CN114202376A

CN114202376A - Resource determination method, device, equipment and storage medium

Info

Publication number: CN114202376A
Application number: CN202111350118.3A
Authority: CN
Inventors: 郑傲; 刘艳龙; 孔德淳; 王雪莹; 杜金鑫
Original assignee: Beijing Dajia Internet Information Technology Co Ltd
Current assignee: Beijing Dajia Internet Information Technology Co Ltd
Priority date: 2021-11-15
Filing date: 2021-11-15
Publication date: 2022-03-18

Abstract

The present disclosure relates to a resource determination method, apparatus, device, and storage medium, the method comprising: displaying a popup page in an original page of a target application program; the popup page comprises resource display information and a resource viewing control; the resource display information is determined based on a first user characteristic and a second user characteristic of the local terminal; the resource display information comprises resource description information; responding to a first operation instruction triggered based on the resource viewing control, and displaying a target page; the target page comprises the resource description information and a resource adding control; and responding to a second operation instruction triggered based on the resource adding control, and adding the resource description information into the sharing list of the first user. The present disclosure improves the efficiency of the anchor in selecting resources.

Description

Resource determination method, device, equipment and storage medium

Technical Field

The present disclosure relates to the field of computer technologies, and in particular, to a resource determination method, apparatus, device, and storage medium.

Background

In the related technology, in the distribution scene of live telecast, the anchor needs to have enough cognition on the self-carrying capacity and the self-fan preference to select a proper commodity for live telecast selling. However, most of the long and medium-sized anchor broadcasters are not aware of themselves, and the efficiency of selecting among the selection centers is low.

Therefore, how to improve the efficiency of selecting resources by the anchor becomes an urgent problem to be solved.

Disclosure of Invention

The present disclosure provides a resource determination method, apparatus, device, and storage medium to at least solve the problem of inefficient resource selection in the related art. The technical scheme of the disclosure is as follows:

according to a first aspect of the embodiments of the present disclosure, there is provided a resource determination method, including:

displaying a popup page in an original page of a target application program; the popup page comprises resource display information and a resource viewing control; the resource display information is determined based on a first user characteristic and a second user characteristic of the local terminal; the resource display information comprises resource description information;

responding to a first operation instruction triggered based on the resource viewing control, and displaying a target page; the target page comprises the resource description information and a resource adding control;

and responding to a second operation instruction triggered based on the resource adding control, and adding the resource description information into the sharing list of the first user.

In an exemplary embodiment, the target page includes a preset resource category display control and a candidate resource category display control; the preset resource category display control corresponds to the resource description information and the resource adding control in the target page; after the responding to the first operation instruction triggered by the resource viewing control and displaying the target page, the method further comprises the following steps:

responding to a third operation instruction triggered based on the candidate resource category display control, and displaying the candidate resource description information and the candidate resource adding control on the target page;

responding to a fourth operation instruction triggered based on the candidate resource adding control, and adding the candidate resource description information to the sharing list of the first user.

In an exemplary embodiment, the target page includes a plurality of resource description information and a plurality of corresponding resource addition controls; the adding the resource description information to the sharing list of the first user in response to a second operation instruction triggered by the resource adding control includes:

responding to a second operation instruction triggered based on any resource adding control, and determining a resource adding control corresponding to the second operation instruction as a target resource adding control;

and adding the target resource description information corresponding to the target resource adding control into the sharing list of the first user.

In an exemplary embodiment, the method further comprises:

responding to an operation instruction triggered based on a preset area, and displaying a target resource display page; the preset area is a display area corresponding to the target resource description information, and the target resource display page comprises the target description information of the target resource and a target adding control;

and responding to a fifth operation instruction triggered based on the target adding control, and adding the target description information into the sharing list of the first user.

In an exemplary embodiment, the target page further includes a feature analysis control, and the method further includes:

responding to a sixth operation instruction triggered based on the feature analysis control, and displaying a feature analysis popup on the target page;

displaying the first user characteristic and the second user characteristic in the characteristic analysis popup.

In an exemplary embodiment, the resource display information further includes resource recommendation information and resource sharing prediction data, and the target page includes a first information display area and a second information display area; the responding to a first operation instruction triggered based on the resource viewing control, and displaying a target page, wherein the displaying includes:

and responding to a first operation instruction triggered based on the resource viewing control, displaying the resource recommendation information and the resource sharing prediction data in the first information display area, and displaying the resource description information and the resource adding control in the second information display area.

In an exemplary embodiment, the method further comprises:

and responding to a sliding operation instruction triggered based on a first preset direction in the second information display area, and displaying the resource description information and the resource adding control in the first information display area and the second information display area.

In an exemplary embodiment, the popup page further includes a page close control, and the method further includes:

responding to a seventh operation instruction triggered based on the page closing control, and displaying an original page of the target application program; the original page comprises a target pendant, and the target pendant comprises identification information of the target page and a page display control;

and responding to an operation instruction triggered based on the page display control, and displaying a target page corresponding to the identification information of the target page.

In an exemplary embodiment, after the displaying the original page of the target application, the method further includes:

updating the target pendant in response to a sliding operation instruction triggered based on a second preset direction in the original page; and the updated target pendant comprises the identification information of the target page.

In an exemplary embodiment, the displaying a popup page in an original page of a target application includes:

responding to an eighth operation instruction triggered based on the identification information of the target application program, and acquiring the display times of the popup page of the target application program in a historical period;

and if the display frequency of the popup page is less than a preset frequency threshold value, displaying the popup page in the original page.

