CN107025847A - A kind of advertisement broadcast method and system - Google Patents
A kind of advertisement broadcast method and system Download PDFInfo
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- CN107025847A CN107025847A CN201710416702.1A CN201710416702A CN107025847A CN 107025847 A CN107025847 A CN 107025847A CN 201710416702 A CN201710416702 A CN 201710416702A CN 107025847 A CN107025847 A CN 107025847A
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F9/00—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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Abstract
The invention provides a kind of advertisement broadcast method and system, including：By external equipment according to the advertising resource received, schedule, at least one advertisement playlist and default playlist are played in generation, will be played schedule, advertising resource, at least one advertisement playlist and default playlist and are sent to advertisement playing device；By advertisement playing device after it is determined that the broadcasting schedule itself is not present, receive the broadcasting schedule, advertising resource, at least one advertisement playlist and default playlist, end time and list playing interval are played according to the starting reproduction time played in schedule, list broadcast information, list play start time, list, and the available machine time of advertisement playing device, each advertisement to be played at least one advertisement playlist is played, or plays each default advertisement in default playlist.Invention additionally discloses corresponding advertisement play system.
Description
Technical field
The present invention relates to multimedia messages play-back technology field, in particular to a kind of advertisement broadcast method and system.
Background technology
Advertisement machine, as the smart machine of a new generation, passes through terminal software control, network information transfer and multimedia terminal
Display constitutes a complete advertisement broadcast control system, and passes through many matchmakers such as picture, word, video, small plug-in unit (weather, exchange rate etc.)
Voxel material carries out advertising.
Due to terminal device of the advertisement machine as an independent Broadcast Control, it is only necessary to meet playing function.Therefore it is existing
Advertisement machine after playing resource is imported, be usually to select play mode in advertisement machine, and existing advertisement machine, typically may be used
Selective is all fool's pattern of played in order, shuffle, sequential loop broadcasting etc.But, the input side of advertisement, set
The charge of standby side and businessman is all different according to the difference of the duration, broadcasting time, reproduction time of advertisement.For example, subway
Advertisement machine, the flow of the people big period, play advertisement expense can be higher.If according to the circulation or random of existing fool
Mode, when computational costs, in addition it is also necessary to which the advertisement for broadcasting increases extra timer, adds the input of equipment,
It is unfair to advertising input side.
And it is existing also have some high-end advertisement machines relatively, inside is configured with microprocessor, and the processor can be right
Resource in advertisement machine carries out time distribution and regulation and control, and input cost is higher.But, as advertisement machine, for equipment side,
The input cost of equipment is added, is unfavorable for the popularization of advertisement machine and uses on a large scale, and the maintenance expense of advertisement machine can be increased
With.In addition, microprocessor may at most remember the broadcasting schedule of one day, and all can after shutdown, schedule is reset, to advertisement machine
Regulation and control, it is necessary to which artificial manipulation, for example, allotment period etc., then manpower is frequently operated, and adds human cost.
In view of in existing advertisement machine technology, play that foolproof, equipment investment is big, can not depart from for a long time it is manually-operated not
Foot, it is proposed that the technical scheme of the application.
The content of the invention
In view of this, it is an object of the invention to provide a kind of advertisement broadcast method and system, for solving prior art
In can not solve control advertisement reproduction time the problem of.
First, a kind of advertisement broadcast method of offer of the invention, this method includes：
By external equipment according to the advertising resource received, generation play schedule, at least one advertisement playlist and
Default playlist, will play schedule, advertising resource, at least one advertisement playlist and default playlist and sends to advertisement
Playback equipment, the broadcasting schedule is used for the broadcast information for recording at least one advertisement playlist and default playlist, institute
Advertising resource is stated including a plurality of advertisement to be played and a plurality of default advertisement, the advertisement playlist includes described a plurality of treat
At least one advertisement to be played in advertisement is played, the default playlist includes at least one in a plurality of default advertisement
Bar default advertisement；
By advertisement playing device after it is determined that the broadcasting schedule itself is not present, the broadcasting schedule, advertisement are received
Resource, at least one advertisement playlist and default playlist, are played according to the starting reproduction time, list played in schedule
Information, list play start time, list play end time and list playing interval, and advertisement playing device start when
Between, each advertisement to be played at least one advertisement playlist is played, or play each acquiescence in default playlist
Advertisement.
