KR20150059206A - Advertising Method Using Lock Screen of Mobile Device, Mobile Device and Program Distributing Server therefor - Google Patents

Abstract

An advertisement method according to the present invention can display advertising content on a lock screen of a mobile terminal like a smartphone. Moreover, when a user searches the internet by using a web browser of the mobile terminal, the advertisement content related to search words used at that time is displayed on the lock screen. Therefore, according to the present invention, the users can display an effective advertisement about an area in which the user is currently interested.

Description

[0001] The present invention relates to an advertisement method using a lock screen of a mobile terminal, a mobile terminal and a program distribution server for the method,

The present invention is basically an advertising method using a lock screen of a mobile terminal such as a smart phone. When a user performs an internet search using a web browser of a mobile terminal, And a distribution server for distributing a mobile terminal for the method and a program for performing the advertisement method.

The so-called 'smart phone' refers to a multifunctional mobile communication terminal capable of performing various functions by installing various applications such as a computer, such as a computer, with enhanced Internet access function based on a mobile communication network or a wireless LAN. After the appearance of smartphones, the functions such as navigation, music playback, electronic dictionaries, and TV viewing that were previously provided by various dedicated terminals were integrated into smartphones, and users without any desktop computers or laptops were free It is now possible to search the Internet and acquire the information that it wants.

These functions have also changed a lot in the advertising field, and various advertisement platforms based on mobile terminals have been proposed. The advertisement agency creates an application for providing advertisements of advertisers 'products or services and distributes them to users' mobile terminals through a program distribution server called 'App Store'. When the users install and run the application, the application connects to the server of the advertisement agency, downloads various advertisement contents, and displays the advertisement contents to the user.

Obviously, the amount and level of information can be greatly reduced when compared with the Internet search result through a web browser. However, since the advertising agencies offer users various benefits in consideration of the advertisement provided by them By developing various business models, we are forming an advertising market through mobile terminals. Nonetheless, since the product or service information provided by these advertising service applications is very limited in the past, users still prefer information provided by a search site or portal on the Internet.

Therefore, although the ad platform based on the mobile terminal is very attractive, it is not activated much. In addition, the fact that the user has to work hard to execute the application every time to view the goods or service information also hinders the activation of the mobile advertisement.

[Related Technical Literature]

1. Advertisement system based on smartphone application (Korean Patent Publication No. 10-2013-0111912)

And an advertisement system based on a smart phone application that displays an advertisement on a lock screen or the like.

An object of the present invention is to provide an advertisement method using a lock screen of a mobile terminal capable of automatically displaying an advertisement related to a search term searched using a web browser of a mobile terminal on a lock screen.

Another object of the present invention is to provide a mobile terminal in which an advertisement method using a lock screen of the mobile terminal is performed, and a program distribution server in which a program for the advertisement method is stored.

According to another aspect of the present invention, there is provided an advertisement method using a lock screen of a mobile terminal, the method comprising: receiving, during a release mode of the mobile terminal, a raw query word from a user through a search window, Displaying a search result page in which information on the Internet is searched by a search word on a display unit; Wherein the search word collection unit of the mobile terminal extracts an indirect search word from the search result page, wherein the indirect search word is an extracted original search word obtained by decoding a search parameter read from an address window of the search result page; And displaying at least one advertising content associated with the indirect query on a lock screen during a lock mode of the ad handler of the mobile terminal.

According to an embodiment of the present invention, when the user selects one of the domains displayed on the search result page, if the web browser displays a page of the selected domain, Extracting the domain information from the address window; And providing the extracted domain information to the advertisement processing unit as the indirect search word.

Here, in the step of displaying the advertisement content, the advertisement processing unit may extract and display the advertisement content previously mapped with the domain.

According to an embodiment, the extracting step may be performed every time the step of displaying the search result page is performed to extract a plurality of indirect search words. In this case, the step of displaying the advertisement contents may display a plurality of advertisement contents related to the plurality of indirect search words, and display the advertisement contents in a reverse order of the indirect query extraction order.

The present invention is also applicable to a program distributing server and a program for allowing the computer to download the program when the mobile terminal accesses through the Internet, the computer having a computer-readable recording medium storing a program for performing the advertisement method .

According to the advertisement method of the present invention, when a user performs a search using a keyword associated with a specific product or service using a web browser of the mobile terminal, the user can select a product or service provided by the advertisement agency The advertisement for the service can be displayed through the lock screen.

