CN101075888A - System and method for realizing fluid medium advertisement - Google Patents
System and method for realizing fluid medium advertisement Download PDFInfo
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- CN101075888A CN101075888A CN 200610080547 CN200610080547A CN101075888A CN 101075888 A CN101075888 A CN 101075888A CN 200610080547 CN200610080547 CN 200610080547 CN 200610080547 A CN200610080547 A CN 200610080547A CN 101075888 A CN101075888 A CN 101075888A
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Abstract
The system comprises: service management server, local stream-media server and terminal. The service management server comprises: a policy-making module and a list-sending module; the policy-making module is used for making advertisement playing policy; the list sending module is used for sending down the program playing list according to the advertisement playing policy. The local stream media server comprises a service operation module used for sending the advertisement content to the terminal based on the requirement of the advertisement and the request from the service management server. The method comprises: making the advertisement playing policy; sending the program playing list; sending the bit-stream containing the advertisement content.
Description
Technical field
The present invention relates to telecommunications streaming media playing technical field, the system and method that particularly a kind of flow media advertisement is realized.
Background technology
Advertisement is one of operator's major source of revenues.The advertising business kind is a lot: channel intercuts, and program request is intercutted.Stream media technology is one of modern broadband major technique of carrying out video transmission on the net.When stream media technology was used to run, operator need insert advertisement to obtain income, especially directly the user was charged under the situation of difficult.And existing advertisement insertion mode all to be server end initiatively send, can not consider user's acceptance level, can not accomplish to shoot the arrow at the target.
Existing technology is directly to insert advertisement when Streaming Media is made, and real content and advertisement content are combined in the media file, only need play this file when server is play and get final product.
The shortcoming of this method is: advertisement and content are too tight in conjunction with getting, and operator can't insert advertisement according to user's custom in the playing process of program.Operator's advertisement delivery that can't attract clients, because the client does not have control to the playing process of content, if add new advertisement, operator is the new flim editing and making of unit weight internally.
For stream medium demand service, advertisement can be regularly inserted in requirement, and the user can not skip advertisements not see.The prior art interoperability is poor, can't allow the terminal of other producers support advertising business.The prior art poor stability, if the user cancels or cracked advertise control, the user just can skip advertisements not see.This demand existing equipment does not realize that requiring has an Advertisement Server or advertisement terminal to support.
Summary of the invention
The invention provides a kind of flow media advertisement and realize system and method, the present invention utilizes the technology of playlist, makes a playlist in advance, determines the moment of content and advertisement.When streaming medium content was played to certain stage, the server calls ad content after advertisement finishes playing, continued the playing media program.
For solving the problems of the technologies described above, the invention provides a kind of flow media advertisement and realize system, comprise service managing server, local streaming media server and terminal,
Described service managing server comprises policy development module and tabulation sending module, wherein:
The policy development module is used for according to business demand, formulates the advertisement broadcast strategy;
The tabulation sending module is used for the advertisement broadcast strategy according to the formulation of policy development module, issues the playing programs tabulation;
Described local streaming media server comprises service operation module, is used for according to the requirement of advertising business and the request of service managing server, sends ad content to terminal.
Described streaming media server may further include the remote stream media server, and described remote stream media server comprises service operation module, is used for when ad content is stored in the remote stream media server ad content being read to local streaming media server.
Described service operation module can read to local streaming media server with ad content by RTP.
Described policy development module can be further used for, and according to business demand, formulates played in order or playing advertisement at fixed time strategy, and the request streaming media server is F.F., rewind down, the time-out action of response terminal not.
Described service operation module can be further used for, and according to the requirement of advertising business and the request of service managing server, reads ad content from local streaming server, and will send terminal to ad content.
Described service operation module can be further used for, and according to the requirement of advertising business and the request of service managing server, reads ad content from the remote stream media server, and ad content is transmitted terminal.
For solving the problems of the technologies described above, the present invention also provides a kind of flow media advertisement implementation method, may further comprise the steps:
(1) service managing server is formulated the advertisement broadcast strategy according to business demand;
(2) service managing server sends playlist according to the advertisement broadcast strategy to local streaming media server;
(3) local streaming media server sends the play content code stream that has advertisement according to the order of terminal request and playlist to terminal.
In the described step 3, when ad content is stored in the remote stream media server, ad content can be read to behind the local streaming media server and send the play content code stream that has advertisement to terminal.
In the described step 3, can ad content be read to local streaming media server by RTP.
In the described step 1, service managing server can be according to business demand, and the advertisement broadcast strategy of formulation is: the arbitrary period in the playing programs tabulation is play advertisement or is play advertisement at the set period of appointed program.
