JP2022180004A - Cooperation support system and cooperation support method - Google Patents

Abstract

To provide a cooperation support system and a cooperation support method for supporting realization of cooperation between business operators aiming to acquire a customer and another business operator.SOLUTION: A cooperation support server 3 includes: a storage unit 4 that stores a plurality of pieces of customer attribute information of customer holding business operators in association with information of the customer holding business operators; an application condition reception unit 5 that receives, from terminals 2a and 2b of a customer recruiting business operators, an input of an application condition including result reward information that allows a customer of the customer holding business operators to provide privilege that can be used on a side of the customer holding business operators; a presentation unit 6 that presents, from among the customer holding business operators stored in the storage unit 4, information of a customer holding business operator and customer attribute information of a plurality of customer holding business operators; and a notification unit 7 that notifies the terminals 2a and 2b of the customer holding business operators selected from the customer holding business operators presented by the presentation unit 6 of result reward information of the application condition and information of the customer recruiting business operators.SELECTED DRAWING: Figure 3

Description

The present disclosure relates to a tie-up support system and a tie-up support method.

Patent Literature 1 describes a service management system that gives benefits to members of member services. A first company that provides a first service (a shopping service that sells products via the Internet) and a second company that provides a second service (a communication service that provides a communication line) have a partnership relationship. A first service management device that manages the first service and a second service management device that manages the second service manage common user identification information that is commonly used for the first service and the second service. When the user accesses the website of the first service using the user terminal, the first service management device acquires the common user identification information corresponding to the user, and the user indicated by the acquired common user identification information is the second user. A privilege that can be provided to the user in the first service is specified when it is determined that a predetermined user condition regarding the service is satisfied. That is, a user who is a member of each of the first service and the second service enjoys benefits (privileges) obtained by using the second service in the first service.

JP 2021-018523 A

However, if a business does not manage user (customer) information that is commonly used among business operators, it is difficult to find partners for publicity and sales promotion of the company. For example, even if a business operator with a small number of members (customers) wishes to partner with another business operator for the purpose of increasing its membership, it is possible to know the number of members owned by the other business operator and the characteristics of the members. is difficult, it is difficult to find a partner candidate, and even if a partner candidate is found, it is not easy to actually form a partnership.

Therefore, an object of the present disclosure is to provide a tie-up support system and a tie-up support method capable of supporting the realization of tie-ups between a business operator aiming to acquire customers and another business operator.

In order to solve the above problems, a first aspect of the present invention is a tie-up support system for supporting a tie-up between a customer soliciting business operator who wishes to acquire customers and a customer-owned business operator who has customers in advance, wherein the customer Input of storage means for storing a plurality of pieces of customer attribute information of said customer-owned business operator in association with information of the customer-owned business operator, and input of application conditions including information on the performance fee to be paid by said customer soliciting business operator to said customer-owned business operator from the terminal of the customer soliciting business operator; presenting means for presenting customer attribute information; and for the terminal of the customer-owned business operator selected from the customer-owned business operators presented by the presentation means, the performance reward information of the application conditions and the customer and a notification means for notifying the recruiting business information.

A second aspect of the present invention is the tie-up support system according to the first aspect, wherein the customer attribute information stored in the storage means includes information on the number of customers of the customer-holding business operator, and The condition includes information on the target number of customers to be newly acquired by the customer recruiting business operator, and the presentation means selects the customer recruiting business of the application condition from among the customer holding business operators stored in the storage means. extracting a plurality of said customer-owned business operators having said customer number-of-persons information larger than said target number of persons information of said customer-owned business operators, and presenting said customer-owned business operators' information and said customer attribute information of said extracted customer-owned business operators.

A third aspect of the present invention is the tie-up support system according to the first aspect or the second aspect, wherein the customer attribute information stored in the storage means includes customer groups of customers of the customer-owned business operator. The application condition includes a desired customer segment of the customer to be newly acquired by the customer recruitment business, and the presenting means stores the desired customer segment of the application condition and the customer stored in the storage means. A plurality of said customer-owned business operators possessing customers of said desired customer class of said application conditions from among said customer-owned business operators stored in said storage means based on said customer group information of customers of said customer-owned business operators is extracted, and the customer-owned business operator information and the customer attribute information of the extracted customer-owned business operator are presented.

A fourth aspect of the present invention is the tie-up support system according to any one of the first aspect to the third aspect, wherein the customer-owned business operator accepts the application conditions notified by the notification means. message transmitting means for transmitting a message to the customer terminal of the customer-holding business operator to receive a privilege on the condition that the customer becomes a customer of the customer recruiting business operator, and stored in the storage means. said customer attribute information includes contact information of a customer of said customer-owned business operator, and said message sending means is based on said contact information of said customer of said customer-owned business operator stored in said storage means; Send content messages.

A fifth aspect of the present invention is the tie-up support system according to the fourth aspect, wherein the application conditions accepted by the application condition acceptance means are a predetermined period and transmission of a message to be sent within the predetermined period. The message transmitting means transmits the message of the content of the number of times of transmission based on the number of times of transmission within the predetermined period of time.

A sixth aspect of the present invention is the tie-up support system according to the fifth aspect, wherein when the number of times of transmission information of the application conditions is a plurality of times, the message transmitting means transmits the contents after the second time. When sending a message, the message with the above content is sent to a customer who has not sent the message with the above content by then.

A seventh aspect of the present invention is the tie-up support system according to any one of the first aspect to the third aspect, wherein the performance reward is a message having a predetermined content sent to a customer terminal of the customer-owned business operator. is a remuneration received by the customer-owned business operator when a customer of the customer-owned business operator becomes a customer of the customer recruiting business operator as a result of sending to the customer, and the predetermined content of the message is the customer It is a content that you can receive benefits on the condition that you become a customer of the recruiting business.

An eighth aspect of the present invention is the tie-up support system according to any one of the fourth aspect to the seventh aspect, wherein the presenting means comprises: Using a learned model generated by machine-learning the relationship between establishment information and alliance result information, presenting information on the customer-owned business operator who is a candidate for an alliance partner of the customer recruiting business operator, The learned model can receive input of the information of the customer recruiting business operator, the application conditions, and the information of the customer holding business operator, and can output the degree of partnership suitability between the customer recruiting business operator and the customer holding business operator. wherein the alliance establishment information is information including the information of the customer soliciting business operator with which an alliance was established in the past, the information of the customer holding business operator, and the application conditions, and the alliance result information is a message with the above content , the response information of the customers of the customer-holding business operator to the customer soliciting business operator, and the usage information of the privilege.

A ninth aspect of the present invention is the tie-up support system according to any one of the first aspect to the eighth aspect, wherein the customer soliciting business operator pays in accordance with an increase in the number of customers of the customer soliciting business operator. and calculating means for calculating the performance fee to be received by the customer-holding business operator based on information on the increase in customers of the customer soliciting business operator and information on the performance fee of the application conditions.

A tenth aspect of the present invention is the tie-up support system according to the ninth aspect, wherein the calculation means is such that one of the two operators is the customer soliciting operator, and the other operator is In the case of collaborating in such a manner as to be said customer-owned business operator, said one business operator becomes said customer-owned business operator, and said other business operator becomes said customer-recruiting business operator, said one business operator The payment amounts of the two businesses are calculated by offsetting the performance fee paid by the other business operator with the performance fee paid by the other business operator.