Alternatively, it is described by advertisement playing device according to play schedule in starting reproduction time, list broadcast information,
List play start time, list play end time and list playing interval, and advertisement playing device available machine time, broadcast
Each default advertisement in each advertisement to be played at least one advertisement playlist, or broadcasting default playlist is put,
Including：
When determining that the available machine time of itself is earlier than starting reproduction time by advertisement playing device, play the acquiescence and play
Each default advertisement in list；
By advertisement playing device determine the available machine time of itself be later than or equal to starting reproduction time after, broadcast according to list
Information, list play start time, list broadcasting end time and list playing interval are put, at least one advertisement played column is played
Each advertisement to be played in table, or play each default advertisement in default playlist.
Alternatively, it is described by the advertisement playing device according to list broadcast information, list play start time, list
End time and list playing interval are played, each advertisement to be played at least one advertisement playlist is played, or play
Each default advertisement in default playlist, including：
By the advertisement playing device it is determined that the current time of itself is the broadcasting knot of a upper advertisement playlist
During the beam time, according to list playing interval, each default advertisement in default playlist is played；
By the advertisement playing device it is determined that the current time of itself is broadcast for the list of next advertisement playlist
Put after the time started, according to list broadcast information, play each advertisement to be played in next advertisement playlist.
Alternatively, list is also included in the list broadcast information and plays frequency information, it is described to be played by the advertisement
Each advertisement to be played at least one advertisement playlist of device plays, including：
Frequency information is played according to list by the advertisement playing device, at least one advertisement playlist
Each advertisement playlist, it is determined that playing first number of the advertisement playlist；
Playing the advertisement playlist is specially：
Play the advertisement playlist of first number determined.
Alternatively, the list broadcast information includes advertisement broadcasting time, described to be broadcast by the advertisement playing device
Each advertisement to be played at least one advertisement playlist is put, in addition to：
By the advertisement playing device according to advertisement broadcasting time, for each advertisement in advertisement playlist, really
Surely second number of the advertisement is played；
Playing the advertisement is specially：
Play the advertisement of second number determined.
Alternatively, in addition to：
After determining itself to have the broadcasting schedule by the advertisement playing device, according to the input operation of user,
Determine whether to receive the broadcasting schedule and the advertising resource.
Alternatively, described each default advertisement played by the advertisement playing device in the default playlist,
Including：
Each default advertisement in default playlist is played according to default playing sequence by the advertisement playing device；
Or
Default default advertisement priority and the frequency corresponding with the default advertisement are based on by the advertisement playing device
Play each default advertisement in default playlist.
Secondly, the present invention provides a kind of advertisement play system, and the system includes：External equipment and advertisement playing device,
The external equipment, for according to the advertising resource received, schedule, at least one advertisement played column to be played in generation
Table and default playlist, will play schedule, advertising resource, at least one advertisement playlist and default playlist send to
Advertisement playing device, the broadcasting schedule is used to record at least one advertisement playlist and the broadcasting letter of default playlist
Breath, the advertising resource includes a plurality of advertisement to be played and a plurality of default advertisement, and the advertisement playlist includes described
At least one advertisement to be played in a plurality of advertisement to be played, the default playlist is included in a plurality of default advertisement
At least one default advertisement；
The advertisement playing device, for it is determined that itself be not present it is described broadcasting schedule after, receive it is described broadcasting schedule,
Advertising resource, at least one advertisement playlist and default playlist, according to the starting reproduction time, list played in schedule
Broadcast information, list play start time, list play end time and list playing interval, and advertisement playing device is opened
The machine time, play each advertisement to be played at least one advertisement playlist, or play each in default playlist
Default advertisement.
Alternatively, the advertisement playing device specifically for：
When it is determined that the available machine time of itself is earlier than starting reproduction time, each played in the default playlist is write from memory
Recognize advertisement；
It is determined that the available machine time of itself be later than or equal to starting reproduction time after, broadcast according to list broadcast information, list
Time started, list broadcasting end time and list playing interval are put, each played at least one advertisement playlist is treated
Advertisement is played, or plays each default advertisement in default playlist.
Alternatively, equipment is additionally operable to when the advertisement is played：
When it is determined that the current time of itself is the broadcasting end time of a upper advertisement playlist, played according to list
Interval, plays each default advertisement in default playlist；
It is determined that the current time of itself for next advertisement playlist list play start time after, according to list
Broadcast information, plays each advertisement to be played in next advertisement playlist.
Technique according to the invention scheme, passes through the starting reproduction time in list scheduling information, list broadcast information, row
End time and list playing interval are played in table play start time, list, are realized to advertisement playlist and therein wide
The control of reproduction time is accused, targetedly advertisement is played out, Consumer's Experience is improved.
