JP4928576B2 - Search server and search method - Google Patents

Description

  The present invention relates to a search server and a search method for searching and displaying advertisement information together with site information of a website.

  2. Description of the Related Art Conventionally, a search server that displays advertisement information together with site information of a searched website displays an advertisement information on a search result page together with the site information of the website in accordance with an input search keyword (for example, , See Patent Document 1). This search server includes a website search database and an advertisement database configured based on the advertisement information of the advertiser. The search database and the advertisement database are individually set according to the input search keyword. The advertisement information is displayed on the search result page together with the site information of the Web site.

JP 2006-350668 A

  However, in the above-described search server, since the search database and the advertisement database are individually searched with the input search keyword, it is difficult to display only the advertisement information useful for the user. For example, there is a site that displays advertisement information that is less relevant to the website, displays the same site as the website as advertisement information, or provides substantially the same information (for example, weather information) as the website. In some cases, it was displayed as advertising information. Further, since the database for advertisement is configured based on the advertisement information of the advertiser, there is a problem that it is difficult for the search service provider side to adjust the relationship between the website and the advertisement information.

  The present invention has been made in view of such a point, and an object of the present invention is to provide a search server and a search method capable of displaying advertisement information useful for a user together with site information of a searched Web site. .

The search server of the present invention is a search server that displays advertisement information on a search result page together with site information of a searched website, the search database in which the site information of the website is registered, and the search database The website search means for searching the website according to the inputted search keyword and the advertisement for acquiring the advertisement information associated with the searched website using the search result of the website search means An information acquisition unit; a display item generation unit that generates a display item of the search result page from the search result and the advertisement information; and linked advertisement information included in the advertisement information, the search result of the Web site search unit the interlocking ads based on interlocking advertisement information displayed in conjunction with the Web site search means search results And a advertising database and selectable conditions for selecting and displaying broadcast is registered in association with the advertisement information acquisition means, the search results if the selectable condition is satisfied, the selectable It includes a linked advertisement information acquisition means for selecting and acquiring linked advertisement information associated with a condition.

The search method of the present invention is a search method by a search server that displays advertisement information on a search result page together with site information of a searched Web site, wherein the Web site search means is a search in which the site information of the Web site is registered. And searching for the website according to the input search keyword, and the advertisement information acquisition means associates with the searched website using the search result of the website by the website search means. And a display item generation means generating a display item of a search result page from the search result and the advertisement information, wherein the advertisement information is the Web site search. Including linked advertisement information displayed in conjunction with the search results of the means, and the linked advertisement information and the website search And selectable conditions for selecting and displaying the interlocking advertisement information based on the search results means are registered in association with the advertisement database, in the step of acquiring the advertisement information, the search result When the selectable condition is satisfied, the advertisement information acquisition unit refers to the advertisement database and selects and acquires the linked advertisement information associated with the selectable condition.

According to this configuration, since the advertisement information is acquired using the search result of the website, the search service provider can adjust the relevance between the website and the advertisement information. In addition to being able to display highly relevant advertising information, it is possible to prevent the display of the same site as the searched Web site or a site that provides substantially the same information as the searched Web site as advertising information. be able to. Therefore, advertisement information useful for the user can be displayed together with the site information of the searched Web site. Further, according to this configuration, the linked advertisement information is displayed only when the search result of the website satisfies the selectable condition of the linked advertisement information registered in the advertisement database. It is possible to make it difficult to display linked advertisement information with low relevance.

  In the search server, the selectable condition can be registered in the advertisement database by an advertiser.

  According to this configuration, since the individual advertisement information is defined by the advertiser, the display content can be made appropriate for the advertiser.

  According to the present invention, in the search server, the search result of the website search means includes the number of search hits of the website, and the number of search hits is registered as the selectable condition in the advertisement database. It is characterized by that.

  According to this configuration, linked advertisement information corresponding to the number of search hits on the website can be displayed. For example, when the number of search hits is 2 or more, the site information of comparison sites of 2 or more hit websites is displayed. When the number of search hits is 1 or less, the site information of the introduction site is displayed. Can be displayed.

  In the search server, the number of search hits registered as the selectable condition in the advertisement database is 2 or more, and the linked advertisement information acquisition unit includes the Web site search unit. When the number of search hits included in the search result is 2 or more, site information of a comparison site that compares two or more searched Web sites is acquired as the linked advertisement information.

