KR101570122B1 - Interactive advertisement display system based on smart-phone - Google Patents

Abstract

The present invention relates to a smartphone-based interlocking advertisement output system, in which advertisement output is performed in such a manner that an exposure frequency is controlled according to an exposure index considering an order in which a cost per click is high, a product is highly likely to be sold, The present invention relates to a smartphone-based interworking advertisement output system in which advertisement information is output in a large text and a browsing probability of a user is higher for an advertisement belonging to a predetermined rank.

Description

{INTERACTIVE ADVERTISEMENT DISPLAY SYSTEM BASED ON SMART-PHONE}

The present invention relates to a smartphone-based interworking advertisement output system, and more particularly, to a smartphone-based interworking advertisement output system that more effectively outputs an advertisement exposed to a web browser of a wireless terminal.

The online advertising market and the shopping market are markets that aim to induce many customers to effectively advertise or advertise their shopping information to reach the sale of goods or services (collectively, "goods"). A variety of advertising techniques and shopping activation techniques are being introduced.

However, there are limits to the online space where online ads can be displayed or exposed, so advertisers are striving to expose their ads to online space.

Reflecting this, search portal sites including Google have received a patent in order to list information on search results, and have received a patent for a CPC auction, and developed a technology to sort search results in descending order of CPC amount.

However, the advertisement exposure method of the conventional search portal has a problem that only the highest information among the information exposed by the search result is paid attention to by the user. Actually, the click rate for top-level information exceeds 75%, and the remaining four to five companies have a problem that the click rate is remarkably low.

Meanwhile, as an example of another advertisement technique, the applicant of the present invention collectively accumulates and accumulates the reserve provided when a plurality of customers browse the advertisement in real time, and accumulates the accumulated reserve in a discount rate of the purchase price (Patent Application No. 10-2006-45900, No. 10-2006-56655) "in which the advertisement reading and shopping are activated by allowing the user to be provided with the " .

In order to more effectively utilize the "member integration integrated point providing system and method for providing the same ", it is necessary to further increase the frequency of exposure of the advertisement information and the degree of browsing of the user.

However, conventional advertisement exposure methods such as simply exposing advertisement information on a web page output through a web browser have a limitation in increasing the frequency of exposure of advertisement information and the amount of browsing by users.

In addition, although the method of exposing the search result information to about 5 rankings like Google can be applied to a PC having a large mana screen, in the case of a smart phone having a small screen, it is difficult to show the search result information correctly. Therefore, So that the total amount of browsing of advertisements is lowered.

SUMMARY OF THE INVENTION The present invention has been made in view of the circumstances of the prior art described above, and it is an object of the present invention to provide a method and apparatus for outputting an advertisement in such a manner that the exposure frequency is controlled according to an exposure index considering an order of high cost per click, An object of the present invention is to provide a smartphone-based interworking advertisement output system in which advertisement information is output in a large text and a browsing probability of a user is higher for an advertisement belonging to a predetermined rank.

In order to achieve the above object, according to a preferred embodiment of the present invention, there is provided a search result output area (12) for outputting a predetermined search result page, and a search result output area A user terminal 2 mounted with an interworking advertisement exposure application 4 for controlling an advertisement output of a web browser composed of an interlocking advertisement output area for outputting an interlocking advertisement related to a search word; Extracts an interlocking advertisement associated with a search term in the search result output area (12) in a state of being connected to the interlocking advertisement exposure application (4) in real time, receives the advertisement information from the plurality of advertisers, And an advertisement interlocking control server (10) for controlling the frequency of the interlocking advertisement exposure.

Preferably, the interlocking advertisement outputting area is provided to the advertisement interlocking control server 10 only when the advertiser of the search advertisement, which is selected and output from the search result information of the search result outputting area 12, is not an interlinking advertisement advertiser, And outputting the advertisement transmitted by the smartphone.

Preferably, the user terminal 2 is a terminal for controlling a predetermined number of interworking advertisement information to be sequentially outputted to the interworking advertisement output area by a user's selection. / RTI >

Preferably, the advertisement interlocking control server 10 classifies and stores interlocking advertisements for each search word, stores the URL of each search advertisement in advance for each search word, and extracts interlocking advertisements matched with the hooked search advertisement URL To the interworking advertisement output area of the user terminal (2).

Preferably, the linked advertisement outputting area is filled with a single linked advertisement, and the linked advertisement exposure application 4 controls the web browser so that the linked advertisement outputting area can be replaced with the next linked advertisement by the user's operation A smartphone-based interlocking advertisement output system is provided.

Preferably, the advertisement interlocking control server 10 further includes an advertisement output order in the interworking advertisement information transmitted to the user terminal 2, and the interworking advertisement exposure application 4 generates a linked advertisement And outputting the interoperable advertisement output system based on the smartphone.

Preferably, the linked advertisement output area includes a cumulative reserve amount for cumulatively accumulating a part of the advertisement cost per click of the pertinent linked advertisement and providing it as a product purchase subsidy of the user. / RTI >

Preferably, the interlocking advertisement outputting area may include an interlocking advertisement outputting application (e.g., an interlocking advertisement outputting application) such that when a linked interleaved advertisement is selected, 4) a smart-phone-based interlocking advertisement output system, which controls the web browser.

The interlocking advertisement exposure application 4 preferably hooks a search word entered by the user and provides the hooked advertisement to the advertisement interlocking control server 10 and sends the advertisement data received from the advertisement interlocking control server 10 to the web browser 34 The advertisement exposure control unit 36 controls the advertisement exposure control unit 36 to output the advertisement exposure result to the user. A URL hooking unit 38 for hooking the URL value of the advertisement data outputted to the web browser 34; And a platform application (32) for communicating with the advertisement interworking control server (10) in a real time communication manner.

Preferably, the advertisement interworking control server 10 includes a search information communication processor 40 for relaying the interworking advertisement exposure application 4 with a search portal server on which a search engine is installed to communicate and perform data transmission / reception; And an interworking advertisement management processor 42 for previously registering and linking the advertisement information to match the search word transmitted from the interworking advertisement exposure application 4.