To enable the above objects, features and advantages of the present invention to become apparent, preferred embodiment cited below particularly, and coordinate
Appended accompanying drawing, is described in detail below.
Brief description of the drawings
In order to illustrate the technical solution of the embodiments of the present invention more clearly, below will be attached to what is used required in embodiment
Figure is briefly described, it will be appreciated that the following drawings illustrate only certain embodiments of the present invention, therefore is not construed as pair
The restriction of scope, for those of ordinary skill in the art, on the premise of not paying creative work, can also be according to this
A little accompanying drawings obtain other related accompanying drawings.
Fig. 1 is a kind of schematic flow sheet of advertisement broadcast method provided in an embodiment of the present invention；
Fig. 2 obtains the diagram of USB flash disk data for a kind of advertisement playing device provided in an embodiment of the present invention；
Fig. 3 is a kind of schematic diagram of advertisement playing device time control flow provided in an embodiment of the present invention；
Fig. 4 is a kind of structural representation of advertisement play system provided in an embodiment of the present invention.
Embodiment
To make the purpose, technical scheme and advantage of the embodiment of the present invention clearer, below in conjunction with the embodiment of the present invention
Middle accompanying drawing, the technical scheme in the embodiment of the present invention is clearly and completely described, it is clear that described embodiment is only
It is a part of embodiment of the invention, rather than whole embodiments.The present invention being generally described and illustrated herein in the accompanying drawings is real
Applying the component of example can be arranged and be designed with a variety of configurations.Therefore, it is of the invention to what is provided in the accompanying drawings below
The detailed description of embodiment is not intended to limit the scope of claimed invention, but is merely representative of the selected reality of the present invention
Apply example.Based on embodiments of the invention, the institute that those skilled in the art are obtained on the premise of creative work is not made
There is other embodiment, belong to the scope of protection of the invention.
Embodiments of the invention provide a kind of advertisement broadcast method and system, uncontrollable wide in the prior art to solve
Accuse reproduction time problem.Wherein, system and method for the present invention are based on same inventive concept, because device and method solve to ask
The principle of topic is similar, therefore the implementation of System and method for can be repeated part and repeated no more with cross-reference.
Fig. 1 is according to a kind of structural representation of advertisement broadcast method provided in an embodiment of the present invention.As shown in figure 1, should
Method starts from step S110.
In step s 110, by external equipment according to the advertising resource received, schedule is played in generation, at least one is wide
Playlist and default playlist are accused, schedule, advertising resource, at least one advertisement playlist and acquiescence played column will be played
Table is sent to advertisement playing device, and the broadcasting schedule is used to record at least one advertisement playlist and default playlist
Broadcast information, the advertising resource includes a plurality of advertisement to be played and a plurality of default advertisement, the advertisement playlist bag
At least one advertisement to be played in a plurality of advertisement to be played is included, it is wide that the default playlist includes a plurality of acquiescence
At least one default advertisement in announcement.
In the step s 120, receive described after it is determined that the broadcasting schedule itself is not present by advertisement playing device
Schedule, advertising resource, at least one advertisement playlist and default playlist are played, is played according to the starting played in schedule
End time and list playing interval are played in time, list broadcast information, list play start time, list, and advertisement is broadcast
The available machine time of equipment is put, each advertisement to be played at least one advertisement playlist is played, or play acquiescence played column
Each default advertisement in table.
Alternatively, it is described by advertisement playing device it is determined that itself be not present it is described broadcasting schedule after, in addition to：
According to the input operation of user, it is determined whether receive the broadcasting schedule and the advertising resource.
With reference to Fig. 2, advertisement playlist obtains advertising resource before advertisement playing device is imported by PC ends, will be upper
The advertising resource for stating acquisition is stored in PC roots or other catalogues, and application such as schedule resident in PC is passed through by user
Issuing software, addition needs the advertised name played and corresponding with the advertised name successively in each advertisement playlist
Advertisement storage address (such as URL), addition needs the default advertisement title played and wide with the acquiescence in default playlist
The corresponding advertisement storage address (such as URL) of title is accused, and generates broadcasting schedule, the broadcasting schedule is generally XML file.Wherein,
Default advertisement in the advertisement that advertisement in advertisement playlist is generally charged, default playlist on time is free advertising,
Such as, the exploitation of equipment supplier, public service ads etc..Playing record in schedule has at least one advertisement playlist and acquiescence
The broadcast information of playlist, for example, the starting reproduction time of advertisement playlist, termination reproduction time, each advertisement broadcasting
The broadcasting time of list, playing sequence of advertisement playlist etc..Play schedule can for 1 day schedule or 1 week,
One month, or even 1 year, the present invention did not did any limitation to this.Advertising resource, broadcasting schedule, at least one advertisement played column
Table, default playlist can imported into advertisement playing device by such as USB flash disk, hard disk etc..
