JP5144800B1 - Product sales support system - Google Patents

Abstract

The present invention provides a first product from a first store and supports sales of a second product provided by a second store.
The product sales support system includes a first terminal 1 of a first store, an information management server 2, and a second terminal 3 of a second store, and the first terminal inputs customer purchase schedule information 1c. And an input unit 11 that receives advertisement information from the information management server. The information management server receives customer information and ranks purchase schedule information based on urgency and importance. A generation unit 21 that generates purchase demand information, a reception unit 22 that receives advertisement information, and a holding unit 23 that holds the received advertisement information and purchase demand information, and the second terminal receives the purchase demand information A purchase processing unit 31, an advertisement request unit 32 that generates advertisement information based on purchase demand information, and a transmission unit 33 that transmits the generated advertisement information to the information management server.
[Selection] Figure 8

Description

  The present invention provides the first product from the first store that develops in the specific area to a customer who resides in the specific area and the second store different from the first store provides the first product. The present invention relates to a product sales support system that can support the sales of second products.

Conventionally, sales have been conducted in close contact with the local area, and products are sold in close contact with customers residing in the area. For example, a milk sales company that delivers milk as the first product (hereinafter, also referred to as “first store”) may be cited as an example. In this case, the delivery person of the first store visits the contracted home in the jurisdiction to deliver milk as a product regularly (every day or every predetermined day).
Under such a face-to-face business form, not only milk is simply exchanged, but also the needs of the products desired by the customer are appropriately grasped from, for example, chats conducted at the time of sale.

  On the other hand, with the development of IT technology in recent years, the merchandise distribution business format has expanded, and forms of merchandise purchase using the Internet have also appeared. In addition, unlike so-called door-to-door sales that are close to the community, there are also stores that have large-scale stores in the suburbs and sell various products (hereinafter referred to as stores on the Internet and large-scale suburbs in the suburbs). Stores are sometimes collectively referred to as “second stores”).

  In addition, in the second store, there is a case where a so-called point grant service is developed as part of service improvement and customer lock-in. In this point award service, a certain amount of the purchase price of the purchased product is converted as a point and used for, for example, a discount when purchasing the product from the next time. The following patent documents 1 to 3 are related to such a sales system.

JP 2005-332181 A JP 2003-108799 A JP-A-8-55167

Since the first store and the second store are significantly different from each other, there is no complementary relationship, and each has its own strengths and weaknesses. That is, for example, in the first store, various information (for example, needs information related to products desired by the customer) can be obtained with a high degree of reliability for the customer as much as the business that is closely related to the jurisdiction is being developed. . In addition, the number of fixed customers inevitably increases because of the strong attachment to the purchased products.
On the other hand, the second store that wants to cultivate new customers has a potential desire to secure stable fixed customers, but it is difficult to expand its business due to the limited number of delivery personnel. There is a case.

  In addition, recently, competition of scale is thriving, and if a large-scale store is established in the vicinity, it may be difficult to secure customers.

  The present invention provides the first product from the first store that develops in the specific area to a customer who resides in the specific area and the second store different from the first store provides the first product. An object of the present invention is to provide a product sales support system that can support the sales of second products.

In order to solve the above problem, the product sales support system of the present invention is:
(1) Customer terminals owned by customers in the jurisdiction
A first terminal provided in a first store for delivering and selling a first product to the customer ;
An information management server electrically connected to the customer terminal and the first terminal;
A second terminal which is provided in a second store handling a second product and is electrically connected to the information management server and capable of outputting advertisement information relating to the second product;
In commodity sales support system, including,
The first terminal is
An input unit for inputting customer information (personal information of a milk buyer) including purchase schedule information desired by the customer ;
A receiving unit that receives the advertisement information from the information management server,
The information management server
Generating the purchase demand information by receiving the customer information from the first terminal and ranking the purchase schedule information based on the urgency and / or importance of the customer ;
A receiving unit for receiving the advertisement information from the second terminal;
A holding unit for holding the received advertisement information and the purchase demand information;
With
The second terminal is
A purchase processor that receives the purchase demand information from the information management server;
Based on the received purchase demand information, an advertisement request unit that generates the advertisement information including the second product;
A transmission unit that transmits the generated advertisement information to the information management server ,
The second terminal is
The advertisement request information including the identification ID is generated and transmitted to the first terminal (step 5).
The first terminal is
Outputting an advertisement with an identification ID based on the advertisement request information to the customer terminal (step 6);
The second terminal is
From the identification ID added to the advertisement and the information of the customer who purchased the product at the second store (step 7),
Identify the information management server and first terminal that delivered the ad request information that was the source of the advertisement,
Sending an advertisement providing fee for the second product to the first terminal (step 8);
The first terminal is
A process of applying the advertisement provision fee to the monthly milk fee paid by the customer at the first store for the customer who purchased the product at the second store (step 9),
The second terminal provided in the second store handling the second product,
For the information management server,
Payment of the network membership fee set according to the population of the area distributing the advertisement output by the first terminal provided in the first store that sells the first product,
After sending to the information management server,
It shifts to the process to the said step 5, It is characterized by the above-mentioned.

