CN107358457A - A kind of advertisement broadcast method, apparatus and system - Google Patents
A kind of advertisement broadcast method, apparatus and system Download PDFInfo
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- CN107358457A CN107358457A CN201710422105.XA CN201710422105A CN107358457A CN 107358457 A CN107358457 A CN 107358457A CN 201710422105 A CN201710422105 A CN 201710422105A CN 107358457 A CN107358457 A CN 107358457A
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Abstract
The application is related to Internet technical field, more particularly to a kind of advertisement broadcast method, apparatus and system, to solve the problems, such as that the effect of publicity that the less efficient and advertisement of Advertisement arrangement present in prior art reaches is poor；A kind of advertisement broadcast method that the embodiment of the present application provides, including：Advertisement playing device receives advertisement and plays the play parameter that control platform issues, wherein, the play parameter include playing duration, the playing duration domestic demand advertisement to play content and each ad content broadcasting time and each ad content duration；Based on the play parameter received, reproduction time interval of each ad content in the playing duration is calculated；Wherein, the reproduction time interval of same ad content is identical；For each ad content, according to the first broadcast time of the reproduction time interval of the ad content calculated and the default ad content in the playing duration, the broadcasting of the ad content is controlled.
Description
Technical field
The application is related to Internet technical field, more particularly to a kind of advertisement broadcast method, apparatus and system.
Background technology
With the fast development of smart machine, advertisement plays control platform and advertisement machine is more and more intelligent, and advertisement machine is
Through expanding to the various places such as indoor, outdoor from special place, turn into the new media platform with great potential.
At present, for the advertisement in advertisement machine, usually entered according to default Advertisement arrangement table in advertisement playing platform
Row advertisement carousel.Wherein, record has the specific reproduction time of each advertisement in default Advertisement arrangement table.For example, shown in table 1
Advertisement arrangement table in record have the reproduction time section of advertisement A, B, C in one day：
And the reproduction time of each advertisement is set gradually by user in Advertisement arrangement table as shown above, when
When needing advertisement to play a lot, this mode set manually by user is not only cumbersome, when can also expend a large amount of
Between, so as to cause the less efficient of Advertisement arrangement.In addition, when being Advertisement arrangement manually by user, it is likely that occur same wide
The phenomenon that repeatability plays in certain time period is accused, so as to cause the effect of publicity that advertisement reaches poor.
To sum up, a kind of advertisement that can improve the effect of publicity that Advertisement arrangement efficiency and can improves advertisement is needed to play at present
Scheme.
The content of the invention
The embodiment of the present application provides a kind of advertisement broadcast method, apparatus and system, to solve present in prior art
The problem of the effect of publicity that the less efficient and advertisement of Advertisement arrangement reaches is poor.
A kind of advertisement broadcast method that the embodiment of the present application provides, including：
Advertisement playing device receives advertisement and plays the play parameter that control platform issues, wherein, wrapped in the play parameter
Include playing duration, in the broadcasting time of the playing duration domestic demand advertisement to play content and each ad content and each
The duration of individual ad content；
Based on the play parameter received, reproduction time of each ad content in the playing duration is calculated
Interval；Wherein, the reproduction time interval of same ad content is identical；
For each ad content, according to the reproduction time interval of the ad content calculated and default this is wide
First broadcast time of the content in the playing duration is accused, controls the broadcasting of the ad content.
A kind of advertisement broadcast method that the another embodiment of the application provides, including：
Advertisement plays control platform and receives the parameter information set for advertisement playing device；Wherein, the parameter information
Include playing duration and the broadcasting time in the playing duration domestic demand advertisement to play content and each ad content
Number；
The play parameter for the duration for including the parameter information and each ad content is handed down to described wide
Playback equipment is accused, so that the advertisement playing device is calculated each ad content and existed based on the play parameter received
Reproduction time interval in the playing duration；Wherein, the reproduction time interval of same ad content is identical.
A kind of advertisement play system that the embodiment of the present application provides, including：Advertisement plays control platform and advertisement plays
Equipment；
The advertisement plays control platform, for receiving the parameter information set for advertisement playing device；Wherein, it is described
Parameter information includes playing duration and in the playing duration domestic demand advertisement to play content and each ad content
Broadcasting time；The play parameter for the duration for including the parameter information and each ad content is handed down to described wide
Accuse playback equipment；
The advertisement playing device, for based on the play parameter received, calculating each ad content in institute
State the reproduction time interval in playing duration；Wherein, the reproduction time interval of same ad content is identical；It is wide for each
Content is accused, according to the reproduction time interval of the ad content calculated and the default ad content in the playing duration
The interior first broadcast time, control the broadcasting of the ad content.
A kind of advertisement play back device that the embodiment of the present application provides, including：
Receiving module, the play parameter for playing control platform for receiving advertisement and issuing, wherein, wrapped in the play parameter
Include playing duration, in the broadcasting time of the playing duration domestic demand advertisement to play content and each ad content and each
The duration of individual ad content；
Computing module, for based on the play parameter received, calculating each ad content in the broadcasting
Reproduction time interval in length；Wherein, the reproduction time interval of same ad content is identical；
Play control module, for for each ad content, according to the reproduction time of the ad content calculated
The first broadcast time of interval and the default ad content in the playing duration, control the broadcasting of the ad content.