According to a second aspect of the embodiments of the present disclosure, there is provided a resource determining apparatus, including:

a popup page display module configured to perform displaying a popup page in an original page of a target application; the popup page comprises resource display information and a resource viewing control; the resource display information is determined based on a first user characteristic and a second user characteristic of the local terminal; the resource display information comprises resource description information;

the target page display module is configured to execute a first operation instruction triggered based on the resource viewing control and display a target page; the target page comprises the resource description information and a resource adding control;

and the resource adding module is configured to execute a second operation instruction triggered based on the resource adding control, and add the resource description information to the sharing list of the first user.

In an exemplary embodiment, the target page includes a preset resource category display control and a candidate resource category display control; the preset resource category display control corresponds to the resource description information and the resource adding control in the target page; the resource determination apparatus further includes:

the candidate information display module is configured to execute a third operation instruction triggered by the candidate resource category display control, and display the candidate resource description information and the candidate resource adding control on the target page;

and the candidate information adding module is configured to execute a fourth operation instruction triggered based on the candidate resource adding control, and add the candidate resource description information to the sharing list of the first user.

In an exemplary embodiment, the target page includes a plurality of resource description information and a plurality of corresponding resource addition controls; the resource adding module comprises:

the target resource adding control determining unit is configured to execute a second operation instruction triggered based on any one resource adding control, and determine the resource adding control corresponding to the second operation instruction as a target resource adding control;

and the target resource description information adding unit is configured to add the target resource description information corresponding to the target resource adding control to the sharing list of the first user.

In an exemplary embodiment, the apparatus further comprises:

the target resource display page display unit is configured to execute an operation instruction triggered based on a preset area and display a target resource display page; the preset area is a display area corresponding to the target resource description information, and the target resource display page comprises the target description information of the target resource and a target adding control;

the target description information adding unit is configured to execute a fifth operation instruction triggered based on the target adding control, and add the target description information to the sharing list of the first user.

In an exemplary embodiment, the target page further includes a feature analysis control, and the apparatus further includes:

a characteristic analysis popup display module configured to execute a sixth operation instruction triggered based on the characteristic analysis control, and display a characteristic analysis popup on the target page;

a user characteristic display module configured to perform displaying a first user characteristic and a second user characteristic in the characteristic analysis popup.

In an exemplary embodiment, the resource display information further includes resource recommendation information and resource sharing prediction data, and the target page includes a first information display area and a second information display area; the target page display module comprises:

the data display unit is configured to execute a first operation instruction triggered based on the resource viewing control, display the resource recommendation information and the resource sharing prediction data in the first information display area, and display the resource description information and the resource adding control in the second information display area.

In an exemplary embodiment, the apparatus further comprises:

the area information display module is configured to execute a sliding operation instruction triggered based on a first preset direction in the second information display area, and display the resource description information and the resource adding control in the first information display area and the second information display area.

In an exemplary embodiment, the pop-up page further includes a page close control, and the apparatus further includes:

the original page display module is configured to execute a seventh operation instruction triggered based on the page closing control and display an original page of the target application program; the original page comprises a target pendant, and the target pendant comprises identification information of the target page and a page display control;

and the page display module is configured to execute an operation instruction triggered based on the page display control and display a target page corresponding to the identification information of the target page.

In an exemplary embodiment, the apparatus further comprises:

the target pendant updating module is configured to execute a sliding operation instruction triggered based on a second preset direction in the original page, and update the target pendant; and the updated target pendant comprises the identification information of the target page.

In an exemplary embodiment, the pop-up page display module includes:

a popup page display frequency unit configured to execute an eighth operation instruction triggered based on the identification information of the target application program, and acquire the popup page display frequency of the target application program in a historical period;

and the popup page display unit is configured to display the popup page in the original page if the display frequency of the popup page is less than a preset frequency threshold.

According to a third aspect of the embodiments of the present disclosure, there is provided an electronic apparatus including:

a processor;

a memory for storing the processor-executable instructions;

wherein the processor is configured to execute the instructions to implement the resource determination method as described above.

According to a fourth aspect of embodiments of the present disclosure, there is provided a computer-readable storage medium, in which instructions, when executed by a processor of an electronic device, enable the electronic device to perform the resource determination method as described above

According to a fifth aspect of embodiments of the present disclosure, there is provided a computer program product comprising a computer program, characterized in that the computer program, when executed by a processor, implements the resource determination method as described above.

The technical scheme provided by the embodiment of the disclosure at least brings the following beneficial effects:

the present disclosure displays a popup page in an original page of a target application; the popup page comprises resource display information and a resource viewing control; therefore, resource display information can be recommended to the first user according to the first user characteristic and the second user characteristic in the local terminal; the first user can trigger a resource viewing control, view resource description information on a target page, and add the resource description information to a sharing list of the first user based on a resource adding control in the target page; thereby improving the efficiency of the anchor selecting resources.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and, together with the description, serve to explain the principles of the disclosure and are not to be construed as limiting the disclosure.

FIG. 1 is a diagram illustrating an application environment for a resource determination method in accordance with an exemplary embodiment.

FIG. 2 is a flow diagram illustrating a resource determination method in accordance with an exemplary embodiment.

FIG. 3 is a flow diagram illustrating a method of displaying a pop-up page in accordance with an example embodiment.

FIG. 4 is a flowchart illustrating a method of displaying a target page in accordance with an exemplary embodiment.

Fig. 5 is a flowchart illustrating a method of adding resource description information according to an example embodiment.

FIG. 6 is a flowchart illustrating a method for generating resource exposure information, according to an example embodiment.

FIG. 7 is a flow diagram illustrating another method of resource determination in accordance with an exemplary embodiment.

FIG. 8 is a diagram illustrating an original page and a pop-up page corresponding to an application, according to an example embodiment.

FIG. 9 is a schematic diagram illustrating a pop-up page in accordance with an exemplary embodiment.

FIG. 10 is a diagram illustrating an original page corresponding to an application, according to an example embodiment.

FIG. 11 is a diagram illustrating an original page corresponding to an application, according to an example embodiment.