(2) The product sales support system of the present invention is the above (1) ,
The customer in the region is a milk purchaser, the first product is milk, and the first store is a milk sales company.

  The merchandise sales support system of the present invention provides a customer who lives in a specific area with the first product from the first store that develops in the specific area and is different from the first store. The sales of the second product provided by the store can be supported, and the first store, the second store, the manager of the information management server, and the customer can all enjoy their respective benefits.

It is a block diagram of a merchandise sales support system. 2 is a block diagram of the first terminal 1. FIG. 3 is a block diagram of the information management server 2. FIG. It is a figure which shows an example of customer information. It is a figure which shows an example of the purchase demand information Id. 3 is a block diagram of a second terminal 3. FIG. 3 is a block diagram of a customer terminal 4. FIG. It is a flowchart of the process performed with a merchandise sales support system. It is the schematic which shows an example of the advertisement in a present Example. It is explanatory drawing which shows the relationship between the network membership fee and the population of the distribution municipality in an Example.

  The product sales promotion system of the present invention includes a first terminal provided in a first store, a second terminal provided in a second store, and information management for exchanging information between the first terminal and the second terminal. Consists of including servers. As a result, the first product provided from the first store developed in the specific region is provided to the customer residing in the specific region, and the second store different from the first store provides the first product. A product sales support system capable of efficiently providing the second product is realized.

Examples of customers include residents and companies residing in specific areas. Although there is no limitation in particular as a specific area, it can set arbitrarily according to the sales force of the 1st store mentioned later, such as a prefecture unit or a municipality unit, for example.
The customer purchases the first product from the first store through the delivery member and receives advertisement information of the second store distributed by the delivery member.
Further, the customer may have a personal computer (PC) in his / her whereabouts. In this case, for example, a desired product can be purchased from a second store described later using a PC owned by the customer.

The first store has a head office and a branch office in the specific area, and uses the employees belonging to the first store as delivery persons to conduct sales of the first product. For example, examples of the first store include a milk sales company that handles milk and a food store that handles fresh foods (meat, fresh fish, eggs, etc.), each handling the above-mentioned items as the first product.
This first store has a first terminal capable of inputting and outputting information. The first terminal is a personal computer that can be connected to a network (such as the Internet), for example, and a control unit such as a CPU controls each unit such as an input unit described later.
In addition, the first terminal has an input unit to which customer information including information (purchase schedule information) related to a purchase schedule product desired by a customer in the specific region described above is input;
A receiving unit that receives, from the information management server, advertisement request information transmitted from the second terminal to be described later to the information management server.
The purchase schedule information is information relating to customer needs collected from the customer through daily delivery operations by the delivery person. For example, the purchase schedule information is obtained by the delivery person collecting information such as whether the customer plans to purchase a new private car, plans to renovate a house, or plans to marry a customer's relative. can get.

