CN103065260A - Interactive advertisement information management system based on cloud computing - Google Patents
Interactive advertisement information management system based on cloud computing Download PDFInfo
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- CN103065260A CN103065260A CN2013100232964A CN201310023296A CN103065260A CN 103065260 A CN103065260 A CN 103065260A CN 2013100232964 A CN2013100232964 A CN 2013100232964A CN 201310023296 A CN201310023296 A CN 201310023296A CN 103065260 A CN103065260 A CN 103065260A
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Abstract
The invention discloses an interactive advertisement information management system based on cloud computing. The interactive advertisement information management system based on the cloud computing comprises a cloud platform advertisement server, an advertisement customizing launching platform, advertisement terminals and a calculating cluster, wherein an advertisement database is arranged on the cloud platform advertisement server, the advertisement customizing launching platform is arranged on the cloud platform advertisement server, a user is enabled to define the range, time, frequency and the displaying method of advertisement launching by themselves through the advertisement customizing launching platform by means of data dimensionality which is preset or updated periodically in an adding and deleting mode, the advertisement terminal is connected with the network through an interactive gateway and acquires advertisement files or video data flows from the cloud platform advertisement server for local launching, and data produced after advertisements are launched at every advertisement terminal through the network are stored in an advertisement database and are fed back into the calculating cluster at the same time to generate a user report. According to the interactive advertisement information management system based on the cloud computing, launching of mass data at multiple advertisement terminals is achieved by means of the clouding computing service, and a customizable analyzing report can be provided for an advertiser based on behavioural analysis of an enormous user subject community.
Description
Technical field
The present invention relates to multimedia information management, relate in particular to a kind of based on cloud computing interactive advertisement information management system.
Background technology
Cloud computing (Cloud Computing) is based on increase, use and the delivery mode of the related service of internet, and being usually directed to provides dynamically easily expansion and often be virtualized resource by the internet.
At present, the advertiser forms gradually for the understanding of accurate input, and the demand of precisely throwing in is day by day strong, and existing advertisement terminal generally adopts directly and obtains the pattern that local input is carried out in advertisement from server.The advertiser wants to carry out based on the effect of existing advertisement putting the policy development of next time advertisement putting based on the consideration of market cost, necessarily needs comprehensive as far as possible and objective advertisement delivery effect feedback.Variation and video class advertisement along with the advertisement terminal form becomes the main flow advertisement form in addition, the advertisement putting data volume also presents exponential growth, how to utilize the sharp weapon of this mass data processing of cloud computing to carry out advertisement accurately input and user behavior analysis, become the important topic that the advertisement putting field need to be studied.
Summary of the invention
For the problem of above-mentioned existence, the purpose of this invention is to provide a kind ofly based on cloud computing interactive advertisement information management system, the mass data requirement that day by day increases progressively to satisfy advertisement putting can be carried out the user behavior positioning analysis, Effective Raise advertisement putting precision.
The objective of the invention is to be achieved through the following technical solutions:
A kind of based on cloud computing interactive advertisement information management system, comprising:
Cloud platform Advertisement Server is set up advertising database on the described cloud platform Advertisement Server;
Advertisement customization release platform is erected on the described cloud platform Advertisement Server, and the user throws in scope, time, frequency and the exhibition method of advertisement by the data dimension self-defining that the utilization of described advertisement customization release platform is preset or regularly additions and deletions are upgraded;
Advertisement terminal by the interactive gateway access network, and obtains promotional literature or video data stream from described cloud platform Advertisement Server and carries out this locality and throw in; And,
Calculate cluster, the deposit data that the advertisement of described network after each described advertisement terminal is thrown in produces is in described advertising database, and feedback enters described calculating cluster simultaneously, generates user report.
Above-mentioned interactive advertisement information management system, wherein, described advertisement customization release platform receives the system requirements that the user submits to by client's front end, and provides some system template for user selection.
Above-mentioned interactive advertisement information management system, wherein, described advertisement customization release platform backstage transforms rear establishment main frame by the automated tool collection with prefab-form or customization demand, delimits network, and adds necessary configuration.
Above-mentioned interactive advertisement information management system, wherein, described cloud platform Advertisement Server is implanted one or several labels in each advertisement, and each described calculating cluster is classified to advertisement by described label, and provides the analysis template for user selection.
Above-mentioned interactive advertisement information management system, wherein, the parameter in the described analysis template comprises Regional Property for can describe the data that individuality or colony are accepted in advertisement, the ascribed characteristics of population, interest attribute and advertising results.
