JP2010020627A - Electronic commerce support system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an electronic commerce support system capable of facilitating customer attraction rate improvement and mail address acquisition by enhancing services for users using a store website, reducing troublesome store website operation management work and performing sales promotion activities efficiently and properly. <P>SOLUTION: The electronic commerce support system for supporting an electronic commerce on a store website for selling merchandise thereon and distributing direct mail or mail magazines to a user to promote sales is provided with a promotion information providing system communicably connected with user's communication terminal and the store website through a network. The promotion information providing system includes a database, a content providing server, an automatic electronic catalog generation means, and a store authentication means. <P>COPYRIGHT: (C)2010,JPO&INPIT

Description

  The present invention sells products (including services) to be sold on a store site (Web site), which is a virtual store, and distributes a mail magazine or direct mail (DM) to a user (customer). With regard to an electronic commerce support system that supports the operation and management of a store site that introduces (or publishes) products and conducts sales promotion activities (hereinafter simply referred to as “sales promotion activities”), particularly for users who are targeted for sales promotion activities The present invention relates to an electronic commerce support system that improves services and efficiently and accurately supports the operation and management of store sites.

  In recent years, distributors (sellers) who introduce electronic commerce (online shopping) systems that sell products sold on store sites have become less convenient and less expensive with the spread of the Internet. Has increased rapidly. For example, when a dealer opens a new store to sell a product, a large initial investment is made according to the conditions, in exchange for the sales expectation, such as purchase of a deposit, rent or real estate, construction of a store, etc. In addition, in order to secure further inventory, a warehouse or the like is required in addition to the store where the store opens, so the establishment of a store site using an electronic commerce system is ideal for newly entering merchants. In addition, it is an opportunity to develop a new customer even for a dealer who already has a store, and since the risk and necessary expenses are reduced, it is widely spread in various sales industries.

  In addition, the merchandise to be sold on the store site is not limited to goods, but can also provide (sell) content such as music data, electronic books, image data, and fortune-telling information. Such information sales are distributed to communication terminals of users who are users via the Internet by a content providing server.

  Here, when a user purchases a desired product or content distribution service using a communication terminal, payment is generally completed via an electronic commerce system, and the product is delivered to the user. Information is transmitted to the communication terminal. In addition, the payment can be made, for example, by a user using a communication terminal such as a personal computer (PC) or a mobile phone to transfer the price to an account of a predetermined bank or post office using an internet banking service or the like. Alternatively, payment is made using a credit card or electronic money. For this reason, the user can easily purchase a desired product without going directly to the store that sells the product, and can easily obtain various information via the Internet. The number of users who are experts is also increasing rapidly.

  However, with the increase in the number of dealers, the store sites have become turbulent, causing problems such as a decrease in the rate of attracting customers, a decrease in service, and intensified price competition.

  As a means to solve such problems, a seller who manages the operation of the store site distributes information useful to the user such as campaign announcements and product introductions on the store site, or inserts it into the user. There are direct mails (DM) for mailing or distributing leaflets, mail magazines for regularly delivering information useful to users by e-mail, and the like.

  However, when a DM or mail magazine is distributed to a user for sales promotion activities, the seller needs to know the user's mail address in advance. In other words, in order to distribute DMs and e-mail magazines to users for sales promotion activities, it is necessary to acquire personal information such as the user's e-mail address, address, and telephone number by some method. In recent years, because there are so many mischievous calls, spam mails, unnecessary leaflets, etc., many users tend to hide personal information such as email addresses, addresses, telephone numbers, etc., and sellers tend to hide personal information of such users There is a problem that getting it is getting harder.

  Even if the seller obtains an e-mail address, the DM or e-mail magazine distributed as useful information for the user is not necessarily useful for the user. That is, the user's hobbies and preferences are different, and depending on the content, there may be cases where the information is completely unnecessary for the user. In other words, the mail magazine distributed by the seller as useful to the user may become a junk mail or an unnecessary mail for the user.

  Further, the seller who manages the operation of the store site has many troublesome operations such as periodic site updates and replacement of sales products, and many sellers give up the operation management of the store site.

  The present invention has been made due to the circumstances as described above, and the object of the present invention is to improve the customer collection rate and facilitate the acquisition of e-mail addresses by enhancing services to users who use the store site. An object of the present invention is to provide an electronic commerce support system capable of reducing the troublesome operation and management work of a store site and efficiently and accurately carrying out sales promotion activities.

  The present invention relates to an electronic commerce support system for supporting electronic commerce of the store site that sells products on a store site and distributes direct mail or mail gadget to a user in order to promote the sales. The above object of the present invention includes a sales promotion information providing system that is communicably connected to the user's communication terminal and the store site via a network, and the sales promotion information providing system can identify the store site. A store database for storing store registration information with an ID, a user ID for identifying the user's registration information, and a store ID corresponding to the store ID, and a sales promotion information corresponding to the user ID A user database to be stored and a product ID that can be selected based on a predetermined key 1 for information on products registered in advance. A database (DB) comprising a product database to be stored; content providing means for providing the content posted on the store site by the user using the communication terminal by using a content link; and the content Content usage authentication that determines whether or not the user has completed user registration in advance and whether or not it is a store site that has been previously registered for use and is authorized to be used when providing the user. Means, user registration request means for requesting user registration for a user who has not completed user registration and storing user registration information in the database, and when the user uses the content, the communication terminal And sales promotion information collecting means for storing the information received from the database as sales promotion information in the database. A content providing server; according to a predetermined key 2 set in advance based on information stored in the user database; a product stored in the product database is selected and an electronic catalog is automatically created to obtain the user ID Electronic catalog automatic creation means correspondingly stored in the user database; upon receiving an information provision request from a communication terminal of a seller who operates and manages the store site, the store database is referred to, an authentication process is performed, and the store And store authentication means for making it possible to refer to the database in correspondence with the ID.