An eleventh aspect of the present invention is a tie-up support method for supporting a tie-up between a customer recruiting business operator desiring to acquire customers and a customer-owned business operator who has customers in advance, wherein a step of storing a plurality of pieces of customer attribute information of said customer-owned business operator in a storage means; and a step of receiving, from said terminal of said customer solicitation business operator, an input of application conditions including information on a performance fee received by said customer-owned business operator. a step of presenting the information of the customer-owned business operator and the customer attribute information of a plurality of the customer-owned business operators from among the customer-owned business operators stored in the storage means; a step of notifying the terminal of the customer-owned business operator selected from the customer-owned business operators selected from among the customer-owned business operators selected from among the customer-owned business operators, the information of the performance reward of the application conditions and the information of the customer soliciting business operator.

According to the present disclosure, it is possible to provide a tie-up support system and a tie-up support method capable of supporting realization of a tie-up between a business operator aiming to acquire customers and another business operator.

1 is a diagram showing a basic overview of a tie-up support system according to the present disclosure; FIG. 1 is a diagram showing a tie-up support system according to the present disclosure; FIG. BRIEF DESCRIPTION OF THE DRAWINGS It is a figure which shows the tie-up support system which concerns on 1st Embodiment of this invention. It is a figure which shows an example of the hardware constitutions of a tie-up support server. It is a flow chart explaining processing of a tie-up support system concerning a 1st embodiment. FIG. 10 is a diagram illustrating a state in which company A selects a partner from a screen displaying candidates for partner; It is a figure which shows an example of a message, and an example of a member registration screen. It is a figure which shows the tie-up support server which concerns on 2nd Embodiment of this invention. It is a flow chart explaining processing of a tie-up support system concerning a 2nd embodiment.

Each embodiment of the present invention will be described below with reference to the drawings.

FIG. 1 is a diagram showing a basic outline of a tie-up support system according to the present disclosure.

As shown in FIG. 1, the alliance support system according to the present disclosure supports alliances between businesses that want to acquire customers (customer recruiting businesses) and other businesses that already have customers (customer holding businesses). do. The form of alliance in this alliance support system realizes coupling between a customer recruiting business operator and a customer holding business operator who owns the target customers desired by the customer recruiting business operator, and It is a form of partnership in which the customer recruiting business operator notifies the public relations information requested by the customer recruiting business operator and the benefits that can be obtained if the request is met, and the customer recruiting business operator pays the customer holding business operator a reward for the results of the notification. . The partnership between the customer soliciting business operator and the customer holding business operator is carried out by sending a message to the customer (existing member) (S01) presented by the customer holding business operator (S02). The content of the message is that a privilege is given on the condition that the customer becomes a customer of the customer soliciting business operator. As a result, there is a possibility that the number of customers of the customer soliciting business operator will increase, and the sales of the customer holding business operator may increase due to the use of the privilege. Then, when the number of customers of the customer soliciting business operator increases (S03), the manager of the alliance support system acquires the membership information of the customer of the customer soliciting business operator (S04), and collects the service usage fee from the customer soliciting business operator. is received (S05), and a process of paying the performance fee from the customer soliciting business operator to the customer holding business operator is performed (S06). In the following description, "message" refers to a message having the above content.

FIG. 2 is a diagram showing a tie-up support system according to the present disclosure.

As shown in FIG. 2, a network 1 such as the Internet includes user terminals (terminals) 2a and 2b of a plurality of operators (company A to company G in this embodiment), and user terminals of a plurality of members of the operators. A (customer terminal) 20 and a tie-up support server 3 are communicably connected.

In the present disclosure, company A, which is a business operator, is defined as a customer recruiting business operator who wants to acquire customers, and company B to company G (in FIG. 2, illustration of company D to company F is omitted. ) will be described as a customer-owned business operator who has customers in advance. The number of customer soliciting business operators and the number of customer holding business operators are not limited to the above. In addition, in this disclosure, Company A is a customer-seeking business operator, and Company B to Company G are customer-owning business operators, but the present disclosure is not limited to this, and Company A is a customer-holding business operator, and Company B- Company G may be the customer recruiting business operator. 2, 5 to 7, and 9, company A to company G are illustrated as company A to company G. FIG.

Company A is, for example, a customer solicitation business operator that uses an alliance support system for the purpose of increasing its own members (customers). Company A has a desired number of members and a desired customer base (for example, age, gender, residential area, hobbies and tastes, interests, annual income, family composition, past purchases (purchase history), etc.). want to partner with other operators (customer-owned operators). In the present disclosure, the customer soliciting business operator is a company whose purpose is to increase its own members (customers), but it is not limited to this. For example, a business that recruits customers is a real estate business that aims to increase the number of visitors (customers) to housing exhibition halls, and a car sales company that aims to increase the number of participants (customers) to test drive events. may be That is, the “customers” that the customer solicitation business operator desires to acquire in the present disclosure are not limited to customers who actually conduct transactions with the customer solicitation business operator, but include customers who may conduct transactions in the future. Also, in the following description, "customer" may be referred to as "member".

Company B to Company G are customer-owned businesses that already have multiple customers. A customer-owned business operator that uses the tie-up support system for the purpose of using its own services by non-members).

The user terminals 2a and 2b are terminals used by users (company A to company G in this embodiment) who receive services via the alliance support site provided by the alliance support server 3. FIG. The user terminals 2a and 2b are, for example, information processing devices such as smartphones, computers, and tablet terminals, and have a display unit (not shown) capable of displaying information and an input unit (not shown) capable of inputting information. . Note that the user terminals 2a and 2b of companies A to G are not limited to terminals of the same type. Hereinafter, the terminal of the customer soliciting business operator (company A) will be referred to as the user terminal 2a, and the terminals of the customer holding business operators (company B to company G) will be described as the user terminal 2b.

The user terminal 20 is a terminal used by a member of the customer-owned business. The user terminal 20 is, for example, an information processing device such as a smart phone, a computer, or a tablet terminal, and has a display section capable of displaying information and an input section capable of inputting information.

FIG. 3 is a diagram showing a tie-up support system according to the first embodiment of the present invention.

The tie-up support server 3 includes a storage unit 4 , an application condition reception unit 5 , a presentation unit 6 , a notification unit 7 and a calculation unit 8 . The user terminal 2a of the customer soliciting business operator and the user terminal 2b of the customer holding business operator that use the alliance support system acquire, for example, an account of the alliance support site provided by the alliance support server 3, and log in to the alliance support site. use the alliance support system.

FIG. 4 is a diagram showing the hardware configuration of the alliance support server 3. As shown in FIG. Note that the hardware configuration of the user terminals 2a, 2b, and 20 may be the same as the hardware configuration of the alliance support server 3, except that a display unit and an input unit are included.

As shown in FIG. 4 , a CPU (Central Processing Unit) 10 , a communication section 11 , a memory 12 and a storage device 13 are connected to the bus 17 .

The CPU 10 controls the entire alliance support server 3, and cooperates with software such as the alliance support program 14 stored in the storage device 13 to execute the alliance support process, so that an application condition reception unit (application condition reception means) 5, a presentation unit (presentation means) 6 , a notification unit (notification means) 7 , and a calculation unit (calculation means) 8 . Note that a part of the functions of the CPU 10 may be extracted, the extracted functions may be provided in another information processing apparatus, and the above processing may be performed using a plurality of information processing apparatuses.