The input unit of the first terminal is an interface or the like through which the above-described needs information is input, and examples include a keyboard, a mouse, and a display of a personal computer. For example, when the delivery person returns from the delivery to the first store, the purchase schedule information described above is input to the first terminal via the input unit. At this time, if the first terminal includes a storage unit such as a memory, the information may be stored and held, or may be directly transmitted to the information management server described later via the input unit.
The receiving unit of the first terminal receives advertisement request information, which will be described later, from the information management server via the Internet.
In addition, it is preferable that the 1st terminal is provided with the output part which outputs the advertisement information produced | generated based on advertisement request information.
Thereby, for example, the advertisement information can be printed out (one form of output) and distributed to each customer. At this time, the output advertisement information can have different display areas according to the urgency level and / or importance level described later. For example, an advertisement with a high degree of urgency or importance may be displayed with a larger area than that of other advertisements.
The first terminal may also include a money processing unit that receives payment of an advertisement providing fee (described later) from an information management server described later. For example, when a customer purchases a product at a second store due to advertising information about a product at a second store output through the first terminal, a certain percentage of money from the price of the product is used as the advertisement provision fee. To collect from stores.
In addition, the 1st store can acquire the advertisement provision fee from the 2nd store with the above-mentioned money processing part via an information management server. Moreover, it can also be performed using other methods (for example, bank transfer etc.).

The information management server is, for example, a known information processing apparatus including a large-capacity hard disk, and includes a generation unit, a reception unit, and a holding unit.
The information management server of this embodiment can also be managed by an operator different from the first store and the second store, for example.
Further, either one of the first store and the second store can own and operate.
The generation unit of the information management server receives customer information including purchase schedule information from the first terminal described above.
In this case, the customer information may include purchase schedule information, and may further include information on the customer's name, age, hobby / preference, family structure, and other customers.
The generation unit of the information management server generates purchase demand information based on the purchase schedule information received from the first terminal.

More specifically, the purchase demand information is information in which (a) selection is possible for each target product type, and (b) purchase schedule information is ordered based on urgency and / or importance. . Here, the target product type is information for classifying a product or service based on performance or function. For example, the product type is “car” or “home appliance”, the service type is “housing reform”, It can be divided into “wedding”.
This target product type can be further categorized into major categories, medium categories, and minor categories. For example, it can be classified into "TV", "Air conditioner", etc. in the hierarchy below "Home Appliances". it can.

The degree of urgency and / or importance is a numerical value indicating how urgent or necessary a customer needs for the product is. For example, a higher value indicates that the customer is eager to purchase the product.
In addition, the order of urgency and / or importance may be in order from the highest numerical value or from the lowest. Moreover, it may be ordered by alphabet or may be ordered by using other symbols.
The following method is mentioned as a specific ordering method.
For example, for urgency,
If the purchase is scheduled within the next month, the urgency value is set to “4”. If the purchase is scheduled within one month from the first half of the year, “3” is set. “2”, and if the purchase is planned for one year or more, the numerical value can be set as “1”.
Similarly, with regard to the importance, the purchase price is “4” when the purchase price is 5 million yen or more, “3” when the purchase price is 500,000 yen or more and less than 5 million yen, and “2” when the purchase price is 100,000 or more and less than 500,000 yen. "If it is less than 100,000 yen, it will be quantified as" 1 ". And what multiplied those numerical values is used as purchase demand information.
That is, if a product (numerical value “2”) of 100,000 yen or more and less than 500,000 yen is planned to be purchased within one month (numerical value “4”), “2” × “4” = “8”, For example, the purchase demand information is “8”.

The receiving unit of the information management server receives the advertisement request information from, for example, a second terminal provided in a second store described later via the Internet.
The holding unit of the information management server is, for example, a memory or a hard disk, and stores and holds the advertisement request information received from the second terminal and the purchase demand information described above.
The information management server may include a billing processing unit corresponding to the money processing unit of the first terminal described above. The billing processing unit has a function of charging and collecting the advertisement providing fee to the second terminal and transferring the collected advertisement providing fee to the money processing unit of the first terminal.

The second store refers to a sales company having a business item different from the products and services sold at the first store, such as a general store, a car store, a wedding hall, a home remodeling company, and the like.
The products sold at the second store are not particularly limited, and examples thereof include various products and services such as daily necessities such as shoes and toothbrushes, electrical appliances, cars, land / houses, furniture, foodstuffs, and medicines.
Such a second store is provided with a second terminal, and the second terminal is a personal computer that can be connected to a network (such as the Internet), for example, as with the first terminal described above. The control unit such as the above controls each unit such as an input unit described later.

