CN113763009A - Picture processing method, picture skipping method, device, equipment and medium - Google Patents
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Abstract
The embodiment of the invention discloses a picture processing method, a picture skipping method, a device, equipment and a medium, wherein the picture processing method comprises the following steps: respectively determining the positions of at least two different articles included in a single original advertisement creative picture in the original advertisement creative picture; and adding a matched merchant detailed page address for each article according to the position, and obtaining a processed advertising creative image, so that when a trigger instruction of a target article in a single advertising creative image is received, skipping to a merchant detailed page corresponding to the target article is carried out. Through the technical scheme of the embodiment of the invention, the user can jump to the merchant detailed page corresponding to the clicked item through one-time clicking operation, the user operation is simplified, the operation link of the user is shortened, the operation efficiency of the user is improved, and the conversion rate of the advertisement creative picture is improved.
Description
Technical Field
The embodiment of the invention relates to the technical field of advertisements, in particular to a picture processing method, a picture skipping device, electronic equipment and a storage medium.
Background
Currently, many merchants choose to market their own products on large media platforms in order to increase sales. The sales promotion of the commodities of the merchants on each large media platform needs to be realized through a special advertising system. Specifically, a specific media platform applies for accessing an advertisement system, and the advertisement system allocates an advertisement interface and a channel mark for the specific media platform. When a user browses the specific media platform, the specific media platform requests an advertisement to an advertisement system through the advertisement interface and the channel mark, and the advertisement system returns the advertisement (the advertisement form comprises pictures and videos) and a jump address corresponding to the advertisement to the specific media through the advertisement interface according to the channel mark. The specific media displays the advertisements, when a user clicks the displayed advertisements, the user jumps to the jump address corresponding to the advertisements, the specific media displays the jumped landing pages, and the user completes subsequent browsing and ordering operations, so that the conversion of the advertisements is completed.
In the process of implementing the invention, the inventor finds that at least the following problems exist in the prior art:
the current large-image advertisement usually contains many commodities, but the landing page corresponding to the large-image advertisement is a commodity activity set (for example, 99 yuan 10 books, and the landing page is a commodity list of a hundred books). In such a scenario, some users are likely to be interested in only one target product, and in order to purchase the target product, the users need to click the advertisement map to reach the landing page, search for their favorite target product from the hundreds of products displayed in the landing page, and then click the target product to enter the detailed page of the target product, thereby performing a purchase operation. Obviously, the operation link of the user is longer, which is not beneficial to improving the conversion rate of the advertisement.
Disclosure of Invention
The embodiment of the invention provides a picture processing method, a picture skipping device, electronic equipment and a storage medium, which achieve the purpose of directly skipping to a merchant detailed page corresponding to a single target object in an advertisement creative picture, simplify user operation and are beneficial to improving advertisement conversion rate.
In a first aspect, an embodiment of the present invention further provides an image processing method, where the method includes:
respectively determining the positions of at least two different articles included in a single original advertisement creative picture in the original advertisement creative picture;
and adding a matched merchant detailed page address for each article according to the position, and obtaining a processed advertising creative image, so that when a trigger instruction of a target article in a single advertising creative image is received, skipping to a merchant detailed page corresponding to the target article is carried out.
In a second aspect, an embodiment of the present invention provides a picture skipping method, where the method includes:
when a setting instruction is detected, displaying an advertisement creative picture;
when a trigger instruction of a target article in the advertisement creative picture is received, skipping to a merchant detailed page corresponding to the target article;
the single advertisement creative picture comprises at least two different articles, and the different articles correspond to different merchant detailed pages respectively.
In a third aspect, an embodiment of the present invention further provides an image processing apparatus, where the apparatus includes:
the system comprises a determining module, a judging module and a display module, wherein the determining module is used for respectively determining the positions of at least two different articles contained in a single original advertisement creative picture in the original advertisement creative picture;
and the adding module is used for adding a matched merchant detailed page address for each article according to the position to obtain the processed advertising creative image so as to jump to the merchant detailed page corresponding to the target article when a trigger instruction of the target article in a single advertising creative image is received.
In a fourth aspect, an embodiment of the present invention further provides a picture skipping apparatus, where the apparatus includes:
the display module is used for displaying the advertisement creative picture when the set instruction is detected;
the skipping module is used for skipping to a merchant detailed page corresponding to the target object when a triggering instruction of the target object in the advertisement creative picture is received;
the single advertisement creative picture comprises at least two different articles, and the different articles correspond to different merchant detailed pages respectively.
In a fifth aspect, an embodiment of the present invention further provides an electronic device, where the electronic device includes:
one or more processors;
a memory for storing one or more programs;
when executed by the one or more processors, cause the one or more processors to implement the picture skipping method steps and the picture processing method steps as provided by any of the embodiments of the present invention.
In a sixth aspect, an embodiment of the present invention further provides a computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements the steps of the picture skipping method and the steps of the picture processing method provided in any embodiment of the present invention.