  In addition, the content link includes URL information to which the URL of the content provided by the content providing server is added, and generates session information to which the store ID is added as an argument below the URL information, or the user By setting a cookie that records the store ID in the user's communication terminal in response to an operation from the communication terminal of the user, or because the content can be posted in the direct mail or mail magazine, it is more effective To be achieved.

  According to the electronic commerce support system of the present invention, it is possible to efficiently acquire the e-mail address used by the user, and when using the content, the user-specific information effective for the promotional activities input from the user's communication terminal As a result, it is possible to efficiently and accurately conduct sales promotion activities for each user, and automatically create an electronic catalog corresponding to each user by selecting products based on the collected user-specific information. .

  For this reason, the seller can efficiently and accurately carry out sales promotion activities for the user with reference to the created electronic catalog, and can efficiently improve the service for the operation and management of the store site.

  According to the present invention, a special price product can be provided to the user by drop shipping, and what he wants to convey can be produced by a homepage automatic creation tool, and the user can be further enhanced by a free content distribution service. In addition, members can be enclosed and promoted by e-mail magazine distribution.

  The electronic commerce support system according to the present invention is configured such that a user communication terminal, a store site, and a sales promotion information providing system are connected to each other via a network (for example, the Internet) so as to be able to communicate with each other. Includes a content providing server, a database, an electronic catalog creation means, and a store authentication means. Further, the store site publishes the content provided by the content providing server so that the user can use the communication terminal by obtaining store registration and content usage permission in advance in the sales promotion information providing system.

  The content providing server of the sales promotion information providing system permits the user who has completed user registration to use the content when the user uses the content via the store site using the communication terminal. On the other hand, a user who has not completed user registration is requested to register an e-mail address, user ID, password, etc. (hereinafter simply referred to as “user registration information”), and the user registration information is stored in the database. ing. In addition, when using content, a database is collected by collecting user-specific information (hereinafter simply referred to as “promotional information”) that is effective for promotional activities such as user preferences, hobbies, and birth dates input from the user's communication terminal. To store. Furthermore, merchandise information registered in advance by a store site or manufacturer is stored in advance in a database so that it can be selected by a predetermined keyword, and the seller passes the authentication means by the store authentication means and then stores the user information stored in the database. DMs and e-mail magazines can be easily created with reference to registration information, sales promotion information, and product information so that each user can efficiently and accurately perform sales promotion activities.

  Also, the electronic catalog automatic creation means automatically creates an electronic catalog for each user based on the user registration information, sales promotion information, product information, etc., and stores it in the database. Sellers can easily create DMs and e-mail magazines by referring to the electronic catalog for each user stored in the database after the authentication means by the store authentication means. Can conduct promotional activities.

  In addition, the electronic commerce support system according to the present invention compares information such as road maps and route maps with user position information, and provides navigation-type information distribution content, moving images, and music that provide the user's current position and destination information. By distributing various contents such as information distribution-type contents that provide information such as game programs, fortune-telling programs, store information, and weather forecasts to users, more detailed user-specific promotional information can be collected. In addition, by providing popular content or providing paid content for free, it is possible to collect user email addresses and promotional information more efficiently.

  Embodiments of the present invention will be described below with reference to the drawings.

  First, an outline of an electronic commerce support system according to the present invention will be described with reference to FIG. The content of the sales promotion information providing system 1 using the content link is stored in the store site 30 so that the user 2 who purchases the product can use the content posted on the store site 30 using a communication terminal (such as a personal computer or a portable terminal). Shows how it is provided. In addition, information is provided so that the user 2 can purchase a product registered in advance in the sales promotion information providing system 1 so that the product posted on the store site 30 can be purchased.

  When the user 2 uses the content posted on the store site 30, the sales promotion information providing system 1 requests user registration for the user 2 who uses the content, and uses the content for the user who has completed the user registration. To allow. Furthermore, the sales promotion information providing system 1 collects user-specific information (e-mail address, address, telephone number, gender, age, etc.) obtained when the user 2 uses the content as sales promotion information. The sales promotion information providing system 1 selects a product corresponding to each user from product information stored in advance by the seller 3 or manufacturer based on the user registration information registered by each user and the user-specific sales promotion information. It is an information processing system that automatically creates an electronic catalog for each. Further, the created electronic catalog is a list of products selected from pre-registered product information, and the seller 3 pastes the created electronic catalog into the DM or mail magazine distributed to the user 2. Alternatively, an arbitrary product is pasted from the product list of the created electronic catalog, and the created DM and mail magazine are distributed to the communication terminal so that the user 2 can browse.

  As described above, the sales promotion information providing system 1 includes a plurality of computers and a database for supporting electronic commerce such as a Web server, a mail server, a database server, a content providing server, and a payment processing system. Further, the sales promotion information providing system 1, the communication terminal of the seller 3 that manages the operation of the store site 30 of the information processing apparatus (personal computer (PC)) equipped with the electronic mail function, the Internet connection function, and the browser, the electronic mail Function, Internet connection function, communication terminal of user 2 of any information processing device (PC, mobile phone, PDA (Personal Digital Assistants), etc.) equipped with a browser can communicate with each other via a communication network such as the Internet. It is connected.

  Although FIG. 1 shows an example in which the store site 30 is operated and managed using a rental server or a server prepared by itself, the store site 30 is operated and managed using the Web server or mail server of the sales promotion information providing system 1. May be.

