CN101046872A - Flow media advertisement playing system and its implementing method - Google Patents

Flow media advertisement playing system and its implementing method Download PDF

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Publication number
CN101046872A
CN101046872A CNA2006100661940A CN200610066194A CN101046872A CN 101046872 A CN101046872 A CN 101046872A CN A2006100661940 A CNA2006100661940 A CN A2006100661940A CN 200610066194 A CN200610066194 A CN 200610066194A CN 101046872 A CN101046872 A CN 101046872A
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China
Prior art keywords
user
advertisement
content
user terminal
playing
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CNA2006100661940A
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Chinese (zh)
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李凤军
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ZTE Corp
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ZTE Corp
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Priority to CNA2006100661940A priority Critical patent/CN101046872A/en
Publication of CN101046872A publication Critical patent/CN101046872A/en
Pending legal-status Critical Current

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  • Information Transfer Between Computers (AREA)

Abstract

The present invention provides a mobile medium advertisement play-back system and its implement method. Said system includes mobile medium server and user terminal. The mobile medium server includes advertisement insertion module, advertisement chaining module and control module, and the user terminal includes user selection module and play-back module. Besides, said invention also provides the working principle of said mobile medium advertisement play-back system and its concrete operation method and steps.

Description

Flow media advertisement playing system and its implementation
Technical field
The present invention relates to telecommunications medium transmission system technical field, flow media advertisement playing system and its implementation of particularly a kind of selectivity playing media relevant advertisements.
Background technology
Advertisement is that manufacturer solicits customers or business, one of the main method of promote products.The advertising results that obtain are except enlarging audient's face of advertisement, such as the gold-shelf of advertisement in the Chinese Central Television (CCTV) broadcasted.Also need to select correct commercial audience, such as: the advertisement relevant thrown in school with study article.Streaming Media has had quite a few user using as a kind of emerging service, has plenty of the PC of using playing stream media, has plenty of the mobile phone play of using Streaming Media.Streaming media service has had the participation of advertisement as a kind of higher value-added service of charging, and will help popularizing of streaming media service.
Summary of the invention
Technical matters to be solved by this invention is, a kind of flow media advertisement playing system and its implementation are provided, can in the media play process, select the broadcast of advertisement according to user preferences, streaming media service is combined with flow media advertisement, bring into play better advertising results, increase the function of streaming media service.
For solving the problems of the technologies described above, the invention provides a kind of flow media advertisement playing system and its implementation, system comprises streaming media server and user terminal, wherein, streaming media server comprises:
The advertisement access module is used for ad content is uploaded to streaming media server, adline is marked, and generate the ad content brief introduction;
The advertisement link module is used for advertisement is carried out Matching Location according to the media content that mark type and user select;
Control module, the advertisement brief introduction after the media content coupling that is used for selecting with the user sends user terminal, and receives the advertisement selection information that user terminal returns, and sends selected advertisement and media content according to user's advertisement selection information to user terminal;
User terminal comprises:
The user selects module, is used for the ad content brief introduction that the receiving stream media server sends, and the co-current flow media server returns user's advertisement selection information;
Playing module is used for ad content and media content that streaming media server sends are play at user terminal.
Described advertisement access module can be further used for attribute and user's use characteristic according to media content, generates the advertising message tabulation.
Described user selects module, can be further used for pointing out the user to carry out the selection of ad playing content.
Described playing module can be used for the advertisement selection information elder generation playing advertisements content according to the user, and media content selected by user is play in the back.
Described playing module can be in the media play process, according to the ad playing played in order ad content of user's advertisement selection information.
The flow media advertisement player method may further comprise the steps:
(1) streaming media server receives the ad content of uploading, and adline is marked, and generate the ad content brief introduction;
(2) streaming media server carries out Matching Location with advertisement according to the media content that mark type and user select;