A kind of advertisement play back device that the another embodiment of the application provides, including：
Receiving module, for receiving the parameter information set for advertisement playing device；Wherein, wrapped in the parameter information
Include playing duration and in the playing duration domestic demand advertisement to play content and the broadcasting time of each ad content；
Sending module, for the play parameter of the duration of the parameter information and each ad content will to be included
The advertisement playing device is handed down to, so that the advertisement playing device is calculated each based on the play parameter received
Reproduction time interval of the individual ad content in the playing duration；Wherein, the reproduction time interval phase of same ad content
Together.
In the embodiment of the present application, only need to by user advertisement play control platform on set playing duration, in the broadcasting when
Long domestic demand advertisement to play content and the broadcasting time of each ad content these parameter informations, advertisement plays control can will
These parameter informations and the duration of each ad content received carry is handed down to advertisement playing device in play parameter.Enter
And broadcasting of each ad content in the playing duration is determined based on the play parameter received by advertisement playing device
Time interval, and for each ad content according to the reproduction time interval of the ad content calculated and it is default this
First broadcast time of the ad content in the playing duration, to control the broadcasting of the ad content.As can be seen here, need not in the application
User sets the reproduction time of ad content manually, but is broadcast by advertisement playing device according to what advertisement broadcasting control platform issued
Put parameter and automatic waiting is carried out to ad content, so as to improve Advertisement arrangement efficiency.Also, in order to increase in each advertisement
The exposure of appearance, when calculating reproduction time interval of each ad content in the playing duration, it ensure that same advertisement
Reproduction time interval of the content in playing duration is identical, so that advertisement playing device is equably played in each advertisement
Hold, improve the effect of publicity of advertisement.
Brief description of the drawings
Fig. 1 is the advertisement broadcast method flow chart that the embodiment of the present application one provides；
Fig. 2 is that the advertisement that multiwindow independent play-out is realized on advertisement playing device that the embodiment of the present application two provides plays
Method flow diagram；
Fig. 3 is the schematic diagram that advertisement broadcasting is carried out using broadcasting queue mode；
Fig. 4 be in broadcast window in playing duration the reproduction time of each ad content schematic diagram；
Fig. 5 is the networking schematic diagram for the advertisement play system that the embodiment of the present application three provides；
Fig. 6 is the structural representation for the advertisement play back device that the embodiment of the present application four provides；
Fig. 7 is the structural representation for the advertisement play back device that the embodiment of the present application five provides.
Embodiment
In the embodiment of the present application, only need to by user advertisement play control platform on set playing duration, in the broadcasting when
Long domestic demand advertisement to play content and the broadcasting time of each ad content these parameter informations, advertisement plays control can will
These parameter informations and the duration of each ad content received carry is handed down to advertisement playing device in play parameter.Enter
And broadcasting of each ad content in the playing duration is determined based on the play parameter received by advertisement playing device
Time interval, and for each ad content according to the reproduction time interval of the ad content calculated and it is default this
First broadcast time of the ad content in the playing duration, to control the broadcasting of the ad content.As can be seen here, need not in the application
User sets the reproduction time of ad content manually, but is broadcast by advertisement playing device according to what advertisement broadcasting control platform issued
Put parameter and automatic waiting is carried out to ad content, so as to improve Advertisement arrangement efficiency.Also, in order to increase in each advertisement
The exposure of appearance, when calculating reproduction time interval of each ad content in the playing duration, it ensure that same advertisement
Reproduction time interval of the content in playing duration is identical, so that advertisement playing device is equably played in each advertisement
Hold, improve the effect of publicity of advertisement.
The embodiment of the present application is described in further detail with reference to Figure of description.
Embodiment one
As shown in figure 1, the advertisement broadcast method flow chart provided for the embodiment of the present application one, comprises the following steps：
Step 101：Advertisement plays control platform and receives the parameter information set for advertisement playing device, wherein, the ginseng
Number information includes playing duration and the broadcasting in the playing duration domestic demand advertisement to play content and each ad content
Number.
Here, advertisement playing device can be any smart machine for possessing advertisement broadcasting function, such as, advertisement machine,
Mobile terminal etc..
In specific implementation, advertisement plays control platform can be above-mentioned to be set for user by a parameter configuration interface
Parameter information.Wherein, the playing duration included in parameter information can characterize the playing duration in a playback period, can be with
Characterize the playing duration of specific reproduction time section.
Specifically, can add one in the config option about playing duration in parameter configuration interface is for setting
The no custom option for carrying out repeating query broadcasting, so that user is configured according to the advertising demand of reality.Wherein, repeating query
Play and refer to carry out loop play by one group of ad content that the cycle plays needs of the playing duration of setting.It is such as small with 1
When for the cycle one group of ad content is subjected to loop play.Here the specific broadcasting of each ad content in playing duration is determined
The mode of time will hereinafter describe in detail.