Preferably, when the URL of the search advertisement transmitted from the user terminal 2 is unregistered, the advertisement interlocking control server 10 transmits a recommendation query web page recommended by the unspecified number of users to the search query matched with the search advertisement The interworking advertisement application 4 outputs the interworking advertisement so that the interworking advertisement application 4 outputs the interworking advertisement.

Preferably, the exposure index is an index calculated by applying an order in which a cost per click is high, a product sales rate is high, and a cumulative reserve is large, and when the exposure index is large, The interworking control server 10 monitors the web browser and controls the interworking advertisement exposure application 4, and a smartphone-based interworking advertisement output system is provided.

Preferably, the advertisement interlocking control server 10 can extract the pre-registered advertisement information by using the search DB built in the advertisement interlocking control server 10 without being interlocked with the search word input window of the search portal. A smartphone-based interlocking advertisement output system is provided.

Preferably, the advertisement interlocking control server 10 judges whether the advertisement output in the search result output area 12 is an advertisement of an advertiser subscribed to the linked advertisement output service through the registration of the corresponding advertisement URL A smartphone-based interlocking advertisement output system is provided.

Preferably, the advertisement interlocking control server 10 counts the number of exposures of each interlocking advertisement 30 so that exposure can be performed with respect to a plurality of interlocking advertisements whose exposure rankings are determined in advance according to the corresponding exposure order, A linked advertisement output system based on a smartphone is provided which is characterized in that the exposed linked advertisement is controlled so as to be extracted more frequently in extracting the linked advertisement.

Preferably, the linked advertisement output area is set such that an arrow for alternately outputting the next sequential or previous sequential interlocked advertisement is displayed by a user's operation or a push-out function is performed in a web browser by a touch method. Based interworking advertisement output system is provided.

Preferably, the interlocking advertisement output area includes an arrow for alternately outputting an interlocking advertisement matched with a next sequential or previous sequential related search word by a user's operation, Is set to be executed in the web browser.

Preferably, the smartphone-based interworking advertisement output system is characterized in that the predetermined number of the advertisement output order is extracted and the extracted advertisement information is output in the order of the accumulated accumulation amount.

Preferably, a predetermined number of the advertisement output order is extracted, and the extracted advertisement information is set so that the cumulative reserve and the exposure index to which the consumer purchase rate is applied are output in descending order of magnitude. .

Preferably, the predetermined number of the advertisement output order is extracted, and the extracted advertisement information is output in order of the exposure index having the first order and the remaining order is randomly output from the second order. An interlocking advertisement output system is provided.

Preferably, a predetermined number of the advertisement output order is extracted, and the extracted advertisement information is set to be output at random, wherein a smartphone-based interworking advertisement output system is provided.

Preferably, the cumulative reserve is provided as a purchase subsidy when a user generates a purchase signal, and the advertisement interlock control server 10 can perform a cumulative amount automatically when the cumulative reserve is reset according to an advertiser's setup request A smartphone-based interlocking advertisement output system is provided.

Preferably, the interlocking advertisement outputting system according to the present invention is characterized in that an interlocking advertisement outputting system based on a smartphone processes an additional incentive reserve when the interlocking advertisement is outputted in a predetermined route, / RTI >

Preferably, the main interworking advertisement output area is configured such that an arrow for alternately outputting the interworking advertisement in the next sequential or previous sequential order is displayed by a user's operation, or a push function in a touch manner is performed in a web browser. A phone-based linked advertisement output system is provided.

When the user selects the link information other than the matching query in the main interworking advertisement output area, the advertisement interworking control server 10 matches the interworking advertisement to be output to the user's terminal with the newly selected link information The interoperable advertisement output system according to the present invention is a smartphone-based interoperable advertisement output system.

Preferably, the advertisement interlocking control server 10 further comprises a URL query word processor 50 for matching and registering the URL value of the advertisement information outputted to the web browser and the search word, An interlocked advertisement output system is provided.

Preferably, the advertisement interlocking control server 10 extracts search terms matched with the URL values of the advertisement information output to the web browser, extracts the predetermined interlinked advertisement information registered by matching the search words, and arranges them according to the output order A smartphone-based interoperable advertisement output system is provided, further comprising a ranking processor (52).

Preferably, the advertisement interworking control server 10 includes an exposure frequency calculation processor 54 for calculating exposure information of the interworking advertisement matched with the advertisement information output to the web browser; And a control unit (48) for controlling an output of an interworking advertisement for processing an exposure according to a predetermined exposure index.

Preferably, the recommendation search web page is registered in the advertisement interlocking control server 10 so that a plurality of recommendation search word information and user information that uploads each recommendation search word are further displayed. / RTI >

The smartphone-based interworking advertisement output system according to the present invention can output any URL-based web page output to the user terminal with the interlocking advertisement providing the purchase support money to the user, It is possible to maintain the objectivity of the search word registration because the user can receive the recommended recommendation of the unregistered URL of the matched query and register it according to the rank of the exposure index reflecting the condition or the condition of the advertiser favorable to the purchase of the user Since the number and order of possible interlocked advertisements are determined, there is an advantage that convenience and economy are high.

1 is a block diagram schematically illustrating a configuration of a smartphone-based interworking advertisement output system according to an embodiment of the present invention;
2 is a diagram illustrating a search result output state of a web browser included in a smartphone-based interworking advertisement output system according to an embodiment of the present invention;
3 is a view showing search results and interworking advertisement information output to a web browser through a smartphone-based interworking advertisement output system according to an embodiment of the present invention;
FIG. 4 is a diagram illustrating a screen and a linked advertisement information changing state after selection of a search result output to a web browser through a smartphone-based interlocking advertisement output system according to an embodiment of the present invention;
FIG. 5 is a block diagram showing a main configuration of a user terminal and an advertisement interworking control server included in a smartphone-based interworking advertisement output system according to an embodiment of the present invention;
6 is a block diagram illustrating a configuration of an advertisement interworking control server included in a smartphone-based interworking advertisement output system according to an embodiment of the present invention.
FIG. 7 is a flow chart illustrating a signal flow of a smartphone-based interworking advertisement output system according to an embodiment of the present invention;
FIG. 8 is a flowchart illustrating a query term recommendation process through a smartphone-based interlocking advertisement output system according to an embodiment of the present invention;
FIG. 9 is a diagram illustrating a screen enlarged state of interworking advertisement information through a smartphone-based interworking advertisement output system according to an embodiment of the present invention;
10 is a diagram illustrating a configuration of a query term recommendation window included in a smartphone-based interlocking advertisement output system according to an embodiment of the present invention;
11 is a view illustrating an exposure index calculation element through a smartphone-based interlocking advertisement output system according to an embodiment of the present invention;
12 is a flow chart illustrating a process of adjusting the exposure frequency according to the exposure index according to the smartphone-based interworking advertisement output system according to the embodiment of the present invention,
FIG. 13 is a diagram illustrating a search word changing state of a screen and interworking advertisement information after selection of a search result output to a web browser through a smartphone-based interworking advertisement output system according to another embodiment of the present invention;
FIG. 14 is a view showing a processing state of a cumulative reserve output through a smartphone-based interworking advertisement output system according to another embodiment of the present invention; FIG.
FIG. 15 is a diagram showing a processing state of a sudden cumulative reserve output through a smartphone-based interworking advertisement output system according to another embodiment of the present invention;
16 is a diagram illustrating an operation of outputting a linked advertisement output through a smartphone-based linked advertisement output system according to another embodiment of the present invention.