In addition, the advertisement method of the present invention maps a specific domain to the advertisement contents, and if there is a user who visited the domain, the advertisement can be displayed on the user's terminal lock screen. For example, this method can map an arbitrary domain that is not directly related to a specific advertisement, thereby providing advertisers' advertisements to future prospective customers as well as current demand customers.

Therefore, even if the application provided by the advertisement agency is not executed separately, the user can view the advertisement of the advertisement of the advertiser connected to the advertisement agency, so that the accessibility to the advertisement can be greatly improved.

Such an advertisement method can increase the advertisement effect in that the user immediately recognizes the current interest field and displays the advertisement related thereto.

1 is a conceptual diagram of an advertisement system to which a mobile terminal of the present invention is connected,
2 shows a search result page of a web browser,
3 is a block diagram of a mobile terminal on which an advertising method of the present invention is performed,
4 is a flow chart provided in the description of the indirect query collection method of the present invention, and
5 is a flow chart provided in the description of a method of displaying advertisements on a lock screen.

BEST MODE FOR CARRYING OUT THE INVENTION The present invention will be described in more detail with reference to the drawings.

1, the mobile terminal 100 according to the present invention is connected to the advertisement management server 10, the program distribution server 30, various other search servers 50 and the like via the Internet 70 .

The advertisement management server 10 is an apparatus belonging to an area of an advertisement service provider that implements the advertisement method of the present invention and is provided with an advertisement database 11 to provide various advertisement contents to the user's mobile terminal 100. Hereinafter, the advertisement content may be simply referred to as " advertisement " if necessary.

Various types of advertisement contents to be provided to a user to be provided with a service are stored in the advertisement department 11. Such advertisement contents may be any kind of images, texts, video clips, or multimedia contents combined with them. An identifier is assigned to each of the advertisement contents stored in the advertisement division (11). In addition, at least one tag may be assigned to the advertisement content, and the advertisement may be extracted using the tag. For example, the tag may be assigned a specific domain address specified by the advertiser.

Meanwhile, the advertisement contents stored in the advertisement division 11 may be provided from a separate advertiser mobile terminal (not shown) or an advertiser server (not shown). In terms of the business model, these advertisers may correspond to the aforementioned advertisement service provider and the merchant who has an advertising contract.

The program distribution server 30 is a server for distributing a program while providing an Internet page known as an " App Store ", which is an application program for the method of the present invention to be described later, And a storage medium (31). The mobile terminal 100 can access the program distribution server 30 via the Internet 70 and download and install an application related to the method of the present invention.

The various search servers 50 have a separate search engine and provide a search window page to which the mobile terminal 100 can access. Google, Naver, Daum, and the like correspond to the search server 50. The mobile terminal 100 accesses the search server 50 through a web browser.

When a user connected through the mobile terminal 100 inputs a search word into a search window w1 of a search window page, the search server 50 drives a search engine to search for a search term among a variety of information existing on the Internet 70, And displays the collected information on the search result page again.

The search result page P shown in Fig. 2 displays the search result related to the search word wrapping input in the search window w1. At this time, in the address window w2 of the search result page P, A URL (Uniform Resource Locator) of the following form is displayed, including the parameters used in the search.

<Address Window Display URL>

? www.gggggg.co.kr/ search newwindow = 1 & site = & source = hp & ei = m3CEUo6SFoankAXviYGwDQ & q = Packaging Director & oq = & gs _l = mobile - gws - hp .1.0.41 l2 .0.0.0.7333. 1.0.0.1.1.0.0.0.0.0 .... 0 ... 1.c..31. mobile - gws - hp ..0.1.47. FKibLXOQth0

(2) Search parameters (underlined) are displayed together with (1) the domain address (www.gggggg.co.kr) of the search server 50, (2) Quot;).

The 'search parameter' is an encrypted parameter that is provided to the search engine 150 itself in order to collect web information related to the search word entered by the user in the search window w1. Encrypted code is included. The search engine uses the encrypted parameters to collect information related to the search term.

An indirect search term characteristic of the present invention is extracted from the encrypted search term code of the search parameters. The advertisement method of the present invention is performed based on the 'indirect search term'. Hereinafter, for the sake of convenience of explanation, a search word input by the user in the search window w1 is referred to as a 'original search word' in order to distinguish it from an indirect search word. Indirect search terms are described below again.

Referring to FIG. 3, the mobile terminal 100 corresponds to a mobile phone terminal known as a so-called 'smart phone' capable of accessing the Internet using a mobile communication or a wireless LAN interface. In addition to the functions of the present invention, Telephone function, camera function, position recognition, etc.). However, among these configurations, configurations that are not essential to the description of the present invention are not shown in the drawings and are not described.