FIG. 12 is a diagram illustrating a destination page in accordance with an illustrative embodiment.

Fig. 13 is a schematic diagram illustrating a sliding operation instruction triggered based on a first preset direction in the second information display area according to an exemplary embodiment.

Fig. 14 is a schematic diagram illustrating a page displayed after a sliding operation instruction is triggered based on a first preset direction in the second information display area according to an exemplary embodiment.

FIG. 15 is a schematic diagram illustrating a target resource presentation page in accordance with an illustrative embodiment.

FIG. 16 is a schematic diagram illustrating a target page including a feature analysis control, according to an example embodiment.

FIG. 17 is a schematic diagram illustrating a feature analysis popup according to an exemplary embodiment.

FIG. 18 illustrates a target page including resource sharing prediction data and a sharing suggestion prompt control, according to an example embodiment.

FIG. 19 is a diagram illustrating a sharing of a suggested popup according to an exemplary embodiment.

Fig. 20 is a block diagram illustrating a resource determination apparatus according to an example embodiment.

FIG. 21 is a block diagram illustrating an electronic device for determining resources in accordance with an example embodiment.

Detailed Description

In order to make the technical solutions of the present disclosure better understood by those of ordinary skill in the art, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.

It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the above-described drawings are used for distinguishing between similar resources and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the disclosure described herein are capable of operation in sequences other than those illustrated or otherwise described herein. The implementations described in the exemplary embodiments below are not intended to represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the present disclosure, as detailed in the appended claims.

Under the distribution scene of live broadcast e-commerce, the goods-carrying result of the anchor is closely related to the goods-grouping selection, the live broadcast control field and the mouth broadcast sales capability. For head anchor, a platform operates 1 to n or even 1 to 1 services to help the head anchor to select goods, confirm selling points and plan rhythm; however, for the waist and tail anchor, the selection and cargo carrying capacity are weak, and the operation support is difficult. In the current product selection center, a commodity pool is presented in a shelf form, and the anchor needs to have enough cognition on the self-carrying capacity and the self-preference of vermicelli, so that the proper commodities can be selected for direct broadcast sale. However, most of the long and medium-sized anchor broadcasters are not aware of themselves, and the efficiency of selecting among the selection centers is low.

In order to improve the efficiency of selecting resources by a host, the present disclosure provides a resource determination method, apparatus, device and storage medium.

Referring to fig. 1, a diagram of an application environment of a resource delivery method according to an exemplary embodiment is shown, where the application environment may include a server 01 and a client 02.

Specifically, in this embodiment of the present disclosure, the server 01 may include an independently operating server, or a distributed server, or a server cluster composed of a plurality of servers, and may also be a cloud server that provides basic cloud computing services such as a cloud service, a cloud database, cloud computing, a cloud function, cloud storage, a Network service, cloud communication, a middleware service, a domain name service, a security service, a CDN (Content Delivery Network), and a big data and artificial intelligence platform. The server 01 may comprise a network communication unit, a processor, a memory, etc. Specifically, the server 01 may be configured to generate resource display information based on a first user characteristic and a second user characteristic of the local terminal, and send the resource display information to the client 02.

Specifically, in the embodiment of the present disclosure, the client 02 may include a type of physical device such as a smart phone, a desktop computer, a tablet computer, a notebook computer, a digital assistant, a smart wearable device, and a vehicle-mounted terminal, and may also include software running in the physical device, such as a web page provided by some service providers to a user, and an application provided by the service providers to the user. Specifically, the client 02 may be configured to display a popup page in an original page of a target application; responding to a first operation instruction triggered based on the resource viewing control, and displaying a target page; the target page comprises the resource description information and a resource adding control; and responding to a second operation instruction triggered based on the resource adding control, and adding the resource description information to the sharing list of the first user.

Fig. 2 is a flowchart illustrating a resource determination method according to an exemplary embodiment, which may be applied to the client 02 shown in fig. 1, as shown in fig. 2, and includes the following steps.

In step S21, a popup page is displayed in the original page of the target application; the popup page comprises resource display information and a resource viewing control; the resource display information is determined based on a first user characteristic and a second user characteristic of the local terminal; the resource display information includes resource description information.

In the embodiment of the disclosure, after the authority corresponding to the popup page is opened in the target application program, the first user characteristic and the second user characteristic of the local terminal can be periodically acquired, and corresponding information in the popup page is generated based on the first user characteristic and the second user characteristic, so that the first user characteristic and the second user characteristic are displayed in the original page; and the content in the popup page is updated regularly based on the continuous updating of the first user characteristic and the second user characteristic.

In a specific embodiment, as shown in fig. 8, fig. 8 is an original page 03 corresponding to an application program, which includes a popup page 04; the popup page 04 includes resource display information including recommended pallet configuration and resource description information (pictures, names and prices corresponding to recommended commodities); also included is a resource view control 05, which may be identified, for example, as "go to group".

In the disclosed embodiment, the target application may include, but is not limited to, a shopping application, a music application, and the like; for example, in a live scene, the target application may be an application for the anchor to select resources to share. The original page can be a home page or other pages of the target application program; the popup page is a popup in the original page and is used for displaying recommended resources; the pop-up page may include presentation information for one or more resources and a view control. Resources may include, but are not limited to, merchandise in a shopping scene, songs in a music platform, videos, and the like; the resource exposure information may include resource description information, which may include, but is not limited to, identification information of the resource (e.g., name, model, brand, etc. of the resource), price, manufacturer, etc. information. In some embodiments, the resource display information may include a main picture, a title of the product, a number of bouquets on the shelf, a number of monthly sales, a commission amount, a commission rate, a selling price, an option label (a label of the displayed product, if there are too many labels, only the first few labels are displayed in two lines); the resource view control can be used to view resource description information.