Hereinafter, the present invention will be described in detail with reference to the drawings.

FIG. 1 is a block diagram schematically illustrating a configuration of a smartphone-based interoperable advertisement output system according to an embodiment of the present invention. FIG. 2 is a block diagram of a smartphone-based interoperable advertisement output system according to an embodiment of the present invention. FIG. 3 is a view showing a search result and interworking advertisement information output to a web browser through a smartphone-based interworking advertisement output system according to an embodiment of the present invention; FIG. FIG. 4 is a diagram illustrating a state after a search result selection screen and interworking advertisement information is output to a web browser through a smartphone-based interworking advertisement output system according to an embodiment of the present invention.

Referring to this, according to an embodiment of the present invention, a smartphone-based interlocking advertisement output system can control an exposure frequency according to an exposure index considering an order in which a cost per click is high, a product is highly likely to be sold, The advertisement output is performed and the advertisement information is outputted in a larger text, and the browsing probability of the user is higher for an advertisement belonging to a predetermined rank.

More specifically, in a smartphone-based interworking advertisement output system according to an embodiment of the present invention, when a search word is input and a user selects one of the search results on the screen and displayed on the screen, The user can browse the advertisement information in the order of advertisement information that can provide the user with more benefits out of the advertisement information of the same category as the search information. Thus, various discounts can be provided in real time, It is an economical and convenient system because it is possible to select and browse only the advertisement information.

The screen output for such information processing is performed in the user terminal 2, and the user terminal 2 is provided with a platform application function for communicating with a specific server, a function for controlling screen output, and a function for URL hooking for a search advertisement A linked advertisement exposure application 4 is installed.

In more detail, the smartphone-based interworking advertisement output system according to an embodiment of the present invention includes a search result output area 12 in which a predetermined search result page is output, And an interlocking advertisement output area for outputting an interlocking advertisement related to a search word in the search result output area 12, and a user terminal 2 mounted with an interlocking advertisement exposure application 4 for controlling an advertisement output of a web browser .

The smartphone-based interactive advertisement output system according to an embodiment of the present invention receives and registers advertisement information from a plurality of advertisers and displays the search result output area 12 The advertisement interworking control server 10 extracts interworking advertisements associated with the search term of the interworking advertisement and transmits and processes the interworking advertisement and controls the exposure frequency of the interworking advertisement based on the calculated exposure index.

That is, the smartphone-based interworking advertisement output system according to an embodiment of the present invention may include a search result inputting unit for inputting a specific search word in a search portal linked with a search portal or the interworking advertisement application 4, The system hooks up the browse search result information and outputs the advertisement information of the category matching the search result information (that is, the linked advertisement information) separately at the lower end of the output area of the search result information.

In particular, since the user terminal 2 configured in the smartphone-based interactive advertisement output system according to the embodiment of the present invention is a mobile terminal, it is possible to sequentially display a plurality of interlocked advertisements by user's operation, And can output the advertisement information in a large text so as not to interfere with browsing.

Accordingly, the smartphone-based interoperable advertisement output system according to the embodiment of the present invention can download and install the interlocking advertisement exposure application 4 to the user terminal 2 from the advertisement interlocking control server 10, When a specific search word (for example, a bouquet) is input to the search word input column 14 provided in the main page of a search portal and the search button 16 is clicked while the exposure application 4 is driven, The hypertext for the flower delivery 18a and the flower delivery 18b is output to the search result output area 12.

As described above, the search term input field 14 may be a search term input field 14 provided in a main page of a search portal, and may be interlocked with a search DB individually constructed by the advertisement interlock control server 10 Or a search term input field 14 that is a search term.

The user selects one of, for example, the xxx flower delivery 18a and the hyperlink described as xxx flower delivery 18b, which are output to the search result output area 12 The linked advertisement exposure application 4 outputs the search advertisement data transmitted by the search advertisement providing server 6 to the search advertisement output area 20 as shown in FIG.

At this time, the linked advertisement exposure application 4 hooks URL information of the search advertisement and transmits it to the advertisement interlocking control server 10. The technique of hooking URL information of the search advertisement is a known technique.

Meanwhile, the advertisement interlocking control server 10 stores the URLs of the search advertisements that can be outputted through the search engine in advance for each search word, and stores the interlinked advertisements of the advertisers to be provided with the interlocking advertisement service, Therefore, it is possible to extract the interlocking advertisement matched with the hooked search advertisement URL and output it to the interlocking advertisement output area 22 of the user terminal 2.

In this case, the interlocking advertisement means an advertisement that is interlocked with an advertisement output from the search advertisement output area 20, and the search advertisement output area (e.g., 20 to the same screen as the corresponding search advertisement.

In the drawings of the present invention, the interlocking advertisement is also expressed as a smart search advertisement, a smart search AD, or an SSAD, but all of the interlinked advertisements are meant to be interlocked advertisements.

For example, a large portal or a large shopping mall requires a large amount of money for an advertiser alone, and advertisers who want to provide a part of the advertisement cost to a consumer may request an interlinked advertisement service.

Preferably, the interlocking advertisement output area 22 is provided at the lower end of the search advertisement output area 20.