  According to this configuration, since the site information of the comparison sites of two or more hit websites can be displayed and the user can compare the information in each website, the linked advertisement information more useful to the user Can be displayed.

  According to the present invention, in the search server, the advertisement information includes individual advertisement information registered in the search database corresponding to the site information of the website, and the advertisement information acquisition means includes the search result in the search result. According to the present invention, individual advertisement information acquisition means for acquiring individual advertisement information is included.

  According to this configuration, since the individual advertisement information corresponding to the searched website can be displayed together with the searched website, the highly related individual advertisement information can be displayed on the searched website. it can.

  In the search server, the individual advertisement information can be registered in the search database by an advertiser.

  According to this configuration, the linked advertisement information and the selectable conditions are respectively defined by the advertiser, so that the display content appropriate for the advertiser can be displayed in an appropriate situation.

  In the search server, the individual advertisement information may be a telephone number.

  According to this configuration, the telephone number can be displayed together with the site information of the website.

  ADVANTAGE OF THE INVENTION According to this invention, advertising information useful for a user can be displayed with the site information of the searched Web site.

It is a figure which shows embodiment of the communication control system which concerns on this invention, and is a schematic block diagram of a site search system. It is a figure which shows embodiment of the communication control system which concerns on this invention, and is a figure which shows an example of the database for a search. It is a figure which shows embodiment of the communication control system which concerns on this invention, and is a figure which shows an example of the database for registration. It is a figure which shows embodiment of the communication control system which concerns on this invention, and is a figure which shows an example of the search result page of the conventional search server. It is a figure which shows embodiment of the communication control system which concerns on this invention, and is a figure which shows an example of the search result page of the search server of this invention. It is a figure which shows embodiment of the communication control system which concerns on this invention, and is a data flow figure in a search system. It is a figure which shows embodiment of the communication control system which concerns on this invention, and is a flowchart of the production | generation process of the search result page in a search server.

  Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. FIG. 1 is a schematic configuration diagram of a site search system. In the present embodiment, for convenience of explanation, site search using a mobile phone will be described. However, the present invention is not limited to a mobile phone, and any communication terminal that can access a search server is a personal computer, PDA, FAX, fixed phone. Etc.

  As shown in FIG. 1, a site search system 1 provides a site search service to a user of a mobile phone 2, and includes a plurality of mobile phones 2 (only two are shown in the figure) and a plurality of mobile phones. 2 includes a search server 4 and a plurality of Web servers 5 (only four are shown in the figure) connected via the network 3. Although not shown, the network 3 is connected to the mobile phone 2 via a radio base station or a mobile phone network, and includes a plurality of packet switches, gateways, and the like.

  The mobile phone 2 has a data communication function in addition to a call function, and is connected to the Web server 5 by a built-in Web browser. The Web browser is an application for browsing the Web site, receives the Web data of the Web site from the Web server 5, and displays the Web site on the display of the mobile phone 2 by using multimedia data and various programs included in the Web data. Display.

  The Web server 5 provides a Web site to the Web browser of the mobile phone 2 and stores Web data such as multimedia data and various programs constituting the Web site. The Web server 5 displays Web sites on the display of the mobile phone 2 by transmitting Web data to the mobile phone 2 in response to a request from the Web browser of the mobile phone 2.

  The search server 4 provides the user of the mobile phone 2 with a search site for searching for a website connected to the network 3. The search server 4 manages the website, searches for the website, Search result display processing. Further, the search server 4 stores Web data such as multimedia data and various programs constituting the search site.

  The search server 4 includes a search engine 11 having a search database 15 and an advertisement database 12. The search engine 11 searches a Web site according to an input search keyword, and the Web site A search result page for displaying highly relevant advertisement information on the website together with the site information is generated. The search engine 11 in this embodiment is a directory type search engine in which site information is registered in the search database 15 by a service provider, or a robot type in which site information is automatically registered in the search database 15. However, in the following description, it will be described as a directory type search engine.