In the embodiment of the present disclosure, the frequency of updating the option tag is: 12:00 updates per weekday (providing support for intelligent group pallets updated per monday); the label system and the priority only affect the intelligent goods organizing page and the commodity information decision page, and the pages of other commodity flows in the goods selection center are not affected temporarily. For example, tags for commodity location, fan search preference, gender preference, etc. may be set separately from high to low in priority. For example, a live category, a short video category and a new promotion item owner playing label can be set from high to low according to the priority, wherein the live category is classified according to the field value of the "owner category" in the user portrait; if the value is 'commodity selling and recommending', displaying as 'professional with goods owner broadcasting'; if the value is other values, showing the program as a main broadcasting program; if the value is not present or "other," the tag is not shown. The label may be displayed in the form of a pop-up window. Short video categories may include food video authors, travel video authors, etc.; the 'author video category' field value of the user portrait is taken during classification; if the field value is not present or "other," the tag is not exposed.

In the embodiment of the present disclosure, the local terminal is a terminal corresponding to a first user, for example, the local terminal may be a terminal corresponding to a main broadcast in a live broadcast scene, a display interface of the local terminal may include identification information of a plurality of application programs, and the first user may display a popup page in an original page of a target application program by clicking the identification information of the target application program.

In the embodiment of the disclosure, the first user may be a main broadcasting, and the second user may be a viewer corresponding to the main broadcasting; specifically, the second user may be a fan of the first user; the first user characteristics may include a category of anchor content (e.g., a short video category corresponding to an anchor) and historical live broadcast characteristics of the anchor, e.g., may be classified as head anchor, waist anchor, tail anchor (with novice), etc. according to the live broadcast experience of the anchor; the method can also be divided into a probe store anchor and a non-probe store anchor; the second user characteristics may include gender characteristics of the viewer (e.g., gender ratio), preference characteristics (e.g., resource tags preferred by the second user). The recommended resources determined according to the first user characteristics and the second user characteristics of the local terminal are high in accuracy and high in matching degree with the first user, and therefore the efficiency of selecting resources by the anchor can be improved.

In the embodiment of the present disclosure, the first user characteristic and the second user characteristic may be characteristics within a preset time period from the current time, for example, characteristics within a week and within a month; and the first user characteristic and the second user characteristic are updated regularly, so that the resource display information is updated, and the accuracy of the resource display information is improved.

In the embodiment of the present disclosure, as shown in fig. 3, the displaying a popup page in an original page of a target application includes:

in step S211, in response to an eighth operation instruction triggered based on the identification information of the target application program, acquiring the number of times of displaying a popup page of the target application program in a historical period;

in this embodiment of the disclosure, the historical time period may be a time period one week away from the current time, and the current time is a time corresponding to the eighth operation instruction. The eighth operation instruction may be triggered by clicking, and the form of clicking is not particularly limited.

In step S212, if the number of times of displaying the pop-up page is less than a preset number threshold, the pop-up page is displayed in the original page.

In the embodiment of the present disclosure, the preset number threshold may be one or more times; and under the condition that the display frequency of the popup page is less than a preset frequency threshold, displaying an original page and displaying the popup page in the original page.

In the embodiment of the present disclosure, the method further includes:

and if the display frequency of the popup page is greater than or equal to a preset frequency threshold, displaying the original page.

In the embodiment of the disclosure, only the original page is displayed and the popup page is not displayed under the condition that the display frequency of the popup page is greater than or equal to the preset frequency threshold.

In the embodiment of the disclosure, the display times of the popup page in a period of time can be controlled by setting the preset time threshold, for example, the popup page can be controlled to be displayed only once a week in a target application program, so that excessive disturbance to a terminal user is avoided, and user experience is improved.

In this embodiment of the present disclosure, the popup page further includes a page close control, and as shown in fig. 4, the method further includes:

in step S2101, in response to a seventh operation instruction triggered based on the page close control, displaying an original page of the target application program; the original page comprises a target pendant, and the target pendant comprises identification information of the target page and a page display control;

in the embodiment of the disclosure, the page closing control may be a closing key in the popup page, and the closing key may be located at the upper right corner of the popup page; when a page closing control of the popup page is triggered, closing the popup page and only displaying an original page; the seventh operation instruction may be triggered by clicking, and the form of clicking is not particularly limited. The target page and the popup page are both resource recommendation pages.

In some embodiments, as shown in fig. 9, the pop-up window page of fig. 9 includes a page closing control 06, and when the control is triggered, the "smart group goods" page is closed, and only the original page in fig. 10 is displayed; fig. 10 includes a target pendant 07 that includes identification information 071 "intelligent group" of a target page and a page display control 072.

In some embodiments, the identification information of the target page may include, but is not limited to, text identification, picture identification, and the like. The page display control is used for displaying the target page corresponding to the identification information of the target page.

In this embodiment of the present disclosure, after the displaying the original page of the target application, the method further includes:

In some embodiments, the second predetermined direction in the original page may be up, down, left, right, or other directions along the original page. The updated target pendant only comprises the identification information of the target page and does not comprise the page display control. If a sliding operation instruction triggered in a second preset direction in the original page is detected, the first user only focuses on the original page at present and does not focus on the recommended target page; and at the moment, only the identification information of the target page is displayed in the target pendant.

In some embodiments, as shown in fig. 10, the second preset direction is a direction upward along the original page, and when a sliding operation instruction is triggered along the second preset direction in the original page, the updated target hanger 08 shown in fig. 11 is obtained, and only the identification information "intelligent group goods" of the target page is displayed.

In the embodiment of the disclosure, if a sliding operation instruction triggered in the second preset direction in the original page is detected, only the identification information of the target page is displayed in the target pendant, so that the occupied area of the target pendant in the original page is reduced, and the target pendant is prevented from shielding the display content in the original page.