The embodiment of the invention has the following advantages or beneficial effects:
the positions of at least two different articles included in a single original advertisement creative picture in the original advertisement creative picture are respectively determined; adding a matched merchant detailed page address for each article according to the position, and obtaining a processed advertising creative image, so that when a trigger instruction of a target article in a single advertising creative image is received, skipping to a merchant detailed page corresponding to the target article is carried out; the method and the device have the advantages that the user can jump to the detailed business page corresponding to the clicked item through one-time clicking operation, so that the user operation is simplified, the operation link of the user is shortened, the operation efficiency of the user is improved, and the conversion rate of the creative pictures of the advertisement is improved.
Drawings
Fig. 1 is a flowchart of a picture processing method according to an embodiment of the present invention;
FIG. 2 is a schematic diagram of a schematic architecture of a target detection neural network model, fast-RCNN, according to an embodiment of the present invention;
FIG. 3 is a schematic diagram of a process for capturing an image of an item from an original advertising creative picture according to an embodiment of the present invention;
FIG. 4 is a schematic diagram of a stitched advertising creative picture in accordance with an embodiment of the present invention;
fig. 5 is a flowchart illustrating another picture processing method according to an embodiment of the present invention;
FIG. 6 is a flow chart illustrating an off-site media requesting an advertisement from an advertisement system according to an embodiment of the present invention;
fig. 7 is a flowchart of a picture skipping method according to a second embodiment of the present invention;
fig. 8 is a schematic structural diagram of a picture processing apparatus according to a third embodiment of the present invention;
fig. 9 is a schematic structural diagram of a picture skipping apparatus according to a fourth embodiment of the present invention;
fig. 10 is a schematic structural diagram of an electronic device according to a fifth embodiment of the present invention.
Detailed Description
The present invention will be described in further detail with reference to the accompanying drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the invention and are not limiting of the invention. It should be further noted that, for the convenience of description, only some of the structures related to the present invention are shown in the drawings, not all of the structures.
Example one
Fig. 1 is a flowchart of a picture processing method according to an embodiment of the present invention, which provides a scheme for processing an original advertisement creative picture (where multiple items in the original advertisement creative picture correspond to a same jump address, generally, jump addresses of list pages of multiple items, and a user needs to perform further item screening and clicking operations on the list pages to enter a merchant detailed page of a specific item), so that each item in the processed advertisement creative picture corresponds to a jump address of the merchant detailed page, and when one item is clicked, the process jumps directly to the merchant detailed page corresponding to the clicked item instead of jumping to a list page composed of multiple items.
Referring to fig. 1, the image processing method provided in this embodiment specifically includes the following steps:
Wherein the original advertisement creative picture refers to an advertisement creative picture already stored in an existing advertisement creative library of the advertisement system. A plurality of articles in the original advertisement creative picture correspond to the same jump address, which is usually the jump address of a plurality of article list pages, no matter which article in the original advertisement creative picture is clicked by a user, the user jumps to the list page comprising a plurality of articles, the user needs to further perform article screening and clicking operation on the list page to enter the detailed business page of the specific article, and then purchase operation of the specific article is realized, therefore, the original advertisement creative picture has the problem of longer user operation link, and the conversion rate of the advertisement creative picture is not favorably improved. In view of the problem, the picture processing method provided in this embodiment is intended to add a corresponding merchant detail page skip address for each item in the original ad creative picture, and when a user clicks a target item in the ad creative picture, the user directly skips to the merchant detail page corresponding to the target item instead of skipping to a list page including a plurality of items, so that an operation link of the user is shortened, and the conversion rate of the ad creative picture is improved.
Illustratively, the separately determining the positions of at least two different articles included in a single original ad creative picture in the original ad creative picture comprises:
determining the vertex coordinates of the rectangular area where each article is located through a pre-trained target detection neural network model;
and determining the position of each article in the original advertising creative picture according to the vertex coordinates.
The target detection neural network model may specifically be fast-RCNN, and the schematic structural diagram of a target detection neural network model fast-RCNN shown in fig. 2 may be referred to correspondingly, where the input of the model is an original advertisement creative picture with a size of P × Q, the fast-RCNN scales the input original advertisement creative picture to a preprocessed picture with a size of M × N, and then inputs the preprocessed picture with the size of M × N to a convolution module Conv layers, where the convolution module Conv layers include convolution layer Conv, activation function layer relu, and pooling layer pooling; after being processed by a convolution module Conv layers, respectively generating different types of offsets and calculating candidate regions propassals through convolution processing of an RPN (Region selection network) layer; and the ROI (Region Of Interest) Pooling layer extracts the candidate Region prosals features from the feature picture features maps by using the candidate Region prosals, and sends the candidate Region prosals features to the subsequent full link layer and the classification softmax network for classification.
