JP2002149687A - System, device, and method for advertisement display processing - Google Patents

Abstract

PROBLEM TO BE SOLVED: To display advertisements meeting needs of individual users in homepages and to give the users an incentive to view the advertisements in the homepages. SOLUTION: The advertisement display processor 1 is equipped with a user registering means 14 which receives information specifying a user who browses a homepage and registers the user, an advertisement receiving means 15 which receives data for advertisement from an advertiser who desires to publish the advertisement to a user, a property advertisement selecting means 16 which selects data for the advertisement as property advertisement for the user, and a property advertisement display means 17 which displays the selected property advertisement in a homepage as data for a link advertisement linked with an advertiser homepage that the advertiser manages.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement display processing system, an advertisement display processing device, and an advertisement display processing method for displaying an advertisement on a homepage.

[0002]

2. Description of the Related Art With the rapid spread of the Internet in recent years, homepages on which banner advertisements are pasted are increasing. Many banner advertisements have a hyperlink function that jumps to the home page of the advertiser. For this reason, the banner advertisement is an effective means for bringing the user who clicked to the homepage of the advertiser and promoting the product or service.

[0003] However, even if the banner advertisement is simply pasted on another person's homepage, the number of times that the user clicks is not so large. In view of such a problem, Japanese Patent Laid-Open Publication No.
An invention disclosed in Japanese Patent Application Laid-Open No. 1-95694 (hereinafter, referred to as a first conventional invention) is known.

In the first prior art, the main service information and the advertisement information provided by the homepage are displayed, and when the display of the advertisement information is clicked, both the details of the main service information and the details of the advertisement information are displayed. I am trying to be.
As a result, if the user wants to know the detailed information of the main service, he has to select the advertisement information. Therefore, it is possible to enhance the advertising effect rather than simply pasting the banner advertisement.

[0005] On the other hand, recently, a device for changing an advertisement fee according to the number of clicks of a banner advertisement or the number of times of browsing a page on which the banner advertisement is posted has been operated. According to this device, the administrator who manages the homepage on which the banner advertisement is pasted checks the number of times the banner advertisement is clicked within a certain period of time, and reports the result to the advertiser, You receive advertising fees according to the number of times.

However, there is a major problem with this device. The problem is that the homepage manager increases the number of clicks illegally and reports as if the user clicked. As an invention for solving such a problem, an invention disclosed in Japanese Patent Application Laid-Open No. 2000-215136 (hereinafter, referred to as a second conventional invention) is known.

[0007] In the second prior art, the number of times a banner advertisement is clicked or the number of times a page on which the banner advertisement is posted is notified directly and in real time to the advertiser. This eliminates the need for the homepage administrator to report the number of clicks to the advertiser, and prevents the homepage administrator from intervening illegal operations.

[0008]

However, the first and second prior arts described above have problems to be solved. In the first conventional invention, even if the user is motivated to click the banner advertisement or the character advertisement, it is not possible to provide information matching each individual user. Therefore, from the user's point of view, the user cannot obtain the desired information. Also, from the standpoint of an advertising publisher, there is a problem in that accurate advertising information cannot be provided for individual users, and the advertising effect does not increase.

Further, in the second conventional invention, the fraud by the manager of the homepage is prevented, and the true number of clicks can be ascertained to the advertiser in real time. Is only paid to the person. For this reason, there is no merit for the user who views the homepage no matter how much the banner advertisement is clicked. In particular, users who frequently use the Internet need to pay more for communication. For this reason, the user does not click the banner advertisement until the time and communication cost are spent.

[0010] In addition, a banner advertisement linking to a site for introducing a company is meaningful for a user to visit many times. However, as described above, since there is no motivation for the user to click the banner advertisement, the user makes only one or two clicks. For company introduction,
It is not necessary to visit many times. For this reason, the effect of advertising that raises the awareness of the company does not increase.

The present invention has been made in view of the above problems, and provides an advertisement display processing device, an advertisement display processing device, and an advertisement display processing method capable of displaying an advertisement that meets the needs of individual users. The purpose is to do. Another object of the present invention is to provide an advertisement display processing system, an advertisement display processing device, and an advertisement display processing method that motivate a user to view an advertisement.

[0012]

In order to achieve the above object,
The present invention provides a server for storing advertisement data to be displayed on a homepage viewed by a user, a client terminal for the user to view the homepage, a server, storage means for storing the homepage, and a client terminal. A communication line for connecting the server, the server selects advertisement data for the user as an attribute advertisement for the user based on the information specifying the user, and posts the advertisement to the user based on the attribute advertisement. The advertisement display processing system displays the link advertisement data linking to the publisher homepage managed by the desired advertisement publisher on the homepage. For this reason, the registered user can obtain advertisement information that matches the user. For example, 3
A male user in the 0s will see an advertisement that matches the user identification information. Conversely, a male user in his 30s resident in Tokyo can advertise local, female or 10
It is not necessary to see advertisements that users in their 40s and 40s want to see. In this way, ads that match the characteristics of each user are posted on the homepage that users see,
Users can get the information they want,
High advertising effectiveness can be expected for advertisers.

Further, another aspect of the present invention is an advertisement display processing system in which a server also serves as storage means. Therefore, the operation of pasting the link advertisement data to the homepage is performed in the server. Therefore, there is no need to join the data of the home page output from the storage unit storing the home page and the link advertisement data in the client terminal.

Another aspect of the present invention is to receive attribute information indicating an attribute of a user, register the user,
The advertisement display processing system receives advertisement data from an advertisement publisher and selects advertisement data that matches the user's attributes as attribute advertisements based on the attribute information.
For this reason, a user who also inputs and registers attribute information can obtain advertisement information that matches his / her preference. For example, for a user who enjoys skiing, an advertisement for a ski equipment maker or a ski resort is posted on a homepage viewed by the user. Another user with a home game as a hobby,
Even if you are looking at the same homepage as the previous user, you will see advertisements from game software makers and game machine makers. As described above, advertisements that match the needs of individual users are posted, so that the users can obtain desired information and at the same time, can expect a high advertising effect for the advertisement publisher.

According to another aspect of the present invention, a server narrows down attribute advertisements based on the contents of a homepage viewed by a user during a predetermined period among a plurality of attribute advertisements, and converts the narrowed down attribute advertisements into link advertisement data. As an advertisement display processing system for displaying on a homepage. For this reason, in addition to the user's own attribute information input in advance by the user, the type and number of homepages actually browsed by surfing are taken into account, and a different type of advertisement from the first time is posted. Therefore, the risk that the user will see only the same advertisement for a long time is reduced.

Further, according to another aspect of the present invention, the server detects that the user has performed an operation of selecting the link advertisement data a predetermined number of times, or that the user has watched a homepage displaying the link advertisement data for a predetermined time. When the information is obtained, the advertisement display processing system displays another link advertisement data suitable for the attribute of the user on the homepage. For this reason, in addition to the self-attribute information input by the user in advance, an advertisement of a different type from the first time is posted based on the information actually clicked by the user.
Therefore, the risk that the user will see only the same advertisement for a long time is reduced.

Further, another aspect of the present invention is an advertisement display processing system that performs an erasing process of deleting the predetermined attribute advertisement when the server receives a notification from the user that the user does not want to view the predetermined attribute advertisement. For this reason, the user can display only the advertisement of his / her interest.

Further, according to another aspect of the present invention, the server provides the user with a product or service from an advertisement publishing company or a server administrator based on the amount of attribute information input by the user or the nature of the attribute information. The advertisement display processing system determines that. For this reason, it is possible to motivate the user to input his or her own attribute information. Therefore, an accurate advertisement based on more detailed attribute information can be displayed.

Another aspect of the present invention is a server for storing advertisement data to be displayed on a homepage viewed by a user, a client terminal for the user to view the homepage, a server, storage means for storing the homepage, and a client. A communication line interconnecting the terminal and the terminal, the server selects advertisement data for the user as link advertisement data for the user based on the information identifying the user, and transmits an advertisement to the user. Obtain information on the number of times the user has selected and operated link advertisement data linked to the publisher homepage managed by the advertiser who wants to be posted, or information on the time the user is viewing the homepage displaying link advertisement data Advertisement display processing for performing a cash-back processing for paying a user money based on the information. It has been with the system. This motivates the user to view the advertisement, and the user wants to click on the banner advertisement even though it takes time and communication costs. As a result, the opportunity for the user to view the advertisement information increases.
In particular, in the case of a site whose purpose is to emphasize a corporate image rather than a product or service, since the user visits many times, the corporate image is easily fixed to the user.

Further, in another aspect of the present invention, in the advertisement display processing system, the server performs cashback for a homepage manager in cashback processing.
For this reason, the number of homepage administrators who want to paste the banner advertisement can be increased.

