JP5153210B2 - Advertisement distribution device - Google Patents

Description

  The present invention relates to an advertisement distribution device. More specifically, the present invention relates to advertisement distribution linked to a telephone number used by a telephone user.

Conventionally, search-linked advertisements and content-linked advertisements are known as techniques for distributing advertisements tailored to user preferences to Internet homepages. The search-linked advertisement allocates a related advertisement based on a search query input by a user to a search engine and distributes the advertisement to an advertisement space in a search result page (see Patent Document 1). Content-linked advertising is based on the contents of a web page that a user browses, using a word or the like that appears in the page as a clue, assigns an advertisement related to that page, and distributes it to the advertising space in the web page (Patent Literature) 2).
JP 2000-339316 A JP 2004-362252 A

  However, in a search-linked advertisement, the advertisement is displayed when the advertiser determines that the advertisement matches the content of the search keyword used by the user during the search, and the advertisement is displayed. It may not be. Further, in the content-linked advertisement, when there are few keywords that attract an advertisement to a Web page, it is similarly difficult to deliver an advertisement that is close to the user's preference and potential demand.

  For example, when an advertisement is displayed on a portal site serving as an entrance to the Internet, since the portal site is mainly linked to various sites, the advertisement cannot be displayed using content. Moreover, since it is before inputting a search query, since the information of a search query cannot be used, it is difficult to distribute the advertisement according to a user's potential demand. Therefore, there is a need for a technique that can distribute advertisements that meet the potential demands of users when displaying advertisements on a portal site.

  An object of the present invention is to provide an apparatus capable of delivering an advertisement that matches a user's potential request even when the contents of a Web page or an input search query cannot be used.

In order to solve the above-described problems, the present invention provides the following.
(1) to the connected communication terminal to the network an advertisement distribution device that distributes the advertisement, and destination telephone number the communication terminal of the user has originated that will be identified by the user identification information, to the communication terminal of the user A communication history part for acquiring at least one of the incoming caller's telephone numbers and recording communication history data for each user; a telephone number; and regional business information comprising at least one of regional information and business information; from the telephone number database that correlates, obtains the local business information associated with at least one of the telephone number stored in communication history data and the destination and the called party's phone number, and obtains the When the regional industry information obtained for each telephone number corresponding to the local industry information, the user identification information, and the user identification information is acquired. A related information storage unit that stores user-related data in which a plurality of types of priorities are associated, and, based on the user-related data, among the regional industry information corresponding to the user identification information input from the communication terminal From one or more of the plurality of types of priorities, one or more types of local industry information is acquired and acquired from an advertisement database that stores Web page advertisement data. includes an advertisement extractor for extracting advertisement data matching one or more of the local business information, and a distribution unit for distributing the advertisement data to which the advertisement extracting section is extracted to the communication terminal, the plurality of types of priority The ranking is the priority obtained from the aggregate value of communication time, the priority obtained from the aggregate value of communication time of the same month in the past and this month, and the most recent month Including the priority determined from the aggregation value of signal time, the advertisement distribution device, characterized in that.

According to the configuration of (1), the advertisement distribution device, communication history unit, destination telephone number the communication terminal of a user that will be identified by the user identification information is sent, or incoming source telephone number call to the user and At least one of them is acquired, and communication history data is recorded for each user. The related information storage unit stores at least one of the destination telephone number and the incoming call telephone number recorded in the communication history data from the telephone number database in which the telephone number and the information on the owner of the telephone number are associated with each other . The regional industry information that is obtained for each telephone number corresponding to the acquired regional industry information, user identification information, and user identification information is acquired. User-related data in which a plurality of types of priorities when information is acquired is associated is stored. Based on the user-related data, the advertisement extracting unit selects one type or a combination of two or more types from among a plurality of types of priority rankings from among the regional industry information corresponding to the user identification information input from the communication terminal. Therefore, to obtain one or more local business information, from the advertisement database for storing advertisement data for a Web page, extracts the advertisement data matching with the acquired one or more local business information. The distribution unit distributes the advertisement data extracted by the advertisement extraction unit to the communication terminal. The plurality of types of priorities are obtained from the priority obtained from the aggregate value of communication time, the priority obtained from the aggregate value of communication time of the same month in the past and the present month, and the aggregate value of communication time of the last month. Contains the requested priority.