The mobile terminal 100 includes a display unit 301, an input unit 303, a network interface unit 305, a memory 307, and a control unit 310 in order to perform a characteristic advertisement method of the present invention.

The display unit 301 is a device for displaying various information such as a LCD, an OLED and the like so that the user can visually recognize various information. The input unit 303 is a device for receiving a user's control command. For example, the display unit 301 and the input unit 303 are preferably provided in the form of a single touch screen.

The network interface unit 305 has a wireless interface such as a third generation or fourth generation mobile communication network such as Wideband Code Division Multiple Access (WCDMA) or Long Term Evolution (LTE) or a wireless LAN, The search server 150, the program distribution server 30, and the like. As in the case where information transfer between the advertisement management server 10, the search server 150, the program distribution server 30 and the like and the control unit 310 of the mobile terminal 100 is performed without passing through the network interface unit 305 Although described, this representation is merely for the sake of simplicity of explanation, and information is actually transmitted through the network interface unit 305 in practice.

The control unit 310 controls the overall operation of the mobile terminal 100 and specifically includes a mode control unit 311, a web browser 313, a search word collection unit 315, and an advertisement processing unit 317 ).

The control unit 310 may be interpreted as a configuration specifically installed for the present invention, but may be a configuration that is generally installed to perform a main or basic function (e.g., telephone, communication, etc.) of the mobile terminal 100. In the case where the control unit 310 is installed to perform the basic functions of the mobile terminal 100 as described above, the control unit 310 includes a processor chip, which is hardware that the mobile terminal 100 basically holds, (OS) that operates on the basis of an operating system (OS). In other words, a conventional terminal to which the present invention is not applied may also include a control unit 310.

In this case, the search word collection unit 315 and the advertisement processing unit 317 may be installed in an existing mobile terminal for the implementation of the present invention as an application which is software operating on the operating system program. In other words, when the search word collection unit 315 and the advertisement processing unit 317 of the present invention are installed in an existing terminal, the mobile terminal 100 becomes the present invention. The application may be a program recorded in a computer-readable storage medium 131 provided in the program distribution server 30. The mobile terminal 100 may access the program distribution server 30 through the Internet 150, And download and install the application. In this case, the search word collection unit 315 and the advertisement processing unit 317 may operate at any time in the mobile terminal 100, but may be called through a click operation of another program or user to start the operation.

The web browser 313 may also be installed in the mobile terminal 100 in the form of an application.

The mode control unit 311 controls the operation mode of the mobile terminal 100. The operation mode of the mobile terminal 100 includes a lock mode and an unlock mode, and may further include various other modes depending on the embodiment.

When the conventional mobile terminal enters the lock mode, a lock screen for releasing the lock mode is displayed, and the user can not input a control command other than the input for the lock mode release or the emergency operation . However, even when the mode control unit 311 enters the lock mode, the mobile terminal 100 of the present invention can display the advertisement contents related to the 'indirect search word' as described below.

The advertisement processing unit 317 basically receives a plurality of advertisement contents to be displayed to the user from the advertisement management server 10 and displays them to the user through the display unit 301. [ At this time, the advertisement processing unit 317 directly extracts the advertisement from the advertisement management server 10 based on the search word presented by the user.

In order to search for an advertisement, the advertisement processing unit 317 displays a separate advertisement-only search window so that a user can directly input an 'advertisement-search word' to directly search for advertisement contents related to the 'advertisement- do.

Alternatively, the advertisement processing unit 317 may select the advertisement content related to the indirect search word when the 'indirect search word' described below is received from the search word collection unit 315, Can be displayed on the lock screen when entering the lock mode. The present invention is different from the present invention in that when the conventional mobile terminal is in the lock mode, only the lock screen for releasing the lock mode is displayed and no input other than the input for the lock mode release or the emergency operation is received.

The search term collection unit 315 collects the indirect search term during the release mode. The indirect search word is not an 'advertisement-search word' directly input by the user to the advertisement processing unit 317 but is a search word collected by the search word collection unit 315 from the search result page P displayed by the web browser 313. An indirect query is the same text as a raw query. The search term collection unit 315 collects the indirect search term whenever the user drives the web browser 313 and connects to the search server 50 to confirm the search result (i.e., when the search result page is displayed). The collected indirect search words are stored in the built-in or external memory 307 in order.

Hereinafter, the indirect keyword collection method of the keyword search unit 315 and the advertisement content display method in the lock mode of the advertisement processing unit 317 will be described in detail with reference to FIGS. 4 and 5. FIG. First, with reference to FIG. 4, a method for collecting an indirect query performed in the release mode will be described.