According to another aspect of the present invention, data for advertisement is
The advertisement display processing system includes an attribute advertisement selected based on the attribute information of the user. For this reason, the user
Instead of just clicking on a banner ad for cashback purposes only, you will click on a banner ad that suits your tastes. Therefore, an increase in the number of clicks on the banner advertisement and an increase in the number of browsing of the advertisement information can be expected, and the advertisement effect can be further enhanced.

Further, the present invention provides an advertisement display processing system in which the server sets a higher cashback amount as the server shifts from the top page of the home page to a lower hierarchical page in the directory structure. Jumping to a page lower in the hierarchy than the top page of the homepage requires more labor than surfing only the top page. For this reason, the cashback is set to be higher for the site at the back, and the user is induced to the site at the back. this is,
Since it is meaningful for the homepage manager, an increase in homepage managers can be expected.

Another aspect of the present invention is an advertisement display processing system in which the server sets a cashback amount based on the amount of attribute information input by the user or the nature of the attribute information. Therefore, the user has a motivation to input his / her attributes. Users do not know where their information will be leaked, and therefore do not want to enter their detailed information. Therefore, if the cashback is increased as the user inputs a lot of his / her attribute information or inputs attribute information that is important for marketing, the attribute information that is both quantitative and qualitative can be obtained. This is a great advantage from the standpoint of the advertiser, in that it can display advertisements that are more matched to individual users.

Another aspect of the present invention is an advertisement display processing system that includes a display for distinguishing whether or not the link advertisement data is advertisement data to be cashed back to the user, or a display indicating cashback conditions. . So, before clicking on a banner ad,
You can know whether it is an attribute advertisement or not and how much it will be cashed back when you click it. Thus, the user can select the advertisement to click.

According to another aspect of the present invention, there is provided a user registration means for receiving information for specifying a user who browses a homepage and registering the user, and advertisement data from an advertisement publisher who wants to post an advertisement to the user. Means for receiving an advertisement, attribute advertisement selecting means for selecting data for an advertisement as an attribute advertisement for the user, and linking the selected attribute advertisement to a publisher homepage managed by the ad publisher. And an attribute advertisement displaying means for displaying on a homepage as link advertisement data to be displayed.

[0026] Therefore, the registered user can obtain the advertising information that matches the user. For example, 30
Male users in their teens will see advertisements that match the user identification information. Conversely, a male user in his thirties who lives in Tokyo does not need to see a local advertisement, an advertisement for women, or an advertisement that a user in his teens or forties wants to see.
As described above, advertisements that match the characteristics of each user are posted on the homepage viewed by the user, so that information desired by the user can be obtained and a high advertising effect can be expected for the advertisement publisher.

According to another aspect of the present invention, there is provided an advertisement display processing apparatus further including a storage unit for storing a homepage. For this reason, the work of pasting the link advertisement data to the homepage is performed in the advertisement display processing device. Therefore, there is no need to join the data of the home page output from the storage unit storing the home page and the link advertisement data in the client terminal.

According to another aspect of the present invention, the user registration means includes:
The attribute information indicating the attribute of the user is received, the user is registered, and the attribute advertisement selecting unit, based on the attribute information,
The advertisement display processing device selects advertisement data that matches the attributes of the user as attribute advertisements. For this reason, a user who also inputs and registers attribute information can obtain advertisement information that matches his / her preference. For example, users with a hobby of skiing may see ads for ski equipment manufacturers and ski resorts,
It is posted on the home page that the user is watching. Another user who has a home game as a hobby will see advertisements from game software makers and game machine makers even if they are viewing the same home page as the previous user. As described above, advertisements that match the needs of individual users are posted, so that the users can obtain desired information and at the same time, can expect a high advertising effect for the advertisement publisher.

Further, the present invention further comprises a browsing result recording means for recording what kind of homepage a user has viewed during a predetermined period among a plurality of attribute advertisements. Attribute advertisements are narrowed down based on the recording result of the means, and the attribute advertisement display means is an advertisement display processing device for displaying the narrowed down attribute advertisements as link advertisement data on a homepage. For this reason, in addition to the user's own attribute information input in advance by the user, the type and number of homepages actually browsed by surfing are taken into account, and a different type of advertisement from the first time is posted. Therefore, the risk that the user will see only the same advertisement for a long time is reduced.

Another aspect of the present invention is an advertisement attention level for detecting that a user has performed an operation of selecting link advertisement data a predetermined number of times or that the user has viewed a homepage displaying link advertisement data for a predetermined time. The attribute advertisement selecting means selects another attribute advertisement matching the attribute of the user based on the detection result of the advertisement attention degree detecting means, and the attribute advertisement displaying means selects the attribute advertisement Is displayed on a homepage as link advertisement data. For this reason, in addition to the self-attribute information input by the user in advance, an advertisement of a different type from the first time is posted based on the information actually clicked by the user. Therefore, the risk that the user will see only the same advertisement for a long time is reduced.

Further, the present invention further comprises a non-display intention receiving means for receiving a notification from the user that he does not want to see the predetermined attribute advertisement, wherein the attribute advertisement displaying means receives the notification from the non-display intention receiving means. The advertisement display processing device performs an erasing process for deleting the predetermined attribute advertisement based on the advertisement. For this reason, the user can display only the advertisement of his / her interest.

Another aspect of the present invention determines to provide a user with a product or service from an advertising publisher or a server administrator based on the amount of attribute information input by the user or the nature of the attribute information. The advertisement provision processing device further includes a service provision determination unit that performs the service provision determination. For this reason, it is possible to motivate the user to input his or her own attribute information. Therefore, an accurate advertisement based on more detailed attribute information can be displayed.

Another aspect of the present invention is a user registration means for registering a user, together with information including a method of paying a user who has viewed an advertisement on a homepage, and a request for posting an advertisement to the user. An advertisement receiving means for receiving data for an advertisement from an advertisement publisher, and an advertisement for displaying the advertisement data to a user as link advertisement data for the user on a homepage other than the publisher homepage managed by the advertisement publisher. Display means, advertisement attention level detection means for detecting information on the number of times the user has selected and operated link advertisement data, or information on time during which the user is viewing a homepage displaying link advertisement data, and advertisement attention level detection Based on the detection result of the means, a cashback processing for paying money to the user by a registered payment method. It is an advertisement display processing device and a shoe back processing means. This motivates the user to view the advertisement, and the user wants to click on the banner advertisement even though it takes time and communication costs. As a result, the opportunity for the user to view the advertisement information increases. In particular, in the case of a site whose purpose is to emphasize a corporate image rather than a product or service, since the user visits many times, the corporate image is easily fixed to the user.

Further, in another aspect of the present invention, the cashback processing means is an advertisement display processing device which performs cashback not only for the user but also for the manager of the homepage.
For this reason, the number of homepage administrators who want to paste the banner advertisement can be increased.

Further, according to another aspect of the present invention, data for advertisement is
The advertisement display processing device includes an attribute advertisement selected based on the attribute information of the user. For this reason, the user does not simply click the banner advertisement for cashback only, but clicks the banner advertisement that suits his or her taste. Therefore, an increase in the number of clicks on the banner advertisement and an increase in the number of browsing of the advertisement information can be expected, and the advertisement effect can be further enhanced.

Further, the present invention further comprises a first cash-back setting means for setting a higher cash-back amount as a transition from a top page of a home page to a page of a lower hierarchy in the directory structure. It is an advertisement display processing device. Jumping to a page lower in the hierarchy than the top page of the homepage requires more labor than surfing only the top page. For this reason, the cashback is set to be higher for the site at the back, and the user is induced to the site at the back. Since this is meaningful for the homepage manager, an increase in homepage managers can be expected.

Another aspect of the present invention is an advertisement display processing apparatus further comprising a second cashback setting means for setting a cashback amount based on the amount of attribute information input by the user or the nature of the attribute information. I have. Therefore, the user has a motivation to input his / her attributes. Users do not know where their information will be leaked, and therefore do not want to enter their detailed information. Therefore, if the cashback is increased as the user inputs a lot of his / her attribute information or inputs attribute information that is important for marketing, the attribute information that is both quantitative and qualitative can be obtained. This is a great advantage from the standpoint of the advertiser, in that it can display advertisements that are more matched to individual users.

According to another aspect of the present invention, there is provided an advertisement display processing device which includes a display for distinguishing whether or not link advertisement data is data for advertisement to be cashed back to a user, or a display indicating cashback conditions. You. Therefore, prior to clicking the banner advertisement, the user can know whether the advertisement is an attribute advertisement or not and how much cash is returned when the user clicks. Therefore, the user
You can choose which ads to click.