Above-mentioned interactive advertisement information management system, wherein, described advertisement terminal is every fixing or the described cloud platform of a time period automatic access Advertisement Server that capable of dynamic is adjusted, obtain new promotional literature and carry out this locality and throw in, the content of described new promotional literature comprises that literal, video flowing, static images and ad content describe.
Above-mentioned interactive advertisement information management system, wherein, described data dimension comprises advertisement classification, commercial audience type, advertisement putting frequency, advertisement putting mode and advertisement interaction mode.
Above-mentioned interactive advertisement information management system, wherein, described advertisement terminal is for accessible network and support is play and the equipment of display video flow data, that described advertisement terminal comprises is on the building body interior wall, ground, the ad display screen in the elevator, on the train or the skin, and/or pushing type moving display screen in the building body.
Above-mentioned interactive advertisement information management system, wherein, described calculating cluster is the Distributed Calculation cluster.
Compared with the prior art, beneficial effect of the present invention is:
Realized throwing in mass data at various advertisement terminal by cloud computing service, based on the behavioural analysis of huge user audient colony, for the advertiser provides customizable analysis report.
Description of drawings
Fig. 1 is the system architecture schematic block diagram that the present invention is based on cloud computing interactive advertisement information management system.
Embodiment
The invention will be further described below in conjunction with schematic diagram and concrete operations embodiment.
As shown in Figure 1, the present invention is based on cloud computing interactive advertisement information management system, comprise cloud platform Advertisement Server, advertisement customization release platform, advertisement terminal, interactive gateway and calculating cluster etc.Set up advertising database on the cloud platform Advertisement Server, advertisement customization release platform is erected on the cloud platform Advertisement Server, and the user throws in scope, time, frequency and the exhibition method of advertisement by the data dimension self-defining that the utilization of advertisement customization release platform is preset or regularly additions and deletions are upgraded.Data dimension comprises advertisement classification, commercial audience type, advertisement putting frequency, advertisement putting mode and advertisement interaction mode.
Advertisement terminal is by the interactive gateway access network, and obtain promotional literature or video data stream from cloud platform Advertisement Server and carry out this locality and throw in, advertisement terminal is if possess camera hardware and the equipment of real-time recording and playback function, then advertisement terminal is by obtaining in real time the image before the camera, can with preset other guide and mix rear playback.Further, interactive gateway can be the wireless mobile interactive gateway, and network is the mobile networks such as GPRS, GSM.Interactive gateway is registered to cloud platform Advertisement Server, obtains cloud platform Advertisement Server insertion authority and receiving control information.
In preferred version, advertisement terminal is every fixing or time period that capable of dynamic is adjusted, and such as 15 minutes, 30 minutes or 1 hour, automatic access cloud platform Advertisement Server was finished once obtaining of new promotional literature content.New promotional literature content comprises literal, video flowing, static images and ad content description.
If the generation mistake, cloud platform Advertisement Server can send to error message client's front end and be presented on the screen.
Advertisement customization release platform receives the system requirements that the user submits to by client's front end, and provides some system template for user selection.Advertisement customization release platform backstage transforms rear establishment main frame by the automated tool collection with prefab-form or customization demand, delimits network, and adds necessary configuration.
The deposit data that the advertisement of network after each advertisement terminal is thrown in produces is in advertising database, feedback enters and calculates in the cluster simultaneously, by predefined data dimension, data are put into the cloud computing pond, finally be rendered as user-defined report, can assess advertising results and can further improve the advertisement putting means.The cloud computing pond can utilize Hadoop to realize, Hadoop has realized a distributed file system, be HDFS, HDFS has the characteristics of high fault tolerance, and design is used for being deployed on the cheap hardware, and its data of providing high transmission rates to visit application program, being fit to those has the application program of super large data set.
The video class advertisement of throwing in can be vector image or other forms of content, is in the scheme of vector image at ad content, and object and animation all generate the line parameter of going forward side by side based on vector.Cloud platform Advertisement Server is implanted one or several labels (tag) in each advertisement, each calculating cluster is classified to advertisement by label, and provides the analysis template for user selection.Parameter in the analysis template has been considered the on-site Regional Property of advertisement terminal, the ascribed characteristics of population, interest attribute and advertising results, the advertisement number of visits of user in the time predefined section etc. for can describe the data that individuality or colony are accepted in advertisement.In the user behavior data collection process, realize browsing and the advertisement behavior tracking based on the audient of ad system daily record, guarantee the fully utilization to the ad system daily record; Every day or carry out weekly user behavior formulism and analyze (Behavior mining) and gather dump, have weekly the corrigendum of the formulistic analysis result of user behavior now; Keep long user behavior analysis result every day (keeping 10-30 fate strong point), the data of the user interest point variation orientation analysis of time-based axle are provided, generate formula, the result who finally analyzes based on formulism is for next time advertisement putting provides strategy support.