(3) the advertisement brief introduction of the media content coupling that will select with the user of streaming media server sends user terminal, and receives the advertisement selection information that user terminal returns, and sends selected advertisement and media content according to user's advertisement selection information to user terminal;
(4) ad content and the media content of the transmission of user terminal playing stream media server.
Described step (2) may further include: streaming media server generates the advertising message tabulation according to media content attribute and user's use characteristic.
Described step (3) may further include: the advertisement brief introduction that streaming media server will mate with the media content that the user selectes sends user terminal, the prompting user carries out the selection of ad playing content, and receive the advertisement selection information that user terminal returns, select advertisement and media content according to user's advertisement selection information to the user terminal transmission.
Described step (4) may further include: user terminal is according to user's advertisement selection information elder generation playing advertisements content, and media content selected by user is play in the back.
Described step (4) may further include: the ad playing played in order ad content that user terminal is selected according to the user.
Use flow media advertisement playing system of the present invention and its implementation, can be before playback of media files selectivity playing media relevant advertisements, ad content is chosen jointly by streaming media server and user, the user can increase the function of streaming media service according to the broadcast of hobby skip advertisements in the playing process of advertisement simultaneously.
Description of drawings
Fig. 1 is the workflow diagram according to the described streaming media server of the embodiment of the invention;
Fig. 2 is the operational flowchart according to the described user of the embodiment of the invention;
Fig. 3 is the structure flow chart according to the described flow media advertisement playing system of the embodiment of the invention.
Embodiment
As shown in Figure 1, be the workflow diagram according to the described streaming media server of the embodiment of the invention, concrete steps are as follows:
(step 101) advertisement manufacturer uploads to streaming media server with ad content.
(step 102) indicates adline according to ad content.
(step 103) selects the ad content of coupling according to user-selected media content.
(step 104) judges whether the user selects to play this ad content, is to carry out next step otherwise forward step 106 to.
(step 105) judged result selects to play this ad content for the user, this advertisement of streaming media server recording played.
(step 106) judges whether the ad content of coupling is selected to finish, and selecting finishes then carries out next step, otherwise returns step 103.
(step 107) is according to user's selection playing advertisements and selected media content.
As shown in Figure 2, be the operational flowchart according to the described user of the embodiment of the invention, concrete steps are as follows:
(step 201) user selects to wish the media content play.
(step 202) user receives the ad playing tabulation relevant with media content that streaming media server sends.
(step 203) user advertisement that tabulation selects hope to watch according to ad playing.
(step 204) user receives selected advertisement and selected media content files in stream media.
As shown in Figure 3, be the structure flow chart according to the described flow media advertisement playing system of the embodiment of the invention, its concrete steps are:
(step 301) advertisement manufacturer uploads to streaming media server by the advertisement access module with ad content.
(step 302) advertisement access module is indicated the type of advertisement, generates the ad content brief introduction, and the advertisement after will marking sends the advertisement link module.
(step 303) advertisement link module selects the advertisement of part coupling to send control module from ad content according to user-selected media content.
Advertisement brief introduction after (step 304) control module will be mated with the media content that the user selectes sends user terminal.
(step 305) user selects interested ad content or user not to select, and selects module to return user's advertisement selection information to streaming media server by the user.
(step 306) control module will send user terminal with advertisement and the media content that the user selectes.The user clicks the link of media content address, carries out media play.In the media play process, according to the ad playing played in order ad content of user's selection.If the user loses interest in to ad content, can skip in progress ad content, carry out the subsequent media content play.
Use the embodiment of the invention, can in advertisement manufacturer when streaming media server is submitted the flow media advertisement content to, ad content be classified, such as: sports goods, study article etc.When the user carried out the streaming medium content introduction and browses, streaming media server generated the advertising message tabulation according to the attribute of media content and user's use characteristic.Represent to the user simultaneously.The prompting user carries out the selection of ad playing content, selects to play or the skip advertisements content according to the user, finish the broadcast of ad content after, playback terminal continues the broadcast of media content.Use the embodiment of the invention will help popularizing of streaming media service.

Claims (10)

