from the bar code number included in the transaction data at the actual store.
  • the barcode for merchandise management in association with the number of the barcode for merchandise management, it manages the business entity that delivered the advertisement that triggered the delivery of the barcode to the terminal 20, and based on the transaction at the actual store, paid a reward for the advertisement.
  • the reward for the advertisement can be appropriately set when the user makes a transaction at the actual store by the advertisement for the user. Therefore, as a result, the processing load on the server 10, the POS system 50, and the external server 60 can be reduced.
  • FIG. 2 is a diagram illustrating an example of a processing sequence of the communication system 1 according to the embodiment.
  • the external server 60 Prior to the processing shown in FIG. 2, the external server 60 performs user authentication and the like, accepts login from the account of the user of the terminal 20, and permits the terminal 20 to use the messaging service and the like. .
  • step S101 the terminal 20 uses a service provided by the business operator of the external server 60 (not limited but an example of a first company).
  • the terminal 20 may display, for example, a website provided by the external server 60, content transmitted / received by the messaging service, or the like in response to a user operation.
  • the external server 60 transmits an advertisement relating to the actual store to the terminal 20 (Step S102).
  • the external server 60 distributes an advertisement to the terminal 20 using, for example, the SNS and the site search service (search site) provided by the external server 60.
  • the advertisement may include, for example, information such as the name of the company that is holding the predetermined campaign, the name of the actual store, and the products targeted for the campaign.
  • the user ID of the terminal 20 may be a user ID used when logging in to the external server 60.
  • the terminal 20 displays the received advertisement on the screen (Step S103).
  • the user of the terminal 20 knows the content of the displayed advertisement, moves to a predetermined physical store, and brings a desired product to the installation location of the cash register 50B.
  • the terminal 20 receives an operation for displaying a barcode from the user (step S104).
  • the terminal 20 receives, for example, an operation of pressing the displayed advertisement.
  • the terminal 20 transmits a barcode issuance request to the server 10 (step S105).
  • the barcode issuance request includes the advertisement company ID and the user ID of the user of the terminal 20 included in the information of the link of the advertisement and the like.
  • the server 10 can acquire information such as the distribution source of the advertisement that triggered the display of the barcode.
  • information on the communication address of the terminal 20 or information for starting communication between the terminal 20 and the server 10 (not limited to the communication between the terminal 20 and the server 10). An example of information for communication.) Is transmitted.
  • FIG. 3 is a diagram illustrating an example of the barcode management data 151 according to the embodiment.
  • the server 10 assigns a barcode number in the “assignable” state from the barcode management data 151 shown in FIG.
  • the barcode management data 151 stores a state and an expiration date in association with the barcode number.
  • the bar code number is a number that includes a business identification code and a product code, and is, for example, a product identification number that indicates which business product and which product conforms to international bar code standards.
  • international bar code standards for example, a JAN (Japanese Article Number) code, an EAN (European Article Number) code, a UPC (Universal Product Code) code, or the like may be used. Further, a code of another standard may be used. In the case of the JAN code, 100,000 numbers can be used for one company. In this case, the company that operates the server 10 acquires the company code (GS1 code) from the organization that manages the JAN code in advance. Accordingly, the barcode associated with the user ID can be read without changing the barcode reader 50A of the POS system 50 conventionally installed in the store.
  • GS1 code company code
  • the state is a state of assignment to a barcode number, and has a state of “assigning”, “waiting”, and “assignable”. “Allocating” indicates that a number is assigned to a predetermined user. “Waiting” indicates that the number is in a predetermined waiting period after the expiration date of the assignment, and the number cannot be assigned to another user. “Assignable” indicates that the server 10 is in a state where numbers can be assigned to users.
  • the expiration date is the expiration date of the barcode assigned by the server 10 to the user.
  • the terminal 20 may not display the barcode after the expiration date has passed. Further, the terminal 20 may display that the received barcode cannot be used when the expiration date has passed. Thus, the communication using the barcode whose expiration date has passed can be reduced, so that the load on the server 10 and the POS system 50 can be reduced. It is not always necessary to set the expiration date.
  • the predetermined waiting period until the state is changed (transitioned) from the “standby” state to the “assignable” state may be set in advance by the administrator of the server 10.
  • the server 10 may automatically determine the barcode issuance frequency based on the barcode issuance frequency in the server 10 and the number of barcode numbers managed in the barcode management data 151.
  • the server 10 has, for example, a bar code based on the statistical data, which has the highest bar code issuance frequency of 50,000 per hour during the busiest time, and the bar code managed by the bar code management data 151.
  • Server 100 may determine that the waiting period is one hour.
  • the expiration date of barcodes to be issued next time and At least one of the waiting periods may be shortened.
  • the user to whom the barcode is assigned can be appropriately specified.
  • the barcode whose expiration date has passed is not erased by the terminal 20 due to a time lag of the terminal 20 or the like, the barcode is used, or after the barcode is read by the POS system 50.
  • the user who has used the barcode can be appropriately specified even if the transaction is not completed within the expiration date.
  • FIG. 4 is a diagram illustrating an example of the user management data 152 according to the embodiment.
  • the user management data 152 stores a barcode number (an example of information related to code information, not limitation), an expiration date, and an advertising company ID in association with the user ID and the assignment date and time.
  • the user ID is identification information of the user of the terminal 20.
  • the user ID may be, for example, an ID of the terminal 20, a telephone number of the terminal 20, an SNS account ID in the user's server 10, or the like.
  • the assignment date and time is the time when the server 10 assigned the barcode number to the user.
  • the barcode number is a barcode number assigned by the server 10 to the user.
  • the expiration date is the expiration date of the barcode assigned by the server 10 to the user.
  • the advertising company ID is identification information of the company of the external server 60, which is included in the barcode issuance request received from the terminal 20.
  • the server 10 transmits the assigned barcode number and the information on the expiration date of the barcode to the terminal 20 (Step S108).
  • the server 10 may transmit the information of the barcode number and the expiration date to the terminal 20 via the external server 60. Further, the server 10 may transmit a barcode image (an example of code information without limitation) to the terminal 20 indicating the assigned barcode number.
  • FIG. 5 is a diagram illustrating an example of a display screen of a barcode and an expiration date on the terminal 20 according to the embodiment.
  • a bar code is displayed in an area 501
  • an expiration date is displayed in an area 502.
  • FIG. 6 is a diagram illustrating an example of a barcode displayed on terminal 20.
  • FIG. 6 shows an example of the JAN code.
  • the first seven-digit number 601 is a number indicating a company
  • the next five-digit number 602 is a number indicating a product.
  • the last one-digit number 603 is a check digit for confirming whether or not the barcode has been correctly read.
  • the expiration date displayed in the area 502 may be the remaining time instead of the time.
  • the POS system 50 reads the barcode displayed on the terminal 20 with the barcode reader 50A (Step S110).
  • the POS system 50 refers to the merchandise management data 511 and acquires the merchandise name and the price associated with the read barcode number (step S111).
  • FIG. 7 is a diagram illustrating an example of the product management data 511 according to the embodiment.
  • the product management data 511 stores a company name, a product name, and a price in association with the barcode number.
  • the company name is, for example, the name of the company indicated by the first seven digits of the JAN code.
  • the product name is, for example, a product name indicated by a five-digit number following the first seven digits of the JAN code.
  • the company name and the product name are stored for the barcode number, but need not always be stored. As shown in FIG. 7, it is not necessary to store only the company L as the company name and to store the member L as the product name. Alternatively, only the L member of society may be stored in the product name.
  • the price is the price of the product.
  • the price is set to 0 yen (free) for the bar code number managed by the bar code management data 151 used by the company operating the server 10. Accordingly, even if the server 10 reads the barcode issued to the user, the barcode is not charged at the cash register 50B.
  • the POS system 50 also reads a barcode for each actual product brought by the user of the terminal 20 to the cashier 50B, and acquires a product name and a price corresponding to the read barcode.
  • the barcode displayed on the terminal 20 and the barcode of each actual product may be read in any order.
  • FIG. 8 is a diagram illustrating an example of a receipt according to the embodiment.
  • the date and time (transaction date and time) 801 at which the receipt is issued each set 802 of a product name, a price, and a barcode number corresponding to each barcode read by the cash register 50B, and a total amount 803 are printed.
  • the receipt of FIG. The company L in the example of FIG. 8 and the product name (member in the example of FIG. 8) are not printed on the receipt.
  • the POS system 50 stores the transaction data indicating the content of the transaction (not limited but an example of purchase information) in the sales management data 512 (step S113).
  • FIG. 9 is a diagram showing an example of the sales management data 512 according to the embodiment.
  • Each transaction data is stored in the sales management data 512.
  • the transaction data includes items such as a transaction date and time, a group of barcode numbers, and a group of money amounts in association with the store ID and the transaction ID, for example.
  • the store ID is identification information of the actual store where the transaction was performed.
  • the store ID may include the ID of a business operator that operates the actual store where the transaction was performed.
  • the transaction ID is identification information of the transaction, and is, for example, identification information for each payment at the cash register 50B.
  • the bar code number group and amount group are the bar code number and amount of each traded product.
  • the POS system 50 extracts transaction data including the barcode number managed by the server 10 from the sales management data 512 (step S114).
  • transaction data 621 including a bar code number whose first seven digits of the JAN code are “XXXXXXXX” in a bar code number group is extracted.
  • the transaction data includes a transaction date and time, a bar code number group, and a money amount group in association with the store ID and the transaction ID.
  • the POS system 50 transmits the store ID and the extracted transaction data to the server 10 (Step S115).
  • the server 10 extracts, from each barcode number included in the received transaction data, a number that matches the barcode number managed by the server 10 (step S116).
  • the server 10 refers to the user management data 152 and obtains a barcode number, a user ID corresponding to the transaction date and time, and an advertising company ID (step S117).
  • the server 10 determines that the transaction date and time included in the received transaction data is within the allocation invalid date and time that is the date and time obtained by adding a predetermined waiting period to the expiration date from the allocation date and time, and The user ID and the advertising company ID associated with the barcode number included in the URL may be acquired.
  • the transaction date and time is “2017/5/30 @ 16: 25”, and in the example of the user management data 152 in FIG.
  • the user ID of “MID001” The assignment date and time is “2017/5/30 @ 15: 21”, and the expiration date is “2017/5/30 @ 16: 21”.
  • the predetermined waiting period is set to one hour
  • the assignment invalid date and time is “2017/5/30 @ 17: 21”. That is, in this case, since no other user is assigned a number until “2017/5/30 @ 17: 21”, the user ID of “MID001” and the advertising company ID of “KID001” are acquired. .
  • FIG. 10 is a diagram illustrating an example of control relating to barcode numbers according to the embodiment.
  • the server 10 uses the barcode management data 151 to assign a number in the “assignable” state to a user, the server 10 stores the expiration date in association with the number and sets the state of the number to “assigning”. To the state. Then, when the expiration date has passed, the status of the number is changed to the “waiting” status, and after the expiration date, the status of the number is changed to “assignment invalid date and time” which is a date and time obtained by adding a predetermined standby period. To "assignable" state.
  • the terminal 20 displays the barcode on the screen when the number is assigned to the user, and hides the barcode display after the expiration date, and does not display the barcode thereafter.
  • the use of the number by the POS system 50 may be treated as valid by the server 10. In this way, by allocating one barcode fluidly, the amount of issued barcodes can be reduced.
  • the server 10 refers to the privilege data 153, and gives a predetermined privilege according to the transaction data to the user associated with the user ID (step S118).
  • the server 10 transmits the information of the granted privilege to the terminal 20 of the user.
  • a privilege (merit) can be provided to a user who has transacted at an actual store by an advertisement distributed from the external server 60.
  • the server 10 may transmit the information of the granted privilege to the user terminal 20 via the external server 60.
  • the server 10 may also transmit to the terminal 20 a message related to a visit to an actual store using the barcode. Thereby, the user of the terminal 20 can be notified that the visit to the actual store has been grasped.
  • the server 10 acquires the name of the store associated with the store ID from the storage unit 15 and instructs the terminal 20 of the user associated with the user ID acquired in the process of step S117 to display “Thank you for using the XX store. Thank you. "
  • the server 10 may transmit a message related to a visit to an actual store using the barcode to the terminal 20 using a service such as a messaging service provided by the external server 60.
  • FIG. 11 is a diagram illustrating an example of the privilege data 153 according to the embodiment.
  • the privilege data 153 stores a company ID, a store ID, a campaign period, and privilege contents.
  • the privilege data 153 may be set in advance, for example, by a request from a business operator that operates the POS system 50, which is a partner of the business operator that operates the server 10.
  • the company ID is an ID of a company operating the POS system 50.
  • the privilege content is information indicating the content of the privilege granted to the user when the transaction date and time is within the campaign period.
  • FIG. 11 it is shown that, when the user purchases at the store with the store ID “101” within the predetermined campaign period, points corresponding to 10% of the total amount are given to the user.
  • the points are, for example, contents such as stamps that can be used on the SNS service provided by the external server 60 or the server 10, a shopping site outside the business partner of the server 10, or merchandise at a physical store. It may be made available for payment or the like
  • the business operating the actual store provides the business operating the server 10 with an advertisement fee or an introduction fee according to the purchase amount or the like of the user who purchased the product or the like at the real store by the advertisement distributed from the server 10.
  • the company that operates the server 10 by paying a predetermined reward as a point may return a part of the reward to the user.
  • FIG. 12 is a diagram illustrating an example of the advertisement total data 154 according to the embodiment.
  • the advertisement totaling data 154 includes a user ID, a store ID, a bar code number group, and a money amount group in association with the advertisement company ID.
  • the server 10 generates the advertisement totaling data 154 of FIG. 12 based on the received transaction data, the user ID acquired in the process of step S117, and the advertising company ID. Thereby, the data of the products purchased by the user at the actual store using the barcode can be totaled.
  • the server 10 sets an amount (advertisement price) to be paid to each advertising company related to each advertising company ID from the company operating the POS system 50 based on the effect of the advertisement (step S120). ).
  • the advertisement for the user can appropriately set the reward for the advertisement when the user makes a transaction at the actual store. Therefore, as a result, the processing load on the server 10, the POS system 50, and the external server 60 can be reduced.
  • This amount may be paid in a currency such as yen, or may be paid in electronic money available in a predetermined store, virtual currency, or the like.
  • the server 10 calculates the advertising fee paid by the business operator operating the POS system 50 based on the transaction at the actual store where the barcode is used in the process of step S120, and at least a part of the paid advertising fee. May be paid to each advertising business. Thereby, the advertisement fee paid by the company operating the POS system 50 can be calculated based on the effect of the advertisement on the transaction at the actual store.
  • the server 10 may, for example, send the advertisement of each advertising company from the company operating the POS system 50 to each of the advertising companies based on the number of times of transactions at the actual store using the barcode.
  • the amount to be paid may be set.
  • a predetermined amount for example, 10 yen
  • the server 10 operates the POS system 50 in the process of step S120 based on, for example, the total amount of the transactions made at the actual store using the barcode by the advertisement of each advertising company.
  • the amount paid by each of the advertising businesses to each advertising business may be set. That is, when the purchase price of the user is large, the setting may be made such that the price paid by the business operator operating the POS system 50 to each advertising business becomes large. In this case, a predetermined ratio (for example, 1%) to the amount of the transaction may be set to be paid to the advertising business.
  • a predetermined privilege may be set for each product targeted for the campaign.
