KR101692482B1 - Advertising Method of Mobile Device, the Mobile Device and Program Distributing Server therefor - Google Patents

Advertising Method of Mobile Device, the Mobile Device and Program Distributing Server therefor Download PDF

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Publication number
KR101692482B1
KR101692482B1 KR1020150064662A KR20150064662A KR101692482B1 KR 101692482 B1 KR101692482 B1 KR 101692482B1 KR 1020150064662 A KR1020150064662 A KR 1020150064662A KR 20150064662 A KR20150064662 A KR 20150064662A KR 101692482 B1 KR101692482 B1 KR 101692482B1
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advertisement
product
user
url
product information
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KR1020150064662A
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Korean (ko)
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KR20160131699A (en
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김정복
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주식회사 인라이플
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G06Q30/0256—User search
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0641—Shopping interfaces
    • G06Q30/0643—Graphical representation of items or shoppers

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  • General Business, Economics & Management (AREA)
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  • Marketing (AREA)
  • General Physics & Mathematics (AREA)
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  • Theoretical Computer Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

A method of advertising a mobile terminal, a mobile terminal for the method, and a program distribution server are disclosed. The advertisement method of the present invention suggests a method of collecting information about goods or the like searched by a user using a web browser without inserting a script into a web page displayed in a web browser of the mobile terminal. When various advertisement events occur using the product information collected through the method of the present invention, the possibility of purchasing can be increased by exposing the product advertisement retrieved immediately before by the user. Thus, according to the method of the present invention, a user can display a valid advertisement for an area of current interest.

Description

[0001] The present invention relates to a method of advertising a mobile terminal, a mobile terminal for the method, and a program distribution server,

The present invention collects information on a product or the like searched by a user using a web browser without including a script in a web page displayed in a web browser of the mobile terminal, To a mobile terminal and a program distribution server for a method of advertising the mobile terminal and a method thereof.

The so-called 'smart phone' refers to a multifunctional mobile communication terminal capable of performing various functions by installing various applications such as a computer, such as a computer, with enhanced Internet access function based on a mobile communication network or a wireless LAN. After the introduction of smartphones, users without any desktop computers or laptops could search the Internet instantly, regardless of location and time, to get the information they wanted and purchase their products online.

In the case of such a mobile terminal, as in Patent Application No. 10-2007-0099094, No. 10-2009-0050098, an advertisement for inserting an advertisement object such as a banner advertisement into a web page content The model is widely used.

In recent years, as a demand for a user target advertisement has increased, a user has collected information about a product searched for using a mobile web browser or the like, and then, using the collected product information, Is often used. Here, a conventional means for collecting information on products retrieved by a user is a script. The script is inserted into the web page displayed on the merchandise information site or the merchandise sale site and stored in the server of the corresponding site. The page into which the script is inserted is usually a web page that displays product information, and provides a product name, a product price, a product purchase method, and the like at the same time. Since each web page has a URL (URL) individually, the user can view the web page by accessing the corresponding URL.

When a user accesses the URL to view a specific merchandise page of the corresponding site by using a web browser of the mobile terminal in order to obtain or purchase information about the specific merchandise, the merchandise page into which the script is inserted is provided to the mobile terminal.

The script collects the product name, the product number, the sales amount, or the category (sneakers, mobile phones) of the product provided by the product page and provides it to the external advertisement server operated by the advertisement service company. Then, the advertisement server exposes the advertisement to the mobile terminal using the information according to various advertisement exposure algorithms. For example, when a user tries to view a newspaper article page of a press by using a web browser, the advertisement of the product that the user viewed immediately before is exposed based on the information collected by the script.

However, site operators are very negative about including scripts for other purposes in web pages that they provide to mobile terminals. Considering the fact that the traffic is slowed down as the script is inserted into the web page, and the security of the server becomes weak.

