CN116506691B - Multimedia resource processing method and device, electronic equipment and storage medium - Google Patents

Multimedia resource processing method and device, electronic equipment and storage medium Download PDF

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Publication number
CN116506691B
CN116506691B CN202310702872.1A CN202310702872A CN116506691B CN 116506691 B CN116506691 B CN 116506691B CN 202310702872 A CN202310702872 A CN 202310702872A CN 116506691 B CN116506691 B CN 116506691B
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China
Prior art keywords
item
multimedia resource
article
target multimedia
information
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CN202310702872.1A
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Chinese (zh)
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CN116506691A (en
Inventor
吕松
付良成
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Beijing Dajia Internet Information Technology Co Ltd
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Beijing Dajia Internet Information Technology Co Ltd
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
    • H04N21/4662—Learning process for intelligent management, e.g. learning user preferences for recommending movies characterized by learning algorithms
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/40—Information retrieval; Database structures therefor; File system structures therefor of multimedia data, e.g. slideshows comprising image and additional audio data
    • G06F16/48—Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
    • G06F16/483—Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually using metadata automatically derived from the content
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0631—Item recommendations
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
    • H04N21/4668—Learning process for intelligent management, e.g. learning user preferences for recommending movies for recommending content, e.g. movies

Abstract

The disclosure provides a processing method and device of multimedia resources, electronic equipment and a storage medium. The processing method comprises the following steps: uploading a target multimedia resource through a target terminal, wherein the target multimedia resource is recorded with description information of at least one article, and the target multimedia resource does not contain a touch element belonging to the at least one article, and the touch element is used for displaying article information of the at least one article when touch operation is performed; and receiving a notification message sent by a server, wherein the notification message is used for notifying the target terminal to add a touch element belonging to the at least one object in the target multimedia resource.

Description

Multimedia resource processing method and device, electronic equipment and storage medium
Technical Field
The present disclosure relates generally to the field of data processing technology, and more particularly, to a method, an apparatus, an electronic device, and a storage medium for processing a multimedia resource.
Background
With the development of electronic technology, channels for acquiring information are becoming more and more abundant. The user can issue the multimedia resource to recommend the good articles to other terminals through the terminals, for example, the user can manually select the articles to be recommended from the article library through the terminals and bind the selected articles with the multimedia resource, so that the other terminals can conveniently acquire and obtain the good articles.
Disclosure of Invention
The exemplary embodiments of the present disclosure provide a method, an apparatus, an electronic device, and a storage medium for processing a multimedia resource, which are capable of automatically and accurately retrieving a matching item matched with an item in the multimedia resource uploaded by a target terminal from a preset item library, and notifying the target terminal to add a touch element corresponding to the matching item of the item in the target multimedia resource.
According to a first aspect of embodiments of the present disclosure, there is provided a processing method of a multimedia resource, the processing method including: uploading a target multimedia resource through a target terminal, wherein the target multimedia resource is recorded with description information of at least one article, and the target multimedia resource does not contain a touch element belonging to the at least one article, and the touch element is used for displaying article information of the at least one article when touch operation is performed; and receiving a notification message sent by a server, wherein the notification message is used for notifying the target terminal to add a touch element belonging to the at least one object in the target multimedia resource.
Optionally, the processing method further includes: responding to the operation of the notification message, and displaying an editing page of the target multimedia resource; responding to touch element adding operation received in the editing page, and adding touch elements belonging to the at least one object in the target multimedia resource; the editing page comprises identification information of at least one candidate touch element.
Optionally, receiving a notification message issued by the server under the condition that the target multimedia resource meets a preset condition; wherein, the preset conditions include: the issued duration is less than a preset duration.
According to a second aspect of the embodiments of the present disclosure, there is provided a processing method of a multimedia resource, the processing method including: acquiring a target multimedia resource sent by a target terminal, wherein the target multimedia resource is recorded with description information of at least one article, and the target multimedia resource does not contain a touch element belonging to the at least one article, and the touch element is used for displaying article information of the at least one article when touch operation is performed; retrieving a matching item from a library of preset items that matches the at least one item; and in response to the matching item being retrieved, notifying the target terminal to add a touch element belonging to the at least one item in the target multimedia resource.
Optionally, the descriptive information of the at least one item includes at least one of: image information of the at least one item, audio description information of the at least one item, text description information of the at least one item; the item information of the at least one item includes: and introducing information of a matched article matched with the at least one article in a preset article library and/or acquiring guiding information of the matched article from the preset article library.
Optionally, the step of retrieving the matching item from the library of preset items that matches the at least one item comprises: determining a preset type of article contained in the target multimedia resource; determining an item recommended by the target multimedia resource from the contained items of the preset type as the at least one item; and retrieving a matched article matched with the at least one article from the preset article library.
Optionally, in the case that the target multimedia resource is a video or an image, the step of determining the preset type of the object contained in the target multimedia resource includes: acquiring an article image of the article of the preset type from the target multimedia resource; clustering all the acquired object images to obtain at least one category, wherein each category corresponds to one article; and determining the articles corresponding to the various categories as the articles of the preset types contained in the target multimedia resources.
Optionally, the step of determining, from the included items of the preset type, the item recommended by the target multimedia resource as the at least one item includes: for each item in the included items of the preset type, determining whether the item is the item recommended by the target multimedia resource according to the recommendation information of the item; wherein the recommendation information for the item includes at least one of: the method comprises the steps of generating a target multimedia resource, wherein the target multimedia resource comprises a frequency of occurrence of the article in the target multimedia resource, a time period of occurrence of the article in the target multimedia resource, a picture rate of the article in the target multimedia resource and a matching relation of a category to which the article belongs and a category recommended by the target multimedia resource.