  As a result, the advertisement distribution apparatus according to the present invention extracts an advertisement matched with information related to an advertisement associated with a telephone number of a call destination sent by a user or a telephone number of a caller incoming to the user, and a communication terminal Deliver to. Here, the information about the advertisement associated with the telephone number of the destination that the user has sent or the telephone number of the incoming call that has arrived at the user (for example, the region or the type of business) may be related to the potential request of the user. Is expensive. Therefore, since the advertisement matched with the information regarding the advertisement associated with the telephone number is distributed, even when the contents of the web page or the input search query cannot be used, the advertisement according to the potential request of the user is distributed. It is likely that you can.

( 2 ) The advertisement distribution device according to (1 ) , wherein the advertisement extraction unit is acquired from the advertisement database from local industry information corresponding to the user identification information input from the communication terminal. An advertisement distribution apparatus that extracts advertisement data that matches one or more regional industry information and a search query for accessing a network input from the communication terminal.

According to the configuration of ( 2 ), the advertisement extraction unit of the advertisement distribution device described in (1 ) is one acquired from the advertisement database from local industry information corresponding to the user identification information input from the communication terminal. Advertisement data matching the above-mentioned regional industry information and a search query for accessing the network input from the communication terminal is extracted.

  As a result, an advertisement matching the input search query and the information related to the advertisement associated with the telephone number of the call destination sent by the user or the telephone number of the incoming call received by the user is extracted, and the communication terminal Deliver to. Therefore, when a search query is entered, advertisements that match the search query are extracted and distributed from among the advertisements that match the information related to the advertisement associated with the phone number. It is highly possible that an advertisement tailored to can be delivered.

(3) the advertisement distribution device, a method for delivering advertisements to communication terminals connected to the network, the destination telephone number the communication terminal of a user that will be identified by the user identification information is sent, the said user Acquiring at least one of the telephone numbers of incoming calls received at the communication terminal and recording the communication history data for each user, and the regional business information including at least one of the telephone number, the regional information, and the business information obtaining preparative from the telephone number database that associates, the local business information associated with at least one of the telephone number stored in communication history data and the destination and the called party's phone number from the telephone number database and, the acquired the local business information, and the user identification information, obtained for each telephone number corresponding to the user identification information, And storing the user-related data that associates a plurality of types of priorities when the serial local business information is obtained, based on the user-related data, corresponding to the user identification information inputted from said communication terminal from among the said local business information, in accordance with any one or combinations of two or more of said plurality of priorities, obtain one or more local business information, storing the advertisement data of the Web page from the advertisement database to include the steps of extracting advertisement data matching with the acquired one or more of the local business information, and a step of distributing the advertisement data the extracted to the communication terminal, the plurality of types of priority The ranking is the priority obtained from the aggregate value of communication time, the priority obtained from the aggregate value of communication time of the same month in the past and this month, and A method including the priority order obtained from the aggregate value of the communication time of the last month .

According to the configuration of (3), the method of the present invention, the advertisement distribution device, a method for distributing advertisements, and destination telephone number the communication terminal of the user has originated that will be identified by the user identification information, or the user At least one of the caller's telephone numbers that have arrived at the communication terminal , and record communication history data for each user. Then, from the telephone number database that associates the telephone number with information about the owner of the telephone number , the telephone number is associated with at least one of the telephone number of the call destination and the telephone number of the callee recorded in the communication history data. , Acquiring regional industry information consisting of at least one of regional information and industry information , and obtaining the regional industry information obtained for each telephone number corresponding to the acquired local industry information and user identification information and the user identification information. User-related data in which a plurality of types of priorities at the time of acquisition are associated is stored. Furthermore, based on the user related data, from among the regional industry information corresponding to the user identification information input from the communication terminal, according to any one or a combination of two or more of the plurality of types of priority, obtain one or more local business information, from the advertisement database for storing advertisement data for a Web page, extracts the advertisement data matching with the acquired one or more of the local business information.