  Next, a configuration example of the sales promotion information providing system 1 of the electronic commerce support system according to the present invention will be described with reference to FIG. FIG. 2 shows FIG. 1 corresponding to FIG. 1. The store site 30 uses three types of contents 301, 302, and 303 provided by the sales promotion information providing system 1, and the user 2 uses a communication terminal. The example of the store site 30 of the mobile site published so that it can be used is shown.

  The sales promotion information providing system 1 performs a database 12 of a main database server, a content providing server 11 that provides content, an electronic catalog automatic creation means 13 that automatically creates an electronic catalog, and an authentication process for the seller 3. The store authentication means 14 is further configured so that when the user 2 purchases a product using a communication terminal, a settlement process and a product ordering process can be performed. Below, the operation example of the content provision server 11, the database 12, and the electronic catalog automatic creation means 14 of the sales promotion information provision system 1 is demonstrated.

  The sales promotion information providing system 1 includes the content providing server 11 that provides the store site 30 with the contents 301, 302, and 303 pasted with URLs by content links. When the user 2 uses the content 301, the content providing server 11 checks whether or not the user 2 is the user 2 who has completed user registration, and whether or not the user 2 is via the store site 30 that is permitted to use the content 301. In order to confirm this, the content use authentication unit 111 that executes the content use authentication process, and the content provision unit that provides the user 301 with the content 301 by referring to the database 12 when receiving the provision permission notification from the content use authentication unit 111 112. If the user 2 has not completed user registration, the user registration request for requesting user registration to the user 2 and storing user registration information input by the user 2 in the database 12 is performed. Means 113 and a user input from the terminal of user 2 when using the content. And The specific promotional information is composed of a promotional information collecting unit 114 to perform the promotional information collection processing to be stored in the database 12. The user registration information is, for example, the mail address, user ID, password, etc. of the user 2 so that each user can be identified and DM or a mail magazine can be distributed to the registered user 2 mail address. Personal information.

  The database 12 of the sales promotion information providing system 1 includes a user database 121 that stores user registration information of the user 2, sales promotion information of the user 2, and the created electronic catalog corresponding to the user ID, and a seller 3 registered in advance in the store. A key to support the setting of catalog creation conditions described later in product information (product image data, open price, desired retailer price, product overview, explanation of selling points, etc.) registered by the manufacturer A product database 122 that registers (keywords for categorization), stores product IDs, and stores them in a selectable manner, and stores site URLs, store addresses, contact information, etc. with store IDs or seller IDs. Store database 123 stored in an identifiable manner and content providing means 112 when providing various contents It is composed of a content database 124 that is referenced I.

  Furthermore, the user database 121 of the database 12 uses the user registration information registered in the user registration process, such as an email address, a user ID, and a password, as user identification information (for customer management). The user table stored in correspondence with the user information and the user 2's preferences and hobbies collected in the sales promotion information collection process are stored in correspondence with the user ID and used as search conditions (keywords, etc.) when creating the electronic catalog. The user tendency table, the purchase history table for storing the product purchased by the user 2 in correspondence with the user ID as the purchase history, and the electronic catalog for each user created by the electronic catalog automatic creating means 13 are associated with the user ID. Stored. In addition, the user database 121 includes a fashion table that stores general fashions in terms of weights, thresholds, and the like, and a product master that stores catalog information of general products such as cars, medicines, and clothes. As described above, the user database 121 includes a user table for storing user-specific promotional reference information, a user trend table, a purchase history table, a fashion table, a product master, an electronic catalog that is automatically created for each user, and the like. ing.

  In addition, when a query history table is added to the user database 121 and a query is received from the user 2 through an e-mail or a telephone line, the history information (question contents, opinions, etc.) is reflected to reflect the user-specific sales promotion reference information. You may make it store as. In other words, by adding the inquiry history to the user sales promotion reference information, it is possible to raise the person image of the user 2 and further grasp the tendency of the user 2. The purchase history table stores the details of the purchase in detail, thereby grasping the tendency of the user 2 in more detail. For example, by storing items purchased on the store site 30 and items purchased via a distributed e-mail magazine, the seller 3 can grasp the tendency of the user 2 in more detail. To be able to.

  The electronic catalog automatic creation means 13 of the sales promotion information providing system 1 is based on user-specific user promotion reference information (user table, user trend table, fashion table, purchase history table, product master, etc.) stored in the user database 121. According to the catalog creation conditions that are set, the products stored in the product database 122 are selected, and an electronic catalog (a list of product information) for each user is automatically created, and the created electronic catalog for each user is used as a user ID. The electronic catalog automatic creation process stored in the user database 121 in correspondence is executed. The electronic catalog can be automatically created by the techniques disclosed in JP 2006-215659 A, JP 2006-24235 A, JP 2006-244145 A, etc. It can also be created manually according to the intentions of the publisher.

  As described above, data is filed based not only on keywords from customers but also on age and preferences, and electronic catalogs and e-mail magazines are distributed to corresponding members. FIG. 3 shows an example of an e-mail magazine, in which past purchase histories, preferences, and the like are searched, further narrowed down from the corresponding customer group, and directly delivered to only the customer “Hanako Yamada”. Click the “electronic catalog” in the newsletter to get the corresponding electronic catalog.

  The store authentication means 14 of the sales promotion information providing system 1 is such that the seller 3 accesses the sales promotion information providing system 1 using a communication terminal, and the user-specific user promotion reference information, the created electronic catalog for each user, the seller 3 When registering new product information with reference to product information registered by the manufacturer or product information registered by a manufacturer or the like (product information registered by another company), merchant information stored in the store database 123 (store ID) Alternatively, the authentication process is executed based on the seller ID and password) to identify the store site 30 (or the seller 3), so that information on each user corresponding to the store site 30 can be referred to. That is, the store authentication means 14 provides information to the seller 3 by filtering the information in the database 12 so that only the information corresponding to the store ID and the seller ID can be referred to when the seller 3 refers to the database 12. To do.