Optionally, the step of retrieving a matching item from the library of preset items that matches the at least one item comprises: retrieving from the preset article library, wherein the article with the similarity of the feature vector and the feature vector of the at least one article exceeding a preset threshold value is used as the matching article; the feature vector of the at least one article is extracted from the description information of the article.
According to a third aspect of embodiments of the present disclosure, there is provided a processing apparatus for a multimedia resource, the processing apparatus including: a resource uploading unit configured to upload a target multimedia resource through a target terminal, wherein the target multimedia resource records description information of at least one item, and the target multimedia resource does not contain a touch element belonging to the at least one item, and the touch element is used for displaying item information of the at least one item when a touch operation is performed; and the message receiving unit is configured to receive a notification message sent by the server, wherein the notification message is used for notifying the target terminal to add the touch control element belonging to the at least one article in the target multimedia resource.
Optionally, the processing device further includes: a touch element adding unit configured to display an editing page of the target multimedia resource in response to an operation on the notification message; responding to touch element adding operation received in the editing page, and adding touch elements belonging to the at least one object in the target multimedia resource; the editing page comprises identification information of at least one candidate touch element.
Optionally, the message receiving unit receives a notification message sent by the server under the condition that the target multimedia resource meets a preset condition; wherein, the preset conditions include: the issued duration is less than a preset duration.
According to a fourth aspect of embodiments of the present disclosure, there is provided a processing apparatus for a multimedia resource, the processing apparatus including: the resource acquisition unit is configured to acquire a target multimedia resource uploaded by a target terminal, wherein the target multimedia resource is recorded with description information of at least one article, and the target multimedia resource does not contain a touch element belonging to the at least one article, and the touch element is used for displaying article information of the at least one article when a touch operation is performed; an item retrieving unit configured to retrieve a matching item matching the at least one item from a preset item library; and a notification unit configured to notify the target terminal to add a touch element belonging to the at least one item in the target multimedia resource in response to the matching item being retrieved.
Optionally, the descriptive information of the at least one item includes at least one of: image information of the at least one item, audio description information of the at least one item, text description information of the at least one item; the item information of the at least one item includes: and introducing information of a matched article matched with the at least one article in a preset article library and/or acquiring guiding information of the matched article from the preset article library.
Optionally, the item retrieval unit is configured to: determining a preset type of article contained in the target multimedia resource; determining an item recommended by the target multimedia resource from the contained items of the preset type as the at least one item; and retrieving a matched article matched with the at least one article from the preset article library.
Optionally, in the case that the target multimedia asset is a video or an image, the item retrieval unit is configured to: acquiring an article image of the article of the preset type from the target multimedia resource; clustering all the acquired object images to obtain at least one category, wherein each category corresponds to one article; and determining the articles corresponding to the various categories as the articles of the preset types contained in the target multimedia resources.
Optionally, the item retrieval unit is configured to: for each item in the included items of the preset type, determining whether the item is the item recommended by the target multimedia resource according to the recommendation information of the item; wherein the recommendation information for the item includes at least one of: the method comprises the steps of generating a target multimedia resource, wherein the target multimedia resource comprises a frequency of occurrence of the article in the target multimedia resource, a time period of occurrence of the article in the target multimedia resource, a picture rate of the article in the target multimedia resource and a matching relation of a category to which the article belongs and a category recommended by the target multimedia resource.
Optionally, the item retrieval unit is configured to: retrieving from the preset article library, wherein the article with the similarity of the feature vector and the feature vector of the at least one article exceeding a preset threshold value is used as the matching article; the feature vector of the at least one article is extracted from the description information of the article.
According to a fifth aspect of embodiments of the present disclosure, there is provided an electronic device, comprising: at least one processor; at least one memory storing computer-executable instructions, wherein the computer-executable instructions, when executed by the at least one processor, cause the at least one processor to perform a method of processing a multimedia resource as described above.
According to a sixth aspect of embodiments of the present disclosure, there is provided a computer readable storage medium, which when executed by at least one processor, causes the at least one processor to perform a method of processing a multimedia resource as described above.
According to the processing method, the processing device, the electronic equipment and the storage medium of the multimedia resource, which are disclosed by the exemplary embodiments of the invention, the matched objects matched with the objects in the multimedia resource uploaded by the target terminal can be automatically and accurately retrieved from the preset object library, and the target terminal is informed to add the touch element corresponding to the matched objects of the objects in the target multimedia resource.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the disclosure and together with the description, serve to explain the principles of the disclosure and do not constitute an undue limitation on the disclosure.
Fig. 1 illustrates a flowchart of a method of processing a multimedia resource according to an exemplary embodiment of the present disclosure;
Fig. 2 illustrates a flowchart of a method of processing a multimedia resource according to another exemplary embodiment of the present disclosure;
FIG. 3 illustrates a flowchart of a method of retrieving a matching item from a library of preset items that matches the at least one item, according to an exemplary embodiment of the present disclosure;
FIG. 4 illustrates an example of a method of retrieving a matching item that matches the at least one item according to an example embodiment of the present disclosure;
fig. 5 illustrates an example of a processing method of a multimedia resource according to an exemplary embodiment of the present disclosure;
fig. 6 illustrates a block diagram of a processing apparatus of a multimedia resource according to an exemplary embodiment of the present disclosure;
fig. 7 illustrates a block diagram of a processing apparatus of a multimedia resource according to another exemplary embodiment of the present disclosure;
fig. 8 shows a block diagram of an electronic device according to an exemplary embodiment of the present disclosure.