The second terminal includes at least a purchase processing unit, an advertisement request unit, and a transmission unit.
The purchase processing unit of the second terminal receives purchase demand information from the information management server described above. As described above, the purchase demand information is classified for each target product type, and further ordered according to the degree of urgency and importance.
The second terminal preferably includes a display unit such as a liquid crystal display. In this case, the purchase processing unit causes the display unit to display the ordered purchase demand information.
Thereby, the salesperson of the 2nd shop which owns the 2nd terminal can select and display the purchase demand information which he desires.

The advertisement request unit of the second terminal requests generation of advertisement information including the second product based on the purchase demand information acquired by the purchase processing unit.
The second product is a product handled by the second store, and the type and content thereof vary depending on the store.
That is, when the second store is an automobile dealer, for example, the product handled is a car.
In such a case, for example, when there are many people who consider replacement of cars in the A area with the content of purchase demand information (the above-mentioned importance level is high), the content of the advertisement requested by the second store is: This is a request to promote purchasing automobiles.
On the other hand, if the second store handles electrical products, the number and types of products handled vary widely. In this case, if the content of the purchase demand information is, for example, in district A, where there are a large number of people who want to purchase air conditioners, the advertisement request section includes advertisement information including special sale information and coupons related to the air conditioners at the second store that handles air conditioners. Request generation.

The transmission unit of the second terminal transmits information indicating the advertisement information generation request to the information management server. Then, at the first store (first terminal) that has received the advertisement information generation request via the information management server, the advertisement information is output based on the generation request, and the output advertisement information (flyers, etc.) Distribute to customers.
The advertisement information is preferably added with an identifier (a barcode as an identification ID, a flyer number printed on a paper flyer, etc.) corresponding to the purchase demand information. The identifier is, for example, information represented by a numerical value or symbol of several digits, and is added to a predetermined portion of the advertisement information (for example, any one of the four corners when the advertisement information is output on A4 size paper).
Further, when the advertisement request unit of the second terminal requests the generation of advertisement information, the identifier may be generated by the advertisement request unit and transmitted together with the corresponding advertisement information request. As a result, it is possible to uniquely identify which advertisement information is output from the output unit of the first terminal (which second store is), and the sales promotion effect of the advertisement information can be obtained. Can be measured.
Moreover, it is preferable that the 2nd terminal is provided with the payment process part for paying an advertisement provision fee with respect to a 1st shop. For example, when the information management server is owned by the first store, the payment processing unit performs an advertisement provision fee payment process on the information management server.
Note that when the payment of the advertisement providing fee is performed by, for example, a bank transfer process, this payment processing unit is not essential and may be omitted as appropriate.

Moreover, it is preferable that a 2nd terminal is provided with the discrimination | determination part which discriminate | determines the predetermined identifier added to advertisement information. The determination unit determines whether the customer has purchased a second product (a product listed in the advertisement information) from the second store based on the advertisement information received by the first terminal. More specifically, the presence / absence and the content of an identifier included in the advertisement information brought to the second store by the customer are determined.
Further, when determining that the advertisement information has an identifier, the determination unit calculates a predetermined percentage (for example, 5%) of the purchase amount of the second product corresponding to the content of the identifier.
Then, in the second store, the payment corresponding to the calculated predetermined proportion is used as a proxy fee, for example, to the first store via the payment processing unit and the information management server.
The agency fee may be paid to the first store by bank transfer or the like without going through the payment processing unit.

When the information management server is operated by a third party, the agency fee paid by the second store is the same as that of the third party at a predetermined rate (for example, equally) according to the respective burden. Can be divided into stores. Thereby, for example, the third party who has received the agency fee can use the agency fee as a server operating cost or a profit.
On the other hand, at the first store, the received agency fee can be used for the service for the merchandise. More specifically, for example, when the first store is a milk sales company, a service such as appropriating monthly billing for milk sold to customers can be considered. Thus, for example, when a customer who purchases milk purchases a second product from the second store based on the advertisement information described above, a certain percentage of the purchase price is appropriated for the monthly milk purchase cost. Milk can be purchased at a low price.