Wherein, if receiving the instruction for indicating progress repeating query broadcasting, playing duration is determined as a repeating query
Playing duration in playback period；If the instruction for indicating the non-repeating query broadcasting of progress is received, by the playing duration of reception
The playing duration being defined as in specific reproduction time section, and prompt user to input specific reproduction time section.Also, connect here
The reproduction time section inputted as user received is not meant that to the reproduction time section set by each ad content, and is referred to
The reproduction time section of one group of ad content played is needed in playing duration.Such as the if broadcasting set by user received
Shi Changwei 2 hours, and reproduction time section is 7:00-9:00 and 17:00-19:00, then it can determine to need in playing duration
The one group of ad content played is 7:00-9:00 and 17:00-19:00 plays out.Certainly, being broadcast here by what user inputted
The period is put it can also be provided that specific broadcasting period in the playback period that a non-repeating query plays.For example if one group wide
It is working clan to accuse the targeted publicity crowd of content, then the reproduction time section of this group of ad content could be arranged to Mon-Fri
7:00-9:00 and 17:00-19:00, then, the other time section in one day can also be according to provided herein
Mode sets other advertisement broadcast strategies for advertisement playing device, and is handed down to advertisement playing device, so as to there is pin
To being launched to ad content for property, the effect of publicity of advertisement is further increased.
Step 102：Advertisement plays control platform broadcasting the duration for including the parameter information and each ad content
Put parameter and be handed down to advertisement playing device.
Here, when receiving the parameter information, the instruction for indicating the non-repeating query broadcasting of progress is also have received, then is existed
When the duration for including the parameter information and each ad content is handed down into advertisement playing device, user can also be inputted
Reproduction time section carry advertisement playing device is handed down in play parameter.
Step 103：Advertisement playing device calculates each ad content in playing duration based on the play parameter received
Interior reproduction time interval；Wherein, the reproduction time interval of same ad content is identical.
In specific implementation, to ensure in playing duration, the reproduction time interval of same ad content is identical, and advertisement is broadcast
Equipment is put after play parameter is received, each ad content can be calculated in the playing duration according to below equation
Reproduction time interval：
Wherein, aniRepresent the reproduction time interval of n-th of ad content；T represents playing duration；aktRepresent k-th of advertisement
The duration of content；ancRepresent the broadcasting time of n-th of ad content in playing duration.
Wherein, for playing duration T domestic demand advertisement to play contents { a1, a2..., anInitial play order
It is determined that will hereinafter it describe in detail.
Step 104：Advertisement playing device is directed to each ad content, during according to the broadcasting of the ad content calculated
Between first broadcast time in playing duration of interval and the default ad content, control the broadcasting of the ad content.
In specific implementation, when presetting first broadcast time of the ad content in playing duration, it can determine first
The initial play order of playing duration domestic demand advertisement to play content.Specifically, advertisement can be played into control platform to issue
Each ad content puts in order as initial play order during play parameter.Here, advertisement plays broadcast under control platform
Putting in order for each ad content can be that user needs advertisement to play in advertisement broadcasting control platform addition when putting parameter
Order of addition during content, or user the ad content to having added put in order be adjusted after obtain it is suitable
Sequence.In addition, advertisement playing device can also be after receiving advertisement and playing the ad content that control platform issues, according to each advertisement
The broadcasting priority of content, to determine the initial play of each ad content order, wherein, it can deposit in advance to play priority
Store up in local or play what control platform was got in real time from advertisement.Certainly, above-mentioned determination initial play order
Mode only as an example, is defined in the application not to this.
It is possible to further determine first broadcast time of each ad content in playing duration according in the following manner, i.e.,：Really
The initial play order of fixed each ad content；, will for each ad content arranged according to initial play order
The duration of all ad contents before being arranged in the ad content is added；Obtained total duration is will add up, is defined as the advertisement
First broadcast time of the content in the playing duration.
In specific implementation, advertisement playing device can use the ad content that above-mentioned needs play the side for playing queue
Formula plays out.I.e., it is first determined go out the dispensing moment of each ad content, then when reaching the dispensing moment, Xiang Bo
Put and the ad content is launched in queue, also, advertisement playing device can obtain ad content progress successively from playing in queue
Play.It is noted that played out to playing to launch ad content in queue and obtain ad content successively from broadcasting queue
The two operations, tandem is not limited when actually performing.
Wherein, the dispensing moment for ad content being launched in the above-mentioned queue to broadcasting can be according to the ad content calculated
Reproduction time interval and default ad content first broadcast time in the playing duration determine.Specifically, it is false
If n-th of ad content needs to play a in playing durationncIt is secondary (that is, being to the total degree that needs to launch in queue is played
ancIt is secondary), the first broadcast time is T0, the reproduction time of the ad content is at intervals of ani, then, to broadcasting queue in playing duration T
In the m times dispensing the ad content the dispensing moment be：Tm=T0+(m-1)ani, wherein, m ＜ anc, Tm＜ T.
Wherein, advertisement playing device obtains ad content from broadcasting queue and played out successively, and will can played
Complete ad content is deleted from broadcasting queue.In addition, when play ad content is not present in queue when, can play default
Advertisement pad.Here, default advertisement pad can be pre-stored in advertisement playing device it is local or it is advance from
Advertisement plays what control platform obtained, also, advertisement pad both can be picture or video file.
Specifically, advertisement playing device can be at the end of currently playing ad content plays or currently playing wide
Accuse in the preset time that content is played before terminating, judge to whether there is ad content in broadcasting queue, if in the presence of from broadcasting team
Continue acquisition ad content in row to play out, if being not present, play default advertisement pad.It is also, default playing
During advertisement pad, if advertisement playing device, which detects, plays existing ad content in queue, play immediately in queue
Ad content.