The communication unit 11 controls communication via the network 1 with external devices such as the user terminals 2a and 2b.

The memory 12 is used as a work area or the like required when executing the tie-up support program 14 .

The storage device 13 is for storing programs and data required for the alliance support process. be. The storage device 13 stores an operating system (OS) 15, an alliance support program 14, and a storage section (storage means) 4. FIG. The OS 15 is a program for realizing basic functions of the alliance support server 3 . The tie-up support program 14 is a program for implementing the tie-up support process according to this embodiment. The storage unit 4 is a business operator database that stores various data of business operators used in the business alliance support process according to the present embodiment realized by the business alliance support program 14 .

The storage unit 4 stores a plurality of pieces of information on customer-owned business operators (hereinafter referred to as "customer-owned business operator information") and customer attribute information in association with each other. That is, the storage unit 4 stores the above-described information (customer-owned business operator information and customer attribute information) of a plurality of customer-owned business operators.

The customer-owned business operator information is the information of the customer-owned business operator itself, and includes, for example, the company name, annual sales, location, type of business, business content, etc. of the customer-owned business operator. In this embodiment, the customer-owned business operator information is the company name and business content of the customer-owned business operator.

The customer attribute information is customer attribute information, and may be attribute information of all customers or segmented customer groups, or may be attribute information of an individual customer. The customer's individual attribute information includes, for example, the customer's age, sex, residential area, tastes and preferences, interests, annual income, family composition, past purchases (purchase history), and the like. As the attribute information of all customers or customer groups, for example, information on the number of all customers or groups (hereinafter referred to as "customer number information") and the main customer base of all customers derived from individual customer attribute information (customer base information) )and so on. In this embodiment, the customer attribute information includes customer number information, customer individual attribute information (customer age, gender, residential area, hobbies and preferences, interests, annual income, family composition, past purchases (purchase history), etc.). , and main customer base (customer base information). The main customer groups are, for example, as shown in Fig. 6, "Men in their 40s" (Company B), "Women in their 30s" (Company C), "Urban wealthy people" (Company D), and "Senior people". (Company E), "Women in their 20s and 30s who like sporty fashion" (Company F), and "Generally" (Company G). The above information of the customer-owned business operator (customer-owned business operator information and customer attribute information) may be input to the alliance support server 3 by the manager of the alliance support server 3 and stored in the storage unit 4, Alternatively, it may be input to the alliance support server 3 and stored in the storage unit 4 by the user terminal 2b of the customer-owned business operator who accessed the alliance support site.

As shown in FIG. 3, the application condition accepting unit 5 accepts application conditions for partnership from the user terminal 2a of the customer soliciting business operator to the user terminal 2b of the customer holding business operator (S101). The application conditions are the contents of the application for alliance from the user terminal 2a of the customer soliciting business operator to the user terminal 2b of the customer holding business operator, and in this embodiment, information on the target number of customers to be newly acquired by the customer soliciting business operator. , desired customer base, and performance fee information (information of performance fee). The target number of people information may be information on the number of people to be newly increased, or information on the target number of all customers of the customer soliciting business operator. A performance fee is a reward received by a customer-owned business operator on the condition that the customer of the customer-owned business operator becomes a customer of the customer recruitment business operator, and is a privilege that can be used in the services provided by the customer-owned business operator ( (for example, coupons, prizes, point additions, etc.). Performance fee information is information from which performance fees can be calculated (for example, fee per acquired customer). The customer-owned business operator decides information on resources necessary for providing the privilege (for example, the discount amount for one coupon use, the number of coupons that can be issued, etc.) from the result reward information. In other words, the customer solicitation business operator bears the funds for the privilege.

The presentation unit 6 presents customer-owned business operator information and customer attribute information of a plurality of customer-owned business operators out of the customer-owned business operators stored in the storage unit 4 (S102). In the present embodiment, the presentation unit 6 uses a learned model to be described later to obtain information on the customer solicitor (for example, business type, business content, location, size, etc., hereinafter referred to as "customer solicitor information". ) presents customer-owned business operator information that is a candidate for an alliance partner. For example, as shown in FIG. 6, the presentation unit 6 presents the company names and business contents of company B to company G as customer-owned business operator information, as well as the number of members of company B to company G (customer number information), Main customer bases (customer base information) and extractable conditions (information on various customer attributes) are presented as customer attribute information. The customer-owned business operator information and customer attribute information of a plurality of customer-owned business operators presented by the presentation unit 6 are presented, for example, on the home screen of the account of the customer-owned business operator on the alliance support site, etc. When the alliance support server 3 is accessed using the terminal 2a, it is displayed on the user terminal 2a of the customer recruiting business operator.

The notification unit 7 causes the customer soliciting business operator to select a predetermined customer-owning business operator from among the customer-owning business operators presented on the user terminal 2a of the customer soliciting business operator by the presentation unit 6, and press an application button (not shown). etc. is pressed (clicked), predetermined notification contents are notified to the user terminal 2b of the selected customer-owned business operator (S103). The notification unit 7 notifies, for example, the user terminal 2b of the customer-owned business operator by e-mail. The predetermined notification content notified by the notification unit 7 includes the fact that an application for alliance has been made, the information on the customer recruiting business operator (company name and business content), and the application conditions received by the application condition reception unit 5 (target number of people information , desired customer base, and reward information). The customer soliciting business operator information is information of the customer soliciting business operator itself, and in this embodiment, it is the company name and business content of the customer holding business operator. The customer solicitation business operator information is not limited to the company name and business details of the customer solicitation business operator. For example, in addition to the company name and business details of the customer holding business operator, and location.

The user terminal 2b of the customer-owning business operator that has received the notification from the notification unit 7 can confirm the result reward information of the application conditions of the customer soliciting business operator. A customer-owned business wants its members to use its benefits in order to increase its own sales through the use of the benefits or to promote the use of its services by its inactive members. If so, the application for partnership from the user terminal 2a of the customer solicitor is accepted (S104).

When the user terminal 2b of the customer holding business operator receives the notification from the notification unit 7 and accepts the application for partnership (S104), the user terminal 2a of the customer soliciting business operator is notified that the application for partnership has been accepted. . For example, an "accept button" (not shown) is displayed on the home screen of the tie-up support site of the user terminal 2b of the customer-owned business that receives the notification from the notification unit 7, and the "accept button" is pressed ( is clicked), the user terminal 2a of the customer recruiting business is notified that the application for partnership has been accepted.

After the user terminal 2b of the customer-holding business operator accepts the application for alliance from the user terminal 2a of the customer recruiting business operator (S104), the alliance support server 3 confirms the details of the alliance, timing, means, target, performance reward, etc. It is accumulated as the established case database 18 . In addition, the tie-up support server 3 requests the user terminal 2b of the customer-owned business operator to deliver a message of predetermined content to the user terminal 20 of the customer of the customer-owned business operator (S105). The message is a message that allows you to receive benefits on the condition that you become a customer of the customer recruiting business operator. Click here for company A's site (link (URL) to member A registration screen 16)" (see FIG. 7).

The user terminal 2b of the customer-owned business that receives the message distribution request distributes (sends) the above-described message from its own account (S106).

