JP6468599B2 - Point reduction system, information processing apparatus, and information processing program - Google Patents

Description

  The present invention relates to a point reduction system, an information processing apparatus, and an information processing program.

  A performance-reward-type advertisement (affiliate advertisement) placed by a product or service provider is posted on the Internet site, and a part of the performance fee is paid to a user who completes the target action such as product purchase via the advertisement. A service that returns as a point is known. A site that provides such a point redemption service is generally called a point site. In recent years, the above services are often provided through applications such as smartphones, and such applications are called point applications. Hereinafter, the point site and the point application are collectively referred to as a point site.

  A point server that provides a point site is connected to a management server of an affiliate service provider that manages affiliate advertisements. For example, the user registers user information for identifying the user, such as a user name and contact information, at the point site. Subsequently, when the user clicks on an advertisement of a product / service or the like posted on the point site, the user accesses the site of the provider (advertiser) of the product / service via the management server. Here, the point server stores information indicating the advertisement clicked by the user, click date information indicating the date and time when the advertisement is clicked, and the like as the point site use information. The management server also stores information indicating the point site used by the user, information indicating the product / service or advertiser that is the target of the advertisement, click date / time information indicating the date and time when the advertisement was clicked, etc. as management server usage information To do.

  In the advertiser's site, information such as a referrer indicating a link source of access by the user can be understood that the access is via the management server, that is, via an affiliate advertisement. Here, when a user applies for a product / service to be advertised on the advertiser's site, order information, which is information indicating that the application has been made, is sent from the advertiser's system to the management server. . In the management server, the received order information is stored in association with the management server usage information stored in advance, and managed as an occurrence status indicating a state in which a candidate for obtaining a success reward has occurred. Thereafter, when predetermined conditions such as payment settlement and contract completion are satisfied, the payment of the success fee is confirmed, and confirmation information indicating that the payment of the success fee has been confirmed is transmitted from the advertiser system to the management server. Based on the received confirmation information, the management server changes the status of the order information from the occurrence status to a confirmation status indicating a state in which the payment of the success fee has been confirmed. Here, the point server cannot grasp whether or not the user has applied at the advertiser's site, and cannot grasp whether or not the payment of the success fee has been confirmed. Therefore, the point server obtains order information from the management server and determines whether or not points are returned and the return timing. Specifically, the point server acquires the order information from the management server, and returns points to the corresponding user for the record in which the status of the order information becomes the confirmed status. However, from the viewpoint of protecting personal information, the order information acquired from the advertiser by the management server does not include user information for identifying the user. Further, since the management server does not have user information, the user information cannot be added to the order information. Therefore, the point server cannot determine to which user the points should be returned only by acquiring the order information from the management server. In order to solve this problem, a technique for matching order information and user information of a point site using point-in-time information stored in the point server and the management server is known in the point server (Patent Document 1). reference).

JP 2001-117847 A

  However, since the click of the advertisement can be easily performed, the number of events in which the click occurs is very large. As a result, in the technique described in Patent Document 1, the number of records of the click date information stored in the point server becomes very large, and sometimes a record with duplicate click dates may occur. Therefore, there is a problem that the matching using the click date information is low in reliability. For example, when a plurality of users click at the same timing, a plurality of pieces of the same click date information are generated. In this case, the order information and the point site usage information cannot be uniquely matched only with the click date information, and it is impossible to accurately determine to which user the points should be returned. As a result, an event that points are not redeemed for a user who has applied for and points should be redeemed, or an event that points are redeemed for users who have not applied for an event occurs. Therefore, in order to appropriately determine the users who should return points, it is desirable to perform matching between order information and user information based on information with higher accuracy and fewer events, and to improve matching reliability. ing.

  The present invention has been made in view of the above circumstances, and in order to appropriately determine the user whose points should be returned, the order information and the user information on the point site are appropriately matched based on highly accurate information. An object is to provide a point reduction system, an information processing apparatus, and an information processing program.

  The above object is achieved by the following means.

  The point redemption system includes an application system, a management server, a point server, and an information processing device. The application system is provided by an advertiser who places a performance-reward-type advertisement on the network, and receives an application for an item to be advertised. The management server distributes and manages advertisements. The point server provides a page on which the advertisement is posted, and the link information attached to the advertisement allows the user to access the application system via the management server. Then, reward points to the user. The information processing apparatus includes an issuing unit, an acquiring unit, and a specifying unit. The issuing unit issues a transmission destination address to be input to the application system when starting the target action to the user. The acquisition unit receives a message sent from the application system to the destination address when the destination address is entered in the application system and the target action is started, and the date and time when the message was sent is sent Obtain as information. The identification unit identifies, among the order information transmitted from the application system to the management server when the target action is started, the order date / time information indicating the date / time when the order information is transmitted matches the transmission date / time information. .