&Lt; Search and Search Result Page Display: S401, S403 >

The advertising method of the present invention is performed based on an indirect query. First, when the user operates the web browser 313 to access the search server 50 and inputs a raw query word into the search window w1 to perform a search (S401), the search result page P And is displayed on the display unit 301 (S403).

&Lt; Indirect query retrieval: S405 to S409 >

If the search result page P for a specific search term is displayed on the display unit 301 in step S405, the search word collection unit 315 searches the URLs w2 of the search result page P for search parameters, (S405).

The search word collection unit 315 extracts an encrypted search word code included in the search parameters collected in step S405 and then decodes the search word code according to a coding algorithm of the search server 50 to extract an indirect search word. Therefore, the following relationship holds. [Raw query] → [encrypted code] → [indirect query] At this time, the raw query and the indirect query are the same (S407).

The search term collection unit 315 stores the extracted indirect search term in the built-in or external memory 307. [ As described above, the search term collection unit 315 extracts and sequentially stores the indirect search terms whenever the user confirms the search results using the original search term (i.e., when the search result page is displayed) (S409).

In this way, indirect search terms are collected.

Hereinafter, referring to FIG. 5, a description will be given of a method of displaying advertisement contents in the lock mode of the advertisement processing unit 317 based on an indirect search term.

<Collection of Indirect Search Terms: S501>

The search term collection unit 315 repeatedly performs the method described above with reference to FIG. 4 to provide at least one collected indirect search term to the advertisement processing unit 317.

<Lock screen display: S503, S505>

The advertisement processing unit 317 determines whether the current mode is the lock mode by determining the mode control state of the mode control unit 311 (S503). The user's touch operation is an operation for the user to touch the touch screen as the input unit 303 during the lock mode (S505).

<Extraction of indirect query related contents: S507>

When the lock screen is displayed, the advertisement processing unit 317 extracts the advertisement content related to the at least one indirect search word provided from the search term collection unit 315.

For example, if the user first searches for [Moving &amp; Packaging], then searches for [Interior], [Furniture], and finally searches for [Home Appliances], the advertisement processing unit 317 It is possible to extract only the advertisement contents related to the search term [appliance] or extract the advertisement contents with respect to all of the collected indirect search words.

Naturally, the advertisement processing unit 317 can request the advertisement management server 10 to receive the advertisement content related to the indirect search term, and the advertisement management server 10 can use the same tag as the indirect search term in the advertisement content stored in the advertisement database 11 And provides the extracted advertisement contents to the advertisement processing unit 317. [

<Display on the advertisement content lock screen: S509>

The advertisement processing unit 317 displays the extracted advertisement contents on the lock screen. If there is only one indirect search term collected, the advertisement content associated with the relevant indirect search term may be displayed according to known algorithms. For example, the user may view the advertisement content by a flicking operation that flips the page to display another page of the specific advertisement A or another advertisement B, for example.

If there are a plurality of indirect search terms collected, the advertisement processing unit 317 extracts the advertisement contents for all of the collected indirect search words, and then sequentially Can be displayed.

Therefore, in the example of S507 above, when the user calls the lock screen, the number of the advertisement contents related to [home appliance] is displayed first, the number of the advertisement contents for [furniture] is displayed next, The ad content for the last is displayed.

Meanwhile, according to the embodiment, even when there are a plurality of indirect search terms collected, the advertisement processing unit 317 can display only the advertisement contents for the indirect search word collected at the last (home appliance in the above example).

In this way, the advertisement method of the mobile terminal of the present invention is performed. Accordingly, the advertisement content related to the search word retrieved by the user through the web browser 313 can be displayed on the lock screen, thereby displaying the advertisement of interest of the user, thereby enhancing the advertisement effect.

<Other Embodiments>

The user can repeat the mode conversion between the lock mode and the release mode. In this case, a new indirect query may or may not be collected for each release mode.

The advertisement processing unit 317 can erase the indirect search term that has already displayed the advertisement content so that the advertisement content displayed on the lock screen is not repeated. In addition, the advertisement processing unit 317 can display the advertisement contents related to the latest indirect search words in a manner of adding the newly added indirect search words.

<Another Embodiment>

The above method is a method of extracting an indirect query word by reading a search parameter from the address window w2 of the search result page P of the web browser 313. [

On the other hand, the user can access a specific domain by clicking one of the search results displayed on the search result page (P). At this time, the user's domain access information is another means for confirming the user's interest.