According to another aspect of the present invention, there is provided a user registration step of accepting information for specifying a user who browses a home page and registering the user, and providing advertisement data from an advertisement publisher desiring to post an advertisement to the user. Receiving an advertisement, receiving an advertisement, and selecting an attribute advertisement for the user as attribute advertisement for the user, and linking the selected attribute advertisement to a publisher homepage managed by the advertisement publisher. And an attribute advertisement displaying step of displaying on a home page as link advertisement data to be displayed.

[0040] Therefore, the registered user can obtain advertisement information that matches the user. For example, 30
Male users in their teens will see advertisements that match the user identification information. Conversely, a male user in his thirties who lives in Tokyo does not need to see a local advertisement, an advertisement for women, or an advertisement that a user in his teens or forties wants to see.
As described above, advertisements that match the characteristics of each user are posted on the homepage viewed by the user, so that information desired by the user can be obtained and a high advertising effect can be expected for the advertisement publisher.

According to another aspect of the present invention, the user registration step receives attribute information indicating the attribute of the user and registers the user, and the attribute advertisement selecting step matches the attribute of the user based on the attribute information. The advertisement display processing method is to select the advertisement data as the attribute advertisement. For this reason, a user who also inputs and registers attribute information can obtain advertisement information that matches his / her preference. For example, for a user who enjoys skiing, an advertisement for a ski equipment maker or a ski resort is posted on a homepage viewed by the user. Another user who has a home game as a hobby will see advertisements from game software makers and game machine makers even if they are viewing the same home page as the previous user.
As described above, advertisements that match the needs of individual users are posted, so that the users can obtain desired information and at the same time, can expect a high advertising effect for the advertisement publisher.

Another aspect of the present invention further comprises a browsing result determining step of determining whether a browsing result indicating what kind of homepage a user has viewed during a predetermined period among a plurality of attribute advertisements has reached a predetermined value. The attribute advertisement selection step includes:
The attribute advertisement is narrowed down based on the determination result in the browsing result determination step, and the attribute advertisement display step is an advertisement display processing method of displaying the narrowed down attribute advertisement as link advertisement data on a homepage. For this reason, in addition to the user's own attribute information input in advance by the user, the type and number of homepages actually browsed by surfing are taken into account, and a different type of advertisement from the first time is posted. Therefore, the risk that the user will see only the same advertisement for a long time is reduced.

According to another aspect of the present invention, an advertisement attention level for detecting that a user has performed an operation of selecting link advertisement data a predetermined number of times, or that the user has viewed a homepage displaying link advertisement data for a predetermined time. The attribute advertisement selecting step further includes: selecting another attribute advertisement that matches the attribute of the user based on the detection result in the advertisement attention level detecting step. The attribute advertisement displaying step includes: An advertisement display processing method of displaying an advertisement on a homepage as link advertisement data is adopted. For this reason, in addition to the self-attribute information input by the user in advance, an advertisement of a different type from the first time is posted based on the information actually clicked by the user.
Therefore, the risk that the user will see only the same advertisement for a long time is reduced.

Further, the present invention further includes a non-display intention determining step of receiving a notification from the user that he or she does not want to see the predetermined attribute advertisement, and determining whether or not the notification is present,
The attribute advertisement displaying step is an advertisement display processing method of performing an erasing process for deleting the predetermined attribute advertisement based on the process of the non-display intention determining step. For this reason, the user
You can display only the advertisements that interest you.

Another aspect of the present invention determines to provide a user with a product or service from an advertising publisher or a server manager based on the amount of attribute information input by the user or the nature of the attribute information. The advertisement display processing method further includes a service provision determining step. For this reason, it is possible to motivate the user to input his or her own attribute information. Therefore, an accurate advertisement based on more detailed attribute information can be displayed.

Another aspect of the present invention is to provide a user registration step of registering a user together with information including a method of paying a user who has viewed an advertisement on a homepage, and to post an advertisement to the user. An advertisement receiving step of receiving advertisement data from the advertisement publisher, and an advertisement displaying the advertisement data to the user as link advertisement data for the user on a homepage other than the publisher homepage managed by the advertisement publisher. A display step, an advertisement attention level detection step for detecting information on the number of times the user has selected and operated the link advertisement data, or information on a time during which the user is viewing a homepage displaying the link advertisement data, and an advertisement attention level detection Based on the result of the step, the cashier who pays the user with the registered payment method It is an advertisement display processing method comprising the cash back processing step of performing a back treatment.
This motivates the user to view the advertisement, and the user wants to click on the banner advertisement even though it takes time and communication costs. As a result, the opportunity for the user to view the advertisement information increases. In particular, in the case of a site whose purpose is to emphasize a corporate image rather than a product or service, since the user visits many times, the corporate image is easily fixed to the user.

In another embodiment of the present invention, the cashback processing step is an advertisement display processing method for performing cashback not only for the user but also for the manager of the homepage. For this reason, the number of homepage administrators who want to paste the banner advertisement can be increased.

According to another aspect of the present invention, data for advertisement is
An advertisement display processing method includes an attribute advertisement selected based on the attribute information of the user. For this reason, the user does not simply click the banner advertisement for cashback only, but clicks the banner advertisement that suits his or her taste. Therefore, an increase in the number of clicks on the banner advertisement and an increase in the number of browsing of the advertisement information can be expected, and the advertisement effect can be further enhanced.

Further, the present invention further includes a first cash-back setting step of setting a higher cash-back amount as a transition from a top page of a home page to a lower hierarchical page in the directory structure. Ad display processing method. Jumping to a page lower in the hierarchy than the top page of the homepage requires more labor than surfing only the top page. For this reason, the cashback is set to be higher for the site at the back, and the user is induced to the site at the back. Since this is meaningful for the homepage manager, an increase in homepage managers can be expected.

According to another aspect of the present invention, there is provided an advertisement display processing method further comprising a second cashback setting step of setting a cashback amount based on the amount of attribute information input by a user or the nature of attribute information. I have. Therefore, the user has a motivation to input his / her attributes. Users do not know where their information will be leaked, and therefore do not want to enter their detailed information. Therefore, if the cashback is increased as the user inputs a lot of his / her attribute information or inputs attribute information that is important for marketing, the attribute information that is both quantitative and qualitative can be obtained. This is a great advantage from the standpoint of the advertiser, in that it can display advertisements that are more matched to individual users.

According to another aspect of the present invention, there is provided an advertisement display processing method including a display for distinguishing whether or not link advertisement data is data for advertisement to be cashed back to a user, or a display for indicating a cashback condition. I have. Therefore, prior to clicking the banner advertisement, the user can know whether the advertisement is an attribute advertisement or not and how much cash is returned when the user clicks. Therefore, the user
You can choose which ads to click.

[0052]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, embodiments of an advertisement display processing system, an advertisement display processing device, and an advertisement display processing method according to the present invention will be described with reference to the drawings.

FIG. 1 is a diagram showing the configuration of the advertisement display processing system of the present invention. This system manages a portal site to which a user enters, a server 1 for transmitting the portal site to the user, a client terminal 2 for the user to view a home page, a server 1
And the Internet 3 which is a communication line connecting the client terminal 2 to the Internet. Note that the communication line is connected to a communication network other than the Internet 3 such as an intranet or a CA.
It may be an optical cable network for TV.

This system is a server owned by a provider to which a user subscribes, and is provided by a provider server 4 via which the user enters the Internet 3 from the client terminal 2, and an advertisement desired to be posted on a homepage. An advertisement publisher terminal 5 for the publisher to perform a procedure for registering advertisement data with the server 1 and a server owned by a provider to which the advertisement publisher subscribes. 3 is provided.

The server 1 is an advertisement display processing device for displaying advertisement data such as an image-type banner advertisement or a text-type character advertisement on a homepage stored in the server 1 or the other servers 4 and 6. It is. Prior to the process of displaying the advertisement data on the homepage, the server 1 receives, from the client terminal 2, specific information for specifying the user, or attribute information indicating the attribute of the user in addition to the specific information, and registers the user. I do.

Here, the specific information for specifying the user is:
This refers to information for specifying the user, such as the user's name, address, telephone number, and age. The attribute information indicating the attribute of the user is information other than the specific information, and refers to information such as occupation, hobby, and family structure. However, the attribute information may be positioned as higher-level information including the specific information. In this case, the server 1 can register the user by receiving only the specific information or register the user by receiving the attribute information including the specific information.

When the user registers, the server 1 transmits the user ID and the password to the client terminal 2 of the user. Subsequently, the server 1 sends, from the advertising publisher terminal 5,
Data for designating desired user specific information or attribute information and advertisement data are received. That is, the advertisement publisher can browse user information (collectively, user specific information and user attribute information) stored in the server 1, and based on the user information, users (individuals, Group).