As can be seen here, the reproduction time of ad content is set manually in the application without user, but is played and set by advertisement
The standby play parameter issued according to advertisement broadcasting control platform carries out automatic waiting to ad content, so as to improve Advertisement arrangement
Efficiency.Also, in order to increase the exposure of each ad content, calculating each ad content broadcasting in the playing duration
When putting time interval, it ensure that reproduction time interval of the same ad content in playing duration is identical, so that advertisement
Playback equipment equably plays each ad content, improves the effect of publicity of advertisement.
Embodiment two
Because existing advertisement playing device is the broadcasting advertisement content in whole screen, cause the use of advertisement playing device
It is less efficient.Therefore the embodiment of the present application two proposes a kind of advertisement that multiwindow independent play-out is realized on advertisement playing device
Broadcast mode, reference can be made to shown in Fig. 2, specific implementation step is as follows：
Step 201：Advertisement plays control platform and receives the broadcasting that the screen of advertisement playing device is divided into specified quantity
The window configuring request of window.
Step 202：Advertisement plays control platform according to the window configuring request, shows and joins for being configured to each broadcast window
The parameter configuration interface of number information.
Step 203：Advertisement plays control platform and is based on parameter configuration interface, and the broadcast window received for specified quantity is set
The parameter information put.
Step 204：Advertisement plays control platform and the play parameter of the broadcast window for specified quantity is handed down into advertisement
Playback equipment, wherein, believe for including the parameter set for the broadcast window in the play parameter of each broadcast window
The duration of breath and each ad content for needing to play in playing duration set for the broadcast window.
Wherein, in window configuring request in addition to the specified quantity for the broadcast window that the needs set comprising user divide,
The position that each broadcast window is shown in the screen of advertisement playing device in the broadcast window that specified quantity can also be included
The dimension information of information and each broadcast window.Also, advertisement control platform is used to configure each broadcast window in display
During the parameter configuration interface of parameter information, the parameter configuration interface corresponding to the broadcast window of specified quantity can be shown successively,
The parameter information that each broadcast window need to configure can also be shown in a parameter configuration interface.Here no longer carry out specific
Limit.
In the specific implementation, advertisement plays control platform based on parameter configuration interface, receives by user for specifying
, can also be by the broadcast window of specified quantity after the parameter information set in the broadcast window of quantity for each broadcast window
The positional information and the size letter of each broadcast window that each broadcast window is shown in the screen of advertisement playing device
Breath, is handed down to advertisement playing device, to indicate that the screen for broadcasting is being divided into specified quantity by advertisement playing device
During broadcast window, by the size of position of each broadcast window in screen and window according to above-mentioned positional information and chi
Very little information is configured.
Step 205：The play parameter of broadcast window for specified quantity of the advertisement playing device based on reception, will be used for
The screen of broadcasting is divided into the broadcast window of specified quantity.
Specifically, for division each broadcast window size and position, advertisement playing device can be according to local
Default default configuration specification is configured, and each broadcast window during control platform issues can also be played according to advertisement and is existed
The positional information and the dimension information of each broadcast window shown in the screen of advertisement playing device is configured, here
No longer repeat one by one.
Advertisement playing device is directed to each broadcast window marked off, performs following operate：
Step 206：Advertisement playing device is based on play parameter corresponding to the broadcast window, calculates each ad content and exists
Reproduction time interval in playing duration.
Step 207：Advertisement playing device according to the reproduction time interval of the ad content calculated and it is default should
First broadcast time of the ad content in playing duration, the ad content is controlled to be played in corresponding broadcast window.
Wherein, advertisement playing device controls what the ad content played in corresponding broadcast window to comprise the following steps that：
Step 207A：Broadcast according to the reproduction time interval of the ad content calculated and the default ad content
The first broadcast time in duration is put, it is determined that when launching the dispensing of the ad content into the broadcasting queue corresponding to the broadcast window
Carve；
Step 207B：For each ad content, when reaching the dispensing moment, the advertisement is launched into the broadcasting queue
Content；
Step 207C：Judge to play in queue and whether there is ad content, if in the presence of execution step 207D, if not depositing
Then performing step 207E；
Here, step 207B and step 207C does not have sequencing upon execution, that is to say, that advertisement playing device to
Played corresponding to the broadcast window in queue and launch ad content, and advertisement playing device judges whether deposited in the broadcasting queue
In ad content, can carry out simultaneously.
Step 207D：Ad content is obtained from playing in queue, and is played out in corresponding broadcast window.It is wide at this
After announcement content finishes playing, the ad content is deleted from broadcasting queue.
Step 207E：Default advertisement pad is played in corresponding broadcast window.
Wherein, when playing default advertisement pad, if advertisement playing device, which detects, plays existing advertisement in queue
Content, then the ad content in queue is played immediately.
Below, so that advertisement plays control platform and advertisement machine as an example, with reference to embodiment, to the embodiment of the present application
It is illustrated.
Advertisement plays control platform side：
Assuming that indicated in the window configuring request received：The screen of advertisement playing device is divided into 3 broadcast windows, and
And the parameter configuration interface based on display, receive user and be directed to the parameter information that this 3 broadcast windows are set respectively, then,
It is illustrated below for the parameter information of one of broadcast window：
Assuming that the parameter information set for the broadcast window received is：Playing duration T is 60 minutes；The playing duration
Domestic demand advertisement to play content is A, B, C, D, wherein, A broadcasting time is 3 times, B broadcasting time is 2 times, C broadcasting
Number is 1 time, D broadcasting time is 4 times.