When a member of the customer-holding business operator performs membership procedures to become a member of the customer-adopting business operator (S107), and the user terminal 2a of the customer-adopting business operator accepts membership registration (S108), the customer-adopting business operator Membership increases. The user terminal 2a of the customer soliciting business entity transmits the membership information of the enrollee (for example, the number of enrollees (information on the increase in customers), the name of the enrollee, contact information, etc.) to the alliance support server 3 as a result of the alliance (S109). ).

In addition, benefits are given to members who have completed the above admission procedures. When the member uses the privilege (S110), the sales of the customer-owned business improve. The user terminal 2b of the customer-owned business operator transmits the record of the use of the privilege to the tie-up support server 3 as the tie-up achievement record (S111).

When the tie-up support server 3 receives the tie-up result information from both the user terminal 2a of the customer recruiting business operator and the user terminal 2b of the customer-holding business operator (S112), the tie-up support server 3 accumulates the tie-up result information as the result accumulation database 21. The alliance result information includes customer solicitation business operator information, customer holding business operator information, the number of sent messages, and customer response information from the message to the user terminal 2a of the customer solicitation business operator (hereinafter simply referred to as "customer response information"). ), and privilege usage information (hereinafter simply referred to as “privilege usage information”). The customer-seeking business operator information and customer-holding business operator information are, for example, business type, business content, location, scale, and the like. The customer response information may be the number of people who accessed the member registration screen of the customer recruiting business from the URL described in the message (or the percentage of the number of messages sent), or the number of customers who accessed the customer recruiting business from the URL described in the message. It may be the number of people (or the ratio to the number of messages sent) who have actually become customers of the customer recruiting business by accessing the member registration screen of the customer. The privilege usage information may be the number of people who used the privilege in the service of the customer-owned business operator after the alliance, or the ratio of the number of people who used the privilege to the number of messages sent, or the number of people who used the privilege It may be the ratio of the number of people who used the privilege to the number of people who became customers of the customer soliciting business from customers of the business.

A learned model is generated or updated by performing machine learning on the relationship between the alliance formation information of the customer soliciting business operator information and the customer holding business operator information accumulated in the result accumulation database 21 and the alliance result information (S113 ). The learned model can receive input of customer soliciting business operator information, application conditions, and customer holding business operator information, and can output the alliance suitability between the customer soliciting business operator and the customer holding business operator. The tie-up information is information including information on the customer soliciting business operators and the customer-holding business operators with which an alliance has been formed in the past, and application conditions (target number of people information, desired customer base, etc.). The degree of tie-up suitability is an evaluation of the combination of the customer-seeking business operator and the customer-holding business operator, and indicates the size of the expected value of the tie-up results. For example, the degree of alliance suitability is high when the probability of achieving the target number of persons desired to be acquired through the alliance is high, and the degree of alliance suitability is low when the result of the alliance can be expected to fall below the target number of persons. The alliance result information includes at least one of the number of messages sent, customer response information, and privilege use information, and the learned model is machine-learned using information accumulated in the latest result accumulation database 21. Generated by In the present embodiment, the presentation unit 6 uses the learned model to use the customer recruiting business operator information (for example, industry business type, business content, location, scale, etc.) and application conditions (target number of people information, desired customer base, and Based on performance fee information) and customer holding business information (e.g., industry business type, business content, location, scale, customer attribute information, etc.), determine the degree of partnership suitability of the combination of customer recruiting business information and customer holding business business information and presents the customer-owned businesses that are candidates for alliance partners (S102). That is, the presentation unit 6 utilizes the results of evaluation and learning of past alliance combinations, alliance details, and results from the alliance result information accumulated in the result accumulation database 21, The degree of tie-up suitability of each of the owned businesses is derived, and the customer-owned businesses with the highest degree of tie-up suitability are presented as tie-up candidates (S102). In the present embodiment, machine learning is performed before the calculation unit 8 calculates incentives, but the present invention is not limited to this. For example, machine learning may be performed after incentive settlement processing is completed.

The calculation unit 8 calculates the utilization fee of the tie-up support system paid by the user terminal 2a of the customer soliciting business operator and the performance fee (incentive) paid to the user terminal 2b of the customer holding business operator. For example, the calculation unit 8 calculates the results of alliance results (including the number of new members (increased information on customers)) from the user terminal 2a of the customer solicitation business operator and the performance reward information of the application conditions received by the application condition reception unit 5. (S114). The calculation unit 8 notifies the user terminal 2a of the customer soliciting business operator of the calculated use fee for the tie-up support system, and also notifies the user terminal 2b of the customer holding business operator of the performance fee (S114). The tie-up support server 3 accumulates the usage fee of the tie-up support system of the customer soliciting business operator and the incentive details 19, which are the performance rewards of the customer holding business operator. In the present embodiment, the calculation unit 8 notifies the user terminal 2b of the customer-owned business operator of the performance fee, but it does not have to notify the user terminal 2b of the customer-owned business operator. In addition, in the present embodiment, the calculation unit 8 calculates the performance reward information of the application conditions received by the application condition reception unit 5 and the results of the alliance results (including information on the increase in customers) from the user terminal 2a of the customer solicitation business operator. However, it is not limited to this. For example, in addition to customer increase information and application condition performance fee information, the number of messages sent may also be taken into consideration when calculating the performance fee. good.

When the user terminal 2a of the customer recruiting business operator pays the usage fee for the alliance support system notified by the calculation unit 8 (S115), the alliance support server 3 performs settlement processing such as deducting the commission of the administrator of the alliance support server 3. to pay the performance fee to the user terminal 2b of the customer-owned business operator (S116), and the user terminal 2b of the customer-owned business operator receives the performance fee (S117). That is, the utilization fee for the tie-up support system paid by the user terminal 2a of the customer soliciting business operator includes the performance fee received by the user terminal 2b of the customer holding business operator.

FIG. 5 is a flowchart for explaining the processing of the tie-up support system according to this embodiment. This flow chart shows the processing of the tie-up support system when company A, which is a customer soliciting business operator, and company B, which is a customer-holding business operator, form a tie-up. In this flowchart, the processing order of each step may be changed as long as the relationship between the input and output of each step is not impaired.

As shown in FIG. 5, the storage unit 4 stores customer-owned business operator information (company name, business type, and business content) and customer attribute information ( number of members, main customer base, etc.) are stored in association with each other (S201). FIG. 5 shows a state in which the above information of company B (customer holding business operator information and customer attribute information) is stored in the storage unit 4, but the above information of companies C to G is also stored in the storage unit. 4.

The application condition reception unit 5 receives an input of application conditions (target number of people information, desired customer base, and performance reward information) from the user terminal 2a of company A (S202).

The presentation unit 6 displays the customer-owned business operator information and customer attribute information of a plurality of customer-owned business operators (company B to company G) from among the customer-owned business operators stored in the storage unit 4 in a tie-up candidate list 22 ( In FIG. 5, it is simply referred to as "list".) (S203).

FIG. 6 is a diagram for explaining a state in which company A selects a partner from a screen displaying candidates for a partner.

As shown in FIG. 6, in this embodiment, the partner candidate list 22 includes customer-owned business information (company name and business content) and customer attribute information (number of members, main customer base, and extractable conditions). is a set, and Company B to Company G are arranged in a tiled list. In this embodiment, company A wants to focus on sales of men's cosmetics and wants to acquire new members of middle-aged men. Among them, Company B, whose main customer base is “men in their 40s and up” and seems to have many male members, and Company B whose business is “drugstore” and which seems to have many beauty-oriented members. Company G is selected (S204).