Detailed Description
In order to enable those skilled in the art to better understand the technical solutions of the present disclosure, the technical solutions of the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.
It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the foregoing figures are used for distinguishing between similar objects and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used may be interchanged where appropriate such that the embodiments of the disclosure described herein may be capable of operation in sequences other than those illustrated or described herein. The implementations described in the following exemplary examples are not representative of all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with some aspects of the present disclosure as detailed in the accompanying claims.
It should be noted that, in this disclosure, "at least one of the items" refers to a case where three types of juxtaposition including "any one of the items", "a combination of any of the items", "an entirety of the items" are included. For example, "including at least one of a and B" includes three cases side by side as follows: (1) comprises A; (2) comprising B; (3) includes A and B. For example, "at least one of the first and second steps is executed", that is, three cases are juxtaposed as follows: (1) performing step one; (2) executing the second step; (3) executing the first step and the second step.
It should be noted that, the user information (including, but not limited to, user equipment information, user personal information, etc.) and the data (including, but not limited to, data for presentation, analyzed data, etc.) related to the present disclosure are information and data authorized by the user or sufficiently authorized by each party.
Fig. 1 illustrates a flowchart of a processing method of a multimedia resource according to an exemplary embodiment of the present disclosure. As an example, the processing method of the multimedia resource according to the exemplary embodiment of the present disclosure may be performed by the user terminal.
Referring to fig. 1, in step S101, a target multimedia resource is uploaded through a target terminal.
The target multimedia resource is recorded with description information of at least one article, and the target multimedia resource does not contain touch elements belonging to the at least one article, wherein the touch elements are used for displaying article information of the at least one article when touch operation is performed.
As an example, the descriptive information of the at least one item may include, but is not limited to, at least one of: image information of the at least one item, audio description information of the at least one item, text description information of the at least one item.
As an example, the item information of the at least one item may include, but is not limited to: and introducing information of a matched article matched with the at least one article in a preset article library and/or acquiring guiding information of the matched article from the preset article library. A matching item that matches the at least one item may be understood as an item that is the same as or similar to the at least one item.
As an example, the item information of the at least one item may include: descriptive information of all or part of the at least one item.
In step S102, a notification message issued by the server is received.
The notification message is used for notifying the target terminal to add the touch element belonging to the at least one object in the target multimedia resource.
As an example, the server may issue a corresponding notification message for all or part of the uploaded multimedia resources. As an example, the notification message sent by the server may be received only when the target multimedia resource meets a preset condition. For example, the preset conditions may include: the issued duration is less than a preset duration.
Further, as an example, the processing method of a multimedia resource according to an exemplary embodiment of the present disclosure may further include: responding to the operation of the notification message, and displaying an editing page of the target multimedia resource; responding to touch element adding operation received in the editing page, and adding touch elements belonging to the at least one object in the target multimedia resource; the editing page comprises identification information of at least one candidate touch element.
The identification information of the at least one candidate touch element may be provided by the server.
As an example, the matching items corresponding to different candidate touch elements are different.
According to an exemplary embodiment of the present disclosure, a touch element belonging to the at least one item may be displayed in a specific area of the target multimedia resource during the process in which the target multimedia resource is browsed. For example, when the target multimedia asset is a video, the touch element belonging to the at least one item may be displayed while a video frame including the description information of the at least one item is played.
Fig. 2 illustrates a flowchart of a processing method of a multimedia resource according to an exemplary embodiment of the present disclosure. As an example, the processing method of the multimedia resource according to the exemplary embodiment of the present disclosure may be performed by a server side.
Referring to fig. 2, in step S201, a target multimedia resource transmitted by a target terminal is acquired.
The target multimedia resource is recorded with description information of at least one article, and the target multimedia resource does not contain touch elements belonging to the at least one article, wherein the touch elements are used for displaying article information of the at least one article when touch operation is performed.
As an example, the target multimedia resource may be a multimedia resource that has been published or is to be published.
As an example, the target terminal may be a terminal capable of publishing a multimedia resource through a multimedia resource publishing platform.
As an example, the type of the target multimedia resource may include, but is not limited to, at least one of: video, image, graphics.
As an example, the target multimedia resource may include a multimedia resource that is unbound to items (i.e., does not contain touch elements belonging to the at least one item) and/or a multimedia resource that fails to bind to an item. For example, item binding failure may be caused by a low matching of matching items manually bound by the user through the terminal to the content of the multimedia resource.
As an example, the target multimedia resource to be published may include: requesting a published target multimedia resource.
As an example, the descriptive information of the at least one item may include, but is not limited to, at least one of: image information of the at least one item, audio description information of the at least one item, text description information of the at least one item.
As an example, the item information of the at least one item may include: and introducing information of a matched article matched with the at least one article in a preset article library and/or acquiring guiding information of the matched article from the preset article library.
In step S202, a matching item that matches the at least one item is retrieved from a library of preset items.
As an example, a matching item that matches the at least one item may be retrieved from a library of preset items based on the description information of the at least one item and the information of the target multimedia resource.
As an example, the information of the target multimedia asset may include at least one of image information, audio information, text information of the target multimedia asset.