  The information processing apparatus is provided by an advertiser who places a success-reward-type advertisement on the network, and receives an application system for accepting an application for an item to be advertised, a management server that distributes and manages the advertisement, and an advertisement. Provide a page, access the application system via the management server using the link information attached to the advertisement, and when the application is completed, A point redemption system is configured together with a point server for redemption. The information processing apparatus includes an issuing unit, an acquiring unit, and a specifying unit. The issuing unit issues a transmission destination address to be input to the application system when starting the target action to the user. The acquisition unit receives a message sent from the application system to the destination address when the destination address is entered in the application system and the target action is started, and the date and time when the message was sent is sent Obtain as information. The identification unit identifies, among the order information transmitted from the application system to the management server when the target action is started, the order date / time information indicating the date / time when the order information is transmitted matches the transmission date / time information. .

  An information processing program is provided by an advertiser who publishes performance-reward-type advertisements on the network. The application system accepts applications for items subject to advertisements, a management server that distributes and manages advertisements, and posts advertisements. Provide a page, access the application system via the management server using the link information attached to the advertisement, and when the application is completed, The present invention is applied to a point redemption system having a point server for redemption and an information processing device. The information processing program causes the computer to execute an issue step, an acquisition step, and a specific step. In the issuing step, a transmission destination address for inputting to the application system when starting the target action is issued to the user. The acquisition step receives a message sent from the application system to the destination address when the destination address is entered in the application system and the target action is started. Obtain as information. The identifying step identifies, among the order information transmitted from the application system to the management server when the target action is started, the order date / time information indicating the date / time when the order information is transmitted matches the transmission date / time information. .

  According to the point reduction system of the present invention, the order date information that matches the transmission date information of the message transmitted from the application system is specified from the order information. By performing matching using message transmission date and time information, order information and point site user information can be appropriately matched based on highly accurate information. Therefore, it is possible to appropriately determine a user who should return points at the point site.

It is a figure showing a schematic structure of a point reduction system concerning one embodiment of the present invention. It is a block diagram which shows schematic structure of a user terminal. It is a block diagram which shows schematic structure of a point server. It is a block diagram which shows schematic structure of an information processing apparatus. It is a block diagram which shows schematic structure of a management server. It is a block diagram which shows schematic structure of an application server. It is a sequence chart which shows the procedure of the user registration process in a point reduction system. It is a figure which shows an example of the top screen displayed on a user terminal in the process of step S103 of FIG. It is a figure which shows an example of the registration screen displayed on a user terminal in the process of step S106 of FIG. It is a figure which shows an example of the address notification screen displayed on a user terminal in the process of step S114 of FIG. It is a sequence chart which shows the procedure of the service utilization process in a point reduction system. It is a figure which shows an example of the application screen displayed on a user terminal in the process of step S212 of FIG. It is a figure which shows an example of the my page screen displayed on a user terminal in the process of step S225 of FIG. It is a figure which shows an example of the information memorize | stored in information processing apparatus. It is a figure which shows an example of the order information which an information processing apparatus acquires from a management server. It is a sequence chart which shows the procedure of the service utilization process in the point reduction | restoration system which concerns on a modification.

  Hereinafter, embodiments of the present invention will be described with reference to the accompanying drawings. In the description of the drawings, the same elements are denoted by the same reference numerals, and redundant description is omitted. In addition, the dimensional ratios in the drawings are exaggerated for convenience of explanation, and may be different from the actual ratios.

<Configuration of point reduction system>
FIG. 1 is a diagram showing a schematic configuration of a point reduction system according to the first embodiment of the present invention.

  The point redemption system of the first embodiment is provided, for example, to provide a point site that a user accesses using a mobile terminal such as a smartphone or various PCs (Personal Computers).

  As shown in FIG. 1, the point redemption system includes a user terminal 100, a point server 200, an information processing apparatus 300, a management server 400, and an application server 500, and each component is configured to be able to communicate with each other through a network. .

  The user terminal 100 is an information terminal such as a mobile terminal such as a smartphone used by a user, a notebook PC, or a desktop PC.

  The point server 200 is a server that is provided by an operator of the point site and provides the point site. The point server 200 places the affiliate advertisement distributed from the management server 400 on the page of the point site and distributes it to the user.

  The information processing apparatus 300 is a computer such as a server, for example, and performs matching between the user information of the point site registered in the point server 200 and the application information of products / services received from the application server 500 by the management server 400.