  • the server 10 sets the contents of the privilege in association with the bar code number indicating the product targeted for the campaign in the privilege data 153 shown in FIG. 11, and according to the price of the product included in the transaction data, etc. May be given.
  • the server 10 may authenticate the user using the barcode based on the location information of the terminal 20 that has acquired the barcode and the location information of the actual store where the barcode has been used.
  • the terminal 20 when transmitting the barcode issuance request to the server 10 in the process of step S105, the terminal 20 also transmits the current position information of the terminal 20 to the server 10.
  • the server 10 stores the position information of the terminal 20 in the user management data 152 in association with the assigned barcode information in the process of step S107.
  • the server 10 acquires the position of the actual store where the barcode is used, or the current position of the terminal 20 received from the terminal 20 when the barcode is used, and the barcode.
  • a predetermined privilege corresponding to the transaction data is provided. . Thereby, it can be verified that the user who has acquired the barcode is the same as the user who has used the barcode.
  • the server 10 may transmit a report based on the advertisement total data 154 of FIG. 12 to a company that operates the POS system 50 by using an email or the like.
  • the server 10 may transmit, for example, a report including information such as the total amount of the purchase amount for each advertising agent ID.
  • the server 10 acquires information indicating the user's attributes such as the user's age, gender, place of residence, and the like, associated with the user ID, from the external server 60, and obtains the information of the user's attributes and advertisement company IDs.
  • a report including information such as the total purchase price may be transmitted. This allows the business operator operating the POS system 50 to determine which advertisement business has a high advertising effect.
  • FIG. 13 is a flowchart illustrating an example of a report creation process based on the advertisement total data 154 according to the embodiment.
  • the server 10 refers to the advertisement totaling data 154, and calculates the total purchase amount for each of the advertisement company ID and the store ID.
  • the server 10 acquires from the external server 60 information indicating a user attribute corresponding to the user ID included in the advertisement total data 154 (Step S202).
  • the server 10 calculates statistical data based on the attribute of the user (Step S203).
  • the server 10 generates report data including the various types of calculated information (step S204), and ends the report creation processing.
  • FIGS. 14A and 14B are diagrams illustrating an example of a report according to the embodiment.
  • the total amount of the purchase amount in the actual store of the company operating the POS system 50 which is the store ID of “101”, in the actual store by the advertisement using the advertisement company ID of “KID001” is “ 785460 "circle.
  • the total purchase price of men is 67% of "785460" yen.
  • the total purchase price of the “teens” user is 29% of the “785460” yen.
  • the advertisement with the advertisement company ID of “KID001” is the actual store of the company that operates the POS system 50 that is the store ID of “101”, and is indicated by the bar code number of “XXXXXXY00001Z”. It is shown that the total purchase amount of the product in the predetermined period is “385420” yen. In addition, it is shown that the total purchase price of men is 72% of the “385420” yen as a ratio of the sex to the total purchase price of this product. Also, as an age ratio with respect to the total purchase price of this product, it is shown that the total purchase price of the “teens” user is 20% of “385420” yen.
  • the business operator that operates the POS system 50 can determine which user class has made a transaction in the actual store by which advertisement business advertisement.
  • a bar code number for product management conforming to a standard widely used in an actual store is provided to a user of the terminal 20 within a predetermined period. assign. Then, the user who has made the transaction is determined from the bar code number included in the transaction data at the actual store. This makes it possible to relatively easily acquire information on the user who has made a transaction at the actual store. Further, since information on the user who has made a transaction at the actual store can be acquired relatively easily, as a result, the processing load on the server 10, the POS system 50, and the external server 60 can be reduced.
  • the company manages the business that delivered the advertisement that triggered the delivery of the bar code to the terminal 20, and based on the transaction at the actual store, paid the advertisement. Set.
  • the reward for the advertisement can be appropriately set when the user makes a transaction at the actual store by the advertisement for the user. Therefore, as a result, the processing load on the server 10, the POS system 50, and the external server 60 can be reduced.

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Abstract

Provided is an information processing method to be performed by an information processing device, wherein: information that is for communication between the information processing device and a terminal for displaying information from a first business and that is transmitted by the terminal in response to an operation on the terminal being performed by the user of the terminal is received by a communication part from the terminal; code information is transmitted by the communication part to the terminal; information relating to the code information is associated with information relating to the first business; when a code reader reads the code information being displayed in a display region of the terminal, the communication part accordingly receives information relating to the code information transmitted from an information processing terminal of a second business differing from the first business; and an amount to be paid to the first business is set on the basis of the reception of the information relating to the code information.

Description

情報処理方法、プログラム、及び情報処理装置Information processing method, program, and information processing apparatus
 本開示は、情報処理方法、プログラム、及び情報処理装置に関する。 The present disclosure relates to an information processing method, a program, and an information processing device.
 従来、ユーザ端末をポイントカード代わりとして利用できるシステムが知られている。(例えば、特許文献1を参照)。しかし、ユーザが実店舗での取引した場合に、取引に対する実店舗への報酬について十分検討されていなかった。 シ ス テ ム Conventionally, systems that can use a user terminal as a substitute for a point card are known. (See, for example, Patent Document 1). However, when a user makes a transaction at an actual store, the reward to the actual store for the transaction has not been sufficiently considered.
特開2003-256704号公報JP 2003-256704 A
 本発明の第1の態様によると、情報処理装置による情報処理方法であって、第1企業による情報を表示する端末が、前記端末のユーザによる前記端末への操作に応答して送信する、前記端末と前記情報処理装置とで通信するための情報を前記端末から通信部により受信し、前記端末に対してコード情報を前記通信部により送信し、前記コード情報に関連する情報と、前記第1企業に関する情報とを関連付け、前記端末の表示領域に表示された前記コード情報がコードリーダに読み取られたことに基づき、前記第1企業とは異なる第2企業の情報処理端末から送信された前記コード情報に関連する情報を前記通信部により受信し、前記コード情報に関連する情報の受信に基づき、前記第1企業に対して支払う金額を設定する。 According to a first aspect of the present invention, there is provided an information processing method using an information processing device, wherein a terminal displaying information by a first company transmits the information in response to an operation performed on the terminal by a user of the terminal. A communication unit that receives information for communicating between the terminal and the information processing apparatus from the terminal, transmits code information to the terminal by the communication unit, and stores information related to the code information; The code transmitted from an information processing terminal of a second company different from the first company based on that the code information displayed on the display area of the terminal is read by a code reader in association with information about the company. Information related to information is received by the communication unit, and an amount to be paid to the first company is set based on the reception of the information related to the code information.
 本発明の第2の態様によると、情報処理装置のコンピュータによって実行されるプログラムであって、第1企業による情報を表示する端末が、前記端末のユーザによる前記端末への操作に応答して送信する、前記端末と前記情報処理装置とで通信するための情報を前記端末から通信部により受信する処理と、前記端末に対してコード情報を前記通信部により送信する処理と、前記コード情報に関連する情報と、前記第1企業に関する情報とを関連付ける処理と、前記端末の表示領域に表示された前記コード情報がコードリーダに読み取られたことに基づき、前記第1企業とは異なる第2企業の情報処理端末から送信された前記コード情報に関連する情報を前記通信部により受信する処理と、前記コード情報に関連する情報の受信に基づき、前記第1企業に対して支払う金額を設定する処理とを実行させる。 According to a second aspect of the present invention, there is provided a program executed by a computer of an information processing apparatus, wherein a terminal displaying information by a first company is transmitted in response to an operation on the terminal by a user of the terminal. A process of receiving information for communication between the terminal and the information processing device from the terminal by the communication unit, a process of transmitting code information to the terminal by the communication unit, and a process related to the code information. A second company different from the first company based on the process of associating the information to be performed with the information on the first company and the code reader reading the code information displayed on the display area of the terminal. A process of receiving information related to the code information transmitted from the information processing terminal by the communication unit, based on the reception of the information related to the code information, To execute a process of setting the amount paid to the serial first company.
 本発明の第3の態様によると、情報処理装置であって、第1企業による情報を表示する端末が、前記端末のユーザによる前記端末への操作に応答して送信する、前記端末と前記情報処理装置とで通信するための情報を前記端末から受信し、前記端末に対してコード情報を送信し、前記端末の表示領域に表示された前記コード情報がコードリーダに読み取られたことに基づき、前記第1企業とは異なる第2企業の情報処理端末から送信された前記コード情報に関連する情報を受信する通信部と、前記コード情報に関連する情報と、前記第1企業に関する情報とを関連付ける関連付け部と、前記コード情報に関連する情報の受信に基づき、前記第1企業に対して支払う金額を設定する制御部とを備える。 According to a third aspect of the present invention, there is provided an information processing apparatus, wherein the terminal for displaying information by the first company transmits the terminal in response to an operation performed on the terminal by a user of the terminal. Information for communicating with the processing device is received from the terminal, code information is transmitted to the terminal, based on that the code information displayed in the display area of the terminal is read by a code reader, A communication unit that receives information related to the code information transmitted from an information processing terminal of a second company different from the first company, and associates information related to the code information with information related to the first company. An associating unit; and a control unit that sets an amount to be paid to the first company based on reception of information related to the code information.
本開示の一実施形態における通信システムの構成を示す図である。1 is a diagram illustrating a configuration of a communication system according to an embodiment of the present disclosure. 実施形態に係る通信システムの処理のシーケンスの一例を示す図である。FIG. 5 is a diagram illustrating an example of a processing sequence of the communication system according to the embodiment. 実施形態に係るバーコード管理データの一例を示す図である。FIG. 4 is a diagram illustrating an example of barcode management data according to the embodiment. 実施形態に係るユーザ管理データの一例を示す図である。FIG. 4 is a diagram illustrating an example of user management data according to the embodiment. 実施形態に係る端末におけるバーコード及び有効期限の表示画面の一例を示す図である。It is a figure showing an example of a display screen of a barcode and an expiration date in a terminal concerning an embodiment. 実施形態に係る端末に表示されるバーコードの一例について説明する図である。It is a figure explaining an example of a barcode displayed on a terminal concerning an embodiment. 実施形態に係る商品管理データの一例を示す図である。It is a figure showing an example of merchandise management data concerning an embodiment. 実施形態に係るレシートの一例を示す図である。It is a figure showing an example of the receipt concerning an embodiment. 実施形態に係る販売管理データの一例を示す図である。It is a figure showing an example of sales management data concerning an embodiment. 実施形態に係るバーコードの番号に関する制御の例について説明する図である。It is a figure explaining an example of control about a barcode number concerning an embodiment. 実施形態に係る特典データの一例を示す図である。It is a figure showing an example of privilege data concerning an embodiment. 実施形態に係る広告集計データの一例を示す図である。It is a figure showing an example of advertising total data concerning an embodiment. 実施形態に係る広告集計データに基づくレポートの作成処理の一例を示すフローチャートである。It is a flow chart which shows an example of report creation processing based on advertising total data concerning an embodiment. 実施形態に係るレポートの一例について説明する図である。FIG. 5 is a diagram illustrating an example of a report according to the embodiment. 実施形態に係るレポートの一例について説明する図である。FIG. 5 is a diagram illustrating an example of a report according to the embodiment.
<法的事項の遵守>
 本明細書に記載の開示は、通信の秘密など、本開示の実施に必要な実施国の法的事項遵守を前提とすることに留意されたい。
<Compliance with legal matters>
It should be noted that the disclosure herein is subject to compliance with the legal requirements of the country of implementation necessary for the practice of this disclosure, including communication secrets.
 本開示に係る情報処理方法を実施するための実施形態について、図面を参照して説明する。 An embodiment for implementing the information processing method according to the present disclosure will be described with reference to the drawings.
<システム構成>
 図1は、本開示の一実施形態に係る通信システム1の構成を示す図である。図1に開示されるように、通信システム1では、ネットワーク30を介してサーバ10と、端末20(端末20A,端末20B,端末20C)と、POS(Point Of Sales)システム50-1、50-2、・・・(以下で、それぞれを区別する必要がない場合は、単に「POSシステム50」と称する。)と、外部サーバ60-1、60-2、・・・(以下で、それぞれを区別する必要がない場合は、単に「外部サーバ60」と称する。)とが接続される。なお、ネットワーク30に接続される端末20、POSシステム50、外部サーバ60の数は限定されない。
<System configuration>
FIG. 1 is a diagram illustrating a configuration of a communication system 1 according to an embodiment of the present disclosure. As disclosed in FIG. 1, in the communication system 1, the server 10, the terminals 20 ( terminals 20A, 20B, and 20C) and the POS (Point Of Sales) systems 50-1 and 50- (Hereinafter, simply referred to as “POS system 50” when there is no need to distinguish between them) and external servers 60-1, 60-2,. If there is no need to distinguish between them, it is simply referred to as “external server 60”). The number of terminals 20, POS system 50, and external server 60 connected to network 30 is not limited.
 ネットワーク30は、1以上の端末20と、1以上のサーバ10と、1以上のPOSシステム50と、1以上の外部サーバ60を接続する役割を担う。すなわち、ネットワーク30は、端末20がサーバ10等に接続した後、データを送受信することができるように接続経路を提供する通信網を意味する。 The network 30 has a role of connecting one or more terminals 20, one or more servers 10, one or more POS systems 50, and one or more external servers 60. That is, the network 30 means a communication network that provides a connection path so that data can be transmitted and received after the terminal 20 connects to the server 10 or the like.
 ネットワーク30のうちの1つまたは複数の部分は、有線ネットワークや無線ネットワークであってもよい。ネットワーク30は、限定でなく例として、アドホック・ネットワーク(ad hoc network)、イントラネット、エクストラネット、仮想プライベート・ネットワーク(virtual private network:VPN)、ローカル・エリア・ネットワーク(local area network:LAN)、ワイヤレスLAN(wireless LAN:WLAN)、広域ネットワーク(wide area network:WAN)、ワイヤレスWAN(wireless WAN:WWAN)、大都市圏ネットワーク(metropolitan area network:MAN)、インターネットの一部、公衆交換電話網(Public Switched Telephone Network:PSTN)の一部、携帯電話網、ISDN(integrated service digital networks)、無線LAN、LTE(long term evolution)、CDMA(code division multiple access)、ブルートゥース(Bluetooth(登録商標))、衛星通信など、または、これらの2つ以上の組合せを含むことができる。ネットワーク30は、1つまたは複数のネットワーク30を含むことができる。 One or more portions of the network 30 may be a wired network or a wireless network. The network 30 may be, for example and without limitation, an ad hoc network (ad @ hoc @ network), an intranet, an extranet, a virtual private network (virtual @ private @ network: VPN), a local area network (local @ area @ network: LAN), and wireless. LAN (wireless LAN: WLAN), wide area network (wide area network: WAN), wireless WAN (wireless WAN: WWAN), metropolitan area network (MAN), part of the Internet, public switched telephone network (Public) Part of Switched Telephone Network: PSTN, mobile phone network, integrated service digital network (ISDN), wireless LAN, long term evolution (LTE), code division multiple access (CDMA), Bluetooth (registered trademark), satellite Communication Or it may include combinations of two or more thereof. Network 30 may include one or more networks 30.