As described above, the interlocking advertisement supports a part of the advertisement cost to the user, and the support is the amount support, and is actually provided to the buyer who purchases the product as the purchase support money.

That is, when the interlocking advertisement is browsed, the accumulation amount is accumulated for each search word or the interlocking advertisement, and when the goods classified by the search word are purchased or the interlocking advertisement is purchased, the purchase fund is provided.

Accordingly, the accumulated reserve information 24 accumulated for each search word or pertinent interleaved advertisement is displayed on the interleaved advertisement output area 22.

In addition, the means for providing the interworking advertisement information to the advertisement interworking control server 10 is an interworking advertiser terminal 8.

Preferably, the interlocking advertisement outputting region 22 is provided to the advertisement interlocking control server 10 only when the advertiser of the search advertisement output to the search advertisement outputting region 20 is not an advertiser who desires to receive the interlocking advertisement service, The advertisement interlocking control server 10 judges whether the advertiser of the search advertisement outputted to the search advertisement output area 20 is an advertiser to receive the interlocking advertisement service as described above It is detected through URL comparison.

If a search advertisement is not matched with the representative search word, a recommendation for the search advertisement from the user is received and registered in the advertisement interworking control server 10. That is, when the URL of the search advertisement transmitted from the user terminal 2 is not registered, the advertisement interlocking control server 10 transmits a recommendation search word web page recommended by the unspecified number of users, To be output by the interworking advertisement exposure application 4, which will be described later in detail.

More preferably, the advertisement interworking control server 10 extracts and transmits a plurality of interworking advertisement information 30 to be transmitted to the user terminal 2, and extracts the interworking advertisement information 30 included in the predetermined number And the output order arrangement of the extracted interworking advertisement information 30 is processed by the advertisement interworking control server 10 in a specific method, and the specific method will be described later in detail.

If the predetermined number of interworking advertisement information 30 extracted by the advertisement interworking control server 10 is transmitted to the interworking advertisement exposure application 4 of the user terminal 2, The interworking advertisement information 30 is stored and the interworking advertisement information 30 can be sequentially output by the user's key operation.

Since the user terminal 2 of the present invention is a portable terminal such as a smart phone, a monitor capable of exposing web information is small. Therefore, the interlocking advertisement exposure application 4 does not display all of the interlocking advertisement information 30 provided from the advertisement interlocking control server 10 at once, but sequentially outputs the interlocking advertisement output area 22 as shown in Fig.

That is, when the first smart search advertisement 30A is outputted to the interlocking advertisement output area 22, the next sequential interlinked advertisement information (for example, the second smart search advertisement 30B) is replaced by the user's operation The interoperable advertisement exposure application 4 controls the web browser.

Similarly, the user can continuously output the third, fourth, and fifth smart search advertisements 30C, 30D, and 30E by operating the keys, and when the fifth smart search ad 30E is output, It is also possible to display the fourth smart search advertisement 30D on the screen by operating the key.

In other words, the advertisement interworking control server 10 further includes advertisement output order information in the interworking advertisement information 30 transmitted to the user terminal 2, and the interworking advertisement exposure application 4 receives the advertisement output order And outputs the linked advertisement information 30 according to the information.

At this time, an arrow is displayed on the linked advertisement output area 22 so that the user can operate the linked advertisement output area 22 to output the next sequential or previous linked advertisement information 30, The function is set to be executed in the web browser.

30B, 30C, 30D, and 30E so that the user can browse the detailed information by sequentially clicking on a plurality of pieces of interlocking advertisement information 30 and then clicking on the interlocking advertisement information 30A, 30B, 30C, 30D, 30C, 30D, and 30E, cumulative reserve amount information 24 for cumulatively accumulating a portion of the advertisement cost per click of the linked advertisements and providing them as a product purchase subsidy of the user is also posted.

When the user touches and selects one of the interlocking advertisement information 30A, 30B, 30C, 30D, and 30E, the interlocking advertisement is displayed on the search advertisement output area 20 as shown in FIG. The linked advertisement exposure application 4 controls the web browser so that an enlarged main linked advertisement output area 25 is created so as to cover the linked advertisement exposure application area 25.

Also, in the main interlocking advertisement output area 25, an arrow 26 for switching output to next sequential or previous interlocking advertisement is displayed by a user's operation or a pushing function is performed in a web browser .

The advertisement output order may have various ordering conditions, but it is also possible that the cumulative reserve amount of the advertisement information extracted in a predetermined number is output in a descending order. This is also described in detail later.

5 is a block diagram illustrating a main configuration of a user terminal and an advertisement interworking control server included in a smartphone-based interworking advertisement output system according to an embodiment of the present invention.

Referring to FIG. 1, a smartphone-based interworking advertisement output system according to an exemplary embodiment of the present invention includes a user terminal 2, and the user terminal 2 communicates with the advertisement interlocking control server 10, The interoperable advertisement exposure application 4 is provided in the user terminal 2 to provide advertisement information to a server and to receive specific advertisement information from the server and output the advertisement information to the server.

At this time, the interlocking advertisement exposure application 4 hooks the search word input by the user and provides the hooked search word to the advertisement interlocking control server 10, and sends the advertisement data received from the advertisement interlocking control server 10 to the web browser 34 The advertisement exposure control unit 36 controls the output of the advertisement exposure control unit 36 to be displayed on the display unit. A URL hooking unit 38 for hooking the URL value of the advertisement data outputted to the web browser 34; And a platform application (32) for communicating with the advertisement interworking control server (10) in real time.

In addition, the advertisement interlocking control server 10 includes a search information communication processor 40 that relays the interworking advertisement application 4 with a search portal server on which a search engine is installed to communicate and perform data transmission / reception; And an interworking advertisement management processor 42 for pre-registering and linking the advertisement information to match the search word transmitted from the interworking advertisement exposure application 4.

6 is a block diagram illustrating a configuration of an advertisement interworking control server included in a smartphone-based interworking advertisement output system according to an embodiment of the present invention.

