JP2011053837A - Information providing device, information providing program, and information providing method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an information providing device for preferentially displaying a search interface which meets the taste of a user among a plurality of search interfaces, and to provide an information providing program and an information providing method. <P>SOLUTION: The information providing device for providing the search interface to receive search conditions from the user of the terminal includes: a storage means for storing data for constituting the screens of the search interfaces, respectively corresponding to a plurality of search methods; a history information acquiring means for acquiring history information including the search behavior history of the user; a selecting means for selecting the search interface corresponding to the user among the plurality of search interfaces, based on the acquired history information; and a transmitting means for transmitting to the terminal screen data where the screen of the selected search interface is displayed at a prescribed display position. <P>COPYRIGHT: (C)2011,JPO&INPIT

Description

  The present invention relates to a technical field such as an information providing device that provides display screen data of a search interface for receiving a search condition from a user of a terminal device.

  2. Description of the Related Art Conventionally, Web sites that provide services such as sales of travel-related products and reservations on the Internet have become widespread. When a user searches for a desired travel-related product on such a website, the search method may differ depending on the travel needs, purpose, application, conditions, and personality, taste, product characteristics, etc. of the user. .

  In the system disclosed in Patent Document 1, it is possible to search for travel product information based on a keyword for each predetermined item designated by a product purchase applicant. Here, “items” in “keywords by predetermined item” include, for example, a desired travel destination, a budget, a desired number of stay days, leisure, and the like. The “keyword” includes, for example, “Hokkaido (destination)”, “50,000 yen (budget)”, “3 nights (days)”, “Snow festival (leisure)”, and the like. ing. Thus, according to the keyword for each predetermined item, it is possible to deal with various ways of searching.

  By the way, in recent years, Web sites having a plurality of search interfaces are known as Web sites that provide this type of service. Each search interface is a module arranged in a predetermined display area on the Web page, and corresponds to each of a plurality of search methods. Examples of search interfaces include domestic travel text search, domestic travel map search, overseas travel text search, overseas travel map search, and domestic car rental search.

Japanese Patent Laid-Open No. 2003-030288

  However, even when a user frequently uses a predetermined search interface in a website having a plurality of search interfaces, a unique search interface is displayed on the first web page of the website, for example, a tag (tab) ) Could not be displayed without switching.

  In addition, the normal Web search is centered on a search using a keyword, but in the case of travel-related products, there are various search methods depending on needs, purposes, product characteristics, etc. as described above. The search interface that is used is different from the search interface that is not frequently used.

  The present invention has been made in view of the above points, and is an information providing apparatus, an information providing program, and information capable of preferentially displaying a search interface that suits a user's preference among a plurality of search interfaces. An example of the problem is to provide a providing method.

  In order to solve the above-mentioned problem, the invention described in claim 1 is an information providing device that provides a search interface for receiving a search condition from a user of a terminal device, and is a search corresponding to each of a plurality of search methods. Storage means for storing data for configuring the screen of the interface, history information acquisition means for acquiring history information including the search behavior history of the user, and a plurality of the search interfaces based on the acquired history information Selection means for selecting the search interface corresponding to the user from among the above, and transmission means for transmitting screen data on which the screen of the selected search interface is displayed at a predetermined display position to the terminal device, It is characterized by providing.

  The invention according to claim 2 is the information providing device according to claim 1, further comprising attribute information acquisition means for acquiring the attribute information of the user, wherein the selection means is based on the acquired attribute information, The search interface corresponding to the user is selected from a plurality of the search interfaces.

  According to a third aspect of the present invention, in the information providing device according to the first aspect, the initial value displayed in the search condition setting field provided in the selected search interface is set based on the history information. Means for transmitting, to the terminal device, screen data on which a search interface set with an initial value by the setting means is displayed at a predetermined display position.

  The invention according to claim 4 is an information providing method executed by a computer that provides a search interface for receiving a search condition from a user of a terminal device, and a search interface screen corresponding to each of a plurality of search methods A step of storing data for configuring a user, a step of acquiring history information including a search action history of the user, and a response to the user from among the plurality of search interfaces based on the acquired history information Selecting the search interface, and transmitting screen data for displaying a screen of the selected search interface at a predetermined display position to the terminal device.