 端末20(端末20A,端末20B,端末20C)は、各実施形態において記載する機能を実現できる情報処理端末であればどのような端末であってもよい。端末20は、限定ではなく例として、スマートフォン、携帯電話(フィーチャーフォン)、コンピュータ(限定でなく例として、デスクトップ、ラップトップ、タブレットなど)、メディアコンピュータプラットホーム(限定でなく例として、ケーブル、衛星セットトップボックス、デジタルビデオレコーダ)、ハンドヘルドコンピュータデバイス(限定でなく例として、PDA・(personal digital assistant)、電子メールクライアントなど)、ウェアラブル端末(メガネ型デバイス、時計型デバイスなど)、または他種のコンピュータ、またはコミュニケーションプラットホームを含む。また、端末20は情報処理端末と表現されても良い。 The terminal 20 (the terminal 20A, the terminal 20B, and the terminal 20C) may be any terminal as long as it is an information processing terminal capable of realizing the functions described in each embodiment. Terminal 20 may include, but is not limited to, a smartphone, a mobile phone (feature phone), a computer (eg, but not limited to, a desktop, laptop, tablet, etc.), a media computer platform (eg, but not limited to, a cable, satellite set, etc.). Top box, digital video recorder), handheld computer device (personal digital assistant (e.g., by way of example and not limitation), e-mail client, etc.), wearable terminal (eyeglass device, watch device, etc.), or other type of computer , Or a communication platform. Further, the terminal 20 may be expressed as an information processing terminal.
 端末20A、端末20Bおよび端末20Cの構成は基本的には同一であるため、以下の説明においては、端末20について説明する。また、必要に応じて、ユーザXが利用する端末を端末20Xと表現し、ユーザXまたは端末20Xに対応づけられた、所定のサービスにおけるユーザ情報をユーザ情報Xと表現する。なお、ユーザ情報とは、所定のサービスにおいてユーザが利用するアカウントに対応付けられたユーザの情報である。ユーザ情報は、限定でなく例として、ユーザにより入力される、または、所定のサービスにより付与される、ユーザの名前、ユーザのアイコン画像、ユーザの年齢、ユーザの性別、ユーザの住所、ユーザの趣味趣向、ユーザの識別子などのユーザに対応づけられた情報を含み、これらのいずれか一つまたは、組み合わせであってもよい。 Since the configurations of the terminal 20A, the terminal 20B, and the terminal 20C are basically the same, the terminal 20 will be described in the following description. If necessary, the terminal used by the user X is expressed as a terminal 20X, and user information in a predetermined service associated with the user X or the terminal 20X is expressed as user information X. Note that the user information is information of a user associated with an account used by the user in a predetermined service. The user information is, by way of example and not limitation, a user's name, a user's icon image, a user's age, a user's gender, a user's address, and a user's hobby, input by the user or given by a predetermined service. It includes information associated with the user, such as the user's preference and the user's identifier, and any one of these or a combination thereof may be used.
 サーバ10は、端末20に対して、所定のサービスを提供する機能を備える。サーバ10は、各実施形態において記載する機能を実現できる情報処理装置であればどのような装置であってもよい。サーバ10は、限定でなく例として、サーバ装置、コンピュータ(限定でなく例として、デスクトップ、ラップトップ、タブレットなど)、メディアコンピュータプラットホーム(限定でなく例として、ケーブル、衛星セットトップボックス、デジタルビデオレコーダ)、ハンドヘルドコンピュータデバイス(限定でなく例として、PDA、電子メールクライアントなど)、あるいは他種のコンピュータ、またはコミュニケーションプラットホームを含む。また、サーバ10は情報処理装置と表現されても良い。サーバ10と端末20とを区別する必要がない場合は、サーバ10と端末20とは、それぞれ情報処理装置と表現されてもよい。 The server 10 has a function of providing a predetermined service to the terminal 20. The server 10 may be any device as long as the information processing device can realize the functions described in each embodiment. The server 10 includes, but is not limited to, a server device, a computer (for example, but not limited to, a desktop, laptop, tablet, etc.), a media computer platform (for example, but not limited to, a cable, a satellite set-top box, a digital video recorder). ), A handheld computing device (such as, but not limited to, a PDA, an email client, etc.), or any other type of computer, or communication platform. Further, the server 10 may be expressed as an information processing device. When it is not necessary to distinguish between the server 10 and the terminal 20, the server 10 and the terminal 20 may be expressed as information processing devices, respectively.
 POSシステム50(限定ではなく、第2企業の情報処理端末の一例。)は、例えば、サーバ10を運用する事業者(企業)と提携している事業者が運用するPOSシステムである。POSシステム50は、バーコードリーダ50A(限定ではなく、コードリーダの一例。)、レジ(POSレジスタ、キャッシュレジスタ)50B、オフィスサーバ50C等を有する。バーコードリーダ50Aは、商品の包装等のバーコードを読み取る。レジ50Bは、バーコードリーダ50Aにより読み取られたバーコードに応じた商品の単価を、オフィスサーバ50Cに記憶された商品管理データ511から取得し、1以上の商品の取引(販売)における合計金額を計算し、取引内容を印刷したレシートを発行し、取引内容をオフィスサーバ50Cの販売管理データ512に記憶させる。オフィスサーバ50Cは、販売管理データ512に記憶している取引内容のうち、サーバ10に関する取引内容を、サーバ10に通知する。なお、POSシステム50におけるバーコードリーダ50A、及びレジ50Bは、例えば既存の実店舗に設置されている、公知のものを用いるようにしてもよい。 The POS system 50 (an example of an information processing terminal of a second company, without limitation) is, for example, a POS system operated by a company affiliated with a company (company) that operates the server 10. The POS system 50 includes a barcode reader 50A (not limited, but an example of a code reader), a cash register (POS register, cash register) 50B, an office server 50C, and the like. The barcode reader 50A reads a barcode such as a product package. The cashier 50B acquires the unit price of the product corresponding to the barcode read by the barcode reader 50A from the product management data 511 stored in the office server 50C, and calculates the total amount of the transaction (sales) of one or more products. Calculate and issue a receipt on which the transaction content is printed, and store the transaction content in the sales management data 512 of the office server 50C. The office server 50C notifies the server 10 of the transaction contents related to the server 10 among the transaction contents stored in the sales management data 512. Note that the barcode reader 50A and the cash register 50B in the POS system 50 may be, for example, known ones installed in existing stores.
 なお、サーバ10は、例えば、広告代理業等のサービスを提供する事業者が運用してもよい。POSシステム50は、例えば、衣料品、食料品、化粧品、金融商品等の商品やサービスを販売する事業者が運用してもよい。 Note that the server 10 may be operated by, for example, a company that provides services such as an advertising agency business. The POS system 50 may be operated by a company that sells products and services such as clothing, food, cosmetics, and financial products, for example.
 外部サーバ60は、例えば、ネットワーク30を介してユーザが所有する端末20に、端末20間でのメッセージや画像等のコンテンツの送受信を実現するメッセージングサービスを提供する。また、外部サーバ60は、例えば、端末20に、Webサイト、検索サイト、メール、またはSNS等のサービスを用いて、POSシステム50が設置されている実店舗に関する広告を配信する。 The external server 60 provides, for example, a messaging service for transmitting and receiving contents such as messages and images between the terminals 20 to the terminals 20 owned by the user via the network 30. In addition, the external server 60 distributes, for example, to the terminal 20 an advertisement related to an actual store where the POS system 50 is installed, using a service such as a Web site, a search site, mail, or SNS.
<ハードウェア(HW)構成>
 図1を用いて、通信システム1に含まれる各装置のHW構成について説明する。
<Hardware (HW) configuration>
The HW configuration of each device included in the communication system 1 will be described with reference to FIG.
 (1)端末のHW構成
 端末20は、制御部21(CPU:central processing unit(中央処理装置))、記憶部28、通信I/F22(インタフェース)、入出力部23、表示部24を備える。また入出力部23は、マイク25、スピーカ26、カメラ27、タッチパネル29等を備えてもよい。端末20のHWの各構成要素は、限定でなく例として、バスBを介して相互に接続される。なお、タッチパネル29は、操作部の一例であり、タッチパネル29の代わりに、またはこれに加えて、キーボードのハードウェアキー、マウス等のポインティングデバイス等でもよい。なお、端末20のHW構成として、すべての構成要素を含むことは必須ではない。限定ではなく例として、端末20は、マイク25、カメラ27等、個々の構成要素、または複数の構成要素を有しないような構成であってもよい。
(1) HW Configuration of Terminal The terminal 20 includes a control unit 21 (CPU: central processing unit (CPU)), a storage unit 28, a communication I / F 22 (interface), an input / output unit 23, and a display unit 24. The input / output unit 23 may include a microphone 25, a speaker 26, a camera 27, a touch panel 29, and the like. The components of the HW of the terminal 20 are interconnected via a bus B as an example and not by way of limitation. The touch panel 29 is an example of an operation unit, and may be a keyboard hardware key, a pointing device such as a mouse, or the like instead of or in addition to the touch panel 29. Note that it is not essential that the HW configuration of the terminal 20 include all components. As an example and not by way of limitation, the terminal 20 may be configured to have no individual components or multiple components, such as a microphone 25, a camera 27, and the like.
 通信I/F22は、ネットワーク30を介して各種データの送受信を行う。当該通信は、有線、無線のいずれで実行されてもよく、互いの通信が実行できるのであれば、どのような通信プロトコルを用いてもよい。通信I/F22は、ネットワーク30を介して、サーバ10との通信を実行する機能を有する。通信I/F22は、各種データを制御部21からの指示に従って、サーバ10に送信する。また、通信I/F22は、サーバ10から送信された各種データを受信し、制御部21に伝達する。また、通信I/F22は、ビーコン40からの電波を受信する。なお、通信I/F22は、例えば、通信規格毎に別個の回路を備えてもよい。限定ではなく例として、通信I/F22は、BLEによる第1無線通信部(第1通信回路)と、LTEにより通信を行う第2通信部(第2通信回路)とを備えてもよい。通信I/F22は、第1通信部によって、ビーコン40と通信を行い、第2通信部によってネットワーク30を介してサーバ10と通信を行ってもよい。本構成は適宜変更してもよく、また少なくとも実施例に記載したどのような構成を採用してもよい。また、通信I/F22を単に通信部と表現する場合もある。また、通信I/F22が物理的に構造化された回路で構成される場合には、通信回路と表現する場合もある。 The communication I / F 22 transmits and receives various data via the network 30. The communication may be performed by wire or wirelessly, and any communication protocol may be used as long as mutual communication can be performed. The communication I / F 22 has a function of executing communication with the server 10 via the network 30. The communication I / F 22 transmits various data to the server 10 according to an instruction from the control unit 21. Further, the communication I / F 22 receives various data transmitted from the server 10 and transmits the data to the control unit 21. Further, the communication I / F 22 receives a radio wave from the beacon 40. The communication I / F 22 may include a separate circuit for each communication standard, for example. By way of example, and not limitation, the communication I / F 22 may include a first wireless communication unit (first communication circuit) using BLE and a second communication unit (second communication circuit) performing communication using LTE. The communication I / F 22 may communicate with the beacon 40 using the first communication unit and communicate with the server 10 via the network 30 using the second communication unit. This configuration may be changed as appropriate, and any configuration described in at least the embodiments may be adopted. Also, the communication I / F 22 may be simply referred to as a communication unit. Further, when the communication I / F 22 is configured by a physically structured circuit, it may be expressed as a communication circuit.
 入出力部23は、端末20に対する各種操作を入力する装置である入力部、および、端末20で処理された処理結果を出力する装置である出力部を含む。入出力部23は、入力部と出力部が一体化していても良いし、入力部と出力部に分離していてもよい。 The input / output unit 23 includes an input unit which is a device for inputting various operations on the terminal 20 and an output unit which is a device for outputting a processing result processed by the terminal 20. In the input / output unit 23, the input unit and the output unit may be integrated, or may be separated into the input unit and the output unit.
 入力部は、ユーザからの入力を受け付けて、当該入力に係る情報を制御部21に伝達できる全ての種類の装置のいずれかまたはその組み合わせにより実現される。入力部は、限定でなく例として、タッチパネル、タッチディスプレイ、キーボード等のハードウェアキーや、マウス等のポインティングデバイス、カメラ(動画像を介した操作入力)、マイク(音声による操作入力)を含む。 The input unit is realized by any one or a combination of all types of devices that can receive an input from a user and transmit information related to the input to the control unit 21. The input unit includes, for example and without limitation, hardware keys such as a touch panel, a touch display, and a keyboard, a pointing device such as a mouse, a camera (operation input via a moving image), and a microphone (operation input by voice).
 出力部は、制御部21で処理された処理結果を出力することができる全ての種類の装置のいずれかまたはその組み合わせにより実現される。出力部は、限定でなく例として、タッチパネル、タッチディスプレイ、スピーカ(音声出力)、レンズ(限定でなく例として3D(three dimensions)出力や、ホログラム出力)、プリンターなどを含む。 The output unit is realized by any one or a combination of all types of devices capable of outputting the processing result processed by the control unit 21. The output unit includes, for example and without limitation, a touch panel, a touch display, a speaker (audio output), a lens (for example, without limitation, 3D (three dimensions) output and a hologram output), and a printer.
 表示部24は、フレームバッファに書き込まれた表示データに従って、表示することができる全ての種類の装置のいずれかまたはその組み合わせにより実現される。表示部24は、限定でなく例として、タッチパネル、タッチディスプレイ、モニタ(限定でなく例として、液晶ディスプレイやOELD(organic electroluminescence display))、ヘッドマウントディスプレイ(HDM:Head Mounted Display)、プロジェクションマッピング、ホログラム、空気中など(真空であってもよい)に画像やテキスト情報等を表示可能な装置を含む。なお、これらの表示部24は、3Dで表示データを表示可能であってもよい。 The display unit 24 is realized by any one or a combination of all types of devices capable of displaying according to the display data written in the frame buffer. The display unit 24 includes, for example and without limitation, a touch panel, a touch display, a monitor (for example, but not limited to, a liquid crystal display and an OELD (organic electroluminescence display)), a head mounted display (HDM: Head Mounted Display), a projection mapping, and a hologram. And a device capable of displaying an image, text information, or the like in the air or the like (or may be a vacuum). Note that these display units 24 may be capable of displaying display data in 3D.
 入出力部23がタッチパネルの場合、入出力部23と表示部24とは、略同一の大きさおよび形状で対向して配置されていても良い。 (4) When the input / output unit 23 is a touch panel, the input / output unit 23 and the display unit 24 may be arranged to face each other with substantially the same size and shape.
 制御部21は、プログラム内に含まれたコードまたは命令によって実現する機能を実行するために物理的に構造化された回路を有し、限定でなく例として、ハードウェアに内蔵されたデータ処理装置により実現される。そのため、制御部21は、制御回路と表現されてもよい。 The control unit 21 includes a physically structured circuit for executing a function realized by a code or an instruction included in a program, and includes, for example and without limitation, a data processing device built in hardware. Is realized by: Therefore, the control unit 21 may be expressed as a control circuit.
 制御部21は、限定でなく例として、中央処理装置(CPU)、マイクロプロセッサ(microprocessor)、プロセッサコア(processor core)、マルチプロセッサ(multiprocessor)、ASIC(application-specific integrated circuit)、FPGA(field programmable gate array)を含む。 The control unit 21 includes, for example and without limitation, a central processing unit (CPU), a microprocessor, a processor core, a multiprocessor, an ASIC (application-specific integrated circuit), and an FPGA (field programmable). gate array).