Traffic from a specific site is closely related to the number of visitors to that site. When traffic drops, the number of users tends to decrease, which is more noticeable on mobile. When a web page of a specific site contains a script for various purposes, the capacity of the web page must be increased. In contrast to the case where the script is not used, the traffic speed drops.

Above all, if the web page itself has a script, there may be problems in security of the site server. Since the script collects specific information and provides it to the outside world, when a script is included in a web page provided by a specific site, the site server performs an external malicious hacking , And the server of the site is vulnerable to external attack easily.

[Related Technical Literature]

1. Advertisement system based on smartphone application (Korean Patent Publication No. 10-2013-0111912)

An object of the present invention is to collect information on a product or the like searched by a user using a web browser without including a script in a web page displayed in a web browser of the mobile terminal, And a target advertisement of the mobile terminal.

According to another aspect of the present invention, there is provided a method of advertising a mobile terminal, the method comprising: when a web browser has a search event for searching for product information according to a user's request, (URL) of a web page currently being accessed, and if the URL confirmed in the first step is a product page of the product information site, the product information collecting unit reconnects to the URL, A second step of downloading data of a page and collecting user search-product information, wherein the user search-product information includes a product name and a product price; and a third step of, when an advertisement event to be exposed to a user occurs, A third step of creating advertisement contents to be displayed to the user using the user search-product information and exposing the advertisement contents to the user . Meanwhile, the second step is preferably performed when the goods information site is a goods page of the goods information site pre-registered by the advertiser.

According to an embodiment of the present invention, the user search-product information extracted from the downloaded web page data in the second step may include a URL of a product image. In this case, the advertisement processing unit of the third- The user can access the product image URL to download the product image and include the product image in the advertisement content.

According to another embodiment, a code indicating the product page is inserted in the URL of the product page of the product information site. In this case, the product information collecting unit of the second step may analyze the pattern of the UAL to determine that the UAL identified in the first step is the UAL of the product page when the UAL includes the code.

Meanwhile, the present invention provides a computer-readable recording medium storing a program for performing operations of the product information collecting unit and the advertisement processing unit of the advertisement method, and when the mobile terminal accesses through the Internet, the program is downloaded To the program distribution server and its programs.

The present invention also extends to a mobile terminal including a web browser, a product information collecting unit, and an advertisement processing unit for performing the above operation.

According to the advertisement method of the present invention, even if a specific site does not include a conventional script in a web page provided to a user mobile terminal, the user can collect information about a specific product or service searched using a web browser can do. Therefore, according to the present invention, it becomes possible to target advertisements centered on products that the user intends to purchase or interested in. These advertising methods can instantly identify the user's current interests and re-expose the product to increase the user's purchase rate and increase the effectiveness of the advertisement.

Since the external script is not included in the web page for collecting the product information, the problem of lowering the traffic speed due to the inclusion of the script in the web page is not fundamentally caused, and further, the structural weakness of the script included in the web page is utilized A malicious hacking attack is basically blocked.

1 is a conceptual diagram of an advertisement system to which a mobile terminal of the present invention is connected,
Figure 2 is a block diagram of a mobile terminal on which an advertising method of the present invention is performed;
FIG. 3 illustrates an example of an advertisement content generated according to the advertisement method of the present invention, and FIG.
4 is a flowchart provided in the explanation of the advertising method of the mobile terminal of the present invention.

BEST MODE FOR CARRYING OUT THE INVENTION The present invention will be described in more detail with reference to the drawings.

1, the mobile terminal 100 of the present invention includes an advertisement management server 10, a program distribution server 30, various other goods information servers 50, and the like, and an Internet 70 Lt; / RTI >

The advertisement management server 10 is an apparatus belonging to an area of an advertisement service provider that implements the advertisement method of the present invention. The advertisement management server 10 receives exposure information and the number of times of the advertisement performed by the present invention from the mobile terminal 100, Settlement, and so on. The advertisement management server 10 may provide images, moving images, and other advertisement contents to the mobile terminal 100 as needed.