In some embodiments, the above method further comprises:

responding to a page jump instruction in the original page, and jumping to a preset page corresponding to the page jump instruction from the original page;

and displaying the updated target pendant or the target pendant before updating in the preset page.

In the embodiment of the disclosure, the preset page may be any page in the target application program; the target pendant before or after updating can be displayed in any page of the target application program, so that the jump from the preset page to the target page is facilitated, and the first user can conveniently view the target page at any time.

In some embodiments, the above method further comprises:

and responding to an operation instruction triggered based on the updated target pendant, and displaying the target pendant before updating.

In the embodiment of the disclosure, if an operation instruction triggered on the updated target pendant is detected, the complete target pendant before updating is displayed, so that the first user can conveniently check the target page through the page display control in the target pendant. The page on which the target pendant before update is displayed may be an original page, or may be another page in the target application (for example, a page currently browsed by the first user).

In step S2102, in response to an operation instruction triggered based on the page display control, a target page corresponding to the identification information of the target page is displayed.

In the embodiment of the disclosure, after the first user closes the popup page corresponding to the recommended resource, the identification information of the target page and the page display control can be displayed in the original page in a pendant mode, so that the first user can conveniently view the target page at any time.

In step S22, in response to a first operation instruction triggered based on the resource viewing control, displaying a target page; the target page comprises the resource description information and a resource adding control.

In some embodiments, as shown in FIG. 8, when the resource view control 05 "go to group", the target page shown in FIG. 12 is displayed; including resource description information (such as commodity pictures, names, prices, etc.) and resource addition control 09 "add to the shelf".

In the embodiment of the disclosure, if the target page has no relevant data, a default style is displayed; specifically, a file "smart group temporarily does not collect your feature data, please see again in tomorrow" may be displayed.

In the embodiment of the present disclosure, the resource display information further includes resource recommendation information and resource sharing prediction data, and the target page includes a first information display area and a second information display area; the responding to a first operation instruction triggered based on the resource viewing control, and displaying a target page, wherein the displaying includes:

In some embodiments, as shown in fig. 12, the destination page includes a first information presentation region 010 and a second information presentation region 011.

In the embodiment of the present disclosure, the resource recommendation information may include a type of the resource, a recommended number of resources of different types, and the resource sharing prediction data may be service data of the resource, and may include, for example, GMV (Gross business Volume), page exposure, resource conversion rate, and the like. The target page can be divided into two information display areas, the first information display area displays the resource recommendation information and the resource sharing prediction data, and a first user can conveniently check related information of resources, so that the recommended resources are preliminarily known; the first information presentation area may display the categories and the number of all recommended resources. The second information display area can display description information of part of recommended resources in the first information display area and corresponding resource adding controls, the second information display area displays the resource description information and the resource adding controls, a second user can know specific resources according to the resource description information conveniently, and interested resources are added to the sharing list based on the resource adding controls.

In the embodiment of the present disclosure, the resource display information may be displayed in a form of a recommended pallet, as shown in fig. 6, fig. 6 is a flowchart of a method for generating resource display information, which specifically includes:

in step S601, pre-estimating the number of live GMVs and commodities in a single field according to the first user characteristic and the second user characteristic;

in step S602, a category range and a category ratio of the resource are estimated;

in step S603, the passenger order of each category is estimated;

in step S604, the base pallet is recalled according to the pre-estimated information;

in step S605, a lead money resource is replenished;

in step S606, the recalled base pallet is fine-tuned based on the drainage resources;

in step S607, the resources in the pallet are sorted;

in step S608, the pallet, i.e., the resource display information is output.

In an embodiment of the present disclosure, the target page further includes a sharing suggestion prompt control, and the method further includes:

and responding to an operation instruction triggered based on the sharing suggestion prompt control, and displaying a sharing suggestion popup on a target page, wherein the sharing suggestion popup comprises sharing suggestion prompt information and a popup closing control.

In some embodiments, as shown in fig. 18, fig. 18 includes resource sharing prediction data and a sharing suggestion prompt control 017 "launch suggestions and predictions"; when the control is triggered, a sharing suggestion popup 018 as shown in fig. 19 is displayed, which includes sharing suggestion prompt information, as shown in fig. 19, "the recommendation and prediction is formed based on the live broadcast delivery data and fan preference data of your history, and non-deterministic data is only used as reference for planning live broadcast rhythm"; the pop-up window 018 further comprises a pop-up window closing control 019 and an information feedback control 020; the information feedback control 020 is used for feeding back read sharing suggestion prompt information of a user; when the control is triggered, the fact that the user has read the sharing suggestion prompt information is fed back to the local terminal, and meanwhile, a sharing suggestion popup 018 is closed.

In the embodiment of the disclosure, the target page may include two information display areas, and the resource recommendation information and the resource sharing prediction data are displayed in a first information display area, so that the first user can conveniently view the related information of the resource; and displaying the resource description information and the resource adding control in a second information display area, so that a second user can quickly know specific resources according to the resource description information.

In the embodiment of the present disclosure, the method further includes:

In the embodiment of the present disclosure, the first preset direction in the second information display area may be an upward direction along the second information display area; when a sliding operation instruction is triggered in a first preset direction in a second information display area, hiding information in an original first information display area, and displaying the resource description information and the resource addition control in the first information display area and the second information display area; the number of resources displayed at this time may be greater than the number of resources in the original second information display area.

In some embodiments, as shown in fig. 13, the first predetermined direction 012 is a direction upward along the second information display area; when a sliding operation instruction is triggered along a first preset direction, the display page is as shown in fig. 14; only the resource description information and the resource addition control are shown in fig. 14.