The advertisement is not stored on the server 1 (hereinafter referred to as an internal home page), but is stored on the provider servers 4 and 6 (hereinafter referred to as an internal home page).
External homepage). In such a case, the server 1 stores the site ID assigned to the external homepage and the URL of the external homepage. Further, a program for transmitting a site ID and a user ID to the server 1 when a user browses the external home page on the client terminal 2 is incorporated in the external home page.

When the registered user has formal access to the server 1, the server 1 stores advertisement data stored inside the server 1 based on the attribute information and the user ID of the user, and Extract specified attribute ads. Subsequently, the server 1 displays the attribute advertisement on a homepage opened by the user on the client terminal 2. The attribute advertisement is link advertisement data hyperlinked to the URL of the advertisement publisher's homepage so that the user can jump to the advertisement publisher's homepage by clicking with a mouse.

When the user opens the external home page on the client terminal 2, the site ID and the user ID stored in the cookie of the client terminal 2 are stored in the server 1.
Sent to. The server 1 extracts the attribute advertisement posted on the external homepage based on the site ID and the user ID, transmits the extracted attribute advertisement to the client terminal 2, and pastes the attribute advertisement on the external homepage. Note that the data is not limited to a cookie file as long as the data input from the client terminal 2 is stored in the client terminal 2 by two-way communication between the client terminal 2 and the server 1.

When a user who has not registered accesses the server 1 or opens an external homepage,
The server 1 cannot receive the user ID from the client terminal 2. However, in the case of a registered user, in order to use this advertisement display processing system, once a user ID is input, the user ID is stored in a cookie file. Therefore, from the next time, the user ID is automatically transmitted to the server 1 every time the user views the internal homepage or the external homepage without having to input the user ID.

Since the server 1 has not received the attribute information of the user from the unregistered user and does not receive the user ID, the server 1 cannot display the attribute advertisement. Therefore, for a user who is not registered, a general advertisement irrelevant to the attribute information of the user is displayed on the internal homepage or the external homepage. Then, the server 1 displays a message prompting the user registration in an internal homepage or an external homepage displayed on the client terminal 2 of the unregistered user.

The home page on which the attribute advertisement or the general advertisement is to be pasted is a portal site in the server 1, a dedicated home page managed by the administrator of the server 1, or stored in the provider servers 4, 6 and other servers. It may be a homepage.

The server 1 may determine an attribute advertisement based on the contents of a homepage (both internal and external homepages) viewed by the user for a predetermined period, and display the determined attribute advertisement on the homepage. good. The record of the home page browsed by the user is stored in the server 1 together with the user ID. The browsing result of the homepage is recorded based on text data described in a title, a meta tag, or the like of the homepage. And attribute ads are
It is decided by the top three places of the theme of the browsed homepage. It should be noted that the attribute advertisement may not be placed in the top three places of the theme of the browsed home page, but may be placed only in the top five places or the top place. Further, in this embodiment, the predetermined period is set to 30 days. However, the predetermined period can be set to 20 days, 7 days, 60 days, or an arbitrary period.

[0065] The detection that the attribute advertisement, which is the banner advertisement, is clicked, is transmitted by transmitting the site ID and the user ID by clicking the link advertisement display section included in the attribute advertisement.
This is performed by being stored in the server 1. Further, the server 1 detects that the user has clicked the link advertisement display section included in the attribute advertisement a predetermined number of times, or has watched a homepage on which the attribute advertisement is displayed for a predetermined time. From this detection result, the server 1 displays another attribute advertisement on the homepage. This is because, if only the same advertisement is shown to the user, the user gets tired and the advertising effect is reduced.

When the server 1 receives a notification from the client terminal 2 that the user does not want to see the predetermined attribute advertisement, the server 1 performs an erasing process for deleting the predetermined attribute advertisement.

The attribute advertisement to be displayed to each user is determined as follows.
It depends on the quality and quantity of the attribute information input by the user. That is, when the user inputs a lot of attribute information or important attribute information related to private, the server 1
Can display an advertisement that matches the user. However, the user is afraid that his or her identity will be disclosed to the outside, and does not want to input his or her attribute information. Therefore, in order to urge the user to input more detailed attribute information, a user is provided with a product or service from an advertisement publisher or a homepage administrator.

In order to provide an incentive for the user to view the attribute advertisement or to click the link advertisement display part in the attribute advertisement, the server 1 displays the number of times the user clicks the attribute advertisement or displays the attribute advertisement. A cashback process for paying the user money is performed according to the time of viewing the homepage. Furthermore, in order to recruit external homepages that display attribute advertisements, cashback is also provided to the manager of the external homepage. When the user jumps from the attribute advertisement to the external homepage of the advertiser, data indicating how long the user has viewed the homepage of the advertiser is transmitted from the server of the external homepage to the server 1. You can program it. By doing so, the incentive by cashback is further increased. It is extremely easy to grasp the time of viewing the homepage if it is the homepage of the advertiser or the internal homepage.

The advertisement to be cashed back is preferably an attribute advertisement based on the attribute of the user. However, the advertisement to be cashed back may be a general advertisement irrelevant to the attribute of the user. Ads eligible for cashback are distinguished from non-cashback ads, as can be seen at a glance.
This is to make the user recognize that the advertisement is for cashback. The advertisement to be cashed back may be accompanied by a display indicating the cashback condition. This is for allowing the user to recognize the cashback condition in advance. In addition, the display which distinguishes an attribute advertisement and a general advertisement may be performed.

Further, the server 1 sets a higher cashback amount from the top page of the home page on which the attribute advertisement is posted or the home page of the advertiser to the lower-level page in the directory structure. Like that. This is to give the user an incentive to browse deeper into the hierarchy. In addition, as a result, browsing up to a deeper level page makes it possible to gather homepage managers and advertisers who display attribute advertisements.

Generally, pages at a deeper level include:
Detailed information is described from the top page. Therefore, it is considered that a user who browses to a deep hierarchical page is a user who wants to know the information. The attribute advertisement is often an advertisement related to the homepage. This is because the user views the homepage that he or she wants to obtain, and the attribute advertisement is an advertisement determined to match the user's attribute.

Therefore, a user who browses to the lower page of the homepage is considered to be a user who matches the attribute advertisement even more. Therefore, as the attribute advertisement posted on the lower layer page is clicked, the amount of cashback is increased, and the amount of cashback is returned to a user having a high advertising effect.

Further, the server 1 determines whether or not the user has input the attribute information or the nature of the input attribute information.
The cashback amount can be set. Specifically, the larger the input amount of the attribute information, the higher the cashback amount, and the higher the privacy of the attribute information, the higher the cashback amount.
This is for inviting the user to input more and higher quality attribute information.

Next, the internal configuration of the advertisement display processing device serving as the server 1 will be described with reference to FIG.

The server 1 includes a data transmission / reception unit 11, a control unit 12, a user discrimination unit 13, a user registration unit 14, an advertisement reception unit 15, an attribute advertisement selection unit 16, an advertisement display unit 1,
7, browsing result recording unit 18, advertisement attention degree detection unit 19
, Non-display intention receiving unit 20 and service provision determining unit 21
And payment method registration unit 22 and cashback processing unit 2
3, a first cashback setting unit 24, a second cashback setting unit 25, and a control program storage unit 26
, A user information storage unit 27, an advertising publisher data storage unit 28, an advertisement data storage unit 29, a performance data storage unit 30, a cashback data storage unit 31, and a homepage data storage unit 32. I have.

The data transmitting / receiving unit 11 receives specific information and attribute information inputted by the user from the client terminal 2, data for advertisement inputted by the advertiser from the advertiser terminal 5, etc. It is a component for transmitting ID, homepage data, and the like.

The control unit 12 is a component that controls the entire server 1, and includes a user determination unit 13, a user registration unit 14, an advertisement reception unit 15, an attribute advertisement selection unit 16, an advertisement display unit 17, and a browsing result, which will be described later. Recording unit 18, advertisement attention level detection unit 1
9, non-display intention receiving unit 20, service provision determining unit 21,
Each operation of the payment method registration unit 22, the cashback processing unit 23, the first cashback setting unit 24, and the second cashback setting unit 25 is controlled.

The user discriminating section 13 is a user discriminating means for discriminating whether or not the user is a registered member. Specifically, it is determined whether or not the user is registered based on whether or not the user ID and the password are input and whether or not the combination of the input user ID and the password is correct.

The user registration unit 14 is a user registration unit that receives identification information and attribute information of a new user and stores the information of the user in a user information storage unit 27 described later. The attribute information input by the user also includes a payment method required for cashback described later. Immediately after the user registration, the user registration unit 14 notifies the user's client terminal 2 of the user ID and the password. Note that at least one of the user ID and the password may be input by the user from the client terminal 2.

The advertisement receiving unit 15 is an advertisement receiving unit that receives data for an advertisement in which a target user is specified from an advertisement publishing company. The advertisement data may be a banner ad in an image format or a text advertisement in a text format.