As an example, the text information of the target multimedia asset may include, but is not limited to, at least one of: text information (e.g., subtitles, etc.) identified from an image of the target multimedia asset, text information included in the target multimedia asset itself, text description information (e.g., introductory information, titles, etc.) of the target multimedia asset, text information identified from speech of the target multimedia asset.
For example, when the target multimedia resource is video, the image of the target multimedia resource is a video frame of the target multimedia resource, and when the target multimedia resource is image, the image of the target multimedia resource is the target multimedia resource itself.
By way of example, the type of item may include, but is not limited to, at least one of the following: the same kind of articles, article combinations and article suits.
As an example, step S202 may include: judging whether the target multimedia resource meets the condition of recommending the item (namely, identifying whether the target terminal can recommend the item through the target multimedia resource); and in the case that the target multimedia resource meets the condition of recommending the item, retrieving a matched item matched with the at least one item from the preset item library.
Optionally, the condition of recommending the item includes that the information of the item contained in the target multimedia resource meets a predetermined condition. Specifically, the predetermined condition includes at least one of: the target multimedia resource contains specific information of the article, or the information quantity of the information containing the article reaches a threshold value.
As an alternative example, if the proportion of the video frames of the information including the item in the target multimedia resource occupying all frames of the target multimedia resource exceeds a predetermined proportion, for example, 30% (the proportion may be obtained based on historical experience, which the present application is not limited to), it is determined that the amount of information including the item in the target multimedia resource reaches a threshold value, thereby determining that the target multimedia resource satisfies the condition of recommending the item.
As another alternative example, if the total duration of the video clips of the information including the item in the target multimedia resource exceeds a predetermined proportion of the duration of the target multimedia resource, for example, the total duration of the video clips exceeds 30% or more of the total duration of the target multimedia resource (the proportion may be obtained based on historical experience, which is not limited by the present application), it is determined that the information amount including the item in the target multimedia resource reaches a threshold value, thereby determining that the target multimedia resource satisfies the condition of recommending the item. The video clips may be one clip or multiple clips, and if the video clips are multiple, the total duration of the video clips is the sum of the durations of the multiple video clips. In addition, the segments herein are not limited to physically separated segments, and the minimum unit of the segments may be 1 video frame, and if there is information about the presence of an item in 1 or more consecutive video frames in the target multimedia resource, the 1 or more consecutive video frames may be the video segments described above.
As another alternative example, the specific information of the item may be evaluation information of the item, specifically, if specific description information pointing to the item is included in the target multimedia resource, it is determined that the target multimedia resource satisfies the condition of recommending the item. Specifically, the specific descriptive information may be evaluation information of the article. For example, the target multimedia resource includes price evaluation information (inexpensive, expensive, etc.) of an article, performance evaluation information (ready-to-use, standby time, beautiful color, lightweight, heavy, etc.), and the like.
The article may be a single article, a collection of a plurality of articles, or a composite of a plurality of articles.
As yet another alternative example, an identification model (e.g., a deep learning based identification model) may be used to determine whether the target multimedia asset meets the condition of recommending items. For example, at least one of image information, audio information and text information of the target multimedia resource may be input into the recognition model, so as to obtain a determination result output by the recognition model.
An exemplary embodiment of step S202 will be described below in conjunction with fig. 3, which is not developed here.
In step S203, in response to retrieving the matching item, the target terminal is notified to add a touch element belonging to the at least one item in the target multimedia resource.
Further, as an example, the processing method of a multimedia resource according to an exemplary embodiment of the present disclosure may further include: and displaying the type of the released multimedia resource to the target terminal according to the three types of the to-be-bound article, the bound article and the article binding failure.
Further, as an example, the processing method of a multimedia resource according to an exemplary embodiment of the present disclosure may further include: and providing the identification information of at least one candidate touch element corresponding to the searched matched object for the target terminal.
As an example, the processing method of the multimedia resource according to the exemplary embodiment of the present disclosure may be performed at a timing or when it is detected that the target terminal issues or requests to issue the multimedia resource.
Fig. 3 illustrates a flowchart of a method of retrieving a matching item from a library of preset items that matches the at least one item, according to an exemplary embodiment of the present disclosure.
As shown in fig. 3, in step S301, a preset type of item contained in the target multimedia resource is determined.
As an example, in case that the target multimedia asset is a video or an image, step S301 may include: acquiring an article image of an article of a preset type from a target multimedia resource; then, clustering all the acquired object images to obtain at least one category; and then, determining the articles corresponding to the categories as articles of preset types contained in the target multimedia resources. Each category corresponds to an article, and the articles corresponding to different categories are different. For example, in the case where the target multimedia asset is a video, an item image of an item of a preset type is acquired from a video frame of the target multimedia asset.
As an example, in the case that the target multimedia asset is a video, the step of acquiring an item image of an item of a preset type from the target multimedia asset may include: position information of an item of a preset type (for example, coordinates of a rectangular frame including the item) is identified from a video frame of a target multimedia resource, and then an item image of the item is acquired from the image according to the position information of the item.
As an example, in the case that the target multimedia resource is an image, the step of acquiring an item image of the preset type of item from the target multimedia resource may include: location information of an item of a preset type (e.g., coordinates of a rectangular frame including the item) is identified from the target multimedia resource, and then an item image of the item is acquired from the target multimedia resource according to the location information of the item.
As an example, the location information of the preset type of item may be identified from the image of the target multimedia asset through an item detection model (e.g., a deep learning-based target detection model). For example, when the target multimedia resource is video, the image of the target multimedia resource is a video frame of the target multimedia resource, and when the target multimedia resource is image, the image of the target multimedia resource is the target multimedia resource itself.