Described step 2 may further include: service managing server sends playlist according to the advertisement broadcast strategy to streaming media server, and revises playlist at any time according to business demand.
In the described step 2, the programme content of the playlist that service managing server can send to streaming media server is for playing whole programs or playing fixed time section program, and the time period of appointment can begin arbitrarily relatively constantly in the playlist.
In the described step 1, service managing server can be formulated the correspondent advertisement broadcast strategy according to the business demand of live broadcast service or demand (telecommunication) service.
System and method of the present invention is finished the advertisement controlled function by server, the transmission of server controls code stream, and the management of advertising listing, the flexibility of service customization gets a promotion, and does not need to change terminal, and is safe.The present invention implements advertisement to operator capacity of will is provided, the input of advertisement does not need the specific aim requirement, watch program to watch simultaneously and belong to an advertisement in the playlist with it, the user can not skip advertisements, if revise the advertisement of intercutting in certain program, only need to revise the server playlist, its workload is little.
Description of drawings
Fig. 1 realizes system schematic according to the described flow media advertisement of the embodiment of the invention;
Fig. 2 is for to call schematic diagram according to the described flow media advertisement of the embodiment of the invention;
Fig. 3 is according to the described flow media advertisement implementation method of embodiment of the invention flow chart.
Embodiment
As shown in Figure 1, for realizing system schematic according to the described flow media advertisement of the embodiment of the invention, wherein, flow media advertisement realizes that system is made up of service managing server 101, streaming media server 102,103 3 parts of terminal.
Service managing server 101 is: the customization of program strategy, issuing of playing programs tabulation, the customization of advertisement broadcast strategy, advertising strategy are regularly play, played in order, can require streaming media server not respond user's actions such as F.F., rewind down, time-out.
The function of streaming media server 102 is: is responsible for sending Streaming Medias to terminal 103, and requirements such as the F.F. in the response user playing process, rewind down, time-out.Streaming media server can be under the control of service managing server, and the requirement according to advertising business pushes advertisement to the user.
As shown in Figure 2, for calling schematic diagram according to the described flow media advertisement of the embodiment of the invention, the source of advertisement can have two:
(1) the ad content file is kept in the local streaming media server 201.When local streaming media server 201 began to terminal advertising-playing, local streaming media server 201 directly read promotional literature from this locality, and sends to terminal.
(2) the ad content file is kept in the remote stream media server 202.When local streaming media server 201 began to terminal advertising-playing, local streaming media server 201 read advertising media's stream by Real-time Transport Protocol or other agreements from remote stream media server 202, be transmitted to terminal again.
As shown in Figure 3, for according to the described flow media advertisement implementation method of embodiment of the invention flow chart, concrete steps are as follows:
Explanation about playlist:
Playlist is streaming media server sends a sequence list from program to terminal, can the program an of this locality in the playlist, it also can be a program on the remote server, if the program on the remote server, can pass through RTP (Real time Transfer Protocol, RTP) agreement obtains.
Program in the playlist can be whole broadcasts, also plays any one time period wherein.
Program in the playlist can be beginning arbitrarily relatively constantly, and is very flexible, can realize advertisement intercutting at any time.
No matter be live broadcast service, or demand (telecommunication) service, can formulate playlist by service managing server, come the broadcast strategy of control flows media server, can realize broadcast strategy very flexibly.
Claims (13)
1, a kind of flow media advertisement is realized system, comprises service managing server, local streaming media server and terminal, it is characterized in that,
Described service managing server comprises policy development module and tabulation sending module, wherein:
The policy development module is used for according to business demand, formulates the advertisement broadcast strategy;
The tabulation sending module is used for the advertisement broadcast strategy according to the formulation of policy development module, issues the playing programs tabulation;
Described local streaming media server comprises service operation module, is used for according to the requirement of advertising business and the request of service managing server, sends ad content to terminal.
2, according to the described system of claim 1, it is characterized in that, described system further comprises the remote stream media server, described remote stream media server comprises service operation module, be used for when ad content is stored in the remote stream media server, ad content being read to local streaming media server.
According to the described system of claim 2, it is characterized in that 3, described service operation module reads to local streaming media server by RTP with ad content.
According to the described system of claim 1, it is characterized in that 4, described policy development module is further used for, according to business demand, formulate played in order or playing advertisement at fixed time strategy, the request streaming media server is F.F., rewind down, the time-out action of response terminal not.
According to the described system of claim 1, it is characterized in that 5, described service operation module is further used for, according to the requirement of advertising business and the request of service managing server, from local streaming server, read ad content, and will send terminal to ad content.