The program distribution server 30 is a server for distributing a program while providing an Internet page known as an " App Store ", and is a computer readable medium having stored thereon various advertisement applications for the mobile terminal 100 And a storage medium (31). The mobile terminal 100 may access the program distribution server 30 via the Internet 70 and download and install an application for performing the method of the present invention.

The product information server 50 constructs a web site for providing or selling information on various goods and provides a web page (for example, a web page related to product sale) to the mobile terminal 100. For example, it may be a market site such as Amazon, G-market, 11th Avenue, or a specialty shopping mall that deals only with a specific product, as well as a price comparison site and a specific merchandise information site.

In the advertisement method of the present invention, a user accesses a web site provided by the goods information server 50 using the mobile terminal 100 and searches for a specific product name, a product price, etc. from a web page provided by the corresponding web site Collects the product name and the product price information, and provides advertisement of the product unit. Therefore, it suffices that the product information server 50 provides a web page that provides information such as a product name, a product price, and the like regardless of the format.

Furthermore, according to the embodiment of the present invention, among all product information sites of this type, a site registered by an advertiser (hereinafter referred to as a 'registered product information site' It can become the product information site.

Referring to FIG. 2, the mobile terminal 100 corresponds to a mobile phone terminal known as a so-called 'smart phone' capable of accessing the Internet using a mobile communication or a wireless LAN interface. In addition to the functions provided by the present invention, Telephone function, camera function, position recognition, etc.). However, among these configurations, configurations that are not essential to the description of the present invention are not shown in the drawings and are not described.

The mobile terminal 100 includes a display unit 201, an input unit 203, a network interface unit 205, a memory 207, and a control unit 210 in order to perform a characteristic advertisement method of the present invention.

The display unit 201 is a device for displaying various information such as a LCD, an OLED and the like so that the user can visually recognize various information. The input unit 203 is a device for receiving a user's control command. For example, it is preferable that the display unit 201 and the input unit 203 are provided in the form of a single touch screen.

The network interface unit 205 has a wireless interface such as a third generation or fourth generation mobile communication network such as Wideband Code Division Multiple Access (WCDMA) or Long Term Evolution (LTE) or a wireless LAN, The program distribution server 30, the commodity information server 50, or the like through the Internet. The information transfer between the advertisement management server 10, the goods information server 50 or the program distribution server 30 and the control unit 210 of the mobile terminal 100 is performed without passing through the network interface unit 205 , This representation is merely for simplicity of explanation, and information is actually transmitted through the network interface unit 205 in practice.

The memory 207 stores user search-product information, various advertisement data collected based on user search-product information, and the like. Here, the user search-product information will be described below again as the product information collected by the product information collecting unit 213 described below. The advertisement data may correspond to an image for commercial advertisement, a moving image, other multimedia, and the like.

In addition, a database (207a) for the web browser 211 described below is stored and managed in the memory (207).

The control unit 210 controls the overall operation of the mobile terminal 100 and includes a web browser 211, a product information collecting unit 213, an advertisement processing unit 215, and at least one And an additional function application 217.

The control unit 210 may be interpreted as a configuration specifically installed for the present invention, but may be a configuration that is generally installed to perform a main or basic function (e.g., telephone, communication, etc.) of the mobile terminal 100. [ In the case where the controller 210 is installed to perform the basic functions of the mobile terminal 100, the controller 210 includes a processor chip, which is hardware that the mobile terminal 100 basically holds, (OS) that operates on the basis of an operating system (OS).

In this case, the product information collecting unit 213 and the advertisement processing unit 215 may be installed in an existing mobile terminal for implementing the present invention as an application that is software operating on the operating system program. In other words, when the product information collecting unit 213 and the advertisement processing unit 215 of the present invention are installed in an existing terminal, the mobile terminal 100 becomes the present invention. The application may be a program recorded in a computer-readable storage medium 131 provided in the program distribution server 30. The mobile terminal 100 may access the program distribution server 30 through the Internet 150, And download and install the application. The product information collecting unit 213 and the advertisement processing unit 215 may be installed separately or may be installed as a single program that performs the functions of the product information collecting unit 213 and the advertisement processing unit 215. [

On the other hand, a web browser 211 and various additional function applications 217 that can access various servers and web pages having a URL on the Internet 70 may be installed in the mobile terminal 100 in the form of an application .