As an example, the step of clustering all acquired item images may include: and clustering all the object images according to the information (such as text information associated with the object images) associated with the object images in the information of the target multimedia resource and the content of the object images.
As an example, a multi-dimensional feature vector corresponding to an item image may be extracted by an item feature extraction model (e.g., an item feature extraction model based on deep learning) trained based on the same item data, and the similarity of the feature vectors may be used to determine whether the items are the same item, so that the item images may be clustered based on the feature vector corresponding to the item image. For example, the input of the item feature extraction model may be information associated with the item image, among the information of the item image and the target multimedia asset.
In step S302, an item recommended by the target multimedia resource is determined from the included items of the preset type as the at least one item.
As an example, for each item of the included items of the preset type, it may be determined whether the item is an item recommended by the target multimedia resource according to recommendation information of the item, in other words, whether the item satisfies the recommendation condition according to recommendation information of the item.
As an example, the recommendation information for an item may be information that characterizes how obviously the targeted multimedia resource recommended the item.
As an example, the recommendation information for the item may include, but is not limited to, at least one of: the frequency of the item appearing in the target multimedia resource, the time period of the item appearing in the target multimedia resource, the picture rate of the item in the target multimedia resource (for example, the picture rate in a video frame, the picture rate in an image, the picture rate in a picture, etc.), and the matching relation of the category to which the item belongs and the category recommended by the target multimedia resource.
As an example, the matching relationship of the category to which the item belongs and the category recommended by the target multimedia resource may be: whether the category recommended by the target multimedia resource includes a category to which the item belongs. As an example, in a case where the category recommended by the target multimedia resource includes a category to which the item belongs, the item may be determined as the item recommended by the target multimedia resource, for example, whether the item is the item recommended by the target multimedia resource is further determined based on, in particular, a frequency of occurrence of the item in the target multimedia resource, a time period of occurrence of the item in the target multimedia resource, a picture period of the item in the target multimedia resource, and the like.
As an example, the category recommended by the target multimedia asset may be determined based on at least one of image information, voice information, text information of the target multimedia asset. For example, the category recommended by the target multimedia asset may be determined to be clothing based on the title of the target multimedia asset.
As an example, it may be determined whether the target multimedia resource satisfies the condition of recommending the item; and determining the category recommended by the target multimedia resource under the condition that the target multimedia resource meets the condition of recommending the item.
By way of example, the category recommended by the target multimedia asset may be determined by a multimodal video classification model trained based on video images and text.
By way of example, the category to which each item belongs may be derived by training an item classification model based on the item image and text. For example, the item image of each item and the information associated with the item in the information of the target multimedia resource may be input into the item classification model to obtain the category to which each item belongs.
In step S303, a matching item matching the at least one item is retrieved from the preset item library.
As an example, an item that is the same as or similar to the at least one item may be retrieved from a library of preset items as a matching item.
As an example, an item whose similarity to the feature vector of the at least one item exceeds a preset threshold value may be retrieved from a preset item library as the matching item.
The feature vector of the at least one item may be extracted from information of the target multimedia asset. As an example, the feature vector of the at least one item is extracted from information associated with the item (e.g., descriptive information of the item) of the target multimedia asset. As an example, the feature vector of the at least one item may be a feature vector obtained by the item retrieval model described above.
According to the exemplary embodiment of the disclosure, the method for intelligently recommending the binding articles for the multimedia resources is provided, the efficiency of binding articles for the multimedia resources can be improved, and the intelligent recommended binding articles have higher matching degree with the content of the multimedia resources.
Fig. 4 illustrates an example of a method of retrieving a matching item that matches the at least one item according to an example embodiment of the present disclosure. Here, the target multimedia asset is video.
As shown in fig. 4, the video frame extraction step includes: a plurality of successive video frames are extracted from the video, the time intervals between frames being generally equal to ensure that items appearing in the video are in the extracted image frames.
The steps of character recognition OCR and speech recognition ASR include: identifying text that appears in the video, converting audio of the video to text.
And (3) an article detection model: the object appearing in the video frame is identified through a target detection model based on deep learning, coordinates of the object in the image are obtained, and then object frames (namely object images) in the video frame are obtained, so that each object is represented by a rectangular frame.
Article feature extraction model: the multi-dimensional feature vectors of the article frames are extracted through the deep learning article feature extraction model obtained based on the same article data training, and the similarity among the feature vectors can be used for judging whether the articles are the same.
The step of clustering the multi-object frames comprises the following steps: because of the continuity of the video frames, there are cases where the same item appears in multiple video frames, the item frames may be clustered based on the multi-dimensional feature vectors of the item frames, each item being represented by a cluster.
Article classification model: and obtaining the category of the article frame through a deep learning article classification model obtained based on article image and text training.
Video recognition model: and judging whether the target multimedia resource meets the condition of recommending the object or not through a deep learning video recognition model obtained based on video image and text training.
Multimodal video classification model: by deep learning a video classification model based on video images and text training, the category of the item that the video primarily recommends (i.e., the category that the video recommends) is determined.
The judging step comprises the following steps: multiple articles may appear in one video, and the recommended articles are determined by combining information such as the occurrence times, the duty ratio and the like of the article frames and the matching relation between the article frame categories and the recommended categories of the video.