Referring to these figures, the advertisement interworking control server 10 included in the smartphone-based interworking advertisement output system according to the embodiment of the present invention includes an ordinary authentication processing unit (AUC) 44 for authenticating a user, And a data receiving unit 46A and a data transmitting unit 46B for transmitting and receiving data to and from the user terminal 2. [

In addition, the advertisement interlocking control server 10 may include a search information communication processor 40 for relaying the interoperable advertisement exposure application 4 and the search portal server on which the search engine is installed to communicate and perform data transmission / reception; And an interworking advertisement management processor 42 for previously registering and linking the advertisement information to match the search word transmitted from the interworking advertisement exposure application 4.

In addition, the advertisement interlocking control server 10 further includes a URL-by-URL query determination processor 50 that matches and registers the URL value of the advertisement information output to the web browser and the search word.

In addition, the advertisement interlocking control server 10 extracts a search word matched with the URL value of the advertisement information outputted to the web browser, extracts the predetermined interlinked advertisement information registered by matching the search word, and arranges it according to the output order An alignment processor 52; An exposure frequency calculation processor 54 for calculating exposure information of the interlocking advertisement matched with the advertisement information outputted to the web browser; And a control unit (48) for controlling the output of the interlocking advertisement to process the exposure according to the predetermined exposure index.

Meanwhile, the advertisement interlocking control server 10 stores the interlocking advertisement exposure application 4 so as to be downloadable to the user terminal 2, and stores the URL matching information of the advertisement information for each search word, the interlocking advertisement information matching information And a database 50 for storing interworking advertisement information.

The function and operation of the smartphone-based interworking advertisement output system according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings.

FIG. 7 is a flow chart illustrating a signal flow of a smartphone-based interoperable advertisement output system according to an embodiment of the present invention. FIG. 8 is a flowchart illustrating a flow of a query using a smartphone-based interlinked advertisement output system according to an embodiment of the present invention. FIG. 9 is a view showing a screen enlarged state of interworking advertisement information through a smartphone-based interworking advertisement output system according to an embodiment of the present invention, FIG. 10 is a flowchart illustrating a recommendation process, FIG. 4 is a diagram showing a configuration of a search word recommendation window included in a smartphone-based interactive advertisement output system according to FIG.

First, a signal flow through a smartphone-based interoperable advertisement output system according to an embodiment of the present invention will be described. First, the interworking advertisement exposure application 4 is downloaded from the advertisement interlocking control server 10 to the user terminal 2, , And drives the interlocking advertisement exposure application (4).

When a specific search word (for example, a bouquet) is input to the search word input column 14 of the main page and a search button 16 is clicked on the main page of a search portal in this state, the search result output area 12), a hypertext for a plurality of pieces of search result information (e.g., XXX flower delivery 18a and XXX flower delivery 18b) is output.

Then, the user can select any one of a plurality of hyperlinks (e.g., xxx delivery 18a) output to the search result output area 12, and when the user selects the specific hyperlink The linked advertisement exposure application 4 outputs the search advertisement data transmitted by the search advertisement providing server 6 to the search advertisement output area 20. [

Then, the linked advertisement exposure application 4 hooks URL information of the search advertisement and transmits it to the advertisement interlocking control server 10.

Therefore, the advertisement interlocking control server 10 judges whether the advertiser of the search advertisement output to the search advertisement output area 20 through the hooked search advertisement URL is an advertiser who desires to receive the interlocking advertisement service. That is, if the advertisement output to the search advertisement output area 20 is an advertiser using the interlocking advertisement output service of the present invention, And does not output the interworking advertisement information.

On the other hand, if the advertiser of the search advertisement output to the search advertisement output area 20 is not an advertiser who desires to receive the interlocking advertisement service, the advertisement interlocking control server 10 transmits the interlocking advertisement information 30), and the interworking advertisement information 30 extracts a predetermined number set in advance.

The advertisement interworking control server 10 determines the output order of the interworking advertisement information 30 extracted by the specific method to be described later and transmits the predetermined number of interworking advertisement information 30 to the interworking of the user terminal 2 To the advertisement exposure application (4).

The interworking advertisement application 4 stores the interworking advertisement information 30 and the output order information, and the interworking advertisement information 30 can be sequentially output by the user's key operation.

An arrow is displayed on the linked advertisement output area 22 so that the user can operate the linked advertisement output area 22 to output the next sequential or previous linked advertisement information 30, It is set to be executed in the web browser.

30B, 30C, 30D, and 30E so that the user can browse the detailed information by sequentially clicking on a plurality of pieces of interlocking advertisement information 30 and then clicking on the interlocking advertisement information 30A, 30B, 30C, 30D, 30C, 30D, and 30E, cumulative reserve amount information 24 for cumulatively accumulating a portion of the advertisement cost per click of the linked advertisements and providing them as a product purchase subsidy of the user is also posted.

When a user touches and selects one of the interlocking advertisement information 30A, 30B, 30C, 30D, and 30E, the interlocking advertisement is displayed in the search advertisement output area 20 as shown in FIG. The linked advertisement exposure application 4 controls the web browser so that an enlarged main linked advertisement output area 25 is created so as to cover the linked advertisement exposure application area 25.

In the main interlocking advertisement output area 25, an arrow 26 for alternately outputting an interlocking advertisement to the next sequential or previous interlocking advertisement is displayed by a user's operation, or a pushing function is performed in a touch manner by a web browser Respectively.

If the URL of the search advertisement received from the user terminal 2 by the advertisement interlocking control server 10 is a search word matching unregistered state, the advertisement interlocking control server 10 transmits the search advertisement URL to the search word recommendation window 60).

The search word recommendation window 60 is provided with a search word registration screen shift button 62. When the search word registration screen shift screen button 62 is clicked, the corresponding search advertisement URL information output field 64 is displayed, 66 and a recommendation button 68 are displayed.

Then, the advertisement interlocking control server 10 receives the search term recommendation registration of a plurality of users for the search advertisement URL, calculates the recommended number of occurrences for the search term, and if the predetermined number of times exceeds the predetermined number, And matches the search terms.

For example, with respect to a specific search advertisement URL in which a search word is not yet matched and registered, when a user has registered a search term recommendation term " mountain climbing article " The advertisement interlocking control server 10 confirms and registers the corresponding search word with respect to the search advertisement URL.

Preferably, the recommendation information 69 is displayed along with the recommendation information 69a as well as the search word, so that the recommendation information can be encouraged. In addition, a button for moving to a web page 70, which is capable of recommending a search word to a larger number of search advertisement URLs besides the search advertisement URL, is displayed at the bottom of the page.