Specifically, the original advertisement creative picture of the advertisement system is used as a training sample, and a neural network model fast-RCNN is trained until the neural network model fast-RCNN can identify all articles in the advertisement creative picture. Inputting an original advertisement creative picture to be processed into a trained neural network model, namely, fast-RCNN, identifying an article in the original advertisement creative picture by the neural network model, if the original advertisement creative picture does not contain the article, returning a message of failed identification, and if the original advertisement creative picture contains only one article, writing the original advertisement creative picture into a single-image creative advertisement creative library; if a plurality of articles exist in the original advertisement creative image, the image information is stored in a Map structure, wherein key is the specification sku corresponding to the identified article, and value is the vertex coordinate of the identified article image.
And 120, adding a matched merchant detailed page address for each item according to the position, and obtaining a processed advertising creative picture, so that when a trigger instruction of a target item in a single advertising creative picture is received, skipping to a merchant detailed page corresponding to the target item is carried out.
Illustratively, the adding a matched merchant detailed page address for each item according to the position to obtain a processed advertising creative picture comprises:
respectively cutting the at least two different articles according to the positions to obtain at least two article images;
adding a matched quotient detail page address for each article image to obtain at least two processed article images;
and splicing the at least two processed article images based on the positions to obtain a processed advertisement creative picture, wherein the pattern of the processed advertisement creative picture is the same as that of the original advertisement creative picture.
Further, the cutting the at least two different articles according to the position to obtain at least two article images includes:
reading a picture file storing at least one original advertisement creative picture to generate a file input stream;
generating a picture object in a memory according to the file input stream;
setting a vertex coordinate for the picture object according to the position;
intercepting a local image from an original advertisement creative picture according to the vertex coordinates;
generating the item image based on the partial image and the picture object.
Specifically, the original ad creative picture is cut into scattered picture elements (i.e., local images) according to vertex coordinates by using a Java self-contained Image tool, and the specific flow is as follows:
1) reading a picture File by using Java-File, and generating a File input stream;
2) reading a file input stream by using Java-ImageIo, and forming a picture object in a memory;
3) using a Java-DestImageSize tool to specify the vertex coordinates of an article in the picture object;
4) intercepting a corresponding small graph by using a Java-Graphics tool;
and the step 3) and the step 4) are circulated until all the article images in the original advertisement creative picture are intercepted. Correspondingly, a schematic process diagram for capturing an article image from an original advertisement creative image shown in fig. 3 may be referred to, where the original advertisement creative image includes three articles, which are a first article 311, a second article 312, and a third article 313, and a picture File is read by using Java-File to generate a File input stream, and a picture object is formed in an internal memory by using Java-ImageIo to read the File input stream; the vertex coordinates of the third object 313 in the picture object are specified by using a Java-DestImageSize tool, namely the vertex coordinates of the third object 313 are the vertex coordinates of the picture object in the memory, and the corresponding small picture 313 is cut out by using a Java-Graphics tool. The above process is repeated until the corresponding thumbnails of first item 311, second item 312, and third item 313 are obtained, respectively.
Further, after the item image corresponding to each item is obtained, a jump address (i.e. landing page address) of the merchant detail page is added for each item, so that when a user clicks a specific item, the user can directly jump to the merchant detail page corresponding to the clicked item. Specifically, a supplier detailed page skip address is added for each article through HTML, then the article images positioned in the same original advertisement creative picture are spliced together according to the vertex coordinates of each article image, the spliced picture style is consistent with the original advertisement creative picture style, as shown in a schematic diagram of a spliced advertisement creative picture in figure 4, all articles are visually positioned in the same advertisement creative picture, and a user cannot perceive that the advertisement creative picture is a plurality of pictures spliced together by a plurality of article images.
Further, the method further comprises: and storing the processed advertisement creative picture to a multi-picture advertisement creative library, wherein each single advertisement creative picture in the multi-picture advertisement creative library comprises at least two different articles, and the different articles correspond to different merchant detailed pages respectively, so that when an advertisement system receives a large-size advertisement request sent by a media platform, the advertisement system screens the multi-picture advertisement creative picture matched with the media platform from the multi-picture advertisement creative library.
The technical solution of this embodiment is based on the above embodiment, and a scheme for processing an original advertisement creative picture is provided, so that each item in the processed advertisement creative picture corresponds to a jump address of a merchant detailed page, thereby realizing that when one item is clicked, the jump is directly to the merchant detailed page corresponding to the clicked item, rather than to a list page composed of a plurality of items. Specifically, the positions of at least two different articles included in a single original advertisement creative picture in the original advertisement creative picture are respectively determined; and adding matched merchant detailed page addresses for each article according to the positions to obtain processed advertisement creative pictures, and storing the processed advertisement creative pictures to a multi-image advertisement creative library of an advertisement system.
