CN1540919A - Method for realizing individualized advertsing managed by stream media - Google Patents
Method for realizing individualized advertsing managed by stream media Download PDFInfo
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- CN1540919A CN1540919A CNA031279716A CN03127971A CN1540919A CN 1540919 A CN1540919 A CN 1540919A CN A031279716 A CNA031279716 A CN A031279716A CN 03127971 A CN03127971 A CN 03127971A CN 1540919 A CN1540919 A CN 1540919A
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Abstract
Steps of the method are as following: building a play list containing events of starting up advertising, without containing specific advertising contents; based on events of starting up advertising, video player at client end select advertisement to be played dynamically; plug in module of video player at client end receives advertisement sent from server in advance; based on user's reaction to advertisement, updating advertisement is carried out.
Description
Technical field
The present invention relates to stream media technology, particularly a kind of personalized advertisement implementation method of Streaming Media operation.
Background technology
Stream media technology is one of modern broadband major technique of carrying out video transmission on the net.When stream media technology was used to run, operator need insert advertisement to obtain income, especially directly the user was charged under the situation of difficult.And existing advertisement insertion mode all to be server end initiatively send, can not consider user's acceptance level, can not accomplish to shoot the arrow at the target.
First kind of embodiment of prior art is:
Directly when making, inserts Streaming Media advertisement.That is: real content and advertisement content are combined in the media file.Only need play this file when server is play gets final product.
The shortcoming of this method is: advertisement and content are too tight in conjunction with getting, and operator can't insert advertisement according to user's custom in the playing process of program.Operator's advertisement delivery that can't attract clients, because the client does not have control to the playing process of content, if add new advertisement, operator is the new flim editing and making of unit weight internally.
Second kind of embodiment of prior art is:
Utilize the technology of playlist, operator makes a playlist in advance, determines the moment of content and advertisement.When streaming medium content is played to certain stage, the server calls ad content.After advertisement finishes playing, continue the playing media program.
Though this method is implemented advertisement to operator capacity of will is provided, its shortcoming is: the input of advertisement does not have specific aim, belong to an advertisement in the playlist with it if will watch certain program to watch, and the user can not skip advertisements.Because advertisement and content are bound by playlist, if revise the advertisement of intercutting in certain program, must revise playlist, its workload is big.
Summary of the invention
The object of the present invention is to provide a kind of personalized advertisement implementation method of Streaming Media operation, independently implement the input of advertisement to realize operator; Further, can be according to user's hobby advertisement delivery.
Technical scheme one of the present invention:
A kind of personalized advertisement implementation method of Streaming Media operation, the method comprising the steps of:
Foundation comprises the playlist that advertisement starts incident, and does not contain the media file of adline in this playlist;
Video player at client end is selected described playlist broadcast program, and the advertisement that is sent by card module reception server end also is stored in local terminal; And
When carrying out described advertisement and starting incident, video player at client end is play the advertisement of choosing in the local terminal storage.
Technical scheme two of the present invention:
A kind of personalized advertisement implementation method of Streaming Media operation, the method comprising the steps of:
Foundation comprises the playlist of advertisement waiting event, and does not contain the media file of adline in this playlist;
Video player at client end is selected described playlist broadcast program, and the advertisement that is sent by the card module reception server end of client also is stored in local terminal; And
Card module is chosen advertisement and is play to video player when detecting program paragraph and finish playing from the advertisement of storage, described server is carried out the advertisement waiting event.
In technical scheme one, two:
Video player at client end is come skip advertisements or is inserted advertisement according to client operation person's selection, and writes down this selection by card module.
Card module upgrades the advertisement that receives according to described selection.
Card module is with described selection timing or report server end at any time.
Described video server card module is set up a catalogue in advance on the memory of client, the ad storage that is received is under this catalogue.
In technical scheme two: client is selected user's skip advertisements and advertisement broadcast End Event reports server end, and server finishes the advertisement waiting event according to this reporting information.
The present invention has following beneficial effect:
1, allows operator independently determine the time of advertisement, the type of advertisement delivery, thereby obtain autonomy better.