 記憶部28は、端末20が動作するうえで必要とする各種プログラムや各種データを記憶する機能を有する。記憶部28は、限定でなく例として、HDD(hard disk drive)、SSD(solid state drive)、フラッシュメモリ、RAM(random access memory)、ROM(read only memory)など各種の記憶媒体を含む。また、記憶部28は、メモリ(memory)と表現されてもよい。 The storage unit 28 has a function of storing various programs and various data required for the operation of the terminal 20. The storage unit 28 includes, without limitation, various storage media such as a hard disk drive (HDD), a solid state drive (SSD), a flash memory, a random access memory (RAM), and a read only memory (ROM). Further, the storage unit 28 may be expressed as a memory.
 端末20は、プログラムPを記憶部28に記憶し、このプログラムPを実行することで、制御部21が、制御部21に含まれる各部としての処理を実行する。つまり、記憶部28に記憶されるプログラムPは、端末20に、制御部21が実行する各機能を実現させる。 The terminal 20 stores the program P in the storage unit 28 and executes the program P so that the control unit 21 executes processing as each unit included in the control unit 21. That is, the program P stored in the storage unit 28 causes the terminal 20 to realize each function executed by the control unit 21.
 マイク25は、音声データの入力に利用される。スピーカ26は、音声データの出力に利用される。カメラ27は、動画像データの取得に利用される。 The microphone 25 is used for inputting audio data. The speaker 26 is used for outputting audio data. The camera 27 is used for acquiring moving image data.
(2)サーバのHW構成 
 サーバ10は、制御部11(CPU)、記憶部15、通信I/F14(インタフェース)、入出力部12、ディスプレイ(表示部)13を備える。サーバ10のHWの各構成要素は、限定でなく例として、バスBを介して相互に接続される。なお、サーバ10のHWは、サーバ10のHWの構成として、全ての構成要素を含むことは必須ではない。限定ではなく例として、サーバ10のHWは、ディスプレイ13を有しないような構成であってもよい。
(2) Server HW configuration
The server 10 includes a control unit 11 (CPU), a storage unit 15, a communication I / F 14 (interface), an input / output unit 12, and a display (display unit) 13. The components of the HW of the server 10 are interconnected via a bus B, for example and not limitation. Note that the HW of the server 10 does not necessarily include all components as a configuration of the HW of the server 10. As an example and not by way of limitation, the HW of the server 10 may be configured to have no display 13.
 制御部11は、プログラム内に含まれたコードまたは命令によって実現する機能を実行するために物理的に構造化された回路を有し、限定でなく例として、ハードウェアに内蔵されたデータ処理装置により実現される。 The control unit 11 includes a physically structured circuit for executing a function realized by a code or an instruction included in a program, and includes, for example and without limitation, a data processing device built in hardware. Is realized by:
 制御部11は、代表的には中央処理装置(CPU)、であり、その他にマイクロプロセッサ、プロセッサコア、マルチプロセッサ、ASIC、FPGAであってもよい。ただし、本開示において、制御部11は、これらに限定されない。 The control unit 11 is typically a central processing unit (CPU), and may be a microprocessor, a processor core, a multiprocessor, an ASIC, or an FPGA. However, in the present disclosure, the control unit 11 is not limited to these.
 記憶部15は、サーバ10が動作するうえで必要とする各種プログラムや各種データを記憶する機能を有する。記憶部15は、HDD、SSD、フラッシュメモリなど各種の記憶媒体により実現される。ただし、本開示において、記憶部15は、これらに限定されない。また、記憶部15は、メモリ(memory)と表現されてもよい。 The storage unit 15 has a function of storing various programs and various data necessary for the operation of the server 10. The storage unit 15 is realized by various storage media such as an HDD, an SSD, and a flash memory. However, in the present disclosure, the storage unit 15 is not limited to these. Further, the storage unit 15 may be expressed as a memory.
 通信I/F14は、ネットワーク30を介して各種データの送受信を行う。当該通信は、有線、無線のいずれで実行されてもよく、互いの通信が実行できるのであれば、どのような通信プロトコルを用いてもよい。通信I/F14は、ネットワーク30を介して、端末20との通信を実行する機能を有する。通信I/F14は、各種データを制御部11からの指示に従って、端末20に送信する。また、通信I/F14は、端末20から送信された各種データを受信し、制御部11に伝達する。また、通信I/F14を単に通信部と表現する場合もある。また、通信I/F14が物理的に構造化された回路で構成される場合には、通信回路と表現する場合もある。 The communication I / F 14 transmits and receives various data via the network 30. The communication may be performed by wire or wirelessly, and any communication protocol may be used as long as mutual communication can be performed. The communication I / F 14 has a function of executing communication with the terminal 20 via the network 30. The communication I / F 14 transmits various data to the terminal 20 according to an instruction from the control unit 11. Further, the communication I / F 14 receives various data transmitted from the terminal 20 and transmits the data to the control unit 11. The communication I / F 14 may be simply referred to as a communication unit. Further, when the communication I / F 14 is configured by a physically structured circuit, it may be expressed as a communication circuit.
 入出力部12は、サーバ10に対する各種操作を入力する装置により実現される。入出力部12は、ユーザからの入力を受け付けて、当該入力に係る情報を制御部11に伝達できる全ての種類の装置のいずれかまたはその組み合わせにより実現される。入出力部12は、代表的にはキーボード等に代表されるハードウェアキーや、マウス等のポインティングデバイスで実現される。なお、入出力部12、限定でなく例として、タッチパネルやカメラ(動画像を介した操作入力)、マイク(音声による操作入力)を含んでいてもよい。ただし、本開示において、入出力部12は、これらに限定されない。 The input / output unit 12 is realized by a device that inputs various operations to the server 10. The input / output unit 12 is realized by any one or a combination of all types of devices that can receive an input from a user and transmit information related to the input to the control unit 11. The input / output unit 12 is typically realized by a hardware key represented by a keyboard or the like, or a pointing device such as a mouse. The input / output unit 12 may include, for example, but not limited to, a touch panel, a camera (operation input through a moving image), and a microphone (operation input by voice). However, in the present disclosure, the input / output unit 12 is not limited to these.
 ディスプレイ13は、代表的にはモニタ(限定でなく例として、液晶ディスプレイやOELD(organic electroluminescence display))で実現される。なお、ディスプレイ13は、ヘッドマウントディスプレイ(HDM)などであってもよい。なお、これらのディスプレイ13は、3Dで表示データを表示可能であってもよい。ただし、本開示において、ディスプレイ13は、これらに限定されない。 The display 13 is typically realized by a monitor (a liquid crystal display or an OELD (organic electroluminescence display) by way of example and not limitation). Note that the display 13 may be a head-mounted display (HDM) or the like. Note that these displays 13 may be capable of displaying display data in 3D. However, in the present disclosure, the display 13 is not limited to these.
 サーバ10は、プログラムPを記憶部15に記憶し、このプログラムPを実行することで、制御部11が、制御部11に含まれる各部としての処理を実行する。つまり、記憶部15に記憶されるプログラムPは、サーバ10に、制御部11が実行する各機能を実現させる。なお、POSシステム50のオフィスサーバ50C、及び外部サーバ60のハードウェア構成は、サーバ10のハードウェア構成と同様でもよい。 The server 10 stores the program P in the storage unit 15 and executes the program P so that the control unit 11 executes processing as each unit included in the control unit 11. That is, the program P stored in the storage unit 15 causes the server 10 to realize each function executed by the control unit 11. The hardware configuration of the office server 50C and the external server 60 of the POS system 50 may be the same as the hardware configuration of the server 10.
 本開示の各実施形態においては、端末20、オフィスサーバ50C、外部サーバ60、および/またはサーバ10のCPUがプログラムPを実行することにより、実現するものとして説明する。 In each embodiment of the present disclosure, the terminal 20, the office server 50 </ b> C, the external server 60, and / or the CPU of the server 10 will be described as being implemented by executing the program P.
 なお、端末20の制御部21、および/または、サーバ10の制御部11は、CPUだけでなく、集積回路(IC(Integrated Circuit)チップ、LSI(Large Scale Integration))等に形成された論理回路(ハードウェア)や専用回路によって各処理を実現してもよい。また、これらの回路は、1または複数の集積回路により実現されてよく、各実施形態に示す複数の処理を1つの集積回路により実現されることとしてもよい。また、LSIは、集積度の違いにより、VLSI、スーパーLSI、ウルトラLSIなどと呼称されることもある。そのため、制御部21は、制御回路と表現されてもよい。 Note that the control unit 21 of the terminal 20 and / or the control unit 11 of the server 10 are not only a CPU but also a logic circuit formed on an integrated circuit (IC (Integrated Circuit) chip, LSI (Large Scale Integration)) or the like. Each processing may be realized by (hardware) or a dedicated circuit. In addition, these circuits may be realized by one or a plurality of integrated circuits, and the plurality of processes described in each embodiment may be realized by one integrated circuit. Further, the LSI may be referred to as a VLSI, a super LSI, an ultra LSI, or the like, depending on the degree of integration. Therefore, the control unit 21 may be expressed as a control circuit.
 また、本開示の各実施形態のプログラムP(ソフトウェアプログラム/コンピュータプログラム)は、コンピュータに読み取り可能な記憶媒体に記憶された状態で提供されてもよい。 記憶媒体は、「一時的でない有形の媒体」に、プログラムを記憶可能である。 The program P (software program / computer program) of each embodiment of the present disclosure may be provided in a state stored in a computer-readable storage medium. (4) The storage medium can store the program in a “temporary tangible medium”.
 記憶媒体は適切な場合、1つまたは複数の半導体ベースの、または他の集積回路(IC)(限定でなく例として、フィールド・プログラマブル・ゲート・アレイ(FPGA)または特定用途向けIC(ASIC)など)、ハード・ディスク・ドライブ(HDD)、ハイブリッド・ハード・ドライブ(HHD)、光ディスク、光ディスクドライブ(ODD)、光磁気ディスク、光磁気ドライブ、フロッピィ・ディスケット、フロッピィ・ディスク・ドライブ(FDD)、磁気テープ、固体ドライブ(SSD)、RAMドライブ、セキュア・デジタル・カードもしくはドライブ、任意の他の適切な記憶媒体、またはこれらの2つ以上の適切な組合せを含むことができる。記憶媒体は、適切な場合、揮発性、不揮発性、または揮発性と不揮発性の組合せでよい。なお、記憶媒体はこれらの例に限られず、プログラムPを記憶可能であれば、どのようなデバイスまたは媒体であってもよい。また、記憶媒体をメモリ(memory)と表現されてもよい。 The storage medium is, where appropriate, one or more semiconductor-based or other integrated circuits (ICs), such as, but not limited to, a field programmable gate array (FPGA) or an application specific IC (ASIC). ), Hard disk drive (HDD), hybrid hard drive (HHD), optical disk, optical disk drive (ODD), magneto-optical disk, magneto-optical drive, floppy diskette, floppy disk drive (FDD), magnetic It may include a tape, a solid state drive (SSD), a RAM drive, a secure digital card or drive, any other suitable storage medium, or a suitable combination of two or more. A storage medium may be volatile, non-volatile, or a combination of volatile and non-volatile, where appropriate. The storage medium is not limited to these examples, and may be any device or medium as long as the program P can be stored. Further, the storage medium may be expressed as a memory.
 サーバ10および/または端末20は、記憶媒体に記憶されたプログラムPを読み出し、読み出したプログラムPを実行することによって、各実施形態に示す複数の機能部の機能を実現することができる。 The server 10 and / or the terminal 20 read the program P stored in the storage medium and execute the read program P to realize the functions of the plurality of functional units described in each embodiment.
 また、本開示のプログラムPは、当該プログラムを伝送可能な任意の伝送媒体(通信ネットワークや放送波等)を介して、サーバ10および/または端末20に提供されてもよい。サーバ10および/または端末20は、限定でなく例として、インターネット等を介してダウンロードしたプログラムPを実行することにより、各実施形態に示す複数の機能部の機能を実現する。 The program P of the present disclosure may be provided to the server 10 and / or the terminal 20 via an arbitrary transmission medium (a communication network, a broadcast wave, or the like) capable of transmitting the program. The server 10 and / or the terminal 20 realize the functions of the plurality of functional units described in each embodiment by executing the program P downloaded via the Internet or the like without limitation.
 また、本開示の各実施形態は、プログラムPが電子的な伝送によって具現化された、搬送波に埋め込まれたデータ信号の形態でも実現され得る。 The embodiments of the present disclosure can also be realized in the form of a data signal embedded in a carrier wave, in which the program P is embodied by electronic transmission.
 サーバ10、オフィスサーバ50C、及び外部サーバ60、および/または端末20における処理の少なくとも一部は、1以上のコンピュータにより構成されるクラウドコンピューティングにより実現されていてもよい。 At least a part of the processing in the server 10, the office server 50C, the external server 60, and / or the terminal 20 may be realized by cloud computing including one or more computers.
 オフィスサーバ50C、外部サーバ60、端末20、及び外部サーバ60における処理の少なくとも一部を、サーバ10により行う構成としてもよい。この場合、オフィスサーバ50C、外部サーバ60、及び端末20の制御部21の各機能部の処理のうち少なくとも一部の処理を、サーバ10で行う構成としてもよい。 The server 10 may perform at least a part of the processing in the office server 50C, the external server 60, the terminal 20, and the external server 60. In this case, the server 10 may perform at least a part of the processing of each functional unit of the office server 50C, the external server 60, and the control unit 21 of the terminal 20.
 サーバ10、オフィスサーバ50C、及び外部サーバ60における処理の少なくとも一部を、端末20により行う構成としてもよい。この場合、サーバ10の制御部11、オフィスサーバ50C、及び外部サーバ60の各機能部の処理のうち少なくとも一部の処理を、端末20で行う構成としてもよい。 The server 20, the office server 50 </ b> C, and the external server 60 may be configured to perform at least a part of the processing by the terminal 20. In this case, the terminal 20 may be configured to perform at least a part of the processing of the functional units of the control unit 11, the office server 50C, and the external server 60 of the server 10.
 明示的な言及のない限り、本開示の実施形態における判定の構成は必須でなく、判定条件を満たした場合に所定の処理が動作されたり、判定条件を満たさない場合に所定の処理がされたりしてもよい。 Unless explicitly stated, the configuration of the determination in the embodiment of the present disclosure is not essential, and a predetermined process is performed when the determination condition is satisfied, or a predetermined process is performed when the determination condition is not satisfied. May be.
 なお、本開示のプログラムは、限定でなく例として、ActionScript、JavaScript(登録商標)などのスクリプト言語、Objective-C、Java(登録商標)などのオブジェクト指向プログラミング言語、HTML5などのマークアップ言語などを用いて実装される。なお、外部サーバ60のハードウェア構成は、サーバ10のハードウェア構成と同様でもよい。 The program of the present disclosure includes, without limitation, script languages such as ActionScript and JavaScript (registered trademark), object-oriented programming languages such as Objective-C and Java (registered trademark), and markup languages such as HTML5. Implemented using Note that the hardware configuration of the external server 60 may be the same as the hardware configuration of the server 10.
 <機能構成>
(1)端末の機能構成
 入出力部23は、端末20のユーザからの各種操作を受け付け、制御部21に出力する。限定ではなく一例としては、端末20のタッチパネル29によってユーザの操作を受け付け、制御部21に出力する。制御部21は、受け付けたユーザからの操作に基づいて、サーバ10から受信したコンテンツを表示部24に表示する制御を行う。
<Functional configuration>
(1) Functional Configuration of Terminal The input / output unit 23 receives various operations from the user of the terminal 20 and outputs the operation to the control unit 21. For example, but not limited to, a user operation is received by the touch panel 29 of the terminal 20 and output to the control unit 21. The control unit 21 performs control to display the content received from the server 10 on the display unit 24 based on the received operation by the user.
