JP2008310431A - Information providing server, information providing method and program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To propose an information providing method for increasing willingness to purchase merchandise in a specific store, and for contributing to sales promotion. <P>SOLUTION: This information providing server 10 accepts information related to merchandise from an information provider terminal 20, and stores it. An access code is given to the purchaser of merchandise in selling the merchandise. The information providing server 10 transmits information related to the merchandise in receiving an information browsing request using the access code from a consumer terminal 30. The information providing server 10 calculates privilege points according to access state corresponding to the information related to the merchandise, and stores it for each information provider. <P>COPYRIGHT: (C)2009,JPO&INPIT

Description

  The present invention relates to an information providing server, an information providing method, and a program, and more particularly, to an information providing server, an information providing method, and a program that provide information in a form that contributes to sales promotion of a specific product.

  FIG. 9 is a diagram showing a flow of information related to conventional products (hereinafter also referred to as “product related information”). In FIG. 9, a manufacturer that develops and sells a product provides product information related to sales promotion in addition to the product to the retail store. Retail stores devise not only information provided by manufacturers but also product-related information themselves, and use it for sales promotion of products. For example, in food departments in supermarkets, it is said that not only product related information provided by producers and manufacturers but also menu information and recipe information presented on the sales floor contribute greatly to sales growth.

  In Patent Document 1, detailed information (recipe and in-store map) is printed on the price sticker of the product, and the detailed information (production area, producer, etc.) of the product is provided by the printed two-dimensional code. A creation system is disclosed.

  In recent years, information has been provided not only from the manufacturers and retailers but also from the purchaser of the product, related products and related service providers. It is an information source.

An evaluation information providing system described in Patent Document 2 can be cited as an example of paying attention to information emitted from a person other than such a manufacturer or retail store. The evaluation information providing system of the publication includes a customer number giving means for assigning a customer number for identifying a customer, an evaluation information obtaining means for receiving the evaluation information, and evaluation information for storing the evaluation information. Storage means, evaluation information display means for browsing evaluation information, browsing information storage means for storing browsing information, purchase information acquisition means for receiving product purchase information, and products purchased by the customer A browsing information search means for searching whether or not the evaluation information is browsed, and a privilege granting means for granting a privilege to the sender of the evaluation information when the customer is browsing the evaluation information The system is such that a privilege is granted to a sender (purchaser) of evaluation information that has contributed to the sale of the product.

JP 2006-171137 A JP 2003-168047 A

  As shown by the arrow from the information provider to the consumer in FIG. 9, there is a route for providing information from the information provider, such as articles on the recipe introduction site and writing on the product comparison site. In this system, there is a problem that useful information from the consumer's viewpoint cannot be taken into merchandise-related information transmitted from a retail store or the like. In addition, when attempting to use information from these information providers for commercial use, unless a reasonable price is paid, there is a problem in that the information provider cannot be finally understood and good quality information cannot be collected.

  In addition, even the technology described in Patent Document 2 may provide incentives for transmission of evaluation information and contribute to an increase in sales of highly evaluated products. Has a problem that it is difficult to connect.

  The present invention has been made in view of the above-described circumstances, and its purpose is to make it possible to pay a reasonable information usage fee to an information provider and to contribute to sales promotion at a specific store. It is an object to provide an information providing server, an information providing method, and a program.

  According to a first aspect of the present invention, there is provided an information providing server for providing information related to a specific product to a consumer, and means for receiving and storing the information related to the specific product from an information provider terminal. And means for transmitting information related to the product in response to an information browsing request using an access code given at the time of purchase of the specific product from the terminal of the purchaser of the specific product, and information related to the product An information providing server is provided, characterized in that it includes means for calculating an information usage fee according to the access status for each information provider and storing it for each information provider.

  According to a second aspect of the present invention, there is provided an information providing method for providing information related to a specific product to a consumer using a server, wherein the server receives the specific product from an information provider terminal. Receiving and storing information regarding the product, and the server responding to an information browsing request using an access code given at the time of purchase of the specific product from a terminal of the purchaser of the specific product Information providing, and the server calculates an information usage fee according to an access status to the information about the product and stores it for each information provider. A method is provided.