The pluggable connection such as interface of USB flash disk is provided with advertisement playing device, the letter in USB flash disk can be detected by the interface
Breath plays schedule as played schedule, by the loading software loading of such as schedule and determines to whether there is by above-mentioned in advertisement playing device
The broadcasting schedule that interface is obtained.If identical is detected in advertisement playing device plays schedule, illustrate advertisement playing device
Middle to there is related broadcasting schedule, advertisement playing device need not receive the advertising resource.If in advertisement playing device not
Detect identical and play schedule, then directly by the advertising resource in such as USB flash disk or hard disk, advertisement playlist, acquiescence played column
Table, broadcasting schedule are copied in the associative directory in advertisement playing device, and advertising resource is typically stored at pre- in memory module
If in catalogue, advertisement playlist, default playlist and broadcasting schedule can be stored in schedule playout software module,
Player is played out according to list scheduling information to advertisement playlist or default playlist.Also may be used in addition, playing schedule
Schedule is played into PC to export software export by the broadcasting daily record in advertisement playing device.
Alternatively, it is described by advertisement playing device according to play schedule in starting reproduction time, list broadcast information,
List play start time, list play end time and list playing interval, and advertisement playing device available machine time, broadcast
Each default advertisement in each advertisement to be played at least one advertisement playlist, or broadcasting default playlist is put,
Including：
When determining that the available machine time of itself is earlier than starting reproduction time by advertisement playing device, play the acquiescence and play
Each default advertisement in list；
By advertisement playing device determine the available machine time of itself be later than or equal to starting reproduction time after, broadcast according to list
Information, list play start time, list broadcasting end time and list playing interval are put, at least one advertisement played column is played
Each advertisement to be played in table, or play each default advertisement in default playlist.
Wherein, playing schedule also includes terminating reproduction time, and starting reproduction time is to commence play out advertisement playlist
Time, reproduction time is terminated to terminate the time of broadcasting advertisement playlist, such as, with reference to Fig. 3, the available machine time is 9:00, starting
Reproduction time-termination reproduction time is 9:00-16:45, the unused time is 23:00, before starting reproduction time, it can play silent
Recognize playlist, terminating reproduction time to before shutting down, default playlist can be played, advertisement can also be artificially closed and broadcast
Put equipment.
Advertisement playing device (also known as advertisement machine) first according to the available machine time of itself, judge the available machine time whether earlier than
Beginning reproduction time.If it is, directly according to the broadcasting pre-set in default playlist acquiescence played column can be played in proper order
Advertisement in table, can also play the default playlist in advertisement playing device according to local list broadcast information.Local row
Table broadcast information includes broadcasting time, playing sequence of default advertisement etc., can be to play to set with advertisement in default playlist
Standby related advertisement etc., generally comprises a plurality of advertisement, e.g., default playlist includes tri- advertisements of A, B and C, and A, B and C are wide
The broadcasting time of announcement is followed successively by 1 time, 1 time and 2 times, and playing sequence is BAC, after advertisement machine start, according to list broadcast information, according to
Secondary broadcasting B advertisements 1 time, A advertisements 1 time, C advertisements 2 times, according to the list broadcast information loop play default playlist, until
Untill starting reproduction time of the time of advertisement machine for advertisement playlist.It is the wide of advertisement playlist in the time of advertisement machine
Accuse after the time started, which bar advertisement in advertisement playlist no matter be played to, then is commenced play out in advertisement playlist
Advertisement.
If the available machine time of advertisement machine is identical with starting reproduction time, or the available machine time of advertisement machine is later than starting and broadcast
When putting the time, e.g., the available machine time is 10:00, list reproduction time is 9:00, or, the available machine time is 7:00, when advertisement is played
Between be 9:00.End time and list playing interval, control are played according to list broadcast information, list play start time, list
Advertisement playing device processed plays advertisement or default playlist in each advertisement playlist.
Alternatively, it is described by the advertisement playing device according to list broadcast information, list play start time, list
End time and list playing interval are played, each advertisement to be played at least one advertisement playlist is played, or play
Each default advertisement in default playlist, including：
By the advertisement playing device it is determined that the current time of itself is the broadcasting knot of a upper advertisement playlist
During the beam time, according to list playing interval, each default advertisement in default playlist is played；
By the advertisement playing device it is determined that the current time of itself is broadcast for the list of next advertisement playlist
Put after the time started, according to list broadcast information, play each advertisement to be played in next advertisement playlist.