Interactive information between commercial audience/user and advertisement feeds back to by advertisement terminal and calculates in the cluster, interactive information can comprise the not specific identifier that can define the user, this sign may comprise interactive action time of origin, user ID, sex, age, corresponding advertisement ID, interaction mode, information source etc.
Advertisement terminal is for accessible network and support is play and the equipment of display video flow data, in this preferred embodiment, that advertisement terminal comprises is on the building body interior wall, ground, the ad display screen in the elevator, on the train or the skin, and/or pushing type moving display screen in the building body, comprise that also other can load the terminal of video class advertisement.
In the preferred embodiment of the present invention, all calculating clusters can be the Distributed Calculation cluster, also can be the calculating clusters of other types.
The present invention has realized throwing in mass data at various advertisement terminal by cloud computing service, based on the behavioural analysis of huge user audient colony, for the advertiser provides customizable analysis report.
Above specific embodiments of the invention are described in detail, but the present invention is not restricted to specific embodiment described above, it is just as example.To those skilled in the art, any equivalent modifications and alternative also all among category of the present invention.Therefore, not breaking away from impartial conversion and the modification of having done under the spirit and scope of the present invention, all should contain within the scope of the invention.
Claims (9)
1. one kind based on cloud computing interactive advertisement information management system, it is characterized in that, comprising:
Cloud platform Advertisement Server is set up advertising database on the described cloud platform Advertisement Server;
Advertisement customization release platform is erected on the described cloud platform Advertisement Server, and the user throws in scope, time, frequency and the exhibition method of advertisement by the data dimension self-defining that the utilization of described advertisement customization release platform is preset or regularly additions and deletions are upgraded;
Advertisement terminal by the interactive gateway access network, and obtains promotional literature or video data stream from described cloud platform Advertisement Server and carries out this locality and throw in; And,
Calculate cluster, the deposit data that the advertisement of described network after each described advertisement terminal is thrown in produces is in described advertising database, and feedback enters described calculating cluster simultaneously, generates user report.
2. as claimed in claim 1 interactive advertisement information management system is characterized in that, described advertisement customization release platform receives the system requirements that the user submits to by client's front end, and provides some system template for user selection.
3. as claimed in claim 2 interactive advertisement information management system is characterized in that, described advertisement customization release platform backstage transforms rear establishment main frame by the automated tool collection with prefab-form or customization demand, delimits network, and adds necessary configuration.
4. as claimed in claim 1 interactive advertisement information management system, it is characterized in that, described cloud platform Advertisement Server is implanted one or several labels in each advertisement, each described calculating cluster is classified to advertisement by described label, and provides the analysis template for user selection.
5. as claimed in claim 4 interactive advertisement information management system is characterized in that, the parameter in the described analysis template comprises Regional Property for can describe the data that individuality or colony are accepted in advertisement, the ascribed characteristics of population, interest attribute and advertising results.
6. as claimed in claim 1 interactive advertisement information management system, it is characterized in that, described advertisement terminal is every fixing or the described cloud platform of a time period automatic access Advertisement Server that capable of dynamic is adjusted, obtain new promotional literature and carry out this locality and throw in, the content of described new promotional literature comprises that literal, video flowing, static images and ad content describe.
7. as claimed in claim 1 interactive advertisement information management system is characterized in that, described data dimension comprises advertisement classification, commercial audience type, advertisement putting frequency, advertisement putting mode and advertisement interaction mode.
8. such as interactive advertisement information management system as described in any one in the claim 1 to 5, it is characterized in that, described advertisement terminal is for accessible network and support is play and the equipment of display video flow data, that described advertisement terminal comprises is on the building body interior wall, ground, the ad display screen in the elevator, on the train or the skin, and/or pushing type moving display screen in the building body.
9. as claimed in claim 8 interactive advertisement information management system is characterized in that, described calculating cluster is the Distributed Calculation cluster.