On the basis of the technical solution of the above embodiment, refer to a flow diagram of another picture processing method shown in fig. 5, which specifically includes an identification stage, a cutting and filling stage, and an integration stage. In the identification stage, the original advertisement creative picture is input to a target detection model Faster-rcnn, and the number of commodities in the original advertisement creative picture and the vertex coordinates of each commodity are identified through the target detection model; through the identification of a target detection model, if only one commodity is determined in the original advertisement creative picture, writing the original advertisement creative picture into a single-picture advertisement creative library of an advertisement system; if the original advertisement creative picture is determined to have a plurality of commodities, outputting the vertex coordinates of each commodity. In the cut and fill stage, the original advertisement creative picture is read by using Java-ImageIo, then the picture is cut by using a Java-Graphics tool according to the vertex coordinates of each commodity output in the identification stage, an image of each commodity is obtained, such as the picture of the commodity A, the picture of the commodity B and the picture of the commodity C, and then a supplier detailed page address is filled for the picture of each commodity, namely the supplier detailed address of the commodity A, the supplier detailed address of the commodity B and the supplier detailed address of the commodity C are filled. In the integration stage, integrating the plurality of small pictures filled with the merchant detailed address based on HTML to obtain integrated HTML fragments (the core elements of the HTML fragments comprise the URL of each commodity picture and the URL of the merchant detailed page), and finally writing the integrated HTML fragments into the multi-figure advertisement creative library.
On the basis of the above-mentioned picture processing scheme, referring to a schematic flow diagram of an advertisement system requested by an off-site media shown in fig. 6, the specific steps are as follows: the user browses a webpage, the off-site media requests the advertising system to recall the advertisement, the advertising system searches an advertising library based on a channel mark transmitted by the off-site media, and returns a suitable advertising creative picture to the off-site media, the off-site media displays an advertising creative picture for the user, when the user clicks a certain commodity in the advertising creative picture, the user jumps to a merchant detailed page of the clicked commodity, and the user finishes the operation of purchasing the commodity on the merchant detailed page. The method for searching the advertisement library by the advertisement system based on the channel mark transmitted by the off-site media specifically comprises the following steps: determining the size of an advertising space for displaying the advertising creative picture according to a channel mark transmitted by the off-site media, and if the size of the advertising space is small, retrieving a proper advertising creative picture from an existing advertising library, wherein the small-size advertising creative picture generally only comprises one commodity; if the advertisement position is large-size, a proper multi-image advertisement creative image is retrieved from a multi-image advertisement creative image library, the multi-image advertisement creative image comprises at least two commodities, the advertisement creative image in the multi-image advertisement creative image library is an image processed by the image processing method in the embodiment, and each commodity in the processed advertisement creative image corresponds to a jump address of a merchant detailed page, so that when one commodity is clicked, the direct jump to the merchant detailed page corresponding to the clicked commodity can be realized, and the jump is not to a list page consisting of a plurality of commodities. The channel mark generally comprises an advertisement type and an advertisement style, and the advertisement type which can be accessed by the off-site media is determined according to the channel mark transmitted by the off-site media, such as an open screen advertisement space, an information flow advertisement space, a banner advertisement space and other advertisement types; and simultaneously, determining an advertisement style accessible to the off-site media according to a channel mark transmitted by the off-site media, and further determining the size of an advertisement space according to the advertisement style, wherein the advertisement space comprises an information flow big picture style, an information flow big picture landing page style, a big picture advertisement space, a detail page small picture advertisement space, an information flow small picture landing page advertisement space, an information flow group picture landing page advertisement space and an information flow small group article advertisement space which belong to a small picture advertisement space. It will be appreciated that custom ad styles may also be included that determine whether a large-image ad creative picture or a small-image ad creative picture is to be accessed by the off-site media based on size.
Example two
Fig. 7 is a flowchart of a picture skipping method according to a second embodiment of the present invention, which is applicable to skipping scenes of landing pages of each item in a multi-picture advertisement creative picture. The technical solution of this embodiment is implemented based on the ad creative picture processed by the picture processing method described in the above embodiment, and the method can be executed by a picture skipping apparatus, and the apparatus can be implemented by software and/or hardware. Wherein explanations of the same or corresponding terms as those of the above-described embodiments are omitted.
As shown in fig. 7, the method specifically includes the following steps:
and 710, when a setting instruction is detected, displaying the advertisement creative picture.
The setting instruction may be an instruction of a user to browse a certain media platform, or an instruction of a user to start a certain media platform. The media platform is, for example, a multimedia application client installed in a mobile phone, such as an application client in a shopping mall, a video application client, or a music application client. When the user triggers (specifically, through a "click" operation) the media platform, the media platform detects a trigger instruction of the user, and displays a specific advertisement creative picture.
The advertisement creative picture is an advertisement creative picture requested by the media platform to the advertisement system, the advertisement creative picture usually comprises an image of a promoted commodity, for example, a first merchant signs an agreement with the media platform, the media platform is responsible for promoting the commodity of the first merchant, and then when an installation user of the media platform starts the media platform, the image of the promoted commodity comprising the first merchant is displayed on a terminal device of the user (namely, the advertisement creative picture comprises the image of the promoted commodity) so as to guide and attract the user to browse the promoted commodity and then place an order for purchase, thereby realizing the conversion of the advertisement.