  The management server 400 is a server operated by an affiliate service provider, and distributes and manages affiliate advertisements placed by advertisers.

  The application server 500 is a server operated by an advertiser who has posted an advertisement for a product / service, and accepts an application for a product / service or the like to be advertised.

  According to the above point redemption system, the user can browse the point site of the point server 200. Since the affiliate advertisement managed by the management server 400 is posted on the point site, the user can appropriately select the affiliate advertisement to be worried about. When the affiliate advertisement is selected, the user can enjoy shopping on the application server 500 of the advertiser. When the user purchases a product, the manager of the management server 400 or the point server 200 is paid an advertising success fee from the advertiser, and the user is given appropriate benefits such as points from the manager of the point server 200. Is done.

  The point server 200 gives points to the user, and the user finally purchases the product is the advertiser application server 500. In other words, the main body (point server 200) that identifies the user to whom points are to be given is different from the main body (application server 500) that identifies the user who purchased the product. Therefore, it is necessary to match the user who should be given points with the user who purchased the product. In the present embodiment, the matching is appropriately performed.

  Hereinafter, each configuration will be described in detail.

<User terminal 100>
FIG. 2 is a block diagram illustrating a schematic configuration of the user terminal.

  As shown in FIG. 2, the user terminal 100 includes a CPU (Central Processing Unit) 110, a ROM (Read Only Memory) 120, a RAM (Random Access Memory) 130, a storage 140, a communication interface 150, and an operation display unit 160. Each component is connected to be communicable with each other via a bus 170.

  The CPU 110 performs control of the above components and various arithmetic processes according to programs recorded in the ROM 120 and the storage 140.

  The ROM 120 stores various programs and various data.

  The RAM 130 temporarily stores programs and data as a work area.

  The storage 140 stores various programs including an operating system and various data. For example, an application for accessing the point server 200 or the application server 500 via the network is installed in the storage 140. In addition, an application for displaying a page provided by each server and transmitting input information to each server is also installed in the storage 140.

  The communication interface 150 is an interface for communicating with external devices such as the point server 200 and the application server 500. For example, standards such as 3G and 4G for mobile phone communication, standards such as Wi-Fi (registered trademark), and the like. Is used.

  The operation display unit 160 is, for example, a touch panel display, displays various information, and accepts various inputs from the user.

<Point server 200>
FIG. 3 is a block diagram showing a schematic configuration of the point server.

  As illustrated in FIG. 3, the point server 200 includes a CPU 210, a ROM 220, a RAM 230, a storage 240, a communication interface 250, an operation unit 260, and a display unit 270. Each component is connected to be communicable with each other via a bus 280. Note that the CPU 210, the ROM 220, and the RAM 230 have the same functions as the CPU 110, the ROM 120, and the RAM 130 of the user terminal 100, and thus the description thereof is omitted to avoid duplication of explanation.

  The storage 240 stores various programs including an operating system and various data. The storage 240 is installed with a program for providing a point site for returning points to the user on the mobile Internet or the like. In addition, the storage 240 stores user information such as the name and contact information of the user registered in the point site, point information for each user, information on affiliate advertisements distributed by the management server, and the like.

  The communication interface 250 is an interface for communicating with other devices, and for example, standards such as Ethernet (registered trademark), FDDI, Wi-Fi (registered trademark) are used.

  The operation unit 260 includes a pointing device such as a mouse and a keyboard, and is used for performing various inputs.

  The display unit 270 is a liquid crystal display, for example, and displays various types of information.

<Information processing apparatus 300>
FIG. 4 is a block diagram illustrating a schematic configuration of the information processing apparatus.

  As illustrated in FIG. 4, the information processing apparatus 300 includes a CPU 310, a ROM 320, a RAM 330, a storage 340, a communication interface 350, an operation unit 360, and a display unit 370. Each component is connected to be communicable with each other via a bus 380. The ROM 320, RAM 330, communication interface 350, operation unit 360, and display unit 370 have the same functions as the ROM 220, RAM 230, communication interface 250, operation unit 260, and display unit 270 of the point server 200. The description is omitted to avoid it.

  The CPU 310 performs control of the above components and various arithmetic processes according to programs recorded in the ROM 320 and the storage 340. The CPU 310 functions as an issue unit, an acquisition unit, a specification unit, a notification unit, and a message transmission / reception unit.

  The storage 340 stores various programs including an operating system and various data. The storage 340 is installed with a program that issues an e-mail address to a user who has registered as a user at the point site. The storage 340 is also installed with a program for managing mail transmitted / received using the mail address and a program for providing a mail BOX for a user to transmit / receive a message using the mail address. The storage 240 stores point site usage information transmitted from the point server 200, information indicating the date and time of transmission of an email transmitted to the user's email address, and the like.