Alternatively, list is also included in the list broadcast information and plays frequency information, it is described to be played by the advertisement
Each advertisement to be played at least one advertisement playlist of device plays, including：
Frequency information is played according to list by the advertisement playing device, at least one advertisement playlist
Each advertisement playlist, it is determined that playing first number of the advertisement playlist；
Playing the advertisement playlist is specially：
Play the advertisement playlist of first number determined.
Alternatively, the list broadcast information includes advertisement broadcasting time, described to be existed by the advertisement playing device
When playing the advertisement playlist of first number determined, in addition to：
By the advertisement playing device according to advertisement broadcasting time, for each advertisement in advertisement playlist, really
Surely second number of the advertisement is played；
Playing the advertisement is specially：
Play the advertisement of second number determined.
Wherein, list scheduling information include the playing sequence of each advertisement playlist, broadcasting time, playing duration,
The information such as play start time, broadcasting end time, list plays frequency information and is generally list broadcasting time, and letter is played in list
Breath includes advertisement broadcasting time, advertisement playing sequence etc., and list playing interval refers to the broadcasting of an advertisement playlist
End time and the time interval played between the end time of next advertisement playlist.Specific broadcast mode is as follows：
For example, the available machine time of advertisement machine is 10:00, starting reproduction time is 9:00, list playing interval is 10 minutes,
There are tri- advertisement playlists of A, B, C in advertisement machine, A, B, C broadcasting time are followed successively by 3,2,1, and playing sequence is ACB.
After advertisement machine start, A lists 3 times are played first, after A list loop plays terminate.Broadcast in list playing interval
Put default playlist, that is, play the advertisement 10 minutes in default playlist, can be direct when playing default playlist
According to the played in order of advertisement in default playlist, default playlist can also be played according to local list broadcast information,
The present invention refuses this limitation.
After the list playing interval time reaches, C lists 1 time are played, after C lists broadcasting terminates, acquiescence is ibid played and plays
List.Then, B list is played 2 times.If B list broadcasting does not reach termination reproduction time after terminating, acquiescence played column is played
Table (ibid)；Terminate if reaching to terminate B list after reproduction time and do not play, now, terminate and play.
Wherein, when playing A lists and B list, A lists or B list can be continuously played, A row can also be being played every time
After end of list (EOL), default playlist is played at reproduction time interval, three A lists can also be continuously played, the broadcasting of B list is same
A lists, are no longer excessively described herein.
Meanwhile, can be the advertisement customization advertisement broadcast information in each advertisement playlist in list broadcast information,
Advertisement playing sequence generally comprises advertisement broadcasting time, advertisement playing sequence etc..For example, A advertisement playlists include 4 extensively
Accuse (such as a, b, c, d), a, b, c, d playing sequence are respectively 1 time, 2 times, 1 time, 1 time, and playing sequence is dbca, now, play
D advertisements 1 time, b advertisements 2 times, c advertisements 1 time, a advertisements 1 time.
Alternatively, described each default advertisement played by the advertisement playing device in the default playlist,
Including：
Each default advertisement in default playlist is played according to default playing sequence by the advertisement playing device；
Or
Default default advertisement priority and the frequency corresponding with the default advertisement are based on by the advertisement playing device
Play each default advertisement in default playlist.
Specifically, when playing default playlist, the playing sequence of each default advertisement can be pre-set, successively
Default advertisement is played according to playing sequence.Alternatively, it is also possible to the attribute according to each default advertisement, the preferential of default advertisement is set
Level and the frequency (number of times) of each advertisement of correspondence, e.g., it is wide that the priority of equipment production firm is set to limit priority, public good
The priority of announcement is set to middle rank, the priority of other advertisements is normal priority etc..Such as, default advertisement includes A, B, C, broadcasts
Put the frequency be followed successively by 1,2,3, A priority be height, B priority is low, and during C priority is, during broadcasting, A is played first
Advertisement 1 time, broadcasting C advertisements 3 times, broadcasting B advertisements are twice.
Be stored with a plurality of advertisement and storage address corresponding with every advertisement, storage address in each advertisement playlist
It can be URL addresses, advertisement to play is needed to obtain.The a plurality of default advertisement that is equally stored with default playlist and with
The corresponding storage address of every default advertisement, the storage address of default advertisement can also be URL addresses, need to play to obtain
Advertisement.