The attribute advertisement selecting section 16 determines the input user ID, the user ID transmitted from the cookie file of the user's client terminal 2 and, in the case of an external homepage, the site ID transmitted from the server. Attribute advertisement selecting means for specifying a user and selecting an attribute advertisement to be displayed on a homepage being browsed by the user based on the specific information and attribute information of the user. If the user ID is unknown, a general-purpose general advertisement is selected.

The advertisement display section 17 is an attribute advertisement display means for displaying an attribute advertisement or a general-purpose general advertisement serving as a banner advertisement selected by the attribute advertisement selection section 16 on a homepage viewed by the user. The advertisement display unit 17 displays a link advertisement data, which is a main body of an attribute advertisement or a general-purpose general advertisement, together with a display indicating whether the advertisement is a cashback advertisement or a cashback condition. As a result,
The user can determine at a glance whether or not the advertisement is for cashback. If the user ID is not known, such as when the user is not a registered member, the advertisement display unit 17
Displays a general-purpose general advertisement irrespective of the attributes of the user as described above. In this sense, the advertisement display unit 17 is also an advertisement display unit that displays an advertisement in a wider sense including an attribute advertisement.

The browsing result recording unit 18 is a browsing result recording means for recording the type of homepage browsed by the user while surfing the Internet. Based on the browsing results, the attribute advertisement selecting unit 16 selects an optimal attribute advertisement or selects another attribute advertisement based on a predetermined condition.

The advertisement attention level detection unit 19 is an advertisement attention level detection unit that detects that the user has clicked on the attribute advertisement serving as link advertisement data a predetermined number of times, or has watched a home page displaying the attribute advertisement for a predetermined time. is there. Based on the detection result, the attribute advertisement selecting unit 16 selects an optimal attribute advertisement suitable for the user. Note that the advertisement attention level detection unit 19 detects the browsing time of the homepage of the advertisement publisher linked from the attribute advertisement.

The non-display intention accepting unit 20 is a non-display intention accepting unit that accepts an intention that the user does not want to see a predetermined attribute advertisement. The advertisement display unit 17 performs an erasing process for deleting the instructed attribute advertisement based on the instruction from the non-display intention receiving unit 20.

[0086] The service provision determining unit 21 determines a product or service from an advertising publisher or a server administrator based on the amount or property of the attribute information input by the user.
This is a service provision determining unit that determines to provide to the user. Here, the product or service may be a cash added to the cashback. Alternatively, a service card that allows the user to surf the Internet and exchange e-mails without communication costs may be used.

The payment method registration unit 22 stores the user registration unit 14
From the user, and receives the data of the payment method of the money input by the user, and registers the data. The cashback processing unit 23 is a cashback processing unit that pays money to the user according to the registered money payment method. For example, when the user desires an account transfer and registers an account number, the cashback processing unit 23 transfers a predetermined amount to the user's account.

The first cash-back setting unit 24 is a component for setting a cash-back fee under each condition. The first cash-back setting unit 24 shifts from the top page of the home page to a page having contents more matched to the attribute of the user. The first cashback setting means sets a large cashback amount.

Although the cashback amount may be determined simply from the hierarchy alone, the cashback amount may be determined in consideration of the relevance to the advertisement. Then, even if the hierarchy is deep, if the page is not related to the advertisement,
Cashback amount can be set cheaply. Conversely, even if the hierarchy is shallow, if the page is closely related to the advertisement, the cashback amount can be set higher.

The relevance between the advertisement and the page is checked by determining a plurality of theme candidates for the page based on the number of text data described on the page and using a corresponding method. For example, it is assumed that the text that is the most frequent of the text data described on a certain page is “patent”, then “design”, and thirdly “trademark”. On the other hand, it is assumed that the advertisement to be displayed is an advertisement of “design office”. Then, the relevance between the advertisement and the page becomes the second highest relevance. if,
Ads for "patent offices" rank first in relevance.
The cashback amount is higher in the first place of the relationship than in the second place.

The second cash-back setting section 25 is a second cash-back setting means for setting a cash-back amount based on the input amount of the attribute information of the user or the property of the input attribute information of the user. Therefore, the cash-back processing unit 23 calculates the cash-back amount based on the processing of the first cash-back setting unit 24 and the second cash-back setting unit 25, and performs cash back to the user or the homepage administrator.

The control program storage section 26 stores the control section 12
Is a configuration unit storing the operation program. Each process of the control unit 12 controls each component unit 13 and the like according to the operation program in the control program storage unit 26.

The user information storage unit 27, the advertisement publishing data storage unit 28, the advertisement data storage unit 29, the actual data storage unit 30, the cashback data storage unit 31, and the homepage data storage unit 32 are shown in FIGS. It will be described based on.

FIG. 3 is a diagram for explaining the data table 34 in the user information storage unit 27. This data table 34 has a user name entry field 35 and an attribute information entry field 3
6. The user name entry field 35 contains the names of registered users. In the attribute information entry column 36, the user's member ID 37, password 38, gender 39, age 40, address 41, telephone number 4
2, family composition 43, hobby 44, favorite food 45, occupation 4
6, the user's specific information and attribute information (hereinafter referred to as attribute information, etc.) such as annual income 47, well-read magazines 48, Internet use history 49, frequently viewed sites 50, account numbers 51, favorite sports 52, etc. are described. . Member ID 3
7 and the password 38 are items determined after user registration. The attribute information 39 to 52 other than the member ID 37 and the password 38 are information input by the user at the time of registration.

In the above-mentioned attribute information 39 to 52, ranks from A to C are set. These ranks are
It indicates the importance of each attribute information. Attribute information with A is the most important information, and the importance decreases as B and C become. Therefore, not only does the amount of cashback increase in accordance with the input amount of attribute information and the like, but the more the attribute information with rank A is input, the higher the amount of cashback for the user.

FIG. 4 is a diagram for explaining the data table 60 in the advertisement publishing company data storage unit 28. This data table 60 includes a column 61 for listing the name of the advertiser,
It is composed of a column 62 for describing the contact information of the advertisement publisher and a column 63 for describing the advertisement data.

[0097] The advertisement data entry column 63 contains advertisement data that the advertiser wants to publish. If the data for the advertisement is a banner ad in image format, "I
A display 64 such as “MG10” is displayed. On the other hand, if the data for the advertisement is a text-based character advertisement, “TEXT1
A display 65 such as "0" is displayed.

[0098] In the column 61 for listing the name of the advertiser,
An advertiser number 66 is described for each advertiser. The advertiser number 66 is used to manage advertisement data.

FIG. 5 is a diagram for explaining the data table 70 in the advertisement data storage unit 29. The data table 70 includes an advertisement section description field 71, an advertiser number description field 72, an advertisement target description field 73, and an advertisement data display field 74.

[0100] In the advertisement division description column 71, a symbol indicating whether the advertisement data registered by the advertisement publisher is an attribute advertisement or a general advertisement is described. The symbol “A” 71a is a symbol indicating an attribute advertisement. The symbol “B” 71b is a symbol indicating a general advertisement. The attribute advertisement selecting unit 16 discriminates and selects this symbol.

[0101] The advertiser number entry column 72 describes the number for specifying the advertiser stored in the advertiser data storage unit 28. In addition, the advertisement target description column 73
Is the data of the advertiser input by the advertisement publisher when registering the advertisement data. For example, targeting women in their twenties or targeting fishing hobbies,
The advertiser can specify in advance who wants to show the advertisement.

The advertisement data display field 74 is a field for displaying image data 75 and text data 76 for advertisement.
The advertisement display unit 17 of the server 1 distinguishes between an attribute advertisement and a general advertisement, and also distinguishes between a cashback advertisement and a non-cashback advertisement. Then, the advertisement display unit 17 performs processing on the advertisement data transmitted from the advertisement publisher based on the distinction, and displays the advertisement data display field 7.
4 is displayed. Specific processing will be described later.

FIG. 6 is a diagram for explaining the data table 80 in the performance data storage unit 30. The data table 80 is a table in which the number of clicks 83 of the displayed advertisement data 82 and the display time 84 during which the advertisement data 82 is displayed are recorded for each user. The unit of the display time 84 is time. The numerical values of the number of clicks 83 and the display time 84 in the data table 80 are integrated values for one month from the 26th of the previous month to the 25th of the next month.

When the number of clicks 83 and the display time 84 exceed respective preset reference values, the data is changed to another advertisement data. In this embodiment, the reference value of the number of clicks is 50 times, and the unit of the display time is 2 hours.
Another reference value may be adopted.

Further, based on the number of clicks 83 and the display time 84, the amount of cash back to the user or the homepage manager is determined. In this case, the cashback amount is determined based on the number of clicks 83 and the display time 84 from the 26th of the previous month to the 25th of the following month. In addition, it is also possible to close on the 10th day without cashing back on the 25th day of each month. Also,
Cash back may be made every two months.