2, operator can be according to user's hobby advertisement delivery, and statistics user's hobby, thereby can cooperate better with producer, carries out the accounting of advertising expenditure more pellucidly.
3, the user has the power of skip advertisements, thereby obtains to experience better.
4, advertisement is play at user's hobby, and advertising effect is more targeted.
Description of drawings
Fig. 1 is for implementing system diagram of the present invention;
Fig. 2 is the basic block diagram of client;
Fig. 3 is the flow chart of embodiment 1.
Fig. 4 is the flow chart of embodiment 2
Embodiment
Embodiment one
Consult Fig. 1, video player at client end to the video server end, has the playlist of operator's making and preservation by broadband access in the video server, and the user terminal video player is according to the playlist broadcast program.Video server can be one and has the computer installation that video is exported.
Consult Fig. 2, shown the basic structure of a video player at client end among the figure, implement method of the present invention with it.Video player at client end has a processor, and it is connected with memory by bus, also connects input/output interface by bus simultaneously.Memory storage program carry out the required program of program of broadcasting.Input/output interface attended operation keyboard and display unit, the operator controls player by keyboard, and the program of broadcast shows by display unit.Communication interface is connected to broadband networks through connection, is undertaken alternately by broadband networks and video server.
Card module is installed on the video player at client end, when video player is received a certain specific instruction of video server transmission, calls the operation that this card module is carried out localization, and to the server reported result.
Consult Fig. 3, the step of implementation method is as follows:
Step 10: set up the playlist that comprises advertisement startup incident at server end.
This playlist is made by operator, includes advertisement and start incident between medium content file, but do not insert the media file of adline.
Step 20: client terminal start-up video player, a program selecting operator to provide.
In fact this program is a playlist, and medium content file and the sequential scheduling play have been determined in this tabulation.
Step 30: the card module of video player at client end starts, the advertisement that the reception server end sends.
The card module of video player at client end is set up catalogue after starting on the client disk, the advertisement that institute's reception server end sends is left under this catalogue.
When the user appreciated program, server combined with plug-in unit, and advertisement is downloaded on the client disk.
Step 40: when carrying out described advertisement and starting incident, video player at client end is play the advertisement of choosing in the local terminal storage.
When playlist was carried out advertisement startup incident, server issued corresponding instruction and gives client, and card module selects advertisement to offer the video player broadcast from the advertisement of local (client) storage.Mode that select to play advertisement can be at random or played in order.The advertisement of selecting can be one, also a plurality of or one group of advertisement.
If the user selects skip advertisements, card module then recording user to the reaction of this advertisement.If the user sees be over this then advertisement, card module is also with the reaction of recording user to this advertisement.Card module may be stored in these records on the client terminal local hard disk, waits for that certain time submits to server, or submits to server at any time.
Step 50: card module is according to the selection record of user to advertisement, with certain Policy Updates promotional literature.
If a certain advertisement of user has repeatedly been selected to skip, card module then can be made the sign of not choosing from the client deletion or to it with it.Server end also can be correspondingly processed according to record.
The user select (hobby) can be in internal memory record, or in disk file record, or utilize the Cookie record, perhaps record in database.
Embodiment two
Consult Fig. 1, video player at client end to the video server end, has the playlist of operator's making and preservation by broadband access in the video server, and the user terminal video player is according to the playlist broadcast program.Video server can be one and has the computer installation that video is exported.
Consult Fig. 2, shown the basic structure of a video player at client end among the figure, implement method of the present invention with it.Video player at client end has a processor, and it is connected with memory by bus, also connects input/output interface by bus simultaneously.Memory storage program carry out the required program of program of broadcasting.Input/output interface attended operation keyboard and display unit, the operator controls player by keyboard, and the program of broadcast shows by display unit.Communication interface is connected to broadband networks through connection, is undertaken alternately by broadband networks and video server.
The video server card module is installed on the video player at client end, and this card module detects the playing progress rate of video player, and when a certain program paragraph played, card module was carried out the operation of localization, and to the server reported result.
Consult Fig. 4, the step of implementation method is as follows:
Step 100: set up the playlist that comprises the advertisement waiting event at server end.