  Next, the content link generation processing, user registration processing, store registration, product registration processing, content use authentication processing, sales promotion information collection processing, and electronic catalog automatic creation processing described above will be sequentially described.

  First, the content link generation process is performed by the seller 3 performing a process of pasting a content link provided by the content providing server 11 on the store site 30 or the mail magazine. The content link is a link of content provided by the sales promotion information providing system 1 and is configured by URL information to which the content URL of the content providing server 11 is added. For example, when the user 2 (content user) clicks the content 301 on the screen of the store site 30 using the communication terminal, the user 2 (content user) moves to the URL of the content 301 of the content providing server 11 that is the link destination, and the communication terminal of the user 2 When the information of the content 301 is displayed on the display unit of the store site 30 and the content 302 is clicked on the screen of the store site 30, the URL moves to the URL of the content 302 of the content providing server 11 that is the link destination. When the information of the content 302 is displayed on the screen of the store site 30 and the content 303 is clicked, the URL of the content 303 of the content providing server 11 that is the link destination is moved to and the content 303 is displayed on the display unit of the communication terminal of the user 2. Information is displayed. Further, session information with the store ID added as an argument is generated below the URL of the content providing server, and in response to a click operation or selection operation of the content link on the screen by the user 2, the communication terminal of the user 2 You may make it set the cookie which recorded store ID to. That is, in the content use authentication process described later, when the user 2 uses the content using the communication terminal, the route-source store site 30 can be identified by analyzing the cookie information and the session information.

  FIG. 4 shows an example of a content TOP screen, and a link to a store page, that is, a content link, is performed in an extensible hypertext markup language (XHTML) version and a hypertext markup language (HTML) version.

  Next, user registration processing will be described.

  As described above, the user 2 who uses the content posted on the store site 30 needs to complete the user registration process in advance. Therefore, the user registration request unit 113 allows the user 2 who has not completed the user registration process to input user information (personal information such as an email address, a user ID, and a password) to the communication terminal. Is displayed, and the user 2 inputs user information according to the user registration screen displayed on the communication terminal and transmits it to the user registration request means 113. The user registration request unit 113 executes user registration processing for storing the received user information as user registration information in the user table of the user database 121. In such a user registration process, the user registration screen as shown in FIG. 5 is displayed on the display unit of the communication terminal of the user 2 by the user registration request unit 113 using the Web server of the sales promotion information providing system 1. 2 can easily complete the user registration process according to the user registration screen. That is, the user registration request unit 113 that has received the user information stores the user registration information in the user table of the user database 121 so as to be searchable by the user ID, and completes the user registration process for the user 2.

  Note that a name, address, telephone number, etc. may be added as user registration information. At that time, a user registration screen as shown in FIG. indicate. In addition, an email registered by the user 2 in order to prevent the user registration process from being illegally completed by using an email address that is not actually used by the user 2 or to more simply complete the user registration process. The sales promotion information providing system 1 may transmit a predetermined user ID and password to the address. Further, the user registration information may be a combination of only an e-mail address and a password, as long as each user can be reliably identified.

  In the user registration screen, a blank mail is transmitted from the blank mail transmission screen to acquire the URL of the registration screen, and this URL is transmitted by mail to obtain a user registration screen as shown in FIG.

  Next, the store registration process will be described.

  A seller 3 who sells a product at the store site 30 accesses the sales promotion information providing system 1 from the above-described communication terminal such as a PC, and stores the seller information (store name, seller name, address, phone number, store site). URL, content to be posted, seller ID, store ID, password, etc.) are input, transmitted to the sales promotion information providing system 1, and stored in the store database 123 of the database 12 so as to be identifiable by the store ID. To complete. In such store registration processing of the seller 3, the registration screen is displayed on the communication terminal of the seller 3 using the Web server of the sales promotion information providing system 1, and registration processing can be performed according to the registration screen. The database 12 of the sales promotion information providing system 1 is registered in the store database 123 so as to be searchable by the store ID, the seller ID, the store site URL, and the like, and the registration of the seller information is completed.

  In addition, after completing a predetermined contract between the operation manager of the sales promotion information providing system 1 and the operation manager of the store site 30, the above-described store registration process may be performed.

  The product registration process will be described with reference to the flowchart of FIG.

  On the TOP page of the registration screen, “My Shop Edit” button, “Product Catalog List” button, “My Shop Confirmation Screen” button, “Monthly Sales Confirmation Screen” button, “Selected Product View” button, “Order Information” button , “Inquiry Browsing Screen” button and “Help” button are displayed to be clickable. FIG. 7 shows an example of the TOP page.

  Click the “Edit My Shop” button to enter the My Shop edit screen, which is either the template selection screen, title image upload, top page free area editing screen, or the ranking display confirmation screen for the simple CMS (Contents Management System) function. After that, the completion screen is displayed. CMS is simple homepage creation software that centrally saves and manages texts, images, layout information, and the like that make up Web content, and builds and edits sites.

  In the present invention, a home page can be easily created simply by inputting basic information according to the home page creation wizard, selecting an image, and selecting a layout and color. If you create a PC version home page, you can also automatically create a mobile version home page. Moreover, since the QR code is automatically generated, the mobile version homepage can be introduced simply by the customer reading it with the bar code reader.