FIG. 7 shows the cash back data storage 3
FIG. 3 is a diagram for explaining a data table 85 in 1.
The data table 85 includes a user classification column 86 and a cashback amount calculation formula description column 87. The user classification is classified into three types, "A", "B", and "C".

In this embodiment, “A” indicates rank A
Indicates that the user has input much important attribute information and the like. “B” indicates that the user has input a large amount of middle-ranked attribute information and the like. "C" is
This indicates that the user has input attribute information of rank C that is not very important. Note that whether or not “A” may be determined only by the ratio of the attribute information or the like of the rank “A” to the number of inputs of attribute information or the like, or the number of inputs of attribute information or the like may be added.

The cash-back amount calculation formula entry column 87 stores calculation formulas having different coefficients for each user category. The cashback amount calculation formula is obtained by multiplying the input attribute information amount X by a coefficient, the value obtained by multiplying the depth Y of the page on which the advertisement data is displayed by the coefficient, and the number of clicks by the user in one month. It is composed of the sum of a value obtained by multiplying C by a coefficient and a value obtained by multiplying the coefficient by a time V during which the user is viewing a page on which the advertisement data is displayed.

Specifically, the cashback amount calculation formula 88 for the user category “A” is represented by α1 * X + α2 * Y + α3 *
It is represented by C + α4 * V. The cashback amount calculation formula 89 for the user class “B” is represented by β1 * X + β2 * Y +
It is represented by β3 * C + β4 * V. Furthermore, the cashback amount calculation formula 90 of the user category “C” is represented by γ1 * X +
It is represented by γ2 * Y + γ3 * C + γ4 * V. Note that “*” in the cashback amount calculation formulas 88, 89 and 90 is
It is a symbol that means multiply.

Α1> β1 and γ1 have α1>
β1> γ1. Similarly, α2>β2> γ2,
α3>β3> γ3. Even with the same attribute information amount, the same page depth, the same number of clicks, and the same browsing time, the cashback amount is set to be in the order of the user category “A”, the user category “B”, and the user category “C”. This is for consideration.

FIG. 8 is a diagram showing a homepage directory in the homepage data storage unit 32. As shown in FIG. The homepage data storage unit 32 stores homepages 91 and 92 for displaying advertisement data. The homepages 91 and 92 are examples of the homepage.
Homepage 91 in homepage data storage 32
Has a page 91b in a lower hierarchy of the top page 91a, and has a page 91c in a lower hierarchy.
Also, the home page 92 has a page 92b in a lower hierarchy than the top page 92a.

[0112] On the top page 91a of the home page 91, advertisement data 93 is displayed. Page 91
b and the page 91c each have data 9 for advertisement.
4 and advertisement data 95 are displayed. Also,
Top page 92a and page 9 of homepage 92
2b, advertisement data 96 and advertisement data 97 are displayed, respectively.

Clicking the advertisement data 95 is
The cashback amount is set to be larger than when the advertisement data 94 is clicked. Also,
Clicking the advertisement data 94 is set so that the amount of cashback is larger than clicking the advertisement data 93. Clicking on the advertisement data 97 is set to have a larger cashback amount than clicking on the advertisement data 96. This is for giving the user an incentive to browse to a page in a lower hierarchy.

FIG. 9 is a diagram showing an example in which advertisement data is displayed on a sports club homepage. here,
(A) is a top page, and (B) is a page in a hierarchy immediately below the top page of (A).

[0115] The top page 101 is provided with a link display 102 that can link to a page in a lower hierarchy. Also, banner advertisements 103, 104, and 105 are displayed on the top page 101 as advertisement data. The banner advertisements 103 and 104 are both advertisements for cashback. On the other hand, the banner advertisement 105
Is a non-cashback advertisement.

The banner advertisement 103 has an internal image 103a.
And an outer rim portion 103b. Similarly, the banner ad 104 has an internal image 104a
And the rim portion 104b. The advertisement display unit 17 processes the advertisement data provided by the advertisement publisher to display the rim portions 103b and 104b. Thereby, the banner advertisements 103 and 10
4 can be distinguished from the non-cashback banner advertisement 105 without borders. The banner advertisement 103 is an attribute advertisement. The semicircular portion 103 beside the banner advertisement 103 is a portion indicating that it is an attribute advertisement.

As described above, it is possible to determine at a glance whether or not the banner advertisement is an attribute advertisement or an advertisement for cashback. The advertisement display unit 17
Can also display the amount of cashback per click in the advertising data.

As shown in FIG. 9B, a banner advertisement is also displayed on a lower page 110 displayed when one of the link displays 102 is clicked. The banner advertisements 111 and 112 are both attribute advertisements and advertisements for cashback. As described above, the outer rim portions 111b and 112b of the internal images 111a and 112a of the banner advertisements 111 and 112 indicate that the advertisement is for cashback. Also, semi-circular portions 111c, 11 beside the banner advertisements 111, 112
2c indicates an attribute advertisement. And the banner advertisements 111 and 112 on the lower page 110 are
The cashback amount is set to be higher than the banner advertisements 103 and 104 on the top page 101.

[0119] The banner non-display section 113 is formed by notifying the user that he does not want to display the banner. The intention that the user does not want to display the banner may be a method of selecting a non-display process that can be selected by right-clicking the mouse, or may be displayed by clicking a specific part of the banner advertisement. .

Next, the advertisement display processing method of the present invention will be described with reference to the flowcharts of FIGS.

FIG. 10 is a flowchart showing the flow of a user registration process. First, the server 1 receives user attribute information and the like (step S201). In step S201, the server 1 also receives information on a method of paying money to be cashed back to the user. Next, the server 1 registers the user (step S20).
2: User registration step). Then, the server 1 notifies the user of the user ID and the password (Step S)
203). With this process, the user registration process ends.

FIG. 11 is a flowchart showing a process of registering data for an advertisement from an advertisement publisher. Server 1
Accepts a request for advertisement registration from the advertisement publisher (step S301). Next, the server 1 displays the user candidates to the advertisement publisher (Step S302). Next, the server 1 receives a user's selection from the advertising publisher (step S303). Then, the server 1 registers the advertisement data of the advertisement publishing company (step S304: advertisement reception step). With this process, the process of registering the data for the advertisement from the advertisement publisher ends.

FIG. 12 is a flowchart showing the flow of processing for displaying an advertisement on a homepage designated by the user. First, the server 1 determines whether a user ID and a password have been input at a portal site designated by a user (step S401). As a result, if the user ID and the password are not input, the step S
Move to 403.

On the other hand, when the user ID and the password are input, the server 1 determines whether the combination of the input user ID and the password is correct (step S).
402). As a result, when the combination of the user ID and the password is not correct, the server 1 regards the user as a non-member and selects a general advertisement (step S403). Subsequently, the server 1 displays the selected general advertisement on the designated homepage (step S404), and ends the processing. If the general advertisement is fixed, step S
The step 403 may be omitted.

On the other hand, if the combination of the user ID and the password is correct in step S402, the server 1 regards the user as a member and selects an attribute advertisement based on the attribute information of the user (step S40).
5: attribute advertisement selection step). Subsequently, the server 1 displays the selected attribute advertisement on the designated homepage (step S406: attribute advertisement display step).

The server 1 checks the browsing results from the contents of the home page being browsed by the user, and determines whether or not the result value has reached a predetermined value (step S407: browsing result determination step). As a result, if the predetermined value is reached,
The server 1 performs step S in order to reselect the attribute advertisement.
It returns to the process of 405. On the other hand, if the value has not reached the predetermined value, the server 1 subsequently determines whether or not the advertisement attention level has reached the predetermined value (step S408: advertisement attention level detection step). As a result, if the number of times the banner advertisement has been clicked or the time during which the banner advertisement has been viewed has reached the predetermined reference value, the server 1 returns to the process of step S405 in order to reselect an attribute advertisement.

On the other hand, in step S408, if the number of times the banner advertisement is clicked or the time during which the banner advertisement is viewed has not reached the predetermined reference value, the server 1 executes
While maintaining the display of the attribute advertisement at that time, it is determined whether or not the user has a non-display intention (step S409: non-display intention determination step). As a result, when a non-display intention is received from the user, an erasing process for not displaying the banner advertisement is performed (step S410).

On the other hand, when the non-display intention is not received from the user, the server 1 provides the user with the product or service based on the attribute information or the like input by the user while maintaining the display of the banner advertisement at that time. It is determined whether or not a predetermined standard has been reached (step S411). As a result, when the attribute information or the like input by the user has reached the predetermined criterion, the server 1 performs a process of providing a present (step S412: service provision determining step). Specifically, a list of users to be provided with the present is output. On the other hand, if the attribute information or the like input by the user has not reached the predetermined criterion, the process ends without performing any processing.