<Management server 400>
FIG. 5 is a block diagram showing a schematic configuration of the management server.

  As illustrated in FIG. 5, the management server 400 includes a CPU 410, a ROM 420, a RAM 430, a storage 440, a communication interface 450, an operation unit 460 and a display unit 470. Each component is connected to be communicable with each other via a bus 480. The CPU 410, ROM 420, RAM 430, storage 440, communication interface 450, operation unit 460, and display unit 470 have the same functions as the CPU 210, ROM 220, RAM 230, communication interface 250, operation unit 260, and display unit 270 of the point server 200. Therefore, the description is omitted to avoid duplication of explanation.

  The storage 440 stores various programs including an operating system and various data. In the storage 440, an application for distributing and managing affiliate advertisements submitted by advertisers is installed. The storage 440 stores point application information transmitted from the point server 200, that is, affiliate advertisement usage information indicating which advertisement is clicked when. The storage 440 stores the order information received from the advertiser application server 500 in association with the above-mentioned affiliate advertisement usage information. The order information includes status information indicating the processing state of the application for the product / service to be advertised. Examples of the status information include “occurrence” indicating a state in which a candidate for acquiring a success reward has occurred, and “confirmation” indicating a state in which acquisition of a success reward has been determined.

<Application server 500>
FIG. 6 is a block diagram showing a schematic configuration of the application server.

  As shown in FIG. 6, the application server 500 includes a CPU 510, a ROM 520, a RAM 530, a storage 540, a communication interface 550, an operation unit 560, and a display unit 570. Each component is connected to be communicable with each other via a bus 580. The CPU 510, ROM 520, RAM 530, storage 540, communication interface 550, operation unit 560, and display unit 570 have the same functions as the CPU 210, ROM 220, RAM 230, communication interface 250, operation unit 260, and display unit 270 of the point server 200. Therefore, the description is omitted to avoid duplication of explanation.

  The storage 540 stores various programs including an operating system and various data. The storage 540 is installed with an application that provides a page for accepting an application for a product / service to be affiliated with. The storage 540 stores a program having a function of transmitting an email to the email address input as application information when an application is received, and a function of managing the status of the received application and transmitting it to the management server 400. Has been.

  Each configuration of the point reduction system may include components other than the above-described components, or some of the above-described components may not be included.

<Outline of processing in point reduction system>
First, a user registration process procedure in the point redemption system will be described.

  FIG. 7 is a sequence chart showing a procedure of user registration processing in the point reduction system. FIG. 8 is a diagram showing an example of a top screen displayed on the user terminal in the process of step S103 of FIG. FIG. 9 is a diagram showing an example of a registration screen displayed on the user terminal in the process of step S106 of FIG. FIG. 10 is a diagram showing an example of an address notification screen displayed on the user terminal in the process of step S114 of FIG. The processing of each device shown in the sequence chart of FIG. 7 is stored as a program in the storage of each device, and is executed by the CPU of each device controlling each unit.

  As shown in FIG. 7, the user terminal 100 transmits an access request to the point server 200 (step S101). Specifically, the user terminal 100 connects to the point server 200 via the network and requests access to the point site based on the operation of the operation display unit 160 by the user.

  The point server 200 transmits top screen information for displaying the top screen of the point site to the user terminal 100 based on the access request from the user terminal 100 (step S102).

  The user terminal 100 displays the point site screen based on the top screen information transmitted from the point server 200, and accepts a request for user registration from the user (step S103). For example, the user terminal 100 displays a screen as shown in FIG. When the user presses a “user registration” button 161 on the screen of FIG. 8, the user terminal 100 accepts a request for user registration. Subsequently, the user terminal 100 requests user registration from the point server 200 (step S104).

  The point server 200 transmits registration screen information for displaying the user registration screen to the user terminal 100 based on the user registration request from the user terminal 100 (step S105).

  The user terminal 100 displays a user registration screen based on the registration screen information transmitted from the point server 200, and accepts input of registration information from the user (step S106). Specifically, the user terminal 100 displays a screen as shown in FIG. 9 on the operation display unit 160. In the screen of FIG. 9, when the user inputs user registration information such as name, contact information, user ID, and password and presses the “Register” button 164, the user terminal 100 accepts the user registration information. The user terminal 100 transmits the received user registration information to the point server 200 (step S107).

  The point server 200 receives the user registration information transmitted from the user terminal 100 (step S108) and stores it in the storage 240. Subsequently, the point server 200 requests the information processing apparatus 300 for an address to be issued to the user (step S109).