 制御部21は、外部サーバ60により提供されるSNS(Social Networking Service)等の各種のサービスを利用するための処理を行う。 The control unit 21 performs a process for using various services provided by the external server 60, such as SNS (Social Networking Service).
 通信I/F22(通信部)は、制御部21の指示に従い、サーバ10等とのデータの送受信を行う。 The communication I / F 22 (communication unit) transmits and receives data to and from the server 10 and the like according to the instruction of the control unit 21.
(2)サーバの機能構成
 図1に示すように、サーバ10は、記憶部15により、バーコード管理データ151、ユーザ管理データ152、特典データ153、広告集計データ154等を記憶する。記憶部15に記憶されている各データについては後述する。
(2) Functional Configuration of Server As shown in FIG. 1, the server 10 stores the barcode management data 151, the user management data 152, the privilege data 153, the advertisement total data 154, and the like in the storage unit 15. Each data stored in the storage unit 15 will be described later.
 制御部11は、商品を供給する事業者のIDと、商品のIDとを含めることが可能な商品管理用の所定の規格のバーコードの数字を、所定の期間に限定して、端末20のユーザに対して割り当てる。また、制御部11は、端末20のユーザのユーザID(限定ではなく、端末の識別情報の一例)と、割り当てた数字等を対応付けてユーザ管理データ152に記憶させる。 The control unit 11 restricts the number of the barcode of a predetermined standard for merchandise management that can include the ID of the business entity supplying the merchandise and the ID of the merchandise to a predetermined period, Assign to users. In addition, the control unit 11 associates the user ID of the user of the terminal 20 (an example of identification information of the terminal without limitation) with the assigned number or the like and stores the user ID in the user management data 152.
 また、制御部11は、ユーザ管理データ152に基づき、POSシステム50から受信した取引のデータに含まれる各バーコードの数字のうちの一のバーコードの数字を、端末20のユーザのユーザIDに変換する。 Further, based on the user management data 152, the control unit 11 assigns one of the bar code numbers included in the transaction data received from the POS system 50 to the user ID of the user of the terminal 20. Convert.
 また、制御部11は、POSシステム50から受信した取引のデータに含まれる、取引された金額、取引された店舗、及び取引された事業者等に応じた所定の特典を、変換部112により変換されたユーザIDに係るユーザに対して付与する。また、制御部11は、バーコードを割り当てる契機となった外部サーバ60による広告の効果に基づいて、POSシステム50を運用する事業者から外部サーバ60の事業者に対して支払われる金額を設定する。 In addition, the control unit 11 converts the predetermined privilege included in the transaction data received from the POS system 50 according to the transaction amount, the transaction store, and the transaction company by the conversion unit 112. Is given to the user associated with the given user ID. Further, the control unit 11 sets the amount to be paid from the business operator of the POS system 50 to the business operator of the external server 60 based on the effect of the advertisement by the external server 60 which has triggered the barcode allocation. .
 通信I/F14(通信部)は、制御部11の指示に従い、端末20、POSシステム50のオフィスサーバ50C、及び外部サーバ60との通信を行う。 The communication I / F 14 (communication unit) communicates with the terminal 20, the office server 50C of the POS system 50, and the external server 60 according to the instruction of the control unit 11.
 <処理>
 次に、実施形態に係る通信システム1の処理の概要についてまずは説明する。端末20は、外部サーバ60により提供されるサービスを利用している間に、外部サーバ60から広告を配信される。そして、端末20のユーザにより、配信された広告に対して所定の操作を行われると、サーバ10は、例えば、実店舗において広く用いられている標準的な規格に準拠した商品管理用のバーコードの数字を、所定の期間内において、端末20のユーザに割り当てる。そして、サーバ10は、実店舗における取引のデータに含まれるバーコードの数字から、当該取引を行ったユーザを判別する。そして、商品管理用のバーコードの数字に対応付けて、バーコードを配信する契機となった広告を端末20に配信した事業者を管理し、実店舗での取引に基づいて、広告に対する報酬を設定する。これにより、ユーザに対する広告により、ユーザが実店舗での取引した場合に、広告に対する報酬を適切に設定できる。このため、結果的に、サーバ10、POSシステム50、及び外部サーバ60の処理負荷を低減できる。
<Process>
Next, an outline of processing of the communication system 1 according to the embodiment will be described first. The terminal 20 receives an advertisement from the external server 60 while using the service provided by the external server 60. When a predetermined operation is performed on the delivered advertisement by the user of the terminal 20, the server 10 stores, for example, a barcode for merchandise management based on a standard that is widely used in physical stores. Are assigned to the user of the terminal 20 within a predetermined period. Then, the server 10 determines the user who has made the transaction from the bar code number included in the transaction data at the actual store. Then, in association with the number of the barcode for merchandise management, it manages the business entity that delivered the advertisement that triggered the delivery of the barcode to the terminal 20, and based on the transaction at the actual store, paid a reward for the advertisement. Set. Thereby, the reward for the advertisement can be appropriately set when the user makes a transaction at the actual store by the advertisement for the user. Therefore, as a result, the processing load on the server 10, the POS system 50, and the external server 60 can be reduced.
 次に、図2から図12を参照し、実施形態に係る通信システム1の処理について説明する。図2は、実施形態に係る通信システム1の処理のシーケンスの一例を示す図である。なお、図2に示す処理の前に、外部サーバ60は、ユーザ認証等を行って端末20のユーザのアカウントからのログインを受け付け、メッセージングサービス等の利用を端末20に許可しているものとする。 Next, the processing of the communication system 1 according to the embodiment will be described with reference to FIGS. FIG. 2 is a diagram illustrating an example of a processing sequence of the communication system 1 according to the embodiment. Prior to the processing shown in FIG. 2, the external server 60 performs user authentication and the like, accepts login from the account of the user of the terminal 20, and permits the terminal 20 to use the messaging service and the like. .
 ステップS101で、端末20は、外部サーバ60の事業者(限定ではなく、第1企業の一例。)により提供されるサービスを利用する。ここで、端末20は、例えば、ユーザの操作に応答して、外部サーバ60により提供されるWebサイト、またはメッセージングサービスで送受信されたコンテンツ等を表示してもよい。 In step S101, the terminal 20 uses a service provided by the business operator of the external server 60 (not limited but an example of a first company). Here, the terminal 20 may display, for example, a website provided by the external server 60, content transmitted / received by the messaging service, or the like in response to a user operation.
 続いて、外部サーバ60は、実店舗に関する広告を端末20に送信する(ステップS102)。ここで、外部サーバ60は、例えば、外部サーバ60が提供するSNS、サイトの検索サービス(検索サイト)等を利用した端末20に、広告の配信等を行う。ここで、広告には、例えば、所定のキャンペーンを開催している企業名、実店舗名、キャンペーン対象の商品等の情報が含まれていてもよい。 Next, the external server 60 transmits an advertisement relating to the actual store to the terminal 20 (Step S102). Here, the external server 60 distributes an advertisement to the terminal 20 using, for example, the SNS and the site search service (search site) provided by the external server 60. Here, the advertisement may include, for example, information such as the name of the company that is holding the predetermined campaign, the name of the actual store, and the products targeted for the campaign.
 また、広告が押下された際のリンクの情報として、サーバ10のURL(Uniform Resource Locator)等のアドレス情報と、外部サーバ60の広告事業者のID(以下で、「広告事業者ID」と称する。)、及び端末20のユーザIDが含まれてもよい。端末20のユーザIDは、外部サーバ60にログインする際に利用されたユーザのIDでもよい。 In addition, as information of a link when the advertisement is pressed, address information such as a URL (Uniform Resource Locator) of the server 10 and an ID of an advertising company of the external server 60 (hereinafter, referred to as “advertising company ID”). .), And the user ID of the terminal 20. The user ID of the terminal 20 may be a user ID used when logging in to the external server 60.
 続いて、端末20は、受信した広告を画面に表示させる(ステップS103)。ここで、端末20のユーザは、表示された広告の内容を知り、所定の実店舗に移動し、所望の商品をレジ50Bの設置場所に持っていく。 Next, the terminal 20 displays the received advertisement on the screen (Step S103). Here, the user of the terminal 20 knows the content of the displayed advertisement, moves to a predetermined physical store, and brings a desired product to the installation location of the cash register 50B.
 続いて、端末20は、バーコードを表示させる操作をユーザから受け付ける(ステップS104)。ここで、端末20は、例えば、表示されている広告を押下する操作を受け付ける。 Next, the terminal 20 receives an operation for displaying a barcode from the user (step S104). Here, the terminal 20 receives, for example, an operation of pressing the displayed advertisement.
 続いて、端末20は、バーコードの発行要求をサーバ10に送信する(ステップS105)。ここで、バーコードの発行要求には、広告のリンクの情報等に含まれる、広告事業者ID、及び端末20のユーザのユーザIDが含まれている。これにより、サーバ10は、バーコードを取得させる際に、バーコードを表示させる契機となった広告の配信元等の情報を取得できる。また、バーコードの発行要求の前、同時または後に、端末20の通信アドレスの情報や、端末20とサーバ10とで通信の開始をするための情報(限定ではなく、端末20とサーバ10とで通信するための情報の一例。)の送信を行う。 Next, the terminal 20 transmits a barcode issuance request to the server 10 (step S105). Here, the barcode issuance request includes the advertisement company ID and the user ID of the user of the terminal 20 included in the information of the link of the advertisement and the like. Thus, when acquiring the barcode, the server 10 can acquire information such as the distribution source of the advertisement that triggered the display of the barcode. In addition, before, simultaneously with, or after the barcode issuance request, information on the communication address of the terminal 20 or information for starting communication between the terminal 20 and the server 10 (not limited to the communication between the terminal 20 and the server 10). An example of information for communication.) Is transmitted.
 続いて、サーバ10は、端末20のユーザに、所定の有効期限までの間にユーザに対応付けられるバーコードの番号(限定ではなく、コード情報に関連する情報の一例)を割り当てる(ステップS106)。図3は、実施形態に係るバーコード管理データ151の一例を示す図である。ここで、サーバ10は、図3に示すバーコード管理データ151から、「割り当て可能」状態であるバーコードの番号を割り当てる。図3の例では、バーコード管理データ151には、バーコードの番号に対応付けて、状態、及び有効期限が記憶される。 Subsequently, the server 10 assigns a barcode number (an example of information related to the code information, not limitation) associated with the user until a predetermined expiration date to the user of the terminal 20 (step S106). . FIG. 3 is a diagram illustrating an example of the barcode management data 151 according to the embodiment. Here, the server 10 assigns a barcode number in the “assignable” state from the barcode management data 151 shown in FIG. In the example of FIG. 3, the barcode management data 151 stores a state and an expiration date in association with the barcode number.
 バーコードの番号は、事業者識別コードと商品コードとを含む番号であり、例えば、国際的なバーコードの規格に準拠した、どの事業者のどの商品であるかを表す商品識別番号である。国際的なバーコードの規格としては、例えば、JAN(Japanese Article Number)コード、EAN(European Article Number)コード、UPC(Universal Product Code)コード等でもよい。また、その他の規格のコードであってもよい。なお、JANコードの場合、一の事業者当たり、10万個の番号を用いることができる。この場合、サーバ10を運用する事業者は、予め、JANコードを管理する機関から、事業者コード(GS1コード)を取得しておく。これにより、従来から店舗に設置されているPOSシステム50のバーコードリーダ50A等の変更せずに、ユーザIDに対応付けられたバーコードを読み取ることができる。 The bar code number is a number that includes a business identification code and a product code, and is, for example, a product identification number that indicates which business product and which product conforms to international bar code standards. As international bar code standards, for example, a JAN (Japanese Article Number) code, an EAN (European Article Number) code, a UPC (Universal Product Code) code, or the like may be used. Further, a code of another standard may be used. In the case of the JAN code, 100,000 numbers can be used for one company. In this case, the company that operates the server 10 acquires the company code (GS1 code) from the organization that manages the JAN code in advance. Accordingly, the barcode associated with the user ID can be read without changing the barcode reader 50A of the POS system 50 conventionally installed in the store.
 状態は、バーコードの番号に対する割り当ての状態であり、「割り当て中」、「待機中」、「割り当て可能」の状態を有する。「割り当て中」は、所定のユーザに対し、番号が割り当てられていることを示す。「待機中」は、番号が、割り当ての有効期限を経過した後の所定の待機期間中であり、番号が他のユーザに割り当て不可な状態であることを示す。「割り当て可能」は、サーバ10が番号をユーザに割り当て可能な状態であることを示す。 The state is a state of assignment to a barcode number, and has a state of “assigning”, “waiting”, and “assignable”. “Allocating” indicates that a number is assigned to a predetermined user. “Waiting” indicates that the number is in a predetermined waiting period after the expiration date of the assignment, and the number cannot be assigned to another user. “Assignable” indicates that the server 10 is in a state where numbers can be assigned to users.
 有効期限は、サーバ10がユーザに割り当てたバーコードの有効期限である。なお、端末20は、有効期限が経過した場合は、バーコードを表示しないようにしてもよい。また、端末20は、有効期限が経過した場合に、受信したバーコードを利用不可の旨を表示してもよい。これらにより、有効期限を過ぎたバーコードを利用しての通信を軽減することができるため、サーバ10とPOSシステム50の負荷を軽減することができる。なお、この有効期限は必ずしも設定する必要はない。 The expiration date is the expiration date of the barcode assigned by the server 10 to the user. Note that the terminal 20 may not display the barcode after the expiration date has passed. Further, the terminal 20 may display that the received barcode cannot be used when the expiration date has passed. Thus, the communication using the barcode whose expiration date has passed can be reduced, so that the load on the server 10 and the POS system 50 can be reduced. It is not always necessary to set the expiration date.
 「待機中」状態から「割り当て可能」状態に変更(遷移)するまでの所定の待機期間は、サーバ10の管理者により予め設定されていてもよい。または、例えば、サーバ10におけるバーコードの発行頻度と、バーコード管理データ151にて管理しているバーコードの番号の数とに基づいて、サーバ10が自動で決定してもよい。この場合、サーバ10は、例えば、統計データに基づくバーコードの発行頻度が最も高い最繁時における発行頻度が1時間あたり5万件であり、バーコード管理データ151にて管理しているバーコードの番号の数が10万個である場合、サーバ10は、待機期間を1時間と決定してもよい。または、例えば、盛況なキャンペーンの広告を配信したこと等により、バーコードの発行頻度が高くなった場合、バーコードの発行頻度が高くなるに連れて、次回以降に発行するバーコードの有効期限及び待機期間の少なくとも一方を短くするようにしてもよい。 所 定 The predetermined waiting period until the state is changed (transitioned) from the “standby” state to the “assignable” state may be set in advance by the administrator of the server 10. Alternatively, for example, the server 10 may automatically determine the barcode issuance frequency based on the barcode issuance frequency in the server 10 and the number of barcode numbers managed in the barcode management data 151. In this case, the server 10 has, for example, a bar code based on the statistical data, which has the highest bar code issuance frequency of 50,000 per hour during the busiest time, and the bar code managed by the bar code management data 151. Server 100 may determine that the waiting period is one hour. Or, for example, when the frequency of issuing barcodes becomes high due to distribution of advertisements of a successful campaign, etc., as the frequency of issuing barcodes increases, the expiration date of barcodes to be issued next time and At least one of the waiting periods may be shortened.
