CN102857795A - Method for adding dynamic cinema advertisement to video player - Google Patents
Method for adding dynamic cinema advertisement to video player Download PDFInfo
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- CN102857795A CN102857795A CN2012103131566A CN201210313156A CN102857795A CN 102857795 A CN102857795 A CN 102857795A CN 2012103131566 A CN2012103131566 A CN 2012103131566A CN 201210313156 A CN201210313156 A CN 201210313156A CN 102857795 A CN102857795 A CN 102857795A
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- video player
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Abstract
The invention provides a method for adding a dynamic cinema advertisement to a video player. The method comprises the following steps: step 1. desired video files and configuration files are uploaded to a server to be subjected to video edition, wherein the server is used for storing the video files and distributing a video ID (Identity) for each video file, and the video IDs are stored in the configuration files; step 2, the dynamic cinema advertisement is uploaded to an advertisement service platform, and the advertisement service platform distributes an advertisement ID for the dynamic cinema advertisement; step 3, the advertisement ID of the dynamic cinema advertisement is edited in the configuration files; and step 4, the video player obtains the video ID and the configuration file corresponding to the video ID from a video station, calls for the dynamic cinema advertisement through the advertisement ID in the configuration file, and loads the dynamic cinema advertisement to the video player. With the adoption of the method, the content of the advertisement can be managed and updated conveniently, the content of the advertisement can be dynamically changed at any time without updating the player, so that the player is convenient and simple to use.
Description
Technical field
The present invention relates to the Online Video technical field, relate in particular to the method that a kind of video player adds dynamic bumper advertisements.
Background technology
During general online displaying video, a lot of video websites all can obtain when the user clicks for video player adds some bumper advertisements, and existing technology realizes by following several modes:
(1) when making player, the chained address of advertisement and advertisement directly is embedded in the player the inside, when clicking, the user will see the advertisement that this is fixing.Said method can accomplish to add the function of bumper advertisements, can play the effect of advertisement promotion, but the content of advertisement is fixed like this, only have continuous update playing device just can upgrade this advertisement, when the input merchant of advertisement changed, the bumper advertisements that needs change to throw in must upgrade player No. one time, is not suitable for very much the advertisement of dynamic need, and can not well add up, can not well throw in effect to advertisement putting merchant feedback of advertisement.
(2) utilize the advertisement of configuration file dynamic load, utilize and the configuration file of video binding, mix advertising pictures and advertisement link, when user's displaying video, understand first loading configuration file, obtain advertisement.The method can be accomplished the function of dynamic appending bumper advertisements, but or be inconvenient to revise, in case must revise one by one configuration file when needing different advertisements, be inconvenient in addition add up, so just can not well throw in effect to advertisement putting merchant feedback of advertisement.
Summary of the invention
The object of the invention is to design the method that a kind of novel video player adds dynamic bumper advertisements, can change dynamically at any time ad content and can add up the clicked number of times of advertisement.
To achieve these goals, the technical solution used in the present invention is as follows:
A kind of video player adds the method for dynamic bumper advertisements, may further comprise the steps:
Step 1 is uploaded onto the server required video file and configuration file and is carried out video editing; Described server is used for storing described video file and is each described video file distribution video ID; Described video ID is stored in the described configuration file;
Step 2 uploads to the advertising service platform with dynamic bumper advertisements, and described advertising service platform is that dynamic bumper advertisements distributes advertisement ID;
Step 3, at the described advertisement ID of the dynamic bumper advertisements of described configuration file inediting, described advertising service platform is that the described advertisement ID that distributes of dynamic bumper advertisements is with corresponding at the described advertisement ID of the dynamic bumper advertisements of described configuration file inediting;
Step 4, video player is from the described video ID of video station for acquiring and the configuration file corresponding with described video ID, calls described dynamic bumper advertisements also with described dynamic bumper advertisements and be loaded in the described video player by the described advertisement ID in the described configuration file.
Preferably, described video file stores classifiedly according to audio special.
Preferably, described configuration file comprises video ID and advertisement ID, and described video ID and described advertisement ID are corresponding one by one.
Preferably, described advertising service platform is the Regeneration dynamics bumper advertisements at any time, and described video player calls described advertisement ID in the described configuration file according to described video ID, loads the described dynamic bumper advertisements that upgrades.
Preferably, video player described in the step 3 with the step that described dynamic bumper advertisements is loaded in the described video player is: S1, video player obtain the described configuration file under certain video ID; S2, video player obtain the advertisement ID of corresponding advertisement from described configuration file, and obtain dynamic bumper advertisements content and be loaded in the video player from the advertising service platform; S3, the element with the advertising display of described dynamic bumper advertisements during the video player displaying video shows, and the element of advertising display that will described dynamic bumper advertisements time-out when point suspends shows.