FIG. 11 is a diagram illustrating an element for calculating exposure index through a smartphone-based interoperable advertisement output system according to an embodiment of the present invention. FIG. 12 is a diagram illustrating an example of a smartphone-based interoperable advertisement output system according to an embodiment of the present invention. FIG. 2 is a flowchart illustrating an exposure frequency adjustment process according to an embodiment of the present invention; FIG.

Referring to this, the interworking advertisement information 30 included in the smartphone-based interworking advertisement output system according to an embodiment of the present invention may be arranged in order of cost per click, , The cumulative reserve may be sorted in descending order, or the exposure index may be sorted in descending order.

The cost per click refers to the cost of the advertisement of the advertiser when the consumer clicks on one click. In a company that acts as an advertisement (for example, Google, etc.), it is preferable to bid and expose the advertisement cost in descending order of cost per click .

As described above, the order in which the cumulative reserve amount is large is to cumulatively accumulate a part of the advertisement cost to be paid by the advertiser when browsing the product advertisement included in the product or the search word and to provide the product as a purchase subsidy to the purchaser who purchases the product If you sort the linked advertisements in order of the amount of the cumulative reserve, you should increase the probability of purchasing.

The order in which goods are sold in the highest order means that the goods are arranged in a product advertisement order having a high selling rate, which is the order in which many buyers actually make purchases.

Preferably, the smartphone-based interlocking advertisement output system according to the embodiment of the present invention is configured to display the interoperable advertisement output system using the exposure index calculated by applying both the order in which the cost per click is high, The advertisement interlocking control server 10 monitors the web browser so that the number of user clicks of each exposure index is counted so that the advertisement exposure rate is higher than that of the low- And controls the interlocking advertisement exposure application (4).

In the corresponding exposure index calculation table 74, a business name 74A, cost per click information (CPC amount: 74B), CPC amount interlocking exposure frequency 74C indicating the frequency to be exposed in proportion to the CPC amount, Information 74D, weight information (for example, a seller confidence index 74E through a selling rate or the like), a final desired exposure index 74F, and final sort order information 74G rearranged through the corresponding exposure index are displayed, The information includes the reordering rank information 76.

Preferably, the advertisement output order is a predetermined number, and the extracted advertisement information may be set to be output at random. Only the first order sorted advertisement information is designated, and the advertisement information of the remaining ranking is assigned to the advertisement interlocking control server 10 and randomly arbitrarily rearranged them to the user terminal 2.

That is, a predetermined number of the advertisement output order may be extracted, and the extracted advertisement information may be output in order of increasing exposure index, and the remaining order may be randomly output from the second order.

Further, preferably, in order for the user to view all the interlocking advertisement information 30 transmitted from the advertisement interlocking control server 10, at least the interlocking advertisement information 30 transmitted to the user terminal 2 needs to have a large cumulative reserve It should not be ordered only in order.

Meanwhile, the advertisement interworking control server 10 included in the smartphone-based interworking advertisement output system according to another embodiment of the present invention can control the exposure frequency in cooperation with the interworking advertisement exposure application 4.

That is, the advertisement interlocking control server 10 receives the exposure operation signal for the specific interlocking advertisement of the user from the interlocking advertisement exposure application 4 and counts it, counts a number of linked advertisements , The less exposed linked advertisement is controlled so that it can be extracted more frequently when extracting the linked advertisement so that the exposure can be performed according to the exposure order according to the corresponding exposure order.

To this end, the advertisement interlocking control server 10 counts the number of exposures of each interlocking advertisement 30.

FIG. 13 is a diagram illustrating a search word changing state of a screen and interlocking advertisement information after selection of a search result output to a web browser through a smartphone-based interlocking advertisement output system according to another embodiment of the present invention.

The smartphone-based interworking advertisement output system according to another embodiment of the present invention can send a matching query (e.g., flower delivery) and other link information (e.g., landscape) in the main interworking advertisement output area 25 to the user The advertisement interworking control server 10 replaces the interworking advertisement 30 to be output to the corresponding user terminal 2 with the interworking advertisement 30 'matched with the newly selected link information.

That is, when a user accesses a main page of a search portal and inputs a specific search word (for example, a bouquet) to the search word input column 14 of the main page and clicks the search button 16, A hypertext for a plurality of pieces of search result information is output to the server 12.

In this state, when the user selects one of hyperlinks (for example, xxx delivery of flowers) out of a plurality of hyperlinks output to the search result output area 12, the interlocking advertisement exposure application 4 It is connected to homepage of corresponding ○○○ flower delivery.

Then, the linked advertisement exposure application 4 hooks the URL information of the corresponding search advertisement (e.g., xxx delivery of flowers) and transmits it to the advertisement interlocking control server 10.

Therefore, the advertisement interlocking control server 10 judges whether there is a registered search word matching with the corresponding URL through the hooked search advertisement URL, and judges whether there is a registered search term among the plurality of interlinked advertisements 30 Extracts a predetermined number of interworking advertisements 30 in the rank, and transmits the extracted advertisement to the corresponding user terminal 2 for output.

At this time, the interlocked advertisement 30 is output to the interlocked advertisement output area 22 at the lower end, and the interlocked advertisement 30 of the next order is sequentially exposed according to the user's selection. When the advertisement (for example, xxx flower delivery) exposed in the interlocking advertisement output area 22 is clicked for viewing detailed information of the interlocking advertisement output area 25, the interlocking advertisement detailed information is output to the main interlocking advertisement output area 25 do.

In this state, when the user selects any one of the related advertisement detail information (e.g., landscape) output to the main interworking advertisement output area 25, the advertisement interlocking control server 10 matches the corresponding interworking advertisement (For example, landscape) and extracts the interlocked advertisement matched to the search word (e.g., landscape) and transmits the extracted interleaved advertisement to the corresponding user terminal 2.

FIG. 14 is a view illustrating a processing state of a cumulative reserve output through a smartphone-based interworking advertisement output system according to another embodiment of the present invention. FIG. FIG. 7 is a diagram showing a processing state of an unexpected cumulative reserve output through an output system; FIG.