When company A selects company B and company G from the partner candidate list 22 and presses (clicks) an application button (not shown) or the like, the notification unit 7 notifies the user of the selected company B and company G. In addition to the fact that there is an application for alliance, the terminal 2b is notified of the customer soliciting business operator information of company A and the application conditions (S205). Note that FIG. 5 illustrates a state in which the notification unit 7 notifies the user terminal 2b of company B that there is an application for partnership, etc., and the above notification to the user terminal 2b of company G is illustrated. are omitted.

The user terminal 2b of company B and the user terminal 2b of company G, which have received the notification from the notification unit 7, select company A's business contents (for example, products " sales of men's cosmetics). The user terminal 2b of company B and the user terminal 2b of company G can accept or reject the application for alliance from the user terminal 2a of company A based on the customer recruiting business operator information and performance reward information of company A. . In this embodiment, a case will be described in which the user terminal 2b of company B accepts the application for partnership from the user terminal 2a of company A, and the user terminal 2b of company G rejects the application.

The user terminal 2b of the company G rejects the application for partnership from the user terminal 2a of the company A because its business is "drugstore" and the product "men's cosmetics" of the company A competes with its own product. do.

Company B wants its members to use its benefits in order to increase its sales through the use of benefits or to promote the use of its services by inactive members of its company. The application for partnership from the user terminal 2a of company A is accepted (S206).

When the user terminal 2b of company B accepts the application for alliance from the user terminal 2a of company A, the alliance support server 3 notifies the user terminal 2a of company A that the application has been accepted. A message delivery request is made to the user terminal 2b (S207).

FIG. 7 is a diagram showing an example of a message and an example of a member registration screen.

As shown in FIG. 7(1), the user terminal 2b of company B sends a message to the company's (company B's) mail magazine (in FIG. 7(1), " mail magazine”) and sent to the user terminals 20 of members of the company (S208). In addition, as shown in FIG. 7B, the user terminal 2b of company B sends a message using an account such as email of a member of the company, SMS (Short Message Service), SNS (SOCIAL NETWORKING SERVICE) ( In FIG. 7(2), only SMS is shown.) is transmitted to the user terminal 20 of the member of the company (S208). As shown in FIGS. 7(1) and 7(2), the content of the message sent by the user terminal 2b of company B is, for example, "If you become a member of company A, the first 1,000 people will receive a net of 1,000 yen. I will give you a coupon. Click here for company A's site (link (URL) to A member registration screen 16)". In this way, the contents of the message sent from the user terminal 2b of the company B to the user terminals 20 of the members of the company B are such that a privilege can be received on the condition that the user becomes a member of the company A. In addition, a tag (tracking code) for enabling access analysis to the A employee registration screen 16 is embedded (written) in the HTML (HyperText Markup Language) of the A employee registration screen 16, and A A parameter for recognizing that the member registration screen 16 is accessed from the message may be added to the URL described in the message.

The member of company B who received the message is guided to the member registration screen 16 of the site of company A from the URL in the message and registers as a member of company A (S209). A privilege (in this embodiment, a net coupon) that can be used in the service provided is provided. The user terminal 2 a of Company A transmits information on newly enrolled members to the alliance support server 3 .

When a member of company B uses the privilege (S210), sales of company B increase. The user terminal 2 b of Company B transmits privilege usage information to the tie-up support server 3 .

The calculation unit 8 calculates the utilization fee of the tie-up support system paid by the user terminal 2a of company A and the performance reward received by the user terminal 2b of company B from the information of the enrollee of company A and the use information of the privilege of company B. (S211). The calculation unit 8 notifies the user terminal 2a of the company A of the calculated utilization fee of the tie-up support system, and notifies the user terminal 2b of the company B of the performance fee.

When the alliance support server 3 receives the payment from the user terminal 2a of the company A, it settles the account (S212), and pays the reward (incentive) to the user terminal 2b of the company B. That is, company A (customer soliciting business operator) pays performance rewards to company B (customer holding business operator) via the tie-up support server 3 .

In the alliance support system configured as described above, the presentation unit 6 presents customer-owned business operator information and customer attribute information of a plurality of customer-owned business operators out of the customer-owned business operators stored in the storage unit 4. Therefore, the user terminal 2a of the customer soliciting business operator can select the customer-owned business operator with whom it wishes to form a tie-up from a plurality of customer-owned business operators based on the customer-owned business operator information and the customer attribute information.

In addition, the performance reward information of the application conditions notified from the notification unit 7 to the user terminal 2a side of the customer-owned business operator is provided by the customer- solicited business operator on the condition that the customer of the customer-owned business operator becomes the customer of the customer-owned business operator. is the information on the fee (performance fee) paid to the customer-owned business operator. Therefore, the customer-owned business operator accepts the application from the user terminal 2a of the customer soliciting business operator and encourages its own customers to become customers of the customer soliciting business operator, thereby receiving performance rewards.

In addition, the performance reward information notified from the notification unit 7 to the user terminal 2a side of the customer-owned business operator is a privilege (for example, coupon, free gift, point addition, etc.) that can be used in the service provided by the customer-owned business operator. It is the source of funds for Then, when the customer of the customer-owned business uses the privilege, the sales of the customer-owned business are increased. Therefore, the customer-owning business operator can improve sales by utilizing external resources by accepting the application from the user terminal 2a of the customer-accepting business operator. In addition, since the customer-owned business operator can grant the above benefits to the inactive members of the company, it is possible to promote the use of the company's services by the inactive members of the company.

In addition, benefits are benefits given to customers of a customer-holding business operator on the condition that the customer of the customer-holding business operator becomes a customer of the customer- soliciting business operator. to become a customer of Therefore, the customer soliciting business operator can increase the number of customers by acquiring new customers.

Further, the customer attribute information of the customer-owned business operator stored in the storage unit 4 includes the customer group information of the customer-owned business operator, and the presentation unit 6 presents the customer attribute information including the customer group information of the customer-owned business operator. do. That is, since the user terminal 2a of the customer soliciting business operator is presented with the customer base information of the customers of the customer holding business operator, the user terminal 2a of the customer soliciting business operator operates based on the customer group information of the customers of the customer holding business operator. , it is possible to select a customer-owned business operator that has a customer base of customers that it wants to acquire.

In addition, since the calculation unit 8 calculates the utilization fee of the tie-up support system paid by the user terminal 2a of the customer soliciting business operator and the performance fee paid to the user terminal 2b of the customer holding business operator, the customer soliciting business operator and the customer holding business operator It is possible to reduce the work burden of the settlement work by

In this way, the user terminal 2a of the customer soliciting business operator can apply for a partnership with the user terminal 2b of the customer holding business operator having desired customer attribute information. Accepting the application from the user terminal 2a may increase sales. Therefore, according to the present embodiment, it is possible to support realization of partnership between a business operator aiming to acquire customers (customer recruiting business operator) and another business operator (customer holding business operator).