Further, advertisement plays the duration that control platform gets A from the database for be stored with advertising content information
For 2 minutes, B when a length of 3 minutes, C when a length of 4 minutes, D when a length of 4 minutes, and will include for the broadcast window
The play parameter of the above-mentioned parameter information of setting and the duration of each ad content, is handed down to advertisement playing device.
Advertisement pusher side：
After the play parameter for this 3 broadcast windows is received, the screen for broadcasting is divided into 3 first and broadcast
Window is put, wherein, the position of this 3 broadcast windows is configured according to default configuration specification.
So, for above-mentioned one of broadcast window, according in the following manner advertisement can be controlled to play：
First, it is assumed that the conduct that puts in order of each ad content when control platform issues play parameter is played according to advertisement
Initial play order, i.e. initial play order are：A → B → C → D, then, according to described in embodimentIt can be calculated that
1st ad content A reproduction time at intervals of：(60-0)/3=20 (minute)；
2nd ad content B reproduction time at intervals of：(60-2)/2=29 (minute)；
3rd ad content C reproduction time at intervals of：(60-5)/1=55 (minute)；
4th ad content D reproduction time at intervals of：(60-9)/4=12.75 (minute), here it is possible to round for
13 minutes.
Further, according to initial play order：A → B → C → D, determine in playing duration 60 minutes in each advertisement
The first broadcast time of appearance：
A time of showing for the first time is the initial time in the playing duration, i.e. 0 moment；
The B first broadcast time is the 3rd minute in the playing duration；
The C first broadcast time is the 5th minute in the playing duration；
The D first broadcast time is the 9th minute in the playing duration.
Further, according to the above-mentioned reproduction time interval determined and first broadcast time, it may be determined that in playing duration
Each ad content is thrown to the dispensing moment played corresponding to the broadcast window in queue in 60 minutes:
A：1st dispensing moment was 0 moment, and the 2nd dispensing moment is the 20th minute, and the 3rd dispensing moment is the 40th point
Clock；
B：1st dispensing moment is the 2nd minute, and the 2nd dispensing moment is the 31st minute；
C：1st dispensing moment is the 5th minute；
D：1st dispensing moment is the 9th minute, and the 2nd dispensing moment is the 22nd minute, and the 3rd dispensing moment is the 35th
Minute, the 4th launched the moment as the 48th minute.
Further, advertisement machine can launch ad content when it is determined that reaching the dispensing moment to playing in queue.With this
Meanwhile advertisement machine can obtain ad content from broadcasting queue successively and be played out in corresponding broadcast window, and true
Surely play and play pad when ad content is not present in queue.Specific can refer to is carried out shown in Fig. 3 using broadcasting queue mode
The schematic diagram that advertisement plays, and shown in Fig. 4 for the broadcast window in playing duration 60 minutes each ad content
The schematic diagram of reproduction time.
So far, advertisement machine can determine each advertisement in playing duration of one of broadcast window according to upper type
The reproduction time of content, accordingly, the advertisement broadcast mode in other broadcast windows can also be with reference to the content of above-mentioned record, this
In no longer repeat one by one.In addition, if this group of ad content that user launches needs to carry out by playback period of the playing duration
Loop play, then, can be according to the above-mentioned throwing of each ad content in playing duration determined for each playback period
Put in broadcasting queue of the moment to the broadcast window and launch ad content.Certainly, if this group of ad content that user launches needs
To have at several and be played out in reproduction time section of playing duration, such as the 8 of Mon-Fri:00~9:00 plays,
Then be directed to each reproduction time section, also can according to the above-mentioned dispensing moment of each ad content in playing duration determined to
Ad content is launched in the broadcasting queue of the broadcast window.
Certainly, the above-mentioned advertisement for advertisement machine plays scene only as an example, in actual applications, is also applicable in shifting
In the video playback application software of dynamic terminal.Such as according to above-mentioned wide during video jukebox software playing video file
Broadcast mode is accused to break for commercialsy.
Embodiment three
As shown in figure 5, the networking schematic diagram of the advertisement play system provided for the embodiment of the present application three, the advertisement plays system
System includes：Advertisement plays control platform and at least one advertisement playing device；
Wherein, advertisement plays control platform, for receiving the parameter information set for advertisement playing device；Wherein, join
Number information includes playing duration and the broadcasting time in playing duration domestic demand advertisement to play content and each ad content
Number；The play parameter for the duration for including parameter information and each ad content is handed down to advertisement playing device；
Advertisement playing device, for based on the play parameter received, calculating each ad content when playing
Reproduction time interval in length；Wherein, the reproduction time interval of same ad content is identical；For each ad content,
During according to the first broadcast in playing duration of the reproduction time interval of the ad content calculated and the default ad content
Between, control the broadcasting of the ad content.
A kind of advertisement corresponding with advertisement broadcast method is additionally provided based on same application design, in the embodiment of the present application to broadcast
Device is put, because the principle of device solution problem is similar to advertisement broadcast method in the embodiment of the present application, therefore the device
Implementation may refer to the implementation of method, repeats part and repeats no more.