 なお、待機期間を設定することにより、有効期限を経過した後でも、有効期限から待機期間以内にバーコードが使用された場合は、バーコードを割り当てたユーザを適切に特定することができる。これにより、例えば、端末20における時計のずれ等により、有効期限を経過したバーコードが端末20に消されずに、バーコードが使用された場合や、POSシステム50でバーコードが読み取られた後、他の商品のバーコードの読み取り等により、有効期限内に取引が完了しなかった場合であっても、バーコードを使用したユーザを適切に特定することができる。 By setting the waiting period, even after the expiration date has passed, if the barcode is used within the waiting period from the expiration date, the user to whom the barcode is assigned can be appropriately specified. Thus, for example, when the barcode whose expiration date has passed is not erased by the terminal 20 due to a time lag of the terminal 20 or the like, the barcode is used, or after the barcode is read by the POS system 50. By reading a barcode of another product, the user who has used the barcode can be appropriately specified even if the transaction is not completed within the expiration date.
 続いて、サーバ10は、端末20のユーザのユーザIDに対応付けて、割り当てたバーコードの情報、及び広告事業者IDをユーザ管理データ152に記憶する(ステップS107)。図4は、実施形態に係るユーザ管理データ152の一例を示す図である。ユーザ管理データ152には、ユーザID及び割り当て日時に対応付けて、バーコードの番号(限定ではなく、コード情報に関連する情報の一例。)、有効期限、及び広告事業者IDが記憶される。ユーザIDは、端末20のユーザの識別情報である。ユーザIDは、例えば、端末20のID、端末20の電話番号、ユーザのサーバ10におけるSNS用のアカウントID等でもよい。割り当て日時は、サーバ10がバーコードの番号を、ユーザに割り当てた時間である。バーコードの番号は、サーバ10がユーザに割り当てたバーコードの番号である。有効期限は、サーバ10がユーザに割り当てたバーコードの有効期限である。広告事業者IDは、端末20から受信したバーコードの発行要求に含まれる、外部サーバ60の事業者の識別情報である。 Next, the server 10 stores the assigned barcode information and the advertising company ID in the user management data 152 in association with the user ID of the user of the terminal 20 (step S107). FIG. 4 is a diagram illustrating an example of the user management data 152 according to the embodiment. The user management data 152 stores a barcode number (an example of information related to code information, not limitation), an expiration date, and an advertising company ID in association with the user ID and the assignment date and time. The user ID is identification information of the user of the terminal 20. The user ID may be, for example, an ID of the terminal 20, a telephone number of the terminal 20, an SNS account ID in the user's server 10, or the like. The assignment date and time is the time when the server 10 assigned the barcode number to the user. The barcode number is a barcode number assigned by the server 10 to the user. The expiration date is the expiration date of the barcode assigned by the server 10 to the user. The advertising company ID is identification information of the company of the external server 60, which is included in the barcode issuance request received from the terminal 20.
 続いて、サーバ10は、割り当てたバーコードの番号と、バーコードの有効期限の情報を、端末20に送信する(ステップS108)。なお、サーバ10は、外部サーバ60を介して、バーコードの番号と有効期限の情報を端末20に送信してもよい。また、サーバ10は、割り当てたバーコードの番号を示すバーコードの画像(限定ではなく、コード情報の一例。)を端末20に送信してもよい。 Next, the server 10 transmits the assigned barcode number and the information on the expiration date of the barcode to the terminal 20 (Step S108). The server 10 may transmit the information of the barcode number and the expiration date to the terminal 20 via the external server 60. Further, the server 10 may transmit a barcode image (an example of code information without limitation) to the terminal 20 indicating the assigned barcode number.
 続いて、端末20は、受信したバーコードの番号と、番号に応じたバーコード、及びバーコードの有効期限を、画面に表示する(ステップS109)。図5は、実施形態に係る端末20におけるバーコード及び有効期限の表示画面の一例を示す図である。図5の例では、領域501にバーコードが表示され、領域502に有効期限が表示されている。図6は、端末20に表示されるバーコードの一例について説明する図である。図6では、JANコードの例が示されている。JANコードでは、先頭の7桁の数字601が、企業を示す数字であり、次の5桁の数字602が、商品を示す数字である。最後の1桁の数字603は、バーコードを正しく読み取れたか否かを確認するためのチェックデジットである。なお、領域502に表示される有効期限は時刻でなく、残り時間を表示するようにしてもよい。 Next, the terminal 20 displays the received barcode number, the barcode corresponding to the number, and the expiration date of the barcode on the screen (step S109). FIG. 5 is a diagram illustrating an example of a display screen of a barcode and an expiration date on the terminal 20 according to the embodiment. In the example of FIG. 5, a bar code is displayed in an area 501, and an expiration date is displayed in an area 502. FIG. 6 is a diagram illustrating an example of a barcode displayed on terminal 20. FIG. 6 shows an example of the JAN code. In the JAN code, the first seven-digit number 601 is a number indicating a company, and the next five-digit number 602 is a number indicating a product. The last one-digit number 603 is a check digit for confirming whether or not the barcode has been correctly read. The expiration date displayed in the area 502 may be the remaining time instead of the time.
 続いて、POSシステム50は、端末20に表示されたバーコードを、バーコードリーダ50Aで読み込む(ステップS110)。 Next, the POS system 50 reads the barcode displayed on the terminal 20 with the barcode reader 50A (Step S110).
 続いて、POSシステム50は、商品管理データ511を参照し、読み込んだバーコードの番号に対応付けられた商品名、及び価格を取得する(ステップS111)。 Next, the POS system 50 refers to the merchandise management data 511 and acquires the merchandise name and the price associated with the read barcode number (step S111).
 図7は、実施形態に係る商品管理データ511の一例を示す図である。商品管理データ511には、バーコードの番号に対応付けて、企業名、商品名、及び価格が記憶される。企業名は、例えば、JANコードの先頭の7桁の数字で示される企業の名称である。商品名は、例えば、JANコードの先頭の7桁の次の5桁の数字で示される商品の名称である。なお、図7においては、バーコードの番号に対して、企業名と商品名とを記憶しているが、必ずしも記憶しなくてもよい。図7に示すように、企業名にL社とだけ記憶し、商品名にL社会員と記憶しなくてもよい。または商品名にL社会員とだけ記憶してもよい。または、企業名と商品名との両方について名称を記憶させなくてもよい。価格は、商品の価格である。図7の例では、サーバ10を運用する事業者が使用する、バーコード管理データ151にて管理されているバーコードの番号には、価格が0円(無料)と設定されている。これにより、サーバ10がユーザに発行したバーコードを読み取られても、バーコードに対してレジ50Bで課金されることはない。 FIG. 7 is a diagram illustrating an example of the product management data 511 according to the embodiment. The product management data 511 stores a company name, a product name, and a price in association with the barcode number. The company name is, for example, the name of the company indicated by the first seven digits of the JAN code. The product name is, for example, a product name indicated by a five-digit number following the first seven digits of the JAN code. In FIG. 7, the company name and the product name are stored for the barcode number, but need not always be stored. As shown in FIG. 7, it is not necessary to store only the company L as the company name and to store the member L as the product name. Alternatively, only the L member of society may be stored in the product name. Alternatively, it is not necessary to store the names for both the company name and the product name. The price is the price of the product. In the example of FIG. 7, the price is set to 0 yen (free) for the bar code number managed by the bar code management data 151 used by the company operating the server 10. Accordingly, even if the server 10 reads the barcode issued to the user, the barcode is not charged at the cash register 50B.
 なお、POSシステム50は、端末20のユーザがレジ50Bに持ってきた現物の各商品についても、バーコードの読み込み、及び読み込んだバーコードに応じた商品名、及び価格を取得する。端末20に表示されたバーコードと、現物の各商品のバーコードは、どのような順番で読み込むようにしてもよい。 The POS system 50 also reads a barcode for each actual product brought by the user of the terminal 20 to the cashier 50B, and acquires a product name and a price corresponding to the read barcode. The barcode displayed on the terminal 20 and the barcode of each actual product may be read in any order.
 続いて、POSシステム50は、端末20のユーザによる代金の支払いが完了すると、店員の操作により、後述する取引データに基づいて、取引の内容の少なくとも一部が印刷されたレシートを発行する(ステップS112)。図8は、実施形態に係るレシートの一例を示す図である。図8の例では、レシートが発行された日時(取引日時)801、レジ50Bで読み取られた各バーコードに応じた商品名、価格、バーコードの数字の各組802、合計金額803が印刷されている。なお、先ほど説明したように、図7の商品管理データ511にバーコードの番号に対応付けて、企業名と商品名との名称を記憶させなかった場合、図8のレシートには、企業名(図8の例ではL社)、商品名(図8の例では会員)とがレシートに印刷されない。 Subsequently, when the payment of the price by the user of the terminal 20 is completed, the POS system 50 issues a receipt on which at least a part of the details of the transaction is printed based on the transaction data described later by the operation of the clerk (step). S112). FIG. 8 is a diagram illustrating an example of a receipt according to the embodiment. In the example of FIG. 8, the date and time (transaction date and time) 801 at which the receipt is issued, each set 802 of a product name, a price, and a barcode number corresponding to each barcode read by the cash register 50B, and a total amount 803 are printed. ing. As described above, when the names of the company name and the product name are not stored in the product management data 511 of FIG. 7 in association with the barcode numbers, the receipt of FIG. The company L in the example of FIG. 8 and the product name (member in the example of FIG. 8) are not printed on the receipt.
 続いて、POSシステム50は、取引の内容を示す取引データ(限定ではなく、購入情報の一例。)を、販売管理データ512に記憶する(ステップS113)。 Then, the POS system 50 stores the transaction data indicating the content of the transaction (not limited but an example of purchase information) in the sales management data 512 (step S113).
 図9は、実施形態に係る販売管理データ512の一例を示す図である。販売管理データ512には、各取引データが記憶される。取引データには、例えば、店舗ID、及び取引IDに対応付けて、取引日時、バーコードの数字群、金額群等の項目が含まれる。 FIG. 9 is a diagram showing an example of the sales management data 512 according to the embodiment. Each transaction data is stored in the sales management data 512. The transaction data includes items such as a transaction date and time, a group of barcode numbers, and a group of money amounts in association with the store ID and the transaction ID, for example.
 店舗IDは、取引が行われた実店舗の識別情報である。店舗IDには、取引が行われた実店舗を運営する事業者のIDが含まれていてもよい。取引IDは、取引の識別情報であり、例えば、レジ50Bにおける代金の支払い毎の識別情報である。バーコードの数字群、及び金額群は、取引された各商品のバーコードの数字、及び金額である。 The store ID is identification information of the actual store where the transaction was performed. The store ID may include the ID of a business operator that operates the actual store where the transaction was performed. The transaction ID is identification information of the transaction, and is, for example, identification information for each payment at the cash register 50B. The bar code number group and amount group are the bar code number and amount of each traded product.
 続いて、POSシステム50は、販売管理データ512から、サーバ10が管理するバーコードの番号を含む取引データを抽出する(ステップS114)。図9の販売管理データ512例では、バーコードの数字群で、JANコードの先頭の7桁の数字が「XXXXXXX」であるバーコードの数字を含む取引データ621が抽出される。取引データには、店舗ID、及び取引IDに対応付けて、取引日時、バーコードの数字群、金額群が含まれる。 Next, the POS system 50 extracts transaction data including the barcode number managed by the server 10 from the sales management data 512 (step S114). In the example of the sales management data 512 in FIG. 9, transaction data 621 including a bar code number whose first seven digits of the JAN code are “XXXXXXXXX” in a bar code number group is extracted. The transaction data includes a transaction date and time, a bar code number group, and a money amount group in association with the store ID and the transaction ID.
 続いて、POSシステム50は、店舗IDと、抽出された取引データを、サーバ10に送信する(ステップS115)。 Next, the POS system 50 transmits the store ID and the extracted transaction data to the server 10 (Step S115).
 続いて、サーバ10は、受信した取引データに含まれるバーコードの各番号のうち、サーバ10が管理するバーコードの番号と一致する番号を抽出する(ステップS116)。 Next, the server 10 extracts, from each barcode number included in the received transaction data, a number that matches the barcode number managed by the server 10 (step S116).
 続いて、サーバ10は、ユーザ管理データ152を参照し、バーコードの番号、及び取引日時に応じたユーザID、及び広告事業者IDを取得する(ステップS117)。ここで、サーバ10は、例えば、受信した取引データに含まれる取引日時が、割り当て日時から、有効期限に所定の待機期間を加えた日時である割り当て無効日時以内であり、かつ、受信した取引データに含まれるバーコードの番号に対応付けられたユーザID、及び広告事業者IDを取得してもよい。この場合、図9に例示する取引データ621が受信されると、取引日時は「2017/5/30 16:25」であり、図4のユーザ管理データ152の例では、「MID001」のユーザIDに対する割り当て日時は「2017/5/30 15:21」であり、有効期限は「2017/5/30 16:21」である。ここで、所定の待機期間が1時間と設定されている場合、割り当て無効日時は「2017/5/30 17:21」である。すなわち、この場合、「2017/5/30 17:21」までは、他のユーザに番号は割り当てられないため、「MID001」のユーザIDと、「KID001」の広告事業者IDとが取得される。 Next, the server 10 refers to the user management data 152 and obtains a barcode number, a user ID corresponding to the transaction date and time, and an advertising company ID (step S117). Here, for example, the server 10 determines that the transaction date and time included in the received transaction data is within the allocation invalid date and time that is the date and time obtained by adding a predetermined waiting period to the expiration date from the allocation date and time, and The user ID and the advertising company ID associated with the barcode number included in the URL may be acquired. In this case, when the transaction data 621 illustrated in FIG. 9 is received, the transaction date and time is “2017/5/30 @ 16: 25”, and in the example of the user management data 152 in FIG. 4, the user ID of “MID001” The assignment date and time is “2017/5/30 @ 15: 21”, and the expiration date is “2017/5/30 @ 16: 21”. Here, if the predetermined waiting period is set to one hour, the assignment invalid date and time is “2017/5/30 @ 17: 21”. That is, in this case, since no other user is assigned a number until “2017/5/30 @ 17: 21”, the user ID of “MID001” and the advertising company ID of “KID001” are acquired. .
 図10は、実施形態に係るバーコードの番号に関する制御の例について説明する図である。上述したように、サーバ10は、バーコード管理データ151を用い、「割り当て可能」状態の番号をユーザに割り当てると、番号に対応付けて、有効期限を記憶するとともに、番号の状態を「割り当て中」状態に変更する。そして、有効期限を経過すると、番号の状態を「待機中」状態に変更し、有効期限を経過してから所定の待機期間を加えた日時である割り当て無効日時を経過すると、番号の状態を「割り当て可能」状態に変更する。端末20は、番号がユーザに割り当てられると、バーコードを画面に表示し、有効期限を経過すると、バーコードの表示を非表示にし、以降はバーコードを表示させない。また、番号をユーザに割り当てた割り当て日時から、上述した割り当て無効日時までの間は、POSシステム50による番号の使用は有効なものとしてサーバ10に扱われてもよい。このように、1のバーコードを流動的に割り当てることにより、バーコードの発行量を低減することができる。 FIG. 10 is a diagram illustrating an example of control relating to barcode numbers according to the embodiment. As described above, when the server 10 uses the barcode management data 151 to assign a number in the “assignable” state to a user, the server 10 stores the expiration date in association with the number and sets the state of the number to “assigning”. To the state. Then, when the expiration date has passed, the status of the number is changed to the “waiting” status, and after the expiration date, the status of the number is changed to “assignment invalid date and time” which is a date and time obtained by adding a predetermined standby period. To "assignable" state. The terminal 20 displays the barcode on the screen when the number is assigned to the user, and hides the barcode display after the expiration date, and does not display the barcode thereafter. In addition, during the period from the date and time when the number is allocated to the user to the above-mentioned invalid date and time, the use of the number by the POS system 50 may be treated as valid by the server 10. In this way, by allocating one barcode fluidly, the amount of issued barcodes can be reduced.