In addition, advertisement playing device is in the advertisement in playing each advertisement playlist, due to advertisement playing device
Failure or network failure, which cause to play, to interrupt, and after advertisement playing device is restarted, according to list scheduling information, restarts to broadcast
Put each advertisement playlist.Meanwhile, it can show each in the advertisement playlist by the touch-screen on advertisement playing device
The information such as title, the numbering of bar advertisement, the advertisement that user can also select oneself interested by advertisement playlist is broadcast
Put.
Fig. 4 shows a kind of structural representation of advertisement play system provided in an embodiment of the present invention.As described in Figure 4, should
System is standby to be included：External equipment 41 and advertisement playing device 42.
External equipment 41, for according to the advertising resource received, schedule, at least one advertisement playlist to be played in generation
And default playlist, schedule, advertising resource, at least one advertisement playlist and default playlist will be played and sent to wide
Playback equipment is accused, the broadcasting schedule is used for the broadcast information for recording at least one advertisement playlist and default playlist,
The advertising resource includes a plurality of advertisement to be played and a plurality of default advertisement, and the advertisement playlist includes described a plurality of
At least one advertisement to be played in advertisement to be played, the default playlist is included in a plurality of default advertisement at least
One default advertisement；
Advertisement playing device 42, for after it is determined that the broadcasting schedule itself is not present, receiving the broadcasting schedule, wide
Resource, at least one advertisement playlist and default playlist are accused, is broadcast according to the starting reproduction time, list played in schedule
Put information, list play start time, list and play end time and list playing interval, and advertisement playing device start
Time, each played in each advertisement to be played at least one advertisement playlist, or broadcasting default playlist is write from memory
Recognize advertisement.
Alternatively, the advertisement playing device 42 specifically for：
When it is determined that the available machine time of itself is earlier than starting reproduction time, each played in the default playlist is write from memory
Recognize advertisement；
It is determined that the available machine time of itself be later than or equal to starting reproduction time after, broadcast according to list broadcast information, list
Time started, list broadcasting end time and list playing interval are put, each played at least one advertisement playlist is treated
Advertisement is played, or plays each default advertisement in default playlist.
Alternatively, the advertisement playing device 42 is additionally operable to：
When it is determined that the current time of itself is the broadcasting end time of a upper advertisement playlist, played according to list
Interval, plays each default advertisement in default playlist；
It is determined that the current time of itself for next advertisement playlist list play start time after, according to list
Broadcast information, plays each advertisement to be played in next advertisement playlist.
Alternatively, list is also included in the list broadcast information and plays frequency information, the advertisement playing device 42 is also
For：
Frequency information is played according to list, for each advertisement playlist at least one advertisement playlist, really
Surely first number of the advertisement playlist is played；
The advertisement playing device 42, is additionally operable to play the advertisement playlist of first number determined.
Alternatively, the list broadcast information includes advertisement broadcasting time, and the advertisement playing device 42 is additionally operable to：
According to advertisement broadcasting time, for each advertisement in advertisement playlist, it is determined that playing second of the advertisement
Number；
The advertisement playing device 42, is additionally operable to play the advertisement of second number determined.
Alternatively, it is described by advertisement playing device it is determined that itself be not present it is described broadcasting schedule after, be additionally operable to：
According to the input operation of user, it is determined whether receive the broadcasting schedule and the advertising resource.
Alternatively, the advertisement playing device 42 is additionally operable to：
Each default advertisement in default playlist is played according to default playing sequence；Or
Played based on default default advertisement priority and the frequency corresponding with the default advertisement in default playlist
Each default advertisement.
A kind of advertisement play system that the embodiment of the present invention is provided for the specific hardware in equipment or can be installed on
Software or firmware in equipment etc..The technique effect of the device that the embodiment of the present invention is provided, its realization principle and generation is with before
State embodiment of the method identical, to briefly describe, device embodiment part does not refer to part, refers to phase in preceding method embodiment
Answer content.It is apparent to those skilled in the art that, for convenience and simplicity of description, system described above,
The specific work process of device and unit, may be referred to the corresponding process in above method embodiment, will not be repeated here.
, can be by others side in embodiment provided by the present invention, it should be understood that disclosed apparatus and method
Formula is realized.Device embodiment described above is only schematical, for example, the division of the unit, only one kind are patrolled
Collect function to divide, there can be other dividing mode when actually realizing, in another example, multiple units or component can combine or can
To be integrated into another system, or some features can be ignored, or not perform.It is another, it is shown or discussed each other
Coupling or direct-coupling or communication connection can be the INDIRECT COUPLING or communication link of device or unit by some communication interfaces
Connect, can be electrical, machinery or other forms.