  According to a fifth aspect of the present invention, there is provided an information providing program comprising: a computer providing a search interface for receiving a search condition from a user of a terminal device; and a search interface screen corresponding to each of a plurality of search methods. Storage means for storing data, history information acquisition means for acquiring history information including search behavior history of the user, and the search according to the user from among the plurality of search interfaces based on the acquired history information A selection means for selecting an interface, and screen data on which a screen of the selected search interface is displayed at a predetermined display position are made to function as a transmission means for transmitting to the terminal device.

  According to the present invention, the information providing apparatus acquires history information including the search behavior history of the user of the terminal device, and selects a search interface corresponding to the user from among the plurality of search interfaces based on the acquired history information. Since the screen data of the selected search interface displayed at the predetermined display position is transmitted to the terminal device, the user can select the search interface without switching the search interfaces with tags. It is possible to preferentially display a search interface that suits the taste and a search interface that is frequently used by users.

It is a figure which shows an example of schematic structure of the travel related goods transaction system S which concerns on this embodiment. It is a block diagram which shows an example of schematic structure of the travel related goods transaction server 1 which concerns on this embodiment. It is a figure which shows an example of the content registered into various databases. It is a sequence diagram which shows an example of the process of the travel related goods transaction server 1 and the user terminal 2, and exchange of information. It is a conceptual diagram which shows a mode that the search interface selected based on log | history information is integrated in the predetermined | prescribed display position on My page. It is a figure which shows the example of an initial value setting to the various search condition setting columns provided in the search interface.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings. In addition, embodiment described below is embodiment at the time of applying this invention with respect to a travel related goods transaction system.

[1. Overview of travel-related product transaction system and functions]
First, the structure and outline | summary function of the travel related goods transaction system S which concern on one Embodiment of this invention are demonstrated using FIG.

  FIG. 1 is a diagram illustrating an example of a schematic configuration of a travel-related product transaction system S according to the present embodiment.

  As shown in FIG. 1, the travel related product transaction system S is configured to include a travel related product transaction server 1 (an example of an information providing device) and a user terminal 2 (an example of a terminal device).

  The travel-related product transaction server 1 and the user terminal 2 can transmit and receive data to and from each other via the network NW, for example, using TCP / IP as a communication protocol. The network NW is constructed by, for example, the Internet, a dedicated communication line (for example, a CATV (Community Antenna Television) line), a mobile communication network (including a base station), a gateway, and the like.

  The travel related product transaction server 1 is a server (Web server, database server, etc.) installed to operate a travel related product transaction site.

  The user terminal 2 has a Web browser function, and transmits, for example, an HTTP (Hyper Text Transfer Protocol) request to the travel-related product transaction server 1, acquires a Web page or the like as a response, and displays it on the display. ing. In the example of FIG. 1, one user terminal 2 is shown for convenience of explanation, but there are many user terminals 2 for each user. Further, for example, a personal computer, a PDA (Personal Digital Assistant), a mobile phone, or the like can be applied to the user terminal 2.

[2. Configuration and function of travel-related product transaction server 1]
Next, the structure and function of the travel related product transaction server 1 will be described with reference to FIG.

  FIG. 2 is a block diagram illustrating an example of a schematic configuration of the travel-related product transaction server 1 according to the present embodiment.

  As shown in FIG. 2, the travel related product transaction server 1 includes a communication unit 11, a storage unit 12, an input / output interface unit 13, and a system control unit 14. The system control unit 14 and the input / output interface unit 13 are connected via a system bus 15.

  The communication unit 11 is connected to the network NW and controls the communication state with the user terminal 2.

  The storage unit 12 is configured by, for example, a hard disk drive and stores various programs such as an operating system and a server program. Note that the various programs may be acquired from, for example, another server device or the like via the network NW, or may be recorded on a recording medium and read via the drive device.

  The storage unit 12 (an example of a storage unit) stores site information provided to the user terminal 2 from the travel related product transaction site. Here, the site information is data for configuring various Web pages (for example, an HTML (Hyper Text Markup Language) file, an XML (Extensible Markup Language) file, etc.). This data includes data for configuring a search interface screen for receiving search conditions from the user. In the present embodiment, there are a plurality of types of search interfaces. Each search interface corresponds to each of a plurality of search methods. Further, for example, a unique search interface ID is assigned to the data for configuring the screen of each search interface.

  In the storage unit 12, a member database (DB) 121, an authentication database (DB) 122, a travel related product database (DB) 123, and a user history database (DB) 124 are constructed.