Steps S407 and S40
8. The order of step S409 may be changed. further,
The combination of step S411 and step S412 is
It may be executed before step S405.

FIG. 13 is a flow chart showing the flow of cashback processing for the user and the homepage administrator. First, the server 1 determines whether or not the 25th has been reached every month (step S501). As a result, 25
If not, the process ends.

On the other hand. If it's 25 days, server 1
Detects the advertisement attention level data such as the number of clicks of the cash-back advertisement continuously recorded or the time during which the cash-back advertisement is viewed (step S502: advertisement attention degree detection step). Next, the server performs a first cashback setting process of setting a higher price for pages in a lower hierarchy in the directory structure (step S503: first cashback setting step). Next, the server 1 performs a second cashback setting process of setting a calculation formula according to the input status of the attribute information of the user (step S504: second cashback setting step). Thus, the numerical value to be included in the cashback calculation formula and the calculation formula for the cashback amount are determined.

Next, the server 1 calculates a cashback amount (step S505). Next, the server 1 performs a cashback process for the user (step S506: cashback process step). Further, the server 1 also performs a cashback process for the homepage administrator (step S507: cashback process step). Specifically, step S507 refers to a process of depositing an account designated by the user and the homepage administrator. However, other remittance methods, such as remittance by money order and remittance by cash envelope, may be adopted other than payment to the account. For these other transfer methods,
For example, the remittance list may be output to the administrator of the server 1.

Steps S503 to S50
Steps up to 6 may be executed as cashback processing steps.

[0134] The advertisement data is data in which the user is specified in advance or the attribute of the user is specified. However, data that does not specify the user or the attribute of the user is included in the advertisement. You may receive it from the Lord. In such a case, by using the data for the advertisement in the advertisement display processing system, the data for the advertisement, that is, what attribute the advertisement content is preferred by the user having, is determined. It will be useful for narrowing down.

In the above embodiment, the client terminal 2
Although a personal computer is used as the client terminal 2, a television receiver capable of receiving satellite digital broadcasting and capable of two-way communication connected to the Internet 3 may be used as the client terminal 2. An advertisement display processing system using a television receiver capable of two-way communication with the client terminal 2 will be briefly described with reference to FIG.

The client terminal 2 includes a television display 120, a digital receiver 121, a digital broadcast receiving antenna 122, and a remote controller 123 for the television display 120. The digital receiver 121 is connected to the Internet 3.

The broadcasting station 124 for digital satellite broadcasting and the broadcasting station 126 for cable television have the server 1. A broadcasting station 124 for satellite digital broadcasting and a broadcasting station 126 for cable television can communicate with the digital receiver 121 via the Internet 3. The broadcasting station 124 for satellite digital broadcasting is a communication satellite or a broadcasting satellite 12.
5, the broadcast data is skipped, and the data is transmitted from the communication satellite or the broadcast satellite 125 to the digital broadcast receiving antenna 122.

The user uses the remote controller 123 to display the advertisement data 128 on the homepage 127 while watching the broadcast data transmitted by wire or wireless (here, radio waves) on the television display 120. Select This selection is made via the digital receiver 121 and the Internet 3 via the satellite digital broadcast station 12.
4 and transmitted to a cable television broadcasting station 126. With such a system, two-way communication between the user and the server 1 becomes possible. Therefore, it is also possible to realize an advertisement display processing system in a digital broadcast format.

[0139]

As described above, according to the present invention, it is possible to provide an advertisement display processing system, an advertisement display processing device, and an advertisement display processing method capable of displaying advertisements that meet the needs of individual users. Also according to another invention,
An advertisement display processing system, an advertisement display processing device, and an advertisement display processing method that motivate a user to view an advertisement can be provided.

[Brief description of the drawings]

FIG. 1 is a diagram showing a configuration of an embodiment of an advertisement display processing system of the present invention.

FIG. 2 is a diagram showing an internal configuration of an advertisement display processing device included in the advertisement display processing system of FIG. 1;

FIG. 3 is a diagram for explaining a data table in a user information storage unit of the advertisement display processing device shown in FIG. 2;

FIG. 4 is a diagram for explaining a data table in an advertisement placement data storage unit of the advertisement display processing device shown in FIG. 2;

FIG. 5 is a diagram for describing a data table in an advertisement data storage unit of the advertisement display processing device shown in FIG. 2;

FIG. 6 is a diagram for explaining a data table in a performance data storage unit of the advertisement display processing device shown in FIG. 2;

7 is a diagram for explaining a data table in a cashback data storage unit of the advertisement display processing device shown in FIG. 2;

8 is a diagram showing a directory of a home page in a home page data storage unit of the advertisement display processing device shown in FIG.

9 is a diagram illustrating an example in which advertisement data is displayed on a sports club homepage by the advertisement display processing device of FIG. 2;

FIG. 10 is a flowchart showing a flow of a user registration processing method as an embodiment of the advertisement display processing method of the present invention.

FIG. 11 is a flowchart showing a process of receiving advertisement data from an advertisement publisher as an embodiment of the advertisement display processing method of the present invention.

FIG. 12 is a flowchart showing a flow of processing for displaying an advertisement on a homepage designated by a user as an embodiment of the advertisement display processing method of the present invention.

FIG. 13 is a flowchart showing a flow of cashback processing for a user and a homepage manager as an embodiment of the advertisement display processing method of the present invention.

FIG. 14 is a diagram showing, as an embodiment of the advertisement display processing system of the present invention, a system using a television receiver capable of two-way communication with a client terminal.

[Explanation of symbols]

DESCRIPTION OF SYMBOLS 1 Server (advertisement display processing apparatus) 2 Client terminal 3 Internet (communication line) 4 Provider server (serving means) 5 Advertiser terminal 6 Provider server (serving means) 13 User discriminating unit (user discriminating means) 14 User registration unit (user registration unit, attribute information reception unit) 15 Advertisement reception unit (attribute advertisement reception unit, advertisement reception unit) 16 Attribute advertisement selection unit (attribute advertisement selection unit) 17 Advertisement display unit (attribute advertisement display unit, advertisement display) Means) 18 Browsing result recording unit (Browsing result recording unit) 19 Advertisement attention detection unit (Advertisement attention detection unit) 20 Non-display intention receiving unit (Non-display intention receiving unit) 21 Service provision determining unit (Service provision determining unit) 22 payment method registration section (payment method registration means) 23 cashback processing section (cashback processing means) 2 4 First cashback setting unit (first cashback setting means) 25 Second cashback setting unit (second cashback setting means)

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme court ゛ (Reference) G06F 17/60 324 G06F 17/60 324 326 326 326 504 504

Claims (38)