This playlist is made by operator, includes the advertisement waiting event between medium content file, but does not insert the media file of adline.
Step 200: client terminal start-up video player, a program selecting operator to provide.
In fact this program is a playlist, and medium content file and the sequential scheduling play have been determined in this tabulation.
Step 300: the video player at client end card module starts, the advertisement that the reception server end sends.
The card module of video player at client end is set up catalogue after starting on the client disk, the advertisement that institute's reception server end sends is left under this catalogue.
When the user appreciated program, server combined with card module, and advertisement is downloaded on the client disk.
Step 400: card module is chosen advertisement and is play to video player when detecting program paragraph and finish playing from the advertisement of storage, described server is carried out the advertisement waiting event.
Card module constantly detects the playing progress rate of video player, when detecting a certain program paragraph and finish playing, card module selects advertisement to offer the video player broadcast from the advertisement of local (client) storage, and server is then carried out the advertisement waiting event behind the program paragraph.Mode that select to play advertisement can be at random or played in order.The advertisement of selecting can be one, also a plurality of or one group of advertisement.
If the user selects skip advertisements, card module then recording user to the reaction of this advertisement.If the user sees be over this then advertisement, card module is also with the reaction of recording user to this advertisement.Card module may be stored in these records on the client terminal local hard disk, waits for that certain time submits to server, or submits to server at any time.
If the advertisement waiting event is for regularly waiting for (promptly waiting for regular time length), client is selected user's skip advertisements and advertisement broadcast End Event reports server end, and server finishes the advertisement waiting event according to this reporting information.
Step 500: card module is according to the selection record of user to advertisement, with certain Policy Updates promotional literature.
If a certain advertisement of user has repeatedly been selected to skip, card module then can be made the sign of not choosing from the client deletion or to it with it.Server end also can be correspondingly processed according to record.
The recording mode of user preferences can be in internal memory record, or in disk file record, or utilize the Cookie record, perhaps record in database.
Card module among the present invention is not limited to be integrated in the application in the video player, also comprises the independent utility of finishing related function.
Claims (11)
1, a kind of personalized advertisement implementation method of Streaming Media operation is characterized in that the method comprising the steps of:
Foundation comprises the playlist that advertisement starts incident, and does not contain the media file of adline in this playlist;
Video player at client end is selected described playlist broadcast program, and the advertisement that is sent by card module reception server end also is stored in local terminal; And
When carrying out described advertisement and starting incident, video player at client end is play the advertisement of choosing in the local terminal storage.
2, the method for claim 1 is characterized in that: video player at client end is come skip advertisements or is inserted advertisement according to client operation person's selection, and writes down this selection by card module.
3, method as claimed in claim 2 is characterized in that: card module upgrades the advertisement that receives according to described selection.
4, as the described method of one of claim 1 to 3, it is characterized in that: card module is with described selection timing or report server end at any time.
5, the method for claim 1 is characterized in that: described video server card module is set up a catalogue in advance on the memory of client, the ad storage that is received is under this catalogue.
6, a kind of personalized advertisement implementation method of Streaming Media operation is characterized in that the method comprising the steps of:
Foundation comprises the playlist of advertisement waiting event, and does not contain the media file of adline in this playlist;
Video player at client end is selected described playlist broadcast program, and the advertisement that is sent by the card module reception server end of client also is stored in local terminal; And
Card module is chosen advertisement and is play to video player when detecting program paragraph and finish playing from the advertisement of storage, described server is carried out the advertisement waiting event.
7, method as claimed in claim 6 is characterized in that: video player at client end is come skip advertisements or is inserted advertisement according to client operation person's selection, and writes down this selection by card module.
8, method as claimed in claim 7 is characterized in that: client is selected user's skip advertisements and advertisement broadcast End Event reports server end, and server finishes the advertisement waiting event according to this reporting information.
9, method as claimed in claim 7 is characterized in that: card module upgrades the advertisement that receives according to described selection.
10, method as claimed in claim 7 is characterized in that: card module is with described selection timing or report server end at any time.