  As a result, the method of the present invention extracts an advertisement matching information related to the advertisement associated with the telephone number of the call destination that the user has sent or the caller's telephone number that has arrived at the user, and distributes it to the communication terminal. To do. Here, the information about the advertisement associated with the telephone number of the destination that the user has sent or the telephone number of the incoming call that has arrived at the user (for example, the region or the type of business) may be related to the potential request of the user. Is expensive. Therefore, since the advertisement matched with the information regarding the advertisement associated with the telephone number is distributed, even when the contents of the web page or the input search query cannot be used, the advertisement according to the potential request of the user is distributed. It is likely that you can.

(4) A computer program for distributing advertisement to the communication terminal and via a networked computer (advertisement distribution unit), destination telephone number the communication terminal of a user that will be identified by the user identification information is sent If, acquires at least one of the telephone number of the incoming call arrives to the communication terminal source the user, and recording the communication history data for each of the user, a telephone number, at least one local information and sector information from the telephone number database that associates and local business information consisting one, the local business information associated with at least one of the telephone number of the stored in the communication history data destination and the called party's phone number acquires, and the acquired local business information, and the user identification information, telephone number corresponding to the user identification information Preparative obtained in the steps of controlling storage of the user related data that associates a plurality of types of priorities when the local business information is obtained, based on the user-related data, input from the communication terminal From the regional industry information corresponding to the user identification information that has been obtained, to obtain one or more regional industry information according to any one type or a combination of two or more of the plurality of types of priority , from advertisement database for storing advertisement data for a Web page, extracting advertisement data matching with the acquired one or more of the local business information, comprising the steps of: delivering the advertisement data the extracted to the communication terminal , cause the computer to execute a control process comprising the plurality of types priorities are priorities that are determined from the total value of the communication time, month Past of the priorities that are determined from the aggregate value of the communication time of the same month, and the priority that has been determined from the aggregate value of the communication time of the last month, the computer program.

According to the configuration of (4), the computer program of the present invention, the destination telephone number the communication terminal of the user has originated that will be identified by the user identification information, or the incoming source arriving on said communication terminal of said user At least one of the telephone numbers and recording the communication history data for each user, and from the telephone number database in which the telephone number and the information on the owner of the telephone number are associated with each other, the communication history data acquires local business information consisting of at least one of industries information associated with the at least one of the recorded telephone number and the called party's phone number of the destination, the and the acquired local business information and the user identification information, said determined for each telephone number corresponding to the user identification information, a plurality of types of time of the local business information is obtained And controlling the storage of user related data that associates the priority of, on the basis of the user-related data, from among the local business information corresponding to the user identification information inputted from said communication terminal, said according to any one or combinations of two or more of a plurality of types of priorities, obtain one or more local business information, from the advertisement database for storing advertisement data for a Web page, one or more acquired extracting advertisement data matching the local business information, the advertisement data the extracted to execute the control process comprising the step of delivering to the communication terminal to the computer, the plurality of types priority of Priority obtained from the aggregate value of communication time, priority obtained from the aggregate value of communication time of the same month in the past and this month, and It is possible to cause the computer program to execute the program including the priority order obtained from the total value of the communication time of the last month .

  As a result, the computer program of the present invention matches the information related to the advertisement associated with the telephone number of the outgoing call sent by the user or the telephone number of the incoming call received by the user to the computer (advertising distribution device). The extracted advertisement is extracted and distributed to the communication terminal. Here, the information about the advertisement associated with the telephone number of the destination that the user has sent or the telephone number of the incoming call that has arrived at the user (for example, the region or the type of business) may be related to the potential request of the user. Is expensive. Therefore, since advertisements that match information related to advertisements associated with the telephone number are distributed, even if the contents of the web page or the input search query cannot be used, advertisements tailored to the user's potential request are sent to the computer. Is likely to be delivered.