Next, embodiments of the present invention will be described below with reference to FIGS. FIG. 1 is a block diagram of a product sales support system according to an embodiment of the present invention. As shown in FIG. 1, the merchandise sales support system includes a first terminal 1, an information management server 2, and a second terminal 3 that are connected to the Internet N, respectively.
As shown in the figure, the merchandise sales support system of the embodiment can connect the first terminals 1 owned by a plurality of stores to the Internet. One terminal 1 will be described as an example (the same applies to the information management server 2 and the second terminal 3).
Further, in the following description, the customer is also connected to the Internet by his / her own customer terminal 4 (PC or the like), but the customer terminal 4 is not always necessary and can be omitted.

In the embodiment, the first terminal 1 is owned by a milk sales company G as a first store, the second terminal 3 is owned by an automobile sales company as a second store, and the information management server 2 is It is assumed that the management company P as a third party has.
The information management server 2 may be managed and owned by the milk sales company G or the car sales company instead of the management company P.

FIG. 2 is a functional block diagram of the first terminal 1 managed and owned by the milk sales company G. The first terminal 1 includes at least an input unit 11, a receiving unit 12, and a CPU 13. Among these, the input unit 11 includes, for example, a keyboard and a mouse, and customer information including information (purchase schedule information) related to a purchase planned product desired by a customer in the A area, which is a specific area, is purchased by the input unit 11. Entered.
In addition, the receiving unit 12 receives advertisement request information Ia (details will be described later) transmitted from the information management server 2 through the second terminal 3 to the information management server 2.
The CPU 13 controls the input unit 11 and the receiving unit 12 in an integrated manner.

  Further, as shown in FIG. 2, the first terminal 1 of this embodiment pays an advertisement provision fee (described later) from the output unit 14 that outputs the advertisement information generated based on the advertisement request information Ia and the information management server 2. And a storage unit 16 as a hard disk or a hard disk that stores and holds advertisement information and the like.

Next, a detailed configuration of the information management server 2 connected via the first terminal 1 and the Internet N is shown in FIG.
The information management server 2 owned and operated by the management company P includes at least a generation unit 21, a reception unit 22, a holding unit 23, and a CPU 24. Among these, the production | generation part 21 receives the customer information containing the purchase schedule information Ic from the 1st terminal 1, and produces | generates the purchase demand information Id based on the said customer information.

FIG. 4 shows an example of customer information, and FIG. 5 shows an example of purchase demand information Id. As shown in FIG. 4, the customer information in the present embodiment is purchase schedule information Ic itself, and is generated based on information obtained by a delivery person of the milk sales company G from customers in each region. And this purchase schedule information Ic is preserve | saved at the memory | storage part 16 of the 1st terminal which the milk sales company G has.
The purchase schedule information Ic as customer information includes information such as dealer name, salesperson name, customer name, target product type, urgency level and importance level (indicated as “importance level” in FIG. 4), and remarks. It is out. Of these, the target product type represents the type of product that the customer, the customer, plans to purchase.
Further, the importance is digitized and displayed by the above-described method (in FIG. 4, raw information before digitization is shown). In the remarks, information such as the current state of the purchase desired product posted in the target product type is described as information.
Note that the customer information in this embodiment is merely an example, and items other than the items described above can be added, or any of them can be omitted as appropriate.
In addition, the customer information is not limited to the above-mentioned form. For privacy protection, the customer information may be omitted from the purchase schedule information Ic, or the customer's residence area information may be added instead of the customer name. May be.

FIG. 5 shows the contents of the purchase demand information Id. The purchase demand information Id of this embodiment includes a customer number, customer name, region, target product type, urgency and importance (indicated as “evaluation” in FIG. 5), remarks, and purchase fee. Has been. Among these, the target product types are hierarchized and can be selected for each type. Thereby, when transmitting information to a second store, which will be described later, only desired information is selected (for example, if the second store is an automobile dealer Y, “private vehicle” is selected as a product) and transmitted. be able to. At this time, as the initial display form of the purchase demand information Id, only the target product type, evaluation, and fee are displayed, and the remaining items cannot be viewed.
In the second store, first, the desired product is selected from the target product type, and the second store that has received the purchase demand information Id pays a corresponding fee in consideration of the evaluation (urgency, importance). If you paid, all remaining items corresponding to the selected product type (in the above example, customer name and region, the type of car you want to purchase and information on the car you currently own) will be viewed at the second store. It becomes possible. As a result, in the second store, it is possible to grasp in which region the selected target product (private vehicle) has a lot of demand, etc., and request the generation of advertisement information of its own product according to that region It becomes possible to do.