The step of retrieving includes: and retrieving the matched articles matched with the recommended articles from the preset article library according to the article indexes of the preset article library. For example, an item index for the pre-set item library may be constructed based on feature vectors for each item in the pre-set item library extracted by the item feature extraction model. For example, matching items may be retrieved from a library of preset items by comparing the feature vectors of the recommended items with the feature vectors of the individual items in the library of preset items.
Fig. 5 illustrates an example of a processing method of a multimedia resource according to an exemplary embodiment of the present disclosure.
As shown in fig. 5, the algorithm platform receives a message that the terminal issues a video, retrieves a matched item (hereinafter, also referred to as a matched item) from a preset item library for the video of an unbound item, scores the matched item, finally generates an item list of the score top10, and sends the information to the video issuing platform, which is responsible for the storage in the library.
Regarding the terminal touch, there are mainly two modes of the terminal touch, one is the real-time touch at the production stage and the other is the daily timing touch.
Touching in real time: a new video is the optimal exposure period within a certain time after being released, and a user can be guided to bind objects to the video more timely through the terminal by touching in real time. In order to avoid excessive disturbance to the terminals, the touch can use a frequency control strategy, each terminal can only touch once a day, and after the verification of the frequency control rule, a touch message is directly sent to the terminal.
Timing touch: the video database DB of the articles to be bound is scanned in a full amount every day for a preset time period, and if the matched articles are not deleted and the frequency control rule is filtered, the terminal is touched.
As an example, the touch manner may mainly include APP end push, end in message (platform message, etc.), short message, phone, etc., where the end push and the end in message may directly guide the terminal into the video management page of the article to be bound.
As an example, on the to-be-bound item video management page of the terminal, a to-be-bound item video list of the last period of time may be displayed. For example, each type of published video may be displayed in pages according to three areas to be bound, binding success, and binding failure.
As an example, the matching item with the highest score is selected by default to bind (i.e., a touch element corresponding to the matching item is added to the multimedia resource), but the terminal may replace the item bound by default in response to the user operation; when the articles are replaced, the articles matched by the algorithm are displayed preferentially by the article selector, and are displayed in a sorted manner from high to low according to the scores.
Further, as an example, if a target item in a preset item library is already shelved, the item will be automatically shelved.
According to the exemplary embodiment of the disclosure, the method for post-recalling the uploaded multimedia resources and binding the recommended articles is provided, post-dragging can be achieved for the multimedia resources which are released but not bound with the recommended articles, the terminals are reminded to bind the articles, and matched articles are accurately retrieved from a preset article library and recommended to the terminals for binding, so that scenes of binding the recommended articles by the multimedia resources are enriched.
Fig. 6 illustrates a block diagram of a processing apparatus of a multimedia resource according to an exemplary embodiment of the present disclosure.
As shown in fig. 6, the processing apparatus 10 of a multimedia resource according to an exemplary embodiment of the present disclosure includes: a resource uploading unit 101 and a message receiving unit 102.
Specifically, the resource uploading unit 101 is configured to upload a target multimedia resource through a target terminal, where the target multimedia resource has recorded therein description information of at least one item, and the target multimedia resource does not include a touch element belonging to the at least one item, where the touch element is used to display item information of the at least one item when a touch operation is performed.
The message receiving unit 102 is configured to receive a notification message sent by the server, where the notification message is used to notify the target terminal to add a touch element belonging to the at least one item in the target multimedia resource.
As an example, the processing apparatus 10 of a multimedia resource according to an exemplary embodiment of the present disclosure may further include: a touch element adding unit (not shown) configured to display an edit page of the target multimedia resource in response to an operation on the notification message; responding to touch element adding operation received in the editing page, and adding touch elements belonging to the at least one object in the target multimedia resource; the editing page comprises identification information of at least one candidate touch element.
As an example, in the case that the target multimedia resource meets a preset condition, the message receiving unit 102 receives a notification message sent by the server; wherein, the preset conditions include: the issued duration is less than a preset duration.
Fig. 7 shows a block diagram of a processing apparatus 20 of a multimedia resource according to another exemplary embodiment of the present disclosure.
As shown in fig. 7, a processing apparatus 20 of a multimedia resource according to another exemplary embodiment of the present disclosure includes: resource acquisition section 201, item retrieval section 202, and notification section 203.
Specifically, the resource obtaining unit 201 is configured to obtain a target multimedia resource uploaded by a target terminal, where the target multimedia resource has description information of at least one item recorded therein, and the target multimedia resource does not include a touch element belonging to the at least one item, where the touch element is used to display item information of the at least one item when a touch operation is performed.
The item retrieval unit 202 is configured to retrieve a matching item from a library of preset items that matches the at least one item.
The notification unit 203 is configured to notify the target terminal to add a touch-control element belonging to the at least one item in the target multimedia resource in response to retrieving the matching item.
As an example, the descriptive information of the at least one item may include at least one of: image information of the at least one item, audio description information of the at least one item, text description information of the at least one item; the item information of the at least one item may include: and introducing information of a matched article matched with the at least one article in a preset article library and/or acquiring guiding information of the matched article from the preset article library.
As an example, the item retrieval unit 202 may be configured to: determining a preset type of article contained in the target multimedia resource; determining an item recommended by the target multimedia resource from the contained items of the preset type as the at least one item; and retrieving a matched article matched with the at least one article from the preset article library.
As an example, in case the target multimedia asset is a video or an image, the item retrieval unit 202 may be configured to: acquiring an article image of the article of the preset type from the target multimedia resource; clustering all the acquired object images to obtain at least one category, wherein each category corresponds to one article; and determining the articles corresponding to the various categories as the articles of the preset types contained in the target multimedia resources.