  When the “product catalog list” button is clicked, a product catalog list screen is displayed, and a product ID, category, product name, product image thumbnail, inventory status, wholesale price, sales price setting column, and the like are displayed. When the product detail screen is displayed, the product ID, category, product name, main image, product image thumbnail (4 sheets), product description, inventory status, wholesale price, and sales price setting column are displayed, and repeated for each product. . After that, a completion screen is displayed after a confirmation screen. In addition, when registering a product, several images are registered, and the main screen among them is the main image.

  On the order information screen, the order date, the product ID, the category, the presence / absence of payment, the product name, the product image thumbnail, the sales price, the gross profit amount, and the like are displayed.

  Next, content use authentication processing will be described with reference to the schematic diagram of FIG. Moreover, the schematic diagram of FIG. 8 is a display example of the content use authentication process displayed on the communication terminal of the user 2 when the user 2 uses a mobile terminal (mobile phone), for example.

  When the content 2 on the screen of the store site 30 is clicked by the user 2 on the display screen of the communication terminal of the user 2, the content use authentication process is performed before moving to the URL of the content 301 of the content providing server 11. Whether or not the original store site 30 is the URL of the store site 30 that has been registered in advance or the store site 30 that has been approved for use (or the store ID added to the URL parameter). And confirming with reference to the seller information stored in the store database 123 based on the URL (or store ID) of the acquired store site. When it is determined that the store site 30 has not completed store registration or the store site 30 has not obtained use permission, the content use authentication unit 111 notifies the content providing unit 112 of a provision prohibition notice, and sales promotion information. User 2's communication terminal uses the Web server of providing system 1 to indicate that the content cannot be used, such as “currently unavailable”, “not registered”, or “under construction” on the display unit of user 2's communication terminal. Are displayed on the display unit (step P12).

  On the other hand, if it is determined that the store site 30 has been registered or the store site 30 has been approved for use, a login screen is displayed on the display unit of the communication terminal of the user 2 by the Web server of the sales promotion information providing system 1. (Step P10), the user registration information (user ID, e-mail address, password, etc.) necessary for determining whether or not the user 2 is the user 2 who has completed the user registration process is input according to the login screen. If the user registration information entered and the user registration information stored in the user table of the user database 121 are referred to and confirmed, and it is determined that the user 2 has completed the user registration process in advance, The content providing unit 112 is notified of the provision permission, and moved to the URL of the content 301. The content providing unit 112 displays the content 301 on the communication terminal of the user 2 (step P11), and the content use authentication process is completed.

  On the other hand, for the user 2 who has not completed the user registration process, the user registration process is executed by the user registration request unit 113 (step P13). In addition, for the user 2 who cannot log in normally due to a registered email address and password failure, the user 2 is requested to perform user registration processing again, or the password is transmitted to a pre-registered email address. Appropriate processing is also performed. Thus, by performing the content use authentication process, the user 2's e-mail address is surely acquired, and use of a store site that is not registered or a store site for which use permission has not been obtained is restricted.

  Next, the sales promotion information collection process will be described.

  The sales promotion information collection process is a process of collecting user-specific sales promotion information transmitted from the communication terminal and storing it in the user trend table of the user database 121 when the user 2 uses the content. For example, the content 301 shown in FIG. 2 is “fortune-telling content” that divides the user's fortune based on the date of birth, blood type, and the like, and the content 302 is categorized into ramen shops, western restaurants, cafes, and the like In the case of “gourmet content” such as searching for the location of the user 2, the fortune-telling content 301 provides the user 2 with information necessary for using the fortune-telling content 301, such as date of birth, sex, blood type, etc. The user is requested to input information by displaying an input screen on the communication terminal, and in the gourmet content 302, the search keyword or the user for searching the user 2 for information classified into categories such as a ramen shop, a Western restaurant, a cafe, etc. Information necessary for using the gourmet content 302, such as information on the current location of 2 and the like, is displayed by displaying an input screen on the communication terminal of the user 2 To request the input.

  Then, information such as date of birth, sex, blood type and the like necessary for using the fortune-telling content 301 by the user 2 is input, and information such as date of birth, sex, blood type, etc. is provided from the communication terminal of the user 2 When transmitted to the means 112, the content providing means 112 receives information on the fortune-telling content 301 (fortune-telling information) from the content database 124 based on the received date of birth, sex, blood type, etc. of the user 2. Is displayed on the communication terminal of the user 2 and fortune-telling, and the information of the content 301 is provided to the user 2. In the sales promotion information collection process, information such as the date of birth, sex, and blood type of the user 2 received by the content providing unit 112 is stored in the user trend table of the user database 121 in association with the user ID. . Note that information that is unlikely to be changed, such as the date of birth of user 2 and sex, may be stored in the user table as basic user information.

  Further, a search keyword necessary for using the gourmet content 302 is input by the user 2, for example, “ramen” and information on the current location of the user 2 are input as search keywords, and content providing means is transmitted from the communication terminal of the user 2. 112, the content providing means 112 receives information on the corresponding content (information on gourmet content) from the content database 124 based on the received information on the current location of the user 2 and the keyword “ramen restaurant” used for the search. ) And displayed on the communication terminal of the user 2 to provide the user 2 with information on the gourmet content 302. In the sales promotion information collection process, the information on the current location of the user 2 received by the content providing unit 112 and the information that the keyword used for the search is “ramen” are stored in the user tendency table of the user database 121 in the user ID table. The process of storing corresponding to is performed. That is, various information of the user 2 can be obtained according to the content used by the user 2.