  FIG. 3 is a diagram illustrating an example of contents registered in various databases.

  In the member database 121 shown in FIG. 3A, attribute information (hereinafter referred to as “user information”) such as user ID, name, address, telephone number, e-mail address, age, gender, and preference of the registered user. ) Is registered. The user information can be determined for each user by the user ID.

  In the authentication database 122 shown in FIG. 3B, a user ID, a login ID, and a password are registered in association with each other. The login ID and password are login information used for login processing (user authentication processing).

  In the travel related product database 123 shown in FIG. 3C, a lot of information related to travel related products to be searched or purchased (reserved) is registered. Information relating to each travel-related product includes, for example, information such as product ID, name, destination, period, number of people, and fee.

  In the user history database 124 shown in FIG. 3D, history information including a user ID and a user's search behavior history is registered in association with each other. Here, the search action history refers to a history of operations performed by the user terminal 2 in response to an information search instruction from the user. Such search behavior history includes, for example, travel related product purchase (reservation) history, browsing history, search history (including the search interface ID of the search interface used for search), search interface / module switching tag operation history. , A setting history in a search condition setting column (described later), and the like are included.

  The input / output interface unit 13 performs interface processing between the communication unit 11 and the storage unit 12 and the system control unit 14.

  The system control unit 14 includes a CPU (Central Processing Unit) 14a, a ROM (Read Only Memory) 14b, a RAM (Random Access Memory) 14c, and the like. In the system control unit 14, the CPU 14 a reads out and executes various programs stored in the ROM 14 b and the storage unit 12, thereby providing a Web page providing process according to a request from the user terminal 2 and each search interface. A travel related product search process (a process by a search engine) using a corresponding search method is performed.

  Furthermore, the system control unit 14 functions as history information acquisition means, selection means, generation means, transmission means, and the like of the present invention. Specifically, the system control unit 14 acquires history information including a search action history by the user of the user terminal 2 and registers it in the user history database 124 in association with the user ID of the user. When a user searches for a travel-related product using a search interface after logging in through member registration, the history information can be acquired from the search behavior of the user in that session. Further, since the search action history is stored in the user terminal 2 as a cookie, the history information can also be acquired from the cookie. In particular, history information when a user searches for travel-related products using a search interface before member registration is acquired from a cookie at the time of member registration, for example.

  Then, for example, when the web page of the travel related product transaction site is transmitted to the user terminal 2 after the next login (after the user is specified), the system control unit 14 selects a plurality of search interfaces based on the history information. A search interface corresponding to the user is selected. For example, the search interface with the largest number is selected from the search interface IDs included in the search history. Alternatively, the search interface is selected depending on whether the purchased travel-related products included in the purchase (reservation) history are for domestic travel or for overseas travel. Alternatively, a search interface that is frequently selected by the user first is selected from the search interface IDs included in the search history. The system control unit 14 acquires user information from the member database 121, and selects a search interface corresponding to the user from a plurality of search interfaces based on the user information (or history information and user information). You may comprise so that it may do.

  A Web page (an example of screen data) on which the screen of the selected search interface is displayed at a predetermined display position is transmitted to the user terminal 2 by the system control unit 14.

[3. Operation of travel-related product transaction system]
Next, the operation of the travel related product transaction system S will be described with reference to FIG.

  FIG. 4 is a sequence diagram illustrating an example of processing and information exchange between the travel-related product transaction server 1 and the user terminal 2.

  After the Web browser is activated on the user terminal 2, when a URL (Uniform Resource Locator) of the travel related product transaction site is designated by the operation of the operation unit by the user, and the connection between the user terminal 2 and the travel related product transaction server 1 is established, An access request (for example, an HTTP (Hyper Text Transfer Protocol) request) is transmitted from the user terminal 2 to the travel related product transaction server 1 (step S1).

  When the travel related product transaction server 1 receives the access request, the travel related product transaction server 1 transmits a web page (data) of the top screen of the travel related product transaction site to the user terminal 2 (step S2). .

  When the user terminal 2 receives the Web page on the top screen of the travel related product transaction site, it displays it on the display (step S3). On the top screen, advertisement information for travel related products and a screen for a search interface are arranged. When the user before membership registration searches for travel related products using this search interface, the search behavior history at that time is stored in the user terminal 2 as a cookie.