  According to a third aspect of the present invention, there is provided a program for causing an information providing server to provide information related to a specific product to a consumer, and accepting the information related to the specific product from an information provider terminal. A process of storing information on the product in response to an information browsing request using an access code given at the time of purchase of the specific product, from the terminal of the purchaser of the specific product, There is provided a program for causing the information providing server to execute a process of calculating an information usage fee according to an access status with respect to the information relating to the product and storing it for each information provider.

  According to a fourth aspect of the present invention, there is provided a store system that includes the information providing server described above and an in-store terminal that is installed in the store and displays information related to the product according to the operation of the store visitor. The

  ADVANTAGE OF THE INVENTION According to this invention, it becomes possible to raise the willingness to purchase in a specific store, and to contribute to sales promotion. The reason is that a high-quality information provider is recruited by paying a reasonable price for using information, and a system for providing the solicited product information only to those who have purchased the product is constructed.

  Next, the best mode for carrying out the present invention will be described.

  First, the basic principle of the present invention will be described. FIG. 1 is a diagram showing the flow of merchandise related information according to the present invention. Compared to FIG. 9 showing the flow of conventional product-related information, an arrow line “reward” and an arrow line “information” are added between the retail store and the information provider, and the arrow line toward the retail store from the consumer The difference is that “access” is added to.

  This is because a reward corresponding to the access status to the information provided by the information provider can be received, and the purchaser can obtain the information provided by the information provider in exchange for the access code given at the time of purchase. Represents a point.

[Example 1]
Hereinafter, embodiments of the present invention based on the above basic principle will be described in detail with reference to the drawings. FIG. 2 is a diagram showing the configuration of the store system according to the first embodiment of the present invention. Referring to FIG. 2, the store system according to the present embodiment includes an information providing server 10, a database 11 that stores information about products received by the information providing server 10, and information provided to the information providing server 10 via a network. And the information provider terminal 20 of the information provider that transmits the information, and can respond to the information browsing request from the consumer terminal 30.

  The consumer terminal 30 includes a camera (scanner) or keyboard for inputting an access code to be described later, a menu screen sent from the information providing server 10 and a browser for making an information browsing request. Consists of telephone terminals and personal computers.

  FIG. 3 is a diagram in which the detailed configuration of the information providing server 10 is added to FIG. Referring to FIG. 3, the information providing server 10 receives information provided from the information provider terminal 20 and registers it in the database 11, and an access code issuing unit that issues an access code to the product purchaser. 102, an information browsing request receiving unit 103 that receives information browsing requests from the consumer terminal 30 and the like, and transmits product information registered in the database 11 at least when an access code is transmitted, and the access code And a privilege granting means 104 for granting privilege points as an information usage fee to the product information provider when product information is provided in response to an information browsing request using.

  The information provision accepting unit 101 transmits a menu screen for information provision (registration) to the information provider terminal 20, and after accepting selection of a product for providing information according to the menu screen, the information provider terminal 20 The product information (detailed information) transmitted from is registered in the database 11. As this product information (detailed information), information that enhances the effective use and utility of the product is suitable, and examples include recipes for various foods, coordination information for clothing, and usage of cosmetics. .

  FIG. 4 shows a management table of the product information stored in the database 11. Referring to FIG. 4, the detailed product information (recipe A-1 to recipe B-1) transmitted from the information provider terminal 20 is associated with each product and the information provider, and the number of page views (product) Detailed information view number) is recorded.

  The access code issuing means 102 issues an access code for accessing information related to the purchased product by the operation of the product sales representative in the store or the consumer himself / herself. The access code may be any code that can confirm that the user has the authority to view information on a predetermined product, such as a general barcode, a two-dimensional code such as a QR code (registered trademark), or A code composed of alphanumeric characters or the like can be used. As an output form of the access code, for example, it is printed or printed on a receipt or a membership card, or is transmitted to the portable consumer terminal 30 possessed by the product purchaser by short-range wireless communication or e-mail. It is possible to adopt a form.

  In particular, the two-dimensional code is preferable because it can store a large amount of information. For example, an access code including a URL (Uniform Resource Locator) for accessing the information browsing request accepting unit 103 can be generated.

  The information browsing request accepting unit 103 accepts an information browsing request using an access code from the consumer terminal 30. If the access code is valid, the correspondence registered in the database 11 for the consumer terminal 30. The product information of the product is transmitted, and the number of page views in the product information management table described above is counted up. At this time, when there is information provided from a plurality of information providers (recipes A-1 to A-3) as in the product A in FIG. 4, the information received from the consumer terminal 30 is selected. And

  On the other hand, in response to an information browsing request that does not use an access code, the information browsing request accepting unit 103 transmits a menu screen for providing (browsing) information. The information browsing request accepting unit 103 transmits the outline information of the product designated from the consumer terminal 30 according to the menu screen.