  Here, for example, when the fortune-telling content 301 further includes content fortune-telling such as love and money luck, and the content fortune-telling fortune is selected by the user 2, the user 2 may be interested in the relationship of love. I can judge. On the other hand, when the content fortune-telling fortune is selected, it can be determined that the user is interested in the financial relationship, so the seller 3 can obtain sales promotion information that can be expected to be more effective. Further, more accurate sales promotion information can be obtained by counting the number of used contents, the selected category, the search keyword, etc., and giving the weight and comparing it with a predetermined threshold value. In addition, as other contents, such as love consultation and life consultation, such as contents that make an answer based on information input from the communication terminal of the user 2, the presence or absence of the partner of the user 2, the presence or absence of marriage, etc. If the content provides a wide range of detailed information and provides beauty information and health information, the user 2 can obtain information such as interests and fashion, and provide content such as car information and game programs. You can get detailed information on whether you own a car or preferences. In addition, by providing quiz contents and questionnaire-type contents with free gifts, it is possible to collect information on user 2's hobbies and interests in more detail, and to make the user 2's figure appear in detail, and sales that can be expected to be more effective I am getting information. That is, based on the user-specific user promotion reference information stored in the user database 121 collected by the sales promotion information collection process as described above, the seller 3 can accurately select the products that the user 2 is interested in. I have to.

  Next, the electronic catalog automatic creation process will be described.

  The electronic catalog automatic creation process selects the product information stored in the product database 122 according to the catalog creation conditions set based on the user-specific user promotion reference information stored in the user database 121, and creates an electronic catalog for each user. Is automatically created, and the created electronic catalog for each user is stored in the user database 121 in association with the user ID. That is, as described above, the product information stored in the product database 122 is associated with a predetermined key so as to be selectable, and the electronic catalog automatic creation process is performed according to the catalog creation condition set based on the user promotion reference information. Based on a predetermined key, a product stored in the product database 122 is selected, an electronic catalog for each user is automatically created, and a process of storing in the user database 121 corresponding to the user ID is performed.

  The catalog creation conditions to be set are predetermined key settings and threshold setting conditions set based on user promotion reference information such as user-specific preferences, interests, ages, and addresses stored in the user database 121. is there. For example, when the user 2 has searched the gourmet content 302 in the past for the keyword “ramen” input 10 times and “curry” four times, the keyword and the number of searches are stored in the user trend table of the user database 121. Each is stored. If the set catalog creation condition is such that the product searched for five or more times with the same keyword is incorporated into the electronic catalog, the electronic catalog automatic creation processing is performed by selecting 5 from the product information in the product database 122. Products classified into the “ramen” category that has been searched more than once are selected and automatically incorporated into the electronic catalog. On the other hand, since “curry” has not been searched five times or more, products related to “curry” are not automatically incorporated into the electronic catalog.

  As described above, in the electronic catalog automatic creation process, the corresponding product is selected from the product database 122 according to the catalog creation condition set based on the user-specific user promotion reference information, and incorporated in the list of electronic catalogs. ing.

  In the above description, the example in which the number of the same keyword used in the search is compared with the threshold value has been described, but the catalog creation condition is set based on the ratio between the total number of searches and each keyword (for example, α% Or more). Moreover, although the gourmet content has been described as an example, the same applies to fortune-telling content. For example, the number (or rate) of selecting fortune is compared with the number (or rate) of selecting romance. May be. In addition, in consideration of the current preference, trend, and fashion of the user 2, it may be possible to set a limitation on the calculation of the number of times and the ratio (for example, the past three months or one month) as the catalog creation condition.

  In order to reflect general trends, a trend table is provided in the user database 121, weights are given so that values can be arbitrarily set in consideration of age and the like, and information registered in the product registration process is added. By assigning a key that reflects the fashion, a general fashion may be reflected and set in the electronic catalog creation conditions.

  The execution timing of the electronic catalog automatic creation processing may be automatically executed every time the sales promotion information input from the terminal of the user 2 is updated, and is automatically executed at a predetermined time set in advance. Alternatively, it may be executed manually by the seller 3 or the manager of the sales promotion information providing system 1. Further, without automatically creating an electronic catalog, the seller 3 may select the product information stored in the product database 122 with reference to the user promotion reference information in the user database 121 and create the electronic catalog. .

  As described above, the greatest feature of the electronic commerce support system according to the present invention is that the content posted on the store site 30 can be used by registering the mail address of the user 2 and the user obtained from the input information associated with the use of the content. Easily create individual electronic catalogs that correspond to each user's preferences and trends based on each user promotion reference information, and use each user's user promotion reference information including these electronic catalogs for each user. Thus, the seller 3 can perform sales promotion activities efficiently and accurately.

  Here, an example of the user promotion reference information unique to the user will be described with reference to the schematic diagram of FIG.

  For example, in the user promotion reference information a with the user ID “0001”, since the content used last time is gourmet content, the sex is “male”, and the content for entering the date of birth is not used, the date of birth is “ It shows a state of “None” (unknown). Also, as the content usage history, the content usage history 1 indicates that the entered keyword was “ramen” when using gourmet content, and the content usage history 2 indicates that the usage of fortune-telling content At this time, it is indicated that “Kinki” is selected, and the content usage histories 3 and 4 indicate that the input keyword is “ramen” when using gourmet content. From such user promotion reference information a, a man whose main activity is in the suburbs of Tokyo, and searching for “ramen” many times in gourmet searches, he likes ramen who has an activity in the suburbs of Tokyo. It can be determined that the person is a good person. The user promotion reference information b with the user ID “0002” indicates that the content used last time is content related to fortune-telling, the gender is “female”, and the date of birth is “1984/1/22”. Yes. Also, as the content usage history, the content usage history 1 and 3 indicate that “love” has been selected when using fortune-telling content, and the content usage history 2 and 4 indicate that when using healthy content, It is shown that they are investigating “hot yoga”. From such user promotion reference information b, a woman residing in Nagoya searches for “hot yoga” in health content and selects “love” in fortune-telling content, so health, diet, love Can be judged to be impressed.