 続いて、サーバ10は、特典データ153を参照し、ユーザIDに係るユーザに、取引データに応じた所定の特典を付与する(ステップS118)。ここで、サーバ10は、付与した特典の情報をユーザの端末20に送信する。これにより、外部サーバ60から配信された広告により実店舗で取引を行ったユーザに特典(メリット)を提供することができる。なお、サーバ10は、外部サーバ60を介して、付与した特典の情報をユーザの端末20に送信してもよい。 Next, the server 10 refers to the privilege data 153, and gives a predetermined privilege according to the transaction data to the user associated with the user ID (step S118). Here, the server 10 transmits the information of the granted privilege to the terminal 20 of the user. Thereby, a privilege (merit) can be provided to a user who has transacted at an actual store by an advertisement distributed from the external server 60. In addition, the server 10 may transmit the information of the granted privilege to the user terminal 20 via the external server 60.
 また、サーバ10は、バーコードが利用された実店舗への来店に関連するメッセージを端末20に送信してもよい。これにより、端末20のユーザに、実店舗への来店を把握したことを通知することができる。この場合、サーバ10は、店舗IDに係る店舗の名称を記憶部15から取得し、ステップS117の処理で取得したユーザIDに係るユーザの端末20に、「○○店をご利用いただき、どうもありがとうございました。」等のメッセージを送信してもよい。なお、サーバ10は、バーコードが利用された実店舗への来店に関連するメッセージを、外部サーバ60が提供するメッセージングサービス等のサービスを用いて端末20に送信してもよい。 The server 10 may also transmit to the terminal 20 a message related to a visit to an actual store using the barcode. Thereby, the user of the terminal 20 can be notified that the visit to the actual store has been grasped. In this case, the server 10 acquires the name of the store associated with the store ID from the storage unit 15 and instructs the terminal 20 of the user associated with the user ID acquired in the process of step S117 to display “Thank you for using the XX store. Thank you. " Note that the server 10 may transmit a message related to a visit to an actual store using the barcode to the terminal 20 using a service such as a messaging service provided by the external server 60.
 図11は、実施形態に係る特典データ153の一例を示す図である。特典データ153には、企業ID、店舗ID、キャンペーン期間、特典内容が記憶されている。特典データ153は、例えば、サーバ10を運用する事業者の提携先である、POSシステム50を運用する事業者からの依頼により、予め設定されていてもよい。企業IDは、POSシステム50を運用する事業者のIDである。特典内容は、取引日時がキャンペーン期間内である場合に、ユーザに付与される特典の内容を示す情報である。図11の例では、所定のキャンペーン期間以内に、店舗ID「101」の店舗で購入した場合、合計額の10%分のポイントが、ユーザに付与されることが示されている。なお、ポイントは、例えば、外部サーバ60またはサーバ10が提供するSNSサービス上で利用できるスタンプ等のコンテンツや、サーバ10の事業者の提携先の外部のショッピングサイト、または実店舗における商品等の代金の支払い等に利用できるようにされてもよい。 FIG. 11 is a diagram illustrating an example of the privilege data 153 according to the embodiment. The privilege data 153 stores a company ID, a store ID, a campaign period, and privilege contents. The privilege data 153 may be set in advance, for example, by a request from a business operator that operates the POS system 50, which is a partner of the business operator that operates the server 10. The company ID is an ID of a company operating the POS system 50. The privilege content is information indicating the content of the privilege granted to the user when the transaction date and time is within the campaign period. In the example of FIG. 11, it is shown that, when the user purchases at the store with the store ID “101” within the predetermined campaign period, points corresponding to 10% of the total amount are given to the user. The points are, for example, contents such as stamps that can be used on the SNS service provided by the external server 60 or the server 10, a shopping site outside the business partner of the server 10, or merchandise at a physical store. It may be made available for payment or the like.
 この場合、実店舗を運用する事業者は、サーバ10を運用する事業者に、サーバ10から配信された広告により実店舗で商品等を購入したユーザの購入額等に応じた広告料または紹介料としての所定の報酬を支払い、サーバ10を運用する事業者は、ユーザに、報酬の一部をポイントして還元するようにしてもよい。 In this case, the business operating the actual store provides the business operating the server 10 with an advertisement fee or an introduction fee according to the purchase amount or the like of the user who purchased the product or the like at the real store by the advertisement distributed from the server 10. The company that operates the server 10 by paying a predetermined reward as a point may return a part of the reward to the user.
 続いて、サーバ10は、広告事業者ID毎の取引を集計する(ステップS119)。図12は、実施形態に係る広告集計データ154の一例を示す図である。広告集計データ154には、広告事業者IDに対応付けて、ユーザID、店舗ID、バーコードの数字群、金額群が含まれる。ここで、サーバ10は、受信した取引データと、ステップS117の処理で取得したユーザID、及び広告事業者IDとに基づいて、図12の広告集計データ154を生成する。これにより、ユーザがバーコードを用いて実店舗で購入した商品のデータを集計することができる。 Next, the server 10 counts the transactions for each advertising company ID (step S119). FIG. 12 is a diagram illustrating an example of the advertisement total data 154 according to the embodiment. The advertisement totaling data 154 includes a user ID, a store ID, a bar code number group, and a money amount group in association with the advertisement company ID. Here, the server 10 generates the advertisement totaling data 154 of FIG. 12 based on the received transaction data, the user ID acquired in the process of step S117, and the advertising company ID. Thereby, the data of the products purchased by the user at the actual store using the barcode can be totaled.
 続いて、サーバ10は、広告の効果に基づいて、POSシステム50を運用する事業者から各広告事業者IDに係る各広告事業者に対して支払われる金額(広告代金)を設定する(ステップS120)。このように、ユーザに対する広告により、ユーザが実店舗での取引した場合に、広告に対する報酬を適切に設定できるようにすることができるようになる。このため、結果的に、サーバ10、POSシステム50、及び外部サーバ60の処理負荷を低減できる。なお、この金額は、円等の通貨で支払われてもよいし、所定の店舗で利用できる電子マネー、または仮想通貨等で支払われてもよい。 Subsequently, the server 10 sets an amount (advertisement price) to be paid to each advertising company related to each advertising company ID from the company operating the POS system 50 based on the effect of the advertisement (step S120). ). As described above, the advertisement for the user can appropriately set the reward for the advertisement when the user makes a transaction at the actual store. Therefore, as a result, the processing load on the server 10, the POS system 50, and the external server 60 can be reduced. This amount may be paid in a currency such as yen, or may be paid in electronic money available in a predetermined store, virtual currency, or the like.
 サーバ10は、ステップS120の処理で、バーコードが用いられた実店舗での取引に基づいて、POSシステム50を運用する事業者が支払う広告料を算出し、支払われた広告料の少なくとも一部を、各広告事業者に対して支払うようにしてもよい。これにより、実店舗での取引に対する広告の効果に基づいて、POSシステム50を運用する事業者が支払う広告料を算出することができる。 The server 10 calculates the advertising fee paid by the business operator operating the POS system 50 based on the transaction at the actual store where the barcode is used in the process of step S120, and at least a part of the paid advertising fee. May be paid to each advertising business. Thereby, the advertisement fee paid by the company operating the POS system 50 can be calculated based on the effect of the advertisement on the transaction at the actual store.
 また、サーバ10は、例えば、各広告事業者の広告により、バーコードを利用して実店舗での取引が行われた回数に基づいて、POSシステム50を運用する事業者から各広告事業者に対して支払われる金額を設定してもよい。この場合、1回の取引に対して所定の金額(例えば、10円)が広告事業者に対して支払われるように設定してもよい。 In addition, the server 10 may, for example, send the advertisement of each advertising company from the company operating the POS system 50 to each of the advertising companies based on the number of times of transactions at the actual store using the barcode. The amount to be paid may be set. In this case, a predetermined amount (for example, 10 yen) may be set so as to be paid to the advertising company for one transaction.
 または、サーバ10は、ステップS120の処理で、例えば、各広告事業者の広告により、バーコードを利用して実店舗での取引が行われた金額の合計等に基づいて、POSシステム50を運用する事業者から各広告事業者に対して支払われる金額を設定してもよい。すなわち、ユーザの購入金額が大きい場合、POSシステム50を運用する事業者から各広告事業者に対して支払われる金額が大きくなるように設定してもよい。この場合、取引の金額に対する所定の割合(例えば、1%)が広告事業者に対して支払われるように設定してもよい。 Alternatively, the server 10 operates the POS system 50 in the process of step S120 based on, for example, the total amount of the transactions made at the actual store using the barcode by the advertisement of each advertising company. The amount paid by each of the advertising businesses to each advertising business may be set. That is, when the purchase price of the user is large, the setting may be made such that the price paid by the business operator operating the POS system 50 to each advertising business becomes large. In this case, a predetermined ratio (for example, 1%) to the amount of the transaction may be set to be paid to the advertising business.
 <第1変形例>
 特典内容として、キャンペーン対象の商品毎に、所定の特典を設定してもよい。この場合、サーバ10は、図11に示す特典データ153で、キャンペーン対象の商品を示すバーコードの数字に対応付けて、特典内容を設定しておき、取引データに含まれる商品の金額等に応じた特典を付与してもよい。
<First Modification>
As the privilege content, a predetermined privilege may be set for each product targeted for the campaign. In this case, the server 10 sets the contents of the privilege in association with the bar code number indicating the product targeted for the campaign in the privilege data 153 shown in FIG. 11, and according to the price of the product included in the transaction data, etc. May be given.
 <第2変形例>
 サーバ10は、バーコードを取得した端末20の位置情報と、バーコードが利用された実店舗の位置情報とに基づいて、バーコードを利用したユーザを認証してもよい。この場合、例えば、ステップS105の処理で、端末20は、バーコードの発行要求をサーバ10に送信する際、端末20の現在の位置情報もサーバ10に送信する。そして、サーバ10は、ステップS107の処理で、割り当てたバーコードの情報に対応付けて、端末20の位置情報もユーザ管理データ152に記憶する。そして、サーバ10は、ステップS118の処理で、バーコードが利用された実店舗の位置、またはバーコードが利用された際に端末20から受信した端末20の現在の位置と、バーコードを取得した際の端末20の位置との間の距離が、バーコードの有効期限に応じた所定の閾値以下であるか判定し、所定の閾値以下の場合のみ、取引データに応じた所定の特典を付与する。これにより、バーコードを取得したユーザと、バーコードを利用したユーザが同一であることを検証することができる。
<Second modification>
The server 10 may authenticate the user using the barcode based on the location information of the terminal 20 that has acquired the barcode and the location information of the actual store where the barcode has been used. In this case, for example, when transmitting the barcode issuance request to the server 10 in the process of step S105, the terminal 20 also transmits the current position information of the terminal 20 to the server 10. Then, the server 10 stores the position information of the terminal 20 in the user management data 152 in association with the assigned barcode information in the process of step S107. Then, in the process of step S118, the server 10 acquires the position of the actual store where the barcode is used, or the current position of the terminal 20 received from the terminal 20 when the barcode is used, and the barcode. Is determined to be less than or equal to a predetermined threshold value according to the expiration date of the barcode, and only when the distance is equal to or less than the predetermined threshold value, a predetermined privilege corresponding to the transaction data is provided. . Thereby, it can be verified that the user who has acquired the barcode is the same as the user who has used the barcode.
 <第3変形例>
 サーバ10は、図12の広告集計データ154に基づくレポートを、POSシステム50を運用する事業者にメール等を用いて送信してもよい。この場合、サーバ10は、例えば、広告事業者ID毎の購入金額の合計額等の情報を含むレポートを送信してもよい。また、サーバ10は、ユーザIDに対応付けられている、ユーザの年齢、性別、居住地等のユーザの属性を示す情報を外部サーバ60から取得し、ユーザの属性、及び広告事業者ID毎の購入金額の合計額等の情報を含むレポートを送信してもよい。これにより、POSシステム50を運用する事業者は、どの広告事業者の広告の効果が高いかを判断することができる。
<Third Modification>
The server 10 may transmit a report based on the advertisement total data 154 of FIG. 12 to a company that operates the POS system 50 by using an email or the like. In this case, the server 10 may transmit, for example, a report including information such as the total amount of the purchase amount for each advertising agent ID. In addition, the server 10 acquires information indicating the user's attributes such as the user's age, gender, place of residence, and the like, associated with the user ID, from the external server 60, and obtains the information of the user's attributes and advertisement company IDs. A report including information such as the total purchase price may be transmitted. This allows the business operator operating the POS system 50 to determine which advertisement business has a high advertising effect.
 図13は、実施形態に係る広告集計データ154に基づくレポートの作成処理の一例を示すフローチャートである。まず、ステップS201で、サーバ10は、広告集計データ154を参照し、広告事業者ID、及び店舗ID毎等の購入金額の合計額を算出する。続いて、サーバ10は、広告集計データ154に含まれるユーザIDに対するユーザの属性を示す情報を外部サーバ60から取得する(ステップS202)。続いて、サーバ10は、ユーザの属性に基づく統計データを算出する(ステップS203)。続いて、サーバ10は、算出した各種の情報を含むレポートのデータを生成し(ステップS204)、レポートの作成処理を終了する。 FIG. 13 is a flowchart illustrating an example of a report creation process based on the advertisement total data 154 according to the embodiment. First, in step S201, the server 10 refers to the advertisement totaling data 154, and calculates the total purchase amount for each of the advertisement company ID and the store ID. Subsequently, the server 10 acquires from the external server 60 information indicating a user attribute corresponding to the user ID included in the advertisement total data 154 (Step S202). Subsequently, the server 10 calculates statistical data based on the attribute of the user (Step S203). Subsequently, the server 10 generates report data including the various types of calculated information (step S204), and ends the report creation processing.
 図14A、及び図14Bは、実施形態に係るレポートの一例について説明する図である。図14の例では、「KID001」の広告事業者IDによる広告により、「101」の店舗IDであるPOSシステム50を運用する事業者の実店舗での所定期間での購入金額の合計額が「785460」円であることが示されている。また、購入金額の合計額に対する男女比として、男性による購入金額の合計額が「785460」円の67%であること等が示されている。また、購入金額の合計額に対する年齢比として、「10代」のユーザによる購入金額の合計額が「785460」円の29%であること等が示されている。 FIGS. 14A and 14B are diagrams illustrating an example of a report according to the embodiment. In the example of FIG. 14, the total amount of the purchase amount in the actual store of the company operating the POS system 50, which is the store ID of “101”, in the actual store by the advertisement using the advertisement company ID of “KID001” is “ 785460 "circle. Further, as a gender ratio with respect to the total purchase price, it is shown that the total purchase price of men is 67% of "785460" yen. Further, as an age ratio with respect to the total purchase price, it is shown that the total purchase price of the “teens” user is 29% of the “785460” yen.