  The privilege grant unit 104 operates at predetermined time intervals, and performs a privilege point update process that is given as a consideration for information use for each information provider, based on the number of page views in the product information management table described above. In addition, privilege points are points that can be exchanged for cash, gift certificates, discount coupons, or products by accumulating certain points, for example, at a merchandise sales site on the Internet or at an actual store. Etc. can be used.

  FIG. 5 shows a point management table for each information provider stored in the database 11. Referring to FIG. 5, for each information provider, the total value of the number of page views and the acquired points (total number of page views × 10) are recorded according to the total value of the number of page views. .

  Next, the operation of this embodiment will be described in detail with reference to the drawings. FIG. 6 is a diagram showing a series of operations in the store system of the present embodiment. Steps S101 to S102 in the upper part of FIG. 6 represent a process until product information is registered and before the product is purchased, and steps S201 to S203 in the middle part represent a process in which product information is provided after purchasing the product. Lower steps S301 to S302 represent a process in which a privilege is granted and a privilege is exercised according to the provision status of product information. Although each process has the property of being performed independently, here, it is assumed that each process proceeds in the order as shown in FIG.

  First, the information provider server 20 is accessed from the information provider terminal 20, and product information (detailed information) is registered (step S101).

  Next, the information browsing request accepting means 103 of the information providing server 10 accepts a browsing request for information related to products on the sales floor from a portable terminal or the like owned by the store visitor. At this time, since the access code is not issued to the store visitor, only the product summary information is transmitted as a response (step S102). As the product summary information, product related information created by a manufacturer or a retail store, product information introduction content registered from the information provider terminal 20, and the like can be used.

  When a visitor who has viewed the product summary information purchases a product, an access code for accessing the product information is issued by the product sales representative at the time of payment of a price or the like (step S201). The access code is given by, for example, printing on a receipt, a membership card or the like, or transmitting it to the portable consumer terminal 30 possessed by the product purchaser by short-range wireless communication or e-mail.

  Next, the consumer terminal 30 requests the information providing server 10 to browse product information using an access code issued at the time of product purchase (step S202).

  The information browsing request accepting unit 103 of the information providing server 10 confirms the received access code, and if it is confirmed that the product is a purchaser of the product, transmits detailed information of the product corresponding to the access code as a response (step S203). .

  Separately from the provision of the information, the privilege providing means 104 of the information providing server 10 operates at regular intervals, calculates points according to the access status to the product information provided by each information provider, The information is provided to each information provider (step S301).

  Each information provider exercises the given points in a desired place and form (step S302).

  As described above, according to the present embodiment, it is possible to give merchandise related information to a consumer who has visited a store in a manner that enhances the consumer's willingness to purchase. Further, according to the present embodiment, it is possible to give a reward according to the degree of contribution to the sales promotion of the product to the information provider, and to increase the willingness to provide high-quality information.

  Although the embodiments of the present invention have been described above, the present invention is not limited to the above-described embodiments, and further modifications, substitutions, and adjustments can be added. For example, as shown in FIG. 7, a configuration in which the store system is provided with an in-store terminal 12 provided with a function for searching and browsing the above-described product summary information is also preferable.

  According to the configuration of FIG. 7, as shown in FIG. 8, the in-store terminal 12 of the retail store introduces a menu using products (foodstuffs) handled at the retail store as summary information of the information, In addition, it is possible to adopt a configuration in which an access code for browsing a recipe including a creation procedure is issued to a consumer who has actually purchased the product. Further, the in-store terminal 12 may perform a search based on a product (foodstuff) or a genre of cooking, and may be able to browse a menu list using products (foodstuff) handled in a retail store.

  In this way, it is possible to purchase a product (food) triggered by browsing the menu, and there is no need to examine or think about the menu in advance for the consumer. Is brought about.

  It is also preferable to limit the number of times the detailed information can be browsed by the access code. In this way, it is not necessary to confirm the ID or the like of the consumer terminal 30 each time so that the browsing by the same consumer is not counted twice.