Returning to FIG. 3, the receiving unit 22 of the information management server 2 receives the advertisement request information Ia from the second terminal 3 via the Internet N. The holding unit 23 is a memory or a hard disk that stores and holds the advertisement request information Ia received from the second terminal 3 and the purchase demand information Id described above. The generation unit 21, the reception unit 22, the holding unit 23, and the like are comprehensively controlled by the CPU 24.
The information management server 2 of this embodiment is softwareized as a billing processing unit 25 (for example, a function of the CPU 24) corresponding to the money processing unit 15 of the first terminal 1 and the payment processing unit 35 (described later) of the second terminal 3. Is).

FIG. 6 is a functional block diagram of the second terminal 3 that the second store has and manages. The second terminal 3 includes at least a purchase processing unit 31, an advertisement request unit 32, a transmission unit 33, and a CPU 34 that performs overall control of the purchase processing unit 31, the advertisement request unit 32, and the like. The advertisement request unit 32 of the present embodiment has a function of adding the above-described identification ID corresponding to the purchase demand information Id.
In addition, the second terminal 3 of the present embodiment is configured such that the advertisement processing fee is paid to the milk sales company G, the payment processing unit 35 for purchasing the purchase demand information Id from the management company P, and the advertisement information used by the customer. It further includes a determination unit 36 for determining the identification ID added to Ia, a storage unit 36 such as a memory or a hard disk for storing and holding purchase demand information Id and the like.
The payment processing unit 35 and the determination unit 36 may be converted into software as a function of the CPU 34 and incorporated in the CPU 34.

Next, FIG. 7 shows functional blocks of the customer terminal 4 owned by the customer. The customer terminal 4 includes an input unit 41 such as a keyboard and a mouse, a communication unit 42 that transmits and receives information, a memory 43 that stores and holds predetermined information, a storage unit 43 such as a hard disk, and a CPU 44 that performs overall control thereof. ing.
In this embodiment, the customer terminal 4 is also connected to the Internet to perform information communication with the information management server 2 or the like, but the customer terminal 4 can be omitted as appropriate.

FIG. 8 is a flowchart for explaining various information processes executed by the product sales support system S described above.
First, in step 1, the merchandise sales support system membership fee of this embodiment is paid from the second terminal to the information management server 2 of the management company P. This product sales support system membership fee is a participation fee for using the customer (milk buyer) network constructed by the milk sales company G. As an example, the merchandise sales support system membership fee is set corresponding to the population of the region where the delivery person of the milk sales company G distributes the advertisement.
FIG. 10 is a diagram showing the relationship between the network membership fee and the distribution city population. In this embodiment, a higher network membership fee is set for regions with a larger population.
The merchandise sales support system membership fee may be set for each municipality, or may be set for each prefecture or group of certain municipalities, and can be determined as appropriate.

In step 2, customer information (purchase schedule information Ic in this embodiment) is generated by the input unit 11 of the first terminal 1, and the generated customer information is transmitted to the information management server 2 under the control of the CPU 13. Specifically, when a delivery person of a milk sales company delivers milk to a customer, the customer collects various information from the customer, and the delivery person inputs the collected information using the input unit 11 to the customer. Information is generated.
At this time, customer information may be appropriately stored in the storage unit 16.

Next, in the information management server 2 that has received the customer information by the receiving unit 22, the above-described purchase demand information Id is generated by the generating unit 21 based on the received customer information. Then, in response to the request from the second terminal 3, the CPU 24 of the information management server 2 transmits the purchase demand information Id generated through the transmission unit (not shown in the figure) to the second terminal 3 (step) 3).
In the information management server 2, the generated purchase demand information Id may be held by the holding unit 23.

In the car sales company having the second terminal 3 that has received the purchase demand information Id, select the target product type (in this example, a customer who wishes to purchase a private car), and consider the urgency and importance. Select the fee to pay. For example, if the purchase is planned to be made within the next month (numerical value “4”) and the planned purchase amount is 500,000 yen or more and less than 5 million yen (numerical value “3”) is selected as the degree of urgency or importance Then, in the information management server 2, a charge corresponding to 4 × 3 = 12 is calculated based on a predetermined charge table, and the charge processing unit 25 performs charge processing for the second terminal 3.
Subsequently, a known method was used between the billing processing unit 25 of the information management server 2 that received the notification of the payment of charges from the payment processing unit 35 of the second terminal 3 and the purchase processing unit 31 of the second terminal 3. Payment processing is performed. Thereby, in the second terminal 3, under the control of the CPU 34, it is possible to browse the area information corresponding to the selected target product type (step 4).