  The information processing apparatus 300 issues a mail address as a transmission destination address based on the address request transmitted from the point server 200 (step S110). The issued e-mail address is used when the user applies for a product / service for which points are to be redeemed. Further, since the information processing apparatus 300 functions as a mail server, mail transmitted and received using the issued mail address is managed by the information processing apparatus 300. The information processing apparatus 300 transmits the issued mail address to the point server 200 (step S111).

  The point server 200 stores the mail address received from the information processing apparatus 300 (step S112). Specifically, the point server 200 stores the received mail address in the storage 240 in association with the user registration information stored in the storage 240 in step S108. Subsequently, the point server 200 transmits the mail address to the user terminal 100 (step S113).

  The user terminal 100 notifies the user of the mail address received from the point server 200 (step S114). For example, the user terminal 100 displays a screen as shown in FIG. 10 and notifies the user of an e-mail address used for the point redemption service. Thereby, the user can acquire the user e-mail address used in the point redemption service. With the above processing, user registration at the point site is completed.

  Next, the procedure of the point reduction process in the point reduction system will be described.

  FIG. 11 is a sequence chart showing a procedure of service use processing in the point redemption system. FIG. 12 is a diagram showing an example of an application screen displayed on the user terminal in the process of step S212 of FIG. FIG. 13 is a diagram illustrating an example of a My Page screen displayed on the user terminal in the process of Step S225 of FIG. FIG. 14 is a diagram illustrating an example of information stored in the information processing apparatus. FIG. 15 is a diagram illustrating an example of order information acquired from the management server by the information processing apparatus. The processing of each device shown in the sequence chart of FIG. 11 is stored as a program in the storage of each device, and is executed by the CPU of each device controlling each unit.

  As shown in FIG. 11, the user terminal 100 performs login authentication with the point server 200 (step S201). Specifically, the user terminal 100 receives an input such as a user ID or a password and transmits it to the point server 200. When the point server 200 confirms that it matches the user registration information registered in advance, the login authentication is completed. After the login authentication is completed, the point server 200 transmits top screen information to the user terminal 100 (step S202).

  The user terminal 100 displays the top screen of the point site based on the top screen information transmitted from the point server 200, and accepts a service use request, which is a request for using the point return service, from the user (step S203). . Specifically, the user terminal 100 displays a screen as shown in FIG. For example, when the user presses the “service use” button 163 corresponding to the point return service “A card issuance 5000 points” on the screen of FIG. 8, the user terminal 100 receives a service use request. “A card issuance 5000 points” is a point redemption service. For example, when a user applies for a credit card A card to a credit card company and the A card is issued after various examinations, the user receives 5000 points. Is reduced. In this case, when the application for the A card is made, the target action for which the advertising success fee is paid has occurred, and when the A card is actually issued, the target action is completed. Become. When the target action is completed, the payment of the advertising success fee is confirmed, and the reward to the user is also confirmed. The user terminal 100 transmits a service use request to the point server 200 (step S204).

  The point server 200 accepts the use request transmitted from the user terminal 100 (step S205), and stores information on the user who has requested the service use and information on the requested service in the storage 240.

  Subsequently, the point server 200 transmits an advertisement use request for using an affiliate advertisement corresponding to the point return service to the management server 400 based on the received service use request (step S206). The advertisement use request includes “click date and time” information indicating the date and time when the user pressed the “service use” button 163, information for identifying the affiliate advertisement to be used, and the like. The management server 400 receives the advertisement use request transmitted from the point server 200, and stores the above information included in the advertisement use request in the storage 440 (step S207).

  The point server 200 also transmits point site usage information indicating the user who used the point site and the service used to the information processing apparatus 300 (step S208). The point site usage information includes “user email address” information of the user who used the information, the contents of the product / service, “management server” information for identifying the management server 400 to which the advertisement usage request was transmitted, and the like. Yes. The information processing apparatus 300 stores the received point site usage information in the storage 340 (step S209).

  When receiving the advertisement use request in the process of step S207, the management server 400 redirects and transfers the access from the user to the application server 500 (step S210).

  Upon receiving the redirect transfer, the application server 500 transmits application screen information indicating a screen on which the user applies for a product / service to the user terminal 100 (step S211).

  The user terminal 100 displays an application screen based on the application screen information transmitted from the application server 500 and accepts an application request for a product / service from the user (step 212). For example, the user terminal 100 displays a screen as shown in FIG. In the screen of FIG. 12, the user inputs information necessary for application for a product / service such as name, address, and mail address. Here, the user has acquired the user mail address used in the point redemption service in the process of step S114 of FIG. Therefore, the user inputs the user mail address in the “mail address” field of the screen shown in FIG. When the user presses an “apply” button 165, the user terminal 100 accepts an application request for a product / service. The user terminal 100 transmits the received application request together with the input user mail address and the like to the application server 500 (step S213).