[Claims] 1. A server for storing advertisement data to be displayed on a homepage viewed by a user, a client terminal for the user to view the homepage, a storage unit for storing the server, the homepage, and the client terminal. And a communication line interconnecting the server and the server, based on the information identifying the user,
A link advertisement that selects the data for the advertisement for the user as an attribute advertisement for the user and links the attribute advertisement to a publisher homepage managed by an advertisement publisher who wants to place an advertisement for the user. As data for
An advertisement display processing system for displaying on the homepage. 2. The advertisement display processing system according to claim 1, wherein said server also serves as said storage means. 3. Attribute information indicating the attribute of the user is received, the user is registered, and data for the advertisement is received from the advertisement publisher, and the attribute of the user is determined based on the attribute information. The advertisement display processing system according to claim 1 or 2, wherein the combined data for the advertisement is selected as the attribute advertisement. 4. The server according to claim 1, wherein said server narrows down said attribute advertisements based on the contents of a homepage viewed by said user during a predetermined period from said plurality of attribute advertisements, and stores said attribute advertisements in said link advertisement data. The advertisement display processing system according to any one of claims 1 to 3, wherein the advertisement is displayed on the homepage. 5. The server detects that the user has performed an operation of selecting the link advertisement data a predetermined number of times or that the user has watched the homepage displaying the link advertisement data for a predetermined time. The advertisement display processing system according to any one of claims 1 to 4, wherein, when the information is obtained, another link advertisement data matching the attribute of the user is displayed on the homepage. 6. The server according to claim 1, wherein when the server receives a notification from the user that the user does not want to view the predetermined attribute advertisement, the server performs an erasing process for deleting the predetermined attribute advertisement. An advertisement display processing system according to any one of the preceding claims. 7. The server according to claim 1, wherein said server inputs the attribute information based on an amount of said attribute information or a property of said attribute information.
The advertisement display processing system according to any one of claims 1 to 6, wherein it is determined that a product or a service from the advertisement publisher or the server administrator is provided to the user. 8. A server for storing advertisement data to be displayed on a homepage viewed by a user, a client terminal for the user to view the homepage, a storage device for storing the server, the homepage, and the client terminal. And a communication line interconnecting the user and the server, based on the information identifying the user,
The data for the advertisement is selected for the user as link advertisement data for the user, and the link advertisement data linked to a publisher homepage managed by an ad publisher who wants to place an advertisement for the user. Information on the number of times the user has performed a selection operation, or information on the time during which the user is viewing the home page displaying the link advertisement data, and pays the user based on the information. An advertisement display processing system that performs cashback processing. 9. The advertisement display processing system according to claim 8, wherein the server also performs cashback for an administrator of the homepage in the cashback processing. 10. The advertisement display processing system according to claim 8, wherein the advertisement data includes an attribute advertisement selected based on attribute information of the user. 11. The server according to claim 8, wherein the server sets the cashback amount higher as the server shifts from the top page of the home page to a page of a lower hierarchy in the directory structure. An advertisement display processing system according to any one of the preceding claims. 12. The advertisement according to claim 10, wherein the server sets the cashback amount based on an amount of the attribute information input by the user or a property of the attribute information. Display processing system. 13. The link advertisement data is accompanied by a display for distinguishing whether or not the data is advertisement data to be cashed back to the user, or a display indicating cashback conditions. An advertisement display processing system according to any one of the preceding claims. 14. A user registration means for receiving information for specifying a user who browses a homepage and registering the user, and receiving an advertisement for receiving advertisement data from an ad publisher who wants to post an advertisement to the user. Means, for the user, an attribute advertisement selecting means for selecting the advertisement data as an attribute advertisement for the user, and linking the selected attribute advertisement to a publisher homepage managed by the advertisement publisher And an attribute advertisement displaying means for displaying on the homepage as link advertisement data to be displayed. 15. The advertisement display processing device according to claim 14, further comprising storage means for storing said homepage. 16. The user registration means receives attribute information indicating an attribute of the user and registers the user, and the attribute advertisement selecting means matches the attribute of the user based on the attribute information. 16. The advertisement display processing device according to claim 14, wherein the advertisement data is selected as the attribute advertisement. 17. A browsing result recording means for recording what kind of homepage the user has viewed during a predetermined period among the plurality of attribute advertisements, wherein the attribute advertisement selecting means comprises: 17. The attribute advertisement is narrowed down based on a recording result, and the attribute advertisement display unit displays the narrowed down attribute advertisement as the link advertisement data on the homepage. 18. The advertisement display processing device according to claim 1. 18. An advertisement attention level detection for detecting that the user has performed an operation of selecting the link advertisement data a predetermined number of times, or that the user has watched the homepage displaying the link advertisement data for a predetermined time. The attribute advertisement selecting means selects another attribute advertisement suitable for the attribute of the user based on the detection result of the advertisement attention degree detecting means, and the attribute advertisement displaying means selects the attribute advertisement. The advertisement display processing device according to any one of claims 14 to 17, wherein the attribute advertisement is displayed as the link advertisement data on the homepage. 19. A non-display intention receiving means for receiving a notification from the user that he or she does not want to see the predetermined attribute advertisement, wherein the attribute advertisement displaying means is configured to receive a notification from the non-display intention receiving means based on the notification from the non-display intention receiving means. 19. The advertisement display processing device according to claim 14, wherein an erasing process for erasing the predetermined attribute advertisement is performed. 20. It is determined that the user is to be provided with a product or service from the advertisement publisher or the server administrator based on the amount of the attribute information input by the user or the nature of the attribute information. The advertisement display processing device according to any one of claims 14 to 19, further comprising: a service provision determining unit that performs the service provision. 21. A user registration means for registering the user, together with information including a method of paying a user who has viewed the advertisement on the homepage, and an advertisement publisher desiring to post an advertisement to the user. An advertisement receiving means for receiving advertisement data; and an advertisement display for displaying the advertisement data to the user as link advertisement data for the user on a homepage other than the publisher homepage managed by the advertisement publisher. Means, information on the number of times the user has selected and operated the link advertisement data, or advertisement attention degree detection means for detecting information on the time during which the user is viewing the homepage displaying the link advertisement data, Based on the detection result of the advertisement attention level detection unit, pay the money to the user by the registered payment method. And a cashback processing means for performing a cashback processing. 22. The advertisement display processing device according to claim 21, wherein said cashback processing means performs cashback not only for the user but also for an administrator of the homepage. 23. The advertisement display processing device according to claim 21, wherein said advertisement data includes an attribute advertisement selected based on attribute information of said user. 24. From the top page of the homepage,
24. The system according to claim 21, further comprising: a first cashback setting unit that sets the cashback amount higher as the page shifts to a lower hierarchical page in the directory structure. Advertising display processing device. 25. The system according to claim 25, further comprising a second cashback setting means for setting the cashback amount based on the amount of the attribute information input by the user or the property of the attribute information. 23 or 2
5. The advertisement display processing device according to 4. 26. The system according to claim 21, wherein the link advertisement data is accompanied by a display for distinguishing whether or not the data is advertisement data to be cashed back to the user, or a display for indicating a cashback condition. The advertisement display processing device according to any one of claims 25. 27. A user registration step of receiving information for specifying a user who browses a homepage and registering the user, and receiving an advertisement for receiving advertisement data from an advertiser who wants to post an advertisement to the user. And an attribute advertisement selecting step of selecting, for the user, the advertisement data as the attribute advertisement for the user; and linking the selected attribute advertisement to a publisher homepage managed by the advertisement publisher. An attribute advertisement displaying step of displaying on the homepage as link advertisement data to be displayed. 28. The user registration step receives attribute information indicating an attribute of the user, and registers the user. The attribute advertisement selecting step matches an attribute of the user based on the attribute information. The data for the advertisement is selected as the attribute advertisement.
Ad display processing method described. 29. A browsing record determining step of determining whether a browsing record indicating what kind of homepage the user has viewed among the plurality of attribute advertisements has reached a predetermined value. The selecting step narrows down the attribute advertisement based on the determination result in the browsing result determination step, and the attribute advertisement displaying step displays the narrowed down attribute advertisement on the homepage as the link advertisement data. 29. The advertisement display processing method according to claim 27 or 28, wherein 30. An advertisement attention level detection that detects that the user has performed an operation of selecting the link advertisement data a predetermined number of times, or that the user has viewed the homepage displaying the link advertisement data for a predetermined time. The attribute advertisement selecting step, based on the detection result in the advertisement attention degree detecting step, selects another attribute advertisement that is suitable for the attribute of the user, the attribute advertisement displaying step, 30. The advertisement display processing method according to claim 27, wherein the selected attribute advertisement is displayed on the homepage as the link advertisement data. 31. A non-display intention determining step of receiving from the user a notification that the user does not want to view the predetermined attribute advertisement and determining whether or not the notification is present, wherein the attribute advertisement displaying step includes the non-display 31. The advertisement display processing method according to any one of claims 27 to 30, wherein an erasing process for erasing the predetermined attribute advertisement is performed based on the processing of the will determination step. 32. A decision is made to provide a product or service from the advertisement publishing company or the server administrator to the user based on an amount of the attribute information input by the user or a property of the attribute information. 32. The advertisement display processing method according to claim 27, further comprising a service provision determining step of performing the service provision. 33. A user registration step for registering the user, together with information including a method of paying a user who has viewed the advertisement on the homepage, and an advertisement publisher wishing to post an advertisement to the user. An advertisement receiving step for receiving advertisement data; and an advertisement display for displaying the advertisement data to the user as link advertisement data for the user on a homepage other than the publisher homepage managed by the advertisement publisher. An advertisement attention level detecting step of detecting information on the number of times the user has selected and operated the link advertisement data, or information on a time during which the user is viewing the homepage displaying the link advertisement data, Based on the detection result in the above-mentioned advertisement attention level detection step,
A cash-back processing step of performing cash-back processing for paying money to the user by a registered payment method. 34. The cash-back processing step,
The advertisement display processing method according to claim 33, wherein cashback is performed not only for the user but also for an administrator of the homepage. 35. The advertisement display processing method according to claim 33, wherein the advertisement data includes an attribute advertisement selected based on the attribute information of the user. 36. From the top page of the homepage,
36. The method according to claim 33, further comprising: a first cashback setting step of setting the cashback amount higher as the page moves to a lower hierarchical page in the directory structure. Ad display processing method. 37. The method according to claim 37, further comprising a second cashback setting step of setting the cashback amount based on an amount of the attribute information input by the user or a property of the attribute information. 35. The advertisement display processing method according to 35 or 36. 38. The data according to claim 33, wherein the link advertisement data is accompanied by a display for discriminating whether or not the data is an advertisement data to be cashed back to the user, or a display indicating a cashback condition. 38. The advertisement display processing method according to claim 37.