Specifically, before the displaying of the advertisement creative picture, the method further includes:
requesting an advertisement from an advertisement system through a preset interface and a channel mark so that the advertisement system screens an advertisement creative picture from an advertisement creative library based on the channel mark;
and receiving the advertisement creative picture returned by the advertisement system.
The preset interface is an interface for data interaction between the media platform and the advertisement system, and the channel mark comprises an identity of the media platform, such as a music application client A, a music application client B, a video application client C or a shopping mall application client D; further comprising at least one of the following information: ad slot size and style. The advertising system screens advertising creative pictures with proper sizes and styles from an advertising creative library according to the size and the style of an advertising space of a media platform requesting the advertising. It can be understood that the advertisement system can also screen personalized advertisement creative pictures for the user according to the interests, hobbies, historical browsing records and the like of the user by combining with the user data so as to improve the conversion rate of the advertisement creative pictures.
It will be appreciated that the advertising system typically returns an ad creative picture by: the advertisement system returns a section of HTML (hypertext Markup Language) code, which includes the URL (Uniform Resource Locator) of each commodity image in the advertisement creative picture and the jump address (the jump address is also called as the address of the landing page) corresponding to each commodity in the advertisement creative picture, when the user clicks the target commodity in the advertisement creative picture, the user jumps to the merchant detailed page corresponding to the target commodity, so as to facilitate the user to place an order to purchase the target commodity, and by shortening the operation link of the user, the operation efficiency of the user is improved, and further the conversion rate of the advertisement creative picture is improved.
Illustratively, the advertising system filters advertising creative pictures from an advertising creative library based on the channel tags, including:
determining an ad slot size for displaying an ad creative picture based on the channel mark;
and if the size of the advertisement space exceeds a set threshold value, screening the advertisement creative picture from a multi-picture advertisement creative library, wherein each single advertisement creative picture in the multi-picture advertisement creative library comprises at least two different articles (the articles are also commonly called commodities and refer to objects which can be purchased by a user), and the different articles respectively correspond to different detailed merchant pages.
The setting threshold is set according to business experience, if the size of an advertising space for displaying the advertising creative pictures is large, the advertising system can screen some advertising creative pictures with large sizes, and the advertising creative pictures with large sizes usually comprise images of at least two kinds of articles so as to realize the purpose of displaying various promotional articles at one time and improve the conversion rate of the advertising creative pictures.
For example, reference may be made to a schematic diagram of an advertising creative picture as shown in FIG. 4, wherein an advertising creative picture includes four different items, each item having a respective merchant detail page. When a user clicks one of the articles, the user does not jump to an article list page, a plurality of articles are displayed on the article list page, the user needs to further screen the articles which the user likes, and the user can enter a corresponding merchant detailed page through further clicking operation; when the user clicks one of the articles, the user directly jumps to the merchant detailed page corresponding to the clicked article, and the user can complete the ordering operation through the merchant detailed page, so that the operation link of the user is shortened, the operation of the user is simplified, and the conversion rate of the creative pictures of the advertisement is improved.
According to the technical scheme of the embodiment, when the setting instruction is detected, the advertisement creative picture is displayed; when a trigger instruction of a target article in the advertisement creative picture is received, skipping to a merchant detailed page corresponding to the target article; the single advertisement creative picture comprises at least two different articles, the different articles correspond to different merchant detail pages respectively, the fact that a user can jump to the merchant detail page corresponding to the clicked article through one click operation is achieved, user operation is simplified, the operation link of the user is shortened, operation efficiency of the user is improved, and improvement of conversion rate of the advertisement creative picture is facilitated.
The following are embodiments of the picture processing apparatus and the picture skipping apparatus provided in the embodiments of the present invention, which belong to the same inventive concept as the picture processing method and the picture skipping method in the embodiments described above, and reference may be made to the embodiments of the picture processing method and the picture skipping method for details that are not described in detail in the embodiments of the picture processing apparatus and the picture skipping apparatus.
EXAMPLE III
Fig. 8 is a schematic structural diagram of an image processing apparatus according to a third embodiment of the present invention, where the apparatus specifically includes: a determination module 810 and an addition module 820.
The determining module 810 is configured to determine positions of at least two different articles included in a single original ad creative picture in the original ad creative picture respectively; an adding module 820, configured to add a matched quotient detail page address for each item according to the location, obtain a processed advertisement creative image, so that when a trigger instruction of a target item in a single advertisement creative image is received, a quotient detail page corresponding to the target item is skipped.
On the basis of the above technical solutions, the adding module 820 includes:
the cutting unit is used for respectively cutting the at least two different articles according to the positions to obtain at least two article images;
the adding unit is used for adding a matched quotient detail page address for each article image to obtain at least two processed article images;
and the splicing unit is used for splicing the at least two processed article images based on the positions to obtain a processed advertisement creative picture, wherein the pattern of the processed advertisement creative picture is the same as that of the original advertisement creative picture.