  The application server 500 receives the application request and the user e-mail address transmitted from the user terminal 100, and accepts an application for goods / services based on the received application request (step S214). The application server 500 transmits an application reception e-mail indicating that the application for the product / service has been received to the received user e-mail address (step S215).

  Since the mail transmitted to the user mail address is managed by the information processing apparatus 300, the information processing apparatus 300 receives the application acceptance mail. The information processing apparatus 300 transmits screen information for displaying the application acceptance mail to the user terminal 100 through the mail BOX function (step S216). For example, as shown in FIG. 13, the user terminal 100 displays an application acceptance mail on a mail BOX provided on the My Page of the point site. The My Page screen in FIG. 13 is displayed, for example, by pressing the “My Page” button 162 on the top screen in FIG. The user can confirm the application acceptance mail by confirming the mail BOX, and can grasp that the target action of the point reduction service has occurred.

  Further, the information processing apparatus 300 stores “mail transmission date / time” information indicating the transmission date / time of the application reception mail received from the application server 500 in the storage 340 as application reception information in association with the point site usage information (step 340). S217). Specifically, as illustrated in FIG. 13, the information processing apparatus 300 associates the “mail transmission date and time” information with the “user mail address”, “management server”, and the like stored in step S 209, and accepts the application. Store as information. The association is made by matching the destination email address of the application reception email with the user email address stored in the information processing apparatus 300, the name of the product / service included in the application reception email, and the content of the point site usage information. This can be done by matching.

  The application server 500 transmits the order information to the management server 400 at the same timing when the application acceptance mail is transmitted in step S215 (step S218). The order information is information for notifying the management server 400 that the application server 500 has received an application for a product / service to be affiliated with. The order information includes information for identifying the product / service, “order date / time” indicating the date / time when the order information was transmitted, and “status” indicating the application / service application status. Here, the “order date / time” regarding an application for a certain product / service is the same as the “mail transmission date / time” stored in the information processing apparatus 300 in the process of step S217 in the application. “Status” indicates a state of “occurring” at the time when the order information is received. The management server 400 stores the received order information in the storage 440 (step S219).

  Thereafter, when the target action such as issuance of a credit card is completed for the application and payment of the success fee is confirmed (step S220), confirmation information is transmitted from the application server 500 to the management server 400. In the management server 400, the “status” of the order information of the application is updated from “occurrence” to “confirmed”.

  For example, in the credit card application example described above, “status” indicates a state of “occurring” at the time when the card application is made. After that, when various examinations are performed and the card is actually issued, the payment of the success fee is confirmed, and the “status” becomes the “confirmed” state.

  The information processing apparatus 300 acquires order information from the management server 400 in order to confirm whether or not the point redemption has been confirmed for the application reception information stored in the process of step S217 (step S221). The order information acquired from the management server 400 by the information processing apparatus 300 includes “order date” and “status” as shown in FIG.

  Subsequently, the information processing apparatus 300 matches the application reception information with the order information by matching the “mail transmission date / time” of the application reception information stored in the storage 340 in the process of step S217 with the “order date / time” of the order information. (Step S222). Specifically, from the acquired order information, those whose “order date / time” matches the “mail transmission date / time” of the application reception information are extracted and associated with the extracted order information and application reception information. For example, in the example of FIGS. 14 and 15, each record of SEQ1, 2, 3, 4 in FIG. 14 is changed to SEQ11, 13, 15, and 15 in FIG. Each of the 17 records is associated with each record.

  Subsequently, the information processing apparatus 300 confirms the “status” information of the associated order information, and determines whether or not the state indicated by the “status” information is “confirmed” (step S223).

  When it is not “confirmed” (step S223: NO), the information processing apparatus 300 returns to the process of step S221 and repeats the processes of steps S221 to S223 until “confirmed”.

  When it is “confirmed” (step S223: YES), the information processing apparatus 300 notifies the user terminal 100 that the point reduction has been confirmed (step S224). Specifically, the information processing apparatus 300 transmits an email indicating that the return of points is confirmed to the user email address. In the examples of FIGS. 14 and 15, the records of SEQ1 and SEQ3 in FIG. 14 correspond to the records of SEQ11 and 15 in FIG. The statuses of SEQ11 and SEQ15 are “confirmed”. Therefore, the information processing apparatus 300 transmits a mail indicating that the point reduction has been confirmed to the user mail addresses corresponding to the records of SEQ1 and SEQ3 in FIG.