  In the above-described embodiment, the information providing server 10 is described as including the access code issuing unit 102. However, a configuration in which the access code is issued by another device may be employed. It is also possible to adopt a configuration in which an access code generated in advance and stored in the information providing server 10 is also printed on a card, a sticker, etc., and handed over at the time of purchasing the product, or pasted on the product.

  Further, in the above-described embodiment, the privilege point is given only to the information provider side. However, it is also preferable to give the privilege point to the consumer side when the information browsing request is made. In this way, an information browsing request using an access code is further promoted, and not only sales promotion of products but also consideration of information obtained by the information provider can be increased.

It is a figure showing the flow of the merchandise related information by this invention. It is a figure showing the structure of the store system of the 1st Example of this invention. It is a figure showing the detailed structure of the information provision server of 1st Example of this invention. The management table of the merchandise information memorize | stored in the database of the shop system of 1st Example of this invention is represented. The point management table for every information provider memorize | stored in the database of the shop system of 1st Example of this invention is represented. It is a figure showing a series of operation | movement in the shop system of 1st Example of this invention. It is a figure showing the deformation | transformation structure of the store system of this invention. It is a figure for demonstrating the specific operation | movement of the shop system of FIG. It is a figure showing the flow of the conventional product related information.

Explanation of symbols

DESCRIPTION OF SYMBOLS 10 Information provision server 11 Database 12 Terminal in store 20 Information provider terminal 30 Consumer terminal 101 Information provision reception means 102 Access code issuing means 103 Information browsing request reception means 104 Benefit provision means

Claims (13)

An information providing server that provides information about a specific product to consumers,
Means for receiving and storing information on the specific product from an information provider terminal;
In response to an information browsing request using an access code given at the time of purchase of the specific product from the terminal of the purchaser of the specific product, means for transmitting information about the product;
Means for calculating an information usage fee according to the access status to the information related to the product, and storing for each information provider;
An information providing server characterized by As information about the product, storing summary information that can be browsed without using the access code, and detailed information to be transmitted when an information browsing request using the access code is made,
Depending on whether it is an information browsing request using the access code, the summary information or the detailed information is transmitted, and the information usage fee is calculated according to the access status to the detailed information,
The information providing server according to claim 1. And further comprising means for issuing the access code,
The information providing server according to claim 1, wherein the server is an information providing server. The access code is a two-dimensional code obtained by encoding a URL (Uniform Resource Locator) for making the information browsing request;
The information providing server according to any one of claims 1 to 3. Setting a limit on the number of times the access code can be used;
The information providing server according to any one of claims 1 to 4, wherein Furthermore, it has a means for calculating a privilege point to be given to a purchaser of a product that has made an information browsing request using the access code, and storing it for each purchaser of the product,
The information providing server according to any one of claims 1 to 5, wherein: An information providing method for providing information about a specific product to a consumer using a server,
Receiving and storing information about the specific product from the information provider terminal;
The server transmits information related to the product in response to an information browsing request using an access code given at the time of purchase of the specific product from a terminal of a purchaser of the specific product;
The server calculates an information usage fee according to the access status to the information about the product, and stores for each information provider;
An information providing method characterized by the above. The server stores, as information about the product, distinction between summary information that can be browsed without using the access code and detailed information that is transmitted when an information browsing request using the access code is made. And
The server transmits the summary information or the detailed information depending on whether or not the information browsing request uses the access code, and calculates the information usage fee according to the access status to the detailed information.
The information providing method according to claim 7. The server further includes issuing the access code;
9. The information providing method according to claim 7 or 8, wherein: The access code is a two-dimensional code obtained by encoding a URL (Uniform Resource Locator) for making the information browsing request;
The information providing method according to claim 7, wherein: The server sets a limit on the number of times the access code can be used;
The information providing method according to any one of claims 7 to 10, wherein: Further, the server includes a step of calculating a privilege point to be given to a purchaser of a product that has made an information browsing request using the access code, and storing it for each purchaser of the product.
The information providing method according to any one of claims 7 to 11, wherein: A program to be executed by an information providing server that provides information about a specific product to a consumer,
A process of receiving and storing information on the specific product from an information provider terminal;
In response to an information browsing request using an access code given at the time of purchase of the specific product from the terminal of the purchaser of the specific product, a process of transmitting information about the product;
A program for causing the information providing server to execute a process of calculating an information usage fee according to an access situation with respect to information on the product and storing the information usage fee for each information provider.

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