CN102647626B - Method and system for inserting advertisements in time shift program - Google Patents
Method and system for inserting advertisements in time shift program Download PDFInfo
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Abstract
The invention relates to a method and a system for inserting advertisements in a time shift program; the method comprises the following steps that: a content management system sends a real-time program injection request to a content distribution network according to a program list; the content distribution network generates a recording task according to the program list, acquires the real-time flow of a live channel according to the recording task, generates a recording asset file according to recording rules, and returns the information of a recording asset to the content management system; the content management system returns the information of the program list and the information of the recording asset to an advertisement platform; the advertisement platform adds advertisements in a starting period and/or an ending period and/or a middle period of a program, and generates a play list which carries the information of the program list, the information of advertisement assets and the information of the recording asset by integrating the information of the recording asset according to the information of the program list.
Description
Technical field
The present invention relates to a kind of method and system of realizing advertisement insertion in time shift program.
Background technology
Digital Television be one from programme acquisition, program making, program transmission until user side all with the system end to end of digital form processing signals.Based on DVB(Digital VideoBroadcasting, digital video broadcasting) broadcast type of technical standard and " interactive mode " Digital Television.Adopt that advanced user administrative skill can by the quality of programme content and quantity be done perfectly and select and better program quality effect for user brings more program, digital television system can transmit multiple business, as high definition TV (being abbreviated as " HDTV " or " high definition "), standard definition television (being abbreviated as " SDTV " or " SD "), interactive TV and data service etc.Compared with simulated television, Digital Television has that picture quality is high, program capacity large (being the more than 10 times of analog television transmission passage program capacity) and the effective feature of sound accompaniment.
Can comprise instant time-shift service and menu time-shift service in the interactive TV business of Digital Television.Instant time shift is made a comment or criticism and can, as DVD, can be suspended by rewind down in the TV programme of broadcasting.TV playback is also named in menu time shift, it has utilized the memory space that digital TV platform is huge, stored the program of each TV station's a couple of days, user can select each channel at the program of same date not in TV guide, and the TV programme of having play is watched.In prior art, not yet there is the method and system of realizing advertisement insertion in time shift program.
Summary of the invention
The invention provides a kind of method and system of realizing advertisement insertion in time shift program.
The method that realizes advertisement insertion in time shift program provided by the invention comprises: Content Management System is initiated real time programme according to programme to content distributing network and injected request; Described content distributing network generates recording task according to programme, obtains the real-time streams of direct broadcast band according to described recording task, records asset file according to recording rule generation, will record assets information and return to described Content Management System; The described rule of recording is for recording by programme or recording by timing is long; Described Content Management System is programme information and record assets information and return to advertising platform; Described advertising platform is beginning period and/or processing completion time used for them and/or the middle period interpolation advertisement at program according to described programme information, and described in combination, records the first playlist that assets information generation is carried programme information, advertising assets information and recorded assets information.
In one embodiment of the invention, beginning period and/or processing completion time used for them and/or the middle period interpolation advertisement at program according to described programme information at described advertising platform, and in conjunction with described in record assets information and generate after carrying programme information, advertising assets information and recording the step of the first playlist of assets information and also comprise: navigation server obtains the first corresponding playlist according to order request to described advertising platform, and the first playlist is sent to video server; Described video server according to described the first playlist to media file corresponding to described content distributing network acquisition request.
In one embodiment of the invention, at described Content Management System programme information with record in the step that assets information returns to advertising platform, if described Content Management System returns to programme information to described advertising platform, record assets information and do not return; This method is further comprising the steps of: described Content Management System by described programme information and described in record assets information and be synchronized to navigation server; Described advertising platform is beginning period and/or processing completion time used for them and/or the middle period interpolation advertisement at program according to described programme information, and generates the second playlist that carries programme information and advertising assets information; Described navigation server obtains the second corresponding playlist according to order request from described advertising platform, according to described programme information, record assets information and the second playlist generates the 3rd playlist that carries programme information, advertising assets information and record assets information.
In one embodiment of the invention, at described navigation server according to described programme information, record assets information and the second playlist and generate after carrying programme information, advertising assets information and recording the step of the 3rd playlist of assets information and also comprise step: described the 3rd playlist is sent to video server by described navigation server; Described video server according to described the 3rd playlist to media file corresponding to described content distributing network acquisition request.
In one embodiment of the invention, before obtaining corresponding playlist, described advertising platform also comprises according to order request at described navigation server: digital television gateway initiates to carry the order request of user profile, channel information and programme information according to programme, and order request is returned to described navigation server; Described navigation server carries out legitimacy qualification to order request, if legal, obtains corresponding user, channel and programme information according to order request.