11, method as claimed in claim 6 is characterized in that: described video server card module is set up a catalogue in advance on the memory of client, the ad storage that is received is under this catalogue.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNB031279716A CN100454815C (en) | 2003-04-26 | 2003-04-26 | Method for realizing individualized advertsing managed by stream media |
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| CNB031279716A CN100454815C (en) | 2003-04-26 | 2003-04-26 | Method for realizing individualized advertsing managed by stream media |
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| CN1540919A true CN1540919A (en) | 2004-10-27 |
| CN100454815C CN100454815C (en) | 2009-01-21 |
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| CN100471261C (en) * | 2006-06-06 | 2009-03-18 | 西特斯（上海）信息技术有限公司 | Stream media video-frequency advertisement put-on method |
| CN100558157C (en) * | 2007-07-31 | 2009-11-04 | 腾讯科技（深圳）有限公司 | A kind of wheel at Web TV broadcast the method and system that break for commercialsy in the program |
| CN100584016C (en) * | 2006-12-29 | 2010-01-20 | 盛乐信息技术（上海）有限公司 | Device and method for inserting and controlling advertisements in audio/video playing |
| WO2010020183A1 (en) * | 2008-08-22 | 2010-02-25 | 华为技术有限公司 | Method and device of transmission and play of advertisement programs |
| CN101075888B (en) * | 2006-05-15 | 2010-05-12 | 中兴通讯股份有限公司 | System and method for realizing fluid medium advertisement |
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| CN101198018B (en) * | 2007-12-29 | 2011-01-12 | 腾讯科技（深圳）有限公司 | Method for implementing television advertisement service and advertisement server |
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| CN102118632A (en) * | 2009-12-31 | 2011-07-06 | 华为技术有限公司 | Advertisement playing method, terminal and media controller |
| CN101236769B (en) * | 2008-01-24 | 2011-09-21 | 中兴通讯股份有限公司 | Multimedia file playing processing method |
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| CN100471261C (en) * | 2006-06-06 | 2009-03-18 | 西特斯（上海）信息技术有限公司 | Stream media video-frequency advertisement put-on method |
| CN101145921B (en) * | 2006-09-11 | 2011-01-19 | 千兆科技（深圳）有限公司 | Internet high-resolution video advertisement system and its implementation method |
| CN100584016C (en) * | 2006-12-29 | 2010-01-20 | 盛乐信息技术（上海）有限公司 | Device and method for inserting and controlling advertisements in audio/video playing |
| CN101232490B (en) * | 2007-01-24 | 2011-04-20 | 中兴通讯股份有限公司 | System and method for advertisement inter cut in mobile media business |
| CN101080017B (en) * | 2007-02-07 | 2010-06-09 | 腾讯科技（深圳）有限公司 | A playing system and method of additional programs |
| CN100558157C (en) * | 2007-07-31 | 2009-11-04 | 腾讯科技（深圳）有限公司 | A kind of wheel at Web TV broadcast the method and system that break for commercialsy in the program |
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| CN101236769B (en) * | 2008-01-24 | 2011-09-21 | 中兴通讯股份有限公司 | Multimedia file playing processing method |
| WO2010020183A1 (en) * | 2008-08-22 | 2010-02-25 | 华为技术有限公司 | Method and device of transmission and play of advertisement programs |
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| CN105677432B (en) * | 2016-02-23 | 2019-09-20 | 腾讯科技（深圳）有限公司 | The method for developing functions and device of web player |
| CN106162251A (en) * | 2016-07-29 | 2016-11-23 | 王晓光 | Close the realization method and system of video ads |
| CN106210796A (en) * | 2016-07-29 | 2016-12-07 | 王晓光 | Test pile research method and system based on video ads |
| CN106231373A (en) * | 2016-07-29 | 2016-12-14 | 王晓光 | The method and system of playing video advertisement |
| CN106296268A (en) * | 2016-07-29 | 2017-01-04 | 王晓光 | The shielding strategy process of video ads and system |
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| WO2018018590A1 (en) * | 2016-07-29 | 2018-02-01 | 王晓光 | Video advertisement-based collection strategy method and system |
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| CN100454815C (en) | 2009-01-21 |
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