Example IV
As shown in fig. 6, the structural representation of the advertisement play back device provided for the embodiment of the present application four, including：
Receiving module 61, the play parameter for playing control platform for receiving advertisement and issuing, wherein, in the play parameter
Including playing duration, the playing duration domestic demand advertisement to play content and each ad content broadcasting time and
The duration of each ad content；
Computing module 62, for based on the play parameter received, calculating each ad content in the broadcasting
Reproduction time interval in duration；Wherein, the reproduction time interval of same ad content is identical；
Play control module 63, for for each ad content, during according to the broadcasting of the ad content calculated
Between first broadcast time in the playing duration of interval and the default ad content, control the broadcasting of the ad content.
Alternatively, the computing module 62 is used for：
Based on the play parameter received, each ad content is calculated in the playing duration according to below equation
Interior reproduction time interval：
Wherein, aniRepresent the reproduction time interval of n-th of ad content；T represents the playing duration；aktRepresent k-th
The duration of ad content；ancRepresent the broadcasting time of n-th of ad content in the playing duration.
Alternatively, described device also includes：
Determining module 64, for determining the initial play order of each ad content；And for according to the initial play
Each ad content that order is arranged, the duration of all ad contents before being arranged in the ad content is added；
Obtained total duration is will add up, is defined as first broadcast time of the ad content in the playing duration.
Alternatively, the play control module 63 is specifically used for：
According to the reproduction time interval of the ad content calculated and the default ad content in the broadcasting
The first broadcast time in length, it is determined that launching the dispensing moment of the ad content into broadcasting queue；
When reaching the dispensing moment, the ad content is launched into the broadcasting queue；And
Ad content is obtained successively from the broadcasting queue to play out.
Alternatively, the play control module 63 is additionally operable to：
The ad content that played is deleted from the broadcasting queue；And
When ad content is not present in the broadcasting queue, default advertisement pad is played.
Alternatively, the receiving module 61 is specifically used for：
Receive the play parameter that advertisement plays the broadcast window for specified quantity that control platform issues；And
Screen for broadcasting is divided into the broadcast window of the specified quantity；
The computing module 62 is specifically used for：
For each broadcast window marked off, based on play parameter corresponding to the broadcast window, each advertisement is calculated
Reproduction time interval of the content in the playing duration；
The play control module 63 is specifically used for：
For each ad content, according to the reproduction time interval of the ad content calculated and default this is wide
First broadcast time of the content in the playing duration is accused, controls the ad content to be played in corresponding broadcast window.
Embodiment five
As shown in fig. 7, the structural representation of the advertisement play back device provided for the embodiment of the present application five, including：
Receiving module 71, for receiving the parameter information set for advertisement playing device；Wherein, in the parameter information
Including playing duration and in the playing duration domestic demand advertisement to play content and the broadcasting time of each ad content；
Sending module 72, for the broadcasting for including the duration of the parameter information and each ad content to be joined
Number is handed down to the advertisement playing device, so that the advertisement playing device is calculated based on the play parameter received
Reproduction time interval of each ad content in the playing duration；Wherein, the reproduction time interval of same ad content
It is identical.
Alternatively, the receiving module 71 is additionally operable to：
Before the parameter information set for advertisement playing device is received, receive the screen division of advertisement playing device
For the window configuring request of the broadcast window of specified quantity；
Described device also includes：
Display module 73, for according to the window configuring request, showing for each broadcast window configuration parameter information
Parameter configuration interface；
The receiving module 71 is specifically used for：
Based on the parameter configuration interface, the parameter information set for the broadcast window of specified quantity is received；
The sending module 72 is specifically used for：
Play parameter for the broadcast window of specified quantity is handed down to the advertisement playing device.
It should be understood by those skilled in the art that, embodiments of the invention can be provided as method, system or computer program
Product.Therefore, the present invention can use the reality in terms of complete hardware embodiment, complete software embodiment or combination software and hardware
Apply the form of example.Moreover, the present invention can use the computer for wherein including computer usable program code in one or more
The computer program production that usable storage medium is implemented on (including but is not limited to magnetic disk storage, CD-ROM, optical memory etc.)
The form of product.
The present invention is the flow with reference to method, apparatus (system) and computer program product according to embodiments of the present invention
Figure and/or block diagram describe.It should be understood that can be by each in computer program instructions implementation process figure and/or block diagram
Flow and/or the flow in square frame and flow chart and/or block diagram and/or the combination of square frame.These computers can be provided
Processor of the programmed instruction to all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing devices
To produce a machine so that produce use by the instruction of computer or the computing device of other programmable data processing devices
In the dress for realizing the function of being specified in one flow of flow chart or multiple flows and/or one square frame of block diagram or multiple square frames
Put.
These computer program instructions, which may be alternatively stored in, can guide computer or other programmable data processing devices with spy
Determine in the computer-readable memory that mode works so that the instruction being stored in the computer-readable memory, which produces, to be included referring to
Make the manufacture of device, the command device realize in one flow of flow chart or multiple flows and/or one square frame of block diagram or
The function of being specified in multiple square frames.
These computer program instructions can be also loaded into computer or other programmable data processing devices so that counted
Series of operation steps is performed on calculation machine or other programmable devices to produce computer implemented processing, so as in computer or
The instruction performed on other programmable devices is provided for realizing in one flow of flow chart or multiple flows and/or block diagram one
The step of function of being specified in individual square frame or multiple square frames.