In one embodiment of the invention, also comprise after media file corresponding to described content distributing network acquisition request at described video server: described video server carries out the plug-flow of carrying advertisement assets information to digital TV terminal.
The system that realizes advertisement insertion in time shift program provided by the invention comprises Content Management System, content distributing network and advertising platform, described Content Management System is initiated real time programme according to programme to described content distributing network and is injected request, described content distributing network generates recording task according to described programme, obtain the real-time streams of direct broadcast band according to described recording task, record asset file according to recording rule generation, to record assets information and return to described Content Management System, described Content Management System is programme information and record assets information and return to described advertising platform, described advertising platform is beginning period and/or processing completion time used for them and/or the middle period interpolation advertisement at program according to described programme information, and described in combination, record assets information generation and carry programme information, advertising assets information and the first playlist of recording assets information, the described rule of recording is for recording by programme or recording by timing is long.
In one embodiment of the invention, the described system that realizes advertisement insertion in time shift program also comprises navigation server and video server, described navigation server obtains described the first playlist according to order request to described advertising platform after described advertising platform generates described the first playlist, and described the first playlist is sent to described video server, described video server according to described the first playlist to media file corresponding to described content distributing network acquisition request.
The system that realizes advertisement insertion in time shift program provided by the invention comprises Content Management System, content distributing network, navigation server and advertising platform, described Content Management System is initiated real time programme according to programme to described content distributing network and is injected request, described content distributing network generates recording task according to described programme, obtain the real-time streams of direct broadcast band according to described recording task, record asset file according to recording rule generation, to record assets information and return to described Content Management System, described Content Management System returns to described advertising platform programme information, and by programme information with record assets information and be synchronized to navigation server, described advertising platform is beginning period and/or processing completion time used for them and/or the middle period interpolation advertisement at program according to described programme information, and the second playlist of programme information and advertising assets information is carried in generation, described navigation server obtains the second corresponding playlist according to order request to described advertising platform, and according to described programme information, record assets information and the second playlist and generate the programme information of carrying, advertising assets information and the 3rd playlist of recording assets information, the described rule of recording is for recording by programme or recording by timing is long.
In one embodiment of the invention, the described system that realizes advertisement insertion in time shift program also comprises video server, described navigation server sends to described video server by described the 3rd playlist generating after described the 3rd playlist, described video server according to described the 3rd playlist to media file corresponding to described content distributing network acquisition request.
The present invention has been realized in menu time shift class program and has been added video ads by said method.
Above-mentioned explanation is only the general introduction of technical solution of the present invention, in order to better understand technological means of the present invention, and can be implemented according to the content of specification, and for above and other object of the present invention, feature and advantage can be become apparent, below especially exemplified by preferred embodiment, and coordinate accompanying drawing, be described in detail as follows.
Brief description of the drawings
Figure 1 shows that the schematic diagram of the flow process that realizes advertisement insertion in time shift program that one embodiment of the invention provides.
Figure 2 shows that the schematic diagram of the flow process that realizes advertisement insertion in time shift program that another embodiment of the present invention provides.
The schematic diagram of time shifting broadcasting flow process of advertisement insertion that Figure 3 shows that realization that the embodiment of the present invention provides.
Figure 4 shows that the structural representation of the system that realizes advertisement insertion in time shift program that the embodiment of the present invention provides.
Embodiment
Technological means and effect of taking for reaching predetermined goal of the invention for further setting forth the present invention, below in conjunction with accompanying drawing and preferred embodiment, to its embodiment of the method and system of realizing advertisement insertion in time shift program, structure, feature and effect thereof of proposing according to the present invention, be described in detail as follows.
The present invention is mainly used in intercutting video ads in menu time shift class program.To in menu time shift class program, intercut video ads and first will realize menu time shift, realize menu time shift and the television program record of direct broadcast band broadcast need to be become record assets (each all corresponding file of assets of recording).The strategy of taking while recording can be record or adopt timing length to record according to channel program list.While recording according to channel program list, assets are recorded in corresponding one an of programme, and the production method of advertisement and program request flow process and VOD program request are similar, directly at the described assets inserting advertisement of recording.Adopt when timing is long records, programme can corresponding multiple assets of recording, and now, can carry out advertisement insertion by two kinds of modes.The first is by Content Management System (CMS, Content Management System) the relevant information of recording assets (record channel corresponding to asset file, Asset ID, recording starting time, record end time, file playing duration etc.) and programme information are synchronized to advertising platform (ADP, Advertisement Platform),, generate containing programme information, advertising assets information and record the playlist of assets information according to programme with record assets information and break for commercialsy by advertising platform.The second is directly to be broken for commercialsy according to programme by advertising platform, generate the playlist containing programme information and advertising assets information, the playlist containing programme information and advertising assets information being returned according to advertising platform by navigation server (NS, Navigater Server) again generates in conjunction with recording assets information the playlist that contains programme information, advertising assets information and record assets information.