  In this way, the seller 3 can introduce the product related to the ramen stored in the product database 122 to the user of the user promotion reference information a, while the user can introduce the product related to the ramen that he / she is interested in to the seller 3. Can be obtained from Further, the seller 3 can introduce the hot yoga (or health) and love related products stored in the product database 122 to the user of the user promotion reference information b, while the user is interested in hot yoga ( Alternatively, products related to health) and love can be obtained from the seller 3. That is, the seller 3 can perform an accurate sales promotion activity for the user 2 based on the user sales promotion reference information unique to the user.

  The processing flow of such an electronic commerce support system will be described with reference to the flowchart of FIG.

  The user 2 uses the communication terminal to select the content 301 posted on the store site 30 (step S10). The content use authentication unit 111 of the content providing server 11 analyzes the store ID based on the content link and determines whether or not the user 2 is via the pre-registered store site 30 and refers to the store database 123. (Step S11). In the case of the store site 30 registered in advance, a login screen is displayed on the display unit of the terminal of the user 2 (step S12), the user 2 is requested to input the user registration information, and the normal user registration information is displayed. When received from the communication terminal of the user 2, it is determined that the login has been normally performed (step S13), and a provision permission notice is notified to the content providing unit 112. Receiving the provision permission notice, the content providing unit 112 refers to the content database 124 and transmits the content 301 data to the communication terminal of the user 2 to provide the content (step S14).

  The sales promotion information collecting unit 114 executes a sales promotion information collecting process in which user-specific sales promotion information input from the communication terminal of the user 2 when using the content is stored in the user trend table of the user database 121 in association with the user ID ( Step S15). Then, as described above, the electronic catalog automatic creation means 13 automatically executes the electronic catalog creation process based on the user-specific user promotion reference information stored in the user database 121 (step S16).

On the other hand, in step S11, the content use authentication unit 111 notifies the content providing unit 112 of the provision prohibition notification and provides the sales promotion information when the user 2 who has selected the content 301 passes through the store site 30 where use is not permitted. A message notifying that the content cannot be used is displayed on the display unit of the communication terminal of the user 2 using the Web server of the system 1 on the display unit of the communication terminal of the user 2 and the processing is terminated. (Step S17).

  In step S13, the content usage authentication unit 111 determines that the user registration information input from the communication terminal of the user 2 is different from the information stored in the user table or the user 2 who has not completed user registration in advance. Then, user registration processing is executed by the user registration request means 113. When the user registration process is normally completed by the user 2, the process returns (step S18).

  Here, if the flow of the whole electronic commerce support system mentioned above is shown with a figure, it will become like FIG. Further, the arrows in FIG. 10 indicate the flow of information through the communication network.

  The manufacturer 40 who is a merchandise dealer and the seller 3 who is the operation manager of the store site 30 complete the store registration process in the sales promotion information providing system 1 in advance, and then the product database of the database 12 of the sales promotion information providing system 1. A product to be sold is registered in 122 (step A1). The sales promotion information providing system 1 uses content links so that various contents of the content providing server 11 and product information stored in the product database 122 can be posted on the store site 30 for the store site 30 that has completed the store registration process. (Step A2).

  The seller 3 who manages the operation of the store site 30 can purchase the user 2 through the settlement process by the sales promotion information providing system 1 using the communication terminal after the store authentication process for the sales promotion information providing system. The content stored in the product database 122 is selected and posted, and online shopping is performed, and the content provided by the content providing server 11 is selected, and content links are used so that the user 2 can use various contents. It is posted on the store site 30 (step A3).

  When the user 2 uses the content using the communication terminal in step A3, the content use authentication process is executed by the content use authentication unit 111 when the content posted on the store site is selected. Here, for the user 2 who has not completed user registration, user registration processing is executed by the user registration request means 113, and the user registration information of the user 2 is stored in the user database 121 (step A4). The user 2 who has completed the user registration process uses desired content using the communication terminal. At that time, the sales promotion information collecting process is executed by the sales promotion information collecting means 114, and the user-specific sales promotion information associated with the use of the content is stored in the user tendency table of the user database 121 (step A5).

  The electronic catalog automatic creation means 13 of the sales promotion information providing system 1 performs an electronic catalog automatic creation process of automatically creating an electronic catalog based on user-specific user promotion reference information and storing it in the user database 121 in correspondence with the user ID. Execute.

  The seller 3 who manages the operation of the store site 30 refers to the user promotion reference information and the electronic catalog stored in the user database 121 of the sales promotion information providing system 1 through the store authentication process (step A6), and sets the user ID. Correspondingly, a mail magazine or DM is created and distributed (step A7).

  When the user 2 purchases a product posted on the store site 30 or purchases a product introduced by an e-mail magazine or DM, the user 2 orders a desired product and the product is processed by the settlement processing server of the sales promotion information providing system 1. After completing the payment processing for the purchase of the product (step A8), the sales promotion information providing system 1 places an order for the product ordered by the user 2 from the product handling company (maker) 40 or the seller 3 of the store site 30. Then, a process of paying the price paid by the user 2 to the maker 40 or the store site 30 is executed (step A9), and the product is delivered from the maker 40 or the store site 30 to the user 2. In addition, when the user 2 downloads and purchases a digitized product (for example, digitally processed music, video, electronic book, etc.), the processing flow is such that it is received via a network.