Although preferred embodiments of the present invention have been described, but those skilled in the art once know basic creation
Property concept, then can make other change and modification to these embodiments.So appended claims be intended to be construed to include it is excellent
Select embodiment and fall into having altered and changing for the scope of the invention.
Obviously, those skilled in the art can carry out the essence of various changes and modification without departing from the present invention to the present invention
God and scope.So, if these modifications and variations of the present invention belong to the scope of the claims in the present invention and its equivalent technologies
Within, then the present invention is also intended to comprising including these changes and modification.
Claims (17)
1. a kind of advertisement broadcast method, it is characterised in that methods described includes：
Advertisement playing device receives advertisement and plays the play parameter that control platform issues, wherein, the play parameter includes broadcasting
Put duration, in the broadcasting time of the playing duration domestic demand advertisement to play content and each ad content and each wide
Accuse the duration of content；
Based on the play parameter received, calculate between reproduction time of each ad content in the playing duration
Every；Wherein, the reproduction time interval of same ad content is identical；
For each ad content, according in the reproduction time interval of the ad content calculated and the default advertisement
Hold the first broadcast time in the playing duration, control the broadcasting of the ad content.
2. the method as described in claim 1, it is characterised in that based on the play parameter received, calculate each wide
Reproduction time interval of the content in the playing duration is accused, is specifically included：
Wherein, aniRepresent the reproduction time interval of n-th of ad content；T represents the playing duration；aktRepresent k-th of advertisement
The duration of content；ancRepresent the broadcasting time of n-th of ad content in the playing duration.
3. the method as described in claim 1, it is characterised in that determine each ad content in the broadcasting according in the following manner
The first broadcast time in duration：
Determine the initial play order of each ad content；
For each ad content arranged according to initial play order, will be arranged in before the ad content
The duration of all ad contents is added；
Obtained total duration is will add up, is defined as first broadcast time of the ad content in the playing duration.
4. the method as described in claim 1, it is characterised in that between the reproduction time for the ad content that the basis calculates
Every and first broadcast time of the default ad content in the playing duration, control the broadcasting of the ad content, including：
According to the reproduction time interval of the ad content calculated and the default ad content in the playing duration
The first broadcast time, it is determined that launching dispensing moment of the ad content in queue to playing；
When reaching the dispensing moment, the ad content is launched into the broadcasting queue；And
Ad content is obtained successively from the broadcasting queue to play out.
5. method as claimed in claim 4, it is characterised in that methods described also includes：
The ad content that played is deleted from the broadcasting queue；And
When ad content is not present in the broadcasting queue, default advertisement pad is played.
6. the method as described in claim 1, it is characterised in that the broadcasting ginseng for receiving advertisement broadcasting control platform and issuing
Number, is specifically included；
Receive the play parameter that advertisement plays the broadcast window for specified quantity that control platform issues；And it will be used to play
Screen be divided into the broadcast window of the specified quantity；
It is described based on the play parameter received, calculate reproduction time of each ad content in the playing duration
Interval, is specifically included：
For each broadcast window marked off, based on play parameter corresponding to the broadcast window, each ad content is calculated
Reproduction time interval in the playing duration；
Described to be directed to each ad content, according to the reproduction time interval of the ad content calculated and default this is wide
First broadcast time of the content in the playing duration is accused, the broadcasting of the ad content is controlled, specifically includes：
For each ad content, according in the reproduction time interval of the ad content calculated and the default advertisement
Hold the first broadcast time in the playing duration, control the ad content to be played in corresponding broadcast window.
7. a kind of advertisement broadcast method, it is characterised in that methods described includes：
Advertisement plays control platform and receives the parameter information set for advertisement playing device；Wherein, wrapped in the parameter information
Include playing duration and in the playing duration domestic demand advertisement to play content and the broadcasting time of each ad content；
The play parameter for the duration for including the parameter information and each ad content is handed down into the advertisement to broadcast
Equipment is put, so that the advertisement playing device calculates each ad content described based on the play parameter received
Reproduction time interval in playing duration；Wherein, the reproduction time interval of same ad content is identical.
8. method as claimed in claim 7, it is characterised in that receive for advertisement playing device set parameter information it
Before, methods described also includes：
Receive the window configuring request for the broadcast window that the screen of advertisement playing device is divided into specified quantity；
According to the window configuring request, show for the parameter configuration interface to each broadcast window configuration parameter information；
The parameter information set for advertisement playing device is received, is specifically included：
Based on the parameter configuration interface, the parameter information set for the broadcast window of specified quantity is received；
The play parameter by the duration for including the parameter information and each ad content is handed down to described wide
Playback equipment is accused, is specifically included：
Play parameter for the broadcast window of specified quantity is handed down to the advertisement playing device.
9. a kind of advertisement play system, it is characterised in that the system includes：Advertisement plays control platform and advertisement is played and set
It is standby；
The advertisement plays control platform, for receiving the parameter information set for advertisement playing device；Wherein, the parameter
Information includes playing duration and the broadcasting in the playing duration domestic demand advertisement to play content and each ad content
Number；The play parameter for the duration for including the parameter information and each ad content is handed down into the advertisement to broadcast
Put equipment；
The advertisement playing device, for based on the play parameter received, calculating each ad content and being broadcast described
Put the reproduction time interval in duration；Wherein, the reproduction time interval of same ad content is identical；For in each advertisement
Hold, according to the reproduction time interval of the ad content calculated and the default ad content in the playing duration
Show for the first time the time, control the broadcasting of the ad content.