Below specifically introduce the present invention and realize the method for advertisement insertion in time shift program, first described method is included in the flow process that realizes advertisement insertion in time shift program, described flow process is mainly used in recording menu time shift class TV programme, and breaks for commercialsy in the TV programme recording by advertising platform.Figure 1 shows that the schematic diagram of the flow process that realizes advertisement insertion in time shift program.As shown in Figure 1, described flow process mainly comprises the following steps:
Step S11, Content Management System is initiated real time programme according to programme to content distributing network (CDN, ContentDelivery Network) and is injected request.
Step S12, content distributing network generates recording task according to programme, obtain the real-time streams of direct broadcast band according to recording task and record, generate and record asset file according to recording rule (record or record by timing is long by programme), and will record assets information and return to Content Management System.
Step S13, Content Management System is by programme information and record assets information and return to advertising platform.
Step S14, advertising platform is beginning period and/or processing completion time used for them and/or the middle period interpolation advertisement at program according to programme information, and generates in conjunction with recording assets information the first playlist that carries programme information, advertising assets information and record assets information.
In step S14, generate in playing flow corresponding after the first playlist (referring to Fig. 3), navigation server obtains the first corresponding playlist according to order request to advertising platform, and the first playlist is sent to video server; Video server according to the first playlist to media file corresponding to content distributing network acquisition request.
In addition, as shown in Figure 2, the present invention also provides another embodiment that realizes advertisement insertion in time shift program, in this embodiment, if Content Management management system will not recorded assets information and return to advertising platform (as shown in S13 ' in Fig. 2) in step S13, comprise the following steps:
Step S15, Content Management System is by programme information and record assets information and be synchronized to navigation server.
Step S16, advertising platform is beginning period and/or processing completion time used for them and/or the middle period interpolation advertisement at program according to programme information, and generates the second playlist that carries programme information and advertising assets information.
In step S16, generate in playing flow corresponding after the second playlist (referring to Fig. 3), navigation server obtains the second corresponding playlist according to order request from advertising platform, according to programme information, record assets information and the second playlist and generate the 3rd playlist that carries programme information, advertising assets information and record assets information, and the 3rd playlist is sent to video server; Video server according to the 3rd playlist to media file corresponding to content distributing network acquisition request.
In two above-mentioned embodiment, the first playlist and the 3rd playlist all carry programme information, advertising assets information and record assets information, and video server can be according to this playlist to media file corresponding to content distributing network acquisition request.
Record TV programme and be plugged after advertisement according to the method shown in Fig. 1 or Fig. 2, can carry out time shifting broadcasting flow process, program request is plugged the TV programme of advertisement, Figure 3 shows that the schematic diagram of the time shifting broadcasting flow process that has realized advertisement insertion.As shown in Figure 3, described flow process mainly comprises the following steps:
Step S21, user above carries out the program request of menu time shift class program according to programme at digital television gateway (Portal), and order request is carried user profile, channel information and programme information.
Step S22, order request is passed through navigation server by digital television gateway.
Step S23, navigation server carries out legitimacy qualification to user's order request, if legal, generate and orders token (PT, Purchase Token), and order token is returned to digital television gateway.
Step S24, digital television gateway generates RTSP string (the RTSP:Real Time Streaming Protocol that carries order token corresponding to program request, real time streaming transport protocol), and send the RTSP string of generation to digital TV terminal, in the present embodiment, digital TV terminal can be Set Top Box (STB, Set Top Box), but be not limited to this, it can also have for IPTV, digital TV integrated machine etc. the terminal of receiving digital television function.
Step S25, digital TV terminal is by S1.SETUP(S1, Session Interfaces, session management interface.SETUP is a method of RTSP agreement, and effect is to allow server to stream Resources allocation, starts RTSP and connects) initiate order request (input parameter: PT) to session manager (SM, Session Manager).
Step S26, session manager is by S2(Session Interfaces, session management interface) navigation server request obtains the first or second playlist (input parameter: PT) that described order token is corresponding.
Step S27, navigation server finds user corresponding to order request, channel and programme information according to ordering token, and obtain to advertising platform the first or second playlist (input parameter: channel ID that time shift program is corresponding, programme ID, groups of users information (determining user's rights of using and rank)).