The unit illustrated as separating component can be or may not be it is physically separate, it is aobvious as unit
The part shown can be or may not be physical location, you can with positioned at a place, or can also be distributed to multiple
On NE.Some or all of unit therein can be selected to realize the mesh of this embodiment scheme according to the actual needs
's.
In addition, each functional unit in the embodiment that the present invention is provided can be integrated in a processing unit, also may be used
To be that unit is individually physically present, can also two or more units it is integrated in a unit.
If the function is realized using in the form of SFU software functional unit and is used as independent production marketing or in use, can be with
It is stored in a computer read/write memory medium.Understood based on such, technical scheme is substantially in other words
The part contributed to prior art or the part of the technical scheme can be embodied in the form of software product, the meter
Calculation machine software product is stored in a storage medium, including some instructions are to cause a computer equipment (can be individual
People's computer, server, or network equipment etc.) perform all or part of step of each of the invention embodiment methods described.
And foregoing storage medium includes：USB flash disk, mobile hard disk, read-only storage (ROM, Read-Only Memory), arbitrary access are deposited
Reservoir (RAM, Random Access Memory), magnetic disc or CD etc. are various can be with the medium of store program codes.
It should be noted that：Similar label and letter represents similar terms in following accompanying drawing, therefore, once a certain Xiang Yi
It is defined in individual accompanying drawing, then it further need not be defined and explained in subsequent accompanying drawing, in addition, term " the
One ", " second ", " the 3rd " etc. are only used for distinguishing description, and it is not intended that indicating or implying relative importance.
Finally it should be noted that：Embodiment described above, is only the embodiment of the present invention, to illustrate the present invention
Technical scheme, rather than its limitations, protection scope of the present invention is not limited thereto, although with reference to the foregoing embodiments to this hair
It is bright to be described in detail, it will be understood by those within the art that：Any one skilled in the art
The invention discloses technical scope in, it can still modify to the technical scheme described in previous embodiment or can be light
Change is readily conceivable that, or equivalent substitution is carried out to which part technical characteristic；And these modifications, change or replacement, do not make
The essence of appropriate technical solution departs from the spirit and scope of technical scheme of the embodiment of the present invention.The protection in the present invention should all be covered
Within the scope of.Therefore, protection scope of the present invention described should be defined by scope of the claims.
Claims (10)
1. a kind of advertisement broadcast method, it is characterised in that this method includes：
By external equipment according to the advertising resource received, schedule, at least one advertisement playlist and acquiescence are played in generation
Playlist, will play schedule, advertising resource, at least one advertisement playlist and default playlist and send to advertisement broadcasting
Equipment, the broadcasting schedule is used for the broadcast information for recording at least one advertisement playlist and default playlist, described wide
Accusing resource includes a plurality of advertisement to be played and a plurality of default advertisement, and the advertisement playlist includes described a plurality of to be played
At least one advertisement to be played in advertisement, the default playlist is write from memory including at least one in a plurality of default advertisement
Recognize advertisement；
By advertisement playing device it is determined that itself be not present it is described broadcasting schedule after, receive it is described broadcasting schedule, advertising resource,
At least one advertisement playlist and default playlist, according to play schedule in starting reproduction time, list broadcast information,
List play start time, list play end time and list playing interval, and advertisement playing device available machine time, broadcast
Each advertisement to be played at least one advertisement playlist is put, or plays each default advertisement in default playlist.
2. the method as described in claim 1, it is characterised in that the rising in broadcasting schedule by advertisement playing device
End time and list playing interval are played in beginning reproduction time, list broadcast information, list play start time, list, and
The available machine time of advertisement playing device, each advertisement to be played at least one advertisement playlist is played, or play acquiescence
Each default advertisement in playlist, including：
When determining that the available machine time of itself is earlier than starting reproduction time by advertisement playing device, the default playlist is played
In each default advertisement；
Determine that the available machine time of itself is later than or equal to originating after reproduction time by advertisement playing device, according to list broadcasting letter
End time and list playing interval are played in breath, list play start time, list, are played at least one advertisement playlist
Each advertisement to be played, or play default playlist in each default advertisement.