6, according to the described system of claim 1, it is characterized in that described service operation module, be further used for, according to the requirement of advertising business and the request of service managing server, from the remote stream media server, read ad content, and ad content is transmitted terminal.
7, a kind of flow media advertisement implementation method is characterized in that, may further comprise the steps:
(1) service managing server is formulated the advertisement broadcast strategy according to business demand;
(2) service managing server sends playlist according to the advertisement broadcast strategy to local streaming media server;
(3) local streaming media server sends the play content code stream that has advertisement according to the order of terminal request and playlist to terminal.
8, according to the described method of claim 7, it is characterized in that, in the described step 3, when ad content is stored in the remote stream media server, ad content is read to behind the local streaming media server send the play content code stream that has advertisement to terminal.
9, described according to Claim 8 method is characterized in that, in the described step 3, by RTP ad content is read to local streaming media server.
10, according to the described method of claim 7, it is characterized in that, in the described step 1, service managing server is according to business demand, and the advertisement broadcast strategy of formulation is: the arbitrary period in the playing programs tabulation is play advertisement or is play advertisement at the set period of appointed program.
According to the described method of claim 7, it is characterized in that 11, described step 2 further comprises: service managing server sends playlist according to the advertisement broadcast strategy to streaming media server, and revises playlist at any time according to business demand.
12, according to the described method of claim 7, it is characterized in that, in the described step 2, service managing server is whole programs of broadcast or broadcast fixed time section program to the programme content of the playlist that streaming media server sends, and the time period of appointment can begin arbitrarily relatively constantly in the playlist.
According to the described method of claim 7, it is characterized in that 13, in the described step 1, service managing server is formulated the correspondent advertisement broadcast strategy according to the business demand of live broadcast service or demand (telecommunication) service.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN200610080547A CN101075888B (en) | 2006-05-15 | 2006-05-15 | System and method for realizing fluid medium advertisement |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN200610080547A CN101075888B (en) | 2006-05-15 | 2006-05-15 | System and method for realizing fluid medium advertisement |
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| Publication Number | Publication Date |
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| CN101075888A true CN101075888A (en) | 2007-11-21 |
| CN101075888B CN101075888B (en) | 2010-05-12 |
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN200610080547A Expired - Fee Related CN101075888B (en) | 2006-05-15 | 2006-05-15 | System and method for realizing fluid medium advertisement |
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| WO2010020183A1 (en) * | 2008-08-22 | 2010-02-25 | 华为技术有限公司 | Method and device of transmission and play of advertisement programs |
| CN102098281A (en) * | 2010-12-07 | 2011-06-15 | 福建三元达软件有限公司 | Method for deploying advertising management platform on telecom operator service agent system |
| WO2011134260A1 (en) * | 2010-04-27 | 2011-11-03 | 华为技术有限公司 | Method, apparatus and system for intercutting advertisement |
| CN102647626A (en) * | 2012-02-13 | 2012-08-22 | 深圳市同洲视讯传媒有限公司 | Method and system for inserting advertisements in time shift program |
| CN102790949A (en) * | 2011-05-17 | 2012-11-21 | 中兴通讯股份有限公司 | Method and system for implementing mobile advertising service |
| CN103034688A (en) * | 2012-11-28 | 2013-04-10 | 广东欧珀移动通信有限公司 | Method and device for playing multi-media file by time |
| CN103442305A (en) * | 2013-09-02 | 2013-12-11 | 西安诺瓦电子科技有限公司 | Inter-cut control method and cluster-type playing control system and method |
| CN103701827A (en) * | 2014-01-03 | 2014-04-02 | 上海美琦浦悦通讯科技有限公司 | Method for realizing stream media play based on self-adaption stream media service gateway system |
| CN104093088A (en) * | 2013-12-26 | 2014-10-08 | 赛特斯信息科技股份有限公司 | System and method for achieving self-adaptive stream media play control |
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| CN105847894A (en) * | 2016-03-24 | 2016-08-10 | 乐视控股（北京）有限公司 | Method for playing multimedia file at fixed time, terminal, server and system thereof |