  The user terminal 100 displays an email indicating that the return of points has been confirmed on the email BOX screen of My Page as shown in FIG. 13 (step S225). Thereby, the user can grasp | ascertain timely and easily that the reduction | restoration of points was decided.

  As described above, according to the information processing apparatus 300 of the present embodiment, the acquired order information that identifies the “order date” that matches the “mail transmission date” of the application reception information is specified. “Mail transmission date / time” is information included in the application reception information that has a smaller number of events than the “click date / time” and has a high probability of being eligible for point reduction. Therefore, by performing matching using the “mail transmission date and time”, it is possible to more accurately and appropriately match the order information acquired from the management server and the application reception information on the point site. Thereby, in the point site, the user who should return points can be determined appropriately.

  Further, the information processing apparatus 300 confirms the status of the specified order information, and when the status is in a finalized state, notifies the user address that the point reduction has been finalized. Thereby, the user of the point site can know timely and surely that the point reduction has been confirmed, and can use the point site with peace of mind.

  In addition, the information processing apparatus 300 provides a mail BOX that enables a user to browse a message such as a mail transmitted to a user mail address and enables a message to be transmitted using the user mail address. As a result, the user can easily confirm notifications such as confirmation of point reduction. In addition, the user can use the user mail address and the mail box for general purposes other than the point site. Since the information processing apparatus 300 can grasp user point site usage information, it can easily grasp user consumption trends, hobbies, life stages, lifestyles, and the like. Therefore, it is possible to select a product / service suitable for the user and provide a more appropriate point return service or advertisement.

  In addition, this invention is not limited only to embodiment mentioned above, A various change can be made within a claim.

  For example, in the above embodiment, the point server 200 provides a point site, and the user terminal 100 accesses the point site every time to perform the point return. It is not limited to this. For example, all or part of the functions of the point server 200 may be installed in the user terminal 100 as a point application, and point reduction may be performed.

  In the above embodiment, the information processing apparatus 300 has been described as an example provided as a separate apparatus from the point server 200 and the user terminal 100, but is not limited thereto. The information processing apparatus 300 may be included in the point server 200 or the user terminal 100. For example, the information processing apparatus 300 may be provided as a part of the point server 200 as a configuration for reinforcing the function of the point site.

  In the above embodiment, an example in which a mail address is issued as a transmission destination address has been described. However, the transmission destination address is not limited to this. For example, an SNS (Social Networking Service) user ID, account information, or the like may be issued as a destination address.

  In the above embodiment, the example in which the timing when the “status” of the order information becomes “occurrence” and the timing when it becomes “confirmed” has been described, but the present invention is not limited to this. For example, when the success fee payment condition is a card application instead of a card issuance, the “status” is in a “confirmed” state when the card is applied.

  In the above embodiment, the case of performing matching using only “order date” and “mail transmission date” has been described, but the matching method is not limited to this. For example, matching between “order date and time” and “mail transmission date and time” may be combined with matching at “click date and time”.

<Modification>
FIG. 16 is a sequence chart illustrating a procedure of service use processing in the point redemption system according to the modification. The process shown in FIG. 16 is basically the same as the process shown in FIG. 11, and therefore, description of common parts will be omitted, and different parts will be mainly described.

  As shown in FIG. 16, in step S207, the management server 400 stores the click date / time information transmitted from the point server 200 in the storage 440 as the “first click date / time” in the advertisement use request. Furthermore, the management server 400 stores the “first click date and time” in association with the order information received from the application server 500 in the process of step S219.

  In step S209, the information processing apparatus 300 stores the click date and time information transmitted from the point server 200 as the “second click date and time” and includes the “user email address” and the “management server” in the point site use information. To do. Further, in step S217, the information processing apparatus 300 stores the “second click date” in association with the application reception information.

  Subsequently, in the process of step S222, the information processing apparatus 300 performs “first click date and time” and “second click date and time” in addition to the matching of “order date and time” and “mail transmission date and time” shown in FIG. Perform matching. The information processing apparatus 300 identifies and associates application reception information and order information in which “order date” and “mail transmission date” match, and “first click date” and “second click date” match. .

  In this way, the matching can be performed more precisely by combining the matching of “order date” and “mail transmission date” with the matching of “first click date” and “second click date”. Thereby, the user who should return points can be judged more appropriately.

  The means and method for performing various processes in the point reduction system according to the above-described embodiment can be realized by either a dedicated hardware circuit or a programmed computer. The program may be provided by a computer-readable recording medium such as a flexible disk and a CD-ROM, or may be provided online via a network such as the Internet. In this case, the program recorded on the computer-readable recording medium is usually transferred to and stored in a storage unit such as a hard disk. The program may be provided as a single application software, or may be incorporated in the software of the apparatus as one function of the point reduction system.