The product information collecting unit 213 manages the information on the 'registered product information site' by the advertiser, (2) whenever the 'search event' occurs in the web browser 211 according to the search of the user , Accesses the web browser database 207a to extract the URL information currently accessed by the user and confirms whether the URL currently accessed by the user is a web page of the registered product information site and a 'product page' If so, collect the URL (URL).

Here, the 'search event' of the web browser 211 is an event in which the user changes the web page displayed on the display unit 201 by performing an action such as moving to a specific site or web page by using the web browser 211 , And the web browser 211 provides these events to the product information collecting unit 213 in real time according to the function setting.

The web browser database 207a is a database managed by the web browser 211 itself, and stores a bookmark or access history information in which URL information accessed by a user is stored. If necessary, the product information collecting unit 213 may request the user to access the web browser DB 207a and receive the user agreement.

The product page means a web page in which product information is started from the web page of the 'registered product information site', and the web page in which the product information is not started is not an object of collection.

The product information collecting unit 213 can check the URL list stored in the web browser database 207a every time a search event is provided in real time from the web browser 211. In this case, It may be sufficient to check only the URL (URL) information. The product information collecting unit 213 collects the URL if the latest latest web page is a web page of the 'registered product information site' and a 'product page'.

Thereafter, the product information collecting unit 213 reconnects to the collected web page URL (URL) to collect user search-product information. The user search-product information includes a product name, a product price, a product brand, a URL of a product image, a product category, and the like.

For example, suppose that a user accesses' Gmarket 'which is a' registered product information site 'and searches for a running shoe of a specific brand A'. The actual web browser 211 accesses the URL of the web page including the running article information of the brand A or the purchase related information in accordance with the control (click, enter key input, etc.) of the user and downloads the page data related to the running of the brand A And displays it through the display unit 201. At this time, the web browser divisions 207a store the URL of the web page for sale of the brand A running shoes displayed on the display unit 201, and the web browser 211 transmits a search event to the product information collecting unit 213 to provide.

Upon receipt of the search event, the product information collecting unit 213 collects the corresponding URL (URL) information from the web browser database 207a and then accesses the URL to download the web page data. The product information collecting unit 213 extracts user search-product information such as a product name, a product price, a URL of a product image, a product category, and the like from the downloaded web page data. In the case of the URL of the product image, the product information collecting unit 213 accesses the URL of the product image, downloads the corresponding product image, and stores the product image.

Since the method of collecting the user search-product information of the product information collecting unit 213 is not a method of including the script in the web page, there is no need to worry about traffic reduction or security problem due to the insertion of the script in the web site.

The product information collecting unit 213 can collect and manage a plurality of user search-product information while repeatedly performing the process from the reception of the search event to the user search-product information collection.

The advertisement processing unit 215 generates advertisement contents to be displayed to the user on the basis of the 'user search-product information' collected by the product information collecting unit 213, and when the advertisement event occurs, And display the advertisement. An advertisement event refers to an event that exposes an advertisement according to a predetermined algorithm in the advertisement processing unit 215 or other additional function application 217, in the web browser 211.

The advertisement processing unit 215 may expose an advertisement to a user by providing a platform for advertisement display and may expose the advertisement to various areas (a lock screen, etc.) of the mobile terminal 100. According to the embodiment, the advertisement processing unit 215 may provide the advertisement content according to the request of the additional function application 217, so that the additional function application 217 displays the advertisement content

When the advertisement processing unit 215 generates an advertisement (or an advertisement content), the advertisement processing unit 215 generates various forms according to the type and size of the exposed advertisement. For this, the advertisement processing unit 215 is provided with various types of advertisement templates. The advertisement processing unit 215 combines the user search-product information with the advertisement template corresponding to the predetermined advertisement area as a basic frame, Is automatically generated and displayed.