In the embodiment of the present disclosure, the resource description information and the resource addition control may be displayed in the first information display area and the second information display area based on a sliding operation instruction triggered in a first preset direction in the second information display area; only showing the resource description information and the resource adding control in the target page, wherein the description information and the adding control corresponding to more resources can be shown at the moment; therefore, the first user can conveniently and quickly view more resource description information and the resource adding control.

In the embodiment of the disclosure, the target page comprises a preset resource category display control and a candidate resource category display control; the preset resource category display control corresponds to the resource description information and the resource adding control in the target page; as shown in fig. 5, after the target page is displayed in response to the first operation instruction triggered based on the resource viewing control, the method further includes:

in step S221, in response to a third operation instruction triggered based on the candidate resource category display control, displaying the candidate resource description information and the candidate resource addition control on the target page;

in the embodiment of the disclosure, the target page may show one type of resource, may also show multiple types of resources, and may include a preset resource and a candidate resource, where the preset resource corresponds to the preset resource type display control, and the candidate resource corresponds to the candidate resource type display control; the preset resources can be resources displayed by default when the target page is opened; the candidate resources are resources which are not currently displayed on the target page, and the target page can display the candidate resource adding control, so that the first user can conveniently display the relevant information of the candidate resources after triggering. The candidate resource description information may include, but is not limited to, identification information of the candidate resource (e.g., name, model, brand, etc. of the resource), price, manufacturer, etc. When the resources are commodities, the multiple types of the resources can comprise drainage money (suitable for direct broadcast front section, suggesting x money for single direct broadcast), profit money (explosive money, high commission money, selling in peak period of popularity, suggesting y money for single direct broadcast) and previous new money (new season money, suitable for trend before direct broadcast, suggesting z money for single direct broadcast); the lead money is used for adding attention to a second user for the first user, namely, the number of fans is increased for the anchor.

In some embodiments, as shown in fig. 12, the resource category display control "drainage money" further includes a candidate resource adding control: "profit money" and "new money on top"; the preset resource category display control can be resource description information and a resource adding control which are displayed in a target page in a default mode; the candidate resource category display control is used for determining resource description information and a candidate resource adding control; when the candidate resource type display control is triggered, displaying candidate resource description information and a candidate resource adding control in a target page; the first user is facilitated to select the resource of interest according to the candidate resource description information. For example, in FIG. 12, the first user may trigger "profit money" or "New money" to display the resource description information and resource addition control for the corresponding category.

In step S222, in response to a fourth operation instruction triggered based on the candidate resource addition control, add the candidate resource description information to the sharing list of the first user.

In the embodiment of the present disclosure, the number of the candidate resource description information may be multiple, and each candidate resource description information corresponds to one candidate resource addition control; the candidate resource description information corresponding to the control can be added to a sharing list of the first user through the candidate resource adding control, and the sharing list can be a selected shopping cart of the first user.

In the embodiment of the disclosure, a plurality of resource category display controls can be displayed on a target page for a first user to select; the corresponding candidate resource description information and the candidate resource adding control can be displayed through the candidate resource category display control; and the corresponding candidate resources are added into the sharing list of the first user through the candidate resource adding control, so that the first user can conveniently select various resources of different types according to personal requirements and add the resources into the sharing list, and the efficiency of selecting the resources by the anchor is improved.

In step S23, in response to a second operation instruction triggered based on the resource addition control, the resource description information is added to the sharing list of the first user.

In the embodiment of the disclosure, the target page comprises a plurality of resource description information and a plurality of corresponding resource adding controls; the adding the resource description information to the sharing list of the first user in response to a second operation instruction triggered by the resource adding control includes:

in step S231, in response to a second operation instruction triggered based on any resource addition control, determining a resource addition control corresponding to the second operation instruction as a target resource addition control;

in the embodiment of the present disclosure, each piece of resource description information corresponds to a unique resource addition control. When there are multiple resource description information, the arrangement order of the resource description information may be determined according to the first user characteristic and the second user characteristic, and then each resource description information is displayed according to the arrangement order.

In step S232, add the target resource description information corresponding to the target resource addition control to the sharing list of the first user.

In the embodiment of the disclosure, a plurality of resource description information and the resource adding control corresponding to each resource description information can be displayed in the target page at the same time, so that the first user can determine the target resource description information and add the target resource description information to the sharing list of the first user conveniently.

In the embodiment of the present disclosure, the method further includes:

in the embodiment of the disclosure, each resource corresponds to a preset region, and each preset region comprises a target description message; the target resource display page can be displayed by triggering any position of the preset area; the target resource display page may display target description information and a target addition control of the target resource, and may also display associated information of the target resource, where the associated information of the target resource may include, but is not limited to, information of a producer of the target resource, a contact way of a merchant, a coupon, and the like.

In the embodiment of the present disclosure, the target adding control may be clicked, and the target description information corresponding to the clicked target adding control is added to the sharing list of the first user.

In some embodiments, as shown in fig. 14, fig. 14 includes a preset region 013, and when any position of the region is triggered, jumping to the target resource presentation page corresponding to the region as shown in fig. 15; the page of fig. 15 includes a target adding control 014 "add to the shelf", and also includes information of a generator of the target resource, a contact of a merchant, a coupon, and the like.

In the embodiment of the disclosure, a preset area may be set in the target page, the preset area includes the target description information, and then the preset area is triggered to jump to the detail page of the target resource, so that more associated information of the target resource can be displayed. Therefore, the first user can conveniently further know the target resource, and the resource is screened out and added to the sharing list.

In the embodiment of the present disclosure, after the sharing list of the first user is constructed, the first user may share resources in the list to the second user at a recommended time period according to the sharing list, so as to obtain a corresponding service index, which specifically includes:

(1) number of page exposures (UV/PV)

Wherein, the UV (Unique Visitor) independent visitor counts the number of users accessing a certain site within 1 day (based on cookie); one computer client accessing the website is a visitor.