  ADVANTAGE OF THE INVENTION According to this invention, even when it cannot utilize the content of a web page, or the input search query, the advertisement according to a user's potential request | requirement can be delivered.

  As an embodiment of the present invention (advertisement distribution apparatus), a telephone number linked advertisement apparatus 10 will be described as an example. The telephone number linked advertising device 10 includes a communication history unit 11, a related information storage unit 12, an advertisement extraction unit 13, and a distribution unit 14. Hereinafter, embodiments of the present invention will be described with reference to the drawings.

  FIG. 1 is a diagram showing an operating environment of the present invention. This shows that the telephone number linked advertising device 10, the advertisement server 20, the telephone number server 30, and the communication terminal 60 are connected via a network 70 (Internet, LAN, WAN, etc.).

  The advertisement server 20 has an advertisement database 21 in which advertisements distributed to the communication terminals 60 connected to the network 70 are databased. The telephone number server 30 includes a telephone number database 31 in which a telephone number and information regarding the owner of the telephone number are converted into a database. The communication terminal 60 displays the distributed advertisement.

  FIG. 2 is a diagram illustrating an example of a hardware configuration of the present invention. The telephone number linked advertising device 10 includes a central processing unit (CPU) 1010 (a plurality of CPUs such as CPU_A 1012 may be added in a multiprocessor configuration) constituting a control unit 101, a bus line 1005, a communication I / F 1040, a main memory 1050, a basic input output system (BIOS) 1060, a hard disk 1070, input means such as a keyboard and mouse 1100, and a display device 1022.

  The BIOS 1060 stores a boot program executed by the CPU 1010 when the telephone number linked advertisement device 10 is started up, a program depending on hardware, and the like.

  The hard disk 1070 stores various programs for the telephone number-linked advertising device 10 to function as an advertisement distribution device and programs for executing the functions of the present invention, and various databases can be configured as necessary.

  The display device 1022 displays a screen for accepting data input, or displays a screen of a calculation processing result by the telephone number linked advertising device 10, and includes a cathode ray tube display device (CRT) and a liquid crystal display device (LCD). Display devices.

  Here, the input means accepts input, and may be constituted by a keyboard and a mouse 1100 or the like.

  The communication I / F 1040 is a network adapter for enabling the telephone number linked advertisement apparatus 10 to be connected to a terminal via a dedicated network or a public network.

  FIG. 3 is a diagram showing the relationship between the functional configuration of the present invention and data processed by the configuration unit.

  The communication history unit 11 of the telephone number linked advertising device 10 includes a telephone number of a call destination that the communication terminal 60 (for example, a mobile phone 60d) calls or a telephone number of a caller that calls the communication terminal 60 And the communication history data 16 (see FIG. 4 described later) recorded for each user is created.

The communication history data 16 includes a telephone number of a transmission destination or a reception source for each user. The user is registered and has user identification information. The telephone number can be acquired, for example, by reading the address book of the registered user's mobile phone. It is also possible to read call history data of a mobile phone. The communication history data 16 can also include communication time and communication time in addition to the telephone number. These can be used to prioritize telephone numbers (detailed in user-related data 17 to be described later).

  The related information storage unit 12 is based on a telephone number database 31 in which a telephone number and information on the owner of the telephone number are associated with each other (for example, information related to an advertisement associated with the telephone number recorded in the communication history data 16 (for example, , Region, business type, etc.) and user-related data 17 is created (see FIG. 5 described later).

  The user related data 17 includes at least user identification information and information related to an advertisement associated with a telephone number. Information related to advertisements includes, for example, regional information such as prefecture names and municipalities obtained from a telephone directory, and industry information obtained from occupational telephone directories. These pieces of information can be obtained from the telephone number database 31 based on the telephone number.

  The user-related data 17 can be given a priority order of telephone numbers (information related to advertisements). For example, by summing up the communication time included in the communication history data 16, a priority is given to each telephone number having a long communication time. In addition, the communication time of the same month as that month is totaled, and a priority is assigned to each telephone number having a long total communication time. Furthermore, priorities are assigned to each telephone number having a long communication time that has been tabulated recently (for example, the past month).