For example, the advertisement processing unit 215 may automatically generate advertisement contents in the form of a multi-media including user search-product information as shown in FIG. According to the embodiment, it is possible to automatically insert a logo of a pre-owned brand or a vendor using the product brand information.

3 is a popup advertisement content 301 in the form of a rectangular window displayed on the display unit 201. The popup advertisement content 301 includes a trademark brand logo, a merchandise store logo window 303, a merchandise image window 305, A window 307 to be displayed is displayed. In addition, the product web page URL (URL) is linked to the entire advertisement content, and when the user clicks the advertisement content, the user can display the product page originally searched again.

Hereinafter, an advertising method of the present invention will be described with reference to FIG.

<Registered product information site management: S401>

The product information collecting unit 213 (1) manages information on the 'registered product information site' by the advertiser. As described above, the product information collecting unit 213 sets and registers a site for collecting product information according to an advertisement contract with an advertiser.

<User Search - Product Information Collection: S403 ~ S411>

&Lt; S403, S405 >

Every time a 'search event' occurs in which a web page displayed on the display unit 201 is changed as a user searches for a plurality of sites using the web browser 211, the web browser database 207a stores a URL URL) is recorded, and the product information collecting unit 213 receives the search event occurrence information from the web browser 211 in real time (S403).

If the search event is received, the web browser unit 207a is accessed to inquire the latest web page URL (URL) among the web page URLs recorded in the web browser database 207a (S405).

&Lt; Confirmation whether the web page to which the user is connected is the page of the registered product information site: S407 >

The product information collecting unit 213 confirms whether or not the product information site is the web page of the goods information site registered with the URL (URL) searched by the web browser database 207a according to the search event. If the URL is not the web page of the registered product information site, the product information collecting unit 213 returns to step S403 and waits for a new search event.

<Confirm whether the product page is: S409>

If it is determined in step S407 that the web page viewed in step S405 is a web page of a registered product information site, it is checked whether the web page is a 'product page'.

The confirmation of the product page is performed through the analysis of the product page URL (URL) pattern of the registered product information site. Each site has a pattern for setting a web page URL (URL) that they provide, and a code indicating that the product page is inserted in the product page URL (URL) of the product information site. The product information collecting unit 213 can determine a web page as a product page when a code on the code list is inserted into a specific web page by holding a list of codes inserted only on the product page.

If the web page is not a product page, the product information collection unit 213 returns to step S403 to wait for a new search event.

<Search for users in case of product page of registered site - Collecting product information: S411>

As a result of the determination in steps S407 and S409, if the user is currently searching for a merchandise page of the merchandise information site in which the web page is registered, the merchandise information collector 213 accesses the corresponding web page URL (URL) . The product information collecting unit 213 extracts user search-product information such as a product name, a product price, a URL of a product image, a product category, and the like from the downloaded web page data. In the case of the URL of the product image, the product information collecting unit 213 accesses the URL of the product image, downloads the corresponding product image, and stores the product image.

&Lt; Create ad content according to advertisement event: S413 >

After the product information collecting unit 213 collects the user search-product information, when the advertisement event occurs, the advertisement processing unit 215 generates the advertisement content as shown in FIG. The advertisement processing unit 215 selects one of the various advertisement templates stored in advance and automatically arranges a product name, a product price, an advertisement image, and the like according to a predetermined algorithm to generate advertisement contents as shown in FIG. If necessary, a previously stored logo image may be arranged based on the product brand.

Since the feature of the present invention is characterized by a method of collecting product information related to an advertisement, there is no particular limitation on how the collected advertisement is exposed in a certain manner.