  The search engine 11 includes the above-described search database 15, website search unit 16, advertisement information acquisition unit 17, and display item generation unit 18. The search database 15, the website search unit 16, the advertisement information acquisition unit 17, and the display item generation unit 18 have various CPUs (Central Processing Units) incorporated in the search server 4 in ROM (Read Only Memory). Data in a RAM (Random Access Memory) is calculated according to a program, and processing is executed in cooperation with each unit.

  As shown in FIG. 2, a search record is registered in the search database 15 for each website. The search record includes a site information field in which site information of the website is stored and individual advertisement information of the website. It consists of individual advertisement fields that are stored. The site information field includes a title field, a summary sentence field, a URL field, and the like, and the individual advertisement field includes a plurality of item designation fields and data fields corresponding to the item designation fields. .

  The title field of each search record stores the site name data of the website, the summary sentence field stores the summary text data of the website, and the URL field stores the URL data of the website. Registered by a person. Therefore, the registration contents are managed on the service provider side, and the quality of the site information of the Web site is kept constant.

  In addition, the field name arbitrarily specified by the advertiser is stored in the item designation field of each search record, and the value data corresponding to the item designation field is stored in the data field. The individual advertisement information on these websites is stored by the advertiser. be registered. Therefore, since the individual advertisement information is defined by the advertiser, it is possible to obtain display contents appropriate for the advertiser.

  For example, in the example shown in FIG. 3, “telephone number” is registered in the item designation field of the first-stage search record, and “XX-XXX-xxx” is registered in the data field. In the designated field and the data field, “-” indicating that it is not set is registered.

  As shown in FIG. 3, in the advertisement database 12, a linked advertisement record is registered for each linked advertisement information displayed in conjunction with the search result of the search engine 11, and the linked advertisement record includes a title field and selectable conditions. It consists of a field, a display word field, a URL field, and an additional information field. Note that the linked advertisement information in the present embodiment indicates data stored in each field excluding the selectable condition field of the linked advertisement record.

  The title field of each linked advertisement record is the site name data of the website, the selectable condition field is a selectable condition for selecting and displaying the linked advertisement information, the display word field is the display word data of the website, URL The URL data of the website is stored in the field, and the additional information data of the website is stored in the additional information field, and these are registered by the advertiser. Thus, the linked advertisement information and the selectable conditions are respectively defined by the advertiser, so that the display content appropriate for the advertiser can be displayed in an appropriate situation.

  For example, in the example shown in FIG. 3, when the number of search hits is 2 or more, the site information of the comparison site consisting of data stored in each field excluding the selectable condition field of the first linked advertisement record is linked advertisement information. When the number of search hits is 1 or less, the site information of the introduction site consisting of the data stored in each field excluding the selectable condition field of the second linked advertisement record is selected as the linked advertisement information. .

  Returning to FIG. 1, the web site search unit 16 refers to the search database 15, searches the web site according to the input search keyword, and outputs the search result to the advertisement information acquisition unit 17. The search result here includes the site information, individual advertisement information, and the number of search hits of the Web site searched by the Web site search unit 16.

  The advertisement information acquisition unit 17 includes a linked advertisement information acquisition unit 17a and an individual advertisement information acquisition unit 17b. The linked advertisement information acquisition unit 17a acquires the linked advertisement information, and the individual advertisement information acquisition unit 17b To get. The linked advertisement information acquisition unit 17a refers to the advertisement database 12, and the linked advertisement information associated with the selectable condition when the search result output by the website search unit 16 satisfies the selectable condition of the advertisement database. Is output to the display item generation unit 18. The individual advertisement information acquisition unit 17 b acquires the individual advertisement information and outputs it to the display item generation unit 18 when the individual advertisement information is included in the search result output by the website search unit 16.

  The display item generation unit 18 generates display items for the search result page based on the site information of the searched Web site, the number of search hits, the linked advertisement information, and the individual advertisement information. For example, when the number of search hits is 5, the comparison site “Thorough comparison of the above 5 sites” is performed based on the site information of the comparison sites acquired from the advertisement database 12 by the linked advertisement information acquisition unit 17a. If the search result includes “telephone number” and “XXX-XXX-XXX”, the “telephone number” acquired by the individual advertisement information acquisition unit 17b and “ "Telephone number XX-XXX-XXX" is generated in combination with XX-XXX-XXX.

  Here, the search result page in the search system provided with the search server of the present invention and the search result page in the search system provided with the conventional search server will be compared and described. First, a search result page in a search system including a conventional search server will be described.