In the present embodiment, the presenting unit 6 uses a learned model to present candidates for alliance partners based on the suitability for alliance between the customer soliciting business operator and the customer holding business operator. is not. For example, the presentation unit 6 selects from among the customer-holding business operators stored in the storage unit 4, a plurality of customer number information having a larger number of customers than the target number information of the customer soliciting business operators of the application conditions received by the application condition reception unit 5. may be extracted and presented to the user terminal 2a side of the customer soliciting business operator. In this case, among the plurality of customer-owned business operators presented from the presentation unit 6 to the user terminal 2a of the customer- solicited business operator, a customer-owned business operator having a smaller number of customers than the target number of customers information of the customer- solicited business operator is selected in advance. Since it is excluded, it is possible to efficiently present the customer soliciting business to the user terminal 2a of the customer soliciting business. Alternatively, the presentation unit 6 stores in the storage unit 4 based on the desired customer segment of the application condition received by the application condition reception unit 5 and the customer segment information of the customer-owned business operator stored in the storage unit 4. It is also possible to extract a plurality of customer-owned businesses that have customers in the desired customer segment of the application conditions from among the customer-owned businesses and present them to the user terminal 2a side of the customer soliciting business.

Alternatively, the presentation unit 6 may randomly extract a plurality of customer-owned business operators from the customer-owned business operators stored in the storage unit 4 and present them to the user terminal 2a of the customer soliciting business operator. , the customer holding business operators stored in the storage unit 4 may be presented to the user terminal 2a side of the customer soliciting business operator in the order of the Japanese syllabary of the company name. Alternatively, by providing a function of accepting and searching conditions for items of customer-owned business operator information, customer-owned business operators that match the search conditions may be presented to the user terminal 2a side of the customer soliciting business operator. Even in these cases, the presentation unit 6 provides at least one customer attribute information (customer number information, customer age, gender, residential area, tastes and preferences, interests, annual income, family composition, past (Purchase history, etc.)), the user terminal 2a of the customer soliciting business operator has customers with desired attributes based on the customer attribute information of the customer holding business operator presented by the presentation unit 6. Customer-owned operators can be selected.

Further, in the present embodiment, the customer group information of the customer is included in the customer attribute information of the customer-owned business operator stored in the storage unit 4, but the customer group information may not be included. Even in this case, as described above, the presentation unit 6 provides at least one customer attribute information (customer number information, customer age, gender, residential area, tastes and preferences, interests, annual income, family composition, past purchased products (purchase history), etc.), the user terminal 2a of the customer soliciting business operator displays the desired attribute based on the customer attribute information of the customer holding business operator presented by the presentation unit 6. can choose a customer-owned business that has customers of

In addition, in the present embodiment, the application conditions received by the application condition reception unit 5 include information on the target number of customers to be newly acquired by the customer solicitation business operator, the desired customer base, and performance remuneration information, but are limited to this. However, the application conditions only need to include at least performance reward information.

In addition, in the present embodiment, the privilege is given to the customer of the customer-owned business operator on the condition that the customer of the customer-owned business operator becomes the customer of the customer recruiting business operator, but it is not limited to this. Instead, for example, it may be a benefit given to a customer of a customer-owned business operator on the condition that they watch an advertisement video of an event held by the customer-owned business operator.

Further, in the present embodiment, the tie-up support server 3 requests the user terminal 2b of the customer-owned business operator to deliver the message, but the present invention is not limited to this. Benefits are given to customers of a customer-owned business operator on the condition that the customers of the customer-owned business operator become customers of the customer- solicited business operator. In order to have them do so, it is necessary to encourage the customers of the company to become customers of the customer recruiting business. For this reason, after accepting the application from the user terminal 2a of the customer soliciting business, the user terminal 2b of the customer holding business operator sends to the user terminal 20 of its own customer "on condition that you become a customer of the customer soliciting business operator. It is possible to voluntarily send a message with the content of "Give a privilege to the customer" to encourage the customer to become a member of the customer recruiting business and promote the use of the privilege.

In addition, in the present embodiment, the user terminal 2b of the customer-owned business operator has sent a message to the customer of its own company, but the present invention is not limited to this. Alternatively, the customer recruiting business operator (Company A) may send a message to the customers of the customer holding business operator.

In addition, since the alliance support server 3 accumulates the alliance result information as the result accumulation database 21, the user terminal 2a of the customer soliciting business can receive the alliance result information (for example, the ratio of the number of people who accessed the member registration screen to the number of messages sent ), it may be possible to search for customer-owned businesses that are candidates for alliance partners from the alliance support result database.

In addition, in the present embodiment, the user terminal 2a of the customer soliciting business operator collects the membership information (for example, the number of people who have joined, the name of the new person, the contact information, etc.) Although it was sent to the support server 3, it is not limited to this. For example, if a tag for enabling access analysis to the A member registration screen 16 is embedded in the HTML of the A member registration screen 16 and a predetermined parameter is added to the URL described in the above message, the existing By using the access analysis means, the joining information of the joining person may be acquired on the side of the tie-up support server 3 .

In addition, in the present embodiment, one business operator (for example, company A) is the customer recruiting business operator, and the other business operator (for example, company B) is the customer holding business operator. not to be For example, one business operator becomes a customer soliciting business operator and the other business operator becomes a customer holding business operator, and the above one business operator becomes a customer holding business operator and the other business operator solicits customers. You may tie up (two-way tie-up) in the form of becoming a business operator. In this case, the calculation unit 8 may calculate the payment amount of each business operator by offsetting the performance fee paid by the one business operator and the performance fee paid by the other business operator.

Next, a second embodiment of the invention will be described with reference to the drawings. In the tie-up support system according to this embodiment, the tie-up support server 3 of the first embodiment has a storage unit 4, an application condition reception unit 5, a presentation unit 6, a notification unit 7, a calculation unit 8, and a message transmission unit 9. is different from the first embodiment. In addition, the same code|symbol is attached|subjected about the structure similar to 1st Embodiment, and the description is abbreviate|omitted. In addition, processing until the user terminal 2b of the customer holding business accepts the application for alliance from the user terminal 2a of the customer recruiting business (S201 to S206), and processing after the calculation of the incentive by the calculation unit 8 (S211, S212) is substantially the same as that of the first embodiment, so the description thereof will be omitted below.

FIG. 8 is a diagram showing the alliance support server 3 according to this embodiment.

As shown in FIG. 8 , the alliance support server 3 includes a storage unit 4 , an application condition reception unit 5 , a presentation unit 6 , a notification unit 7 , a message transmission unit 9 and a calculation unit 8 .

The CPU 10 (see FIG. 4) of the tie-up support server 3 controls the tie-up support server 3 as a whole, cooperates with the tie-up support program 14 stored in the storage device 13, and executes the tie-up support process to accept application conditions. It functions as a unit 5 , a presentation unit 6 , a notification unit 7 , a message transmission unit (message transmission means) 9 , and a calculation unit 8 .

The application conditions accepted by the application condition accepting unit 5 are, in addition to the target number of customers information and performance reward information described in the first embodiment, in this embodiment, information on the number of message transmissions, and a tie-up period (predetermined period). including. The partnership period may be any information that can specify the period of partnership. For example, the partnership period is a combination of a predetermined partnership start date and time (for example, three months from April 1), or a combination of a predetermined partnership start date and time and a predetermined partnership end date (for example, April 1). to June 30), or a combination of message transmission frequency information and transmission interval information (for example, six times at an interval of once a month from April 1).