Step S28, the first playlist or the second playlist are returned to navigation server by advertising platform.
Step S29, navigation server the first playlist returning is directly passed through to session manager or according to programme information, record assets information and the second playlist of returning generates and carries programme information, advertising assets information and record the 3rd playlist of assets information, and the 3rd playlist is returned to session manager.
Step S30, session manager is by R2(Resource Interfaces, resource management interface) initiate request to video server (SS, Stream Server), the first playlist or the 3rd playlist are sent to video server by request.
Step S31, video server is by the interface for document alignment and transmission between C2(SS and CDN) initiate request to content distributing network, acquisition request the first playlist or media file corresponding to the 3rd playlist, and successfully return to afterwards session manager obtaining, inform that session manager has obtained successfully.
Step S32, the RTSP request that session manager carries out S1 to digital TV terminal is returned.
Step S33, digital TV terminal is initiated C1(Stream ControlInterfaces, plug-flow control interface to video server) RTSP request, corresponding media file is play in request.
Step S34, video server asks to return for C1.
Step S35, video server carries out the plug-flow of carrying advertisement assets information to digital TV terminal.
Be illustrated in figure 4 the structural representation that the present invention realizes the system of advertisement insertion in time shift program.As shown in Figure 4, the system that the present invention realizes advertisement insertion in time shift program mainly comprises Content Management System 41, content distributing network 42, navigation server 43, video server 44, advertising platform 45 and digital TV terminal 46.
Wherein, Content Management System 41 is initiated real time programme injection request according to programme to content distributing network 42.
Content distributing network 42 generates recording task according to programme, obtains the real-time streams of direct broadcast band according to recording task, records asset file according to recording rule generation, will record assets information and return to Content Management System 41.
Content Management System 41 is programme information and record assets information and return to advertising platform 45, and in the information of returning only containing programme information and when recording assets information by programme information with record assets information and be synchronized to navigation server 43.
Advertising platform 45 is beginning period and/or processing completion time used for them and/or the middle period interpolation advertisement at program according to programme information, and generates in conjunction with recording assets information the first playlist or direct the second playlist that carries programme information and advertising assets information that generates that carry programme information, advertising assets information and record assets information.
Navigation server 43 obtains the first playlist according to order request to advertising platform 45 after advertising platform 45 generates the first playlist, and the first playlist is sent to video server 44, or after advertising platform 45 generates the second playlist, obtain the second corresponding playlist according to order request to advertising platform 45, and according to programme information, record assets information and the second playlist generates the 3rd playlist that carries programme information, advertising assets information and record assets information.
Video server 44 to media file corresponding to content distributing network 42 acquisition request, and carries out the plug-flow of carrying advertisement assets information according to the first playlist or the 3rd playlist to digital TV terminal 46.
In sum, the present invention adds video ads by said method and system in menu time shift class program, has increased the income of operator.
The above, it is only preferred embodiment of the present invention, not the present invention is done to any pro forma restriction, although the present invention discloses as above with preferred embodiment, but not in order to limit the present invention, any those skilled in the art, do not departing within the scope of technical solution of the present invention, when can utilizing the technology contents of above-mentioned announcement to make a little change or being modified to the equivalent embodiment of equivalent variations, in every case be not depart from technical solution of the present invention content, any simple modification of above embodiment being done according to technical spirit of the present invention, equivalent variations and modification, all still belong in the scope of technical solution of the present invention.
Claims (10)
1. a method that realizes advertisement insertion in time shift program, is characterized in that, the method comprises the steps:
Content Management System is initiated real time programme according to programme to content distributing network and is injected request;
Described content distributing network generates recording task according to programme, obtains the real-time streams of direct broadcast band according to described recording task, records asset file according to recording rule generation, will record assets information and return to described Content Management System; The described rule of recording is for recording by programme or recording by timing is long;
Described Content Management System is programme information and record assets information and return to advertising platform;
Described advertising platform is beginning period and/or processing completion time used for them and/or the middle period interpolation advertisement at program according to described programme information, and described in combination, records the first playlist that assets information generation is carried programme information, advertising assets information and recorded assets information.
2. the method that realizes advertisement insertion in time shift program as claimed in claim 1, it is characterized in that, add advertisement according to described programme information at beginning period of program and/or processing completion time used for them and/or middle period at described advertising platform, and in conjunction with described in record assets information and generate after carrying programme information, advertising assets information and recording the step of the first playlist of assets information and also comprise:
Navigation server obtains the first corresponding playlist according to order request to described advertising platform, and the first playlist is sent to video server;
Described video server according to described the first playlist to media file corresponding to described content distributing network acquisition request.