Preferably, the described advertising service platform call number of adding up described dynamic bumper advertisements.
Beneficial effect of the present invention can be summarized as follows:
Online Video player of the present invention adds the convenient management of method of dynamic bumper advertisements and upgrades ad content, can change ad content dynamically at any time and does not need the update playing device, and is easy to use, simple; Clicked number and the call number of advertisement can count on very easily, timely the input merchant of feedback of advertisement; There are special input personnel to carry out dynamic management, and do not need the video player author to go the bumper advertisements of player is added.
Description of drawings
Fig. 1 is method flow diagram of the present invention;
Fig. 2 is the corresponding relation schematic diagram of video ID of the present invention and configuration file;
Fig. 3 is dynamic advertising data statistics schematic diagram.
Embodiment
In order to make technical problem solved by the invention, technical scheme and beneficial effect clearer, below in conjunction with drawings and Examples, the present invention is further elaborated.Should be appreciated that specific embodiment described herein only in order to explain the present invention, is not intended to limit the present invention.
Video player of the present invention as shown in Figure 1 adds the method for dynamic bumper advertisements, specifically may further comprise the steps:
Step 1 is uploaded onto the server required video file and configuration file and is carried out video editing; The described video file of described server stores also is that each described video file distributes video ID; Described video ID is stored in the described configuration file;
Wherein, after video file was uploaded onto the server, all video files stored classifiedly according to audio special, so that video player is searched required video file, each video file has unique video ID, and described video ID is kept in the configuration file.
Described configuration file comprises video ID and advertisement ID, and described video ID and described advertisement ID are corresponding one by one.
Step 2 uploads to described advertising service platform with dynamic bumper advertisements, and described advertising service platform is that dynamic advertising distributes advertisement ID, and described advertisement ID is stored in the described configuration file;
Obtain unique advertisement ID after dynamically bumper advertisements uploads to the advertising service platform, the advertising service platform can be added up the clicked number of times of dynamic bumper advertisements when managing.
The advertisement putting personnel upgrade the dynamic bumper advertisements of advertising service platform at any time, and described video player calls described advertisement ID in the described configuration file according to described video ID, load the described dynamic bumper advertisements that upgrades.
Step 3, at the described advertisement ID of the dynamic bumper advertisements of described configuration file inediting, described advertising service platform is that the described advertisement ID that distributes of dynamic bumper advertisements is with corresponding at the described advertisement ID of the dynamic bumper advertisements of described configuration file inediting;
Step 4, video player are obtained described video ID and the configuration file corresponding with described video ID, call described dynamic bumper advertisements also with described dynamic bumper advertisements and be loaded in the described video player by the described advertisement ID in the described configuration file.
Video user is opened video file under certain video ID at the video website, video player at first obtains the configuration file under this video ID, then video player is obtained the advertisement ID of corresponding advertising service platform from described configuration file, and obtain dynamic bumper advertisements content and be loaded in the video player from the advertising service platform, element with the advertising display of described dynamic bumper advertisements during the video player displaying video shows, and the element of advertising display that will described dynamic bumper advertisements time-out when point suspends shows.
Online Video player of the present invention adds the convenient management of method of dynamic bumper advertisements and upgrades ad content, can change ad content dynamically at any time and does not need the update playing device, and is easy to use, simple; Clicked number and the call number of advertisement can count on very easily, timely the input merchant of feedback of advertisement; There are special input personnel to carry out dynamic management, and do not need the video player author to go the bumper advertisements of player is added.
Embodiment one:
The below is described further technical scheme of the present invention as example to add dynamic 4399 trivial games:
The 4399th, the trivial games professional website of Largest In China provides free various greens, safe, healthy trivial games.
4399 video players are mainly used in the game replaying Video tutorials, the game publicity, and information news etc., the video that these flows are high can bring obvious advertising income after adding dynamic bumper advertisements,
The technical scheme that 4399 video players add dynamic 4399 trivial games bumper advertisements is as follows:
The first step, needed resource is uploaded onto the server in video editing, generally comprises: xml configuration file and video file.
XML is used for the electroactive marker subfile makes described e-file have structural markup language, can be used for flag data, definition data type, the original language that to be a kind of user of permission define oneself markup language; XML is the subset of standard generalized markup language, is fit to very much the Web transmission; XML provides unified method to describe and exchange the structural data that is independent of application program or supplier.
Second step, the user clicks and enters after the video page, and video player obtains after the configuration file of corresponding video ID, obtains corresponding advertisement according to the corresponding house keeper of Baidu advertisement ID and at first shows the front advertisement of broadcast.