Referring to this, in the smartphone-based interoperable advertisement output system according to another embodiment of the present invention, the accumulated accumulation information 24 posted in the interlinked advertisement output area 22 is stored in a memory Since the cumulative reserve for purchasing the product of the interlocking advertisement is provided as the commodity purchase subsidy of the corresponding user, the cumulative reserve is reset to the zero state at the moment of purchase.

At this time, according to the smartphone-based interworking advertisement output system according to another embodiment of the present invention, the advertisement interlocking control server 10 can perform the accumulation of a predetermined amount automatically when the accumulated reserve is reset according to the setting of the advertiser.

In addition, if the cumulative reserve is not completely reset but falls below a predetermined amount, the smartphone-based interworking advertisement output system according to another embodiment of the present invention may allow the advertiser to maintain the minimum remaining reserve at all times It can also be set.

In other words, if the cumulative reserve amounted to 20,500 won, the user's purchasing behavior would result in deducting the cumulative reserve of 20,000 won, leaving 500 won, and if the advertiser of the product set the minimum reserve amount to 10,000 won, If the cumulative reserve is less than 10,000 won by adding 10,000 won to 500 won to 10,500 won, the advertisement interlocking control server 10 automatically sums 10,000 won and outputs the sum.

In addition, a smartphone-based interoperable advertisement output system according to another embodiment of the present invention encourages users to browse all interlocked advertisements 30 that can be exposed in the interlocked advertisement output area 22, And provides information provided by the unexpected incentive 84 in an interlocking advertisement so as to encourage the interlinked advertisement 30 to be browsed.

That is, the advertisement interlocking control server 10 is provided with the sort order information 80 in which a plurality of interlocked advertisements are arranged in advance, and the interlocking advertisement 30, which can be exposed to the user terminal 2, Some of the interlinked advertisements included in the information 80 are applicable.

It is assumed that the interlocking advertisements 30 belonging to the 5th order are provided so as to be exposed to the user terminal 2 and that the order is the 1st, , The advertisement interlocking control server 10 may be configured such that an additional incentive reserve is displayed on the screen when the interlocking advertisement 30 output from the interlocking advertisement outputting area 22 is viewed through a certain path, .

For example, when a key operation of the user who touches the arrow 26 to expose the interlocking advertisements of the first, third, second, fourth, and fifth positions in sequence and then exposes the interlocking advertisement of the fourth order is generated, And information of the unexpected incentive 84 set in advance is output to the linked advertisement output area 22. [

Accordingly, the advertisement interlocking control server 10 stores the unexpected incentive route information 82, thereby allowing the user to browse all the interlocking advertisements 30 that can be browsed through the interlocking advertisement output area 22, The linked advertisement 30 can be continuously browsed.

16 is a diagram illustrating an operation of outputting a linked advertisement output through a smartphone-based linked advertisement output system according to another embodiment of the present invention.

Referring to this, in a smartphone-based interworking advertisement output system according to another embodiment of the present invention, when a search word such as " flower " is input when one search word is input in the search word input column 14, The related search word information 86 can be displayed on the screen in the same manner as that displayed in the search word input window of the existing search portal through the display unit 14.

Preferably, the smartphone-based interoperable advertisement output system according to another embodiment of the present invention constructs the related keyword information 86 in the advertisement interlocking control server 10, The related search word information 86 is selectively displayed in the search word input field 14 through the exposure application 4. [

For this purpose, an arrow 27 for alternate output to the interlocked advertisement matched with the next sequential or previous sequential related search word is displayed on the upper and lower ends, respectively, in the interlocking advertisement output area 22, And the push-out function is set to be performed in the web browser.

That is, when the search button 16 is clicked in a state in which the search word "flower" is input in the search word input field 14, the interlocking advertisement classified into the search word "flower" When the web browser is controlled so that an arrow 26 is provided so as to sequentially output a predetermined number by an operation or a pushing function is performed and an arrow 27 displayed on each of the upper and lower ends is manipulated, The user can change the search term entered in the search term input field 14 by using an associated search term such as " Dae-bae coffee than flower ", or "

Accordingly, the smartphone-based interworking advertisement output system according to another embodiment of the present invention can output the interworking advertisement interworking with the related search word very quickly.

Meanwhile, the smartphone-based interworking advertisement output system according to another embodiment of the present invention may perform the related keyword search function not only in the search portal, but also in a self DB. That is, the advertisement interlocking control server 10 may extract the pre-registered advertisement information by using the search DB built in the advertisement interlocking control server 10, without being interlocked with the search word input window of the search portal.

Meanwhile, the smartphone-based interworking advertisement output system according to the embodiment of the present invention is not limited to the above-described embodiment, but can be modified in various ways within the scope of the present invention.

2: user terminal, 4: linked advertisement exposure application,
6: search advertisement providing server, 8: linked advertiser terminal,
10: Ad linked control server.

Claims (29)