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| CN107025847A (en) * | 2017-06-06 | 2017-08-08 | 万维云视（上海）数码科技有限公司 | A kind of advertisement broadcast method and system |
| CN107181970A (en) * | 2017-05-02 | 2017-09-19 | 成都智元汇通信息技术有限公司 | A kind of method that advertisement terminal automatically generates playlist |
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| CN112767025A (en) * | 2021-01-18 | 2021-05-07 | 深圳市晶泓科技有限公司 | Method and system for putting advertisement program list |
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| US6505169B1 (en) * | 2000-01-26 | 2003-01-07 | At&T Corp. | Method for adaptive ad insertion in streaming multimedia content |
| US20020147634A1 (en) * | 2001-01-31 | 2002-10-10 | Ronald Jacoby | System for dynamic generation of online streaming media advertisements |
| JP2004535707A (en) * | 2001-05-16 | 2004-11-25 | ヤフー！ インコーポレイテッド | Flow control for multi data sources |
| CN100454815C (en) * | 2003-04-26 | 2009-01-21 | 华为技术有限公司 | Method for realizing individualized advertsing managed by stream media |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| WO2010020183A1 (en) * | 2008-08-22 | 2010-02-25 | 华为技术有限公司 | Method and device of transmission and play of advertisement programs |
| WO2011134260A1 (en) * | 2010-04-27 | 2011-11-03 | 华为技术有限公司 | Method, apparatus and system for intercutting advertisement |
| US9167045B2 (en) | 2010-04-27 | 2015-10-20 | Huawei Technologies Co., Ltd. | Method, apparatus and system for intercutting advertisement |
| CN102098281A (en) * | 2010-12-07 | 2011-06-15 | 福建三元达软件有限公司 | Method for deploying advertising management platform on telecom operator service agent system |
| CN102098281B (en) * | 2010-12-07 | 2013-07-03 | 福建三元达软件有限公司 | Method for deploying advertising management platform on telecom operator service agent system |
| CN102790949A (en) * | 2011-05-17 | 2012-11-21 | 中兴通讯股份有限公司 | Method and system for implementing mobile advertising service |
| CN102647626A (en) * | 2012-02-13 | 2012-08-22 | 深圳市同洲视讯传媒有限公司 | Method and system for inserting advertisements in time shift program |
| CN102647626B (en) * | 2012-02-13 | 2014-08-06 | 深圳市龙视传媒有限公司 | Method and system for inserting advertisements in time shift program |
| CN103034688A (en) * | 2012-11-28 | 2013-04-10 | 广东欧珀移动通信有限公司 | Method and device for playing multi-media file by time |
| WO2015000137A1 (en) * | 2013-07-02 | 2015-01-08 | 华为技术有限公司 | Streaming media processing method, apparatus and system |
| CN103442305A (en) * | 2013-09-02 | 2013-12-11 | 西安诺瓦电子科技有限公司 | Inter-cut control method and cluster-type playing control system and method |
| CN104093088A (en) * | 2013-12-26 | 2014-10-08 | 赛特斯信息科技股份有限公司 | System and method for achieving self-adaptive stream media play control |
| CN103701827A (en) * | 2014-01-03 | 2014-04-02 | 上海美琦浦悦通讯科技有限公司 | Method for realizing stream media play based on self-adaption stream media service gateway system |
| CN104469941A (en) * | 2014-12-23 | 2015-03-25 | 西安电子科技大学 | Indoor wireless locating method based on wireless local area network WLAN OFDM signal cyclic prefix |
| CN104469941B (en) * | 2014-12-23 | 2019-01-08 | 西安电子科技大学 | Indoor wireless positioning method based on WLAN WLAN ofdm signal cyclic prefix |
| CN104980804A (en) * | 2015-07-28 | 2015-10-14 | 驰众信息技术（上海）有限公司 | Video arranging management method for terminal display equipment |
| CN105450740A (en) * | 2015-11-13 | 2016-03-30 | 中国建设银行股份有限公司 | Information display method, information display system and information display device |
| CN105847894A (en) * | 2016-03-24 | 2016-08-10 | 乐视控股（北京）有限公司 | Method for playing multimedia file at fixed time, terminal, server and system thereof |
| CN106330895A (en) * | 2016-08-22 | 2017-01-11 | 乐视控股（北京）有限公司 | Popularized information processing method and device |
| CN107181970A (en) * | 2017-05-02 | 2017-09-19 | 成都智元汇通信息技术有限公司 | A kind of method that advertisement terminal automatically generates playlist |
| CN107025847A (en) * | 2017-06-06 | 2017-08-08 | 万维云视（上海）数码科技有限公司 | A kind of advertisement broadcast method and system |
| CN108777119A (en) * | 2018-06-01 | 2018-11-09 | 深圳安麦思科技有限公司 | Power supply regulator control system |
| CN112767025A (en) * | 2021-01-18 | 2021-05-07 | 深圳市晶泓科技有限公司 | Method and system for putting advertisement program list |
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| CN101075888B (en) | 2010-05-12 |
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Effective date of registration: 20180711 Address after: California, USA Patentee after: Global innovation polymerization LLC Address before: 518057 Department of law, Zhongxing building, South hi tech Industrial Park, Nanshan District hi tech Industrial Park, Guangdong, Shenzhen Patentee before: ZTE Corp. |
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