  The advertisement extraction unit 13 acquires information related to the advertisement corresponding to the input user identification information based on the user related data 17, and extracts an advertisement matching the acquired information related to the advertisement based on the advertisement database 21. For example, if the local information is Hokkaido and the business type information is a farmer as information related to the advertisement corresponding to the user identification information, advertisements such as Hokkaido rice and farmhouses are extracted from the advertisement database 21 as an advertisement matching Hokkaido and the farmer. To do.

  When not only user identification information but also a search query is input, information related to the advertisement and an advertisement that matches the search query are extracted. For example, if the local information is Hokkaido, the business type information is a farmer, and the search query is travel as information related to the advertisement corresponding to the user identification information, the advertisement database 21 can be used as an advertisement that is Hokkaido and a farmer and matches the travel. Extract farm inns, farm eco tours, etc.

  The distribution unit 14 distributes the advertisement extracted by the advertisement extraction unit 13 to the communication terminal 60 via the network 70. The distributed advertisement is displayed on the screen 100 of the communication terminal 60 (see FIGS. 8 and 10).

FIG. 4 is a diagram showing the structure of the communication history data 16 according to the present invention. The communication history data 16 includes a communication time, a transmission destination , an incoming call source, and a communication time. The communication time stores the time when the user makes a call or the time when the user receives the call. The call destination stores the telephone number of the call destination when the user makes a call. The called party stores the original telephone number that made the call when the user received the call. The communication time stores the time of a call. There is communication history data 16 for each user.

  FIG. 5 is a diagram showing the structure of the user related data 17 of the present invention. The user related data 17 includes user identification information, a telephone number, area information, industry information, and priority. The user identification information stores user identification information of the user. The telephone number is associated with the user identification information and stores the telephone number recorded in the communication history data 16. The area information stores information related to the area among information related to the advertisement associated with the telephone number. The business type information stores information about the business type among the information about the advertisement associated with the telephone number. The priority is created by summing the communication time of the communication history data 16 for each telephone number. For example, it is assumed that the priorities of telephone numbers (information about advertisements) are higher in descending order of the total communication time (priority A). In addition, the communication time is referred to, the communication time is totaled for each telephone number in the same month as the current month, and the priority of the telephone numbers (information on advertisements) is assumed to be higher in the descending order of the total value (priority order B). ). Further, referring to the communication time, the latest communication times (for example, the past month) are summed for each telephone number, and the priority of the telephone numbers (information on advertisements) is assumed to be higher in descending order of the total value (priority C ).

  FIG. 6 is a flowchart showing the processing contents of the present invention.

First, in step S101, the CPU 1010 acquires user identification information, a destination telephone number, and a caller telephone number. Specifically, the user identification information is obtained corresponding to the telephone number of the mobile phone based on the separately registered information. The destination telephone number and the incoming caller telephone number are obtained by reading the outgoing call history data and incoming call history data of the mobile phone from the mobile phone. Reading is performed periodically (for example, every week).

Next, in step S102, the CPU 1010 creates communication history data 16. Specifically, the read call destination telephone number, incoming caller telephone number, communication time, and communication time are stored in the communication history data 16 corresponding to the user identification information for each user.

  Next, in step S103, the CPU 1010 acquires information related to the advertisement from the telephone number. Specifically, the stored communication history data 16 and the user related data 17 are compared, a telephone number not included in the corresponding user identification information is acquired, the telephone number database 31 is searched with the acquired telephone number, The area information and industry information associated with the number are acquired. If the telephone number database 31 is searched and the regional information and the business type information cannot be acquired, the default advertisement or the conventional advertisement is used.

  Next, in step S <b> 104, the CPU 1010 creates user related data 17. Specifically, the acquired area information and business type information are stored in the corresponding location of the corresponding user in the user related data 17. Also, the communication time is totaled and a priority order is created. Priority A is created based on the total value of communication time for each telephone number. Also, for each telephone number, the communication time of the same month in the past and the same month in the past are aggregated, and a priority order B is created. Furthermore, the communication time of the last month is totaled for each telephone number, and the priority order C is created.