When the user terminal 2b of the customer-owned business operator accepts the application conditions notified from the notification unit 7, the message transmission unit 9 sends the message to the user terminal 20 of the customer of the customer-owned business operator. Send a message that you can receive benefits on the condition that you become After the user terminal 2b of the customer holding business accepts the application for alliance from the user terminal 2a of the customer soliciting business, the message transmission unit 9 sends the user terminal 2b of the customer holding business and the customer solicitation business, as will be described later. When the contact information of both customers of the customer's user terminal 2a is stored in the storage unit 4, the destination of the message (customer's contact information) is specified, and the message is sent to the contact of the specified customer's contact information. to send. The message is received by the customer's user terminal 20 .

The contact information of the customer of the customer-owned business operator to whom the message is sent is the information of the contact to which the message can be sent through the network 1, such as an e-mail address, SMS address, SNS account, and the like. The customer contact information of the customer-owned business operator is stored in the storage unit 4 in association with the customer-owned business operator information. The contact information of the customer of the customer-owned business is stored in the storage unit 4 when or after the user terminal 2b of the customer-owned business approves the application conditions from the user terminal 2a of the customer recruiting business. . The contact information of the customer of the customer-owned business operator may be input to the alliance support server 3 by the administrator of the alliance support server 3 and stored in the storage unit 4, or may be stored in the storage unit 4 by the administrator of the alliance support server 3. It may be input to the alliance support server 3 and stored in the storage unit 4 by the user terminal 2b of the business operator. In addition, when the user terminal 2b of the customer-owned business operator stores the customer-owned business operator information and the customer attribute information in the storage unit 4 in order to use the alliance support system, the contact information of the customer of the customer-owned business operator is It may be stored in the storage unit 4 together with customer-owned business information and customer attribute information.

After the user terminal 2b of the customer holding business operator accepts the application conditions notified from the notification unit 7, the user terminal 2a of the customer soliciting business operator is notified that the application for partnership has been accepted. After that, the storage unit 4 associates the existing customer contact information (customer contact information of company A) already acquired by the user terminal 2a of the customer soliciting business with the information of the customer soliciting business. Remember. The contact information of the customer of the customer solicitation business operator may be input to the alliance support server 3 by the administrator of the alliance support server 3 and stored in the storage unit 4, or may be stored in the storage unit 4, or may be a customer solicitation that has accessed the alliance support site. It may be input to the tie-up support server 3 and stored in the storage unit 4 by the operator's user terminal 2a.

When the information on the number of transmission times of the message of the application conditions received by the application condition reception unit 5 is 1, the message transmission unit 9 transmits the message once within the cooperation period of the application conditions. Further, when the message transmission frequency information is multiple times, the message transmission unit 9 transmits the message for the number of times of transmission based on the transmission frequency information within the tie-up period of the application conditions.

When sending the first message, the message transmission unit 9 differs from the contact information of the customer of the customer soliciting business operator among the contact information of the customer of the customer holding business operator stored in the storage unit 4. Extract contact information and send messages to some or all of the contacts in the extracted contact information. The contact information of the customer to whom the message sending unit 9 has already sent the message is stored as contacted contact information. When sending the second and subsequent messages, the message sending unit 9, based on the contact information of the customer of the customer recruitment business and the already contacted contact information, Send a message to a contact in contact information.

FIG. 9 is a flowchart for explaining the processing of the tie-up support system according to this embodiment. In this flow chart, the processing order of each step may be changed as long as the relationship between the input and output of each step is not impaired. Note that steps S201 to S206 are the same as those in the first embodiment, so description thereof will be omitted.

As shown in FIG. 9, after the user terminal 2b of the company B has accepted the application for partnership from the user terminal 2a of the company A (S206), the message transmission unit 9 sends the members of both the company A and the company B to contact each other. When the destination information is stored in the storage unit 4, the destination of the message (contact information of the member) is specified, and the message is transmitted to the specified contact information of the member (S301). For example, when the contact information of the members of both company A and company B is stored in the storage unit 4, the message "Send message button" (not shown) is displayed, and when the "message send button" is pressed (clicked), the message sending unit 9 identifies the destination of the message, and then contacts the identified member's contact information. Send a message first. Alternatively, the message transmission unit 9 may automatically transmit the message according to a preset distribution schedule.

When the member of company B who receives the message registers as a member of company A (S302), the user terminal 2a of company A transmits information about the newly enrolled member to the alliance support server 3.

When the member of company B uses the privilege (S303), the user terminal 2b of company B transmits usage information of the privilege to the alliance support server 3.

In the tie-up support system configured as described above, the message transmitting unit 9 sends a message to the user terminal 20 of the customer of the customer-holding business operator to receive a privilege on the condition that the customer becomes a customer of the customer-recruiting business operator. Send a message. In this way, since the message transmission unit 9 transmits the message to the user terminal 20 of the customer of the customer-owned business operator, unlike the case where the user terminal 2b of the customer-owned business operator transmits the message, the customer-owned business operator work load on the user terminal 2b side can be reduced.

In addition, since the message transmission unit 9 transmits the message, the message can be reliably transmitted unlike the case where the message transmission is entrusted to the user terminal 2b of the customer-owned business operator.

In addition, when the customer who receives the message becomes a customer of the customer soliciting business operator, the customer is granted a privilege, and the sales of the customer-holding business operator are improved by using this privilege. In addition, since the customer-owned business operator can grant the above benefits to the inactive members of the company, it is possible to promote the use of the company's services by the inactive members of the company.

In addition, the message transmitting unit 9 transmits a message to the user terminal 20 of the customer of the customer-holding business operator to receive a privilege on the condition that the customer becomes a customer of the customer-accepting business operator. In this way, benefits are given to customers of a customer-holding business operator on the condition that the customer of the customer-holding business operator becomes a customer of the customer solicitation business operator. are encouraged to become customers of Therefore, the customer soliciting business operator can increase the number of customers by acquiring new customers.

In addition, since the application conditions received by the application condition reception unit 5 include information on the number of message transmissions and the partnership period, it is possible to set the partnership period between the customer soliciting business operator and the customer holding business operator in the form of partnership in which messages are sent. can be done. Further, since the application conditions include the partnership period, the user terminal 2b of the customer-owned business operator that has received the partnership application can determine whether or not to accept the application based on the partnership period.

Further, when the message transmission frequency information is multiple times, the message transmission unit 9 transmits the message for the number of times of transmission based on the transmission frequency information within the tie-up period of the application conditions. Therefore, when the user terminal 2a of the customer soliciting business operator wants to send multiple messages to the customers of the same customer-holding business operator, it is not necessary to apply for alliance multiple times to the same customer-holding business operator. Therefore, it is possible to reduce the burden on the user terminal 2a of the customer soliciting business operator. In addition, the user terminal 2b side of the customer holding business operator does not need to accept the application for partnership from the same user terminal 2a of the customer soliciting business operator multiple times, so the burden on the user terminal 2b of the customer holding business operator is reduced. can do.

In addition, when transmitting the first message, the message transmitting unit 9, out of the contact information of the customers of the customer holding business operator stored in the storage unit 4, the contact information of the customer of the customer recruiting business operator and extracts different contact information and sends messages to some or all of the extracted contact information. For this reason, the message sending unit 9 does not send a message to a person who is a customer of both the customer soliciting business operator and the customer holding business operator at the time of applying for the alliance, so that the message can be efficiently sent to the customer. can be sent.

In addition, when transmitting the second and subsequent messages, the message transmission unit 9, based on the contact information of the customer of the customer recruiting business operator and the contacted contact information stored in the storage unit 4, Send a message to a contact in the customer's contact information who has never sent a message to. In other words, without sending a message to a person who did not become a customer of the customer recruitment business after sending a message, or to a person who became a customer of the customer recruitment business after sending a message, a new message is sent each time. Since a message is sent to a person (a customer of a customer-owned business operator), it is possible to efficiently send a message to the customer.