  On the top screen of the travel related product transaction site, a character string in which a URL for member registration is set and a character string in which a URL for login is set are displayed. When the user of the user terminal 2 has not yet registered as a member, a character string in which a URL for member registration is set is specified by the operation unit (for example, clicked with a mouse), and the travel related product transaction server is connected from the user terminal 2 by a hyperlink 1 is requested for the member information registration screen (step S4). The travel related product transaction server 1 transmits the web page of the member information registration screen to the user terminal 2 in response to the request for the member information registration screen (step S5).

  When the user terminal 2 receives the Web page of the member information registration screen, this is displayed on the display (step S6). On the member information registration screen, an input field for inputting the above-described user information and login information including a login ID and a password is displayed. Then, when the user operates the operation unit of the user terminal 2 to input the user information and the login information on the member information registration screen to give a transmission instruction, the user information and the login information are travel-related from the user terminal 2. It is transmitted to the commodity transaction server 1 (step S7). At this time, when the search behavior history is stored as a cookie, history information including the search behavior history is transmitted from the user terminal 2 to the travel-related product transaction server 1 together with the user information and the login information.

  Then, when the travel related product transaction server 1 receives the user information and the login information, the travel related product transaction server 1 registers the user information including the received user ID and the like in the member database 121 and received it. The login information is registered in the authentication database 122 in association with the user ID (step S8). In addition, when registering a user ID, a login ID, and a password, it is processed so as not to overlap among a plurality of users.

  When the travel related product transaction server 1 receives history information from the user terminal 2, the received history information is registered in the user history database 124 in association with the user ID.

  Next, the travel related product transaction server 1 transmits a web page of a login screen to the user terminal 2 (step S9). Note that the web page of the login screen can also be used for travel-related product transactions even when a character string in which a login URL is set on the top screen of the travel-related product transaction site is specified by the user after the user has registered as a member. It is transmitted from the server 1 to the user terminal 2.

  When the user terminal 2 receives the web page of the login screen, this is displayed on the display (step S10). On the login screen, an input field for inputting a login ID and a password is displayed. Then, when the user operates the operation unit of the user terminal 2 and inputs a login ID and a password on the login screen to give a transmission instruction, the login information including the login ID and the password travels from the user terminal 2. It is transmitted to the related product transaction server 1 (step S11).

  Then, when the travel related product transaction server 1 receives the login information, the travel related product transaction server 1 performs a login process (step S12), and identifies the user (user ID) of the user terminal 2. Specifically, in the login process, it is determined whether or not the combination of the received login ID and password is registered in the authentication database 122. If registered, the user is specified.

  Next, the travel related product transaction server 1 acquires the user history information (history information corresponding to the user ID of the user) identified by the login process from the user history database 124 (step S13).

  Next, as described above, the travel related product transaction server 1 selects a search interface corresponding to the user from a plurality of search interfaces, based on the acquired history information (step S14).

  Next, the travel related product transaction server 1 acquires from the storage unit 12 data for configuring the specified My page for the user and data for configuring the screen of the selected search interface. Here, the My page is, for example, the user Web page customized based on the user information corresponding to the identified user.

  Next, the travel related product transaction server 1 generates a My page on which the screen of the selected search interface is displayed at a predetermined display position (display position of the search module) (step S15).

  FIG. 5 is a conceptual diagram showing how the search interface selected based on the history information is incorporated in the display position of the search module on the My page. In the example shown in FIG. 5, a search (domestic travel text search) interface 51 for searching for a domestic trip is selected for a user who frequently uses the search interface 51 or a user who has a high domestic trip. The search (overseas travel text search) interface 52 for searching for overseas travel is selected for users who frequently use the search interface 52 and users who travel overseas frequently. Further, a search (domestic travel map search) interface 53 for searching for a trip from a region is selected for a user who frequently uses the search interface 53 or a user whose travel destination is always different. Further, the search interface 54 for searching for a trip from a keyword is selected for a user who frequently uses the search interface 54 (many keyword searches are performed). Further, the search interface 55 for searching for a trip from the purpose / condition is selected for a user who frequently uses the search interface 55. The search interface 56 for searching for a trip that can be reserved for a rental car is selected for a user who frequently uses the search interface 56.

  Here, the travel related product transaction server 1 is configured to select a plurality of search interfaces based on the acquired history information and change the display position (display order) of each search interface on the My page. Also good. For example, the top three search interfaces with the highest number of uses are selected and arranged from the top to the bottom of the screen in descending order of the number of uses.