  Next, in step S105, the CPU 1010 acquires user identification information. Specifically, user identification information input from the communication terminal 60 is received. Based on the user-related data 17, area information and industry information corresponding to the user identification information are selected. The selection is performed according to the number of advertisements to be distributed, priority order, and the like. For example, when the number of advertisements to be delivered is four, the regional information and industry information of the first priority A, similarly, the first priority B, the first priority C, and the second priority A select.

  Next, in step S106, the CPU 1010 extracts advertisements related to the user. Specifically, the advertisement database 21 is searched based on the area information and business type information selected in step S105, and related advertisements are extracted.

  Next, in step S107, the CPU 1010 distributes the extracted advertisement. Specifically, the advertisement extracted in step S106 is distributed to the communication terminal 60 via the network. The distributed advertisement is displayed on the screen 100 of the communication terminal 60 (see FIGS. 8 and 10).

  FIG. 7 is a diagram illustrating a screen 100 of the communication terminal 60 in which the communication terminal 60 is connected to the network and a home page is displayed. The image displayed on the screen 100 shown in this figure includes a search key input entry field 110 on the home page, an advertisement frame 200 on the home page, a welcome party 210 as an advertisement, and a click button 211 for the welcome party 210. , Topics 212 and today's weather 240 are displayed. The advertisement frame 200 displays advertisements based on a conventional advertisement distribution method, such as when no user is registered or when there is no information related to advertisements associated with telephone numbers associated with the user.

  FIG. 8 is a diagram showing a screen 100 of the communication terminal 60 in which the communication terminal 60 is connected to the network and an advertisement related to the user is displayed on the home page. The image displayed on the screen 100 shown in the figure includes an advertisement frame 200, an advertisement “Hokkaido Nature Course” 220, a click button 221 to the “Hokkaido Nature Course” 220, an advertisement “Apple First Shipment” 230, This indicates that a button 231 for clicking on “apple first shipment” 230 and today's weather 240 are displayed. In the advertising space 200, “Hokkaido Nature Course” 220 and “Apple First Shipment” 230 are displayed as advertisements extracted based on the area information and industry information associated with the telephone numbers related to the registered users. Has been.

  FIG. 9 is a diagram showing a screen 100 of the communication terminal 60 in which the communication terminal 60 is connected to the network and a search key is input on the home page. The image displayed on the screen 100 shown in this figure indicates that “Hanami viewing May consecutive holidays” is input as a search key in the input field 110 for inputting a search key on the home page.

  FIG. 10 is a diagram illustrating a screen 100 of the communication terminal 60 on which an advertisement related to the user is displayed as a result of the communication terminal 60 being connected to the network and a search key being input on the home page. In the image displayed on the screen 100 shown in this figure, “Hanami May consecutive holidays” is entered as a search key in the search key input field 110 on the home page, and the search result is displayed in the display field 120. Represents that. Furthermore, the advertisement frame 200 includes an advertisement “Hakodate Hanami Tour xxx Transportation” 320, a click button 321 for the advertisement, an advertisement “Shinshu Hanami / Onsen Tour xxx Travel Agency” 330, a click button 331 for the advertisement, an advertisement “ “Kishu hot spring with care” 340 and a button 341 for clicking on the advertisement are displayed. The advertisement frame 200 includes an advertisement “Hakodate Hanami Tour” as an advertisement extracted based on the regional information and industry information associated with the telephone number related to the registered user and the search key “Hanami May consecutive holidays”. xxx traffic ”320, an advertisement“ Shinshu Hanami Hot Spring Tour xxx Travel Agency ”330, and an advertisement“ Kishu Nursing Hot Spring ”340 are displayed.