A search result output area (12) for outputting a predetermined search result page, and a linked advertisement output area for outputting a linked advertisement related to a search word of the search result output area, A user terminal 2 on which an interworking advertisement application 4 for controlling advertisement output of the advertisement is installed;
Extracts an interlocking advertisement associated with a search term in the search result output area (12) in a state of being connected to the interlocking advertisement exposure application (4) in real time, receives the advertisement information from the plurality of advertisers, And an advertisement interlocking control server (10) for controlling an exposure frequency of the interlocking advertisement;
The interlocking advertisement outputting area is a region in which the advertisement interlocking control server 10 transmits the search result information to the advertisement interlocking control server 10 only when the advertiser of the search advertisement that selects and outputs the search result information of the search result output area 12 is not the interlinking advertisement advertiser An area for outputting an advertisement,
Wherein the linked advertisement output area is filled with a single linked advertisement, and the linked advertisement exposure application (4) is configured to control the web browser so that the linked advertisement output area can be replaced with the next linked advertisement in response to a user's operation Phone based interlocking advertisement output system. delete The method according to claim 1,
Wherein the user terminal (2) is a terminal for controlling a predetermined number of interworking advertisement information to be sequentially outputted to the interworking advertisement output area by a user's selection. The method according to claim 1,
The advertisement interlocking control server 10 classifies interlocking advertisements according to search terms, stores the URLs of each search advertisement in advance for each search word, stores the interlocking advertisements, and extracts interlocking advertisements matched with the hooked search advertisement URLs, 2) interworking advertisement output area of the smartphone. delete The method according to claim 1,
The advertisement interworking control server 10 further includes an advertisement output order in the interworking advertisement information transmitted to the user terminal 2, and the interworking advertisement exposure application 4 outputs the interworking advertisement according to the advertisement output order A smartphone-based interactive advertisement output system. The method according to claim 1,
Wherein the interlocking advertisement output area includes a cumulative reserve amount for cumulatively accumulating a part of the advertisement cost per click of the interlocking advertisement and providing it as a commodity purchase subsidy of the user. The method according to claim 1,
The interworking advertisement outputting area 4 is selected such that when the interworking advertisement outputting area is selected, the interworking advertisement exposure area is enlarged so that the interworking advertisement covers the search advertisement outputting area 20 Wherein the control unit controls the web browser. The method according to claim 1,
The interworking advertisement exposure application (4)
An advertisement exposure control unit 36 for hooking up a search word inputted by the user and providing the advertisement search link to the advertisement interlocking control server 10 and controlling the advertisement data received from the advertisement interlocking control server 10 to be outputted to the web browser 34 ;
A URL hooking unit 38 for hooking the URL value of the advertisement data outputted to the web browser 34;
And a platform application (32) for communicating with the advertisement interworking control server (10) in real time. The method according to claim 1,
The advertisement interlocking control server (10)
A search information communication processor (40) for relaying the interworking advertisement application (4) with a search portal server equipped with a search engine to communicate and perform data transmission / reception;
And an interworking advertisement management processor (42) for pre-registering and linking the advertisement information to match the search word transmitted from the interworking advertisement exposure application (4). The method according to claim 1,
When the URL of the search advertisement transmitted from the user terminal 2 is not registered, the advertisement interlocking control server 10 transmits a recommendation search word web page recommended by the unspecified number of users to a search word matched with the search advertisement, And the output is controlled by the exposure application (4). The method according to claim 1,
The exposure index is an index calculated by applying a procedure in which a cost per click is high, a product sales rate is high, and a cumulative reserve is large. When the exposure index is large, Monitors the web browser at the web browser (10), and controls the interlocking advertisement exposure application (4). The method according to claim 1,
The advertisement interlocking control server 10 can extract the pre-registered advertisement information by using the search DB built in the advertisement interlocking control server 10 without being interlocked with the search word input window of the search portal. Based interactive advertising output system. The method according to claim 1,
The advertisement interlocking control server 10 judges whether the advertisement output in the search result output area 12 is an advertisement of an advertiser subscribed to the linked advertisement output service through the registration of the corresponding advertisement URL Smartphone based interworking advertisement output system. The method according to claim 1,
The advertisement interlocking control server 10 counts the number of exposures of each interlocking advertisement 30 so that exposure can be performed with respect to a plurality of interlocking advertisements whose exposure ranks are determined in advance according to the corresponding exposure order, Wherein the control unit controls the advertisement to be extracted more frequently when extracting the linked advertisement. The method according to claim 1,
Wherein the interlocking advertisement output area is set such that an arrow for alternately outputting the interlocking advertisement to the next sequential or previous interlocking advertisement is displayed by a user's operation or a pushing function is performed in a touch manner by a web browser. Advertising output system. The method according to claim 1,
The interlocked advertisement output area may include an arrow for alternately outputting an interlocked advertisement matched with a next sequential or previous sequential related search word by a user's operation, an arrow for touching the upper and lower directions, or a push- Wherein the smartphone-based interlocking advertisement output system is configured to be executed in the smartphone-based interlocking advertisement output system. The method according to claim 6,
Wherein the predetermined number of the advertisement output order is extracted, and the extracted advertisement information is set to be output in the order of the cumulative reserve. The method according to claim 6,
Wherein the predetermined number of the advertisement output order is extracted, and the extracted advertisement information is set so that the cumulative reserve amount and the exposure index to which the consumer purchase rate is applied are output in descending order of magnitude. The method according to claim 6,
Wherein a predetermined number of the advertisement output order is extracted, and the extracted advertisement information is output in order of the exposure index having a first order and the remaining order is randomly output from the second order. system. The method according to claim 6,
Wherein the predetermined number of the advertisement output order is extracted and the extracted advertisement information is output randomly. 8. The method of claim 7,
Wherein the cumulative reserve is provided as a purchase subsidy when the user generates a purchase signal and the advertisement interlock control server (10) can automatically accumulate a predetermined amount when the cumulative reserve is reset according to an advertiser's setting request. Phone based interlocking advertisement output system. 9. The method of claim 8,
Wherein the advertisement interlocking control server (10) processes the interlocking advertisement output area so that an additional incentive reserve is output to the screen when the interlocking advertisement is outputted in a predetermined route in the interlocking advertisement output area. 9. The method of claim 8,
Wherein the main interworking advertisement output area is configured such that an arrow for alternately outputting the interlocked advertisement to the next sequential or previous sequential advertisement is displayed by a user's operation or a push function is performed in a web browser in a touch manner. Linked advertising output system. 9. The method of claim 8,
When a signal selected by the user for the link information other than the matched search word in the main interworking advertisement output area is received, the advertisement interworking control server 10 transmits the interworking advertisement to be output to the user's terminal to the interworking advertisement The interconnection advertisement output system based on the smart phone. 11. The method of claim 10,
The advertisement interlocking control server (10) further includes a URL query word processor (50) for matching and registering the URL value of the advertisement information outputted to the web browser and the search word, Output system. 11. The method of claim 10,
The advertisement interlocking control server 10 extracts a search word matching the URL value of the advertisement information outputted to the web browser, extracts the predetermined interlinked advertisement information registered by matching the search word, (52). The system according to claim 1 or 2, further comprising: 11. The method of claim 10,
The advertisement interlocking control server 10 includes an exposure frequency calculation processor 54 for calculating exposure information of interlocking advertisements matched with the advertisement information outputted to the web browser;
Further comprising a control unit (48) for controlling an output of an interlocking advertisement to process an exposure according to a predetermined exposure index. 12. The method of claim 11,
Wherein the recommendation search web page is registered in the advertisement interlocking control server (10) so that a plurality of recommendation search word information and user information that uploads each recommendation search word are further displayed.

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