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| CN103530723A (en) * | 2013-09-29 | 2014-01-22 | 张家港金典软件有限公司 | Elevator advisement management method |
| CN103559628A (en) * | 2013-10-24 | 2014-02-05 | 东莞市东信网络技术有限公司 | Display system and method for mobile advertisement putting effect |
| CN103678612A (en) * | 2013-12-17 | 2014-03-26 | 深圳市东信时代信息技术有限公司 | Photo-wall distributing device and method |
| CN104299540A (en) * | 2013-07-15 | 2015-01-21 | 驰众信息技术（上海）有限公司 | Advertisement interactive playing system and advertisement player terminals thereof |
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| CN107301566A (en) * | 2017-06-19 | 2017-10-27 | 郑州航空工业管理学院 | A kind of advertisement design multimedia information system |
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| CN104299540A (en) * | 2013-07-15 | 2015-01-21 | 驰众信息技术（上海）有限公司 | Advertisement interactive playing system and advertisement player terminals thereof |
| CN103391455A (en) * | 2013-07-18 | 2013-11-13 | 博大龙 | System and method for managing content data of interactive video |
| CN103530723A (en) * | 2013-09-29 | 2014-01-22 | 张家港金典软件有限公司 | Elevator advisement management method |
| CN103559628A (en) * | 2013-10-24 | 2014-02-05 | 东莞市东信网络技术有限公司 | Display system and method for mobile advertisement putting effect |
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| CN104735476A (en) * | 2015-04-01 | 2015-06-24 | 王艳新 | LED advertising car simultaneous broadcast network system |
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| CN106570006B (en) * | 2015-10-08 | 2020-04-21 | 腾讯科技（深圳）有限公司 | Multimedia file recommendation system and delivery information storage method |
| CN105959745A (en) * | 2016-05-25 | 2016-09-21 | 北京铭嘉实咨询有限公司 | Advertising method and system |
| CN106485544A (en) * | 2016-09-30 | 2017-03-08 | 杭州凌萤科技有限公司 | A kind of for the interactive type advertisement jettison system in elevator |
| CN106504014A (en) * | 2016-10-13 | 2017-03-15 | 上海拓畅信息技术有限公司 | A kind of moving advertising cloud management platform |
| CN106600306A (en) * | 2016-10-19 | 2017-04-26 | 上海翰约网络科技有限公司 | System and method for putting advertisement in three-dimensional environment |
| CN107038979A (en) * | 2017-05-03 | 2017-08-11 | 深圳市卡尔智能科技有限公司 | A kind of interactive put-on method of intelligent advertisement and release platform |
| CN107195247A (en) * | 2017-06-15 | 2017-09-22 | 深圳市华宝软件有限公司 | A kind of public place electronic display ad system |
| CN107358458A (en) * | 2017-06-15 | 2017-11-17 | 深圳市华宝软件有限公司 | A kind of methods of exhibiting of public place electronic display advertisement page |
| CN107301566A (en) * | 2017-06-19 | 2017-10-27 | 郑州航空工业管理学院 | A kind of advertisement design multimedia information system |
| CN109816410A (en) * | 2017-11-21 | 2019-05-28 | 北京奇虎科技有限公司 | The analysis method and device of advertisement major product audience |
| WO2019105103A1 (en) * | 2017-11-29 | 2019-06-06 | 广东神马搜索科技有限公司 | Advertisement generation method and apparatus, computing device, and storage medium |
| CN109872170A (en) * | 2017-12-01 | 2019-06-11 | 深圳市慧动创想科技有限公司 | Feedback data processing method, device and computer equipment are launched in advertisement |
| CN108228072A (en) * | 2018-01-03 | 2018-06-29 | 妫汭智能科技（上海）有限公司 | Quantum Teleportation cloud intelligent interaction show window stream matchmaker manages system and method |
| CN108228072B (en) * | 2018-01-03 | 2020-08-07 | 宋佳星 | Quantum transmission cloud intelligent interactive show window streaming media management system and method |
| CN108399552A (en) * | 2018-01-15 | 2018-08-14 | 中科富创（北京）科技有限公司 | Self-advertisement method and device for intelligent express delivery cabinet |
| CN109146556A (en) * | 2018-07-30 | 2019-01-04 | 广州新趋士网络科技有限公司 | A kind of web advertisement jettison system |
| CN109547556A (en) * | 2018-12-06 | 2019-03-29 | 商巢互联网技术有限公司 | One kind washing in a pan the screen chain ecosystem |
| CN111681035A (en) * | 2020-04-30 | 2020-09-18 | 有米科技股份有限公司 | Liveness estimation method and device for active advertisements |
| CN111681035B (en) * | 2020-04-30 | 2024-04-09 | 有米科技股份有限公司 | Method and device for estimating liveness of liveness advertisement |
| CN112488763A (en) * | 2020-11-30 | 2021-03-12 | 银盛支付服务股份有限公司 | Advertisement putting method and system based on Internet |
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Application publication date: 20130424 |
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