On the basis of the above technical solutions, the cutting unit includes:
the reading subunit is used for reading the picture file in which at least one original advertisement creative picture is stored so as to generate a file input stream;
the first generation subunit is used for generating a picture object in an internal memory according to the file input stream;
the setting subunit is used for setting vertex coordinates for the picture object according to the position;
the intercepting subunit is used for intercepting a local image from the original advertisement creative picture according to the vertex coordinates;
a second generating subunit, configured to generate the item image based on the local image and the picture object.
On the basis of the above technical solutions, the apparatus further comprises;
and the storage module is used for storing the processed advertisement creative pictures to a multi-image advertisement creative library, wherein each single advertisement creative picture in the multi-image advertisement creative library comprises at least two different articles, and the different articles correspond to different merchant detailed pages respectively.
On the basis of the above technical solutions, the determining module 810 is specifically configured to: determining the vertex coordinates of the rectangular area where each article is located through a pre-trained target detection neural network model; and determining the position of each article in the original advertising creative picture according to the vertex coordinates.
The technical solution of this embodiment is based on the above embodiment, and a scheme for processing an original advertisement creative picture is provided, so that each item in the processed advertisement creative picture corresponds to a jump address of a merchant detailed page, thereby realizing that when one item is clicked, the jump is directly to the merchant detailed page corresponding to the clicked item, rather than to a list page composed of a plurality of items. Specifically, the positions of at least two different articles included in a single original advertisement creative picture in the original advertisement creative picture are respectively determined; and adding matched merchant detailed page addresses for each article according to the positions to obtain processed advertisement creative pictures, and storing the processed advertisement creative pictures to a multi-image advertisement creative library of an advertisement system.
The picture processing device provided by the embodiment of the invention can execute the picture processing method provided by any embodiment of the invention, and has the corresponding functional modules and beneficial effects of executing the picture skipping method.
Example four
Fig. 9 is a schematic structural diagram of a picture skipping apparatus according to a fourth embodiment of the present invention, where the apparatus specifically includes: a presentation module 910 and a jump module 920.
The display module 910 is configured to display an advertisement creative picture when a setting instruction is detected; a skip module 920, configured to skip to a merchant detailed page corresponding to the target item when a trigger instruction of the target item in the ad creative picture is received; the single advertisement creative picture comprises at least two different articles, and the different articles correspond to different merchant detailed pages respectively.
On the basis of the above technical solutions, the apparatus further includes:
the request module is used for requesting the advertisement from the advertisement system through a preset interface and a channel mark so that the advertisement system screens an advertisement creative picture from an advertisement creative library based on the channel mark;
and the receiving module is used for receiving the advertisement creative pictures returned by the advertisement system.
On the basis of the technical scheme, the channel mark comprises at least one of the following components: identification of the current media platform, ad slot size and style.
On the basis of each technical scheme, the advertisement system screens advertisement creative pictures from an advertisement creative library based on the channel marks, and the method comprises the following steps:
determining an ad slot size for displaying an ad creative picture based on the channel mark;
if the size of the advertisement space exceeds a set threshold value, the advertisement creative picture is screened from a multi-image advertisement creative library, each single advertisement creative picture in the multi-image advertisement creative library comprises at least two different articles, and the different articles correspond to different merchant detailed pages respectively.
According to the technical scheme of the embodiment, when the setting instruction is detected, the advertisement creative picture is displayed; when a trigger instruction of a target article in the advertisement creative picture is received, skipping to a merchant detailed page corresponding to the target article; the single advertisement creative picture comprises at least two different articles, the different articles correspond to different merchant detail pages respectively, the fact that a user can jump to the merchant detail page corresponding to the clicked article through one click operation is achieved, user operation is simplified, the operation link of the user is shortened, operation efficiency of the user is improved, and improvement of conversion rate of the advertisement creative picture is facilitated.
The picture skipping device provided by the embodiment of the invention can execute the picture skipping method provided by any embodiment of the invention, and has the corresponding functional module and beneficial effects of executing the picture skipping method.
EXAMPLE five
Fig. 10 is a schematic structural diagram of an electronic device according to a fifth embodiment of the present invention. FIG. 10 illustrates a block diagram of an exemplary electronic device 12 suitable for use in implementing embodiments of the present invention. The electronic device 12 shown in fig. 10 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiment of the present invention.
As shown in FIG. 10, electronic device 12 is embodied in the form of a general purpose computing electronic device. The components of electronic device 12 may include, but are not limited to: one or more processors or processing units 16, a system memory 28, and a bus 18 that couples various system components including the system memory 28 and the processing unit 16.
The system memory 28 may include computer system readable media in the form of volatile memory, such as Random Access Memory (RAM)30 and/or cache memory 32. The electronic device 12 may further include other removable/non-removable, volatile/nonvolatile computer system storage media. By way of example only, storage system 34 may be used to read from and write to non-removable, nonvolatile magnetic media (not shown in FIG. 10, and commonly referred to as a "hard drive"). Although not shown in FIG. 10, a magnetic disk drive for reading from and writing to a removable, nonvolatile magnetic disk (e.g., a "floppy disk") and an optical disk drive for reading from or writing to a removable, nonvolatile optical disk (e.g., a CD-ROM, DVD-ROM, or other optical media) may be provided. In these cases, each drive may be connected to bus 18 by one or more data media interfaces. System memory 28 may include at least one program product having a set (e.g., at least one) of program modules that are configured to carry out the functions of embodiments of the invention.