  Furthermore, the initial value displayed in the search condition setting field provided in the selected search interface may be automatically set based on the history information.

  FIG. 6 is a diagram illustrating an example of initial value settings in various search condition setting fields provided in the search interface. In the example shown in FIG. 6A, the initial value displayed in the number-of-users setting column 61a provided in the number-of-users setting unit 61 is “4 people” for users who can be judged to be frequently used by family members from the history information. "(One person for general use). In the example shown in FIG. 6A, the initial values displayed in the charge setting field 62a provided in the charge setting unit 62 are “10000” to “10000” for users who can calculate the average usage price range from the history information. 15000 "(for general use," no restriction "to" no restriction "). In the example shown in FIG. 6B, the initial value displayed in the search keyword setting field (input field) 63 is “family” as the specific keyword for users who frequently search with a specific keyword. Is set. According to this configuration, the user can easily use the displayed search interface.

  The display position of the user number setting unit (setting item) 61 and the charge setting unit 62 provided in the search interface shown in FIG. 6A is changed based on the history information (in this example, upside down). May be. That is, when a plurality of setting items are provided in one search interface, the display position (display order) of the setting items may be changed based on the acquired history information.

  Then, the travel related product transaction server 1 transmits the generated My page to the user terminal 2 (step S16).

  When the user terminal 2 receives the My page, it displays it on the display (step S17). On the My page displayed in this way, the screen of the selected search interface is displayed. Then, the user searches for travel related products using the search interface thus displayed, and finally performs a procedure for purchasing travel related products.

  As described above, according to the embodiment, the travel related product transaction server 1 acquires history information including the search behavior history of the user of the user terminal 2, and a plurality of search interfaces based on the acquired history information. Since the search interface corresponding to the user is selected from the above, and the Web page on which the screen of the selected search interface is displayed at the predetermined display position is transmitted to the user terminal 2 and displayed, Even if the search interface is not switched by a tag, a search interface suitable for the user's preference and a search interface often used by the user can be displayed with priority.

  In addition, in the said embodiment, although the example at the time of applying this invention with respect to a travel related goods transaction system was demonstrated, it is also possible to apply with respect to the system which bears another information search.

DESCRIPTION OF SYMBOLS 1 Travel related goods transaction server 2 User terminal 11 Communication part 12 Storage part 13 Input / output interface part 14 System control part 15 System bus NW Network S Travel related goods transaction system

Claims (5)

An information providing device that provides a search interface for receiving a search condition from a user of a terminal device,
Storage means for storing data for configuring a screen of a search interface corresponding to each of a plurality of search methods;
History information acquisition means for acquiring history information including the search behavior history of the user;
Selection means for selecting the search interface corresponding to the user from the plurality of search interfaces based on the acquired history information;
Transmitting means for transmitting screen data on which the screen of the selected search interface is displayed at a predetermined display position to the terminal device;
An information providing apparatus comprising: The information providing apparatus according to claim 1,
Attribute information acquisition means for acquiring the attribute information of the user,
The information providing apparatus, wherein the selection unit selects the search interface corresponding to the user from a plurality of the search interfaces based on the acquired attribute information. The information providing apparatus according to claim 1,
Setting means for setting an initial value displayed in a search condition setting field provided in the selected search interface based on the history information;
The information providing apparatus, wherein the transmitting means transmits screen data to be displayed on a predetermined display position by a search interface set with an initial value by the setting means. An information providing method executed by a computer that provides a search interface for receiving a search condition from a user of a terminal device,
Storing data for configuring a screen of a search interface corresponding to each of a plurality of search methods;
Obtaining history information including a search behavior history of the user;
Selecting the search interface according to the user from the plurality of search interfaces based on the acquired history information;
Transmitting screen data on which the screen of the selected search interface is displayed at a predetermined display position to the terminal device;
An information providing method comprising: A computer that provides a search interface for receiving search conditions from a user of a terminal device,
Storage means for storing data for configuring a screen of a search interface corresponding to each of a plurality of search methods;
History information acquisition means for acquiring history information including the search behavior history of the user;
Selection means for selecting the search interface corresponding to the user from the plurality of search interfaces based on the acquired history information; and
An information providing program that causes screen data for displaying a screen of the selected search interface to be displayed at a predetermined display position to function as a transmission unit that transmits to the terminal device.