According to another embodiment of the present invention, on the basis of this point, the domain information is collected as an indirect search term and connected to the advertisement. At this time, the advertisement content linked to the domain information is limited to the advertiser of the advertisement content that designates the domain. This method can be an approach for exposing an advertisement to an advertiser as well as a customer having a current demand depending on which domain is mapped to the advertisement content of the advertiser. For example, an advertiser, who is a [camera] vendor, maps a [travel agency] related domain, which is not directly related to the camera but is likely to be visited by a potential customer, to his / her ad content so that his / can do.

For this purpose, the search word collection unit 315 can read the domain information from the address window w2 of the corresponding domain page when the user visits the specific domain with the web browser 313. [ The user may directly input the corresponding domain into the address window w2 or access the specific domain by selecting one from the search result page P.

For example, suppose that a user accesses a domain of a 'Gana Travel Agency' from a search result obtained by inputting a raw search word [travel agency], the domain address of the 'Gana Travel Agency' (for example, www.ganada.co .kr). The search word collection unit 315 provides the collected domain information to the advertisement processing unit 317. In this case, the domain information becomes an indirect search word.

The advertisement processing unit 317 inquires the advertisement management server 10 of the advertisement content mapped to the domain information provided by the search word collection unit 315 as an indirect search word, and displays the advertisement content on the lock screen by the method shown in FIG. For this, the advertisement content stored in the advertisement database 11 of the advertisement management server 10 may be mapped with at least one domain information, and a tag may be attached. The mapping of the advertisement content and the domain information may be performed, for example, .

If the advertisement processing unit 317 extracts at least one advertisement content related to an indirect search term and at least one advertisement content related to the domain information, the indirect search term related advertisement content is displayed first and then the domain related advertisement content is displayed sequentially . However, according to an embodiment, the domain-related ad content may be displayed first and the indirect query-related ad content may be displayed.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is clearly understood that the same is by way of illustration and example only and is not to be construed as limiting the scope of the invention as defined by the appended claims. It will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the present invention.

Claims (7)

An advertisement method using a lock screen of a mobile terminal,
Displaying a search result page on the display unit, wherein the web browser of the mobile terminal receives a raw query word from a user through a search window and searches for information on the internet using the raw query word during a release mode of the mobile terminal;
Wherein the search word collection unit of the mobile terminal extracts an indirect search word from the search result page, wherein the indirect search word is an extracted original search word obtained by decoding a search parameter read from an address window of the search result page; And
Wherein the advertisement processing unit of the mobile terminal displays at least one advertisement content related to the indirect search word on a lock screen in a lock mode.
The method according to claim 1,
Extracting the domain information from the address window of the displayed domain page if the web browser displays a page of the selected domain as the user selects one of the domains displayed on the search result page; And
Wherein the search word collection unit provides the extracted domain information to the advertisement processing unit as the indirect search word.
3. The method of claim 2,
Wherein the advertisement processing unit extracts and displays advertisement contents previously mapped to the domain in the step of displaying the advertisement contents.
4. The method according to any one of claims 1 to 3,
Wherein the extracting step is performed every time the step of displaying the search result page is performed to extract a plurality of indirect search words,
Wherein the step of displaying the advertisement contents comprises displaying a plurality of advertisement contents related to the plurality of indirect search words in a reverse order of the indirect keyword extraction order.
An advertisement method using a lock screen of a mobile terminal,
The web browser of the mobile terminal accesses a domain selected by the user and displays a page of the domain during the release mode of the mobile terminal;
Wherein the search word collection unit of the mobile terminal extracts an indirect search word from the search result page, wherein the indirect search word is domain information read from an address window of the domain page; And
Wherein the advertisement processing unit of the mobile terminal displays at least one advertisement content related to the indirect search word on a lock screen in a lock mode.
And a computer-readable recording medium storing a program for performing operations of the search word collection unit and the advertisement processing unit of the advertisement method of claim 1, wherein the program can be downloaded when the mobile terminal accesses through the Internet A program distribution server.
1. A mobile terminal capable of accessing an advertisement management server connected to the Internet,
A web browser for inputting a raw query word from a user through a search window and displaying a search result page in which information on the Internet is searched by the raw search term on a display unit during a release mode;
Extracting an indirect search word from the search result page, wherein the indirect search word is a search word collection unit, which is the original search word extracted by decoding a search parameter read from an address window of the search result page; And
And an advertisement processing unit for displaying at least one advertisement content related to the indirect search word provided by the search word collection unit on the lock screen in the lock mode.

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