A program/utility 40 having a set (at least one) of program modules 42 may be stored, for example, in system memory 28, such program modules 42 including, but not limited to, an operating system, one or more application programs, other program modules, and program data, each of which examples or some combination thereof may comprise an implementation of a network environment. Program modules 42 generally carry out the functions and/or methodologies of the described embodiments of the invention.
The processing unit 16 executes various functional applications and picture skipping methods by running programs stored in the system memory 28, for example, implementing a picture processing method step and a picture skipping method step provided by the present embodiment;
the picture processing method comprises the following steps:
respectively determining the positions of at least two different articles included in a single original advertisement creative picture in the original advertisement creative picture;
and adding a matched merchant detailed page address for each article according to the position, and obtaining a processed advertising creative image, so that when a trigger instruction of a target article in a single advertising creative image is received, skipping to a merchant detailed page corresponding to the target article is carried out.
The picture skipping method comprises the following steps:
when a setting instruction is detected, displaying an advertisement creative picture;
when a trigger instruction of a target article in the advertisement creative picture is received, skipping to a merchant detailed page corresponding to the target article;
the single advertisement creative picture comprises at least two different articles, and the different articles correspond to different merchant detailed pages respectively.
Of course, those skilled in the art can understand that the processor can also implement the technical solution of the picture skipping method provided by any embodiment of the present invention.
EXAMPLE six
A sixth embodiment provides a computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements the steps of the picture processing method and the picture skipping method provided in any embodiment of the present invention;
the picture processing method comprises the following steps:
respectively determining the positions of at least two different articles included in a single original advertisement creative picture in the original advertisement creative picture;
and adding a matched merchant detailed page address for each article according to the position, and obtaining a processed advertising creative image, so that when a trigger instruction of a target article in a single advertising creative image is received, skipping to a merchant detailed page corresponding to the target article is carried out.
The picture skipping method comprises the following steps:
when a setting instruction is detected, displaying an advertisement creative picture;
when a trigger instruction of a target article in the advertisement creative picture is received, skipping to a merchant detailed page corresponding to the target article;
the single advertisement creative picture comprises at least two different articles, and the different articles correspond to different merchant detailed pages respectively.
Computer storage media for embodiments of the invention may employ any combination of one or more computer-readable media. The computer readable medium may be a computer readable signal medium or a computer readable storage medium. The computer-readable storage medium may be, for example but not limited to: an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination thereof. More specific examples (a non-exhaustive list) of the computer readable storage medium would include the following: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the context of this document, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.
A computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device.
Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: wireless, wire, fiber optic cable, RF, etc., or any suitable combination of the foregoing.
Computer program code for carrying out operations for aspects of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, Smalltalk, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).
It will be understood by those skilled in the art that the modules or steps of the invention described above may be implemented by a general purpose computing device, they may be centralized on a single computing device or distributed across a network of computing devices, and optionally they may be implemented by program code executable by a computing device, such that it may be stored in a memory device and executed by a computing device, or it may be separately fabricated into various integrated circuit modules, or it may be fabricated by fabricating a plurality of modules or steps thereof into a single integrated circuit module. Thus, the present invention is not limited to any specific combination of hardware and software.
It is to be noted that the foregoing is only illustrative of the preferred embodiments of the present invention and the technical principles employed. It will be understood by those skilled in the art that the present invention is not limited to the particular embodiments described herein, but is capable of various obvious changes, rearrangements and substitutions as will now become apparent to those skilled in the art without departing from the scope of the invention. Therefore, although the present invention has been described in greater detail by the above embodiments, the present invention is not limited to the above embodiments, and may include other equivalent embodiments without departing from the spirit of the present invention, and the scope of the present invention is determined by the scope of the appended claims.
Claims (17)
1. An image processing method, comprising:
respectively determining the positions of at least two different articles included in a single original advertisement creative picture in the original advertisement creative picture;
and adding a matched merchant detailed page address for each article according to the position, and obtaining a processed advertising creative image, so that when a trigger instruction of a target article in a single advertising creative image is received, skipping to a merchant detailed page corresponding to the target article is carried out.
2. The method of claim 1, wherein the adding a matching merchant detailed page address for each of the items according to the location to obtain a processed ad creative picture comprises:
respectively cutting the at least two different articles according to the positions to obtain at least two article images;
adding a matched quotient detail page address for each article image to obtain at least two processed article images;
and splicing the at least two processed article images based on the positions to obtain a processed advertisement creative picture, wherein the pattern of the processed advertisement creative picture is the same as that of the original advertisement creative picture.