As an example, the item retrieval unit 202 may be configured to: for each item in the included items of the preset type, determining whether the item is the item recommended by the target multimedia resource according to the recommendation information of the item; wherein the recommendation information for the item includes at least one of: the method comprises the steps of generating a target multimedia resource, wherein the target multimedia resource comprises a frequency of occurrence of the article in the target multimedia resource, a time period of occurrence of the article in the target multimedia resource, a picture rate of the article in the target multimedia resource and a matching relation of a category to which the article belongs and a category recommended by the target multimedia resource.
As an example, the item retrieval unit 202 may be configured to: retrieving from the preset article library, wherein the article with the similarity of the feature vector and the feature vector of the at least one article exceeding a preset threshold value is used as the matching article; the feature vector of the at least one article is extracted from the description information of the article.
As an example, the item retrieval unit 202 may be configured to: judging whether the target multimedia resource meets the condition of recommending the object; and in the case that the target multimedia resource meets the condition of recommending the item, retrieving a matched item matched with the at least one item from the preset item library.
With respect to the processing devices 10 and 20 in the above embodiments, the specific manner in which the respective units perform the operations has been described in detail in the embodiments regarding the method, and will not be explained in detail here.
Further, it should be understood that each of the units in the processing devices 10 and 20 according to the exemplary embodiments of the present disclosure may be implemented as hardware components and/or software components. The individual units may be implemented, for example, using a Field Programmable Gate Array (FPGA) or an Application Specific Integrated Circuit (ASIC), depending on the processing performed by the individual units as defined.
Fig. 8 shows a block diagram of an electronic device according to an exemplary embodiment of the present disclosure. Referring to fig. 8, the electronic device 30 includes: at least one memory 301 and at least one processor 302, the at least one memory 301 having stored therein a set of computer-executable instructions that, when executed by the at least one processor 302, perform the method of processing a multimedia resource as described in the above exemplary embodiments.
By way of example, electronic device 30 may be a PC computer, tablet device, personal digital assistant, smart phone, or other device capable of executing the above-described set of instructions. Here, the electronic device 30 is not necessarily a single electronic device, but may be any apparatus or a collection of circuits capable of executing the above-described instructions (or instruction sets) individually or in combination. The electronic device 30 may also be part of an integrated control system or system manager, or may be configured as a portable electronic device that interfaces with either locally or remotely (e.g., via wireless transmission).
In electronic device 30, processor 302 may include a Central Processing Unit (CPU), a Graphics Processor (GPU), a programmable logic device, a special purpose processor system, a microcontroller, or a microprocessor. By way of example, and not limitation, processor 302 may also include an analog processor, a digital processor, a microprocessor, a multi-core processor, a processor array, a network processor, and the like.
The processor 302 may execute instructions or code stored in the memory 301, wherein the memory 301 may also store data. The instructions and data may also be transmitted and received over a network via a network interface device, which may employ any known transmission protocol.
The memory 301 may be integrated with the processor 302, for example, RAM or flash memory disposed within an integrated circuit microprocessor or the like. In addition, the memory 301 may include a stand-alone device, such as an external disk drive, a storage array, or any other storage device usable by a database system. The memory 301 and the processor 302 may be operatively coupled or may communicate with each other, for example, through an I/O port, network connection, etc., such that the processor 302 is able to read files stored in the memory.
In addition, the electronic device 30 may also include a multimedia asset display (such as a liquid crystal display) and a user interaction interface (such as a keyboard, mouse, touch input device, etc.). All components of the electronic device 30 may be connected to each other via a bus and/or a network.
According to an exemplary embodiment of the present disclosure, there may also be provided a computer-readable storage medium storing instructions, wherein the instructions, when executed by at least one processor, cause the at least one processor to perform the method of processing a multimedia resource as described in the above exemplary embodiment. Examples of the computer readable storage medium herein include: read-only memory (ROM), random-access programmable read-only memory (PROM), electrically erasable programmable read-only memory (EEPROM), random-access memory (RAM), dynamic random-access memory (DRAM), static random-access memory (SRAM), flash memory, nonvolatile memory, CD-ROM, CD-R, CD + R, CD-RW, CD+RW, DVD-ROM, DVD-R, DVD + R, DVD-RW, DVD+RW, DVD-RAM, BD-ROM, BD-R, BD-R LTH, BD-RE, blu-ray or optical disk storage, hard Disk Drives (HDD), solid State Disks (SSD), card memory (such as multimedia cards, secure Digital (SD) cards or ultra-fast digital (XD) cards), magnetic tape, floppy disks, magneto-optical data storage, hard disks, solid state disks, and any other means configured to store computer programs and any associated data, data files and data structures in a non-transitory manner and to provide the computer programs and any associated data, data files and data structures to a processor or computer to enable the processor or computer to execute the programs. The computer programs in the computer readable storage media described above can be run in an environment deployed in a computer device, such as a client, host, proxy device, server, etc., and further, in one example, the computer programs and any associated data, data files, and data structures are distributed across networked computer systems such that the computer programs and any associated data, data files, and data structures are stored, accessed, and executed in a distributed fashion by one or more processors or computers.
According to an exemplary embodiment of the present disclosure, there may also be provided a computer program product, instructions in which are executable by at least one processor to perform the method of processing a multimedia resource as described in the above exemplary embodiment.
Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This application is intended to cover any adaptations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.