3. the method that realizes advertisement insertion in time shift program as claimed in claim 1, it is characterized in that, at described Content Management System programme information with record in the step that assets information returns to advertising platform, if described Content Management System returns to programme information to described advertising platform, record assets information and do not return, this method is further comprising the steps of:
Described Content Management System by described programme information and described in record assets information and be synchronized to navigation server;
Described advertising platform is beginning period and/or processing completion time used for them and/or the middle period interpolation advertisement at program according to described programme information, and generates the second playlist that carries programme information and advertising assets information;
Described navigation server obtains the second corresponding playlist according to order request from described advertising platform, according to described programme information, record assets information and the second playlist generates the 3rd playlist that carries programme information, advertising assets information and record assets information.
4. the method that realizes advertisement insertion in time shift program as claimed in claim 3, it is characterized in that, at described navigation server according to described programme information, record assets information and the second playlist and generate and also comprise step after carrying programme information, advertising assets information and recording the step of the 3rd playlist of assets information:
Described the 3rd playlist is sent to video server by described navigation server;
Described video server according to described the 3rd playlist to media file corresponding to described content distributing network acquisition request.
5. the method that realizes as claimed in claim 2 or claim 3 advertisement insertion in time shift program, is characterized in that, also comprises according to order request at described navigation server before described advertising platform obtains corresponding playlist:
Digital television gateway initiates to carry the order request of user profile, channel information and programme information according to programme, and order request is returned to described navigation server;
Described navigation server carries out legitimacy qualification to order request, if legal, obtains corresponding user, channel and programme information according to order request.
6. the method that realizes advertisement insertion in time shift program as described in claim 2 or 4, is characterized in that, also comprises after media file corresponding to described content distributing network acquisition request at described video server:
Described video server carries out the plug-flow of carrying advertisement assets information to digital TV terminal.
7. in time shift program, realize the system of advertisement insertion for one kind, it is characterized in that, described system comprises Content Management System, content distributing network and advertising platform, described Content Management System is initiated real time programme according to programme to described content distributing network and is injected request, described content distributing network generates recording task according to described programme, obtain the real-time streams of direct broadcast band according to described recording task, record asset file according to recording rule generation, to record assets information and return to described Content Management System, described Content Management System is programme information and record assets information and return to described advertising platform, described advertising platform is beginning period and/or processing completion time used for them and/or the middle period interpolation advertisement at program according to described programme information, and described in combination, record assets information generation and carry programme information, advertising assets information and the first playlist of recording assets information, the described rule of recording is for recording by programme or recording by timing is long.
8. the system that realizes advertisement insertion in time shift program as claimed in claim 7, it is characterized in that, the described system that realizes advertisement insertion in time shift program also comprises navigation server and video server, described navigation server obtains described the first playlist according to order request to described advertising platform after described advertising platform generates described the first playlist, and described the first playlist is sent to described video server, described video server according to described the first playlist to media file corresponding to described content distributing network acquisition request.
9. in time shift program, realize the system of advertisement insertion for one kind, it is characterized in that, described system comprises Content Management System, content distributing network, navigation server and advertising platform, described Content Management System is initiated real time programme according to programme to described content distributing network and is injected request, described content distributing network generates recording task according to described programme, obtain the real-time streams of direct broadcast band according to described recording task, record asset file according to recording rule generation, to record assets information and return to described Content Management System, described Content Management System returns to described advertising platform programme information, and by programme information with record assets information and be synchronized to navigation server, described advertising platform is beginning period and/or processing completion time used for them and/or the middle period interpolation advertisement at program according to described programme information, and the second playlist of programme information and advertising assets information is carried in generation, described navigation server obtains the second corresponding playlist according to order request to described advertising platform, and according to described programme information, record assets information and the second playlist and generate the programme information of carrying, advertising assets information and the 3rd playlist of recording assets information, the described rule of recording is for recording by programme or recording by timing is long.
10. the system that realizes advertisement insertion in time shift program as claimed in claim 9, it is characterized in that, the described system that realizes advertisement insertion in time shift program also comprises video server, described navigation server sends to described video server by described the 3rd playlist generating after described the 3rd playlist, described video server according to described the 3rd playlist to media file corresponding to described content distributing network acquisition request.
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| CN101883244A (en) * | 2009-05-05 | 2010-11-10 | 百视通网络电视技术发展有限责任公司 | System and method for inserting and playing advertisement in network television video program |
| CN102158746A (en) * | 2011-05-27 | 2011-08-17 | 深圳市同洲电子股份有限公司 | Instant time shifting service realization method, digital television terminal and system |
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| CN102647626A (en) | 2012-08-22 |
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