3. The method of claim 2, wherein said cropping said at least two different articles according to said location, obtaining at least two article images, comprises:
reading a picture file storing at least one original advertisement creative picture to generate a file input stream;
generating a picture object in a memory according to the file input stream;
setting a vertex coordinate for the picture object according to the position;
intercepting a local image from an original advertisement creative picture according to the vertex coordinates;
generating the item image based on the partial image and the picture object.
4. The method of claim 2, further comprising:
and storing the processed advertisement creative picture to a multi-picture advertisement creative library, wherein each single advertisement creative picture in the multi-picture advertisement creative library comprises at least two different articles, and the different articles correspond to different merchant detailed pages respectively.
5. The method of claim 1 wherein the separately determining the location of the original advertising creative picture for at least two different items included in the single original advertising creative picture comprises:
determining the vertex coordinates of the rectangular area where each article is located through a pre-trained target detection neural network model;
and determining the position of each article in the original advertising creative picture according to the vertex coordinates.
6. A picture skipping method, comprising:
when a setting instruction is detected, displaying an advertisement creative picture;
when a trigger instruction of a target article in the advertisement creative picture is received, skipping to a merchant detailed page corresponding to the target article;
the single advertisement creative picture comprises at least two different articles, and the different articles correspond to different merchant detailed pages respectively.
7. The method of claim 6, further comprising, prior to the presenting the advertising creative picture:
requesting an advertisement from an advertisement system through a preset interface and a channel mark so that the advertisement system screens an advertisement creative picture from an advertisement creative library based on the channel mark;
and receiving the advertisement creative picture returned by the advertisement system.
8. The method of claim 7, wherein the channel marking comprises at least one of: identification of the current media platform, ad slot size and style.
9. The method of claim 7 wherein the advertising system filters advertising creative pictures from a library of advertising creatives based on the channel tags, comprising:
determining an ad slot size for displaying an ad creative picture based on the channel mark;
if the size of the advertisement space exceeds a set threshold value, the advertisement creative picture is screened from a multi-image advertisement creative library, each single advertisement creative picture in the multi-image advertisement creative library comprises at least two different articles, and the different articles correspond to different merchant detailed pages respectively.
10. A picture processing apparatus, comprising:
the system comprises a determining module, a judging module and a display module, wherein the determining module is used for respectively determining the positions of at least two different articles contained in a single original advertisement creative picture in the original advertisement creative picture;
and the adding module is used for adding a matched merchant detailed page address for each article according to the position to obtain the processed advertising creative image so as to jump to the merchant detailed page corresponding to the target article when a trigger instruction of the target article in a single advertising creative image is received.
11. The apparatus of claim 10, wherein the adding module comprises:
the cutting unit is used for respectively cutting the at least two different articles according to the positions to obtain at least two article images;
the adding unit is used for adding a matched quotient detail page address for each article image to obtain at least two processed article images;
and the splicing unit is used for splicing the at least two processed article images based on the positions to obtain a processed advertisement creative picture, wherein the pattern of the processed advertisement creative picture is the same as that of the original advertisement creative picture.
12. The apparatus of claim 11, wherein the clipping unit comprises:
the reading subunit is used for reading the picture file in which at least one original advertisement creative picture is stored so as to generate a file input stream;
the first generation subunit is used for generating a picture object in an internal memory according to the file input stream;
the setting subunit is used for setting vertex coordinates for the picture object according to the position;
the intercepting subunit is used for intercepting a local image from the original advertisement creative picture according to the vertex coordinates;
a second generating subunit, configured to generate the item image based on the local image and the picture object.
13. The apparatus of claim 11, further comprising:
and the storage module is used for storing the processed advertisement creative pictures to a multi-image advertisement creative library, wherein each single advertisement creative picture in the multi-image advertisement creative library comprises at least two different articles, and the different articles correspond to different merchant detailed pages respectively.
14. The apparatus of claim 10, wherein the determining module comprises:
the first determining unit is used for determining the vertex coordinates of the rectangular area where each article is located through a pre-trained target detection neural network model;
and the second determining unit is used for determining the position of each article in the original advertising creative picture according to the vertex coordinates.
15. A picture skipping apparatus, comprising:
the display module is used for displaying the advertisement creative picture when the set instruction is detected;
the skipping module is used for skipping to a merchant detailed page corresponding to the target object when a triggering instruction of the target object in the advertisement creative picture is received;
the single advertisement creative picture comprises at least two different articles, and the different articles correspond to different merchant detailed pages respectively.
16. An electronic device, characterized in that the electronic device comprises:
one or more processors;
a memory for storing one or more programs;
when executed by the one or more processors, cause the one or more processors to implement the picture processing method of any one of claims 1-5 and the picture skipping method steps of any one of claims 6-9.
17. A computer-readable storage medium, on which a computer program is stored which, when being executed by a processor, carries out the picture processing method as claimed in any one of claims 1 to 5 and the picture skipping method steps as claimed in any one of claims 6 to 9.
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