  FIG. 4 is a diagram illustrating an example of a search result page of a conventional search server. The conventional search system here refers to a system that individually searches a search database and an advertisement database in accordance with an input search keyword.

  As shown in FIG. 4, when “flower” is input as a search keyword, “flower sales.com” and “change to a flower shop” are displayed as advertisement information, and “flower sales.com” is displayed as site information. , “A flower”, “B flower store”, “C flower gift”, “D flower bed / seed store” are displayed. In this case, in the conventional search server, the search database and the advertisement database are individually searched according to the input search keyword. Therefore, “flower sales.com” displayed as the advertisement information is used as the site information. Is also displayed. In addition, since the search method in the advertisement database is simply a character string match, a link “Change to a flower shop is here” that is not related to the site information is displayed as advertisement information.

  Next, the search result page of the search server 4 of the present invention will be described. FIG. 5 is a diagram showing an example of a search result page of the search server of the present invention.

  As shown in FIG. 5, when “flower” is input as a search keyword, “flower sales.com”, “A flower”, “B flower store”, “C flower gift”, “D flower bed” are site information.・ Seed shop ”is displayed. In addition, “phone sales” and “XX-XXX-XXX” are associated with “Ohana sale.com” in the search database 15, and “phone number XX-XXX-XXX” Displayed below “Flower Sales.com”. Furthermore, the number of search hits is 5 or more, satisfies the selectable conditions for the comparison site registered in the first linked advertising record of the advertisement database 12, and the site information of the comparison site is “Thorough comparison of the above 5 sites” The “Yes” link is displayed.

  As described above, the search server 4 does not search the search database 15 and the advertisement database 12 according to the input search keyword, but displays the advertisement information using the search result of the search database 15. Therefore, the advertisement information displayed on the search result page can be narrowed down to information useful to the user. In addition, the display of advertisement information is not a matching search of character strings in the database for advertisement, but the linked advertisement information is selected based on the selectable condition, so that the linked advertisement information having low relevance to the searched website Can be made difficult to display.

  Next, a data flow in the search system will be briefly described with reference to FIG. FIG. 6 is a data flow diagram in the search system.

As shown in FIG. 6, when a search keyword is input on the search page by the user's mobile phone 2 (step S11), the search is executed in the search engine 11 (step S12).
When the search is executed in the search engine 11, the advertisement database 12 is compared with the search result (step S13), and the linked advertisement information is acquired from the advertisement database 12 (step S14).

  Then, a display item of the search result page is generated from the site information of the Web site included in the search result, the number of search hits, the individual advertisement information, and the linked advertisement information acquired from the advertisement database 12 (step S15). A search result page is displayed on the mobile phone 2 (step S16).

  Next, search result page generation processing in the search server will be described with reference to FIG. FIG. 7 is a flowchart of search result page generation processing in the search server.

  As shown in FIG. 7, when a search keyword is input by the user's mobile phone 2 and a search is executed (step S21), whether or not the search result satisfies a selectable condition with reference to the advertisement database 12 is determined. Determination is made (step S22). For example, when the number of search hits is set in the advertisement database 12 as a selectable condition, the number of search hits included in the search result and the number of search hits registered in the advertisement database 12 Are compared.

Next, when it is determined that the search result satisfies the selectable condition (step S22: Yes), the linked advertisement information satisfying the selection condition is selected (step S23), and the display item of the linked advertisement information is determined ( Step S24).
On the other hand, when it is determined that the search result does not satisfy the selectable condition (step S22: No), the linked advertisement information is not selected and the process proceeds to step S25.

  Next, when the display item of the linked advertisement information is confirmed in step S24, or when it is determined in step S22 that the search result does not satisfy the selectable condition, whether or not the individual advertisement information is included in the search result. Determination is made (step S25).

Next, when the individual advertisement information is included in the search result (step S25: Yes), the display item of the individual advertisement information is determined (step S26).
On the other hand, when the individual advertisement information is not included in the search result (step S25: No), the process proceeds to step S27.

  Then, a display item is generated from the site information of the Web site included in the search result, the number of search hits, the confirmed linked advertisement information, and the confirmed individual advertisement information, and a search result page is generated (step S27). For example, the title name and URL of the website are displayed in a list, and detailed information of the website such as a link to the advertisement site and a telephone number is displayed.