PV (Page view) access amount, namely page browsing amount or click amount, and the number of web pages accessed by a website user is measured; in a certain statistical period, the user records 1 time when opening or refreshing one page, and the browsing amount is accumulated when opening or refreshing the same page for multiple times.

(2) Number of effective exposures of a commodity

Merchandise card exposure 1/2 count for effective exposure;

if a certain commodity is exposed to the anchor of the commodity on the shelf, calculating invalid exposure;

(3) number of times that commodity is clicked on

In the commodity flow page, clicking a 'join shelf' button on a commodity card of the commodity flow and clicking a 'join shelf' button on an information decision page from the commodity flow point count to click on the shelf, and counting the total time to the commodity flow page and the information decision page.

(Commodity exposure event not double note)

(4) Number of successful shelving of commodity

(5) Exposure-to-shelf conversion rate-number of times a commodity is clicked on/number of times a commodity is effectively exposed

A user sees the commodity card in the commodity flow, calculates 1 exposure, points into a commodity information decision page at the moment, and does not calculate one additional exposure;

clicking the commodity card of a certain commodity flow to put the commodity card and clicking the click information decision page to put the commodity card into the frame are counted, and the commodity card is classified into the commodity flow page during counting, but the point is buried to be differentiated.

(6) The successful conversion rate of shelving is equal to the successful times of shelving/the number of times of clicking by the user;

(7) success in shelving-3 days the trailer conversion rate is equal to the number of trailers/success in shelving of goods within 3 days;

number of trailers in 3 days for a commodity; i.e. the number of people selling the product in the short video or live broadcast room;

the trailer conversion rate of the exposure-3 days is equal to the number of trailers per commodity exposure time within 3 days of the commodity;

(8) success in shelving-within 3 days, the conversion rate of the moving sales is equal to the number of moving sales persons/number of successful goods shelving within 3 days;

the number of people moving to sell the commodities within 3 days; if the order is successfully paid, the mobile sales are obtained;

the conversion rate of the moving pins in 3 days of exposure is equal to the number of the moving pins in 3 days of the commodity/the number of times of exposure of the commodity;

(9) contributing GMV within 3 days of the page

Paying GMV and filtering wind control;

clicking the putting on shelf and clicking the putting on shelf of the click-through information decision page on a certain commodity flow commodity card to count the putting on shelf on the page, and classifying the putting on shelf in the commodity flow page when counting GMV;

if the user shelves a certain item on multiple pages (in rare cases), the contribution of the latest page on shelf is counted.

(10) Contributing amount of orders within 3 days of page

Paying order number, filtering air control

Clicking the upper shelf and clicking the upper shelf of the click-through information decision page on a certain commodity flow commodity card to count the upper shelf on the page, and classifying the upper shelf into the commodity flow page when counting the amount of orders;

Compared with the prior art, the technical scheme of the application improves the service index of the sharing list.

In the embodiment of the present disclosure, the target page further includes a feature analysis control, and the method further includes:

in the embodiment of the disclosure, a second user characteristic and a characteristic analysis control may be displayed in the target page, where the second user characteristic may be a fan characteristic corresponding to the first user, and may include, for example, a gender ratio, a preferred resource label, and the like.

In the embodiment of the disclosure, the first user characteristic and the second user characteristic may be displayed in a characteristic analysis popup; the first user characteristics may include a category of anchor content (e.g., a short video category corresponding to an anchor) and historical live broadcast characteristics of the anchor, e.g., may be classified as head anchor, waist anchor, tail anchor (with novice), etc. according to the live broadcast experience of the anchor; the method can also be divided into a probe store anchor and a non-probe store anchor; the second user characteristics may include gender characteristics of the viewer (e.g., gender ratio), preference characteristics (e.g., resource labels preferred by the second user), and historical resource category ratios, among others. For example, the fan and stock characteristics of the anchor can be viewed; the vermicelli is characterized in that: displaying the fan characteristic labels of the anchor according to the label priority; the vermicelli accounts for the ratio: and displaying the gender ratio of the anchor to the precision of percentage. Past purchased products of vermicelli: and (5) displaying the item percentage ranking of historical purchased commodities of all fans of the anchor according to the priority of the labels, and arranging the items in a descending order from left to right according to the percentage. The anchor characteristic: and displaying the characteristic label of the anchor per se according to the label priority.

In some embodiments, as shown in FIG. 16, a feature analysis control 015 is included in the target page of FIG. 16, and when this control 015 is triggered, a feature analysis pop-up 016 as shown in FIG. 17 is displayed; the popup window 016 includes information such as vermicelli characteristics, vermicelli gender ratio, past vermicelli purchases, and anchor characteristics.

In the embodiment of the disclosure, the first user characteristic and the second user characteristic are displayed to the first user by displaying the characteristic analysis popup window, so that the first user can conveniently and visually know the characteristics of the first user and the fan characteristics.

In a specific embodiment, as shown in fig. 7, fig. 7 is a flow chart of a resource determination method; the method comprises the following steps:

in step S701, the anchor accesses a page of the target application;

in step S702, a recommended pallet is determined and displayed based on the anchor characteristics, the commodity characteristics, historical business index data of the anchor, and the fan characteristics; the historical service index data can comprise characteristics of live single-site sales, live single-site payment order quantity and the like;

in step S703, the anchor supplements the live associated features; for example, the anchor self sets a live broadcast time period, whether an auxiliary intelligent goods combination tool generates a pallet or not is judged according to the flow delivery plan and the like;

in step S704, the pallet supports direct selection for shelving or saving pictures. The selected item can be directly put on the shelf, and the selected item picture can also be stored in the database corresponding to the anchor account.