3. method as claimed in claim 2, it is characterised in that described played by the advertisement playing device according to list is believed
End time and list playing interval are played in breath, list play start time, list, are played at least one advertisement playlist
Each advertisement to be played, or play default playlist in each default advertisement, including：
By the advertisement playing device it is determined that at the end of broadcasting of the current time of itself for a upper advertisement playlist
Between when, according to list playing interval, play each default advertisement in default playlist；
By the advertisement playing device it is determined that the current time of itself is opened for the list broadcasting of next advertisement playlist
After time beginning, according to list broadcast information, each advertisement to be played in next advertisement playlist is played.
4. the method as described in claim 1 or 2, it is characterised in that also include list in the list broadcast information and play
Frequency information, described each advertisement to be played played by the advertisement playing device at least one advertisement playlist,
Including：
Frequency information is played according to list by the advertisement playing device, for each at least one advertisement playlist
Advertisement playlist, it is determined that playing first number of the advertisement playlist；
Playing the advertisement playlist is specially：
Play the advertisement playlist of first number determined.
5. method as claimed in claim 4, it is characterised in that the list broadcast information includes advertisement broadcasting time, institute
Each advertisement to be played played by the advertisement playing device at least one advertisement playlist is stated, in addition to：
By the advertisement playing device according to advertisement broadcasting time, for each advertisement in advertisement playlist, it is determined that broadcasting
Put second number of the advertisement；
Playing the advertisement is specially：
Play the advertisement of second number determined.
6. the method as described in claim 1, it is characterised in that it is described by advertisement playing device it is determined that itself is not present
After the broadcasting schedule, in addition to：
According to the input operation of user, it is determined whether receive the broadcasting schedule and the advertising resource.
7. the method as any one of claim 1-3, it is characterised in that described to be played by the advertisement playing device
Each default advertisement in the default playlist, including：
Each default advertisement in default playlist is played according to default playing sequence by the advertisement playing device；Or
Default default advertisement priority is based on by the advertisement playing device and the frequency corresponding with the default advertisement is played
Each default advertisement in default playlist.
8. a kind of advertisement play system, it is characterised in that the system includes：External equipment and advertisement playing device,
The external equipment, for according to the advertising resource that receives, generation play schedule, at least one advertisement playlist and
Default playlist, will play schedule, advertising resource, at least one advertisement playlist and default playlist and sends to advertisement
Playback equipment, the broadcasting schedule is used for the broadcast information for recording at least one advertisement playlist and default playlist, institute
Advertising resource is stated including a plurality of advertisement to be played and a plurality of default advertisement, the advertisement playlist includes described a plurality of treat
At least one advertisement to be played in advertisement is played, the default playlist includes at least one in a plurality of default advertisement
Bar default advertisement；
The advertisement playing device, for after it is determined that the broadcasting schedule itself is not present, receiving the broadcasting schedule, advertisement
Resource, at least one advertisement playlist and default playlist, are played according to the starting reproduction time, list played in schedule
Information, list play start time, list play end time and list playing interval, and advertisement playing device start when
Between, each advertisement to be played at least one advertisement playlist is played, or play each acquiescence in default playlist
Advertisement.
9. system as claimed in claim 8, it is characterised in that the advertisement playing device specifically for：
When it is determined that the available machine time of itself is earlier than starting reproduction time, each acquiescence played in the default playlist is wide
Accuse；
It is determined that the available machine time of itself be later than or equal to starting reproduction time after, according to list broadcast information, list play open
End time and list playing interval are played in time beginning, list, play at least one advertisement playlist each is to be played
Advertisement, or play each default advertisement in default playlist.
10. system as claimed in claim 9, it is characterised in that equipment is additionally operable to when the advertisement is played：
When it is determined that the current time of itself is the broadcasting end time of a upper advertisement playlist, between being played according to list
Every each default advertisement in broadcasting default playlist；
It is determined that the current time of itself for next advertisement playlist list play start time after, played according to list
Information, plays each advertisement to be played in next advertisement playlist.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN201710416702.1A CN107025847A (en) | 2017-06-06 | 2017-06-06 | A kind of advertisement broadcast method and system |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710416702.1A CN107025847A (en) | 2017-06-06 | 2017-06-06 | A kind of advertisement broadcast method and system |
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| CN107025847A true CN107025847A (en) | 2017-08-08 |
Family
ID=59530145
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| CN201710416702.1A Pending CN107025847A (en) | 2017-06-06 | 2017-06-06 | A kind of advertisement broadcast method and system |
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| CN112767025A (en) * | 2021-01-18 | 2021-05-07 | 深圳市晶泓科技有限公司 | Method and system for putting advertisement program list |
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Application publication date: 20170808 |