It is to be understood that the present disclosure is not limited to the precise arrangements and instrumentalities shown in the drawings, and that various modifications and changes may be effected without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims (11)

1. A method for processing a multimedia resource, the method comprising:
uploading a target multimedia resource through a target terminal, wherein the target multimedia resource is recorded with description information of at least one article, and the target multimedia resource does not contain a touch element belonging to the at least one article, and the touch element is used for displaying article information of the at least one article when touch operation is performed;
Receiving a notification message issued by a server, wherein the notification message is used for notifying the target terminal to add a touch element belonging to the at least one object in the target multimedia resource;
responding to the operation of the notification message, and displaying an editing page of the target multimedia resource;
responding to touch element adding operation received in the editing page, and adding touch elements belonging to the at least one object in the target multimedia resource;
the editing page comprises identification information of at least one candidate touch element.
2. The processing method according to claim 1, wherein, in the case that the target multimedia resource meets a preset condition, a notification message issued by the server is received;
wherein, the preset conditions include: the issued duration is less than a preset duration.
3. A method for processing a multimedia resource, the method comprising:
acquiring a target multimedia resource sent by a target terminal, wherein the target multimedia resource is recorded with description information of at least one article, and the target multimedia resource does not contain a touch element belonging to the at least one article, and the touch element is used for displaying article information of the at least one article when touch operation is performed;
Retrieving a matching item from a library of preset items that matches the at least one item;
in response to retrieving the matching item, notifying the target terminal to add a touch element belonging to the at least one item in the target multimedia resource;
wherein retrieving a matching item from a library of preset items that matches the at least one item comprises:
determining a preset type of article contained in the target multimedia resource;
determining an item recommended by the target multimedia resource from the contained items of the preset type as the at least one item;
and retrieving a matched article matched with the at least one article from the preset article library.
4. A process according to claim 3, wherein,
the descriptive information of the at least one item includes at least one of: image information of the at least one item, audio description information of the at least one item, text description information of the at least one item;
the item information of the at least one item includes: and introducing information of a matched article matched with the at least one article in a preset article library and/or acquiring guiding information of the matched article from the preset article library.
5. A processing method according to claim 3, wherein, in the case where the target multimedia resource is a video or an image, the step of determining the preset type of item contained in the target multimedia resource comprises:
acquiring an article image of the article of the preset type from the target multimedia resource;
clustering all the acquired object images to obtain at least one category, wherein each category corresponds to one article;
and determining the articles corresponding to the various categories as the articles of the preset types contained in the target multimedia resources.
6. A processing method according to claim 3, wherein the step of determining an item recommended by the target multimedia resource from the included items of the preset type as the at least one item comprises:
for each item in the included items of the preset type, determining whether the item is the item recommended by the target multimedia resource according to the recommendation information of the item;
wherein the recommendation information for the item includes at least one of: the method comprises the steps of generating a target multimedia resource, wherein the target multimedia resource comprises a frequency of occurrence of the article in the target multimedia resource, a time period of occurrence of the article in the target multimedia resource, a picture rate of the article in the target multimedia resource and a matching relation of a category to which the article belongs and a category recommended by the target multimedia resource.
7. A method of processing according to claim 3, wherein retrieving a matching item from the library of pre-set items that matches the at least one item comprises:
retrieving from the preset article library, wherein the article with the similarity of the feature vector and the feature vector of the at least one article exceeding a preset threshold value is used as the matching article;
the feature vector of the at least one article is extracted from the description information of the article.
8. A processing apparatus for a multimedia resource, the processing apparatus comprising:
a resource uploading unit configured to upload a target multimedia resource through a target terminal, wherein the target multimedia resource records description information of at least one item, and the target multimedia resource does not contain a touch element belonging to the at least one item, and the touch element is used for displaying item information of the at least one item when a touch operation is performed;
the message receiving unit is configured to receive a notification message sent by a server, wherein the notification message is used for notifying the target terminal to add a touch element belonging to the at least one article in the target multimedia resource;
A touch element adding unit configured to display an editing page of the target multimedia resource in response to an operation on the notification message, and to add a touch element belonging to the at least one item in the target multimedia resource in response to a touch element adding operation received in the editing page;
the editing page comprises identification information of at least one candidate touch element.
9. A processing apparatus for a multimedia resource, the processing apparatus comprising:
the resource acquisition unit is configured to acquire a target multimedia resource uploaded by a target terminal, wherein the target multimedia resource is recorded with description information of at least one article, and the target multimedia resource does not contain a touch element belonging to the at least one article, and the touch element is used for displaying article information of the at least one article when a touch operation is performed;
an item retrieving unit configured to retrieve a matching item matching the at least one item from a preset item library;
a notification unit configured to notify the target terminal to add a touch element belonging to the at least one item in the target multimedia resource in response to retrieving the matching item;
Wherein the item retrieval unit is configured to: determining a preset type of article contained in the target multimedia resource; determining an item recommended by the target multimedia resource from the contained items of the preset type as the at least one item; and retrieving a matched article matched with the at least one article from the preset article library.
10. An electronic device, comprising:
at least one processor;
at least one memory storing computer-executable instructions,
wherein the computer executable instructions, when executed by the at least one processor, cause the at least one processor to perform the method of processing a multimedia resource as claimed in any one of claims 1 to 7.
11. A computer-readable storage medium, wherein instructions in the computer-readable storage medium, when executed by at least one processor, cause the at least one processor to perform the method of processing a multimedia resource as claimed in any one of claims 1 to 7.
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