  According to the present embodiment, the telephone number linked advertising device 10 acquires a telephone number of a call destination transmitted by a user having user identification information or a telephone number of a call destination received by the user, and communication history data for each user. 16 and the telephone number database 31 in which the telephone number and the information on the owner of the telephone number are associated with each other, based on the telephone number of the destination recorded in the communication history data 16 or Based on user-related data 17, communication information is acquired based on user-related data 17, which stores information related to advertisements associated with telephone numbers, stores user-related data 17 that associates information about the acquired advertisements with users, and the like. An advertisement database 2 that acquires information related to advertisements corresponding to user identification information input from 60 and stores advertisement data for Web pages From comprises an advertisement extracting section 13 for extracting an advertisement matched to the obtained information about the advertisement, and the distribution unit 14 for distributing advertisement advertisement extracting unit 13 extracts the communication terminal 60.

  In this way, the telephone number linked advertising device 10 extracts an advertisement matching the area information and the business type information associated with the telephone number of the destination that the user has sent or the telephone number of the incoming caller that has arrived at the user, Delivered to the communication terminal 60. Here, there is a high possibility that the telephone number of the call destination sent by the user and the area information and the business type information associated with the telephone number of the incoming call received by the user are related to the potential request of the user. Therefore, since advertisements matching the regional information and industry information associated with the telephone number are distributed, even if the contents of the Web page or the input search query cannot be used, the advertisement that matches the potential request of the user is displayed. The possibility of being able to deliver is high.

  In the embodiment of the present invention, priority is given to, for example, priority C (order based on aggregation of recent communication times) when selecting area information and industry information corresponding to user identification information based on user-related data 17. Then, it is possible to select in the order of priority B (order based on aggregation of communication times of the same month in the past). As a result, there is a possibility that advertisements related to matters that the user has recently become interested in and seasonal information may be distributed, and advertisements that match the user's potential demands may be distributed. high.

  Furthermore, in the embodiment of the present invention, when regional information and business type information corresponding to user identification information is selected based on the user-related data 17, for example, as a priority order of telephone numbers (information on advertisements), overlapping job types And regions can be considered high priority. Further, by regularly updating the contents (for example, once a month), the priority order by the aggregation of the month can be updated. Accordingly, there is a possibility that the priority order that matches the user's interest may be maintained, and there is a high possibility that an advertisement that matches the potential demand of the user can be distributed. In addition to priorities described in this example, there are methods for placing advertisements in consideration of the ease of clicks and the unit price of advertisements. It is not limited.

  As mentioned above, although embodiment of this invention was described, this invention is not restricted to embodiment mentioned above. The effects described in the embodiments of the present invention are only the most preferable effects resulting from the present invention, and the effects of the present invention are limited to those described in the embodiments of the present invention. is not.

It is a figure which shows the operating environment of this invention. It is a figure which shows an example of the hardware constitutions of this invention. It is a figure which shows the relationship between the structure of the function of this invention, and the data which a structure part processes. It is a figure which shows the structure of the communication log | history data of this invention. It is a figure which shows the structure of the user related data of this invention. It is a flowchart which shows the processing content of this invention. It is a figure which shows the screen of the communication terminal with which the communication terminal is connected to the network and the homepage is displayed. It is a figure which shows the screen of the communication terminal with which the communication terminal is connected to a network and the advertisement relevant to a user is displayed on the homepage. It is a figure which shows the screen of the communication terminal which the communication terminal is connected to the network and has input the search key to the homepage. It is a figure which shows the screen of the communication terminal in which the advertisement relevant to a user is displayed as a result of the communication terminal being connected to the network and the search key being input on the homepage.