1, a kind of flow media advertisement playing system comprises streaming media server and user terminal, it is characterized in that, described streaming media server comprises:
The advertisement access module is used for ad content is uploaded to streaming media server, adline is marked, and generate the ad content brief introduction;
The advertisement link module is used for advertisement is carried out Matching Location according to the media content that mark type and user select;
Control module, the advertisement brief introduction after the media content coupling that is used for selecting with the user sends user terminal, and receives the advertisement selection information that user terminal returns, and sends selected advertisement and media content according to user's advertisement selection information to user terminal;
Described user terminal comprises:
The user selects module, is used for the ad content brief introduction that the receiving stream media server sends, and the co-current flow media server returns user's advertisement selection information;
Playing module is used for ad content and media content that streaming media server sends are play at user terminal.
According to the described system of claim 1, it is characterized in that 2, described advertisement access module is further used for attribute and user's use characteristic according to media content, generate the advertising message tabulation.
According to the described system of claim 1, it is characterized in that 3, described user selects module, be further used for pointing out the user to carry out the selection of ad playing content.
According to the described system of claim 1, it is characterized in that 4, described playing module is used for the advertisement selection information elder generation playing advertisements content according to the user, media content selected by user is play in the back.
According to the described system of claim 1, it is characterized in that 5, described playing module is in the media play process, according to the ad playing played in order ad content of user's advertisement selection information.
6, a kind of flow media advertisement player method is characterized in that, may further comprise the steps:
(1) streaming media server receives the ad content of uploading, and adline is marked, and generate the ad content brief introduction;
(2) streaming media server carries out Matching Location with advertisement according to the media content that mark type and user select;
(3) the advertisement brief introduction of the media content coupling that will select with the user of streaming media server sends user terminal, and receives the advertisement selection information that user terminal returns, and sends selected advertisement and media content according to user's advertisement selection information to user terminal;
(4) ad content and the media content of the transmission of user terminal playing stream media server.
According to the described method of claim 6, it is characterized in that 7, described step (2) further comprises: streaming media server generates the advertising message tabulation according to media content attribute and user's use characteristic.
8, according to the described method of claim 6, it is characterized in that, described step (3) further comprises: the advertisement brief introduction that streaming media server will mate with the media content that the user selectes sends user terminal, the prompting user carries out the selection of ad playing content, and receive the advertisement selection information that user terminal returns, select advertisement and media content according to user's advertisement selection information to the user terminal transmission.
According to the described method of claim 6, it is characterized in that 9, described step (4) further comprises: user terminal is according to user's advertisement selection information elder generation playing advertisements content, and media content selected by user is play in the back.
According to the described method of claim 6, it is characterized in that 10, described step (4) further comprises: the ad playing played in order ad content that user terminal is selected according to the user.
CNA2006100661940A 2006-03-28 2006-03-28 Flow media advertisement playing system and its implementing method Pending CN101046872A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CNA2006100661940A CN101046872A (en) 2006-03-28 2006-03-28 Flow media advertisement playing system and its implementing method

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Application Number Priority Date Filing Date Title
CNA2006100661940A CN101046872A (en) 2006-03-28 2006-03-28 Flow media advertisement playing system and its implementing method

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CN101046872A true CN101046872A (en) 2007-10-03

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Cited By (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102236857A (en) * 2010-04-30 2011-11-09 上海博泰悦臻电子设备制造有限公司 Service platform and advertisement information publishing method thereof
WO2014063468A1 (en) * 2012-10-23 2014-05-01 华为技术有限公司 Information obtaining method, apparatus, and system
CN106803986A (en) * 2017-03-09 2017-06-06 山东浪潮商用系统有限公司 A kind of advertisement broadcast method, Set Top Box and system
CN111093114A (en) * 2019-12-30 2020-05-01 惠州视维新技术有限公司 Advertisement playing progress adjusting method and device and computer readable storage medium
CN112075084A (en) * 2018-12-20 2020-12-11 海信视像科技股份有限公司 Receiving apparatus, receiving method, transmitting apparatus, transmitting method, transmitting/receiving system, and transmitting/receiving method
CN118134558A (en) * 2024-04-12 2024-06-04 深圳君颜科技有限公司 Advertisement interaction method, system, equipment and storage medium based on mobile terminal

Cited By (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102236857A (en) * 2010-04-30 2011-11-09 上海博泰悦臻电子设备制造有限公司 Service platform and advertisement information publishing method thereof
WO2014063468A1 (en) * 2012-10-23 2014-05-01 华为技术有限公司 Information obtaining method, apparatus, and system
CN106803986A (en) * 2017-03-09 2017-06-06 山东浪潮商用系统有限公司 A kind of advertisement broadcast method, Set Top Box and system
CN112075084A (en) * 2018-12-20 2020-12-11 海信视像科技股份有限公司 Receiving apparatus, receiving method, transmitting apparatus, transmitting method, transmitting/receiving system, and transmitting/receiving method
CN112075084B (en) * 2018-12-20 2022-06-14 海信视像科技股份有限公司 Receiving apparatus, receiving method, transmitting apparatus, transmitting method, transmitting/receiving system, and transmitting/receiving method
CN111093114A (en) * 2019-12-30 2020-05-01 惠州视维新技术有限公司 Advertisement playing progress adjusting method and device and computer readable storage medium
CN111093114B (en) * 2019-12-30 2022-07-29 惠州视维新技术有限公司 Advertisement playing progress adjusting method and device and computer readable storage medium
CN118134558A (en) * 2024-04-12 2024-06-04 深圳君颜科技有限公司 Advertisement interaction method, system, equipment and storage medium based on mobile terminal

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