Next, in step 5, the second terminal 3 generates the advertisement request information Ia including the identification ID by the advertisement request unit 32 with reference to the purchase demand information Id, and uses the generated advertisement request information Ia as the first terminal 1. (Step 5). At this time, the second terminal 3 may transmit the advertisement request information Ia to the first terminal 1 via the information management server 2, and the information management server 2 that has received the advertisement request information Ia uses the holding unit 23. This advertisement request information Ia may be held.
In the present embodiment, the advertisement request information Ia indicates that an advertisement including a vehicle type, a price, a discount coupon, etc. relating to a private car of less than 500,000 to 5,000,000 yen is desired.

The first terminal 1 that has received the advertisement request information Ia by the receiving unit 12 uses the output unit 14 to output an advertisement based on the advertisement request information Ia. For example, when the output unit 14 is a printer, the advertisement is printed as a paper medium advertisement.
FIG. 9 shows an example of the advertisement in the present embodiment. The advertisement information Ia of the present embodiment has, for example, an A4 size outer frame, and advertisement fields 1A to 1C of predetermined areas are arranged in this frame. The advertisement columns 1A to 1C have different sizes, 1A occupies the largest area, and 1C occupies the smallest area.
In the advertisement information Ia of the present embodiment, the size (display area) of the advertisement column differs depending on the urgency level or the importance level. That is, the higher the urgency and importance, the larger the size of the advertisement column is set proportionally.
The delivery person of the milk sales company distributes the printed advertisement information Ia (hereinafter also referred to as “flyer”) to the customer, so that the product published in the advertisement of the automobile sales company is promoted to the customer ( Step 6).
A discount coupon to which an identification ID is added is printed on the leaflet of the present embodiment.
The advertisement is not limited to a paper medium. For example, the advertisement may be transmitted from the first terminal 1 to the customer terminal 4 via the Internet. In this case, the advertisement information is stored in the storage unit 43 of the customer terminal 4. Is done.

In the subsequent step 7, the customer who has received the leaflet purchases the product in the second store (step 7). More specifically, when an automobile sales company operates a store on the Internet, an identification ID is received from the store on the Internet via the input unit 41 or the communication unit 42 under the control of the CPU 44 of the customer terminal 4. Purchase desired product (private vehicle) while inputting.
In addition, you may purchase the private car which a customer desires by bringing a leaflet and visiting a car sales company directly.
Further, when a customer purchases a product from a site operated by an automobile sales company using the customer terminal 4 via the Internet, the purchase history may be stored in the storage unit 43 of the customer terminal 4.

  After the customer purchases the product from the second store in Step 7, the second terminal 3 performs a payment process for the advertisement providing fee to the management company P and the milk sales company G (Step 8). More specifically, the determination unit 36 of the second terminal 3 first determines the presence and content of an identification ID with reference to a purchase history when a customer purchases a product from a second store. Therefore, if there is an identification ID, it can be determined which advertisement is based on the information management server 2 and the first terminal 1 that distributed the advertisement request information Ia that is the origin of the advertisement. can do.

Next, the second terminal 3 calculates an advertisement provision fee to be paid to the specified information management server 2 and the first terminal 1. Specifically, the payment processing unit 35 of the second terminal 3 calculates an amount corresponding to a certain amount (for example, 5%) as the advertisement provision fee from the price of the product purchased by the customer at the second store.
Then, the advertisement provision fee calculated via the transmission unit 33 of the second terminal 3 is transferred to the information management server 2 and the first terminal 1. As a mode of remittance, for example, the advertisement provision fee is first remittance to the information management server 2, and the information management server 2 further remits the necessary amount to the first terminal 1 according to the burden ratio. Also good.
When the ratio is determined in advance between the information management server 2 and the first terminal 1, a process of transferring money from the second terminal 3 to the first terminal 1 and the information management server 2 may be performed.