In addition, since a message is sent to a new customer each time, it is possible to reduce annoyance on the part of the customer.

As described above, according to the present embodiment, it is possible to support the realization of a partnership between a business operator aiming to acquire customers (customer recruiting business operator) and another business operator (customer holding business operator).

In the present embodiment, when the message transmitting unit 9 transmits the second and subsequent messages, the message is not transmitted to the contact information of the contact information stored as the contacted contact information. You may send messages to contacts in the Contacted Contact Information, but not limited to.

In addition, in the present embodiment, the message transmission frequency information and the partnership period (predetermined period) are included in the application conditions accepted by the application condition reception unit 5, but the message transmission frequency information is not limited to this. and the partnership period may not be included. In this case, the number of message transmissions, the partnership period, etc. will be determined between the customer holding business operator and the customer soliciting business operator after the customer holding business operator's user terminal 2b accepts the application for alliance from the customer soliciting business user terminal 2a. You can decide between

Although the present invention has been described above based on the above embodiments, the present invention is not limited to the contents of the above embodiments, and can be appropriately modified without departing from the scope of the present invention. In other words, all other embodiments, examples, operation techniques, etc. made by those skilled in the art based on this embodiment are naturally included in the scope of the present invention.

2a, 2b: user terminals (terminals)
3: Alliance support server 4: Storage unit (storage means)
5: Application conditions reception unit (application conditions reception means)
6: Presentation unit (presentation means)
7: Notification unit (notification means)
8: Calculation unit (calculation means)
9: Message transmission unit (message transmission means)
20: User terminal (customer terminal)

Claims (11)

A tie-up support system for supporting tie-ups between a customer soliciting business operator who wishes to acquire customers and a customer-owned business operator who has customers in advance,
storage means for storing a plurality of pieces of customer attribute information of the customer-owned business operator in association with the information of the customer-owned business operator;
an application condition receiving means for receiving, from a terminal of the customer soliciting business operator, input of application conditions including information on performance rewards paid by the customer soliciting business operator to the customer-owned business operator;
a presenting means for presenting the information of the customer-owned business operators and the customer attribute information of a plurality of the customer-owned business operators from among the customer-owned business operators stored in the storage means;
Notification for notifying the terminal of the customer-owned business operator selected from the customer-owned business operators presented by the presentation means of the information on the performance fee of the application conditions and the information on the customer recruitment business operator means and
A tie-up support system. the customer attribute information stored in the storage means includes information on the number of customers of the customer-owned business operator;
The application conditions include information on the target number of customers to be newly acquired by the customer recruiting business operator,
The presentation means selects a plurality of the customer-owned businesses having the customer number information that is larger than the target number information of the customer recruiting business operator of the application condition from among the customer-owned businesses stored in the storage means. 2. The tie-up support system according to claim 1, wherein the customer-owned business operator is extracted and the customer-owned business operator information and the customer attribute information of the extracted customer-owned business operator are presented. The customer attribute information stored in the storage means includes customer base information of customers of the customer-owned business operator,
The application conditions include the desired customer base of the customer to be newly acquired by the customer recruiting business operator,
The presenting means, based on the desired customer base of the application conditions and the customer base information of the customer of the customer-owned business operator stored in the storage means, A plurality of said customer-owned business operators holding customers of said desired customer base of said application conditions are extracted from among them, and information of said customer-owned business operator and said customer attribute information of said extracted said customer-owned business operator are presented. , The tie-up support system according to claim 1 or 2. When the customer-owned business operator accepts the application conditions notified from the notification means, the customer terminal of the customer-owned business operator receives benefits on the condition that the customer becomes a customer of the customer soliciting business operator. comprising a message sending means for sending a message with contents to be
the customer attribute information stored in the storage means includes contact information of customers of the customer-owned business operator;
4. The message transmitting means according to any one of claims 1 to 3, wherein said message transmitting means transmits said message of said contents based on said contact information of said customer of said customer-owned business operator stored in said storing means. alliance support system. The application condition received by the application condition receiving means includes a predetermined period and information on the number of transmissions of a message to be transmitted within the predetermined period,
5. The tie-up support system according to claim 4, wherein said message transmitting means transmits the message of said content for said number of times of transmission based on said number of times of transmission information within said predetermined period. When the information on the number of times of transmission of the application condition is a plurality of times, the message transmitting means, when transmitting the message of the content after the second time, is for a customer who has not transmitted the message of the content by that time. 6. The tie-up support system according to claim 5, wherein the message of said content is sent to. As a result of sending a message with predetermined content to the customer terminal of the customer-owned business operator, the performance fee is paid when the customer of the customer-owned business operator becomes a customer of the customer solicitation business operator. It is a reward received by the business operator,
4. The tie-up support system according to any one of claims 1 to 3, wherein said predetermined contents of said message are contents of receiving a privilege on condition that said customer becomes a customer of said customer soliciting business operator. The presenting means uses a learned model generated by machine-learning the relationship between the information on alliance formation between the customer recruiting business operator and the customer-owned business operator and the information on the results of the partnership, and the customer recruiting business operator. Presenting the information of the customer-owned business operator who is a candidate for the alliance partner of
The learned model can receive input of the information of the customer recruiting business operator, the application conditions, and the information of the customer holding business operator, and output the degree of partnership suitability between the customer recruiting business operator and the customer holding business operator. and
The alliance formation information is information including information on the customer recruiting business operator with which an alliance was established in the past, information on the customer holding business operator, and the application conditions,
5. From claim 4, wherein the alliance result information includes at least one of the number of messages of the content sent, the response information of the customer of the customer-owned business operator to the customer recruiting business operator, and the use information of the privilege. The tie-up support system according to claim 7. The performance fee paid by the customer solicitation business operator according to the increase in the number of customers of the customer solicitation business operator and received by the customer-holding business operator is the information on the increase in the number of customers of the customer solicitation business operator and the performance fee of the application conditions. 9. The tie-up support system according to any one of claims 1 to 8, further comprising calculating means for calculating based on the information of . The calculation means forms a partnership in which one of the two business operators is the customer recruiting business operator and the other business operator is the customer holding business operator, and the one business operator is the customer holding business operator. In the case of a tie-up in which the other business operator becomes the customer soliciting business operator, the performance fee paid by the one business operator and the performance fee paid by the other business operator are set off. 10. The tie-up support system according to claim 9, wherein the payment amounts of said two business operators are calculated. A tie-up support method for supporting a tie-up between a customer soliciting business operator who wants to acquire customers and a customer-owned business operator who has customers in advance,
a step of storing a plurality of pieces of customer attribute information of said customer-owned business in a storage means in association with said information of said customer-owned business;
a step of receiving, from the terminal of the customer soliciting business operator, an input of application conditions including information on performance rewards received by the customer holding business operator;
a step of presenting the information of the customer-owned business operators and the customer attribute information of a plurality of the customer-owned business operators from among the customer-owned business operators stored in the storage means;
a step of notifying the terminals of the customer-owned business operators selected from the customer-owned business operators presented by the presentation means of the information on the performance fee of the application conditions and the information on the customer solicitation business operators; When,
ways to support partnerships, including;

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