FIG. 20 is a block diagram illustrating a resource determination apparatus according to an example embodiment. Referring to fig. 20, the apparatus includes:

a popup page display module 2010 configured to perform displaying a popup page in an original page of a target application; the popup page comprises resource display information and a resource viewing control; the resource display information is determined based on a first user characteristic and a second user characteristic of the local terminal; the resource display information comprises resource description information;

a target page display module 2020 configured to execute a first operation instruction triggered based on the resource viewing control to display a target page; the target page comprises the resource description information and a resource adding control;

a resource adding module 2030 configured to execute adding the resource description information to the sharing list of the first user in response to a second operation instruction triggered based on the resource adding control.

In the embodiment of the disclosure, the target page comprises a preset resource category display control and a candidate resource category display control; the preset resource category display control corresponds to the resource description information and the resource adding control in the target page; the resource determination apparatus further includes:

In the embodiment of the disclosure, the target page comprises a plurality of resource description information and a plurality of corresponding resource adding controls; the resource adding module comprises:

In the embodiment of the present disclosure, the apparatus further includes:

In this embodiment of the present disclosure, the target page further includes a feature analysis control, and the apparatus further includes:

In the embodiment of the present disclosure, the resource display information further includes resource recommendation information and resource sharing prediction data, and the target page includes a first information display area and a second information display area; the target page display module comprises:

In the embodiment of the present disclosure, the apparatus further includes:

In this embodiment of the disclosure, the pop-up window further includes a page closing control, and the apparatus further includes:

In the embodiment of the present disclosure, the apparatus further includes:

In an embodiment of the present disclosure, the pop-up window page display module includes:

With regard to the apparatus in the above-described embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.

Fig. 21 is a block diagram illustrating an electronic device for determining resources, which may be a terminal, according to an exemplary embodiment, and an internal structure thereof may be as shown in fig. 21. The electronic device comprises a processor, a memory, a network interface, a display screen and an input device which are connected through a system bus. Wherein the processor of the electronic device is configured to provide computing and control capabilities. The memory of the electronic equipment comprises a nonvolatile storage medium and an internal memory. The non-volatile storage medium stores an operating system and a computer program. The internal memory provides an environment for the operation of an operating system and computer programs in the non-volatile storage medium. The network interface of the electronic device is used for connecting and communicating with an external terminal through a network. The computer program is executed by a processor to implement a resource determination method. The display screen of the electronic equipment can be a liquid crystal display screen or an electronic ink display screen, and the input device of the electronic equipment can be a touch layer covered on the display screen, a key, a track ball or a touch pad arranged on the shell of the electronic equipment, an external keyboard, a touch pad or a mouse and the like.

It will be appreciated by those skilled in the art that the configuration shown in fig. 21 is a block diagram of only a portion of the configuration relevant to the present disclosure, and does not constitute a limitation on the electronic device to which the present disclosure applies, and a particular electronic device may include more or less components than those shown in the figures, or combine certain components, or have a different arrangement of components.

In an exemplary embodiment, there is also provided an electronic device including:

a processor; a memory for storing the processor-executable instructions; wherein the processor is configured to execute the instructions to implement the resource determination method described above.

In an exemplary embodiment, a computer-readable storage medium comprising instructions, such as a memory comprising instructions, executable by a processor of an electronic device to perform the above-described resource determination method is also provided. Alternatively, the computer readable storage medium may be a ROM, a Random Access Memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like.

In an exemplary embodiment, a computer program product is also provided, comprising a computer program which, when executed by a processor, implements the above-described resource determination method.

It will be understood by those skilled in the art that all or part of the processes of the methods of the embodiments described above can be implemented by hardware instructions of a computer program, which can be stored in a non-volatile computer-readable storage medium, and when executed, can include the processes of the embodiments of the methods described above. Any reference to memory, storage, database, or other medium used in the embodiments provided herein may include non-volatile and/or volatile memory, among others. Non-volatile memory can include read-only memory (ROM), Programmable ROM (PROM), Electrically Programmable ROM (EPROM), Electrically Erasable Programmable ROM (EEPROM), or flash memory. Volatile memory can include Random Access Memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in a variety of forms such as Static RAM (SRAM), Dynamic RAM (DRAM), Synchronous DRAM (SDRAM), Double Data Rate SDRAM (DDRSDRAM), Enhanced SDRAM (ESDRAM), Synchronous Link DRAM (SLDRAM), Rambus Direct RAM (RDRAM), direct bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM).

Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This application is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.

It will be understood that the present disclosure is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. A method for resource determination, comprising:

2. The method for determining resources according to claim 1, wherein the target page includes a preset resource category display control and a candidate resource category display control; the preset resource category display control corresponds to the resource description information and the resource adding control in the target page; after the responding to the first operation instruction triggered by the resource viewing control and displaying the target page, the method further comprises the following steps:

3. The method according to claim 1, wherein the target page comprises a plurality of resource description information and a plurality of corresponding resource addition controls; the adding the resource description information to the sharing list of the first user in response to a second operation instruction triggered by the resource adding control includes:

4. The method of claim 3, further comprising:

5. The method of claim 1, wherein the target page further comprises a feature analysis control, the method further comprising:

6. The resource determination method according to any one of claims 1 to 5, wherein the resource display information further includes resource recommendation information and resource sharing prediction data, and the target page includes a first information display area and a second information display area; the responding to a first operation instruction triggered based on the resource viewing control, and displaying a target page, wherein the displaying includes:

7. A resource determination apparatus, comprising:

8. An electronic device, comprising:

a processor;

a memory for storing the processor-executable instructions;

wherein the processor is configured to execute the instructions to implement the resource determination method of any one of claims 1-6.

9. A computer-readable storage medium having instructions which, when executed by a processor of an electronic device, enable the electronic device to perform the resource determination method of any of claims 1-6.

10. A computer program product comprising a computer program, characterized in that the computer program, when being executed by a processor, carries out the resource determination method according to any one of claims 1-6.