  FIG. 3 is a schematic diagram showing an example in which the above-described electronic catalog is posted in a mail magazine distributed by the seller 3 to the user 2.

  The e-mail magazine or DM created by the seller 3 contains an electronic catalog created by the electronic catalog automatic creating means 13 or a list of products created by the seller 3. That is, a list created based on product information is posted in an e-mail magazine or DM.

  The store site 30 may be configured to guide the user 2 to the store site 30 by printing or pasting a two-dimensional code (for example, a QR (Quick Response) code) on a flyer or a poster. Or it may be stored in the user database that it was via a poster.

  In the above description, an example is described in which the seller 3 who manages and operates the store site 30 with his / her own Web server, rental Web server, etc., but the sales promotion information providing system 1 operates the store site 30. In this case, in the login process by the user 2, it is possible to omit the process of confirming whether or not the user 2 is permitted to use the shop site 30. That is, since the store site 30 is operated by the sales promotion information providing system 1, the store site 30 is closed if the use of the content is not permitted. As described above, the electronic commerce support system according to the present invention may provide the sales promotion information providing system 1 with the Web server that operates the store site 30, or the seller 3 can use their own Web server or rental Web server. You may make it operate using. The same applies to the mail server. When distributing a DM or a mail magazine, the seller 3 may be a mail server prepared by the company or a mail server provided by the sales promotion information providing system 1.

  Moreover, although the above-mentioned content mainly described the example posted on the store site using the content link, for the user 2 who has completed the user registration process, various contents using the content link in the DM and the mail magazine Content may be posted and distributed. Furthermore, as a service to users, it can be applied to reservations for inns, hotels, golf courses, hospitals, and the like.

It is a figure for demonstrating the electronic commerce support system which concerns on this invention. It is a block diagram which shows the example of the whole structure of the electronic commerce support system which concerns on this invention. It is a screen figure which shows an example of a mail magazine (e-mail magazine). It is a screen figure which shows an example of the top screen of content. It is a screen figure which shows an example of a registration screen. It is a flowchart which shows the example of registration operation to a store site of a seller (maker). It is a screen figure which shows an example of the top screen in registration operation | movement. It is a schematic diagram for demonstrating a content use authentication process. It is a schematic diagram for demonstrating the user sales promotion reference information intrinsic | native to the user which concerns on this invention. It is a flowchart for demonstrating the flow of a process of the electronic commerce support system which concerns on this invention. It is a flowchart for demonstrating the flow of a process of the whole electronic commerce support system which concerns on this invention.

Explanation of symbols

1 Sales Promotion Information Providing System 2 User 3 Seller 11 Sales Promotion Information Providing System 12 Database (DB)
13 automatic catalog creation means 14 store authentication means 30 store site 111 content use authentication means 112 content provision means 113 user registration request means 114 sales promotion information collection means 121 user database 122 product database 123 store database 124 content databases 301, 302, 303 contents

Claims (7)

In an electronic commerce support system for supporting electronic commerce of the store site that sells products on a store site and distributes direct mail or mail gadget to a user in order to promote the sales,
Comprising a sales promotion information providing system communicably connected to the user's communication terminal and the store site via a network;
The sales promotion information providing system includes:
A store database that stores store registration information with a store ID that can identify the store site, a user ID that can identify the user's registration information and stores the store information in association with the store ID, and sales promotion information A database comprising: a user database that stores information corresponding to the user ID; and a product database that stores prestored product information with a product ID that can be selected based on the predetermined key 1;
Content providing means for providing the content posted on the store site using the communication terminal so as to be usable by a content link, and a user who has completed user registration in advance when providing the content to the user Content usage authentication means for referring to the database to determine whether there is a store site that has been registered in advance and has been used, and for users who have not completed user registration User registration request means for requesting registration and storing user registration information in the database, and sales promotion information collection for storing information received from the communication terminal as sales promotion information in the database when the user uses the content A content providing server comprising means;
According to the predetermined key 2 set in advance based on the information stored in the user database, the product stored in the product database is selected and an electronic catalog is automatically created to correspond to the user ID and the user Electronic catalog automatic creation means to be stored in the database;
Upon receiving an information provision request from a communication terminal of a seller who manages the store site, a store authentication unit that performs an authentication process with reference to the store database and makes it possible to refer to the database corresponding to the store ID; ;
An electronic commerce support system comprising: The electronic commerce support system according to claim 1, wherein the sales promotion information providing system further includes a mail magazine distribution function. The electronic commerce support system according to claim 2, wherein the electronic catalog is linked to the e-mail magazine distribution function. The content link includes URL information to which the URL of the content provided by the content providing server is added, and generates session information with the store ID as an argument below the URL information, or the user communication The electronic commerce support system according to any one of claims 1 to 4, wherein a cookie in which the store ID is recorded is set in the communication terminal of the user in response to an operation from the terminal. 6. The electronic commerce support system according to claim 5, wherein the content can be posted in the direct mail or the mail magazine. The electronic commerce support system according to any one of claims 1 to 6, wherein the user registration information is at least a mail address, the user ID, and a password. The user database stores user registration information registered in the user registration process in association with the store ID of the store site, and stores user information collected in the sales promotion information collection process in association with the user ID. A user tendency table, a purchase history table for storing the purchase history of the user in correspondence with a user ID, a storage means for storing the electronic catalog created by the electronic catalog automatic creation means in correspondence with a user ID, The electronic commerce support system according to any one of claims 1 to 7, further comprising: a trend table that stores general trends in terms of weights, threshold values, and the like, and a product master that stores catalog information of the products.