For example, the advertisement processing unit 215 may generate the advertisement content at the time of displaying the advertisement to the user, or may generate and store the advertisement content in advance. These generation points can be varied in various ways depending on various considerations. It may also be a time when a request for another supplementary function application 217 that has been agreed to be exposed by receiving an advertisement under a separate contract.

Similarly, whether the advertisement is exposed on the screen provided by the advertisement processing unit 215 itself or on the screen provided by the additional function application 217, the exposure method can be variously set according to various algorithms .

The additional function application 217 provides various services individually tailored to the user by using the resources of the mobile terminal 100. However, according to the embodiment, the additional function application 217 may transmit a product advertisement provided by the advertisement processing unit 215 to a part of the service screen Can be exposed. For example, a program providing subway information, a program providing a game program, a messenger function, and the like may expose product advertisements provided by the advertisement processing unit 215 to a part of the service screen based on the advertisement contract.

<Examples>

The advertisement processing unit 215 provides the contents of the event to the advertisement management server 10 and performs settlement of the advertisement cost with the advertiser when the advertisement event such as the number of times of the advertisement exposure or the click of the advertisement content of the user occurs.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is clearly understood that the same is by way of illustration and example only and is not to be construed as limiting the scope of the invention as defined by the appended claims. It will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the present invention.

Claims (6)

A method of advertising a mobile terminal,
A first step of the merchandise information collecting unit accessing the Web browser database (DB) and confirming the URL (URL) of the currently accessed web page when the web browser has a retrieval event for retrieving the merchandise information according to the user's request ;
Wherein the product information collecting unit reconnects to the URL and downloads data of the web page to collect user search product information when the goods checked in the first step is a product page of the product information site, The product information includes a product name and a product price; And
And a third step of generating advertisement contents to be displayed to the user using the user search-product information and exposing the advertisement contents to the user when an advertisement event to be displayed to the user occurs,
The advertisement processing unit may include various types of advertisement templates. The advertisement processing unit may include an advertisement template corresponding to the advertisement area in which the advertisement content is to be displayed, To the mobile terminal.
The method according to claim 1,
In the second step, the user search-product information extracted from the downloaded web page data includes the URL of the product image,
Wherein the advertisement processing unit accesses the product image URL according to the advertisement event to download the product image and include the product image in the advertisement content in the third step.
The method according to claim 1,
Wherein the second step is performed when the merchandise information site is a merchandise page of a merchandise information site previously registered by an advertiser.
4. The method according to any one of claims 1 to 3,
A code indicating a product page is inserted into the URL of the product page of the product information site,
Wherein the goods information collecting unit analyzes the pattern of the bundle and determines that the bundle identified in the first step is a bundle of the product page when the bundle includes the code. Advertising methods.
There is provided a computer-readable recording medium storing a program for performing operations of the product information collecting unit and the advertisement processing unit of the advertisement method of claim 1, and capable of downloading the program when the mobile terminal accesses through the Internet Characterized by a program distribution server.
In a mobile terminal,
(URL) of a corresponding web page is recorded in a web browser database (DB) whenever a web page is changed while displaying various web pages through a display unit by accessing an internet site according to a user's request, browser;
When the search event is received from the web browser, the user accesses the web browser database to inquire the URL, and if the URL is a product page of the goods information site, the user accesses the URL again to download the data of the web page, Product-information collection means for collecting search-product information, wherein the user search-product information includes a product name and a product price; And
And an advertisement processing unit for generating advertisement contents to be displayed to a user using the user search-product information and exposing the advertisement contents to a user when an advertisement event to be displayed to a user occurs,
The advertisement processing unit may include various types of advertisement templates. The advertisement processing unit may include an advertisement template corresponding to the advertisement area in which the advertisement content is to be displayed, To the mobile terminal.
KR1020150064662A 2015-05-08 2015-05-08 Advertising Method of Mobile Device, the Mobile Device and Program Distributing Server therefor KR101692482B1 (en)

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