100 user terminals,
110 CPU,
120 ROM,
130 RAM,
140 storage,
150 communication interface,
160 operation display section,
170 bus,
200 point server,
210 CPU,
220 ROM,
230 RAM,
240 storage,
250 communication interface,
260 operation unit,
270 display,
280 bus,
300 information processing device,
310 CPU,
320 ROM,
330 RAM,
340 storage,
350 communication interface,
360 operation unit,
370 display,
380 bus,
400 management server,
410 CPU,
420 ROM,
430 RAM,
440 storage,
450 communication interface,
460 operation unit,
470 display,
480 bus,
500 application server,
510 CPU,
520 ROM,
530 RAM,
540 storage,
550 communication interface,
560 operation unit,
570 display,
580 bus.

Claims (6)

An application system provided by an advertiser who places a performance-reward-type advertisement on the network and accepting an application for an item to be advertised;
A management server for delivering and managing the advertisement;
Provides a page to publish the advertisement, the Yu Za depending on the attached to the advertising link information to access the application system via the management server, a payment target of success fees of the advertisement in the application system A point server that returns points to the user when the target action is completed;
An information processing device;
A point reduction system having
The information processing apparatus includes:
For the user, an issuer that issues a transmission destination address for input to the application system when starting the target action;
When the destination address is input in the application system and the target action is started, a message transmitted from the application system to the destination address is received, and the date and time when the message is transmitted is transmitted. An acquisition unit for acquiring date and time information;
Among the order information transmitted from the application system to the management server when the target action is started, the order information indicating the date and time when the order information is transmitted matches the transmission date and time information. A specific part,
Having point reduction system.   The information processing device confirms the status of the order information specified by the specifying unit, and when the status is in a finalized state by completing the target action and confirming the payment of the success fee, the point reduction is performed. The point reduction system according to claim 1, further comprising a notification unit that notifies the transmission destination address of the confirmation. The management server obtains, from the point server, click date / time information indicating a date / time when the user accesses the application system through the advertisement link, and associates with the order information received from the application system, the first click date / time information. Remember as
The information processing apparatus obtains, from the point server, click date / time information indicating a date / time when the user accesses the application system through a link of the advertisement, and associates the second information with the message transmitted to a destination address. It further has a storage unit for storing the click date and time information,
The specifying unit is the order information in which the order date and time information matches the transmission date and time information, and the first click date and time information associated with the order information is the second click date and time information associated with the message; The point reduction system according to claim 1 or 2, wherein a matching item is specified.   The information processing apparatus provides the message transmitted to the transmission destination address so that the message can be viewed on a terminal used by the user, and allows the user to transmit a message using the transmission destination address. The point reduction system according to any one of claims 1 to 3, further comprising a message transmission / reception unit. An application system provided by an advertiser who advertises a performance-reward-type advertisement on the network, which receives an application for an item to be the advertisement, a management server that distributes and manages the advertisement, and a page on which the advertisement is posted provided, said depending on the attached link information in advertising Yu Za through the management server to access the application system, and the target acts as a payment target of success fees of the advertisement in the application system is completed An information processing apparatus that constitutes a point return system together with a point server that returns points to the user,
For the user, an issuer that issues a transmission destination address for input to the application system when starting the target action;
When the destination address is input in the application system and the target action is started, a message transmitted from the application system to the destination address is received, and the date and time when the message is transmitted is transmitted. An acquisition unit for acquiring date and time information;
Among the order information transmitted from the application system to the management server when the target action is started, the order information indicating the date and time when the order information is transmitted matches the transmission date and time information. A specific part,
An information processing apparatus. An application system provided by an advertiser who advertises a performance-reward-type advertisement on the network, which receives an application for an item to be the advertisement, a management server that distributes and manages the advertisement, and a page on which the advertisement is posted provided, said depending on the attached link information in advertising Yu Za through the management server to access the application system, and the target acts as a payment target of success fees of the advertisement in the application system is completed A program applied in a point return system having a point server for returning points to the user and an information processing device,
Issuing step for issuing a transmission destination address for inputting to the application system when starting the target action for the user;
When the destination address is input in the application system and the target action is started, a message transmitted from the application system to the destination address is received, and the date and time when the message is transmitted is transmitted. An acquisition step for acquiring date and time information;
Among the order information transmitted from the application system to the management server when the target action is started, the order information indicating the date and time when the order information is transmitted matches the transmission date and time information. Specific steps,
An information processing program that causes a computer to execute.