  As described above, according to the search server according to the present embodiment, the advertisement information is acquired using the search result of the website. Therefore, the relationship between the website and the advertisement information is adjusted on the search service provider side. In addition to being able to display highly relevant advertising information for the searched website, the same site as the searched website or the same information as the searched website is provided. It is possible to prevent the site from being displayed as advertisement information. Therefore, advertisement information useful for the user can be displayed together with the site information of the searched Web site.

  In the above-described embodiment, the individual advertisement field of the search database 15 and the data stored in the advertisement database are registered by the advertiser. However, the service provider may register the data. With this configuration, the service provider can more appropriately adjust the relevance between the website and the advertisement information.

  The embodiment disclosed this time is illustrative in all respects and is not limited to this embodiment. The scope of the present invention is shown not by the above description of the embodiments but by the scope of the claims, and is intended to include all modifications within the meaning and scope equivalent to the scope of the claims.

  As described above, the present invention has an effect that it is possible to display advertisement information useful for the user together with the site information of the searched website. In particular, the advertisement information is searched together with the site information of the website. This is useful for a search server and a search method for displaying the information.

DESCRIPTION OF SYMBOLS 1 Site search system 2 Mobile phone 3 Network 4 Search server 5 Web server 11 Search engine 12 Advertising database 15 Search database 16 Web site search part (Web site search means)
17 Advertising information acquisition part (Advertising information acquisition means)
17a Linked advertisement information acquisition unit (Linked advertisement information acquisition means)
17b Individual advertisement information acquisition unit (individual advertisement information acquisition means)
18 Display item generation unit (display item generation means)

Claims (8)

A search server that displays advertisement information on a search result page together with site information of a searched website,
A search database in which site information of the Web site is registered;
Web site search means for searching the Web site according to the input search keyword with reference to the search database;
Using the search result of the website search means, advertisement information acquisition means for acquiring advertisement information associated with the searched website;
Display item generating means for generating display items of the search result page from the search result and the advertisement information;
The linked advertisement information included in the advertisement information, which is displayed in conjunction with the search result of the website search means, and the linked advertisement information is selected based on the search result of the website search means A database of advertisements registered in association with selectable conditions for display ,
The advertisement information acquisition means includes linked advertisement information acquisition means for selecting and acquiring linked advertisement information associated with the selectable condition when the search result satisfies the selectable condition server.   The search server according to claim 1, wherein the selectable condition can be registered in the advertisement database by an advertiser. The search result of the website search means includes the number of search hits of the website,
The search server according to claim 1, wherein a number condition of the number of search hits is registered as the selectable condition in the advertisement database. The number of search hits registered as the selectable condition in the advertisement database is 2 or more,
The linked advertisement information acquisition means obtains site information of a comparison site for comparing two or more searched websites when the number of search hits included in the search result of the website search means is two or more. The search server according to claim 3, wherein the search server is acquired as linked advertisement information. The advertisement information includes individual advertisement information registered in the search database corresponding to the site information of the website,
The search server according to any one of claims 1 to 4, wherein the advertisement information acquisition unit includes an individual advertisement information acquisition unit that acquires individual advertisement information according to the search result.   The search server according to claim 5, wherein the individual advertisement information can be registered in the search database by an advertiser.   The search server according to claim 5 or 6, wherein the individual advertisement information is a telephone number. A search method by a search server for displaying advertisement information on a search result page together with site information of a searched website,
A step of searching for the website according to the input search keyword by referring to a search database in which the site information of the website is registered;
An advertisement information acquisition means, using the search result of the website by the website search means, to acquire advertisement information associated with the searched website;
A display item generating means generating a display item of a search result page from the search result and the advertisement information;
The advertisement information includes linked advertisement information displayed in conjunction with a search result of the website search means,
The selectable conditions for selecting and displaying the linked advertisement information based on the linked advertisement information and the search result of the website search means are associated and registered in the advertisement database,
In the step of acquiring the advertisement information, when the search result satisfies the selectable condition, the advertisement information acquiring unit selects linked advertisement information associated with the selectable condition with reference to the advertisement database. The search method characterized by acquiring as follows.

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