10. a kind of advertisement play back device, it is characterised in that described device includes：
Receiving module, the play parameter for playing control platform for receiving advertisement and issuing, wherein, the play parameter includes broadcasting
Put duration, in the broadcasting time of the playing duration domestic demand advertisement to play content and each ad content and each wide
Accuse the duration of content；
Computing module, for based on the play parameter received, calculating each ad content in the playing duration
Reproduction time interval；Wherein, the reproduction time interval of same ad content is identical；
Play control module, for for each ad content, according to the reproduction time interval of the ad content calculated
And first broadcast time of the default ad content in the playing duration, control the broadcasting of the ad content.
11. device as claimed in claim 10, it is characterised in that the computing module is used for：
Based on the play parameter received, each ad content is calculated in the playing duration according to below equation
Reproduction time interval：
Wherein, aniRepresent the reproduction time interval of n-th of ad content；T represents the playing duration；aktRepresent k-th of advertisement
The duration of content；ancRepresent the broadcasting time of n-th of ad content in the playing duration.
12. device as claimed in claim 10, it is characterised in that described device also includes：
Determining module, for determining the initial play order of each ad content；And for entering according to initial play order
Each ad content of row arrangement, the duration of all ad contents before being arranged in the ad content is added；It will add up
Obtained total duration, it is defined as first broadcast time of the ad content in the playing duration.
13. device as claimed in claim 10, it is characterised in that the play control module is specifically used for：
According to the reproduction time interval of the ad content calculated and the default ad content in the playing duration
The first broadcast time, it is determined that launching dispensing moment of the ad content in queue to playing；
When reaching the dispensing moment, the ad content is launched into the broadcasting queue；And
Ad content is obtained successively from the broadcasting queue to play out.
14. device as claimed in claim 13, it is characterised in that the play control module is additionally operable to：
The ad content that played is deleted from the broadcasting queue；And
When ad content is not present in the broadcasting queue, default advertisement pad is played.
15. device as claimed in claim 10, it is characterised in that the receiving module is specifically used for：
Receive the play parameter that advertisement plays the broadcast window for specified quantity that control platform issues；And
Screen for broadcasting is divided into the broadcast window of the specified quantity；
The computing module is specifically used for：
For each broadcast window marked off, based on play parameter corresponding to the broadcast window, each ad content is calculated
Reproduction time interval in the playing duration；
The play control module is specifically used for：
For each ad content, according in the reproduction time interval of the ad content calculated and the default advertisement
Hold the first broadcast time in the playing duration, control the ad content to be played in corresponding broadcast window.
16. a kind of advertisement play back device, it is characterised in that described device includes：
Receiving module, for receiving the parameter information set for advertisement playing device；Wherein, the parameter information includes broadcasting
Put duration and in the playing duration domestic demand advertisement to play content and the broadcasting time of each ad content；
Sending module, for the play parameter for including the duration of the parameter information and each ad content to be issued
To the advertisement playing device, so that the advertisement playing device is calculated each wide based on the play parameter received
Accuse reproduction time interval of the content in the playing duration；Wherein, the reproduction time interval of same ad content is identical.
17. device as claimed in claim 16, it is characterised in that the receiving module is additionally operable to：
Before the parameter information set for advertisement playing device is received, receive and the screen of advertisement playing device is divided into finger
The window configuring request of the broadcast window of fixed number amount；
Described device also includes：
Display module, for according to the window configuring request, showing for the parameter to each broadcast window configuration parameter information
Configuration interface；
The receiving module is specifically used for：
Based on the parameter configuration interface, the parameter information set for the broadcast window of specified quantity is received；
The sending module is specifically used for：
Play parameter for the broadcast window of specified quantity is handed down to the advertisement playing device.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201710422105.XA CN107358457A (en) | 2017-06-07 | 2017-06-07 | A kind of advertisement broadcast method, apparatus and system |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201710422105.XA CN107358457A (en) | 2017-06-07 | 2017-06-07 | A kind of advertisement broadcast method, apparatus and system |
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| CN111050094A (en) * | 2019-12-24 | 2020-04-21 | 合肥凌极西雅电子科技有限公司 | Multi-window display method and system |
| CN111277799A (en) * | 2020-02-28 | 2020-06-12 | 深圳市完美显示科技有限公司 | Monitoring and advertisement video display method, device and system |
| CN112085533A (en) * | 2020-09-11 | 2020-12-15 | 浙江金澜文化传媒股份有限公司 | Advertisement publishing system and method based on embedded terminal |
| CN112423078A (en) * | 2020-10-28 | 2021-02-26 | 卡莱特（深圳）云科技有限公司 | Advertisement playing method and device applied to LED display screen |
| CN114997894A (en) * | 2021-03-01 | 2022-09-02 | 汉朔科技股份有限公司 | Advertisement scheduling method and device, electronic equipment and storage medium |
| CN116503116A (en) * | 2023-06-29 | 2023-07-28 | 江西时刻互动科技股份有限公司 | Advertisement putting time management method and device |
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