In the information management server 2 that has received the remittance of the advertisement providing fee, the advertisement providing fee can be applied to the maintenance cost of the server or can be used as a profit.
On the other hand, in the first terminal 1 that has received the remittance of the advertisement providing fee by the money processing unit 15, the advertisement providing fee is applied to the monthly milk fee paid by the customer for the customer who purchased the product at the second store. (Step 9) . As a result, the customer can enjoy the benefit that the milk price is cheaper and can drink more milk.
As described above, according to the present embodiment, the first store (milk sales company G), the second store (automobile sales company), the information management server administrator (management company P), and the customer all enjoy the benefits. be able to. That is, in the first store, the customer information can be widely met by providing the customer with the advertising information generated by the second store. A customer of one store can be obtained as a prospective customer, the manager of the information management server can enjoy the benefits of using the information management server, and the customer can also efficiently obtain information on the desired product through the delivery person. Can be obtained.

  In the above-described embodiment, the second store is described as one store, but there may be a plurality of second stores (for example, an automobile sales company and two major supermarkets). In this case, the advertisement request information Ia is transmitted from each second store toward the information management server 2. Based on each advertisement request information Ia, an advertisement is output at the first store. As an output mode of this advertisement, an advertisement for an automobile sales company and an advertisement for a major supermarket may be output separately, or these two advertisements may be placed on one page.

  The merchandise sales promotion system of the present invention can benefit from each person without requiring complicated processing. Therefore, the merchandise sales promotion system can be widely applied to systems that sell merchandise and services desired by customers. High availability.

DESCRIPTION OF SYMBOLS 1 1st terminal 2 Information management server 3 2nd terminal 4 Customer terminal 11 Input part 12 Reception part 13 CPU
14 output unit 15 money processing unit 16 storage unit 21 generation unit 22 reception unit 23 holding unit 24 CPU
25 Billing processing unit 31 Purchasing processing unit 32 Advertisement requesting unit 33 Transmitting unit 34 CPU
35 Payment Processing Unit 36 Discrimination Unit 41 Input Unit 42 Communication Unit 43 Storage Unit 44 CPU
Ia Advertisement request information Ic Purchase schedule information Id Purchase demand information

Claims (2)

Customer terminals owned by customers in the jurisdiction ,
A first terminal provided in a first store for delivering and selling a first product to the customer ;
An information management server electrically connected to the customer terminal and the first terminal;
A second terminal which is provided in a second store handling a second product and is electrically connected to the information management server and capable of outputting advertisement information relating to the second product;
In commodity sales support system, including,
The first terminal is
An input unit for inputting customer information (personal information of a milk buyer) including purchase schedule information desired by the customer ;
A receiving unit that receives the advertisement information from the information management server,
The information management server
Generating the purchase demand information by receiving the customer information from the first terminal and ranking the purchase schedule information based on the urgency and / or importance of the customer ;
A receiving unit for receiving the advertisement information from the second terminal;
A holding unit for holding the received advertisement information and the purchase demand information;
With
The second terminal is
A purchase processor that receives the purchase demand information from the information management server;
Based on the received purchase demand information, an advertisement request unit that generates the advertisement information including the second product;
A transmission unit that transmits the generated advertisement information to the information management server ,
The second terminal is
The advertisement request information including the identification ID is generated and transmitted to the first terminal (step 5).
The first terminal is
Outputting an advertisement with an identification ID based on the advertisement request information to the customer terminal (step 6);
The second terminal is
From the identification ID added to the advertisement and the information of the customer who purchased the product at the second store (step 7),
Identify the information management server and first terminal that delivered the ad request information that was the source of the advertisement,
Sending an advertisement providing fee for the second product to the first terminal (step 8);
The first terminal is
A process of applying the advertisement provision fee to the monthly milk fee paid by the customer at the first store for the customer who purchased the product at the second store (step 9),
The second terminal provided in the second store handling the second product,
For the information management server,
Payment of the network membership fee set according to the population of the area distributing the advertisement output by the first terminal provided in the first store that sells the first product,
After sending to the information management server,
The product sales support system, which shifts to the processing to Step 5 . The product sales support system according to claim 1 , wherein the customer in the region is a milk purchaser, the first product is milk, and the first store is a milk sales company.

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