 図14Bの例では、「KID001」の広告事業者IDによる広告により、「101」の店舗IDであるPOSシステム50を運用する事業者の実店舗で、「XXXXXXY00001Z」のバーコードの数字により示される商品の所定期間での購入金額の合計額が「385420」円であることが示されている。また、この商品の購入金額の合計額に対する男女比として、男性による購入金額の合計額が「385420」円の72%であること等が示されている。また、この商品の購入金額の合計額に対する年齢比として、「10代」のユーザによる購入金額の合計額が「385420」円の20%であること等が示されている。 In the example of FIG. 14B, the advertisement with the advertisement company ID of “KID001” is the actual store of the company that operates the POS system 50 that is the store ID of “101”, and is indicated by the bar code number of “XXXXXXY00001Z”. It is shown that the total purchase amount of the product in the predetermined period is “385420” yen. In addition, it is shown that the total purchase price of men is 72% of the “385420” yen as a ratio of the sex to the total purchase price of this product. Also, as an age ratio with respect to the total purchase price of this product, it is shown that the total purchase price of the “teens” user is 20% of “385420” yen.
 広告集計データ154に基づくレポートにより、POSシステム50を運用する事業者は、どの広告事業者の広告により、どのようなユーザ層が実店舗での取引を行ったかを判断することができる。 レ ポ ー ト Based on the report based on the advertisement total data 154, the business operator that operates the POS system 50 can determine which user class has made a transaction in the actual store by which advertisement business advertisement.
 <実施形態の効果>
 従来、オンラインでの所定の商品や実店舗等に対する広告が、オフラインである実店舗における取引に寄与した程度を把握できないという問題がある。例えば、独自規格のバーコードを、広告を受信した各ユーザに割り当てることにより、各ユーザに対する実店舗における取引を把握できるようにする場合、POSシステムの改修等の手間がかかる。
<Effects of Embodiment>
Conventionally, there is a problem that it is not possible to grasp the degree to which an advertisement for a predetermined product or an actual store online has contributed to a transaction at an offline actual store. For example, when assigning a barcode of an original standard to each user who has received an advertisement so that transactions at the actual store for each user can be grasped, it takes time and effort to repair the POS system.
 上述した実施形態の少なくとも一部によれば、例えば、実店舗で広く用いられている標準的な規格に準拠した商品管理用のバーコードの数字を、所定の期間内で、端末20のユーザに割り当てる。そして、実店舗における取引のデータに含まれるバーコードの数字から、取引を行ったユーザを判別する。これにより、実店舗で取引を行ったユーザの情報を比較的容易に取得することができる。また、実店舗で取引を行ったユーザの情報を比較的容易に取得できるため、結果的に、サーバ10、POSシステム50、及び外部サーバ60の処理負荷を低減できる。 According to at least a part of the above-described embodiment, for example, a bar code number for product management conforming to a standard widely used in an actual store is provided to a user of the terminal 20 within a predetermined period. assign. Then, the user who has made the transaction is determined from the bar code number included in the transaction data at the actual store. This makes it possible to relatively easily acquire information on the user who has made a transaction at the actual store. Further, since information on the user who has made a transaction at the actual store can be acquired relatively easily, as a result, the processing load on the server 10, the POS system 50, and the external server 60 can be reduced.
 また、商品管理用のバーコードの数字に対応付けて、バーコードを配信する契機となった広告を端末20に配信した事業者を管理し、実店舗での取引に基づいて、広告に対する報酬を設定する。これにより、ユーザに対する広告により、ユーザが実店舗での取引した場合に、広告に対する報酬を適切に設定できる。このため、結果的に、サーバ10、POSシステム50、及び外部サーバ60の処理負荷を低減できる。 In addition, in association with the bar code numbers for product management, the company manages the business that delivered the advertisement that triggered the delivery of the bar code to the terminal 20, and based on the transaction at the actual store, paid the advertisement. Set. Thereby, the reward for the advertisement can be appropriately set when the user makes a transaction at the actual store by the advertisement for the user. Therefore, as a result, the processing load on the server 10, the POS system 50, and the external server 60 can be reduced.
 本開示の実施形態を諸図面や実施例に基づき説明してきたが、当業者であれば本開示に基づき種々の変形や修正を行うことが容易であることに注意されたい。従って、これらの変形や修正は本開示の範囲に含まれることに留意されたい。限定でなく例として、各手段、各ステップ等に含まれる機能等は論理的に矛盾しないように再配置可能であり、複数の手段やステップ等を1つに組み合わせたり、或いは分割したりすることが可能である。また、各実施形態に示す構成を適宜組み合わせることとしてもよい。 Although the embodiments of the present disclosure have been described based on the drawings and examples, it should be noted that those skilled in the art can easily make various changes and modifications based on the present disclosure. Therefore, it should be noted that these variations and modifications are included in the scope of the present disclosure. By way of example and not limitation, the functions included in each means, each step, etc., can be rearranged so as not to be logically inconsistent, and a plurality of means, steps, etc. may be combined into one or divided. Is possible. Further, the configurations shown in the embodiments may be appropriately combined.
 本国際出願は、2018年6月20日に出願した日本国特許出願第2018-117213号に基づく優先権を主張するものであり、当該出願の全内容を本国際出願に援用する。 This international application claims priority based on Japanese Patent Application No. 2018-117213 filed on June 20, 2018, and the entire contents of the application are incorporated into this international application.
1 通信システム
10 サーバ
11 制御部
14 通信I/F
151 バーコード管理データ
152 ユーザ管理データ
153 特典データ
154 広告集計データ
20 端末
50 POSシステム
50A バーコードリーダ
50B レジ
50C オフィスサーバ
511 商品管理データ
512 販売管理データ
1 communication system 10 server 11 control unit 14 communication I / F
151 Barcode management data 152 User management data 153 Privilege data 154 Advertisement total data 20 Terminal 50 POS system 50A Barcode reader 50B Cash register 50C Office server 511 Product management data 512 Sales management data

Claims (16)

  1.  情報処理装置による情報処理方法であって、
     第1企業による情報を表示する端末が、前記端末のユーザによる前記端末への操作に応答して送信する、前記端末と前記情報処理装置とで通信するための情報を前記端末から通信部により受信し、
     前記端末に対してコード情報を前記通信部により送信し、
     前記コード情報に関連する情報と、前記第1企業に関する情報とを関連付け、
     前記端末の表示領域に表示された前記コード情報がコードリーダに読み取られたことに基づき、前記第1企業とは異なる第2企業の情報処理端末から送信された前記コード情報に関連する情報を前記通信部により受信し、
     前記コード情報に関連する情報の受信に基づき、前記第1企業に対して支払う金額を設定する。
    An information processing method by an information processing device,
    A terminal for displaying information by the first company is transmitted in response to an operation on the terminal by a user of the terminal, and information for communicating between the terminal and the information processing device is received from the terminal by the communication unit. And
    Transmitting code information to the terminal by the communication unit,
    Associating information relating to the code information with information relating to the first company;
    Based on that the code information displayed in the display area of the terminal is read by a code reader, the information related to the code information transmitted from the information processing terminal of a second company different from the first company, Received by the communication unit,
    An amount to be paid to the first company is set based on the reception of the information related to the code information.
  2.  請求項1に記載の情報処理方法であって、
     前記端末から送信された、前記第1企業に関する情報を前記通信部により受信する。
    The information processing method according to claim 1, wherein
    The communication unit receives information on the first company transmitted from the terminal.
  3.  請求項1または請求項2に記載の情報処理方法であって、
     前記端末の識別情報を前記通信部により受信し、
     前記コード情報と前記識別情報とを関連づけ、
     前記コード情報に関連する情報の受信に基づき、前記識別情報に基づいて、前記通信部により前記端末に情報を送信する。
    An information processing method according to claim 1 or claim 2,
    Receiving the identification information of the terminal by the communication unit,
    Associating the code information with the identification information,
    Based on the reception of the information related to the code information, the communication unit transmits the information to the terminal based on the identification information.
  4.  請求項3に記載の情報処理方法であって、
     前記情報は、前記端末に送信する特典に関する情報である。
    The information processing method according to claim 3, wherein
    The information is information relating to a privilege transmitted to the terminal.
  5.  請求項4に記載の情報処理方法であって、
     前記端末から前記端末の位置に関する情報を前記通信部により受信し、
     前記コード情報に関連する情報の受信に基づき、前記識別情報と前記位置に関する情報とに基づいて、前記特典に関する情報を前記端末に前記通信部により送信する。
    The information processing method according to claim 4, wherein
    Information on the position of the terminal is received from the terminal by the communication unit,
    Based on the reception of the information related to the code information, the communication unit transmits information on the privilege to the terminal based on the identification information and the information on the position.
  6.  請求項5に記載の情報処理方法であって、
     前記特典に関する情報は、前記位置に関する情報と、前記コード情報が前記コードリーダで読みとられる場合の前記端末の位置に関する情報とを比較し、前記通信部により前記端末に送信する。
    The information processing method according to claim 5, wherein
    The information on the privilege compares information on the position with information on the position of the terminal when the code information is read by the code reader, and transmits the information to the terminal by the communication unit.
  7.  請求項3に記載の情報処理方法であって、
     前記コード情報に関連する情報の受信に基づき、前記コード情報に関連付けられた前記識別情報に基づいて、前記第2企業に関する店舗への来店に関連するメッセージを前記通信部により前記端末に送信する。
    The information processing method according to claim 3, wherein
    Based on the reception of the information related to the code information, based on the identification information associated with the code information, the communication unit transmits to the terminal a message related to visiting the store related to the second company.
  8.  請求項1から請求項7のいずれか一項に記載の情報処理方法であって、
     前記端末の識別情報を前記通信部により受信し、
     前記ユーザが購入する購入品のコード情報を前記コードリーダで読み取られることに基づき、前記第2企業の情報処理端末から送信された前記ユーザが購入した購入品に関する購入情報を前記通信部により受信し、
     前記コード情報と、前記識別情報と、前記購入情報とを関連づける。
    An information processing method according to any one of claims 1 to 7, wherein
    Receiving the identification information of the terminal by the communication unit,
    Based on the code information of the purchase purchased by the user being read by the code reader, the communication unit receives purchase information on the purchase purchased by the user transmitted from the information processing terminal of the second company. ,
    The code information, the identification information, and the purchase information are associated with each other.
  9.  請求項8に記載の情報処理方法であって、
     複数ユーザの各々の前記識別情報と、複数ユーザの各々の前記購入情報とに基づく統計に関する情報を前記第2企業の情報処理端末に前記通信部により送信する。
    An information processing method according to claim 8, wherein
    The communication unit transmits information on statistics based on the identification information of each of the plurality of users and the purchase information of each of the plurality of users to the information processing terminal of the second company.
  10.  請求項8または請求項9に記載の情報処理方法であって、
     前記第1企業に支払う対価は、前記購入情報に基づいて変更される。
    An information processing method according to claim 8 or claim 9, wherein
    The price paid to the first company is changed based on the purchase information.
  11.  請求項1から請求項10のいずれか一項に記載の情報処理方法であって、
     前記第2企業の情報処理端末から前記第2企業に関する情報を前記通信部により受信し、
     前記コード情報に前記第2企業に関する情報を関連づけ、
     前記コード情報に関連する情報の受信に基づき、前記第2企業が支払う金額を設定する。
    The information processing method according to any one of claims 1 to 10, wherein
    Receiving information about the second company from the information processing terminal of the second company by the communication unit;
    Associating the code information with information about the second company;
    An amount to be paid by the second company is set based on the reception of the information related to the code information.
  12. 請求項1から請求項11のいずれか一項に記載の情報処理方法であって、
     前記コード情報は、少なくとも事業者識別コードと商品コードとで構成される。
    An information processing method according to any one of claims 1 to 11, wherein
    The code information includes at least a business identification code and a product code.
  13.  請求項1から請求項12のいずれか一項に記載の情報処理方法であって、
     前記コード情報は、JAN(Japanese Article Number)コード、EAN(European Article Number)コード、UPC(Universal Product Code)コードのうち少なくとも一つである。
    An information processing method according to any one of claims 1 to 12, wherein:
    The code information is at least one of a JAN (Japanese Article Number) code, an EAN (European Article Number) code, and a UPC (Universal Product Code) code.
  14.  請求項1から請求項13のいずれか一項に記載の情報処理方法であって、
     前記コード情報は、前記コードリーダで読み取られた場合、商品単価が無料であると判定される情報を含む。
    An information processing method according to any one of claims 1 to 13, wherein:
    The code information includes information that, when read by the code reader, determines that the product price is free.
  15.  情報処理装置のコンピュータによって実行されるプログラムであって、
     第1企業による情報を表示する端末が、前記端末のユーザによる前記端末への操作に応答して送信する、前記端末と前記情報処理装置とで通信するための情報を前記端末から通信部により受信する処理と、
     前記端末に対してコード情報を前記通信部により送信する処理と、
     前記コード情報に関連する情報と、前記第1企業に関する情報とを関連付ける処理と、
     前記端末の表示領域に表示された前記コード情報がコードリーダに読み取られたことに基づき、前記第1企業とは異なる第2企業の情報処理端末から送信された前記コード情報に関連する情報を前記通信部により受信する処理と、
     前記コード情報に関連する情報の受信に基づき、前記第1企業に対して支払う金額を設定する処理とを実行させる。
    A program executed by a computer of the information processing device,
    A terminal for displaying information by the first company is transmitted in response to an operation on the terminal by a user of the terminal, and information for communicating between the terminal and the information processing device is received from the terminal by a communication unit. Processing,
    A process of transmitting code information to the terminal by the communication unit;
    Associating information related to the code information with information related to the first company;
    Based on that the code information displayed in the display area of the terminal is read by a code reader, the information related to the code information transmitted from the information processing terminal of a second company different from the first company, Processing received by the communication unit;
    Setting the amount to be paid to the first company based on the reception of the information related to the code information.
  16.  情報処理装置であって、
     第1企業による情報を表示する端末が、前記端末のユーザによる前記端末への操作に応答して送信する、前記端末と前記情報処理装置とで通信するための情報を前記端末から受信し、前記端末に対してコード情報を送信し、前記端末の表示領域に表示された前記コード情報がコードリーダに読み取られたことに基づき、前記第1企業とは異なる第2企業の情報処理端末から送信された前記コード情報に関連する情報を受信する通信部と、
     前記コード情報に関連する情報と、前記第1企業に関する情報とを関連付ける関連付け部と、
     前記コード情報に関連する情報の受信に基づき、前記第1企業に対して支払う金額を設定する制御部とを備える。
    An information processing device,
    A terminal for displaying information by the first company, transmitting in response to an operation on the terminal by a user of the terminal, receiving information for communication between the terminal and the information processing device from the terminal, The code information is transmitted to a terminal, and the code information displayed on the display area of the terminal is transmitted from an information processing terminal of a second company different from the first company based on being read by a code reader. A communication unit for receiving information related to the code information,
    An associating unit that associates information related to the code information with information related to the first company;
    A control unit for setting an amount to be paid to the first company based on reception of information related to the code information.
PCT/JP2019/024023 2018-06-20 2019-06-18 Information processing method, program, and information processing device WO2019244863A1 (en)

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