Explanation of symbols

DESCRIPTION OF SYMBOLS 10 Telephone number link | link advertisement apparatus 11 Communication history part 12 Related information storage part 13 Advertisement extraction part 14 Distribution part 16 Communication history data 17 User related data 1010 CPU
1012 CPU_A
1022 Display device 1040 Communication I / F
1050 Main memory 1060 BIOS
1070 Hard disk 1100 Keyboard and mouse

Claims (4)

An advertisement distribution device that distributes advertisements to communication terminals connected to a network,
And destination telephone number the communication terminal of the user has originated that will be identified by the user identification information to obtain at least one of said communication terminal to incoming call party's phone number of the user, communication history for each of said user A communication history section for recording data;
A telephone number, at least a local business information from the telephone number database which associates consisting of one, the communication history data the destination telephone number stored in said call party's phone number of the local information and sector information The regional business type information associated with at least one of the regional business type information, the user identification information obtained, and the regional business type information obtained for each telephone number corresponding to the user identification information is obtained. A related information storage unit that stores user related data in association with a plurality of types of priorities when acquired ;
Based on the user-related data, the local industry information corresponding to the user identification information input from the communication terminal is selected from one of the plurality of types of priorities, or a combination of two or more types. Therefore, an advertisement extraction unit that acquires one or more regional industry information and extracts advertisement data matching the acquired one or more regional industry information from an advertisement database that stores advertisement data for a web page;
A distribution unit for distributing the advertisement data to which the advertisement extracting section is extracted to the communication terminal,
Equipped with a,
The plurality of types of priorities are obtained from the priority obtained from the aggregate value of communication time, the priority obtained from the aggregate value of communication time of the same month in the past and the present month, and the aggregate value of communication time of the last month. Including the requested priority,
An advertisement distribution apparatus characterized by the above. The advertisement distribution device according to claim 1 ,
The advertisement extraction unit includes one or more regional industry information acquired from the advertisement database from regional industry information corresponding to the user identification information input from the communication terminal, and a network input from the communication terminal. An advertisement distribution apparatus that extracts advertisement data matched with a search query for accessing An advertisement distribution device distributes an advertisement to a communication terminal connected to a network,
And destination telephone number the communication terminal of the user has originated that will be identified by the user identification information to obtain at least one of said communication terminal to incoming call party's phone number of the user, communication history for each of said user Recording data; and
A telephone number, at least a local business information from the telephone number database which associates consisting of one, the communication history data the destination telephone number stored in said call party's phone number of the local information and sector information The regional business type information associated with at least one of the regional business type information, the user identification information obtained, and the regional business type information obtained for each telephone number corresponding to the user identification information is obtained. Storing user-related data in association with a plurality of types of priorities when acquired ;
Based on the user-related data, the local industry information corresponding to the user identification information input from the communication terminal is selected from one of the plurality of types of priorities, or a combination of two or more types. Therefore, obtaining one or more regional industry information and extracting advertisement data matching the obtained one or more regional industry information from an advertisement database storing advertisement data for Web pages;
A step of distributing the extracted the advertisement data to the communication terminal,
Including
The plurality of types of priorities are obtained from the priority obtained from the aggregate value of communication time, the priority obtained from the aggregate value of communication time of the same month in the past and the present month, and the aggregate value of communication time of the last month. Including the requested priority,
Method. A computer program for distributing an advertisement to a computer connected to a communication terminal via a network,
And destination telephone number the communication terminal of the user has originated that will be identified by the user identification information to obtain at least one of said communication terminal to incoming call party's phone number of the user, communication history for each of said user Recording data; and
A telephone number, at least a local business information from the telephone number database which associates consisting of one, the communication history data the destination telephone number stored in said call party's phone number of the local information and sector information The regional business type information associated with at least one of the regional business type information, the user identification information obtained, and the regional business type information obtained for each telephone number corresponding to the user identification information is obtained. Controlling the storage of user-related data associated with a plurality of types of priorities when acquired ; and
Based on the user-related data, the local industry information corresponding to the user identification information input from the communication terminal is selected from one of the plurality of types of priorities, or a combination of two or more types. Therefore, obtaining one or more regional industry information and extracting advertisement data matching the obtained one or more regional industry information from an advertisement database storing advertisement data for Web pages;
A step of distributing the extracted the advertisement data to the communication terminal,
The control process including cause the computer to execute,
The plurality of types of priorities are obtained from the priority obtained from the aggregate value of communication time, the priority obtained from the aggregate value of communication time of the same month in the past and the present month, and the aggregate value of communication time of the last month. Including the requested priority,
Computer program.

Images