The corresponding relation of video ID and configuration file as shown in Figure 2.
In the 3rd step, when clicking pause button in the playing process, call the content of suspending light according to the advertisement ID of correspondence from the house keeper of Baidu and be presented at inside the video player.
Described Baidu advertisement housekeeper service platform is the Regeneration dynamics bumper advertisements at any time, described video player calls described advertisement ID in the described configuration file according to described video ID, load the described dynamic bumper advertisements that upgrades, the concrete steps that load the dynamic bumper advertisements that upgrades are:
4399 video players are obtained the described configuration file under certain video ID;
4399 video players are obtained the corresponding advertisement house keeper's of Baidu advertisement ID from described configuration file, and obtain 4399 trivial games contents and be loaded in the video player from the advertisement house keeper of Baidu;
Element with the advertising display of described 4399 trivial games during 4399 video player displaying video shows, and the element with the advertising display of described 4399 trivial games advertisement break when point suspends shows.
In the 4th step, the data statistics that the ad click report the inside of data analyst in the house keeper of Baidu obtains the advertisement putting effect as shown in Figure 3, is carried out product analysis according to data statistics.
More than by the detailed description of concrete and preferred embodiment the present invention; but those skilled in the art should be understood that; the present invention is not limited to the above embodiment; within the spirit and principles in the present invention all; any modification of doing, be equal to replacement etc., all should be included within protection scope of the present invention.
Claims (6)
1. the method that video player adds dynamic bumper advertisements is characterized in that, comprising:
Step 1 is uploaded onto the server required video file and configuration file and is carried out video editing;
Described server is used for storing described video file and is each described video file distribution video ID;
Described video ID is stored in the described configuration file;
Step 2 uploads to the advertising service platform with dynamic bumper advertisements, and described advertising service platform is that dynamic bumper advertisements distributes advertisement ID;
Step 3, at the described advertisement ID of the dynamic bumper advertisements of described configuration file inediting, described advertising service platform is that the described advertisement ID that distributes of dynamic bumper advertisements is with corresponding at the described advertisement ID of the dynamic bumper advertisements of described configuration file inediting;
Step 4, video player is from the described video ID of video station for acquiring and the configuration file corresponding with described video ID, calls described dynamic bumper advertisements also with described dynamic bumper advertisements and be loaded in the described video player by the described advertisement ID in the described configuration file.
2. video player according to claim 1 adds the method for dynamic bumper advertisements, it is characterized in that: described video file stores classifiedly according to audio special.
3. video player according to claim 1 adds the method for dynamic bumper advertisements, it is characterized in that: described configuration file comprises video ID and advertisement ID, and described video ID and described advertisement ID are corresponding one by one.
4. video player according to claim 1 adds the method for dynamic bumper advertisements, it is characterized in that: described advertising service platform is the Regeneration dynamics bumper advertisements at any time, described video player calls described advertisement ID in the described configuration file according to described video ID, loads the described dynamic bumper advertisements that upgrades.
5. video player according to claim 1 adds the method for dynamic bumper advertisements, it is characterized in that: video player described in the step 3 with the step that described dynamic bumper advertisements is loaded in the described video player is:
S1, video player obtain the described configuration file under certain video ID;
S2, video player obtain the advertisement ID of corresponding advertisement from described configuration file, and obtain dynamic bumper advertisements content and be loaded in the video player from the advertising service platform;
S3, the element with the advertising display of described dynamic bumper advertisements during the video player displaying video shows, and the element of advertising display that will described dynamic bumper advertisements time-out when point suspends shows.
6. video player according to claim 1 adds the method for dynamic bumper advertisements, it is characterized in that: described advertising service platform is added up the call number of described dynamic bumper advertisements.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201210313156.6A CN102857795B (en) | 2012-08-29 | 2012-08-29 | Method for adding dynamic cinema advertisement to video player |
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| CN201210313156.6A CN102857795B (en) | 2012-08-29 | 2012-08-29 | Method for adding dynamic cinema advertisement to video player |
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| CN102857795A true CN102857795A (en) | 2013-01-02 |
| CN102857795B CN102857795B (en) | 2015-06-03 |
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| CN105095216A (en) * | 2014-04-22 | 2015-11-25 | 深圳市志友企业发展促进中心 | Data assembling method and device and resource communication system |
| CN112214643A (en) * | 2020-10-15 | 2021-01-12 | 百度(中国)有限公司 | Video patch generation method and device, electronic equipment and storage medium |
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| CN105847888A (en) * | 2016-03-28 | 2016-08-10 | 乐视控股（北京）有限公司 | Advertisement injecting method, terminal and system |
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